The Lord Chamberlain's Rules

Home , Chamberlain (office), Duke of Rothesay, Lord Chamberlain

To be observed by holders of The Royal Warrant of Appointment

June 2015 CONTENTS

Page

Glossary of Terms 2

Introduction 4

General 10

Royal Warrant Classifications 16

Class I: The Product 16 Class II: Stationery 18 Class III: Marketing Communications 19 Class IV: Premises 23 Class V: Vehicles 25

Annex A - Guidelines for Dealing with the Media and the Public 26

Annex B - Code of Best Practice for Royal Warrant Holding Companies 27

Index

GLOSSARY OF TERMS

Annual Verification Process The written confirmation to be provided on an annual basis of the Warrant Holder's company and contact details, and such other information as the RWHA may reasonably require from time to time.

Application Form The form to be completed by applicants for a Royal Warrant as part of the application process.

Change Form The form to be completed by Warrant Holding companies when there is a change in circumstances (e.g. Change of Grantee, Company Name or Status and Legend).

Counterfoil Copy This document is issued as part of the Royal Warrant of Appointment and details the extent to which the Royal Arms may be used by the Warrant Holder. It is the Grantee’s responsibility to review and confirm with the Lord Chamberlain’s Office that all the details recorded in the Counterfoil Copy are correct.

Grantee The individual nominated by the Warrant Holder who has responsibility for Royal Warrants and for ensuring use of the Royal Warrants in compliance with these Rules. The Grantee is the first point of contact for the Lord Chamberlain's Office and the RWHA.

Grantor(s) HM The Queen, HRH The Duke of Edinburgh and HRH The Prince of Wales, who grant their Warrants.

Legend The text which must accompany any display by a Warrant Holder of the Royal Arms which must include the following: details of the Grantor, trade description, name and head office address of the company as notified on the Royal Warrant Counterfoil Copy.

The Lord Chamberlain’s The Lord Chamberlain’s Office is the Department Office within the Royal Household which is responsible for organising elements of The Queen's programme. It also has responsibility for all matters concerning the Royal Warrant and organises the RHWC.

Royal Arms Individual Royal Crests of Grantors

Royal Household Warrants The RHWC is chaired by the Lord Chamberlain and Committee (RHWC) considers applications for and renewals of Royal Warrants. Correspondence connected with Royal Warrants is handled by the RWHA.

Royal Warrant Display This document, which will be sent directly to the Document Grantee by the Lord Chamberlain’s Office, provides evidence of the authority to use the Royal Arms. It will not be issued until the final form of the Counterfoil Copy is settled by the Lord Chamberlain’s Office. Once issued, it may be displayed at any one of the premises nominated on the Counterfoil Copy.

The Royal Warrant Holders The RWHA is not part of the Royal Household but Association (RWHA) assists the Lord Chamberlain’s Office in carrying out all initial clerical work in connection with applications for new Royal Warrants and changes to existing Royal Warrants. It is also responsible for maintaining on behalf of the Royal Household an up-to-date record of contact details of existing Warrant Holders. The RWHA is the first point of contact for prospective Warrant Holders.

Royal Warrant of A mark of recognition that a Warrant Holder is a Appointment regular supplier of goods or services to one (or more) Grantor or their respective Households.

Trading Review Form The form to be completed by applicants for a Royal Warrant which, amongst other things, sets out details of the applicant's supply of goods and services to the Royal Household.

Sustainability Criteria The criteria applicable from time to time, which prospective or existing Warrant Holders will be required to meet prior to the initial grant, or on the review of a Royal Warrant prior to its expiry as applicable.

Warrant Holder The company, partnership or sole trader that is granted a Royal Warrant of Appointment.

INTRODUCTION

1. Grantors

A Royal Warrant of Appointment is granted as a mark of recognition that the Warrant Holder is a regular supplier of goods or services to one (or more) of the following:

Her Majesty The Queen;

His Royal Highness The Duke of Edinburgh; or

His Royal Highness The Prince of Wales, or their respective Households.

In these Rules references to the Grantor are to one of the above.

2. Grantees a. Whilst the privileges associated with a Royal Warrant of Appointment may be enjoyed by the Warrant Holder (which may be a company, partnership or sole trader) the Royal Warrant itself is always granted to a nominated individual, the Grantee. It is the personal responsibility of the Grantee to ensure that:

(i) these Rules are observed by the Warrant Holder and any other persons to whom the Rules may apply; and

(ii) effective communications are maintained between the Warrant Holder and the Royal Household (including the Grantor's Household) and the Royal Warrant Holders Association (RWHA). (Paragraph 27 refers to marketing communication responsibilities.) b. Responsibility for the Royal Warrants (and use of the Royal Warrants in compliance with these Rules) ultimately lies with the Grantee who is nominated by the Warrant Holder. Normally this will be an individual holding one of the following positions: the Chief Executive Officer, Managing Director or Sole Proprietor. If this is not practical, the Grantee must be a person actively involved in the day-to-day operations of the Warrant Holder, and hold a senior management appointment with direct access to the Board of Directors (or equivalent). c. If the Royal Warrant is granted to a subsidiary company within a group of companies, the Grantee must be employed in (and by) that subsidiary company. d. Unless expressly notified otherwise in the Counterfoil Copy, where a Royal Warrant is granted in relation to a brand or brands the Grantee must be a full- time employee of the Warrant Holder which in turn must have overall responsibility for, and control of, the management of the relevant brand(s).

4 e. Where the Grantee is not resident in the United Kingdom, or travels widely, a person must be delegated to act on the Grantee's behalf on both account management and administrative issues. That person must be resident in the United Kingdom and must have ready access to the Grantee at all times. The Grantee must notify the RWHA in writing upon the appointment of any delegate (or replacement delegate). f. When the Grantee ceases to hold a position described in paragraph 2.b, a Change Form must be completed and returned to the RWHA. Failure to notify the Lord Chamberlain's Office may place the Royal Warrant in jeopardy. g. The Lord Chamberlain's Office (LCO) is the final arbiter on the appointment of the Grantee. Where a Warrant Holder has any doubt over such appointment they should consult the Secretary of the RWHA.

