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Building for the Future BUILDING FOR THE FUTURE OUR VALUES PERFORMANCE 2014/2015 & OUR NEW COMMITMENT CONTENTS “I JUST WANT 4 INTRODUCTION OUR VALUES THE BODY SHOP TO 6 SUPPORT COMMUNITY FAIR TRADE 10 ACTIVATE SELF ESTEEM 14 DEFEND HUMAN RIGHTS BE THE BEST, MOST 18 AGAINST ANIMAL TESTING 22 PROTECT THE PLANET BREATHLESSLY 28 THE BODY SHOP FOUNDATION OUR NEW COMMITMENT EXCITING BRAND” 32 OUR EVOLUTION TOWARDS OUR ENRICH NOT EXPLOIT™ COMMITMENT DAME ANITA RODDICK 36 HOW WE CAME UP WITH ENRICH NOT EXPLOIT™ (1942—2007) 40 CORE ELEMENTS OF THE COMMITMENT 44 THE COMMITMENT: OUR TARGETS 52 THE COMMITMENT: MAKING AND MEASURING PROGRESS 54 ENRICH NOT EXPLOIT™. IT’S IN OUR HANDS 56 THE COMMITMENT IN ACTION: IT’S IN OUR HANDS BUILDING FOR THE FUTURE 2014—15 3 INTRODUCTION challenges are ahead of us “MY HOPE FOR THE FUTURE and it is our responsibility to ensure our business is fit for OF THE BODY SHOP IS a positive and sustainable future. Building on the best PRIMARILY VESTED IN of our track record, our global Enrich Not Exploit™ THOSE PEOPLE WHO WILL BE Commitment – and the knowledge, systems and THE CUSTODIANS OF OUR passion that underpin it – has been designed so The Body Shop continues to be a trailblazer, CULTURE AND OUR VALUES” fighting for a better world. DAME ANITA RODDICK This report is a celebration of our incredible achievements In establishing The Body Shop and the way we run our over the past 40 years. It as an ethical beauty business, business. This is as true in outlines key milestones in Anita Roddick was ahead of her 2016, our 40th anniversary, The Body Shop journey, time. Now, it is up to all as it was when Anita Roddick including our performance members of The Body Shop opened her first shop in 1976. against our five core values in family to pioneer a new 2014–2015 and our roadmap kind of globally sustainable Our values influence for our new strategy. From business for a new world. everything we do, from 2016, as outlined on pages 32 product development to our to 57, we will be driven by supply chain and dealing our new Enrich Not Exploit™ OUR VALUES with customers. This has Commitment, rather than the The Body Shop is a global helped us to be ethical values which have been our ethical beauty business business pioneers and a reference point in the past. with five core values: powerful force for change. I would like to thank colleagues • SUPPORT COMMUNITY I am pleased to report positive across our stores and offices, FAIR TRADE performance against our values our partners, suppliers and • ACTIVATE SELF ESTEEM in 2014–2015. This ranges customers for their role in • DEFEND HUMAN RIGHTS from more environmentally furthering our values – by sustainable product joining our campaigns, • AGAINST ANIMAL TESTING formulations and packaging investing in sustainable • PROTECT THE PLANET to increasing our Community products and sharing our Fair Trade spend. We also passion for positive change. I provided significant support look forward to us all working From 2016, we are evolving our for marginalised communities, together to fulfill our aim and values-driven approach to work particularly through access to deliver our new Commitment. towards our new Enrich Not education and clean water. Exploit™ global commitment, focussing on three pillars: But our most significant Enrich our People, Enrich our values-driven investment and Products, Enrich our Planet. achievement since 2013 has been Christopher Davis Values have always been developing The Body Shop’s new International Director of fundamental to The Body Shop global sustainability strategy for Corporate Responsibility the future. The world’s biggest and Campaigns 4 BUILDING FOR THE FUTURE 2014—15 Community Fair Trade is The Body Shop’s “I WANTED TO TRY AND FIND own independently verified fair trade PRODUCTS MADE FROM NATURAL programme, created to help marginalised INGREDIENTS. AT THAT TIME, NO communities improve their lives and alleviate poverty. We remain committed to trading ONE WAS TALKING MUCH ABOUT fairly with our suppliers, large and small. THE ADVANTAGES OR POTENTIAL OF NATURAL PRODUCTS BUT I KNEW KEY ACHIEVEMENTS THAT FOR CENTURIES WOMEN HAD BEEN USING ORGANIC POTIONS 1987 TO CARE FOR THEIR SKIN WITH Our pioneering Community Fair Trade programme started when The Body Shop EXTRAORDINARY SUCCESS.” started sourcing ‘footsie’ massage rollers DAME ANITA RODDICK from an education and employment charity in India, which became a best-selling line 1989 We bought Nepalese sustainable paper gifts made from plants clogging local waterways, leading to new employment for people and seed funding for community projects 1993 We sourced our first Community Fair SUPPORT Trade ingredient – sesame seed oil 1994 Anita discovered shea butter from COMMUNITY Tamale, northern Ghana 1999 We sourced organic cotton Moisturising FAIR TRADE Gloves and Socks from Mauritius 2007 We were awarded ‘The Big