Budj Bim Master Plan

One of ’s great national heritage landscapes, will be recognised nationally and internationally as a special place that offers unique and authentic visitor experiences of a living indigenous culture, a history and a landscape which does not exist anywhere else.

27 March 2014 Prepared By Tract Consultants In Association With Urban Enterprise / Louise Thomas For Gunditj Mirring Traditional Owners Aboriginal Corporation Executive Summary Budj Bim Master Plan ii 2. 1. parts: in two is presented Master Plan The this approach. reflects provided concepts nature the of schematic may and ultimately realise. scale The developmenttourism industry or community the that commercial opportunity or site use site every to design or define to detailed provide intended is not It ideas. new and management plans existing of is adistillation Master Plan the document, aplanning As making. site planning, business site planning, management anddecision more detailed inform will development design principles and site planning, along with vision, That purposes. community and tourism for cultural, landscape the of use sustainable and conservation the on based landscape Bim Budj for vision the strategic a presents and findings these together draws use. Master Plan This community Gunditjmara and development business planning, tourism archaeology, consider that conservation, studies technical of range to a subject has been over recent years, landscape Bim Budj The Traditional Corporation. Aboriginal Owners Mirring Gunditj has prepared been for the Master Plan This Forward

Traditional Owners Aboriginal Corporation for their use. for their Traditional Corporation Aboriginal Owners Technical Mirring The Gunditj available only to be will the Report time. atthis are certain not that support funding of forms other and investment private changes, infrastructure acquisition, land further on depend will actions These landscape. Heritage site development asaWorld the of the and use community use, tourism support will that actions of vision longer term apossible along with developmentand recommendations, findings consultation markets, tourism site conditions, site of context, analysis more detailed provides that document The partners. business tourism prospective including interested and parties, authorities stakeholders, of range a wide available to be will report This destination. tourism sustainable asa Landscape Bim Budj the key required to establish actions This Budj Bim Master Plan Technical is abackground Plan Report Master Bim Budj report provides an overview of the the of anoverview provides report Plan Master Bim Budj Acknowledgements extensively referenced Master Plan. the within has been that organisations based community Gunditjmara and Landscape Bim Budj the on many background the of reports Authors Authors Report Previous Aluminium) (Portland Impey Anna Corporate Centres VisitorInformation the regional at (GIS), Staff (Tourism Scott Adrian &Economic Development), Sharkey Bradley Shire Glenelg Vic), Kevin Tucker (IBA) Bellesini (Parks Eastwood Gary Carla (IBA), (DEPI), Govanstone Tumney Don (DSDBI), Hamm Ian Andy Vic), (Parks Government Federal & State Council Members Bim Budj Contributors Other (OoAAV). Finlayson Clare (OoAAV), Andriotis Athena (Tourism Vic), Teya Deller (Tourism ), (OoAAV), Bell Shane Tremigliozzi (Tourism Nigel Aldons (RDV), Victoria), Renehan Bill Lynne (RDV), Diana Milne (RDV), Richard Jarman (RDV), Nigel Harper Government State Control Group Project Slater Gordie Josh, Aaron, Butt, Matthew Talara Sheldon, Greg Williams, Chase Harrison, Malseed, Debbie Gannon, Vin David Gorrie, Bell, Michael Lovett, Denise Lovett, Levi Lovett-Murray, Denis Rose, Eileen Alberts, Ken Church, Ben Saunders, Damien Manager), (Project Bell Day, Thomas Keicha Day, Jessica community Gunditjmara assistance, in particular: input and for their members community Gunditjmara and officers Government many to State the Thanks Acknowledgements Group. Control a Project and Traditional Corporation Mirring Aboriginal Gunditj the of Owners (Consultation) Thomas management Louise and Planning) under the &Tourism Economics (Land Ltd Pty Enterprise Urban with association Town Designers, Urban Planners), in working Architects, Landscape Ltd has prepared been by Tract report This Pty Consultants Authors Report WMAC GMTOAC recommendations. Master Plan the by affected to represent all areas Landscape Bim Budj term have the adopted areareas listed not that we locations sites and of arange considers Master Plan the As listing. heritage national to the properties owned community Aboriginal additional two to add nominations are There currently government in Australian 2004. bylisted the sites refers to the Landscape Heritage National Bim Budj term The Terms Used InThe Report for the use of this material. material. this of use for the accept not do any liability sub-consultants project its and Consultants Tract recommendations. project and projections forbasis estimates, are to a made provide overchange time. judgements Professional may judgements professional and projections these underlying assumptions the of some that is possible It report. in the described assumptions of basis have prepared the been on projections and estimates analysis, report, this preparing of course the In Disclaimer - Winda Mara Aboriginal Corporation Aboriginal Mara -Winda - Gunditj Mirring Traditional Corporation Mirring Aboriginal -Gunditj Owners Executive Overview