3. The Royal Warrant Holders Association (RWHA) a. The RWHA represents Warrant Holders and assists with the correct interpretation and implementation of these Rules. The RWHA also serves as a link between the Grantees and the Royal Household. b. The main objective of the RWHA is to ensure the continued existence of the Royal Warrant as a respected institution. Further information about the RWHA is available on the RWHA's website (www.royalwarrant.org). c. The RWHA is not part of the Royal Household but has a role in assisting the Lord Chamberlain's Office in carrying out the initial clerical work in connection with applications for new Royal Warrants and changes to existing Royal Warrants. It is also responsible for maintaining an up-to-date record of contact details of existing Warrant Holders. d. Warrant Holders will receive a letter from the Secretary of the RWHA inviting them to join the Association. Membership is optional. e. The Royal Warrant Holders Association is located at 1 Buckingham Place, London SW1E 6HR Tel: 020 7828 2268. Email: [email protected].

(i) Application forms for new Royal Warrants and for any change to existing Royal Warrants are available from the RWHA.

(ii) Irrespective of whether a Warrant Holder is a member of the RWHA, the Secretary of the RWHA is available for advice over anything to do with Royal Warrants (e.g., alteration of name of company, Grantee or products and services description, and guidance on these Rules).

(iii) Notwithstanding whether a Warrant Holder is a member of the RWHA or not, the Grantee, on behalf of the Warrant Holder, must complete the Annual Verification Process. Warrant Holders (whether as members of the RWHA or not) may also be required to complete other returns from time to time.

4. Application a. An applicant for a Royal Warrant of a particular Grantor should have made a continuing, direct and significant supply of satisfactory goods or services, ordered and paid for by the Household of that same Grantor over a minimum trading period of five years within the last seven and should include trade within twelve months prior to the date of application. ‘Significant supply’ shall be determined by the Lord Chamberlain's Office in its discretion and with reference to the type of goods or services provided. Excellent communication and excellent service standards, which reflect those given to the public, must also be in evidence. Please also note the following:

(i) Royal Warrants are only granted to businesses that provide goods or services to the Household of the Grantor. Goods purchased for re-sale by, for example, souvenir shops run by Royal Collection Enterprises or the Private Estates of the relevant Grantor (by way of example, Sandringham, Balmoral and Highgrove) do not qualify. Goods or services provided to the Crown Estate, Historic Royal Palaces, the Duchies of Cornwall or Lancaster and Royal Parks do not qualify.

(ii) A Royal Warrant relating to a brand or brands is only granted to a Warrant Holder having overall responsibility for, and control of, the management of the relevant brand(s). Only the Warrant Holder can display the Royal Warrant in connection with the relevant brand(s). The final decision in all cases as to the brand(s) that may be granted a Royal Warrant (and are entitled to use the same) and the identity of the Warrant Holder will reside with the Lord Chamberlain's Office and will be detailed on the Counterfoil Copy issued as part of the Royal Warrant of Appointment.

(iii) Royal Warrants are not granted for any professional services, including (but not limited to): bankers; brokers or agents (including insurance brokers or agents); solicitors; employment agencies; party planners; training providers; veterinary service providers; or government agencies. Nor is a Royal Warrant granted to newspapers, magazines, annual publications, journals, periodicals or other similar publications. The final decision about a grant in this respect will reside with the Lord Chamberlain’s Office.

(iv) A supply made by a sub-contractor nominated by the Royal Household may qualify as a direct supplier.

(v) Warrant Holders are not entitled to claim or imply any exclusivity of supply; nor shall they indicate that there is any form of Royal patronage or authorisation when there is not.

(vi) Warrant Holders are not entitled to allow any third party, which includes any Group Company1 or any related or affiliated companies or businesses (whether related or affiliated by way of a franchise, joint venture, licence agreement or any other arrangement, and whether such related or affiliated company is based, or is operating, in the UK or overseas), to use the Royal Warrant UNLESS the use of the Royal Warrant by such third party is expressly approved in advance by the Lord Chamberlain’s Office and detailed on the Counterfoil Copy.

(vii) The Grantee must ensure that any third party permitted to use the Royal Warrant observes these Rules to the fullest extent applicable.

(viii) Warrant Holders are not entitled to display the Royal Warrant at any concession operated by or on behalf of the Warrant Holder, unless expressly approved in writing and in advance by the Lord Chamberlain's Office.

(ix) If a Warrant Holder produces good or services in collaboration with a third party by any joint venture vehicle, undertaking or arrangement, or in or by any other joint enterprise, promotion or invitation (i.e. whenever another entity's name is involved – whether or not the other entity (or entities) also hold(s) a Royal Warrant), the Warrant Holder will not be entitled to display the Royal Warrant in relation to those goods or services unless expressly approved in writing and in advance by the Lord Chamberlain's Office and detailed on the Counterfoil Copy. b. All applications for a Royal Warrant are considered by the Household of the relevant Grantor on receipt of a formal application. c. Applicants must complete an Application Form, a Trading Review Form and the Sustainability Criteria as part of their application. The Forms and details on how to complete the online Sustainability Criteria may be obtained from the Secretary of the RWHA. d. The closing date for applications in each year will be advertised on the RWHA's website and applicants are advised to check the website accordingly. Application Forms and Trading Review Forms received after, or Sustainability Criteria not completed by, the closing date will not be accepted and businesses may have to wait another twelve (12) months before re-applying. e. Following the relevant closing date for applications in each year, applications in respect of new Royal Warrants are considered at one sitting of the Royal Household Warrants Committee (RHWC). f. Applicants will be informed by letter from the Secretary of the RHWC as to whether or not they have been successful.

