A guide to the top local eCommerce platforms in Southeast Asia https://www.bworldonline.com/sm-north-edsa-

complex-declared-as-it-park-zone/SM City North EDSA thein world mall largest 5th Shopping isn’t a mere leisure activity in Southeast https://www.bworldonline.com/sm-north-edsa- Asia. It is serious business. complex-declared-as-it-park-zone/ How serious? Simply take a look around whenever https://www.bworldonline.com/sm-north-edsa- you’re in Indonesia, Malaysia, the Philippines, complex-declared-as-it-park-zone/ Singapore, Thailand, and Vietnam. We love our fully https://www.bworldonline.com/sm-north-edsa- airconditioned shopping malls filled with stores selling complex-declared-as-it-park-zone/ https://www.worldatlas.com/articles/the- all kinds of merchandise. In fact, biggest-shopping-malls-in-the-world.htmlfive of the 10 largest https://www.bworldonline.com/sm-north-edsa- https://www.worldatlas.com/articles/the-malls in the world are in Thailand, the Philippines, and https://www.bworldonline.com/sm-north-edsa- biggest-shopping-malls-in-the-world.html complex-declared-as-it-park-zone/ Malaysia. complex-declared-as-it-park-zone/ Despite the strength of Southeast Asian “mall culture,” http://www.thaibis.com/a-z/i/icon-siam4th largest mall in the world regional consumers have shifted to eCommerce due http://www.thaibis.com/a-z/i/icon-siam to its convenience, as well as the rising costs of living http://www.thaibis.com/a-z/i/icon-siam and lower online prices.

http://www.thaibis.com/a-z/i/icon-siam https://go.forrester.com/blogs/online-retail-in-southeast-

asia-is-expected-to-reach-53-billion-by-2023/ Marketing research company Forresterhttps://go.forrester.com/blogs/online-retail-in-southeast- projects that http://www.thaibis.com/a-z/i/icon-siam asia-is-expected-to-reach-53-billion-by-2023/ Southeast Asian eCommerce will hit “more than $53 http://www.thaibis.com/a-z/i/icon-siam billion in 2023” for B2C online retail, making up 6.5% http://www.thaibis.com/a-z/i/icon-siam of total retail sales. Fashion and cosmetics will be the http://www.thaibis.com/a-z/i/icon-siam best performing sales category, while consumer http://www.thaibis.com/a-z/i/icon-siam electronics currently make up the largest category.

http://www.thaibis.com/a-z/i/icon-siamIconSiam https://www.blog.google/documents/47/SEA_Internet_Economy_Report_2019.pdf https://www.blog.google/documents/47/SEA_Internet_Economy_Report_2019.pdf https://www.blog.google/documents/47/SEA_Internet_Economy_Report_2019.pdf https://www.blog.google/documents/47/SEA_Internet_Economy_Report_2019.pdf This growth is driven by mobile purchases. https://www.blog.google/documents/47/SEA_Internet_Economy_Report_2019.pdfGoogle https://www.blog.google/documents/47/SEA_Internet_Economy_Report_2019.pdf https://www.blog.google/documents/47/SEA_Internet_Economy_Report_2019.pdf https://www.blog.google/documents/47/SEA_Internet_Economy_Report_2019.pdfand Temasek's 2019 study found that Southeast Asia has 360 million mobile internet users in the region. The internet economy is predicted to grow to US$300 billion by 2025. Gross merchandise value (GMV) is also on track to reach US$240 billion in 2025. A guide to the top local eCommerce platforms to the top local eCommerce Asia A guide in Southeast

2 What are your options?

Businesses can take two approaches to Southeast Asian eCommerce: sign up and sell through the big marketplaces, or set up shop with the “smaller” online retail players.

01Big marketplaces

02Local players A guide to the top local eCommerce platforms to the top local eCommerce Asia A guide in Southeast

3 Big Marketplaces

The big marketplaces Shopee’s website across Southeast Asia

We are talking about the eCommerce platforms the most number of monthly active users (MAU) in that consistently top lists in terms of sales and Q2, but was overtaken by Shopee by Q4. number of users per quarter. These three names

https://worldwide.zalora.com/ https://worldwide.zalora.com/ will be familiar to you, either because you use https://worldwide.zalora.com/Zalora isn't as dominant as Lazada and Shopee, them yourself in your own time, or because they but remains consistent in the ranks with its strong

https://www.scmp.com/lifestyle/fashion-beauty/article/2182389/how-fashion-portal-zalora-blossomed-cracking-southeast-asia https://www.scmp.com/lifestyle/fashion-beauty/article/2182389/how-fashion-portal-zalora-blossomed-cracking-southeast-asia are regular headline-makers. focus onhttps://www.scmp.com/lifestyle/fashion-beauty/article/2182389/how-fashion-portal-zalora-blossomed-cracking-southeast-asia fashion for women, men and kids. As it performs well in four out of the six markets https://www.lazada.com https:// https://www.lazada.com worldwide.za First up is marketplace giant Lazadahttps://www.lazada.com. Launched by lora.com/discussed in this ebook, Zalora has also made https://insideretail.asia/2018/04/17/the-dna-of-zalora/ Rocket Internet in 2012, it has since been acquired clear its intent to https://insideretail.asia/2018/04/17/the-dna-of-zalora/keep its business online, unlike https://www.alibabagroup.com/https:// www.alibabagroup.co by the en/global/homeAlibabam/en/global/home Group , putting it in the same the other big marketplaces that have ventured

