This Is Our Brand This Is Our Brand What’S Inside

THIS IS OUR BRAND THIS IS OUR BRAND WHAT’S INSIDE

This is Your Guide (Introduction)...... 1 At Our Core: Brand Position...... 2. . . . Who We Are: Brand Attributes...... 3 . . . Our Logotype...... 4 . . . . Our Symbol...... 5. . . . Signature Lockups...... 6 . . . . Please Don’t (Unacceptable Uses) ...... 7 Color Variations ...... 8–9 . . . . Our Tagline ...... 10. . . . Bringing it All Together...... 11 . . . . Brand Voice ...... 12–13. . . . Proudly Green: Primary Color Palette ...... 14 . . . Secondary Color Palette ...... 15 . . . Typography ...... 16–18 . . . . Photography Style ...... 19 . . . . Stationery...... 20–21 . . . . Digital Icons ...... 22 Social Media Icons ...... 23. . . . News Presentation...... 24–25 Our Brand in Action...... 26–27 . . . THIS IS YOUR GUIDE

Thank you for your efforts to communicate our Star Tribune brand, confidently and consistently. When you write for us, design for us, speak about us, advertise for us or sell for us, you convey what we represent to Minnesota. With your partnership and brand advocacy, we can underscore the unique value we provide — all day, every day.

From the publisher

These guidelines are your map, your North Star, if you will for communicating the Star Tribune brand. They set our direction and keep us on course. They protect the equity of the Star Tribune brand, a valuable asset. They help us be consistent, efficient, unified and, most of all, competitive in a challenging market.

Thank you for creating and upholding our remarkable achievements and indisputable leadership. Our work matters to Minnesota.

Michael J. Klingensmith Publisher and CEO

1 AT OUR CORE

Brand position:

This is the position we want our brand to occupy Star Tribune covers more of what matters to in the minds of our readers, our business partners and our community. Our products and services are Minnesota, all day, every day — helping us stay changing, all day, every day. Our brand position is constant. It provides direction, focuses our informed, and navigate and take part in our world. energies and, unifies our many talents.

OUR BRAND POSITION ANSWERS FOUR QUESTIONS:

1 What do we do? 2 Who do we do it for? 4 What benefit do we provide? We cover more, and more of what we Minnesotans. Wherever they live. We help Minnesotans: cover really matters to Minnesotans. Whether they are broadly interested in • Stay informed: We cover or curate • Take part: We help Minnesotans Our content is deeply relevant to our our coverage or are niche readers. local, regional, state, national and understand their community and readers, whether they rely on us for global news. discuss issues with friends and hard news or entertainment. Sports or colleagues. We invite Minnesotans 3 What makes us unique? • Navigate their world: We have an politics. Business or opinion. Obituaries to express their opinions in keeping We set the news agenda for the state. essential place in the lives of or weather. Coupons or classifieds. with their rights to freedom of speech. No one in Minnesota has a larger Minnesotans, every day. We help We are truly at the heart of this We champion this community and newsroom. No one can touch our depth them understand how local, community — enriching, informing invite everyone to join in. We believe and breadth of coverage across the regional, state, national and global and championing Minnesota. an informed citizenry is essential to state. And no one has a history like news affects their lives. And we help them with day-to-day activities, a thriving democracy. We are all day, every day. We are ours of strengthening and enriching this from clipping coupons to figuring out always on, whenever Minnesotans community. what to do on weekends or finding need to know. No one has to abide a place to live. by a schedule we set. We are a modern, multi-platform, multimedia news-producing organization with 24/7 timeliness.

2 WHO WE ARE

Brand attributes We are: Our brand attributes describe the essence and personality of our brand. Informative They shape how we communicate. Trusted Authoritative Minnesotan Comprehensive

Visual brand attributes We feel: Our visual brand attributes inform how our brand comes to life — through design, visual imagery Engaging and writing. Fresh Vibrant Dynamic Entertaining

3 OUR LOGOTYPE

The Star Tribune logotype is a carefully drawn series of characters. Great care has been taken to ensure proper proportion and letterspacing. The logo should never be typeset. Get the approved logotype art from the Marketing department or online at StarTribuneCompany.com.

The Star Tribune logotype is the official signature of the company. Correct clear space It may be used as a standalone mark for use in the news products, To ensure visual impact and clarity, clear space must always surround the branding products that are a subset of the core business and Star Tribune logotype — without the intrusion of other graphic elements or text. corporate communications. The minimum amount of space surrounding our signature should be no less than the character height and width of the letter “e” in the logo.

