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The Body Shop an Introduction Who Are We

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The Body Shop an Introduction Who Are We The Body Shop An introduction Who are we A TRULY UNIQUE BRAND IN THE HEALTH & BEAUTY SECTOR - The original natural & ethical beauty brand DIFFERENT - A worldwide retail environment, providing direct connection with customers through a dedicated sales staff - Covering all beauty segments with more than 1200 products BEAUTY WITH HEART AN ALTERNATIVE VISION OF BEAUTY -Balance between beauty & values: 100% vegetarian, never tested on animal, NATURAL Community fair trade ingredients, responsibly sourced from around the world... - Always embracing diversity, never conformed to beauty industry stereotypes. 5 CORES VALUES SINCE 1976 VALUES-DRIVEN The only brand that manages to change laws through long-standing campaigning. Our heritage Anita Roddick, the founder . A unique personality: Multi-award winner & Dame commander of the Order of the British Empire MAVERICK FAMOUS ACTIVIST A BELIEVER & AGITATOR IN THE IMPOSSIBLE EXPLOSIVE MADE POSITIVELY ENERGY POSSIBLE . A singular vision: ‘business as unusual’ - a force for good & change . Pioneered ethical business practice . Author of 6 books 5 It all started in 1976 . Started in Brighton England in 1976 by Dame Anita Roddick – motivated by need to feed her family while her husband fulfilled a lifelong ambition to ride from Buenos Aires to New York on horseback. The store opened with a range of 25 hand- mixed naturally inspired products. Anita initially attracted customers by sprinkling strawberry perfume oil on the street outside . The funeral parlour next door opposed the name ’The Body Shop’ but Anita retaliated, called the press resulting in significant publicity And has become an iconic natural brand known, loved & respected the world over The Body Shop: . Pioneered ethical business practice and Fairtrade . Initiated trend for naturally inspired and ethical products . Changed the way the world looks at beauty “Confidence and happiness make people beautiful” - A Roddick “I believe beauty is about vivaciousness and energy and commitment and self esteem” - A Roddick Our values truly set us apart... 100% 100% 1st Beauty company Cruelty-Free Vegetarian to ban 31 communities 25 years CFT 300K people 24 countries NO NO NO Retouch Size Zero Beauty stereotype Campaign 21M signatures £7M raised Since 1988 Minimal 3R Packaging Recycle, reuse, reduce 8 And products of the highest Quality & Integrity The Body Shop makes their products with love and care, ethically sourcing some of the finest raw ingredients from the four corners of the globe. Making history: key milestones 1976 1986 1998 2008 • 1st ever natural • ‘Save the Whale’ 1st major • Launch of our line • 1st store in India store opened in campaign with Greenpeace of hemp skincare Brighton UK UK products • Community Fair Trade • Debut of our self- launched under original title esteem / campaign of ‘Trade Not Aid’ featuring Ruby 2009 • The Body Shop 1978 1990 2000 receives RSPCA* • 1st overseas • The Body Shop • 1st Human Rights 'Lifetime Achievement franchise in Brussels Foundation Awards launched Award’ 2006 2010 1981 • The Body Shop • Celebrate 20 st 1992 • White Musk, 1 st acquired and joins years in Japan cruelty free musk • Market 1 Body Butter The L’Oreal Group and 30 years in Canada 1984 1997 2011 • 1st • ‘Stop Sex • Listed on the 2007 international trafficking’, our London Stock • Death of Anita cosmetics biggest campaign: Exchange Roddick, our fonder company to sign over > 6M signatures up to the Humane Cosmetics … STORY TO Standards CONTINUE * Royal Society for Protection of Cruelty against Animals 10 Brand essence What defines The Body Shop and sets them apart from others Our sense of purpose Who are we? The Original, global, natural and ethical beauty brand What is our mission? To help people look good, feel good and do good What do we promise? Beauty with Heart 12 13 The essence of The Body Shop Three fundamentals are central to everything The Body Shop does LOOK GOOD FEEL GOOD Products powered by Rich sensorial textures nature that are rich in the burst out of the products highest quality on to the skin. Products ingredients, that come from an delivering true beauty inherently ethical brand innovation and efficacy that cares about people, to the planet and animal Consumers. welfare. DO GOOD TBS encourages and takes concrete actions to help others through the Community Fair Trade programme, campaigning, commitment to animal welfare and through an endeavour to protect the planet. 