https://www.alibaba.com/ https://world.taobao.com/ https://www.alibaba.com/ https://world.taobao.com/ eCommerce family as https://www.alibaba.com/Alibaba and https://world.taobao.com/Taobao and into physical retail. https://www.theedgemarkets.com/article/lazada-says-it-ecommerce-leader-southeast-asia-over-50-mil-buyers https://insideretail.asia/2018/04/17/the-dna-of-zalora/ https://www.theedgemarkets.com/article/lazada-says-it-ecommerce-leader-southeast-asia-over-50-mil-buyers https://insideretail.asia/2018/04/17/the-dna-of-zalora/ giving it access to the group’s overallhttps://www.theedgemarkets.com/article/lazada-says-it-ecommerce-leader-southeast-asia-over-50-mil-buyers resources. https://insideretail.asia/2018/04/17/the-dna-of-zalora/ There are also new up-and-coming platforms https://shopee.com https://shopee.com Its closest rival is Sea Group’s https://shopee.comShopee. The two entering the Southeast Asian market that huge marketplaces routinely trade places in eCommerce sellers should look out for. American various eCommerce rankings, and often have multinational company Amazon just launched in

https://www.marketplacepulse.com/articles/amazon-launches-in-singapore#:~:text=Amazon%20launched%20in%20Singapore%20on,through%20the%20Prime%20Now%20app https://www.marketplacepulse.com/articles/amazon-launches-in-singapore#:~:text=Amazon%20launched%20in%20Singapore%20on,through%20the%20Prime%20Now%20app https://www.marketplacepulse.com/articles/amazon-launches-in-singapore#:~:text=Amazon%20launched%20in%20Singapore%20on,through%20the%20Prime%20Now%20app https://www.marketplacepulse.com/articles/amazon-launches-in-singapore#:~:text=Amazon%20launched%20in%20Singapore%20on,through%20the%20Prime%20Now%20app https://www.marketplacepulse.com/articles/amazon-launches-in-singapore#:~:text=Amazon%20launched%20in%20Singapore%20on,through%20the%20Prime%20Now%20app minute differences in their quarterly numbers. Singapore last year with close to https://www.marketplacepulse.com/articles/amazon-launches-in-singapore#:~:text=Amazon%20launched%20in%20Singapore%20on,through%20the%20Prime%20Now%20app500 third-party

https://www.marketplacepulse.com/articles/amazon-launches-in-singapore#:~:text=Amazon%20launched%20in%20Singapore%20on,through%20the%20Prime%20Now%20app https://www.marketplacepulse.com/articles/amazon-launches-in-singapore#:~:text=Amazon%20launched%20in%20Singapore%20on,through%20the%20Prime%20Now%20app https://www.marketplacepulse.com/articles/amazon-launches-in-singapore#:~:text=Amazon%20launched%20in%20Singapore%20on,through%20the%20Prime%20Now%20app https://www.marketplacepulse.com/articles/amazon-launches-in-singapore#:~:text=Amazon%20launched%20in%20Singapore%20on,through%20the%20Prime%20Now%20app https://www.marketplacepulse.com/articles/amazon-launches-in-singapore#:~:text=Amazon%20launched%20in%20Singapore%20on,through%20the%20Prime%20Now%20app https://www.marketplacepulse.com/articles/amazon-launches-in-singapore#:~:text=Amazon%20launched%20in%20Singapore%20on,through%20the%20Prime%20Now%20app https://www.marketplacepulse.com/articles/amazon-launches-in-singapore#:~:text=Amazon%20launched%20in%20Singapore%20on,through%20the%20Prime%20Now%20app https://www.marketplacepulse.com/articles/amazon-launches-in-singapore#:~:text=Amazon%20launched%20in%20Singapore%20on,through%20the%20Prime%20Now%20app https://www.marketplacepulse.com/articles/amazon-launches-in-singapore#:~:text=Amazon%20launched%20in%20Singapore%20on,through%20the%20Prime%20Now%20app https://www.marketplacepulse.com/articles/amazon-launches-in-singapore#:~:text=Amazon%20launched%20in%20Singapore%20on,through%20the%20Prime%20Now%20app https://www.marketplacepulse.com/articles/amazon-launches-in-singapore#:~:text=Amazon%20launched%20in%20Singapore%20on,through%20the%20Prime%20Now%20app https://www.marketplacepulse.com/articles/amazon-launches-in-singapore#:~:text=Amazon%20launched%20in%20Singapore%20on,through%20the%20Prime%20Now%20appsellers. The eCommerce giant may provide some According to iPrice Group and App Annie's stiff competition for Southeast Asian veterans. https://marketinginasia.com/wp-content/uploads/2020/03/2019-Year-End-Report-of-Map-of-E-commerce-iPrice-Group.pdf Year-Endhttps://marketinginasia.com/wp-content/uploads/2020/03/2019-Year-End-Report-of-Map-of-E-commerce-iPrice-Group.pdf Report on Southeast Asia's Map of https://marketinginasia.com/wp-content/uploads/2020/03/2019-Year-End-Report-of-Map-of-E-commerce-iPrice-Group.pdf