There are only two standard exceptions to this rule: 1 The spacing around the logotype when used as a masthead for the daily newspaper and 2 the banner on the website. Both have been spaced to fit those unique environments (see page 24).

4 OUR SYMBOL

This is our brand mark. Think of it as the North Star, representing our direction. Forward, upward, the path we take to help our readers, our advertisers and our community navigate the future.

Green is good The Star Tribune brand mark almost always accompanies our logotype in a prescribed orientation and size, as shown on the following pages. It may also stand alone in certain instances, such as when it is used for large supergraphics in signage, or on vehicles, or coin boxes. It should appear in its two approved colors whenever possible.

Grayscale is restricted The Star Tribune grayscale brand mark may be used as a standalone symbol and is to be used where appropriate in the newspaper.

OUR SIGNATURE LOCKUP

The logotype and the brand mark lock up into a brand signature. Use either a horizontal or vertical format according to space available.

Horizontal brand signature Vertical brand signature The horizontal brand signature has been carefully spaced and sized to create a The vertical brand signature has been carefully spaced and sized to create a unit. unit. No alteration in spacing or size relationship is allowed. Please maintain the Please don’t alter the spacing or size. And always maintain the prescribed clear prescribed clear space around the signature. For special spacing challenges, contact space around the signature. the Marketing department for guidance.

1 /4e

6 PLEASE DON’T

Use our logo only in prescribed colors and formats. Here are some incorrect usages. Please don’t create something funky that we’ll have to display here.

Don’t use all green. Don’t use other colors. vita mn

Don’t change the shape. Don’t use the star elsewhere.

Don’t change the size or spacing. Don’t change the angle.

Don’t use color on a dark background. Don’t put our logo on a patterned background.

7 COLOR VARIATIONS — HORIZONTAL

These are the approved full color and black-and-white versions of our logo. Use full color whenever possible.

Horizontal full color: preferred Horizontal black: second best

Horizontal grayscale: if you absolutely must Horizontal reversed: for dark backgrounds

30% black

60% black

8 COLOR VARIATIONS — VERTICAL

Vertical full color: preferred Vertical black: second best

Vertical grayscale: if you absolutely must Vertical reversed: for dark backgrounds

30% black

60% black

9 OUR TAGLINE

Our tagline communicates the value and benefit of our Our tagline should be locked to the brand signature in both Star Tribune brand in the lives of Minnesotans. horizontal and vertical formats.

The tagline can be used as a headline or as the sole content of an ad, especially in the first year of rollout. (If it does appear as such, it should NOT also appear locked up with the logo.) A rule of thumb: use the tagline for good news only. Please check with the Marketing team for guidance if you have questions.

Imagine if every one of the more than 7 million people who read Star Tribune products every month knew our tagline. It’s an ambitious goal. Let’s work to achieve it.

Full tagline — preferred More of what matters to Minnesota. All day. Every day.

Shortened tagline More of what matters to Minnesota. More of what matters to Minnesota. All day. Every day.

Shortest form of tagline More of what matters.

The shorter versions of tagline are best implemented after the first year of use (2015).

10 BRINGING IT ALL TOGETHER

Here’s our formula for approved clear space:

1 /4e

1 / 2 e

1 /2 e

When space dictates the use of a logo smaller than two inches, the tagline should not appear. Because no one will see it.

2 inches: Anything smaller and the tagline is out

Less than 2 inches so tagline must go. That’s better.

11 Please don’t refer to our organization as “the paper” or “the newspaper.” The newspaper is one of our products. It’s not a name for our company.

BRAND VOICE

Just as our newsroom strives to meet the highest standards of Brand attributes: Trusted, Informative, Authoritative reporting, in the written word and increasingly in other media, Our brand is strong, smart and authoritative. It is never egocentric or boastful.

our marketing and other company communications should Headline: We write it. Others cite it. reflect the attributes and personality of the Star Tribune brand. Headline: Know the world you’re about to change. This is our brand voice.

Writing about Star Tribune Brand attribute: Minnesotan • WIIFM. (What’s in it for me?) Focus on the audience. Make every attempt We live and work here. This is our community. Our brand voice can be to write copy that is “benefit” focused, rather than “features” focused. unabashedly Minnesotan. If you wish to promote the strengths of the Star Tribune, always highlight how our strengths benefit the audience. Headline: Minnesota Hotdish. • Short and strong . Keep copy succinct and snappy. The mental storage bucket Headline: Star Tribune weather is the clear choice. is small.

