Nz Bvod the New Zealand Bvod Marketplace
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FAST FACTS - NZ BVOD THE NEW ZEALAND BVOD MARKETPLACE New Zealand homes now have more screens and ways of watching TV than ever before New Zealanders are embracing professionally produced content with over 1.3 million New Zealanders accessing long-form TV and video content via NZ BVOD platforms* in a typical week For advertisers, BVOD offers a brand-safe and effective environment as well as highly engaged audiences Source: Nielsen Consumer and Media Insights, Q1-Q2 2019. Base: Access Online video/TV last 7 days *NZ BVOD platforms = TVNZ On Demand; ThreeNow; Bravo TV; Freeview; SkyGO; Sky Fan Pass; Choice TV On Demand; Maori Television On Demand NEW ZEALAND BVOD (BROADCASTER VIDEO ON DEMAND) PLATFORMS WHY BVOD? Over 1.3 million New Zealanders access a NZ BVOD* service every week Source: Nielsen Consumer and Media Insights, Q1-Q2 2019. *NZ BVOD = TVNZ On Demand; ThreeNow; Bravo TV; Freeview; SkyGO; Sky Fan Pass; Choice TV On Demand; Maori Television On Demand NZ BVOD* PLATFORMS REACH HIGH VALUE AUDIENCES Percent of audience who have accessed NZ BVOD platforms in last 7 days AP 25-54: HHS with Kids Homeowners: 62% 64% 59% Source: Nielsen CMI Q1-Q2 2019 – Base: Used Online/TV Video service in last 7 days *NZ BVOD: TVNZ On Demand; ThreeNow; Bravo TV; Freeview; SkyGO; Sky Fan Pass; Choice TV On Demand; Maori Television On Demand BVOD ADVERTISING DRIVES ATTENTION AND SALES BVOD advertising is 100% viewable, 100% of the time driving more overall attention and sales. In fact, ads that fill the entire screen generate twice the sales impact as ads that only cover half of it Source: Professor Karen Nelson-Field – Benchmark Series – Viewability; 3 important questions to ask that will change the way you buy media ADS ARE SEEN TO THE END AND COST-EFFECTIVE On ad-supported NZ BVOD platforms: • Ads are more likely to be viewed to the end with an average 96% completion rate • The average cost per completed view is $0.07 Source: Google Ad Manager ; TVNZ and MediaWorks UNBEATABLE SALES RESULTS ACROSS TV PLATFORMS Advertisers that combine Linear TV and BVOD see more than twice the sales impact of campaigns combining TV + social video platforms Source: Professor Karen Nelson-Field – Benchmark Series: Cross-Platform Effects; 3 important questions to ask that will change the way you buy media BRAND-SAFE ENVIRONMENT With professionally- produced, regulated content, BVOD offers advertisers a brand-safe environment IN SUMMARY, BVOD DELIVERS …. • Incremental reach audience delivery to your TV schedule and a valuable audience • 1.39 million New Zealanders watch a NZ BVOD platform every week – 57% of those who have accessed TV and video online in the last 7 days • NZ BVOD platforms reach over 6 out of 10 25-54 year-olds in a typical week • They are likely to be in high-value demographics including HHS with Kids and Homeowners • Higher attention, leading to higher sales. BVOD advertising is 100% visible, 100% of the time, driving more overall attention and sales • Cost-efficiency. With higher viewability, NZ BVOD advertising is highly cost-efficient – with an average 96% completion rate and just $0.07 per completed view • Double the sales impact when combined with TV. Brands that combine BVOD and Linear TV see more than twice the sales impact of campaigns combining TV and social video platforms • A brand safe environment. There’s no chance of rubbing shoulders with inappropriate content, with BVOD audiences are choosing to watch a programme, they’re relaxed, have the time to watch ads – and indeed they expect them Sources: Nielsen Consumer and Media Insights Q1-Q2 2019; TVNZ and Mediaworks Google Ad Manager; Professor Karen Nelson-Field Benchmark Series – Viewability; Cross Platform Effects SCREENS AND WAYS OF VIEWING TV CONTENT MANY OPTIONS TO CONSUME TELEVISION CONTENT Television Viewing Live On-Demand (In-home Linear & Streaming) (Playback & VOD) In-home Linear Live Stream Record & Playback Broadcaster VOD Connected Connected Connected Connected TV Mobile Tablet PC TV Mobile Tablet PC TV TV TV TV ANAN AVERAGE AVERAGE NEW NZ HOMEZEALAND HAS HOME ALMOST HAS 8 SCREENS… MORE THAN 6 SCREENS 1.7 2.6 1.1 2.3 TV Mobile Tablet Desktop/Laptop Source: Nielsen Consumer and Media Insights, 10+, Q1-Q2 2019, Base = Main Household Shopper HOMES WITH CONNECTED TVs CONTINUE TO GROW Percentage of NZ Homes 2019 vs 2018 96% TV (All) 96% 80% Smartphone 77% 78% PC/Laptop 74% 45% Tablet 46% 37% Connected TV 33% H1 2019 H1 2018 Source: Nielsen Consumer and Media Insights, 10+, Q1-Q2 2019; Q1–Q2 2018. Base = Main Household Shopper .