Unsupervised Domain-Agnostic Identification of Product Names in Social Media Posts
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This Constitution: a Bicentennial Chronicle, Nos. 14-18
DOCUMENT RESUME ED 300 290 SO 019 380 AUTHOR Mann, Shelia, Ed. TITLE This Constitution: A Bicentennial Chronicle, Nos. 14-18. INSTITUTION American Historical Association, Washington, D.C.; American Political Science Association, Washington, D.C.; Project '87, Washington, DC. SPONS AGENCY National Endowment for the Humanities (NFAH), Washington, D.C. PUB DATE 87 NOTE 321p.; For related document, see ED 282 814. Some photographs may not reproduce clearly. AVAILABLE FROMProject '87, 1527 New Hampshire Ave., N.W., Washington, DC 20036 nos. 13-17 $4.00 each, no. 18 $6.00). PUB TYPE Collected Works - Serials (022) -- Historical Materials (060) -- Guides - Classroom Use - Guides (For Teachers) (052) JOURNAL CIT This Constitution; n14-17 Spr Sum Win Fall 1987 n18 Spr-Sum 1988 EDRS PRICE MFO1 Plus Postage. PC Not Available from EDRS. DESCRIPTORS Class Activities; *Constitutional History; *Constitutional Law; History Instruction; Instructioral Materials; Lesson Plans; Primary Sources; Resource Materials; Secondary Education; Social Studies; United States Government (Course); *United States History IDENTIFIERS *Bicentennial; *United States Constitution ABSTRACT Each issue in this bicentennial series features articles on selected U.S. Constitution topics, along with a section on primary documents and lesson plans or class activities. Issue 14 features: (1) "The Political Economy of tne Constitution" (K. Dolbeare; L. Medcalf); (2) "ANew Historical Whooper': Creating the Art of the Constitutional Sesquicentennial" (K. Marling); (3) "The Founding Fathers and the Right to Bear Arms: To Keep the People Duly Armed" (R. Shalhope); and (4)"The Founding Fathers and the Right to Bear Arms: A Well-Regulated Militia" (L. Cress). Selected articles from issue 15 include: (1) "The Origins of the Constitution" (G. -
Brazil Ahead of the 2018 Elections
BRIEFING Brazil ahead of the 2018 elections SUMMARY On 7 October 2018, about 147 million Brazilians will go to the polls to choose a new president, new governors and new members of the bicameral National Congress and state legislatures. If, as expected, none of the presidential candidates gains over 50 % of votes, a run-off between the two best-performing presidential candidates is scheduled to take place on 28 October 2018. Brazil's severe and protracted political, economic, social and public-security crisis has created a complex and polarised political climate that makes the election outcome highly unpredictable. Pollsters show that voters have lost faith in a discredited political elite and that only anti- establishment outsiders not embroiled in large-scale corruption scandals and entrenched clientelism would truly match voters' preferences. However, there is a huge gap between voters' strong demand for a radical political renewal based on new faces, and the dramatic shortage of political newcomers among the candidates. Voters' disillusionment with conventional politics and political institutions has fuelled nostalgic preferences and is likely to prompt part of the electorate to shift away from centrist candidates associated with policy continuity to candidates at the opposite sides of the party spectrum. Many less well-off voters would have welcomed a return to office of former left-wing President Luiz Inácio Lula da Silva (2003-2010), who due to a then booming economy, could run social programmes that lifted millions out of extreme poverty and who, barred by Brazil's judiciary from running in 2018, has tried to transfer his high popularity to his much less-known replacement. -
Brand Guidelines for Partners 2019
BRAND GUIDELINES 2019 P. 2 (RED) BRAND GUIDELINES 2019 HELLO. Good to have you! (RED) is a nonprofit organization that fights AIDS. 100% of all proceeds generated from Partners go directly to The Global Fund, which distributes the money to work on the ground in Ghana, Kenya, Lesotho, Rwanda, South Africa, Swaziland, Tanzania, and Zambia. We believe a strong brand keeps us inspiring and relevant, and can help you tell your story better, too. These guidelines should educate you on (RED) and equip you to message about us in the best ways possible. P. 3 (RED) BRAND GUIDELINES 2019 (RED) CONTENT OVERVIEW ABOUT FOR PARTNERS 4. Our Story 23. Partner Logos 6. Our Progress 24. Partnership Language 8. Our Partners 27. Packaging Guidelines 29. Partner Cheat Sheet THE BRAND 11. Brand Lens ASSETS + CONTACT 12. Our Logos 30. Assets 14. Registration 31. Say Hello 15. Copyright 16. Typefaces 17. Color 18. The Parentheses 19 (RED) Words 20. Language & Tone P. 4 OUR STORY (RED) was created by Bono and Bobby Shriver in 2006 to transform the collective power of consumers into a global force of critical, lifesaving aid. (RED) BRAND GUIDELINES 2019 We work with the world’s most iconic brands— including Apple, Starbucks, Belvedere Vodka, Bank of America, and more—to develop (PRODUCT)RED branded products and experiences that, when purchased, trigger corporate giving to the Global Fund. With these contributions, the Global Fund finances programs in sub-Saharan Africa, which provide HIV+ pregnant women access to the lifesaving medication they need to ensure their babies are born HIV-free. -
Selling Social Conservatism Philip G
