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Sense of Colour

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Sense of Colour Sense of colour Louis Poulsen is honouring Arne Jacobsen and celebrating the 60th Arne Jacobsen’s own universe and have been carefully selected on anniversary of his iconic design with a new and dynamic colour uni- the basis of how the colours best highlight the essence of the AJ verse for the popular AJ table, floor and wall lamps. lamp. Colours have a physiological effect on us and stimulate our sens- “The AJ lamps are famous for their sculptural design. The new es. Colours can be used to separate, organise and label objects. In colour collection consists of both classic and more contemporary addition to the black, white and pale petroleum, the new collection tones, which all share the trait of highlighting the design of the AJ consists of 7 colours: dark green, ochre, rust red, midnight blue, lamp itself,” says Idea & Design Director Rasmus Markholt from Lou- aubergine and two grey midtones. The colours are closely linked to is Poulsen. Louis Poulsen Press Release. December 2016 Arne Jacobsen designed the AJ Table, Floor and Wall Lamps in 1957 renowned architects and designers. He embraced all areas of his for the SAS Royal Hotel in Copenhagen where they constituted an profession and succeeded in capturing international trends and integral part of the design concept of the hotel as a whole. The AJ making them his own. Arne Jacobsen is recognised as being the lamp has since become a world-famous design icon and one of Arne great architect of modernism. He was remarkably productive, and Jacobsen’s most popular lamps. over a period of approximately 50 years he created more than 300 works encompassing all genres of the art of construction. Arne “Arne Jacobsen was an aesthete to his fingertips, and it is no ac- Jacobsen designed numerous buildings in Denmark, Germany and cident that he was often given responsibility for the interiors of the the UK, with the National Bank and SAS Royal Hotel in Copenhagen buildings he designed – right down to the smallest detail. He origi- (1971/60) and St Catherine’s College in Oxford (1963) among his nally dreamed of being an artist before choosing to train as an archi- best-known projects. tect, and his artistic talent and courage clearly shine through in both his unique design idiom and his sense of colour. That is why we feel About Louis Poulsen it is in keeping with his spirit to update the AJ lamps with a range of Louis Poulsen is a Danish lighting manufacturer, founded in 1874. classic and inspirational colours,” adds Rasmus Markholt. Through close working relationships with designers and architects such as Poul Henningsen, Arne Jacobsen, Verner Panton, Vilhelm The design of the AJ lamp is based on a shade whose shape com- Lauritzen, Øivind Slaatto, nendo (Oki Sato), Shoichi Uchiyama and prises two geometric shapes: the cylinder (the socket) and the cone Louise Campbell, Louis Poulsen has established itself as one of the (the shade). The lamp concentrates the light where it is needed, and key suppliers of architectural lighting in the world market. The com- the design is ideal for use as both a work light and a reading lamp. pany supplies a range of lighting designed for both the professional The unusual angles of the AJ lamp, along with the volume of the and home lighting markets. shade and the circular hole in the foot, imbue it with a pro-nounced sculptural quality. There is a story behind every Louis Poulsen product. These are products whose designers focus on light itself, on the idea behind The new colours will be available in stores from March 2017. the product as well as on the refinement of an architect’s, light de- signer’s or furnishing designer’s ideas and visions about light – all About Arne Jacobsen in harmony with Louis Poulsen’s own philosophy, design to shape Arne Jacobsen (1902–1971) is one of Denmark’s most famous and light. Louis Poulsen Press Release. December 2016 For further information, HQ: please contact: Sarah Lærke Stevens [email protected] Tel: (+45) 4123 7903 Louis Poulsen Press Release. December 2016.
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