• Conversational . Use second person, present tense, active voice. Our copy should Brand attributes: Entertaining, Fresh, Vibrant be clear and energetic. Avoid overly formal writing. Use contractions to establish a Our brand voice can be witty and conversational. It can urge our readers to be the friendly voice. But watch out for exclamation points. We can be an entertaining same, by reading our product. brand, but we are never gushy or immature. Headline: Check for wrecks and avoid the bottlenecks. • Call to action . Tell the audience what you want them to do. Subscribe. Read. Click. Share. Headline: Inked or linked?

Talking about Star Tribune Be a brand ambassador. You represent our organization. Everything you say Brand attribute: Engaging communicates our brand. If someone asks you about your career, here’s what Sometimes the best way to engage our audience is to be friendly, but directive. Tell you might say (in your own words, of course): them what you want them to do. Nicely.

“I work for Star Tribune. We have over 260 journalists and we break news all Headline: Open the brain box. day, every day. We win Pulitzer Prizes. Over a million people read us in print every week. StarTribune.com has over 7 million unique visitors every month. We deliver more of what matters to Minnesota.”

12 Please don’t refer to our organization as “the paper” or “the newspaper.” The newspaper is one of our products. It’s not a name for our company.

Brand voice don’ts The Paper The Newspaper In company communication, please don’t refer to our organization as “the paper” So is it “Star Tribune” or “the Star Tribune”? or “the newspaper.” The newspaper is one of our products. It’s not a name for Good question. Here are the standards we like to use when referring to our our company. company and our products.

Do: He works for Star Tribune. (As in, he works for Target. She works for Medtronic.) Star Tribune: The company

Don’t: I work for the paper. (Even if you work at Heritage Center, our The Star Tribune: The newsprint product. To most people, this means our production facility.) newspaper, so we want to use “the” only to refer to “the newspaper.” Other names include: Do: Star Tribune produces quality investigative journalism. Don’t: This newspaper produces quality investigative journalism. (That journalism StarTribune.com can be found online, not just printed in our newspaper.) Star Tribune mobile Star Tribune digital content Star Tribune news app “The Strib” Don’t see it here? Please don’t speak or write about the enterprise or the news product as the “Strib.” For specific word choices, grammar questions and style points, please refer Also, please don’t create new product or social media names that contain “Strib.” to APStyleBook.com. We have a subscription, and we have noted several This nickname, given to us by others, enjoys some use now, but we wish to limit it important points in our custom AP Stylebook. to its current manifestations.

Do: Read it online at StarTribune.com.

Don’t: Read it in the Strib.

13 WE’RE PROUDLY GREEN

Vibrancy, growth and renewal. The Star Tribune primary color palette features two or as a secondary formal color. Complement these primary colors with a group of green shades, emerald green and bright spring green. The two principal greens are secondary colors. contrasted with a rich black. You can use our deep forest green as a vignette accent

STAR TRIBUNE GREEN STAR TRIBUNE SPRING GREEN STAR TRIBUNE FOREST GREEN BLACKPantone® Black Coated Pantone® 348 Coated Pantone® 368 Coated Pantone® 3425 Coated Pantone® Black Uncoated Pantone® 348 Uncoated Pantone® 368 Uncoated Pantone® 3425 Uncoated 30c 30m 30y 100k CMYK /Coated: 100c 100y 25k CMYK /Coated: 50c 100y 100c 20m 100y 50k r10 g2 b3 CMYK /Uncoated: 100c 100y 40k CMYK /Uncoated: 50c 100y r0 g99 b65 HEX: 0a0203 r0 g130 b74 r97 g191 b26 HEX: 006341 HEX: 00824a HEX: 61bf1a

GREEN VIGNETTE

75% Tint 50% Tint 30% Tint 15% Tint 100c 100y Spring Green Spring Green Spring Green Spring Green 50c 100c 100c 100y 55k

14 AND BEYOND

Bright palette This lively palette is designed to be used on a daily basis for promotion and advertising. BLUE AQUA GOLD ORANGE RED VIOLET

