Media Kit 2012
No other media engages like the cinema experience! No other media engages like the cinema experience!
CONTACT INFORMATION
CINEPLEX MEDIA SALES [email protected] www.Cineplexmedia.com
TORONTO OTTAWA EDMONTON P: 416-539-8800 P: 613-440-1358 P: 780-418-7734 F: 416-539-8511 F: 613-219-1588 F: 780-975-5143
MONTREAL CALGARY VANCOUVER P: 514-868-0005 P: 403-264-4420 P: 604-689-3068 F: 514-868-0006 F: 403-264-4291 F: 604-689-7345
Mailing Address Cineplex Media, 102 Atlantic Avenue, Toronto, ON, M6K 1X9
WE HAVE IT ALL! Reach engaged moviegoers from the time they think about a movie to long after they’ve left the theatre.
mobile On Screen on-line digital signage magazines activation
4 CONTENTS
6 Movie Highlights 47 DIGITAL SIGNAGE
49 Cinema Lobby 11 Cinema Media Overview 52 Office Network 54 Sports Stadiums 15 Full Motion 56 Calgary Flames Website
21 Digital Pre-Show 57 cineplex magazines
28 Digital Pre-Show 58 Cineplex Magazine Content Sponsorship 61 The Metropolitan Opera Live in HD Guide 62 Le magazine Cineplex 31 Special Media 64 Locations Summary 35 Backlits
41 Cineplex.com 45 Cineplex Mobile 46 Cineplex Poynt
5 MOVIE HIGHLIGHTS
Here’s your sneak peek at the biggest movies coming out from January to December 2012. Massive franchises make their much-anticipated returns, including The Amazing Spider-Man, The Dark Knight Rises and Bond 23. Exciting new films to watch out for includeHaywire , The Hunger Games, World War Z and The Hobbit: An Unexpected Journey. And we even see old favourites back on the big screen in 3D, like Titanic and Star Wars: Episode 1 – The Phantom Menace!
The Hobbit: An Unexpected Journey
Juan ary Haywire February Safe House Director: Steven Soderbergh Director: Daniel Espinosa Contraband Starring: Gina Carano, The Woman in Starring: Ryan Reynolds, Director: Baltasar Kormákur Ewan McGregor, Black Denzel Washington Starring: Mark Wahlberg Michael Fassbender Director: James Watkins Reynolds stars as a CIA Kormákur, producer of the Director Soderbergh knew he Starring: Daniel Radcliffe, operative put in charge of Icelandic thriller Reykjavik- wanted to make an action pic Janet McTeer protecting a criminal witness Rotterdam, directs this with the former MMA women’s In this gothic thriller, Radcliffe (Washington) in one of the Hollywood remake starring champion Gina Carano after he plays a Victorian-era lawyer organization’s safe houses. But Wahlberg as a smuggler who watched her ply her trade in who travels to a remote when their cover is blown — gives up on crime to work as a the cage. Here Carano stars country house to deal with a along with the house itself — by security guard. But the prospect as a security operative and deceased woman’s estate only baddies who want the witness of one more big payoff lures former Marine who’s framed to discover the spooky old dead, the pair must make their him back to the dark side. for murder. house is haunted. way to another hiding place. Opens January 14 Opens January 20 Opens February 3 Opens February 10
6 American Reunion Directors: Jon Hurwitz and Hayden Schlossberg Starring: Jason Biggs, Seann William Scott The American Pie gang, including Biggs, Scott, Alyson Hannigan, Chris Klein, Shannon Elizabeth, Tara Reid, Thomas Ian Nicholas and Eugene Levy, return for the fourth film of the series, which centres on the group re-assembling for their high school reunion. Opens April 6
May Star Wars: Episode 1 - The Avengers The Phantom Menace (3D) Director: Joss Whedon Starring: Robert Downey Jr., Star Wars: John Carter April Chris Evans Episode 1 - (3D) Marvel’s “dream team” The Phantom Director: Andrew Stanton Titanic (3D) unites Iron Man (Downey), Menace (3D) Starring: Taylor Kitsch, Director: James Cameron Captain America (Evans), Thor Director: George Lucas Lynn Collins Starring: Leonardo DiCaprio, (Chris Hemsworth), Hulk Starring: Liam Neeson, Pixar loaned prized writer/ Kate Winslet (Mark Ruffalo), Black Widow Ewan McGregor director Stanton (WALL-E, Back in 1997, Titanic felt like a (Scarlett Johansson) and Woo-hoo, pod racing and Toy Story 3) to Disney so he 3D movie with its then state-of- Hawkeye (Jeremy Renner) lightsaber fights in 3D! We’re could bring Edgar Rice Burroughs’ the-art special effects. Imagine under the watchful eye of putting trust in Stars Wars pulp-fiction series to life on the what it’s going to look, feel and S.H.I.E.L.D. director Nick Fury creator George Lucas’ promise big screen. U.S. Confederate sound like now that techno- (Samuel L. Jackson), who the conversion of the entire soldier John Carter (Kitsch) is whiz Cameron has spent a calls on them to stop Loki saga, beginning with Episode 1, magically transported to Mars, year converting it to 3D. This (Tom Hiddleston), the Norse will be top-notch and won’t where he helps Princess Dejah 3D version will be released god of mischief, from taking disappoint fans, some who are Thoris (Collins) and warrior Tars just days before of the 100th over the Earth. wary of Lucas’ can’t-leave-well- Tarkas (Willem Dafoe) in their anniversary of the ship’s Opens May 4 enough fiddling of the series. battle to save their dying planet. sinking (April 15th, 1912). Opens February 10 Opens March 4 Opens April 6 March The Hunger Games The Raven Director: Gary Ross Director: James McTeigue Starring: Jennifer Lawrence, Starring: John Cusack, Josh Hutcherson Brendan Gleeson, In the future, the former U.S. is Alice Eve ruled by a pitiless government How did poet and author that demands teenagers from Edgar Allan Poe (Cusack) various districts battle each spend the last days of his life? other in fights to the death In this fictionalized thriller he set in the wild. These “Hunger searches for a serial killer who’s Games” are broadcast on dispatching victims using the television and Katniss Everdeen same methods found in his (Lawrence) volunteers for her own creepy, and sometimes district and becomes a rebel gory, stories. hero for a repressed nation. Opens March 9 Opens March 11 The Avengers
7 MOVIE HIGHLIGHTS
May June Dark Rock of Ages Shadows Director: Adam Shankman Director: Tim Burton Starring: Tom Cruise, Starring: Johnny Depp, Diego Boneta Eva Green This film version of the popular This big-screen adaptation of Broadway musical that the 1960s TV soap opera casts mashes together ’80s hair- Depp as 18th-century vampire band anthems to tell the story Barnabas Collins, who’s of star-crossed lovers Drew released from his living tomb to (Boneta) and Sherrie (Julianne return to his family manor. Too Hough), is really all about its bad his dysfunctional family — supporting players. We’ve got including his mother (Michelle Cruise — who wowed director Pfeiffer) and uncle (Jonny Lee Shankman with his powerful Miller) — along with the family pipes — as rocker Stacee Jaxx, therapist (Helena Bonham Alec Baldwin and Mary J. Blige Carter) and the witch (Green) as nightclub owners, and who originally turned him into a Russell Brand as the narrator. The Dark Knight Rises vampire won’t leave him alone. Opens June 1 Opens May 11 Men in Black 3 Brave (3D) Abraham The Dark (3D) Directors: Mark Andrews Lincoln: Knight Rises Director: Barry Sonnenfeld and Brenda Chapman Vampire Director: Christopher Nolan Starring: Will Smith, Voices: Kelly Macdonald, Hunter Starring: Christian Bale, Tommy Lee Jones Billy Connolly Director: Timur Bekmambetov Tom Hardy It’s been 10 years since we last Pixar’s first female hero is Starring: Benjamin Walker, Perhaps the year’s most saw MIB agents J (Smith) and Princess Merida (Macdonald), Mary Elizabeth Winstead anticipated pic is Nolan’s K (Jones) taking on unwanted who searches 10th-century When a young Abraham finale to his Dark Knight alien visitors. In this third Scotland for adventure — Lincoln (Walker) learns trilogy, which finds Batman MIB pic, the duo travels back much to the displeasure of his mother was killed by (Bale) dealing with inner in time to 1969 to stop the her parents (Connolly and vampires, he starts to hunt demons while baddies Bane assassination of the younger Emma Thompson). When she the bloodsuckers. Eventually (Hardy) and Catwoman (Anne agent K (Josh Brolin). inadvertently unleashes chaos, he settles down to start a Hathaway) unleash their Opens May 23 she tries to right her wrong. family, but when he discovers wrath on Gotham City. Opens June 22 Southern plantation owners are Opens July 20 actually vampires using slaves as their food, he knows he must lead his nation into civil war to stop the vampire scourge once and for all. Opens June 22
July The Amazing Spider-Man (3D) Director: Marc Webb Starring: Andrew Garfield, Emma Stone The Spider-Man franchise gets rebooted with English actor Garfield playing nerdy teen Peter Parker, who is bitten by a spider and imbued with arachnid-like powers. The Amazing The Hunger Games Opens July 3 Spider-Man
8 september october Looper Frankenweenie Director: Rian Johnson (3D) Starring: Bruce Willis, Director: Tim Burton Joseph Gordon-Levitt Voices: Winona Ryder, In the future, bad guys dispose Martin Short of their victims by sending In 1984, Burton directed a them back in time to our short film about a boy who present, where loopers — hired reanimates his beloved pet dog killers — take care of them and Sparky after he’s been hit by leave a corpse that can’t be a car. He always envisioned it identified since it doesn’t exist as a full-length, stop-motion in this time period. Willis plays animated movie, and now 18 a looper who returns to the years later he fulfills his dream present to stop his younger self with this feature filmed in black (Levitt) from carrying out a job. and white using 3D technology. Opens September 28 Opens October 5
Savages The Big Director: Oliver Stone Wedding Starring: Taylor Kitsch, Director: Justin Zackham Aaron Johnson Starring: Robert De Niro, California pot growers Ben Diane Keaton (Johnson) and Chon (Kitsch) A long-divorced couple are both in love with O (De Niro and Keaton) pretend (Blake Lively). When O is they’re still married to help kidnapped by Elena their son pull off the perfect (Salma Hayek), the leader of a wedding. Co-starring Katherine Mexican Drug Cartel, the two Heigl, Amanda Seyfried, Robin must find a way to rescue her. Williams and Susan Sarandon. Opens September 28 Opens October 19
Rock of Ages
August The Bourne Legacy Total Recall Director: Tony Gilroy Director: Len Wiseman Starring: Jeremy Renner, Starring: Colin Farrell, Rachel Weisz Jessica Biel Hollywood just couldn’t let the This remake of the 1990 mega-popular Bourne franchise Arnold Schwarzenegger sci-fi grow stale after star Matt Damon sticks closer to Philip K. Dick’s and director Paul Greengrass story We Can Remember it For said they wanted to take a You Wholesale. Douglas Quaid break before embarking on a (Farrell) visits a virtual vacation fourth film. So, for this Bourne company to have memories of spinoff they brought in Gilroy a vacation to Mars implanted to direct and Renner to star in his mind. But the procedure as another spy trained via uncovers his identity as a secret Operation Treadstone who agent, and he suspects his real fights against the powers life is actually a dreamscape. that be. Opens August 3 Opens August 3 Brave
9 MOVIE HIGHLIGHTS
november december Bond 23 The Hobbit: An Director: Sam Mendes Unexpected Starring: Daniel Craig, Journey (3D) Javier Bardem Director: Peter Jackson The plot of the 23rd Bond film Starring: Martin Freeman, is being kept under wraps, Ian McKellen but we do know Bond The long-awaited prequel to (Craig) will face off against The Lord of the Rings trilogy a baddie played by Bardem, finally hits screens. Wizard Miss Moneypenny (Naomi Gandalf the Grey (McKellen) Harris) returns to the screen convinces hobbit Bilbo Baggins and M (Judi Dench) will, of (Freeman) to accompany 13 course, have her hands full dwarves on a quest to claim keeping her hot-tempered their ancestral treasure that’s secret agent under control. guarded by the dragon Smaug. Opens November 9 Opens December 12
The Twilight World War Z Saga: Director: Marc Forster Breaking Starring: Brad Pitt, Dawn - Part 2 Mireille Enos Director: Bill Condon United Nations employee Starring: Kristen Stewart, Gerry Lane (Pitt) tries to Robert Pattinson warn the world that a global The saga’s end is finally here zombie outbreak and attack is as vampire couple Bella (Stewart) imminent. While Max Brooks’ and Edward (Pattinson) — along novel is written as a report by with their allies — battle the Lane in which he interviews Volturi, who want to destroy the survivors after the war has couple’s hybrid human/vampire happened, the film will child, Renesmee. focus on the actual attacks. Opens November 16 Opens December 21
The Twilight Saga: Breaking Dawn
Life of Pi Django Director: Ang Lee Unchained Starring: Suraj Sharma, Director: Quentin Tarantino Tobey Maguire, Starring: Jamie Foxx, Irrfan Khan Leonardo DiCaprio, Yann Martel’s Man Booker Christoph Waltz, Prize-winning novel comes to Samuel L. Jackson the big screen starring Sharma Expect lots of righteous as Pi, an Indian boy whose blood and guts in Tarantino’s family sails to Canada with the telling of a freed house slave animals from their zoo. When (Foxx) who teams with a the ship sinks, only Pi, a tiger, German dentist-turned- hyena, orangutan and injured bounty-hunter (Waltz) to zebra manage to escape rescue his slave wife from aboard a lifeboat on which a cruel plantation owner Bond 23 they must co-exist. (DiCaprio). Opens December 21 Opens December 25
10 Cinema Media Overview
Audience Research Supporting the Strength of Cinema Media guzzo CINEMA MEDIA OVERVIEW 3% other 6%
Coast-To-Coast Cineplex media CINEMA COVERAGE 91% of Canadian Theatre box Cineplex Media represents office Shares yukon 100% Box Office
91% B.C. 96% of Canada’s box office from Box Office coast-to-coast* (Source: Rentrak) quebec alberta 74% 8.7 million Box Office Average monthly moviegoers REACHED* 91% Box Office sask. manitoba 97% 2 million Box Office 97% Average moviegoers weekly* Box Office atlantic ontario 98% 100+ million* 95% Box Office guests attend our theatres annually Box Office
Cineplex Media represents: Cineplex Entertainment, Alliance Cinemas, Empire Theatres, Landmark Cinemas, AMC Theatres, Festival Cinemas, Adfilms Theatres, Ontario Cinemas, Quebec Independent Theatres, Resort Theatres of Whistler, FilmAds *Average reported attendance Cineplex Media represented theatres 2009, 2010 Cineplex Media Delivers Canada’s Moviegoers
demographic profile
Cinema Reaches High Income Households
63% Rch HHI $50K+ TOTAL REACH BY INCOME INDEX (112) -ATTEND MOVIES PAST 3 MONTHS
% TOTAL MOVIEGOERS INDEX: 66% 116
59%
49% 50% INDEX: INDEX: 104 88 39% INDEX: 69
23% 17% 12% Source: PMB 2011 Fall
<$30K $30-50K $50-75K $75K+
12 demographic profile (Cont’D)
Moviegoers Skew 12-49, High Incidence Among Teens, 18-24, 18-34 Moviegoer (Past 3 Months) Demographic Profile 71% 12-49 POPULATION (% COMPOSITION) INDEX 117 INDEX: ATTEND MOVIE PAST 3 MONTHS 103 (% COMPOSITION) 45% 12-34 INDEX 126 INDEX: INDEX: 27% 86 121 26%
INDEX: 23% 125 INDEX: 20% INDEX: 138 19% 57 16% 16% 14% 12% 11% 9% 9% Source: PMB 2011 Fall
A12-17 A18-24 A25-34 A35-49 A50-64 A65+
74% Reach of All Age 12-24 Cinema Reaches Canada’s Educated Population Moviegoer Reach % - Past 3 Months Moviegoer Reach % - Past 3 Months
66% of all INDEX: INDEX: INDEX: 12-49 INDEX: 102 INDEX: 113 107 74% of all 87 92 12-24
57% 64% 61% 49% 52% 78% 71% 68% 58% 49% 32% Source: PMB 2011 Fall Source: PMB 2011 Fall NO CERTIFICATE/ HIGH TRADE BACHELOR’S POST GRAD DIPLOMA SCHOOL CERTIFICATE/ DEGREE DEGREE 12-17 18-24 25-34 35-49 50-64 65+ DIPLOMA Cinema AUDIENCE ENGAGMENT
Cinema Ads Deliver Exceptional Advertising Recall, Entertainment, and Purchase Influence Average Ad Awareness, Ad Entertainment and Purchase Influence FULL MOTION PRE-SHOW
89% 78% 72% 67% 42% 27% 23% 20%
Average Ad Average Correct Average Ad Entertainment Average Purchase Intent Awareness Brand Association -Very Entertaining/Entertaining Following Ad Exposure Source: Cinema Advertising Impact Study Impact Advertising Cinema Source: 2007-2011, Strategic Marketing Counsel
13 CINEMA MEDIA OVERVIEW
Cinema AUDIENCE ENGAGMENT (Cont’D)
Consumer Attachment to Cinema is Stronger Than to Any Other Media
Consumers are More “Emotionally Attached” to Consumers Have a Stronger Emotional Attachment Movies than to TV Shows, Magazines or Radio! to Movies than to Any Major Televised Events
Emotional Attachment 42% 40% % Emotional Attachment Product Category: Movies Used Past 6 Months (Cinema) TV Radio Magazines
Health and Beauty 44.5% 29.6% 21.2% 20.6% 26% 23% Consumer Packaged Goods/Food 43.9% 28.9% 20.5% 19.2% 16% 15%
QSR/Casual Dining 43.3% 28.4% 20.1% 18.8% Super Bowl Theatrical Features Summer Olympics World Series Oscars Grammys Source: Cinema Advertising Council (CAC) - NewMediaMetrics 2009
U.K. Case Study Reveals Cinema Strength London Cinema Campaign OVER THREE TIMES MORE EFFICENT at Generating Ad Awareness vs. TV
600 % Awareness Televison London GRPs 50 • A brand of U.K. crisps placed a Cinema Cinema spend as equivalent television campaign March – London GRPs April driving brand awareness 400 40 from 5% to 30% 541 • Awareness fell to 20% in July when GRPs a cinema campaign ran at a 30 spend that would have delivered equivalent of 180 TV GRPs. 200 • The cinema-only campaign 20 drove awareness to 30% for 33% of the TV flight investment 180 making it over three times more GRPs London UK Source: “What Does Cinema Advertising Add to a Campaign?” Milward Brown, March 2009 50 GRPs 10 % Awareness efficient at generating ad awareness.
FEB MAR APR MAY JUN JUL AUG SEP OCT
Moviegoers Have Higher Than Average Moviegoers Are Considerably Lighter Incidence of TV Commercial Avoidance TV Viewers Than the Average Population
Compared to the population, moviegoers are likely to mute, 67% of cinema goers consider themselves light/medium
fast forward or switch channels to avoid TV commercials light TV viewers vs. 43% average TV viewers (Toronto)
Attend movies in the past 3 INDEX: Attend movies in the past 3 months (% composition) 105 months (% composition)
Moviegoers TV Viewing Quintiles (Composition INDEX: Cinema Ad Impact Study-Toronto)* 37% 121 INDEX: Avg. TV Viewing Quintiles (Composition Total Toronto)** 30% 110
54% 21% 21% 23% 17% 17% 32% 18%
18% Source: PMB 2011 FALL 9% 7% Frequently/Usually Use Frequently/Usually Frequently/Usually Remote Controller to Fast Forward Switch TV Channels Heavy Medium Medium Medium Light Mute TV Commercials Commercials Heavy Light Source: *Cinema Advertising Impact Study 2011 (A 12-54), Strategic Marketing Counsel, **PMB 2011 Fall, Toronto 12-54
14 Full Motion
Full Cinema Experience; Presented at Showtime FULL MOTION
No medium can match the impact and engagement of the big screen. No channel switching, commercial zipping and zapping, or multi-task distractions like internet surfing. Audiences are in their seats, ready to be entertained and they embrace the pre-feature advertising as part of the movie experience. Ad messages are presented as dynamically as the films audiences are waiting to see, with surround sound, vibrant 35mm and dazzling Digital Cinema Projection, the new reality of the movie experience. No wonder ad and brand recall for Full Motion are among the highest across all media channels.
Full Motion Delivers Exceptional Ad Recall and Correct Brand Recall
Full Motion Awareness 2007-2011 TOTAL AWARENESS BRAND ASSOCIATION
92% 90% 89% 89% 88% 85% 78% 74% 72% 70% 68% 68%
Source: Cinema Advertising Impact Study Impact Advertising Cinema Source: 2007-2011, Strategic Marketing Counsel
Average 2007-2011 Average 2011 Average 2010 Average 2009 Average 2008 Average 2007
16 D-Cinema 3D
• Transform advertising into a 3D experience and delight moviegoers with impactful 3D creative! • Moviegoers love 3D and audiences arrive early to get their preferred seat! Boost your 2D Full Motion campaign and thrill audiences with digital 3D advertising. • Existing 2D creative can be remastered into 3D to allow a campaign to take full advantage of all Full Motion screens including 3D. • National 3D Coverage: 67% of Cineplex Media locations (27% of total screens) are equipped with Digital 3D capability.
