LATICRETE International, Inc. the Infamous Watergate Hotel Gets a High-Profile Facelift

National Tile Contractors Association October 2017

www.tileletter.com

ON THE COVER: LATICRETE International, Inc. The infamous Watergate Hotel gets a high-profile facelift

Hot Topics Proper training on tools

Women in Tile Passion and ability – not gender – make a stellar tile contractor

National Tile Contractors Association 70 celebrating 70 years In a world of so many...

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MAPEI’s Mapelastic ® AquaDefense still stands out from the rest

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feature story

In this issue...

66 Hot Topics: Proper training on tools By Lesley Goddin APPROVED

84 Qualiﬁ ed Labor: FOR COMMERCIAL The Cronin Company hosts STEAM SHOWERS Portland, Ore., CTI exam 44 54 90 Women in Tile: Passion and ability – not gender – make a stellar tile contractor By Lesley Goddin

102 Decorative Tile: "Fun Tile Friday" reveals stunning work by NTCA members 90 90 By Lesley Goddin Single Source Comprehensive Warranty 888-512-7339 • www.ardexamericas.com 2 TileLetter | October 2017

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TileLetter_0817.indd 1 8/21/2017 11:53:27 AM Columns THE OFFICIAL PUBLICATION OF THE 6 Welcome new members NATIONAL TILE CONTRACTORS ASSOCIATION 8 2017 NTCA Tile & Stone Workshops BART A. BETTIGA, publisher [email protected] 12 Editor’s letter President’s letter LESLEY A. GODDIN, editor 16 [email protected]

MICHELLE CHAPMAN, art director 20 Ask the Experts advertising sales Sponsored by LATICRETE International, Inc. [email protected]

MARY SHAW-OLSON, advertising sales 28 Business Tip: [email protected] NTCA launches new Career Center Mailing Address: Sponsored by MAPEI Corporation P.O. Box 13629 Jackson, MS 39236 U.S.A. Shipping Address: 44 Member Spotlight: 626 Lakeland East Drive Surfaces 15 Jackson, MS 39232 Tel: 601-939-2071 Sponsored by Custom Building Products Fax: 601-932-6117 Website: 54 Tech Talk: www.tileletter.com Jobsite staging and preparation for www.tile-assn.com gauged porcelain tile slab/panel NTCA would not be possible without the dedicated service of our By Ben Szell, European Tile Masters board and committee members, and Sponsored by regional and state directors. Meet ® these dedicated volunteers by visit- TEC /H.B. Fuller Construction Products ing www.tile-assn.com and clicking on About Us. You can also fi nd information and a continually updated 76 Stone: list of Five Star Contractors at www. Textured stone brings added dimension to tile-assn.com – click on Find a Tile Contractor or Consultant. dazzling projects By Lesley Goddin TILELETTER EDITORIAL POLICY: TileLetter is the offi cial publication of the National Tile 80 Silicosis training Contractors Association, Inc. (NTCA). TileLetter resource added to Natural Stone University provides a medium for expressing views and opinions without approving, disapproving, Sponsored by MAPEI Corporation or guaranteeing the validity or accuracy of any data, claim or opinion appearing under a byline, or obtained or quoted from an 88 NTCA University Update: acknowledged source. Statements of fact and 2018 NTCA University pricing includes free opinion are made on the responsibility of the authors alone, and do not imply an opinion or option for single contractor members refl ect the offi cial position of NTCA. By Becky Serbin, The National Tile Contractors Association, Inc. training and education coordinator is an equal opportunity association and seeks to include qualifi ed individuals and businesses in all phases of its activities. The National Tile 106 NTCA Benefi ts Box Contractors Association, Inc. does not discrimi- 108 NTCA News nate on the basis of race, color, religion, age, sex, sexual orientation, national origin, veteran 112 Faces in the News status, or disability. The National Tile Contractors 112 Industry News Association, Inc. seeks opportunities to include these groups in its programs and activities. 122 New Products 125 Advertisers' Index TileLetter is a free subscription to the tile, stone and allied products industries. To subscribe, visit www.tileletter.com -> click on Advertisers In Memory: Phil Halcomb & Subscribers -> click on Subscribe. To make 126 address changes or unsubscribe, please send an email to: [email protected].

4 TileLetter | October 2017 save time! Set tile in the Same Day with Fracture Guard FD.

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ME TL FG FD AD 0617.indd 1 6/5/17 3:02 PM WELCOME NEW MEMBERS These members recently joined NTCA! Please take the opportunity to welcome those in your region to the NTCA family! CONTRACTOR MEMBERS –––––––– Fischer Tile Inc. Burch Construction Eric Fischer Chris Burch Sebastopol, CA West Henrietta, NY fischertile@ burchconstruction@ sbcglobal.net yahoo.com 707-529-6749 585-771-7429 Flooring Services, LLC Carbonneau Ceramic Tile Co. Harry Crosby Pierre Aimee Lewisville, TX Carbonneau [email protected] Eureka, CA 972-888-3972 aimee@ ceramictileman.com Granite & Marble 707-443-8842 Natural Stone Vadim Osipov Contempo Tile Rancho Cordova, CA Michael Bertella gmns@ Chittenango, NY gmnaturalstone.com [email protected] 916-363-2334 315-374-5729 Home Improvements Cryder Tile Inc. by King Services Tim Cryder Raquel Sulca San Francisco, CA Centereach, NY [email protected] homeimprovementsbykingservices@ 707-290-5202 gmail.com 631-867-6060 Elegant Surfaces Inc. Sergey Korol L&L Tile and Stone Works Sacramento, CA Luis Lopez [email protected] Indio, CA 916-704-3895 [email protected] 760-636-9382 Fabie Tile & Marble Fabie Asgari Lowery Tile Company Woodland Hills, CA Joseph Lowery fabiemarble@sbc- Alsip, IL global.net [email protected] 818-398-9901 708-389-9200

6 TileLetter | October 2017 –––––––––––––––––––––––––––––––––––––––––– WELCOME NEW MEMBERS MJK Tile Installation Made Easy Inc. Joseph Kokikian Michael Turner Van Nuys, CA Kennesaw, GA [email protected] [email protected] 818-652-6696 770-261-7145

Palmco Services VCDC Inc. George Guti Zoran Vrhovnik Greenville, SC Napa, CA [email protected] [email protected] 864-567-2576 707-254-5598

Phenomenal, LLC DISTRIBUTOR MEMBER –––––––––– Troy Lester Tileport Inc. Hyattsville, MD Matt Wolf [email protected] Santa Monica, CA 240-582-7953 [email protected] 310-405-9013 Phillips Flooring Center Christine Stewart MANUFACTURER MEMBERS –––––– Rincon, GA US Rubber [email protected] Steven Weisenberg 912-826-6872 Colton, CA stevew.usrubber@ Rainbow Builders Inc. gmail.com Nelz Barnett 714-924-2160 Anchorage, AK [email protected] Makinex USA LLC 907-276-5044 Brandy Hicks Redondo Beach, CA SCS Flooring, LLC [email protected] Santiago Almeida 855-625-4639 West Palm Beach, FL [email protected] 561-307-5215

Simonelli Tile & Stone Marc Simonelli Orangevale, CA marcsimonelli@ yahoo.com For information about joining NTCA, 916-470-7601 visit our website at www.tile-assn.com, contact Jim Olson at 601-939-2071, or email him at [email protected]. TileLetter | October 2017 7 NTCA Tile & Stone Workshops presented by Mark Heinlein, Robb Roderick, Scott Carothers and Luis Bautista 2017 NTCA Tile & Stone Workshops

NTCA’s Tile & Stone Workshops are a great opportunity to stay abreast of the latest techniques and systems for tile and stone installation. Workshops now include information on the many changes in the TCNA Handbook for Ceramic, Glass and Stone Tile Installation, live demonstrations and an open forum at every event. Visit www.tile-assn.com for a workshop schedule or check each issue of TileLetter for upcoming events in your area.

NOVEMBER 15 ––––––––––––––– DECEMBER 5 ––––––––––––––––– Daltile (Spanish speaking workshop) Walker Zanger 6323 Airport Frwy., Suite A 11550 Newberry Street Haltom City, TX Dallas, TX 817-332-4161 972-481-3900 Scott Routzong Bob Buswell [email protected] [email protected]

NOVEMBER 28 ––––––––––––––– The Tile Shop 1701 S. 108th Street West Allis, WI 414-257-2233 TJ Jensen [email protected]

NOVEMBER 29 ––––––––––––––– For updates to workshops or to Daltile see an upcoming event in your 5000 Tremont Ave. Bldg 500 area, visit our website at www. Davenport, IA tile-assn.com. 563-388-6116 Abby Swynenberg [email protected]

The Tile Shop 7690 Cypress Creek Pkwy Willowbrook, TX 513-702-5786 Dulce Rodriguez [email protected] 8 TileLetter | October 2017 NTCA Tile & Stone Workshops presented by Mark Heinlein, Robb Roderick, Scott Carothers and Luis Bautista Mark Heinlein Robb Roderick Scott Carothers Luis Bautista Thank you for your sponsorship of the NTCA Tile & Stone Workshops

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TileLetter | October 2017 9 Panoramic Porcelain Surfaces™ Hearth Smoke Matte

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DAL_TileLetterAd_11x8.5_Spread_Oct_1709.indd 1 8/30/17 9:28 AM EDITOR’S LETTER Lesley A. Goddin

“The journey of a thousand miles begins with a single step.” – Confucius

It is currently September 8, December issue. The crunch is to 2017 and I am wrapping up this be sure all the issues are ready issue and our November issue. to be designed, produced and Why so early you say? Many of printed before I leave. you contributors and sponsors With only one week to go, are REALLY asking this question, honestly, it’s hard to think of any- since I’ve been giving you fits thing else. I hope to see beautiful and pressing you on deadlines. examples of tile and stone along Because on September 15, I the way and will share those am flying to Barcelona, and then with you on my return. taking a train to Leon, Spain, But I DO have to think of where I will walk 200 miles other things (for the next week at of the Camino of Santiago de least), so let me draw your atten- Compostela, a 500-mile pilgrim- tion to some of the features in age route in northwestern Spain this issue. traveled by thousands and thou- We have our annual Women sands of pilgrims for over 1,000 in Tile installment in October, years – all making our way to the in which we talk with mosaicist Cathedral of Santiago, where the Angie Halford, and designer/ remains of St. James the Great installer Chanel Carrizosa about are enshrined (Never heard of it? their journeys through the tile Watch “The Way” with Martin industry. Sheen and Emilio Estevez. It’s We also have a couple of on Amazon Prime). Carrying all social media-derived stories: I need in a 15-lb. backpack, the Decorative Tile and Hot Topics. next month promises to be a life- The Facebook tile groups are changing experience. I’ll be back great founts of opinion and in Albuquerque October 16, just encouragement and catalogs of about the time you’ll be receiv- beautiful jobs as well as failures. ing this magazine – and just in I love the support and encour- time to jump into compiling our agement I see being offered from 12 TileLetter | October 2017 BIG TILE & LONG CUTS

MK-101 Pro24 JCS Tile Saw MK Diamond offers professionals a tile saw that is durable and powerful. The heavy-duty Baldor electric 1-1/2 HP/120v fully enclosed, high torque, fan-cooled motor is the power behind the blade and delivers long, reliable service. The integrated stand that allows the operator to set up or transport in a matter of seconds. • Depth of Cut: 3" • Length of Cut: 24” • Diagonally Cuts: 18” Tile

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TileLetter_Full pg_July 2017_0617C.indd 1 6/22/17 1:46 PM EDITOR'S LETTER –––––––––––––––––––––––––––––––––––––––––––––––––––– contractor to contractor, sup- those looking to fi ll positions and plier or association to contrac- those looking for work alike. tor, regardless of gender, race, So there’s plenty of inspiring, color, creed, country of origin, encouraging, useful and heart- or political persuasion in these felt information for you as you groups. If you can do the job journey through your days the – or you are striving to do bet- next month. I wish you well with ter or refine your skills – NTCA the pilgrim greeting I will be Members Only, Tile Geeks, Tile giving and receiving countless Love 2.0, Global Tile Posse, (and times before mid-October: Buen possibly others I have not yet Camino! Because all of life is a discovered) are there for encour- journey. agement, inspiration, commiser- ation, and sometimes some rib- God bless, bing (it comes with the territory). We also have a story about NTCA’s new Career Center, which Lesley is a fantastic resource for both [email protected]

14 TileLetter | October 2017

PRESIDENT’S LETTER Martin Howard

NTCA participates in international CRYSTAL GLASS GROUT outreach during Cersaie ® in Bologna, Italy

Leaders of the National Tile James Woelfel and I attended the Contractors Association were exhibition and collaborated with recently honored guests at the leaders of several international Cersaie Ceramic Tile Trade Fair, held associations dedicated to the pro- annually in Bologna, Italy. Cersaie fessional installation of ceramic took place September 25th-29th, tile. In addition to attending the and is the world’s largest exhibi- fair and technical seminars, with tion of ceramic tile and installation an emphasis on large-format and materials. NTCA executive director gauged porcelain tile panels, NTCA Bart Bettiga, chairman of the board leaders participated in an exclusive meeting with representatives of Assopossa, the Italian association THE PERFECT Visit at Total Solutions Plus 2017 TABLE TOP N134 dedicated to ceramic tile installa- Floating Shower Bench Kit tion. The emphasis on the meeting was on training and education, and ADORNMENT FOR promoting best business practices New! of tiling contractors. In addition to FINE GLASS TILES For use with the board of Assopossa, leaders of STARLIKE® the EUF, the European Federation CRYSTAL of National Tilers Associations, Available in 26 charming colors: Grout also participated in the summit discussions. Topics on the agenda included different systems of certifi cations, for both installers and EXCLUSIVE! contracting companies' education and training initiatives, including Revolutionizing The Shower apprenticeship programs, keeping 800.215.0203 pace with changing and innovative www.hollspa.com technology, and safety in the work- ™ place, especially as it relates to the creation of dust during work place Innovative Solutions For Bath & Spa operations. 16 TileLetter | October 2017 www.TileDoctor.com • 1-877-TILEDOC

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TLAd_TileDoctor_CGGJewels_FullPg_FINAL.indd 1 8/23/17 9:20 PM PRESIDENT'S LETTER ––––––––––––––––––––––––––––––––––––––––––––––––– An official tour of four technical build consensus within the industry partners of Assopossa was also part where advantageous. The desire is of the program, with official visits to engage the manufacturers with at Cersaie scheduled with Fila Care a broad base of support for training and Maintenance Systems, MAPEI and education that enhances the Coporation, Raimondi Tools, and use of tile and stone with technical- Schluter Systems. ly sound and beautiful installations The NTCA Board of Directors has around the world. NTCA has previ- identified international outreach as ously developed programs and rela- one of its main strategic objec- tionships with tile and installation tives. The goal of this outreach is to associations in Australia, Canada establish dialogue and collabora- and Spain. Discussions with other tion with other associations with associations are ongoing. shared interest in promoting and advancing the proper professional Keep on tiling! installation of tile and stone in the market place. We seek opportuni- Martin Howard, president NTCA ties to learn and collaborate with Committee member, ANSI A108 these associations to continue to [email protected]