Macalester College DigitalCommons@Macalester College Political Science Honors Projects Political Science Department May 2006 Selling Social Conservatism Philip G. Chen Macalester College, [email protected] Follow this and additional works at: http://digitalcommons.macalester.edu/poli_honors Recommended Citation Chen, Philip G., "Selling Social Conservatism" (2006). Political Science Honors Projects. Paper 2. http://digitalcommons.macalester.edu/poli_honors/2 This Honors Project is brought to you for free and open access by the Political Science Department at DigitalCommons@Macalester College. It has been accepted for inclusion in Political Science Honors Projects by an authorized administrator of DigitalCommons@Macalester College. For more information, please contact [email protected]. CHAPTER 1 Introduction Conventional wisdom over the past few elections has told us that the Midwest, dominated by so called “red states,” are strongly conservative and citizens in these states voted according to their socially conservative values (Kohler, 2006). After the 2004 elections, Democrats bemoaned their failure to win back to White House, claiming that voters “took [their] moral values to the polls” (Brown, 2004). After the 2004 elections, pundits around the nation commented on the exit poll numbers because fully 22 percent of all voters surveyed said they chose their presidential candidate because of “moral values” (Colwell, 2004). The political discussion over “moral values” became so important that Democrats looked for ways to reword their me ssage to make it more palatable to voters. Bob von Sternberg of the Minneapolis Star -Tribune reported in a front page news article about efforts by Minnesota Democrats to reshape their efforts at winning the “moral voters.” He also reported with some skepticism that “moral values” has been the top issue for presidential voters since 1996, thereby suggesting that the only thing new about the issue is that the press paid attention to it. -
MODERN MARKETING IS STRATEGIC SUSTAINABLE INBOUND OUTBOUND CONTENT EFFECTIVE Modernmarketingpartners
TARGETED INTEGRATED THOUGHT LEADERSHIP MEASURABLE SOCIAL SEARCH OPTIMIZED MODERN MARKETING IS STRATEGIC SUSTAINABLE INBOUND OUTBOUND CONTENT EFFECTIVE ModernMarketingPartners. com Meet Modern Marketing Partners Marketing is changing rapidly and more complex than ever. Yet, new media without strategic branding and creative execution is spam. Many marketing departments and agencies haven’t kept pace with new techniques and approaches. Until now. Meet Modern Marketing Partners ––an agency founded in award-winning advertising and branding, but adapted to the digital marketing revolution. Marketing that integrates print and digital. Online and offline. Inbound and outbound. Thought leadership and lead generation. For one purpose: sales results. Breakthrough Branding Effective branding is foundational to all downstream marketing and requires more than a great logo. Branding elements include naming and trademarks, logos, color and graphic identities, stationery systems, packaging, signage and more. Modern Marketing Partners is recognized with more than 20 national creative and marketing awards for branding excellence. Agency principal Neil Brown is a brand naming expert and author of the book, Branding Best Practices: A Guide to Effective Business and Product Naming. ABOVE: ASSORTED AWARD-WINNING LOGOS Integrated Marketing Communications (IMC) Northwestern University seized IMC leadership. Modern Marketing Partners’ predecessor agency Ross/Brown pioneered IMC in the 90’s with articles and research published in Advertising Age, Business Marketing (now BtoB magazine) and Marketing News. So is IMC relevant to modern marketing? Yes, more than ever! Print and digital working together for breakthrough results. ABOVE: AFTERMATH CLAIM SCIENCE IMC PROGRAM Website Development & Search Engine Optimization Achieving top-position organic search results is no accident. Modern Marketing Partners develops all websites with proven search engine optimization (SEO) techniques. -
The Impact of the Change in a Product Name on the Consumer's Perception
BUSINESS ADMINISTRATION – 60 ETCS B A C H E L O R The impact of the change in a product T name on the consumer’s perception H and behavior. E S ELISE SOURDOT-DEREXEL TRIM GERLICA I S Strategic Marketing with independent project – 30 ECTS 1 TABLE OF CONTENT 1 Abstract .................................................................................................................... 5 2 Acknowledgement ..................................................................................................... 6 2.1 Disposal .............................................................................................................. 7 3 Introduction: ............................................................................................................. 8 3.1 Background ......................................................................................................... 8 3.2 Problem discussion ........................................................................................... 10 3.3 Purpose ............................................................................................................ 11 3.4 Research question ............................................................................................. 12 3.5 Delimitations .................................................................................................... 12 4 Theoretical framework ............................................................................................ 13 4.1 Notion of Product ............................................................................................. -