1 A Group Company means any subsidiary or holding company from time to time of the Warrant Holder, and any subsidiary from time to time of a holding company of the Warrant Holder. A reference to a holding company or a subsidiary means a holding company or a subsidiary (as the case may be) as defined in section 1159 of the Companies Act 2006 (and construed accordingly for these purposes). 7

5. The Royal Warrant and its Counterfoil Copy a. The Grantee will receive a Counterfoil Copy of the Royal Warrant of Appointment, which will detail the extent to which the relevant Royal Arms may be used in terms of:

(i) Class, of which there are five: I The products and/or services II Stationery III Marketing Communications IV Premises V Vehicles

(ii) Category, of which there are four: M Manufacturer R Retailer W Wholesaler S Supplier of Services

(iii) Any third party permitted to use the Royal Arms in the same manner as the Warrant Holder.

(iv) The Grantor(s) to whose Household the Warrant Holder makes the relevant supply of goods or services. b. It is the Grantee's responsibility to review and confirm with the Lord Chamberlain's Office that all the details recorded in the Counterfoil Copy are correct. Subject to receipt of such confirmation, documentary evidence of the authority to use the Royal Arms is provided in the form of the official Royal Warrant Display Document, which will be sent directly to the Grantee by the Lord Chamberlain's Office. Not until the final form of the Counterfoil Copy is settled by the Lord Chamberlain's Office will the grant of the use of the Royal Arms be made and the official Royal Warrant Display Document be issued. c. Holders of R and W category Royal Warrants are only allowed to apply the Royal Arms to their own brand products that are in substantial supply to the Royal Household. They do not have the right to apply the Royal Arms to any other product or brand.

6. Official List of Royal Warrant Holders

A current list of Warrant Holders, together with their trade description (and, if appropriate, telephone, e-mail and website addresses) is maintained on the RWHA's website: www.royalwarrant.org.

7. Amendments to the Rules

These Rules may be subject to amendment from time to time. The amended Rules will be issued to all Warrant Holders and will supersede this and all previous versions.

8. Breaches of the Rules

The Lord Chamberlain, acting on behalf of the Grantor(s), requires compliance with these Rules. A Royal Warrant may be cancelled, following a breach of these Rules, in accordance with the provisions of paragraph 15 and otherwise at the discretion of the Lord Chamberlain's Office.

GENERAL

9. Privileges a. The grant of a Royal Warrant gives a Warrant Holder nothing more than a right to display the Royal Arms and the associated Legend(s) purely as an indication and mark of recognition that the Warrant Holder is a regular supplier of goods or services to the relevant Grantor, and to do so in accordance with these Rules, and in particular in compliance with the requirements further described, and in the circumstances defined, in paragraphs 12 and 13 below. The Royal Arms may not be used in any other way. b. Accordingly:

(i) the Royal Arms (or any of the principal armorial bearings of the Royal Arms) should not in any way be used as a trade or service mark (i.e. a logo device, whether accompanied by words or not), or as part of such a mark. This means that they should not be used in any way as, or as part of, a brand device that indicates, or is likely to lead persons to think on seeing the mark, that the goods or services being produced / offered under such brand device in some way originate from (or are connected with) the Royal Household (or the Grantor's Household or Private Estate) or another member of the Royal Family or their Household/Estate. The use and display of the Royal Arms as a Royal Warrant must be separate from, and not form part of, the Warrant Holder's brand(s) that themselves indicate the origin of the relevant goods supplied or services provided; and

(ii) for the sake of completeness and the Warrant Holder's immediate reference, nor should a representation of the Royal crown or any of the Royal flags, a representation of the Grantor or any member of the Royal Family, the word 'Royal' or any other similar words, letters, devices (i.e. those likely to lead persons to think that the Warrant Holder has or recently has had Royal patronage or approval) be used as part of any trade mark (registered or unregistered) or brand name/device without the appropriate consent(s) required by law2, satisfactory evidence of which must be submitted to the RHWC at any time upon request. Advice in the first instance should be sought from the Secretary of the RHWC. c. None of the privileges associated with the Royal Warrant may be used for the benefit of a third party, e.g. other Group Companies (including parent and sister companies, subsidiaries and any other associated companies), agents, distributors, licensees, franchisees, collaborative or joint enterprise partners, sponsored entities or persons or sponsors, other than as stated in these Rules and only then as explicitly specified on the Counterfoil Copy.

2 Including, by way of select example, the consent required to register a 'specially protected emblem' under section 4(1) of the Trade Marks Act 1994 10

10. Relations with the Media and the Public a. Guidelines for dealing with the media and the public are set out in Annex A to these Rules, and may be supplemented or otherwise varied from time to time upon notice. b. Any publicity or promotional material produced following the granting of a Royal Warrant should be factual and restricted to what is already in the public domain. Specific details about the account are not to be disclosed. Warrant Holders should use their discretion on the timing and manner of the announcement of the Royal Warrant internally. If in doubt, Grantees should contact the Secretary of the RWHA for guidance. c. A Warrant Holder must contact the Secretary of the RWHA, in the first instance, if it (or the Grantee) is invited to associate or howsoever otherwise connect the Warrant Holder with the Royal Family (or any member of the Royal Family, including the Grantor(s)) in any special press, radio, online or TV features. d. Neither the Grantee nor the Warrant Holder is permitted to supply information to assist in the compilation of any book, editorial or article on The Queen, The Royal Family (or any member of it), the Royal Household (including the Household of the Grantor) or the Private Estate of the Grantor(s), unless express prior written agreement has been obtained from the RHWC through the Secretary of the RHWA.

11. Displaying the Royal Warrant Display Document a. The Royal Warrant Display Document may be displayed at any one of the premises nominated on the Counterfoil Copy. b. The Royal Warrant Display Document must not be reproduced or amended in any way. c. The Counterfoil Copy, which is for reference only, should never be displayed.

12. Displaying the Royal Arms a. The Grantee must ensure that the Royal Arms are never displayed alone and in all cases must be shown with one of the following Legends (as appropriate) which include the details of the Grantor, the trade description, the name of the company and the location of the head office exactly as notified on the Royal Warrant Counterfoil Copy.

