Budj Bim Master Plan
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Budj Bim Master Plan One of Australia’s great national heritage landscapes, Budj Bim will be recognised nationally and internationally as a special place that offers unique and authentic visitor experiences of a living indigenous culture, a history and a landscape which does not exist anywhere else. 27 March 2014 Prepared By Tract Consultants In Association With Urban Enterprise / Louise Thomas For Gunditj Mirring Traditional Owners Aboriginal Corporation ii Forward Acknowledgements Terms Used In The Report This Master Plan has been prepared for the Gunditj Mirring Report Authors The term Budj Bim National Heritage Landscape refers to the sites Traditional Owners Aboriginal Corporation. listed by the Australian government in 2004. There are currently This report has been prepared by Tract Consultants Pty Ltd nominations to add two additional Aboriginal community owned Landscape Architects, Urban Designers, Town Planners), working in The Budj Bim landscape has over recent years, been subject to a properties to the national heritage listing. As the Master Plan association with Urban Enterprise Pty Ltd (Land Economics & Tourism range of technical studies that consider conservation, archaeology, considers a range of sites and locations that are not listed areas we Planning) and Louise Thomas (Consultation) under the management tourism planning, business development and Gunditjmara community have adopted the term Budj Bim Landscape to represent all areas of the Gunditj Mirring Traditional Owners Aboriginal Corporation and use. This Master Plan draws together these findings and presents a affected by the Master Plan recommendations. a Project Control Group. Budj Bim Plan Master strategic vision for the Budj Bim landscape based on the conservation and sustainable use of the landscape for cultural, tourism and Acknowledgements GMTOAC - Gunditj Mirring Traditional Owners Aboriginal Corporation community purposes. That vision, along with site planning, Thanks to the many State Government officers and Gunditjmara WMAC - Winda Mara Aboriginal Corporation development and design principles will inform more detailed community members for their input and assistance, in particular: business planning, site planning, site management and decision Disclaimer making. Gunditjmara community Damien Bell (Project Manager), Thomas Day, Keicha Day, Jessica In the course of preparing this report, analysis, estimates and As a planning document, the Master Plan is a distillation of Lovett-Murray, Ben Church, Ken Saunders, Denis Rose, Eileen Alberts, projections have been prepared on the basis of assumptions Executive Summary existing management plans and new ideas. It is not intended Levi Lovett, Denise Lovett, Michael Bell, David Gorrie, Vin Gannon, described in the report. It is possible that some of the assumptions to provide detailed site design or to define every site use or Debbie Malseed, Chase Williams, Greg Sheldon, Talara Harrison, underlying these projections and professional judgements may commercial opportunity that the Gunditjmara community or Matthew Butt, Aaron, Josh, Gordie Slater change over time. Professional judgements are made to provide a tourism development industry may ultimately realise. The scale and basis for estimates, projections and project recommendations. Tract Project Control Group schematic nature of the concepts provided reflects this approach. Consultants and its project sub-consultants do not accept any liability for the use of this material. State Government The Master Plan is presented in two parts: Nigel Harper (RDV), Richard Milne (RDV), Lynne Jarman (RDV), Diana Tremigliozzi (RDV), Nigel Aldons (Tourism Victoria), Bill Renehan 1. This Budj Bim Master Plan report provides an overview of the (Tourism Vic), Teya Deller (Tourism Victoria), Shane Bell (OoAAV), key actions required to establish the Budj Bim Landscape as a Athena Andriotis (OoAAV), Clare Finlayson (OoAAV). sustainable tourism destination. This report will be available to a wide range of stakeholders, authorities and interested parties, Other Contributors including prospective tourism business partners. Budj Bim Council Members 2. The Budj Bim Master Plan Technical Report is a background State & Federal Government document that provides more detailed analysis of site context, site conditions, tourism markets, consultation findings Ian Hamm (DSDBI), Andy Govanstone (DEPI), Don Tumney (Parks Vic), and development recommendations, along with a possible Gary Bellesini (Parks Vic), Kevin Tucker (IBA), Carla Eastwood (IBA) longer term vision of actions that will support tourism use, Glenelg Shire community use and the development of the site as a World Adrian Scott (Tourism & Economic Development), Bradley