WWW.IBISWORLD.COM Paper Mills in the US May 2017 1
Paper jam: Foreign competition and declining demand for paper will plague industry mills
This report was provided to IBISWorld Staff Member (2127139711) by IBISWorld on 26 October 2017 in accordance with their licence agreement with IBISWorld
IBISWorld Industry Report 32212 Paper Mills in the US May 2017 Anya Cohen
2 About this Industry 17 International Trade 36 Key Statistics 2 Industry Definition 20 Business Locations 36 Industry Data 2 Main Activities 36 Annual Change 2 Similar Industries 22 Competitive Landscape 36 Key Ratios 3 Additional Resources 22 Market Share Concentration 37 Industry Financial Ratios 22 Key Success Factors 4 Industry at a Glance 22 Cost Structure Benchmarks 38 Jargon & Glossary 24 Basis of Competition 5 Industry Performance 25 Barriers to Entry 5 Executive Summary 26 Industry Globalization 5 Key External Drivers 7 Current Performance 28 Major Companies 9 Industry Outlook 28 Verso Corporation 11 Industry Life Cycle 31 Operating Conditions 13 Products & Markets 31 Capital Intensity 13 Supply Chain 32 Technology & Systems 14 Products & Services 33 Revenue Volatility 15 Demand Determinants 34 Regulation & Policy 16 Major Markets 34 Industry Assistance www.ibisworld.com | 1-800-330-3772 | [email protected] WWW.IBISWORLD.COM Paper Mills in the US May 2017 2 About this Industry
Industry Definition The Paper Mills industry manufactures newsprint, packaging material and paper in paper mills from pulp, a household papers. These products are fibrous material derived from wood. sold in bulk to individual consumers, Mill operators may manufacture their businesses and downstream own pulp or purchase it. Industry manufacturers who may further convert products include paper rolls and reams, the industry’s products into specialty including printing and writing paper, paper products.
Main Activities The primary activities of this industry are Manufacturing rolls of printing paper, writing paper, packaging paper and industrial paper from pulp Manufacturing clay-coated paper Manufacturing absorbent sanitary and tissue paper Manufacturing newsprint
The major products and services in this industry are Facial tissue Napkins Newsprint Paper towels Toilet tissue Other sanitary products
Similar Industries 32211 Wood Pulp Mills in the US Industry operators manufacture pulp from woodchips but do not manufacture paper or paperboard.
32213 Paperboard Mills in the US Industry operators manufacture cardboard from pulp and recycled materials.
32222 Coated & Laminated Paper Manufacturing in the US Industry operators purchase paper from mills and treat it by coating and laminating it. The industry also manufactures paper bags and sacks.
32223 Office Stationery Manufacturing in the US Industry operators convert purchased paper and paperboard into office stationery. Some mills may convert their own paper into stationery products.
32229a Sanitary Paper Product Manufacturing in the US Industry operators purchase sanitary paper from mills and convert it into various tissue products. Some mills may convert their own sanitary paper.
32229b Paper Product Manufacturing in the US Industry operators purchase paper from mills and convert it into various paper products.
42411 Paper Wholesaling in the US Industry operators purchase paper rolls from manufacturers and distribute them to retailers or directly to customers. Some large clients may bypass the wholesaler and buy directly from mills.
Provided to: IBISWorld Staff Member (2127139711) | 26 October 2017 WWW.IBISWORLD.COM Paper Mills in the US May 2017 3
About this Industry
Similar Industries 42412 Office Stationery Wholesaling in the US continued Industry operators purchase stationery from manufacturers and distribute it to retailers and customers.
