2004 MPA Advertising Contest Winners

Best Use of Newspaper Art Service Weekly Class C 1st Place Gaylord Herald Times Daily Class C Powerhouse Gym 1st Place Port Huron Times Herald Tennis shoes and bat . . . A powerful black Gift Guide Cover and white graphic. Good layout. A home-run Really jumped out of the stack. for 1st place. 2nd Place Midland, Daily News Fall Home Improvement 2nd Place Brooklyn, The Exponent Easy to figure out what's inside. Sportsmen and Women 3rd Place Midland, Daily News The various graphics helped produce a very Your Wedding Day strong ad, with quality use of color. Selected Good clarity of what the section is about. graphics helped carry the theme of the ad. Hon. Mention Midland, Daily News 3rd Place Ithaca, Gratiot County Herald Houses of Worship Winter Sports An easily portable piece that people will take These graphics produced a quality cover for the with them. winter sports section. Illustrated action and Daily Class D entertainment. Color made the graphics 1st Place Ludington, Daily News stronger. T-One Net Weekly Class D Easy to read the ad. Client obviously is 1st Place Blissfield Advance interested in excellence. Mouse looks real Karen's Place enough to pick up. I'm not sure which came first, the artwork or the 2nd Place Greenville, The Daily News copy, but either way - a great fit! When Will It Be 80 Degrees 2nd Place Charlevoix Courier Ad says "warm" to me. Get's the saliva glands Eye Health moving. Good use of color. The artwork allows for the ad to run without 3rd Place Iron Mountain, The Daily being filled with lots of copy. Very clean looking News ad. Beef Bacon 3rd Place Grosse Ile, Ile Camera Great use of graphics. White space serves this 1st Street Deli ad well. Nice diversion from the standard boxed Hon. Mention Greenville, The Daily News anniversary ads. The artwork told me right away Ed Koehn Grand Opening what kind of business was being advertised. Photo sits well on art. Sustaining Member Weekly Class A 1st Place Porcupine Press 1st Place Advance Newspapers/Jenison International Credit Union Week American Pride Patios Nice lead ad into your section in support of the This graphic gets attention. Adds to the theme of event! the ad. Weekly Class B Best Ad Idea 1st Place Fenton, Tri-County Times Freeman's Garden Center Daily Class A Photograph with tags really stands out. Nice 1st Place Grand Rapids Press clean, easy-to-read ad. For the Love of Golf 2nd Place Observer & Eccentric Great information for the "Golf Lovers." Prices, Newspapers location and much more. Great support with the Making Your House a Home news feature. We're going to give you an Great idea. Love use of this graphic. Well done. "Eagle" on #1 - First Place. Good promotion! 3rd Place South Haven Tribune 2nd Place Grand Rapids Press Hit the Road Canterbury Cottage Great photo. Like the text treatment on top. Easy to read message. Good selection of graphics and layout with reverse at bottom of ad. Excellent use of white space.