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QUESTION can handle that level of moisture. I have a fl oor installation with a There are thousands of setting relative humidity reading of over products that are affected by dif- 90%. Can you advise me of steps fering amounts of moisture in a I might take to prevent a failure in variety of ways. Using the informa- this installation? tion you have received from a relative humidity test in concert with ANSWER technical data from your setting This is a very high reading and material provider is paramount for beyond the capabilities of most a successful installation. setting materials. In general, most – Robb Roderick, setting products perform well with NTCA technical trainer/presenter readings of 3 lbs/1,000 sq. ft./24 hours in calcium chloride test, or QUESTION readings less than 75% using a I was helping a friend with a relative humidity test. concrete shower base install and The effect of moisture on fl oor ran into a problem. We poured the covering is a huge problem across concrete base with the required the United States. Not addressing portland cement/sand mixture at this issue with a moisture mitiga- the correct slope. About a month tion system will affect the lon- after the tile install, the grout start- gevity and performance of this ed chipping out. After regrouting it installation and probably lead to continued to fall apart. We pulled some type of failure. Some manu- up the tile and it came up pretty facturers have moisture mitigation easy. It’s been about fi ve days now systems that include waterproof- and the concrete still looks wet. ing membrane, and specifi c thin- I cleared out the area around the set mortars that are warrantable drain to make sure the weep holes up to 12 lbs/1,000 sq. ft. and were clear and they were. Why is above 90% relative humidity. My the base still wet? I’m hesitant to advice to you is to use a mois- install new tile on top until it’s dry. ture mitigation system and the Help please! appropriate setting materials that 20 TileLetter | October 2017 STRATA _MAT ™^ The Next Generation Uncoupling Mat Mortar hydration vents Accelerates thin-set curing for faster dry time of porcelain and larger format tiles – grout the next day

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*See Data Sheet 230.99 for complete warranty information. ^United States Patent No.: 9,016,018B2 (and other Patents). A-1325-0917 ©2017 LATICRETE International, Inc. All trademarks shown are the intellectual properties of their respective owners. ASK THE EXPERTS –––––––––––––––––––––––––––––––––––––––––––––––––––– ANSWER Can you tell me if a pre-slope of a 1/4” per 12” was installed fi rst then a liner placed over the pre- slope and sealed to the clamping ring drain, then the mud pack over that? LATICRETE has launched the Or, was a surface-applied water- installation-material industry’s fi rst proofi ng membrane installed on Live Chat online technical service top of the sloped dry pack mud functionality of its kind, allowing bed and sealed via the divot meth- customers to connect directly with od to the clamping ring drain? a LATICRETE Technical Services If not, the mud pan is going to representative via web chat, email hold water if there is no mem- or phone call. Agents are available brane channeling it to the drain daily, 8 a.m. to 6 p.m. ET. system. “Live Chat raises the bar for the Showers and pans are complex entire industry, with LATICRETE systems that must be installed leading the way,” said Mitch properly to protect the rest of the Hawkins, Technical Services structure they are installed in. I Manager at LATICRETE. “We’ll be strongly suggest hiring a qualifi ed able to provide instant, easy-to- professional to perform this instal- access, fi ve-star service to our cus- lation. tomers across the globe by which- The NTCA is the world’s largest ever means is most convenient for association of tile contractors. You them.” can locate an NTCA Member con- LATICRETE Live Chat, which is tractor and a Certifi ed Tile Installer available on every page of the com- in your area by visiting the fol- pany’s website, can be accessed lowing sites: www.tile-assn.com or through computers, tablets and www.ceramictilefoundation.org. smartphones, without having to – Mark Heinlein, download an app. NTCA technical trainer/presenter Live Chat allows the technical services team to instantly address RESPONSE the current situation at hand while Thanks for the quick reply. It providing customers with instant looks like I did all of the correct access to information and assis- things outlined in your email with tance wherever they might be. exception of the divot method. www.laticrete.com Now after reading up on the divot method I have questions. Does it require a drastic slope to 22 TileLetter | October 2017 ®

MADE IN AMERICA Incredibly Simple Incredibly Strong GOOF PROOF CORNER SHELF Made of sturdy PVC and patented mounting system (Retro Shelf Mounting System). This shelf is installed in less than 5 minutes. The Goof Proof Tile Ready corner shelf comes complete with template, mounting rails, tile ready shelf and all mounting adhesives needed.

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Check our website for videos and more information: www.goofproofshowers.com Mark E Industries, Inc. Toll Free: 1-866-771-9470 [email protected] ASK THE EXPERTS –––––––––––––––––––––––––––––––––––––––––––––––––––– the drain as shown in the picture one is used, it must be prop- below? Also does this method erly sealed to the clamping ring call for a paint-on membrane to drain. The divot allows for using a be put on the very top? Let me surface-applied membrane in lieu know and thanks again for your of a pre-slope and a liner with a time. clamping-ring drain system. Or, a bonding-fl ange drain system can be utilized to accommodate a surface-applied membrane. There are many variables, techniques, best practices and standards that must be considered, applied and performed correctly in every tile installation. Showers and wet areas are especially criti- cal. I suggest contacting a quali- ANSWER fi ed, certifi ed, knowledgeable, Either a liner on the pre-slope or experienced professional using a surface-applied membrane must the links I sent previously. – M.H. be used. Not both. Whichever RESPONSE Mark, thank you. I did the liner e-Learning Program on the pre-slope so I should be okay. I just wasn’t sure why the Industry and product information in short, easy segments base retained so much moisture even with the liner, slope, and Train from the comfort of your weep holes all in working order. home or ofﬁce anytime Fast and easy to access, ANSWER listen, and complete Drainage issues could poten- tially be related to the site mix/ recipe or consistency of the mix, method of application, etc.

A-8333-0917 ©2017 LATICRETE International, Inc. All trademarks shown are the intellectual properties of their respective owners. A-8333-0917 ©2017 LATICRETE Perhaps the problem with the grout could be related to the type and mixing and application of grout or the type and mixing of For more information, the mortar and troweling tech- visit www.laticrete.com/university nique used to bond the tile to the 1.800.243.4788 Globally Proven ConstructionGlobally Proven Solutions mud pack. – M.H. Construction Solutions

24 TileLetter | October 2017

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BUSINESS TIP sponsored by NTCA launches new Career Center

NTCA has added an updated, And the services to job seekers high-powered Career Center to its are free! list of member benefi ts that allows In the Find a Job section, there you to bypass extraneous listings is a listing of hand-picked employ- you’ll fi nd on commercial job ment opportunities culled from the boards. The NCTA Career Center is web. Next to this listing is a link that tailored specifi cally for you. There enables you to upload your resume, are opportunities for both job seek- and allow employers to fi nd you! ers and employers. Job seekers can You can tailor your job search by manage their job search, access state or do a nationwide search for job postings, post a resume, or join the type of position you seek, and the job alert system. Employers can return 10-100 results at a time. quickly post job openings, manage In the Resources section, there online recruiting efforts, advance is a collection of articles that will resume searching, or reach tar- help you with a range of job- geted qualifi ed applicants. related activities, like honing your The Career Center is designed resume, preparing for an interview to provide you with a better over- and even planning a career change all experience through a modern or using digital tools to network design and an intuitive interface. and gain exposure. You will be able to access the You can also schedule a ses- Career Center through any device sion with a career expert who can of your choice- smartphone, tablet, coach you and answer your ques- or desktop. tions in one business day.

Job seekers Employers Once you create an There are a number account you can start of recruitment options and track your search. available for employers, There’s an ability to starting from a single, manage resumes and set job alerts. 30-day job posting, and a number 28 TileLetter | October 2017 Better technology takes you further. Upgrade to the rst-class Ever Color ™ grouts.

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17-2186 Ad - Resize - TileLetter - October - NAA Ever Color Grouts.indd 1 8/25/17 9:50 AM BUSINESS TIP ––––––––––––––––––––––––––––––––––––––––––––––––––––––– of enhanced packages. Search for resumes, keep track of candidates, post information about your company, and much more. A template tab allows you to store letters, job posting templates and templates for questions you want to The installation of large-format tile ask someone considering a career presents a unique set of challenges with your company. for installers. Demands upon the set- Development of this iteration ting mortar require a product that wets of the Career Center is in direct out the back of the porcelain tile or response to NTCA member feed- stone as well as the substrate. The back. “One of the most consistent mortar needs to produce superior bond messages we have heard from our strengths while delivering the deform- members recently is that the tile ability to accommodate a higher degree industry offers numerous career of expansion and contraction resulting from larger tile sizes. paths,” said Bart Bettiga, executive MAPEI’s Thixo Technology LHT mor- director. “From sales and instal- tars exceed these large-and-heavy-tile lation, to training and technical installation requirements with prod- assistance, to business and project ucts that perform multiple functions. management; there are so many Thixotropic formulations allow MAPEI’s great jobs for people who commit Ultrafl or™ Plus, Ultrafl ex™ LFT ™ and to learning about tile and stone. Ultrafl ex LHT to be used as both stan- We at the NTCA are excited to dard thin-set mortars and large-and- offer an easy-to-use program that heavy-tile mortars with non-slump per- will allow for people to post their formance. Ultrafl ex LFT and Ultrafl ex LHT mortars also meet ISO non-sag resume to explore their options performance requirements for vertical at furthering their career. As more applications. All three LHT mortars and more people do this, we will hold ridges when larger-sized trowels be able to help connect companies are used, providing maximum support looking for qualifi ed people in the and coverage.www.mapei.com. tile and stone industry to these candidates.” Access the Career Center on the home page of the NTCA website at www.tile-assn.com or paste either of these links in your browser: http://bit.ly/2yENKhA or http://careerwebsite.com.

30 TileLetter | October 2017 HARDSCAPE

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Now Available Nationwide at: To locate your nearest distributor, PROFLEX™ Products, Inc. give us a call at 877-577-6353, or 877-577-6353 www.proflex.us visit our website at proflex.us and ©2015 Lowe's. LOWE'S, Gable Mansard Design, and Never Stop Improving are registered trademarks of LF, LLC. click Dealer Locator. All are used with permission. When sound control matters.. PROFLEX Products, Inc. manufactures state of the art products that can assist with water vapor reduction, sound control, and crack suppression. The membranes are specially designed to be used under thinset and mudset mortars and adhesives.

The infamous WATERGATE HOTEL gets a high-proﬁ le facelift

he Watergate Hotel in Washington, D.C., is best known as the site of one Tof the biggest political scandals in American history, thanks to a break-in at the Democratic National Committee headquarters housed in the hotel’s adjoining offi ce complex, which eventually led to President Richard Nixon’s resignation. After countless renovations and an ownership battle as tricky as the Watergate investigation itself, the hotel recently reopened after being shuttered for nearly a decade. The $200-million renovation, which capitalized on the hotel’s vintage aesthetic, restored many of the hotel’s original features, including its grand stair- case and mosaic-tiled 50-foot (15 The newly-renovated spa area provides meter) saltwater indoor pool that’s a year-round oasis to hotel guests and members of The Watergate Hotel.Photo located below the lobby in the Credit: Courtesy of The Watergate Hotel 12,500-sq.-ft. (975 meter) spa – 34 TileLetter | October 2017 Checking coverage under this tile is not an option— Using the right mortar is

New! 257 TITANIUM™ n Optimal solution for Gauged Porcelain Tile LIFETIME* n Lightweight 25lb (11.3 kg) Warranty n 60 minute open time n Contains no silica sand Globally Proven Globally Proven www.laticrete.com l 1.800.243.4788 Construction Solutions *See Data Sheet 230.99 for complete warranty information. A-8292-0817 ©2017 LATICRETE International, Inc. All trademarks shown are the intellectual properties of their respective owners. LATICRETE products used in the renovation of The Watergate Hotel

Argentta. Named after the Italian word for silver due to the genuine silver fl ecks in the tile, the Argentta design pays homage to the hotel’s original architect, Luigi Moretti. “The Watergate Hotel was a playground for powerful people for more than 50 years, so it was exciting to be a part of such a high-profile renovation,” said Kevin Killian, president of Profast Commercial Flooring, the NTCA Five-Star Contractor chosen for the project. “Because of our previous success using LATICRETE® on large pool projects, our company chose to use a range of LATICRETE products to ensure long-lasting, quality installations.”