Additional Resources For additional information on this industry www.afandpa.org American Forest & Paper Association www.icfpa.org International Council of Forest & Paper Associations www.gonpta.com National Paper Trade Association www.paperage.com PaperAge Magazine www.pulpandpaper.net PulpandPaper.net
IBISWorld writes over 1000 US industry reports, which are updated up to four times a year. To see all reports, go to www.ibisworld.com
Provided to: IBISWorld Staff Member (2127139711) | 26 October 2017 WWW.IBISWORLD.COM Paper Mills in the US May 2017 4 Industry at a Glance Paper Mills in 2017
Key Statistics Revenue Annual Growth 12-17 Annual Growth 17-22 Snapshot $43.8bn -2.8% -2.5% Profit Exports Businesses $2.1bn $7.6bn 132
Revenue vs. employment growth Demand from paper manufacturing Market Share Verso Corporation 5 6
7.8% 3 0 0
-5 -3
% change % change -6 -10 -9
-15 -12 Year 09 11 13 15 17 19 21 23 Year 10 12 14 16 18 20 22 Revenue Employment SOURCE: WWW.IBISWORLD.COM p. 28 Products and services segmentation (2017)
Key External Drivers 6.9% Napkins Demand from paper 24.4% manufacturing 11.8% Newsprint Corporate profit Facial tissue Price of paper Percentage of services conducted online 14.9% Trade-weighted index Paper towels
21.7% Toilet tissue
p. 5 20.3% Other sanitary products SOURCE:SOURCE: WWW.IBISWORLD.COM WWW.IBISWORLD.COM
Industry Structure Life Cycle Stage Decline Regulation Level Heavy Revenue Volatility Low Technology Change Medium Capital Intensity Medium Barriers to Entry High Industry Assistance Medium Industry Globalization Medium Concentration Level Low Competition Level High
FOR ADDITIONAL STATISTICS AND TIME SERIES SEE THE APPENDIX ON PAGE 36
Provided to: IBISWorld Staff Member (2127139711) | 26 October 2017 WWW.IBISWORLD.COM Paper Mills in the US May 2017 5 Industry Performance Executive Summary | Key External Drivers | Current Performance Industry Outlook | Life Cycle Stage
Executive The Paper Mills industry has struggled downstream operators to trade up to Summary over the past five years due to high-quality paper, the rising number of competition from foreign paper services conducted online has continued manufacturers and persistently declining to pressure demand for industry goods. demand for paper products. Industry Over the five years to 2017, the operators have toiled with concerns percentage of services conducted online surrounding the increasing popularity of has increased at an annualized rate of online communication, which has 13.4%, which means that more significantly reduced demand for consumers are turning to the internet traditional paper products. Furthermore, than ever before. Due to the increasingly operators in the United States are no digital landscape of the United States, longer the world’s largest producers of fewer consumers are using paper for paper, having been overtaken by Chinese things like advertising or communication. This trend has pressured downstream demand for industry products, and in The rising percentage of services conducted 2017, IBISWorld estimates that industry online continues to prolong the industry’s revenue will decline 0.4%, along with a 4.1% increase in the percentage of gradual decline services conducted online. Over the five years to 2022, the manufacturers, which has caused industry will continue to encounter industry exports to decline. As a result of challenges, particularly as paper these negative trends, IBISWorld purchases from print publishing estimates that revenue for the Paper industries gradually wane. Demand for Mills industry has fallen at an annualized paper products may not change rate of 2.8% over the five years to 2017, significantly, but the increasing presence totaling $43.8 billion. of digital office communication Over the five years to 2017, the platforms will certainly remain a industry has suffered from slowed growing threat to industry revenue going demand from downstream markets amid forward. As a result of this competitive vastly reduced spending on nearly all pressure, IBISWorld expects industry forms of commercial and industrial paper revenue to decline at an annualized rate products. Despite an increase in of 2.5% over the five years to 2022, corporate profit, which has enabled totaling $38.6 billion.
Key External Drivers Demand from paper manufacturing Corporate profit Paper product manufacturing industries Purchases of paper products can vary are significant users of paper mill depending on the level of activity in key products. An increase in activity and downstream markets, such as finance, revenue for these downstream industries advertising and publishing industries. indicates growing demand for paper rolls Corporate profit growth typically and reams, which will positively affect improves business sentiment, mill operators. Demand from paper encourages business expansion and manufacturing is expected to increase in increases demand for the industry’s 2017, representing a potential products. Corporate profit is expected to opportunity for the industry. increase in 2017.
Provided to: IBISWorld Staff Member (2127139711) | 26 October 2017 WWW.IBISWORLD.COM Paper Mills in the US May 2017 6
Industry Performance
Key External Drivers Price of paper is expected to increase in 2017, posing a continued Industry revenue largely depends on the potential threat to the industry. retail price of the goods produced. Changes in the domestic prices of Trade-weighted index printing and writing paper cause The trade-weighted index (TWI) measures fluctuations in revenue, with higher the value of the US dollar relative to the prices resulting in growing revenue and currencies of its largest trading partners. If lower prices cutting into the industry’s the TWI decreases, the relative prices of US revenue and profit margins. The price of exports decrease and the prices of imports paper is expected to increase in 2017. increase, benefiting industry exports and decreasing foreign competition. However, Percentage of services conducted online an increase in the TWI can benefit industry The widespread use of online media has players who purchase inputs (e.g. pulp) resulted in a net reduction in from abroad. Since many of the industry’s stationery, letters, business forms, largest paper mills produce their own pulp, envelopes and other paper products. the TWI primarily affects the balance of This trend has reduced downstream trade in the industry’s final products and demand for the Paper Mills industry, therefore has a net negative effect on adversely affecting revenue. The industry revenue. The trade-weighted index percentage of services conducted online is expected to increase in 2017.
