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MODERN MARKETING IS STRATEGIC SUSTAINABLE INBOUND OUTBOUND CONTENT EFFECTIVE Modernmarketingpartners TARGETED INTEGRATED THOUGHT LEADERSHIP MEASURABLE SOCIAL SEARCH OPTIMIZED MODERN MARKETING IS STRATEGIC SUSTAINABLE INBOUND OUTBOUND CONTENT EFFECTIVE ModernMarketingPartners. com Meet Modern Marketing Partners Marketing is changing rapidly and more complex than ever. Yet, new media without strategic branding and creative execution is spam. Many marketing departments and agencies haven’t kept pace with new techniques and approaches. Until now. Meet Modern Marketing Partners ––an agency founded in award-winning advertising and branding, but adapted to the digital marketing revolution. Marketing that integrates print and digital. Online and offline. Inbound and outbound. Thought leadership and lead generation. For one purpose: sales results. Breakthrough Branding Effective branding is foundational to all downstream marketing and requires more than a great logo. Branding elements include naming and trademarks, logos, color and graphic identities, stationery systems, packaging, signage and more. Modern Marketing Partners is recognized with more than 20 national creative and marketing awards for branding excellence. Agency principal Neil Brown is a brand naming expert and author of the book, Branding Best Practices: A Guide to Effective Business and Product Naming. ABOVE: ASSORTED AWARD-WINNING LOGOS Integrated Marketing Communications (IMC) Northwestern University seized IMC leadership. Modern Marketing Partners’ predecessor agency Ross/Brown pioneered IMC in the 90’s with articles and research published in Advertising Age, Business Marketing (now BtoB magazine) and Marketing News. So is IMC relevant to modern marketing? Yes, more than ever! Print and digital working together for breakthrough results. ABOVE: AFTERMATH CLAIM SCIENCE IMC PROGRAM Website Development & Search Engine Optimization Achieving top-position organic search results is no accident. Modern Marketing Partners develops all websites with proven search engine optimization (SEO) techniques. To dominate search results, websites require complete and accurate meta coding, off-page link-building, and social media integration. We also retrofit existing websites to realize greater search results, and develop e-commerce solutions. Ask about our complimentary SEO Analysis! ABOVE: ACCESSTEK, INTERMATIC AND CMA WEBSITES (CLOCKWISE) Advertising that Sells Advertising including print, online, radio, and TV, might still be your largest marketing spend. Effective advertising rapidly builds awareness and generates direct response leads. It also features bold creative execution and clever copy. Modern Marketing Partners creates award-winning advertising that does all of the above, and sells! ABOVE: WEATHER GUARD, LABEL-AIRE, ELECTRIC CITY, OMRON AND CONCENTRA ADS (CLOCKWISE) Social Media Marketing The business case for social media as a marketing and lead generation channel is proven. In particular, well-executed social media can realize dramatic improvements in search engine results. Social media is particularly potent when integrated with traditional marketing and publicity. From thought leadership blogs, to LinkedIn, Facebook, YouTube, Twitter and Google+. Modern Marketing Partners manages your social initiatives a la carte or as part of a broader marketing program. ABOVE: GREEN HOME BUILDERS BLOG, BLUE SKY SERVICES YOUTUBE, CMA FACEBOOK & IMEC TWITTER Print Collateral Brochures and catalogs remain critical for many products and markets. Print collateral might entail sales and training tools, technical manuals, and press folders. To support your print needs, Modern Marketing Partners provides complete copywriting and design services. And when required, we can manage photography and printing. The whole enchilada. ABOVE: FC LIGHTING, MARCH PUMPS, WEATHER GUARD AND DEK PRINT COLLATERAL (CLOCKWISE) Content Marketing Prospects buy from vendors, suppliers and resellers that they trust. From partners that educate and inform. More than ever, thought leadership can be attained through digital marketing. Modern Marketing Partners has realized successful thought leadership through all aspects of content marketing. Blogging and social sharing. Webcasts and whitepapers. Published research. We then leverage content with integrated PR or publicity for measurable results. ABOVE: CLOUD ACCOUNTING INSTITUTE Integrated Product Launch Developing and launching new products or services is the lifeblood of many a marketer. Yet, is well documented that failure rates exceed 90%! With stratospheric costs, how can a marketer improve launch success? By hiring Modern Marketing Partners of course! We can help with all aspects from branding, to channel marketing and sales communications. Packaging to promotions. And yes, we will share our New Product Launch Checklist. Just ask! ABOVE: EXPERIAN AUTOCHECK LAUNCH For a complimentary consultation, contact Modern Marketing Partners. com MODERN MARKETING PARTNERS 1220 IROQUOIS AVE, SUITE 210 NAPERVILLE, IL 60563 P 630 868 5060 ModernMarketingPartners..
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