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DESIGN & STRATEGY PORTFOLIO FEBRUARY 2017 what’s inside

COMPLETED WORKS

Lifewater International Ugandan WASH Curriculum...... 3 AVMA LIFE Branding...... 9 The Popcorn Factory Catalogs & Photographic Art Direction...... 16 Eastland Disaster Historical Society Branding...... 21 Orion Wine Imports Branding...... 29 Wayfinder Advisors Branding...... 34 University of Chicago Graham School Annual Dean’s Report...... 41 one.

LIFEWATER INTERNATIONAL UGANDAN WASH CURRICULUM

Using design thinking and methodology to educate rural Ugandan students about proper sanitation and hygiene practices.

My team of Notre Dame design seniors teamed up with Lifewater International and Chicagoland creative agency Rule29 to create a new primary school curriculum teaching Ugandan students about safe water access, sanitation, and hygiene (WASH). Using Lifewater International’s existing WASH program as a starting point, we were tasked with improving the content and format of the existing 200+ page curriculum and corresponding educational tools to better suit the young Ugandan student using research, design thinking and information architecture. Ultimately, we had the opportunity to travel to Gulu, an impoverished rural region in northern Uganda, to test our prototype in two distinct primary schools. After our return, we synthesized our research and presented our findings to Lifewater and Rule29 with the intent to implement them in the future.

CLIENT // Lifewater International COURSE // VCD 8, Design for Social Good—University of Notre Dame PROFESSOR // Robert Sedlack ROLE // Designer & Ethnographic Field Researcher DESIGN & CONTENT TEAM // Emily Hoffmann, Carmel O’Brien, Amanda MacDonald RESEARCH TEAM // Jeff McLean, Emily Hoffmann, Penina Acayo, Anne Berry RESEARCH TRIP // Gulu & Kampala, Uganda, May 23–June 2, 2014 Lifewater International Ugandan WASH Curriculum // 3 1 // STATESIDE RESEARCH 2 // STRATEGIC DEVELOPMENT OF THE CURRICULUM PROTOTYPE

Since this project was initially slated to be completed within a semester-long course, we THEME needed to conduct a vast majority of our research on the Ugandan educational system and existing WASH curriculum from a distance. We relied heavily on thorough online After conducting a thorough investigation of Lifewater’s existing curriculum, we collectively investigations into the culture and academic systems of Uganda, personal interviews decided that we wanted to explore the implementation of an overarching theme that would with Ugandan contacts and American teachers in Uganda, and secondhand accounts better capture students’ attention and empower them to make a change in their communities. from Justin Ahrens, Principal at Rule29, and Pamela Crane, the Director of International This theme would liken students to respected leaders and would be evident in the activities Programs at Lifewater International. Our Notre Dame research associate, Penina Acayo, and stories found throughout the curriculum. a native Ugandan, also became the subject of many of our personal interviews about We chose to work with a football (soccer) theme because most children worldwide can relate to education and life in the East African nation. a love of physical activity. This also presented many creative thematic options, such as “playing Our questions were both culturally-focused and academically-focused, as we wanted to against the bad germs that play for Team Unsafe Water,” yellow cards for failing to practice safe get a holistic sense of the experience of a Ugandan student and how this new curriculum habits, scoring goals, and friendly competition. could serve them both in and out of the classroom setting. STRUCTURE

The existing Lifewater International curriculum was written to last all day for five days and left no time for other classes. Additionally, it was structured into ten loose “building blocks” and was not grouped thematically by the key issues addressed (water access, sanitation, hygiene).

We chose to restructure the curriculum to span the course of three weeks, with each week focusing on one of the three themes. The WASH curriculum would be taught for 40—50 minutes each day Monday through Thursday, then would focus on a special community outreach initiative each Friday in the hopes that the children would feel empowered to spread WASH knowledge in their homes and communities. Friday would also include a team-based oral examination, ensuring that the teacher can keep track of the students’ progress.

ACTIVITIES

We wanted to ensure that the curriculum provided teachers with a wide array of learning activities in order to accommodate many different learning styles. Our curriculum included interactive group activities, storytelling, blackboard activities, oral group examinations, demonstrations, miniature field trips, and individual workbook pages.

Our team proposed the creation and distribution of workbooks (known as playbooks, in keeping with the football theme) for each student. These would be used as silent activities while in class, but could also be taken home and used as a tool with which to educate others about WASH concepts.

Lifewater International Ugandan WASH Curriculum // 4 3 // DESIGN DEVELOPMENT

Bearing in mind that color printers are rare, if not impossible to access, in rural Uganda, we designed a black and white curriculum using Lifewater’s new brand standards, as developed by Rule29. In order to get the WASH curriculum delivered to the broadest audience, it needs to be easily reproduced. Since we opted against using color to organize our curriculum elements, we relied heavily on different type treatments, a basic icons set, and call-outs to place emphasis, provide supplemental materials, and mark transitions.

Lifewater International Ugandan WASH Curriculum // 5 student “playbook” teacher’s manual teacher’s resource packet

1.1 Drink Safe Water song ii 2.4 WASH-Related Disease Drama xiii How can we keep safe 9 SANITATION water safe? HYGIENE Team WASH vs. Team Poor Hygiene DRINK SAFE WATER SONG WASH-RELATED DISEASE DRAMA Verse of the Week: Mark 1:33-34a Here are 3 different ways to transport water. Draw an X through the “The whole town gathered at the door, and Jesus healed many who had various diseases.” This song is to be used for Lesson 1.1: Why is water so important? It is in the form of a call-and- This drama was designed to be used with Lesson 2.4: How can we prevent and treat waterborne methods that are unsafe and should get a yellow card. response, and students should repeat your words and motions before you move on to the next illnesses? Assign each of the ten disease characters from Team Poor Hygiene to a student in the class. Cut Course Schedule line. This song can either be sung or spoken, and can be adapted to a popular tune if you prefer. out all ten scripts and hand one to each student acting in the drama. Words in italics are the actions for Overview: each character. After each student acts out their part, have the rest of the class give the disease a yellow card and say, “Stop the spread of ! you’re out of the game!” (Insert the Now that your class has a good foundation in safe water from week one, it is time for the TEACHER: Drink, drink, drink, drink, drink safe water (Hold “glass” and “drink”) name of the specific disease.) Use the name tags found in the next section to identify each character. students to understand how this water can affect their bodies for better and for worse. week 1: water This concept is known as hygiene, and is defined as the actions people take to stay healthy, TEACHER: Drink, drink, drink, drink, drink safe water clean and safe. Our bodies need safe water to stay healthy and to help us get well when TEACHER: I need water in my brain to think, think, think (Tap finger on head) we are sick. This week will focus on healthy washing habits and the adverse diseases that MONDAY TUESDAY WEDNESDAY THURSDAY FRIDAY TEACHER: I need water in my eyes to blink, blink, blink (put hands by eyes and “blink” with hands) can result when we do not keep up with good hygiene practices. TEACHER: I need water in my nose (tap nose) 1.3 How do you 1.4 How do you PLAYER #1: SCABIES 1.1 Why is safe 1.2 What makes a 1.5 Recap make water safe make water safe I need water in my toes (touch toes) water so water source safe & Comunity TEACHER: through filtering through other Theme Application important? or unsafe? Outreach (bend elbows) (enters scratching all over, especially on the hands) TEAM WASH & boiling? methods? TEACHER: I need water in my elbows For purposes of the football theme throughout this curriculum, Team WASH will learn about hygiene as a critical tool to beating the bad germs that play for Team Poor Hygiene. TEACHER: I need water in my knees (bend knees) I am Scabies. I want to make you itch so badly that you scratch sores student playbook Here are 3 different ways to store water. Draw an X through the methods Students will learn about specific germs, known as microbes, that affect unsafe water. It is TEACHER: I need water in my tummy (rub tummy) all over your body. I am going to beat Team WASH! critical to maintain good hygiene to stay healthy and defeat the unhealthy germs that play TEACHER: For en-er-gy (shake hands in front) that are unsafe and should get a yellow card. for Team Poor Hygiene. Students can score goals as they spread what they have learned with their friends, family and community. Together we will all beat Team Poor Hygiene! TEACHER: I need water in my skin to make it soft and smoooooooooth (slide hands on arms) TEACHER: I need water in my bones to help me mooooooove (jog quickly in place) week 2: hygiene Week at a Glance: TEACHER: Water helps my blood run through my body (touch head, shoulders, knees, and toes) MONDAY TUESDAY WEDNESDAY THURSDAY FRIDAY DAY LESSON TIME TEACHER: Water in my kidneys even helps me go potty (put hands behind back on kidneys) PLAYER #2: RINGWORM TEACHER: Water helps me not be too hot or cold (hug self and shake like cold) Monday 2.1 Why is it important to wash our hands and body? 50 min 2.2 How do you 2.4 How can 2.1 Why is it so 2.3 What are 2.5 Recap TEACHER: On drinking water, I am sold (raise hands above head in celebration) (enter scratching the head) make a tippy tap you prevent & important to wash microbes & why & Comunity Tuesday 2.2 How do you make a tippy tap and when do you use it? 60 min & when do you treat waterborne TEACHER: Drink, drink, drink, drink, drink safe water our hands & body? are some healthy? Outreach I am Ringworm. I am a fungus. I give you itchy white rings on your use it? illness? Wednesday 2.3 What are microbes and why are some microbes unhealthy? 60 min TEACHER: Drink, drink, drink, drink, drink (Pause and say “WHAT?”) head and your hair falls out, and you itch, itch, itch. Thursday 2.4 How can we prevent and treat water-borne illness? 50 min ALL: Safe Water! (jump and shout out last line)

Friday 2.5 Recap: Community Outreach 60 min

Explain why you gave these methods of transporting and storing water week 3: sanitation Reminder to Teacher PLAYER #3: MALARIA a yellow card: Friday, Lesson 2.5 is a day about Community Outreach. The success of this day is MONDAY TUESDAY WEDNESDAY THURSDAY FRIDAY dependent on the project you and your class develop. Read 2.5 Community Outreach in (enter shivering and shaking) advance and be thinking about possible projects that address both the talents of your class and the needs of your community. I am Malaria. I love to live in mosquitoes and in the blood of people. 3.1 How can 3.2 How can we 3.4 How do we 3.5 Recap 3.3 What is we keep safe keep our food and use and clean & Comunity I make you shiver and shake and give you a bad headache. I kill your a latrine? water safe? utensils clean? a latrine? Outreach red blood cells and make you very tired. (Yawn) Name 18

2.2 Tippy Tap Diagram iv 3.2 Clean Fruit Drama, Player 1’s Copy xvii How do we use and clean How do we use and clean LESSON PLAN Review 3.3: What is a Latrine? What is a latrine? the latrine? a latrine? SANITATION SANITATION SANITATION Review yesterday’s lesson on the basics of latrines. Instruct students Use Week Two Hygiene poster 11 12 3.4 to record a tally in their playbook if they earned a “goal” for Team as a visual. WASH. Ask them where they found the latrine near their home.

The best way to remember why you should always use a latrine is through TIPPY TAP DIAGRAM CLEAN FRUIT DRAMA 1. List and sequence the steps to using a latrine. OBJECTIVES repetition to develop a new habit. Label each part of the latrine as your teacher talks about them in class. Answer the following questions about the lesson today: 2. Examine and demonstrate the steps to cleaning a latrine. Playbook pg. 12. Ask students to open their playbooks to page 12 and answer only the You have been selected to play the role of Player 1 in this drama for your class! The straight words show what you need to say out loud, and the slanted words show the actions that you MATERIALS • Playbooks, 1 per student first question: “why should you always use a latrine?” Once they are need to perform. Have fun! • Chalk and chalkboard or flipchart finished, lead a brief class discussion about the importance of latrines, Tree branch or other support Why should you always use a latrine? • Pencils/markers/crayons for writing and coloring, if available then have them close their playbooks. • Week Three Sanitation poster PLAYER 1: (He comes out of the bushes, pretending to pull up pants. He is also • Pit Latrine poster from page xxiii resource packet Objective 1: List and sequence the steps to using a latrine. holding 2 local fresh fruits or vegetables. He begins to eat one of the fruits • Optional: Tape for creating latrine outline. Note: at this Now that we know how latrines work and why we need to use them, point, you could and holds out the other to Player 2.) I just found these near the field it is time to talk about how to use them. If you were going to teach separate the hanging after the game. Would you like one? class into boys 2 holes (about Latrine cleaning supplies: someone in the community how to use a latrine, what do you think string and girls to one-third from PLAYER 2: (looking at Player 1) What were you just doing out in the field? • Soap or ash would be important to tell them? Remember, using latrines helps us teach latrine use 3 mm individually. top on upper • Bucket beat the bad germs that play for Team Poor Sanitation. hanging string holes back side) PLAYER 1: I had to • Water PLAYER 2: (Taking the fruit or vegetable from Player 1) Has this been washed? • Long handle hard-bristle broom or brush Lead the students through the steps of using a latrine: Of course it has not been washed. There is no water in the field. • Wear shoes PLAYER 1: For this section, please put an X in the box next to all that apply. • Decide whether to teach students about using a latrine as a whole group PREPARATION PLAYER 2: I really like these, but I do not want to eat it without washing it in or separate boys and girls. Make arrangements accordingly. • Knock on door before entering safe water. When using a latrine we should: • Draw footprints and a hole (to look like the floor of a latrine) on flipchart • Close door tie string around top paper. Alternatively, draw footprints and a hole in the dirt on the ground. PLAYER 1: Why do we need to wash it? Just eat it. It’s good! Wear shoes • Lay out the latrine outline (as specified above) in an area with a lot of • Squat above hole with feet in footprints, if available PLAYER 2: Didn’t you just relieve yourself in that field? space—either outside or in an open space in the room. Leave the door open • Practice the latrine dance provided or create your own. • Direct urine and feces into hole, not on floor PLAYER 1: Yes I did, but I didn’t poop on your Direct our urine and feces into the hole • Optional: Write out the steps for cleaning a latrine on the board. Choose • Wipe with safe leaves, paper softened by crinkling in your hands, or PLAYER 2: There are lots of people and animals that poop in the field. Did you which type of latrine is common on your school compound and focus on 2 mm water outlet hole Wipe with safe leaves or softened paper tissue. Throw tissue and leaves into hole. Girls wipe from front to back. (about one-third from see any flies out there? how to clean it. soap string Make a mess • Leave the latrine clean top on front side) PLAYER 1: Oh yes. They were everywhere. Wash our hands with soap and water BACKGROUND • A hard-bristle brush or broom (rather than one with soft bristles or fibers) • Close the door behind you when you leave PLAYER 2: Flies like to land on poop and then land on food. Poop has lots of INFORMATION with a long handle is best for cleaning a latrine. microbes in it that flies carry around on their feet. Those microbes • Bottles, cans, food, bones, wrappers, papers etc. need to be burned or • Wash hands with soap and water using the 6 steps of handwashing can make us sick. Coach WASH taught me that we can get cholera, buried and NOT put in the latrine. If these items are put in the latrine the soap cover 3 mm hole typhoid fever, or roundworm from eating the microbes in unwashed pit will fill faster and will attract flies and animals. Once you are done reviewing the steps for the first time, have pull string (make loop fruits and vegetables. Should we throw trash in the latrine? Circle one: YES or NO • Young children need much instruction and supervision when learning to students try to list them to their neighbor without looking at the list. Once they have had enough time to review the steps in pairs, call on big enough to fit hand clean a latrine. PLAYER 1: (Pretending to spit out fruit or vegetable) Ooh! I don’t want to get sick. students to list the steps for the whole class. through it) What should we use to clean the latrine... • Children’s immune systems are still developing and therefore weaker than I want to be able to play in the game tomorrow! Did you say typhoid? piece of soap Define the following key parts of the latrine: most adults. Playbook pg. 12. My father had that and it was awful! Let’s go wash these now. if it does not have cement floors? Instruct students to turn to page 12 of their playbooks again. Ask • Children can be exposed to many diseases when cleaning. them to complete section 2, which lists 6 potential parts of using a Pit if it does have cement floors? • As leaders, teachers are an important part of modeling the steps of latrine. They should put an X through the box in front of any steps that cleaning latrines. Teachers need to be available to MODEL and SUPERVISE do not apply. For example, one answer reads “Make a mess,” so the HOOKWORM Sludge the process of cleaning latrines. students should put an X through this box because you should always What should you always do after cleaning the latrine? • Older, more experienced students can be matched with younger students remember to keep latrines clean. and become leaders by assisting them with cleaning a latrine. Superstructure 50 • An52 intestinal parasite • Produces a rash that itches, mild diarrhea, and cramps • Can lead to a loss of appetite, weight loss, and a loss of iron and CHOLERA protein in the body • • Is spread by walking barefoot in An infection of the intestines poop or accidentally swallowing caused by bacteria • dirt or sand with hookworm eggs Produces watery diarrhea, vomiting, and leg cramps • Can be prevented by wearing • shoes and washing hands after Can lead to dehydration or death if not treated within 24 hours contact with dirt or soil • Is spread by drinking unsafe water and eating unwashed, unpeeled MALARIA or unboiled food • Caused by a parasite passed • Can be prevented by drinking safebetween people by mosquitoes water, washing hands, and eating• Produces fever and tiredness, washed, peeled and boiled food liver problems, and kills red blood cells • Can lead to death • Is spread by infected mosquitoes biting people • Can be prevented by sleeping under a mosquito net and avoiding or removing stagnant (not-moving) water where mosquitoes multiply

Lifewater International Ugandan WASH Curriculum // 6 4 // ETHNOGRAPHIC RESEARCH IN GULU, UGANDA

RESEARCH STATEMENT

“The proposed design research process is intended to assist us in developing a stronger empathy for the extreme cultural differences between privileged American designers and rural northern Ugandan schools through observation, surveys, interviews, and ethnographic research. By using cross-cultural and cross-disciplinary collaborative techniques with teachers in rural Ugandan communities near Gulu, we hope to develop a greater understanding of the nuances of using design thinking in an unfamiliar context, ultimately producing a WASH curriculum that best suits the needs of our friends in Uganda, from a content-based, verbal, and aesthetic perspective.”