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Best Ad Idea continued copy - bold. Ad theme carried throughout the ad. Daily Class B Easy to give first place to this ad. 1st Place Kalamazoo Gazette 2nd Place Advance Newspapers/Jenison Morrison Jewelers House This This ad was the "Best of the Best." Top layout One look at this ad and the reader will get the and design, great photo, great color. A very, entire message - Big Savings. A very well very powerful ad. The judges would love to see designed ad. Simple art selection adds to the more great ads like this one! overall design. 3rd Place Wayland, Penasee Globe Daily Class C Dental Health 1st Place Midland, Daily News The art selection will make you smile. Good use On the Home Front of color, quality copy. Any newspaper could Excellent ad idea built around a very popular make this quality promotion a success. topic - our service men and women. Good advance material requesting photos and Weekly Class B information. Nice three-page layout with 1st Place Observer & Eccentric sponsors. Newspapers Garden City Group Daily Class C Twelve unique ads on one page. All very easy to 2nd Place Port Huron Times Herald read. Good layout, good use of color. Good Mosher's choice of graphics. Garden City "Gloria" was a Without a "doubt" every reader read this ad. cute theme. One big full page ad good for first Simple, bold, good use of white space, very place. strong graphic. Plenty of room for the merchant's 2nd Place Lapeer, The County Press signature. Good job! This is a Wild One 3rd Place Midland, Daily News The judges looked at this ad a dozen times. Lots Jump Start of color, head shots of employees jump off the Great layout. Great information for students. page. Some good white space. Simple design, yet powerful! Artwork selected 3rd Place Portland Review & Observer very effective. The Gallery Daily Class D Excellent, excellent design and layout. Sharp 1st Place Greenville, The Daily News from top to bottom. Simple art work combined Last Minute Gift Train with the reverse background is outstanding. I followed the train and I know the readers did. Good information. Ad idea very clever - awesome. Good heading Hon. Mention Northern Express Weekly "The Last Minute Holiday Gift Train." Ad Venus placement on the bottom of each page was A great invitation to the public. Good use of great! Good color, sales staff did a good job. process color and white space. Good logo! 2nd Place Iron Mountain, The Daily Weekly Class C News 1st Place Gaylord Herald Times Student of the week Stuck "Student of the Week" great ad idea that Great! Super idea and layout. Count to 4 - covered 36 weeks! A real winner for the paper, unique idea! Big bold type, great! Excellent students, sponsors and community. Truly photo adds to good layout. Yes, it was the best showed the talents of those students. Ad Idea! 3rd Place Escanaba, Daily Press 2nd Place Tecumseh Herald Bay College Clip-N-Save Summer Sale So small, so simple, so powerful, strong ongoing Super job of selling. Good town-wide promotion. frequency ad. The readers will check out the Excellent layout on all four pages. Like the extra $20,000 facts. space around the ads for easy reading. Good Weekly Class A use of color, spot and process. 1st Place Advance Newspapers/Jenison 3rd Place Hart, Oceana's Herald-Journal Circle A 3rd Place Shape of ad - unique, easy to read, excellent Ad is well designed. Excellent use of white use of white space. Hot ticket - good headline space. Good selection of type. Photo is a real plus. Any and all newspapers should sell this ad.

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Best Ad Idea continued Weekly Class A Weekly Class D 1st Place Advance Newspapers/Jenison Lighting Corner 1st Place Charlevoix Courier Took advantage of using the light post. The Belvedere Golf Club yellow stands out and draws you to read. Small in size, big in value. Good layout using 2nd Place Detroit, Metro Times photo for background. Next time consider Dating Game process color! We will give you an "Eagle" on Maybe a little too much color. The orange ball is this one. good but some of the color is too distractive. 2nd Place Leader Publications 3rd Place Advance Newspapers/Jenison E.R.I. Housing Jensen Jewelers Clean, neat ad. Good use of color. Lots of good Maybe could have found a way to add a little information for home buyers. more color. 3rd Place Leader Publications Hunt City Scuba Weekly Class B Good selection of art for this business ad. White 1st Place Fenton, Tri-County Times space added value to the layout. Easy to read. Relay for Life Sustaining Member Liked the different shades of purple. Really liked the top of the ad. It stood out and made you look 1st Place Porcupine Press at it. Put color in right spots. Would like to see Snow Removal photos a little clearer, but realize they were It's not how much snow you can throw, but how taken at night, too. far can you throw it? 2nd Place Fenton, Tri-County Times

Balloon Quest Best Spot Color Ad Nice mix of color and gray shades. You definitely look at the red in the ad, which I'm sure Daily Class C was the objective of the designer. 1st Place Midland, Daily News 3rd Place Lansing, Delta-Waverly Treat Yourself Safely Community News Appropriate choice in color. Nice effect to make Fourth Financial boxes stand out. Simple use of color. Not overdone. 2nd Place Midland, Daily News Hon. Mention Lapeer, The County Press Midland is Blooming Roberts No! Would have like to have seen more of color in Color highlights what should be emphasized and the ads - less in background. draws attention to ad. Daily Class D Weekly Class C 1st Place Ludington, Daily News 1st Place Ithaca, Gratiot County Herald Grand Opening Zero-In Color is well balanced. Has the look of a full- Good idea for an ad! Plus tie-in hunting season color ad. Black and white photo fits well with and use of fall color with it. Ad really stood out blue accent behind. Great job! on page. 2nd Place Petoskey News-Review 2nd Place Tecumseh Herald Reid Furniture Valentine's Day This ad really jumps off the page at the reader. Lot of red but with several ads together, it was The use of fade in left to right moves the eyes to easy to pick out the "highlights" of each ad. the price points. I like this ad! 3rd Place Gaylord Herald Times 3rd Place Petoskey News-Review Gaylord Ford Little Traverse Bay Golf Cute idea for ad. Seemed to be too much blue This ad is proof that less is more when spot together. Not too sure how that could be color is used well. Good job! changed though. Hon. Mention Big Rapids, Pioneer Northern Shore Weekly Class D Pleasant ad with well-placed color. A quick 1st Place Clarkston News glance gives you all the vital info you need to Avanti know and makes you want to read more. Awesome use of color! Very little used, but very effective. Perfect for the ad.