The following Legends are to be displayed as appropriate, depending on which Grantor is named on the Counterfoil Copy:-

(i) By Appointment to:

Her Majesty The Queen [or] Her Majesty Queen Elizabeth II

His Royal Highness The Duke of Edinburgh

His Royal Highness The Prince of Wales [or] His Royal Highness The Prince of Wales, Duke of Rothesay (Scotland only: see paragraph 12.f.)

Where desired, the prefixes (where applicable) may be contracted to initials e.g. HM The Queen, HRH The Duke of Edinburgh.

(ii) The trade description, name and head office address of the company exactly as notified on the Counterfoil Copy e.g.

By Appointment to Her Majesty The Queen Biscuit Manufacturer Another Biscuit Company London b. The Legend should be in English. A translation is acceptable if it is necessary. In all instances the Grantee is responsible both for the accuracy of the translation and for the appropriate arrangements of the Legend below the Royal Arms. For further information consult with the Secretary of the RWHA. c. In the event of the death of any Grantor, his or her Royal Warrant will become void and such Warrant Holder (and all of them) will have two (2) years from the date of death of the Grantor to cease all existing use and/or display of the Royal Warrant (including, for example (but without limitation), to remove it from all existing products and packaging, stationery, vehicles, etc wherever it is displayed as at the death of the Grantor), subject to the provisions of this paragraph 12. d. If paragraph 12.c above applies, the RHWC would contact all of the relevant Warrant Holders. Provided the Grantee remains in active connection with the business, the continued grant of the Royal Warrant remains valid according to these Rules for a two (2) year period from the date of death of the Grantor.

The RHWC may grant permission for the Grantee, if he or she particularly wishes to record former service to the Grantor, to use the following Legend:

'By Appointment to The Late...'

The relevant Warrant Holders shall comply with any requirements of the RHWC and must in any event cease to use this Legend after this two (2) year period.

12 e. Upon a change of the reigning Sovereign there will be an automatic review of the grant of (and continued ability to use) the Royal Warrant under these Rules and notification as to such grant and/or use shall be issued by the Lord Chamberlain's Office. Such notification shall be final and the relevant Warrant Holders shall comply with any requirements stated therein. For the avoidance of doubt, a Royal Warrant granted by the reigning Sovereign would subsume all grants of former Sovereigns. f. Warrant Holders incorporated in Scotland, or whose principal place of business is in Scotland, should display the Scottish version of the Royal Arms, even where goods or services are sold or provided outside of Scotland. Whilst there is no Scottish version of The Prince of Wales's Badge, the legend beneath should read 'By Appointment to HRH The Prince of Wales, Duke of Rothesay…etc', as noted in paragraph 12.a.(i) above.

13. Representation of the Royal Arms a. All representations of the Royal Arms must be proportionate in their context and in good taste. They must be placed so as to make it clear that they only apply to the Warrant Holder in question. b. The Royal Arms must not be overprinted or altered in any way. c. All printed versions of the Royal Arms must conform to the style specifically approved for Royal Warrant Holders. Further information on this approved style can be obtained from the Secretary of the RWHA. d. Representations of the Royal Arms must be in monochrome (not necessarily black), in full colour (cyan, magenta, yellow and black) in the correct heraldic colours or in full colour die stamped in the correct heraldic colours. e. Representations of the Royal Arms on products, stationery and when used in advertising (in whatever format or medium such advertising appears) should normally be no less than 10mm in height and, acknowledging this, otherwise in proportion to the product, stationery and/or advertising to which it is applied. Warrant Holders wishing to use smaller representations should first seek guidance from the Secretary of the RWHA.

14. Duration of Grant and Review Procedure a. Subject to paragraph 15 below, Royal Warrants are granted for periods of up to five (5) years. They are automatically reviewed by the RHWC one (1) year prior to the expiry date. As part of the review, Warrant Holders will be asked to provide evidence of continued supply to the relevant Household during the previous five (5) years and will be required to complete the then current Sustainability Criteria successfully.

13 b. Provided the RHWC is satisfied, in light of the review, that the Warrant Holder is continuing to provide its goods and services in an appropriate manner and in accordance with the Rules, the Royal Warrant will be renewed for a further period of up to five (5) years. c. The expiry date of a Royal Warrant is initially noted on the Counterfoil Copy, issued by the RHWC. Any subsequent change to this date will be notified by letter.

15. Cancellation of the Royal Warrant of Appointment a. A Royal Warrant may be cancelled at any time upon written notice from the Secretary of the RHWC. b. In particular (but without limitation), a Royal Warrant will be cancelled:

(i) Subject to the provisions of paragraph 12 above, upon the date of death of the Grantor;

(ii) If, at any time, it is considered that the quality and or supply of the product or service is not sufficient to justify continuation;

(iii) If the conduct of the Grantee or the Warrant Holder or any third party permitted to use the Royal Warrant under these Rules (whether by act or omission) brings or, in the opinion of the Lord Chamberlain's Office (or the Private Office of the Grantor), such conduct is likely to bring, the Royal Warrant, the Grantor, The Royal Family (or any member of it) into disrepute; or

(iv) If the Lord Chamberlain's Office becomes aware of a breach or suspects a breach of these Rules.

16. Reconsideration of the Royal Warrant of Appointment

Any of the following events must be reported at once (and without any undue delay) by the Grantee to the Secretary of the RWHA for reconsideration by the RHWC: a. Upon the Grantee ceasing to hold any of the positions described in paragraph 2.b; b. The Warrant Holder ceasing to do business, becoming insolvent, having a receiver, manager, administrator, administrative receiver or similar officer appointed in respect of any of its assets or business, making any arrangement with its creditors, an order or resolution being made for its dissolution or liquidation (other than for the purpose of solvent amalgamation or reconstruction), or any similar action or proceeding being taken in any jurisdiction; c. The Warrant Holder ceasing to manufacture or sell the product or provide the services in respect of which the Royal Warrant was granted;

14 d. Any material change in the control, ownership and/or direction of the Warrant Holder, or any radical enlargement of its scope or activities, particularly if related to a different business activity from that for which the Royal Warrant is held; and/or e. Any of the circumstances described in paragraphs b, c or d above occurring in relation to any third party permitted to use the Royal Warrant under these Rules.