17 FULL MOTION
2012 full motion rates :05 SECONDS :10 SECONDS :15 SECONDS
COST/SCREEN 4 WEEK COST 5 WEEK COST COST/SCREEN 4 WEEK COST 5 WEEK COST COST/SCREEN 4 WEEK COST 5 WEEK COST PER WEEK $ Gross $ Gross $ Gross $ Gross $ Gross $ Gross MARKET RATES LOCATION SCREENS
NATIONAL 297 2,316 $38 $352,032 $440,040 $63 $583,632 $729,540 $76 $704,064 $880,080 $94 $870,816 $1,088,520 $116 $1,074,624 $1,343,280 $157 $1,454,448 $1,818,060 $203 $1,880,592 $2,350,740
NATIONAL 256 1,927 $40 $308,320 $385,400 $67 $516,436 $645,545 $81 $624,348 $780,435 $100 $770,800 $963,500 $125 $963,500 $1,204,375 $169 $1,302,652 $1,628,315 $219 $1,688,052 $2,110,065 EXCLUDING QUEBEC
TORONTO - MONTREAL 123 1153 $54 $249,048 $311,310 $90 $415,080 $518,850 $108 $498,096 $622,620 $134 $618,008 $772,510 $168 $774,816 $968,520 $227 $1,046,924 $1,308,655 $294 $1,355,928 $1,694,910 - VANCOUVER (EMA)
10 CITY (Hal/SJM/Tor/Ott/Mtl/ 176 1,638 $48 $314,496 $393,120 $81 $530,712 $663,390 $97 $635,544 $794,430 $120 $786,240 $982,800 $150 $982,800 $1,228,500 $203 $1,330,056 $1,662,570 $263 $1,723,176 $2,153,970 QC/Wpg/Cal/Edm/Van)
REGIONAL RATES
ATLANTIC CANADA 28 180 $44 $31,680 $39,600 $74 $53,280 $66,600 $89 $64,080 $80,100 $110 $79,200 $99,000 $135 $97,200 $121,500 $182 $131,040 $163,800 $236 $169,920 $212,400
QUEBEC 41 389 $53 $82,468 $103,085 $88 $136,928 $171,160 $106 $164,936 $206,170 $131 $203,836 $254,795 $162 $252,072 $315,090 $219 $340,764 $425,955 $284 $441,904 $552,380
ONTARIO 102 957 $66 $252,648 $315,810 $110 $421,080 $526,350 $132 $505,296 $631,620 $164 $627,792 $784,740 $202 $773,256 $966,570 $273 $1,045,044 $1,306,305 $354 $1,355,112 $1,693,890
MANITOBA 11 84 $56 $18,816 $23,520 $93 $31,248 $39,060 $112 $37,632 $47,040 $139 $46,704 $58,380 $174 $58,464 $73,080 $234 $78,624 $98,280 $305 $102,480 $128,100
SASKATCHEWAN 9 55 $34 $7,480 $9,350 $56 $12,320 $15,400 $68 $14,960 $18,700 $84 $18,480 $23,100 $104 $22,880 $28,600 $140 $30,800 $38,500 $182 $40,040 $50,050
ALBERTA 38 281 $50 $56,200 $70,250 $84 $94,416 $118,020 $101 $113,524 $141,905 $125 $140,500 $175,625 $155 $174,220 $217,775 $209 $234,916 $293,645 $272 $305,728 $382,160
BRITISH COLUMBIA 68 370 $55 $81,400 $101,750 $91 $134,680 $168,350 $110 $162,800 $203,500 $136 $201,280 $251,600 $169 $250,120 $312,650 $228 $337,440 $421,800 $296 $438,080 $547,600
MANITOBA/ 58 420 $45 $75,600 $94,500 $76 $127,680 $159,600 $91 $152,880 $191,100 $113 $189,840 $237,300 $141 $236,880 $296,100 $190 $319,200 $399,000 $247 $414,960 $518,700 SASK/ALBERTA
CITY RATES
ST. JOHN’S 2 18 $60 $4,320 $5,400 $100 $7,200 $9,000 $121 $8,712 $10,890 $150 $10,800 $13,500 $186 $13,392 $16,740 $251 $18,072 $22,590 $326 $23,472 $29,340
HALIFAX 5 45 $60 $10,800 $13,500 $100 $18,000 $22,500 $120 $21,600 $27,000 $149 $26,820 $33,525 $194 $34,920 $43,650 $262 $47,160 $58,950 $340 $61,200 $76,500
SAINT JOHN/MONCTON 5 31 $60 $7,440 $9,300 $100 $12,400 $15,500 $120 $14,880 $18,600 $149 $18,476 $23,095 $168 $20,832 $26,040 $227 $28,148 $35,185 $294 $36,456 $45,570
CHARLOTTETOWN 2 13 $48 $2,496 $3,120 $81 $4,212 $5,265 $97 $5,044 $6,305 $120 $6,240 $7,800 $149 $7,748 $9,685 $201 $10,452 $13,065 $261 $13,572 $16,965
MONTREAL (EMA) 21 237 $60 $56,880 $71,100 $100 $94,800 $118,500 $120 $113,760 $142,200 $149 $141,252 $176,565 $185 $175,380 $219,225 $250 $237,000 $296,250 $324 $307,152 $383,940
MONTREAL (GMA) 13 167 $75 $50,100 $62,625 $125 $83,500 $104,375 $151 $100,868 $126,085 $187 $124,916 $156,145 $231 $154,308 $192,885 $312 $208,416 $260,520 $404 $269,872 $337,340
QUEBEC CITY 3 32 $64 $8,192 $10,240 $106 $13,568 $16,960 $128 $16,384 $20,480 $159 $20,352 $25,440 $196 $25,088 $31,360 $265 $33,920 $42,400 $343 $43,904 $54,880
TORONTO (EMA) 65 650 $70 $182,000 $227,500 $116 $301,600 $377,000 $140 $364,000 $455,000 $174 $452,400 $565,500 $215 $559,000 $698,750 $290 $754,000 $942,500 $377 $980,200 $1,225,250
TORONTO (GTA) 29 324 $86 $111,456 $139,320 $144 $186,624 $233,280 $173 $224,208 $280,260 $215 $278,640 $348,300 $269 $348,624 $435,780 $363 $470,448 $588,060 $471 $610,416 $763,020
OTTAWA 8 91 $68 $24,752 $30,940 $114 $41,496 $51,870 $137 $49,868 $62,335 $170 $61,880 $77,350 $211 $76,804 $96,005 $285 $103,740 $129,675 $370 $134,680 $168,350
CALGARY 12 108 $69 $29,808 $37,260 $115 $49,680 $62,100 $138 $59,616 $74,520 $171 $73,872 $92,340 $212 $91,584 $114,480 $286 $123,552 $154,440 $371 $160,272 $200,340
EDMONTON 9 94 $61 $22,936 $28,670 $101 $37,976 $47,470 $122 $45,872 $57,340 $151 $56,776 $70,970 $188 $70,688 $88,360 $254 $95,504 $119,380 $329 $123,704 $154,630
VANCOUVER 37 266 $60 $63,840 $79,800 $100 $106,400 $133,000 $120 $127,680 $159,600 $149 $158,536 $198,170 $184 $195,776 $244,720 $248 $263,872 $329,840 $322 $342,608 $428,260
All Theatres includes: Cineplex Entertainment (CE), Empire Theatres (ET), Royal Resort of Whistler (RCW), Alliance Cinemas (AL), Cinemark (CM), AMC Theatres (AMC), Quebec Independents (QI), Adfilms( AF), Festival Cinemas (Fest C), Landmark Cinemas (LM), Film Ads (FA)
18 :20 SECONDS :30 SECONDS :45 SECONDS :60 SECONDS
COST/SCREEN 4 WEEK COST 5 WEEK COST COST/SCREEN 4 WEEK COST 5 WEEK COST COST/SCREEN 4 WEEK COST 5 WEEK COST COST/SCREEN 4 WEEK COST 5 WEEK COST PER WEEK $ Gross $ Gross PER WEEK $ Gross $ Gross PER WEEK $ Gross $ Gross PER WEEK $ Gross $ Gross
NATIONAL 297 2,316 $38 $352,032 $440,040 $63 $583,632 $729,540 $76 $704,064 $880,080 $94 $870,816 $1,088,520 $116 $1,074,624 $1,343,280 $157 $1,454,448 $1,818,060 $203 $1,880,592 $2,350,740
NATIONAL 256 1,927 $40 $308,320 $385,400 $67 $516,436 $645,545 $81 $624,348 $780,435 $100 $770,800 $963,500 $125 $963,500 $1,204,375 $169 $1,302,652 $1,628,315 $219 $1,688,052 $2,110,065 EXCLUDING QUEBEC
TORONTO - MONTREAL 123 1153 $54 $249,048 $311,310 $90 $415,080 $518,850 $108 $498,096 $622,620 $134 $618,008 $772,510 $168 $774,816 $968,520 $227 $1,046,924 $1,308,655 $294 $1,355,928 $1,694,910 - VANCOUVER (EMA)
10 CITY (Hal/SJM/Tor/Ott/Mtl/ 176 1,638 $48 $314,496 $393,120 $81 $530,712 $663,390 $97 $635,544 $794,430 $120 $786,240 $982,800 $150 $982,800 $1,228,500 $203 $1,330,056 $1,662,570 $263 $1,723,176 $2,153,970 QC/Wpg/Cal/Edm/Van)
REGIONAL RATES
ATLANTIC CANADA 28 180 $44 $31,680 $39,600 $74 $53,280 $66,600 $89 $64,080 $80,100 $110 $79,200 $99,000 $135 $97,200 $121,500 $182 $131,040 $163,800 $236 $169,920 $212,400
QUEBEC 41 389 $53 $82,468 $103,085 $88 $136,928 $171,160 $106 $164,936 $206,170 $131 $203,836 $254,795 $162 $252,072 $315,090 $219 $340,764 $425,955 $284 $441,904 $552,380
ONTARIO 102 957 $66 $252,648 $315,810 $110 $421,080 $526,350 $132 $505,296 $631,620 $164 $627,792 $784,740 $202 $773,256 $966,570 $273 $1,045,044 $1,306,305 $354 $1,355,112 $1,693,890
MANITOBA 11 84 $56 $18,816 $23,520 $93 $31,248 $39,060 $112 $37,632 $47,040 $139 $46,704 $58,380 $174 $58,464 $73,080 $234 $78,624 $98,280 $305 $102,480 $128,100
SASKATCHEWAN 9 55 $34 $7,480 $9,350 $56 $12,320 $15,400 $68 $14,960 $18,700 $84 $18,480 $23,100 $104 $22,880 $28,600 $140 $30,800 $38,500 $182 $40,040 $50,050
ALBERTA 38 281 $50 $56,200 $70,250 $84 $94,416 $118,020 $101 $113,524 $141,905 $125 $140,500 $175,625 $155 $174,220 $217,775 $209 $234,916 $293,645 $272 $305,728 $382,160
BRITISH COLUMBIA 68 370 $55 $81,400 $101,750 $91 $134,680 $168,350 $110 $162,800 $203,500 $136 $201,280 $251,600 $169 $250,120 $312,650 $228 $337,440 $421,800 $296 $438,080 $547,600
MANITOBA/ 58 420 $45 $75,600 $94,500 $76 $127,680 $159,600 $91 $152,880 $191,100 $113 $189,840 $237,300 $141 $236,880 $296,100 $190 $319,200 $399,000 $247 $414,960 $518,700 SASK/ALBERTA
CITY RATES
ST. JOHN’S 2 18 $60 $4,320 $5,400 $100 $7,200 $9,000 $121 $8,712 $10,890 $150 $10,800 $13,500 $186 $13,392 $16,740 $251 $18,072 $22,590 $326 $23,472 $29,340
HALIFAX 5 45 $60 $10,800 $13,500 $100 $18,000 $22,500 $120 $21,600 $27,000 $149 $26,820 $33,525 $194 $34,920 $43,650 $262 $47,160 $58,950 $340 $61,200 $76,500
SAINT JOHN/MONCTON 5 31 $60 $7,440 $9,300 $100 $12,400 $15,500 $120 $14,880 $18,600 $149 $18,476 $23,095 $168 $20,832 $26,040 $227 $28,148 $35,185 $294 $36,456 $45,570
CHARLOTTETOWN 2 13 $48 $2,496 $3,120 $81 $4,212 $5,265 $97 $5,044 $6,305 $120 $6,240 $7,800 $149 $7,748 $9,685 $201 $10,452 $13,065 $261 $13,572 $16,965
MONTREAL (EMA) 21 237 $60 $56,880 $71,100 $100 $94,800 $118,500 $120 $113,760 $142,200 $149 $141,252 $176,565 $185 $175,380 $219,225 $250 $237,000 $296,250 $324 $307,152 $383,940
MONTREAL (GMA) 13 167 $75 $50,100 $62,625 $125 $83,500 $104,375 $151 $100,868 $126,085 $187 $124,916 $156,145 $231 $154,308 $192,885 $312 $208,416 $260,520 $404 $269,872 $337,340
QUEBEC CITY 3 32 $64 $8,192 $10,240 $106 $13,568 $16,960 $128 $16,384 $20,480 $159 $20,352 $25,440 $196 $25,088 $31,360 $265 $33,920 $42,400 $343 $43,904 $54,880
TORONTO (EMA) 65 650 $70 $182,000 $227,500 $116 $301,600 $377,000 $140 $364,000 $455,000 $174 $452,400 $565,500 $215 $559,000 $698,750 $290 $754,000 $942,500 $377 $980,200 $1,225,250
TORONTO (GTA) 29 324 $86 $111,456 $139,320 $144 $186,624 $233,280 $173 $224,208 $280,260 $215 $278,640 $348,300 $269 $348,624 $435,780 $363 $470,448 $588,060 $471 $610,416 $763,020
OTTAWA 8 91 $68 $24,752 $30,940 $114 $41,496 $51,870 $137 $49,868 $62,335 $170 $61,880 $77,350 $211 $76,804 $96,005 $285 $103,740 $129,675 $370 $134,680 $168,350
CALGARY 12 108 $69 $29,808 $37,260 $115 $49,680 $62,100 $138 $59,616 $74,520 $171 $73,872 $92,340 $212 $91,584 $114,480 $286 $123,552 $154,440 $371 $160,272 $200,340
EDMONTON 9 94 $61 $22,936 $28,670 $101 $37,976 $47,470 $122 $45,872 $57,340 $151 $56,776 $70,970 $188 $70,688 $88,360 $254 $95,504 $119,380 $329 $123,704 $154,630
VANCOUVER 37 266 $60 $63,840 $79,800 $100 $106,400 $133,000 $120 $127,680 $159,600 $149 $158,536 $198,170 $184 $195,776 $244,720 $248 $263,872 $329,840 $322 $342,608 $428,260
PEAK DEMAND RATES Premiums: Premium for May, June: Increase 10%, Premium for July, August, November, December: Increase 15%, Premium for custom theatre selection: Increase 25%. Individual theatre rates available upon request.
19 FULL MOTION
2012 Production Schedule: Full Motion
MONTH START/END DATE MATERIAL DUE CYCLE WEEKS Material Requirements January Dec 30 - Jan 26 Nov 25, 2011 4 35mm & D-Cinema (D-Cinema February Jan 27 - Feb 23 Dec 30, 2011 4 March Feb 24 - Mar 29 Jan 27, 2012 5 and 3D D-Cinema) April Mar 30 - Apr 26 Mar 2, 2012 4 Download Detailed Specs: Complete Full Motion May Apr 27 - May 31 Mar 30, 2012 5 specs for 35mm film, D-Cinema, and June Jun 1 - Jun 28 May 4, 2012 4 D-Cinema 3D transfer process and delivery July Jun 29 - Jul 28 Jun 1, 2012 4 guidelines at: www.cineplexmedia.com August Jul 27 - Sep 30 Jun 29, 2012 5 September Aug 31 - Sep 27 Aug 3, 2012 4 Full Motion specs are periodically updated. October Sep 28 - Oct 25 Aug 30, 2012 4 Please check www.cineplexmedia.com well November Oct 26 - Nov 29 Sep 28, 2012 5 in advance of your creative deadline to down- December Nov 30 - Dec 27 Nov 2, 2012 4 load the most recent set of requirements. January 2013 Dec 28 - Jan 31 Nov 23, 2012 5 *All start dates are Fridays D-Cinema/3D & 35mm Cineplex Media Production Contact: Carol Brathwaite, 416-539-8800 ext. 256; [email protected].
Important – Sound Level Restrictions: Cineplex Media requires a loudness level that does not exceed an average of 82dB on 35mm, D-Cinema, D-Cinema 3D elements. This standard is based on measurements by the Dolby LEQ Meter, which gives a numeric value to a loudness average over the length of a commercial. The sound level of 82dB is considered internationally to be the accept- able maximum level.
20 Digital Pre-Show
Pre-Show Entertainment and Advertising Presented Prior to Showtime DIGITAL PRE-SHOW
Today’s movie audiences have come to expect their entertainment experience to start long before the film. And the Cineplex Media Pre-Show ensures they’re entertained as soon as they take their seats. Our Pre-Show is a rich mix of star profiles and interviews, showbiz news, regular segments like Gear Guide™ and Fashion Forward™, trivia, and advertising — delivering exceptional engagement and awareness results.
AUIDIENCE BUILD PRIOR Pre-Show Formats All Pre-Shows run for 21 minutes prior to TO FEATURE START showtime and are projected in a 16 X 9 format. Advertising may be placed in front of all family genre and/or adult genre films. Average 32% Final Screen Audience Seated Prior to Pre-Show Start The Pre-Show offers national coast-to-coast % Total Audience in Auditorium Average All Releases coverage as well as regional and market- specific flexibility.
Timed: {PRE-SHOW} It’s a digital world! The age of Digital Cinema Projection is here and expanding rapidly. 98% Cineplex Media timed Pre-Shows are now presented on-screen via Digital Cinema Projection, delivering unprecedented 86% visual impact. Timed Pre-Show screens offer 78% TWO timed PODs for advertising: POD 1 (0-10 minutes to showtime), POD 2 (10-21 minutes to showtime), and with delivery to the screen via server-based scheduling (Cineplex locations) or hard drive 55% (Empire Theatres locations).
Looped: Looped Pre-Show screens are delivered via 32% DVD projection with the show running in a continuous loop during the 21-minute Pre-Show period. All advertising is Source: Audience Arrival Audit 2009- 2011, Strategic Marketing Counsel purchased as Run-of-Schedule (ROS).
Before POd 2 POd 1 FULL FILM START See the locations list for Pre-Show theatres Pre-Show 21-10 10-0 MOTION and circuits. MINUTES MINUTES
2007-2011 YEAR-OVER-YEAR AVERAGE PRE-SHOW AD AWARENESS IS CONSISTENTLY STRONG
Average Pre-Show Awareness All PODs 2007-2011
TOTAL AWARENESS
BRAND ASSOCIATION
80% 82% 80% 78% 77% 69% 71% 69% 71% 67% 65% 63% Source: Cinema Advertising Impact Study Impact Advertising Cinema Source: 2007-2011, Strategic Marketing Counsel
AVg ALL PS AVG PS 2011 AVG PS 2010 AVG PS 2009 AVG PS 2008 AVG PS 2007 2007-2011
22 PEAK DEMAND RATE Premiums: Premium for May, June: 10%, Premium for July, August, November, December: 15%, Premium for custom theatre selection: 25%. Individual theatre rates available upon request.
Note: 5-second rate is 53% of :10 second rate.
Digital Pre-Show Rates: National - English/French
Campaign Periods: Rates based on 4 weeks. Add 25% for 5 weeks.
Commercial Lengths: :45 and :90+ seconds available upon request.
French or English advertising is available at Scotiabank Montreal, Kirkland Coliseum, and SilverCity Cavendish Mall. French advertis- ing and content only at balance Quebec theatre locations.