The challenge: Profast Commercial Flooring used Glass • High profi le meets high traffi: c Tile Adhesive, a bright white water-mixed Linked to iconic Hollywood stars single component adhesive mortar, to install the pool’s silver-fl ecked mosaic such as Clark Gable and Greta tile. Photo Credit: Courtesy of Profast Garbo in addition to the Richard Commercial Flooring

Named after the Italian word for silver due to the genuine silver fl ecks in the tile, the Argentta design pays homage to the hotel’s original architect, Luigi Moretti. Photo Credit: Courtesy of The Watergate Hotel 36 TileLetter | October 2017 Your Trusted Partner 800-850-2044 | Lackmond.com

LPI_TileLetter_1017.indd 1 9/6/17 9:01 AM LATICRETE products used in the renovation of The Watergate Hotel

Nixon scandal, The Watergate A LATICRETE solution: Hotel’s reputation precedes it. After sitting unused for more than Knowing that the spa would 10 years, the pool had developed a double as a leisure area and large crack that spanned its entire point of exploration for curious width. Before Profast Commercial travelers visiting the historic site, Flooring could begin removing the space would need to “wow” any of the original tile work in visitors while withstanding heavy everyday use. • Preservation of history: Instead of demolishing The Watergate Hotel pool and starting from scratch, the developer, Euro Capital Properties, in collabora- tion with architects BBGM and Ron Arad Architects, decided to keep the original look and feel, which included using the existing concrete shell of the pool. This required Profast Commercial Flooring to be careful when removing the original tile without damaging the pool shell, and Profast Commercial Flooring captured an image of the completed Watergate Hotel using care while installing the Pool renovation. Photo Credit: Courtesy new tile. of Profast Commercial Flooring

Profast Commercial Flooring installed the tile in the 12,500-sq. ft. (975 meter) spa –Argentta, using the original pool shell. Photo Credit: Courtesy of Profast Commercial Flooring 38 TileLetter | October 2017 THE WORLD’S FIRST DRY CUT TILE SAW WITH INTEGRATED DUST CONTROL

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No Water. No Mess. Find a dealer today to see it yourself! 888-274-7744 | WWW.iQPOWERTOOLS.COM LATICRETE products used in the renovation of The Watergate Hotel the preserved concrete shell and 3701 Fortifi ed Mortar has been pool area, a pool contractor was a trusted thick bed mortar used required to mend the rift by crack in demanding wet area installa- chasing and injecting the opening tions on many prestigious projects with epoxy to close it. around the world for over a decade. HYDRO BAN®, a thin waterproof- For this reason, 3701 Fortifi ed ing and anti-fracture membrane that Mortar was chosen as the mortar combines optimum performance bed used to screed and slope the and unmatched productivity, was Watergate Hotel pool deck to the then applied in two separate coats various area drains throughout the to offer anti-fracture protection of Argentta. Made up of a polymer- up to 1/8” (3 mm) over shrink- fortifi ed blend of carefully selected age and other non-structural cracks. polymers, portland cement and To test for watertightness after the graded aggregates, 3701 Fortifi ed application of the waterproofi ng Mortar does not require the use of membrane, an independent testing latex admix or jobsite blending. Its agency was hired to monitor the pre-mixed packaging is versatile water level along with the humid- and economical, and helped save ity in the pool area, accounting for the contractor both time and money evaporation. If the waterproofi ng by allowing a fast installation. installation did not pass the fl ood SPECTRALOCK® PRO Premium test, moisture issues could cause Grout was chosen by Profast costly damages. Thanks to HYDRO Commercial Flooring because of BAN and its proven reliability, this was not an issue. Once Profast Commercial Flooring received the green light from the testing agency, the crew began thinsetting the glass tile in the pool and surrounding wall space, with Glass Tile Adhesive, a non-sag, polymer-fortifi ed adhesive mortar that is specifi cally formulated for use in glass tile applications. Designed with effi ciency and cost savings in mind, Glass Tile Adhesive is a bright white water- mixed single component adhesive The Profast Commercial Flooring crew mortar that made the installation of thinsetting the glass tile in the spa’s wall space with Glass Tile Adhesive. Photo the project’s silver-fl ecked mosaic Credit: Courtesy of Profast Commercial tile easy to execute. Flooring 40 TileLetter | October 2017 LATICRETE products used in the renovation of The Watergate Hotel the previous success the company ture of the hotel for many years to had using the product to re-grout come.” other swimming pool and wet Since opening, The Watergate area projects. The patented, high- Hotel has been voted as one of the performance epoxy grout is crack ten best new hotels in the nation and chemical resistant and offers by USA Today in its 2017 10 Best excellent color uniformity, durabil- Readers’ Choice awards. ity and stain protection.

Outcome: The newly renovated spa area plays up the retro luxury that embodied the swank hotel pre- scandal, while providing a year- round oasis to hotel guests and members of The Watergate Hotel. “Our many years of experience and craftsmanship, paired with the excellent fi eld support and technical knowledge of the LATICRETE team, ensured a newsworthy trans- formation,” added Killian. “With the help of high-quality LATICRETE The Watergate Hotel’s mosaic-tiled 50-foot products and their industry leading (15 meter) saltwater indoor pool, revital- ized by Profast Commercial Flooring and warranties, The Watergate Hotel LATICRETE setting materials. Photo Credit: pool will remain a standout fea- Courtesy of The Watergate Hotel.

The Watergate Hotel’s mosaic-tiled 50-foot (15 meter) saltwater indoor pool. Photo Credit: Courtesy of The Watergate Hotel. TileLetter | October 2017 41 + S

Green Squared Put You in the LEED Covers: That’s Why Tile. EXTRACTION

An Environmental Product MANUFACTURING Green Squared is the world’s Declaration (EPD) is a formal report only multi-attribute sustainability of a material’s environmental footprint. performance standard and certification CERAMIC & The tile industry has three separate UL-Certified program for tile and all the associated GLASS TILES industry-wide EPDs for North American-made products needed to install it. ceramic tile, mortar, and grout. Representing roughly 3.35 billion square feet of tile and 2.25 The Green Squared standard addresses billion kg of grout and mortar produced annually, everything from raw material extraction to end of TRANSPORTATION these EPDs represent the vast majority of life management. It establishes a broad and these North American-made products. consistent set of criteria for evaluating the sustainability of tile and tile installation products MORTARS & and eliminates the need to cross evaluate GROUTS single-attribute-sustainability claims. Products covered by s contribute toward LEED v4 Credit: Building Product Disclosure and Optimization – EPDs products contribute (Possible 2 Points) toward LEED v4 Credit: INSTALLATION & MAINTENANCE Certified Mulit-Attribute Products and Materials BACKERBOARDS & (1 Point) MEMBRANES LEED

Credits +Compliance END OF LIFE Conﬁdence OTHER INSTALLATION MATERIALS For more information, visit GreenSquaredCertiﬁed.com + S

Green Squared Put You in the LEED Covers: That’s Why Tile. EXTRACTION

Credits +Compliance END OF LIFE Conﬁdence OTHER INSTALLATION MATERIALS For more information, visit GreenSquaredCertiﬁed.com MEMBER SPOTLIGHT –––––––––––––––––– sponsored by Surfaces 15 Partnership parlays passion and change for good into benefi ts for business and the industry

Greg Twarog and Edwardo refi nishing, engineered hardwood Martinez formed the partnership fl ooring, large-scale fl oor prep, Surfaces15 (www.facebook.com/ epoxy, and conduct moisture miti- surfaces15) three years ago with gation. The team is Nuheat pro the concept of creating a diverse certifi ed, skilled in wedi water- clientele and body of completed proof shower systems, and steam work. The company has held true shower installations. to that goal, with an average of Though leading a young, three- 25 projects going at all times, year old company, Twarog and varying in size and job scope. Martinez have over 50 years of By utilizing the vast talents of its installation experience between teams, Surfaces15 (S15) – locat- them. Martinez is a second-gen- ed in Downers Grove, Ill. – can eration fl ooring installer, working tackle projects ranging from small in the commercial and residential remodeling repairs like replacing arenas; Twarog is a fi rst-generation sealant on an old tub back to full tile setter, classically taught the tile scale remodeling projects refi nish- trade from laborer to journeyman ing basements, kitchens and baths and eventually business owner – or small to medium scale com- all the while specializing in the mercial build outs. The company focuses on detailed, custom jobs, but also undertakes install production type projects on occasion, never sacri- fi cing quality. S15 utilizes CTEF Certifi ed Tile Installers (CTIs) to install stone tiles, Saltillo, stone slabs, large thin gauged porcelain panels, LVT, VCT, custom and commer- Greg Twarog with recently-completed cial carpet, hardwood, hardwood residential remodel in Crete, Ill. 44 TileLetter | October 2017 CONQUER GROUT HAZE ® Ask for Aqua Mix where you WITH AQUA MIX buy tile installation products.

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10684758 AquaMixGrout_TileLetter_Oct.indd 1 8/29/17 12:20 PM MEMBER SPOTLIGHT –––––––––––––––––––––––––––––––––––––––––––––––– custom residential market. Both men bring the experience of own- ing their own fl ooring businesses to the mix. Twarog transitioned from business owner to work- Custom® Building Products is making for a Chicago-area distributor ing residential and commercial water- during the recession, eventually proofing and moving up to outside sales rep. shower instal- “When Edwardo and I met, and lations faster, we both realized we shared the easier and more same passion and philosophy for effi cient with the the industry, we decided to move new RedGard® towards our common goal and SpeedCoat™ form Surfaces15,” Twarog said. Rapid Curing Waterproofing Both agreed to build S15 from Membrane. A high-performance, fast- scratch from hard work and from track, liquid-applied product solution, their own skills and contacts and RedGard SpeedCoat allows installers to save days, not just hours, on shower installations even in challenging environments. One coat of RedGard SpeedCoat cures in as little as one hour and features moisture-cure technology so it excels even in cold and damp or hot and humid conditions, and works well on freshly installed mortar beds. Install RedGard Speed Coat over concrete, cement mortar, cement backerboard and masonry. One coat is required for walls and two coats for fl oors to waterproof with this IAPMO-listed shower pan liner. A continuous waterproofi ng barrier of any shape and size can be easily achieved with RedGard SpeedCoat, which bonds aggres- sively to metal, PVC, stainless steel This project is a private residence and and ABS drain assemblies. contract for a remodel in Crete, Ill. A www.custombuildingproducts.com Leveltec tuning system eliminated the chance of lippage on this job. 46 TileLetter | October 2017 PRODUCT PERFORMANCE TESTING UNPARALLELED PRECISION

“TCNA Lab’s leadership in precision test methodology and rigorous adherence to ANSI, ASTM, and ISO protocols form the basis of our reputation as one of the preeminent testing facilities for the global tile industry.”

Claudio Bizzaglia Director of Laboratory Services

Product Performance Testing Laboratory 864-646-8453 • www.TCNAtile.com [email protected] (English, Español, Italiano, Português) MEMBER SPOTLIGHT –––––––––––––––––––––––––––––––––––––––––––––––– networks. After a year of business show up as new NTCA Illinois they decided – as Coverings 16 Ambassadors, they have shared Chicago approached – that they their vision with vendors and dis- would make it a point to attend covered they share the same pas- and to participate with their ven- sion for the goal for change. dors and network as much as they “We asked if they would be could for the week. interested in hosting NTCA events “We went and after a week- and CTI test days,” Twarog said. long discussion we both decided “They liked the idea so much, to make the investment into the that they have made special pro- NTCA,” Twarog said. Why did it take a week? Why not sign up right away? After all, there are vouchers after all and many benefi ts to be had. “Edwardo and I don’t do anything halfway,” Twarog said. “We knew if we decided to sign up we would be all-in. All-in for us, means we would want to both be CTEF CTIs and we would also both want to be State Ambassadors so we could both be a bigger part of the tile industry in a way that would set us apart from all the rest.” Now, just over a year later they are both CTEF CTI certifi ed as well as many in their network of installers. “In this short time we have been involved with many of our vendors through both the NTCA and the CTEF,” Twarog said. “This has been extremely gratify- ing to see the positive changes in both ourselves as well as our local industry.”

Surfaces 15 used The Tile Shop 8" x 48" Surfaces15 and NTCA: planks, with Blanke edging and tuned with creating change for good MLT Mechanical Lippage Tuning system in As Martinez and Twarog this Indian Head Park, Ill., balcony. 48 TileLetter | October 2017

MEMBER SPOTLIGHT –––––––––––––––––––––––––––––––––––––––––––––––– visions with the CTEF for eli- our industry as a whole,” Twarog gible contractors to take CTI tests added. at their local stores anywhere “When you see Mark Heinlein nationally. This is not only a huge drive into your town in the NTCA commitment to their contractors truck you know something will but also their clients to help be learned and good change will assure a successful install of their come from it,” Twarog said. “That’s products they sell. what is most important to us, and “That has been the greatest value that is what we volunteer for – the that the NTCA has yielded to us, positive change and the sharing being able to successfully make of good installation practices so a positive change and impact to fewer failures occur. Failures are

A residential project in Lincoln Park, Chicago. 50 TileLetter | October 2017 –––––––––––––––––––––––––––––––––––––––––––––––– MEMBER SPOTLIGHT never good for our industry. They Surfaces15 has a passion for what make all our jobs more difficult we do that shows through in our when we go out to sell that big workmanship and finished prod- project we want to work on to the uct,” Twarog said. Mr. and Ms. Smiths or the general “We are always willing to lend contractor that we have just met. an ear and offer or research “As you will see in our installa- advice to help,” he added. “Many tions, it does not matter if Edwardo already know this about us and or I install the project, or if it’s our it’s something that I don’t see ever team members from our network, changing.”

This 32,000-sq.-ft. office buildout and warehouse space on Bradley Street in Chicago was for Power Homes. Surfaces 15 did all flooring aspects including grinding down entire building using large industrial equipment and edgers, and moisture mitigation. Tile is from Daltile, carpet tile from Mohawk and warehouse sealer coat from Sherwin Williams. TileLetter | October 2017 51 ARCTIC WHITE 51

COTTON FIELD 44 COCONUT MILK 46 ONE Mortar LIGHT BONE 20

BONE 7 ONE Grout TITANIUM 50 ONE Product for SILVER 1 INSTALL MOSAIC TILE all of your needs. WINTER SKY 45 SHEETS UP TO 12" X 12" PEARL GREY 2 PRO GROUT™ PRO GROUT ONE is an advanced professional-grade, ready-to-use premixed grout that GREY 3 delivers bright and superior color consistency combined with excellent stain resistance. PRO GROUT ONE can also be used to install mosaic tile sheets up to 300 x 300 mm CHARCOAL 4 (12" x 12") on oors and walls (refer to technical data sheet for more information). w Premixed, ready to use! BLACK 5 w Comes in 1/2 gal and 1 gal sizes w Ultra-smooth consistency GROUT JOINTS w Easy to use and clean AVAILABLE IN 2 SIZES! CHAMOMILE 48 FROM 1/16" TO 1/2" w Bright and superior color consistency w Better coverage / zero waste SAHARA BEIGE 22 w Exceptional sag-free properties w Flexible and elastic w E orescence-free! CAMEL 24 w No sealing required! w Durable and crack resistant SAND 23 w Freeze/thaw stable w For interior and exterior use w Good performance in wet areas IRISH CREAM 21 10 w Will not promote mold, mildew or bacteria growth w Low VOC FRENCH VANILLA 52 WITH BEAUTIFUL w Contributes to LEED® objectives and requirements RESULTS! LINEN 39

COTTON FIELD 44 COCONUT MILK 46 ONE Mortar LIGHT BONE 20

Choosing the right grout color to accompany a tile can be just as important as the tile itself. This is why PRO GROUT ONE comes in the popular PROMA colors listed above. NOTE: Samples are grout color simulations only. Contact PROMA to order a Grout Color Card or Kit with more accurate samples. TECH TALK –––––––––––––––––––––––––––– Sponsored by Jobsite staging and preparation for gauged porcelain tile slab/panel By Ben Szell, European Tile Masters

The market for large porcelain • The simple answer is: They make tile panels has increased dramati- total sense. cally over the past six years or so • They are large here in the United States. These • Almost no grout joints large-format slabs/panels have • They are absolutely beautiful been around for a longer time in • They are very user-friendly Europe, however it was amazing • They take a lot less raw material to see how our industry embraced to produce them here in the USA. • They can be installed in areas A few of us were skeptical as to where other types of tile would whether this was just going to be not be practical a fad or whether it is really here to I will discuss some of the other stay. Now we know theseporce- reasons and benefi ts in a future lainslabs/panels are not going any- article. But this article will focus where. They are here to stay. Why? on jobsite staging and preparation

It’s necessary to focus on site preparation and choreography in order to successfully and safely install gauged porcelain panels, starting with knowing how the crates/frames will be delivered by the distributor. 54 TileLetter | October 2017 Larger. Thinner. Faster.

