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Alumni Chapter Sharing

e are pleased to bring you the new “Alumni Chapter/Club” section of TheLINK where we introduce you to long-serving members of CEIBS’ alumni organisations as they share their experiences and lessons learned over the years. In this issue, we feature the CEIBS Shanghai Chapter (International),W the Guangxi Alumni Chapter and the CEIBS Golf Club. The CEIBS Alumni Association Shanghai Chapter (International) was established in November 2016, providing a “home” for the school’s English-speaking alumni. The Guangxi Alumni Chapter, though located thousands of miles away from the school’s main campuses, is a close-knit and friendly group of people who are full of positive energy. They are actively involved in supporting both their alma mater’s development and working for the public good. Persistence has paid off for the CEIBS Golf Club! After more than a decade of trying, they took the championship during the China Top Schools EMBA Golf League Competition. Keep an eye out for this section in future issues as we bring you stories about other CEIBS alumni organisations. And be sure to drop us a line at [email protected] if you have content or story ideas to contribute.

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International Alumni Association Spreads its Wings

By Verena Kohleick & Sneha Das

aunched last November as a plus countries around the globe “home” for English-speaking participating in the various events LCEIBS alumni as they work hosted by more than 60 alumni with and within the wider CEIBS chapters, CEIBS is proud of its community, the CEIBS Alumni international alumni portfolio. Over Association Shanghai Chapter the years many international alumni (International) is now reaching out have opted to remain in China after to the school’s graduates around the graduation, and their numbers have world. now swelled to roughly 800. The The Chapter kicked off 2017 with CAI, where the working language is an informal gathering of about 80 English, will strengthen the bonds participants in Shanghai on January 15, among these alumni and the Chinese followed by a February 23 networking nationals who have also joined the event where CEIBS alumni connected Chapter in the spirit of creating a truly with graduates from other noteworthy inclusive international platform that business schools. And they have a lot will play an active role in the wider more planned for the rest of the year. CEIBS community. The CAI provides On April 27, the CAI networking event non-Chinese alumni with guidance will have a decidedly African flair as and support related to the Chinese CEIBS students and alumni from Ghana business environment, while also and Nigeria spend the evening getting providing support for Chinese alumni to know members of CEIBS Global exploring overseas opportunities and EMBA15 and other Chapter members. trying to connect with international Then in May, the Swiss Chapter will corporations. “It is where global play host at a CAI event held at the connections are made, international FIFA World Museum in Zurich. Other friendship is forged, and great minds activities planned for the rest of the and souls are nurtured,” said CAI year will include lectures by renowned President Jun Lee. “The inauguration speakers as well as company visits. of the CAI is yet another step towards With alumni spread across 80 CEIBS’ vision of being a truly page 40

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Event Highlights After a decision, at the end of 2015, to establish the CEIBS Alumni Association Shanghai Chapter (International), its first event was held in January 2016 and at least 10 more followed throughout the year. These included mixers, lectures and online sharing. Events attracted, on average, 70 to 100 participants. Some even had as many as 200 attendees – all before the chapter was officially launched. Here are some highlights:

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Yashasvi NAHATA, Bayer, MBA17 Jennifer ZHAO, CEIBS Career Development Center CEIBS alumni have been “The International Alumni Chapter not only bonds CEIBS’ a great help through international alumni, but also creates a sense of connection different stages of my MBA, and belonging to the school. It helps the MBA Programme and from helping me land an our students as well. We appreciate everything they have done: internship at Bayer to providing career opportunities, working as career mentors, welcoming me with open speaking at career events... I’m so proud to be part of the CEIBS arms in Germany where I community. Together we make it stronger!” was posted after graduating. The alumni are very well connected and it was seamless for the Shanghai Chapter to help me connect to the German Chapter. I Coco JIANG, FMBA14 look forward to contributing “As an FMBA graduate of the CEIBS alumni family, I began to to alumni activities in join International Chapter events after I had a course together Germany." with GEMBA 2014. I’ve studied and worked in the UK and Europe, and I’ve worked in China’s financial markets for nearly 10 years but after actively participating in CEIBS International Chapter events I feel I am on the verge of a ‘new career’! Looking ahead, if we work together on more interesting events that enhance communication among MBA, GEMBA and FMBA we will see more opportunities, more friendships, more successful businesses, and even more fruitful careers!”

Karla WANG, GEMBA16 “My classmates from GEMBA16 and I all had a fantastic time at the welcome party organised by the CEIBS International Alumni Chapter in the Fall of 2016. At the time, we had all just started our CEIBS journey, and what better way to usher in this new chapter of our lives than in the company of such a diverse and experienced group which included participants from the current MBA students all the way up to alumni with tons of ‘war’ stories to share. The ‘China Depth, Global Breadth’ of the group was palpable! A really nice way of welcoming us to the CEIBS family!”

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How to join

Join all or any of our community groups and remember to Chapter Council: check out the school newsletter for CAI event information. President: Jun Lee (GEMBA13) • WeChat Group: As per WeChat policy, group membership is Vice President: Alanna Shi (MBA06) by invitation only. Contact the Chapter’s Management Committee Vice President: Michele Comacchio (GEMBA12) or any existing CAI WeChat Group member for an invitation. Vice President: Vijay Nadipineni (MBA14) • LinkedIn Group: https://www.linkedin.com/groups/8454554 Secretary General: Margaret Kan (MBA08) • Facebook Group (Alumni only): CEIBS Alumni Association COO: Cedric Devroye (GEMBA15) Shanghai Chapter (International) https://www.facebook.com/ groups/1213588758685070/ • Facebook page (public): CEIBS Alumni Association Shanghai Chapter – International https://www.facebook. Members: com/CEIBS-Alumni-Association-Shanghai-Chapter- Jay Ha (GEMBA14) International-1795146410700111/ Sneha Das (MBA17) The CAI is always looking for volunteers. If you would like to Anant Mithal (MBA18) be an active member of the Chapter’s Management Committee, or Lily Li (MBA15) if you have ideas for its future development, contact them now! Dora Li (MBA08) Email: [email protected] Dante Bustos (GEMBA16) WeChat: CEIBSCAIC Remi Te (GEMBA16)

Ambassadors: Yashasvi Nahata (MBA17) Tara Kwon (MBA16) Rohan Kamath (MBA16)

international business school.” Alumni Office, the Chapter works to other social activities while promoting Like many other CEIBS alumni connect international alumni with shared interests as well as the experiences organisations, the international Chinese-speaking members of domestic of its members. chapter is part of the broader Shanghai alumni chapters. There are also current Since December 2015, the Chapter Chapter. However there is one students among the membership, has organised over 10 events of various distinction, the group has firm global ensuring that there is a smooth transition types and sizes – from networking ambitions. Alumni around the world and continuity in the Chapter’s events/mixers/lectures with 80-200 are encouraged to become a part of the organisational structure as new alumni attendees and dinner gatherings with network to help strengthen the Global are added to the school’s 19,000-strong 20-30 people to a WeChat online info- Breadth of resource sharing and social network. The CAI’s aim is to support all session for charity. The CAI has two interaction. alumni related activities by coordinating official WeChat groups with over 700 With support from the CEIBS networking events, academic sessions and members.

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Welcome Australia & New Zealand Chapter Nine CEIBS Alumni Associations CEIBS welcomed its 17th overseas alumni chapter on Co-host 2017 New Year Meeting Nine CEIBS Alumni Chapters and Industrial February 4 with a launch ceremony at Sheraton on the Park Associations co-hosted the 2017 New Year Hotel in Sydney, Australia to inaugurate the CEIBS Alumni meeting on January 15 by the Huangpu Chapter Australia and New Zealand. More than 100 alumni River in Shanghai which was attended by based in the two countries attended, as did the educational more than 170 alumni. The organisers were: counsellor of the Consulate-General of China in Sydney Mr Lujiazui-Huangpu Joint Chapter, Zhangjiang Niu Wenqi and the China Consultant for Virgin Australia Mr Chapter, Jing’an Chapter, US Chapter, Rural Cai Yuan. CEIBS President Professor Li Mingjun delivered his Commercial Association, and Mobile Internet congratulations via video. Mr Niu Qiwen and CEIBS Assistant Association, along with the Putuo Chapter, President and Management Committee Member Dr Snow Minhang Chapter, and Sports Association Zhou also addressed the attendees, and Deputy Director of which are still being organised. The meeting Alumni Relations Office Ms Tanya Fu announced the first council included lectures about health and investment, members. Santander Chair in Economics and Finance Professor as well as an evening party organised by Zhan Xu Xiaonian gave a speech titled “From Capital Accumulation to Hong, Zeng Minghua and others that featured Technology Innovation”. Chapter President Zhang Feng spoke more than 10 performances by various alumni. about the achievements made by CEIBS alumni in Australia while CEIBS Alumni Chapter US President Cai Chengyu and Vancouver Chapter President Song Yi were also on hand to welcome the new Chapter.

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Guangxi Alumni Chapter: Far away but close to our hearts

By Lei Na

ith its capital city Nanning located about 2,000 km Waway from Shanghai and 2,500 km away from Beijing, Guangxi Zhuang Autonomous Region is a literal example of the saying “thousands of miles away”. The distance means nothing, though, to a group of CEIBS alumni who call Guangxi home. Despite their distance from the school’s two China campuses, they have steadily supported their alma mater’s Li Qingfeng (AMP 01) is Secretary The Chapter was established on development and the public good. of CEIBS Alumni Association December 18, 2010. At that time, it Among the mountains and rivers of Guangxi Chapter and as one of the had 34 members, and we happened to their hometown, they have been living founding members, he has witnessed be the 34th alumni chapter of CEIBS. CEIBS’ motto of “Conscientiousness, its evolution. In an interview with The coincidence in the numbers was Innovation and Excellence”. TheLINK, he speaks about the work quite interesting to see. being done by the CEIBS alumni in Guangxi Chapter which at first are mainly based in cities such as glance seems distant, Nanning, Liuzhou, Guilin, and Beihai. but is actually very There is one president and one vice closely linked to the president in Nanning, and in other school. cities there is one vice president and one deputy secretary general. If there’s TheLINK: Tell us a an event coming up, all the cities take bit about the growth turn to act as organisers. We don’t and development of have many alumni, but we are a close the CEIBS Alumni family. In recent years CEIBS has Association Guangxi seen a rapid growth in the number of Chapter. alumni in Guangxi. Now the chapter

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has more than 80 members. me really busy, I also learn a lot of entrepreneurship, we have people Every year, the school asks us to from fellow alumni and the events. from all walks of life. Chapter Vice hold a CEIBS forum. We have had People may say we have made a great President Wei Feiyan is the Chairman lectures from Professors Xu Xiaonian, contribution to the Chapter, but of Guangxi Huahong Pharmaceutical Ding Yuan, Katherine Xin, and Xu actually the Chapter has also returned Co, Ltd; Vice President Luo Xin Dingbo. Professor Lin Chen has also the favour. and Director Yang Qin are both visited recently. With the school’s prestigious real estate entrepreneurs; support, we have held many forums Jiao Nianmin is the “Sugar King” in and public lectures, as well as a series China; Wu Xunxian’s dental medical of activities for the public good. Now devices enjoy a good reputation in the more and more Guangxi entrepreneurs industry and are among the best in the are becoming familiar with CEIBS. world; the “Hanger King” Lu Jinsheng In the future, we hope there will be More and more is a hidden champion; Li Fuchao more events in Guangxi because the Guangxi entrepreneurs is running a listed company which government has a series of favourable are becoming familiar makes automobile parts; and Xiao policies for entrepreneurship in the Kai’ning is a big name in Guangxi’s region, and we are still in need of with CEIBS. education industry. more knowledge and information. There are only two or three alumni in Guangxi investing in real TheLINK: What has motivated you estate; most of us – including me – are all to spend so much time building in the manufacturing industry. Now all the Chapter? Each time we have an event, I am the companies are transforming and We are a very closely knit chapter. moved by the spirit and generosity of going into intelligent manufacturing. We see each other as brothers and our alumni. Sometimes some alumni I believe that many of them will sisters. We enjoy an exceptionally are unable to attend the event, but they succeed in the transformation. I harmonious relationship. I am not the still ask if there’s anything they can do am very confident in this industry. only one who’s giving, even though to help – either by giving financially My company specialises in gloves – I am the Secretary. It’s team work; or with their labour. This attitude is those used when playing golf, skiing, there’s a group of people dedicated to shared by everyone, and we don’t have mountain biking, etc. We have also this cause. The alumni who often work any excuse not to make every effort to set the standards for the cut-resistant with me include the former President make the Chapter better. The Chapter and pierce-proof gloves used by the Sun Daguang; Vice Presidents Xiao also helps us in our professional lives Chinese police. It has been challenging Kai’ning, Wei Feiyan, and Luo Xin; as we can turn to each other for advice in recent years, but with increasing Directors Yang Qin, Jiao Nianmin, when faced with challenges on the job. investment in automation and design Gan Lin; along with Deputy Secretary That is another reason I am so in love innovation, many Guangxi alumni in Generals Sun Xiaobing, Liu Zhenkun with this Chapter. the manufacturing industry are bound and Lu Jinsheng. to see a better future! Every quarter we have one event; TheLINK: What are the typical traits we either invite professors for lectures of members of the Guangxi Chapter? TheLINK: How does the Chapter or visit an alumni company. Though CEIBS’ alumni, to some extent, give back to society? working for the Chapter may keep are influential in Guangxi. In the area Our alumna Wei Feiyan invested