https://marketinginasia.com/wp-content/uploads/2020/03/2019-Year-End-Report-of-Map-of-E-commerce-iPrice-Group.pdf https://marketinginasia.com/wp-content/uploads/2020/03/2019-Year-End-Report-of-Map-of-E-commerce-iPrice-Group.pdf https://marketinginasia.com/wp-content/uploads/2020/03/2019-Year-End-Report-of-Map-of-E-commerce-iPrice-Group.pdf E-commercehttps://marketinginasia.com/wp-content/uploads/2020/03/2019-Year-End-Report-of-Map-of-E-commerce-iPrice-Group.pdf 2019, Lazada took the top spot for A guide to the top local eCommerce platforms to the top local eCommerce Asia A guide in Southeast

4 Big Marketplaces

Why should you sign up with them?

As a business owner, you go where your customers are. People keep coming back to Lazada, Shopee, and Zalora for three main reasons.

They are the Shopee is the one to beat for marketplace loyalty. It ranks first for eCommerce platform visits across Southeast Asia, and was 01“places to be” consistently the most downloaded e-commerce app throughout the in eCommerce year. Lazada is nipping at Shopee's heel with 200,000 website visits short of Shopee. But the e-commerce giant remains both the top website and app in Singapore, Thailand, and the Philippines. 1st in Zalora's performance varied during the year, with its highest placement at third in the Philippines but fluctuating between sixth and seventh place in other countries. For mobile MAUs, it again 1st in secured third in the Philippines, then sixth in Malaysia and Singapore, and seventh in Indonesia.

3rd in A guide to the top local eCommerce platforms to the top local eCommerce Asia A guide in Southeast

5 Big Marketplaces Shopee’s 11.11 Sale They give everyone 02plenty to like

All three eCommerce marketplaces earned But they also differ in several aspects. Lazada their customers’ loyalty through several and Zalora keep their logistics in-house, but methods. Lazada also works with third parties for some orders, including J&T and SingPost. Shopee Their wide product assortments would be the takes the 100% outsourced route, enlisting first and most obvious answer. But they also third parties to deliver orders. draw in buyers through localized eCommerce websites, partnerships with brands and Lazada shoppers can also access Taobao’s celebrities, and offer special product deals. inventory through Taobao Collections. Meanwhile, Zalora focuses more on having

https://www.scmp.com/lifestyle/fashion-beauty/article/2182389/how-fashion-portal- zalora-blossomed-cracking-southeast-asia They also hold regular shopping events on so- deeperhttps://www.scmp.com/lifestyle/fashion-beauty/article/2182389/how-fashion-portal- knowledge of its four markets to meet zalora-blossomed-cracking-southeast-asia called special dates. 8.8, 9.9, 10.10, 11.11 and specific trends. 12.12 have all been claimed for various online-shopping holidays, with the massive Brands can take advantage of consumer marketing push to match. preferences—and ensure they stay on screens for as long as possible. Lazada has a bartering system with three tiers: Platinum, Gold, and Silver. Lazada could ask these brands for a five- to six-digit financial investment for a possible >1,000% boost in sales and visibility. A guide to the top local eCommerce platforms to the top local eCommerce Asia A guide in Southeast

6 Big Marketplaces

They can ship 03internationally

These major platforms already have Don’t forget to check for processes and partners in place to ship integrations between your overseas. Smaller platforms may cater preferred eCommerce only to local markets, and might not platform and a reliable have the capability or partnerships international shipping needed to ship abroad. company. J&T Express, for instance, has integrations with three popular eCommerce https:// https://magento.com/ services: www.shopify.com/Shopify, Magentohttps://magento.com/, https://woocommerce.com/# and https://woocommerce.com/#WooCommerce. A guide to the top local eCommerce platforms to the top local eCommerce Asia A guide in Southeast

7 Local Players

The “local” marketplaces across Southeast Asia

Sure, the big eCommerce players are tough to beat. But that doesn’t mean local marketplaces and retailers can’t put up a good fight! Besides, choosing local or homegrown platforms has its own perks.

They can provide Selling online is a challenge, whichever platform you choose. 01security—and But unlike the heavy competition (and noise!) on bigger platforms, niche platforms could feel cozy and comforting. Consumers know lessen the noise exactly what they’re there for, and you’re not bombarding them with marketing spiels and discounts. They don’t have a free-for-all vibe, making online selling and shopping as comfortable as promised. A guide to the top local eCommerce platforms to the top local eCommerce Asia A guide in Southeast