State Farm Insurance
Augustana College Rock Island, IL 1 CONTENTS EXECUTIVE SUMMARY 2-3 SITUATIONAL ANALYSIS 4 SWOT 5 MARKET COMPARISON/ANALYSIS 6 PRIMARY RESEARCH 7 SECONDARY RESEARCH 8 TARGET MARKET 9 SEGMENTATION 10 SECONDARY AUDIENCE 11 CAMPAIGN STRATEGY 12 PARTNERSHIPS 13 TACTICS: “VALUE A NEIGHBOR” TACTICS 14-17 “VALUE AN AGENT” TACTICS 18-19 “VALUE STATE FARM” TACTICS 20-25 CONCLUSION/EVALUATION 26 TIMELINE 27 BUDGET 28-29 MEET THE TEAM 30 EXECUTIVE SUMMARY State Farm has been in business since 1922, and is a strong and established name in the insurance industry. In a very competitive industry and marketplace, State Farm tops the charts in market share by 6% over its next closest competitor. State Farm prides itself on the “agent-based” model, placing value in personal connections with knowledgeable insurance agents. Recently, the younger age demographic, 18-24, has been a market State Farm has sought to capture. This age demographic has been enticed with online and less expensive automobile insurers. They have been sacrificing the value of an agent and the completeness of their coverage to keep their costs down. This campaign will demonstrate and prove the value of an agent, while showing the necessity in having a good neighbor like State Farm. The communication strategy of Velocity Communications will connect with our target audiences through a variety of creative and useful tactics achieving the goals and objectives set by State Farm. Velocity Communication’s strategy is a comprehensive one, geared to reach and connect with all segments within our target audience. The strategy clearly demonstrates the value and needs for full coverage, and highlights the necessity for an agent to walk them through the process. -
Using Youtube to Teach Presidential Election Propaganda: Twelve Representative Videos
·~'ocial l:'ducatton 13r7), pp 3 .25 _3 .3 9, 3 6.2 •.rJ20()9 National Council £or the Social Swdics Using YouTube to Teach Presidential Election Propaganda: Twelve Representative Videos Wayne Journell ne of the primary goals of social studies education in the United States is many schools block access to YouTube to prepare students for civically active, politically informed, and socially on school property. Certainly, many 0 engaged democratic citizenship. Too often, however, the curricula fall short of the advertisements described in this of this goal. Textbooks and state curriculum standards tend to portray citizenship article can be found on other websites as a static concept rather than an active process that involves awareness of, and or through a savvy Google search.5 participation within, a democratic political system.1 However, YouTube has the advantage of an easy-to-use search engine and a This is best illustrated by the way many students are to make informed political name brand that middle and high school teachers approach presidential elections decisions as adults, then they must learn students recognize. At the conclusion in their classrooms, a topic Haas and to decipher ways politicians manipulate of this article, I offer suggestions for Laughlin argue should be "the quintessen media. minimizing any risks associated with tial example of teaching social studies."2 The good news is that access to presi using YouTube in the classroom. Yet teachers often fail to adequately pre dential propaganda has never been easier. pare students to understand the nuances The Internet, in particular, is a wonderful Twelve Representative Videos of presidential politics, particularly with repository for examples of both historic respect to political propaganda. -
Sound Design: Using Brain Science to Enhance Auditory & Multisensory Product & Brand Development
Sound Design: Using Brain Science to Enhance Auditory & Multisensory Product & Brand Development Prof. Dr. Charles Spence University of Oxford, England 1. Introduction The last few years have seen a phenomenal growth in the field of sensory marketing (e.g., see ‘Does it make sense?’, 2007; Hultén, Broweus, & van Dijk, 2009; Krishna, 2010; Spence, 2002; Springer, 2008). While there has never been any doubt about the importance of the visual aspects of design, what we are now seeing is an increased emphasis by marketers on the impact of the other senses: Sound, touch, smell, and, on occasion, taste (Lindstrom, 2005). Many companies and brand managers are in- creasingly being told that they should engage as many of a consumer’s senses as possible in order to increase brand engagement/loyalty (e.g., Neff, 2000; Lindstrom, 2005). But beyond the mantra of “the more senses your brand stimulates, the better” what guidelines/rules are there to help the brand manager or product developer improve the sound of their products? And what consequences might changing a product’s sound have for the customers’ overall multisensory product experience? (see Schifferstein & Spence, 2008). What sensory marketers typically fail to mention to brand managers and product designers is that they should not consider each of the sen- sory attributes of their products in isolation. Why not? Well, because the 37 Brain Science and Multisensory Product & Brand Development brain is a fundamentally multisensory organ, and, consequently, chang- ing any one sensory attribute of a product (be it the sound, feel, or col- our) is likely to impact on the customer’s overall product experience (or Gestalt). -