Budj Bim Master Plan The Budj Bim National Heritage Key Tourism Planning Issues ‘In the Dreaming, the ancestral creators gave the Landscape Tourism strategy and policy context Gunditjmara people the resources to live a settled The Budj Bim National Heritage Landscape is a unique place with The Australian Government’s 2009 National Long Term Tourism universal heritage values that demonstrate how Gunditjmara people lifestyle. They diverted the waterways, and gave us Strategy identifies that in order for Australia to remain competitive worked with the natural resources and environment of the Victorian the stones and rocks to help us build the in the Global tourism market; continued investment is required to south west region to establish a permanent place of human society systems. They gave us the where the reeds deliver quality sustainable tourism product and services that provide over the past 30,000 years and beyond. grew so that we could make the eel baskets, and visitors with compelling tourist experiences. Budj Bim will become a significant national and international tourism they gave us the food-enriched landscape for us to The Budj Bim National Heritage Landscape falls within the Great destination – one of Australia’s great national heritage landscapes survive.’ Ocean Road tourism region. The Great Ocean Road is one of 10 – and it will be recognised nationally and internationally as a special regions in Australia considered a nationally significant landscape. Eileen Alberts from the Gunditjmara (em Press, The People of Budj Bim place that offers unique and authentic visitor experiences of a living Australia’s National Landscapes program was developed to provide (2010) indigenous culture, a history and an environment which does not a long term strategic approach to tourism and conservation exist anywhere else. The Master Plan to highlight Australia’s most outstanding natural and cultural environments. The program aims to achieve partnerships between The Budj Bim Master Plan has been prepared for the Gunditj Mirring The Indigenous Tourism Opportunity tourism and conservation to: Traditional Owners Aboriginal Corporation. It presents a vision Indigenous tourism is a key segment of the Australian tourism ■■ Promote Australia’s world class, high quality visitor experiences; for the conservation and sustainable use of the Budj Bim National market and an emerging growth sector. Enhance the value of tourism to regional economies; Heritage Landscape for cultural, tourism and community purposes, ■■ In 2009, spending by Indigenous tourism related visitors was valued and provides an enabling framework for the government, the ■■ Enhance the role of protected areas in those economies; and Gunditjmara community and tourism industry to invest in the future at $7.2 billion, representing 12% of total visitor expenditure in ■ Build support for protecting our natural and cultural assets development of the Budj Bim Landscape as a tourism destination Australia. Tourism Australia has identified Indigenous tourism as ■ and as a home to the Gunditjmara community. That future will be one of the seven key experiences which underpin Australia’s global The Budj Bim National Heritage Landscape has the potential to based on partnerships between public and private groups and on marketing activities. broaden the nature based and cultural experiences of the Great Ocean Road region through the provision of authentic Indigenous the incremental and flexible development of tourism products and In the year ending 30th June 2012, an estimated 69,800 international cultural and heritage experiences linked to outdoor activities. resources across the Budj Bim Landscape. visitors to Victoria participated in a local Aboriginal experience while in the state. Victoria’s market share of international Aboriginal The 2009 Jackson Report, which informed the National Long Term Why is a Master Plan needed? tourism visitors is estimated to be 9.3% of overall visitors. This Tourism Strategy, identified Indigenous culture as an important The Masterplan is a distillation of existing management plans and relatively low base provides a great opportunity for Aboriginal national ‘competitive advantage’ and a ‘key point of differentiation new ideas. It is a long term strategic vision and is not intended tourism to increase its economic contribution to the state and to for Australia’. At a state level, policy identifies the need to build to provide detailed site design or to define every site use or provide unique, authentic and place specific visitor experiences in an upon Victoria’s unique Indigenous heritage to strengthen