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Best Spot Color Ad continued 3rd Place Port Huron Times Herald 2nd Place Charlevoix Courier Clausen Collision Spring Motown Review Nicely designed, full color makes ad bright and Nice job of using the color to draw reader to the stand out yet it is not too over done ad. Daily Class D 3rd Place Charlevoix Courier 1st Place Iron Mountain, The Daily After the Turkey News Color highlights important info. Maybe could One Stands Out have found a way to use a little more color, Great design and use of full color. I love the one maybe a different shade or two. colored tulip. The colored logos on top of the B Sustaining Member & W background, awesome! Great Photo Shop 1st Place Porcupine Press work. 04 U.P. Builder's Show 2nd Place Iron Mountain, The Daily Pink is certainly an interesting color choice for News builders in the U.P. of Michigan. Dream in Color Grabs your attention. Again, the color on B & W photo background is very unique. Great and Best Multi-Color Ad creative Photoshop work. Daily Class A 3rd Place Iron Mountain, The Daily News 1st Place Grand Rapids Press A tradition Continues Canterbury Cottage Great use of photos show the tradition of doing "A Rose is a Rose" and this time the single rose business with this company. Great color! Great in process color made this a first prize ad. press work. Unique ad for a unique store. Sharp design! Hon. Mention Bad Axe, Huron Daily Tribune Daily Class B D & M Cabinet Shop 1st Place Kalamazoo Gazette Great use of photos and 4 color. Real eye Sharp Smile Center catching!! Very crisp ad. Blue background with full color Weekly Class A photos is complimentary. Overall, great looking 1st Place Detroit, Metro Times ad. Spring into summer 2nd Place Kalamazoo Gazette Fun ad. Bright colors and layout bring life to this Vlietstra Pools ad. Great choice of colors-very fitting. Well done. Full color photos make this ad pop. Designer did 2nd Place Advance Newspapers/Jenison a good job of not overdoing color in text and Sunset Association headline. Full color was tastefully used here. Very clear, 3rd Place Kalamazoo Gazette classy ad. Indian Run Golf Course 3rd Place Wayland, Penasee Globe Graphics in color look great. However, too much Wayland Chrysler green elsewhere in ad. Would have been first Eye catching use of color. "Save border looks place if there would have been more white great." space and less green background and green text. Weekly Class B 1st Place Northern Express Weekly Daily Class C Galley Gourmet 1st Place Port Huron Times Herald Great ad. Color photo is perfect. Really creates St. Clair River County Club the mood. Very classy look with use of color and faded 2nd Place Northern Express Weekly photo. Great fit for this advertiser. Venus 2nd Place Port Huron Times Herald Love the choice of color in the ad. Great Ropposch Bros contrast. Clean design with full color photos makes this 3rd Place South Haven Tribune ad stand out Steve French Studio Full color is used very tastefully here. Nice subtle look and feel with use of full color image.