RESEARCH PLAN

During our time in northern Uganda, we had the opportunity to visit two different schools: smaller Mother Teresa Primary (private, Catholic) and larger Laiyibi Primary (public). The difference in size and government funding between these two schools made for an interesting contrast that enhanced our research even further.

We arranged to have group interviews with primary teachers at both schools. While our focus was more on upper primary (Ugandan P4-P7), we welcomed teachers of younger students as well. We were mostly concerned with learning more about the Ugandan education system and how water, sanitation, and hygiene is currently taught in schools; however, we wanted to ask some questions about the design and organization of our curriculum prototype if time permitted.

After our group interview sessions, we went on tours of the school grounds and had further, more personal (and non-research-based) interactions with the teachers. These informal sessions helped us get a better understanding of the school culture and the resources they had available for use in the classroom. 5 // SYNTHESIZING AND UNCOVERING THE RESEARCH INSIGHTS

At the completion of our research, we grouped and synthesized our findings. Ultimately, we presented Lifewater International and Rule29 with a research report document that detailed our process, findings and recommendations for moving forward with a new curriculum design.

INSIGHTS

• Government-mandated syllabus renders our prototype teacher’s manual useless. Despite all of our remote research when preparing the curriculum prototype, we never encountered the government-mandated syllabus in Uganda that instructs the teachers when and how they are supposed to teach each element of water, sanitation, and hygiene education.

• Teachers are always looking for resources to supplement their lessons. Teachers are given a copy of the mandatory syllabus for their grade level, however, they have to purchase separate books that provide more in-depth lesson plans and teaching resources. Because of the lack of funding given to schools (particularly private schools), teachers often have to pay for these tools with their own money, therefore relying on inexpensive or free resources and activities whenever possible.

IDEAS

• Rework our curriculum into a supplemental resource packet to use with the syllabus. After talking to teachers and conducting our own additional research on the government- mandated syllabus, we recognize that there is an opportunity to create a set of supplemental materials that work in conjunction with the national requirements. These materials could include stories, field trip ideas, test questions, community outreach project suggestions, coloring pages, workbook pages, songs, dramas, and demonstrations. Many of these elements were already incorporated into our initial prototype and would just need reorganization to translate into this type of resource packet.

• Encourage the creation of a WASH club in primary schools. At many schools, students are required to participate in at least one after-school club or activity. Schools can help encourage WASH behaviors by creating and promoting a WASH club that focuses on keeping the school compound clean and spreading the word about safe water, sanitation, and hygiene. Positions in this club can be held in high esteem and leadership roles will be coveted.

Lifewater International Ugandan WASH Curriculum // 8 two.

AVMA LIFE BRANDING

Rebranding a personal insurance network specifically designed to meet the needs of veterinary professionals.

The American Veterinary Medical Association (AVMA) approached 88 Brand Partners for assistance rebranding not only their primary organization, but also their two insurance trusts. The third in the series of rebranding projects, AVMA GHLIT offers personal insurance plans— particularly in the areas of disability, life, vision and dental—that are specifically catered to the unique needs of veterinarians. After terminating their health insurance arm—the “H” in GHLIT— the trust was seeking a name change as well as a modernized branding system that would offer flexibility for growth heading into the future.

CLIENT // AVMA GHLIT (Group Health and Life Insurance Trust) AGENCY // 88 Brand Partners ROLE // Art Director TEAM // Adrian Rosales, Marco Siegel-Acevedo, Bryan Simkin, Olivia Thomson AVMA LIFE Branding // 9 1 // PRODUCING THE INITIAL inspiration my layout concepts for testing CONCEPTS FOR TESTING

GROUP DISABILITY LONG-TERM DISABILITY INSURANCE RATES Premiums shown here are based on the member’s age at the time of issue. Renewal premiums do not increase Guided by results from a collaborative workshop with a group of AVMA GHLIT clients and INSURANCE with age. Waiting Period We have you covered for Learn more about plans & constituents, the 88 Brand Partners team developed five distinct conceptual directions for the 30 DAYS 90 DAYS 180 DAYS basic protection packages UNDER 31 $11 $9 $8 new brand to test during the Annual AVMA Convention in July 2015. This was a particularly 31-40 $13 $11 $10 EVERY STAGE $ $ $ 41-50 17 14 13 challenging task because each conceptual brand needed to complement and coexist with the PROTECT YOUR EARNING POWER 51-60 $23 $18 $16 Ferum haruntorest, sequia solo volorporum, comni illa velit, volesequo doluptae num aut qui quam ma doluptu 61-65 $36 $29 $25 OF YOUR LIFE sdanducimo ma nonempo ritiosto cus, cum git et, qui tem il iuntior alis doluptature id mincid mos iligenimaio 66+ $48 $40 $35

new parent AVMA brand and the new AVMA PLIT sister brand, while also providing a clearly per $100 of Monthly Benefit* Semi-Annual Premium voluptibus ant, corerit verspelicia conem quos molu- picimin poribusam reiumquae plabo. Nem eum ulparum Ferum haruntorest, sequia solo volorporum, comni illa velit, voles ye ressitia evenihil in cust et qui quos commo dolori odi CHOOSE OPTIONS TO CUSTOMIZE YOUR separate point-of-view. I was tasked with the development of the “family” concept. Inspired by equo doluptae num aut qui quam ma doluptu sdanducimo ma lorem cullupt iorestio. Nam num samus erum debitatiatur DISABILITY COVERAGE** nonempo ritiosto cus, cum. Git et, qui tem il iuntior alis doluptature id mincid mos iligenimaio voluptibus ant, corerit verspelicia conem quos aperro quia voloribus alit acepedias doluptatur? Quiscie • Ferum haruntorest, sequia solo volorporum, comni illa the concept of a bird’s nest—a visual that is made of separate parts and provides protection molupicimin poribusam reiumquae plabo. Nem eum ulparum Bus nihilla ceperiost velit, volesequo doluptae num aut qui quam ma doluptu quas quia debissi doluptatibus ate earchilibus. sdanducimo ma nonempo ritiosto cus, PROTECTING YOUR INCOME FOR THE LONG TERM • Git et, qui tem il iuntior alis doluptature id mincid mos plictaquos adio voluptatia vel iusantiunt. Sed magnimili- iligenimaio voluptibus ant, corerit verspelicia plabo. and security—I created a warm, progressive and inviting system that depicted veterinarians in a bus solum rest, omnimus, am, que volupta tquiatibus, es • evenihil in cust et qui quos commo dolori odi cullupt Visit avmalifeandtrust.org or call acerestrumet aut endignam voluptaquis et alic tem alia iorestio. Nam facium ilia isseria nonsent exerum simus 800.621.6360 to get a quote today! dem. Agnimporibus vol Is esci odis praectenecto eatem exerciisiIbus a dipsam fugit labore explign imoloritis holistic manner. iur, enecerum Te nia quatis enihit expero que conecatur ex et experumque sa vitae. Nequiam, sum aligendae. il soluptat es nonet vid quo cum qui doluptaspis eum hili- iuntior alis doluptature gen dentium veliqui consequi conecusa sanisime elendis inveliqui coreptia conectium dolorisqui untem Ibus et pel ipicius, toreprae vollit que doluptae isque auditatemo ei Demporatecat. Dusam acepra dolore cus sa soluptaqua- ti volore rerum fugiam assitat ionemporera doluptum labora doloriossed quiatem que la quas enima aut quiam doles doluptatio. Sanduci iscimus Borem vid Henihit in custem explate delit, sum dolor modi voluptati sinis eos

Disability coverage DESIGNED TO PROTECT YOUR WAY OF LIFE

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AVMA LIFE Branding // 10 2 // DEVELOPING THE WARM, logotype iconography MODERN SYSTEM

After testing was conducted, we learned that 22 out of 38 veterinary respondents of a variety of ages, genders and specializations selected my family-oriented system as the most favorable of the five options presented. I used the specific feedback from the focus groups to develop a new system that was heavily anchored in the initial concepts I had proposed, staying true to my original aesthetic presentation and maintaining the sense of warmth and modernization that made it successful. Additionally, the name made its official transition to AVMA LIFE from AVMA GHLIT. color palette photography

The typefaces were borrowed from both the mother and sister brand to maintain visual consistency among the family. The color palette was designed to be flexible, bold and inviting, with a warm red-orange as the primary color, supported by a chartreuse, light blue, cream, and purple-black. This palette helped differentiate the new AVMA LIFE from the other two brands, while allowing it to coexist with them.

Our photographic approach was to tell the work/life narrative of our target audience— veterinarians—in order to better distinguish AVMA LIFE as the only personal insurance network specifically tailored to meet their needs. One veterinarian would be photographed in a variety of slice-of-life scenes, intending to tell a well-rounded story in each communication. I had the opportunity to travel to Nashville in December 2015 to assist with the AVMA LIFE photo shoot, and some photo selects from this shoot can be seen at right. typography

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AVMA LIFE Branding // 11 3 // PRODUCING THE COMMUNICATIONS GROUP 10/20-YEAR LEVEL TERM LIFE INSURANCE

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BECOME DISABLED of DisabilityAge Using the angular visual language established in my initially tested concept, I worked to apply BEFORE RETIREMENT of lower costs or improved coverage. The Program is 65% OF ADULTS DON’T HAVE Amount of Benefits Received underwritten by New York Life Insurance Company, one coverage PROPER DISABILITY COVERAGE of the industry’s most respected names. New York Life the new system across all communications, both print and online. The rollout work included Insurance Company (NY, NY 10010), the underwriter, for wherever your life and veterinary AVMA LIFE has received the highest possible ratings for fi nancial 85% strength currently awarded to any life insurer by all career take you. 72% A new name, a new look, all with the same coverage and the same commitment to the four major rating agencies including Moody’s Investor a series of print advertisements, collateral, a responsive microsite, launch video and a trade veterinary community. Meet your new AVMA LIFE at Booth #1710 in the Gaylord Service (Aaa), Standard & Poor’s (AA+), Fitch Ratings 41% 23 Palms Resort & Convention Center. (AAA), and A.M. Best (A++).* 12% Access the only personal insurance netor designed for and y STATE VMAS WILL HELP show booth to be utilized for years to come. The final result was dynamic and engaging and YOU SECURE COVERAGE VALUABLE BENEFITS. REMARKABLE SERVICE. veterinarians. our needs and our epertise help us develop the plan OVER 37 MILLION AMERICANS ARE CLASSIFIED AS Learn about the process that inspired this exciting Life sometimes throws you a curve at the most thats right for you. ur group insurance products include DISABLED; ABOUT 12% OF THE TOTAL POPULATION evolution at MyAVMALife.com unexpected times. You can’t always see what’s coming embodied the changing landscape in the veterinary industry. • Long-Term Disability* • Hospital Indemnity* around the bend. To our current participants* • Short-Term Disability* • Critical Illness* PUTTING YOUR NEEDS FIRST Your policy and coverage** are not changing, and you can expect the same dedicated • Student Life + Disability + • Supplemental Disability for Since 1957, the AVMA GHLIT has provided members support you’ve grown to depend on from us. Rabies Protection* Educational Expenses* with coverage you can trust. That’s because AVMA For more information about policies*, • Professional Overhead Expense* • Long-Term Care LONG-TERM DISABILITY INCOME INSURANCE As a self-rated participating program, charges to members are more than just program participants – • Basic Protection Package* • Dental + Vision If you suddenly could not practice due to a disability, members are based on the claims experience of AVMA they’re in charge. Nine Trustees, all AVMA Members, visit AVMALife.org or call 00.1.0 Once the system was established, I worked with junior designer Olivia Thomson to create the • Family Group Life* • Health Insurance Exchange what would happen to your income? How long could members and their families – no outside groups. and one AVMA Liaison Trustee, supervise the program • Level Term Life* your savings last? We believe Long-Term Disability and its professional operating staff and provide overall Income Insurance is the foremost coverage a practicing YOU MAY ALSO RECEIVE A RESIDUAL BENEFIT direction. In addition, the Trustees act as a Review professional should consider. The Long-Term Disability When you resume your practice or enter a new Board, should a member ever experience a problem brand guidelines. These guidelines are intended to protect the integrity of the brand elements ** For more information about policies, coverage, combined with our Basic Protection Package occupation after a covered disability, you may find your with the insurance program. You can think of it as visit AVMALife.com or call 00.1.0 helps guard against debt, depleted savings and earnings are not what they once were. However, even having a “Board of Directors” that puts your needs fi rst. disruption of your family’s living standard. The program when your Long-Term Disability benefits have stopped, The Program is designed to save members money. and ensure a consistent usage of the brand elements. is also designed to help save you money. You can think you may be able to offset your lower income by receiving *Underwritten by New York Life Insurance Company (NY, NY 10010) on Policy Form GMR. All plans may not be available in all states. of it as having a “Board of Directors” that puts your a Residual Benefit. The Trustees also act as a Review **Including plan details such as exclusions, limitations, rates, eligibility, and renewal provisions. Must reside in the United States and be a legal resident to be eligible for AVMA LIFE coverage. This marketing material is not intended for use in NM. needs first. You’ll benefit from the group purchasing Board should a member ever experience a problem with *Underwritten by New York Life Insurance Company (NY, NY 10010) on Policy Form GMR. All plans may not be available in all states. power of thousands of veterinarians across the country. the insurance program. * including features, costs eligibility, renewability exclusions and limitations. **Including plan details such as exclusions, limitations, rates, eligibility, and renewal provisions. Must reside in the United States or Puerto Rico and be a legal resident to be Underwritten by New York Life Insurance Company (NY, NY 10010) on policy form GMR eligible for AVMA LIFE Trust coverage. This marketing material is not intended for use in NM. FPO

GROUP DISABILITY INCOME INSURANCE

“When you’re working in a field as unique as ours, it’s reassuring to know I have disability insurance that’s tailored for veterinarians. AVMA LIFE answered all my questions and made sure I had the right coverage based on my line of work.” access - Dr. Samuel Martin your financial peace of mind.