8 Local Players

They build tighter 02communities and more selective assortments They decrease

https://www.insightsassociation.org/article/consumers-want-choices-just-not-too-many pressure on https://www.insightsassociation.org/article/consumers-want-choices-just-not-too-manyConsumers actually like having less choices. 03 Bigger eCommerce marketplaces are great newcomers when people don’t know what they want, and want to see all available options. Otherwise, it’s best to have some level of restraint. Big marketplaces aren’t the only ones with integrations for payments, shipping services, This selectiveness is good for everyone. Not and other concerns! Local or regional only would you build a more natural form of marketplaces have them as well, so you don’t customer loyalty and highly engaged user have to worry about handling them on your communities, you will know exactly what to own. offer them, and exactly when they need it. This type of support is especially helpful for eCommerce newcomers, who could feel anxious on their first go at it, and need to open up shop quickly. A guide to the top local eCommerce platforms to the top local eCommerce Asia A guide in Southeast

9 Indonesia

https://www.tokopedia.com/ https://www.tokopedia.com/Tokopedia

https://www.bukalapak.com/ https://www.bukalapak.com/Bukalapak

https://www.blibli.com/ https://www.blibli.com/ https://www.blibli.com/ Go Local Bliblihttps://www.blibli.com/ Thailand

https://www.chilindo.com/ https://www.chilindo.com/ Chilindohttps://www.chilindo.com/

https://www.advice.co.th/ https://www.advice.co.th/ Want to start selling through local Advicehttps://www.advice.co.th/

https://www.jib.co.th/ https://www.jib.co.th/ https://www.jib.co.th/ marketplaces? Here are the regional https://www.jib.co.th/ The Philippines https://www.jib.co.th/JiB Davids fighting the Goliaths, as well as https://beautymnl.com/ their onboarding processes for their https://beautymnl.com/BeautyMNL https://www.argomall.com/ retail partners. https://www.argomall.com/Argomall https://www.galleon.ph/ https://www.galleon.ph/Galleon.ph Vietnam

We are using the year-end data from https://www.sendo.vn/ https://www.sendo.vn/ Sendohttps://www.sendo.vn/ iPrice and App Annie's aforementioned https://tiki.vn/ https://tiki.vn/ https://tiki.vn/Tiki 2019 study on Southeast Asian eCommerce. Specifically, which Malaysia

https://www.lelong.com.my/ platforms per country have the most https://www.lelong.com.my/ https://www.lelong.com.my/Lelong mobile MAUs, app downloads, and/or https://pgmall.my/ https://pgmall.my/PG Mall Singapore website visits. https://www.fashionvalet.com/ https://www.fashionvalet.com/Fashion Valet http://qoo10.com/ http://qoo10.com/Qoo10 https://ezbuy.sg/ https://ezbuy.sg/EZBuy A guide to the top local eCommerce platforms to the top local eCommerce Asia A guide in Southeast

10 Indonesia

https://www.entrepreneur.com/article/343467 The country with the https://www.entrepreneur.com/article/343467fastest-growing and How to get started: https://www.entrepreneur.com/article/343467 largesthttps://www.entrepreneur.com/article/343467 eCommerce market has made a strong statement by crowning a local marketplace for Entrepreneurs can open a free

https://seller.tokopedia.com/edu/ https://seller.tokopedia.com/edu/ both website visits and mobile MAUs. Tokopedia store through its https://seller.tokopedia.com/edu/main https://seller.tokopedia.com/edu/ https://seller.tokopedia.com/edu/ https://seller.tokopedia.com/edu/seller page, and maximize its in- https://www.tokopedia.com/ Tokopediahttps://www.tokopedia.com/ leads the pack with 75,502,688 house analytics and logistics. monthly visits, #2 rankings on the iOS and

https://seller.tokopedia.com/edu/power-merchant/ https://seller.tokopedia.com/edu/power-merchant/ Android app stores, and millions of followers Upgrading to Powerhttps://seller.tokopedia.com/edu/power-merchant/ Merchant

https://www.cnbc.com/2019/03/19/how-alibaba- https://seller.tokopedia.com/edu/official-store/ backed-e-commerce-unicorn-tokopedia-will-grow- https://seller.tokopedia.com/edu/official-store/ its-business.htmlhttps://www.cnbc.com/2019/03/19/how-alibaba- https://seller.tokopedia.com/edu/official-store/ backed-e-commerce-unicorn-tokopedia-will-grow- https://seller.tokopedia.com/edu/official-store/ on Facebook and Instagram. The unicornits-business.html status or putting up an Official

https://www.cnbc.com/2019/03/19/how-alibaba- https://www.bloomberg.com/news/articles/2018-12-12/softbank-vision- https://seller.tokopedia.com/edu/ https://www.cnbc.com/2019/03/19/how-alibaba-backed-e-commerce-unicorn-tokopedia-will- official-store/ https://www.bloomberg.com/news/articles/2018-12-12/softbank-vision- https://seller.tokopedia.com/edu/ backed-e-commerce-unicorn-tokopedia-will-grow-its-business.html fund-alibaba-lead-1-1-billion-tokopedia-round official-store/ startupgrow-its-business.html worth morefund-alibaba-lead-1-1-billion-tokopedia-round than US$7 billion facilitates https://seller.tokopedia.com/edu/ Storeofficial-store/ will give you different service consumer-to-consumer (C2C) transactions, and fees, verification methods, and offers digital products and fintech services to exclusive store promos. Official its 90 million monthly active users. Stores get full Tokopedia backing via discount settings, goods Basically, if customers want or need something, insurance, special business teams, Tokopedia has it—which means you must be and API integration. on it ASAP! A guide to the top local eCommerce platforms to the top local eCommerce Asia A guide in Southeast

