THE WEEK at a GLANCE Yahrzeits
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THE WEEK AT A GLANCE 8:00 am Morning Service, Homestead Hebrew Chapel ENRICHING LIVES THROUGH COMMUNITY, Sunday, 1/19 ~ 22 Tevet 7:00 pm Evening Service, Helfant Chapel LIFELONG JEWISH LEARNING, & SPIRITUAL GROWTH 8:30 pm Online Parashah Study Group - Textual, Zoom Video Call Monday, 1/20 ~ 23 Tevet 7:30 am Morning Service, Homestead Hebrew Chapel Martin Luther King, Jr., Day 7:00 pm Evening Service, Helfant Chapel ELC is closed. Office is closed. Shabbat Shalom! 7:30 am Morning Service, Homestead Hebrew Chapel 21 Tevet, 5780 4:15 pm J-JEP, Classrooms Tuesday, 1/21 ~ 24 Tevet 7:00 pm Evening Service, Helfant Chapel 7:30 pm Board of Trustees Meeting, Zweig Library This week’s parashah is Shemot. 8:30 pm Special Online Parashah Study Group - Torah and Modern Life, Zoom 7:30 am Morning Service, Homestead Hebrew Chapel 12:15 pm Life and Text: Weekly Parashah Study, Lehman Center Friday, January 17, 2020 Youth Services Wednesday, 1/22 ~ 25 Tevet 7:00 pm Evening Service, Helfant Chapel 7:30 pm Jewish and Black Jam Session, Stofman and Zweig Libraries Candle lighting 5:02 p.m. Saturday 7:30 am Morning Service, Homestead Hebrew Chapel Kabbalat Shabbat 6:00 pm 4:15 pm J-JEP, Classrooms 10:00-10:30 am - Meet in Thursday, 1/23 ~ 26 Tevet 7:00 pm Evening Service, Helfant Chapel Helfant Chapel the Shear Youth Lounge 7:30 pm How To Be An Antiracist Book Club Meeting, Eisner Commons Jews For Justice Dinner 7:00 pm or Rice Gym. Friday, 1/24 ~ 27 Tevet 7:30 am Morning Service, Homestead Hebrew Chapel Samuel and Minnie Hyman Ballroom Scholar-In-Residence Weekend 6:00 pm Hod veHadar Instrumental Kabbalat Shabbat, Helfant Chapel Toddler - Pre-K with Manny Theiner Candle lighting 5:10 pm 7:00 pm Shabbat Dinner with Rabbi Jeffrey Schein, Samuel and Minnie Hyman Ballroom 10:30 am - 12:00 pm Jews For Justice 1st - 5th Grade Dinner 7:00 pm Hoffman & Zweig Libraries, 3rd floor 6:30 am Early Morning Shabbat Service, Homestead Hebrew Chapel Eisner Commons 9:30 am Shabbat Morning Service, Faye Rubenstein Weiss Sanctuary Mini-Minyan, Pre-K - 2nd Grade Saturday, 1/25 ~ 28 Tevet 10:00 am Youth Tefillah, Meet in Shear Youth Lounge, then to respective services Jews For Justice Pre-K - K Dinner 7:00 pm Youth Tefillah 10:45 am Family Shabbat Service for Parents & Children up to Nine Years Old, TBA 11:15 am - 12:00 pm Scholar-In-Residence Weekend 12:15 pm Congregational Kiddush, Samuel and Minnie Hyman Ballroom Eisner Commons Baby Naming for May & Ari 12:45 pm Shabbat Shi’ur - Rabbi Jeffrey Schein - “Text Me: Ancient Jewish Wisdom Homestead Hebrew Chapel Chester Meets Contemporary Technology,” Samuel and Minnie Hyman Ballroom Jews For Justice Pre-K - K After-Dinner 7:30 pm rd th Havdalah 6:11 pm 3 - 5 Grade Youth Tefillah 4:40 pm Minhah, Homestead Hebrew Chapel Preschool 10:30 am - 12:00 pm 5:05 pm Se’udah Shelishit, in the Eisner Commons th 5:50 pm Ma’ariv, Homestead Hebrew Chapel Jews For Justice Pre-K - 5th Grade After-Dinner 8:15 pm Youth Lounge, 4 floor Rice Gym Yahrzeits FOR THE WEEK OF JAN. 18 - 24, 2020 21 - 27 TEVET, 5780 The following Yahrzeits will be observed today and in the coming week. This list comprises those dear departed for whom there Saturday, January 18, 2020 are dedicated plaques in our praying spaces, and those for whom contributions have been made to have their names listed here. Fania A. Abramkina Juel Farkas Max E. Kaufman Belle Roth Harry Spector Havdalah 6:03 p.m. Isadore Adelsman David Fingeret Edith Kertman Morton Rubin Milton Stein Nathan Louis Adler Paul Foreman Elizabeth H. Kramer Kate Sable Ralph Steinberg Early Morning Shabbat Service 6:30 am Ida S. Amdur Genevieve Freiser Fonda Floris Kurtz Berel Louis Sachs Norbert Stern Homestead Hebrew Chapel David Avner Gertrude K. Friedlander Abe Laufe Herman Joseph Sahl David Stuart David Bachner Irving Friedman Joel D. Launer Mina Salem Virginia Tanur Shabbat Morning Service 9:30 am Jacobo Baron Isadore L. Friedman Sol Lieber Blanche Schnitzer Morris Topolsky Faye Rubenstein Weiss Sanctuary Simon Beigel Celia Goldberg Murray S. Love Samuel L. Schnitzer Anna Trau Dora Bennett Ruth Goldberg Sara Marmins Lawrence Schuster Mae S. Wagner Congregational K iddush 12:15 pm Leon Bluestone Daniel David Gottlieb Blanche Mazur David Shapiro Lena Waltuch Nathalia D. Buchman Esther R. Greenberg Jennie Miller Isadore Sherman Michael M. Wolfe Samuel and Minnie Hyman Ballroom Jesse Carlis Vivien S. Greenberg Mendel Miller Samuel Sherman Meyer Yoselovitz Please refrain from using Esther P. Cohen Malye Hausrath Rose Mirskey Essie Shore Jeanette R. Young New Tunes Workshop 12:45 pm electronic devices in the Esther R. Cohen Ethel Tucker Heiss Pauline Moravitz Ida Shurin Charles Zalevsky Samuel and