Large Heavy Tile (LHT) One single solution for all tile installations

Gauged Porcelain Tile Panels/Slabs

TEC® Ultimate 6 Plus Mortar

Ideal for all Gauged Porcelain Tile Panels/Slabs and LHT installations Extended open time and pot life / Grout in as little as 6 hours Superior transfer - full coverage with minimum effort Approved for setting and tiling on uncoupling membranes Non-sag for wall applications and non-slump for ﬂoor applications Mixes to an extremely smooth, creamy consistency providing superior handling Exceeds ANSI A118.4TE and A118.11 speciﬁcations Interior/exterior use

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TEC_Ultimate6Plus_TLTR_Ad_R0817.indd 1 8/3/17 11:57 AM TECH TALK –––––––––––––––––––––––––––––––––––––––––––––––––––––––––– for gauged porcelain tile slabs/ panels ranging in size from 1 meter (39”) in width to 3.2 meters (10.6’) in length. Historically tile did not need a lot of room on the job site for staging pallets, tile cutting station H.B. Fuller Construction Products and mixing of mortar and grout. ® introduces TEC Ultimate 6 Plus But porcelain tile panels of this Polymer Modifi ed Mortar, specifi cally size present different and unique designed for install- requirements that may be underes- ing gauged porcelain tile panels/slabs timated. It’s necessary to focus on and large heavy site preparation and choreography tiles (LHT). TEC has in order to successfully and safely developed Ultimate install them, starting with these 6 Plus Mortar to considerations: meet the particu- • It is necessary to know how the lar challenges of crates/frames will be delivered installing excep- by the distributor tionally large, thin, tile panels and LHT • A three-person or more working on fl oors or walls. crew is required The new mortar offers extreme ver- • It is important to have a large satility. TEC Ultimate 6 Plus Mortar enough working area to accom- has a unique set of features that allows modate all the tools needed to grouting in six hours – even when fabricate on the jobsite: when installed over the most impervious substrates such as uncoupling membranes. working with full-size porcelain Easy-to-use Ultimate 6 Plus Mortar has tile panels the staging and fab- an extended pot life of two to three rication work area should be a hours and open time of 50-60 minutes, minimum of 400 sq.ft. allowing installers much-needed time to get full coverage and make adjustments. While this TEC mortar is formulated for gauged porcelain tile panels/ slabs and LHT, it also works well on traditional tile for both fl oor and wall applications. TEC® Ultimate 6 Plus Mortar exceeds ANSI A118.4TE and A118.11. An aluminum frame with adjustable suction cups is essential equipment, such as www.tecspecialty.com the ETM Grip, with 12 suction cups to unload, move, handle and back butter panels. 56 TileLetter | October 2017

TECH TALK –––––––––––––––––––––––––––––––––––––––––––––––––––––––––– • Wall and fl oor installations share • Diamond-tipped hole saw most of the tools and equipment; • Four-sided diamond pad however there are some special • Corner protectors tools that are needed for each of • Removable lippage control sys- these applications. tem • Orbital sander with soft pad Tools and necessary Add these tools for wall installa- equipment tion in addition to the above list: Many of you have already • Scissor lift attachment, designed attended training courses that are to attach frame with suction offered by tile and thin-set manu- cups for lifting tiles for multiple facturers and also by our industry. That is commendable. I strongly encourage you to do thorough research on the required tools. Also order the tools early so you have suffi cient time to practice before the installation begins. Here is a list of tools and equipment needed for fl oor installation in addition to standard tools: Moving the tile in a large staging area. • Personal protection equipment (PPE) such as cut-proof gloves and safety glasses • Table that is at least 6’ x 12’, well-designed and sturdy • Rail-cutter – 12’ is very accurate • EZ-Breaker to split the tile after scoring • Pressure pliers/snap cutters for breaking scored panel • Aluminum frame with adjustable suction cups designed for rough and smooth surfaces • Trowels including special notch that provides maximum mortar coverage • A-frame and transporter • Set of sawhorses Working with the ETM Grip and a mobile step to properly place panels for wall • Drill guide system with water installation. 58 TileLetter | October 2017 We believe ALL showers are steam showers! Shower ec

Profilitec Showertec foam elements with pre-attached waterproof and vapor tight membrane assures the easiest and quickest installation while surpassing the requirement for steam showers.

COMPLETE RANGE

Profilitec SpA + Via Brescia, 43 + 36040 Torri di Quartesolo (VI) + ITALY + tel.:+39 0444 268311 + e-mail:[email protected] + e-mail:[email protected] Profilitec Corp. + PO Box 1000 + 12972 Peru, NY + NA + tel.:855 290 9591 + e-mail:[email protected] + e-mail:[email protected] www.profilitec.com TECH TALK –––––––––––––––––––––––––––––––––––––––––––––––––––––––––– row installation steps and unnecessary move- • Hand beater/slapper to remove ments, for example, the table air from under the tile should be no more than 10’ • Mobile step system to make it away from the tile panels. convenient and safe for hard-to- • Use an aluminum frame with reach areas suction cups to remove the tiles • 47° miter saw to miter tile edges from the crate or A-frame in The above-mentioned tools and order to place the tile on the equipment will only work well table for cutting. with qualified and trained install- • After the tile is cut, attach the ers. When there are two to three suction cups again to the face of installers working with a full-size the tile and turn it upside down porcelain panel, it is essential for on a set of sawhorses to get it them to work as a team, to com- ready for thinset application. municate, work together safely, • This process takes a considerable and designate a team leader or amount of space – as previously crew chief. noted – a minimum of 400 sq. ft. • As the tile installation contrac- Proper preparation prevents tor, oversee this installation pro- poor performance cess from the beginning to the Proper preparation prevents poor end. performance! What do I mean by that? Here’s an example: There was a project in a very busy downtown area. The contractor had sufficient room to set up the tools and equipment but there wasn’t enough room to store the tiles. Knowing this in advance, the contractor acquired the right equipment needed in order to unload the panels – one by one – from a nearby parking lot. This illustrates how important it is to be aware of the circumstances in advance in order to estimate the job correctly. Keep these considerations in mind: The essential ETM Grip has eight adjust- • The tools need to be staged in a able handles and is easily moved on way that will eliminate any extra casters. 60 TileLetter | October 2017 SET YOURSELF APART FROM THE COMPETITION Join us for a networking or educational event at your nearest store

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NTCA EDUCATIONAL WORKSHOPS Join us for a FREE NTCA hands-on workshop where they will address current issues and solutions in your trade.

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Special shout out to those Jamiel Sabir Omar DeLacruz who joined The Tile Shop Greg Twarog Kristopher Nardone John Martini Jason Hamilton Hosted CTI Tests in Chicago Nicholas Roth Daniel Kiezebrink and Atlanta Joe Voss Ashley Andrews TECH TALK –––––––––––––––––––––––––––––––––––––––––––––––––––––––––– • Don’t assume that the 2018 CID other parties involved (GC or property owners) are aware of all the unique requirements of SUBMIT this large tiling system. These tiles are not diffi- YOUR cult, just different. Advance work, preparation, site assessment and claiming PROJECT the necessary staging/work area will insure a strikingly beautiful project! AND WIN! For more information on tools and equipment, visit www. europeantilemasters.com.

Recommended is a table that is The Coverings Installation and Design Awards Winners will receive: at least 6’x12’, well-designed and celebrate outstanding achievements in the • Projects displayed onsite at sturdy for back buttering tiles. design and installation of tile and stone in both residential and commercial projects. Coverings on meter boards • Prize Money (up to $3,000) WHERE GROWING YOUR BUSINESS Projects will be judged on their levels of creativity, craftsmanship, and outstanding use of materials • One-night stay at Coverings IS OUR PURPOSE. and achievement in the use of tile or stone within the • Recognition during CID residential and commercial project categories. Joe Lundgren is a globally recognized product and marketing Reception at Coverings expert in the ceramic and stone worldwide markets. His specialty is Submit your project by January 15, 2018. • Coverings in sponsored Business Development, Product Management, and Marketing. Visit coverings.com/CID to enter. publications Joe has developed his expertise in strategic planning, new product development, and marketing strategy for North America during his 27 year career at Dal-Tile, a subsidiary of Mohawk Industries.

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62 TileLetter | October 2017

JLC_1.2_Horiz_Ad_1710.indd 1 9/15/17 9:24 AM 2018 CID SUBMIT YOUR PROJECT AND WIN!

The Coverings Installation and Design Awards Winners will receive: celebrate outstanding achievements in the • Projects displayed onsite at design and installation of tile and stone in both residential and commercial projects. Coverings on meter boards • Prize Money (up to $3,000) Projects will be judged on their levels of creativity, craftsmanship, and outstanding use of materials • One-night stay at Coverings and achievement in the use of tile or stone within the • Recognition during CID residential and commercial project categories. Reception at Coverings Submit your project by January 15, 2018. • Coverings in sponsored Visit coverings.com/CID to enter. publications

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HYDRO BAN ® Shower System * LIFETIME n Fast and easy to install n Designed for safety, comfort and easy access Warranty n Lightweight, waterproof and ready to tile n IAPMO and building code approved www.laticrete.com l 1.800.243.4788 A-1319-0917 ©2017 LATICRETE International, Inc. All trademarks shown are the intellectual properties of their respective owners. *See Data Sheet 230.99 for complete warranty information. HOT TOPICS ––––––––––––––––––––––––– Proper training on tools

This month’s Hot Topics comes from a post by Phil Green in the NTCA Members Only Facebook group back in July. It recounts an experience Phil had in a big box store, which revealed a lack of knowledge about tools among workers, and employees tasked to sell them. What follows are excerpts and reaction to this state of affairs, pay scale, early exposure to tools and developing aptitude for working with one’s hands. – Lesley Goddin

Phil Green Bradford Denny, P.G.C. Construction Nichols Tile & Gilberts, Ill. Terrazzo Company, Just an observa- Joelton, Tenn. – tion here, guys and We’ve had a few guys girls. I was in a big in their early 20s box store that rents tools. A come through that have had ZERO young guy – I would say in his to very limited experience with middle 20s – brings back a slide power tools. It’s surprising. miter box and tells the manager (about in his early 30s) that this Solomon Clark, The tool is defective. He says even Builder, Groton, when this on/off switch is OFF, Conn. – Most of the and he pulls the trigger, the saw really good setters in works. They both were puzzled. my area are 60 years I stepped in and said that on/ old and a few in their off switch is for the laser. NOT mid 40s. Average age the tool. I told them the trigger of a contractor in Rhode Island is keys the saw. I said plug it in over 55. It’s becoming a real prob- and try it. They said, “You were lem. right!” My observation is that the Nick Boggess, younger guys have no real tool Oakmoore Tile & sense anymore. I’m NOT blam- Floor Coverings, ing them. It’s just that proper use Lakewood, Ohio – of TOOLS is not taught anywhere They need shop class anymore. Observation over, go back. back to your lives citizens.... 66 TileLetter | October 2017 Waterproof, Period!

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(800)633-4622 (available in 1 or 5 gallon sizes) www .nacp r oducts. c o m HOT TOPICS –––––––––––––––––––––––––––––––––––––––––––––––––––––––– Erin Albrecht, J&R education system’s fault as well Tile, San Antonio, as enabling parents. What is most Texas – Nick’s right. puzzling is that this generation has If we don’t discuss access to smart phones, and liter- different career path- ally a world of information at their ways and spark the fi ngertips. Parents yelling at teach- interest, they don’t know it exists. ers, funding provided by atten- I’m from a rural community, and dance – glorifi ed babysitters doing my favorite class besides athletics the best they can with little or no was working on an arc welder in support with a heavy infl uence on shop class. I was my daddy’s little a college-going culture, which we bucket girl growing up, so learning all know is big business. different skills with my hands was something to be proud of where Don Hutcheson, I’m from. But it is frowned upon Hutcheson Tile & and considered blue-collar and Stone, Eagle River, second class at schools that do not Ala. – Or the over- offer skilled trades. all disdain for skilled labor... Phil Green, P.G.C. Construction, Gilberts, Ill. – Erin, we can change Solomon Clark, The Builder, that perspective. Value all work, Groton, Conn. – That’s it right respect all workers. I can see there. you already do, and thank you. I remember as a kid going “garbage Darin Shocker, picking” and fi nding a TV or some- Dutchess County Tile, thing that I would take apart just to Hopewell Junction, fi gure out how it worked. I learned N.Y. –Skilled labor is how to use hand tools and a basic going to be a huge idea of what certain parts were for problem in years to in machines. I was about six years come. Most young old then. people would rather cold call for telemarketing companies for 10 Erin Albrecht, J&R Tile, San bucks an hour than get dirty and Antonio, Texas – Lack of training learn a trade. It’s a shame. and education. The big picture – and the deeper underlying issue – Steve Brace, SB is that they are not taught to strug- Flooring, Machesny gle in school. Reading instructions Park, Ill. – Who and not having answers handed wouldn’t? I’d rather to them is not their fault, it’s the make calls all day 68 TileLetter | October 2017 The STRENGTH behind the Beauty

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dropandgo.indd 1 10/19/17 11:21 AM HOT TOPICS –––––––––––––––––––––––––––––––––––––––––––––––––––––––– than haul tile for $10 an hour. fewer tools. Way more profit. That’s What we need is to raise the pay why wood guys and LVT flooring for tile installation. The flooring guys make more than tile guys in stores have destroyed the pay. Most my areas. Cleaner, lighter, easier, guys have to pay cash to their help and fewer tools. because they can’t afford to pay more. Tile guys don’t usually have Darin Shocker, Dutchess County nice trucks or huge bank accounts, Tile, Hopewell Junction, N.Y. – but the sales people always seem I guess it’s different in all areas. to have Lexuses and live well. Gee, Where I am you can still charge a where is the labor pay at? It’s in the decent amount if you do a quality salesmen’s pockets. Most tile guys job working for yourself. If a young I know drive crap trucks and have guy goes the union route (if you’re dilapidated tools. Only a handful lucky enough to get in), they start of us have nicer things, and that’s out at $27 per hour and go up $6 because we don’t let stores control a hour after every 600 hours they our pay. work. That’s really not too bad. I’ve been fortunate enough to make a Darin Shocker, Dutchess County good living over the years in the Tile, Hopewell Junction, N.Y. – tile industry and hope future gen- I respectfully disagree. You can erations do as well. make a great living being a tile contractor. And the difference is Steve Brace, SB Flooring, you start at $10 a hour but learn Machesny Park, Ill. – I make more a valuable trade in which you can than most tile guys in my area. always make a living. Most cold I am constantly telling others to calling type of jobs are dead-end raise their wages, but people don’t. jobs. So I’m left bidding against people that charge half of what I do. I Steve Brace, SB Flooring, Machesny get several bad reactions a year Park, Ill. – Darin Shocker, I agree from people because my price is that those are dead-end jobs. Tile so much higher than others. The work is one of the hardest jobs. stores keep wages low, and most Then add the pay from a flooring installers think that the store’s labor store and it’s a dead-end job too. pricing is the highest they can The only way to get ahead is to charge. I had a guy work for me work for yourself. But that being after he worked for a contractor said, tile still doesn’t pay well any- from a store. He told me that I am more. I can install [luxury vinyl tile not a contractor; I’m just a tile guy. -LVT] for 50 cents a foot cheaper The stores brainwash these guys than tile. Goes much faster and so they don’t think they can do 70 TileLetter | October 2017 Quiet Comfort Sound Control + Thermal Break

