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Natural Disaster Films: a Social Learning and Perceived Realism Perspective Melissa Seipel Brigham Young University

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Natural Disaster Films: a Social Learning and Perceived Realism Perspective Melissa Seipel Brigham Young University Brigham Young University BYU ScholarsArchive All Theses and Dissertations 2017-05-01 Natural Disaster Films: A Social Learning and Perceived Realism Perspective Melissa Seipel Brigham Young University Follow this and additional works at: https://scholarsarchive.byu.edu/etd Part of the Communication Commons BYU ScholarsArchive Citation Seipel, Melissa, "Natural Disaster Films: A Social Learning and Perceived Realism Perspective" (2017). All Theses and Dissertations. 6798. https://scholarsarchive.byu.edu/etd/6798 This Thesis is brought to you for free and open access by BYU ScholarsArchive. It has been accepted for inclusion in All Theses and Dissertations by an authorized administrator of BYU ScholarsArchive. For more information, please contact [email protected], [email protected]. Natural Disaster Films: A Social Learning and Perceived Realism Perspective Melissa Seipel A thesis submitted to the faculty of Brigham Young University in partial fulfillment of the requirements for the degree of Master of Arts Pamela Brubaker, Chair Mark Callister Scott Church School of Communications Brigham Young University Copyright © 2017 Melissa Seipel All Rights Reserved ABSTRACT Natural Disaster Films: A Social Learning and Perceived Realism Perspective Melissa Seipel School of Communications, BYU Master of Arts This study investigates the relationship between social learning and perceived realism in the context of an entertainment media text, the 2015 movie San Andreas. As a fictional natural disaster movie, this film depicts several safety and survival techniques that could potentially be observed and adopted by audience members should they face a similar situation (i.e. major earthquake). While the majority of these techniques align with professionally recommended behaviors, a few are misleading. This study investigates the perceptions, attitudes, beliefs, and behavioral intentions different groups of audience members hold concerning the behaviors they observed in the film. Participants were grouped by geologically-based knowledge levels and levels of perceived realism. While the findings of this study reveal minimal differences based on knowledge and perceived realism, results clearly show that the film triggered high levels of curiosity and thinking about earthquakes and earthquake safety across the board. Furthermore, all audience members appeared to be persuaded on both a conscious and even more so on a subconscious level to behave as the characters in the film did, assuming the consequences of those actions were positive. These findings suggest that entertainment media texts can be a powerful educational and persuasive tool. Keywords: natural disaster films, social learning, perceived realism, persuasion ACKNOWLEDGEMENTS I would like to thank my wonderful committee members who not only assisted me through my thesis but through my master’s program here at BYU. They taught me to be the scholar I am today. I would especially like to acknowledge my committee chair, Dr. Brubaker, who sacrificed many hours and much effort towards this project. And of course, a special thanks to my family and friends who have cheered me on through every step of my thesis project and this program. iv TABLE OF CONTENTS TITLE PAGE ................................................................................................................................... i ABSTRACT .................................................................................................................................... ii ACKNOWLEDGEMENTS ........................................................................................................... iii TABLE OF CONTENTS ............................................................................................................... iv LIST OF TABLES .......................................................................................................................... v CHAPTER 1 ................................................................................................................................... 1 CHAPTER 2 ................................................................................................................................... 3 Impact of Disaster Films ........................................................................................................... 3 Science in Movies ..................................................................................................................... 5 Social Cognitive Theory ........................................................................................................... 7 Media Dependency Theory ....................................................................................................... 9 Perceived Reality in Movies ................................................................................................... 10 CHAPTER 3 ................................................................................................................................. 21 Film Selection ......................................................................................................................... 21 Participants .............................................................................................................................. 23 Procedures ............................................................................................................................... 25 Variables ................................................................................................................................. 25 Data Analysis .......................................................................................................................... 28 CHAPTER 4 ................................................................................................................................. 29 CHAPTER 5 ................................................................................................................................. 35 CHAPTER 6 ................................................................................................................................. 43 REFERENCES ............................................................................................................................. 44 APPENDIX A: TABLES .............................................................................................................. 49 Difference Between Knowledge Level and Perceived Realism ............................................. 49 Difference Between Knowledge Level and Intended Behaviors ............................................ 49 Bivariate Correlations for All Variables ................................................................................. 50 Perceived Realism and Behavioral Intentions/Beliefs ............................................................ 53 APPENDIX B: PRETEST SURVEY ........................................................................................... 57 APPENDIX C: POSTTEST SURVEY ......................................................................................... 63 APPENDIX D: IMPLIED CONSENT FORM ............................................................................. 66 v LIST OF TABLES Table 1 Difference Between Knowledge Level and Perceived Realism ...................................... 49 Table 2 Difference Between Knowledge Level and Intended Behaviors ..................................... 49 Table 3 Bivariate Correlations for All Variables .......................................................................... 50 Table 4 Perceived Realism and Behavioral Intentions/Beliefs ..................................................... 53 1 CHAPTER 1 Introduction With each passing year, computer-generated imagery (CGI) and other advancing technologies make films more and more visually impressive and “realistic.” Compare the Godzilla of the 1950’s, a man bumbling about a miniature Tokyo set in a bulky costume, to the Godzilla of 2014, an impressive CGI creation that looks as real as everything else in the film. The same goes for the Batmans and Supermans of past and present, animated movies being recreated as live-action films, and the destruction in the 1974 film Earthquake compared to that of 2015’s San Andreas. With the development of CGI and other advanced filmmaking techniques, however, come many consequences—both positive and negative. As the lines between fiction and reality blend, audiences have a more difficult time determining what is real and what isn’t. The perceived level of realism can have consequences for their attitudes, normative beliefs, and even learned or intended behaviors which in turn have real-world impacts for individuals, groups, and societies as a whole. The impact of perceived realism in the media has been widely acknowledged amongst scholars who have studied the phenomenon in terms of emotional impact (Rooney, Benson, & Hennessy, 2012), sexual attitudes (Baams, et al. 2015), aggression (Ward & Carlson, 2013), foreign news (Shapiro & Chock, 2004), alcohol and drug use (Cho, Shen, & Wilson, 2013), etc., in both factual and entertainment media (Fogel & King, 2014; Pouliot & Cowen, 2007; Shapiro & Kim, 2012). However, there are still many important gaps to fill, especially when it comes to learned behaviors. There is one area in entertainment media that deserves special attention as the effects of its realistic portrayals could potentially have life and death consequences: disaster movies. 2 In particular, there is one very important
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