2012 DIGITAL PRE-SHOW RATES :10 SECONDS :15 SECONDS :30 SECONDS :60 SECONDS
MARKET FORMAT THEATRES SCREENS COST/screen 4 WEEK COST COST/SCREEN 4 WEEK COST COST/SCREEN 4 WEEK COST COST/SCREEN 4 WEEK COST
NATIONAL - POD 1 (0-10 Minutes to Showtime)
Timed 141 1,453 $32 $185,984 $46 $267,352 $76 $441,712 $133 $772,996 Looped 58 329 $19 $25,004 $27 $35,532 $45 $59,220 $79 $103,964
TOTAL 199 1,782 $210,988 $302,884 $500,932 $876,960
NATIONAL - POD 2 (10-21 Minutes to Showtime)
Timed 141 1,453 $21 $122,052 $30 $174,360 $49 $284,788 $87 $505,644 Looped 58 329 $19 $25,004 $27 $35,532 $45 $59,220 $79 $103,964
TOTAL 199 1,782 $147,056 $209,892 $344,008 $609,608
NATIONAL Ex Quebec - POD 1 (0-10 Minutes to Showtime)
Timed 132 1,319 $33.50 $176,746 $48 $253,248 $80 $422,080 $130 $685,880 Looped 48 233 $20 $18,640 $28 $26,096 $47 $43,804 $83 $77,356
TOTAL 180 1,552 $195,386 $279,344 $465,884 $763,236
NATIONAL Ex Quebec - POD 2 (10-21 Minutes to Showtime)
Timed 132 1,319 $22 $116,072 $31.50 $166,194 $52.50 $276,990 $92.50 $488,030 Looped 48 233 $20 $18,640 $28 $26,096 $47 $43,804 $83 $77,356
TOTAL 180 1,552 $134,712 $192,290 $320,794 $565,386
Toronto - Montreal - Vancouver - POD 1 (0-10 Minutes to Showtime)
Timed 70 763 $35 $106,820 $50.50 $154,126 $84 $256,368 $147 $448,644 Looped 16 121 $14 $6,776 $20 $9,680 $33 $15,972 $59 $28,556
TOTAL 86 884 $113,596 $163,806 $272,340 $477,200
Toronto - Montreal - Vancouver - POD 2 (10-21 Minutes to Showtime)
Timed 70 763 $23 $70,196 $32.50 $99,190 $54 $164,808 $96 $292,992 Looped 16 121 $14 $6,776 $20 $9,680 $33 $15,972 $59 $28,556
TOTAL 86 884 $76,972 $108,870 $180,780 $321,548 10 City (Hal, SJM, Mtl, Que, Ott, Tor, Wpg, Cal, Edm, Van) - POD 1 (0 -10 Minutes to Showtime)
Timed 109 1,171 $36 $168,624 $51.50 $241,226 $86 $402,824 $151 $707,284 Looped 24 152 $21 $12,768 $30.50 $18,544 $50.50 $30,704 $88 $53,504
TOTAL 133 1,323 $181,392 $259,770 $433,528 $760,788
10 City (Hal, SJM, Mtl, Que, Ott, Tor, Wpg, Cal, Edm, Van) - POD 2 (10-21 Minutes to Showtime)
Timed 109 1,171 $23 $107,732 $33.50 $156,914 $55.50 $259,962 $98 $459,032 Looped 24 152 $21 $12,768 $30.50 $18,544 $50.50 $30,704 $88 $53,504
TOTAL 133 1,323 $120,500 $175,458 $290,666 $512,536
23 DIGITAL PRE-SHOW (CONT’D)
2012 DIGITAL PRE-SHOW RATES :10 SECONDS :15 SECONDS :30 SECONDS :60 SECONDS
MARKET FORMAT THEATRES SCREENS COST/SCREEN 4 WEEK COST COST/SCREEN 4 WEEK COST COST/SCREEN 4 WEEK COST COST/SCREEN 4 WEEK COST
ATLANTIC - POD 1 (0-10 Minutes to Showtime)
Timed 20 158 $37 $23,384 $52.50 $33,180 $87 $54,984 $152 $71,136 Looped 0 0 $- $- $- $- $- $- $- $-
TOTAL 20 158 $23,384 $33,180 $54,984 $71,136
ATLANTIC - POD 2 (10-21 Minutes to Showtime)
Timed 20 158 $24 $15,168 $34 $21,488 $57 $36,024 $100 $63,200 Looped 0 0 $- $- $- $- $- $- $- $-
TOTAL 20 158 $15,168 $21,488 $36,024 $63,200
QUEBEC - POD 1 (0-10 Minutes to Showtime)
Timed 9 134 $48 $25,728 $68 $36,448 $113 $60,568 $200 $107,200 Looped 10 96 $18 $6,912 $19 $7,296 $31 $11,904 $55 $21,120
TOTAL 19 230 $32,640 $43,744 $72,472 $128,320
QUEBEC - POD 2 (10-21 Minutes to Showtime)
Timed 9 134 $34 $18,224 $44 $23,584 $73.50 $39,396 $129 $69,144 Looped 10 96 $18 $6,912 $19 $7,296 $31 $11,904 $55 $21,120
TOTAL 19 230 $25,136 $30,880 $51,300 $90,264
ONTARIO - POD 1 (0-10 Minutes to Showtime)
Timed 68 695 $36 $100,080 $51.50 $143,170 $86 $239,080 $151 $419,780 Looped 5 39 $21 $3,276 $29.50 $4,602 $49 $7,644 $86 $13,416
TOTAL 73 734 $103,356 $147,772 $246,724 $433,196
ONTARIO - POD 2 (10-21 Minutes to Showtime)
Timed 68 695 $23.50 $65,330 $33.50 $93,130 $56 $155,680 $99 $275,220 Looped 5 39 $21 $3,276 $29.50 $4,602 $49 $7,644 $86 $13,416
TOTAL 73 734 $68,606 $97,732 $163,324 $288,636 MANITOBA - POD 1 (0-10 Minutes to Showtime)
Timed 6 58 $45 $10,440 $64 $14,848 $107 $24,824 $188 $43,616 Looped 4 20 $26 $2,080 $38 $3,040 $63 $5,040 $110 $8,800
TOTAL 10 78 $12,520 $17,888 $29,864 $52,416
MANITOBA - POD 2 (10-21 Minutes to Showtime)
Timed 6 58 $29 $6,728 $42 $9,744 $69 $16,008 $122 $28,304 Looped 4 20 $26 $2,080 $38 $3,040 $63 $5,040 $110 $8,800
TOTAL 10 78 $8,808 $12,784 $21,048 $37,104
SASKATCHEWAN - POD 1 (0-10 Minutes to Showtime)
Timed 2 22 $37 $3,256 $52.50 $4,620 $87 $7,656 $152 $13,376 Looped 3 22 $13.50 $1,188 $20 $1,760 $33.50 $2,948 $59 $5,192
TOTAL 5 44 $4,444 $6,380 $10,604 $18,568
SASKATCHEWAN - POD 2 (10-21 Minutes to Showtime)
Timed 2 22 $23 $2,024 $33.50 $2,948 $57 $5,016 $100 $8,800 Looped 3 22 $13.50 $1,188 $20 $1,760 $33.50 $2,948 $59 $5,192
TOTAL 5 44 $3,212 $4,708 $7,964 $13,992
ALBERTA - POD 1 (0-10 Minutes to Showtime)
Timed 17 198 $40 $31,680 $58 $45,936 $96 $76,032 $168 $133,056 Looped 11 47 $19 $3,572 $27 $5,076 $46 $8,648 $81 $15,228
TOTAL 28 245 $35,252 $51,012 $84,680 $148,284
ALBERTA - POD 2 (10-21 Minutes to Showtime)
Timed 17 198 $23 $18,216 $38 $30,096 $63 $49,896 $110 $87,120 Looped 11 47 $19 $3,572 $27 $5,076 $46 $8,648 $81 $15,228
TOTAL 28 245 $21,788 $35,172 $58,544 $102,348
BRITISH COLUMBIA - POD 1 (0-10 Minutes to Showtime)
Timed 19 188 $35 $26,320 $50.50 $37,976 $84 $63,168 $147 $110,544 Looped 25 105 $24 $10,080 $35 $14,700 $57 $23,940 $100 $42,000
TOTAL 44 293 $36,400 $52,676 $87,108 $152,544
BRITISH COLUMBIA - POD 2 (10-21 Minutes to Showtime)
Timed 19 188 $24 $18,048 $35 $26,320 $57 $42,864 $100 $75,200 Looped 25 105 $24 $10,080 $35 $14,700 $57 $23,940 $100 $42,000
TOTAL 44 293 $28,128 $41,020 $66,804 $117,200
24 2012 DIGITAL PRE-SHOW RATES :10 SECONDS :15 SECONDS :30 SECONDS :60 SECONDS MARKET FORMAT THEATRES SCREENS COST/SCREEN 4 WEEK COST COST/SCREEN 4 WEEK COST COST/SCREEN 4 WEEK COST COST/SCREEN 4 WEEK COST
HALIFAX - POD 1 (0-10 Minutes to Showtime)
Timed 5 45 $40 $7,200 $57 $10,260 $100 $18,000 $167 $30,060 Looped 0 0 $- $- $- $- $- $- $- $-
TOTAL 5 45 $7,200 $10,260 $18,000 $30,060
HALIFAX - POD 2 (10-21 Minutes to Showtime)
Timed 5 45 $26 $4,680 $38 $6,840 $63 $11,340 $110 $19,800 Looped 0 0 $- $- $- $- $- $- $- $-
TOTAL 5 45 $4,680 $6,840 $11,340 $19,800
SAINT JOHN/MONCTON - POD 1 (0-10 Minutes to Showtime)
Timed 4 30 $40 $4,800 $57 $6,840 $100 $12,000 $167 $20,040 Looped 0 0 $- $- $- $- $- $- $- $-
TOTAL 4 30 $4,800 $6,840 $12,000 $20,040
SAINT JOHN/MONCTON - POD 2 (10-21 Minutes to Showtime)
Timed 4 30 $26 $3,120 $38 $4,560 $63 $7,560 $110 $13,200 Looped 0 0 $- $- $- $- $- $- $- $-
TOTAL 4 30 $3,120 $4,560 $7,560 $13,200
CHARLOTTETOWN - POD 1 (0-10 Minutes to Showtime)
Timed 2 13 $40 $2,080 $57 $2,964 $100 $5,200 $167 $8,684 Looped 0 0 $- $- $- $- $- $- $- $-
TOTAL 2 13 $2,080 $2,964 $5,200 $8,684
CHARLOTTETOWN - POD 2 (10-21 Minutes to Showtime)
Timed 2 13 $26 $1,352 $38 $1,976 $63 $3,276 $110 $5,720 Looped 0 0 $- $- $- $- $- $- $- $-
TOTAL 2 13 $1,352 $1,976 $3,276 $5,720
ST. JOHN’S - POD 1 (0-10 Minutes to Showtime)
Timed 1 12 $38 $1,824 $54 $2,592 $90 $4,320 $158 $7,584 Looped 0 0 $- $- $- $- $- $- $- $-
TOTAL 1 12 $1,824 $2,592 $4,320 $7,584
ST. JOHN’S - POD 2 (10-21 Minutes to Showtime)
Timed 1 12 $24 $1,152 $35 $1,680 $58 $2,784 $102 $4,896 Looped 0 0 $- $- $- $- $- $- $- $-
TOTAL 1 12 $1,152 $1,680 $2,784 $4,896 MONTREAL - POD 1 (0-10 Minutes to Showtime)
Timed 7 104 $50 $20,800 $71 $29,536 $119 $49,504 $210 $87,360 Looped 7 61 $7 $1,708 $8 $1,952 $18 $4,392 $32 $7,808
TOTAL 14 165 $22,508 $31,488 $53,896 $95,168
MONTREAL - POD 2 (10-21 Minutes to Showtime)
Timed 7 104 $31.50 $13,104 $46 $19,136 $77 $32,032 $135.50 $56,368 Looped 7 61 $7 $1,708 $8 $1,952 $18 $4,392 $32 $7,808
TOTAL 14 165 $14,812 $21,088 $36,424 $64,176
QUEBEC CITY - POD 1 (0-10 Minutes to Showtime)
Timed 2 30 $54 $6,480 $76 $9,120 $126 $15,120 $223 $76,760 Looped 0 0 $- $- $- $- $- $- $- $-
TOTAL 2 30 $6,480 $9,120 $15,120 $76,760
QUEBEC CITY - POD 2 (10-21 Minutes to Showtime)
Timed 2 30 $33 $3,960 $50 $6,000 $82 $9,840 $144 $17,280 Looped 0 0 $- $- $- $- $- $- $- $-
TOTAL 2 30 $3,960 $6,000 $9,840 $17,280
TORONTO (EMA) - POD 1 (0-10 Minutes to Showtime)
Timed 44 471 $39 $73,476 $55 $103,620 $92 $173,328 $160 $301,440 Looped 3 24 $22 $2,112 $31.50 $3,024 $52.50 $5,040 $92 $8,832
TOTAL 47 495 $75,588 $106,644 $178,368 $310,272
TORONTO (EMA) - POD 2 (10-21 Minutes to Showtime)
Timed 44 471 $25 $47,100 $34 $64,056 $60 $113,040 $105 $197,820 Looped 3 24 $22 $2,112 $31.50 $3,024 $52.50 $5,040 $92 $8,832
TOTAL 47 495 $49,212 $67,080 $118,080 $206,652
25 DIGITAL PRE-SHOW (CONT’D)
2012 DIGITAL PRE-SHOW RATES :10 SECONDS :15 SECONDS :30 SECONDS :60 SECONDS
MARKET FORMAT THEATRES SCREENS COST/SCREEN 4 WEEK COST COST/SCREEN 4 WEEK COST COST/SCREEN 4 WEEK COST COST/SCREEN 4 WEEK COST
TORONTO (GTA) - POD 1 (0-10 Minutes to Showtime)
Timed 20 236 $49 $46,256 $68 $64,192 $113 $106,672 $198.50 $163,564 Looped 3 24 $28 $2,688 $40 $3,840 $66 $6,336 $115.50 $18,480
TOTAL 23 260 $48,944 $68,032 $113,008 $182,044
TORONTO (GTA) - POD 2 (10-21 Minutes to Showtime)
Timed 20 236 $30 $28,320 $44 $41,536 $73.50 $69,384 $129 $121,776 Looped 3 24 $28 $2,688 $40 $3,840 $66 $6,336 $115.50 $11,088
TOTAL 23 260 $31,008 $45,376 $75,720 $132,864 OTTAWA - POD 1 (0-10 Minutes to Showtime)
Timed 7 67 $49 $13,132 $47 $12,596 $79 $21,172 $138.50 $37,118 Looped 0 0 $- $- $- $- $- $- $- $-
TOTAL 7 67 $13,132 $12,596 $21,172 $37,118
OTTAWA - POD 2 (10-21 Minutes to Showtime)
Timed 7 67 $21 $5,628 $30 $8,040 $51 $13,668 $90 $24,120 Looped 0 0 $- $- $- $- $- $- $- $-
TOTAL 7 67 $5,628 $8,040 $13,668 $24,120
CALGARY - POD 1 (0-10 Minutes to Showtime)
Timed 7 86 $47 $16,168 $67 $23,048 $112 $38,528 $196 $67,424 Looped 3 8 $28 $896 $41 $1,312 $68 $2,176 $120 $3,840
TOTAL 10 94 $17,064 $24,360 $40,704 $71,264
CALGARY - POD 2 (10-21 Minutes to Showtime)
Timed 7 86 $30 $10,320 $44 $15,136 $73.50 $25,284 $129 $44,376 Looped 3 8 $28 $896 $41 $1,312 $68 $2,176 $120 $3,840
TOTAL 10 94 $11,216 $16,448 $27,460 $48,216
EDMONTON - POD 1 (0-10 Minutes to Showtime)
Timed 8 92 $47 $17,296 $67 $24,656 $112 $41,216 $196 $72,128 Looped 1 3 $22 $264 $31.50 $378 $52.50 $630 $92 $1,104
TOTAL 9 95 $17,560 $25,034 $41,846 $73,232
EDMONTON - POD 2 (10-21 Minutes to Showtime)
Timed 8 92 $30 $11,040 $44 $16,192 $73.50 $27,048 $129 $47,472 Looped 1 3 $22 $264 $31.50 $378 $52.50 $630 $92 $1,104
TOTAL 9 95 $11,304 $16,570 $27,678 $48,576
VANCOUVER - POD 1 (0-10 Minutes to Showtime)
Timed 19 188 $35 $26,320 $50.50 $37,976 $84 $63,168 $147 $110,544 Looped 6 36 $29 $4,176 $42 $6,048 $69 $9,936 $121 $17,424
TOTAL 25 224 $30,496 $44,024 $73,104 $127,968
VANCOUVER - POD 2 (10-21 Minutes to Showtime)
Timed 19 188 $24 $18,048 $34.50 $25,944 $57 $42,864 $100 $75,200 Looped 6 36 $29 $4,176 $42 $6,048 $69 $9,936 $121 $17,424
TOTAL 25 224 $22,224 $31,992 $52,800 $92,624
26 2012 Production Schedule: 2012 Production Schedule: Empire Timed Hard Drive Cineplex Timed Digital Pre-Show: Advertising and SD DVD Loop Digital Pre-Show: Advertising MONTH START/END DATE MATERIAL DUE cycle weeks MONTH START/END DATE MATERIAL DUE CYCLE WEEKS January dec 30 - Jan 26 Dec 14, 2011 4 January dec 30 - Jan 26 Dec 6, 2011 4 February Jan 27 - Feb 23 Jan 18, 2012 4 February Jan 27 - Feb 23 Jan 11, 2012 4 March feb 24 - Mar 29 Feb 14, 2012 5 March feb 24 - Mar 29 Feb 7, 2012 5 April Mar 30 - Apr 26 Mar 21, 2012 4 April Mar 30 - Apr 26 Mar 14, 2012 4 May Apr 27 - May 31 Apr 18, 2012 5 May Apr 27 - May 31 Apr 11, 2012 5 June Jun 1 - Jun 28 May 23, 2012 4 June Jun 1 - Jun 28 May 15, 2012 4 July Jun 29 - Jul 28 June 20, 2012 4 July Jun 29 - Jul 28 Jun 13, 2012 4 August Jul 27 - Sep 30 July 18, 2012 5 August Jul 27 - Sep 30 July 11, 2012 5 September Aug 31 - Sep 27 Aug 22, 2012 4 September Aug 31 - Sep 27 Aug 15, 2012 4 October Sep 28 - Oct 25 Sept 19, 2012 4 October Sep 28 - Oct 25 Sep 12, 2012 4 November oct 26 - Nov 29 Oct 17, 2012 5 November oct 26 - Nov 29 Oct 10, 2012 5 December Nov 30 - Dec 27 Nov 21, 2012 4 December Nov 30 - Dec 27 Nov 14, 2012 4 January 2013 dec 28 - Jan 31 Dec 12, 2012 5 January 2013 dec 28 - Jan 31 Dec 4, 2012 5 *All start dates are Fridays
Material Requirements: All Cineplex Media specs are available at www.cineplexmedia.com. Ensure all creative is produced to the correct specs for each show purchased. Creative file requirements vary by delivery system (server-based timed, hard drive timed, DVD).
27 DIGITAL PRE-SHOW Content Sponsorship
Leverage Cineplex Pre-Show content by sponsoring regularly produced segments with pre- and post-sponsor acknowledgements or work with us to develop a custom content segment that supports your brand image and communication objectives. Sponsor segments monthly or deliver continuity long-term, target adult- or family-oriented releases or specific markets. Let us work with you to develop a sponsorship program to deliver relevant content that supports your needs.
1. It’s time for Gear Guide 2. Brought to you by The Source (Opening Billboard)
3. Here’s what’s hot and new this month 4. Check out thesourece.ca on your (Customized Content) smart phone for store locations and more (Closing Billboard)
Pre-Show Formats presented on-screen via Digital Cinema Projection, delivering unprecedented visual impact. Timed Pre-Show screens offer All Pre-Shows run for 21 minutes prior to showtime and are TWO timed PODs for advertising: POD 1 (0-10 minutes to projected in a 16 X 9 format. showtime), POD 2 (10-21 minutes to showtime), and with delivery to the screen via server-based scheduling (Cineplex locations) Advertising may be placed in front of all family genre and/or or hard drive (Empire Theatres locations). adult genre films. Looped: The Pre-Show offers national coast-to-coast coverage as Looped Pre-Show screens are delivered via DVD projection well as regional and market-specific flexibility. with the show running in a continuous loop during the 21-minute Pre-Show period. All advertising is purchased as Timed: Run-of-Schedule (ROS). It is a digital world! The age of Digital Cinema Projection is here and expanding rapidly. Cineplex Media timed Pre-Shows are now See the location list for Pre-Show theatres and circuits.
28 2012 DIGITAL PRE-SHOW CUSTOM CONTENT :40 SECONDS :70 SECONDS SPONSoRSHIP RATES: NATIONAL-ENGLISH/FRENCH COST/ 4 WEEK COST/ 4 WEEK SCREEN COST SCREEN COST MARKET COST FORMAT THEATRES SCREENS NATIONAL - POD 1 (0-10 Minutes to Showtime) Timed 141 1,453 $57 $331,284 $100 $581,200 Looped 58 329 $33.50 $44,086 $59 $77,644
TOTAL 199 1,782 $375,370 $658,844
NATIONAL - POD 2 (10-21 Minutes to Showtime) Timed 141 1,453 $36.50 $212,138 $65 $377,780 Looped 58 329 $33.50 $44,086 $59 $77,644
TOTAL 199 1,782 $256,224 $455,424
Toronto - Montreal - Vancouver - POD 1 (0-10 Minutes to Showtime)
Timed 70 763 $63 $192,276 $110 $335,720 Looped 16 121 $25 $12,100 $44 $21,296
TOTAL 86 884 $204,376 $357,016
Toronto - Montreal - Vancouver - POD 2 (10-21 Minutes to Showtime)
Timed 70 763 $40.50 $123,606 $72 $219,744 Looped 16 121 $25 $12,100 $44 $21,296
TOTAL 86 884 $135,706 $241,040
29 DIGITAL PRE-SHOW Content Sponsorship
PEAK DEMAND 2012 DIGITAL PRE-SHOW-OPEN/CLOSE BILLBOARD :05 SECONDS SPONSOR TAGS TO NON-CUSTOM CONTENT RATE PREMIUMS COST/ 4 WEEK SCREENS/ SCREEN COST Premium for May, June: 10%, MARKET COST FORMAT THEATRES SCRN/WK Premium for July, August, NATIONAL - POD 1 (0-10 Minutes to Showtime) November, December: 15%, Timed 141 1,453 $29 $168,548 Premium for custom theatre Looped 58 329 $17 $22,372 selection: 25%. Individual theatre TOTAL 199 1,782 $190,920 rates available upon request. NATIONAL - POD 2 (10-21 Minutes to Showtime)
Campaign periods: Rates based on 4 weeks. Timed 141 1,453 $18 $104,616 Looped 58 329 $17 $22,372 Add 25% for 5 weeks. TOTAL 199 1,782 $126,988
Commercial lengths: Toronto - Montreal - Vancouver - POD 1 (0-10 Minutes to Showtime) :45 and :90+ seconds available upon request. Timed 70 763 $32 $97,664 Looped 16 121 $13 $6,292
French or English advertising TOTAL 86 884 $103,956 is available at Scotiabank Toronto - Montreal - Vancouver - POD 2 (10-21 Minutes to Showtime) Montreal, Kirkland Coliseum, and Silver City Cavendish Mall. Timed 70 763 $20 $61,040 Looped 16 121 $13 $6,292 French advertising and content only at balance TOTAL 86 884 $67,332 Quebec theatre locations.