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My CEIBS Experience As told by Li Qingfeng

began life as an entrepreneur as early as 1998. have returned to the school from time to time, attending “IBefore that I had spent five years doing exporting short-term programmes on negotiation management, at a foreign trade company. For my business, I specialised project management, etc. Each time I learn something in glove manufacturing. Fortunately for me, a state- new. Usually the professors’ viewpoints inspire me to owned company closed down just as I began operating, come up with new solutions for my company. and I rented their factory and hired a few skilled hands. Eleven years have passed since I first joined CEIBS It was a prime time for the export business. After one or in 2005. Many competitors have stumbled along the way, two years, I earned my first ‘bucket of gold’. The company but our company is still in good shape. This is because of grew smoothly, step by step. The only setback occurred the management knowledge I’ve obtained at CEIBS. I’m in 2008, when we had a lot of unwanted inventory due extremely grateful. to the financial crisis. But after 2009, business gradually I am currently the President of Beihai Young picked up again. Though the company operates on a Entrepreneurs Association. Almost all of the relatively small scale, it is among the best in its industry entrepreneurs under the age of 45 in Beihai are in segment. this organisation. Last year, I recommended two At the very beginning I did an export marketing entrepreneurs from the association to CEIBS AMP programme at CEIBS. I found the professors’ teaching programme, and I will try to recommend two persons to be exceptionally incisive and the campus was really every year in the future. After they attend the course, they beautiful. I did some research into the school and was are very grateful to me – and to CEIBS. At CEIBS they pleased with the results, so I applied for the CEIBS AMP learn how vast the world is. I have noticed that some of programme. the entrepreneurs tend to be more rigorous, studious and I had led my company for 10 years, and had earned optimistic after attending CEIBS programmes; also, they a name for myself in my part of the country. But after I become more confident in their companies’ development enrolled at CEIBS, it dawned on me that there were so direction. many entrepreneurs who were better than I was. When I To be frank, Guangxi entrepreneurs are relatively returned to Guangxi, I told everyone that only by going unsophisticated. I often suggest that the enrolment out can one find his/her real position. criteria for them should be lower than that for Shanghai When I was studying at CEIBS, I had to do entrepreneurs. Someone can be a top entrepreneur in homework every evening and had to visit other his local region, but due to disadvantageous conditions, companies. This rigorous and studious atmosphere made the scale of his company cannot reach the same level as me admire the school. those in Shanghai. In big cities, one has a huge room of Later I became Secretary of CEIBS Alumni choices, while entrepreneurs in the second- or third-tier Association Guangxi Chapter, and kept in touch with cities have fewer channels of information. After reaching the school, recommending excellent candidates as well a certain scale, they will be in dire need of study. On as promoting its programmes. The more I engage with one hand, they need to learn how to apply new methods and interact with the school, the more I love CEIBS. and ideas taught by professors; on the other hand, they We are all equal under the CEIBS umbrella, and we need to learn from alumni – everyone is a book, and communicate with each other wholeheartedly. After AMP, sharing among alumni is no less valuable than professors’ I attended the SEPC Programme (CEIBS-HBS-TSEM lectures.” Joint Senior Executive Programme– China). After that, I

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a half million yuan and built a Hope still looking for Primary School in Zhiliao Village, teachers of fine located in Hongshui Town, part arts and music. of Rongshui Miao Autonomous The Miao people County, in Guangxi’s Liuzhou City. are talented The Chapter takes care of the basic in singing and facilities and teaching supplies. We dancing. We have also set up a fund for this, with have been there every share worth RMB5,000. We with our kids invited alumni to purchase shares, during the and each person could purchase no vacation and more than 20 shares. Through this watched the locals’ performances. It so as to strengthen the school’s alumni initiative, we raised more than was great fun. Public good activities network. This is something we believe RMB2 million which we used to are also a source of enlightenment for the Chapter has an obligation to do. establish the fund. Two alumni from the alumni’s next generation. Second, we will keep on doing what the finance sector are in charge of the We have reached a consensus within we can for the public good, which can fund, assuring an annual return of the Chapter. We have agreed that we will be a way to educate our next generation 12%. That means our ‘public good’ keep investing in the public good fund, to have a sense of social responsibility fund can earn over RMB200,000 every which will be focused on this Hope from a young age; it is also a way to year. With this money, it will be easy Primary School. We are also thinking groom our successors. to sustain this project. To put it in about how to help the local farmers Third, we will continue to another way, with this fund we have grow rice in an environmentally-friendly strengthen exchanges among our solved the problem of the Chapter’s way. This project is now being discussed alumni, moving forward with our sustainable development. with the head of the village. We bought spirit of learning and consolidating We have been helping the wider some produce from them for Chinese our knowledge. Although we have society for seven years, mainly by New Year. By doing this, on one hand, alumni company visits and forums supporting this Hope Primary School. we can help them get rid of poverty; every quarter, we still hope to host The first year I went there, I could on the other hand, the produce is really more events. Whether these are barely drive up the hill because the good and we either use it ourselves or as forums or study tours, we will provide road was so bad. It took me five hours gifts for our employees. We hope to help more opportunities for our alumni to to walk up and down the hill. Later my this place in many ways. Our target is to exchange ideas. driver managed to drive up. However transform it within 10 years. Now seven Finally, we will integrate alumni it was too slippery and he didn’t dare years have passed, and I believe this goal resources via more events, so that to drive the car down the hill. In the will be achieved in a couple of years. members can help each other; it would past seven years, we have seen the be even greater if alumni can work school improve bit by bit. Muddy TheLINK: What’s ahead for the together in business. Of course these grounds were replaced by concrete Chapter? kinds of exchanges should not only floors, and the environment was also First, we will more proactively help happen in our professional lives, but enhanced. Basic facilities have almost to gain brand exposure for our alma also among the families of our alumni; been completed. There are teachers of mater and recommend more excellent in fact many of our alumni’s children Chinese and mathematics, but we are entrepreneurs in Guangxi to CEIBS, are already friends with each other.

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Old School Ties More Valuable than a Championship Meet CEIBS Alumni Golf Club Team Captain Wang Tong

By Lei Na

2016 China Top hen the results of the 18th Wang Tong (EMBA 2003) captain the Business Schools China Top Business Schools Club’s School Team, which represents the WEMBA Golf League CIFI Club in external competitions. Under his EMBA Golf League Cup Competition were announced last leadership, the School Team introduced Final Competition October, the CEIBS Alumni Golf Club a selection system, which increased enthusiastically cheered their victory. alumni’s sense of honour, helped attract CEIBS Alumni Golf Club They held up their glasses and toasted talented golfers, and finally resulted in School Team Members: each other; their applause shook the the team clinching the long-dreamed-of Wang Tong, Xu Hongwei, venue. As one of the founders of this championship of the League Competition Jiang Guangcheng, Gao Zhen, league competition, the CEIBS Alumni in 2016. According to Wang Tong, CEIBS’ Xu Xuejun, Zhu Ming, Huang Golf Club has participated in every “ 合 ” (which means cohesion) culture Yuanjiang, Wang Yi, Wang contest. However, during the 17 previous and the atmosphere of unity and mutual Daming, Yin Wei, Jia Huiqin, ones the CEIBS team always lost the assistance in the alumni community Lang Wangkai and Wang match in the end. This winning moment played a key role in this accomplishment. Hongjie. was a long time coming. Read on for TheLINK’s exclusive In 2013, the leaders of the CEIBS interview with CEIBS Alumni Golf Club Alumni Golf Club branches in East, Team Captain Wang Tong. North and South China suggested that

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TheLINK: When did you begin playing I felt I had to make an effort to lead the golf? Why do you love the game? team to make some achievements. As you My first encounter with golf know, CEIBS alumni are busy people, was in 2002. Its slow tempo allows and many of them are entrepreneurs or I began by rousing for conversations during a match, executives. So it’s hard to manage the which makes golf a sport that is ideal team. However, I was also aware that everyone’s passion and for business people. It is also very CEIBS alumni love their alma mater. So sense of honour. challenging. It requires both strength and I began by rousing everyone’s passion precision. It’s a very complicated sport. and sense of honour. Next I established a mechanism to select and enrol team TheLINK: How did you become captain members, instead of continuing with the CEIBS Golf School Team Captain, I of CEIBS Golf Team? the previous system, which relied totally have seen the team win two second place The CEIBS Alumni Golf Club has on alumni availability. More than 20 and two third place finishes in the past branches in East, North and South people signed up for the CEIBS Alumni three years. In general, CEIBS is already China. The three branches have their Golf Club School Team’s qualifiers in among the top of business schools’ golf own competitions every year: the 2013 and 10 won a place on the team teams. The foremost reason for our President’s Cup in East China, the Great that participated in [the China Top championship this year is the expansion Wall Cup in North China and the Lunar Business Schools EMBA Golf League of the club. Thanks to the School Team’s New Year Cup in South China. CEIBS Competition]. The team won second selection system, there has been increased alumni who like golf naturally join the place that year. interaction between the three branches club. The club set up the CEIBS School Now there are more than 50 alumni of the Golf Club. In the past, alumni were Team in order to prepare for the China who sign up to compete for a place on not used to travelling to other cities in Top Business Schools EMBA Golf the School Team. They are all highly- order to attend a club event. Now when League Competitions. At first, the team skilled golfers; however, every year events are held in East China, North comprised members that were sent by the School Team members are chosen China or South China, we tend to limit the three branches. In order to improve through qualifying matches. Many the number of local alumni participants the school team’s performance, during alumni are leaders in their companies, and reserve more places for people the President’s Cup competition in 2013, but when they succeed in the qualifiers, travelling from other regions. With more the leaders from the three branches they will post it on their WeChat and more people joining these events, an suggested that I take the position of team Moments and they regard this as a hard- increasing number of qualified alumni captain. I had been an active member won honour. Because of this sense of are attracted to the Club. of the team and frequently participated honour, every year we have gotten many We attach great importance to team in many competitions. I thought it was alumni sponsors who have helped us spirit, since it’s not a game played by also an opportunity for me to make a improve our accommodations, reception, individuals, but one based on teamwork. contribution to the alumni community, uniforms, and equipment. The first day of the competition was so I happily accepted. four-ball match play, and the second TheLINK:What are the main day it became a two-ball match. The TheLINK:What measures have you reasons why CEIBS won the League members of the school team have met taken to build the strength of the Competition this time? each other at the Club’s events many CEIBS team? Good luck played a role, of course. times over the years. After they became Once I was selected as team captain, Year 2016 marked my fourth year as familiar with each other, they began

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to play golf together more often, and community. got to know each other even better. Old school This championship can also be greatly ties are more attributed to this familiarity between valuable team members. than the Last but not least, I’d like to championship extend thanks to the alumni for their itself. sponsorship and to the school for its support. TheLINK: How do you TheLINK: Are there any specific keep work- strategies that are helpful on the golf life balance while taking care of Club course? business? Certainly the players need to have I love CEIBS, and I’m fond of golf. good skills and know how to work Taking responsibility for something with each other, although this is also means spending time on it. However, I a strategy adopted by other business am not the only contributor. Everyone is schools. During the match, our biggest giving. The Club heads and secretaries in During the match, our advantage was our strong team spirit. the three locations have certainly made biggest advantage was We encouraged each other, but were not more contributions than I have. Alumni our strong team spirit. overly elated by success nor disturbed by such as Lu Wenchun, Lang Wangkai, Wu failure. Alumni travelled a great distance Weizhi and Liang Qihua have helped a to cheer for the players. The atmosphere lot to build the school team. Other major was exceptionally good, making the contributors include our main alumni players feel supported. sponsors such as Shang Wangyi, Wang Hongjie, Weng Wenbiao, and Shao Yang. TheLINK: What is next for CEIBS Golf In 2016 we hosted the qualifiers Club? in the East China region under the Everyone was happy after winning leadership of our alumnus Tang Yuhua. the match. I think this will greatly The participants were from nine higher promote the development of the education institutions including Fudan CEIBS Alumni Golf Club, which will University and Shanghai Jiaotong encourage more people to join in, University. Tang Yuhua has dedicated a and the long-time members to polish lot to the organisation of these qualifiers. their skills. This is good for the long- Special thanks also go to the term development of the organisation. secretary of our School Team, Yang Zhan. In future, we will fight for every Although she is not a CEIBS alumnus, championship for sure. However I she is a golf expert. She has helped the think the ultimate goal is to promote CEIBS Alumni Golf Club School Team communication and exchanges among organise many competitions and has golf lovers in the CEIBS alumni great affection for CEIBS.

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CEIBS Around the World Highlights from our 5 locations

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CEIBS Launches Case Master Development Camp

In an effort to raise the quantity and the Shanghai MBA Case teaching method through step- and quality of China-focused Development and Sharing by-step analyses of case studies case studies and elevate the Platform. Formerly known as with CEIBS faculty. Two Camps level of business education in the Case Method Workshop, were held in November and China through use of the Case the Camp gives participants December 2016 at the Shanghai Method, the CEIBS Case Center a first-hand experience of Campus, the first conducted has created the CEIBS Case the case teaching and case in English and the second in Master Development Camp learning process and a deeper Chinese, for faculty at business together with ChinaCases.org understanding of the case schools in China and abroad.

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Beijing Campus Celebrates CEIBS 22nd Anniversary

Expert lectures on economic Mr Rao Yi who is also Director of the mark CEIBS’ 22nd anniversary held on management, natural science and liberal Department of Science; and Publisher November 26. CEIBS Associate Dean, arts, respectively by Former ICBC & Chief Editor of Duku magazine Mr Management Committee member and Chairman Mr Jiang Jianqing; Peking Zhang Lixian were among the highlights Essilor Chair in Accounting Prof Xu University Lifetime Chair Professor of the Beijing Campus celebration to Dingbo attended.

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Prof Gong Yan Keynotes Guangzhou Management Forum

The lean start-up philosophy was Business Model” given by Professor Guangzhou on December 8. Around 400 the focus of a keynote lecture titled of Management Practice Gong Yan CEIBS alumni and local entrepreneurs “Value Revolution: Reconstructing the at the Management Forum held in attended.