15 How beauty with heart comes to life… Beauty & values expressed in our posters Packaging reflecting our ingredients sourced from the four corners of the globe… Stories behind beauty with heart on our website… …and in-store16 Lily Cole, our 1st ever brand advocate • QUIRKY BEAUTY, YOUNG APPEAL • ONE OF THE ICONIC FACES OF HER GENERATION • ECO-WARRIOR & REKNOWN ACTIVIST 17 Unique Positioning - Iconic Global Eco Brand HIGH LOW HIGH Eco Credibility Global Brand Awareness Global Brand LOW Doing good Campaigns & Community Fair Trade A history of successful activism The Body Shop have been campaigning since the 80s, raising awareness and affecting change around the world across a wide variety of causes 1998- Amnesty International 1986- Save the Whale 1990- Ban Animal Testing human rights breaches 2001- Choose 1989- Stop the 1997- Self Positive Energy Burning Esteem A history of successful activism The award winning campaign… 7,000,000 signatures changed the law in X countries Copenhagen, August 2010 London, July 2010 Austria, July 2011 Paris, June 2011 Hong Kong, June 2011 Malaysia, Kuala Lumpar March 2011 Hague,* International April Labour Organisation 2011 Geneva,* InternationalUN, September Labour Organisation 2011 Community Fair Trade . The Body Shop was the first company to launch a community fair trade programme . Since 1987 The Body Shop has been sourcing ingredients direct from producers around the globe - paying a fair price for goods and enhancing the wellbeing of the surrounding communities. Working with 25,000 workers & farmers across 21 countries some 300,000 people benefit from the projects each year. Community Fair Trade Ingredients of Highest Quality given small scale production, traditional techniques, organic production, fair price and long term relationships Community Fair Trade •The Body Shop was the first company to launch a community fair trade programme •Since 1987 The Body Shop has been sourcing ingredients direct from producers around the globe - paying a fair price for goods and enhancing the wellbeing of the surrounding communities. •Working with 25,000 workers & farmers across 21 countries some 300,000 people benefit from the projects each year Global Reach The Body Shop Known, Loved, Respected the World Over A Strong Cross Category Portfolio…… Bath and Shower Body Care Skin Care Hair Care Make up Accessories Gifts Fragrance Men’s With a huge Global Reach… 2,700 stores in 65 countries and territories worldwide Company & Franchise worldwide network Sales of more than £1.1bn in 2011 EMEA 1,382 stores Americas 400 stores Asia Pacific 911 stores A direct connection to customers . The Body Shop Stores, the single biggest point of contact with the brand: 269 million visits per year. The n◦1 purchase driver. Friendly and professional service - dedicated sales associates - the best way to experiment on our products, with great advice 36 Reaching consumers across multiple channels E-Commerce Websites in: UK, USA, Canada, Spain, Netherlands, Germany, Austria, France, Denmark, Australia, Korea, Switzerland, Italy, Japan Global Travel Retail 48 Countries 215 locations MARKETING & PR The Body Shop’s communication with consumers and their perceptions KEY CONSUMER TOUCHPOINTS Loyalty Program Social Media Online Shop YOU In store Experience Beauty with Heart Campaign Events Our recent PR coverage around the world 40 The Body Shop Exposure - UK The Body Shop Exposure – UK & Europe The Body Shop Exposure - Europe The Body Shop Exposure - US The Body Shop Exposure - APAC A strong social media following More than 800,000 “Likes” on Facebook and growing More than 60,000 followers on Twitter and growing Reaching new and existing customers Amenities The Body Shop NEW Amenity Range Shea Body Care Amenities Shower Cream & Body Lotion LOOK GOOD 24 hour Moisturisation Condition, soften & Soothe FEEL GOOD Creamy, indulgent textures DO GOOD CFT Shea Butter Ghana CFT Babussa oil Brazil CFT Cocoa Butter Ghana CFT Sesame Oil Nicaragua Organic Palm Oil Bottles from PCR material Shea Range: Recyclable packaging Shower Cream & Body Lotion - 30ml & 60ml Soap – 25g & 50g More on shea butter WHAT IS SHEA? . Shea butter - One of nature's great moisturizers - Ghanaian women used for centuries to protect skin from dry Saharan winds WHERE IS THE SHEA FROM? . Shea in The Body Shop Amenities from Tungteiya Shea Butter Association, Northern Ghana - 476 women from 11 villages. DO GOOD – BENEFITS OF THE BODY SHOP SHEA TRADE . Since trading with The Body Shop the women have been able to dramatically change their lives with water pipes and wells - saving hours of water collecting; better housing; medical care; food; and increasing their self-esteem. Importantly, they are also able to give their children, particularly their daughters, the chance to go to secondary school Rainforest Haircare Amenities Shampoo & Conditioner LOOK GOOD Revitalises & increases shine FEEL GOOD Fresh, uplifting fragrances DO GOOD Community Trade organic olive oil from Italy No silicones, parabens, colourants or sulphates Organic ingredients Eco-Conscious Bottles from PCR material Rainforest Range: Recyclable packaging Shine Shampoo & Conditioner – 30ml & 60ml Why Customers Love TBS Amenities Allow your guests to Look Good & Feel Good . High quality exclusive amenity range (all retail products) . Trusted brand with proven beauty credentials . Guest benefits While you Do Good . Offering an environmentally friendly product – – PCR bottles & 100% recyclable packaging . Visibly endorsing The Body Shop and their values . Helping the lives of over 300,000 people through supporting our CFT programme .
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