Hands-Only™ CPR Branding Guidelines (Created February 2012)

Home , Night Fever, Saturday Night Fever

DO NOT USE BEFORE JUNE 5, 2012

Know disco? You can help save a life if you do. If you see a teen or adult collapse, call 9-1-1 and push hard and fast in the center of the chest to the beat of the classic disco song “Stayin’ Alive.” The American Heart Association’s Hands-Only CPR at this beat can more than double or triple a person’s chances of survival. Take 60 seconds and hustle to heart.org/handsonlycpr to learn how you can help save a life.

The Graphic The preferred version of the Hands-Only™ CPR graphic consists of the following elements: 1. The American Heart Association CPR & First Aid logo in red and black. 2. The WellPoint™ Foundation logo (or market-specific HANDS-ONLY ™ logo for WellPoint brand) in red and blue. 3. A white dancing figure 4. The words “Hands-Only™ CPR” in two lines CPR in white. 6. A red background. 7. The hands only website, heart.org/handsonlycpr 8. The copyright words, “Saturday Night Fever © 1977 by Paramount Pictures Corp. All Rights Reserved.” The graphic is available in four-color process in color and in black and white. The graphic can be used in its entirety or elements of the logo can be used separately. Do not use the graphic where the dancing figure would appear smaller than 2″ vertically. The American Heart Association CPR & First Aid logo should never be used at a size Corp. All Rights Reserved. Night Fever © 1977 by Paramount Pictures Saturday smaller than ½″ vertically.

Please refer to the guidelines on the following page ½″ heart.org/handsonlycpr when using the graphic as separate elements.

You may separate the graphic to reconfigure it for different products, however, these elements must always be used together on the same page: 1. The American Heart Association 2. The WellPoint™ Foundation logo (or market-specific logo for WellPoint brand) 3. The dancing figure 4. The words “Hands-Only™ CPR” in two lines in white 5. The Hands-Only™ CPR website, heart.org/handsonlycpr 6. Saturday Night Fever © 1977 by Paramount Pictures Corp. All Rights Reserved. The AHA CPR & First Aid logo must not appear at a size less than ½″ vertically. The WellPoint™ Foundation logo must be sized proportionately to the AHA logo so that it always appears 25% smaller than the AHA CPR & First Aid logo. Below are thumbnail examples of correct sepration of the graphic.

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™ Push to the beat of HANDS-ONLY “Stayin’ Alive”

• Help the American Heart Association train more people in lifesaving Hands-OnlyTM CPR. CPR • CPR can more than double a victim’s Push to the beat of chance of survival. heart.org/handsonlycpr “Stayin’ Alive” TWO STEPS TO SAVE A LIFE

heart.org/handsonlycpr

Area of Non-Interference

The area of non-interference around the AHA CPR & First Aid logo should equal the cap height of the “A” in the word “American.” This will ensure the logo is clearly visible in all presentations. This area is to be applied to all versions of the logo. The logo is available on the branding site, heart.org/branding. A A

CPR & First Aid A A A A A CPR & First Aid A page 2 DO NOT USE BEFORE JUNE 5, 2012 Color Breakdown

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HANDS-ONLY 100M 10C 100M 100Y 100M 100Y CPR 20K 80Y 100C 72M 18K

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