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Best Multi-Color Ad continued 2nd Place Grand Rapids Press Weekly Class C Visitors Guide 1st Place Gaylord Herald Times I would want to have this publication in my hand Gaylord Ford if I was visiting Kent Co. Useful. Thorough This is a fun ad. Makes me want to go there to information. get the answers and enter. I like the balance 3rd Place Grand Rapids Press 2nd Place Gaylord Herald Times Downtown Holland D and S Custom Art Design A good representation of Holland letting readers Great use of color on this ad. Looks like a real know what is available in town . A nice diversion wall. Makes me want to go into the business to from the standard newsprint Holiday sections see more. I actually turned the page over to see Daily Class B if there was more! 1st Place Kalamazoo Gazette 3rd Place Hart, Oceana's Herald-Journal Weddings Gales Jewelry Great looking section. Like idea of selling only 3 Lot's of Elegance in this ad! I like the easy ad sizes -really makes piece look nice. Great job background. Really makes the product stand on vanity of advertisers . Business card out. The ad is easy to read. directories look nice too. Hon. Mention Ithaca, Gratiot County Herald 2nd Place Mount Clemens, The Macomb Community Fair Daily Good use of photos and borders. Well balanced ad. Nautical Mile Directory Weekly Class D Well done. Nice variety and quantity of 1st Place Grosse Ile, Ile Camera advertisers. Useful tool for readers. Suggest you make content information look less like ads, MBA A great example of good use of color on a remove box so piece has more of a magazine smaller ad. Good job! feel. 3rd Place Kalamazoo Gazette 2nd Place Harbor Springs, Harbor Light Why do we celebrate the 4h. Family Owned business A simplicity works well here. Good use of white Love this idea, great community piece. 100 space advertisers, wow! 3rd Place Charlevoix Courier Daily Class C Don't Drink and Drive 1st Place Midland, Daily News This ad makes you look twice! Almost a 3-D Progress effect. Super-super-super from "front to back." So Hon. Mention Harbor Springs, Harbor Light many unique ads. Great choices of type, Freedom! graphics and use of color. Lots of hard work and You've done well accomplishing a difficult task hours by the staff-great results. #1, #1, #1. here. Making the text readable on a darker 2nd Place Port Huron Times Herald photo. The ad works for me! Holiday Gift Guide Sustaining Member Quality color front to back. This holiday guide 1st Place Porcupine Press truly made an impression. "Holiday Magic" is Indian Motorcycles alive in this great December issue. Wow what a Nice looking ad! money maker! Area merchants should truly appreciate this issue. Best Special Section 3rd Place Midland, Daily News Senior Expo Daily Class A This issue included many accounts that would 1st Place Grand Rapids Press not advertise weekly. Ads contained quality Wedding Planner information for seniors. Ad and news staff Wide range of editorial to cover all aspects of worked together to publish this third place the event. Cosmetically strong. Spiral binding winner! makes it easy to use without bending product. Very classy product.

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Best Special Section continued Hon. Mention Lapeer, The County Press Daily Class D Progress 2004 1st Place Iron Mountain, The Daily I really liked the advertorials instead of the News traditional "progress copy." Good advertising Logging today content. What an informative section targeting non- Weekly Class C traditional advertising dollars. 1st Place Romeo Observer 2nd Place Escanaba, Daily Press Community Guide Spanning Generations Like the idea of selling this promotion year out. Everyone loves history, especially when it Very little effort for sales team to make big includes local people. Excellent ad content profits. Nice sections. Well done. supported this well done section. 2nd Place Hart, Oceana's Herald-Journal 3rd Place Ludington, Daily News 911 100 yrs Clown Band Great salute to the 911 dispatch centers, good No doubt the readers of your area thoroughly ad support. Great idea. enjoyed this publication. Over 100 yrs the 3rd Place Gaylord Herald Times "Clown Band" became a recognizable part of the Diners Guide area. Great ad content too! Well done, great ad support. Excellent design. Weekly Class A Weekly Class D 1st Place Detroit, Metro Times 1st Place Charlevoix Courier Movement Charlevoix Community Compass The size would make it very useful for the Good ad support. Good way to cut production "festival goer" to put in their packet or purse. cost by using 4 color cover with different stock Good content including user friendly maps. High inside. Very clean, well done. quality product. 2nd Place Clarkston News 2nd Place Wayland, Penasee Globe Women in Business Christmas Greetings Good section and ad support. The editorial content provided by readers was a 3rd Place Grosse Ile, Ile Camera nice change from conventional holiday copy. Full Street Fair color throughout made for a festive looking Good effort, good support publication. 3rd Place Advance Newspapers/Jenison Sustaining Member 1st Place Porcupine Press Arts in West Michigan Focus Strong ad content from what would appear to be Interesting illustrations throughout! non-traditional advertisers.