Demand from paper manufacturing Corporate profit
6 30
3 20 0
-3 10
% change -6 % change 0 -9
-12 -10 Year 10 12 14 16 18 20 22 Year 10 12 14 16 18 20 22
SOURCE: WWW.IBISWORLD.COM
Provided to: IBISWorld Staff Member (2127139711) | 26 October 2017 WWW.IBISWORLD.COM Paper Mills in the US May 2017 7
Industry Performance
At the end of the previous decade, China Current claimed the United States’ long-held Industry revenue title of world’s largest paper Performance 5 manufacturing industry. Chinese manufacturers have consistently invested in the latest paper 0 manufacturing infrastructure, creating a highly competitive environment for -5
international trade of paper products. % change Over the five years to 2017, the domestic -10 Paper Mills industry continued to battle growing foreign competition and -15 declining domestic demand, which cut Year 09 11 13 15 17 19 21 23 into industry revenue. Furthermore, the increasingly digital landscape of the SOURCE: WWW.IBISWORLD.COM United States further reduced industry demand, as more consumers sourced IBISWorld estimates that industry their reading material online and revenue has declined at an annualized engaged in digital communication. As a rate of 2.8% over the five years to 2017, result of these negative trends, totaling $43.8 billion.
Industry Several factors can weaken the global projected to experience a relatively consolidation competitiveness of US paper mills, the modest 0.4% revenue decline. most important of which are the strength As a result of increased competition of the US dollar and the cost of federal and pressured profit, total industry regulatory compliance; in both of these establishments and total industry areas, US producers have struggled to employment have both fallen over the past compete with foreign markets. The US five years. Industry establishments have dollar has strengthened in recent years, declined at an annualized rate of 1.8% but environmental regulations have put over the five years to 2017, totaling 209. US paper products at a disadvantage Similarly, total industry employment has compared with paper products sold at far declined at an annualized rate of 3.0%, to lower wholesale rates among developing 55,437 workers during the same period. economies. As the US dollar appreciates The gradual appreciation of the US dollar against the currencies of its largest is reflected in the declining export volume trading partners, industry products will for the industry. Operators exported $9.5 become comparatively more costly for billion in paper products in 2012. In 2017, foreign countries to purchase. Therefore, however, total exports will only reach an developing economies have directed their estimated $7.6 billion, falling at an focus inward to manufacture comparable annualized rate of 4.3% during the products using lower-paid labor and five-year period. In addition, total imports facing fewer regulatory obstacles. In dropped at an annualized rate of 3.1% over 2017, domestic mills will likely benefit the past five years, falling from $9.1 billion from current rates of exchange and are in 2012 to $7.8 billion in 2017.
Provided to: IBISWorld Staff Member (2127139711) | 26 October 2017 WWW.IBISWORLD.COM Paper Mills in the US May 2017 8
Industry Performance
Downstream demand Downstream demand from publishing and paper converting industries is the main Despite rising corporate indicator of demand conditions for paper mills. The majority of paper manufactured profit, operators have in the United States is destined for struggled to generate downstream manufacturing, paper product consistent revenue growth and personal care industries; therefore, revenue prospects for mills will fall when production of paper products, publishing their heavy paper production activities materials and home goods falls. Demand toward additional gloss and specialty for paper is also dictated by economic paper manufacturing. factors, such as business confidence, which The price of paper is an important reflects the use of paper products in measure of industry profitability. business activity. When confidence is IBISWorld estimates that the wholesale down, demand for all products that support index price of paper has slightly businesses will decrease. decreased at an annualized rate of 0.4% Paper in the United States is in the over the five years to 2017. Generally midst of a long-term decline due to weak speaking, selling paper products at a conditions in downstream industries higher price will give industry operators such as commercial printing, stationery greater leeway to spend money on manufacturing and paper product added capital investments and retailing. Paper product manufacturing machinery repairs; in some cases, it experiences fierce competition from the may encourage operators to hire more increasing popularity of electronic labor. Moreover, aggregate corporate communication media. According to profit is also important for industry IBISWorld estimates, the percentage of operators. Total corporate profit serves services conducted online has increased as a general indicator for the strength from 7.9% of all services in 2012 to 14.8% of the US economy; increases in of all services in 2017. Digital media has corporate profit growth generally imply fundamentally shifted the needs of most that there is a higher level of white- US consumers away from physical collar business activity. Since office newspapers, magazines, books and letter affairs depend heavily on paper mail in favor of online news, e-books and products to operate, increasing other tablet-based content. While the corporate profit represents a potential digital age has reduced consumer need growth opportunity for the industry. for these paper-based resources, many However, despite total corporate profit consumers have increased their projected to increase at an annualized purchases of glossed and matte paper for rate of 0.7% over the five years to 2017, digital photography purposes. Paper industry operators have struggled to mills have responded by transitioning generate consistent revenue growth.