1. It’s time for Movie Trivia 2. Brought to you by new AXE Excite, (Opening Billboard)
3. That was Movie Trivia brought to you by new 4. Want to win a trip to Las Vegas for you and your friends? Axe Excite – Even Angels Will Fall Text the number on screen for your chance to win (Closing Billboard)
30 Special Media
Cinema Lobby Place-Based Media Options Integrating and Activating Special MEDIA
Cinema media is unique in its ability to enable the integration of communication elements, with real-time, interactive Cinema Lobby place-based media options integrating and activating cinema media campaigns.
Special Media campaigns must be placed in conjunction with on-screen/other cinema media activity.
activation Sampling • Engage directly with moviegoers by placing your product or promotional item in their hands as they exit the cinema. • Client may use their own sampling team or Cineplex Media will arrange product sampling to meet client objectives. Cineplex Media will arrange all theatre access for all sampling including client-supplied sampling teams. • Samples to be supplied for approval a minimum of five business days prior to start date. Advertising flyers that provide no consumer value will not be accepted. Kiosks • Integrate directly into the moviegoing experience with an in-lobby display that encourages immediate interaction between audience members and your brand. Contact your Cineplex Media sales rep for details. All Kiosks/displays/activation executions must be approved in advance.
activation media access fee execution production unit unit/day/location requirements $ gross
Sampling $750 Gross per day/location Professional field ** - 4-hour sampling window sampling teams are - EXIT ONLY available for an additional charge
Kiosk $1,200 Gross per day/location **
**Pre-Approval required for all execution details. Promotional contests will require client to provide full disclosure of contest details, prizing, as well as complete rules and regulations not less than seven business days prior to start date. Clients with Kiosks requiring access to electrical power must review needs well in advance with their rep. Storage is not available at the theatre. Client will be notified if additional insurance documents are required.
Clings
• Create your own “red carpet” experience by placing your campaign directly under moviegoers’ feet, or surround them with your messaging in washroom stalls and on washroom walls. In-washroom opportunities extend to static mirror clings, a uniquely impactful solution for gender targeting.
cling cost per unit/ size production week/location requirements*** $ gross (wide x tall)
Standard Cling $365 Gross per week 3’ x 3’ Trim/Live Area: 36” x 36” Bleed Area: 37” x 37”
Non-Standard Contact your Cineplex Media Rep **
Standard Mirror $185 Gross 11” x 11” Materials must be Cling static cling material vs. adhesive based
**Custom Cling Size for: Washroom Stall Clings, Oversized Floor Clings, Specialty Wall Clings and Stair Riser Clings. *** Fabrication/professional installation/removal of pre-approved creative for Floor /Wall Clings and/or Stair Riser Clings is required by a Cineplex Media preferred, insured supplier. Contact your Cineplex Media sales rep for a quotation. All creative in the province of Quebec must be in French.
32 LOBBY DOMINATION
• From the moment moviegoers arrive, make your brand the star with high-impact Box-Office Wraps, In-Lobby Banners or Lobby Standees. Or make the Cineplex team part of your campaign with customized T-shirts worn by box office and other staff. • Place your ad directly into ticket-buyers’ hands with ticket-back messaging.
unit cost per unit/ size Production WEEK/LOCATION Requirements $ gross Box OfficeW rap* $2,000 Gross Variable Based on location
Standees* $360 Gross Variable Based on location
Standard Banner* $560 Gross 4’ wide x 8’ tall Trim: 48” x 96” Live: 48” x 96” Bleed: 50” x 98”
Giant Banner* $700 Gross 10’ x 12’ tall Trim: 120” x 144” Live: 120” x 144” Bleed: 128” x 152”
Super Banner* $900 Gross 14’ x 19’ tall Trim: 168” x 228” (available at select Live: 168” x 228” locations only) Bleed: 172” x 232”
T-Shirts $650 Gross Based on 80% ** coverage of all staff
Ticket Backs*** $265 Gross 1 & 3/8” x 1 & 1/8”
* Select locations. Confirm available locations with your rep. Advertiser is responsible for production and shipping costs. Fabrication/professional installation/removal of Box Office Wraps/Giant Banners and Super Banners is required by a Cineplex Media preferred, insured supplier. Contact your Cineplex Media rep for a quotation. ** Two T-shirts/cast member. Allow one week for theatre survey to inventory sizing needs. Client T-Shirts must be shipped to Brighton pre-packed by size allotment required at each theatre, nine business days prior to start date. *** Minimum flight length and market coverage required. All creative in the province of Quebec must be in French.
• All creative to be pre-approved a minimum of five business days prior to flight date by Cineplex. (We recommend Cineplex pre-approval be confirmed prior to going to print creative.) Please confirm production/supplier details with Marina Araujo at [email protected].
33 Special MEDIA
CONCESSION MEDIA
• Keep your message at customers’ fingertips throughout their entire cinema experience with customized popcorn bags, and double the impact with matching drink cups. • Lead-time for Cineplex-approved creative is 13 weeks prior to campaign, including client approval of proofs. Additional charges will apply if creative is delivered within the 13-week period. Confirm Concession Media production details with your rep.
Special Media Production
• Banner and cling creative must be produced and installed/removed by one of our preferred, insured suppliers.
• Cineplex Media will manage all installation and take-down of Special Media campaigns with suppliers and theatre staff on behalf of our clients.
Preferred Cineplex Media suppliers: • Blake Jarrett & Company Inc. 416-385-1660 (Kurt Budnick) [email protected] • Icon Digital Productions 905-889-2800 ex 222 (Peter Evans) [email protected] • Prismaflex International 905-279-9793 ex 223 (Laurent Maurize) [email protected] • GO2 Media Print 905-235-4440 (Mike Riddell) [email protected]
2012 Production Schedule: Special Media MONTH START/END DATE MATERIAL DUE CYCLE WEEKS January Dec 30 - Jan 26 Nov 25, 2011 4 February Jan 27 - Feb 23 Dec 30, 2011 4 March Feb 24 - Mar 29 Jan 27, 2012 5 April Mar 30 - Apr 26 Mar 2, 2012 4 May Apr 27 - May 31 Mar 30, 2012 5 June Jun 1 - Jun 28 May 4, 2012 4 July Jun 29 - Jul 28 Jun 1, 2012 4 August Jul 27 - Aug 30 Jun 29, 2012 5 September Aug 31 - Sep 27 Aug 3, 2012 4 October Sep 28 - Oct 25 Aug 30, 2012 4 November Oct 26 - Nov 29 Sep 28, 2012 5 December Nov 30 - Dec 27 Nov 2, 2012 4 January Dec 28 - Jan 31 Nov 23, 2012 5
* All start dates are Fridays. Material due dates subject to change depending on Special Media booked.
34 Backlits
Fully-illuminated, Backlit Posters Strategically Placed in Theatre Lobbies backlits
Grab moviegoers’ attention with these fully illuminated backlit posters situated in high-traffic areas of cinema lobbies. Target your region, or cover the whole country with a national buy. 2012 Backlits Rates Chain ID# THEATRE MARKET Backlits 4X6 4 Week Cost NEWFOUNDLAND ET 26 Empire Studio 12 St. John’s 4 $1,155 ET 22 Empire Cinemas Mt. Pearl Shopping Centre Mount Pearl 1 $945 ET 24 Millbrook Cinemas Corner Brook 1 $945
Total Newfoundland Theatre Total: 3 6 $3,045
Nova Scotia Halifax ET 30 Empire 17 Cinemas Halifax 5 $1,155 ET 43 Parklane 8 Cinemas Halifax 4 $945 ET 45 Empire 12 Dartmouth Crossing Dartmouth 3 $945 ET 19 Empire Studio 7 Lower Sackville 2 $945
TOTAL HALIFAX Theatre Total: 4 14 $3,990
NOVA SCOTIA BALANCE ET 14 Empire Studio 7 New Glasgow 1 $945 ET 34 Empire Studio 5 Yarmouth 2 $945 ET 32 Empire 7 Cinemas New Minas 1 $945 ET 40 Empire Studio 7 Truro 1 $945 ET 4 Empire Studio 7 Bridgewater 1 $945 ET 3 Empire Studio 10 Sydney 2 $945
TOTAL NOVA SCOTIA BALANCE Theatre Total: 6 8 $5,670
Total Nova Scotia Theatre Total: 10 22 $9,660
PEI Charlottetown ET 61 Empire Studio 8 Charlottetown 2 $945 ET 60 Empire Studio 5 Summerside 1 $945
Total PEI Theatre Total: 2 3 $1,890
New Brunswick Saint John / Moncton ET 10 Crystal Palace Cinemas Dieppe (Moncton) 2 $945 ET 9 Empire 8 Trinity Drive Moncton 4 $945 ET 7 Empire Studio 10 Saint John 1 $945
TOTAL SAINT JOHN / MONCTON Theatre Total: 3 7 $2,835 NEW BRUNSWICK Balance ET 12 Empire Studio 5 Miramichi 1 $945 ET 11 Empire 10 Cinemas Fredericton 1 $945
TOTAL NEW BRUNSWICK BALANCE Theatre Total: 2 2 $1,890
total New Brunswick Theatre Total: 5 9 $4,725
TOTAL ATLANTIC REGION Theatre Total: 20 40 $19,320
Quebec NOTE: All Backlit advertising in the Province of Quebec must be in French Montreal - Greater Montreal Area (GMA) CE 9401 StarCite Olympic Parc Montreal 10 $1,155 CE 9406 Cinéma Banque Scotia Montreal Montreal 19 $1,155 CE 9172 Cineplex Odeon Quartier Latin Montreal 4 $1,155 AMC 3702 Forum 22 Montreal 4 $1,155 CE 9185 Cineplex Odeon Brossard Brossard (Montreal) 4 $1,155 CE 9145 Cineplex Odeon Place LaSalle La Salle 4 $945 CE 9195 FP Carrefour Angrignon La Salle 6 $945
NOTE: Market totals denote the cost to purchase one Backlit per theatre per market. Apply appropriate Frequency Discounts. Rates based on 4 weeks, add 25% for 5 weeks. PEAK DEMAND RATES Premiums: Premium for May, June: Increase 10% Premium for July, August, November, December: Increase 15% CE = Cineplex Entertainment LM = Landmark Cinemas FOR = Fortune Cinemas ET = Empire Theatres AC = Alliance Cinemas AMC = AMC Theatres
36 2012 Backlits Rates Continued Chain ID# THEATRE MARKET BACKLITS 4X6 4 WEEK COST CE 9267 SilverCity Cavendish Mall Cote-St-Luc (Montreal) 4 $945 CE 9143 Cineplex Odeon St. Bruno St. Bruno (Montreal) 4 $945 CE 9407 Colisee Kirkland Kirkland 14 $1,155 CE 9408 Colossus, Laval Laval 12 $1,155 TOTAL MONTREAL (GMA) Theatre Total: 11 85 $11,865 Quebec City CE 9181 Cineplex Odeon Beauport Beauport (Quebec City) 4 $1,155 CE 9177 Cineplex Odeon Ste. Foy Ste. Foy (Quebec City) 4 $1,155 TOTAL Quebec City Theatre Total: 2 8 $2,310 BALANCE QUEBEC CE 9188 Galaxy Sherbrooke Rock Forest (Sherbrooke) 2 $945 CE 9268 StarCite Hull Gatineau 12 $1,155 CE 9186 Galaxy La Grande Place Des Bois Francs Victoriaville 6 $945
TOTAL BALANCE QUEBEC Theatre Total: 3 20 $2,100
TOTAL QUEBEC Theatre Total: 16 113 $16,275 ONTARIO TORONTO - GREATER AREA (GTA) CE 7400 SilverCity Yonge & Eglinton Toronto 11 $1,155 RIO RioCan Yonge Eglinton Centre Toronto 17 $850 CE 7402 Scotiabank Theatre, Toronto Toronto 14 $1,155 CE 7403 Canada Square Toronto 5 $945 CE 7406 SilverCity Yorkdale Toronto 11 $1,155 ET 74 Empire Theatres@Empress Walk, North York Toronto 8 $945 AC 7432 The Beach Cinemas Toronto 4 $945 CE 7434 Cumberland Toronto 3 $945 CE 7260 Cineplex Odeon Queensway Toronto 6 $1,155 CE 7199 Cineplex Odeon Varsity Toronto 4 $1,155 CE 7246 Cineplex Odeon Sheppard Grande Toronto 4 $945 CE 7115 SliverCity Fairview Mall Toronto 5 $1,155 CE 7404 Coliseum, Scarborough Toronto (Scarborough) 12 $1,155 CE 7253 Cineplex Odeon Eglinton Town Centre Toronto (Scarborough) 4 $1,155 CE 7240 Cineplex Odeon 401 & Morningside Toronto (Scarborough) 4 $1,155 AMC 3709 Kennedy Commons 20 Toronto (Scarborough) 3 $1,155 AMC 3705 Courtney Park 16 Mississauga 3 $1,155 CE 7417 SilverCity Mississauga Mississauga 11 $1,155 CE 7420 Coliseum Mississauga Mississauga 18 $1,155 ET 91 Empire Studio 10 at Square One Mississauga 4 $945 CE 7408 Colossus Woodbridge Woodbridge 19 $1,155 CE 7410 FP 8, Pickering Pickering 8 $945 CE 7244 Cineplex Odeon First Markham Place Markham 4 $945 ET 90 Empire Elgin Mills 10 Cinemas Richmond Hill 4 $945 CE 7405 SilverCity Richmond Hill Richmond Hill 13 $1,155 CE 7407 SilverCity Newmarket Newmarket 16 $1,155 CE 7284 Aurora Centre Aurora 17 $945
TOTAL Toronto Greater Area (GTA) Theatre Total: 27 232 $28,780
TORONTO - BALANCE EXTENDED MARKET (BAL. EMA) CE 7270 Galaxy Orangeville Orangeville (Toronto) 4 $945 CE 7249 Galaxy Grande Barrie Barrie (Toronto) 4 $945 CE 7274 Galaxy Orillia Orillia (Toronto) 4 $945 CE 7411 SilverCity Brampton Brampton 11 $1,155 CE 7250 Orion Gate Grande Cineplex Odeon Brampton 4 $1,155 ET 98 Empire 7 Cinemas Bolton 2 $945 CE 7272 Galaxy Guelph Guelph (Toronto) 14 $945 CE 7269 Galaxy Cambridge Cambridge 4 $945 CE 7415 SilverCity Ancaster Ancaster 13 $1,155 CE 7290 SilverCity Hamilton Hamilton (Toronto) 8 $1,155 ET 92 Jackson Square 6 Cinemas Hamilton (Toronto) 5 $945 CE 7413 SilverCity Burlington Burlington (Toronto) 12 $1,155 CE 7285 Galaxy Milton Milton 4 $945 CE 7273 SilverCity Oakville Oakville 4 $945 AMC 3706 Winston Churchill 24 Oakville 4 $1,155 ET 94 Empire Studio 12 Gateway Park Kitchener (Toronto) 8 $945 CE 7268 Galaxy Conestoga Mall Waterloo (Toronto) 4 $1,155 ET 65 Empire Waterloo Waterloo 4 $945
37 backlits (CONT’D)
2012 Backlits Rates Continued Chain ID# THEATRE MARKET BACKLITS 4X6 4 WEEK COST TORONTO - BALANCE EXTENDED MARKET (BAL. EMA) Continued ET 453 Empire Studio 8@Pen Centre St. Catharines (Toronto) 12 $945 CE 7256 Cineplex Odeon Niagara Square Niagara Falls (Toronto) 4 $945 CE 7263 Galaxy Peterborough Square Peterborough (Toronto) 4 $945 CE 7409 Famous Players Belleville 8 Belleville (Toronto) 4 $945 CE 7248 Cineplex Odeon Ajax Ajax 4 $945 CE 7289 Cineplex Odeon Oshawa Oshawa 12 $1,155 AMC 3710 Whitby 24 Whitby 4 $1,155 AMC 3704 Interchange 30 Concord 4 $1,155
TOTAL Toronto Greater Area (BAL. EMA) Theatre Total: 26 161 $26,670
TOTAL Toronto (EMA) Theatre Total: 53 393 $55,450 Ottawa CE 7247 Cineplex Odeon South Keys Ottawa 4 $1,155 CE 7286 Cineplex Odeon Barrhaven Barrhaven (Ottawa) 4 $945 ET 96 Empire 7 Cinemas Ottawa 4 $945 ET 76 Rideau Centre Cinemas Ottawa 1 $945 ET 64 Empire Orleans Orleans 2 $945 CE 7424 Coliseum Ottawa Ottawa 10 $1,155 CE 7428 SilverCity Gloucester Gloucester (Ottawa) 12 $1,155 AMC 3703 Kanata Kanata (Ottawa) 4 $1,155 TOTAL Ottawa Theatre Total: 8 41 $8,400 ONTARIO Balance CE 7291 Galaxy Brantford Brantford 6 $945 CE 7283 Galaxy Brockville Brockville 4 $945 CE 7276 Galaxy Cornwall Cornwall 6 $945 CE 7271 Galaxy Mountainview Mall Midland 4 $945 CE 7265 Galaxy North Bay Mall North Bay 4 $945 CE 7264 Galaxy Owen Sound Owen Sound 4 $945 CE 7266 Galaxy Station Mall Sault Ste. Marie 4 $945 CE 7267 Galaxy Elgin Mall St. Thomas 5 $945 CE 7257 Cineplex Odeon Devonshire Mall Windsor 4 $945 CE 7431 SilverCity Windsor Windsor 8 $1,155 CE 7245 Cineplex Odeon Westmount 6 London 4 $945 CE 7422 SilverCity London London 8 $1,155 ET 95 Wellington 8 Cinemas London 4 $945 CE 7427 Lambton 9 Cinemas Sarnia 4 $945 CE 7429 SilverCity Sudbury Sudbury 14 $945 CE 7430 SilverCity Thunder Bay Thunder Bay 10 $945 CE 7259 Cineplex Odeon Gardiners Road Kingston 4 $1,155 ET 93 Capitol 7 Cinemas Kingston 4 $945 CE 7288 Galaxy Collingwood Collingwood 4 $945 TOTAL BALANCE ONTARIO Theatre Total: 19 105 $18,585.00
TOTAL ONTARIO Theatre Total: 80 539 $82,435 MANITOBA CE 2401 SilverCity Polo Park Winnipeg 9 $1,155 CE 2402 SilverCity St. Vital Winnipeg 8 $1,155 CE 2403 Kildonan Place 6 Winnipeg 4 $945 ET 84 Empire Grant Park 8 Winnipeg 4 $945 ET 63 Empire Capitol Winnipeg (Brandon) 2 $945 ET 62 Empire Southland Winnipeg (Winkler) 1 $945 TOTAL MANITOBA Theatre Total: 6 28 $6,090 SASKATCHEWAN CE 4403 Galaxy Saskatoon* Saskatoon 13 $945 CE 4114 Galaxy Norman View S.C. Regina 14 $945 CE 4113 Galaxy Town N. County Mall Moose Jaw 4 $945 CE 4112 Galaxy South Hill Mall Prince Albert 4 $945 * Backlits are EXTERIOR TOTAL SASKATCHEWAN Theatre Total: 4 35 $3,780
NOTE: Market totals denote the cost to purchase one Backlit per theatre per market. Apply appropriate Frequency Discounts. Rates based on 4 weeks, add 25% for 5 weeks. PEAK DEMAND RATES Premiums: Premium for May, June: Increase 10% Premium for July, August, November, December: Increase 15% CE = Cineplex Entertainment LM = Landmark Cinemas FOR = Fortune Cinemas ET = Empire Theatres AC = Alliance Cinemas AMC = AMC Theatres
38 2012 Backlits Rates Continued Chain ID# THEATRE MARKET Backlits 4X6 4 week cost ALBERTA Calgary CE 3134 Cineplex Odeon Eau Claire Calgary 4 $945 CE 3138 Cineplex Odeon Crowfoot Crossing Calgary 4 $1,155 CE 3142 Cineplex Odeon Sunridge Spectrum Calgary 4 $1,155 CE 3401 Scotiabank Theatre Chinook Calgary 8 $1,155 CE 3409 Westhills Calgary 8 $945 ET 79 Empire Studio 10 MacLeod Trail Calgary 8 $1,155 ET 80 Empire Studio 16 Country Hills Calgary 10 $1,155
Total Calgary Theatre Total: 7 46 $7,665 Edmonton CE 3143 Cineplex Odeon North Edmonton Cinemas Edmonton 4 $1,155 CE 3144 Cineplex Odeon South Edmonton Edmonton 5 $1,155 CE 3146 Galaxy Sherwood Park Sherwood Park (Edmonton) 4 $945 CE 3403 Scotiabank Theatre, Edmonton Edmonton 9 $1,155 CE 3149 Windermere (Opening Spring 2012) Edmonton 8 $1,155 ET 77 Empire City Centre 9 Edmonton 4 $945 Total Edmonton Theatre Total: 6 34 $6,510 ALBERTA CE 3140 Galaxy Medicine Hat - The Grande Medicine Hat 5 $945 CE 3101 Galaxy Park Place Mall Lethbridge 5 $945 CE 3132 Galaxy Red Deer Red Deer 4 $945 CE 3141 Cineplex Odeon Grand Prairie Cinemas Grand Prairie 1 $945
TOTAL BALANCE ALBERTA Theatre Total: 4 15 $3,780
TOTAL ALBERTA Theatre Total: 17 95 $17,955 BRITISH COLUMBIA VANCOUVER CE 1422 Scotiabank Theatre, Vancouver Vancouver 15 $945 CE 1103 Cineplex Odeon Park & Tilford N. Vancouver 4 $945 ET 85 Empire Esplanade 6 Cinemas N. Vancouver 4 $945 ET 82 Empire Granville 7 Vancouver 4 $945 ET 83 Empire Oakridge Vancouver 4 $945 CE 1141 Galaxy Rutherford Mall Nanaimo 4 $945 ET 86 Empire Studio 12 Guildford Surrey 11 $945 CE 1136 Cineplex Odeon Strawberry Hill Grande Surrey 4 $1,155 LM L023 Towne Cinema Centre Abbotsford 2 $945 CE 1142 Cineplex Odeon Meadowtown Centre Pitt Meadows 4 $945 CE 1412 SilverCity Coquitlam Coquitlam 16 $1,155 CE 1409 SilverCity Riverport Richmond 13 $1,155 CE 1406 Station Square Burnaby 4 $945 CE 1408 SilverCity Metropolis Burnaby 11 $1,155 CE 1405 Colossus Langley Langley 11 $1,155 CE 1407 SilverCity Mission Mission 6 $945 CE 1144 Galaxy Chilliwack Chilliwack 3 $1,155 CE 1146 Cineplex Odeon Westshore Langford 3 $1,155 ET 97 Empire University 4 Cinemas Victoria 4 $945 CE 1129 Cineplex Odeon - Victoria Victoria 4 $945 CE 1417 SilverCity Victoria, Tillicum Centre Victoria 9 $1,155
Total Greater Vancouver Theatre Total: 21 140 $21,525 BALANCE BC/Yukon CE 1410 Orchard Plaza 5 Kelowna 4 $945 LM L035 Paramount Kelowna 4 $945 FA H5 Salmar Theatres Salmon Arm 2 $945 FA H8 Paradise Cinemas Williams Lake 2 $945 CE 1413 FP 7, Vernon Vernon 4 $945 CE 1415 Parkwood Mall, FP 6 Prince George 4 $945
Balance BC Theatre Total: 6 20 $5,670
Total BC Theatre Total: 27 160 $27,195
TOTAL NATIONAL Theatre Total: 170 1010 $173,050
39 backlits
2012 Production Schedule: Backlits MONTH START/END DATE MATERIAL DUE CYCLE WEEKS
January Dec 30 - Jan 26 Dec 14, 2011 4 February Jan 27 - Feb 23 Jan 13, 2012 4 March Feb 24 - Mar 29 Feb 10, 2012 5 April Mar 30 - Apr 26 Mar 16, 2012 4 May Apr 27 - May 31 Apr 13, 2012 5 June Jun 1 - Jun 28 May 18, 2012 4 July Jun 29 - Jul 28 Jun 15, 2012 4 August Jul 27 - Sep 30 Jul 13, 2012 5 September Aug 31 - Sep 27 Aug 17, 2012 4 October Sep 28 - Oct 25 Sep 14, 2012 4 November Oct 26 - Nov 29 Oct 12, 2012 5 December Nov 30 - Dec 27 Nov 16, 2012 4 January Dec 28 - Jan 31 Dec 12, 2012 5
(Complete production specs are available at www.cineplexmedia.com)
Volume Discounts: 20 - 39 posters 5%, 40 - 49 posters 10%, 60+ posters 20% Add 20% for special positioning requests.
