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Connecting Creatives June 19th, 8:30AM-12PM Hillman Auditorium, Kaufmann Center SUMMARY

#pghcreatives PittsburghArtsCouncil.org

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"To position individual artists and organizations in the arts & culture sector to partner effectively with other creative industries clusters and to generate long-term strategies to stimulate cross-cluster collaborations that grow our regional economy."

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PittsburghArtsCouncil.org Scope & Benefits of Arts & Culture Sector in Greater Pittsburgh

• 249 artists per 100,000 in population (national average is 148) • 493 Arts & Culture Organizations (350 in Allegheny County) • 198 Performing Arts, 187 Museums & Galleries, 58 Community Arts & Education, 38 Support Organizations • Budgets: $10 million+ (2%), $1 million - $10 million (9%), $250K - $1 million (13), $25K - $250,000 (35%), Under $25K (41%) • Total Economic Impact: $1.17 billion in spending yields: 20,550 FTEs, $410 million household income, $74 million in tax revenue • -#1 in economic impacts among peer regions; #7 among all regions in arts and non-arts jobs generate

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PittsburghArtsCouncil.org The Greater Pittsburgh Artists Community

Strengths & Opportunities Challenges & Threats • In past two years, we rank #6 • 75% of area artists report nationally in growth in artistic significant challenges employment making a living through art • 78% of all artists in area • Dearth of affordable studio, optimistic about futures here work, and rehearsal space • GPAC's Pittsburgh Artists' • Low rankings on Bohemian Advisory Committee, and the index Pittsburgh Artist Registry • Inadequate healthcare and • Pittsburgh Region Artists insurance options Program

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PittsburghArtsCouncil.org Arts & Culture Organizations in Greater Pittsburgh

Strengths & Opportunities Challenges and Threats • 60% of GPAC member • Only 37% of ethnically-specific organizations ended FY 2013 organizations met audience with a surplus projections • 50% of GPAC members • African-Americans 33% more likely to met/exceeded audience projections find area's cultural offerings • Support from area satisfactory foundations and Allegheny • Under-capitalization of small/mid- Regional Asset District size organizations, and over-reliance • GPAC initiatives: October 2014 on sweat equity ArtDOG and Visibility • Relatively low investments in new Campaign arts & culture infrastructure

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PittsburghArtsCouncil.org Pittsburgh’s Fine Arts Cluster Inclusion, Innovation & Integrated Design

What could Pittsburgh’s Fine Arts Cluster look like in 2020? Mr. Louis Musante, MLS Echo Strategies, Partner Emeritus Pittsburgh, Orlando,

Dr. Kevin Stolarick, PhD Research Director, Martin Prosperity Institute

Growt Occupational Employm New h to Cluster ent Jobs 2022 Creative Industry Support 41,460 6,012 14.5% DATA Sciences 11,910 1,536 12.9% Design/Engineering 24,040 1,659 6.9% Entertainment 40,850 4,208 10.3% Fine Arts 2,390 220 8.7% Media/Communicat 12.4% ions 21,500 2,666 Software/Hardware 34,790 6,610 19.0% 22,47 12.7% Fine Arts 2012 Growt New Occupational Employm h to Jobs Sub‐Cluster ent 2022 Museums 230 34 14.7% Music 690 70 10.2% Performing Arts 1,060 97 9.2% Visual Arts 410 19 4.5% Changing the Game

The Old Peers The New Peers ‐Towson, MD Austin‐Round Rock, TX Birmingham‐Hoover, AL Baltimore‐Towson, MD ‐Middletown, OH‐KY‐IN Denver‐Aurora, CO ‐Elyria‐Mentor, OH , MO‐KS ‐Warren‐Livonia, MI Los Angeles‐Long Beach‐Santa Ana, CA Louisville, KY‐IN ‐Camden‐Wilmington, PA‐ NJ‐DE‐MD Memphis, TN ‐MS‐AR Portland‐Vancouver‐Beaverton, OR‐ ‐Metairie‐Kenner, LA WA Orlando, FL Salt Lake City, UT Philadelphia‐Camden‐Wilmington, PA‐ San Francisco‐Oakland‐Fremont, CA NJ‐DE‐MD San Jose‐Sunnyvale‐Santa Clara, CA St. Louis, MO‐IL

Bohemian Index by Statistical

Los Angeles‐MetropolitanLong Beach California Area San Francisco California Austin‐San Marcos Texas Portland‐Vancouver Oregon Washington Orlando Florida Denver Colorado Salt Lake City‐Ogden Utah San Jose California Baltimore Maryland Kansas City ‐Kansas Philadelphia ‐New Jersey Detroit Cincinnati New Orleans St. Louis Missouri‐ Louisville Kentucky‐Indiana Pittsburgh Pennsylvania Birmingham Alabama Cleveland‐Lorain‐Elyria Ohio Memphis Tennessee‐Arkansas‐

0.000 0.500 1.000 1.500 2.000 2.500 3.000 Bohemian Index Conclusions:

1) Although fine arts employment shrank nationally from 2005‐2011, employment grew in Pittsburgh, owing largely to our museums. This trend is expected to continue through 2022.