Pantone® Cyan C Pantone® 7467 C Pantone® 124 C Pantone® 151 C Pantone® 485 C Pantone® 2415 C Pantone® Cyan U Pantone® 7467 U Pantone® 7406 U Pantone® 151 U Pantone® 485 U Pantone® 2415 U 100c 100c 40y 20m 100y 60m 100y 60m 100y 30c 100m r0 g158 b223 r0 g163g b173 r234 g170 b0 r255 g130 b0 r218 g41 b28 r158 g0 b126 HEX: 009fdf HEX: 00a3ad HEX: eaaa00 HEX: ff8200 HEX: da291c HEX: 9e007e

Formal palette This palette is designed to be used for elegant or more serious communications and invitations. DEEP BLUE DEEP TEAL OCHRE RUST CRIMSON PURPLE

Pantone® 7701 C Pantone® 7719 C Pantone® 117 C Pantone® 1525 C Pantone® 202 C Pantone® 7650 C Pantone® 308 U Pantone® 328U Pantone® 117 U Pantone® 1525 U Pantone® 202 U Pantone® 7650 U 100c 50k 100c 50y 40k 20m 100y 20k 60m 100y 20k 100m 100y 30k 30c 100m 40k r0 g87 b118 r0 g109 b104 r201 g151 b0 r185 g71 b0 r134 g38 b51 r114 g34 b87 HEX: 005776 HEX: 006d68 HEX: c99700 HEX: b94700 HEX: 862633 HEX: 722257

Neutral palette This color group is used for backgrounds, large tint areas or paper substrates. BLACK 50% BLACK 30% BLACK 5% BLACK 15% BLACK KHAKI

Pantone® Black C 50k 30k 5k 15k Pantone® 5875 C Pantone® Black U Pantone® 5875 U 30c 30m 30y 100k 100c 86y 3k r45 g41 b38 r210 g206 b158 HEX: 2d2926 HEX: d2ce9e 15 TYPOGRAPHY

Use these typefaces separately or in combination. They look great alone or together.

Our slab serif typeface is Populist Display, shown in the basic weights below.

Populist Display Thin Populist Display Medium ABCDEFGHIJKLMNOPQRSTUVWXYZ ABCDEFGHIJKLMNOPQRSTUVWXYZ abcdefghijklmnopqrstuvwxyz abcdefghijklmnopqrstuvwxyz 1234567890,.?!:’” 1234567890,.?!:’”

Populist Display Light Populist Display Bold ABCDEFGHIJKLMNOPQRSTUVWXYZ ABCDEFGHIJKLMNOPQRSTUVWXYZ abcdefghijklmnopqrstuvwxyz abcdefghijklmnopqrstuvwxyz 1234567890,.?!:’” 1234567890,.?!:’”

Populist Display Regular Populist Display Black ABCDEFGHIJKLMNOPQRSTUVWXYZ ABCDEFGHIJKLMNOPQRSTUVWXYZ abcdefghijklmnopqrstuvwxyz abcdefghijklmnopqrstuvwxyz 1234567890,.?!:’” 1234567890,.?!:’”

16 Our sans serif typeface is Whitney, shown in the basic weights below.

Whitney Light Whitney Book Italic ABCDEFGHIJKLMNOPQRSTUVWXYZ ABCDEFGHIJKLMNOPQRSTUVWXYZ abcdefghijklmnopqrstuvwxyz abcdefghijklmnopqrstuvwxyz 1234567890,.?!:’” 1234567890,.?!:’”

Whitney Light Italic Whitney Medium ABCDEFGHIJKLMNOPQRSTUVWXYZ ABCDEFGHIJKLMNOPQRSTUVWXYZ abcdefghijklmnopqrstuvwxyz abcdefghijklmnopqrstuvwxyz 1234567890,.?!:’” 1234567890, .?!:’”

Whitney Book Whitney Bold ABCDEFGHIJKLMNOPQRSTU- ABCDEFGHIJKLMNOPQRSTUVWXYZ VWXYZ abcdefghijklmnopqrstuvwxyz abcdefghijklmnopqrstuvwxyz 1234567890,.?!:’” 1234567890,.?!:’”

17 TYPOGRAPHY

Need a specialty script font? Here you go.

Entertainment script Use this script font only for special entertaining, consumer-facing promotion. Delicious Pro Welcome to the Star Tribune booth!

garden with the New! green girls

18 PHOTOGRAPHY STYLE

Star Tribune photography Our award-winning photojournalism helps tell the stories that matter to Minnesota. In communicating our brand, we use commercial photography and our own photographers’ work — with a few rules.