11 Indonesia

Tailgating Tokopedia is another homegrown https://www.bukalapak.com/ marketplace. Bukalapakhttps://www.bukalapak.com/ has much to be happy about: 53,862,335 in monthly traffic, #3 and #4 positions on the App Store and Play Store, and more than 2 million Facebook How to get started:

followers. https://seller.bukalapak.com/ Bukalapak’s dedicated https://seller.bukalapak.com/Seller Page gives potential sellers an overview Business model-wise, it (and newer of doing business with them, eCommerce player Blibli, seen below) has including free shipping. taken the Lazada/Shopee route and uses a generalized B2C retail approach. It also claims to give sellers revenues of “up to IDR 8 Million However, it also differentiates itself by ably per month” (around US$570). accommodating local and international sales. Indonesians can buy and sell on the main marketplace, and overseas customers https://www.bukalapak.com/bukaglobal/ https://www.bukalapak.com/bukaglobal/ can shop via https://www.bukalapak.com/bukaglobal/BukaGlobal. A guide to the top local eCommerce platforms to the top local eCommerce Asia A guide in Southeast

12 Indonesia

https://www.blibli.com/ https://www.blibli.com/ https://www.blibli.com/Blibli is also doing quite well in Indonesia. Its broad product selection is a hit with its How to get started: 24,170,104 in monthly website traffic, and https://merchant.blibli.com/MTA/login enabled it to place sixth and seventh on the Go to Blibli’s https://merchant.blibli.com/MTA/loginMerchant Tool https://merchant.blibli.com/MTA/loginApplication page. The marketplace App Store and Play Store. https://merchant.blibli.com/MTA/login promises 100% product insurance

https://www.statista.com/statistics/964507/indonesia- popular-product-categories-on-blibli/ alongside free shipping, packaging https://www.statista.com/statistics/964507/indonesia- According to popular-product-categories-on-blibli/Statista, mobile phones and electronics, groceries, and fashion products and marketing exposure. are the bestsellers on Blibli. This marketplace also provides digital services (like travel You can also access its other

https://ecommerceiq.asia/blibli- marketplace-in-house/ https://ecommerceiq.asia/blibli- helpful resources through its marketplace-in-house/ bookings) and fintech products to its (https://ecommerceiq.asia/blibli-as of marketplace-in-house/ https://www.blibli.com/pages/merchant-corner#how https://ecommerceiq.asia/blibli- marketplace-in-house/ https://www.blibli.com/pages/merchant-corner#how https://ecommerceiq.asia/blibli- Merchant Corner. marketplace-in-house/ https://www.blibli.com/pages/merchant-corner#how 2017https://ecommerceiq.asia/blibli-) 5 million monthly customers. marketplace-in-house/ A guide to the top local eCommerce platforms to the top local eCommerce Asia A guide in Southeast

13 Thailand

In third place for monthly website visits https://www.chilindo.com/ (2,062,156),https://www.chilindo.com/ Chilindo is the most popular local e-commerce platform in Thailand. The company claims it serves over 15,000,000 How to get started: customers and delivers 900,000 orders monthly. Merchants can begin posting items for auction once they create an The platform is unique in that it uses an account on Chilindo. The platform online-auction model where customers can only charges one delivery fee and bid on items that have no fixed prices. All 10% service no matter how many auctions start at 1 THB with no minimums. items customers have in their This form of gamification engages customers invoice. and makes them feel like they're getting their money's worth. A guide to the top local eCommerce platforms to the top local eCommerce Asia A guide in Southeast

14 Thailand

How to get started:

https://www.advice.co.th/advicedealer/register Advice’s dealerhttps://www.advice.co.th/advicedealer/register registration page Thai shoppers would say that buying from https://www.advice.co.th/ lets you sign up to distribute the https://www.advice.co.th/Advice is good advice. This consumer https://www.advice.co.th/ company’s products on its behalf. electronics retailer covers every part of its Requirements include business market. It sells the usual gadgets and documents, and retail-store accessories along with point-of-sale systems, photos for international sellers. CCTV cameras, UPS systems, and spare Distributors’ bulk purchases must desktop computer parts. also not go below 30,000 baht (around US$980). And while Advice may not be anywhere on the mobile MAU rankings, it places a solid The company can also sell your fifth in iPrice and App Annie’s Q1 results for products if you’re on the supply its 2,278,900 website visits. https://www.advice.co.th/supplier/offer side. Go to its “Proposehttps://www.advice.co.th/supplier/o Productffer ” page and fill out the form to get your merchandise onto Advice’s 350 stores. A guide to the top local eCommerce platforms to the top local eCommerce Asia A guide in Southeast