Provided to: IBISWorld Staff Member (2127139711) | 26 October 2017 WWW.IBISWORLD.COM Paper Mills in the US May 2017 9
Industry Performance
Over the next five years, revenue for the communication will further diminish Industry Paper Mills industry is projected to paper consumption in the United States Outlook decline at an annualized rate of 2.5% to and abroad. This trend could spell $38.6 billion. During the latter half of the long-term decline across many of the period, growing use of electronic industry’s paper product lines.
Brief relief Improvements in corporate profit, the index price of paper and total exports are Growing preference for projected to yield only a 1.6% revenue decline in 2018, which is a slower rate of electronic communication decline than is expected throughout the will continue to hamper rest of the five-year period. Gradual revenue improvements in general economic activity, consumer spending and underlying consumer confidence will likely drive a products will be particularly vulnerable general increase in the manufacturing of not only to digital communications, but nondurables over the next five years. This also to imports, especially from countries factor will also drive greater demand for with lower costs and developing paper packaging products, providing the industry manufacturing capacity, such as China, with small growth opportunities. Indonesia and Mexico. Paper mills in the However, growing consumer United States will be forced to emphasize preference for electronic communication higher-quality gloss paper products and document archival will continue to instead of bulk paper reams, which hamper industry revenue. In particular, typically account for the majority of sales to print media publishers, which industry revenue. Gloss paper products currently represent the majority of the are still essential for photography, cards industry’s total revenue, are expected to and other materials in which fall over the five years to 2022. These presentation is essential.
Restructuring and While revenue is expected to gradually due to intensifying import competition. profit decline, industry profit fluctuations have Overall, profit is not expected to suffer not been particularly severe since 2012. immensely over the five years to 2022, However, major bankruptcies and provided that mills continue their trend restructuring efforts occurred over the of merger and acquisition activity. past five years, leading to industry profit IBISWorld projects industry profit will dipping to a low 3.9% in 2015. There is fall only slightly to 4.5% by the end of potential for operators to achieve higher the period. profit over the next five years, as Some restructuring efforts may unprofitable operators continue to leave continue among operators over the next the industry at a steady rate. Paper mills five years, although the previous wave of will likely experience stable input costs major bankruptcies seems to have due to fairly consistent supplies of pulp subsided. Nevertheless, continued material. However, there will be declines in both the number of increasing pressure on mills to maintain establishments and total employment or reduce prices for industry products, will persist as the industry becomes
Provided to: IBISWorld Staff Member (2127139711) | 26 October 2017 WWW.IBISWORLD.COM Paper Mills in the US May 2017 10
Industry Performance
Restructuring and leaner and as digital platforms gradually decline at an annualized rate of 3.1% profit continued reduce the industry’s overall presence. during the period to total 47,285 workers Industry establishments are expected to over the next five years. Moreover, decline at an annualized rate of 3.7% to unexpected increases in competition 173 over the five years to 2022. Similarly, from foreign timber industries may total employment is anticipated to accelerate this decline.
Trade There remains some uncertainty over the strength of the US dollar going forward. The decreasing value of IBISWorld estimates that the dollar will marginally depreciate in value on the the dollar will likely cause foreign exchange market, declining at a imports to continue to slow annualized rate of 0.3% over the five decline years to 2022. The decreasing value of the dollar will likely cause imports to continue to decline, as the weaker currency will projected to continue fading during the allow for fewer paper purchases per dollar. period, falling at an annualized rate of 0.4% Over the five years to 2022, IBISWorld to $7.4 billion. In 2022, IBISWorld estimates that total industry imports will estimates that exports will constitute 19.2% decline at an annualized rate of 1.7%, of revenue, while imports will account for totaling $7.1 billion. Exports are also 18.6% of total domestic demand.