local commercial opportunity that the Gunditjmara community or tourism increasingly crowded tourism market. Indigenous community and business sectors. Accordingly, the Draft development industry may ultimately realise within the Budj Bim Victorian Aboriginal Tourism Development Plan (2013) identifies Landscape. gaps in Indigenous tourism product, particularly in meeting domestic Victorian demand for experiencing Indigenous product within their own state and the potential for growth in international experiences. The plan identifies the Budj Bim Landscape as one of the key opportunities in the State to deliver an iconic Aboriginal experience. Executive Summary Budj Bim Master Plan iv for Budj Bim. These markets are: markets These Bim. for Budj by Tourism markets target anumber potential of highlights Australia undertaken segmentation of areview and destinations Indigenous existing of Analysis product. Indigenous into adefined further if it were Bim would Budj visit developed to Victoria 8% visitors of that identified research this markets, visitor intoresearch Victorian Tourism Sustainable Bim Budj The (2007) Plan primary undertook visitors. 260,000 daytrip and overnight 306,000 including visitors 566,000 attracting Great Ocean Road, to the visitation total around 7% of Shire captures Moyne of part western the Shire and Glenelg includes which Coast Region Discovery Broader The annum. per over 8million visitors region attracts Great Ocean Road The Markets Visitor iconic experiences. and authentic could enhanced be to anumber provide truly investment of these further however with experiences, these of some provides already culture. Indigenous and Bim Budj music events centred seafood, on Great Ocean Road for the askey opportunities are identified that to experiences deliver potential anumber tourism of hasBim the Budj Region. for project the asapriority Landscape Heritage National Bim development /Budj of the identifies Tourism Great Ocean Road The Management Plan Destination Broad visitorBroad segments National Heritage Landscape). Heritage National whale watching) (Tower tourism Indigenous and Bim Budj and Hill and establishments, holiday seaside home beach, (fishing, tourism wildlife), and trails, water-based and sea (bushwalking, experiences are in nature-based strengths region1 tourism its suggests Coast Discovery and in Shipwreck product tourism audit of The Tourism Product Audit &Opportunities visitorNiche segments ■ ■ ■ ■ ■ ■ ■ ■ ■ ■ ■ ■ ■ ■ Special Interest Groups. Interest Groups. Special Tour and Coach Visitors. market. Education visitors. Corporate/business visitors. self-drive retired Domestic seekers. experience International visitors. AwareSocially domestic Food &Beverage Infrastructure &Facilities Nature Activities –based Interpretation ■ ■ ■ ■ ■ ■ ■ ■ ■ ■ ■ ■ ■ ■ Themes forThemes product development at BudjBim include: development visitation. to draw sustain and further depending on destination, developed to asatourism be Landscape Heritage National Bim Budj the within audit has potential found strong The region. the in routes touring the from dispersal level moderate region to visitor major regional of the centres and the of by may distance influenced be This Region. Great Ocean Road the of whole to the in comparison Landscape, Heritage Bim Budj the Coast within region and Discovery and Shipwreck in the shopping and events and festival adventure activities, accommodation, fixed nature based high-end is commercial limited There products, food ■ ■ ■ ■ ■ ■ ■ ■ ■ ■ ■ ■ ■ ■ Art – programs and sales and –programs Art music events Indigenous and food multi-sport, – Events biking mountain hiking, canoeing, – tours guided Multi-sport interpretation Self-guided tour guided Multi-sport tours walking guided of Expansion Bush foods, particularly featuring eel and aquatic food products food aquatic eel featuring and particularly foods, Bush event uses key and to support accommodation Commercial facility kitchen times vendor atkey food sites visitor atspecific Portable uses conference and training education, to room support –purpose Multi activities visitor structure and information provide can centre that /orientation Interpretive sites &camping caravan and camping safari accommodation, house [cabins], accommodation Accommodation: Self-contained bunk tours wildlife and cruises water based diving, including scuba Off-site regional activities programs Cultural education including: services and products to existing upgrades capacity and products for new opportunities further develops be will there over time market tourism (and site the Bim network) Budj the potentially As represented by: by: represented is landscape Bim Budj the of significance The NHL. the on included to be place Indigenous first was and the nation to the importance cultural heritage outstanding its of because July 2004 20th on (NHL) List Heritage National was the on included Landscape Bim Budj The Cultural Significance Heritage specific. place must be approach Master Plan The features. settlement and , landscapes patterns, ecological