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www.schluter.com | 800-472-4588 HOT TOPICS –––––––––––––––––––––––––––––––––––––––––––––––––––––––– more. I work with one store and The pay is great, but it is far from they were trying to pull a power easy. trip on me. They told me how they are my boss, and they tell me how Adam Copher, Adam to do my job. Many stores are only Copher’s Custom about profits. Tile, San Luis Obispo, Calif. – Darin Hank Boyle, Boyle Shocker, are these Tile, Waunakee, Wis. journeyman wages? – Darin, the reality is a lot of guys aren’t cut Darin Shocker, Dutchess County out to run their own Tile, Hopewell Junction, N.Y. – business. I question Adam Copher, for a NYC journey- myself daily as to whether I am. man (full mechanic), the pay rate You can’t say there’s good money is just under $60 per hour plus in it because you own a successful benefits. business. Would your life be that great if you had all the trade skills Adam Copher, Adam Copher’s you do but not the business sense? Custom Tile, San Luis Obispo, Left to work for what people are Calif. – In my part of the coun- willing to pay you hourly as an try the median home price is employee? Probably not. Unless $530,000, and you would be hard you’re in the union, but like you pressed to find a two-bedroom say, that’s tough to get into – they apartment under $1,400 per pay great but I’ve also heard you month. From what I have seen, a work like a machine for it. skilled, productive setter who can run a job with little oversight and Darin Shocker, Dutchess County owns most of his own tools makes Tile, Hopewell Junction, N.Y. – between $25-30 per hour. I would Hank Boyle: 100%. I’ve always like to see these wages come up, said the only way to do well in because those wages are barely this business is to either go in any better than they were 10 years business for yourself or work for ago. Soon minimum wage will be the union. It is really tough any $15 per hour, so you’re going to other way. Sometimes I forget how need to pay a helper at least $17- truly blessed I really am. Thank 18 if you want to keep them. you for the reality check. P.S. I’ve worked many years in the union Steve Brace, SB Flooring, in NYC and yes, you really need Machesny Park, Ill. – I’m not envi- to produce a lot of quality work ous; I just see where the money is. every day or you will be laid off. Salesmen in my area usually mark 72 TileLetter | October 2017 –––––––––––––––––––––––––––––––––––––––––––––––––––––––– HOT TOPICS labor up 50% + and that’s their Mark Heinlein, profit on labor, plus the markup on NTCA – I learned materials. I understand they have from my father, overhead, but the salesman’s com- Melvin, that I could mission is higher than the labor excel at anything I payout; that’s a messed up system. tried. He was a log- ger and did nearly everything for Phil Green , P.G.C. Construction, himself. He instilled in me deter- Gilberts, Ill. – ANYONE here mination and work ethic. From the remember the Revell Visible V-8 ages of 9-18, I worked with him model? It SHOWED us how things felling trees and repairing trucks worked... and equipment. He involved me in planning and constructing log- Mark Heinlein, NTCA – I also had ging roads and cruising logging the “Wankel.” I built a lot of car sales and bidding Forest Service models. contracts to buy stumpage and selling timber to mills and order- Phil Green , P.G.C. Construction, ing rail cars to haul it, and driving Gilberts, Ill. – This should be on logging trucks, etc. the next gen NTCA shirts..... With him, I gained business perspective, mechanical aptitude and curiosity for how anything works. A person can do many things with logs for levers and rocks for fulcrums. I’m still REALLY good at cutting trees down. I learned self-sufficiency and how to work long hours, outdoors in all seasons in a harsh environment. I or this.... hired my own first employee when I was 12. I quasi-affectionately refer to the result of this training program as “The curse of Melvin.” What this did for me was teach me to explore opportunities and get some education, do intrigu- ing things and be self sufficient. I decided to branch out from logging because I had inter- ests that demanded exploration. TileLetter | October 2017 73 HOT TOPICS –––––––––––––––––––––––––––––––––––––––––––––––––––––––– Eventually, tile attracted me because doing it properly isn’t Ceramic easy. It is complex on many levels. A person has to be smart, edu- Tool cated, experienced, determined, skilled, business savvy, a good High Quality Metal Trims and communicator, and on and on. Pre-Molded Expansion Joints I think these are the things tile for all of Your Flooring Needs offers young people. They don’t know it’s an opportunity unless we bring it to their attention. They need us to be their mentors. Carpet/Vinyl Trim Solomon Clark, The Builder, Groton, Conn. – We can never repay our fathers for their price- less investment in us. I framed and trimmed houses with my father and others for 15 years before I got into tile. I was attracted to it for the Reducers same reasons you were.

Bill Vincent, Creative Ceramic & Marble, Bridgton, Me. – “My observation is that the younger guys have no real tool Reverse Trim sense anymore... I’m NOT blaming them.” Agreed. No one’s willing to bring it to them and hand it to them, and most of them are too lazy to do anything other than pick up a joy stick and roll a bone. But that begs the ques- Call or click today! tion – HOW IN THE HELL did this idjit get the job?? 800.236.5230 www.ceramictool.com Have an opinion? Email me at [email protected] MADE IN USA

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We all know that ceramic and Branch Contracting, Overland porcelain tile can create a mas- Park, Kan., graced the space. “I terpiece on walls and floors, but knew when I first laid eyes on the sometimes, the project calls for the Paragons sample that arrived at panache and timelessness of stone. our showroom that it was some- For this feature, we explore how thing special I wanted in my new some of the unique cuts and spe- home,” Sarah said. “The decision cies of stone from NTCA affiliate to make it our kitchen backsplash member Island Stone enhance set- came when I realized I was never tings and provide a wow factor. going to be happy with anything that everyone else was using. I Paragons kitchen wanted to bring in something with First up is the pillowed stone of character, personality...but yet not the company’s Paragons line, used be something trendy I would grow in an Overland Park, Kan., kitchen tired of in time. backsplash, providing a sense of “The lighter color of the stone soft dimensionality to the setting. let the texture do the talking,” she Designer Sarah Prater, with her continued. “This, along with the writer husband Derek Prater, com- under-cabinet lighting, creates a bined “small-town girl rustic with city-boy modern minimalist in this dream-worthy kitchen remodel,” Sarah said. “Two creative minds merged styles to bring this distinc- tive space to life. A forever home with ‘forever flair’ was the ultimate goal – to design a conversation piece, but maintain a casual feel that wouldn’t tire with time.” About 60 sq. ft. of Island Stone’s Paragons About 60 sq. ft. of Island Stone’s Sandstone Mint, installed by Bruce Paragons Sandstone Mint, installed McCullough of Olive Branch Contracting, by Bruce McCullough of Olive Overland Park, Kan., graced the kitchen. 76 TileLetter | October 2017 OVER ONE MILLION SQ.FT. of TOP QUALITY FLOORS at ROCK BOTTOM PRICES

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tile-letter-5p5x8p5-051217-final.indd 1 5/12/2017 4:20:07 PM STONE –––––––––––––––––––––––––––––––––––––––––––––––––––––––––––– beautiful shadowing that literally stops people in their tracks when they walk in. It begs them to touch, and they do! The countertops were selected after the backsplash was decided upon. I fell in love with that backsplash literally from day UltraCare™ Enhancing Plus Stone one!!” Sealer is a premium, color-enhanc- According to Sarah, “the installer said it was not the most diffi cult ing penetrating sealer that enhances project he ever did, but it defi nitely the natural colors was very challenging! It is not for of stone and pro- an installer that lacks an eye for vides maximum detail. This is a time-consuming protection against install, but well worth the patience! most common It does come in a meshed pattern, stains. It is safe for which aids in the layout.” The general contractor on the use on all interior project was Byron Sunday of and exterior natural stone surfaces, Accessibility Remodeling in such as marble, limestone, sand- Shawnee Mission, Kan.; Kansas stone, slate, granite, travertine and Granite and Tile installed the gran- cementitious grout. The product ite countertops and custom cabi- can also be used as a pre-grouting netry was by Dovetails and Tenons. sealer. FEATURES AND BENEFITS – • Easy to use: one-step process for color enhancement and sealing • Revitalizes old and worn stone and tile installations • Darkens and rejuvenates the sur- The stone begs people to touch it…and they do, said the homeowner. face appearance of unsealed natural stones • Resistant to ultraviolet light Copper cabana • Does not alter the slip resistance In El Dorado Hills, Calif., of the surface Todd Peddicord, Todd Peddicord Visit www.mapei.com for more Designs of Folsom, Calif., used information. Island Stone’s Rustic Cladding Copper Quartzite Slate for an invit- 78 TileLetter | October 2017 Like the world’s best beaches, MAPEI’s Ultracolor ® Plus FA offers the

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For details on Ultracolor Plus FA, visit www.mapei.com.

17-1973 Ad_Resize_TileLetter_August_UCP_FA.indd 1 8/2/17 3:01 PM STONE –––––––––––––––––––––––––––––––––––––––––––––––––––––––––––– ing, warmly elegant cabana. tile intersecting at different heights The wall, measuring 16’ wide due to the undulation of the tile, and 10’ tall, was decked out in this the distinct change of tile direction spectacular slate due to its “unique made for a clean visual line.” undulating wave pattern and the For more outstanding types and natural warmth of its color, which uses of stone, visit islandstone.net. related so well to the surround- ings,” Todd explained. Mercado Construction & Design, Inc., also of Folsom, installed the slate in a unique triangular shape. “The application of the triangular shapes was two-fold: to create a visually stunning wall that would capture the light and shadows, and to refl ect the triangular shape of Each individual tile on each sheet had to the columns I had designed for the be measured and cut perfectly to terminate into the adjoining angle of tile. cabana,” Todd said. He designed the angles and layout of the tile with AutoCAD. “Then we snapped chalk lines at the specifi c measurements to begin layout,” he explained. “Each individual tile on each sheet had to be measured and cut perfectly to terminate into the adjoin- Island Stone’s Rustic Cladding Copper ing angle of tile. Although there Quartzite Slate helped create an inviting, was originally concern about the warmly elegant cabana.

Silicosis training resource added to Natural Stone University

A new silicosis training resource • What Is Silicosis?: An Industry has been added to the MIA+BSI Guide to Awareness and Natural Stone University. This Prevention resource, entitled “Silicosis: An • Air Quality Test Methods Industry Guide to Awareness and • Safety Precautions for Workers Prevention,” is divided into three “This is an important addition sections: to our library of online safety 80 TileLetter | October 2017 Providing professional tools for nearly 40 years… A PROFESSIONAL TILE JOB is like a PRO ATHLETE

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TileLtr_ProBball.indd 2 4/15/16 10:52 AM STONE –––––––––––––––––––––––––––––––––––––––––––––––––––––––––––– resources,” said Aaron Dahnke, Minimizing your exposure to respi- MIA+BSI Education Manager. rable crystalline silica is the key to “This training tool serves as a prevention. review and opportunity to update Shop owners who have imple- the people who work in our mented strict new housekeeping industry about this preventable rules and controls have been illness.” able to achieve levels that are Overexposure to respirable crys- below the new OSHA Action talline silica particles can lead to Level (25 µg/m³). The effec- serious, sometimes fatal illnesses tive date for OSHA’s new silica including silicosis, lung cancer, exposure standard for General tuberculosis (in those with silico- Industry (fabricators) is June 23, sis), and chronic obstructive pul- 2018. The Construction Standard, monary disease (COPD). In addi- covering workers in the field, tion, silica exposure has been became enforceable September linked to other illnesses including 23, 2017. renal disease and other cancers. To access this resource, visit Silicosis is a progressive disease www.naturalstoneinstitute.org/ and there is no cure upon its onset. university.

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82 TileLetter | October 2017

wedi_Anz_warranty_Showersystem_5,5x8,5_USA_08-2017_rz_Layout 1 06.09.17 09:49 Seite 1

QUALIFIED LABOR ––––––––––––––––––––––––––––––

The Cronin Company hosts 20 years wedi PRO Certiﬁed Installer Warranty for a wedi Portland, Ore., CTI exam bathroom system

15 years wedi PRO Certified On July 21, Cronin Company in Evaluator (RE) Don Hutcheson flew Installer Warranty for a wedi shower system Portland, Ore., hosted two days of from Alaska to train as a RE in Certified Tile Installer (CTI) test- preparation for the Alaska event. ing in its Portland location. Shon At this event, four candidates Parker of Hawthorne Tile explored took the test on Friday, and six the possibility of Cronin Company more went through the exam on providing the location for the test Saturday, July 22. with Heidi Cronin, president and In addition to verifying their owner of the distribution company. skills through the exam, candi- Cronin said, “I have a high pas- dates received special giveaways, sion for certified installers, so this was a perfect fit when Shon approached me to host. We are Modular Shower Systems wedi Sanoasa Bench 4 happy to do it, because there is a shortage [of qualified installers], All Shower Systems 100 % waterproof Especially for installation in shower niches and it’s important that people are Highly Prefabricated Modular Components (attached on 3 sides) Shower Project Ready to Tile within Hours Floating seat element for individual tiling skilled at what they do.” with flexible installation height This fifth generation company has been in business for 138 years. The CTI group on July 21 at Cronin In the ’60s, the company got into Company, Portland, Ore.: (l. to r.) candi- flooring. Heidi began working dates Vasiliy Popov and his son Vladimir Popov of VVL Industries, LLC , Vancouver, alongside her father, and she took Wash.; NTCA’s Kevin Insalato; candi- over in 2013. date Curtis Jones of CJ’s General Labor, NEW Cronin Company has eight Lewiston, Id.; Heidi Cronin; Hawthorne Tile’s Shon Parker, Regional Evaluator locations in Oregon, Washington (RE); candidate Erik Trexel of Level Plane and Alaska. In fact, a CTI test is Tile and Stone, Portland; and Jason being planned at the company’s McDaniel of Stoneman Construction, LLC (RE). Don Hutcheson of Hutcheson Tile Anchorage location later this year. & Stone – RE in training – is in the white Find Details on 15/20 Year Join Us on NTCA member and new Regional shirt directly behind Cronin. wedi PRO Certified Installer Facebook.com 15/20 Warranty Options, product YEARS suppliers, specs and videos 84 TileLetter | October 2017 WARRANTY on wedicorp.com wedi Virtual 877-933-WEDI (9334) Factory Tour www.wedicorp.com wedi_Anz_warranty_Showersystem_5,5x8,5_USA_08-2017_rz_Layout 1 06.09.17 09:49 Seite 1