Tick’ Business In The Community Supply Chain Award 2008 We were the first to use fair trade organic alcohol in cosmetics 2009 The Institute for Marketecology (IMO) certified our Community Fair Trade programme 2011 We helped establish the Global Shea Alliance, bringing industry members together to improve benefits for producers and increase the number of women involved in the trade 2013 BITC named The Body Shop International Responsible Business 2013, based on our Community Fair Trade programme BUILDING FOR THE FUTURE 2014—15 7 ACTIVITIES AND SUPPORTING WOMEN ACHIEVEMENTS 2014 —2015 IN NICARAGUA In Nicaragua, our innovative pricing mechanisms recognise the unpaid contributions of women in sesame oil production, such as fetching COMMUNITY water, feeding workers and caring for children. Our long- FAIR TRADE term Community Fair Trade WE WORKED WITH partner, the Juan Francisco Paz Silva Co-operative, has 2014–2015 used this extra money to set 25,000 up a credit and savings scheme COMMUNITY FAIR that has enabled 70 women TRADE PRODUCERS to set up small businesses. AND FARMERS IN In collaboration with the UK 21 COUNTRIES Economic and Social Research Council, Royal Holloway University and Oxfam, we funded PhD research into REACHING the impact of this approach. OUR 300,000 The study showed that it can GLOBAL PEOPLE lead to participants having WE BOUGHT OVER greater incomes, status, self- PROGRAMMES esteem, access to external 3 MILLION SPENDING services and more support PASSED from men in household tasks. KILOS £21 “OVERALL, IT SEEMS OF COMMUNITY FAIR THAT RECOGNISING THE TRADE INGREDIENTS MILLION UNPAID WORK OF WOMEN CAN HAVE SIGNIFICANT “WITH THIS INITIATIVE, ECONOMIC AND SOCIAL WE ARE BECOMING BENEFITS… IT IS OPENING Community Fair Trade was In 2014 we started sourcing Honduras, Nepal and Ghana, NEW WAYS OF THINKING EMPOWERED. YOU NO a particularly busy area for Community Fair Trade enabling 700 children now – ABOUT HOW GOVERNMENTS, The Body Shop in 2014–2015. organic argan oil from six and many more in future – to LONGER HAVE TO WAIT Moroccan co-operatives. access education. This is the DEVELOPMENT We received a Global Shea This is providing 334 rural result of a Christmas 2013 ORGANISATIONS, FOR THE MAN TO TELL Alliance Award for our women with a regular initiative where we donated AND COMPANIES CAN YOU WHAT TO DO; NOW work over the past five income, giving them greater a specific amount of every MEASURE AND RECOGNISE years to help build a fair social status and financial Christmas gift sold in-store. and sustainable shea butter independence, reducing UNPAID LABOUR, WHICH WE MAKE OUR OWN industry. With other Alliance migration and supporting IS NORMALLY TAKEN DECISIONS AND SHARE members, we have worked local economic development. FOR GRANTED.” to increase the number of RESPONSIBILITIES women involved in shea We finished building five FELICITY BUTLER, production and secure greater schools with our Community ‘VALUING UNPAID WITH OUR PARTNERS.” benefits for shea workers. Fair Trade suppliers in India, LABOUR IN FAIR TRADE ISABEL, MEMBER OF WOMEN’S PRODUCTS’ IN GENDER CO-OPERATIVE, NICARAGUA & DEVELOPMENT 2014, VOL. 22, NO. 3, 533–547 8 BUILDING FOR THE FUTURE 2014—15 The Body Shop wants to run a “WE WORK TO PROMOTE SELF-ESTEEM AND business that makes people feel ENCOURAGE THE CELEBRATION OF THE UNIQUE good about themselves. We are QUALITIES THAT MAKE EACH OF US WHAT WE an ethical beauty brand that values who people are and what ARE. WE HAVE A GREATER RESPONSIBILITY they do, not just how they look. TO OUR CUSTOMERS THAN SIMPLY TENDING TO THEIR LOOKS. WE TRY TO CELEBRATE THE KEY ACHIEVEMENTS WHOLE PERSON.” 1995 DAME ANITA RODDICK The Body Shop UK stores carried What Women Want cards, receiving 14,000 responses in three months. These were published in a report and book and influenced wider campaigning on women’s issues 1998 We developed our self-esteem campaign, featuring the body- positive Ruby doll, to challenge stereotypes and spark debate 2013 Self-esteem related to ACTIVATE disability became one of three funding priorities for The Body Shop Foundation, SELF-ESTEEM our company charity ACTIVITIES AND ACHIEVEMENTS 2014–2015 The Body Shop has continued to support and build self- esteem, particularly among women, through our human rights campaigns and income- generating projects linked to our Community Fair Trade programme as well as in- store and in the media. BUILDING FOR THE FUTURE 2014—15 11 LOCAL ACTION GLOBAL ACTION In 2014–2015 we also worked to boost self- The media continues to prey on the insecurities esteem at a local level. In partnership with of women. Across the world, we are doing what St John’s College, Brighton, our International we can to redress this balance. Human Resources team based in the UK arranged work placements for five young people Every poster we display in-store and every with special educational needs.
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