LOREM IPSUM DOLOR HEADLINE The Disability Insurance That’s Only For Veterinarians Since 1957, The American Veterinary Medical Associa- tion Group Health and Life Insurance Trust (AVMA GH- LIT) has made available to members like you, coverage secure you can trust. This group health and life insurance trust eery stage of your life wit te elp of eterinarian program is tailor-made for veterinarians, by veteri- designed group leel term life insurance. narians. Members of the program are more than just participants – they’re in charge. Nine Trustees, all AVMA Members, and one AVMA Liaison Trustee, supervise the program and its professional operating staff. They give Lorem ipsum dolor sit amet, consectetur accumsan sapien. estibulum ut fringilla the plan direction, to be sure the benefits are the ones b e n e fi t from our veterinarian team’s adipiscing elit. In et accumsan sapien. ex. ellentesue mollis nib id lectus you and your family most desire. The Trustees also act estibulum ut fringilla ex. ellentesue interdum auctor. Lorem ipsum dolor sit as a Review Board should a member ever experience a wealth of knowledge. mollis nib id lectus interdum auctor. amet, consectetur adipiscing elit. problem with the insurance program. You can think of CURRENT LONG-TERM DISABILITY INSURANCE RATES it as having a “Board of Directors” that puts your needs Premiums shown here are based on the member’s age at Mauris mollis tristiue nunc ut cursus. uspendisse ac mollis lectus. first. The program is also designed to help save you the time of issue. Renewal premiums do not increase Our Hospital Indemnity Plan provides extra cash when you may need it most - onec lacus urna, tincidunt non massa money. You’ll benefit from the group purchasing power with age. during covered hospitalizations. Whether your stay is for outpatient surgery, an itae, congue eleifend mauris. Morbi at of thousands of veterinarians across the country. As a elective procedure or an emergency operation, the Hospital Indemnity Plan may “AVMA LIFE not only gave self-rated participating program, charges to members are Waiting Period malesuada nulla. onec eros mi, imperdiet provide extra money that you can use however you choose. based on the claims experience of AVMA members and el arius id, condimentum enenatis me the answers I needed, their families – no outside groups. When funds exceed 30 DAYS 90 DAYS 180 DAYS turpis. Nunc tortor ex, bibendum non they opened my eyes to expenses, that money is returned to participants in the UNDER 31 $11 $9 $8 semper placerat, feugiat at lectus. Maecenas form of lower costs or improved coverage. The program For more information about policies*, the value of a personal is underwritten by New York Life Insurance Company, metus orci, paretra feugiat ultricies at, $13 $11 $10 visit AVMALife.org or call 00.1.0 insurance network tailored one of the industry’s most respected names. New York 31-40 ultrices ut mauris. usce lorem sem, rutrum Life Insurance Company (NY, NY 10010). $ $ $ eget est eu, ornare paretra mauris. uis to veterinarians.” 41-50 17 14 13 eget ultricies ante. onec nulla lorem, 51-60 $23 $18 $16 dignissim non eros eu, dictum tincidunt odio. Integer sit amet magna libero. Nunc 61-65 $36 $29 $25 r. ara ell itae iaculis dui. Lorem ipsum dolor sit 66+ $48 $40 $35 amet, consectetur adipiscing elit. In et per $100 of Monthly Benefit* Semi-Annual Premium

*Including features, costs eligibility, renewability exclusions and limitations

* including features, costs eligibility, renewability exclusions and limitations. Underwritten by New York Life Insurance Company (NY, NY 10010) on policy form GMR

AVMA LIFE Branding // 12 responsive microsite // myavmalife.org

brand guidelines book

AVMA LIFE Branding // 13 trade show booth

AVMA LIFE Branding // 14 AVMAproduct video LIFE storyboards VIDEO: STUDENTS (90–110 SECONDS)

securing your future Disability Income

OPENING: Video opens on a white screen. Logo fades onto the GRAPHICS: Green angle flashes in and words appear and GRAPHICS: Angles usher in video clips of young male GRAPHICS: Orange angle overtakes the video, and a line screen, then the separation bar and “Disability Income” follows. gradually get larger. Angle continues to flow slowly as VO plays. veterinarian at work. drawing of a marathon runner draws in. The figure appears to run and the lines vibrate as the VO rolls. VO: GETTING COVERED BY AN AVMA LIFE DISABILITY VO: THE INVESTMENT YOU’RE MAKING IN YOUR EDUCATION VO: AS DR. JAKE TAYLOR, A RECENT VETERINARY SCHOOL INCOME POLICY IS MORE THAN JUST PROTECTING AND CAREER… IT’S SECURING YOUR FUTURE. GRADUATE, FOUND OUT, THE FUTURE CAN COME A LITTLE VO: THIS WAS A SHOCK FOR HIM—HE HAD BEEN IN NEAR- (CONT’D) FASTER THAN YOU EXPECT. JUST AFTER STARTING HIS PERFECT HEALTH, RUNNING MULTIPLE MARATHONS FIRST JOB POST-INTERNSHIP, DR. TAYLOR WAS DIAGNOSED DURING VETERINARY SCHOOL. WITH PSORIATIC ARTHRITIS.

the importance of getting covered sooner

GRAPHICS: Triangles transition. Blue angle dominates the GRAPHICS: Angles usher in video clip of young male GRAPHICS: Triangles transition. Green angle dominates the GRAPHICS: Triangles transition into a plain white screen. A screen and a graduation cap draws in. veterinarian at home eating pizza. screen and words fade onto screen. house, bill and cross (symbol for health) draw themselves in.

VO: UNFORTUNATELY, DISABILITY INCOME INSURANCE HAD VO: DR. TAYLOR’S CONDITION NOW PREVENTS HIM FROM VO: AND EVEN THOUGH HIS PROGNOSIS HAS IMPROVED VO: “I KNOW WHEN YOU ARE GRADUATING VETERINARY BEEN THE LAST THING ON HIS MIND WHEN GRADUATING, PERFORMING MANY OF THE TASKS AT WORK THAT HE AND HE’S AGAIN PARTICIPATING IN MARATHONS, DR. SCHOOL THERE ARE MANY DIFFERENT THINGS ON YOUR SO HE DIDN’T BUY PROTECTION WHEN IT WAS OFFERED USED TO COMPLETE WITH EASE, AND HE FEARS OF TAYLOR WISHES HE HAD RECOGNIZED THE IMPORTANCE MIND AND YOUR INCOME IS LIMITED, ESPECIALLY IF TO HIM. SOMEDAY NOT BEING ABLE TO WORK AT ALL. OF GETTING COVERED SOONER. PURSUING AN INTERNSHIP, (CONT’D)

AVMA LIFE Branding // 15 three.

THE POPCORN FACTORY CATALOGS & PHOTOGRAPHIC ART DIRECTION

Giving a fresh new look to a tried-and-true marketing tactic: the catalog.

The Popcorn Factory, a premium food gifting brand, and 88 Brand Partners began their collaboration in mid-2014. After a year as the lead designer and production artist on the client, I was promoted to Art Director and made it my personal mission to refresh and elevate the look and feel of the brand’s catalog layouts and product photography for web and print. I wanted to give the brand a more sophisticated, sleek look through the implementation of standardized layouts, streamlined typography, clean and progressive product styling and an integration with digital media in order to help it best outshine its competitors in the premium food gifting space.

As part of my role, I was expected to coordinate and manage the entire process, from strategic sales and forecast-led pagination plans to shot list development, on-set photographic direction and the management of a large team and client contacts.

CLIENT // The Popcorn Factory AGENCY // 88 Brand Partners ROLE // Art Director TEAM // Kristen Coconis (designer), Kathy Baker (food stylist), Jill Enderle (prop stylist), Debbi Van Kirk (photographer), Rich Balsitis (retoucher) The Popcorn Factory Catalogs & Photographic Art Direction // 16 1 // FACILITATING THE PROCESS FALL & HALLOWEEN 2016 THE POPCORN FACTORY

A major part of my role for this brand was the organization and art direction of several extended photo shoots, at which I was responsible for art directing and coordinating the photography of seasonal and year-round products for both the printed catalogs and the web. During these shoots, I coordinated and managed a team consisting of a photographer, photographic HALLOWEEN STRIPE SNAKE SKIN MARKETCOLLECTION NAME retoucher, food stylist, prop stylist and graphic designer. To keep all parties on the same page BASKET - $39 TOTE - $49 pick-a-fill throughout shoots that spanned 4-7 weeks, I prepared a detailed master document, complete HEADLINE with sketches, styling notes, retouching notes, and guidelines for photography. HERE

Write about the PAF program. Mos dust, aut ut acessin rem ullaborae as ellanti sequiaspere, quae. Am HALLOWEEN BATS rem esenden daeribe rempos abo. Fuga. Et inulles HAUNTED HOUSE dolupturia velit experum, simil ius cus doluptiis sunt TOWER - $39 OPPOSITES GIFT BOX omnistio. Nam eum ra dolorum quibus magnatia secondary iduciatiae. HEADLINE (SET OF 2) - $34 2-GALLON TINS P84211 | Butter | $32 P84212 | Cheese | $34 HERE P84213 | Caramel | $44 P84214 | White Cheddar | $34 SQUARE EMBOSSED STRIPE FOLD DOWN P842212 | Butter & Cheese | $34 A | PRODUCT HEADLINE P842213 | Butter & Caramel | $36 TIN- $20 BOX- $32 Source Sans Light. We fill the elegant willow basket P842214 | Butter & White Cheddar | $34 with Mini Pixies®, Double Twist Caramels and six flavors P842223 | Cheese & Caramel | $39 of carameltastic popcorn love: Drizzled Caramel, P842234 | Caramel & White Cheddar | $39 S’Mores, Toffee Caramel & Sea Salt, Caramel, Caramel Apple and Almond Pecan Corn. SUGAR-FREE 2-GALLON TINS Basket serves 4-6. 2 lb 9.7 oz. L84218 | Sugar-Free Caramel | $44 B158405 | $65 L842218 | Butter & Sugar-Free Caramel | $36 L842248 | White Cheddar & Sugar-Free Caramel | $39 B | PRODUCT HEADLINE new! 3.5- GALLON TINS Source Sans Light. We fill the elegant willow basket P84311 | Butter | $36 with Mini Pixies®, Double Twist Caramels and six flavors P84312 | Cheese | $39 of carameltastic popcorn love: Drizzled Caramel, S’Mores, Toffee Caramel & Sea Salt, Caramel, Caramel % P84313 | Caramel | $49 BAT BOX WITH FOLD Apple and Almond Pecan Corn. Peanut Butter, 20 OFF P84314 | White Cheddar | $39 OUT WINGS- $15 2-GAL SNACK P843212 | Butter & Cheese | $39 Caramel, Chocolate, Candy, Cotton Candy, Jelly YOUR ORDER OF $40 OR MORE P843213 | Butter & Caramel | $42 Beans, Dark Chocolate. Basket serves 4-6. 2 lb 9.7 oz. ASSORTMENT TIN - Use Offer Code XYZ123 | Expires 10.31.16 P843214 | Butter & White Cheddar | $39 B158405 | $65 $39 P843223 | Cheese & Caramel | $44 P843234 | Caramel & White Cheddar | $44 C | PRODUCT HEADLINE new! Source Sans Light. We fill the elegant willow basket 6.5-GALLON TINS with Mini Pixies®, Double Twist Caramels and six flavors P84011 | Butter | $49 of carameltasticA popcorn| PRODUCT love: Drizzled HEADLINE Caramel, F | PRODUCT HEADLINE new! ® ® P84012 | Cheese | $52 S’Mores, ToffeeSource Caramel Sans Light.& Sea WeSalt, fill Caramel, the elegant Caramel willow basket with Mini Pixies, Double Twist Source Sans Light. We fill the elegant willow basket with Mini Pixies, Double Twist P84013 | Caramel | $63 Apple and AlmondCaramels Pecan and Corn. six flavors of carameltastic popcorn love: Drizzled Caramel, S’Mores, Caramels and six flavors of carameltastic popcorn love: Drizzled Caramel, S’Mores, P84014 | White Cheddar | $52 Basket serves 4-6.Toffee 2 lb Caramel9.7 oz. & Sea Salt, Caramel, Caramel Apple and Almond Pecan Corn. Toffee Caramel & Sea Salt, Caramel, Caramel Apple and Almond Pecan Corn. P840212 | Butter & Cheese | $52 B158405 | $65Basket serves 4-6. 2 lb 9.7 oz. Basket serves 4-6. 2 lb 9.7 oz. P840213 | Butter & Caramel | $56 B158405 | $65 B158405 | $65 P840214 | Butter & White Cheddar | $52 D | PRODUCT HEADLINE P840223 | Cheese & Caramel | $59 Source Sans Light.B | PRODUCT We fill the elegant HEADLINE willow new!basket ® P840234 | Caramel & White Cheddar | $59 with Mini PixiesSource®, Double Sans Twist Light. Caramels We fill the and elegant six flavors willow basket with Mini Pixies, Double of carameltasticTwist popcorn Caramels love: and Drizzled six flavors Caramel, of carameltastic popcorn love: Drizzled Caramel, S’Mores, ToffeeS’Mores, Caramel Toffee & Sea CaramelSalt, Caramel, & Sea Salt,Caramel Caramel, Caramel Apple and Almond Pecan Apple and AlmondCorn. PecanPeanut Corn. Butter, Peanut Caramel, Butter, Chocolate, Candy, Cotton Candy, Jelly Beans, Dark Caramel, Chocolate,Chocolate, Candy, Pixies, Cotton Buttercream, Candy, Jelly Drizzled, Popcorn, Cheese, Butter, Caramel, Callout about personalization, Callout driving the consumer to Beans, Dark Chocolate,Candy, Sweets. Pixies, Basket Buttercream, serves 4-6. Drizzled, 2 lb 9.7 oz. icon social media, or web driver goes here... the Popcorn page (2-3) to see Popcorn, Cheese,B158405 Butter, | Caramel, $65 Candy, Sweets. Lorem ipsum dolor sit amet. the tin designs, 3- and 4-way Basket serves 4-6. 2 lb 9.7 oz. PUMPKIN SNACK combinations and the sizes. B158405 | $65E | PRODUCT HEADLINE BAT AND PUMPKIN ® BOX - $20 We fill the elegant willow basket with Mini Pixies, Double Twist Caramels and six TREAT SACKS - $32 E | PRODUCTflavors HEADLINE of carameltastic popcorn love: Drizzled Caramel, S’Mores, Toffee Caramel & We fill the elegantSea Salt, willow Caramel. basket with Mini Pixies®, Double Twist CaramelsBasket serves and 4-6. six flavors 2 lb 9.7 of oz. carameltastic popcorn love:B158405 Drizzled Caramel, | $65 S’Mores, Toffee Caramel & Sea Salt, Caramel. Basket serves 4-6. 2 lb 9.7 oz. 32 ThePopcornFactory.com B158405 | $65 800.541.2676 33

F | PRODUCT HEADLINE We fill the elegant willow basket with Mini Pixies®, Double Twist Caramels and six flavors of carameltastic popcorn love: Drizzled Caramel, S’Mores, Toffee Caramel & Sea Salt, Caramel. We fill the elegant willow basket with Mini Pixies®, Double Twist Caramels and six flavors of carameltastic popcorn love: Drizzled Caramel, S’Mores, Toffee Caramel & Sea Salt. Basket serves 4-6. 2 lb 9.7 oz. B158405 | Bat Treat Sack | $34 B158405 | Pumpkin Treat Sack | $34 02 ThePopcornFactory.com 800.541.2676 07

The Popcorn Factory Catalogs & Photographic Art Direction // 17 2 // UPDATING THE PHOTOGRAPHY & PRODUCT STYLING

When I earned the lead Art Director role, I was determined to update the photography to make it simpler, cleaner, and ultimately increase the sophistication of the brand. I pushed the client toward full-page beauty shots, environmental elements, tighter crops, more standardized product arrangements, and dramatic lighting to elevate the brand image.

All images shown are from the Fall & Halloween 2016 catalogs.