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Find Details on 15/20 Year Join Us on wedi PRO Certiﬁed Installer Facebook.com 15/20 Warranty Options, product YEARS suppliers, specs and videos WARRANTY on wedicorp.com wedi Virtual 877-933-WEDI (9334) Factory Tour www.wedicorp.com QUALIFIED LABOR –––––––––––––––––––––––––––––––––––––––––––––––––– requested by Shon Parker, Don Hutcheson and Jason McDaniel. Schluter donated hats and shirts. There was a drawing on Friday and Curtis Jones won a Schluter Shower Kit. On Saturday the six candidates received all the same gifts and Thomas Habelt won a wedi shower pan. “This was absolutely outstanding sponsorship at this CTI test,” said The NTCA Reference Manual was Kevin Insalato, Regional Evaluator developed to identify recurring chal- Coordinator. lenges to successful installations of Speaking of the candidates tak- tile and stone, recognize potential problems, and to gain consensus from ing the test, Cronin said, “They’ve industry experts on offering solutions. earned a lot of respect, as I watched New updates to the following topics: those guys out there the last couple • Spot Bonding of days. They’ve been very busy.” • Proper preparation and ANSI requirements • Curing compounds and release agents • Interior installation of tile over exterior glued plywood • Preparation for thickset installations • Movement joints • Questionable/unsuitable substrates • Backerboards • Concrete substrate issues • Underlayments, trowelable and poured • Loss of underlayment bond to substrate • Cracking underlayment • Soft or powdery underlayment • Poured gypsum underlayments • Steam rooms • Glass tile description • Glass tile installations • Shower issues with tub/shower combo and prefab shower pans • Position statement on thin porcelain tile • Radiant heat issues for tile and stone installations CTI candidates received swag from • Recommendation for exterior tile industry sponsors. Rubi donated a rubber maintenance bucket, trowel, spacers and a sponge and • Care and maintenance Porcelain Drill Bit gave a new Speed Bit and discount to every person that takes the test. Schluter donated hats and shirts and a Shower Kit; wedi donated a shower www.tile-assn.com pan; ARDEX donated sponges. 86 TileLetter | October 2017 We exceed industry standards, to deliver the quality you come to expect, from start to finish.

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generic_coverings2015.indd 4 7/2/2015 3:51:08 PM NTCA UNIVERSITY UPDATE ––––––––––––––––––––

2018 NTCA University pricing includes free option for single contractor members By Becky Serbin, Training and Education coordinator Thank you to everyone who took person shop and choose to use the advantage of the introductory offer $50 voucher for access to NTCA for NTCA University. This offer gave University. This means that you will your company access to NTCA have access for free to the site for the University through the end of 2017. whole year. We received a lot of feedback from You'll see this purchase option on members – some positive and some the NTCA store as we get closer to negative – but we listened to every- the end of the year. And for those one and took all of this into consid- of you that want to pay your mem- eration when we were developing bership dues and NTCA University pricing for 2018. access together, we are currently Below is pricing for all members looking into giving you this option – contractors or manufacturers – when we mail out renewal notices based upon the number of users they at the end of the year. would like to have taking courses on As we get closer to completing two the site. years of introductory courses and the • 1 – $50 development of our setter courses, we • 2 – $99 will continue to add courses to the site • 3-15 – $149 that you can use to train your employ- • 16-50 – $199 ees. We have three sub-committees • 51-100 – $299 within the Training and Education • 101-150 – $399 Committee working on developing • 151-200 – $499 content for NTCA University. If you • 201 or more – call for pricing are interested in working with one of these committees please let me know. Free access for one-person shops We can always use a new perspective Remember that NTCA now has on the types of courses that should be a $50 voucher for the NTCA store developed. that contractors can choose as one If you have any questions, please of their Parnering for Success vouch- feel free to e-mail me at becky@ ers. So let’s say that you are a one- tile-assn.com. 88 TileLetter | October 2017

WOMEN IN TILE ––––––––––––––––––––––

Angie Halford, photo credit Chanel Carrizosa Cannon Evans

“Not every woman can do Passion and ability – this kind of work, and not every man can either. It’s not gender – make a about passion, ability, talent, determination. None of those stellar tile contractor things relate to anatomy. All I know is that I love working in the tile industry By Lesley Goddin and this is where I belong!” – Angie Halford

Tile contracting has expanded making beautiful fl oor and wall over the years to include more coverings are a special breed. and more women who are able to Angie Halford of Unique Mosaics, infuse their sense of artistry, organi- LLC, West Valley City Utah (www. zation, precision, creativity, experi- facebook.com/uniquemosaics- ence, style, color, fashion, passion, byangie), and Chanel Carrizosa and hard work into a time-honored of Icon Tile & Design, Kirkland, trade. To be sure, there are women Wash. (www.icontileanddesign. present in all levels of our industry, com), are two of this special breed. but those who are getting in the Let’s learn more about how they trenches with their male counter- came to pursue tile installation as parts and getting their hands dirty a career. 90 TileLetter | October 2017 Big Company Innovations. Small Company Customer Service.

Angie Halford, photo credit Cannon Evans

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866.516.006 | www.merkrete.com WOMEN IN TILE ––––––––––––––––––––––––––––––––––––––––––––––––––– Angie Halford Halford moved from her home state of North Carolina to Utah this year to begin her business of creating custom sheet mosaics “that are simpler to install without having Halford creates custom sheet mosaics to fuss or cuss at the material,” “that are simpler to install without having she said. Her custom sheets mean to fuss or cuss at the material,” she said. fewer adjustments and less of a Her custom sheets mean fewer adjust- chance of sheet lines. ments and less of a chance of sheet lines. “Everything I make is custom (unique) for my clients, each job being completely different from the last,” Halford said. “In a nut- shell, I take an AutoCAD design, a designer/ architect drawing, or my own design and make sheet mosaics or inlays to the specifi ed size. Education is important to Angie Halford. Here she is with NTCA trainer/presenter Being creative in my work is one Robb Roderick at the Salt Lake City NTCA of the things I love about my job, workshop, sponsored by Marazzi USA and each job poses its own excit- and held at Rod Katwyk’s new shop. ing challenges.” She credits her grandmother (Maw- Maw) with igniting a love of pattern that translated into a career in tile and mosaic, when she brought home small felt circles from the hosiery mill where she worked for little Angie to play with. “I remember placing them in certain patterns and making pictures with them,” Halford said. This led to an obsession with jigsaw puzzles and making art out of hundreds of tiny pieces, taking Unique Mosaics winner Angie Halford art classes from elementary through wins a Global Tile Posse contest to show “ARDEX pride,” cooked up by Jason high school and entering “every art McDaniel. Entries had to use tile and stone contest I found out about,” she said. and be done entirely by hand, no waterjet She graduated college with a degree or CNC, and incorporate ARDEX in some in advertising and graphic design, way. Halford invested over 150 hours into her 26” x 26” mixed media mosaic self- which evolved into a creative job in portrait entry, installed with ARDEX FG-C the tile industry, spurred by a home- Unsanded Grout in Black Licorice. 92 TileLetter | October 2017 IT’S THE LAST TOOL USED… WHY NOT USE THE BEST?

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ProPlus_TileLetter.indd 1 6/26/13 1:21 PM WOMEN IN TILE ––––––––––––––––––––––––––––––––––––––––––––––––––– school art project she worked on ness, Alexander Marble & Tile in with her daughter. “After completing Port Orchard, Wash., learning from the project, I completely fell in love her dad, her mom – who also with mosaics and tile,” she said. installed tile – and her uncle. When She dove into education hard, she was 18, she started installing learning from professionals in tile on a big custom job, and “can online tile and mosaic forums, do it all” now. devouring books on the subjects “I’m an industrious, artistic type and continuing to make mosaics. of person – I have a natural eye After a stint as a fl ooring helper at for design,” she said, adding that Camp Lejeune in North Carolina, having a “woman’s eye” gives her she became an installer of all types an advantage in discerning the best of fl ooring for two years. Over time “fi nish” in the house and the things her business evolved to full-time you will be seeing the most. I feel designing, building custom mosaic my projects sheets and inserts for clients and come to partners. life, and feel it is fashion Chanel Carrizosa that you get For Chanel Carrizosa (see more to live in.” about her business, with her hus- Though in band Jamen, in the August 2017 the ’90s, her TileLetter), a passion for fashion family did eventually became a thriving career not attend in the tile business although she shows or initially planned to work in makeup pursue edu- and fashion. At 17, “Nordstrom’s cational Style, a clean install, and technical excellence are told me I needed theatrical makeup opportuni- marks of an Icon Tile and experience and would pay half of ties, for the Design project. what I earned with my dad,” she said. She chose the family tile busi-

Chanel Carrizosa of Icon Tile and Design con- There’s a lot of support in the industry for ceives of her female tile setters, including connections tile projects as Carrizosa has made with NTCA members, “fashion you like Erin Albrecht (r.) of J&R Tile in San can live in.” Antonio. 94 TileLetter | October 2017 We’ve Got You Covered

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Challenges along the way Both Halford and Carrizosa have been well received by peers in the industry, though both have run into situations where they’ve been chal- lenged to “prove themselves,” their knowledge and their skills “to earn respect,” Halford said, adding, “I expect men in the industry have to

Chanel Carrizosa started working with tile in her dad’s business when she was 17. After a few years, she could “do it all,” from design to a precise installation, and all the steps in between. 96 TileLetter | October 2017 www.progressproﬁles.com

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PROFILES & SYSTEMS WOMEN IN TILE ––––––––––––––––––––––––––––––––––––––––––––––––––– prove themselves as well. met and worked with Bart Bettiga “That said, I have had situations and Jim Olson of NTCA and both of being placed under more of a have been supportive and helpful. microscope and also have expe- Friendships made through NTCA rienced double standards,” she also have bolstered Carrizosa’s added. “If sexist or degrading com- career – including Erin Albrecht ments are said – whether intention- of J&R Tile in San Antonio, who al or not – I have learned to speak reached out to her – as well as the up and handle it. Sometimes it takes support of Angie Halford herself. one person’s perspective to show “It’s amazing meeting other another what theirs looks like. women who do what I do,” she “I am not a woman on a mission said – “meeting them in person to set tile with a point to prove,” and seeing them at the show. I she added. “I do it because I love didn’t know that there were many it and it helps to support my fam- other women who did what I did. ily… I don’t look at men or women “There’s a lot of support out there,” installers and say ‘Wow, I can’t she said. “We’ve only been on Tile believe he/she knows how to use Geeks for three years – women a wet saw!’ But I have experienced could use that to get into the mix of this sort of attention. It’s not some- it all. People are very friendly. When thing you need special anatomy to I was fi rst starting out, this kind of do, so what’s the big deal really?” thing didn’t exist, but [online groups] Carrizosa added, “Once [men] allow you to ask questions and get see what I can do – my skill set, and support. For instance, William White once I start talking the lingo with at ARDEX – I can call him and it’s some of the guys on the jobsite – like talking to a friend.” they are ready to work with me.” She also credits her husband In fact, the industry has pro- Jamen with his support and encour- vided a lot of support, allowing agement for her to challenge her for the development of friendships shyness and put herself more in the and partnerships. Halford credits public eye. It’s worked! She was Facebook groups like Tile Geeks, named one of the Coverings Rock Global Tile Posse, Tile Love 2.0, Stars this past spring at the show and mosaic groups with providing – a celebration of up-and-coming education and support, as well as young leaders in the industry. “I was NTCA and its workshops, Coverings totally shocked that I was nomi- – and family and friends too. nated but it was amazing, “she said. Carrizosa said longstanding relationships with builders and working Women encouraging women with their subs and superintendents Both contractors recommend have provided stability. She has the profession for other women. 98 TileLetter | October 2017 DON’T LEAVE A

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2017 Tile-Letter - ProBase II - Noble.indd 1 5/23/2017 11:06:44 AM WOMEN IN TILE ––––––––––––––––––––––––––––––––––––––––––––––––––– Carrizosa said she’d like to see more women in the fi eld and encour- ages those who might be reticent to jump in, to focus on the support and not perceived obstacles. She advises building up as much knowledge as possible. “If you have the knowledge and stand up for yourself if needed, [others] would Nothing wrong with some girl power on a totally respect you and see you project – pink tools make Chanel smile. know what you are doing and you belong here and can do this,” she For Halford, “The novelty of being said. “Women can do what men a woman installer wears off after can do in the tile world as well or a while,” she said. “When all the even better sometimes. This can be compliments, jokes, comments are a growing community for women.” spoken, when all the grout dust set- She also wouldn’t mind seeing tles, one of the most important things a line of tools that are fun for that matters is if you are good at your women. “Pink ear protection, ran- job and can do the work. Constantly dom stuff in the tool world….pink learn and stay up to date with new tools,” she mused. techniques, tools, and education in the fi eld. Figure out what works and what doesn’t. Live life and make room for non-tile related activities!” Certi ed One of the things Halford has Tile Installer valued is working on fantastic projects with those she admires: Rod Katwyk in Utah; partnering with J&R Tile in San Antonio for WANT TO BE THE BEST? a 5,500-sq.-ft. mural for that city’s The Certi ed Tile Installer (CTI) program is the only Riverwalk, and historic houses and third-party assessment of a the Capitol Building in Austin. tile installation professional’s skill and knowledge that is “I am thankful to God, and for all recognized by the tile industry. the events, the struggles, the edu- Visit our website and put yourself cation, my parents, my family and 864-222-2131 above the competition. [email protected] GET CERTIFIED! friends – and the little felt circles my www.ceramictilefoundation.org Maw-Maw let me play with when I was a child,” she said. “All of it matters, and I am humbled to be in this industry among such amazing people, and learning every day.” 100 TileLetter | October 2017 The STRENGTH behind the Beauty

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ProPanel.indd 1 10/19/17 11:20 AM DECORATIVE TILE ––––––––––––––––––––– "Fun Tile Friday" reveals stunning work by NTCA members

On a Friday in mid July, ad rep, social media maven and designer extraordinaire Michelle Chapman put out a call on the NTCA Members Only Facebook page for “Fun Tile Friday,” inviting group members to “…share some fun and funky things you’ve installed! It could even be something you’ve run across and made you scratch your head and say... hmmmmm!!!!” Knowing TileLetter had a decorative tile story scheduled for October, I made note of this and planned to include NTCA member masterpieces in this feature. So here’s a sampling of amazing work from your fellow members to enjoy. – Lesley Goddin

Jack Hamilton Dirk Sullivan Jack Hamilton Hawthorne Tile’s of Hamilton Dirk Sullivan of Tile and Stone Portland, Ore., in Temecula, shared this X’s Calif., installed and O’s (or is it a laundry splash a genome pat- to match the tern?) bathroom kitchen he set a of classic black couple of years and white mosa- ago. ics.

