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PAID SEARCH MANAGEMENT

We generate content for your ad campaigns using offers and information unique to your dealership and optimize campaigns down to the keyword level.

Dynamic Ad Copy Client-Facing Real-Time Reporting We harness your website’s content to deliver more We developed a world-class reporting platform relevant ads and landing pages to users based on that integrates with Google Analytics and their specific search queries. They are an efficient way AdWords, along with daily lead and sales to drive incremental traffic with positive ROI. attribution data, to provide real-time daily ROI on all dedicated ad spends. Around-the-Clock Bid Management We have developed an algorithm-based technology Dedicated Support Team that monitors, analyzes and adjusts your PPC We have a unique account management system that keyword bids around-the-clock to make sure you provides our clients with multiple contacts and search always hit the right zips with the right bids at the right experts to review daily KPIs and make your account times based on historical search and purchase data. data actionable.

HIGHLY CERTIFIED 134% INCREASE CONTACT US All of our PPC specialists have IN SALES To increase sales, get started with the highest certifications around! Johnson Dodge Chrysler Jeep one of our PPC specialists today! Ram got unbelievable results with (866) 268-0667 our PPC campaigns and advanced digital strategies! You can too!

PACKAGE INCLUDES:

§§ Google AdWords and Bing Ads build-out §§ Geotargeted, around-the-clock bid management §§ Customized ad copy and ad extensions §§ Quality score optimization §§ Transparent performance reporting $595/month plus ad spend

DYNAMIC PPC

PACKAGE INCLUDES:

§§ Dynamic inventory paid search ads §§ Remarketing lists for search ad (RLSA) campaigns §§ Google AdWords and Bing Ads build out §§ Geotargeted, around-the-clock bid management §§ Customized ad copy and ad extensions §§ Quality score optimization §§ Transparent performance reporting $950/month plus ad spend

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100% unique content that is optimized for search engines and tailored to your website’s needs. We stay current on the latest in SEO, including schematic mark-up and rich snippet optimization.

Website Content & User Experience Audit Custom Landing Pages We have a team of SEO experts that performs a user We build out dynamic top model, sales special, experience audit on your website during your first competitor comparison and service landing pages month, then creates a full report on all organic and with relevant calls-to-action into each client’s website experiential areas of opportunity. each month to optimize the user experience of every customer and increase organic conversion rates. Schematic Markup and Citation Building Our SEO team will embed customer schematic Real-Time Performance Tracking markup codes to each page on your site and Each campaign is tracked in Helix in real time, and build out relevant citations to optimize the organic each lead is injected into your CRM using Google relevance of your site pages. Analytics API.

Social Media and ORM Integration Dedicated Support Team We deep link social media and online review sites into We have a unique account management system that every relevant website page to ensure that visiting provides our clients with multiple contacts and search customers see your dealership’s positive reviews, as experts to review daily KPIs and make your account well as any social media promotion or community data actionable. value propositions you offer.

FORCE MOTORS PACKAGE INCLUDES:

§§ Website content and user experience audit §§ Custom content rebuild §§ Schematic markup and citation alignment

SEO TRIFECTA

PACKAGE INCLUDES:

§§ Three custom top model, comparison or service pages

§§ Website content and user experience audit

§§ Custom content rebuild

§§ Schematic markup and citation alignment

§§ Social media and ORM integration

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MANAGED SERVICES

Our display campaigns utilize custom creative that’s strategically designed to reach more customers while targeting the right demographics, keywords and more.

Customized Audience Selection Device Agnostic Ads We design each display ad with custom creative Each customer gets to experience their own that’s relevant to the client’s sales or service goals. advertising on whichever device they prefer to use, Each ad is also built into all appropriate sizes for top and each ad is served up with a scheduled frequency performing display networks. in a responsive format to increase click-through and conversion rates. Custom Ad Campaigns We have developed an algorithm-based technology Dedicated Support Team that monitors, analyzes and adjusts your PPC We have a unique account management system that keyword bids around the clock to make sure you provides our clients with multiple contacts and search always hit the right zips with the right bids at the right experts to review daily KPIs and make your account times based on historical search and purchase data. data actionable.

Helix Dynamic Inventory Integration Contact Us We developed a world-class reporting platform that To increase sales, get started with one of our digital integrates with Google Analytics and AdWords, along specialists today. All of our specialists have the with daily lead and sales attribution data, to provide highest certifications around! (866) 268-0667 real-time daily ROI on all dedicated ad spends.