The Popcorn Factory Catalogs & Photographic Art Direction // 18 3 // DEVELOPING THE NEW CATALOG LAYOUT

In accordance with the image refresh, the design needed a bit of a boost—for efficiency as well as visual appeal. I started by selecting a new typeface combination to refresh the typography we had previously inherited from the client’s old catalog design team. I continued the process by cleaning up the styling of the product copy, standardizing the catalog color palette, introducing new visual cues, refreshing the layout for the order form page, and introducing a “yum” flavor profile spread to showcase the wide variety of popcorn flavors offered.

fall & halloween 2016 covers & layouts

The Popcorn Factory Catalogs & Photographic Art Direction // 19 holiday 2016 covers & layouts

The Popcorn Factory Catalogs & Photographic Art Direction // 20 four.

EASTLAND DISASTER HISTORICAL SOCIETY BRANDING

Preparing a Chicago nonprofit for a banner 100th anniversary year.

On July 24, 1915, the S.S. Eastland capsized in the Chicago River while it was still tethered to the dock, killing 844 people. To this day, the Eastland Disaster remains Chicago’s largest loss- of-life disaster, and in 1997, sisters Barbara Wachholz and Susan Decker co-founded a non- profit organization to commemorate and honor those who were affected by this great tragedy. In early 2015, just under 100 years after the disaster, 88 Brand Partners took on the Eastland Disaster Historical Society (EDHS) as its pro-bono account, developing a brand system, website, and communications to help the nonprofit gain traction during its anniversary year and beyond.

CLIENT // Eastland Disaster Historical Society AGENCY // 88 Brand Partners ROLE // Lead Designer TEAM // Marco Siegel-Acevedo, Andy Yamashiro, Bryan Simkin Eastland Disaster Historical Society Branding // 21 1 // RESEARCHING THE DISASTER inspiration my logo concept AND ESTABLISHING THE MOOD

After the project kickoff, the team and I began feverishly researching the Eastland Disaster and its role in Chicago history. As we dug into the archives and got a better sense of the disaster and its repercussions throughout the city, we started to gather a large file of inspiration photos for the identity as well as the 100th year commemoration events on the weekend of July 24, 2015.

Each member of the design team developed initial logo concepts to present to the client. Mine is shown at right and was intended to be a departure from their existing logo, which featured the boat as its key visual element.

Eastland Disaster Historical Society Branding // 22 2 // CREATING THE BRAND IDENTITY final logo color palette

After presenting 3 logo options to the client, we settled on the mark predominately created by Marco Siegel-Acevedo—an “E” that appears to be sinking.

Moving forward with a smaller team, we began fleshing out the details of the brand system. The typography used throughout the system was chosen to evoke the typography found on period vessels, particularly the specific face found on the S.S. Eastland. The primary color palette, consisting of a light blue and slightly rusty red, was selected to be reminiscent to photography those found in the Chicago flag. This directly tied the disaster back to Chicago, preserving its historical significance within the city. Finally, evoking a sensibility from old newspapers of the era, we used strong horizontal lines to break up sections of copy in communications and on the website. Red headlines were sandwiched between two blue horizontal bars to serve as a further tie to the Chicago flag. typography All photography remained black and white, even modern imagery, to serve as a nod to the photography at the time of the disaster. METRONIC SLAB PRO BOLD ABCDEFGHIJKLNOPQRSTUVWXYZ abcdefghijklmnopqrstuvwxyz 1234567890

ADELLE REGULAR ABCDEFGHIJKLNOPQRSTUVWXYZ abcdefghijklmnopqrstuvwxyz 1234567890

Eastland Disaster Historical Society Branding // 23 3 // DEVELOPING THE BRAND COMMUNICATIONS

Chicago History Museum 1601 N. Clark St. Chicago, IL 60614

Dear Ms. Smithson:

Sed ut perspiciatis unde omnis iste natus error sit voluptatem accusantium doloremque laudantium, totam rem aperiam, eaque ipsa quae ab illo inventore veritatis et quasi architecto beatae vitae dicta sunt explicabo. In order to prepare EDHS for their anniversary year and beyond, we agreed to redesign Nemo enim ipsam voluptatem quia voluptas sit aspernatur aut odit aut fugit, sed quia consequuntur magni dolores eos qui ratione voluptatem sequi nesciunt. Neque porro quisquam est, qui dolorem ipsum quia dolor sit amet, consectetur, adipisci velit, sed quia non numquam eius modi tempora incidunt ut labore et dolore and produce a variety of communications as part of our pro-bono project. These elements magnam aliquam quaerat voluptatem. Ut enim ad minima veniam, quis nostrum exercitationem ullam corporis suscipit laboriosam, nisi ut aliquid ex ea commodi consequatur? Quis autem vel eum iure reprehenderit qui in ea voluptate velit esse quam nihil included a brochure, press kit, podium banners, freestanding banners, event booklet molestiae consequatur, vel illum qui dolorem eum fugiat quo voluptas nulla pariatur.

Dicta sunt explicabo. Nemo enim ipsam voluptatem quia voluptas sit aspernatur aut odit aut fugit, sed quia consequuntur magni dolores eos qui ratione voluptatem sequi nesciunt. Neque porro quisquam est, qui templates and brand stationery. dolorem ipsum quia dolor sit amet, consectetur, adipisci velit, sed quia non numquam eius modi tempora incidunt ut labore et dolore magnam aliquam quaerat voluptatem.

Nemo enim ipsam voluptatem quia voluptas sit aspernatur aut odit aut fugit, sed quia consequuntur magni dolores eos qui ratione voluptatem sequi nesciunt. Neque porro quisquam est, qui dolorem ipsum quia dolor

THEIR STORY. OUR HISTORY.

LOST ON THE LAKES RIVER DIVE GREAT LAKES SHIPWRECKS: STORMS AND STORIES EXHIBIT Lost on the Lakes exhibit (8 mos.) at the Berrien County NEW IDENTITY & LOGO Historical Society, Michigan. Viewed by nearly 7,500 people. OUR MILESTONES Fifteen divers perform an archaeological/ FAMILY NIGHT EASTLAND: A NEW MUSICAL Great Lakes Shipwrecks: Storms and Stories exhibit (12 months) at the Grand historical dive into the Chicago River at Rapids Public Museum, Michigan. the site of the Eastland Disaster. EASTLAND DISASTER HISTORICAL SOCIETY Eastland: A New Musical Award- 85TH ANNIVERSARY FROM 1997–2017 winning musical performance that weaves a tapestry of working class stories and colorful characters, giving EASTLAND DISASTER voice to the victims and heroes of that MARKER REDEDICATION fateful day. Produced and performed at MEMORIAL WTTW DOCUMENTARY the Tony Award-winning Lookingglass The Eastland Disaster Memorial, a permanent outdoor SEARCH ENGINE REGISTRATION Theatre in Chicago. The Eastland Disaster, an hour-long feature documentary on Historical Marker rededication (Wacker Drive) INSIDE THE BEARS exhibit and memorial at Bohemian National Cemetery. Chicago Stories with PBS/WTTW-11’s John Callaway. Seen by with the Illinois State Historical Society. DOCUMENTARY thousands, and continues to be rebroadcast several times per year. Winner of two regional Tony Awards. Featured program on Inside the Bears television THE RIVER’S EDGE ARCADIA BOOK PUBLISHED program regarding George ‘Papa Bear’ Halas’s connection to the Eastland Disaster. The River’s Edge: permanent historical TH 501(C)(3) Authored a photo essay book, The Eastland Disaster, with 90 ANNIVERSARY presence with the City of Chicago. WEBSITE LAUNCHED Arcadia Publishing. Available at major bookstores nationwide. BOARD OF DIRECTORS

1997 1998 1999 2000 2001 2002 2003 2004 2005 2006 2007 2008 2009 2010 2011 2012 2013 2014 2015 2016 2017

CORPORATE PROGRAM 15TH ANNIVERSARY OF EDHS TITANIC/EASTLAND EXHIBIT MORTON COLLEGE EXHIBIT 100TH ANNIVERSARY The Hawthorne Works Museum, including the CORPORATION Titanic/Eastland Exhibit THE SINKING OF THE EASTLAND ORGANIZED (12/30/98) (8 months) at the Museum Eastland Disaster, with Morton College, Cicero. of Science and Industry. PASSENGER LIST PUBLISHED Eastland Disaster portion The Sinking of the Eastland: America’s Forgotten Tragedy book of the exhibit was declared with author Jay Bonansinga. Available at major bookstores. EASTLAND: Published the first authoritative list of passengers who “the highlight of the entire A NEW MUSICAL were aboard the S.S. Eastland in 1915 when it rolled into exhibit” (Chicago Tribune, the Chicago River. The comprehensive list took over 15 CHICAGO CENTURY SOUNDTRACK ON CD February 25, 2000), and was toured by more than 800,000 WACKER DRIVE years of research to construct, and is the first and only HAWTHORNE WORKS visitors. Winner of Illinois State Superior Achievement Eastland: A New Musical soundtrack available on CD. purposeful Eastland passenger list available to the public. Chicago Century TV program with ABC’s Ron Magers. HISTORICAL BANNER ANNUAL EXCURSION EDHS IS CONCEIVED Seen by thousands. Award in public programming and exhibitions. AMERICA’S GREAT AND PICNIC REID MURDOCH Historical banner (on Wacker Drive) with the Laccus. Aruptamus ot lorem ipsum dolor MARITIME DISASTER Chicago Department of Transportation and The Hawthorne Works Annual Excursion and Picnic, sequibus et dolor iducia dolupta sandentem CENTER DISPLAY Chicago Parks & Recreation. a permanent outdoor exhibit in Washington Park, America’s Great Maritime Disaster exhibit (12 months) at the ditatur sunt lique diorum et dolorum vent Michigan City, Indiana. MEMBERSHIPS Michigan Maritime Museum. Winner of Illinois State Superior The permanent photo essay at the Reid Murdoch OFFERED Achievement Award in public programming and exhibitions. Center with Friedman Properties.

Eastland Disaster Historical Society Branding // 24 4 // REFRESHING THE WEB APPEARANCE

I was the sole designer tasked with the layout of the new, responsive EDHS website. Using the simple newspaper-esque system created for print communications as a starting point, I sought to develop a clean and easily navigable responsive interface that allowed viewers to easily access information about the Eastland Disaster from anywhere.

Eastland Disaster Historical Society Branding // 25 flats of website pages

THE HISTORY THE PEOPLE NEWS GET INVOLVED 100TH ANNIVERSARY

THE HISTORY THE PEOPLE NEWS GET INVOLVED 100TH ANNIVERSARY THE HISTORY THE PEOPLE NEWS GET INVOLVED 100TH ANNIVERSARY

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“THE 844:” JAMES WAS A CHICAGO CAB DRIVER THE HISTORY THE PEOPLE NEWS GET INVOLVED 100TH ANNIVERSARY “THE 844:” JOSEPH WENT WITHOUT HIS BROTHER EDWARD

“THE 844:” THE COX SISTERS’ FATE THE HISTORY THE PEOPLE NEWS GET INVOLVED 100TH ANNIVERSARY NEW PARTNERSHIP WITH GET INVOLVED 88 BRAND PARTNERS SUPPORT THE EDHS THE CHICAGO TRIAL THAT NEVER WAS: THE EASTLAND DISASTER THE PASSENGERS CRIMINAL RETRIAL 2015 THE EASTLAND CREW “THE 844:” BLANCHE SET OUT WITH HER PICNIC BASKET THE EASTLAND DISASTER HISTORICAL SOCIETY preserves NEWS AND UPDATESTHE POLICEMEN JOIN THE 100 TH ANNIVERSARY “THE 844:” GEORGE WANTED TO the legacies of the thousands of people who were affected HEAR THE MUSIC THE FIREMEN BUILD THE COMMUNITY by the tragedy. We connect people today to the history of “THE 844:” MADE OUT THEIR WILLS the tragedy and to the stories of the thousands who were FOR FEAR OF DEATH SUBMIT INFORMATION MAKE A DONATION involved in Chicago’s greatest loss-of-life tragedy. Your NEW PARTNERSHIP WITH SECOND DISCOVERY OF EASTLAND support will enable us to continue sharing the stories. DISASTER ARCHIVED FILM LOCAT- 88 BRAND PARTNERS BECOME A MEMBER ED BY NIU GRADUATE Monday, March 16, 2015

FROM THE EXECUTIVE DIRECTOR: BECOME A CORPORATE PARTNER CHICAGO, ILLINOIS—EDHS is honored to REMEMBERING 100 YEARS NEW DISASTER FOOTAGE HAS EDHS is a 501(c)(3) not-for-profit organization, so your contribution is BEENTH UNCOVERED announce a new partnership with 88 Brand THE HISTORY THE PEOPLE NEWS GET INVOLVED 100 ANNIVERSARY Partners, a branding agency from Chicago. SUBSCRIBE TO OUR NEWSLETTER fully deductible to the extent allowed by law.