Provided to: IBISWorld Staff Member (2127139711) | 26 October 2017 WWW.IBISWORLD.COM Paper Mills in the US May 2017 11
Industry Performance Life Cycle Stage Industry value added is declining, while the economy as a whole is growing The number of industry operators is declining Bulk paper purchases are declining due to reduced print publishing
20 Maturity Quality Growth Key Features of a Decline Industry Company High growth in economic consolidation; importance; weaker companies Revenue grows slower than economy level of economic close down; developed Falling company numbers; large fi rms dominate importance stable technology and markets Little technology & process change Declining per capita consumption of goods 15 Stable & clearly segmented products & brands % Growth in share of economy in share % Growth
10
Quantity Growth Many new companies; minor growth in economic importance; substantial 5 technology change
0 Paperboard Mills Wood Pulp Mills Electric Power Transmission
Printing -5 Paper Mills Decline Newspaper Publishing Shrinking economic importance
-10 -10 -5 0 5 10 15 20 % Growth in number of establishments
SOURCE: WWW.IBISWORLD.COM
Provided to: IBISWorld Staff Member (2127139711) | 26 October 2017 WWW.IBISWORLD.COM Paper Mills in the US May 2017 12
Industry Performance
Industry Life Cycle The Paper Mills industry is in the decline The emergence of electronic document stage of its life cycle. IBISWorld forecasts distribution and the economic growth that industry value added, which of the internet have put pressure on This industry measures the industry’s contribution to paper mills by giving consumers a new is Declining the overall economy, will decline at an way to interact with content. annualized rate of 3.1% over the 10 years Additionally, publishing and paper to 2022. By contrast, GDP is forecast to converting industries have also entered grow an annualized 2.0% during the a decline stage of their economic life same period. Industry value added has cycle, creating weak demand conditions been falling consistently for over 10 for the paper manufacturing industry. years. In addition, the industry has Paper varieties and grades consumed experienced chronic declines in total by other manufacturing industries have revenue, total enterprises, industry not changed much over the years, with employment, exports and wages paid. some improvements in the quality, Per capita consumption of paper in the durability and gloss additives. However, United States has fallen due to declining the overall use of paper has remained demand across nearly all downstream unchanged, limiting market expansion paper product manufacturing industries. for companies.
Provided to: IBISWorld Staff Member (2127139711) | 26 October 2017 WWW.IBISWORLD.COM Paper Mills in the US May 2017 13 Products & Markets Supply Chain | Products & Services | Demand Determinants Major Markets | International Trade | Business Locations
Supply Chain KEY BUYING INDUSTRIES 32222 Coated & Laminated Paper Manufacturing in the US Paper manufacturers purchase paper that is then treated and laminated into various paper products. 32223 Office Stationery Manufacturing in the US Stationery manufacturers purchase paper processed by mills for paper stationery goods, including envelopes, schoolbooks, calendars, letterpress paper and embossed paper. 32229a Sanitary Paper Product Manufacturing in the US Sanitary paper product manufacturers purchase absorbent tissue paper that is then converted into sanitary paper products. 32229b Paper Product Manufacturing in the US Paper product manufacturers purchase paper to convert into labels and various other paper products. 32311 Printing in the US Printing companies purchase paper rolls or stationery for bulk printing. 42411 Paper Wholesaling in the US Paper wholesalers purchase paper rolls for distribution to enterprise customers and the retail sector. 51111 Newspaper Publishing in the US Newspaper publishers purchase newsprint to produce newspapers. 51113 Book Publishing in the US Book publishers purchase paper to be used in the production of books. 51114 Database & Directory Publishing in the US Database and directory publishers purchase uncoated ground paper to be used in publishing.