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苏黎世

Zurich Campus Hosts Swiss-Chinese Chamber’s Advisory Board Meeting

CEIBS Vice President and Dean acquisition of the Lorange Institute national level. For example, last April Professor Ding Yuan gave the keynote of Business, Zurich, which has now CEIBS’ Shanghai Campus was the address at the Advisory Board Meeting been fully integrated into CEIBS’ final stop for Swiss President Johann of the Swiss-Chinese Chamber of wider operations under the name N Schneider-Ammann on his three- Commerce (SCCC) which was held Zurich Institute of Business Education day official state visit to China. He on January 25 at the school’s Zurich (ZIBE). Dean Ding is a member of the gave a keynote speech at the CEIBS- Campus. Discussions at the meeting advisory board of the SCCC, whose hosted Sino-Swiss Innovation Forum provided invaluable insights from ranks include representatives from that was followed by a networking Chinese President Xi Jinping’s state all the major business organisations session for business executives from visit to Switzerland and the recently in Switzerland. ZIBE CEO Philipp both countries. President Xi Jinping’s concluded World Economic Forum in Boksberger is a member of the SCCC’s first overseas trip for 2017 was to Davos. management board. Switzerland, a move widely interpreted CEIBS has been deepening its ties CEIBS’ deepening relationships in as an indicator of the importance the with and within the Swiss business Switzerland reflect the increasingly Chinese government places on its community since the October 2015 strong Sino-Swiss ties seen at the relationship with Switzerland.

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102 New Graduates from Accra Campus

The 7th graduation ceremony for CEIBS Accra, was a proud moment for the Baohong; EU Ambassador to Ghana, Accra Campus was held January 21, professionals and business executives H.E William Hanna; Sudanese 2017, adding 102 new graduates to the graduating: 44 from the Executive Ambassador to Ghana, H.E Babikir school’s 19,000+ alumni network that Master of Business Administration Elsidding Elamin; and Executive stretches across more than 80 countries (EMBA) and 58 from the Women in Director for CEIBS Africa, Professor around the world. The group included Entrepreneurship and Leadership for Mathew Tsamenyi. The guest speaker nationals from Nigeria, Lebanon, China, Africa (WELA) Programme. was Mr Claude Grunitzky, Founder Germany, Ivory Coast, Cameroon, CEIBS Vice President and Dean and Editor-in-Chief of the lifestyle Benin, Sudan, Burundi and Ghana. The Professor Ding Yuan attended the publication TRACE, an international ceremony, which took place at the Ghana ceremony, along with the Chinese fashion and music title, and Co- College of Physicians and Surgeons in Ambassador to Ghana, H.E Sun founder of the TRACE TV network.

A CAM R P C U

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阿克拉

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Spotlight on Zurich Campus

By Lukas Tonetto

wo years after CEIBS into CEIBS’ wider operations is well acquired the Lorange advanced. It now has a new name, the Institute of Business Zurich Institute of Business Education Zurich (LIBZ) from iconic (ZIBE), and last year welcomed its first Tacademic Peter Lorange, the light Global EMBA class, nine study tour touch approach to integrating the LIBZ groups, numerous short-term executive education courses, hosted the annual CEIBS European Alumni Reunion and helped CEIBS cement its presence in Europe. CEIBS’ expansion into Switzerland coincides with increasingly strong Sino-Swiss ties, evidenced by last April’s three-day state visit to China by Swiss President Johann N Schneider- Ammann and this January’s state visit to Switzerland by Chinese President Xi Jinping – including his opening address at the World Economic Forum in Davos. We caught up with ZIBE (the former LIBZ) Honorary President Peter Lorange, who is now Co-Chairman of

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CEIBS International Advisory Board, The CEIBS Zurich Campus is located CEIBS would continue with what the and asked him three questions about in the heart of Europe close to all team in Zurich, under the leadership how, against the backdrop of Sino- the important cities. For Europeans, of our CEO/President Philipp Swiss ties, CEIBS’ Zurich Campus is we are a familiar place. Even more Boksberger, had built. As a member evolving. Read on for more: importantly we are very light on red of the EFMD Board I roughly knew CEIBS’ impressive strategy when I was What role can CEIBS’ operations in considering the sale, and they respected Zurich play in fostering the already our own international strategy. Now, deep ties between Switzerland and we leverage the strengths of both sides China? We leverage the as we work towards a common goal. There is a lot of political strengths of both sides momentum, right now, which will as we work towards a Globalisation is a vital part of CEIBS’ benefit the CEIBS Zurich Campus. I goals for the next five years. What are am convinced that the Zurich Institute common goal. some of the specific courses/events that of Business Education (ZIBE) can have been offered or will be offered at become a hub that links the two CEIBS’ Zurich Campus that are in line cultures. Chinese companies have with this globalisation push? invested heavily in Europe – buying tape, on bureaucracy – in brief, we are We will continue to engage with Eterna, Saurer, SR Technics, Swissport an ideal place for executives to meet alumni and students from Africa, Asia and other companies – and the ZIBE and exchange ideas. and Europe. All our programmes and has a realistic chance of playing a One of the reasons I chose to offerings are in line with the school’s central role as both sides explore sell the Lorange Institute of Business overall focus on globalisation. future opportunities to work together. Zurich to CEIBS was my certainty that Roughly one-third of our

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participants come from each of the participants who come to the CEIBS on our virtual learning environment, three continents I just mentioned, Zurich Campus can engage in dialogue while the practical aspects are explored and that is simply wonderful. It is and understand what makes each other in depth with the guidance of a particularly interesting to see how much tick. visiting faculty made up of world-class richer the learning process becomes professors. So we complement each in an international environment. This What is the major strength of the other in Zurich and Shanghai. Many is, for all parties involved, a truly great CEIBS Zurich Campus and how does other schools tend to think that they learning experience. this benefit the overall CEIBS brand? are international, but these schools only The most important offering is not As Co-Chairman of CEIBS’ teach cross-cultural thinking from afar. a programme, but the cross-cultural International Advisory Board, I can We, on the other hand, engage in face- understanding that this learning say that CEIBS is a strongly classical- to-face dialogue; and that is much more environment will foster. If I partnered oriented school with strong professors valuable than reading some articles with Europeans and opened a business in the axiomatic fields such as about cultural behaviour. We are all in China, we would be wiped out in marketing, finance, leadership, etc. communicating on equal terms and no time because we lack the necessary At the Zurich Institute of Business we all benefit from engaging with each know-how about how to do business in Education (ZIBE) we cover much of other. This face-to-face interaction is China. And the same is true the other these fields using a blended learning probably the greatest benefit and that way around for Chinese doing business approach. Theory is covered by is why it is very important for CEIBS to in Africa or Europe. Programme individual preparatory work, based have campuses abroad.

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Professor Xu Xiaonian: A favour given is a blessing received

closely guarded clue to his ‘other’ life, the tender and gentle Uncle Xu, as opposed to the well-known academic and economist extraordinaire Professor Xu. It is this Uncle Xu who still has vivid memories of being in the hospital waiting for word on the condition of two children who were receiving medical treatment in the aftermath of the Wenchuan earthquake in 2008. The boy had lost both his legs and the girl had broken her right leg and arm; together with CEIBS alumni Prof Xu had donated funds to pay for their treatment. As he saw the children being wheeled to him, caught in the moonlight of a chilly Beijing evening, his eyes filled with tears long before he could take them in his arms. “Uncle Xu,” were the only words the young girl managed to sigh before her tears came. This is an image that haunts Prof Xu; he simply cannot erase the scene from his mind. He too is a father, and seeing children suffer makes him think of his own daughter. He finds it unbearable By Lei Na rofessor Xu Xiaonian doesn’t to look at pictures the wounded girl took show his fondness for children before the earthquake, back when she with mundane gestures such was “whole”. The images reduce him to as the good-natured pinching agonised moans of frustration because ofP a plump infant’s cheek. His actions there is only so much he can do and no and feelings go a lot deeper. He cannot more. He is, after all, a mere mortal. bear, for example, to see the young and When we sat down to discuss his acts vulnerable hurt in any way. This is a of kindness, Professor Xu was reluctant

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to mention what he does to help those Though a renowned economist, Prof speech you gave, and you said that only in need. Instead, he would repeatedly Xu sometimes goes against the laws of selfish people can do philanthropy emphasise that we should thank the economics when doing things, as if he without giving up. Can you explain children. It is the trust and appreciation is still a child at heart, and through his what you mean by this? they show, he says, that brings him joy philanthropy he can maintain that child- I think that when you are engaged in and satisfaction. “When I was in Tibet, I like hope and innocence. As he explained philanthropic activities there is a paradox, saw the eyes of the children there. They to TheLINK in a recent interview, to you actually do it for yourself, not merely were as pure as the water from a pristine him, giving is taking. His philanthropy for the community, you are following lake,” he recalls. He believes that children shows us that wisdom will give birth to your heart. It doesn’t matter whether you are our salvation in a vanity-filled world; kindness, with charity for all, and that a get credit or you are criticised. Unless that their innocence provides a sanctuary man of wisdom should always be ready your aim is to arouse public awareness: against the vulgarity and fickleness that to help the needy help themselves. then you can be high-profile, doing too often surrounds us. environmental conservation and the like. CEIBS alumnus Deng Fei (EMBA TheLINK: You recommended the book Following the “5.12” earthquake, 2013) who is renowned for his many The Virtue of Selfishness during a I participated in several philanthropic public welfare initiatives, such as the Free Lunch for Children project he founded, has been a beneficiary of Prof Xu’s philanthropy. He helped Deng Fei earn a scholarship to study at CEIBS, and paid the portion of his tuition fees not covered by the scholarship. “If he was an entrepreneur or a corporate executive, I would not have done that, but Deng Fei is a man devoted to the public welfare, so when he could not afford to pay tuition fees, I gave him a hand,” Prof Xu explains.

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activities to help the children in they had not found a way to ship their can make money, but the profits should Wenchuan. I did all this for myself. I products and sell them to the cities. If all go to benefit the local Shaanxi society learned a lot, I was helping myself by they could, the villagers would make and its residents. helping the children. The children there money, and urban residents would have Volunteers shouldn’t always work for trust me, they would tell me everything; it natural and healthy food to eat. free; after all, they’ve got family to feed is the kind of communication you don’t and bills to pay. In developed countries find anywhere else. I have no intention of TheLINK: Was this the basis of Deng philanthropic organisations operate asking others to do philanthropic works Fei’s e-agricultural Programme? commercially; they do have volunteers with me; I just want everyone to follow After I returned from the southern working for them, but the permanent their own heart, to let their conscience be Shaanxi countryside, I had the idea institutions are market-oriented. A their guide. to commercialise the e-agriculture philanthropic institution differs from Programme. If they could find a way a commercial organisation in that its TheLINK: You travelled to many to reach the urban market, the organic investors do not receive any profit, and remote areas while doing philanthropic agricultural products of southern Shaanxi the commercial profit is entirely used for work. Are you doing field research on are sure to sell well. But before this can public good. We call these organisations Chinese society at the same time? happen the farmers need to be organised social enterprises. It wasn’t my goal, but yes I do. When to steadily produce, the products you are actually in the countryside, you need to be shipped, and they need TheLINK: I am aware of some almost always find out something new advertisements. The most important alumni who have embraced the social about the local economic situation and thing is to establish market credibility. We enterprise concept, for example provincial life. In fact, this has had an now have many “organic” products in the there is First Respond founded by impact on my research. For example, city, but no one believes in them because Lu Le (EMBA 2007), and Xiangxiang when I went to southern Shaanxi there are too many fake and shoddy Culture which was started by Zhao Province, my initial impression was that products. We can use philanthropy to Xiaojun (EMBA 2005). Their goal is to the local villages were mostly empty, with add credibility to agricultural products maximise social benefits, but on the only the elderly still living there. But I from southern Shaanxi, the business elite other hand, they are making money. soon met a young man in his twenties. I asked him why he had stayed while everyone else was leaving. He said that he had been working in a mine when one of his fellow workers died in a mining accident. Upon hearing of this death his mother phoned him, and tearfully begged him to return home to stay with her, saying she couldn’t bear the thought of losing her son. So he lives at home, though he hasn’t made a penny, as he hasn’t found a job in the countryside. A sad story isn’t it? To my surprise, the village is not without its advantages. It abounds in natural resources; they produce kiwi fruit and honey, only

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Do you think there should be more social enterprises? Professor Xu Xiaonian Receives Pure charity and social enterprise should both be pursued. There are some CEIBS’ First Philanthropy Award philanthropic efforts which cannot earn enough to maintain their operations; for Faculty these can only be pure philanthropy. However some projects, such as the e-agricultural Programme, are profitable. rofessor Xu Xiaonian began his philanthropic activities following These social enterprises can improve the Pthe massive earthquake which struck Wenchuan on May 12, 2008. effectiveness of philanthropy, as their Together with several other professors he donated his time to give a commercial operation is more efficient, lecture, the proceeds of which were donated to relief efforts for the and costs less than the administrative children in the disaster-stricken area. These lectures were arranged by operation. the CEIBS Alumni Association Sichuan Branch and the CEIBS Love Alliance. On the first anniversary of the earthquake, he and other TheLINK: It is said that when a members of the CEIBS community donated funds to provide medical country's per capita GDP reaches treatment for several children from the area, and he began to get US$8,000, the elite will return home. involved in other philanthropic activities. Do you think this will happen in Since 2014, Prof Xu has been actively involved with the poverty China? alleviation ecological project sponsored by CEIBS Alumni and the I have observed two trends: city Chinese Rural Child Illness Insurance Public Welfare Fund Project. dwellers travel to the country, while His philanthropic work has taken him to Pingli County in Shaanxi people from the countryside go to the Province, Wanshui Mountain Dabie in West Anhui, Kaihua County city. Urbanites go to the countryside for in Zhejiang and Yangbi County in Yunnan. His efforts have included vacation; the rural residents go to the city raising funds for charity projects and visiting the families who for jobs. I haven’t seen many urbanites have benefited from them, in addition to visiting the schools in the go to the countryside to settle down. Our mountain regions where free lunches are offered. During these visits he country's urbanisation is not finished; so shares the valuable insights he has gained from his philanthropic work. rural residents will continue to pour into In 2016, Prof Xu was the first recipient of the CEIBS Philanthropy the cities. Award for Faculty Members. The Award was established to honour This has resulted in many social faculty members who make outstanding contributions and whose problems. Parents work in the city (there accomplishments can be viewed as models of philanthropy both are even instances where parents are within and outside the CEIBS community. In line with CEIBS’ mission living and working in two different cities) and vision, the school values faculty members’ active participation in while children stay in the countryside; philanthropic activities, as this promotes corporate social responsibility both suffer from the absence of their as well as social development in China. loved ones, and a family reunion is only possible when the parents can save a

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small amount of money. Sometimes a lawful resident. This would be just, and the absence is so profound that it fair. In any case, the authorities should has an irrevocable influence on these give hope to those who migrated into the relationships; some children even commit city. If the city keeps taxing someone year suicide, as they feel their life is just too after year, while denying his lawful right Seeing these gloomy. of having residency, is that fair for him On one hand, the farmers who and his family? impoverished areas, come to the city cannot afford the high I think it is not about justice, but I can’t help but feel cost of housing and medical treatment, about fiscal expenditure. Today fiscal helpless and upset. so they have to leave their children in spending mainly goes into large-scale the countryside. On the other hand, construction projects; this gives the the economic development in rural impression that officials are doing a areas is so slow and social reform there good job, and also creates opportunity is lagging behind, which causes social for corruption. People’s livelihoods problems. Seeing these impoverished have always been the weak link of fiscal areas, I can’t help but feel helpless expenditure, if the financial mechanism and upset. I realise that what I can do remains unchanged, there is no way barely covers all their needs; I’m only that the problems in public facilities doing what I can to soothe my own and public services caused by rapid conscience. urbanisation can be solved.