JOIN US FOR OUR 100TH ANNIVERSARY commemoration weekend, July 24-26, as we remember the ARCHIVE With the 100-year anniversary in July fast approaching, 2015 is proving to be a critical victims, survivors and heroes of the Eastland Disaster. Event Schedule year for EDHS and the history of the Eastland AMOUNT TAGS Disaster and Chicago. 88 Brand Partners READ MORE understands and honors the impact that the $30 $844 ($1 per victim) Eastland Disaster has had on many… $50 $1000 THE HISTORY $100 $1500 WHAT HAPPENED THE HISTORY THE PEOPLE NEWS GET INVOLVED 100TH ANNIVERSARY $250 $2500 ($1 per passenger) THE THE EDHS “THE 844:” BLANCHE $500 Other gift amount HISTORY PEOPLE NEWS SET OUT WITH HER WHAT HAPPENED EARLY ON THE MORNING of Saturday, July 24, 1915, a light rain PICNIC BASKET GIFT & PAYMENT INFORMATION Wednesday, March 11, 2015 EXCURSION & PICNIC fell. The air was filled with anticipation and excitement. Thousands gathered along the Chicago River for Western BORGHILD AMELIA Title CHICAGO, ILLINOIS—The following individuals THE EASTLAND DISASTER Electric’s fifth annual employee picnic. More than 7,000 EASTLAND DISASTER TH are amongst “The 844” who lost their lives in the AANSTAD First Name tickets had been purchased for the day-long festivities. 100 ANNIVERSARY COMMEMORATION Eastland Disaster on July 24, 1915. We remember: LOCATION Brennan, Joe (age 35); Fischer, Frederick George Last Name But the day quickly turned tragic... (0.75); Fischer, William (21); Hipple, Ada W. (age unknown); Hipple, Clifford Edward (7); Hipple, TIMELINE READ MORE Cora May (Mrs. John) (41); Hipple, Hazel Marie GROWING UP AS A YOUNG GIRL, Borghild Amelia Aanstad was taught to swim by her Address (13); Hoffman, Joseph M. (41); Hoffman… childhood pal, Ernie Carlson. Years later as a teenager, just five days shy of her 14th birthday, Borghild was on board the Eastland attending the Western Electric City THE RESPONSE employee picnic with her mother Marianne, her younger sister Solveig, and her THE S.S. EASTLAND, KNOWN AS THE “Speed Queen of the Great Lakes,” was part of uncle Olaf, a Western Electric employee. For this festive occasion, Borghild wore a fleet of five excursion boats assigned to take Western Electric employees, Country her pretty new Easter dress with her wide-brimmed straw hat. THE AFTERMATH families and friends across Lake Michigan to Michigan City, Indiana, for a day of WEEKEND OF JULY 24-26, 2015 THE PASSENGERS fun and fellowship. But the festivities were short-lived and quickly turned tragic. State/Province Em alique nimi, ium sitatec eptatur eptatur Em alique nimi, ium sitatec eptatur eptatur Em alique nimi, ium sitatec eptatur eptatur “THE 844:” GEORGE As Borghild and her family boarded the Eastland, her mother remarked that ‘’she sentiorepro omnihic te aut fugitas nitam sentiorepro omnihic te aut fugitas nitam sentiorepro omnihic te aut fugitas nitam did not like the feel of the ship.’’ Originally from Norway and having previous The Eastland, docked at the Clark Street Bridge, never left the Chicago River. WANTED TO HEAR rae porum cori con resequia erora comnist rae porum cori con resequia erora comnist rae porum cori con resequia erora comnist experience with many different boats, her mother had an understanding of boats Zip/Postal Code Tragedy struck as the ship rolled over into the river at the wharf’s edge. More th iberchicate dunt officae ctorum eum iberchicate dunt officae ctorum eum iberchicate dunt officae ctorum eum PLEASE JOIN US THIS SUMMER as EDHS hosts the 100 THE MUSIC and their stability in the water. inimusam, comnim volut audaess inimusam, comnim volut audaess inimusam, comnim volut audaess than 2,500 passengers and crew members were on board that day – and 844 people lost their lives, including 22 entire families. anniversary commemoration of Chicago’s greatest loss- Wednesday, March 4, 2015 THE TABLE BELOW CONTAINS KEY INFORMATION about Email Borghild and her family were on THEthe starboard PASSENGERS side of the Eastland when it the passengers who were on-board the S. S. Eastland. of-life tragedy. Individuals and families from around the capsized into the Chicago River. They were thrown into the water, but were in a Re-enter Email CHICAGO, ILLINOIS—The following are compartment where there was air. They could see the sky above them through WHAT HAPPENED You may search by name, portion of a name, or other THE PASSENGERS LATEST POST world who are personally connected to the tragedy will be amongst “The 844” Eastland Disaster victims the portholes. After her uncle OlafTHE ensured EASTLAND that she CREW was safe, Borghild was able Card Number gathering to learn, remember, and build new relationships. that we commemorate and remember this week: to keep herself afloat until being rescued from the water several hours later. keyword. You may also sort individual columns by Patrick Brady (age 45); Hefferen, Mary (40); Heiden, Edwin (18); Heilemann, Rudolph Frank Borghild later married and had aTHE family, POLICEMEN before being widowed in 1967. Years later, clicking on the column headers. Click on the highlighted Expiry (28); Helfenbein, Jan (John) (22); Hengels, Barbara Borghild met up with the childhood friend who had taught her to swim, Ernie names with links to access photos, personal accounts, READ MORE Elizabeth (18); Hennings, Edward (18); Henzlik, Carlson. Borghild and Ernie thenTHE married FIREMEN in 1979. Borghild always gave Ernie CVV2 Ruzena M. (Rose) (17); Herries.… credit for helping to save her life by teaching her to swim as a youth. and premium content. Subscribe to our eNewsletter? DONATE PARTICIPATE SUBSCRIBE VIEW WEEKEND DETAILS Borghild was the inspiration of the founding of the Eastland Disaster Historical THE HISTORY THE PEOPLEGETNEWS INVOLVEDGET INVOLVED 100TH ANNIVERSARY Society. Her granddaughters founded the organization in 1999 to preserve the SHARE memories and legacies of the tens of thousands affected by Chicago’s greatest PURCHASE TICKETS loss-of-life disaster. NOTE EASTLAND SURVIVOR (hover over icon for PERSONAL ACCOUNT AVAILABLE additional information) 1 2 3 4 5 NEXT SUBMIT THE PASSENGERS SUBMIT REGISTRATION INFORMATION PERISHED IN THE DISASTER WESTERN ELECTRIC EMPLOYEE PREMIUM CONTENT AVAILABLE EASTLAND DISASTER All content ©2015 Eastland ABOUT EDHS HISTORICAL SOCIETY Disaster Historical Society DONATE IN MEMORY OF SHARE THE EASTLAND CREW RELATIONSHIPS (hover over icon Em alique nimi, ium sitatec eptatur eptatur PO Box 2013 All rights reserved. PHOTO AVAILABLE No star indicates an unsubstantiated passenger Arlington Heights, IL for additional information) sentiorepro omnihic te aut fugitas nitam Site design by 88 Brand Partners THE POLICEMEN rae porum cori con resequia erora comnist 60006-2013 Events marked with a tag icon will be paid, ticketed events. Content, writing, and editing by iberchicate dunt officae ctorum eum inimusam, PHONE: (877) 865-6295 Meredith Hodge Freelance Please purchase these tickets using the link above. DONATE PARTICIPATE SUBSCRIBE comnim volut Nem remperuptae prae nonsect FAX: (877) 865-6295 Add a comment... GET INVOLVED THE FIREMEN GET INVOLVED DONATE PARTICIPATE SUBSCRIBE READ MORE SHOW 100 ENTRIES SEARCH: SUBMIT INFORMATION

No photo available at this time FRIDAY SATURDAY SUNDAY ABOUT EDHS EASTLAND DISASTER All content ©2015 Eastland NAME AGE STATUS M/F ETHNICITY CEMETERY HISTORICAL SOCIETY Disaster Historical Society EASTLAND DISASTER All content ©2015 Eastland NEXT: PREVIOUS: JULY 24 JULY 25 JULY 26 ABOUT EDHS Em alique nimi, ium sitatec eptatur eptatur PO Box 2013 All rights reserved. HISTORICAL SOCIETY Disaster Historical Society Arlington Heights, IL LOCATION EXCUSION & PICNIC sentiorepro omnihic te aut fugitas nitam Site design by 88 Brand Partners PO Box 2013 60006-2013 Em alique nimi, ium sitatec eptatur eptatur All rights reserved. Aanstad, Borghild rae porum cori con resequia erora comnist Arlington Heights, IL 13 Single F Norwegian Acacia Content, writing, and editing by sentiorepro omnihic te aut fugitas nitam PREVIOUS: Amelia NEXT: iberchicate dunt officae ctorum eum inimusam, PHONE: (877) 865-6295 60006-2013 Site design by 88 Brand Partners Meredith Hodge Freelance 1-2 pm 8:30-10:45 am 9 am-1pm rae porum cori con resequia erora comnist KLEMENS ZUCHOWSKI MARIANNE AANSTAD comnim volut Nem remperuptae prae nonsect FAX: (877) 865-6295 AUGUSTA ADLER Content, writing, and editing by iberchicate dunt officae ctorum eum inimusam, PHONE: (877) 865-6295 PUBLIC CEREMONY Meredith Hodge Freelance Aanstad, Marianne FAMILIES CHICAGO CONNECTING comnim volut Nem remperuptae prae nonsect FAX: (877) 865-6295 37 Widow F Norwegian Acacia (Marion) The riverwalk ceremony is open to RIVER CRUISE FAMILIES OPEN READ MORE the public. Attendees will enjoy a chartered HOUSE & MUSEUM READ MORE Aanstad, Solveig 10 Single F Norwegian Acacia UNFORTUNATELY, AUGUSTA’S STORY IS YET TO BE TOLD. If you have any information, or 30-minute cruise along the Chicago TOUR DONATE PARTICIPATE SUBSCRIBE River. are a relative/descendant of this person, we would love to hear from you. Please GET INVOLVED Families come together one last time to contact us and help build the community of people interested in and connected interact, and to enjoy a museum tour. Acree, Norman L. M to the Eastland Disaster. Please click the “Submit Information” link above or look below for opportunities to get involved. 11 am-12 noon DONATE PARTICIPATE SUBSCRIBE GET INVOLVED Adamson, W. PUBLIC CEREMONY 1 pm The “formal” riverwalk ceremony is WEEKEND ABOUT EDHS EASTLAND DISASTER All content ©2015 Eastland open to the public. Adler, Augusta 29 Married F German Concordia DONATE IN MEMORY OF SHARE HISTORICAL SOCIETY Disaster Historical Society COMMEMORATION Em alique nimi, ium sitatec eptatur eptatur PO Box 2013 All rights reserved. Arlington Heights, IL CONCLUDES Affeld, Caroline Immanuel, sentiorepro omnihic te aut fugitas nitam 36 Married F German 60006-2013 Site design by 88 Brand Partners 12:30-1:30 pm EASTLAND DISASTERSchroth All content ©2015 Eastland Frankfort rae porum cori con resequia erora comnist ABOUT EDHS HISTORICAL SOCIETY Disaster Historical Society iberchicate dunt officae ctorum eum inimusam, Content, writing, and editing by PHONE: (877) 865-6295 FAMILIES PO Box 2013 comnim volut Nem remperuptae prae nonsect Meredith Hodge Freelance Em alique nimi, ium sitatec eptatur eptatur All rights reserved. FAX: (877) 865-6295 Arlington Heights, ILAiko, Edward M Add a comment... LUNCHEON sentiorepro omnihic te aut fugitas nitam Site design by 88 Brand Partners rae porum cori con resequia erora comnist 60006-2013 Enjoy a delicious meal while Content, writing, and editing by iberchicate dunt officae ctorum eum inimusam, PHONE: (877) 865-6295 READ MORE Meredith Hodge Freelance gathering and socializing with others. comnim volut Nem remperuptae prae nonsect FAX: (877) 865-6295 Albertz, Marie 20 Single F German St. Mary’s

READ MORE Alexander, Ed M 2-5:30 pm CONNECTING Alexander, Irene Single F FAMILIES PROGRAM Aanstad, Borghild 13 Single F Norwegian Acacia A full slate of programs for the Amelia PREVIOUS: NEXT: afternoon. MARYA ADAMKIEWICZ CAROLINE SCHROTH AFFELD Aanstad, Marianne 37 Widow F Norwegian Acacia (Marion) 5:30 pm DINNER BREAK Aanstad, Solveig 10 Single F Norwegian Acacia Enjoy the beautiful city of Chicago with your family and friends. Acree, Norman L. M DONATE PARTICIPATE SUBSCRIBE GET INVOLVED Adamson, W. 8:30 pm SUNSET CEREMONY Adler, Augusta 29 Married F German Concordia & CONCERT Affeld, Caroline Immanuel, The riverwalk ceremony and concert 36 Married F German EASTLAND DISASTER All content ©2015 Eastland Schroth Frankfort ABOUT EDHS HISTORICAL SOCIETY Disaster Historical Society are open to the public. PO Box 2013 Em alique nimi, ium sitatec eptatur eptatur All rights reserved. Aiko, Edward M Arlington Heights, IL sentiorepro omnihic te aut fugitas nitam Site design by 88 Brand Partners rae porum cori con resequia erora comnist 60006-2013 Content, writing, and editing by iberchicate dunt officae ctorum eum inimusam, PHONE: (877) 865-6295 Meredith Hodge Freelance Albertz, Marie 20 Single F German St. Mary’s comnim volut Nem remperuptae prae nonsect FAX: (877) 865-6295

Alexander, Ed M READ MORE DOWNLOAD PRINTABLE EVENT SCHEDULE Alexander, Irene Single F

1 2 3 4 5 NEXT

GET INVOLVED DONATE PARTICIPATE SUBSCRIBE

GET INVOLVED DONATE PARTICIPATE SUBSCRIBE EASTLAND DISASTER All content ©2015 Eastland ABOUT EDHS HISTORICAL SOCIETY Disaster Historical Society

Em alique nimi, ium sitatec eptatur eptatur PO Box 2013 All rights reserved. Arlington Heights, IL sentiorepro omnihic te aut fugitas nitam Site design by 88 Brand Partners rae porum cori con resequia erora comnist 60006-2013 Content, writing, and editing by iberchicate dunt officae ctorum eum inimusam, PHONE: (877) 865-6295 EASTLAND DISASTER All content ©2015 Eastland Meredith Hodge Freelance ABOUT EDHS comnim volut Nem remperuptae prae nonsect FAX: (877) 865-6295 HISTORICAL SOCIETY Disaster Historical Society Em alique nimi, ium sitatec eptatur eptatur PO Box 2013 All rights reserved. Arlington Heights, IL sentiorepro omnihic te aut fugitas nitam Site design by 88 Brand Partners READ MORE rae porum cori con resequia erora comnist 60006-2013 Content, writing, and editing by iberchicate dunt officae ctorum eum inimusam, PHONE: (877) 865-6295 Meredith Hodge Freelance comnim volut Nem remperuptae prae nonsect FAX: (877) 865-6295

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Eastland Disaster Historical Society Branding // 26 BONUS // PARTNERSHIP WITH ALE SYNDICATE BREWERY

As part of the 100th anniversary celebration, EDHS teamed up with Ale Syndicate to create a special Czech Pilsner in honor of the 844 people who who lost their lives in the Eastland Disaster. Our team at 88 Brand Partners was tasked with the design of the label and neck tag, both of which had to be true to both the new EDHS brand as well as the Ale Syndicate brand. There were six neck tags in total: two that showcased the stories of survivors, two honoring those who perished, and two acknowledging those first responders who were at the scene, fighting to save lives.

Ale Syndicate only produced 844 bottles of the Pilsner, which sold out even before the date of the 100th Anniversary.

Eastland Disaster Historical Society Branding // 27 Throughout most of 2015, we worked with creative agency 88 Brand Partners to develop “our brand, visual identity, and messaging. This included a new logo, responsive website, and numerous pieces of corporate collateral (letterhead, press kit, banners, and the like). Throughout this project, we also had the very special privilege of working regularly with Laurel. Her knowledge of brand concepts and her expertise in design were clearly evident, and her input and feedback helped direct our decisions which helped shape our finished products. Perhaps what was most appreciated was her effervescent, friendly “can-do” approach to everything including new requests that were either out of scope from the original project and/or were submitted with very short lead times. Laurel has that perfect

blend of professional competence and interpersonal skills: She made us feel like our work was the most important thing for her at any given moment throughout“ the entire project, and her quick turnaround on the work requests clearly proved it.

TED WACHOLZ EXECUTIVE DIRECTOR, EASTLAND DISASTER HISTORICAL SOCIETY

Project Name Goes Here // 28 five

ORION WINE IMPORTS BRANDING

Branding a startup seeking to import the best wines from South America.

After visiting his daughter in Santiago, Chile in 2014, Peter Creighton became inspired by the culture, beauty, and lush landscapes of the Chilean Central Valley. Always the entrepreneur, Peter decided to launch his own wine importation business with the mission to seek out the best yet-undiscovered wines from both Chile and Argentina and bring them to the United States market.

CLIENT // Orion Wine Imports AGENCY // Freelance Project ROLE // Designer & Art Director Orion Wine Imports Branding // 29 1 // CONDUCTING INTAKE INTERVIEWS inspiration initial logo concepts AND INITIAL IDEATION

During our initial intake discussions, Peter mentioned that he wanted his brand to feel modern, international, and fresh. Chile and Argentina are considered the birthplace of “New World” wines, so the logo should reflect this shift from classical to modern techniques, while still reflecting the care and attention given to this craft. I spent some time researching the wineries in this region and performing a competitive analysis to understand the market, both of other importers as well as wineries in the region seeking to export.

Orion Wine Imports Branding // 30 2 // DEVELOPING THE BRAND SYSTEM final logo color palette

The winning mark centers around the idea of being handcrafted. Just as wines are handcrafted, this logo was too... it was built from a loose sketch, a blend, that ultimately builds the perfect bottle. The typography has a slightly more rustic and vintage appearance than the other two conceptually, showing that winemaking is every bit as much history and tradition as it is experimentation and creation. Orion Wine Imports is also experimenting and tasting in order to find the best South American wine blends and build its company portfolio... its own homemade and curated blend of flavors to share with the world. photography

To complement the black and white logo, I fleshed out a more complete color palette reminiscent of the colors found in a rustic Chilean vineyard. I also collected a slew of images that highlight the richness of the region and enhance the brand.

typography

ALEGREYA BOLD ABCDEFGHIJKLNOPQRSTUVWXYZ abcdefghijklmnopqrstuvwxyz 1234567890

GOTHAM LIGHT ABCDEFGHIJKLNOPQRSTUVWXYZ abcdefghijklmnopqrstuvwxyz 1234567890

Orion Wine Imports Branding // 31 3 // DESIGNING THE BRAND ELEMENTS

After developing the brand system, I applied it to stationery and marketing communications pieces, as well as the design of the Orion Wine Imports website.