If any of the circumstances in paragraphs a to e above apply, the Warrant Holder will be required to submit an application to amend the Royal Warrant of Appointment.

The Warrant Holder must complete a Change Form and a Trading Review Form and return them to the Secretary of the RWHA within two (2) months of the date on the form. These forms can be obtained from the Secretary of the RWHA. Non return of forms or failure to provide the required information may result in the cancellation of the Royal Warrant.

17. Royal Images and Insignia

No other Royal insignia or devices (including crowns, cyphers, standards, or flags) or any representations or images of members of the Royal Family may be used except (i) with the appropriate consent(s) required by law (if any) and (ii) in any event, in accordance with guidance or instructions issued by the RWHA's Secretary to the Warrant Holder or as may be expressly agreed by the Secretary in writing.

ROYAL WARRANT CLASSIFICATIONS

CLASS I: THE PRODUCT

18. Definition a. A product is defined as a manufactured article marketed solely under the Warrant Holder's own name or brand name as stated on the Counterfoil Copy. b. Packaging consists of a container, wrapping paper, paper bag or other item designed to protect and/or promote the product concerned. c. A label is considered to be a component of the container or packaging for the product or an attachment to the product itself. d. The above definitions exclude the product of another company, business or undertaking (including any form of joint-venture operation) licensed to be manufactured and/or sold by the Warrant Holder under the other company, business or undertaking's name or brand unless:

(i) That product is itself supplied to the Royal Household (or the Household of the relevant Grantor(s)); AND

(ii) It is subject of a separate and valid grant to use a Royal Warrant; OR

(iii) In the case of licensed overseas manufacturers, is exempt under paragraph 22.c below.

19. The Use of Royal Arms a. The Royal Arms may appear only on the Warrant Holder's own products and/or packaging (so excluding, for the avoidance of any doubt, any products not marketed solely under the Warrant Holder's own name and/or brand name as stated on the Counterfoil Copy) and only then on those products and/or packaging that have the same trade description for which the Royal Warrant is granted (as stated on the Counterfoil Copy). b. Products manufactured outside of the United Kingdom by the Warrant Holder must conform to UK legislation regarding the country of origin. They may only carry the Royal Arms under the conditions of paragraph 22.c below. c. The Royal Arms may not appear more than twice on each product and/or packaging and in which case the Royal Arms must be so placed that, when viewed from any angle, only one is visible. d. Where the Royal Arms and Legend are woven into a garment label that is itself sewn into the product and the product is manufactured for sale, they (the Royal Arms and the Legend) must be clearly defined and legible.

20. Group Name and/or Logo a. A Warrant Holder's own packaging may carry a group name and/or logo PROVIDED THAT it is remote from and clearly inferior in style and situation to the Royal Arms, the Legend and the name of the Warrant Holder. b. Except as defined in paragraph 20.a (above) and 22 (below), no name other than that of the Warrant Holder, nor any indication that the product is manufactured other than by the Warrant Holder, may appear on the product or its packaging.

21. Sole Product Responsibility

Warrant Holders must accept sole responsibility for any of their products carrying the Royal Arms. The name of any other company (or brand name of another company), including any Group Company, which shares the manufacturing process with them may not be shown, other than the under the conditions specified in paragraphs 20.a (above) and 22 (below).

22. Exports and Licensing a. It is the responsibility of the Grantee to ensure that the Warrant Holder's overseas agents and distributors comply with these Rules. Any infringement of the Rules by such agents or distributors will be treated as an infringement by the Grantee. b. Products exported or manufactured by the Warrant Holder for sale abroad may carry a second label bearing the name and address of the importer, distributor or agent, provided that this is remote from and clearly inferior in size to the Warrant Holder's own label which carries the Royal Arms. Such second label must incorporate words describing the function performed by the importer, distributor or agent, such as; "imported by" or "distributed by" and must not (for the avoidance of any doubt) include the Royal Arms. c. Where the Warrant Holder's own products are manufactured abroad by others, the terms of paragraph 18 are modified to the extent that such products (and their packaging) may carry the Royal Arms but only on condition that:

(i) If manufactured by a controlled subsidiary (ie, a Group Company), they must state that they are so manufactured; or

(ii) If manufactured by a non-Group Company (including, by way of example only, an overseas licensee of the Warrant Holder), they must indicate that the products are manufactured locally under licence, designating the overseas licensee if desired. d. The following further rules apply when using the Royal Arms in connection with paragraph 22.c:

(i) The Royal Arms can be displayed on the product and/or packaging only;

(ii) Every representation of the Royal Arms must conform to paragraph 12, and must carry the correct Legend; and

(iii) The reference to the Group Company or licensee (as applicable) must be remote from and clearly inferior in style and situation to the Royal Arms and the Legend. e. Consistent with paragraph 4.a.(vi), no licensing agreement with another company, undertaking or business (including any Group Company), at home or abroad, may be entered into which would give that other company, undertaking or business any rights relating to the use of the Royal Arms, unless this has been expressly approved in writing by the Secretary of the RHWC and is stated on the Counterfoil Copy. f. The Legend should normally be in English – but see paragraph 12.b.

If the laws of the country concerned prevent the full observance of these Rules, guidance should be sought through the Secretary of the RWHA.

CLASS II: STATIONERY

23. Definition a. Stationery is defined as printed material used primarily in correspondence, as opposed to that used for advertising products or services. It is also separate from packaging. b. Stationery comprises writing paper, compliment slips, business cards, account forms, order forms, despatch forms and invoices. See paragraph 25 for limitations and exclusions. c. For online presence and electronic communications – see paragraph 34.