§§ Google Display Network build-out §§ Geotargeted around the clock audience management §§ Customized ad creative §§ A/B testing on all audiences §§ Transparent performance reporting

Dominate your market with our most advanced and popular package:

§§ Dynamic Inventory Integration §§ Remarketing Lists for Search Ad (RSLA) campaigns §§ Customized ad creative §§ A/B Testing on all audiences §§ Transparent performance reporting

Ask your Force Marketing representative about all our managed services!

MANAGED SERVICES

Capture the attention of your potential customers where they spend their time - on social media - and target them across multiple demographics.

Customized Audience Selection Real Time Performance Tracking We create custom in-market audiences that have Each campaign is tracked in Helix in real time, and the highest propensity to buy or service their each lead is injected into your CRM using a Facebook vehicles at your dealership by using more than 1,000 manager API that allows us to track sales attribution, demographical, behavioral and locational attributes. ending any question of return on ad investment.

Custom Ad Creative Dedicated Support Team We design each ad with custom creative relevant to We have a unique account management system that the client’s sales or service goals and build it into all provides our clients with multiple contacts and search appropriate sizes for top-performing display networks. experts to review daily KPIs and make your account data actionable. Lead/Offer Ad Units We build out ads that allow customers to submit form Contact Us leads within the advertisement itself without having To increase sales, get started with one of our digital to visit any separate landing pages or manually specialists today. All of our specialists have the complete any lead forms. highest certifications around! (866) 268-0667

PACKAGE INCLUDES:

§§ Facebook in-market sales audience build-out §§ Around-the-clock budget management §§ Customized ad creative §§ A/B testing on all audiences §§ Transparent performance reporting

SALES SERVICE

FACEBOOK ADVANCED DYNAMIC FACEBOOK

PACKAGE INCLUDES: PACKAGE INCLUDES:

§§ Facebook audience build-out §§ Customized in-market sales audience build-out §§ New sales, used sales and service ads §§ Dynamic inventory integration §§ Around-the-clock budget management §§ New sales, used sales and service ads §§ Customized ad creative §§ Customized ad creative §§ A/B testing on all audiences §§ A/B testing on all audiences §§ Transparent performance reporting §§ Transparent performance reporting

Ask your Force Marketing representative about all our managed services!

MANAGED SERVICES

FORCEMKTG.COM · ATL · NYC · 678-208-0667 ©2018 Force Marketing. All Rights Reserved. Website visitors who are shown a video ad are 70% more likely to convert on a dealer site. On mobile alone, YouTube reaches more consumers than any cable network in the U.S.

Customized Audience Selection Real-Time Performance Tracking We create custom in-market audiences that have Each campaign is tracked in Helix in real time, and the highest propensity to buy or service their each lead is injected into your CRM using a YouTube vehicles at your dealership by using more than 1,000 API that allows us to track sales attribution, ending demographical, behavioral and locational attributes. any question of return on ad investment.

Custom Creative Campaigns Dedicated Support Team We design each video with custom creative relevant We have a unique account management system that to the client’s sales or service goals, showcasing provides our clients with multiple contacts and search unique sales or service value propositions. experts to review daily KPIs and make your account data actionable. Pay-Per-View vs. Pay for All We use YouTube TrueView as our primary video Contact Us platform, and our clients only pay for prospective To increase sales, get started with one of our digital customers that view the majority of their ad, rather specialists today. All of our specialists have the than all customers the ad is served to. This increases highest certifications around! efficiency as well as conversions. (866) 268-0667

§§ YouTube audience build-out §§ Geotargeted, around-the-clock audience management §§ Customized scriptwriting §§ A/B testing on all audiences §§ Transparent performance reporting

VIDEO ADVANCED VIDEO ACCELERATE

PACKAGE INCLUDES: PACKAGE INCLUDES:

§§ One 30-second sales preroll video §§ One 30-second sales preroll video production §§ One 30-second service preroll video §§ YouTube audience build-out §§ YouTube in-market sales audience build-out §§ Geotargeted, around-the-clock audience §§ YouTube in-market service audience build-out management §§ Geotargeted, around-the-clock audience §§ Transparent performance reporting management §§ Transparent performance reporting

Ask your Force Marketing representative about all our managed services!

MANAGED SERVICES

Not all social posts and review sites are created equal! We manage your dealership presence across social networking sites while making sure your online reputation stays in-tact.

