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6 Steps to Launching Your Own Podcast

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6 Steps to Launching Your Own Podcast 6 STEPS TO LAUNCHING YOUR OWN PODCAST So, you’re thinking about starting your own podcast? I think that’s a great idea! I’ve written on the topic of podcasting a couple of times on my blog. I share that the overall popularity of podcasting is on the rise and I also shared a few reasons that you should start your own podcast. 6 Steps to Launching Your Own Podcast: 1. Naming Your Podcast Page | 2 Choose from one of the three categories to name your podcast for success. 2. Creating Cover Art Page | 3 Get really creative with your cover art. It needs to draw people in and peek interest. 3. Creating Your Podcast Description Page | 4 There are 4 main components that go into writing a description that will convert. 4. Choosing a Framework Page | 5 Your podcast framework is what will keep you on track and help you grow an audience. 5. Selecting Theme Music Page | 6 You need a cool intro/outro that people like. Choose wisely! (Without getting in trouble) 6. How to Record Your Podcast Episodes Page | 7 You don’t need to spend a ton of money to start recording. You already have what you need. Once you’ve finished these 6 things, you’ve finished the most time-consuming parts of podcasting. You’re ready to get started. I’ll share more about that at the end of this PDF. (Don’t skip ahead; get it all done!) Learn More About Podcasting → NGUOnline.com Page | 1 6 STEPS TO LAUNCHING YOUR OWN PODCAST #1. Naming Your Podcast Your podcast title is essential. It’s just as important as naming a web page or blog post that you want people to visit. I’ve broken down naming your podcast into three main categories. Please note: The examples that I pulled are all on the top 100 list of current most popular podcast shows. I mention this to say that there is no right or wrong way to name your show. It all depends on what the goal of your podcast show is. #1. Branded Podcast Name The branded name is best suited for an already established business or professional. If you have a substantial following, the easiest way to connect your podcast to your brand is by using the title that already identifies you. For example, “The Dave Ramsey Show,” or “The Tony Robbins Podcast.” Both of these titles keep the prominent, recognizable brand name at the helm so that listeners will know who’s voice it comes from. #2. Creative Podcast Name The creative name is a more abstract and intriguing title. It makes the audience want to know more. This option is good for a business that wants their podcast to show their brand in an unexpected or untraditional light. For instance, “Stuff You Should Know,” or “How I Built This.” These names are intriguing but vague. It tells the listener what they’ll hear, but it doesn’t describe what it’s about exactly. The most successful creative names are then supplemented by strong artwork to paint a clearer picture of the show’s subject matter. (We’ll cover artwork next.) #3. Descriptive Podcast Name The descriptive name is perhaps the most effective option for growing a following. It is a literal technique that tells the audience exactly what they should expect to hear. This makes your podcast the easiest to find in an online search. It creates optimum visibility for directing interested listeners to your show. Examples here would be “Entrepreneurship Stories 4 Inspiration: Millionaire Interviews,” or “Passive Real Estate Investing.” It’s obvious what these podcast shows are about. If your searching for these terms, you’ll find them easily. Which is Right for You? A combination of brand, creativity, and description is the optimal plan for choosing a podcast title. However, when it comes down to it, the most important thing is to make sure your ideal audience can find your show. It’s very important that you keep your podcast title short. You want people to quickly be able to read and understand what your podcast is about. Head to your Podcast app to get inspired by already existing podcast names. Notice the trends, see what works and what doesn’t, and always let your personality shine through! Learn More About Podcasting → NGUOnline.com Page | 2 6 STEPS TO LAUNCHING YOUR OWN PODCAST #2. Creating Cover Art If you’re creating a podcast for a company, you may be tempted to use your company/brand logo. If you’re an individual, you may be tempted to use an image of yourself or something generic. I wouldn’t consider any of these things to be a bad idea. But, the more your image stands out among the list of podcasts shows on iTunes, the more people will listen to your show. Because of that, I wanted to cover how to make your own podcast cover art. Cover Art Size Your cover art needs to be 1400 x 1400 pixels. Make sure that it is symmetrical, and high quality to avoid heavy pixelation and stretching. A high-quality image is the main goal! #1. Select an image Make sure you use your own image or royalty free images. (Click here for a definition) I have a few websites that I prefer to use: https://pixabay.com, https://www.pexels.com, https://unsplash.com. Or you can go to Google Images and turn on “labeled for reuse” (Google > Images > Tools > Usage Rights > Change it to: “labeled for reuse”) #2. Add text to your image If you’ve never added text to an image before, fear not! It's very simple thanks to some great free tools available. The one that I prefer to use is Canva. Visit https://www.canva.com and register a free account. Best practices for creating cover art for your podcast: • Make sure it goes well with your brand. • Keep the design simple and clean. • Avoid including small details, keep everything large and visible. • Any fonts you use need to be large and simple to read. • The fewer words you use, the better. • Here is a popular podcast cover art list that many people reference: I have found some of my favorite examples of podcast cover art on Pinterest. Here’s a link to a board full of great ideas: https://www.pinterest.com/maryefernandez/podcast-cover-art Get inspired, get creative and start making different revisions of possible cover art for your podcast. Once you have some options together, ask people for honest feedback on what you’ve created. Learn More About Podcasting → NGUOnline.com Page | 3 6 STEPS TO LAUNCHING YOUR OWN PODCAST #3. Creating Your Podcast Description Your description is what leads people to listen to your podcast show. Think of it this way, your title and image draw people to your description; then your description is what will cause them to listen. Your description serves as a way for your potential listeners to validate that your podcast is the one they want to listen to. First off, I’d like to answer the question I always get asked when discussing your podcast description. “Where is my podcast description displayed?” It is directly under your podcast title and artwork on iTunes. It’s displayed on iTunes desktop website and directly on the podcast app. Now that you know where your podcast description is located let’s get into the four main points to keep in mind when creating your podcast description. #1. Focus on Your Audience’s Expectations At the end of the day, when you’re writing your podcast description, you need to be fully aware of who your target market is and what they are expecting from your podcast. If you’re using ‘clever’ headlines or ‘inside statements,’ you’ll need to remember that new users won’t understand this, and it will put them off listening. Try to appeal to a wider, broader audience by keeping your verbiage neutral. #2. Ideal Podcast Description Length It’s important to remember that people are searching for something to LISTEN to; not to READ. You want to keep your descriptions, short and straight to the point. Just enough to interest people enough to start listening OR just enough to serve as a confirmation that this podcast is what they are looking for. Keep it short and to the point. I researched new and notable podcasts and some of the most popular podcasts. They all have one thing in common: short yet powerful descriptions. #3. Think Outside the Box A great place to get inspired for creating the perfect description for your podcast is to browse through some of the popular podcast shows. Get ideas and get inspired! Come up with something clever that draws your ideal audience to listen to your podcast. Get feedback on this, ask others, and spend a lot of time coming up with something unique and interesting. #4. Keep SEO in Mind Here is the part that scares people. “SEO???” Yes, but it’s not like trying to rank on Google, it’s much simpler for podcasts. When people are searching for your podcast, it will use words from within your description. You want to include something that your podcast will be covering or the overall theme. When people search for what your podcast is about, you want it to come up in the search results. Learn More About Podcasting → NGUOnline.com Page | 4 6 STEPS TO LAUNCHING YOUR OWN PODCAST #4. Choosing a Framework Your podcast framework is the “style” of the podcast show you are creating.
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