Weekly Class B Best Newspaper Promotion 1st Place Fenton, Tri-County Times Source Book 2004 Daily Class B A great informational source to readers, 1st Place Kalamazoo Gazette professionally designed with excellent ad Pressing ahead content. Good clean sections, well designed, good use of 2nd Place Observer & Eccentric color on Pg 1. Newspapers Livonia Rec Center Daily Class C A nice combination of community resource and 1st Place Midland, Daily News vendor tab. Full color throughout makes for 2 page directory quality looking publication. Ad very informative, at one glance you know 3rd Place Sunrise Printing & Publishing what you are selling. Dean Arbour 2nd Place Port Huron Times Herald Impressive vendor section for a small Times Herald community. Heavier stock brighter paper not Nice series of ads. Good recognition by making only made for a nicer section, but created an ads look the same, immediate identification. image of quality for the dealership - nicely done!

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Best Newspaper Promotion continued Weekly Class D 3rd Place Midland, Daily News 1st Place Charlevoix Courier Advertising works Vacation Memories Shows good pre-paying rate plan Good way to get involvement from your reader. Daily Class D Sustaining Member 1st Place Porcupine Press 1st Place Big Rapids, Pioneer Clothing and Subscription Program Laptop Creative way of creating a marketplace for your Excellent idea, Very clean, understandable publication. How did the "prescription" promo copy. Excellent use of color. Very original ad. go? Very well done.

2nd Place Grand Haven Tribune Tribune Delivers Results Best Ad Series Good way to give your advertisers additional support and shows other non ad supporters Daily Class A what your paper is willing to do. 1st Place Grand Rapids Press 3rd Place Greenville, The Daily News Decker's We just love paperwork You went and made the effort to find a series Direct to the point- clean color. Pleasant, good and sent it in. A+ for effort. use of white space and color. Daily Class C Weekly Class A 1st Place Midland, Daily News 1st Place Detroit, Metro Times Man Can Cook Joyride Cute series. I think with most men and women No comment given. working…men do cook! I hope you ran this series more than 4 weeks. Weekly Class B Daily Class D 1st Place Lansing Community 1st Place Escanaba, Daily Press Newspapers Bay College Guide to Community Great series for a junior college. I really liked the Very informative. Letting reader know what they large l-word headings and the photos were need to do. Should save edit and composing great. This could easily be adopted to Jr. time. Great idea. colleges and community colleges in any state. 2nd Place Fenton, Tri-County Times 2nd Place Petoskey News-Review Run your ad Lakeshore Tire Good positive, truthful way to slam the Very simple and cute. I really liked the alignment competition. ad. We have a new tire company in our town 3rd Place Tri-County Citizen that I would love to sell this series to. Class of 2003 3rd Place Grand Haven Tribune Good way to build extra revenue and readership Rock N Road Weekly Class C Great headings and simple graphics. This small 1st Place Milford Times space ad will attract bikers. I liked the logo for Sports the business. Good, clean way to inform readers for being Hon. Mention Niles Daily Star voted one of the best. Also liked the tag line for Brandywine Public Schools coaches. Should help out the sports department. I loved this series, but I gave it honorable 2nd Place Gaylord Herald Times mention because of your dark background and Garland Results the small type is very hard to read. I think this Like the tie in buy something get something. series with a white background and some black Good way to help other businesses. type would have been easier to read. 3rd Place Hart, Oceana's Herald-Journal Weekly Class A After You Bag Your Buck 1st Place Advance Newspapers/Jenison Good way to let readers know you care about Railside Living their sport I liked the lead heading. "The difference is in the details"