TheLINK: But if the migrant workers bring their children into the city, will they take up the resources such as schooling and medical care that previously belonged to the city residents? Isn’t it a bit unfair to the city residents? I don’t think so. The farmers came to the city; they worked and paid taxes in the city as well. In the United States, if a person lives in a place regularly for more than a year, he is treated equally – in every aspect – to the other residents of the state. Why shouldn’t Beijing and Shanghai do the same? If one year is not enough, then make it two; if not two years, three. After paying taxes for three years he becomes

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Take 3 ~ With Prof Emily David

By Charmaine N Clarke

umour in the workplace shaped the direction of her academic TheLINK: Why did you choose is the topic that CEIBS research. Now she’s in Shanghai, where, organisational psychology as your Assistant Professor of in addition to giving her all to her field of expertise? Management Emily students she is enjoying the culinary My whole life I wanted to do DavidH would love to immerse herself delights. “I just want to give a personal something that was meaningful but in thoroughly researching if there were shout out to whoever invented xiao long also intellectually challenging. I started no constraints at all. She is particularly bao. I'm a really huge fan,” she says with off with the more typical thoughts of intrigued by the possibility of exploring a mischievous laugh as our interview becoming a lawyer or doctor. Then this topic through a cultural lens in ends. “I love that stuff, I eat it every in high school, I think it was, I took a order to understand how things like week. That’s one of my favourite parts psychology class and I thought, “This is stress and performance are impacted of living here!” it! I love the human brain”. But then I by “who thinks what is funny - and quickly realised that I couldn’t listen to why”. It’s not surprising that she people’s problems all day long [laughs]. wants to study humour. A 30-minute Then I thought about the fact that conversation with her is full of laughter. adults spend about a quarter of their It’s also liberally sprinkled with words lives at work, so that’s somewhere where and phrases that evoke a sense of I can really have an impact. That’s how adventure and the exotic – NASA I ended up in industrial/organisational International Space Station, Dubai, and psychology. Bolivia. There is this idea that researchers She joined CEIBS in mid-2016 tend to pick things that are personally after a stint in the United Arab Emirates relevant to them – research is “me- where she complemented her role as an search”. It seems to be true in my case. academic with mentoring participants I started off in culture and diversity At NASA International Space Station in a female empowerment programme. because I had an early expat experience Years before, she had also lived in Read on as TheLINK gets Prof in Bolivia. It was the experience of being Bolivia. Her experiences as an expatriate, Emily David’s candid replies to three so different that made me really want to like many other aspects of her life, have questions. figure out how organisations can make

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Fast Facts

Research & teaching interests: Culture & Diversity; Personality & Individual Differences; Leadership; Business Leadership; Organisational Behaviour; Cultural Psychology.

Tip for being a hit with students and / or employees: Being a good manager is really similar to being a good teacher. It takes a lot of the same things. If you want your students or your employees to go above and beyond, you have to be willing to do that yourself.

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you feel less different. memorable experience from your Later on, I studied personality research so far? because I was interested in why a lot of I was working at NASA, and my really smart friends didn’t do well in we were looking at cross-cultural school or at work. They had the brain interactions on the International Space power to succeed, but maybe personality Station. I would sit there and code (organisational skills or the ability to hours of video of Russian and American deal with other people) was the missing astronauts interacting with each other. component. Recognising that our In terms of research, that was just really personalities are not easily changed, I not normal, and it was fascinating! But then got into cultural intelligence and in terms of the coolest recent discovery, resiliency and some other individual that came from a study on expatriates differences that people can actually work that I'm working on right now. on adjusting. We counter-intuitively found that Finally, I also research work-family familiarity in your new country isn't issues and job burnout. This was, in necessarily a good thing. A lot of us are part, a result of looking at my own life the same, we move to a different country and other women that I knew who and we immediately see if we can find were trying to juggle their personal things that are familiar: our favourite and professional lives and “have it all”. I cereal, the clothing brand we like. And resented the fact that employees had to all of us kind of gravitate to those things. do all the juggling [laughs]. Why can't But what we found in our research the organisations help out a little bit was that if you lived in a country that with some of this? In a nutshell, that’s had all those familiar things from back where I ended up – and why – in terms home, you are actually less committed of my research. to the organisation in which you work unless they go the extra mile to help TheLINK: What has been the most you assimilate. We find that whenever

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you do have some of these perks, or difficult to get some of these things that remind you of a big enough home, that’s when it’s really critical for sample from the organisation to train you in the new each of the norms, to introduce you to more of the different local people, to really embed you in the countries that community, to make sure that you don’t you’re trying leave their company early. So that was to compare. So maybe combining the kind of a surprising finding. two together would be my ideal topic: If I had no constraints and I could who thinks what is funny, and why, and choose any topic at all to research, the how is that going to impact performance thing that I would love to focus on is and motivation in different countries. humour in the work place. I see that it has good effects, it can really smooth TheLINK: You’re originally from the over relationships and it helps you get US; you’ve lived and worked in Bolivia, through a job that you don’t like. But Dubai, etc. Why China, why now and every time I try and study it, I don’t get why CEIBS? the strong empirical results that I'm I was looking for something looking for. So I’d really like to spend different and Asia was somewhere more time doing that. I’d probably do that I hadn’t lived before and, most more culture-related studies also, if time importantly, China is the future. That’s and resources weren’t an issue, as it is so where everything is going. I want to be there when that change is happening. And at CEIBS, one of the best business schools in the world, you know they’re guaranteed to have a front row seat. All the stars kind of aligned, and I can't think of a better place that I’d want to be right now. Also, I love to eat and I love to travel. So Shanghai is a perfect place for me because I can walk two streets over and it feels like I’ve travelled to a completely different city. I love that! You can experience something new every day; and in terms of food, whether you want street food or a Michelin-star restaurant, it has it all. So I'm very happy here.

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Jerry Huang: From show business to entrepreneurship and more By Bella Zhang

erry Huang was in the midst of planning a move to the US last year to enjoy an early Jretirement when he got an invitation from VIPABC to join the online education company. The renowned singer/songwriter/producer, popular with China’s post-1980s generation, couldn’t resist the opportunity to explore a new career path. For most celebrities of his stature, working with a company usually means doing product endorsements or making a financial investment. Huang chose a different path – he actually went to work in the company’s crowded office in Shanghai’s Lujiazui District, expanding the company’s English teaching business into a comprehensive online learning platform.

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will write a song about it, a painter will Business School and the School of “Even for paint it, a photographer will shoot it, Economics and Management at and a director will make a movie about Tsinghua University. It is not Huang’s those who are it. Though they use different creative first foray into management education. techniques, they have the same object He enrolled in the Taiwan University younger, it’s an in their mind, the same flower.” EMBA Programme in 2003, and said he and his classmates felt CEIBS would opportunity one He regards his entrepreneurial journey be their top choice among b-schools with VIPABC as a kind of creative on the Chinese mainland. “I had heard should grab.” activity, just like making music. “The about CEIBS for so many years, but only difference is that making music never expected that one day I would can be a totally independent career, really become a participant here.” “It’s a ground-breaking undertaking. but entrepreneurship requires a team,” Even for those who are younger, it’s an he says. VIPABC’s two co-founders have opportunity one should grab,” he says, already completed the CEIBS Senior when explaining his decision. Now as Group Vice President and Executive Programme, and decided to Chief Platform Officer he heads a team enrol all their executives as they found When Huang began, he worked in a that has transferred teaching materials it so useful. Huang finds it invaluable, cubicle alongside his staff, sometimes for all subjects to the online platform, noting that the internet industry has sharing his own workstation with others which has already attracted more than evolved so rapidly over the last decade when there were not enough seats ready 750,000 users. that the cases he learned during his for new hires. He is often the first to EMBA studies in Taiwan are now arrive and the last to leave the office. With his team now comprising 70 outdated. “We had learned cases about Many find it hard to believe they are members and expected to grow to companies like Nokia, and Motorola. working alongside the hit singer of 100 by year end, VIPABC has taken They are no longer useful,” he says. “Non-stop Sadness” and a former judge over two additional floors of office “CEIBS teaches us about the most of the popular reality television show space. Though he now has his own recent internet company developments, “China’s Got Talent”. He recalls with a office, Huang believes an entrepreneur and these cases will be absolutely laugh that one colleague even said to should not be overly concerned with helpful for my work.” him, “You’re really working with us now? corporate trappings. “Sometimes I I thought you were just here in name”. think we should rent a garage in the “It’s important to attend this suburbs, so we can have something that programme. Corporate executives Huang, the brainchild behind is deserving of odes and tears after our today really need to go back to VIPABC’s new live-streaming platform success,” he jokes. “VLiveShow” which showcases his knack for entrepreneurial ventures, Back to b-school is still exploring the best ways to apply the skills he developed in the To help him hone his management entertainment industry to this new skills, VIPABC enrolled him in the corporate career. “People with creative CEIBS-HBS-TSEM Joint Senior talent are like-minded,” he says. “If Executive Programme which is taught they see the same flower, a musician by faculty from CEIBS, Harvard

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“Maybe one of the reasons I have done well is because I am open to taking big risks.”

school on a regular basis, just like the a straight-A student in school. His it,” Huang says. Fortunately the album machines in a factory need regular excellent grades enabled him to easily turned out to be a hit, and his music maintenance from time to time,” earn a place at Taiwan University. He career quickly began to thrive. says Huang, with the authority of an showed a talent for literature in high experienced professional manager. school and his teachers expected that “Of course, good timing counts for a “It’s the only way to obtain the latest would be his major in college, but lot. Our lives are shaped by the trends knowledge and information.” he ended up studying atmospheric of the times. If at that time, the music sciences instead. During his sophomore industry was not prosperous, it would CEIBS Professor of Marketing Zhou year he began to get bored with student not have worked out, even if I were a Dongsheng, who is a Faculty Co-Chair life and started composing songs, genius,” he says. “Since I happened to of the programme, describes Huang taking photos, and writing poems and be riding that trend, I was willing to as a diligent student who is always on- novels. Two of his songs won school- give it a shot.” time for class, arrives prepared, and wide contests. It was the heyday of the proactively shares his views with fellow music industry in Taiwan, and soon “It’s also because of my good luck. If participants and professors. He says he he was scouted by an entertainment the first album failed to sell, I would is a better student than some executives company who wanted to sign him. have had a totally different kind of with many years of management life. One has many challenges in life. experience. “His performance has “Actually, deciding to make music at To overcome them, one needs luck changed my attitude towards showbiz that time was more unexpected than and also grit. Looking back on my life celebrities,” says Prof Zhou. “Jerry me joining a company today, because I experience, maybe one of the reasons Huang is a very thoughtful and, in had never imagined that,” he says. “That I have done well is because I am open general, just as excellent person.” opportunity fell into my lap, and I was to taking big risks and don’t worry too Huang is humble in responding to the willing to begin an adventure.” much about it,” Huang says. praise. “Maybe because I am famous, people give me more attention,” he says During his senior year, as Huang was This spirit of adventure has served with a smile. preparing his first album, his classmates him well throughout his life. After were preparing for postgraduate spending many years on the stage, It may surprise many of his fans to entrance exams or serving in the army Huang’s first foray in the executive learn that a music career had not before going to study overseas. If that suite was working for a record been Huang’s childhood dream; he album had sold badly, he would have company as a music director. When went down that path somewhat by had few choices. “I still break out in the internet industry began taking happenstance. He had always been a cold sweat whenever I think about off in 2000 he started an internet

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“Only those who have worked in the creative industry can understand the value of copyrights.”

television company. As singing talent creative industries are being recognised help them enrol more students, to shows became increasingly popular, for their importance, though he wishes promote the importance of the arts. Huang was invited to be a judge on the the music copyright system were This is also part of [building] culture “Singing Voice Warfare” Programme more stringent. “Only those who have and creativity,” Huang says. He hopes in 2005. The programme became worked in the creative industry can that today, when everyone is talking popular overnight, which helped him understand the value of copyrights,” he about promoting culture and creative enter the Chinese mainland market. says. “Artists’ earnings depend not only activities, the industry’s real value will He has also produced music for many on the artists but also on the whole be seen. This is bound to give artists other popular Chinese musicians. With society’s awareness of copyrights. It’s more opportunities to showcase and careers in so many different media not a problem that can be solved by benefit from their talent. circles, Huang has dubbed himself one person, it will take time.” “Huang Bajie” – in Chinese bajie “I will master math and physics and means eight circles. The nickname is He also believes the creative industry in the future win a Nobel Prize / My also a play on the name of the human/ needs to do more to ensure its stature. English must also be fluent enough pig character Zhu Bajie in the classic “It remains to be seen if [its current to shock you / I will read more Chinese tale Journey to the West. recognition] is because the industry about philosophy, history, sociology, is really that valuable, or just because economics, politics, law, psychology, Though it seems his career has taken the capital market regards it as a new medicine, education / Only in this way him away from the music industry, field to make money,” he says. “Some can I criticise people on the television.” music remains a part of his life. “Music investors entered the industry with These are lyrics from Jerry Huang’s “A is the most beautiful career in my life. the purpose of running a real estate Teenager’s Rhapsody”. The words may Everything I have now came from business by building cultural and be light-hearted, but he has always music,” he says. “From the release of creative industrial parks. It’s a waste of believed in the meaning behind them. my first song and first album until now, the real value of this industry. ” Though the young music prodigy is I have been and will always be grateful now middle-aged, his curiosity about for my life in music. Every step I take “Our ‘VLiveShow’ has invited many the world has never changed. He is today is closely related to music.” teachers and students from the still travelling on a journey through Shanghai Theatre Academy to be life, continuing to be fearless about Huang is glad that China’s culture and lecturers. I hope this platform can beginning new adventures.