KEY SELLING INDUSTRIES 22112 Electric Power Transmission in the US Electricity is necessary for paper mills to perform manufacturing activities. 32211 Wood Pulp Mills in the US Since pulp is the major raw material used for papermaking, wood pulp mills are an essential resource for paper mills. 32518 Inorganic Chemical Manufacturing in the US Some mill operators manufacture their own pulp and coated paper; thus, operators may require inorganic chemicals to aid the pulp production process. 32519 Organic Chemical Manufacturing in the US Papermaking requires chemicals, particularly organic chemicals used to coat the paper, during the production process. 42383 Industrial Machinery & Equipment Wholesaling in the US Papermaking requires heavy machinery, which is usually purchased from wholesalers and sometimes purchased directly from manufacturers. 56292 Recycling Facilities in the US Recycled paper can be used to produce pulp and paper and is purchased from recycling facilities.
Provided to: IBISWorld Staff Member (2127139711) | 26 October 2017 WWW.IBISWORLD.COM Paper Mills in the US May 2017 14
Products & Markets
Products & Services Products and services segmentation (2017)
6.9% Napkins 11.8% 24.4% Facial tissue Newsprint
14.9% Paper towels
21.7% 20.3% Toilet tissue Other sanitary products
Total $43.8bn SOURCE: WWW.IBISWORLD.COM
Communication papers IBISWorld estimate that this segment The communication papers category represents 24.4% of industry revenue. consists of a wide range of coated and uncoated printing and writing papers that Personal care products are typically used for both private and Personal care products are an important commercial use. Printing and writing part of the industry’s product lineup and, papers are used for commercial printing, depending on the product, are commonly stationery, office and business printing, made by fluffing and bleaching high business forms, envelopes and newspaper quantities of pulp. This category includes and trade book publishing. Other papers bathroom tissue, paper towels, facial accounted for in this product group tissues and other sanitary tissue include bristol papers, which are a heavy- products. Additionally, disposable duty alternative to traditional paper and diapers, training pants, sanitary napkins, are typically used to make greeting cards feminine care products and incontinence and book covers. Newsprint, which is pads are included in this product line. typically made using a low-cost, uncoated Due to the noncyclical demand for and very light grade of paper, is also consumer staples produced within the manufactured by paper mills. Due to the segment, revenue for household and continued transition toward digital media sanitary papers has increased over the and communication, printing and writing past five years. As revenue from papers have declined slightly as a share of traditional office paper products wanes, revenue over the past five years. personal care products will continue to This segment also includes sales of increase as a share of industry revenue coated paper, which is made by applying going forward. In 2017, IBISWorld a thin layer of matte, semi-matte or estimates that toilet tissue will represent gloss sheen to the paper. Coated paper is the largest share of personal care commonly used for magazines, labels, products, at 21.7% of total industry tabs and books. Demand for coated revenue, followed by paper towels with paper remains high for gloss printing 14.9%, facial tissue at 11.8% and napkins purposes, although digital media with 6.9%. All other personal care continues to erode this segment at an products are estimated to account for increasingly fast rate. In 2017, 20.3% of total industry revenue in 2017.
Provided to: IBISWorld Staff Member (2127139711) | 26 October 2017 WWW.IBISWORLD.COM Paper Mills in the US May 2017 15
Products & Markets
Demand Paper rolls produced by the industry are years, with lower tariffs, free trade Determinants intermediate products that are vertically agreements and fluctuating dollar integrated into the products of other strength all contributing to the industry’s paper converting, publishing and uncertain market foothold. This trend manufacturing industries. Demand for has resulted in an increasing number of the industry’s paper products strongly operators offshoring production to take depends on downstream demand from advantage of lower manufacturing costs, these industries, as well as demand from thereby reducing manufacturing activity overseas manufacturing industries that at the domestic level. As long as require many of the industry’s other offshoring practices and import levels intermediate products. continue to increase within paper conversion and publishing processes, Domestic manufacturing activity demand for domestic paper rolls will The majority of the paper produced in continue to suffer regardless of overall the United States is processed into market conditions. converted paper products for publishing newspapers, books, magazines, Foreign manufacturing activity directories and greeting cards. The level The United States is currently the of activity in these downstream industries second-largest paper producer in the will generally dictate demand for paper world, next to China. As a result, sudden rolls. Demand among downstream shocks to the global economy that impact industries is influenced by paper consumption abroad will have a macroeconomic factors, including the significant impact on the success of overall strength of business activity in the domestic paper mills. Demand for paper United States, consumer and business products depends on manufacturing sentiment and the level of import activity in the destination country and penetration in each respective the value of the destination country’s downstream industry. Demand for end currency relative to the dollar. products such as office stationery, packaging, high-quality imaging paper, Consumer