Dustin Gross Nathan Rubischko Dustin Gross Classic mini hexagonal mosa- of The Cape ics form a carpet of colorful geo- Girardeau metrics at the hands of Nathan Tile Co., Cape Rubischko, Accent Ceramics LLC, Girardeau, Mo., Saint Paul, Minn. perfectly aligned these black and white tiles into a stunning focal point in this small bathroom. 102 TileLetter | October 2017

DECORATIVE TILE ––––––––––––––––––––––––––––––––––––––––––––––––––– John Roberts Metin Gungor John Roberts of Even though John Roberts Metin Gungor Designs LLC of DEKOR traveled to Vero Contruction LLC Beach, Fla. to in Bordentown, install this intri- NJ, says he can’t cate waterjet-cut hold a candle to marble mosaic the master set- along with Ben ter he trained Ernst . under, we think this piece of tile- David LaFleur, Jr. work is an example of precision David LaFleur, and beauty! Jr., of David LaFleur Tile Tom Habelt and Flooring Tom Habelt of Habelt Construction in Pittsfield, and Remodel, Albany, Ore., Mass, called installed this lovely backsplash in this Jeffery Court shades of white, grey and black. micro mosaic basketweave, uh – challenging – “but pretty when complete.

Justin Kyle This whimsical, original bath treat- Solomon Clark ment was done by Justin Kyle, of Groton, Ct. – based Solomon Clark Kyle’s Tile in Ocean View, De., for of The Builder installed this deli- his nephews. What a great uncle! cious orange Bisazza mosaic bar.

104 TileLetter | October 2017 ––––––––––––––––––––––––––––––––––––––––––––––––––– DECORATIVE TILE Kris Nardone Bubble at the Cincinnati Children’s This all-stainless Hospital Medical Center. backsplash is courtesy of Jimmy Marshall Kris Nardone, White on white tile installed by K_Nardone Jimmy Marshall of Marshall Tile & Custom Tilework Marble, Norwood, Mass. Shows of Kennesaw, precision and perfect alignment. Ga. – a recently Certified Tile Installer! No wet saw needed!

Erin Albrecht This “hola” floor welcomes visitors to La Michael Byron Moreno Panaderia bak- Here’s a bonus project, from ery in San Michael Byron Moreno of Artisan Antonio. It Tile, Lompoc, Calif., that appeared was featured the day I was writing this story. on Guy Fieri’s Michael is not a NTCA member, Diners, Drive- but a member of the Tile Geeks Ins and Dives, Facebook forum. This 200-sq.-ft. and installed by the advanced, room in his home was too amazing certified craftsmen of J&R Tile of to pass up. “I haven’t been able to San Antonio. CTI Jimmy Martinez get anyone to pay me to do this so hand-placed all the Daltile mosaics I did it for me,” he said. “It was just to meet lead times. about two weeks straight of cutting these Saltillos into circles and dia- Nick Rusche monds. I did so much back blad- Nick Rusche of T.H. Winston, ing at one point that when I went and Cincinnati Mosaic, Inc., used to make a straight cut the blade Clayhaus Modern Tile Hex and Hex crumpled like tin foil. Wee haa!”

TileLetter | October 2017 105 NTCA BENEFITS BOX

Partnering for Success: Choose up to $2,000 in vouchers from four new categories Partnering for Success (PFS) is NTCA is aware that people aren’t NTCA’s highly successful vouch- really fond of change. To soften er program, which gives back to the impact of changing to a four- members more than threefold the category system, NTCA increased amount of their membership in set- the dollar value from $1,800 in ting materials and sundries used by vouchers per member to $2,000 in installers every day. Manufacturer vouchers per member – more than partners agree to reimburse vouch- three times the value of the $600 ers of designated amounts of mate- NTCA annual membership. rials for new and returning mem- Every member of the NTCA can bers. This allows members to get fi nd at least $600 worth of free a discount or free items for some materials that will offset the mem- of the materials they use the most, bership cost. In addition to the or some of the materials they’ve vouchers program, membership wanted to try, basically risk free. dues give the NTCA the ability This year, the PFS is making a to continue the quest to promote change to four categories: Tile, qualifi ed labor and certifi cation, Tools/Heating Systems, Sundries elevating the industry and the trade. and Setting Materials. With the growth of the NTCA – nearly 1,400 members strong now – it became imperative to change the selection process to give exposure to some of some of the smaller participating manufacturers in addition to the well-known and established manufacturers who have been supporting this program for many years. This led to the creation of the four-category system that will be instituted in 2018. 106 TileLetter | October 2017 duracolor designed with the contractor in mind.

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ME TL DC AD 0617.indd 1 6/5/17 3:00 PM NTCA NEWS NTCA Highlights ––––––––––––– ing in Grand Rapids, Mich., hosted by Dan Welch and the Noble Each month, the NTCA board Company. meets to report on initiatives made in the individual subcommittees for CTEF program the association and industry overall. Board member Kevin Insalato is Here’s a brief summary of works now a full-time employee of NTCA. and developments in progress. We will name a new regional director at Total Solutions Plus in Membership November. Kevin is spearheading Through June of 2017, we have the regional evaluator program 1,269 members in good standing, with CTEF. There are currently 94 more than we had at the same more than 20 regional evaluators time one year ago. We expect to now ready to evaluate the Certifi ed be near or around 1,400 members Tile Installer tests. Scott Carothers by the end of 2017. Workshops continues to oversee the pro- continue to be a leading source of gram, and is now working towards new membership growth. Social expanding the ACT Certifi cation media and our website have con- program tests. tributed as well. Staff has focused on renewal this year primarily, as NTCA University well as some larger tile and fl oor- We have completed year one of ing contractors and buying groups. the Apprenticeship Program, and Next year, we plan to implement are working on the second year a strong regional membership of the online curriculum. We are analysis and membership growth also currently working on a brand campaign, utilizing our resources new pricing structure for the NTCA and targeting recommended com- University subscriptions, and panies. should have that completed and presented to the board of directors Five Star Program at our meeting at Total Solutions Program director Amber Fox Plus in November. is actively pursuing qualifi ed leads to grow our membership. NTCA Reference Manual Several new members have been The NTCA Reference Manual introduced, and some applica- has many new changes in tions are also in process – and 2017. In a separate mailing, all Trostrud Mosaic & Tile Company, CONTRACTOR members of NTCA Inc., recently became our 50th should have received their com- Five Star Contractor! The group plimentary TCNA Handbook in had an excellent summer meet- the mail over the summer as well. 108 TileLetter | October 2017 RedGard® Uncoupling Mat

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10684758 RedGardFam_TileLetter_sept.indd 1 7/28/17 3:23 PM NTCA NEWS The long awaited 2017 version director Bart Bettiga have attend- should have arrived at NTCA over ed Cersaie in Bologna, Italy, this the summer, with mailings to our September. They participated in contractor members right away. discussions with Assopossa, the Additional copies of both books labor component developed by can be ordered at the NTCA store Confindustria in Italy. They also at www.tile-assn.com. met with members of the European Union Federation at the show, with Coverings Assopossa. Discussions centered Coverings 2018 planning is on apprenticeship training, safety already underway. It will take for the workforce, certification, place May 4th-7th in Atlanta, Ga. and best practices. Special thanks to Rod Owen of C.C. Owen Tile near Atlanta for Installation Summit participating in a local advisory Dan Welch of Welch Tile and capacity to promote attendance to Marble was the NTCA representa- the show. tive presenter at the 2nd annual installation summit, taking place Committee Meetings August 16th-18th at the CFI Jim Olson has been holding Convention in Orlando, Florida. numerous subcommittee confer- Dan also will present to the ence calls to support both the Commercial One/American Home Membership and Training & Surfaces Group national conven- Education Committee Meetings. tion in Palm Springs, California, These groups will meet on Saturday, October 22nd and 23rd, with Jim November 4th in Washington D.C. Olson and Bart Bettiga in atten- Kevin Fox, the chairman of the dance. NTCA Methods and Standards Committee, is also holding a meet- Regional Training and Workshops ing that same day. His meeting Mark Heinlein and Becky Serbin is closed to the appointed group. spearheaded our first Regional The Membership and Training & Training Seminar, that took place Education Meetings, as well as the in early October in Milwaukee, Board of Directors Meeting, are Wisconsin. This training focused open to all interested people. on Mud Set Floors and Walls, and Large Format Gauged Porcelain International Outreach Tile and Thin Porcelain Tile Panels. As part of new strategic objective, The NTCA hopes to host at least the NTCA is pleased to report that two regional training events in president Martin Howard, chair- each of our 12 regions in 2018. man James Woelfel, and executive 110 TileLetter | October 2017 Mikey W., New York, NY live demonstrations, and Connect at the largest, William S., Nashville, TN the latest innovations most inspiring tile and New technologies, new in the ﬁ eld. Thousands stone show in North knowledge, new networks. of exhibitors from more America. Connect Accredited workshops, than 40 countries. at Coverings.

Register for free at coverings.com NTCA NEWS FACES IN THE NEWS ––––––––– over 20 years in the tile and stone industry, working with his family Lunada Bay – Christopher Brown company, Klaser Tile in San Diego. has been named He is a licensed ceramic tile and national sales director, stone installer and a mason install- based out of Lunada er, and has a Bachelor of Science Bay Tile’s Harbor City degree. headquarters. He joined Lunada Bay Tile Keene Building Products – in 2011 to manage western region Darren Keegan joins the sales and has 18 years of experi- company as director- ence in the tile industry. From Keene Manufacturing. 1999 to 2010 he worked for the Keegan graduated from tile and stone company Walker University of Pittsburgh Zanger where he managed sales with a Bachelor of and held the position of branch Science in mechanical engineer- manager in Hayward, Calif. ing. Throughout his career, Keegan excelled in a wide range of jobs, Ceramic Tile and Stone from an environmental, mechani- Consultants, Inc. cal, and plant/applications engi- (CTaSC) – Kent Klaser neer, to a general manager and has joined as a proj- vice president. Keene Building ect manager and will Products is an American manufac- work alongside found- turer of three-dimensional filament er Donato Pompo. He products for the building envelope will work as a forensic expert, and noise control markets. expert witness, and will oversee tile and stone investigations. Klaser INDUSTRY NEWS –––––––––––– will also develop new specifica- tions for new construction projects LATICRETE’s Metcalf or projects that are remediating receives 2017 Cesery Award failures, as well as quality con- LATICRETE president trol and quality assurance plans to and chief operating ensure new tile and stone installa- officer Edward Metcalf tions are installed correctly. He will has been named the also develop training programs for 2017 recipient of the tile installation companies through Carl V. Cesery Award the University of Ceramic Tile and presented by Tile Contractors’ Stone, a division of CTaSC, start- Association of America (TCAA). ing with estimating, superintendent Since 1963, the Cesery Award has and foreman courses. Klaser has honored those who have served 112 TileLetter | October 2017 2016-10_UCTS_TileLetter_2.qxp_Layout 1 10/19/16 10:12 AM Page 1

NEW! NTCA Online Installer Training Earn an ITS Certificate Today! Earn more jobs, earn more money and avoid costly problems!

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Additional online tile and stone courses are available from the NTCA website below: Understanding the NTCA Basics of Ceramic Tile and Understanding the P.O. Box 13629 Basics of Natural Stone. Jackson, MS 39236 Tel. 601-939-2071 These training courses are ideal for installers, Fax: 601-932-6117 architects, salespeople, designers or anyone interested E: [email protected] in tile and stone.

PROVIDED BY www.tile-assn.com Investing in training provides a return on investment that never ends! NTCA NEWS the ceramic tile and stone industry at a gala industry dinner at the with distinction and is regarded as Total Solutions Plus conference in the industry’s highest award. Washington, D.C. He is the second “Throughout his career, Ed has member of LATICRETE leadership served in numerous leadership to be recognized with the Cesery positions among tile associations. Award, following LATICRETE His continuous efforts have been founder Henry M. Rothberg, who instrumental in advancing the received the award in 1997. industry. LATICRETE is proud to call him one of our own,” said TCNA’s Claudio Bizzaglia David Rothberg, chairman and visits FILA CEO of LATICRETE. Surface care specialist FILA As president and COO North recently welcomed Claudio American Division, Metcalf is Bizzaglia, director of laboratory responsible for sales, marketing, services of the Tile Council of product management and technical North America (TCNA), to its head- services at LATICRETE International, quarters and manufacturing plant a world leader in tile and stone in San Martino di Lupari, Italy. installation systems. Metcalf has During his visit, Claudio toured been with LATICRETE since 1985 all areas of the extensive site with when he started as a technical FILA’s managing and commercial representative (Southern California) director, Francesco Pettenon. This and has held the roles of region included FILA’s research and devel- manager, national sales manager, opment facilities, where R&D man- director of sales, and vice presi- ager, Maria Soranzo, presented new dent sales and marketing. He has technologies and innovations, and served in numerous industry leader- the FILA Academy, which has host- ship positions, including the Board ed over 500 customers during the of Directors of the Ceramic Tile last 12 months alone. The tour also Distributor Association, National included FILA’s production facilities Tile Contractors Association and the Ceramic Tile Education Foundation. The Cesery Award took its name from the late Carl V. Cesery, who was regarded as one of the most dynamic personalities to serve the ceramic tile trade during the mid- century, willing to do whatever it (l. to r.): Claudio Bizzaglia, director of took to be a successful tile contrac- laboratory services for TCNA; Maria Soranzo, FILA’s R&D manager; Francesco tor and organizational leader. Pettenon, FILA’s managing and commer- Metcalf will be recognized cial director. 114 TileLetter | October 2017

NTCA NEWS and popular museum, which charts the digital landscape. Throughout FILA’s journey from its formation in this fi scal year, M-D is redesigning 1942, by brothers Guido and Pietro and updating all of its different busi- Pettenon, to the present day. ness units’ websites to provide an “It is impressive to see such history, even better customer experience. passion and talent, all together here in Italy. Great job and congratula- U.S. Rep Duncan tions for the hard work!” comment- visits TCNA ed Claudio, in FILA’s visitors’ book. U.S. Representative Jeff Duncan, For more information on FILA, SC-3, spent time recently meet- phone FILA’s toll-free technical ing with the Tile Council of North line on 844-FILA123, call FILA America (TCNA) staff and touring USA at 305-513-0708 or visit TCNA’s facilities. Executive direc- fi lasolutions.com tor Eric Astrachan provided the Congressman with a brief current M-D launches new state of the ceramic tile industry corporate website and discussed issues in Washington M-D Building Products, Inc. most relevant to the tile industry recently launched a new corpo- including U.S. trade agreements, rate website – www.mdteam.com. EPA regulations, and increasing The site provides an in-depth look problems with fake ceramic tile at the M-D business as a whole, products and false advertisements. representing the breadth of its mul- The Congressman’s visit ended with tiple business units and the varying a tour of TCNA’s state-of-the-art per- industries it serves. This one-stop formance testing laboratories, led space showcases the M-D culture, by Lab Manager Katelyn Simpson. values, history, career opportunities “We are honored Congressman and manufacturing capabilities. Duncan took time out of his busy The website is intended to drive schedule to stop by the Clemson awareness for M-D Building Products, Research Park for a visit with TCNA,” Inc. and what the company does. stated Bill Griese, director, Standards The site illustrates the career growth Development & Sustainability opportunities at M-D and provides Initiatives, TCNA. “With our asso- customers, vendors, employees and ciation headquarters, right here in partners with a deeper understand- the Congressman’s backyard, we ing of the investments the com- wanted him to see fi rsthand the rel- pany is making to continue to be evance of the ceramic tile industry an industry leader in its categories. and our organization’s involvement This corporate website is a valu- in research, testing and the devel- able source of information for all opment of standards.” of M-D stakeholders, as it invests in “It is certainly an exciting time 116 TileLetter | October 2017 integra all-in-one thinset and grout.