Orion Wine Imports Branding // 32 flats of website pages OUR STORY PARTNERS CONTACT US ENGLISH / ESPAÑOL

ABOUT US

ORION, KNOWN ALSO AS THE HUNTER, IS THE SPIRIT OF THIS COMPANY. IT IS OUR MISSION TO SEARCH ACROSS SOUTH AMERICA FOR WINES THAT DESERVE TO BE ENJOYED BY CONSUMERS IN THE UNITED STATES.

Nam feugiat sollicitudin congue.Lorem ipsum dolor sit amet, consectetur adipiscing elit. Suspendisse orci nibh, mattis in aliquet vel, blandit dapibus orci. Nullam ac urna nisi. Sed sed venenatis turpis. Cras tempor ipsum ac ipsum dapibus, sit amet eleifend elit placerat. Vivamus arcu nec imperdiet. Nam feugiat sollicitudin congue.Lorem ipsum dolor sit amet, consectetur adipiscing elit. Suspendisse orci nibh, mattis in aliquet vel, blandit dapibus orci.

Nam feugiat sollicitudin congue.Lorem ipsum dolor sit amet, consectetur adipiscing elit. Suspendisse orci nibh, mattis in aliquet vel, blandit dapibus orci. Nullam ac urna nisi. Sed sed venenatis turpis. Cras tempor ipsum ac ipsum dapibus, sit amet eleifend elit placerat. Vivamus arcu nec imperdiet. Nam feugiat sollicitudin congue.Lorem ipsum dolor sit amet, consectetur adipiscing elit. Suspendisse orci nibh, mattis in aliquet vel, blandit dapibus orci. ENGLISH / ESPAÑOL Nullam ac urna nisi. Sed sed venenatis turpis. Cras tempor ipsum ac ipsum dapibus, sit amet eleifend elit placerat. OUR STORY PARTNERS CONTACT US

ENGLISH ESPAÑOL MEET OUR TEAM

Lorem ipsum dolor sit amet, consectetur adipiscing elit. Suspendisse orci nibh, mattis in aliquet vel, blandit dapi- bus orci. Nullam ac urna nisi. Sed sed venenatis turpis. Cras tempor ipsum ac ipsum dapibus, sit amet eleifend elit placerat. Vivamus vehicula mollis arcu nec imperdiet. Nam feugiat sollicitudin congue.Lorem ipsum.

OUR STORY PARTNERS CONTACT US ENGLISH / ESPAÑOL ABOUT CLOS DE CHACRAS

Lorem ipsum dolor sit amet, consectetur adipiscing elit. Suspendisse orci nibh, mattis in aliquet vel, blandit dapi- bus orci. Nullam ac urna nisi. Sed sed venenatis turpis. Cras tempor ipsum ac ipsum dapibus, sit amet eleifend elit placerat. Vivamus vehicula mollis arcu nec imperdiet. Nam feugiat sollicitudin congue.Lorem ipsum dolor sit amet, consectetur adipiscing elit. Suspendisse orci nibh, mattis in aliquet vel, blandit dapibus orci. Nullam ac urna nisi. PETER CREIGHTON VINCENT WHALEY Sed sed venenatis turpis. Cras tempor ipsum ac ipsum dapibus, sit amet eleifend elit placerat. Vivamus vehicula Founder and President Director of Sales mollis arcu nec imperdiet. Nam feugiat sollicitudin congue.

Lorem ipsum dolor sit amet, consectetur Lorem ipsum dolor sit amet, consectetur Nullam ac urna nisi. Sed sed venenatis Cras Nullam ac urna nisi. Sed sed venenatis Cras tempor ipsum ac ipsum dapibus, sit amet tempor ipsum ac ipsum dapibus, sit amet eleifend elit eleifend elit

Nam feugiat sollicitudin congue.Lorem ipsum dolor sit amet, consectetur adipiscing elit. Suspendisse orci nibh, mattis in aliquet vel, blandit dapibus orci. Nullam ac urna nisi. Sed sed venenatis turpis. Cras tempor ipsum ac CONTACT US ipsum dapibus, sit amet eleifend elit placerat. Vivamus arcu nec imperdiet. Nam feugiat sollicitudin congue.Lorem BRINGING YOU THE BEST WINES ipsum dolor sit amet, consectetur adipiscing elit. Suspendisse orci nibh, mattis in aliquet vel, blandit dapibus orci. Nam feugiat sollicitudin congue.Lorem ipsum dolor sit amet, consectetur adipiscing elit. Suspendisse orci nibh, mattis in aliquet vel, blandit dapibus orci. Nullam ac urna nisi. Sed sed venenatis turpis. Cras tempor ipsum ac FRO ACROSS SOUTH AERICA ipsum dapibus, sit amet eleifend elit placerat. Vivamus arcu nec imperdiet. Nam feugiat sollicitudin congue.Lorem ipsum dolor sit amet, consectetur adipiscing elit. Suspendisse orci nibh, mattis in aliquet vel, blandit dapibus orci. ORION WINE IMPORTS, LLC Nullam ac urna nisi. Sed sed venenatis turpis. Cras tempor ipsum ac ipsum dapibus, sit amet eleifend elit placerat. 4900 Creekside Drive, Suite D © 2016 Orion Wine Imports Clearwater, FL 33760 All Rights Reserved. SPACEHOLDER FOR OTHER APPROPRIATE CREDIT (photos, etc.) Phone: +1 727 571 1400 Email: [email protected] CLOS DE CHACRAS ON THE WEB

Mendoza, Argentina

OUR STORY

OUR STORY PARTNERS CONTACT US ENGLISH / ESPAÑOL Orion, known also as The Hunter, is the spirit of this company. It is our mission to search across South America for wines that deserve to be enjoyed by consumers in the United States.

In 2015, Peter Creighton began Orion Wine Imports. The company was created on the premise of delivering excellent wines which have not previously been available in the States. After two trips to visit his daughter in Santiago, Peter discovered that this area of the world is truly a treasured place.

Orion earnestly strives to represent producer’s love and dedication in making great New World wines. Lastly, and most importantly, we will provide a level of service that will be appreciated by both producers and PARTNERS customers of Orion Wine Imports.

LEARN MORE PREVIOUS PARTNER NEXT PARTNER

WINERY PARTNERS

ORION WINE IMPORTS, LLC Lorem ipsum dolor sit amet, consectetur adipiscing elit. Suspendisse orci nibh, mattis in aliquet vel, blandit dapi- bus orci. Nullam ac urna nisi. Sed sed venenatis turpis. Cras tempor ipsum ac4900 ipsum Creekside dapibus, Drive, sit amet Suite eleifend D elit © 2016 Orion Wine Imports Clearwater, FL 33760 All Rights Reserved. placerat. Vivamus vehicula mollis arcu nec imperdiet. Nam feugiat sollicitudin congue. SPACEHOLDER FOR OTHER APPROPRIATE CREDIT (photos, etc.) Phone: +1 727 571 1400 Click on each logo to learn more. Email: [email protected]

ORION WINE IMPORTS, LLC 4900 Creekside Drive, Suite D © 2016 Orion Wine Imports Clearwater, FL 33760 All Rights Reserved. SPACEHOLDER FOR OTHER APPROPRIATE CREDIT (photos, etc.) Phone: +1 727 571 1400 Email: [email protected]

RETAIL PARTNERS

Lorem ipsum dolor sit amet, consectetur adipiscing elit. Suspendisse orci nibh, mattis in aliquet vel, blandit dapi- bus orci. Nullam ac urna nisi. Sed sed venenatis turpis. Cras tempor ipsum ac ipsum dapibus, sit amet eleifend elit placerat. Vivamus vehicula mollis arcu nec imperdiet. Nam feugiat sollicitudin congue.

• Retail Partner • Retail Partner • Retail Partner • Retail Partner • Retail Partner • Retail Partner • Retail Partner • Retail Partner • Retail Partner • Retail Partner • Retail Partner • Retail Partner • Retail Partner • Retail Partner • Retail Partner • Retail Partner • Retail Partner • Retail Partner • Retail Partner • Retail Partner

PARTNER WITH US

ORION WINE IMPORTS, LLC 4900 Creekside Drive, Suite D © 2016 Orion Wine Imports Clearwater, FL 33760 All Rights Reserved. SPACEHOLDER FOR OTHER APPROPRIATE CREDIT (photos, etc.) Phone: +1 727 571 1400 Email: [email protected]

Orion Wine Imports Branding // 33 six.

WAYFINDER ADVISORS BRANDING

Developing a brand identity for a startup life coaching business.

I partnered with Theresa Sullivan, founder of Wayfinder Advisors, to work on an identity system for her startup life coaching business. After starting as a life coach to redirect dissatisfied adults toward a happier career, Theresa is in the process of shifting her business to include helping high school students “discover who they were born to be.”

CLIENT // Wayfinder Advisors, Theresa Sullivan COURSE // VCD 8, Design for Social Good—University of Notre Dame PROFESSOR // Robert Sedlack ROLE // Designer & Art Director Wayfinder Advisors Branding // 34 1 // CONDUCTING INTAKE INTERVIEWS inspiration initial logo concepts AND INITIAL IDEATION

During our initial intake discussions, Theresa mentioned that she wanted her brand to appear approachable, yet professional. She used the words “spa,” “peace,” “personal,” “simplicity,” and “comfort” to describe its ideal look and feel. After our conversation, I gathered inspiration and began my logo sketches.

Wayfinder Advisors Branding // 35 2 // DEVELOPING THE BRAND SYSTEM final logo color palette

The selected mark featured a more organic aesthetic, using water droplet shapes to form a compass. The color palette was derived with “spa” in mind, with pale blue hues at the center, complemented by a leaf green and plum purple. The typography maintained the organization’s sense of professionalism and sophistication. The system’s photography remains bright and centers around an individual in a work setting who exhibits a sense of fulfillment or happiness. photography

typography

NEUTRAFACE BOOK ABCDEFGHIJKLNOPQRSTUVWXYZ abcdefghijklmnopqrstuvwxyz 1234567890

MRS. EAVES PETITE CAPS ABCDEFGHIJKLNOPQRSTUVWXYZ abcdefghijklmnopqrstuvwxyz 1234567890

Wayfinder Advisors Branding // 36 3 // DESIGNING THE BRAND ELEMENTS

After developing the brand system, I applied it to stationery and marketing communications pieces, as well as some proposed pages of the Wayfinder Advisors website.

Wayfinder Advisors Branding // 37 flats of website pages

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Go Do It WAYFINDER WORKSHOP SERIES, PART II

It’s one thing to imagine a life you love – it’s another to actually go do it. You’ve got a professional reputation, years of experience,Work and With a steady Us paycheckWayfinder — Blog Reading List About Contact $339 you’re not sure whether you should stick it out or take a chance on something Group workshop that could make you much happier. You’re not the only one! So many professionals alternate between getting excited about what they could be Five weekly 90-minute live video doing with their life, and wondering if they’re crazy to want something beyond conferences what they already have! We get it. So we designed the Go Do It Workshop to Two complementary 1:1 coaching offer you the tools you need to coach yourself, come alive and live on purpose, sessions on your terms. Work With Us Wayfinder Blog Reading List About Contact

2013 Workshops “I found the material and discussions thought provoking, inspirational and most importantly, I Oct. 1, 8, 22, 29, Nov. 13 7pm—8:30pm CST could connect them to what I was working on at the Nov. 29, Dec. 6, 13, 20, 28 time. Both Theresa and Susan are present, warm and 7pm—8:30pm CST challenging when they need to be. If you are in a funk of any kind, they will truly challenge you to consider Don’t ask what the world needs. sign up now another way to think about your life and how you Find out what makes you come alive and go do it. approach the decisions you make, but there is never Because what the world needs is people any judgment.…” −MACKENZIE K., BOSTON, MA Come Alive who have come alive WAYFINDER WORKSHOP SERIES, PART I - Howard Thurman

Come alive In the Go Do it Workshop, You Will: It feels crappy to do the work and spend the money pursuing an education and a career that you thought you’d like, but you just don’t. You’ve probably tried • Take stock – which elements of your • Use both your$299 mind and body to • How to coach yourselfto relieve through the discomfort by switching jobs in the hope that things would be work need to change versus which make changesGroup that workshopstick. adversity afterbetter the Workshop with new is company or your new responsibilities or more money, but you you’d like to stay the same. • Stay centered and focused on your over still feel numb going to work everyday. If you’re burned out, you know deep • Name and manage the fears that needs, insteadFour of weekly getting 90-minute hung up live video• Cultivate a communitydown you’re of support on the wrong track, but you feel either guilty or crazy for being so threaten your progress. on what othersconferences will think. and encouragement.unhappy when you have it “so good”. You are not the only one! Complementary 1:1 coaching session Each person has a unique set of conditions, preferences and traits that determine how they both create and drain their life energy. Burn out happens WE ARE WAYFINDER ADVISORS. when you are literally “bleeding out” your life energy. Understanding where you get energy from and where you lose it is the path to finding purpose and 2013 Workshops “coming alive” to your life. Our Workshop series is designed for burned out, Our purpose is to guide educated professionals who feel unfulfilled, burned out educated professionals who are interested in creating a career that they feel or restless in their careers learn how to create purposeful work that makes them Aug. 13, 20, 27, Sept. 3 engaged, alive and energized in. feel good about who they are and what they do in the world, everyday. What We Do, What You’ll7pm—8:30pm Do CST Oct. 27, Nov. 3, 10, 17 In this workshop, we guide you through a series of tools and7:30pm exercises—9pm you CST can use to coach yourself through“I found fear and my first Wayfinder Workshop to be so very indecision in every aspect of your life. These are tools you can use for the rest of your life whenever you valuablefeel “stuck” or that I signed up for a second one. I was able burned out. sign up now to achieve clarity in my life goals, and to determine You’ll come out of the workshop with courage and commitment to yourself because you’ll have an understandingwhat *I* of the really cycle wanted — not what I thought I should of change and strategies for combating the obstacles that will inevitably emerge to slow you down or block your path to living your purpose. want or what others want for me…” −SHANNAN Y., CHICAGO, IL

sign up now FAQ’s

In the Come Alive Workshop, You Will:

• Discover your personalized path to • Make sense of your past successes • Realize the true cause of any lack Theresa Sullivan Susan Weisenborne a more fulfilling career. and failures and set up your life to of motivation or procrastination • Gain an understanding of the achieve success on your terms. you’ve experienced. conditions that you need to thrive, • Optimize around who you actually • Enjoy the company of others who as well as those that suck the life are, instead of chasing an ideal that also value feeling alive in their work. AND WE ARE HERE TO HELP YOU out of you on a daily basis. will never pan out for you. DISCOVER WHO YOU WERE BORN TO BE.

Wayfinder Advisors is supported by two certified life coaches, Theresa Sullivan © 2014 Wayfinder Advisors. All Rights Reserved. and Susan Weisenborne. Both are passionate about helping others find their 312.566.8328 | Chicago | Washington D.C. true calling in life, then find the courage to purse it. What We Do, What You’ll Do

In this workshop, we guide you and a small group (3 – 7 people) through a series of thoughtful exercises and teach you tools meet our coaches that will help you get a better understanding of what you’re really about underneath the professional edifice you’ve built so you can begin to optimize your career around the things intrinsic to your well-being.

In addition to the time spent with the group in the workshop each week, you’ll spend about an hour of personal time each week going through guided exercises that enhance your self awareness.

You’ll come out of the workshop having created a clear, written, personalized “Personal Success Blueprint” of how you uniquely can create the energy critical to building a thriving career you love, and that loves you back. You’ll learn to spot what factors into the depletion of your energy so you don’t ever reach the burn out stage again. When the group component © 2014 Wayfinder Advisors. All Rights Reserved. of the workshop is over, we offer a complimentary 1:1 coaching session to talk through your completed Personal Success 312.566.8328 | Chicago | Washington D.C. Blueprint and put in the finishing touches.

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© 2014 Wayfinder Advisors. All Rights Reserved. 312.566.8328 | Chicago | Washington D.C.