Social Campaigns Dedicated Support Team Comprising compelling campaigns, active communtiy Dedicated social media professionals combine management, and Facebook advertising, Advanced creative content with community management for a Social deepens your dealership’s presence across the complete social presence. top social networking sites for a more enriching and engaging experience Contact Us To increase sales, get started with one of our PPC Around the Clock Reputation Management specialists today! From Google to Facebook to industry-specific review (866) 268-0667 sites, Force Marketing’s Helix technology can help your customers efficiently get to the sites that have the largest impact on your business.

PACKAGE INCLUDES:

§§ Daily social site management §§ Compelling campaign creation §§ Custom social content creation §§ Digital strategy alignment §§ Social community management §§ Transparent performance reporting

SOCIAL MEDIA AND ONLINE REPUTATION MANAGEMENT

PACKAGE INCLUDES:

§§ Daily social site management §§ Compelling campaign creation §§ Customer social content creation §§ Digital strategy alignment §§ Social community management §§ Online review management §§ Centralized review site build §§ Transparent performance reporting

Ask your Force Marketing representative about all our managed services!

MANAGED SERVICES

Retain, Reactivate and Acquire more customers through email marketing campaigns that deliver measurable results in real-time.

Custom Audience Selection DMS Integration Create a custom double-opt-in audience from over Helix integrates with each client’s DMS to capture 1,000 Demographical, Geographical or behavioral sales attribution through retention, reactivation or attributes. acquisition efforts on a nightly basis.

Custom Creative Performance Guarantee Force Marketing aligns custom creative with Force guarantees that your cost per customer personalized vehicle information, sales and service offers acquisition will be under $300 as long as DMS to engage in-market customers and auto-intenders and integration is set up prior to launching each drive low-funnel traffic back to your website. campaign.

Real-Time Reporting Dedicated Support Team Every open, click-through, page visit, appointment We have a unique account management system that set and vehicle sold is measured in real-time in our provides our clients with multiple contacts and market Helix™ marketing platform. experts to review daily KPIs and make your account data actionable.

PACKAGE INCLUDES: §§ Trade Cycle §§ Equity Alerts §§ Service to Sales §§ Sales Thank You Follow Up §§ Lease Expiration §§ On demand Promotions §§ In-Market Alert

c@rs CONQUEST EMAIL PROGRAM

PACKAGE INCLUDES:

§§ Custom creative and HTML 5 development §§ Custom audience development §§ UTM linking back to Google Analytics §§ 3 Deployments per month §§ Real-time performance tracking §§ Sales attribution reporting

Ask your Force Marketing representative about all our managed services!

MANAGED SERVICES

FORCEMKTG.COM · ATL · NYC · 678-208-0667 ©2018 Force Marketing. All Rights Reserved. Ownership Status Report - [[Month]] [[Year]] Prepared for by [[Dealership]] [[Phone]] | [[Website]] VARIABLE IMAGE [[Address Street]] | [[City]], [[State]] [[ZIP]] [[Dealership]] | [[Phone]] [[Address Street]] | [[City]], [[State]] [[ZIP]] | [[Website]] Current Vehicle Because we value our customers, we want to provide you with the necessary information so you can make an informed decision. Choose the option below that best meets your vehicle needs!

, Ownership Status Details: SHOPPING FOR A NEW VEHICLE? A MAKE> WITH A ************* MONTHLY PAYMENT STARTING AT: 3 EQUITY + EQUITY $/MO , Sale Date:

We hope you are enjoying your . As a courtesy of SALE DATE: being a customer of [[Dealership]], we have prepared your quarterly Ownership Status Sale Type: Report to provide insight on gaining the most value for your vehicle. Upgrade to a new ! In our experience, providing clear information about our customer’s vehicle helps 2 VARIABLE IMAGE Last Payment Date: CURRENT TRADE VALUE: UP TO $ eliminate the unknown of what your current vehicle’s equity, recommended service 3 FOR: $ Stock#: . MSRP: $ and warranty status is.

Visit your personalized website1 to view additional offers: Current Payment: WANT TO KEEP YOUR NEED SERVICE? $ ? After 5 years, your vehicle typically requires costly manufacturer recommended maintenance If you would like more information on the enclosed offers and details regarding your Estimated Payments Remain: If you love the you’re driving and are to powertrain and other components beyond 3 or more years into owning your , vehicle’s ownership, please contact our friendly staff: SERVICE your typical oil change to maintain its reliability. consider extending your warranty to avoid paying

