A guide to the top local eCommerce platforms in Southeast Asia https://www.bworldonline.com/sm-north-edsa- complex-declared-as-it-park-zone/SM City North EDSA the in world mall 5th largest Shopping isn’t a mere leisure activity in Southeast https://www.bworldonline.com/sm-north-edsa- Asia. It is serious business. complex-declared-as-it-park-zone/ How serious? Simply take a look around whenever https://www.bworldonline.com/sm-north-edsa- you’re in Indonesia, Malaysia, the Philippines, complex-declared-as-it-park-zone/ Singapore, Thailand, and Vietnam. We love our fully https://www.bworldonline.com/sm-north-edsa- airconditioned shopping malls filled with stores selling complex-declared-as-it-park-zone/ https://www.worldatlas.com/articles/the- all kinds of merchandise. In fact, biggest-shopping-malls-in-the-world.htmlfive of the 10 largest https://www.bworldonline.com/sm-north-edsa- https://www.worldatlas.com/articles/the-malls in the world are in Thailand, the Philippines, and https://www.bworldonline.com/sm-north-edsa- biggest-shopping-malls-in-the-world.html complex-declared-as-it-park-zone/ Malaysia. complex-declared-as-it-park-zone/ Despite the strength of Southeast Asian “mall culture,” http://www.thaibis.com/a-z/i/icon-siam4th largest mall in the world regional consumers have shifted to eCommerce due http://www.thaibis.com/a-z/i/icon-siam to its convenience, as well as the rising costs of living http://www.thaibis.com/a-z/i/icon-siam and lower online prices. http://www.thaibis.com/a-z/i/icon-siam https://go.forrester.com/blogs/online-retail-in-southeast- asia-is-expected-to-reach-53-billion-by-2023/ Marketing research company Forresterhttps://go.forrester.com/blogs/online-retail-in-southeast- projects that http://www.thaibis.com/a-z/i/icon-siam asia-is-expected-to-reach-53-billion-by-2023/ Southeast Asian eCommerce will hit “more than $53 http://www.thaibis.com/a-z/i/icon-siam billion in 2023” for B2C online retail, making up 6.5% http://www.thaibis.com/a-z/i/icon-siam of total retail sales. Fashion and cosmetics will be the http://www.thaibis.com/a-z/i/icon-siam best performing sales category, while consumer http://www.thaibis.com/a-z/i/icon-siam electronics currently make up the largest category. http://www.thaibis.com/a-z/i/icon-siamIconSiam https://www.blog.google/documents/47/SEA_Internet_Economy_Report_2019.pdf https://www.blog.google/documents/47/SEA_Internet_Economy_Report_2019.pdf https://www.blog.google/documents/47/SEA_Internet_Economy_Report_2019.pdf https://www.blog.google/documents/47/SEA_Internet_Economy_Report_2019.pdf This growth is driven by mobile purchases. https://www.blog.google/documents/47/SEA_Internet_Economy_Report_2019.pdfGoogle https://www.blog.google/documents/47/SEA_Internet_Economy_Report_2019.pdf https://www.blog.google/documents/47/SEA_Internet_Economy_Report_2019.pdf https://www.blog.google/documents/47/SEA_Internet_Economy_Report_2019.pdfand Temasek's 2019 study found that Southeast Asia has 360 million mobile internet users in the region. The internet economy is predicted to grow to US$300 billion by 2025. Gross merchandise value (GMV) is also on track to reach US$240 billion in 2025. A guide to the top local eCommerce platforms in SoutheastA guide Asia to the top local eCommerce platforms 2 What are your options? Businesses can take two approaches to Southeast Asian eCommerce: sign up and sell through the big marketplaces, or set up shop with the “smaller” online retail players. 01Big marketplaces 02Local players A guide to the top local eCommerce platforms in SoutheastA guide Asia to the top local eCommerce platforms 3 Big Marketplaces The big marketplaces Shopee’s website Shopee’s across Southeast Asia We are talking about the eCommerce platforms the most number of monthly active users (MAU) in that consistently top lists in terms of sales and Q2, but was overtaken by Shopee by Q4. number of users per quarter. These three names https://worldwide.zalora.com/ https://worldwide.zalora.com/ will be familiar to you, either because you use https://worldwide.zalora.com/Zalora isn't as dominant as Lazada and Shopee, them yourself in your own time, or because they but remains consistent in the ranks with its strong https://www.scmp.com/lifestyle/fashion-beauty/article/2182389/how-fashion-portal-zalora-blossomed-cracking-southeast-asia https://www.scmp.com/lifestyle/fashion-beauty/article/2182389/how-fashion-portal-zalora-blossomed-cracking-southeast-asia are regular headline-makers. focus onhttps://www.scmp.com/lifestyle/fashion-beauty/article/2182389/how-fashion-portal-zalora-blossomed-cracking-southeast-asia fashion for women, men and kids. As it performs well in four out of the six markets https://www.lazada.com https:// https://www.lazada.com worldwide.za First up is marketplace giant