preferences magazines and books increases during The paper industry has experienced some periods of economic expansion, which controversy in the past. The production benefits manufacturers of these products. process of paper, from start to finish, has However, this trend can be offset by attracted criticism among the overall level of import penetration. environmentalists for the toxic chemicals When import competition in downstream used and the upstream methods through manufacturing industries increases, which industry operators collect timber. domestic manufacturers may no longer High quantities of water, energy and produce their products at the same chemicals are needed to produce sheet quantities. This will ultimately reduce paper, while vast stretches of natural domestic manufacturing demand for timber are required to produce paper inputs such as paper. When the US dollar products. Environmental movements appreciates relative to foreign currencies, have protested the use of chemical imports become relatively cheaper and bleaching agents in paper products as will lead to increased demand for well as the industry’s lack of self-policing imported products instead of domestic in terms of reforestation efforts. products. Paper manufacturing in the The overall impact of environmental United States has experienced intense protests has been minimal, but the competition from foreign markets for decreasing use of paper products has
Provided to: IBISWorld Staff Member (2127139711) | 26 October 2017 WWW.IBISWORLD.COM Paper Mills in the US May 2017 16
Products & Markets
Demand indirectly served to reduce the amount of production no longer possesses the same Determinants chemicals used and the quantity of reputation as being inherently destructive continued natural timber gathered during the along the supply chain. production process. Although only some Aside from environmental concerns, companies engage in reforestation efforts other consumer preferences have and create “natural” paper products that affected demand for paper over the do not use chemical bleaches and dyes, past 10 years. The transition toward paper recycling has become a major digital communication and online opportunity for industry operators. In cloud storage has significantly reduced 2016, 67.2% of all US paper was demand for office stationery and recovered to be used for future paper newspapers over the past five years. products, according to the latest data However, demand for high-quality from the American Forest and Paper imaging paper has increased alongside Association. Paper scraps are frequently the growing popularity and wider use used and its fibers are extracted to of jet-printers. The overall effect has produce a variety of pulp and paper been a decline in demand for inputs. Similarly, the paper industry in traditional paper products such as the United States is closely monitored on envelopes, business forms and the federal level by the Environmental application forms, but a steady Protection Agency (EPA) ensuring that increase in demand for technology- any resources used in production are supporting products such as clay strictly controlled. As a result, paper coated printing and converting papers.
Major Markets Major market segmentation (2017)
17.3% Exports 43.0% Print publishers and other end users
39.7% Wholesalers and brokers
Total $43.8bn SOURCE: WWW.IBISWORLD.COM
Print publishers and other end users offices and have the scale to buy direct Large publishers of books, newspapers, from industry operators. Downstream journals, magazines and directories demand from printing industries depends represent the majority of the industry’s on the level of consumer demand for demand. The Paper Mills industry also reading materials and prevailing levels of receives direct demand from other large competition from online substitutes. end users that require paper in their Additionally, demand from other end
Provided to: IBISWorld Staff Member (2127139711) | 26 October 2017 WWW.IBISWORLD.COM Paper Mills in the US May 2017 17
Products & Markets
Major Markets users that buy directly from paper mills printing companies and other continued depends on fluctuations in corporate manufacturers before the finished profit and the percentage of services product is sent to the final customer. conducted online. Consolidation in However, new forms of online ordering publishing industries and other and order tracking software systems have downstream businesses increases demand made it increasingly cost-effective for from this market segment, as only large larger customers to buy directly from consumers are sizable enough to bypass manufacturers, bypassing the wholesaler. wholesalers and buy paper directly from As a result, the proportion of paper mills mills. Over the five years to 2017, this that sell directly to wholesalers has segment has somewhat increased as a declined over the past five years. share of revenue, as consolidation in downstream industries has allowed Exports publishers to buy paper directly from An estimated 17.3% of the industry’s total paper mills. IBISWorld estimates that revenue is generated through export sales. print publishers and other end users make While the industry has been very up the largest market in 2017, with 43.0% globalized for decades, the waning use of of total industry demand. paper in publishing industries throughout much of the developed world has reduced Wholesalers and brokers overall international trade of the Wholesalers and brokers also makeup a industry’s products. Exports represented significant share of industry revenue in 18.7% of the industry’s total revenue in 2017, with 39.7% of total demand. 2012, but this level has fallen over the past Wholesalers are a convenient distribution five years as paper mills throughout the system for paper mills; bulk shipments globe narrow their focus toward their are delivered to publishers, commercial respective domestic markets.