Production and Shipping Requirements
TYPE SAFETY: 42” x 66” Creative received past deadline cannot TRIM SIZE: 47 1/4” x 68 1/4” (Transit Size) be guaranteed a campaign start date and BLEED SIZE: 47 3/4” x 68 3/4” may incur additional production costs.
Cineplex Entertainment must approve SHIPPING INSTRUCTIONS all advertising creative. Cineplex Media All Backlit creative must be shipped by Advertising Guidelines and Policies deadline date, rolled in poster boxes/tubes governing acceptable creative are to Brighton Film and Fulfillment, attention available at www.cineplexmedia.com. Sujeev Jegatheeswaran. A packing list Backlit creative must be suitable for an must be affixed to all incoming client all-ages viewing audience. material indicating: client name, flight date, quantity of Backlits enclosed (noting Please submit a .jpg file of the Backlit quantities in English & French), contact creative no later than 15 business days name and phone number. Cineplex Media prior to campaign date to Christina Clark, prefers use of our packing list labels [email protected]. provided for Backlit deliveries.
French creative is required for all For packing slips and complete creative Quebec locations. specs please go to www.cineplexmedia.com or contact Christina Clark at [email protected].
40 Cineplex.com / Mobile
#1 Canadian Movie Entertainment Website CINEPLEX.COM
Cineplex.com delivers the largest number of unique visitors per month of all Canadian movie sites with average monthly reach of 7% of all on-line visitors
Cineplex.com delivers more than 1.7 million unique visitors and more than 21 million page views per month.* Why do they come? Looking for exclusive, exciting and frequently updated entertainment news and info, of course. With daily updates from the movie and entertainment world, exclusive A-list interviews from the pages of Cineplex Magazine and Le magazine Cineplex, trailers for current and upcoming releases, box-office results, exclusive video interviews and coast-to-coast film and theatre listings, it’s the one-stop destination for movie fans. The site also features easy online ticket purchasing.
Top-5 Movie Showtimes Sites in Canada, Average Monthly 21 (MM) Unique Visitors, Page Views Page Views
7 (MM) 8 (MM) Page Views Page Views 8 (MM) Page Views 3 (MM) 1,702,000 Page Views
847,000 827,000 666,000 543,000
Cineplex.com Yahoo! (US Movies) Tribute.ca Rottentomatoes.com Cinemaclock.com Source: ComScore © Average Unique Viewers, Page Views per Month Jan-Aug, 2011 Cineplex.com supports: • Interactive Advertising Bureau CUAP 2.0 ad standards • Advanced rich media features (in-ad streaming, pre-roll, third-party adserving support such as EyeBlaster, EyeReturn, etc.) • Geo-targeting and campaign delivery supported by DART *ComScore © Average Jan – Aug, 2011
Cineplex.com - strong composition cineplex.com users have higher and reach of key demos than average household income
% On-Line Universe Reach - Cineplex.com % On-Line Universe Reach, Household Income - Cineplex.com INDEX: 135 INDEX: 161 INDEX: INDEX: INDEX: 131 INDEX: INDEX: INDEX: 103 106 110 115 90 10% INDEX: INDEX: 54 50 7% 7% 9% 8% 6% 6% 7% 4%4% Source: ComScore © Average Jan-Aug, 2011 Source: ComScore © Average Jan-Aug, 2011 All 2-17 All 18-24 All 18-34 All 18-49 HHI HHI HHI HHI HHI HHI $15-25K $25-40K $40-60K $60-75K $75-100K $100K+
PERSONALIZED SERVICE Your Campaign Success is Important to Us. Before your campaign goes live, Cineplex.com will confirm that all creative meets IAB standards in order to ensure site functionality. Once the campaign begins you will be sent on-screen images to verify that the campaign has gone live and illustrate how it appears. Upon request, we will be happy to create a mid-campaign report. And within five working days of the campaign end date, we will deliver an accurate final campaign report, detailing the number of impressions served and click-through rates achieved during the campaign flight.
42 stand out on cineplex.com
Page Skins • Dominate theatre and movie detail pages with Page Skins that integrate the Leaderboard, Big Box and surrounding page background for unified communication. ineplex.comC Page Skins deliver above average click-through rates. Catfish • Stay front and centre with Catfish messaging. • Catfish units stay on the bottom of the visitor’s screen while they scroll down to view content. Cineplex Newsletters • Reach over 340,000 English and French subscribers to the Cineplex e-newsletter. Geo-Targeting • All Cineplex.com ad units can be targeted to deliver consumers where you want them — by region, market, theatre or site sections. We have the flexibility you need. Contests and Promotions • Contests begin/end Monday-Friday excluding statutory holidays. All contests are placed on the Cineplex.com contests page and include client branding. • Full Service Contest includes concept, legal approval, landing page, entry page (skill testing question & anti-fraud image), thank you page, rules & regs page and fulfillment. • Speak to your Cineplex Media sales rep for customized contest and support program. Print, Skip, Scan Online Ticketing ad placement • Place targeted ad messages on movie tickets booked on Cineplex.com and printed at home. Contact your Cineplex Media rep for details.
Pre-Roll/Post-Roll • Stream :15 second video ads before or following trailers and featured videos. • Pre- and Post-Rolls are non-skip and clickable delivering above average click-through rates, and offer adjacent Big Box unit served in conjunction with Pre-Roll content. Scene Promotions • Leverage Canada’s fastest growing loyalty program with over 3 million members and growing. Target members based on demographics, psychographic or moviegoing behaviours. • Provide members with special offers and benefits, bonus point incentives and more. We can identify members who have seen your ad on screen and send them offers with Scene point reward offers.
Contact your sales rep for details.
43 CINEPLEX.COM (CONT’D)
2012 Cineplex.com rates LEADERBOARD IMU = 728 X 90 VIDEO ADVERTISING :15 second clickable video X 600 Banner Type CPM $ Gross CPM $ Net Page Views CPM $ Gross CPM $ Net Standard $27 $22.95 Pre-Roll Standard* $55 $46.75 Targeted $30 $25.50 Post-Roll Standard* $35 $29.75 Expanding $32 $27.20 *Companion BB with Pre/Post-Roll placements BIG BOX IMU = 300 X 250 PAGE SKIN IMU = custom Banner Type CPM $ Gross CPM $ Net Page Skinned CPM $ Gross CPM $ Net Standard $37 $31.45 Movie/Theatre Detail Page $40 $34 Targeted $40 $34 Expanding $43 $36.55 Ad exclusivity per skinned page. Includes production of skin. 1 impression for each of the following: Skin, Leaderboard (transparent), & Big Box (client to provide) SKYSCRAPER IMU = 160 X 600 Newsletter IMU = 320x 250 (static banner) Banner Type CPM $ Gross CPM $ Net Banner Type CPM $ Gross CPM $ Net Standard $27 $22.95 Total English $15 $12.75 Targeted $30 $25.50 Total French $15 $12.75 Expanding $32 $27.20 Subscription base: 300,000 English, 40,000 French 20-22% Open rate on newsletters
Catfish IMU = 320 x 50 PAGE OVER OR FLOATING VOKEN IMU = 500 X 500 Banner Type CPM $ Gross CPM $ Net Banner Type CPM $ Gross CPM $ Net Homepage only $70 $59.50 Standard $47 $39.95 Includes production of Catfish and third-party ad serving costs
• Ad units must not contain creative that appears to know information General Guidelines about the user’s computer system or software. • Cineplex.com conforms to IAB CUAP 2.0 advertising standards and • Creative must be pre-approved by Cineplex Entertainment ad unit sizes. /Cineplex Media. • All ad units shall clearly display the company name or identifiable • All ads must be supported by I.E. 5.5 or higher. company logo in the creative. • Due to their inherent configurability by the end-user, Cineplex Media can • The creative message in the ad units must correspond to the landing page. not guarantee full ad support for Mozilla and Mac browsers. • Ad units must not download or appear to download and install • No more than one expandable ad per page. programs or plug-ins. • No more than two top-layer ads on the site at any time. • Ad units cannot contain or attempt to solicit personal • Page Skins will include a 230 x 90 Cineplex corporate information from the user. communications banner. FLASH SPECIFICATIONS: Cineplex.com supports Flash 5 .swf files or higher. Maximum frame rate is 30 fps (excluding video content). Please refer to http://www.iabcanada.com/clicktag/ regarding the required implementation of the Universal ClickTag. Please forward all creative with supplemental .gif images to ensure that those who choose not to view Flash content are exposed to the campaign. CINEPLEX MOBILE
Ranked as Canada’s 7th largest mobile brand, delivering over 1.5 million unique users monthly*, the Cineplex Mobile app was launched in December 2010 and aquired 1.9 million new users in just its first 10 months. The rich, easy-to-use content keeps movie lovers coming back to find the info they want on the fly, including movie synopses, closest theatres, showtimes, up to the minute entertainment news (including video content and movie trailers), and easy ticket purchase.
Cineplex Mobile offers flexible banner placement on the Homepage, Movie and Theatre sections.
*ComScore Mobilens © June 2011
The Cineplex app is supported on BlackBerry, iPhone, iPad, iPod Touch, Android. MOBILE SPECS Mobile banners specs as follows to accommodate all mobile devices. Formats weight/Design Dimensions Click Through Flash Notes
Mobile Banner GIF, PNG, JPEG <5 KB file size 320 x 50 MUST be a mobile Flash is NOT a 216 x 36 optimized URL supported file 168 x 28 format for mobile 120 x 20 delivery
Full specs available at www.cineplexmedia.com.
44 CINEPLEX MOBILE (CONT’D)
cineplex mobile users* rank number 7 of the top mobile audiences, reaching 7.7% of canadian mobile users
% Mobile User Universe-Canada 29.2 25.5 20.4 14.5 8.4 8.1 7.7 7.6 7.5 6.9 Source: ComScore MobiLens © June 2011 *Cineplex Applications and Mobile Site Users
CBC Yahoo! Twitter Google YouTube Facebook Cineplex Wikipedia BlackBerry
MSN/Windows Live
cineplex mobile delivers strong reach Cineplex Mobile Delivers and composition of HHi $50+ Strong Reach and Composition of College /university education % Reach Total Mobile Users, Canada
INDEX: INDEX: 134 % Reach Mobile Users, Canada INDEX: 120 100 INDEX: INDEX: INDEX: INDEX: 77 125 114 70 INDEX: 103 10% 8% 9% 5% 6% Source: ComScore MobiLens © June 2011 June © MobiLens ComScore Source: 10% 9% HHI HHI HHI HHI HHI 8% <$25K $25-50K $50-75K $75-100K $100K+
Bachelor’s Graduate Completed 2011 June © MobiLens ComScore Source: Cineplex Mobile unique audience is approaching Degree Degree College, parity with cineplex.com; first among mobile brand CEGEP to deliver audience close to a parent on-line site Mobile Banners Cineplex.com, Cineplex Mobile Average Monthly - Mobile Site (WAP) IMU = 320 x 50 Unique Visitors, Page Views Banner Type CPM $ Gross CPM $ Net Home Page $25 $21.25 Movie Section $22 $18.70 Theatre Section $22 $18.70
Mobile Banners 1,702 1,551 - Mobile APP IMU = 320 x 50 Banner Type CPM $ Gross CPM $ Net Movie Section $25 $21.25 Theatre Section $25 $21.25 Cineplex.com* Cineplex Mobile** Source: ComScore © Average Unique Viewers, Page Views / Month Jan-Aug 2011 **ComScore Mobilens © Unique Viewers-June 2011
45 POYNT
Cineplex Media represents the award-winning proximity-based mobile app Poynt. Using GPS or cell source data, Poynt delivers movie, restaurant and business search results to users starting with those who are geographically closest to their current position — any radius or distance parameter, day part, keyword, time zone, and device. Search and location targeted campaigns result in significantly higher CTRs and conversions.
POYNT Users Skew 18-44 POYNT Users Have a Significant Skew to HHI $75K+ % Composition POYNT Users
% Composition POYNT Users INDEX: INDEX: 141 INDEX: INDEX: 141 201 152
INDEX: 139 26% INDEX: INDEX: 33% 33% 25% 69 76 INDEX: 73 INDEX: 92 18% 19% 13% 15%
6% Source: comScore MobiLens © June 2011 Source: comScore MobiLens © June 2011
HHI $25- HHI $50- HHI $75- HHI 13-17 18-24 25-34 35-44 44-54 $50K $75K $100K $100K+
Movie Search IMU = 320 x 50 • Watch movie trailers in low, POYNT Poynt Fast Facts medium or high resolution Banner Type CPM $ Gross CPM $ Net • Buy movie tickets ROS Banners: $10 $8.50 Frequency • Between 3.5M and 4.5M Category-targeted Banners (ROS): $15 $12.75 searches in Canada per month Restaurant Search Geo-targeted Banners: $20 $17 • 1.2M+ keyword searches in • Read CitySearch reviews Category Interstitials: $30 $25.50 • Book dining reservations Business subcategories, Keyword/Geo-targeted Banners: $30 $25.50 including but not limited to: with integrated Open Keyword Listings: $40 $34 Table functionality - Health Combined Keyword/Geo-targeted Banners - Electronics + Keyword/Geo-targeted Listings on Results Pages: $50 $42.50 - Automotive Business Search - Oil and Gas Services • One click away from more - Restaurant information — click-to-call or - Retail (jewelry, food, health click-to-browse website and beauty, etc.) - Transportation Using - Legal • Text Ads • Display Banners Features • Interstitials • 63% read restaurant reviews • 80% look up movie showtimes • 43% watch movie trailers Leverage this powerful • 25% send results to friends targeting capability via: • 75% map route -Day-parting • 82% map listing -Category Sponsorship • 70% click-to-call (search page) • 12% buy movie tickets -Keyword/search term • 57% click to browse website -Location/proximity targeting
Robust campaign reporting is available. Supported by BlackBerry, iPhone, Android and Windows 7
46 Digital Signage
Place-Based Digital Signage and Out-Of-Home Media Digital SIGNAGE OVERVIEW
Place-based digital media in cinemas and beyond! Our state-of-the-art, HD screen installations engage consumers at work and play in the busiest, most desirable locations across Canada — from movie theatres to sports stadiums to office buildings. The perfect addition to an existing TV or web campaign, and able to support specific geo-targets, the Cineplex Digital Media signage network can cover the country with your message, or target just one venue. Not familiar with the medium? No worries. Our digital creative team will re-imagine your existing campaign elements — broadcast, print or web — to create tailored, affordable solutions. Cineplex Digital Media assets also include targeted Backlit and corridor domination at Toronto’s Yonge Eglinton Centre, and representation of the Calgary Flames website.
48 Digital SIGNAGE cinema LOBBY
Big, bold screens placed above box-office and concession lines capture waiting moviegoers’ attention with a combination of entertainment news and advertising.