Lazadahttps://www.lazada.com. Launched by lora.com/discussed in this ebook, Zalora has also made https://insideretail.asia/2018/04/17/the-dna-of-zalora/ Rocket Internet in 2012, it has since been acquired clear its intent to https://insideretail.asia/2018/04/17/the-dna-of-zalora/keep its business online, unlike https://www.alibabagroup.com/https:// www.alibabagroup.co by the en/global/homeAlibabam/en/global/home Group , putting it in the same the other big marketplaces that have ventured https://www.alibaba.com/ https://world.taobao.com/ https://www.alibaba.com/ https://world.taobao.com/ eCommerce family as https://www.alibaba.com/Alibaba and https://world.taobao.com/Taobao and into physical retail. https://www.theedgemarkets.com/article/lazada-says-it-ecommerce-leader-southeast-asia-over-50-mil-buyers https://insideretail.asia/2018/04/17/the-dna-of-zalora/ https://www.theedgemarkets.com/article/lazada-says-it-ecommerce-leader-southeast-asia-over-50-mil-buyers https://insideretail.asia/2018/04/17/the-dna-of-zalora/ giving it access to the group’s overallhttps://www.theedgemarkets.com/article/lazada-says-it-ecommerce-leader-southeast-asia-over-50-mil-buyers resources. https://insideretail.asia/2018/04/17/the-dna-of-zalora/ There are also new up-and-coming platforms https://shopee.com https://shopee.com Its closest rival is Sea Group’s https://shopee.comShopee. The two entering the Southeast Asian market that huge marketplaces routinely trade places in eCommerce sellers should look out for. American various eCommerce rankings, and often have multinational company Amazon just launched in https://www.marketplacepulse.com/articles/amazon-launches-in-singapore#:~:text=Amazon%20launched%20in%20Singapore%20on,through%20the%20Prime%20Now%20app https://www.marketplacepulse.com/articles/amazon-launches-in-singapore#:~:text=Amazon%20launched%20in%20Singapore%20on,through%20the%20Prime%20Now%20app https://www.marketplacepulse.com/articles/amazon-launches-in-singapore#:~:text=Amazon%20launched%20in%20Singapore%20on,through%20the%20Prime%20Now%20app https://www.marketplacepulse.com/articles/amazon-launches-in-singapore#:~:text=Amazon%20launched%20in%20Singapore%20on,through%20the%20Prime%20Now%20app https://www.marketplacepulse.com/articles/amazon-launches-in-singapore#:~:text=Amazon%20launched%20in%20Singapore%20on,through%20the%20Prime%20Now%20app minute differences in their quarterly numbers. Singapore last year with close to https://www.marketplacepulse.com/articles/amazon-launches-in-singapore#:~:text=Amazon%20launched%20in%20Singapore%20on,through%20the%20Prime%20Now%20app500 third-party https://www.marketplacepulse.com/articles/amazon-launches-in-singapore#:~:text=Amazon%20launched%20in%20Singapore%20on,through%20the%20Prime%20Now%20app https://www.marketplacepulse.com/articles/amazon-launches-in-singapore#:~:text=Amazon%20launched%20in%20Singapore%20on,through%20the%20Prime%20Now%20app https://www.marketplacepulse.com/articles/amazon-launches-in-singapore#:~:text=Amazon%20launched%20in%20Singapore%20on,through%20the%20Prime%20Now%20app https://www.marketplacepulse.com/articles/amazon-launches-in-singapore#:~:text=Amazon%20launched%20in%20Singapore%20on,through%20the%20Prime%20Now%20app https://www.marketplacepulse.com/articles/amazon-launches-in-singapore#:~:text=Amazon%20launched%20in%20Singapore%20on,through%20the%20Prime%20Now%20app https://www.marketplacepulse.com/articles/amazon-launches-in-singapore#:~:text=Amazon%20launched%20in%20Singapore%20on,through%20the%20Prime%20Now%20app https://www.marketplacepulse.com/articles/amazon-launches-in-singapore#:~:text=Amazon%20launched%20in%20Singapore%20on,through%20the%20Prime%20Now%20app https://www.marketplacepulse.com/articles/amazon-launches-in-singapore#:~:text=Amazon%20launched%20in%20Singapore%20on,through%20the%20Prime%20Now%20app https://www.marketplacepulse.com/articles/amazon-launches-in-singapore#:~:text=Amazon%20launched%20in%20Singapore%20on,through%20the%20Prime%20Now%20app https://www.marketplacepulse.com/articles/amazon-launches-in-singapore#:~:text=Amazon%20launched%20in%20Singapore%20on,through%20the%20Prime%20Now%20app https://www.marketplacepulse.com/articles/amazon-launches-in-singapore#:~:text=Amazon%20launched%20in%20Singapore%20on,through%20the%20Prime%20Now%20app https://www.marketplacepulse.com/articles/amazon-launches-in-singapore#:~:text=Amazon%20launched%20in%20Singapore%20on,through%20the%20Prime%20Now%20appsellers. The eCommerce giant may provide some According to iPrice Group and App Annie's stiff competition for Southeast Asian veterans. https://marketinginasia.com/wp-content/uploads/2020/03/2019-Year-End-Report-of-Map-of-E-commerce-iPrice-Group.pdf Year-Endhttps://marketinginasia.com/wp-content/uploads/2020/03/2019-Year-End-Report-of-Map-of-E-commerce-iPrice-Group.pdf