W&S Company Limited is one of the top online market research service provider in Vietnam. In 2011, we established our actively managed panel named "Vinaresearch" and it has reached number of over 105,000 members since January 2013.

SMART-PHONE SUB-PANEL (April 2013)

This sub-panel is based on Single-choice question type with a total of 6,564 respondents from Vinaresearch Panel. Statistical result includes tables in following content:

1. Number of owners 2. Number of respondents intending to buy smartphone 3. Number of owned 4. Smartphone's most often using brand 5. Amount of money for buying current smartphone 6. Current smartphone's status 7. Place for buying current smartphone 8. Purchasing time 9. Future smartphone brands 10. Price of future smartphone brands

1. Number of smartphone owners [SA] (n=6,564)

Frequency Percent Total 6,564 100.0% Own a smartphone 4,571 69.6%

Do not own a smartphone 1,193 30.4%

2. Number of respondents intending to buy smartphone [SA] (n=6,564)

Frequency Percent Total 6,564 100.0% Intend to buy 5,820 88.7% Do not intend to buy 744 11.3% 3. Number of smartphones owned [SA] (n=4,571)

Frequency Percent Total 4,571 100.0% 1 3,505 76.7% 2 946 20.7% 3 96 2.1% More than 3 24 0.5%

4. Smartphone's most often using brand [SA] (n=4,571)

Frequency Percent Total 4,571 100.0% 1,330 29.1% Apple 1,211 26.5% 875 19.1% HTC 261 5.7% LG 227 5.0% Sony 223 4.9% Blackberry 202 4.4% Q-mobile 55 1.2% Sky 37 0.8% Lonovo 32 0.7% HK Phone 26 0.6% Gionee 17 0.4% Mobistar 14 0.3% Viettel 13 0.3% FPT 13 0.3% Others 35 0.8%

4.1 SAMSUNG smartphone series using [SA] (n=1,330)

Frequency Percent Total 1,330 100.0% Galaxy Y (16 ) 337 25.3% Galaxy SIII 177 13.3% Galaxy S II 137 10.3% Galaxy S III 118 8.9% Galaxy mini 64 4.8% Galaxy S 63 4.7% Galaxy SIII mini 53 4.0% Galaxy S II 53 4.0% Galaxy Ace 37 2.8% Galaxy Ace 2 36 2.7% Galaxy Note 28 2.1% Galaxy Y Duos 23 1.7% Samsung S5233W 22 1.7% 4.1 SAMSUNG smartphone series using [SA] (n=1,330) cont

Frequency Percent Total 1,330 100.0% Galaxy S Duos 21 1.6% Galaxy Mini 2 18 1.4% Samsung S8530 17 1.3% Samsung S5753E 17 1.3% Samsung Wave S8500 13 1.0% Galaxy Grand 11 0.8% Galaxy Pocket 11 0.8% Samsung Wave 3 9 0.7% Galaxy Ace Duos 8 0.6% Galaxy S Wifi 8 0.6% Galaxy S Advance 6 0.5% Samsung S7233E 5 0.4% Samsung YP-GS1CB 3 0.2% Galaxy W 3 0.2% Others 32 2.4%

4.2 APPLE smartphone series using [SA] (n=1,211)

Frequency Percent Total 1,211 100.0% iPhone 4S 16 GB 181 14.9% iPhone 4 16 GB 170 14.0% iPhone 4S 32 GB 132 10.9% iPhone 4 32 GB 125 10.3% iPhone 3GS 16 GB 94 7.8% iPhone 4S 64 GB 74 6.1% iPhone 5 32 GB 67 5.5% iPhone 5 16 GB 67 5.5% iPhone 5 64 GB 60 5.0% iPhone 3GS 32 GB 60 5.0% iPhone 3GS 8 GB 54 4.5% iPhone 8 GB 50 4.1% iPhone 3G 16 GB 42 3.5% iPhone 4 8 GB 20 1.7% iPhone 8 GB 9 0.7% iPhone 2G 4 GB 3 0.2% iPhone 2G 16 GB 3 0.2% 4.3 NOKIA smartphone series using [SA] (n=875)