2) Our peer group is changing significantly, from like Baltimore & Cleveland to more influential cities like San Francisco & Denver.

3) Pittsburgh’s “brain drain,” is significant and may interfere with competition in our new peer group, as may our low Bohemian Index.

4) Strategies to improve these factors are essential to Pittsburgh remaining competitive in the Fine Arts over the coming decade. Examples of Greater Pittsburgh-area Arts & Culture/Creative Industries Collaborations

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PittsburghArtsCouncil.org MAKESHOPPartners

www.makeshoppgh.org MAKESHOP Blog ETC Project Teams School Partnerships Mobile MAKESHOP MAKESHOP Toolkit

Adult MAKENights Maker Corps - Youth MAKER Maker Education Playtesting Events Initiative Neighborhood Involvement

Historic Library Building

ALLEGHENY PUBLIC SQUARE

Buhl Community Park RESOURCE and NETWORK for each other and for other organizations

CHALLENGE to take on new and different possibilities and partnerships outside of the typical

VISION for ‘street level activity’ through collaborative programs in “everyday space”

Mon Valley Gigapan Project 2014 For More Information: www.c‐clear.org 412 401‐0165 c.reaves@c‐clear.org Carnegie Museums’ Creative Collaborations

• Carnegie Science Center and CMU’s Entertainment Technology Center on exhibit development and enhancements • Carnegie Museum of Art and CMU’s Robotics Institute on the Hillman Photography Initiative • Warhol and CMU’s Human- Computer Interaction Institute and the Masters Program in Software Engineering on coding and visitor experience research for app development Carnegie Museums Collaborations

• GENESIS—depends on projects, usually based on mutual interests, needs, goals • BENEFITS—many and varied: – Access to new knowledge/capabilities – New ways of thinking that can shift the paradigm for museum experiences – Opportunities for student enrichment – Opportunities for staff development

Perspectives from Artists and Arts & Culture Leaders in Small Group Discussions About Cross-Cluster Creative Industries Collaborations

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PittsburghArtsCouncil.org Issues & Questions

• How widespread are cross-cluster collaborations in Greater Pittsburgh? Do some area arts & culture organizations have collaboration fatigue? • How interested are other creative industries clusters in collaborating with individual artists and non-profit arts & culture organizations? How can interest be generated? • What are the assets of the creative industries in Greater Pittsburgh, and how can we access that information? • Is it possible to balance mission-driven and profit-driven motivations of non-profit and for-profit partners? Are artistic experimentation and for-profit motivations compatible? • Need to stress collaborations not as ends in themselves, but as activities to be judged by results and long-term sustainability • Non-profit arts & culture organizations have limited capacities, so they need to be wise about which collaborations to undertake • One-on-one, small-scale collaborations are important, but we need to connect more to large-scale issues such as brain drain and diversity, equity & inclusion • Pittsburgh's rankings on Bohemian and Diversity & Inclusion indexes are disturbingly low. • How can we make sure creatives do not displace residents in low-income neighborhoods and in turn are displaced by commercial development? • In what ways are businesses and gentrifiers accountable for the community impacts of their actions? Ideas & Proposals • There a number of arts & culture "third spaces" in Pittsburgh with environments that can be conducive to creatives coming together • A more formalized, established community roundtable to get ideas out there and for people to connect • What if we had hired "connectors" - individuals who know the whole eco-system: long- time residents, artists, technologists, creatives, educators, etc. • A list of sources of capital and funding to seed cross-cluster collaborations Pittsburgh Art Places is awesome, what if we had a PittsburghArtIdeas.org? • Cross-cluster, technology-based collaborations can leverage community empowerment, so long as resources are available and power is shared--empower the voices that haven't been heard yet • University students need opportunities to engage with lower-income neighborhoods • Need pop-up spaces for high school students to share their art, technology, and design work, and teachers should have opportunities to connect to community and creative industries assets • Creative industries mentorships with children starting at an early age, plus inter- generational mentorship programs, in part to encourage students to stay and reduce brain drain • How can Pittsburgh spread the word that it's a place where people can reinvent themselves? • Greater Pittsburgh has excess space in all neighborhoods--let's create spaces where creative collaborations and programming occurs

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