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Language instruction master's program approved By KATIE HEDBERG appointed a task force to guide the licensed teachers who have been in the said. "Some of the courses will be taught Staff Writer effort. field for several years, Krejci said. at the Concordia Language Villages in "[The master's program] seemed to The task force did background the summer so it's possible that we The Concordia educational fit the nature oi what we were looking research before bringing the motion could utilize Concordia Language experience is expanding. At their for in a graduate program," Krejci before faculty senate, said Marilyn Guy, a Village faculty." Tuesday, Feb. 20 meeting, faculty senate said. "It's something we're strong in, member of the task force. This included Dean Krejci assured the members approved the master of education something we're known for, and it really looking at other programs, meeting with of the senate there would be selection degree in the world language instruction fits a niche." faculty, and doing a market survey of the criteria for faculty. They are currently not program. The program has three related technology for the program. planning to hire anyone from outside "This is a historical moment," areas, known as cognates: technology, The program will be taught through Concordia or from the Concordia said Jeff Meyer, chair oi the graduate intensive language study, and English summer courses offered at Concordia's Language Village staff, program committee. "Aside from the as a second language. The technology Language Villages as well as on-line "Between the quality of the people nursing program, it's the first time we've aspect oi the program is the only one, course taught through the academic up there and the quality of the people had a masters program that's solely which is currently developed. It will year. Jonathan Clark voiced some here, I'm satisfied with the teaching Concordia." use technology to deliver language logistical concerns. faculty we'll have," Krejci said. The master's level program was instruction via distance learning, "It's very exciting, but not quite Faculty would have to meet developed by faculty in both the world and will use technology to enhance complete yet," he said. the current Concordia teaching language and education departments language instruction and cross cultural One of Clark's main issues was who requirement: Applicants must have a as well as faculty who taught summer understanding, according to the motion would teach the courses. It was still a minimum of a Masters degree, but a graduate-level courses at the Concordia brought before faculty senate. The work in progress, Guy said. Ph.D is preferred. Language Villages. Dean Krejci then program's main clientele will be already "No one has been hired yet," she Hip Hop sessions, concerts worthwhile By RICK FERRERA Staff Writer Artists from all over the country descended on the Centrum Saturday, Feb. 17 to celebrate the hip hop movement at the Second Annual Minnesota Hip Hop Summit hosted here at Concordia. As Saturday nights in Knutson Center go, it was like few others. The decibels soared and the clock ticked as the performers' enthusiasm translated into a marathon five and a half hour show that ranged from spoken word poetry to jazzy saxophone-based hip hop. Minneapolis' Brother Ali wound down his headlining set at about 1:30 a.m. Campus security guards working the event 9 .Papa loach © were overheard grumbling, as most Concordia events Ifargo concert finish by midnight, but the rest ot the crowd seemed pa^e 9 enthusiastic. Saturday night's concert was the highlight of the Summit, which lasted from Friday, Feb. 16 to Sunday, Feb. 18. The event was hosted in conjunction with the international Hip Hop Congress movement, but whether involved in the organization or not, students STAFF PHOTO BY SARAH SORVAAG seemed intrigued by the change of pace in Knutson. Bravemonk, left, and the Five Element Warriors teach students, including Kelly Nervick, far right, and Christina Jacobson, second from right, the art of break dancing Friday, Feb. 16. Students attended various Seniors Jim Olson and Tyler Ledyard were among workshops and musical performances by a diverse group of hip hop artists from the region. those who showed up at 8 p.m. for the beginning of the show. especially for a free show." Atmosphere last year, but it sold out. It was great to "It was good. Not what I was expecting, but good. Though the price at the door was $15 forTri-College see hip hop in Moorhead, and the Hip Hop Congress I thought it was just going to be Brother Ali and The students and Concordian music critic Chris Miller, stuff was an added bonus. Usually you just get rock and C.O.R.E., but I was here from 8 to 1:30 watching everyone registered for the Summit was admitted for country up here." everybody," Ledyard said. "Brother Ali got me here this free. While Summit organizers did succeed in bringing year, but when I showed up I was really impressed by the "I would have paid $30 to see Brother Ali," overall value of things, the production and everything, Miller said. "He was worth it. He came up here with Hip Hop Summit •• page 2 . •••.• 6 Being known as The Concordia' Partnership with Chinese • A new marketing campaign that will emphasize Concordiae un\<\ueneee and revamp its image le planned to be phaeed-in over the next two-yeare> college creates opportunities By JOE KLEMANN mation will be felt all over campus, from mographics in their research, including ByOLUCHI EZEUGO International College, which Staff Writer student organizations to business cards faculty, students, and alumni. Staff Writer opened its doors in 2006, is one to letterheads. The new task, taken up by the office of the few liberal arts-minded The public perception oi Concordia "We want a relevant message that is oi communications and marketing, is China will be the future universities in China. They have is currently undergoing transformation also consistent," Degerman said. a follow-up to a project done two years destination oi the newest student a "whole person educational" in the form of a new visual identity. The new identity will be imple- ago, in which Concordia also partnered exchange program in which approach, which basically involves Campus officials, working with Creative mented over the course of about two with the Creative Communications Concordia is involved. The United incorporating materials in the Communications Associates, an adver- years, Degerman said. The reason for team. At that time, they worked to de- International College in Zhuhai, curriculum that make for a well- tising firm specializing in college and the gradual implementation is the cost fine the "story" of Concordia, an idea China is the place where Concordia rounded and balanced individual, university marketing, are proceeding to oi change. Right now, surplus materials still in development. The new project is hopes to send some students for a according to the UIC Introduction actively promote the college in a way that from Concordia's current image are still a narrower branch of this work. semester abroad, as well as have on their Web site at uicedu*hk. distinguishes and defines Concordia's in stock, so with the implementation of The new identity will have a tremen- students from Zhuhai come to They aim at having a diversified overall experience. a new image they would have to be de- dous impact on admissions in the area of Concordia. student body with a target mark of The task of finding a new identity for stroyed. However, the college is trying to the information prospective students re- Per Anderson, director of 50 percent of their students coming Concordia falls to the staff within the of- limit the amount of waste caused by the ceive, said Omar Correa, vice president international education, is actively from different countries. fice oi communications and marketing, transformation. for enrollment. involved with the program. There These attributes, which are located in the Aasgaard house, which "It will be phased-in over about two "The identity will be used in any- was a need for Concordia to also important to Concordia, are handles all the college's marketing and years," Degerman said. "We are going to thing and everything we communicate spread its wings with regards to the the various reasons the college publicity. use common sense." to students. It is truly for the entire mar- exchange program, he said. consented to participating in an "An authentic and meaningful mes- Many sources have and will continue keting of the college," Correa said. "Our program needs to grow in exchange program with the UIC, sage is what we strive for," said Roger to be utilized in the creation of the new The new identity will also help in that part oi the world," Anderson Anderson said. However, currently Degerman, senior director for commu- public image. Early this month, the Of- current student retention by providing said. there are no specific details about nications and marketing. fice of Communications and Marketing students a concrete idea of what Concor- An invitation was sent out by the program since arrangements The creation of a new visual identity constructed focus groups composed oi dia stands for, Correa said. the UIC in China to Concordia are still being finalized, Anderson comes from the college's desire to make students in conjunction with the Stu- Current students also see a need for and a host of other colleges, most said. Concordia stand out from other institu- dent Government Association. The in- the college to have a fresh look, citing of them in Minnesota, Anderson The idea for teaming with the tions, as well as integrate all aspects of formation gathered will be worked into the need for all aspects of life at Concor- said.

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