24. Use of the Royal Arms

Where stationery carries the Royal Arms: a. The Royal Arms may appear once only; b. The name and correct Legend must appear prominently and near to the Royal Arms and must be legible; c. No name other than that of the Warrant Holder may appear, but a group name and/or symbol may be shown, provided it is remote from and clearly inferior in style and situation to the Royal Arms and the Legend; d. On writing paper, the Royal Arms should always be displayed at the top of the paper and the correct Legend must always be shown near the Royal Arms. (Examples are shown in the online guidelines on the RWHA members' website);

18 e. The Royal Arms may not be used by the Warrant Holder on any stationery created, used or otherwise involved in connection with any take-over bids or mergers of any nature; f. The Royal Arms should not be used in or by any joint venture vehicle, undertaking or arrangement, or in or by any other joint enterprise, promotion or invitation (i.e. whenever another entity's name is involved – whether or not the other entity (or entities) also hold(s) a Royal Warrant); g. The Royal Arms may be displayed on a Warrant Holder’s own brochures (i.e. on the cover or the front page) but should not be repeated elsewhere in the document; h. The Royal Arms should not be incorporated into any logo; and i. The Royal Arms take precedence over The Queen's Award for Export, Environment and Technology symbols.

25. Limitations a. The Royal Arms must only be displayed on the stationery of the Warrant Holder and not on the stationery of any other Group Company. b. The Royal Arms may not be displayed on envelopes or cheques; nor on diaries, calendars or Christmas or other greeting cards in whatever medium or format.

CLASS III: MARKETING COMMUNICATIONS

26. Definition

Marketing communications refers to all material within the marketing mix, both above and below the line, designed howsoever to promote the Warrant Holder, its products and/or its services. Such material includes (but is not limited to) all text, image, video and/or audio data together with all artwork generated digitally, via film or by hand and intended for access and transmission via print, TV, the internet or other on-line networked system.

27. Responsibility of Grantee

The Grantee is personally responsible for all marketing communications incorporating the Royal Arms and all such marketing material is deemed to have been published with the Grantee's authority. The Grantee must accordingly assure himself/herself that it conforms to the conditions upon which the Royal Warrant was granted and that it is in good taste. The Grantee must also ensure that any advertisement or other marketing communication including the Royal Arms is not published or otherwise included in any inappropriate media or on any inappropriate platform which might bring the Royal Arms into disrepute.

28. Use of the Royal Arms a. The Royal Arms may only be displayed when marketing the products and or services for which the Royal Warrant was granted and which are therefore in the same general trade description designated on the Counterfoil Copy. b. For all marketing communications that include the Royal Arms, the correct Legend must be placed below the Royal Arms and must be legible. The Royal Arms must be proportionate in their context; see paragraph 13.a. The Royal Arms may be shown anywhere on the page or advertisement but must be clearly defined. c. Marketing communications showing the Royal Arms may, provided such depiction is genuinely incidental, depict images of products which themselves show a representation of the Royal Arms.

29. Limitations a. Warrant Holders may not refer, by advertisement, promotion, marketing or otherwise, to the supplies or services given to the Royal Household (or the relevant Household of the Grantor) in respect of their Royal Warrant other than by the display of the Royal Arms and the correct Legend. b. Where a Warrant Holder participates in any advertising, marketing, promotions, mail order catalogues or equivalent on-line activities which are confined to, or substantially confined to, other Royal Warrant Holders they may not display the Royal Arms. c. The Royal Arms must not be displayed in the 'Yellow Pages' or similar trade or other directories or listings, whether printed or online. d. The Royal Arms must not be displayed in connection with advertising that appears on buses, taxis, trains, aircraft or other vehicles. e. The Royal Arms must not be displayed on promotional gifts, other than those items for which the Royal Warrant is granted. f. The Royal Arms must not be displayed on any form of clothing, including business and recreational dress, company uniforms or working dress of the Warrant Holder; but see paragraph 19.d. g. The Royal Arms must not be displayed on show ground banners or flags. h. The Royal Arms must not be displayed on loyalty or reward cards, bank or credit cards, gift cards or vouchers or on company security passes. i. Any representation of the Royal Arms on souvenirs or commemorative items should only be made after prior consultation with the Secretary of the RHWC.

30. Press, Poster and Outdoor Advertising a. Advertisements published by, or on behalf of, Warrant Holders classified M or S:

(i) May refer only to the Warrant Holder's own products or services; and

(ii) In addition to the correct Legend, may include the following:

(a) The address of one or any number of branches of the Warrant Holder; OR

(b) The name and address of one retailer;

AND

PROVIDED THAT such additions are remote from and clearly inferior in style and situation to the Royal Arms and the Legend. b. Advertisements published by, or on behalf of, Warrant Holders classified R:

(i) May refer to goods not produced by them, provided that only the Royal Arms and the Legend are shown prominently together in a compartment designed to separate them from the advertisement as a whole; AND

(ii) May include the Warrant Holder's group name and/or logo if it is placed outside the above mentioned compartment and, in style and situation, is clearly inferior to the Royal Arms and the Legend.

31. Television, Online, Radio and Film Advertising

A Warrant Holder must not make any reference to the Royal Warrant in a radio advertisement or feature. In any on-line, TV or cinema advertisement or promotion, product placement or feature involving a Warrant Holder, the following conditions apply: a. The camera must not focus specially on the Royal Arms or magnify them disproportionately from the context in which they appear; b. There must be no oral or pictorial reference to The Queen, the Grantor or to the Royal Family (or to any member of the Royal Family); c. Oral and pictorial reference to the Warrant Holder's group name and/or logo must be less than to the Warrant Holder; d. No oral reference to the grant of the Royal Warrant, the Royal Arms, the Legend or to any of the services rendered or products supplied is permitted;

21 e. Where the Royal Warrant is displayed in an advertisement, particular care must be taken in media buying to ensure that advertisements are not shown on any channel, website or other platform, or in any publication (print or digital), that might denigrate the Royal Warrant, the Grantor(s), the Royal Family (or any member of it) or the wider Royal Household; and f. The Royal Warrant may be displayed on an item selected for product placement wherever and howsoever such placement is proposed, but the circumstances must be such that they do not reflect inappropriately on the Royal Warrant. Warrant Holders should seek the advice and express prior written approval of the Secretary of the RWHA before any such item is used in a product placement context.