15 Thailand

In seventh place for monthly website visits (1,498,244), and with similar numbers for social media metrics (Instagram being the

https://www.jib.co.th https://www.jib.co.th https://www.jib.co.th https://www.jib.co.th exception), https://www.jib.co.thJiB is too close for Advice’s How to get started: comfort. And the former has mobile apps ranked #13 and #10 on the App Store and JiB allows distributor applications, Play Store—something its rival doesn’t have. but there is no information posted on its website. We suggest Overall, JiB gives the expected eCommerce https://www.jib.co.th/web/contact/mapcontacting the company directly

https://www.jib.co.th/web/pcsetspec/main jabs. Its handy spec-PChttps://www.jib.co.th/web/pcsetspec/main builder lets modders for business inquiries. put together their dream rig before actually

https://www.jib.co.th/web/promotion/promotion_flash/1454 https://www.jib.co.th/web/promotion/promotion_flash/1454 buying the parts. Onlinehttps://www.jib.co.th/web/promotion/promotion_ flash dealsflash/1454 can get https://www.jib.co.th/web/promotion/promotion_flash/1454 buyers up to 30% off their purchases. Lastly, it works with multiple shipping and payments partners for online orders. A guide to the top local eCommerce platforms to the top local eCommerce Asia A guide in Southeast

16 The Philippines

https://beautymnl.com/ BeautyMNLhttps://beautymnl.com/ has “over 42,000 products” in its assortment spanning beauty products, apparel, food and beverages, and wellness. The site is also quite adept at social media How to get started: marketing (particularly on Instagram, where it has 354,000 followers), and it regularly BeautyMNL has a simple request spotlights homegrown brands. for merchants: email the company at mailto:[email protected]@beautymnl.com for The fourth-placer for eCommerce platform inquiries. visits (829,000 in monthly traffic) and most mobile MAUs among local platforms (sixth overall) is also popular for its flash deals. Sometimes, it discounts entire brands and product categories for a specific time period. A guide to the top local eCommerce platforms to the top local eCommerce Asia A guide in Southeast

17 The Philippines

https://www.argomall.com/ https://www.argomall.com/ https://www.argomall.com/Argomall markets itself as “one of the largest e-commerce platforms in the Philippines,” and it’s not boasting. How to get started: This marketplace garnered 484,398 monthly website visits in 2019 and secured sixth place Argomall’s quick links for potential in the Philippines after Lazada, Shopee, sellers and affiliates aren’t working Zalora, BeautyMNL, and Ebay. It carries the as of September 2019. Get in world’s top brands for smartphones, touch via mailto:[email protected]@argomall.com, smartwatches, TVs, tablets, laptops, or through its contact details in the accessories, and audio equipment; and footer. regularly offers the latest products at lower prices than at physical retail stores. A guide to the top local eCommerce platforms to the top local eCommerce Asia A guide in Southeast

18 The Philippines

Even with the Philippines’ maturing eCommerce industry, some products— especially hard-to-find (or expensive-to-ship) goods—are simply not available for local How to get started: purchase. Because of this specificity, Galleon https://www.galleon.ph/ https://www.galleon.ph/Galleon.ph caters to buyers (specifically, is more direct in its approach to 313,700 website visitors for Q1) who have choosing its partners. Applicants https://docs.google.com/forms/d/e/ 1FAIpQLScc8MKYumGs7bCoxY1hR_Sdb6sjw6SBdxlGEKIXxGEb1 extra-specific items on their shopping lists. to its SellerG2UNg/viewform? Program have to fill formkey=dGd6Y3czQndQSzdtUmRLemE5QWtfWmc6MA While this marketplace has common out a form asking for basic consumer categories, it also serves several business information. uncommon ones, including collectible art, crafting supplies, and industrial/scientific products. A guide to the top local eCommerce platforms to the top local eCommerce Asia A guide in Southeast

19 Vietnam

https://www.sendo.vn/ https://www.sendo.vn/ https://www.sendo.vn/Sendo trails Tiki by three places in the user- visits category, but do know that having 25,364,800 check your eCommerce site out is not an easy feat. Nor is having more than 10 How to get started: million customers and more than 100,000 https://ban.sendo.vn/https://ban.sendo.vn/ sellers on your platform, and facilitating Go to Sendo’s https://ban.sendo.vn/registrationhttps://ban.sendo.vn/ page, deliveries in 64 cities. and fill in the required fields. Sellers don’t pay anything to get an

https://www.dealstreetasia.com/stories/ vietnams-e-commerce-sendo-140283/ The company is also targeting https://www.dealstreetasia.com/stories/vietnams-e-commerce-sendo-140283/Vietnamese online store, or give Sendo

https://www.dealstreetasia.com/stories/vietnams-e-commerce-sendo-140283/ https://www.dealstreetasia.com/stories/vietnams-e-commerce-sendo-140283/provinces and rural areas for its expansion commissions per purchase. instead of serving just the major cities. This is enticing for potential retail partners. Through The company also provides seller Sendo, you can now reach buyers who support through training programs normally would not have access to your and guidance on online sales. goods and services. A guide to the top local eCommerce platforms to the top local eCommerce Asia A guide in Southeast