Cinema Lobbies Deliver Targeted MovieGoing Audience
Composition of MovieGoers Moviegoers – Attended – Attended Movie in Past Month Movies Past 3 Months:
Have High Household Income • 49% have a HHI of $75K+ (index 116) 8% • 30% have a HHI of $100K+ (index 115) 16% Are Educated • 22% have a university or 16% non-university certificate (index 105) • 15% have a bachelor’s degree (index 113) 22% • 7% have a post-graduate degree (index 107) 18% Have Senior Positions • 21% are MOPES* (index 109) 19% • 42% are White Collar** (Index 115)
*Managers/Owners/Professionals/Executives **Managers/Owners/Professionals/Executives/ Technical/Sales/Teaching/Clerical/ Secretarial
Source: PMB Fall 2011
Source: PMB Fall 2011
A 12-17 A 18-24 A 25-34 A 35-49 A 50-64 A 65+
49 Digital SIGNAGE cinema LOBBY (CONT’D)
2012 CINEMA LOBBY RATES
15 SECONDS 30 SECONDS 45 SECONDS 60 SECONDS
Total Cost/Week 4 Wk Cost Cost/Week 4 Wk Cost Cost/Week 4 Wk Cost Cost/Week 4 Wk Cost Locations $ Gross $ Gross $ Gross $ Gross $ Gross $ Gross $ Gross $ Gross
National - All Theatres 149 $13,320 $53,280 $19,713 $78,852 $22,666 $90,664 $26,640 $106,560
National Ex Que - All Theatres 135 $11,422 $45,688 $16,905 $67,620 $19,438 $77,752 $22,844 $91,376
Tor, Mtl, Van - All Theatres 68 $7,260 $29,040 $10,745 $42,980 $12,353 $49,412 $14,520 $58,080
10 City EMA - All Theatres 103 $10,473 $41,892 $15,498 $61,992 $17,819 $71,276 $20,946 $83,784
Atlantic - All Theatres 17 $484 $1,936 $713 $2,852 $823 $3,292 $968 $3,872
Quebec - All Threatres 14 $1,898 $7,592 $2,808 $11,232 $3,228 $12,912 $3,796 $15,184
Ontario - All Theatres 67 $6,314 $25,256 $9,348 $37,392 $10,748 $42,992 $12,628 $50,512
Manitoba - All Theatres 5 $452 $1,808 $669 $2,676 $769 $3,076 $904 $3,616
Saskatchewan - All Theatres 5 $378 $1,512 $560 $2,240 $644 $2,576 $756 $3,024
Alberta - All Theatres 20 $1,883 $7,532 $2,787 $11,148 $3,203 $12,812 $3,766 $15,064
BC - All Theatres 21 $1,911 $7,644 $2,828 $11,312 $3,251 $13,004 $3,822 $15,288
Man/Sask/Alta - All Theatres 30 $2,713 $10,852 $4,016 $16,064 $4,616 $18,464 $5,426 $21,704
St. John’s - All Theatres 2 $46 $184 $68 $272 $78 $312 $92 $368
Halifax - All Theatres 4 $154 $616 $226 $904 $263 $1,052 $308 $1,232
Saint John/Moncton - All Theatres 1 $23 $92 $34 $136 $39 $156 $46 $184
Charlottetown - All Theatres 2 $77 $308 $113 $452 $131 $524 $154 $616
Montreal (GMA) - All Theatres 8 $1,248 $4,992 $1,846 $7,384 $2,122 $8,488 $2,496 $9,984
Quebec City - All Theatres 2 $380 $1,520 $562 $2,248 $646 $2,584 $760 $3,040
Toronto (EMA) - All Theatres 43 $4,317 $17,268 $6,391 $25,564 $7,348. $29,392 $8,634 $34,536
Toronto (GTA) - All Theatres 20 $2,399 $9,596 $3,550 $14,200 $4,081 $16,324 $4,798 $19,192
Ottawa - All Theatres 7 $591 $2,364 $875 $3,500 $1,006 $4,024 $1,182 $4,728
Calgary - All Theatres 8 $668 $2,672 $989 $3,956 $1,136 $4,544 $1,336 $5,344
Edmonton - All Theatres 8 $945 $3,780 $1,398 $5,592 $1,607 $6,428 $1,890 $7,560
Vancouver - All Threatres 17 $1,695 $6,780 $2,508 $10,032 $2,883 $11,532 $3,390 $13,560
50 2012 Production Schedule: 2012 Production Schedule: HD Digital Lobby Screens (16 X 9 aspect ratio) SD Digital Lobby Screens (4 x 3 aspect ratio) MONTH START/END DATE MATERIAL DUE CYCLE WEEKS MONTH START/END DATE MATERIAL DUE CYCLE WEEKS January Dec 30 - Jan 26 Dec 14, 2011 4 January Dec 30 - Jan 26 Dec 06, 2011 4 February Jan 27 - Feb 23 Jan 18, 2012 4 February Jan 27 - Feb 23 Jan 11, 2012 4 March Feb 24 - Mar 29 Feb 14, 2012 5 March Feb 24 - Mar 29 Feb 07, 2012 5 April Mar 30 - Apr 26 Mar 21, 2012 4 April Mar 30 - Apr 26 Mar 14, 2012 4 May Apr 27 - May 31 Apr 18, 2012 5 May Apr 27 - May 31 Apr 11, 2012 5 June Jun 1 - Jun 28 May 23, 2012 4 June Jun 1 - Jun 28 May 15, 2012 4 July Jun 29 - Jul 28 Jun 20, 2012 4 July Jun 29 - Jul 28 Jun 13, 2012 4 August Jul 27 - Aug 30 Jul 18, 2012 5 August Jul 27 - Aug 30 Jul 11, 2012 5 September Aug 31 - Sep 27 Aug 22, 2012 4 September Aug 31 - Sep 27 Aug 15, 2012 4 October Sep 28 - Oct 25 Sep 19, 2012 4 October Sep 28 - Oct 25 Sep 12, 2012 4 November Oct 26 - Nov 29 Oct 17, 2012 5 November Oct 26 - Nov 29 Oct 10, 2012 5 December Nov 30 - Dec 27 Nov 21, 2012 4 December Nov 30 - Dec 27 Nov 14, 2012 4 January 2013 Dec 28 - Jan 31 Dec 12, 2012 5 January 2013 Dec 28 - Jan 31 Dec 04, 2012 5 *All start dates are Fridays *All start dates are Fridays
SD Cinema Lobby shows are produced on DVD. SD creative delivery is required in advance of HD deadlines. In the event that creative is delivered past deadline, Cineplex Media will not guarantee a start date and advertisers will not be eligible for credits or makegoods. In Quebec, all Digital Signage Lobby creative must be in French.
Material Requirements: • HD (16 x 9) and SD (4 x 3) Digital Signage Cinema Lobby specs are different. • Consult production specs at www.cineplexmedia.com prior to filing creative. • Production inquiries: Please contact Marina Araujo at Cineplex Media: [email protected] • All client creative is subject to approval by Cineplex Entertainment. • Creative appearing in the lobby show must be suitable for an all-ages viewing audience.
51 Digital SIGNAGE OFFICE NETWORK
Reach huge numbers of shoppers, office workers and executives walking through office towers on their way to work, out for lunch or heading home. HD screens located in entranceways, lobbies, concourses and food courts provide a mix of up-to-the-minute news, weather, sports, building-specific information and ads. Feel free to refresh your message weekly, daily or even by day-part. Available in Toronto, Ottawa, Calgary, Edmonton and Vancouver.
MARKET # OF PROPERTIES # OF SCREENS AVG. DAILY TRAFFIC Toronto 11 106 387,765* Calgary 5 58 45,690 Ottawa 2 19 17,858 Edmonton 2 6 2,175 Vancouver 1 7 13,803 TOTALS 21 196 467,291
*Does not include TTC traffic entering 2 Queen St. East
Office Network Digital Signage Reaches a Desirable Core Audience of Managers, Owners, Professionals and Executives (MOPES) and Office Workers
66% of all MOPES in the Office Network Markets are A25-49
Composition – MOPE population, A18+ (Ott, Tor, Cal, Edm, Van) 3% Universe of MOPES/ Clerical in Tor/Ott/ 5% Cal/Edm/Van: 25% Make up 36% of the population Even Gender Split 24% • 50% Women • 50% Men Affluent • 67% have HHI $75K+ (index 138) 42% • 49% have HHI $100K+ (index 148) • 22% have HHI $150K+ (index 165) Educated • 28% have bachelor’s degree (index 138) • 17% have a post-graduate Source: PMB Fall 2011, Age 18+ degree (index 159)
18-24 25-34 35-49
50-64 65+
52 Digital Office Network 2012 MAINSTAGE Rates - One Ad / 10 Minute Loop RATE PREMIUMS: 25% premium for individual building selection
15 SECONDS 30 SECONDS
Avg Daily Rate per Day 4 Week Rate Rate per Day 4 Week Rate Traffic $ Gross $ Gross $ Gross $ Gross Market
NATIONAL RATES
All Markets 467,291 $480 $13,440 $760 $21,280
CITY RATES Toronto 387,765 $408 $11,424 $646.50 $18,102 Brookfield Place First Canadian Place TSX Exchange Tower Hudson’s Bay Centre HSBC Building - 70 York Street Lombard Building - 105 Adelaide Street West Queen Street East 151 Yonge Street Bay Adelaide Queens Quay Yonge Eglinton Centre
Ottawa 17,858 $22.50 $630 $35.50 $994 Place De Ville 1 Place De Ville 2
Calgary 45,690 $57.50 $1,610 $91 $2,548 Bankers Hall Fifth Avenue Place Suncor Energy Centre Altius Centre Bankers Court
Edmonton 2,175 $3 $84 $4.50 $126 Enbridge Tower Canadian Western Bank Place
Vancouver 13,803 $17.50 $490 $27.50 $770 Royal Centre
Production Requirements: • Source complete production Creative Delivery specs at www.cineplexmedia.com • Final creative is due one week • Please consult updated Digital prior to start date. Signage production specs for file • Creative elements due two weeks format and delivery instructions. prior to start date for digital • Office Network production ads to be built by Cineplex Media. inquiries: Please contact • In the event that creative is Meighan Topolnicki at Cineplex Media delivered past deadline, Cineplex ([email protected]). Media will not guarantee a start date and advertisers will not be 2012 Production Schedule: eligible for credits or makegoods. Digital Signage – Office Network • All client creative is subject to • Standard weekly cycles start on approval by Cineplex Entertainment. Mondays. Off-cycle starts may • Creative appearing in the be accommodated. Digital Sports Stadium Network must be suitable for an all-ages viewing audience.
Yonge Eglinton Centre - Backlits and Tunnel Domination • Enhance Toronto Digital Signage campaigns with targeted Backlits and spectacular tunnel domination at the Yonge Eglinton Centre • Consult your Cineplex Media rep for rate information. • See Backlits section (p35) for rates.
53 Digital SIGNAGE SPORTS STADIUMS
When hockey fans have to pop out to the washroom or concession stand, they don’t want to miss a thing. So their eyes stay glued to our HD screens strategically placed in arena lobbies, washrooms and concession areas. Have your ad appear alongside live streaming game feeds, intermission content and scores from other games. The network also supports all live concerts and special stadium events, again delivering moment-by-moment feeds.
Cineplex Media Digital Stadium Network Delivers Strong Annual Reach To Key Demos
Composition – Annual NHL Arena Attendance (Ott, Cal, Edm) A 12-17 A 18-24 A 25-34
A 35-49 A 50-64 A 65+ 7% 19% 10% Arena Attendees: Make up 24% of the population
14% Affluent • 63% have HHI $75K+ (index 122) 25% • 44% have HHI $100K+ (index 128) • 22% have HHI $150K+ (index 142) 24% Influental • 6% Senior Managers/Owners (index 146) • 15% Other Managers (index 124) • 27% MOPEs (Managers, Owners, Professionals, Executives) (index 122) • 18% Bachelor’s Degree (index 113)
Source: PMB Fall 2011 Source: PMB Fall 2011
Cineplex Digital Network in NHL Arenas Reach 25% of Their Market Populations Annually
Demo Reach – Annual NHL Arena Attendance Scotiabank Place, Scotiabank Saddledome, Rexall Place
INDEX: INDEX: 132 INDEX: INDEX: 118 123 123 INDEX: INDEX: 93 89 31% INDEX: 28% 54 24% 26% 22% 21% B Fall 2011 Fall B 13% M
A 12+ A 12-17 A 18-24 A 25-34 A 35-49 A 50-64 A 65+ P Source:
54 DIGITAL Sports Stadiums 2012 AD ZONE Rates One Ad Unit Per 10-Minute Loop
15 SECONDS 30 SECONDS
Annual Avg Avg Rate per Day 4 Week Rate Rate per Day 4 Week Rate Attendance Events / Yr Attend $ Gross $ Gross $ Gross $ Gross Market / Event NATIONAL RATES
All Markets 5,503,530 410 13,423 $250 $7,000 $325 $9,100
CITY RATES
Ottawa 2,310,000 117 19,744 $66 $1,848 $86 $2,408 Scotiabank Place
Calgary 1,793,530 152 11,800 $98 $2,744 $127 $3,556 Scotiabank Saddledome
Edmonton 1,400,000 141 9,929 $66 $1,848 $86 $2,408 Rexall Place
DIGITAL Sports Stadiums 2012 MAINSTAGE (16 X 9) Rates GAME (Hockey Event) - Minimum 8 X Per Game (Pre 4X, Int 1-2X, Int 2-2X) ENTERTAINMENT (Non-Hockey Event) - One Ad Unit Per 10-Minute Loop
15 SECONDS 30 SECONDS
Annual Avg Avg Rate per Day 4 Week Rate Rate per Day 4 Week Rate Attendance Events / Yr Attend $ Gross $ Gross $ Gross $ Gross Market / Event
NATIONAL RATES
All Markets 5,503,530 410 13,423 $275 $7,700 $440 $12,320
CITY RATES
Ottawa 2,310,000 117 19,744 $73 $2,044 $116.50 $3,262 Scotiabank Place Bell Sensplex
Calgary 1,793,530 152 11,800 $107.50 $3,010 $172 $4,816 Scotiabank Saddledome
Edmonton 1,400,000 141 9,929 $73 $2,044 $116.50 $3,262 Rexall Place
16 x 9 LCD Concourse Screen Layout (all sports stadiums)
1. Verticle banner ad zone 332 x 636 2. mainstage 1280 x 720 3. scoreboard logo adjacency
55 Digital SIGNAGE SPORTS STADIUMS (CONT’D)
DIGITAL Sports Stadiums 2012 SCOREBOARD LOGO RATES ADJACENCY 2-Minute Logo Appearance Every 20 Minutes
2-minute Logo Adjacency
Annual Avg Events Avg Attend Rate per Day 4 Week Rate Attendance / Yr / Event $ Gross $ Gross Market
NATIONAL RATES
All Markets 5,503,530 410 13,423 $14 $392
CITY RATES
Ottawa 2,310,000 117 19,744 $3.50 $98 Scotiabank Place
Calgary 1,793,530 152 11,800 $5.50 $154 Scotiabank Saddledome
Edmonton 1,400,000 141 9,929 $3.50 $98 Rexall Place
Production Requirements: Calgary Flames Online • Source Digital Signage production specs for file format and delivery instructions at www.cineplexmedia.com. • Office Network production inquiries: Please contact flames.nhl.com Meighan Topolnicki at Cineplex Media Add reach and impact to Stadium Digital Signage campaigns ([email protected]). with on-line exposure on Flames.NHL.com 2012 Production Schedule: Digital Signage – Sports Stadium flames.nhl.com delivers: FLASH SPECIFICATIONS: • Standard weekly cycles start on Mondays. • Over 307,000 unique visitors per month Flames.NHL.com supports Flash 5 .swf Off-cycle starts may be accommodated. • Over 2,400,000 page views per month files or higher. Maximum frame rate is 30 Creative Delivery • Average visit length of 7.5 minutes+ fps (excluding video content). Please refer • Final creative is due one week prior to start date. to http://www.iabcanada.com/clicktag/ • Creative elements due two weeks prior to start date for Sponsorship options include: regarding the required implementation digital ads to be built by Cineplex Media. • In the event that creative is delivered past deadline, • Weekly Poll of the Universal ClickTag. Cineplex Media will not guarantee a start date and • Fantasy Hockey Pool advertisers will not be eligible for credits or makegoods. • Flames Insider Blast for the season Please forward all creative with supple- • All client creative is subject to approval by mental .gif images to ensure that those Cineplex Entertainment. Speak to your rep about options who choose not to view Flash content • Creative appearing in the Digital Sports Stadium Network and rates. are exposed to the campaign. must be suitable for an all-ages viewing audience. 2012 calgary flames online Please see complete details at www.cineplexmedia.com LEADERBOARD IMU = 728 X 90 BANNER TYPE CPM $ GROSS Standard $19 BIG BOX IMU = 300 X 250 BANNER TYPE CPM $ GROSS Standard $30 RECTANGLE (3:1) IMU = 300 X 100 BANNER TYPE CPM $ GROSS Standard $23 PRE-ROLL VIDEO ADVERTISING :15 SEC CLICKABLE VIDEO PAGE VIEWS CPM $ GROSS Standard $40 PAGE SKIN IMU = CUSTOM PAGE SKIN CPM $ GROSS $40 SPONSORSHIPS Various sponsorship opportunities available. Contact your Cineplex Media sales rep for more details.
56 Cineplex Magazines
Canada’s #1 Entertainment Magazines in Canada’s #1 Theatres CINEPLEX MAGAZINE ENGLISH
Every month, huge numbers of film fans take the moviegoing experience home with their latest copy of Cineplex Magazine. No other Canadian magazine offers such in-depth coverage of the movies, with casting news, red-carpet fashion, on-set scoops, movie schedules, actor profiles and exclusive interviews with A-list stars. With 700,000 copies distributed monthly through Cineplex Entertainment theatres and The Globe and Mail newspaper, Cineplex Magazine has the largest circulation of any entertainment magazine in Canada.
*Cineplex Magazine is CCAB accredited and a member of PMB.
IN EVERY ISSUE OF CINEPLEX MAGAZINE FEATURES & CASTING CALL INTERVIEWS A rundown of who just Get to know the movie signed onto which world’s biggest stars. new movies. AT HOME SNAPS The month’s hot DVD, The best of the month’s Blu-ray and games. candid celebrity pictures.
IN BRIEF Fun, short news stories from the movie world.
SPOTLIGHT Interview with an up-and-coming Canadian actor or filmmaker.
ALL DRESSED UP A glamorous page of red-carpet fashion. IN THEATRES Your monthly movie schedule, with plot synopses and pictures.
58 Cineplex Magazine Readership 67% of Cineplex Magazine Skews 12-34 (74% of total readers) Readers Have a HHI of 50K+
Audience Composition household income Base: English Canada reader composition Base: english canada 2% INDEX: 15 INDEX: 33 7% 16% 23% 18% 29% INDEX: 62 INDEX: 263 A 12-17 HHI <$30K
A 18-24 HHI $30-50K
A 25-34 20% 27% 24% 13% HHI $50-75K INDEX: 173 INDEX: 209 A 35-49 18% HHI $75-100K A 50-64 HHI $100K+
A 65+
Source: PMB Spring 2011 Source: PMB Spring 2011
Cineplex Magazine Readers are Evenly Split - Male/Female
male/female reader composition Base: English canada
50% 50% female male
Editorial Themes for 2012 February: Oscars October: Holiday Movie Preview, March: Spring Fashion Preview Fall Fashion Preview May: Summer Movie Preview November: Holiday Gift Guide August: Back to School December: Holiday Gift Guide September: Film Festival
We also offer • Custom advertorial • Sponsored editorial • Split-runs to target your market
59 CINEPLEX MAGAZINE ENGLISH (CONT’D)
Cineplex Magazine Rates 2012: National (700,000 Copies) UNIT 1X 4X 8X 12X Full Page $28,750 $25,875 $24,438 $23,000 2/3 Page $24,725 $22,253 $21,016 $19,780 1/2 Page $18,860 $16,974 $16,031 $15,088 1/3 Page $13,225 $11,903 $11,241 $10,580 1/4 Page $8,855 $7,970 $7,527 $7,084 IFC $33,465 $30,119 $28,445 $26,772 IFC Spread $58,650 $52,785 $49,853 $46,920 OBC $39,675 $35,708 $33,724 $31,740 IBC $32,545 $29,291 $27,663 $26,036 DPS $48,300 $43,470 $41,055 $38,640
All rates are in gross dollars
Cineplex Magazine Rates 2012: Ontario Only (436,690 Copies) UNIT 1x 4X Full Page $14,000 $10,000 2/3 Page $12,000 $8,000 2012 Production Schedule: Cineplex Magazine 1/2 Page $10,000 $7,000 MONTH At Destination/Distribution SPACE MATERIAL 1/3 Page $8,000 $6,000 Theatre Globe & Mail** 1/4 Page $7,000 $5,000 January Dec 29, 2011 Jan 4, 2012 Nov 25, 2011 Nov 29, 2011 All rates are in gross dollars February Feb 2, 2012 Feb 7, 2012 Jan 6, 2012 Jan 10, 2012 March Mar 1, 2012 Mar 6, 2012 Feb 3, 2012 Feb 7, 2012 Cineplex Magazine Rates 2012: April Mar 30, 2012 Apr 3, 2012 Mar 2, 2012 Mar 6, 2012 GTA Only (248,650 Copies) May Apr 27, 2012 May 1, 2012 Mar 30, 2012 Apr 3, 2012 UNIT 1X 4X June May 25, 2012 Jun 5, 2012 Apr 27, 2012 May 1, 2012 Full Page $7,500 $6,000 July Jun 22, 2012 Jul 3, 2012 May 25, 2012 May 29, 2012 2/3 Page $6,000 $4,500 August Jul 23, 2012 Aug 7, 2012 Jun 27, 2012 Jun 29, 2012 1/2 Page $5,000 $3,500 September Aug 24, 2012 Sep 4, 2012 Jul 27, 2012 Jul 31, 2012 1/3 Page $4,000 $2,500 October Sep 21, 2012 Oct 2, 2012 Aug 24, 2012 Aug 28, 2012 1/4 Page $3,000 $1,500 November Oct 26, 2012 Nov 6, 2012 Sep 28, 2012 Oct 2, 2012 December Nov 23, 2012 Dec 4, 2012 Oct 26, 2012 Oct 30, 2012 All rates are in gross dollars January 2013 Dec 27, 2012 Jan 1, 2013 Nov 23, 2012 Nov 27, 2012
*Insert dates subject to change. **Toronto, Montreal, Ottawa, Calgary, Vancouver
436,690 Mechanical Requirements – Width x Height (inches) Copies in Ontario AD SIZE TRIM SIZE BLEED SIZE TYPE SAFETY Full Page 8” x 10.5” 8.25” x 10.75” 7.5” x 10” 1/2 Page (vertical) 4” x 10.5” 4.25” x 10.75” 3.5” x 10” 1/2 Page (horizontal) 2.67” x 10.5” 2.92” x 10.75” 2.17” x 10” 248,650 1/3 Page (vertical) 2.67” x 10.5” 2.92” x 10.75” 2.17” x 10” Copies in GTA 1/4 Page 3.9” x 5.25” 4.15” x 5.5” 3.4” x 4.75” DPS 16” x 10.5” 16.25” x 10.75 15.5” x 10” 1/2 DPS 16” x 5.25” 16.25” x 10.75” 15.5” x 4.75”
Material Requirements Add an extra 1/8” around all sides for bleed ads. Keep critical copy, or creative important to show, ¼” away from all sides. Cineplex Magazine is computer-to-plate and only accepts PDF files with certified SWOP colour proofs. Cineplex Magazine will not be held accountable for colour variations without receiving SWOP colour proofs prior to the material deadline. Material that does not meet published specifications is subject to production charges. Fifth colours – 25% premium applies; full pages and spreads only.
Please contact your Cineplex Media sales rep for a full PDF specs kit for Cineplex Magazine. All Cineplex Media production specs can be found at www.cineplexmedia.com.
60 THE METROPOLITAN OPERA LIVE IN HD GUIDE
Since launching in 2006, the Metropolitan Opera Live in HD broadcasts at Cineplex Entertainment theatres have been an astounding success. And part of the opera goers’ experience is picking up a copy of this slick, high-end program which includes synopses and cast information for every production in the schedule, as well as lush, beautiful photographs of the opera world’s biggest stars. A total of 300,000 copies are distributed through the theatres and The Globe and Mail newspaper.