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Four Ways China Is Changing

By Professor Ding Yuan

or anyone following the news these days, the This is why innovation has become a major focus for both word “China” may bring to mind an imploding the Chinese government and local companies hoping to steel industry, or maybe visions of big-ticket strengthen their brands. purchases by wealthy Chinese businessmen. But For European companies, this presents a golden thoseF two-dimensional portrayals fall short of conveying opportunity. They have decades’ worth of accumulated the complexity of the changes taking place in the country know-how, they are technologically strong and they today. Here are four ways that China is changing, and have well-known brands – but they are constrained what this means for you. by a limited home market. Working with China’s knowledge-hungry enterprises would give them access A SHIFT TOWARD HIGH-END to a much larger market. This provides a win-win, as 1 MANUFACTURING. the Europeans gain market share while the Chinese Chinese manufacturers face an appreciating currency, boost profitability. higher structural costs and no way of increasing volume or price, as economies of scale are already stretched thin. A SHIFT FROM INVESTMENT/ As such, in a market where all the low-hanging fruit has 2 MANUFACTURING TO CONSUMPTION/ been picked, their only option is to provide added value. SERVICES. Even after a raft of economic reforms, China’s service sector is still woefully underdeveloped. In recent years, there has been strong interest in doing business in areas such as health care, education, finance, sports and theLINK Volume 1, 2017 ceibs KNOWLEDGE 73 entertainment. This is the result not only of demographic THE EMERGENCE OF CHINA-SPECIFIC changes (urban dwellers needing access to amenities and 4 BUSINESS MODELS. services) but of an entire generation having accumulated The modern Chinese economy has its own depth and wealth for the first time. complexity, which is giving rise to a growing number of There are three opportunities here. First, European genuine innovations in business models and practices. companies that have a proven track record in refined Although some of these models may have earlier Western consumer products and services could gain a lot from variations, the Chinese have modified them to make them collaborating with Chinese firms. Second, wealth country- and user-specific, creating new ones in the process. management firms are needed to help family businesses For example, the success of the e-commerce giant with wealth transfer and succession issues. Third, there Alibaba has a lot to do with the fact that it was able to fill may be acquisition opportunities inside China, as decades the gaps created by the sheer size of the country and the of the country’s one-child policy means that some family inefficiencies in distribution. The social app WeChat has firms may not have suitable successors. far outstripped competitors in terms of how deeply it can entrench itself in every aspect of users’ lives, occupying 35 percent of the four hours a day the average Chinese person spends on his or her phone. China’s fintech sector has also Wealth management firms are witnessed the introduction of innovative new financial products to meet the needs of a newly affluent generation. needed to help family businesses Some of these business models could be applied to with wealth transfer and Europe, as well as to emerging markets from Africa to India. The most important takeaway, succession issues. though, is learning how to modify existing models and create products THE GLOBALISATION OF CHINESE and services specific to local needs. 3 COMPANIES. These are just some ways in The previous two shifts naturally lead to the which a changing China can globalisation of Chinese companies, as they increasingly transform those inside and look beyond their borders for the tools needed to outside the country’s borders. strengthen their positioning. China racked up roughly Opportunities abound – if you $170 billion in outward investments in the first six know where to look. months of 2016 alone. These deals generate, on average, 5 percent in total consulting fees. Ding Yuan is Vice President and These globally-focused Chinese companies represent Dean of China Europe International a new wave of clients for M&A consulting firms, Business School (CEIBS). This article investment banks, auditing firms, law firms and so on. At first appeared in IESE Insight in the same time, some acquisitions will serve as the perfect December 2016. high-priced exit for European companies looking for buyers. The Chinese penchant for retaining staff from acquired companies (because they need their know-how) makes M&As attractive options.

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3 Tips for Foreign Tech Firms to Win in China’s Internet Market By Shameen Prashantham (CEIBS)

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Is there hope for foreign tech firms with aspirations to succeed in China?

s China’s internet market the Bangalore exited the market in 2015 after are counterproductive to building next frontier, or a graveyard, for four years of operations. experiential knowledge in a market that outsiders? While its seemingly InMobi’s success (thus far) and is as dynamic and relationship-based as vast opportunities continue to Vizury’s failure in China point to three China’s. holdI allure for foreign tech firms, it has important success factors. been notoriously difficult to crack for #2: Adapting non-Chinese players. Iconic names from #1: Understanding technological innovation the US such as eBay, Google, Groupon, the market Uber and Yahoo have failed to attain While both InMobi and Vizury are success in China where a unique internet InMobi has succeeded in gaining a highly innovative firms, they appear environment exists, dominated by giants deep understanding of the China market to differ in their efforts to align their such as Alibaba, Baidu and Tencent that in a relatively short period of time. Key to innovations with the peculiarities of have their tentacles in a range of online the company’s learning was appointing the Chinese market. Vizury, according sectors. local subsidiary leaders with deep market to some former managers I spoke So is there hope for foreign tech knowledge and commitment to the with, spent much greater effort on firms with aspirations to succeed in organisation. In early 2012, a few months optimising their offerings on Google’s China? One tech company that appears after commencing its China operations, and Facebook’s platforms to gain traction to have made inroads into the China InMobi hired Jessie Yang, a former in Western markets. By comparison, internet market as a niche player – and McKinsey consultant. Yang, in turn, they neglected the Baidu and Tencent therefore suggests that it is not a lost attracted other high-calibre people with platforms that are so crucial in the cause – is InMobi. It is not a Silicon Valley strong local roots (rather than China- Chinese market. In contrast, InMobi has giant but rather a young Bangalore- origin managers from the West who doggedly pursued new market trends based software product company have fluent English but sometimes lack in China, seeking to identify sweet focusing on the mobile digital marketing deep local knowledge and networks), spots ahead of the curve. They started space. InMobi, which commenced including a former McKinsey colleague to by tapping the wave of Chinese online operations in China in 2011, describes head business development. Importantly, firms – including Tencent, the company itself today as the largest independent she has remained with InMobi for five behind WeChat – that were seeking iOS mobile platform in China. While it years, thereby ensuring that learning gets customers in international markets. is premature to say InMobi has “cracked” accumulated within the firm. By contrast, In the next wave InMobi worked with the Chinese market, this is not a trivial while Vizury also attracted well-qualified these firms as they started to target accomplishment. Success in China people to lead their China operations the home market (China) which had doesn’t come easily. To illustrate, Vizury, there wasn’t the continuity of leadership begun to emerge. Next, InMobi turned another software product company from seen in InMobi. Such disruptions its attention to the rise of Apple in the

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Chinese market. And through all of Building such connections is costly in is the prospect of a virtuous – or vicious these developments, InMobi’s R&D time and effort, not to mention tricky, as – cycle. team in Bangalore engaged deeply with it might mean working with prospective That being said, prioritising China the China operations, both onsite and competitors such as Tencent. While is not a decision to be made lightly; remotely, even if it meant sacrificing InMobi continued a steadfast focus on it may even entail letting go of other Diwali holidays in order to ensure their cultivating partners in the China market, markets. Capillary Technologies, a more innovations worked in China. A logical Vizury’s engagement with partners recent entrant to China, eventually next step might be to establish R&D appears to have lessened over time in significantly reduced its presence in capability within the China subsidiary as tandem with its apparently greater focus US and UK markets to avoid diluting well. on other foreign markets. its China-related efforts. After gaining business in China in 2014 from Western #3: Cultivating multinational retail clients, such as Pizza local partners Hut, that it served in other markets including India (its original base) and To get started in the early stages of Prioritising Singapore (where its headquarters are internationalising to China, both firms China is not a now located), Capillary set up a Shanghai utilised “bonding” ties with people with office in mid-2015, headed by Amit whom there was a natural affinity – decision to be Haralalka, who had previously worked such as co-ethnicity. In its early days in made lightly. in Capillary’s San Francisco and London China, InMobi worked with FuguMobile offices. Despite being funded by the (a fascinating rare instance of two likes of well-known VC firm Sequoia, Indians founding a China-based digital Capillary quite sensibly wants to avoid advertising agency) which provided spreading its resources too thin while logistical support and worked with them Conclusion: taking on the Chinese market, and has on a few projects. As for Vizury, according Prioritising China therefore scaled back its efforts in the to a teaching case written by my CEIBS West. colleague, Prof Rama Velamuri, its first Synthesising the three factors above, It remains to be seen whether break in China – a contract with the InMobi and Vizury’s contrasting fortunes InMobi’s half-decade of success in the Nasdaq-listed online travel agent, Ctrip – in China suggests that the extent to Chinese market will endure the threat resulted from the Vizury CEO’s brother which a foreign company prioritises that posed by giants such as Tencent and its tapping his Chinese business school’s market has an impact on the effort that challenges at home, or if Capillary’s bet alumni network. These connections goes into coopting the right partners on China will pay off. But one thing is were all the more remarkable since the (factor #3), which in turn matters greatly certain: for companies with aspirations Indian community in China is tiny for accomplishing market learning to win in China’s internet market, there is compared to its size in markets such as (factor #1) and adapting technological no room for half-hearted efforts. China is the US and UK. But thereafter, InMobi innovation (factor #2). Moreover, the a commitment, not a side project. seems to have been more successful at greater the progress in these dimensions building “bridging” ties with local players (factors #1 and #2), greater is the scope to This article was first published by The that are crucial for post-entry growth. attract good partners (factor #3). So there Economist Intelligence Unit. theLINK Volume 1, 2017

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New CEIBS MBA Alumni Venture Builds Bridges between China & India Markets

By Janine Coughlin

wo entrepreneurial CEIBS “Ritwik was elected as President MBA 2011 alumni have of the Energy Club. The CEIBS recently launched a venture platform gave us access to the world’s that aims to strengthen best companies such as Siemens and TChina-India business ties by matching GE,” says Vijay. “Siemens engaged us global-minded Chinese companies with for a paid strategy-consulting project infrastructure investment opportunities for market entry strategy for solar in India. energy in China. We did our ISP Ritwik Ghosh and Vijay project with GE, and not only was our Chowdhary founded Panchwati Clean work appreciated, but the company Water in October 2016 and have already implemented our suggested strategy.” signed an MOU with the India state “We also won the coveted of Andhra Pradesh for four projects INNOVATEChina competition, which worth US$1.5 billion, bid for project Ritwik at left and Vijay on the right strengthened our friendship and honed management of a US$10 billion project our strategy skills,” Vijay explains. “It that will be funded by Dalian Wanda The pair arrived at CEIBS with was CEIBS which brought together Group, and signed a consortium very different work experiences. the best MNCs, brilliant faculty, agreement with China Nuclear Industry Ritwik had been a navigator in the top international competitions, an 22nd Construction Company, which Merchant Navy, while Vijay, who won influential alumni network, and access has been looking to expand into India. a scholarship from Bosch with an essay to the Chinese job market, which Together with the Chinese state-owned on sustainable energy sources of the propelled us on our current path.” enterprise they have already made a bid future, had been an IT consultant. Vijay returned to his family to build a hospital and design a waste Yet they both made the most of their business in India, Panchwati Group, water treatment system in Kolkata. CEIBS experience. after graduation, and led the real

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estate development and infrastructure in touch, hoping to find the right for suitable partners, they found the company to grow at 40% CAGR over opportunity where they could launch a extensive CEIBS alumni network and the past five years. Ritwik went to work venture that leveraged their knowledge brand to be helpful in opening doors at a private equity firm in China, then and relationships in both India and and establishing trust. For example moved to Chinese real estate giant China. Observing Chinese companies’ the General Manager for the Shanghai Dalian Wanda Group where he worked growing investment into India, in late office of China Nuclear Industry 22nd on their overseas investments. Prior 2016 they put together a business plan Construction Company Mr. Shen to starting Panchwati Clean Water he and a rollout strategy for developing Quan, is a CEIBS EMBA 1997 alumnus. was Vice President, Investment for Asia and investing in Indian real estate While they have enjoyed a strong Pacific at the new energy company Sun and infrastructure projects by putting beginning, they still face many Edison. together a consortium with Chinese challenges. “The biggest challenges for Over the years the pair stayed companies. As they began looking me have been convincing the Chinese companies and investors of why India, and why our company,” says Ritwik. “My Chinese language skills are far from perfect so talking to potential Chinese partners without a translator has been challenging. Another challenge is bringing on suitable team members who believe in my vision as much as I do and who share the same level of enthusiasm and energy. Also, as an employee you have a fixed salary and a variable incentive, but as an entrepreneur your entire incentive is variable.” They aim to develop an order book of US$1 to 1.5 billion over the next three years, and are optimistic for growth prospects over the long term, not only for their venture but for business relations between China and India. They are also grateful for the role that their alma mater has played in their efforts. “CEIBS prepared us for future challenges and opportunities, and also provided the resources and platform to help us kick-start our strategy and expand our venture,” says Vijay.