Use our photography only when promoting Star Tribune and our brand, not our partners, advertisers or other business entities. Select images that reflect our brand attributes — fresh, engaging, dynamic and entertaining.

Each photograph has a story connected to it. Be sure to do your diligence before use — make sure the story behind the shot supports the message you are sending. Our photography is not clip art.

Always use this caption: © Star Tribune 2014 [date of use]. © Star Tribune 2014 Please don’t modify our photos in any way: color, content or shape. Still can’t resist? Need a special request? Contact the Star Tribune news photo department.

19 OUR STATIONERY

It’s cleanly designed. It’s professional. It’s undeniably on

425 Portland Avenue Minneapolis, MN 55488 brand. Use it with pride. p 612.673.4000

Need something you don’t see here? Contact the Marketing team and we’ll

be delighted to put it together for you. As tempting as it is, don’t build your December 10, 2104 own stationery. Name Last Name 1234 Address City, State 12345

Dear Name,

Lorem ipsum dolor sit amet, consectetur adipiscing elit. Nulla eget eros pharetra, convallis nunc ac, facilisis enim. Vivamus velit urna, ultrices eu dignissim in, facilisis id neque. Donec quam est, vestibulum at mauris vehicula, eleifend convallis ipsum. Nullam fringilla pretium rhoncus. Aliquam quis odio elit. Sed consequat enim vehicula erat lacinia porttitor. Vivamus ornare euismod magna ut ultricies. Donec vel urna sem. Quisque metus massa, aliquam rhoncus arcu sit amet, condimentum bibendum nulla. Cum sociis natoque penatibus et magnis dis parturient montes, nascetur ridiculus mus. Maecenas vitae pretium nunc. Pellentesque mattis posuere nibh a ultrices. Aenean ullamcorper, sapien vel molestie sollicitudin, ligula metus ornare libero, a tristique libero quam eget justo.

Morbi suscipit placerat mattis. Nam feugiat lectus vitae consequat fringilla. Nam in ultrices dolor. Nullam vel lorem lobortis, vestibulum nibh vehicula, dictum nisi. Donec fermentum lacus lacus, sed condimentum augue iaculis sed. Sed hendrerit lectus ut felis pharetra ultricies. Praesent non quam a dui mollis porta.

425 Portland Avenue Proin euismod nulla ac ipsum pharetra, vitae elementum libero ornare. Etiam porta volutpat tellus, Minneapolis, MN 55488-0002 sit amet pulvinar libero mattis a. Sed id ante eget risus aliquet fermentum at at eros. Nunc metus orci, lacinia at bibendum sed, ornare et sapien. Nunc sit amet velit in est faucibus dignissim. Quisque non feugiat massa. Curabitur turpis urna, porta eu augue at, dictum pellentesque ligula. Nulla tempor semper aliquam. Vestibulum fringilla iaculis orci sodales vestibulum.

Sincerely,

Name Last Name

No. 10 Envelope

Letterhead 20 OUR STATIONERY

Business Card Front

John Doe Vice President, Finance o 612.673.0000 h 612.673.0000 425 Portland Avenue c 612.673.0000 Minneapolis, MN 55488 f 612.676.0000 [email protected] @jdoe

Business Card Back

Sticky Note

Note Pad

21 DIGITAL ICONS

We’re a modern brand for the digital age. Here are our digital icons.

Star Tribune icon for Apple iOS Sub-brand app icons Star Tribune icon for Android This icon represents Star Tribune on Apple iOS . The icon has a white for Apple and Android We use the Star Tribune symbol field with a two-color symbol centered within the square. The Star Tribune without background for our spring green shadow defines the right and bottom sides. Android icon on mobile and tablets. boys’ prep football basketball news ls’ News app icon for Apple iOS gi r Our News app icon features the hockey same two-color symbol bleeding top and upper right. It is titled with Populist Display bold.

The pale green tint identifies the correct position of the symbol within the square.

iPhone iOS 7 Android example example

22 SOCIAL MEDIA ICONS

To reinforce our digital brand presence, we use the brand symbol to represent our news topic areas for all social media.

Social media icon Social media icon extensions Example of how they appear We’ll use this icon style when we want to represent the main Star Tribune news on Twitter Use the cropped star design for our enterprise. Our Twitter, Instagram and Facebook main accounts, for instance. “sub” accounts on Twitter, Facebook and the like. Let’s be consistent.

opinion stribdrive news

Social media icons for Apple iOS All social media icons feature a multimedia gradient mix of our two greens, our symbol bleeding top and upper-right. It is titled with Populist Display bold.

