Market Feasibility Study Ashland, NE For more information regarding this report, contact: LLC Group, Core Distinction Group LLC (612) 849-9775
[email protected] Distinction Core Table of Contents Introduction/Objective …………………………………………………..…………………………………………….3 General Market Overview …………………………………………………………………………………………………..4-5 General Market Location & Characteristics * General Market (Map) Site Analysis ………………………………………………………………………………………………………………………….6-9 Economic Overview ……………………………………………………………………………………………………………10-16 Population Effective Buying Income Retail Sales Workforce/Employment Distribution Major Employers Unemployment/Labor Supply/Wage Pressures Eating and Drinking Places Transportation Information * Nebraska Profile 2010 Census * In the news… Lodging Demand …………………………………………………………………………………………………………………..17-42 Market Segmentation Lodging Demand Potential Index Seasonality of Lodging Demand Rate Sensitivity Feeder Markets Unaccommodated Lodging Demand Events and Attractions * Community Interviews * Benefits and Challenges of running a business in Ashland, NE Lodging Supply ……………………………………………………………………………………………………………………..43-57 Competitive Hotel Properties Projected Average Daily Room Rate & Positioning Competitive Property Performance Meeting/Convention Space * STR Data (5 Year Trends) Conclusions …………………………………………………………………………………………………………………………58-69 Property Recommendations Property Type, size, and rate strategy Property Features, Amenities, and Services LLC Sleeping Room Configuration Brand Affiliation Group, Opening Date