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Birds in Flight: The journeys of CEIBS’ first MBA students

By Shelley Nie

EIBS’ first 58 MBA students began their study journey in the early spring of 1995, To what can our life on earth be likened? enteringC the first full-time MBA To a flock of geese, alighting on the snow. programme taught in English on the Chinese mainland then flying away, Sometimes leaving a trace of their passage. like fledgling birds leaving the nest. Where has their journey taken them? We recently caught up with some ~ Remembrance, by Song Dynasty of them to learn how their lives and poet Su Tungpo. careers have progressed over these last 22 years, and what they are doing now. theLINK Volume 1, 2017 Linking In • alumni voice 81

Birds in Flight: The journeys of CEIBS’ first MBA students

Daniel Xu: A Valuable Diploma

Kunyu Capital Partner By Shelley Nie

aniel Xu saw the CEIBS MBA admissions 1,000 MBAs in China, and most had attended the CEMI information on a bulletin board at the Shanghai Programme (China Europe Management Institute) in DJiaotong University campus, where he had Beijing, which was the predecessor to CEIBS. earned his Bachelor’s and Master’s degrees. At the time he Xu’s decision to get an MBA from CEIBS proved to was contemplating a career switch to finance. The MBA be a wise one. Foreign-funded enterprises flourished in programme seemed like it could help him to fulfil his China during the 1990s, and they had an urgent need for plan, so he decided to apply. Once enrolled, he quit his job, management talent, so most CEIBS MBA graduates were which paid a salary of RMB2,000 per month, and cobbled able to find a good job. Xu made a successful career switch together the RMB30,000 tuition from his savings and funds into banking and his career has included stints at ABN borrowed from friends and relatives. AMRO, DBS Bank, Citibank and Morgan Stanley. “In the early 1990s, few people knew of an MBA; many Though not a straight-A student, Xu says he benefited a couldn’t tell it apart from IBM and the NBA,” chuckles Xu. lot from the teaching methods used by CEIBS faculty. “Our He still remembers that the year he began his MBA studies, professors were not forcing things into our heads, instead he read a media report that said there were only about they were freeing our minds,” he says. “I was particularly

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impressed by Professor Keith Goodall, who corrected all of that are the signatures of ten members of the School’s our original ways of doing things: how we did case studies, Academic Committee including Professor Wu Jinglian, Prof written work, even how we spoke in class. He made us do Yang Xishan, and Prof Pedro Nueno, who is now President those things again in a more correct way.” of CEIBS. All are world-class professors,” says Xu with Xu has stayed in touch with many of his classmates. excitement. “At that time, though CEIBS did not have the Always one with an eye for detail, he still remembers the reputation it does today, few foreign companies would have number he was assigned for exams, and can explain its doubts about CEIBS students once they saw the names of meaning. “It’s 9567121032 – the 95 stands for 1995, the year the Academic Committee members. This was how CEIBS we enrolled; 67 is my birth year; 121 stands for January 21, showed her strength [in those days].” the examination date; and 032 merely means the order in Today Xu is actively involved in giving back to his which our names were listed.” alma mater, and helping future CEIBS MBA students. He He can also explain in detail the impressive value participates in the Di Shui Quan project which provides of his CEIBS diploma. “There is no State Education low-interest loans to young CEIBS MBA students, so they Commission seal on our diploma, only the signatures of won’t have to struggle as he did to come up with the funds the two Presidents and the official CEIBS seal. Underneath to pay their tuition. theLINK Volume 1, 2017 Linking In • alumni voice 83

Jane Lu and Thomas Zhou: The Academics

Jane Lu is James Riady Professor of Asian Business and Economics in the Department of Management and Marketing at the University of Melbourne in Australia. Thomas Zhou is Professor of Finance at the University of Alaska at Fairbanks.

hough CEIBS is renowned tired of my job. I had stayed in the for developing top business foreign trade industry too long and Tleaders, some MBA graduates needed to find an opportunity to try have chosen to remain in academia something different. I had no idea that after their studies. There are two my career path would end up changing university professors among the first so completely.” Lu is now James batch of CEIBS MBA students, Jane Lu Riady Professor of Asian Business and Thomas Zhou. and Economics in the Department of “I had no idea what an MBA was Management and Marketing at the when I enrolled,” says Lu. “I chose University of Melbourne in Australia, the MBA programme because I was where she is responsible for the university’s Asian strategy. Her teaching and research focuses on emerging markets, corporate social responsibility, environment and corporate governance. Zhou had a similar experience. “I was planning to join a multinational company in Shanghai after graduating from CEIBS, but while doing my MBA, I found myself very interested in finance, and decided to go abroad to take my studies further,” he says. Zhou is now Professor of Finance at the University of Alaska at Fairbanks. Lu and Zhou are very grateful to their alma mater for bringing them new opportunities. Back in 1995, most

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of the CEIBS faculty were part-time professors from abroad. School leaders realised that CEIBS wouldn’t go very far without a strong, full-time faculty. Since there were so many outstanding CEIBS graduates, school leaders began to think about selecting faculty hires from among the alumni ranks. Lu and Zhou emerged as ideal candidates. They were actively engaged in their classes and frequently communicated with faculty. Often they studies. were chosen as group leaders to give During her MBA studies, Lu reports, in part because of their fluent experienced case teaching, and now English. she uses the same method in her own As graduation approached, they classes. were offered the opportunity to Zhou says he learned critical Often they were chosen study abroad on the condition that thinking while studying at CEIBS. He as group leaders to give they would return to teach at CEIBS. recalls the professor he respected most, However they did not accept the offer, Willem Burgers, often tried to get him reports. as they were not sure about the future. and his classmates to think differently, But this planted the seed for them to sometimes in ways that were quite realise that there were other career contrary to what Chinese students were paths open to them besides working at used to; they found it thrilling! Zhou a foreign multinational. With letters of says he now preaches this to his own recommendation in hand from CEIBS, students, a legacy from CEIBS that he they went abroad to continue their still finds beneficial.

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Bruce Hu: Serving by Mentoring

Managing Director of Natixis

he backs of a row of seats in journey. “The students tell me that they With the financial industry in a the CEIBS Conference Centre are under a lot of pressure, but we were downturn at the moment and many Ton the Shanghai Campus are under the same great pressure 20 years companies paring back their staff, it is inscribed with the names of Bruce Hu ago. The CEIBS MBA hasn’t changed; a challenging period for MBA students and eight of his MBA 1995 classmates. it is constantly challenging students looking for jobs in this industry. Hu The group decided to invest in their and has maintained high standards,” he suggests students think about a Plan B, alma mater by sponsoring the seats says. so that if they cannot immediately find as a way to repay some of what they Thanks to his investment banking a job in finance they can do something gained from their time at CEIBS and background, Hu is a popular mentor. in a related industry while they await commemorate their study journey The school has a rule that each mentor an opportunity. together. in the programme can only have up to “No matter which job students Hu also gives back to CEIBS by three students at once, but sometimes take after graduation, the two most volunteering as a mentor in the CEIBS more apply to be his mentee, and he important qualities to have are MBA “mentor and friend” programme. will end up accepting them all. Despite dedication and self-discipline. A Established in 2004, the programme his tight schedule, he is willing to set trivial matter, properly or improperly helps young MBA students to develop aside some time to get to know the handled, can make all the difference in career plans under the guidance of students, and help them with their one’s career path. One can never be too experienced executives. Many students career development planning. He sees concerned about the details,” he said. have benefited from it, and have these as win-win relationships. “The successfully launched their careers problems faced by my after graduation. Hu has mentored students were perhaps MBA students through the programme minor for me, and for the last five years, and was given easily handled. If I the “Outstanding Mentor Award” by have been helpful it is the school’s MBA Department. He nice, this is a good way is currently Vice President of CEIBS to keep in touch with Alumni Association Hong Kong, and is CEIBS. I also learn a responsible for organising local alumni lot from the students, events there. I get knowledge about The time he has spent with young different industries students reminds him of his own MBA and backgrounds.”

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CEIBS’ Global Reach Expands to Central & Eastern Europe

briefing by CEIBS Adjunct Professor of Economics and Finance and Counsellor to the People’s Bank of China Dr Sheng Songcheng, on China’s current economic situation and outlook. CEIBS’ collaboration with the five business schools is the first major project overseen by the ERICEE, which aims to leverage CEIBS’ expertise and resources on finance, international economy and trade, carry out continuous studies into the economic, political, eflecting the increasing on research and teaching activities. historical and cultural areas of importance of on-going Under the agreements, CEIBS will Central and Eastern Europe, and Rcollaboration between collaborate with: generate intellectual support and China and the countries of Central - Corvinus Business School policy suggestions for cooperation and Eastern Europe (CEE), CEIBS (CBS), Corvinus University of and communication between has signed agreements with five Budapest, in Hungary; China and the CEE. The ERICEE business schools across the CEE. The - BMI Baltic Management was launched at the CLIIF on projects will be overseen by the newly Institute, in Lithuania; January 23 during a ceremony launched Economic Research Institute - Kozminski University, in Poland; attended by more than 70 Chinese of Central and Eastern Europe - The Faculty of Economics and international representatives (ERICEE). An initiative of CEIBS Ljubljana University (FELU), in from the political, diplomatic, and the Sino-CEE Fund, ERICEE Slovenia and and academic fields as well as the falls under the umbrella of the highly - The Faculty of Business business sector. Among them were regarded think tank, the CEIBS Administration (FBA) at the Special Representative for China- Lujiazui Institute of International University of Economics, Prague, in CEE Cooperation Affairs of China’s Finance (CLIIF). The ERICEE is in the Czech Republic. Ministry of Foreign Affairs Huo line with national-level initiatives, In late January, deans Zoltayne Yuzhen, who is former Chinese which saw the creation of the China- Paprika Zita and Metka Tekavčič, Ambassador to Romania and the Central Eastern Europe fund (run by respectively from CBS and FELU, were Czech Republic; Division Director Sino-CEE Financial Holdings Ltd) in in Shanghai to sign their agreements for EU Affairs of China's Ministry 2016. and attend a half-day seminar that of Commerce, Yu Yuantang; and The collaboration between sought to lay the groundwork for Chairman of CEFC China Energy CEIBS and the five schools will focus greater understanding. It included a Company Limited, Chen Qiutu.

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CEIBS MBA #1 in Asia & #11 Globally in Financial Times Ranking

EIBS MBA Programme has responsible business leaders who are China. This active and dynamic network moved up six places, to #11, making a difference around the world. enhances the undeniable value of the Cin the Financial Times 2017 It also reflects the significant success of programme.” ranking of global business schools, our faculty and their research.” According to the FT’s analysis, the regaining its position as # 1 in Asia. The CEIBS Vice President & Dean CEIBS MBA has also moved up: rankings reinforce the CEIBS MBA’s Professor Ding Yuan noted that 2016 – a - 5 positions within the category of strength in career development, value year that saw the optimisation of China’s aims achieved, for money and the increasing success of structural economy, steady GDP growth - 4 spots in weighted salary, alumni and international faculty. The of 6.7%, a boom in entrepreneurship - 2 spots in value for money, CEIBS MBA is also ranked #1 in Asia by and a renewed focus on doing - 5 spots in female faculty, and Forbes in its latest ranking. business beyond China’s borders – had - 2 spots in international faculty. “CEIBS is a pioneer and leader highlighted the importance of educating The annual FT survey of global in Chinese management education. business leaders capable of leading MBA programmes is one of the Being #1 in Asia in the FT’s 2017 globally. “The CEIBS MBA is a great longest-running, most rigorous, and ranking is an indicator of the quality programme, in a great location, for best respected rankings in the world. of the school’s MBA programme,” said exactly this purpose,” he said. “CEIBS has By topping the list of Asian schools, CEIBS President Professor Li Mingjun more than 19,000 alumni spread across the CEIBS MBA has regained the #1 in reacting to the news. “This is a 80 different countries globally, and the position it held for 7 years from 2004 to testament to the success of our alumni, most extensive, elite alumni network in 2009 and again in 2015.