20 Vietnam

https://tiki.vn/ https://tiki.vn/ https://tiki.vn/Tiki is Vietnam’s local answer to the bigger regional marketplaces, with the assortment, price cuts, and flair to match. 24,427,577 monthly website visits, second and third- How to get started: place positions on the App Store and Play

https://e27.co/tiki-reportedly-raises-us130m-in-funding-led-by-northstar-group-20200608/ https://e27.co/tiki-reportedly-raises-us130m-in-funding-led-by-northstar-group-20200608/ Store, and reportedly https://e27.co/tiki-reportedly-raises-us130m-in-funding-led-by-northstar-group-20200608/US$130 million in You can either tell Tiki to contact https://e27.co/tiki-reportedly-raises-us130m-in-funding-led-by-northstar-group-20200608/

https://e27.co/tiki-reportedly-raises-us130m-in-funding-led-by-northstar-group-20200608/ https://e27.co/tiki-reportedly-raises-us130m-in-funding-led-by-northstar-group-20200608/ https://e27.co/tiki-reportedly-raises-us130m-in-funding-led-by-northstar-group-20200608/ https://e27.co/tiki-reportedly-raises-us130m-in-funding-led-by-northstar-group-20200608/ https://e27.co/tiki-reportedly-raises-us130m-in-funding-led-by-northstar-group-20200608/ https://e27.co/tiki-reportedly-raises-us130m-in-funding-led-by-northstar-group-20200608/ https://e27.co/tiki-reportedly-raises-us130m-in-funding-led-by-northstar-group-20200608/ https://e27.co/tiki-reportedly-raises-us130m-in-funding-led-by-northstar-group-20200608/funding from Northstar Group show that this you within 24 hours, or go through

https://sellercenter.tiki.vn/new/#/register https://sellercenter.tiki.vn/new/#/register eCommerce player is truly ready to play. the https://sellercenter.tiki.vn/new/#/registerregistration process yourself. Be ready with your proposed store And much like the big boys, Tiki sells name (which cannot be changed everything. On the site, you’ll see the usual once approved), business suspects, along with the unusuals like registration number, and the motorcycles, cars and bikes, and hotel and categories you’ll want to list your flight bookings. products in. A guide to the top local eCommerce platforms to the top local eCommerce Asia A guide in Southeast

21 Malaysia

How to get started:

https://members.lelong.com.my/account/RegisterSocial? https://members.lelong.com.my/account/RegisterSocial? https://members.lelong.com.my/account/RegisterSocial? Go to Lelong.my’shttps://members.lelong.com.my/account/RegisterSocial? Seller

https://members.lelong.com.my/account/RegisterSocial? https://members.lelong.com.my/account/RegisterSocial? https://members.lelong.com.my/account/RegisterSocial?Registration page. There, you’ll find in-depth information on the whys If other marketplaces have certain and hows of this eCommerce

https://www.lelong.com.my/ https://www.lelong.com.my/ platform—along with the all- limitations in place, https://www.lelong.com.my/Lelong welcomes all products and brands with open arms. Little important prices and perks. surprise then that it placed third for Malaysia’s most visited eCommerce Brands and entrepreneurs have platforms in 2019 with almost 3 million three store options with varying monthly visits, as well as seventh for most perks: Webstore (RM398 or US$95/ MAUs via App Store and Play Store. year), WebStore Plus (RM498 or US$120/year for a limited time), and WebStore Pro (RM898 or US$215/year for a limited time). Lelong also accommodates

https://www.lelong.com.my/internationalseller/addinternationalseller https://www.lelong.com.my/internationalseller/addinternationalseller internationalhttps://www.lelong.com.my/internationalseller/addinternationalseller sellers, and offers a https://www.lelong.com.my/edc/ecommerceClass https://www.lelong.com.my/edc/ecommerceClassfree, three-hour, on-site https://www.lelong.com.my/edc/ecommerceClass https://www.lelong.com.my/edc/ecommerceClasseCommerce class for beginners. A guide to the top local eCommerce platforms to the top local eCommerce Asia A guide in Southeast

22 Malaysia

Like Lelong (and Lazada and Shopee), PG Mall How to get started: casts a wide net for eCommerce. The platform showcases over hundreds of thousands of Sign up directly through products across categories, including fashion & https://pgmall.my/seller-intro/ https://pgmall.my/seller-intro/pgmall.my, click on the merchant accessories, electronics, kids & baby, and Register Here link and fill up all the groceries to name few. required fields. Afterwards, submit all required documents specified Just like Shopee, PG Mall offers discount and free in the form and from there, all you shipping vouchers for minimum purchases. have to do is log into your Consumers also enjoy 3.5% monthly cashback on merchant site and sell all your all their purchases. products. A guide to the top local eCommerce platforms to the top local eCommerce Asia A guide in Southeast

23 Malaysia

Ready-to-wear clothing retailer FashionValet ranked 10th in Malaysian eCommerce in 2019, with 441,173 website visits and 713,000 Instagram followers. It has also put up four physical stores throughout Kuala Lumpur that support its brisk online How to get started: business, and it works with local and regional fashion brands. Email [email protected]:[email protected] for inquiries, along with product https://www.fashionvalet.com/ FashionValethttps://www.fashionvalet.com/ also gives Malaysian shoppers photos, your brand/company plenty of choices throughout the women’s, website address, and other men’s, and kids’ categories. Modern and pertinent details.

