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Stage Entertainment Appoints Walter Drenth Managing Director for the Netherlands

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Stage Entertainment Appoints Walter Drenth Managing Director for the Netherlands Stage Entertainment appoints Walter Drenth Managing Director for the Netherlands Amsterdam, 11 March 2021. Stage Entertainment announces that it has appointed Walter Drenth as Managing Director for the Netherlands effective 6 April 2021. Walter Drenth will succeed Albert Verlinde, who headed the Dutch branch of the entertainment company until December 2020. Walter will be responsible for the Dutch organisation, all Dutch productions such as TINA - The Tina Turner Musical, and the company’s commercial activities in the Netherlands. His responsibilities also include the AFAS Circustheater in Scheveningen and the Beatrix Theater in Utrecht. He will report directly to Arthur de Bok, CEO of Stage Entertainment. In his new position, Walter will focus primarily on the further positioning of Stage Entertainment. Under his leadership the organisation will focus on the continuation of strong programming, new creative developments, broadening and strengthening the relationship with the target groups and the continued strengthening of the organisation. Arthur de Bok, CEO Stage Entertainment: “We are delighted that Walter will be joining our team. He has over 25 years of experience in various commercial roles at both local and international levels. He brings knowledge of developing and operating global live events, music productions and creative storytelling, and is therefore a great addition to the Dutch team. Thanks to his top level sports background, Walter also has a great sense of teamwork and he understands the importance of passion and product experience.” Walter Drenth: “I consider it a privilege to start at this great company and to lead the team of dedicated, passionate professionals and talents. I look forward to work closely with the entire team and to build on the strong creative and commercial foundation of the organisation, to bring wonderful musical productions to Dutch audiences and to continue to work on Stage Entertainment’s growth potential." Walter comes to Stage Entertainment from Heineken NV, where most recently he was Senior Global Director responsible for the global brand portfolio (including Amstel, Sol, Desperados and Tiger). Prior to that, he held various operational and management positions for Heineken in Ireland and Nigeria, including overseeing the brand positioning and strategy for the international Heineken® brand. Prior to his career at Heineken, Walter worked at companies that included advertising agency FHV/BBDO and Unilever. END [ 2 | 2 ] About Stage Entertainment Stage Entertainment, founded in 1998 and attracting 7 million visitors in 2019, is a first-class theatrical production company focusing on musical theatre in Europe. It owns and operates a network of 16 theatres where it produces some of the best- known musicals titles developed by international partners and its creative teams, such as The Lion King, Mamma Mia! and Aladdin. Stage Entertainment also creates original own premium content, such as Anastasia and ‘TINA – The Tina Turner Musical’. The company employs 3,000 people worldwide and operates in the Netherlands, Germany, Spain, France, Italy, on West End in London, UK and on Broadway in New York, US. Today the brand is widely known for the exceptional quality of its shows and the warm hospitality extended in their theatres to its audiences. The Management Board of Stage Entertainment consists of Arthur de Bok (CEO), Marijn de Wit (CFO) and Fleur Mooren – la Bastide (COO). For further information please visit www.stage- entertainment.com For further information, please contact: Corporate Communications | Arnold Drijver T: +31 (0)20 3052243 | M: +31 (0)6 10199157 E: [email protected] .
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