A pale green tint identifies the correct position of the symbol within the square. sports

23 NEWS PRESENTATION

Our new symbol is used tastefully to build a consistent brand experience.

Star Tribune newspaper and StarTribune.com 1 /2 e To allow for more flexibility with our news presentations, a newsroom exception is allowed with the brand signature in the instance of the front page of the print product and on StarTribune.com. These executions were created solely for the news products and should be used ONLY in these spaces.

ZSW [C M Y K] A1 Wednesday, Aug. 21, 2013 StarTribune digital sports variety nation For practical reasons, the star Mauer lands Crime novelist on DL with A minnesotA mission Elmore symbol is reduced in size so Leonard dies concussion for boston victims that the shoulder of the symbol aligns with the height of the lowercase letters of the logotype. wednesday 92°/64° August 21, 2013 Afternoon storms? ¬ August heat continues. B8 winner of two 2013 Pulitzer Prizes top news DEBATE TRIGGERS LRT planners SHOW OF WEApOnS urged to take toddler, teens shot in Mpls. fresh approach A string of early-eve- ● Met Council says it will SOUTHWEST CORRIDOR ning gunfire injuring go back to drawing board on Proposed light-rail line 14-month-old is called unpopular freight options. unacceptable. B1 Route: Minneapolis to eden By PaT dOYle Prairie Tsarnaev’s [email protected] Length: 16 miles wounds are told Cost: $1.6 billion to $1.8 billion Bombing suspect had Key lawmakers say the skull fracture, among agency planning the south- other injuries. A5 west Corridor light-rail line has current reroute options. agreed “to go back to the draw- The southwest Corridor Iran negotiator ing board” to resolve a dispute light rail is expected to run choice is noted that threatens development of nearly 16 miles from down- Selection may signal the metro area’s most costly town minneapolis to eden less confrontational transit project. Prairie and open in 2018. The nuclear stance. A5 The lawmakers urged the met Council recently post- 24 metropolitan Council, which poned decisions on the project Radioactive oversees the light-rail sys- after revealing that resolving water leaks tem, to look for other ways to the freight-rail dispute could Japanese nuclear reroute freight train traffic into increase the cost from $1.25 plant scrambles to st. louis Park or other com- billion to between $1.58 billion halt 300-ton leak. A3 munities to make room for the and $1.82 billion. light-rail line in a narrow cor- The met Council on Tues- Freedom for ridor of minneapolis. angry day acknowledged ongoing dis- sex offenders st. louis Park residents have cussions with a freight railroad Prosecutors won’t staged protests and other contest two proposed actions aimed at fighting Southwest continues on A6 Ø offender releases. B1

local news Plaza land becomes Weatherball creator dies Northwestern Bank’s latest stadium dispute iconic orb was Dick Stebbins’ idea. B6 ● $975 million project is already under tight deadline.