Integra is a nonabrasive all-in-one thin set and grout for glass tile installations on walls and floors. Integra was developed specifically for the installation of mosaics and glass tile of all shapes and sizes with no concerns about thin set color bleed through because the thin set and the grout are the same color. Available in 8 colors. EXCEEDS ANSI A118.4 and A118.6

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ME TL INTEGRA AD 0617.indd 1 6/5/17 3:01 PM INDUSTRY NEWS for tile in the U.S.,” added Eric long-term performance. Products Astrachan. “New designs, innova- discussed include sealing tapes, air tive technologies and increased and water barrier products, various popularity have resulted in sig- polymer fortified adhesive mortars nificant industrial growth. The that provide non-sag performance, Congressman’s quick grasp of the latex admix and epoxy adhesives, tile industry was certainly impres- pointing mortar and sealants. sive. As leaders like Congressman Based on the company’s award- Duncan become more familiar with winning Profit Through Knowledge our industry, we look forward to (PTK) technical seminars, all opportunities for increased advo- LATICRETE University programs cacy in Washington.” are self-paced, making it possible for distributors, dealers, installers LATICRETE University introduces and other flooring professionals to new MVIS online tutorials effectively learn about new prod- LATICRETE has introduced ucts, modern technology and best seven Masonry Veneer Installation practices from the comfort of their System (MVIS™) online tutorials to home or office. LATICRETE University e-Learning In addition to MVIS, LATICRETE program. The new tutorials will pro- University also offers tutorials for vide installers with confidence when Tile and Stone Installation Systems, designing and installing tile, stone or DRYTEK® Surface Preparation brick veneers for residential, com- Products and SPARTACOTE™ mercial and industrial applications. Resinous Flooring Systems. “The LATICRETE University To learn more about LATICRETE online tutorials are one of the University, visit www.laticrete. many ways LATICRETE responds com/university. to market needs and adds value in support of its customers,” Modomo opens North said senior director of Technical American headquarters Services Art Mintie. “Specifically, Modomo (modomotiles.com) is the MVIS tutorials were developed proud to announce the opening due to the increase in popularity of its headquarters at 4171, West for adhered masonry veneers.” Hillsboro Blvd, Suite #12, Coconut With the added MVIS online tuto- Creek, Fla. It’s one more step in rials, installers will Modomo’s goal to provide fine be able to trust their Italian tile, designed for the North complete veneer American market. system installa- “We’re really excited about the tions are designed new office and feel we have some- to deliver superior, thing pretty unique to offer,” said 118 TileLetter | October 2017

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tileletter_mh_4_2015.indd 1 4/7/15 11:56 AM NEW PRODUCTS managing partner, Scott Alpert. NEW PRODUCTS –––––––––––– Alpert’s industry background includes 35 years experience from LUMIRON INC. introduces the agent, contractor, buyer, retail/ DAKOTA LED Light Panel designed wholesale distributor, to Italian and to be slim, and offer bright, uniform, Chinese trading companies. backlit vibrant illumination, custom- “We’re going to be different”, izable to your design. This new inno- said Alpert. “As a U.S. based com- vative Edge Light technology can be pany, only marketing to the U.S. applied in all types of markets such and Canada, we’ll keep a pulse on as architecture and design, retail, North American design and cultural signage, and display and fixture and trends and quickly gear our product is perfect for backlighting stones such offering to mirror those trends.” as onyx, quartzite, concetto, and Modomo also plans to go the extra other translucent stones. The pan- mile. “We’re partnering vertically els' ultra-thin design, with 1/4”-5/8” with our clients’ inside and outside thickness, makes them accessible salesforce by providing extensive in all areas. Made in the USA, these training, but that’s just the first step,” DAKOTA LED Light Panels are cus- stated Alpert. “We are also going tom manufactured to the dimensions/ to go out with our clients and visit shape, light level and Kelvin tem- their dealers, architects and design- perature or RGB output of each cli- ers, builders and developers. We’ll ent’s specific project requirements. A help them train and educate their meticulous fabrication process cou- clients on the product. We’re with pled with quality control measures our client partners one hundred and UL safety certification ensure percent of the way and the new that the panels arrive as expected, headquarters is just the beginning and outperform your expectations. of that commitment.” In addition, knowledgeable design Modomo is a U.S. based trading consultants and technicians offer company, run by industry veterans assistance throughout your project to with over 100 years of collective meet your functional requirements experience, providing the finest and achieve your aesthetic light- Italian tile to the North American ing objective. [email protected]; market. Partnering with one of the www.lumiron.com most successful Italian tile manufacturers, Modomo is committed to providing beautiful collections, superior sales and training support, state-of-the-art merchandising and marketing, as well as very favor- able pricing. 122 TileLetter | October 2017 NEW PRODUCTS LATICRETE introduces 257 with restoration beginning in the TITANIUM™, 19th century. The name Alhambra a lightweight comes from the reddish walls of high-perfor- the structure. In Arabic, ga’lat al- mance thin- Hamra means Red Castle. Tiles in set mortar designed to function the Alhambra are abundant, and this as the optimal choice for install- classic repetitive pattern in Motawi’s ing gauged porcelain tile (GPT) and Alhambra tile design is a nod to gauged porcelain tile panels/slabs Motawi’s founder and owner’s (GPTP) in commercial, residen- Arabic heritage. www.motawi.com tial and industrial applications. It exceeds ANSI A118.15, the industry’s highest performance standard for a cementitious-based adhesive mortar, providing worry-free interior, Landmark Ceramics introduces exterior or submerged installations. Re-True, a porcelain stoneware tile Additionally, 257 TITANIUM utilizes collection with a surface that has a LATICRETE HYDROMATIC CURE true wood effect that gives the look CHEMISTRY™, which accelerates of re-claimed boards being reused the hydration process to rapidly con- in new contexts, bearing the marks sume water in the system, allowing of time, as well as machining and the material to cure in a predictable paint stripping. The collection has manner. 257 TITANIUM is silica an authentic retro look, offering a sand-free, which both reduces expo- range of wood species for projects sure to respirable silica and contrib- with lots of personality. www.land- utes to the easy-to-spread creamy markceramics.com consistency and ease of troweling. Available in 25 pound (11.3 kilo- gram) bags in grey and white, 257 TITANIUM is a component of the LATICRETE Lifetime System Warranty providing one source, one warranty from the substrate to the grout. www.laticrete.com

Motawi releases one of its previously retired designs, Alhambra, now in a 4” x 4” size. This his- Nemo Tile debuts the Alloy por- torical tile design is inspired by the celain tile collection, with a metal- Alhambra Castle in Grenada, Spain, lic look that gives the line a unique which dates back to the 9th century, industrial feel with its distressed

tell them you saw it in NEW PRODUCTS patterns. Clean, modern, and mini- in the large-format 8” x 47” size. mal, this new collection is perfect- www.sociinc.com ly suited for offi ces, retail spaces, and homes and can be used on Interstyle’s ColorLAB can match fl oors or walls. Available in a vari- any color from nature’s palette. Bring ety of sizes and patterns, including warm water blues, soft neutrals, and three dimensional deco pieces, the coral pinks to your home year-round. Alloy collection provides added Creating inside/outside glass surfacing visual interest that celebrates its is easy with Interstyle’s comprehen- imperfections. nemotile.com sive color system. Inside the Interstyle ColorLAB, color experts mix, match and blend the fi nest ceramic pig- ments to develop any hue imagin- able, delivering eye-catching colors to help you achieve your vision. Interstyle has been building an artisan-led, hands-on color studio as a resource for your projects for almost 40 years. That’s a lot of color knowl- Soci rolls out wood look tiles with edge to put to good use for your its Camper and Dust series. The project. ColorLAB offers a range of Camper series emulates the appear- services including: ance and patina of reclaimed tim- • Start-to-fi nish full color palette bers in any space in the form of a development durable and low maintenance por- • New color development celain tile. The two light, airy colors • Color matching (White Natural and Ash Natural) • Job completion work well in contemporary and • Complete color documentation traditional spaces and are available using state-of-the-art spectropho- in a 10” x 40” size. The Dust series tometer technology evokes a sense of history and time- • Color consulting less beauty of reclaimed wood that Interstyleglass.com offers rich colors and visual textures to each piece. Available in three earthy colors (Marfi l, Ceniza and Tierra), the Dust collection is offered

Camper by Soci emulates the appearance and patina of reclaimed timbers. 124 TileLetter | October 2017 ADVERTISERS' INDEX ––––––––––––––––– Alpha Professional Tools ...... 31 Armaly Brands ...... 93 ARDEX Americas ...... 3 Barwalt Tool Company...... 81 Bellota...... 49 Best Tile...... 115 Bostik Inc...... 75 Ceramic Tile and Stone Consultants ...... 113 Ceramic Tile Education Foundation...... 100 Ceramic Tool Company ...... 74 Compotite Corporation...... 89 Coverings 2018 ...... 63, 111 Custom® Building Products ...... 45, 109 Daltile ...... 10 - 11 FinPan...... 69, 101 Floor and Decor ...... 77 Holland Bath and Spa Inc...... 16 iQ Power Tools ...... 39 Joseph Lundgren Consulting...... 62 Lackmond Products Inc...... 37 LATICRETE International, Inc...... outside front and back cover LATICRETE International, Inc...... center spread LATICRETE International, Inc...... 21, 37 LATICRETE University ...... 24 MAPEI...... inside front cover - page 1 MAPEI...... 79 MK Diamond Products, Inc...... 13 Mark E. Industries ...... 23 Marazzi USA ...... 128 - inside back cover MasterHeat ...... 120 - 121 Merkrete Systems ...... 5, 91, 107, 117 Miracle Sealants Company...... 103 NAC Products Inc...... 69 Noble Company...... 99 North American Adhesives ...... 29 Pearl Abrasive Company ...... 19 Profilitec...... 59 Porcelain Drill Bit...... 14 Proflex Products, Inc...... 32 - 33 Progress Profiles Proleveling...... 83 Proma Adhesives Inc...... 52 - 53 Progress Profiles Prodeso Heat ...... 97 PROVA Products by MD-PRO ...... 82 QuickShelf ...... 18 SGM Inc...... 87 Sawmaster Diamond Tools Inc...... 25 Schluter-Systems ...... 71 Slip Grip ...... 96 Stabila, Inc...... 119 SunTouch ...... 95 TEC Specialty Products...... 55 TexRite...... 15 The Tile Doctor ...... 17 The Tile Shop ...... 61 Tile Council of North America ...... 42 - 43, 47, 57 TRIMACO ...... 26 - 27 wedi Corp...... 85 TileLetter | October 2017 125 In Memory...

Phil Halcomb

Phil Halcomb joined the David fi rst. Those same relationships Allen Company in 1986 with a were valuable when he initiated more than 25-year successful the annual David Allen Company track record in the industry. Phil Invitational Golf Tournament, which operated his own tile company has generated more than one mil- in Santa Cruz, CA, for nearly 20 lion dollars over the last 20 years. years before joining David Allen The proceeds of these tournaments Company as Vice President and have been donated to charitable fi rst manager of the Washington, causes. Although Phil had taken a D.C. Branch. With exceptional lesser role in his company respon- skills at building relationships and sibilities, this year’s tournament was a strong commitment to service, he the most successful David Allen quickly became the dominant tile, Company Invitational in the series, marble, and terrazzo contractor in raising more than $140,000 for the Mid-Atlantic region. Paralyzed American Veterans. Phil’s passion was golf, and he Because of Phil’s driven and was a master at building relation- focused efforts to always achieve ships with customers who valued a better result, every day, David his emphasis on customer service Allen Company Vice President 126 TileLetter | October 2017 Chris Walker said “Few people His generosity and loyalty to have I met who lived as full a life friends is legendary. In business as Phil Halcomb did. His incred- and in life he was driven to suc- ible fortitude, love of life, ‘fi ghting ceed and to overcome any obsta- the good fi ght,’ and being a 110 cles he encountered. A passion- percent guy, are the lessons from ate golfer, Phil adapted to the Phil that I value.” loss of both legs and actually Martin Howard, David Allen became a better player. I will miss Company’s Executive Vice Phil greatly, but he will always President, remembers Phil as a man be an inspirational fi gure to me of principle and charm. Martin says and to all who truly knew him.” “Phil maintained a positive atti- A statement from Robert Trent tude throughout his life regardless Jones Golf Club said it “extends of the challenges, but because of its heartfelt condolences” and the challenges he faced and how “deepest sympathy” to the fam- he overcame them, he inspired all ily and friends of Phil Halcomb, who knew him and made a lasting who passed away on Tuesday, July impression on all who met him.” 18, 2017, in Manassas, Virginia. David Allen Company Chairman A Celebration of a Life Well Lived Robert Roberson said, “Phil has was held Saturday, August 5, been a valued friend and a very 2017, at the Robert Trent Jones important part of David Allen Golf Club, 1 Turtle Point Drive, in Company’s success during his 30 Gainesville, Va. years of commitment, and we will miss him.” Halcomb touched many people in the industry and around the country. Ed Metcalf, President North America of LATICRETE International, Inc., said, “Phil Halcomb was beloved by many in the tile industry. Always smiling and joking, he always engaged with everyone else in the room. TileLetter | October 2017 127 BOLD IS...

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