2012 Metropolitan Opera Guide Metropolitan Opera Satellite Rates: Audiences Skew 50+ National (300,000 Copies) UNIT RATE Audience Composition, FULL PAGE $20,000 Metropolitan Opera Satellite Broadcasts, 1/2 PAGE $11,900 Cineplex Entertainment Theatres 1/4 PAGE $6,900 OBC $33,600 4% DPS $27,600
All rates are in gross dollars Metropolitan Opera Satellite 8% Audiences are 68% Female 12% 2012 Metropolitan Opera 50% Guide Rates: Audience Composition, Metropolitan Opera Satellite GTA (166,130 Copies) Broadcasts, Cineplex Entertainment Theatres 27% UNIT RATE FULL PAGE $11,000 1/2 PAGE $6,500 68% 32% 1/4 PAGE $3,800 female male All rates are in gross dollars
15-24 25-34 35-49 50-64 +65 For mechanical and material requirements, see Source: Scene Member Met Opera Cineplex Magazine section. Audience Profile - Sept. 16, 2010 - Sept. 15, 2011 Space Deadline: September 6, 2012 Attendance expected to be close to 400,000! Material Deadline: Performances will be broadcast in 128 theatres across the country! September 10, 2012
Cineplex’s Metropolitan Opera Audiences Have a Higher Than Average Incidence of Purchase vs. Population
Category Spend Past Year - Index Cineplex MET Broadcast Audience vs. Population
186 181 154 160 147 132 144 134 136 130 125 112
Live purchased Art, antiques own vacation traveller package purchase of Purchase of alcoholic alcohol alcohol clothing Source: Scene Member Met Opera Performing food from & decorative home accommodation travel automobiles/ automobile beverages purchased served on
Arts restaurants ware hours trucks accessories from stores licensed premises Audience Profile - Sept. 16, 2010 15, 2011
61 LE MAGAZINE CINEPLEX FRENCH
Vive la différence! Custom-tailored for the French-Canadian market, Le magazine Cineplex recognizes that, though moviegoers in la belle province are as keenly interested in Hollywood films and celebrities as the rest of the world, their first loyalty is to the vital, vibrant Quebecois film industry and star system. Published 11 times per year, with a circulation of 200,000, the magazine is distributed through Cineplex Entertainment and independent theatres, and Le Journal de Montréal newspaper, reaching 65% of Québec moviegoers.
*Le magazine Cineplex is CCAB accredited and a member of PMB.
IN EVERY ISSUE OF LE MAGAZINE CINEPLEX
FEATURES & IN THEATRES INTERVIEWS Your monthly movie schedule, Get to know the biggest stars with plot synopses and pictures. from Hollywood and Quebec. CASTING CALL SNAPS A rundown of who just signed The best of the month’s onto which new movies. candid celebrity pictures. MUSIC News on movie soundtracks, IN BRIEF and singers making it to the Le magazine Cineplex Readers Fun, short news stories big screen. are Evenly Split - Male/Female from the movie world. male/female reader AT HOME composition Base: MADE IN QUEBEC The month’s hot DVD, Blu-ray french canada A look at la belle province’s and games. flourishing movie industry. 57% 43% Sponsor Le magazine Cineplex female male ALL DRESSED UP editorial secitions or include a A glamorous page of custom advertorial. Speak to red-carpet fashion. your Cineplex Media sales rep regarding rates and timelines.
62 Le Magazine Cineplex Readership 76% of Le Magazine Cineplex Skews 18-49 (70% of total readers) Readers Have a HHI of 50K+
Audience Composition household income reader Base: FRENCH Canada composition Base: FRENCH canada
INDEX: 50 2% INDEX: 9 12% 18% 12% 13% 14% HHI <$30K INDEX: 56 A 12-17 16% HHI $30-50K INDEX: 9 A 18-24 20% 19% HHI $50-75K INDEX: 128 38% A 25-34 HHI $75-100K 37% A 35-49 INDEX: 374 HHI $100K+ A 50-64
A 65+ Source: pmb spring 2011
Source: pmb spring 2011 2012 Production Schedule: Le magazine Cineplex MONTH At Destination/Distribution SPACE MATERIAL Theatre Le Journal Le magazine Cineplex Rates 2012: de montreal UNIT 1X 4X 8X 12X February Jan 31, 2012 Feb 4, 2012 Jan 6, 2012 Jan 10, 2012 Full page $10,747 $9,672 $9,135 $8,597 March Feb 28, 2012 Mar 3, 2012 Feb 3, 2012 Feb 7, 2012 2/3 page $9,137 $8,223 $7,766 $7,309 April Mar 29, 2012 Mar 31, 2012 mar 2, 2012 Mar 6, 2012 1/2 page $6,986 $6,288 $5,938 $5,589 May May 1, 2012 May 5, 2012 apr 9, 2012 Apr 11, 2012 1/3 page $4,836 $4,352 $4,110 $3,869 June May 29, 2012 Jun 2, 2012 may 7, 2012 May 9, 2012 1/4 page $3,310 $2,979 $2,813 $2,648 July Jun 26, 2012 Jun 30, 2012 Jun 5, 2012 Jun 8, 2012 IFC $12,679 $11,411 $10,777 $10,143 August Jul 24, 2012 Jul 28, 2012 Jul 3, 2012 Jul 5, 2012 IFC Spread $20,850 $18,765 $17,722 $16,680 September aug 28, 2012 Sep 1, 2012 aug 7, 2012 Aug 8, 2012 OBC $13,455 $12,110 $11,437 $10,764 October Sep 25, 2012 Oct 6, 2012 Sep 3, 2012 Sep 7, 2012 IBC $11,845 $10,661 $10,068 $9,476 November Oct 31, 2012 Nov 3, 2012 oct 9, 2012 Oct 12, 2012 DPS $19,130 $17,217 $16,261 $15,304 December Dec 3, 2012 Dec 8, 2012 nov 12, 2012 Nov 15, 2012
All rates are in gross dollars *Insert dates subject to change
For mechanical and material requirements, see cineplex magazine section.
Editorial Themes for 2012 February: Awards Season - Quebec’s Jutras and Hollywood’s Oscars March: Spring Fashion Preview May: Summer Movie Preview June: Summer Fashion Preview August: Back to School October: Holiday Movie Preview, Fall Fashion Preview November: Holiday Gift Guide December: Holiday Gift Guide
63 LOCATIONS THEATRES • OFFICE • STADIUM
FULL MOTION DSL/HD DIG/DCP DVD DIGITAL 4X6 DIGITAL DIGITAL DIGITAL TIMED P-S LOOPED P-S BACKLITS SIGNAGE SIGNAGE SIGNAGE CINEMA LOBBY OFFICE LOBBY SPORTS STADIUM CIRCUITID# LOCATION MARKET LOC SCRS 3D SCRS LOC SCRS LOC SCRS LOC BKLTS LOC LOC LOC
Newfoundland ET 26 Empire Studio 12 St. John’s 1 12 5 1 12 1 4 1 ET 22 Empire Cinemas Mount Pearl 1 6 1 1 1 Mt. Pearl Shopping Centre ET 24 Millbrook Cinemas Corner Brook 1 2 1 1
Total Newfoundland 3 20 5 1 12 0 0 3 6 2 0 0
Nova Scotia Halifax ET 30 Empire 17 Cinemas Bayers Lake Halifax 1 17 4 1 17 1 5 1 ET 43 Parklane 8 Cinemas Halifax 1 8 3 1 8 1 4 1 ET 18 Oxford (DPS Spring 2012) Halifax 1 1 1 1 ET 45 Empire 12 Dartmouth Crossing Dartmouth 1 12 6 1 12 1 3 1 ET 19 Empire Studio 7 Lower Sackville 1 7 2 1 7 1 2 1
TOTAL HALIFAX 5 45 15 5 45 0 0 4 14 4 0 0
NOVA SCOTIA Balance ET 14 Empire Studio 7 New Glasgow 1 7 2 1 7 1 1 1 ET 34 Empire Studio 5 (DPS Spring 2012) Yarmouth 1 5 1 5 1 2 1 ET 32 Empire 7 Cinemas (DPS Spring 2012) New Minas 1 7 2 1 7 1 1 1 ET 33 Empire Capitol Theatre Antigonish 1 1 ET 40 Empire Studio 7 (DPS Spring 2012) Truro 1 7 2 1 7 1 1 1 ET 4 Empire Studio 7 (DPS Spring 2012) Bridgewater 1 7 2 1 7 1 1 1 ET 16 Empire Drive-In Westville 1 1 ET 41 Paramount Cinemas Amherst 1 3 ET 3 Empire Studio 10 Sydney 1 10 4 1 10 1 2 1
TOTAL NOVA SCOTIA BALANCE 9 48 12 6 43 0 0 6 8 6 0 0
Total Nova Scotia 14 93 27 11 88 0 0 10 22 10 0 0
PEI Charlottetown ET 61 Empire Studio 8 Charlottetown 1 8 3 1 8 1 2 1 ET 60 Empire Studio 5 (DPS Spring 2012) Summerside 1 5 1 5 1 1 1
Total PEI 2 13 3 2 13 0 0 2 3 2 0 0
New Brunswick Saint John / Moncton ET 10 Crystal Palace Cinemas Dieppe (Moncton) 1 8 1 8 1 2 ET 9 Empire 8 Trinity Drive Moncton 1 8 3 1 8 1 4 AF 601 Vogue Sackville (Moncton) 1 1 ET 7 Empire Studio 10 Saint John 1 10 4 1 10 1 1 1 ET 6 Empire 4 Cinemas (DPS Spring 2012) Rothesay (Saint John) 1 4 1 4
TOTAL SAINT JOHN / MONCTON 5 31 7 4 30 0 0 3 7 1 0 0
NEW BRUNSWICK Balance AF 600 Apollo Bathurst 1 5 1 ET 12 Empire Studio 5 (DPS Spring 2012) Miramichi 1 5 2 1 5 1 1 1 ET 11 Empire 10 Cinemas Fredericton 1 10 4 1 10 1 1 1 AF 602 Atlantic Woodstock 1 3
TOTAL NEW BRUNSWICK BALANCE 4 23 7 2 15 0 0 2 2 2 0 0
Total New Brunswick 9 54 14 6 45 0 0 5 9 3 0 0
TOTAL ATLANTIC REGION 28 180 49 20 158 0 0 20 40 17 0 0
CE = Cineplex Entertainment ET = Empire Theatres AC = Alliance Cinemas OC = Ontario Cinemas AMC = AMC Cinemas CM = Cinemark AF = Ad Films FES = Festival Cinemas LC = Landmark Cinemas QI = Quebec Independents SS = Sports Stadium ON = Office NetworkRIO = RioCan Centre RCW = Resort Cinemas of Whistler FA = Film Ads
64 FULL MOTION DSL/HD DIG/DCP DVD DIGITAL 4X6 DIGITAL DIGITAL DIGITAL TIMED P-S LOOPED P-S BACKLITS SIGNAGE SIGNAGE SIGNAGE CINEMA LOBBY OFFICE LOBBY SPORTS STADIUM CIRCUIT ID# LOCATION MARKET LOC SCRS 3D SCRS LOC SCRS LOC SCRS LOC BKLTS LOC LOC LOC
QUEBEC Montreal - Greater Montreal Area (GMA) CE 9401 StarCite Montreal Montreal 1 17 4 1 17 1 10 1 CE 9406 Cinéma Banque Scotia Montreal* Montreal 1 12 6 1 13 1 19 1 CE 9172 Cineplex Odeon Quartier Latin Montreal 1 17 3 1 17 1 4 1 AMC 3702 Forum 22 Montreal 1 22 1 4 CE 9203 Boucherville Boucherville (Montreal) 1 10 2 1 10 CE 9112 Cine-parc Odeon (Drive-in) * Boucherville (Montreal) 1 2 CE 9185 Cineplex Odeon Brossard * Brossard (Montreal) 1 16 6 1 16 1 4 1 CE 9145 Cineplex Odeon Place LaSalle* La Salle 1 12 2 1 12 1 4 1 CE 9195 FP Carrefour Angrignon* La Salle 1 10 2 1 10 1 6 CE 9267 SilverCity Cavendish Mall Cote-St-Luc (Montreal) 1 8 1 1 8 1 4 CE 9143 Cineplex Odeon St. Bruno St-Bruno (Montreal) 1 11 2 1 11 1 4 1 CE 9407 Colisee Kirkland* Kirkland 1 12 4 1 12 1 14 1 CE 9408 Colossus, Laval* Laval 1 18 6 1 18 1 12 1
TOTAL MONTREAL (GMA) 13 167 38 7 104 4 40 11 85 8 0 0
Montreal (Balance Extended Market Area - EMA) CE 9154 Cineplex Odeon Delson Delson 1 7 1 1 7 CE 9153 Cineplex Odeon Carrefour Dorion Dorion 1 8 1 1 8 CE 9190 St-Jean Cinecapitol Saint-Jean-Sur Richelieu 1 6 2 1 6 AF 104 Carnaval Chateauguay 1 6 1 QI Q1 St-Eustache* St-Eustache 1 16 4 QI Q2 Cinema 8 St-Hyacinthe 1 8 4 QI Q5 Cinema Beloeil Beloeil 1 10 6 QI Q3 Carrefour du Nord St-Jerome 1 9 6
TOTAL MONTREAL - Bal. Extended Market Area 8 70 25 0 0 3 21 0 0 0 0 0
TOTAL MONTREAL (EMA) 21 237 63 7 104 7 61 11 85 8 0 0
Quebec City CE 9181 Cineplex Odeon Beauport* Beauport (Quebec City) 1 16 4 1 16 1 4 1 CE 9266 Cineplex St. Nicolas (Drive-in) St-Nicholas (Quebec City) 1 2 CE 9177 Cineplex Odeon Ste-Foy Ste-Foy (Quebec City) 1 14 5 1 14 1 4 1 (Timed DPS by Jan 2012 & Bilingual)
TOTAL Quebec CITY 3 32 9 2 30 0 0 2 8 2 0 0
BALANCE QUEBEC CE 9188 Galaxy Sherbrooke* Rock Forest (Sherbrooke) 1 12 3 1 12 1 2 1 QI Q8 Fleur dy Lys Cinema Trois Rivieres 1 9 2 1 AF 103 Le Carrefour Joliette (Montreal) 1 10 2 AF 100 RGFM Drummondville (Montreal) 1 6 2 AF 101 Capitol Drummondville (Montreal) 1 8 AF 102 St-Laurent Tracy (Montreal) 1 7 1 AF 154 Complex J Gagnon Alma 1 4 3 AF 150 Cine-Centre Baie Comeau 1 4 1 AF 152 Princesse Riviere-du-loup 1 4 1 AF 153 Paramount Rouyn-Noranda 1 5 1 AF 151 Cine-Centre Sept-Iles 1 3 1 AF 155 Capitol Val d’Or 1 5 3 QI Q4 Place Biermans Shawinigan 1 8 4 CE 9268 StarCite Hull* Gatineau 1 16 4 1 16 1 12 1 QI Q7 Gatineau 9* Gatineau 1 9 4 CE 9186 Galaxy Victoriaville Victoriaville 1 7 2 1 7 1 6 1 AF 156 Laurier Victoriaville 1 3
TOTAL BALANCE QUEBEC 17 120 34 0 0 3 35 3 20 4 0 0
TOTAL QUEBEC 41 389 106 9 134 10 96 16 113 14 0 0
*Bilingual locations
CE = Cineplex Entertainment ET = Empire Theatres AC = Alliance Cinemas OC = Ontario Cinemas AMC = AMC Cinemas CM = Cinemark AF = Ad Films FES = Festival Cinemas LC = Landmark Cinemas QI = Quebec Independents SS = Sports Stadium ON = Office NetworkRIO = RioCan Centre RCW = Resort Cinemas of Whistler FA = Film Ads
65 LOCATIONS THEATRES • OFFICE • STADIUM
FULL MOTION DSL/HD DIG/DCP DVD DIGITAL 4X6 DIGITAL DIGITAL DIGITAL TIMED P-S LOOPED P-S BACKLITS SIGNAGE SIGNAGE SIGNAGE CINEMA LOBBY OFFICE LOBBY SPORTS STADIUM CIRCUIT ID# LOCATION MARKET LOC SCRS 3D SCRS LOC SCRS LOC SCRS LOC BKLTS LOC LOC LOC
ONTARIO TORONTO (GTA) CE 7400 SilverCity Yonge-Eglinton Toronto 1 9 4 1 9 1 11 1 RIO RioCan Yonge Eglinton Centre Toronto 1 17 1 CE 7402 Scotiabank Theatre, Toronto Toronto 1 13 6 1 14 1 14 1 CE 7403 Canada Square Toronto 1 8 1 5 CE 7406 SilverCity Yorkdale Toronto 1 10 5 1 10 1 11 1 ET 74 Empire Theatres Toronto 1 10 4 1 10 1 8 1 @Empress Walk AL 7293 The Beach Cinemas Toronto 1 6 2 1 6 1 4 CE 7295 Cumberland Toronto 1 4 1 4 1 3 CE 7260 Cineplex Odeon Queensway Toronto 1 18 5 1 18 1 6 1 CE 7199 Cineplex Odeon Varsity Toronto 1 8 3 1 8 1 4 1 CE 7246 Cineplex Odeon Sheppard Centre Toronto 1 10 3 1 10 1 4 1 CE 7115 SilverCity Fairview Mall Toronto 1 9 4 1 9 1 5 1 AMC 3712 Yonge & Dundas 24 Toronto 1 24 1 14 ON Brookfield Place* Toronto 1 ON First Canadian Place Toronto 1 ON TSX Exchange Tower Toronto 1 ON Hudson’s Bay Centre Toronto 1 ON HSBC Building Toronto 1 ON Queen Street East Toronto 1 ON 151 Yonge Street Toronto 1 ON Lombard Building Toronto 1 ON Bay Adelaide Centre Toronto 1 ON Queens Quay Terminal Toronto 1 CE 7404 Coliseum, Scarborough Toronto (Scarb) 1 12 5 1 12 1 12 1 CE 7253 Cineplex Odeon Eglinton Town Centre Toronto (Scarb) 1 16 4 1 16 1 4 1 CE 7240 Cineplex Odeon Morningside Toronto (Scarb) 1 11 3 1 11 1 4 1 AF 200 Albion Toronto 1 2 AF 201 Woodside Toronto 1 3 AMC 3709 Kennedy Commons 20 Toronto (Scarb) 1 20 1 3 AMC 3705 Courtney Park 16 Mississauga 1 16 1 3 CE 7417 SilverCity Mississauga Mississauga 1 10 4 1 10 1 11 1 CE 7420 Coliseum Mississauga (IMAX) Mississauga 1 12 4 1 13 1 18 1 ET 91 Empire Studio 10 at Square One Mississauga 1 10 3 1 10 1 4 1 CE 7408 Colossus Vaughan (IMAX) Woodbridge 1 18 6 1 19 1 19 1 CE 7410 FP Pickering 8 Pickering 1 8 1 1 8 CE 7244 Cineplex Odeon First Markham Place Markham 1 10 2 1 10 1 4 1 ET 90 Empire Elgin Mills 10 Cinemas Richmond Hill 1 10 2 1 10 1 4 1 CE 7405 SilverCity Richmond Hill Richmond Hill 1 14 5 1 14 1 13 1 CE 7407 SilverCity Newmarket Newmarket 1 13 4 1 13 1 16 1 CE 7284 Cineplex Odeon Aurora Aurora 1 10 3 1 10 1 17 1
TOTAL TORONTO GREATER AREA (GTA) 29 324 82 20 236 3 24 27 232 20 11 0
TORONTO (Balance EMA) CE 7270 Galaxy Orangeville Orangeville 1 7 2 1 7 1 4 1 AF 202 Bayfield 7 Barrie 1 7 2 AF 205 Gem Keswick 1 4 CE 7249 Galaxy Barrie Barrie 1 12 4 1 12 1 4 1 CE 7274 Galaxy Orillia Orillia 1 6 2 1 6 1 4 1
*Brookfield Place = Bay Wellington Tower, TD Canada Trust Tower, Front Street Tower