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Best Ad Series continued Best Classified Ad Section Weekly Class B 1st Place Lapeer, The County Press Daily Class C Perkins Yard and Garden 1st Place Midland, Daily News Great flower photos with wording, "We are Get's you thinking Christmas. Good idea. continuing to make your life beautiful." Daily Class D Offering and special with each ad surely brought 1st Place Bad Axe, Huron Daily Tribune in traffic to the Perkins Yard and Garden store. Great looking classified section. 2nd Place Fenton, Tri-County Times 2nd Place Alpena News Kan-Rock Tire Well-rounded section. Customer photos and letter testimonials a great 3rd Place Petoskey News-Review way to advertise for Kan Rock Tire. Good readership. 3rd Place Fenton, Tri-County Times Freeway Sports Center Weekly Class B Featuring employees as the problem solvers of 1st Place Fenton, Tri-County Times this company is a great idea. Bio under photo Great color. Well rounded. good. Employee series advertisements are a 2nd Place Lapeer, The County Press great way to increase ad revenue. All around great classified section. Very creative ads and promotion. Weekly Class C 3rd Place Detroit Jewish News 1st Place Hart, Oceana's Herald-Journal Lots to read! Heggs Great headings. Great photos. Nice white space. Weekly Class C Liked this series!! 1st Place Gaylord Herald Times 2nd Place Hart, Oceana's Herald-Journal Very well designed. Many great promotion Oceana Veterinary ideas. Good use of color. Local photography always a plus. I liked your Sustaining Member quotes used in each ad. Vets usually don't 1st Place Porcupine Press advertise a lot. This is a great series! Good pharmacist joke! 3rd Place Brooklyn, The Exponent Golden Nugget Restaurant A lot of information in this ad series. Pretty busy Best Classified Ad Promotion layout. Too many type styles. Weekly Class D Daily Class D 1st Place Ludington, Daily News 1st Place Cassopolis Vigilant Little Star Center for Animal Health Love it! Great concept Your pet of the week feature, your Q&A ad at 2nd Place Petoskey News-Review the bottom was a great idea. I'm sure you could Beautiful Babies run this series for a while. If you run out of lost Always a nice section. Great readership. and found pets, feature people's pets! 3rd Place Ludington, Daily News 2nd Place Grosse Ile, Ile Camera Lovelines Brooklynair Good promo that touches the heart. Cute ads! I liked the personalized messages started at the top. Weekly Class B 3rd Place Blissfield Advance 1st Place South Haven Tribune Karen's Place Brings you in. Makes me keep reading. Catchy! Cute photography. Catchy headings. I think the 2nd Place Fenton, Tri-County Times series could have been more effective if you Tell Us About It would have used same type style for headings Good way to attract new classified business. and text in each ad. 3rd Place Fenton, Tri-County Times Sustaining Member Spicin' Up the Classifieds Nice approach to gain extra revenue. 1st Place Porcupine Press CITGO Ads do tie together nicely!

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Best Classified or ROP Auto Ad Weekly Class B 1st Place Detroit Jewish News Daily Class B AA Moran 1st Place Kalamazoo Gazette Very crisp layout. I liked the gradient used under Cole Automotive the car names. I liked the autos on top of the Nice section! Lots of color. Good mix of new and stairs. Easy to read. I liked the white space. used. Only entry. 2nd Place Observer & Eccentric Daily Class C Newspapers 1st Place Port Huron Times Herald Avis Ford Michaels Car Center Big logo at top attracts buyer to Avis Ford. Three Great layout. Good use of photos. Like the 1/2 big vehicles on bubbles look like a blowout. I and 1/2 split color. Headshots nice at bottom. probably would have used black type for vehicle 2nd Place Midland, Daily News brands. Boxes at bottom, very informative and Off-site Tent Sale easy to read. Cute graphic. I really liked the idea of an off-site 3rd Place Lapeer, The County Press tent sale. Good competition on common Robert's ground!! Good theme and border for the 4th of July week. 3rd Place Midland, Daily News Good selection of type. Easy to read. Nice Model-end Closeout. photos with no background (except one). Good bold heading. Nice graphics, good white Hon. Mention Observer & Eccentric space. Liked that you didn't use a border. Newspapers Daily Class D Bill Brown Ford Nice graphic and bold head. Boxes contain a lot 1st Place Greenville, The Daily News of important info. Printer must of missed Ed Koehn 1/2 Off registration. A bit blurry! Very nice layout. Like fade-in on left side. Listed rebates, good for buyer. Liked 1/2 off vehicles Weekly Class C on right. The letter was a little hard to read, 1st Place Gaylord Herald Times pretty small type. Gaylord Ford 2nd Place Petoskey News-Review Cute, cute idea. I bet they had a lot of people Pat McKeown Ford participate in this promotion. Hopefully a few For the last minute Santa - great gift ideas! people looked at cars. Good idea for a service department at any 2nd Place Gaylord Herald Times dealership. Jim Wernig, Inc. 3rd Place Petoskey News-Review Cut promotion! How many vehicles did he give Brown Motors away? Boxes were informative and easy to read. Great looking ad. I liked the split color. Big auto 3rd Place Ithaca, Gratiot County Herald graphics. Maybe a bit too much blue? Zero-In Hon. Mention Petoskey News-Review Good graphics that ties in with heading. Good Brown Motors choice for spot color - Blaze Orange!! Nice Ad. Liked the photos taken in front of the Hon. Mention Ithaca, Gratiot County Herald Ford sign. KA-POW Weekly Class A Good graphics, nice vehicle photos. I think yellow/green background is a bit much. Cars in 1st Place Wayland, Penasee Globe yellow box, way too small. Wayland Chrysler The Valentine ad was easy to read. Like photos Sustaining Member in the middle and a little more white space. 1st Place Porcupine Press 2nd Place Wayland, Penasee Globe Crown Motors Wayland Chrysler NASCAR fans are die-hards! 0% Interest and Save. Attention getter. Save- Save-Save along the sides was kind of busy. Good color photos.