WARRANTY expensive out of pocket costs for possible future Estimated Mileage: repairs. Please refer to your owner’s manual or call your service Information Warranty Information Service Information advisor for more details. [[Name1]] [[Name2]] [[Name3]] WARRANTY EXPIRATION: ON AVERAGE 3-5 YEARS [[Title1]] [[Title2]] [[Title3]] LAST SERVICE DATE: [[Email1]] [[Email2]] [[Email3]] BENEFITS OF EXTENDED WARRANTY ESTIMATED MILEAGE: [Phone]] [Phone]] [Phone]] Estimated Value: 2 • BUMPER TO BUMPER • DENT & DING REPAIR $ COVERAGE FOR • TIRE & WHEEL We look forward to providing service to you, your friends and family in the future. [[#OFYEARS]] YEARS OFF Estimated Equity: REPLACEMENT YOUR NEXT SERVICE AT [[DEALERSHIP]]. Thank you for choosing [[Dealership]] as your preferred automotive retailer. • ROADSIDE ASSISTANCE Up to $100 total discount. Excludes tires. $ Your vehicle is in 1By visiting this personalized website, you agree to be contacted by [[Dealership]] via phone, email, text or direct mail communications. You may always opt- Your Friends and Family at [[Dealership]]. out of receiving future communications from our dealership. Please visit http://marketingremovalsystem.com/ to opt-out of further notifications.2 All prices are based on Black Book® [[condition]] trade-in value, less 40 cents per mile and reconditioning. Trade-in value based on 12k miles/year driving average. Vehicle FORCE MOTORS condition, mileage, and equipment value could affect vehicle value. Value based on exact trim level, if available, or lowest trim level. Not an offer to purchase. PO BOX 11869 This is an estimate from a third party source. See dealer for complete details. Certain restrictions apply. Dealer and agency are not responsible for incorrect [[Dealership]] ATLANTA, GA 30355 Last Service Date Black Book® values. In the event of a misprinted trade offer, your local participating dealer will be able to give you the correct value. Black Book® is a regis- [[Phone]] | [[Website]] TIME SENSITIVE MATERIAL tered trademark of Hearst Business Media Corp. All rights reserved. 3Net purchase price derived from sale price less trade-in value for recipient’s vehicle & is PLEASE DELIVER AS SOON AS POSSIBLE. subject to change based on appraisal. Payment amount shown above is based on net purchase price financed at 0.0% APR for 00 months. $00.00 per $1,000 borrowed. $0 down. Subject to change based on trade appraisal. Net purchase price and monthly payment include all manufacturer rebates, incentives, & dealer discounts. Excludes tax, title, dealer fees, & any negative equity on trade. Amount owed on trade added to finance amount for new vehicle at time of sale. All finance terms & rates subject to credit approval. Not all buyers will qualify. Expires [[00/00/00]].

Direct Mail Dynamic Email PURL Microsite Ringless Voicemail

Create a VIP experience for your in-market database customers through a personalized Ownership Status Report encompassing equity, lease, upgrade offers, service offers, warranty information, vehicle details, and specials.

Helix Audience Selection Engine Ownership Status Ringless Voicemail We create custom in-market audiences that have A voicemail dropped to all available opt-in customers the highest propensity to buy or service their notifying them of their current upgrade opportunities vehicles at your dealership by using more than 1,000 in-market. demographical, behavioral and locational attributes. Ownership Status PURL Microsite Ownership Status Report Letter A responsive microsite with details of each A customized letter with 30+ variable fields including customer’s trade-in, upgrade and service equity, service history, warranty opportunities, vehicle opportunities specific to your dealership. upgrade recommendations and dynamic service offers. Real-Time Lead & ROI Performance Ownership Status Report Email Track every lead, sales and service transaction in A responsive email with variable image upgrade real-time in one centralized location. Helix allows opportunities and deep links to a personalized you to see your eXact Match ROI with one click of customer microsite. a button.

Dedicated Support Team We have a unique account management system that provides our clients with multiple contacts and search experts to review daily KPIs and make your account data actionable.

CHANNELS:

RECENT EXACT MATCH RESULTS

MD CHRYSLER DEALER PA CHRYSLER DEALER First 90 days First 90 days 246 EXACT MATCH CLIENTS $ $ 6,958/mo INVESTMENT 10K/mo INVESTMENT $ UNITS SOLD UNITS SOLD EXACT MATCH EXACT 127 MATCH EXACT 156 158 AVERAGE CPU COST PER COST PER $ $ 55% NET NEW CUSTOMER AVG. #CRUSHEDIT 164 UNIT #CRUSHEDIT 192 UNIT

Ask your Force Marketing representative about all our managed services!

MANAGED SERVICES