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Win-win for China & India

ow China and India, the two Consul General of India in Shanghai largest economies in Asia HE Prakash Gupta, as well as both Hwhich encompass about Indian and Chinese entrepreneurs, a third of the world’s population, can including start-up mentor and private forge a mutually beneficial partnership capitalist Mr Sanjay Anandaram; by “Leveraging Complementarities”, Managing Director of the renowned was the focus of discussions at the 5th branding agency DY Works, Ms Alpana China-India Cooperation Forum held Parida; Chairman of Shanghai Highly on October 26, 2016 at the Shanghai Group, Dr Shen Jianfang; Chairman of Campus. Shanghai Desano Group, Dr Li Jinliang The Forum was sponsored by and President of Tata Consultancy Tata Group. Participants heard from Services China, Mr Sujit Chatterjee. CEIBS Dean Ding Yuan Attends World Economic Forum

EIBS Vice President and Industrial Revolution. Dean Professor Ding Yuan Dean Ding, together Cwas among the 3,000 leaders with former Deputy from government, business, and civil Managing Director society attending the World Economic of the International Forum’s 47th Annual Meeting which Monetary Fund Mr Zhu was held in Davos, Switzerland from Min and Chairman of January 17 to 20. Chinese President China’s State-owned Xi Jinping opened the meeting with a Assets Supervision keynote speech, and led the largest-ever and Administration delegation of Chinese officials there Commission Mr Xiao Yaqing were Bloomberg, Swiss TV, The Economist since China began participating in the among the panellists during a Radio, Financial Times, Xinhua News Forum in 1979. discussion titled “China and the World”. Agency, CGTN - the former CCTV Discussions at the Forum were Dean Ding also joined President of International, Phoenix TV, Yicai Global focused on the theme “Responsive China UnionPay Mr Shi Wenchao in a TV, Sina.com, Caixin, and Tencent. His and Responsible Leadership”. The session titled “China Growth”. engagement in this prestigious global sessions were organised around four Many international and Chinese platform demonstrates CEIBS’ role as critical leadership challenges for 2017 media asked Dean Ding to weigh in a bridge that links China and the rest – re-shaping global cooperation, on some of the economic and business of the world, and the school’s position revitalising growth, reforming market issues being discussed, including as an important source of knowledge capitalism and preparing for the Fourth Thomson Reuters, Forbes, Time, in the context of globalisation.

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Romano Prodi Gives Keynote

ormer President of the of the US election. skilled employees and its position in European Commission “There is a general change,” he the global world of finance. “It will FRomano Prodi spoke at said. “Europe has a new political not be a peaceful negotiation, and one an intimate gathering of CEIBS shape. [Meanwhile] in the US, an of the weapons will be to protect the international students and alumni individual has taken power of a party City with low taxation,” he said. “They that was held November 18, 2016 and changed it completely.” will try the same [pre-Brexit] strategy ahead of an invitation-only dinner at The Brexit vote, which will see now, but harder, because China will the school’s Shanghai Campus. Prodi the UK leave the European Union, be more prudent. There will be a lot is also the former Prime Minister has raised questions about the of storms in the world’s financial of Italy and a Member of the CEIBS future of London as an international markets.” Board, and as CEIBS President Li financial hub. Pre-Brexit London He ended his speech by stressing Mingjun noted, his insights are had made strategic moves to deepen that despite all the current challenges invaluable for members of the CEIBS financial ties with China, embracing he is not pessimistic. However he community who are doing, or plan to trading in the RMB and defying stressed the need for the emergence do, business at the global level. In a the US by signing onto the Asian of a statesman who “understands wide-ranging speech Prodi explored Infrastructure Investment Bank this historical challenge” and for the the reasons behind Brexit and (AIIB). Prodi believes there will be politicians in office to have discussions drew parallels between the shift in tough negotiations ahead as the with the “anti-system” factions in order sentiments in Europe and the results City of London tries to hold onto its to avoid mistakes of the past.

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New Leadership at CEIBS Lujiazui Institute of International Finance Former Chairman of the Industrial and Commercial Bank of China (ICBC) Dr Jiang Jianqing has been appointed Director of the influential think tank CEIBS Lujiazui Institute of International Finance (CLIIF). He is joined there by Dr Sheng Songcheng who is Adjunct Professor of Economics and Finance at CEIBS and Counsellor to the People’s Bank of China.

The appointments, which were announced in November 2016 after consultations between CEIBS Management Committee and the Board of CLIIF, come on the heels of both men joining CEIBS faculty earlier in the year. Dr Jiang Jianqing became Adjunct Professor of Finance in July, and Dr Sheng Songcheng joined in October as Adjunct Professor of Economics and Finance.

Based in Shanghai, CLIIF serves as an open and international platform for academic exchange while focusing on studying the development of the financial industry and the improvement of relevant legal systems. It also provides first-class consulting and training services to financial institutions, regulators and legislators. CLIIF is committed to becoming an influential think tank for the development of Shanghai as an international financial centre and a platform for China-EU academic exchange.

New Family Office Programme for Wealth Management and the Executive Professor Oliver Rui told the Programme’s Begins Education department, will develop 40 participants that they will be the first The Opening Ceremony for the CEIBS participants’ understanding of the core generation to operate Chinese Family 2016 Family Office Programme was held objectives of family offices, which are created Offices. at the Shanghai Campus on December 2, to support the long-term financial needs of 2016. The new six-month programme, co- a family business group. Centre Director developed by the CEIBS Shoushan Centre and Zhongkun Group Chair in Finance theLINK Volume 1, 2017 SCENE@CEIBS 91

350 Biz Plans Submitted to E-Platform Start-up Competition More than 350 business plans were pitched for CEIBS Entrepreneurship Platform’s (E-Platform) 2017 Start-Up Competition which was held on January 19. The pitches were vetted by judges from more than 30 venture firms, including eDaixi, Buding, Founder H Fund, Junlian Capital, Cathay Capital, Plug & Play, and Cybernaut Group. The judges’ top three picks were Edianzu (business services), Ying Wei Media (cultural creative) and code to play plus (cultural creative). The Most Popular Award went to Ev char (energy/internet).

Those who created the top three business plans will receive a full or partial scholarship from a venture capital firm if they pass the CEIBS interview. Winners of the “Most Popular Award” will be given the opportunity to attend any of the modules for the fifth course of CEIBS Maker Camp, to learn and work with outstanding entrepreneurs in the CEIBS classroom.

The E-Platform has been actively bringing together entrepreneurs and investors through its Start-Up Competition. There were 200 ambitious business plans submitted to its 2016 Start-Up Competition which kicked off on October 28, and was judged by investors from more than 30 venture institutions, including Cathay Capital, Share Capital, Ginkgo Capital, and Fenghou Capital. Nine CEIBS alumni had projects make it to the competition’s final round last year. In the end, the judges gave top marks to three plans: Innjia (internet/consumer/finance), Mua BaoBao (baby music) and Shen Zhou Yinh (an early childhood education platform). The “Most Popular Award” went to Famiku (indoor entertainment).

Another vital element of the E-Platform’s strategy is providing access to a wider global view. From November 28 to December 3, 2016, CEIBS President Professor Li Mingjun led a group of participants on an overseas trip to explore the innovation and entrepreneurship ecosystems of San Francisco and Los Angeles. The group visited top business schools, research and investment institutions, incubators, and enterprises in the two cities, including Facebook and the Stanford Virtual Human Machine Interaction Lab.

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Recognising Excellence There is growing recognition for CEIBS and its faculty. These are among the most notable recent accolades:

CEIBS Awarded Honorary Title CEIBS & Prof Zhao Xiande Lead know”, and eighteenth in the ranking of most The CPC Shanghai Municipal Operations Management Research influential institutions. Organisation Department and the Shanghai in Asia The study, titled “Emergence of Asia Municipal Education and Health Working Professor of Operations and Supply and Australasia in Operations Management Committee jointly awarded CEIBS the Chain Management Zhao Xiande was Research and Leadership” is the first to look “College Campus for Shanghai Cadre named among Asia’s top scholars in at the origins of operations management Education and Training” designation in a Operations Management, and CEIBS one research leadership in Asia, and identifies ceremony on October 29, 2016. Since of the leading Asian institutions in this field, the leading authors and institutions from early 2012, CEIBS has held a series of according to the findings of a study published the region (including Australasia) and maps highly-regarded seminars on economic by the International Journal of Production their networks. Its findings are based on development and business transformation Economics in December 2016. Prof Zhao, data of all papers published in the Journal of for the city’s cadres. CEIBS will continue who is Director of the CEIBS-GLP Centre of Operations Management (JOM), International to develop these courses to meet ever- Innovation in Supply Chain Services and Co- Journal of Operations and Production changing training needs. During the Director of the CEIBS Centre for Automotive Management (IJOPM) and Production and ceremony, the Shanghai Cadre Education Research, is ranked first in terms of his Operations Management (POM) from 2001 Leading Group Office presented CEIBS connectedness to other scholars in the through 2015 – a total of 420 papers. These Professor of Management Zhu Xiaoming and field, and most papers published, and third journals were chosen as they are considered Associate Professor of Strategy Weiru Chen in the ranking of most influential scholars. to be broad in scope and rated highest with the Honorary Seminar for Shanghai CEIBS was fifteenth on the study’s ranking on the measure of relevancy in the field of Cadres Teacher Award. of institutional connections and being “in the operations management. theLINK Volume 1, 2017 SCENE@CEIBS 93

Global Thought Leader List Taps Prof Chen Shimin Wins JMAR Best 8 CEIBS Alumni Among China’s Top CEIBS Faculty Paper Award CEOs CEIBS Associate Professor of Strategy A paper co-authored by CEIBS Eight CEIBS alumni are among Weiru Chen and Associate Professor Associate Dean and Professor of the top 100 CEOs in China according of Management Han Jian have been Accounting Chen Shimin has won to Harvard Business Review China. named to the Thinkers50 Radar list of the 2017 Journal of Management The publication’s 2016 Top 100 CEO 30 “management thinkers most likely to Accounting Research (JMAR) Best Paper scorecard which was announced in shape the future of how organisations are Award. The JMAR is a premier research November 2016 looks at shareholder managed and led”. The list “recognises journal published by the Management return and the market capitalisation the talent of up and coming management Accounting Section of the American of the company to evaluate the long- gurus” from around the world, according to Accounting Association. The Award is term performance of each CEO for their its compilers. presented annually to the JMAR paper entire tenure in office. It is the first time Prof Weiru Chen’s research is centred deemed to have the greatest potential that this methodology has been used on firms’ innovation and organisational impact on management accounting by the China edition of HBR to measure transformation, especially on how platform research. The award was announced at the country’s leading CEOs and it gives strategy changes business dynamics and the Management Accounting Section credible benchmarks that top executives human life. Prof Han Jian’s research and Mid-Year Meeting held in Puerto can aim for. teaching efforts focus on human resource Rico, January 4-7. The paper is titled The CEIBS alumni who made this management, especially on how to “Determinants and Consequences of Top 100 CEO list are: improve the world of work through talent Transfer Pricing Autonomy: An Empirical - #8 Dong Mingzhu (CEO 2006), GREE management and organisational change. Investigation” and Professor Chen’s co- Electric Appliances; She is also Co-Director of the Centre on authors are Clara Xiaoling Chen, Pan Fei - #11 Pan Gang (EMBA 2002), Inner China Innovation at CEIBS. and Wang Yue. Mongolia Yili Industrial Group;

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- #14 Shen Ya (CEO 2014), Vipshop. For example, Vice President and Dean and the “Journal of Management Studies com; Professor Ding Yuan is Associate Editor (JMS)”. Professor of Strategy Sam Park has - #19 Pan Zhengmin (CEO 2011), AAC of “European Accounting Review (EAR)”, a similar role at the “Strategic Management Technologies Holdings; which publishes high quality accounting Journal (SMJ)”; so does Assistant Professor - #21 Ma Jianrong (CEO Leadership research manuscripts. He has editorial of Management Zhang Yu at the “Academy 2011), Shenzhou International Group responsibility for submissions related to of Management Perspectives (AMP)”, and Holdings Limited; financial reporting, governance and ethics. Professor of Management Liang Neng at - #34 Ni Lin (EMBA 2004), Gold Professor of Strategy and International the “Academy of Management Learning Mantis; Business Klaus Meyer is both Area Editor and Education (AMLE)”. - #43 Liu Xunfeng (EMBA 2009), and Consulting Editor of the prestigious Prof Liang Neng is also President of Double Coins Holdings; and “Journal of International Business Studies the International Association for Chinese - #78 Ding Shizhong (CEO 2014), (JIBS)” as well as Member of the Editorial Management Research (IACMR), a ANTA Sports. Review Board of “Strategic Management scholarly association dedicated to Journal (SMJ)”. Editorial Review Board the creation and dissemination of Academic Honours for Outstanding members of many highly regarded management knowledge with a focus Faculty journals play a role in the selection of on China. Meanwhile, Professor of CEIBS faculty continue to make published material, as their opinions and Management Jean Lee is Chair of the significant contributions to the world of expertise are relied upon during the vetting Asia Pacific Leadership Council in STEP, academia, not only through their own of submissions. Among other CEIBS a global applied research initiative that research but also by holding leadership faculty in that role is Associate Professor explores the entrepreneurial process within positions at prestigious scholarly journals and of International Business and Strategy business families, and generates solutions major academic organisations in China and Shameen Prashantham, who is on the that have immediate application for family around the world. Editorial Review Boards of both “JIBS” leaders. theLINK Volume 1, 2017 CMO-212x275.pdf 1 16-11-11 上午9:44

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2017年7月12日开课， 上海/北京

市场营销精要 洞悉顾客 营销新思考：颠覆式营销 定价驱动增长 营销前沿探索与实践 数字营销理论与实践 选修模块

陈老师 电话：(86 21) 2890 5026 / 138 1753 3986 邮箱：[email protected]

http://cn.ceibs.edu/execed/cmo CORPORATE SPONSOR • Foundation News 96

Thank You! Three high-level executives who have made investing in CEIBS part of their long-term strategy have explained why they give back to their alma mater. President of Lianchu Securities Sha Changming (MBA2003) is involved with the school’s Di Shui Quan Project; EMBA 2010 Shanghai Class 7 monitor Chen Chengping has invested in the school for three years; and Guangdong Blue Flame Media CEO Wang Yi (EMBA2006) has invested in the school for seven consecutive years. They shared their stories during CEIBS Foundation Appreciation Dinner 2016, held at the school’s Shanghai Campus on October 27. Around 150 alumni donors attended the event, which was a fitting opportunity for CEIBS President Professor Li Mingjun and Vice President and Dean Professor Ding Yuan to thank alumni and alumni organisations who have contributed to the school’s development.