https://www.fashionvalet.com/women/traditional-wear.html https://www.fashionvalet.com/women/traditional-wear.html https://www.fashionvalet.com/women/traditional-wear.htmltraditional fashion basics are covered here, and it has a relatively roomy 30-day return

https://www.fashionvalet.com/shipping- informations https://www.fashionvalet.com/shipping- period. It also informationsships to all the countries discussed in this ebook except the Philippines. A guide to the top local eCommerce platforms to the top local eCommerce Asia A guide in Southeast

24 Singapore

How to get started:

Go to Qoo10.com, select your preferred region, and look for the While Lazada remains the most visited link called "Seller Register." eCommerce website in Singapore, http://qoo10.com/Qoo10 http://qoo10.com/ Clicking on it will start the follows close behind with 7,115,055 monthly https://cedcommerce.com/blog/how-to-sell-on-qoo10-with-step-by-step-illustration/ https://cedcommerce.com/blog/how-to-sell-on-qoo10-with-step-by-step-illustration/registration process. website visits. From there, all you have to do is The platform sells everything from powdered create a Qoo10 account, provide milk to household furniture and works with

https://www.scmp.com/week-asia/lifestyle-culture/article/3010723/singapore-qoo10-took-lazada-and-won-can-it-do-same some basic information, verify https://www.scmp.com/week-asia/lifestyle-culture/article/3010723/singapore-qoo10-took-lazada-and-won-can-it-do-same https://www.scmp.com/week-asia/lifestyle-culture/article/3010723/singapore-qoo10-took-lazada-and-won-can-it-do-same https://www.scmp.com/week-asia/lifestyle-culture/article/3010723/singapore-qoo10-took-lazada-and-won-can-it-do-same over https://www.scmp.com/week-asia/lifestyle-culture/article/3010723/singapore-qoo10-took-lazada-and-won-can-it-do-same40,000 merchants across seven markets your email, and you'll be in Asia. redirected to a page that requires some additional information. After Qoo10 features free product listing, Qoo10 filling it up, choose "Seller Q-cash, and a seller portal called the Qoo10 Register." Sales manager (QSM). Fill out the seller registration form and you're ready to sell. A guide to the top local eCommerce platforms to the top local eCommerce Asia A guide in Southeast

25 Singapore

BONUS How to get started:

https://marketplace.asos.com/my/boutiqueapplication Visit ASOS’ https://marketplace.asos.com/my/boutiqueapplicationBoutique Application https://www.asos.com/

https://marketplace.asos.com/my/boutiqueapplication https://www.asos.com/ https://marketplace.asos.com/my/boutiqueapplication https://marketplace.asos.com/my/boutiqueapplication https://marketplace.asos.com/my/boutiqueapplication UK retailer https://www.asos.com/ASOS is renowned for having https://marketplace.asos.com/my/boutiqueapplication https://marketplace.asos.com/my/boutiqueapplicationpage. Approved boutiques will pay a broad assortment for affordable £20 per month (US$25), and give https://ezbuy.sg/ezsellerrules women’s and men’s apparel, and ASOS a 20% commissionhttps://ezbuy.sg/ezsellerrules per sale providing shopping localization (and free via PayPal or Stripe. You must also shipping!) to over 200 countries. It’s also stock a minimum of 20 styles if more inclusive in terms of sizing, with you sell vintage goods, or 15 styles plus sizes being offered alongside if you have an independent brand. regular sizing.

https://marketplace.asos.com/help/photography https://marketplace.asos.com/help/photography https://marketplace.asos.com/help/photography Additionally, ASOS sets standardshttps://marketplace.asos.com/help/photography https://marketplace.asos.com/help/photography https://marketplace.asos.com/help/photographyfor product photography, and explicitly states that its partner boutiques must consistently have a 90% or higher customer feedback. Find out more through https://marketplace.asos.com/help?ctaref=mktp%7Cheader%7Chelpfaqs https://marketplace.asos.com/help?ctaref=mktp%7Cheader%7Chelpfaqs ASOS’ https://marketplace.asos.com/help?ctaref=mktp%7Cheader%7ChelpfaqsMarketplace FAQ page, and https://marketplace.asos.com/help/faq-boutiques https://marketplace.asos.com/help/faq-boutiquesFAQ page for Boutiques. A guide to the top local eCommerce platforms to the top local eCommerce Asia A guide in Southeast

26 Ready to open for business?

Starting your own eCommerce venture doesn’t have to take much or require big risks. As long as you have your products and business requirements ready, and you’ve done extensive research beforehand, you can get going on any marketplace you choose within a few days.

One thing you need to remember is that speed is the name of the eCommerce game. If you sell fast and ship slowly, you could lose your customers. Our advice is for you to focus on order fulfillment and shipping at this early stage to avoid later headaches. A guide to the top local eCommerce platforms to the top local eCommerce Asia A guide in Southeast

27 J&T Express delivers eCommerce packages within seven Southeast Asian nations: Indonesia, Thailand, the Philippines, Malaysia, Singapore, and Vietnam. We can get your customers’ orders to them wherever they are in their country, all year round.

Visit our website to find out more.

https://www.jtexpress.sg/ https://www.jtexpress.sg/Let’s go! https://www.jtexpress.sg/