WWRD Australia Will Be Distributing the Iittala Brand in Australia and New Zealand
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Press Release January 2016 WWRD Australia will be distributing the Iittala brand in Australia and New Zealand WWRD has announced that it will be distributing the iconic Iittala brand in Australia and New Zealand from April 2016. WWRD has announced that it will be and New Zealand; it’s an alignment that we feel WWRD is now part of the Fiskars Group. distributing the iconic Iittala brand in Australia will give Iittala the platform to strengthen its and New Zealand from April 2016. success and enhance the visibility and availa- About Fiskars bility of this iconic brand. Iittala is a fantastic Fiskars - celebrating centuries of pride, passion The Iittala brand began as a glass factory in addition to the WWRD portfolio of luxury home and design. Every day. Iittala, Finland and today celebrates genera- brands.’ Established in 1649 as an ironworks in a small tions of essential objects that are made to Finnish village, Fiskars has grown to be a enrich people’s everyday lives. Iittala believes About WWRD leading consumer goods company with globally objects should be distinctive, combinable and WWRD is the leading provider of luxury home recognized brands including Fiskars, Iittala, multi-functional, with lasting design that and lifestyle products worldwide. WWRD man- Gerber, Wedgwood and Waterford. With iconic inspires individual use and expression. ufactures, distributes and sells well-recognised products, strong brands and global ambitions, brands including Waterford, Wedgwood, Royal Fiskars’ mission is to enrich people’s lives in For WWRD the Iittala brand fits perfectly within Doulton, Royal Albert, and Johnson Brothers. home, garden and outdoor. Fiskars’ products the company’s ethos and values for quality, WWRD maintains unique licensing arrange- are available in more than 100 countries and aesthetics and functionality. The Iittala brand ments with some of the most high-profile inno- the company employs 8,600 people in 30 and our existing premium brands, including vators in the home and lifestyle market, includ- countries. Waterford, Wedgwood, Royal Doulton and ing Vera Wang, Jasper Conran, Monique Fiskars is listed on Nasdaq Helsinki. Royal Albert are now all brands within the Lhuillier, Miranda Kerr, John Rocha, Gordon Fiskars Living portfolio. Ramsay, and Donna Hay. WWRD products are Further Information distributed through premium department stores Sally Quinn, Public Relations Manager Georgina Garritty, Sales and Marketing and independent retailers and wholesalers Email: [email protected] Director for WWRD, said, ‘We are thrilled to around the world, including the United States, Mobile: (0409) 136 532 Phone: (02) 8665 8208 announce that WWRD will be responsible for the United Kingdom, Japan, Canada, Australia the distribution of the Iittala brand in Australia and Ireland. .