Wayfinder Advisors Branding // 38 Laurel designed my company’s logo, Facebook page, website graphics, letterhead and “business cards. Though she was still a student at Notre Dame, she did professional quality work - it was amazing what she produced. She asked me great questions in the beginning that helped uncover what I wanted and it was evident she was a good listener, because the

logos she designed had exactly the look and feel of the tone I wanted to convey. She was fun and easy to work with and I will continue to hire her for“ more projects. She would be an asset to anybody looking for beautiful, creative design.

THERESA SULLIVAN FOUNDER & LIFE COACH, WAYFINDER ADVISORS

Project Name Goes Here // 39 seven.

UNIVERSITY OF CHICAGO GRAHAM SCHOOL ANNUAL DEAN’S REPORT

Helping a world-renowned University develop their first-ever Annual Dean’s Report for donors, stakeholders, students, alumni and families.

The University of Chicago’s Graham School of Continuing Liberal & Professional Studies approached 88 Brand Partners for help with the content development and design of their new Annual Dean’s Report. This report is intended to recap the 2016 calendar year and highlight the key professors, students and programs that made waves at the growing Graham School in the past year. Ultimately, the dean hopes that this report will help spike awareness, funding, and alumni donations to the school heading into the top of the next calendar year.

CLIENT // University of Chicago Graham School of Continuing Liberal & Professional Studies AGENCY // 88 Brand Partners ROLE // Art Director TEAM // Kevin Cahalin University of Chicago Graham School Annual Dean’s Report // 40 1 // DEVELOPING BOOK LAYOUTS

We worked with the University of Chicago team to develop a pagination and flow for the book, then I partnered with Kevin, our 88 Brand Partners copywriter, to develop concepts for the verbal content and design of each spread.

The University of Chicago’s Graham School is unveiling a new logo in this publication, so we utilized its square shape as a recurring element to highlight key people, programs, and events throughout the report.

University of Chicago Graham School Annual Dean’s Report // 41 GRADUATE STUDENT-AT-LARGE SUMMER SESSION PROGRAMS p4 p6 p8 The Graduate Student-at- The University of Chicago Summer MASTER OF SCIENCE IN THREAT Large program serves as a AND RESPONSE MANAGEMENT DEGREES CONFERRED IN 2016: Session programs offer students a 154 bridge to take students from chance to immerse themselves in a their undergraduate studies college experience and learn from The Master of Science in Threat and to graduate and professional scholars, researchers, and educators who Response Management program degree programs of all types, are transforming the way we see our attracts professionals from a broad helping students determine world. Jiaron Q., from Shaoxing, China, range of disciplines, combining tactical which graduate schools and says, “[The program] offered a really lessons and resilience building with a fields of studies are right valuable opportunity to the students. UChicago approach to critical thinking for them. Making Eminence Accessible In other summer sessions, students are and analysis. Reflecting the evolving 2016: just taught in the classroom, but we had nature of emergency management, the plenty of chances to take part in real program is beginning a comprehensive field and research work and this kind of curriculum review, which is expected As the first extension program in the United States and one of the three principal branches 81 31 22 20 experience cannot be acquired through to be fully implemented in the 2017–18 of founding President William Rainey Harper’s conception of the modern university, the This year, we are excited to unveil a new Master of Science in Master of Arts in Master of Science in Master of usual courses.” academic year. Graham School is uniquely positioned to help shape the landscape of higher education in logo for the Graham School. This new p10 p11 p12 st ANALYTICS TEACHING THREAT & RESPONSE LIBERAL ARTS the 21 century. With demographic, technological, and economic forces driving the evolution logo complements our formal logo by of higher learning, the Graham School draws upon our history and resources to make the improving visibility and engaging our MANAGEMENT University’s eminence more accessible through our unique approaches to lifelong learning audience on social mediums. and talent identification.

Today, the Graham School thrives while continuing to embody the integral role set for it at the University of Chicago’s founding. With more students enrolled than ever before, Graham DEGREES CONFERRED, 2011–2016: 437 2015–2016 SPANNING ALL PHASES IN A STUDENT'S LIFE ANNUAL engages students through an expanding array of programs, with offerings in Chicago, online, 154 and worldwide.

We extend the reach of the University through our professional studies programs and are at the forefront of new interdisciplinary fields. During the 2015–16 academic year, we launched the KNOW YOUR CHICAGO THE BASIC PROGRAM REPORT Master of Science program in Biomedical Informatics, a field currently undergoing tremendous PROFESSIONAL DEVELOPMENT PROGRAMS growth and demand as a result of advances in technology. Whether it’s advanced analytics or online learning, our newly emerging programs are a unique aspect of the Graham School’s 2012–2013 Know Your Chicago (KYC) embodies the The Basic Program of Liberal engagement in the 21st century. 89 idea of lifelong learning that extends beyond Education for Adults, celebrating The Graham School professional th the traditional campus. The 68th season its 70 anniversary, is a part-time, Through experimentation, we explore new modalities and approaches to enhance online 2011–2012 2014–2015 development programs are in the unique discussion-based adult education 2016 p14 p16 p18 kicked off with the annual Symposium, pedagogy and digital engagement with our online certificate programs, and the launch of 70 position to combine the University’s 68 highlighting prominent speakers on diverse program centered on the close AlumniU, an online alumni community. 2013–2014 intellectual tradition with the demands of issues relevant to our communities, city, reading and rigorous analysis of 56 the modern professional environment. We support the tradition of inquiry and continue to deepen the University’s foundation in the and nation. 2016 continues KYC's civic classic Western texts under the The Graham School promotes a progressive th CONVOCATION guidance of skilled instructors liberal arts. The Basic Program of Liberal Education for Adults, now in its 70 year, powerfully engagement efforts with topics including: the curriculum offered both in-person and exemplifies the impact and reach of Graham School programs. Today, the tradition of the liberal integration of Eastern and Western medicine using Socratic methods. Today, with online to complement the diverse learning arts programming at the Graham School continues to thrive and encapsulate the rigorous BY THE NUMBERS in contemporary medical practice, the over 400 students enrolled, the styles of our professional development small classroom experience that is a distinct educational experience at Graham and across the increase in suburban heroin use and recovery Basic Program engages texts in a learners. Courses are taught by dedicated, University of Chicago. treatments, the changing role of Navy Pier community of learners dedicated to skilled professionals that contribute in relation to native Chicagoans, the role and discovery and discourse. Building upon the relations with our past and looking to open up possibilities into the future, their expertise to bettering their significance of our public libraries, and the our engagement with the community around us continues to grow. The summer of 2016 In 2016, the Graham School saw the professional sphere ready to engage professional communities. challenges facing the city’s police force. marked the inaugural session of the Summer Session Urban Studies Program, a month- largest graduating class in its history, with with their communities and the world at long sequence that gave undergraduates from different universities across the country an more than 150 degrees conferred for the large, backed by a rigorous University of opportunity to explore Chicago as they grappled with the most advanced issues surrounding academic year across the four Masters Chicago education and the rich heritage of urban living and development. Programs and 238 certificates awarded innovative learning offered by the Graham CERTIFICATES AWARDED, 2015–2016: 238 from one of thirteen certificate programs. School. Over 125 years since its foundation, While we engage intellectually with the community around us, we also continuously seek With a focus on lifelong learning and the Graham School’s mission of providing Graham serves as a center of lifelong learning at the University of Chicago: opportunities to build bridges which help identify and develop talent from within that community. accessibility, the Graham School offers a place for extending the University’s Since the earliest days of the University experiences of students at various points As a PhD scientist, I had started to feel like my research did not have the impact I had Through initiatives and programs like STARTALK and College Bridge, which aim to provide flexibility to its community of learners academic values to the widest audience of Chicago, the Graham School has been on the education continuum. Whether it be • We extend the reach of the University's inquiry and impact. scholarships for talented students in the Chicago Public Schools, the Graham School strives—as TOP FOUR CERTIFICATE PROGRAMS THE GRAHAM SCHOOL “hoped. I enrolled in the Clinical Trials Management and Regulatory Compliance certificate by conferring degrees and certificates possible continues to flourish. 2016 saw a place of innovative lifelong learning. providing study opportunities for Chicago we do across all our programs—to open our academic community to new learners who might Learn more about our diverse collection of quarterly. The 2016 Spring Convocation promising developments for the Graham And in the century and a quarter since Public Schools students, in-country program at the Graham School as a way to get closer to patients and carry out fulfilling • We span the continuum of higher education by creating new entry points for students. find in their moments of study with us an intellectual destination for many years to come. courses, certificates, and degree programs.

ceremonies perfectly encapsulated School’s many programs and initiatives, then, the Graham School’s principal focus training programs at one of our four and impactful medical research... The certificate allowed me to secure an internship at the

• We support the tradition of rigorous inquiry for diverse audiences through both progressive and the Graham School’s commitment to both in Chicago and across the globe. remains unchanged. global centers, offering online courses for Best, 53 45 41 26 grahamschool.uchicago.edu distance learners, or one of our dozens of Institute for Translational Medicine at the University of Chicago. Not only did I accomplish“ classic pedagogy. making eminence accessible across the Plans are underway to make 2017 an But the Graham School today is far more PROJECT MEDICAL WRITING EDITING THE BASIC other unique study tracks, the breadth of continuum of higher education. equally successful year. than the Masters programs that make up my goal, I found life and professional mentors in the Graham School faculty and I walked MANAGEMENT & EDITING PROGRAM the Graham School’s learning possibilities • We experiment and innovate by exploring, developing, and implementing new modalities and its core. Through our diverse collection away with an invaluable network of career professionals, friends, and alumni. approaches to teaching and learning. Graduates, and the hundreds more is unmatched. students currently enrolled in the Graham of courses, certificates, and degree Mark Nemec, Dean School, are entering or re-entering the programs, we look to enhance the learning AURIELLE DESGARDIN, 2016 GRAHAM SCHOOL CERTIFICATE RECIPIENT

ANNUAL REPORT 2016 ⁄ 03 06 ⁄ UNIVERSITY OF CHICAGO GRAHAM SCHOOL ANNUAL REPORT 2016 ⁄ 07

EXTEND EXTEND SPAN Research Software International. “And they refined it to the level where it became a real business project. I think the MScA program is in a golden age right now,” Financial Services Dr. Balasanov adds. “The graduates are in 25% BIOMEDICAL INFORMATICS SUMMER URBAN STUDIES very high demand. Students entering the WHERE ELSE? Marketing program are highly motivated people. 14% GROWING OPPORTUNITIES FOR A GROWING FIELD UNDERSTANDING THE CHALLENGES FACING TODAY'S CITIES And while they’re set in their goals, they’re THE GRAHAM SCHOOL Technology still very curious to learn as much as they 83% TOP 13% can. It means they’re also fun people to GRADUATE STUDENT-AT- Healthcare work with.” OF JOB-SEEKING INDUSTRIES 8% Building on a successful first year in which Director of the program. “But in a LARGE PROGRAM STUDENTS REPRESENTED Education REAL INSTRUCTION 8% 36 students enrolled from seven different field as interdisciplinary as biomedical Nearly all of the instructors in the MScA found a new job by the countries, the Graham School’s MSc in informatics, it can really push a program 6% Consulting program have extensive real-world time of graduation Biomedical Informatics (BMI) program to the next level. With six medical doctors experience in analytics. Anil Chaturvedi, for is set to keep growing and expanding as as students in the program and other 26% Other instance, has been teaching in the MScA it enters its second year. The program students coming from a host of different For Stacy Zhu, the Graham School’s program for two years. He previously initiated a monthly seminar series in professional backgrounds, ranging across Graduate Student-at-Large (GSAL) worked at Capital One and did consulting October, giving students in the program clinicians, researchers, administrators, program crossed her radar as a great Anthony Gilmore projects for Bank of America and Fannie and across Graham broader insight into and IT professionals, it’s a real strength way to test and expand her strength Mae, along with teaching at Northwestern this rapidly developing field in which to our program that we can bring this in analytics and statistics. With an University and the Wharton School. He demand for workers is projected to grow diverse group together to begin working undergraduate degree in Actuarial REAL DATA. still acts as Principal for Suman Inc., a MAJOR FIELDS OF at twice the rate of employment overall in towards the next generation of biomedical Science and a Masters in Operations marketing analytics firm based in the coming years. informatics solutions.” Research, these were hardly new areas REAL PROBLEMS. REAL SOLUTIONS. Washington, D.C., metro area, where he STUDY OF INCOMING for her. She’d already spent several years Sam Volchenboum “A diverse set of backgrounds always Central to the program’s distinction lives. The distance hasn’t gotten in his way working across the insurance industry STUDENTS makes a classroom more interesting has been its depth of resources, which of teaching at UChicago. both as an actuary and risk analyst. and engaging,” says Suzanne Cox, provide students not only with access to But Stacy likes to push herself. She the University of Chicago’s faculty and likes to ensure she’s not leaving any The Graham School’s Master of Science in centers, such as the Center for Research potential unused. It’s the sort of trait Analytics (MScA) program is equipping a 18% Informatics and the Polsky Center for EXPERIMENT The application of much of what we learn Other The evolving landscape of technology and she has that lets her call the insurance new generation of students with advanced “ Entrepreneurship and Innovation, but also industry, in terms of its use of data,

data analysis tools, giving its graduates the 53% of incoming students “healthcare is the driving force behind the to the biomedical informatics industry class in statistical machine learning as an is the most important part. It’s one thing 37% slightly conservative.

critical edge for solving the complex issues Engineering & hold a Master of Science in Biomedical Informatics at large. The program’s list of industry experience that not only confirmed her and strategic challenges organizations face to understand all the math and “ science contacts continues to grow, with over interest in the area of Big Data analytics 7% Science MASTERS DEGREE OR PhD “I knew something more was there,” she on a daily basis. Students graduate with 200 engaged so far and eight capstone EXPERIMENTATION says. “Everybody was talking about it. but also her ability to succeed in it. and computer science, but the application Mathematics & program. Understanding how to collect, store, a broad set of skills, including the ability Statistics 44% have previously earned a Masters degree, 5% have and use data is critical for clinicians, researchers, projects proposed for students to consider. But Big Data’s potential wasn’t being put “You can have all the data in the world,” to apply established and state-of-the-art to use in the insurance work I was doing. Stacy says, “but if you don’t know how to of it… is what's really essential. multiple Masters degrees, and 4% have a PhD In addition to the industry contacts, the MAKING LEARNING ACCESSIBLE analytics methodologies; use modern 38% And so I knew there was this thing I was refine that data and extract what’s useful Business & and healthcare administrators, and there is Graham School continues to shape the database and software applications interested in and it was only a matter of from it, it’s not going to help you. That’s PATRICK KELLY, MSc A GRADUATE Economics a growing array of tools, analysis platforms, MScBMI program’s Industry Advisory comfortably; implement data collection knowing whether I could do it. I needed the skill that employers really want to see Group, comprised now of nine members, and preparation methodologies expertly; to know if I was up to the challenge. and it’s an area I really expanded my skill and reporting systems available. This program who hold leadership positions in and communicate analytical solutions Having pioneered innovative means completing these certificates will have upon release, will provide alumni with the In this sense, for me, the GSAL was a set in through the courses I took while in they’ve learned in the classroom to solve “I commute to Chicago,” he says. “140 teaches students how to use and analyze data, informatics at prominent companies across effectively to guide business decisions. AGE RANGE of extending higher learning since its their work certified by means of another opportunity to transform their engagement perfect fit. It allowed me to explore and the GSAL program.” real-life problems with industry partners. times, 70 round trips. Ten quarters. And the Chicagoland area, including Blue STUDYING CHICAGO— IN THE understanding the challenges that face was the best academic experience I have Life, and the Harris School of Public Policy. The mix of dynamic classroom instruction resulting in improved medical care, better founding, today’s Graham School holds Graham School innovation known as with the University into a lifetime of to see how far I could go.” Each capstone project demands that I have not been late even once.” He does Cross Blue Shield, Deloitte Consulting, and Leveraging the confidence and and hands-on industry training makes the true to its roots by engaging directly with “digital credentials.” These digital records, learning. CLASSROOM AND IN THE FIELD today’s cities. Gilmore, a student visiting ever had.” Under the direction of Theaster Gates, students use their knowledge and skills it, even paying his own airfare, because healthcare delivery, and more effective research. DuPage Medical Group. contemporary educational innovation as it authorized by the University of Chicago, Anthony Gilmore participated this July in from the University of California, Berkeley, the Place Lab aims to create mindful As a student in the GSAL program, knowledge gained from her coursework MScA program a unique, vital education 8% The Summer Urban Studies Program in to complete an analytics project that will he believes in the program and enjoys 45+ Stacy took advantage of the strong while in the GSAL program, Stacy has program in today’s data-driven world. This programmatic approach will train the next “This core group of advisors works with strives to reach lifelong learners in Chicago will serve as a kind of online portfolio the Graham School’s inaugural Summer was one of 13 undergraduates from around city building, to redefine community yield impact and insight for their industry working with the students. “My favorite 2017 will receive an exciting and engaging and beyond. giving prospective employers the ability to Urban Studies Program and sought to the country to study in the program, and development through the use of art, and to analytics and data science curriculum decided to dig deeper into analytics and us in finding opportunities for students, new addition: Placemaking. For the Patrick Kelly, a recent graduate of the business partner. part about teaching here is the quality of generation of data scientists and biomedical she had available to choose from. In large-scale data analysis. 40–44 7% telling us what skills they are looking for access students’ projects through LinkedIn dispel some popular notions about the one who had the opportunity of externing question traditional modes of development. MScA program, believes that the highly the program. The caliber of the students is Exemplifying this ambition, two certificate first time, undergraduate and graduate and other social networks. GRAHAM SCHOOL ONLINE South Side of Chicago. To that end, he with world-renowned artist, professor in particular, she mentions John Lafferty’s For his capstone, Patrick Kelly, along informaticians, who will use data to transform in potential employees, and identifying students from UChicago, across the The program will provide students with applied, strategic nature of learning in outstanding. This is one of the top two or programs are now offered online for the Acquire the necessary knowledge and with partner Brian Ritz, created an app hosted a roundtable discussion and the Department of Visual Arts, and Director 17% new trends in the field,” says Suzanne first time—Business Analytics, a brand-new Also testifying to the Graham School’s country, and from abroad are being invited experience in researching root causes and the program is essential to creating well- three programs in the country in terms of 35–39 medicine. This partnership with the Graham skills while interacting with instructors and presentation at the Stony Island Art Bank of Arts + Public Life, Theaster Gates.