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Best Class or ROP Real Estate Ad Weekly Class C 1st Place Ithaca, Gratiot County Herald Daily Class C Move! 1st Place Midland, Daily News I really like this ad! RE/MAX 6/5/03 2nd Place Gaylord Herald Times I like the cover design that ties back into the Coldwell Banker Schmidt Realtors copy also on the covering referring to This is good use of "greeting" ad to also sell "Waterfront Homes." product. A Festive ad! Good job! 2nd Place Midland, Daily News Weekly Class C RE/MAX 9/25/03 3rd Place Gaylord Herald Times Timely artwork and design of cover. Don't lose Property Center this advertiser, they're obviously a good one! The blue headings on the top of each picture 3rd Place Midland, Daily News help the reader to find what he is interested in Every House Has a Story faster. Lot's of blue in the lower three rows of Creative use of artwork and captions under each pictures. I like the ad layout! listing! Sustaining Member Daily Class D 1st Place Porcupine Press 1st Place Alpena News Statewide Real Estate Banner Realty Full color certainly makes the ad more I really like the extensive descriptions for each appealing. listing. The screened background in the ad is appealing, instead of a "sea of type." Best Online Promotion 2nd Place Petoskey News-Review Kidd, Leary & McNamara Daily Class B Very nicely done tying in all the different art 1st Place Mount Clemens, Macomb elements together. Log Home Style, the fawn, Daily and the green screened background to project Go Digital the image of the condos. I loved the direct mail pieces. Good promotion 3rd Place Ludington, Daily News ads. Well rounded way to capture readers. March Madness The hand with the basketball, really jumps out - Daily Class C drawing attention and pulling people into the ad. 1st Place Port Huron Times Herald Blaze a Trail Weekly Class B Nice layout and design. 1st Place South Haven Tribune South Haven Real Estate Daily Class D Realtors can often be a tough sell just getting 1st Place Greenville, The Daily News them to run listings in the classified section. Cabin Fever Auction Selling them an ad in a premium spot is a great Good use of promotion material. Eye catching accomplishment. design. 2nd Place Fenton, Tri-County Times 2nd Place Bad Axe, Huron Daily Tribune Keller Williams Realty Give Guides A great looking ad marketing both the agents Wide variety of advertisers, good reading. and some properties! Very professional looking 3rd Place Ludington, Daily News ad! Billboard 3rd Place Observer & Eccentric This ad makes you think. Good approach to Newspapers reach advertisers. Pine Knob Enclaves Weekly Class B A big spacious ad with attractive big pictures led 1st Place Detroit Jewish News me to believe that condos are big, beautiful and DJ News Online spacious as well. The map is a plus to the Creates a quick reference to what's on the readers. online edition. Hon. Mention Lapeer, The County Press Live the American Dream Creative use of phrase with artwork to sell to multiple offices.

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