Advertising "In These Imes:"T How Historical Context Influenced Advertisements for Willa Cather's Fiction Erika K
University of Nebraska - Lincoln DigitalCommons@University of Nebraska - Lincoln Dissertations, Theses, and Student Research: English, Department of Department of English Spring 5-2014 Advertising "In These imes:"T How Historical Context Influenced Advertisements for Willa Cather's Fiction Erika K. Hamilton University of Nebraska-Lincoln Follow this and additional works at: http://digitalcommons.unl.edu/englishdiss Part of the American Literature Commons Hamilton, Erika K., "Advertising "In These Times:" How Historical Context Influenced Advertisements for Willa Cather's Fiction" (2014). Dissertations, Theses, and Student Research: Department of English. 87. http://digitalcommons.unl.edu/englishdiss/87 This Article is brought to you for free and open access by the English, Department of at DigitalCommons@University of Nebraska - Lincoln. It has been accepted for inclusion in Dissertations, Theses, and Student Research: Department of English by an authorized administrator of DigitalCommons@University of Nebraska - Lincoln. ADVERTISING “IN THESE TIMES:” HOW HISTORICAL CONTEXT INFLUENCED ADVERTISEMENTS FOR WILLA CATHER’S FICTION by Erika K. Hamilton A DISSERTATION Presented to the Faculty of The Graduate College at the University of Nebraska In Partial Fulfillment of Requirements For the Degree of Doctor of Philosophy Major: English Under the Supervision of Professor Guy Reynolds Lincoln, Nebraska May, 2014 ADVERTISING “IN THESE TIMES:” HOW HISTORICAL CONTEXT INFLUENCED ADVERTISEMENTS FOR WILLA CATHER’S FICTION Erika K. Hamilton, Ph.D. University of Nebraska, 2014 Adviser: Guy Reynolds Willa Cather’s novels were published during a time of upheaval. In the three decades between Alexander’s Bridge and Sapphira and the Slave Girl, America’s optimism, social mores, culture, literature and advertising trends were shaken and changed by World War One, the “Roaring Twenties,” and the Great Depression. -
The Marketing Plan
The Marketing Plan The most important part of a business plan is the Marketing Plan. To keep one’s business on course this plan must be geared toward the business’s mission—its product and service lines, its markets, its financial situation and marketing/sales tactics. ♦ The business must be aware of its strengths and weaknesses through internal and external analysis and look for market opportunities. ♦ The business must analyze its products and services from the viewpoint of the customer—outside-in thinking. What is the customer looking for and what does the customer want (benefits)? The business must gain knowledge of the marketplace from its customers. ♦ The business must analyze its target markets. What other additional markets can the business tap into and are there additional products or services the business can add? ♦ The business must know its competition, current and potential. By identifying the competitor’s strengths and weaknesses the business can improve its position in the marketplace. ♦ The business must make decisions on how to apply its resources to the target market(s). ♦ The business must utilize the information it has gathered about itself, its customers, its markets, and its competition by developing a written Marketing Plan that provides measurable goals. The business must select marketing/sales tactics that will allow it to achieve or surpass its goals. ♦ The business must implement the plan (within an established budget) and then measure its success in terms of whether or not the goals were met (or the extent to which they were). The Marketing Plan is an ongoing tool designed to help the business compete in the market for customers. -
Hitting the Mark
Hitting the Mark The Art and OctoberScience 00, of2018 Brand Naming Contents INTRODUCTION 03 NAMING APPROACHES 05 THE NAMING PROCESS 10 CONCLUSION 26 Strictly confidential Introduction October 00, 2018 Strictly confidential Why Naming Matters A name is a first impression, a symbol, and a one-of-a-kind communication tool. With a single word or phrase, you can convey what a business or product stands for—literally, figuratively, and sometimes both. A good name doesn’t just sound nice—it’s the start of your story. Like the title of a book, your brand name distills your narrative into one or several words. More than packaging, promotions, or any other branding element, it establishes your brand voice and distinguishes you from your competition. Of course, a bad name isn’t necessarily a smack down for a strong company or offering. Conversely, a top-drawer name won’t save a deficient business or product. But a powerful name can add incalculable value to a great company or offering. Strictly confidential Naming Approaches Strictly confidential Go it alone or not. Certainly some people have been lucky enough to catch lightning in a bottle and land on the right name almost effortlessly, but more frequently, naming is fiendishly difficult. On the naming journey, you’ll encounter hurdles of every sort, from strategic and creative, to legal, linguistic, and emotional. So while you might be the right person to name your enterprise or offering, the intricacies of naming may surpass your skillset. Fortunately, there are other options. Let’s look at the pros and cons of each.