High water, By JaNeT mOORe ing and unproductive.” The less milfoil [email protected] suit seeks clarity from a judge Minnesota lakes on whether the above-ground catch a break from a dispute over the land plaza and its coveted under- invasive species. B1 under the busy downtown ground parking garage are part Photos by DAVID JOLES • [email protected] east light-rail stop is the latest of the massive stadium’s reach. Kris Kranz, who brought a loaded Glock to tuesday’s hearing, said he feels safer with his own weapon. messy complication to arise in authority Chairwoman sports the construction of the $975 michele Kelm-Helgen said ● Minnesota’s emotional battle over guns heated up with testimony million Vikings stadium. the suit will not delay the sta- Twins top Property owner minneapo- dium’s already-tight construc- Tigers 6-3 on whether to allow civilians to carry guns to meetings at the Capitol. lis Venture llC filed suit late tion timeline, which calls for Morneau drove in Tuesday in Hennepin County groundbreaking this fall, and four runs; Pelfrey By Jim Ragsdale district Court against the min- completion by the 2016 NFl earned the win. C1 [email protected] nesota sports Facilities author- season. ity, claiming that negotiations But the land owned by min- Mick Tingelhoff a man openly wearing a over the land next to the sta- awaits hall’s call loaded glock on his hip stood dium site have been “perplex- Stadium continues on A5 Ø Seniors committee a few feet from a legislative in Canton could end committee that was discussing 29-year wait. C1 whether civilians should carry guns to volatile meetings at the Capitol. Muslim Brotherhood business at a witness table nearby, Shutterfly plant another man testified how teeters toward collapse gets final OK his father died at the hands of an assailant who, like 150,000 ● Egypt regime breaks rules, a brutal crackdown on camps Company plans to other minnesotans, was legally filled with protesters calling create 329 full-time arrests spiritual leader. allowed to carry his loaded Joshua Gruber, left, and Jim McKie spoke at the Capitol tuesday. for the reinstatement of ousted jobs in Shakopee. D1 weapon in public places. By liz slY and maRY BeTH President mohammed morsi, minnesota’s emotional bat- fired pulled out his glock at ing loaded with 15 rounds, said sHeRidaN • Washington Post the group that used its organiza- tle over gun violence came accent signage in minneapo- he feels safer with his own tional muscle to win the coun- breaking home to the “People’s House” lis last september and started weapon. “You have to be your CaiRO – The world’s most try’s first democratic elections, on Tuesday. shooting. Rahamim urged a own hero on your own white influential islamist movement held in late 2011 and early 2012, news “The Capitol is a place for a state panel to recommend a ban horse,” Kranz said, adding that is in danger of collapse in the has been cast into disarray. Find the free-flowing exchange of opin- to gun-carrying at the Capitol he should retain that right. land of its birth — its leaders On Tuesday, the govern- latest ions and ideas — not bullets,” both as a safety measure and to in a room crowded with imprisoned, its supporters ment installed by gen. abdel- breaking said sami Rahamim, whose prevent intimidation. those waiting to testify, Kranz slain and its activists branded Fatah el-sissi provided the news all father and six others died when Kris Kranz, who brought his as terrorists in what many are latest signal that it was break- day every an employee who had just been .40-caliber glock to the hear- Guns continues on A6 Ø describing as the worst crisis ing the old rules. security day at to confront egypt’s 85-year-old forces armed with automatic startribune.com. Minnesotans with permits to Notifications on file for owners who muslim Brotherhood. rifles hunted down even the 150,000 carry loaded guns 841 carry guns at the State Capitol in the week since egypt’s new military-backed rulers ordered Egypt continues on A7 Ø have you heard? For the eighth year in a row, Minnesota led Feds seek to ID faces in the crowd the nation in ACT scores by high school ● Progress is made on scanning technology to find terrorists. ment-financed development. seniors, among states although the system is not ready where more than By CHaRlie saVage according to newly disclosed for use, researchers say they are half of students took New York Times documents and interviews with making significant advances on the exam. B1 researchers working on the it. That alarms privacy advo- WasHiNgTON - The federal project. cates, who say that now is the government is making progress The department of Home- time for the government to on developing a surveillance land security recently tested a establish oversight rules and system that would pair com- crowd-scanning project called limits on how it will someday puters with video cameras to the Biometric Optical sur- be used. KHALED DESOUKI • AFP/Getty images scan crowds and automatically veillance system — or BOss A relative mourned as army and police carried coffins on Monday identify people by their faces, — after two years of govern- Scan continues on A6 Ø during a funeral for 25 officers killed near the border town of rafah.

STAR TRIBUNE + STARTRIBUNE.com NEw S TIp S commENTS SUBSc RIBE T o T h E pA p ER STAR TRIBUNE Minneapolis, St. Paul M ore oF whA t MAtterS to M i NNe S otA . Call 612-673-4414 Call 612-673-4000 Call 612-673-4343 • startribune.com/subscribe Volume XXXII • No. 139 • August 21, 2013 NEWS PRESENTATION

In the flag This example shows the modified execution in place, with the day’s date displayed.

Video bumper Our video bumper is our sound and motion signature. It’s fresh, engaging and vibrant. It’s aligned with our brand attributes. It is a consistent, high-impact expression of our brand. Watch it and see!

25 OUR BRAND IN ACTION

Our brand is everywhere, all the time.

Let’s make sure it’s consistent and buttoned up.

By following these guidelines and using approved templates, you can save time, eliminate guesswork and add to our brand’s value — all day, every day.

Bumper crop of the best LOOK FOR OUR 8TH ANNUAL TASTE 50.

This year’s issue is fresh off the farm. You’ll find a compilation of 50 terrific things from Minnesota focusing on the connections between consumers and producers.

26 Current as of 26 January, 2014

27 QUESTIONS?

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