Gratitude was also expressed to Ant Financial, Ma’anshan Rural Commercial Bank and CreditEase Group for their involvement as sponsors, and now council members, of the CEIBS-World Bank China Centre for Inclusive Finance when the Centre held an Investment Ceremony and Inclusive Finance Round Table Conference at the Shanghai Campus on December 9, 2016. The expression of appreciation came from Centre Director and Adjunct Professor of Finance Wang Jun, during his address. Ant Financial Chief Strategy Officer Prof Chen Long, Ma’anshan Rural Commercial Bank Chief Supervisor Mr Chen Qi, and CreditEase Group Senior Vice President Ms Tian Ying also participated, along with CEIBS President Professor Pedro Nueno and CEIBS Vice President and Co-Dean Prof Zhang Weijiong.

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公司机构伙伴 Thanks to Our Corporate Partners

教席捐赠基金 Chair Endowment Fund 巴塞罗那港 Port of Barcelona 鹏瑞投资集团 Parkland Investment Group 巴塞罗那养老金储蓄银行 "la Caixa" 吴敬琏学术基金 Wu Jinglian Academic Fund 拜耳 Bayer 西班牙桑坦德银行 Banco Santander 宝钢 Baosteel 西班牙政府 Spanish Government 成为资本 Chengwei Capital 依视路国际光学集团 Essilor International 法国凯辉私募股权投资基金 Cathay Capital Private Equity 英美烟草 British American Tobacco 飞利浦 ( 中国 ) 投资有限公司 Philips (China) Investment Co. Ltd. 中坤集团 Zhongkun Group 京东 JD.com 中联重工科技发展股份有限公司 Zoomlion 米其林 Michelin 中天集团 Zhongtian Group 荷兰银行 ABN AMRO 朱晓明院长基金 Zhu Xiaoming President's Fund

中欧研究基金 CEIBS Research Fund

阿斯利康 AstraZeneca 陆家嘴开发集团 Lujiazui Development Group 爱克发 AGFA 迈瑞公司 Mindray 安永 EY 民享财富 Merrsunny Wealth 百世物流 Best Logistics 默克化工中国 Merck KGaA BD（中国） BD-China 诺亚财富 Noah Private Wealth Management 博世 ( 中国 ) 投资有限公司 BOSCH (China)Investment Ltd. 泉峰集团 Chervon Holdings Ltd. 财团法人大学医疗保健教育基金会 Universal Foundation for Education of 仁泰集团 Rentai Group Medical Service & Healthcare 普洛斯 Global Logistic Properties Ltd. 成为资本 Chengwei Capital 上海摩高投资有限公司 Shanghai MorGold Investment Shanghai 春和集团 Evergreen Holding Group 上海浦东发展银行 Pudong Development Bank 大联大控股 WPG Holdings 上海数银科技有限公司 Shanghai Shuyin Science & Technology 迪安诊断 DiAn Diagnostics 上海银行 Bank of Shanghai 帝斯曼 DSM 深圳市分享投资合伙企业 Share Capital Partners 东北亚煤炭交易中心 Ecoal 首善财富 Shousan Wealth 东方证券资产管理有限公司 Orient Securities Asset Management 四维约翰逊集团 FD Johnson 飞利浦 ( 中国 ) 投资有限公司 Philips (China) Investment Co. Ltd 王彩铁铺 W&Smith Shanghai Inc. 柳工机械 Liugong Machinery 西班牙对外贸易发展局 ICEX 国信证券 Guosen Securities 西门子医疗 Siemens Healthcare 合生元集团 Biostime Inc. 祥源控股集团有限责任公司 Sunriver Holding Group Co., Ltd. 华安基金管理有限公司 HuaAn Fund Management 旭辉集团 Cifi Group 华翔集团 Huaxiang Group 迅付信息科技有限公司 Xunfu Info Science & Technology 江苏汉联投资（集团）有限公司 Hanlian Investment Group 研祥集团 EVOC Group 金昇集团 Jinsheng Group 银城地产集团股份有限公司 Yincheng Real Estate Group 九阳股份 Joyoung 雨润集团 Yurun Group 克莱斯勒中国有限公司 Chrysler 中国航空技术国际控股有限公司 AVIC International 莱蒙国际集团 TopSpring Intl. Holdings Limited 中国金融期货交易所有限公司 China Financial Futures Exchange 朗诗集团 Landsea Group

机构名录更新至 2017 年 1 月 1 日。所使用的机构名称及其标识或商标归其相关所有人所有。 中欧奖学金基金 CEIBS Scholarship Fund 艾默生 Emerson 龙旗控股集团 Longcheer Group 巴塞罗那养老金储蓄银行 "la Caixa" 刘吉管理教育基金助学金 Liu Ji Education Fund 晨兴创投 Morningside Ventures 润英联（中国）有限公司 Infineum 东渡国际集团 DDI Group 安越企业管理咨询公司 Easyfinance Management Consulting 好利安 Hovione 吴敬琏学术基金 Wu Jinglian Academic Fund 宏盟集团 Omnicom Group Inc. 周宗明校友 (EMBA2004 级 ) Mr. ZHOU Zongming (EMBA2004)

中欧校园基金 CEIBS Campus Fund

TCL TCL 上海金桥集团 Shanghai Jinqiao Group 巴可 Barco 上海氯碱化工 Shanghai Chlor-Alkali Chemical 创天昱科技 CTK Co., Ltd. 上海大众汽车 Shanghai Volkswagen 帝亚吉欧 DIAGEO 彤程集团 Red Avenue Group e 投睿 eToro 万得资讯 Wind Info 风神集团 Fengshen Group 沃尔沃 Volvo 国家开发银行 China Development Bank 西班牙 IDOM 设计集团 IDOM 华泰证券 Huatai Securities 西班牙政府 Spanish Government 环球资源 Global Sources 远东控股集团 Far East Holding Group 嘉华集团 K. Wah Group 柘中集团 Zhezhong Electric 景林资产 Greenwoods Capital 中国电信上海公司 China Telecom Shanghai 敏华控股 Manwah Holdings 中国石化上海石化 SINOPEC Shanghai Petrochem 三全食品 Sanquan Food 上海家化集团 Shanghai Jahwa Group

景林资产 Greenwoods

中欧发展基金 CEIBS Development Fund

ABB ABB 浦东香格里拉酒店 Pudong Shangri-La BP 中国 BP China 上海虹康房产公司 Hong Kang Real Estate 阿克苏诺贝尔 Akzo Nobel 上海力盛赛车文化股份有限公司 Lisheng Auto 阿特拉斯 • 科普柯 Atlas Copco 基石创业投资公司 Co-stone Capital Investment 艾默生 Emerson 陶氏化学 Dow Chemical 安赛乐米塔尔 Arcelor Mittal 天成医疗 Tiancheng Medical Group 奥山集团 Aoshan Group 万事达卡国际组织 MasterCard Worldwide 百威英博 Anheuser-Busch InBev 西班牙阿斯图里亚斯自治区经济发展局 IDEPA 法国巴黎银行 BNP Paribas 西班牙对外银行 BBVA 好屋中国 Haowu China 熙可集团 CHIC Group 横店集团 Hengdian Group 新城地产 Future Holdings 极装科技有限公司 Jizhuang Technology 雅戈尔集团 Youngor Group 江苏虎甲投资有限公司 Jiangsu Tiger Beetle Investment 悠客行有限公司 Best Travel Limited 可口可乐 Coca Cola 银城地产集团 Yincheng Real Estate Group 麦肯锡中国公司 McKinsey & Company 赢创工业集团 Evonik Industries 曼达林基金 Mandarin Capital Partners 佩德罗 • 雷诺院长基金 Pedro Nueno President’s Fund 礼来亚洲公司 Eli Lilly Asia, Inc. 朱晓明院长基金 Zhu Xiaoming President’s Fund 鹏欣集团 Pengxin Group

The featured sponsoring organisations and their logos were last updated on January 1, 2017. All names, logos, and trademarks are the property of the respective sponsors. CEIBS MANAGEMENT COMMITTEE Professor LI Mingjun, Chinese President Professor XU Dingbo, Associate Dean Professor Pedro NUENO, European President Dr Snow Zhou, Assistant President Professor DING Yuan, Vice President and Dean Professor ZHANG Weijiong, Vice President and Co-Dean

CURRENT FACULTY MEMBERS Prof. DING, Yuan (Chairman) CAI, John, PhD Park, Hyun Young, PhD ZHANG, Weijiong, PhD CEIBS, PRC Economics Marketing Strategy CARDONA, Pablo, PhD Park, Sam (Seung Ho), PhD ZHANG, Yimin, PhD Prof. Canals, Jordi Management Strategy Finance IESE Business School, Spain Parkland Chair Professor of CHANG, Vincent, PhD Strategy ZHANG, Yu, PhD Entrepreneurship Management Prof. Cremer, Rolf D. PRASHANTHAM, Shameen, Global Bridges China Forum, Germany CHEN, Jieping, PhD PhD ZHAO, Xiande, PhD Accounting International Business & Strategy Operations and Supply Chain Management Zhongkun Group Chair of Accounting Prof. De Bettignies, Henri-Claude PRICE, Lydia J., PhD ZHAO, Xinge, PhD INSEAD, France CHEN, Shaohui, PhD Marketing Finance and Accounting Management Practice RAMASAMY, Bala, PhD ZHOU, Dongsheng, PhD Prof. De Meyer, Arnoud CHEN, Shimin, PhD Economics Marketing Singapore Management University, Singapore Accounting Zhu Xiaoming Chair in Accounting RUI, Oliver, PhD ZHU, Tian, PhD Finance and Accounting Economics Prof. Klag, Michael J. CHEN, Weiru, PhD Zhongkun Group Chair of Finance ZHU, Xiaoming, PhD The Johns Hopkins Bloomberg School of Public Health, USA Strategy Sampler, Jeffrey, PhD Management CHIANG, Jeongwen, PhD Management Zhongtian Chair of Management Prof. Likierman, Andrew Marketing London Business School, U.K. SCHUH, Sebastian, PhD CHNG, Daniel Han Ming, PhD Management Management Prof. Nueno, Pedro SHENG, Songcheng, PhD CEIBS, PRC DAVID, Emily M. Economics and Finance Management RESEARCH Centres SU, Xijia, PhD Prof. Paladino, Marcelo DING, Yuan, PhD Accounting Case Development Center Director: Prof. LIANG, Neng IAE Business School, Argentina Accounting Cathay Capital Chair in Accounting TSAI, Terence, PhD Centre of Chinese Private Enterprises Management Director: Prof. ZHANG, Weijiong Prof. Palepu, Krishna FANG, Yue, PhD TSAMENYI, Mathew, PhD Harvard Business School, USA Decision Sciences CEIBS Centre for Healthcare Accounting Management and Policy FARH, Jiing-Lih (Larry), PhD Director: Prof. CAI, John Prof. Qian, Yingyi Management Tsikriktsis, Nikos, PhD Operations Management China Outsourcing Institute Tsinghua University School of Economics and Management, PRC FERNANDEZ, Juan Antonio, PhD Director: Prof. ZHU, Xiaoming Management VELAMURI, S. Ramakrishna, PhD CEIBS Lujiazui Institute of International Prof. Ramanantsoa, Bernard Entrepreneurship Gong, Yan, PhD Finance HEC Paris, France Management Practice WANG, Cong, PhD Director: Prof. JIANG, Jianqing Finance HAN, Jian, PhD CEIBS Centre on China Innovation Prof. Turpin, Dominique Director: Prof. HAN, Jian Management WANG, Gao, PhD IMD, Switzerland Marketing CEIBS-Pudong Service Economy Hwang, Yuhchang, PhD Research Centre Prof. Zhang, Weijiong Accounting WANG, Jing, PhD Director: Prof. ZHU, Xiaoming/ Marketing Prof. NUENO, Pedro CEIBS, PRC JIANG, Jiangqing, PhD Finance WANG, Jun PhD Centre for Globalization of Chinese Finance Companies KIM, Tae Yeol, PhD Director: Prof. Xin, Katherine /Prof. MEYER, Organizational Behavior and Human WOOD, Jack Denfeld, PhD Klaus Resource Management Management CEIBS Research Centre for Emerging LEE, Jean S K, PhD WU, Ho-Mou, PhD Market Studies Management Economics Director: Prof. SAM, Park Michelin Chair in Leadership and HR CEIBS Centre for Family Heritage Xiang, Yi, PhD Director: Prof. LEE, Jean/ Prof. RUI, Oliver LEE, Byron, PhD Marketing Management The Shanghai Institute of Digitalization Xie, Xiaoqing, PhD and Internet Finance LOW, Aaron H.W. PhD Operations Management Director: Prof. ZHU, Xiaoming Finance XIN, Katherine R., PhD CEIBS Centre for Arts & Cultural LI, Mingjun, PhD Management Studies Management Bayer Chair in leadership Director: Prof. ZHU, Xiaoming LIANG, Neng, PhD XU, Bin, PhD CEIBS-World Bank China Centre for Management Economics and Finance Inclusive Finance Wu Jinglian Chair in Economics Director: Prof. WANG, Jun LIN, Chen, PhD CEIBS-GLP Center of Innovation in Marketing XU, Dingbo, PhD Supply Chain and Services Accounting Director: Prof. ZHAO, Xiande MEYER, Klaus E., PhD Essilor Chair of Accounting Strategy and International Business CEIBS Institute for Entrepreneurship & Philips Chair in Strategy and XU, Xiaonian, PhD Innovation International Business Economics and Finance Director: Prof. ZHU, Xiaoming, Santander Central Hispano S.A Prof. ZHANG, Weijiong Moran, Peter, PhD Chair in Economics and Finance Strategy CEIBS Shoushan Center for Wealth YU, Fang (Frank), PhD Management Director: Prof. RUI, Oliver NUENO, Pedro, DBA Finance Entrepreneurship CEIBS Shanghai Research Center of Chengwei Ventures Chair in ZHANG, Hua, PhD Cross Broder E-Commerce Entrepreneurship Finance Dircetor: Prof. ZHU, Xiaoming