Sharkey Heritage landscape. These actions will depend on further land (GIS), Staff at the regional Visitor Information Centres acquisition, infrastructure changes, private investment and other forms of funding support that are not certain at this time. Corporate The Technical Report will only be available to the Gunditj Mirring Anna Impey (Portland Aluminium) Traditional Owners Aboriginal Corporation for their use. Previous Report Authors Authors of the many background reports on the Budj Bim Landscape and Gunditjmara community based organisations that has been extensively referenced within the Master Plan. Executive Overview Budj Bim Master Plan The Budj Bim National Heritage Key Tourism Planning Issues ‘In the Dreaming, the ancestral creators gave the Landscape Tourism strategy and policy context Gunditjmara people the resources to live a settled The Budj Bim National Heritage Landscape is a unique place with The Australian Government’s 2009 National Long Term Tourism universal heritage values that demonstrate how Gunditjmara people lifestyle. They diverted the waterways, and gave us Strategy identifies that in order for Australia to remain competitive worked with the natural resources and environment of the Victorian the stones and rocks to help us build the aquaculture in the Global tourism market; continued investment is required to south west region to establish a permanent place of human society systems. They gave us the wetlands where the reeds deliver quality sustainable tourism product and services that provide over the past 30,000 years and beyond. grew so that we could make the eel baskets, and visitors with compelling tourist experiences. Budj Bim will become a significant national and international tourism they gave us the food-enriched landscape for us to The Budj Bim National Heritage Landscape falls within the Great destination – one of Australia’s great national heritage landscapes survive.’ Ocean Road tourism region. The Great Ocean Road is one of 10 – and it will be recognised nationally and internationally as a special regions in Australia considered a nationally significant landscape. Eileen Alberts from the Gunditjmara (em Press, The People of Budj Bim place that offers unique and authentic visitor experiences of a living Australia’s National Landscapes program was developed to provide (2010) indigenous culture, a history and an environment which does not a long term strategic approach to tourism and conservation exist anywhere else. The Master Plan to highlight Australia’s most outstanding natural and cultural environments. The program aims to achieve partnerships between The Budj Bim Master Plan has been prepared for the Gunditj Mirring The Indigenous Tourism Opportunity tourism and conservation to: Traditional Owners Aboriginal Corporation. It presents a vision Indigenous tourism is a key segment of the Australian tourism ■ Promote Australia’s world class, high quality visitor experiences; for the conservation and sustainable use of the Budj Bim National market and an emerging growth sector. Enhance the value of tourism to regional economies; Heritage Landscape for cultural, tourism and community purposes, ■ In 2009, spending by Indigenous tourism related visitors was valued and provides an enabling framework for the government, the ■ Enhance the role of protected areas in those economies; and Gunditjmara community and tourism industry to invest in the future at $7.2 billion, representing 12% of total visitor expenditure in Build support for protecting our natural and cultural assets development of the Budj Bim Landscape as a tourism destination Australia. Tourism Australia has identified Indigenous tourism as ■ and as a home to the Gunditjmara community. That future will be one of the seven key experiences which underpin Australia’s global The Budj Bim National Heritage Landscape has the potential to based on partnerships between public and private groups and on marketing activities. broaden the nature based and cultural experiences of the Great Ocean Road region through the provision of authentic Indigenous the incremental and flexible development of tourism products and In the year ending 30th June 2012, an estimated 69,800 international cultural and heritage experiences linked to outdoor activities. resources across the Budj Bim Landscape. visitors to Victoria participated in a local Aboriginal experience while in the state. Victoria’s market share of international Aboriginal The 2009 Jackson Report, which informed the National Long Term Why is a Master Plan needed? tourism visitors is estimated to be 9.3% of overall visitors. This Tourism Strategy, identified Indigenous culture as an important The Masterplan is a distillation of existing management plans and relatively low base provides a great opportunity for Aboriginal