32. Marketing Material carrying the Royal Arms

Marketing material includes brochures, catalogues, direct marketing (electronic and print), websites and point of sale material. The following conditions apply to all Warrant Holders: a. The Royal Arms may be displayed only once on a Warrant Holder’s own marketing material, which includes catalogues and brochures, and it must not be repeated elsewhere in the relevant document, electronic communication or on any webpage other than the Warrant Holder's homepage. The siting of the Royal Warrant must be in accordance with paragraphs 24, 28 and 29.b; b. Point of sale and direct marketing material, which displays the Royal Arms, may refer only to the Warrant Holder's own products or supplies for which the Royal Warrant is granted; c. In addition to the Warrant Holder's own name and address, marketing material may include the address of any number of branches of the Warrant Holder and the Warrant Holder's group name and/or logo, provided such additions are remote from and clearly inferior in style and situation to the Royal Arms, the Legend and the name of the Warrant Holder; d. Point of sale and direct marketing material which displays the Royal Arms, must be clearly intended only to advertise the name and/or products or services of the Warrant Holder; it must not be regarded as a means of securing a secondary display of the Royal Arms. In all cases the conditions of paragraph 13.a. ("…. the Royal Arms must be proportionate in their context") must be strictly enforced; and e. When displayed other than in the premises of the Warrant Holder, marketing material may, if desired, carry some phrase such as 'Agent for' or 'Authorised Dealer'. Where so displayed such material must not be placed near the agent or retailer's name.

33. Publicity

A statement that a Royal Warrant is held, or has been held, may be mentioned in any commemorative history of the Warrant Holder but the use of the Royal Arms and references to previous Royal Warrants held are not permitted except for illustrative purposes. See also paragraph 12.

34. The Internet and on-line Communications

With the expansion of broadband capabilities and capacity and therefore the resultant convergence of television and the internet particular note should be made of paragraph 31. In addition the following apply: a. The Royal Arms and the Legend may only be displayed on the home page of the Warrant Holder's website and must conform to the same conditions as set out in paragraphs 24, 28, 29.b. and 31; and b. The Royal Arms may not be displayed on emails (i.e. must not be displayed in any email footers or elsewhere in or on any emails) but may be displayed on electronic notepaper, account forms, order forms, despatch forms and/or invoices; and c. The Royal Arms may not be displayed on any of the Warrant Holder's social media presence, including on or in connection with its Facebook, Twitter and/or LinkedIn accounts, or anything similar on any other social media platform now known or hereafter developed; and d. The Royal Arms may not be displayed by or on behalf of the Warrant Holder on any third party online sales platform or outlet including (but not limited to) eBay or other similar websites, whether in connection with the advertisement and/or sale of any of the goods and/or services of the Warrant Holder or otherwise.

CLASS IV: PREMISES

35. Definition a. The term premises relates to buildings or substantial parts of buildings solely occupied by the Warrant Holder. b. The term does not include concession sites or stalls maintained in the premises of another company or business, irrespective of whether that company or business is itself in possession of a Royal Warrant.

36. Use of the Royal Arms a. The Royal Arms may only be displayed on the premises occupied by the head office and/or any branch that makes a significant supply of the relevant services or products to the Royal Household (or the Household of the relevant Grantor), and only as specified on the Counterfoil Copy. b. When displayed on premises, the Royal Arms:

(i) If installed after 1st May 1960, must not be a component part of the building since, if the Royal Warrant is withdrawn, their removal will be insisted upon;

(ii) May be displayed only once on each separate street frontage; and

(iii) The correct Legend must be shown immediately under the Royal Arms. c. The Royal Arms must not be exhibited on House flags. d. The Royal Arms must not be displayed on hoardings or other signage (whatever the format or medium of such signage).

37. Exhibition Stands a. The Royal Arms may be displayed on stalls or stands operated by Warrant Holders at temporary exhibitions held in this country or abroad, provided the exhibition is:

(i) International, national, or county (or equivalent) in status;

(ii) Held in a trade hall or on a special exhibition site; and

(iii) General in nature and is not confined or substantially confined to Warrant Holders. b. Subject to paragraph 37.a above, the exhibition stand or stall should be one:

(i) Which is solely occupied by the Warrant Holder; and in the case of an obviously self-contained sub-division of a composite stand, that self- contained division must be solely occupied by the Warrant Holder;

(ii) That displays the Royal Arms in such a manner as to relate them without doubt only to the Warrant Holder; and

(iii) That sells or displays nothing but the Warrant Holder's own products or services. c. In such cases, the Royal Arms may be displayed once only on the stand and then only in a size proportionate to the size of the construction.

24 d. The Royal Arms must not be displayed on any flag or other signage or materials associated with the stand and/or the exhibition. e. It is the responsibility of the Grantee to ensure, particularly abroad, that these requirements are known and observed by the exhibition authorities and by the Warrant Holder's own agents and/or representatives.

CLASS V: VEHICLES

38. Definition

A commercial vehicle is one operated by, or on behalf of, the Warrant Holder. It specifically excludes representatives' cars leased or owned by the Warrant Holder (or on its behalf).

39. Livery a. Any livery, design or title carried on a commercial vehicle must be that of the Warrant Holder only. b. In order to conform to statutory requirements, hired vehicles in the livery of the Warrant Holder may carry, inconspicuously (and quite separate from any display of the Royal Arms and the Legend), the vehicle owner's name and address.

40. Use of the Royal Arms a. A maximum of two representations of the Royal Arms is allowed on commercial vehicles, but only one set of the Royal Arms may be visible from any one angle. b. Each depiction of the Royal Arms on a commercial vehicle must always be supported by the full Legend displayed immediately beneath the Royal Arms. c. Each depiction of the Royal Arms on a commercial vehicle must be proportionate in size to the area of the vehicle to which it is applied (e.g. the vehicle door) and in any event must be no larger in height than 450mm.

41. Group Name and/or Logo

The Warrant Holder's group name and/or logo may be carried on a commercial vehicle provided that it is remote from and clearly inferior in style and situation to the Royal Arms, the Legend and the name of the Warrant Holder.

