Creativity Under Fire: The Effects of Competition on Creative Production Daniel P. Gross Working Paper 16-109 Creativity Under Fire: The Effects of Competition on Creative Production Daniel P. Gross Harvard Business School Working Paper 16-109 Copyright © 2016, 2017, 2018, 2019 by Daniel P. Gross Working papers are in draft form. This working paper is distributed for purposes of comment and discussion only. It may not be reproduced without permission of the copyright holder. Copies of working papers are available from the author. Funding for this research was provided in part by Harvard Business School. Creativity Under Fire: The Effects of Competition on Creative Production Daniel P. Gross∗ Harvard Business School and NBER December 30, 2018 Forthcoming at The Review of Economics and Statistics Abstract: Though fundamental to innovation and essential to many industries and occupations, individual creativity has received limited attention as an economic behavior and has historically proven difficult to study. This paper studies the incentive effects of competition on individuals' creative production. Using a sample of commercial logo design competitions, and a novel, content-based measure of originality, I find that intensi- fying competition induces agents to produce original, untested ideas over tweaking their earlier work, but heavy competition drives them to stop investing altogether. The results yield lessons for the management of creative workers and for the implementation of competitive procurement mechanisms for innovation. JEL Classification: D81, M52, M55, O31, O32 Keywords: Creativity; Incentives; Tournaments; Competition; Radical vs. incremental innovation ∗Address: Harvard Business School, Soldiers Field Road, Boston, MA 02163, USA; email:
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