International Trade China overtook the US as the world’s largest producer of paper during the Industry trade balance previous decade. Global competition 15 Level & Trend within the Paper Mills industry has Exports in the intensified in the years since, with the 10
industry are rapid development of paper industries in 5 Medium and developing countries creating additional 0 Decreasing competition among the world’s largest industrialized exporters. Although the $ billion -5 Imports in the United States has historically played a industry are dual role as an importer and exporter of -10 Medium and paper products, the strengthening of the -15 US dollar has led to declines in industry Year 09 11 13 15 17 19 21 23 Decreasing exports over the past five years. Exports Imports Balance SOURCE: WWW.IBISWORLD.COM Imports The value of industry imports is domestic demand have similarly declined estimated to decrease at an annualized from 18.7% to a projected 17.3% over the rate of 3.1% between 2012 and 2017, five years to 2017. Although the US dollar totaling $7.7 billion. Imports as a share of has performed well in recent years,
Provided to: IBISWorld Staff Member (2127139711) | 26 October 2017 WWW.IBISWORLD.COM Paper Mills in the US May 2017 18
Products & Markets
International Trade overall demand for paper products has The top four importers to the United continued gradually waned in response to the States are Canada, Finland, Germany and increasing number of services conducted Korea. Imports from these countries through the internet. Declines among account for a respective 48.3%, 8.9%, downstream publishing industries have 8.8% and 4.4% of the industry’s total weakened overall demand for paper imports. Canada’s close proximity to the manufacturing, as consumers across the United States affords both countries a world transition from print newspapers long-standing trading relationship, which and magazines toward digital has been strengthened by continued alternatives. These factors resulted in bipartisan trade efforts such as the North lower demand for imported industry American Free Trade Agreement products. Additionally, the US initiated (NAFTA). Many US companies have also anti-dumping protection against coated taken advantage of Canada’s vast timber paper imports, which prevents industry resources, causing several major mills to operators from selling paper outputs at a headquarter operations in the country. cheaper price in foreign markets than Canadian imports have declined on they would normally charge in the average since 2012, falling from 55.0% domestic market. market share to 48.3% during the period. In 2015, the US Department of Korea recently replaced Japan as the Commerce reaffirmed its continued world’s fourth largest importer of imposition of countervailing duties on American paper mill products, having certain manufactured paper products established a 4.4% market share in 2017. from China and Indonesia to offset the government subsidies that each country Exports introduced through their own subsidized The value of exports is expected to manufacturing activities. Countervailing decrease over the five years to 2017, duties were imposed in accordance with falling at an annualized rate of 4.3%. the World Trade Organization (WTO), IBISWorld estimates that the industry which has a strict sanctions policy will derive 17.3% of its revenue from the against foreign attempts to engage in export of goods during 2017, decreasing dumping practices. The US International from 18.7% in 2012. The rising cost of US Trade Commission approved punitive goods on the international market has duties on Chinese and Indonesian reduced global demand for industry exports of specialty paper to the United products, and greater industrialization States. The ruling set in place margins of among foreign paper mills has reduced up to 193.3% against Chinese coated overall need for US paper products. paper products and 51.8% for Canada and Mexico are by far the most Indonesian exports to the United significant export destinations for US States. These duties are to remain in paper manufacturers, accounting for place for several years and will likely 20.7% and 18.5% of total exports in 2017, decrease the two countries’ import respectively. As NAFTA members and penetration into the United States. The geographic neighbors, these two introduction of anti-dumping countries have an extremely measures and countervailing duties advantageous position for industry trade. has been responsible for the slight China and Japan are the next largest decline in industry imports over the markets, making up a respective 8.0% five years to 2017. and 6.1% of total industry exports.
Provided to: IBISWorld Staff Member (2127139711) | 26 October 2017 WWW.IBISWORLD.COM Paper Mills in the US May 2017 19
Products & Markets
International Trade continued
Exports To... Imports From... 4.4% 8.8% Korea 6.1% Germany 8.0% Japan China 8.9% Finland 46.7% 18.5% Other 48.3% Mexico Canada
20.7% Canada 29.6% Other
Year: 2017 Total $7.6bn Total $7.8bn SIZE OF CHARTS DOES NOT REPRESENT ACTUAL DATA SOURCE: USITC
Provided to: IBISWorld Staff Member (2127139711) | 26 October 2017 WWW.IBISWORLD.COM Paper Mills in the US May 2017 20
Products & Markets
Business Locations 2017