Minnie Hyman Ballroom synagogue during Shabbat Bessie Coltin Richard S. Heitner Louis B. Moritz Bernard Siegel Harry Leonard Zionts and holidays. Jacob B. Coltun William Henry Bessie Pudles William N. Silverman Milton Zlotnik Minhah 4:30 pm Thank you. Abraham N. Cooperman Abrahm C. Hepps Eva Regenstein Freida G. Singer Homestead Hebrew Chapel Margaret H. B. Edelman Ida Hertz Chuck Rosen Esthyr N. Slesnick Charles Elbling Arnold Huttner Rachel Rosen Samuel H. Smith Se’udah Shelishit 4:55 pm Harry S. Farber Nellie Jaffee Sara Rosen Rachael Smolar Eisner Commons William R. Fargotstein Bernard S. Kamins Ben Rosenbloom Sam Solow Please look for this symbol inside Ma’ariv 5:40 pm for info on accessible entrances at 5915 BEACON STREET ° PITTSBURGH, PA 15217 ° 412.421.2288 ° BETHSHALOMPGH.ORG Homestead Hebrew Chapel Beth Shalom. SHABBAT SHALOM The Rabbi’s Assistant answers questions that someone might be too shy to ask. Rabbi Adelson joins the Officers and Trustees in welcoming all members and guests to our services. We look forward to seeing you again soon. What Did Ida Cohen Rosenthal Do of Note? All are welcome to the congregational kiddush, immediately following services in the The Jewish Women’s Archive reminded us to celebrate on Jan. 9 the birth in 1886 near Minsk in Russia of Ida Kaganovitch (later Cohen). At age 16 Ida went off to Warsaw to work as a dressmaker and study math and Russian in the evenings. At age Samuel and Minnie Hyman Ballroom. 18, she immigrated to New Jersey with her sister Ethel. Being impecunious made her uncomfortable, so she bought a Singer sewing machine on installments and opened a shop in Hoboken as a seamstress. In 1906 she married William Rosenthal, already This week’s Se’udah Shelishit will be sponsored by Anonymous in appreciation of the an early ready-to-wear manufacturer. By 1918 they had moved the shop to Washington Heights and employed 20 seamstresses. rabbi’s tisch. Business boomed during WWI, and in the 1920s Ida and William and their new business partner Enid Bisset opened a custom dress shop, naming it Enid Frocks. Now, this was the time of the flappers and the look was “boy form.” But the shop owners didn’t like making dresses to fit over bound-up ladies’ chests. So they invented a new undergarment to support and separate, OUR CONGREGATIONAL FAMILY differentiating the appearance of their dresses from those “boy forms.” They called it “maiden form.” The new company was originally the Enid Manufacturing Company, and they gave away their undergarments when folks bought individually-made dresses. Soon, though, the popularity of the underwear out-stripped outerwear and they gave up dressmaking. Refuah Shelemah to In 1928, they sold 500,000 units of their undergarments. In 1930, the company was renamed the Maiden Form Brassiere Company. By the end of the 1930s, their products were in department stores around the world. Ms. Bisset retired, and the Dee Selekman, as she wows (we imagine) the physical ther apists with her powers and Rosenthals ran the company together, with William working on design and creating new products (for soon-to-be and new mothers, for instance) and inventing the sizing system still used today, while Ida ran the business including union negotiations abilities. and creating assembly-lines. (In 1930 their son Lewis, born 1907, passed away; their daughter Beatrice had been born in 1916.) It was Ida who made the company the first intimate-apparel company to advertise widely. In 1949, they launched their ad cam- paign, “I dreamed I …___… in my Maidenform bra,” showing such possibilities as “drove a chariot,” “‘went to blazes’ as a firefighter,” “won the election,” and “barged down the Nile.” The campaign ran for 20 years, right into the bra-burning genera- tion. Ida ran the company with a firm hand. Under five feet tall, she commanded others to sit when addressing her. Time magazine in 1960 quoted her, “Quality we give them. Delivery we give them. I add personality.” Ida oversaw business in over 100 countries, and in 1963 visited the Soviet Union in an industrial study exchange team. She was active in nonprofits, as well, and she and William founded Boy Scout Camp Lewis in NJ, and established NYU’s Judaica and Hebraica Library, among many other accomplishments. (Her father and brothers also would become successful in A. Cohen & Sons in New York, selling clocks, silverware, and cut glass.) William Rosenthal passed away in 1958, and Ida became the president and later also chair of the board. After a stroke in 1966 she stayed on as honorary chair until she passed away on IMPORTANT: Stand up for the values and strength of the Conservative March 29, 1973. Their daughter Beatrice inherited the company, which is now run by Ida’s granddaughter Elizabeth Coleman.