CE = Cineplex Entertainment ET = Empire Theatres AC = Alliance Cinemas OC = Ontario Cinemas AMC = AMC Cinemas CM = Cinemark AF = Ad Films FES = Festival Cinemas LC = Landmark Cinemas QI = Quebec Independents SS = Sports Stadium ON = Office NetworkRIO = RioCan Centre RCW = Resort Cinemas of Whistler FA = Film Ads
66 FULL MOTION DSL/HD DIG/DCP DVD DIGITAL 4X6 DIGITAL DIGITAL DIGITAL TIMED P-S LOOPED P-S BACKLITS SIGNAGE SIGNAGE SIGNAGE CINEMA LOBBY OFFICE LOBBY SPORTS STADIUM CIRCUIT ID# LOCATION MARKET LOC SCRS 3D SCRS LOC SCRS LOC SCRS LOC BKLTS LOC LOC LOC
TORONTO (Balance EMA) CON’T CE 7411 SilverCity Brampton Brampton 1 16 5 1 16 1 11 1 CE 7250 Orion Gate Grande Cineplex Odeon Brampton 1 10 2 1 10 1 4 1 ET 98 Empire 7 Cinemas Bolton 1 7 2 1 7 1 2 1 CE 7272 Galaxy Guelph Guelph 1 10 3 1 10 1 14 1 CE 7269 Galaxy Cambridge Cambridge 1 9 3 1 9 1 4 1 CE 7415 SilverCity Ancaster Ancaster 1 10 3 1 10 1 13 1 CE 7290 SilverCity Hamilton Hamilton 1 10 4 1 10 1 8 1 ET 92 Jackson Square 6 Cinemas Hamilton 1 6 2 1 6 1 5 AF 51 Starlite Drive-In Hamilton 1 3 AF 208 Westdale Hamilton 1 1 CE 7413 SilverCity Burlington Burlington 1 12 3 1 12 1 12 1 CE 7285 Galaxy Milton Milton 1 8 3 1 8 1 4 1 CE 7273 SilverCity Oakville Oakville 1 9 3 1 12 1 4 1 AF 50 The 5 Drive-In Oakville 1 3 AMC 3706 Winston Churchill 24 Oakville 1 24 1 4 AF 203 Frederick Kitchener 1 2 ET 94 Empire Studio 12 Gateway Park Kitchener 1 12 4 1 12 1 8 1 CE 7268 Galaxy Waterloo Waterloo 1 10 3 1 10 1 4 1 ET 65 Empire Waterloo Waterloo 1 10 5 1 10 1 4 1 ET 96 Empire Studio 8@Pen Centre St. Catharines 1 8 5 1 8 1 12 1 CE 7256 Cineplex Odeon Niagara Square Niagara Falls 1 10 3 1 10 1 4 1 CE 7206 Cineplex Odeon Seaway Mall Welland 1 7 CE 7241 Cineplex Odeon Clarington Place Bowmanville 1 11 2 1 11 1 CE 7263 Galaxy Peterborough Peterborough 1 11 3 1 11 1 4 1 CE 7409 Famous Players Belleville 8 Belleville 1 8 3 1 8 1 4 1 CE 7248 Cineplex Odeon Ajax Ajax 1 10 2 1 10 1 4 1 CE 7289 Cineplex Odeon Oshawa Oshawa 1 10 3 1 10 1 12 1 OC 101 Century Theatres Lindsay 1 3 OC 102 Northumberland Theatres Cobourg 1 3 AMC 3710 Whitby 24 Whitby 1 24 1 4 AMC 3704 Interchange 30 Concord 1 13 1 4
TOTAL TORONTO (Balance EMA) 36 326 76 24 235 0 0 26 161 23 0 0
TOTAL TORONTO Extended Market Area (EMA) 65 650 158 44 471 3 24 53 393 43 11 0
Ottawa CE 7247 Cineplex Odeon South Keys Ottawa 1 12 3 1 12 1 4 1 CE 7286 Cineplex Odeon Barrhaven Barrhaven (Ottawa) 1 7 2 1 7 1 4 1 ET 89 Empire 7 Cinemas Ottawa 1 7 2 1 7 1 4 1 ET 76 Rideau Centre Cinemas Ottawa 1 3 2 1 3 1 1 1 ET 64 Empire Orleans Orleans 1 10 5 1 10 1 2 1 CE 7424 Coliseum Ottawa Ottawa 1 12 4 1 12 1 10 1 CE 7428 SilverCity Gloucester Gloucester (Ottawa) 1 16 5 1 16 1 12 1 AMC 3703 Kanata Kanata (Ottawa) 1 24 1 4 SS Bell Sensplex Ottawa 1 SS Scotiabank Place Ottawa 1 ON Place De Ville I & II Ottawa 1
TOTAL Ottawa 8 91 23 7 67 0 0 8 41 7 1 2
CE = Cineplex Entertainment ET = Empire Theatres AC = Alliance Cinemas OC = Ontario Cinemas AMC = AMC Cinemas CM = Cinemark AF = Ad Films FES = Festival Cinemas LC = Landmark Cinemas QI = Quebec Independents SS = Sports Stadium ON = Office NetworkRIO = RioCan Centre RCW = Resort Cinemas of Whistler FA = Film Ads
67 LOCATIONS THEATRES • OFFICE • STADIUM
FULL MOTION DSL/HD DIG/DCP DVD DIGITAL 4X6 DIGITAL DIGITAL DIGITAL TIMED P-S LOOPED P-S BACKLITS SIGNAGE SIGNAGE SIGNAGE CINEMA LOBBY OFFICE LOBBY SPORTS STADIUM CIRCUIT ID# LOCATION MARKET LOC SCRS 3D SCRS LOC SCRS LOC SCRS LOC BKLTS LOC LOC LOC
ONTARIO Balance CE 7291 Galaxy Brantford Brantford 1 8 3 1 8 1 6 1 CE 7283 Galaxy Brockville Brockville 1 6 1 1 6 1 4 1 CE 7262 Galaxy Cornwall Cornwall 1 7 2 1 7 1 6 1 AF 261 Port Theatre Cornwall 1 1 CE 7271 Galaxy Midland Midland 1 7 1 1 7 1 4 1 CE 7265 Galaxy North Bay Mall North Bay 1 7 2 1 7 1 4 1 CE 7264 Galaxy Owen Sound Owen Sound 1 7 2 1 7 1 4 1 CE 7266 Galaxy Sault Ste. Marie Sault Ste. Marie 1 12 2 1 12 1 4 1 CE 7267 Galaxy St. Thomas St. Thomas 1 6 1 1 6 1 5 1 CE 7257 Cineplex Odeon Devonshire Mall Windsor 1 12 3 1 12 1 4 1 AF 254 Palace Windsor 1 4 AF 255 Lakeshore Cinemas Windsor 1 10 1 CE 7431 SilverCity Windsor Windsor 1 12 4 1 12 1 8 1 CE 7422 SilverCity London London 1 12 4 1 12 1 8 1 CE 7112 Cineplex Odeon Westmount London 1 11 3 1 11 1 4 1 ET 95 Wellington 8 Cinemas London 1 8 4 1 8 1 4 AF 262 Hyland London 1 1 AF 52 Mustang Drive-In London 1 2 AF 252 Broadway Tillsonburg 1 3 CE 7427 Lambton 9 Cinemas Sarnia 1 9 2 1 9 1 4 1 CE 7429 SilverCity Sudbury Sudbury 1 12 3 1 12 1 14 1 CE 7430 SilverCity Thunder Bay Thunder Bay 1 12 3 1 12 1 10 1 CE 7259 Cineplex Odeon Gardiners Road Kingston 1 10 3 1 10 1 4 1 ET 93 Capitol 7 Cinemas Kingston 1 7 5 1 7 1 4 CE 7297 Galaxy Chatham (Opening Dec 2011) Chatham 1 7 1 7 CE 7288 Galaxy Collingwood Collingwood 1 7 2 1 7 1 4 1 AF 253 Cinema 6 Timmins 1 6 AF 256 Centre Trenton 1 3 2 AF 257 Gallery Woodstock 1 7
TOTAL BALANCE ONTARIO 29 216 53 17 157 2 15 20 112 17 0 0
TOTAL ONTARIO 102 957 234 68 695 5 39 81 546 67 12 2
MANITOBA CE 2401 SilverCity Polo Park Winnipeg 1 14 4 1 14 1 9 1 CE 2402 SilverCity St. Vital Winnipeg 1 10 3 1 10 1 8 1 CE 2403 Kildonan Place 6 Winnipeg 1 6 1 4 CE 2111 Cinema City McGillivray Winnipeg 1 12 2 1 12 1 CE 2112 Cinema City Northgate Winnipeg 1 8 1 8 ET 84 Empire Grant Park 8 Cinemas Winnipeg 1 8 2 1 8 1 4 1 ET 63 Empire Capitol Winnipeg (Brandon) 1 9 3 1 9 1 2 1 ET 62 Empire Southland (DPS Spring 2012) Winnipeg (Winkler) 1 5 1 5 1 1 LM L045 Towne Winnipeg 1 8 1 8 LM L046 Globe Winnipeg 1 3 1 3 LM L042 Garry Winnipeg (Selkirk) 1 1 1 1
TOTAL MANITOBA 11 84 14 6 58 4 20 6 28 5 0 0
CE = Cineplex Entertainment ET = Empire Theatres AC = Alliance Cinemas OC = Ontario Cinemas AMC = AMC Cinemas CM = Cinemark AF = Ad Films FES = Festival Cinemas LC = Landmark Cinemas QI = Quebec Independents SS = Sports Stadium ON = Office NetworkRIO = RioCan Centre RCW = Resort Cinemas of Whistler FA = Film Ads
68 FULL MOTION DSL/HD DIG/DCP DVD DIGITAL 4X6 DIGITAL DIGITAL DIGITAL TIMED P-S LOOPED P-S BACKLITS SIGNAGE SIGNAGE SIGNAGE CINEMA LOBBY OFFICE LOBBY SPORTS STADIUM CIRCUIT ID# LOCATION MARKET LOC SCRS 3D SCRS LOC SCRS LOC SCRS LOC BKLTS LOC LOC LOC
SASKATCHEWAN CE 4109 Cineplex Odeon Centre Saskatoon 1 7 1 CE 4403 Galaxy Saskatoon Saskatoon 1 12 5 1 12 1 13 1 CE 4114 Galaxy Regina Regina 1 10 3 1 10 1 14 1 CE 4108 Cineplex Odeon Southland Mall Regina 1 10 2 1 10 1 CE 4113 Galaxy Moosejaw Moose Jaw 1 6 1 1 6 1 4 1 CE 4112 Galaxy Prince Albert Prince Albert 1 6 2 1 6 1 4 1 AF 350 Twin Swift Current 1 2 1 LM L041 Soo Weyburn 1 1 LM L040 Tower Yorkton 1 1
TOTAL SASKATCHEWAN 9 55 15 2 22 3 22 4 35 5 0 0
ALBERTA Calgary CE 3134 Cineplex Odeon Eau Claire Market Calgary 1 6 1 1 4 1 CE 3138 Cineplex Odeon Crowfoot Crossing Calgary 1 12 3 1 12 1 4 1 CE 3142 Cineplex Odeon Sunridge Spectrum Calgary 1 14 5 1 14 1 4 1 CE 3401 Scotiabank Theatre Chinook (IMAX) Calgary 1 16 7 1 17 1 8 1 CE 3409 Cineplex Odeon Westhills Calgary 1 10 4 1 10 1 8 1 CE 3150 SilverCity Cross Iron Mills (DPS Spring 2012) Calgary 1 7 4 1 7 1 AF 400 MovieDome Calgary 1 9 ET 79 Empire Studio 10 MacLeod Trail Calgary 1 10 6 1 10 1 8 1 ET 80 Empire Studio 16 Country Hills Calgary 1 16 4 1 16 1 10 1 LM L050 Globe Calgary 1 2 1 2 SS Pengrowth Saddledome Calgary 1 ON Bankers Hall Calgary 1 ON Fifth Avenue Place Calgary 1 ON Altius Centre Calgary 1 ON Suncor Energy Centre Calgary 1 ON Bankers Court Calgary 1 LM L022 Roxy Calgary (Airdrie) 1 2 1 2 LM LB01 Lux Banff 1 4 1 4
Total Calgary 12 108 34 7 86 3 8 7 46 8 5 1
Edmonton CE 3143 Cineplex Odeon North Edmonton Cinemas Edmonton 1 14 5 1 14 1 4 1 CE 3144 Cineplex Odeon South Edmonton Edmonton 1 16 5 1 16 1 5 1 CE 3146 Galaxy Sherwood Park Sherwood Park 1 10 3 1 10 1 4 1 CE 3403 Scotiabank Theatre, Edmonton Edmonton 1 12 5 1 13 1 9 1 CE 3147 Movies 12 Edmonton 1 12 2 1 12 1 CE 3149 Windermere (Opening March 2012) Edmonton 1 8 1 8 1 8 1 ET 78 Empire Clareview 10 Cinemas Edmonton 1 10 3 1 10 1 ET 77 Empire City Centre 9 Cinemas Edmonton 1 9 4 1 9 1 4 1 SS Rexall Place Edmonton 1 ON Enbridge Tower Edmonton 1 ON Canadian Western Bank Place Edmonton 1 LM L054 Cardium Drayton Valley 1 3 1 3
Total Edmonton 9 94 27 8 92 1 3 6 34 8 2 1
CE = Cineplex Entertainment ET = Empire Theatres AC = Alliance Cinemas OC = Ontario Cinemas AMC = AMC Cinemas CM = Cinemark AF = Ad Films FES = Festival Cinemas LC = Landmark Cinemas QI = Quebec Independents SS = Sports Stadium ON = Office NetworkRIO = RioCan Centre RCW = Resort Cinemas of Whistler FA = Film Ads
69 LOCATIONS THEATRES • OFFICE • STADIUM
FULL MOTION DSL/HD DIG/DCP DVD DIGITAL 4X6 DIGITAL DIGITAL DIGITAL TIMED P-S LOOPED P-S BACKLITS SIGNAGE SIGNAGE SIGNAGE CINEMA LOBBY OFFICE LOBBY SPORTS STADIUM CIRCUIT ID# LOCATION MARKET LOC SCRS 3D SCRS LOC SCRS LOC SCRS LOC BKLTS LOC LOC LOC
BALANCE ALBERTA CE 3140 Galaxy Medicine Hat Medicine Hat 1 10 2 1 10 1 5 1 AF 454 Movie Mill Lethbridge 1 7 1 CE 3101 Galaxy Lethbridge Lethbridge 1 10 3 1 10 1 5 1 CE 3132 Galaxy Red Deer 1 10 4 1 10 1 4 1 LM L064 Sylvan Lake Red Deer 1 3 1 3 AF 455 Carnival Red Deer 1 8 AF 453 Park High Park 1 1 1 AF 456 Fox Pincher Creek 1 2 LM L009 Jewel Stettler 1 1 CE 3141 Cineplex Odeon Grand Prairie Cinemas Grand Prairie 1 10 3 1 10 1 1 1 FA H11 Park Theatre High Prairie 1 1 1 1 1 FA H12 Reel To Reel Cinemas Lacombe 1 2 LM L005 Jan Grand Prairie 1 3 1 1 3 LM L012 Lyric Grand Prairie 1 3 1 3 LM L020 Oasis Brooks 1 1 LM L014 Nova Edson 1 1 LM L055 Landmark 6 Fort McMurray 1 6 2 1 6
TOTAL BALANCE ALBERTA 17 79 18 2 20 7 36 4 15 4 0 0
TOTAL ALBERTA 38 281 79 17 198 11 47 17 95 20 7 2
BRITISH COLUMBIA VANCOUVER (EMA) CE 1422 Scotiabank Theatre, Vancouver Vancouver 1 9 5 1 9 1 15 1 CE 1103 Cineplex Odeon Park & Tilford N. Vancouver 1 6 3 1 6 1 4 CE 1147 CPX International Village Cinemas Vancouver 1 12 3 1 12 1 FES Fes 1 Fifth Avenue Theatre Vancouver 1 5 1 5 FES Fes 3 Ridge Theatre Vancouver 1 1 1 1 FES Fes 2 Park Theatre Vancouver 1 1 1 1 1 ET 85 Empire Esplanade 6 Cinemas N. Vancouver 1 6 3 1 6 1 4 ET 82 Empire Granville 7 Cinemas Vancouver 1 7 1 4 1 ET 83 Empire Oakridge Cinemas Vancouver 1 3 2 1 3 1 4 1 AF 507 Denman Vancouver 1 1 ON Royal Centre Vancouver 1 RCW RC1 Village 8 Cinema Whistler 1 8 RCW RC2 Garibaldi 5 Cinemas Squamish 1 5 CE 1141 Galaxy Rutherford Mall Nanaimo 1 8 3 1 8 1 4 1 LM L030 Avalon Nanaimo 1 8 3 1 8 ET 86 Empire Studio 12 Guildford Surrey 1 12 4 1 12 1 11 1 CE 1136 Cineplex Odeon Strawberry Hill Surrey 1 12 3 1 12 1 4 1 LM L023 Towne Cinema Center Abbotsford 1 9 1 1 9 1 2 CE 1142 Cineplex Odeon Meadowtown Cinemas Pitt Meadows 1 10 3 1 10 1 4 1 AF 505 Hollywood 3 Pitt Meadows 1 3 CE 1412 SilverCity Coquitlam Coquitlam 1 15 5 1 20 1 16 1 CE 1409 SilverCity Riverport (IMAX) Richmond 1 18 4 1 19 1 13 1 AF 506 Dolphin Burnaby 1 2 CE 1406 Station Square Burnaby 1 7 1 4
CE = Cineplex Entertainment ET = Empire Theatres AC = Alliance Cinemas OC = Ontario Cinemas AMC = AMC Cinemas CM = Cinemark AF = Ad Films FES = Festival Cinemas LC = Landmark Cinemas QI = Quebec Independents SS = Sports Stadium ON = Office NetworkRIO = RioCan Centre RCW = Resort Cinemas of Whistler FA = Film Ads
70 FULL MOTION DSL/HD DIG/DCP DVD DIGITAL 4X6 DIGITAL DIGITAL DIGITAL TIMED P-S LOOPED P-S BACKLITS SIGNAGE SIGNAGE SIGNAGE CINEMA LOBBY OFFICE LOBBY SPORTS STADIUM CIRCUIT ID# LOCATION MARKET LOC SCRS 3D SCRS LOC SCRS LOC SCRS LOC BKLTS LOC LOC LOC
CE 1408 SilverCity Metropolis Burnaby 1 10 5 1 10 1 11 1 CE 1405 Colossus Langley (IMAX) Langley 1 18 5 1 19 1 11 1 CE 1407 SilverCity Mission - Mission Mission 1 12 3 1 12 1 6 1 CE 1144 Galaxy Chilliwack* Chilliwack 1 8 4 1 8 1 3 1 AF 500 Cottonwood 4 Chilliwack 1 4 AF 501 Caprice 4 White Rock 1 4 AF 502 Rialto Twin White Rock 1 2 AF 504 Hollywood 3 Delta 1 3 CE 1146 Cineplex Odeon Westshore Langford 1 7 4 1 7 1 3 1 ET 87 Capitol 6 Cinemas Victoria 1 6 2 1 6 ET 97 Empire University 4 Cinemas Victoria 1 4 2 1 4 1 4 CE 1129 Cineplex Odeon Victoria 1 7 2 1 7 1 4 1 CE 1417 SilverCity Victoria Victoria 1 10 4 1 10 1 9 1 AF 503 Caprice 3 Victoria 1 3
Total Vancouver (EMA) 37 266 74 19 188 6 36 21 140 17 1 0
BALANCE BC / Yukon CE 1410 Orchard Plaza 5 - Kelowna Kelowna 1 5 2 1 4 1 LM L036 Grand 10 Kelowna 1 10 4 1 10 1 4 LM L035 Paramount Kelowna 1 3 1 3 LM L037 Capitol Kelowna (Westbank) 1 5 2 1 5 LM L028 Rialto Courtenay 1 4 2 1 4 LM L039 Showcase Campbell River 1 5 1 5 LM L006 Paramount Port Alberni 1 1 1 CE 1137 Cineplex Odeon Aberdeen Mall Kamloops 1 8 3 1 8 1 LM L033 Paramount Kamloops 1 2 1 2 FA H1 South Cariboo Theatre 100 Mile House 1 1 1 1 FA H2 Beacon Theatre Burns Lake 1 1 1 1 1 FA H3 Golden Cinema Golden 1 1 1 1 1 FA H4 Carib Theatres Quesnal 1 2 2 1 2 FA H5 Salmar Theatres Salmon Arm 1 5 3 1 5 1 2 FA H6 Tillicum Twin Theatres Terrace 1 2 2 1 2 FA H7 Royal Theatres Trail 1 1 1 1 1 FA H8 Paradise Cinemas Williams Lake 1 4 4 1 4 1 2 FA H9 Gem Theatre Grand Forks 1 1 1 1 1 FA H10 Star Cinemas Sidney 1 2 1 AF 521 Caprice Twin Duncan 1 2 AF 550 Capitol Yellowknife 1 3 AF 522 Towne Vernon 1 1 CE 1413 FP 7, Vernon Vernon 1 7 2 1 4 1 CE 1414 FP Prince Rupert Prince Rupert 1 3 CE 1415 Parkwood Mall, FP 6 Prince George 1 6 2 1 4 1 LM L052 Columbia Cranbrook 1 5 1 5 LM L053 Aurora Fort St. John 1 5 2 1 5 LM L021 Center Cinema Dawson Creek 1 1 LM L013 Penmar Pentiction 1 4 1 4 LM L026 Yukon Whitehorse 1 2 LM L027 Quanlin Whitehorse 1 2
Balance BC 31 104 36 0 0 19 69 6 20 4 0 0
Total BC 68 370 110 19 188 25 105 27 160 21 1 0
TOTAL NATIONAL 297 2,316 607 141 1,453 58 329 171 1,017 149 20 4 CE = Cineplex Entertainment ET = Empire Theatres AC = Alliance Cinemas OC = Ontario Cinemas AMC = AMC Cinemas CM = Cinemark AF = Ad Films FES = Festival Cinemas LC = Landmark Cinemas QI = Quebec Independents SS = Sports Stadium ON = Office NetworkRIO = RioCan Centre RCW = Resort Cinemas of Whistler FA = Film Ads
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TORONTO OTTAWA EDMONTON 416-539-8800 613-440-1358 780-418-7734
MONTREAL CALGARY VANCOUVER 514-868-0005 403-264-4420 604-689-3068
Mailing Address Cineplex Media, 102 Atlantic Avenue, Toronto, ON, M6K 1X9