that uses an algorithm to determine the Cox. “Students have a wide variety of to come to the University’s campus to proposing effective solutions to real-life rounded data analysts. “The application Masters programs in analytics.” program designed to improve evidence- innovative approach to online learning is students—all from a distance.

velocity of a thrown baseball simply by School allows me and other faculty to leverage career goals and the industry advisors on "Painting Chiraq," and supporting the of what we learn is the most important based decision-making skills of business the official launch of AlumniU. Developed Through their research, summer program study and be exposed to the concepts problems in Chicago. In addition to earning scanning a video of it, making a radar gun 23% notion that critical inquiry can empower “ and partners are pivotal when it comes part,” he says. “It’s one thing to understand 30–34 educational resources and attract great students, professionals, and Project Management in partnership with the University’s Office online.uchicago.edu/onlinecourses students and faculty members look for of creative placemaking, community credit for one undergraduate course, out of anyone’s smartphone. The project, to ensuring the widest array possible of individuals and enhance learning. Gilmore all the math and science and computer Foundations, a revamped online version of Alumni Relations and Development, new answers to the questions raised by development, and public interest design. students will be engaged in the community GRADUATE STUDENT-AT-LARGE VidVelocity, went on to receive the while offering us the opportunity to contribute industry and research partnerships for had the opportunity to connect with the science, but the application of it, learning 38% of current in-person classes, covering the AlumniU was made available to all global urbanization, such as poverty, health, through an intensive, hands-on internship Whether it’s graduate school or a particular field of study, the GSAL program helps Best-in-Show prize for the MScA capstone 25–29 the students' capstone experiences and University’s history of addressing urban Place Lab, an organization founded in from people who have succeeded in the our knowledge and expertise. fundamental aspects of modern project UChicago alumni in September. The energy, and the environment. Gilmore’s through Place Lab in Washington Park. students find the right fit. project and has since received venture MScA students are employment options.” issues by bringing together a diversity of 2014, is made up of professionals from law, business world, is what’s really essential.” management. Accessible to learners program, which hit its goal of doubling fellow scholar Rebecca Dunn, from capital funding. thought and experience. urban planning, architecture, design, social INTERNATIONAL 20–24 7% living anywhere in the world, students pilot engagement almost immediately Washington and Lee University, savored grahamschool.uchicago.edu/GSAL 1 in 4 SAM VOLCHENBOUM, MD, Ph D work, arts administration, and gender and The Urban Studies Program mixes the month-long immersive experience in REAL WORLD “The idea was all their own,” says Yuri FACULTY DIRECTOR FOR THE MASTER OF SCIENCE IN BIOMEDICAL INFORMATICS cultural studies. It is a partnership between fieldwork, externships, and classroom- Chicago. “I built method skills that will be Students also work on a capstone project, Balasanov, PhD, an instructor in the MScA PROGRAM AT A the UChicago Art initiative, Arts + Public where teams of 2–3 students apply what program and founder and president of GLANCE based instruction in the mission of helpful for my future career,” she said. “It

08 ⁄ UNIVERSITY OF CHICAGO GRAHAM SCHOOL ANNUAL REPORT 2016 ⁄ 09 10 ⁄ UNIVERSITY OF CHICAGO GRAHAM SCHOOL ANNUAL REPORT 2016 ⁄ 11 12 ⁄ UNIVERSITY OF CHICAGO GRAHAM SCHOOL ANNUAL REPORT 2016 ⁄ 13

SPAN Since its founding, the Graham School has broadened the University’s reach learning community they can continue to was missing from our readings,” says Earlier this year, the Basic Program also participate in through alumni classes and Rutz. Along with “The Romans,” the began a partnership with Shakespeare by extending its inquiry and impact. Through our Bridge and Partnership other activities. Basic Program introduced “The Modern 400, the citywide event to celebrate the Tradition” and is currently working on 400th anniversary of the Bard’s death. The programs, we span the continuum of higher education to provide entry “It’s very interesting,” says Fred Beuttler, BUILDING BRIDGES the “The Medieval Tradition,” a sequence partnership expanded our offerings to Associate Dean of the Liberal Arts on Abrahamic Religion, and a further include a new lecture series on subjects points and access to learning. Whether a summer program brings talented Programs at the Graham School, “because Our fundamental belief is that the sequence on East-West interaction along complementing Shakespeare 400 plays ACROSS OUR CITY once those traditional markers of high school and undergraduate students to learn from UChicago faculty, or the “Silk Road.” in production. The Basic Program is education—tests and grades—are set aside, also expanding its course offerings in a program is designed to provide new areas of knowledge to those making a whole new hierarchy of values begins to In addition to classes, the Basic Program other ways, ranging from a year-long University’s eminence is enhanced by emerge. It’s something almost palpable offers other events and activities for transitions in their career, the bridge and partnership programs are intended sequence on all of Shakespeare’s plays in in a Basic Program classroom. Students students and the public. There are two collaboration with Shakespeare 400, to to support educational reach and exploration. are there to listen and truly understand free public lecture series: the First Friday the development of courses connecting the texts and viewpoints of others, not for Lectures, held the first Friday of every extending our inquiry and impact Eastern and Western texts. an immediate practical end, but because month, and the Works of the Mind understanding and learning in this way is Lectures, offered one Sunday a month BASIC PROGRAM BEYOND CHICAGO 3 “As with many University of Chicago its own end. That is the sort of democratic from October through May. The Basic COLLEGE BRIDGE PROGRAM much I enjoyed the Socratic-seminar style The Basic Program also extends beyond to ever broader audiences in The College Bridge Program provides an programs, reading and discussion are key,” wisdom Hutchins had hoped to restore Program’s Autumn Symposium, held of learning—the answers were not given, Chicago. Every Spring Quarter, students opportunity for exceptional high school says John Covington, a former Odyssey through the Great Conversation.” annually at the Hyde Park campus, is a 1 they were discovered, something that was head to the Abbey Resort in Fontana, students from the Chicago Public Schools Project scholar. “We had very intellectual, daylong event covering a single work. This hugely different from my high school’s way Cynthia Rutz, an instructor in the Basic Wisconsin, for a weekend study retreat. (CPS) system to challenge themselves by of teaching, and I believe to be much more very engaging discussions. You get to year’s symposium was held on selections ever more innovative ways. Program for over 25 years, considers This year’s topic is Toni Morrison’s novel enrolling in a course at the University of see things from a different point of view. from The Federalist Papers. intriguing. It was here that my love for discussion the defining characteristic Beloved. The program also offers travel Chicago while completing their high school They don’t dictate what you feel, and a learning was fully realized.” study opportunities where students travel coursework. College Bridge spans the lot of people came out of their shells.” to Greece in the spring to visit historical entire calendar year through the Academic Through this program, students are able STARTALK PROGRAM sites such as the Temple of Athena on the Year and the Summer Bridge programs. to experience the University of Chicago

The STARTALK program, created by the Acropolis, Socrates’ jail cell, Apollo’s temple University of Chicago and Chicago Public and join the academic community. “It is an The discussions forced us to abandon

This year’s Academic Bridge cohort of “ and Oracle at Delphi, and Agamemnon’s 2 Schools, is designed for CPS students experience that I carry with me to this day,” fifteen students had the opportunity what we thought we knew. It gave us a“ tomb at Mycenae, and discuss those sites studying Arabic or Chinese and who want says Covington. to take a variety of classes, including in relation to the program’s texts. to sharpen their language skills during the foreign languages, math, humanities, different point of view, something we summer months and gain an edge heading HBCU & HSI BRIDGE biological sciences, and social sciences. into their studies for the next school year. SCHOLARSHIP PROGRAMS may never even have argued before. The largest impact of this program is The courses are taught entirely in Arabic At the University of Chicago, a deep providing extraordinary CPS students with or Chinese and use creative methods to commitment to diversity drives ideas, JOHN COVINGTON, BASIC PROGRAM STUDENT opportunities to explore new academic engage third- and fourth-year high builds careers, enriches communities, and disciplines, take courses beyond their high school students. spurs innovation. An important instance school offerings, and benefit from access of this commitment can be seen in the SUPPORT to University resources. In addition, they “All the teachers are great. If you don’t HBCU-HSI Bridge Scholarship program. build relationships with their advisors understand, they’ll say it again, but they of the program, largely because of the Bridge scholarships offer graduates of through weekly meetings and experience don’t help you in English,” says Juan, a unique perspective that each student select HBCUs (Historically Black Colleges the college and classroom culture at the Lincoln Park High School student who possesses. “I find it really interesting to and Universities) and HSIs (Hispanic- University of Chicago. participated in the program during CELEBRATING 70 YEARS OF teach here because of the life experience Serving Institutions) an opportunity to Summer 2016. that students bring to the classroom,” she GRAHAM AROUND study at the University of Chicago as a NEUBAUER FAMILY ADELANTE says. “[T]here’s a huge difference between Along with language studies, the program graduate student-at-large. The HBCU THE BASIC PROGRAM SUMMER SCHOLARS teaching [undergraduates] and people offers field trips, guest speakers, and and HSI scholarships provide promising who’ve had some life experience to bring THE GLOBE The Neubauer Family Adelante Summer special activities. There are additional students with opportunities to explore Scholars program brings talented high to bear on the texts.” classroom components in cultural new fields of study or delve deeper into school seniors from Hispanic and Latino instruction in areas such as visual and academic areas of interest. The scholarship communities to the University of Chicago 70 YEARS AND COUNTING dialogue that had taken place around century later, the Basic Program is still GREAT CONVERSATIONS AND MORE BRIDGE AND ARTS & SCIENCE IN ASIA MAYORS INITIATIVE ON performing arts. Learning beyond the provides substantive academic experience campus to receive an exceptional pre- In August of 1946, the Graham School’s fundamental questions for the past twenty- engaging students through this rigorous To help students continue to build on the 1 PARTNERSHIP PROGRAMS 2 Summer Session 2016 launched 3 URBAN SUSTAINABILITY language is crucial, because, as Jasmine, a towards eventual applications to graduate college experience. Basic Program of Liberal Education for five hundred years. “We want the voices of approach to lifelong learning. experiences of the four-year curriculum, The Graham School’s Bridge and a new program designed to introduce For the fourth consecutive year, the STARTALK student from Lindblom Math or professional schools. Adults enrolled its first class of students. the Great Conversation to be heard again,” the Basic Program introduced the Alumni Partnership programs extend the reach of high school students from Beijing and Graham School, together with the Paulson Stephanie W., a high school student from and Science Academy, says, “The only On campus, students have the The program, founded by Robert Maynard he said, “because we think they may help UNIQUE POINTS OF VIEW Sequences. The curriculum of these two- the University of Chicago beyond our Bangalore to the liberal arts tradition. Institute, spearheaded a leadership Waunakee High School, in Wisconsin, was way you can understand someone is to opportunities to explore multiple areas of Hutchins, the fifth president of the us to learn to live better now.” Although the Basic Program’s current year sequences focuses on texts from Hyde Park campus and open the The interdisciplinary programs enable program for the Chinese Association of part of the group of Neubauer Family understand their culture and background.” The temple of Apollo at Delphi, Greece. Instructor Cynthia Rutz leads a Basic Program study; attend campus-wide workshops, University of Chicago, was created in non-credit format has evolved from a particular time or culture that expand Bridge and Partnership programs extend the University of Chicago’s University’s community of learners to students to hone skills essential to an Mayors. The 2016 program focused on Adelante Summer Scholars during Summer As part of his vision, students would read class in discussion. seminars, events, and conferences; and response to the increased fragmentation the one envisioned by Hutchins and upon and initiate new points of view onto students across the U.S. and world at all education at selective U.S. universities urban sustainability as it pertains to the 2016. She relished her experience at the ODYSSEY PROJECT and discuss the most important works of benefit from weekly individual, in-depth of knowledge and education in the United his colleague Mortimer Adler in the Hutchins’s Great Conversation. global reach through traditional academic programs, international ages and levels. Bridge and Partnership and colleges without leaving their home. particular challenges facing this year’s University. “I cannot begin to say how In partnership with the Odyssey Project Western civilization, not only contributing academic advising meetings. States, which he viewed as a dangerous wake of World War II, its roots still lie programs reflect the Graham School’s Arts & Science in Asia is an intensive group of civic leaders, from the Tianjin at the University of Chicago, the Basic their unique backgrounds and experience “This last year we began a two-year threat to democracy and freedom. in UChicago’s strong Socratic tradition, THE BASIC PROGRAM OF LIBERAL EDUCATION conferences, travel study, and in-country and blended training programs. commitment to the University’s rich program that cultivates critical thinking, Municipality. The focus this year was on Program of Liberal Education offers to this vital, ongoing, open-ended sequence on the Romans. That meant Hutchins believed that only knowledge focusing on close reading and discussion Participants earn a University of Chicago Graham School certificate upon completion of tradition of global engagement and innovative problem-solving, and effective attracting investment through effective Odyssey scholars an opportunity to discussion, but even more would they that I was able to teach authors whom of the Great Books would enable citizens of classic texts. Students progress as a the four-year curriculum. actively seek innovative ways to foster communication through interdisciplinary public-private partnerships for the creation become a Basic Program student during experience, through their contributions, either I’ve never read or haven’t read Students and guests enjoy a Graham to participate in the “Great Conversation,” cohort through the four-year curriculum, international collaboration with our faculty, studies in the sciences, humanities, and of efficient educational, social, and the summer intensive program. the meaning of living freely and wisely in since college. It was a perspective that grahamschool.uchicago.edu/basicprogram • 773.702.1722 School reception on February 17, 2016. which was his way of referring to the building the foundation for a lifelong alumni, and partner institutions. social sciences. Hong Kong will be added health services. a democracy. Nearly three quarters of a as a new site in Summer Session 2017.

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