Frequency Percent Total 875 100.0% Lumia 620 105 12.0% Lumia 920 81 9.3% C5 - 03 62 7.1% N8-00 55 6.3% Asha 311 52 5.9% N9-00 50 5.7% Lumia 610 47 5.4% Lumia 820 43 4.9% C5 - 06 33 3.8% Nokia 603 31 3.5% Lumia 900 28 3.2% Nokia 700 28 3.2% Lumia 800 27 3.1% Asha 305 23 2.6% Asha 306 21 2.4% Lumia 710 20 2.3% Asha 308 12 1.4% Nokia E63 11 1.3% Asha 309 8 0.9% Asha 205 5 0.6% Others 133 15.2%

4.4 HTC smartphone series using [SA] (n=261)

Frequency Percent Total 261 100.0% HTC One X 67 25.7% HTC sensation XE 21 8.0% HTC One 20 7.7% HTC Desire V 17 6.5% HTC One S 14 5.4% HTC One V 14 5.4% HTC Desire X 13 5.0% HTC Desire C 12 4.6% HTC Wildfire 12 4.6% HTC HD2 9 3.4% HTC One SV 7 2.7% HTC One X+ 6 2.3% Windows Phone 8S by HTC 6 2.3% HTC Desire SV 5 1.9% Windows Phone 8X by HTC 5 1.9% HTC Butterfly 2 0.8% HTC Desire U 2 0.8% Others 29 11.1% 4.5 LG smartphone series using [SA] (n=227)

Frequency Percent Total 227 100.0% Optimus L3 38 16.7% Optimus L7 P705 17 7.5% Optimus L5 Dual E615 17 7.5% Optimus One 17 7.5% Optimus G 14 6.2% LG Optimus LTE 2 14 6.2% Optimus L9 P768 13 5.7% Optimus Black 10 4.4% 8 3.5% Optimus L5 612 7 3.1% Optimus L5 E612 7 3.1% Optimus 4X HD P880 5 2.2% Optimus 3D Max P725 5 2.2% Optimus L3 Dual E405 5 2.2% LU6200 4 1.8% Optimus Hub E510 3 1.3% Optimus Net P698 3 1.3% Prada 3.0 P940 2 0.9% Optimus Sol E730 1 0.4% Optimus VU P895 1 0.4% Others 36 15.9%

4.6 Sony smartphone series using [SA] (n=223)

Frequency Percent Total 223 100.0% ™ Acro S 21 9.4% Sony Xperia™ P 21 9.4% Sony Xperia™ Tipo ST21i 20 9.0% Sony Xperia™ J ST26i 17 7.6% Sony Ericsson LT22i (Sony Xperia™ P) 14 6.3% Sony Xperia™ Arc S 14 6.3% Sony Xperia™Z 13 5.8% SonyXperia™ S 13 5.8% Sony Xperia™U 11 4.9% Sony Xperia™ Ray 9 4.0% Sony Xperia™ Ion LT28H 8 3.6% Sony Xperia™ neo L MT25i 8 3.6% Sony Xperia™ X10i 8 3.6% Sony Xperia™ Sola 7 3.1% SonyXperia™ Tipo Dual ST21i2 5 2.2% Sony Xperia™ Miro ST23i 4 1.8% 4.6 Sony smartphone series using [SA] (n=223) cont

Frequency Percent Total 223 100.0% Sony Xperia™ E Dual C1605 2 0.9% Sony Xperia™ TX LT29i 2 0.9% Sony Xperia™ V LT25i 2 0.9% Others 14 6.3%

4.7 BlackBerry smartphone series using [SA] (n=202)

Frequency Percent Total 202 100.0% BlackBerry Bold 9900 54 26.7% BlackBerry Bold 9790 31 15.3% BlackBerry Bold 9700 26 12.9% BlackBerry Curve 9360 12 5.9% Blackberry 8820 9 4.5% BlackBerry Curve 9220 7 3.5% BlackBerry Curve 3G 7 3.5% Blackberry 8700 7 3.5% BlackBerry Curve 9320 5 2.5% BlackBerry Bold 9780 5 2.5% BlackBerry 8800 5 2.5% BlackBerry Porsche Design P'9981 4 2.0% BlackBerry Curve 9380 3 1.5% Blackberry Bold 9000 3 1.5% BlackBerry 8900 3 1.5% Others 21 10.4%