ANNEX A

ROYAL WARRANT HOLDERS ASSOCIATION: GUIDELINES FOR DEALING WITH THE MEDIA AND THE PUBLIC

Royal Warrant Holders should never comment on any matter affecting the Royal Family (or any member of the Royal Family) or the Royal Household (or its staff). All queries about such matters from the media may be referred to Royal Communications at Buckingham Palace or the Royal Warrant Holders Association. Queries from the public should be referred to the Lord Chamberlain’s Office.

The Royal Warrant Holders Association is an apolitical institution. It does not therefore comment on any political issue.

So far as Public Relations issues affecting individual Grantees or the Warrant Holder he/she is representative of are concerned, the Royal Warrant Holders Association will not normally make any kind of public statement unless invited to do so. Where a public statement on any issue might be demanded, that statement will always be cleared first with Royal Communications and the Grantee concerned.

Grantees are responsible for ensuring that neither they nor the Warrant Holder he/she is representative of disclose any details about the products or services they supply to members of the Royal Family or the Royal Household.

In dealing with the media or the public on any issue that could affect or reflect on the Royal Warrant of Appointment, the Grantee is strongly advised to first seek the advice of the Secretary of the Royal Warrant Holders Association.

ANNEX B

Code of Best Practice for Royal Warrant Holding Companies

Use of Royal Arms

It is the responsibility of the Grantee to ensure that the Royal Arms are used in accordance with the Lord Chamberlain’s Rules and the specific permissions in the Counterfoil Copy of the Royal Warrant of Appointment. Clarification and advice can be sought from the Association.

Grantees are also responsible for the safe keeping of authorised Royal Arms artwork to ensure the correct reproduction of imagery in accordance with the Lord Chamberlain’s Rules.

Changes of Grantee, Company Name, Address or Ownership

Any of the above changes, or potential changes, must be notified to the Association so that appropriate action may be taken.

Changes of Grantee and company name necessitate an application to transfer the Royal Warrant and will require a mini-review of the company’s trading relationship with the Royal Household. A change of ownership will require explanation, consideration and possibly a review.

Maintaining Contacts

It is incumbent on Grantees to ensure that their clients in the Royal Household have full contact details for everyone in the Warrant holding company who is involved in the supply of goods or services to the Royal Household.

These details should also be recorded against their company entry in the online Members’ Directory of the Members’ Area of the Association’s website.

In accordance with the Lord Chamberlain’s Rules, where the Grantee is not involved in the daily operations, or travels widely, an operational contact must be nominated and agreed with the client/s in the Royal Household.

Communications

Where Warrant holders have irregular business they should communicate with their Royal Household contact on a quarterly basis unless advised to the contrary. If contact is lost and the Grantee is unable to re-establish communications they should inform the Secretary of the RWHA who will assist in the process.

Warrant holders are advised to agree a communications modus operandi with their contact/s at an early stage to ensure the establishment of an effective client relationship.

Records of Trade

Grantees are responsible for ensuring the Warrant holding company maintains an accurate record of products and/or services supplied to the Royal Households and wherever possible produces a quarterly statement to include quantity and associated revenues. If supplying through a third party it is the Warrant holding company’s responsibility to track sales.

New Business, Products and Services

Where Warrant holders want to explore opportunities for new business this should be conducted in the first instance through their existing Royal Household contact/s.

However, in the event that they are unable to assist, the Grantee or person nominated as the operational contact should talk to the Secretary of the RWHA who will investigate who they should contact.

Additionally, Warrant holding companies should profile, and keep up to date, the extent of their products and services, via their entry in the Association’s online and printed Members’ Directories which are also available to the Royal Household.

Participation in Reviews of Royal Warrants

Grantees are responsible for ensuring the Warrant holding company participates in the review of its Royal Warrant/s when invited to do so in the year before the Warrant is due to expire, and provides, on time, all the information requested.

Upon the renewal of the grant of a Royal Warrant, Grantees must acknowledge, as requested, all correspondence from the Lord Chamberlain’s Office.

INDEX

Page Rule

Advertising/Marketing Communications 19-23 26-34

Brochures, Catalogues and Directories 20, 22 29, 32 Clothing 16, 20 19, 29 Definition of 19 26 Film 21 31 Internet and On-line 21, 23 31, 34 Limitations 20 29 Outdoors 21 30 Press and Posters 21 30 Radio 21 31 Television 21 31 Website 23 34 Yellow Pages 20 29

Application for Royal Warrant 6-7 4

Amendments to Rules 8 7

Annual Verification Process 5 3.e.(iii)

Breaches of the Rules 9 8

Cancellation of Royal Warrant 14 15

Class and Category 8 5.a.

Classification of Royal Warrant 16-25 18-41

Product 16-18 18-22 Stationery 18-19 23-25 Marketing Communications 19-23 26-34 Premises 23-25 35-37 Vehicles 25 38-41

Concessions 7 4.a.(viii)

Counterfoil Copy of The Royal Warrant 8 5

Display of Royal Arms 11-13 12

Duration of Grant of Royal Warrant 13-14 14

Eligibility to Apply for Royal Warrant 6 4a

Exhibition Stands 24 37

Exports and Licensing 17-18 22

Franchising, Joint Ventures and Licensing 7 4.a.(vi)-(ix)

Grantee 4-5 2

Grantors 4 1

Legend 11-12 12

Logo of company 17, 25 20, 41

Lord Chamberlain’s Office 5-7 2, 4

Media, relations with media and the public 11, 26 10, Annex A

Official List of Royal Warrant Holders 8 6

Overseas use of Royal Warrant 17-18 22

Premises 23-25 35-37

Press Releases 11, 26 10, Annex A

Privileges 10 9

Products 16-18 18-22

Reconsideration of Royal Warrant 14-15 16

Representation of Royal Arms 13 13

Review Procedure 13-14 14

Royal Images and Insignia 15 17

Royal Warrant Holders Association 5 3

Royal Warrant Document 11 11

Stationery 18-19 23-25

Trade Marks 10 9

Vehicles 25 38-41