5. Amount of money for buying current smartphone [SA] (n=4,571)

Frequency Percent Total 4,571 100.0% Under 2,000,000 VND 161 3.5% 2,000,000 - 3,000,000 VND 577 12.6% 3,000,001 - 5,000,000 VND 861 18.8% 5,000,001 - 7,000,000 VND 665 14.5% 7,000,001 - 9,000,000 VND 664 14.5% 9,000,001 - 12,000,000 VND 638 14.0% 12,000,001 - 15,000,000 VND 577 12.6% Over 15,000,000 VND 396 8.7% Do not know 32 0.7% 6. Current smartphone's status [SA] (n=4,571)

Frequency Percent Total 4,571 100.0% 100 % New 3,923 85.8% Second hand 648 14.2%

7. Place for buying current smartphone [SA] (n=4,571) Frequency Percent Total 4,571 100.0% THE GIOI DI DONG 1,504 32.9% Mobile Shop 923 20.2% Supermarkets/ Electronics Center 611 13.4% Purchased from oversea 363 7.9% VIEN THONG A 288 6.3% Online purchase 236 5.2% Retailed center of computer, component and mobile 203 4.4% Gift from other people 186 4.1% Secondhand mobile shop 102 2.2% Trade Center 86 1.9% Repurchased from other people 33 0.7% Others 24 0.5% Do not know 12 0.3%

8. Purchasing time [SA] (n=4,571)

Frequency Percent Total 4,571 100.0% Before December - 2010 296 6.5% December 2010 - December 2011 745 16.3% January 2012 - December 2012 2,508 54.9% January 2013 up to now 1,022 22.4%

9. Future smartphone brands [SA] (n=5,820)

Frequency Percent Total 5,820 100.0% Apple 2,097 36.0% Samsung 1,425 24.5% Nokia 951 16.3% HTC 463 8.0% Sony 371 6.4% Blackberry 261 4.5% LG 161 2.8% Sky Pantech 32 0.5% HK Phone 16 0.3% Q-mobile / Q-smart 14 0.2% Levono 12 0.2% Others 17 0.3% 10. Price of future smartphone brands [SA] (n=5,820)

Frequency Percent Total 5,820 100.0% Under 2,000,000 VND 65 1.1% 2,000,000 - 3,000,000 VND 365 6.3% 3,000,001 - 5,000,000 VND 826 14.2% 5,000,001 - 7,000,000 VND 873 15.0% 7,000,001 - 9,000,000 VND 1,028 17.7% 9,000,001 - 12,000,000 VND 979 16.8% 12,000,001 - 15,000,000 VND 892 15.3% Over 15,000,000 VND 757 13.0% Do not know 35 0.6%

Respondent's Profile

1. Gender (n=6,546) 2. Age (n=6,546)

69.5%

Male 43% 19.3% 57% Female 7.0% 3.2% 0.9%

16 - 19 years 20 - 29 yearls 30 - 39 years 40 - 49 years 50 years old old old old old and over

3. Family Income (n=6,546)

17.8% 17.2% 16.6% 17.2%

11.2% 9.7%

3.5% 3.4% 3.4%

Under 5,000,000 - 7,000,001 - 10,000,001 - 15,000,001 - 20,000,001 - 30,000,001 - 40,000,001 - Over 5,000,000 7,000,000 10,000,000 15,000,000 20,000,000 30,000,000 40,000,000 50,000,000 50,000,000 VND VND VND VND VND VND VND VND VND

CONTACT INFORMATION

W&S Company Limited Address: Floor 10, 40 Pham Ngoc Thach St., District 3, HCMC. Office phone: (08) 38 223 215 Fax: (08) 38 223 216 E-mail: [email protected] http://vinaresearch.jp/

The copyright of this report belongs to W&S Company Limited. The results (anlyzing, wording, data, tables and graphs) of this survey can be publicly used, but must be cited and sourced from W&S Company Limited (also include its website address http://vinaresearch.jp).