through seasons in different and places itself reveals that subtle landscape is a It changes. landscape dramatic and views spectacular through to visitors itself easily that explains alandscape is not Bim Budj Developing new ways of seeing culture and landscape Key &Design Planning Issues market) tourSpecial to suit products specialist groups (eg ship Cruise Events Special ■ ■ ■ ■ ■ ■ ■ ■ ■ ■ ■ ■ ■ ■ ■ ■ ■ ■ ■ ■ ■ ■ Living culture culture Living process Title Native country Defending systems aquaculture Sophisticated Indigenous tradition Additional trail and interpretations activities interpretations and trail Additional locations in key sales souvenir /specialist /beverage food Higher standard options camping safari Additional in locations new options accommodation Higher standard experience. atourism of part aregular may be that not wildlife and viewing cultural activities Aboriginal diving, asflights, such activities including one-off potentially unique and visitorexperiences, /souvenirs beverage including / food packages visitor and tourUnique products seasons. environmental to coincide with timed or Fairy Festival Folk Port the or Festival Roses and Wood, Wine Heywood asthe such events existing off-peak times, of tourism to take advantage programmed could be Events festivals. and cultural events Seasonal Landscape may be affected by climate change in the long term. long term. in the by change climate may affected be Landscape Bim Budj the and future in the more extreme for climate Victoria awarmer, suggests modelling change Climate and drier landscape. regional the of qualities essential the represents that landscape asaliving long over term the must function Landscape Bim Budj The essential is sustainability Environmental aswell interpretation. asthrough network Landscape Bim Budj integrated and expanded an representedshould within be sites where possible, long term, these the Over events. to historical and landscape the of linked to harvesting locations cultural places, –settlements, people have Gunditjmara that meaning for the places of relate to arange Landscape Bim Budj to related the stories The incomplete is Budj Bim Landscape The landscape. the across in many and places in many parts told be will story The land. to the unique relationship their and there lived who people the of continuing journey the and Landscape Bim Budj the of story around the based be will siteplace. narrative That make that up this elements various the explains and together ties that by anarrative shaped must be setting in this experience Visitor of story importance The Napier,Mount Tower the and Hill coastline. coast), (Allestree Ground Convincing the including sites regional must to connect other experience visitor the and stories Gunditjmara sites. landscape Listed Heritage existing to limited is the not landscape Bim Budj the and people Gunditjmara the of story The broaderThe definitionGunditjmara of country community. Gunditjmara the of needs and rights the and place nature special the of recognise the that principles of aset on based must be landscape development the of use and that but Landscape, Bim Budj the within tourism sustainable concept developing for of the support is strong there that suggest key and stakeholders community Gunditjmara the with Consultation Community Gunditjmara The levelnational values. environmental of for arange and atstate is classified Landscape Heritage National Bim Budj The Significance Environmental ■ ■ ■ ■ Woodland community. community. Woodland Manna Gum dominant Stony fauna and Flora Rises to related the Tyrendarra to related the Geomorphology flow potential to streamline this process through: process this to streamline potential consuming. is more potentially complex There time and land the of development and use approval for planning the seeking of process the making to anumbersubject zone of provisions, overlay and sites are related and Landscape Heritage National Bim Budj The Town development and facilitation planning seasons. different during experiences and different activities landscape, the seeing of ways for alternative is aneed there that suggests which landscape the of character the and patterns access changes which asflooding such changes to is seasonal subject Bim Budj landscape changeable a is This tourism development plan. any component of is important an Landscape Bim Budj for the system access site specific and integrated more Developing a story. Bim Budj the and landscape the of understanding to their important sites is individual and landscape the see way visitors in which The akey is of thevisitor ‘legibility’ part experienceVisual quality. and complexity of in limited terms is typically experience visitor existing The base low a infrastructure from atourist as destination starting is Budj Bim Landscape The initiative. is important an landscape of function environmental and appearance the of restoration The features. way asarchaeological same in the as‘cultural seen be artefacts’ must character, quality environmental and Landscape visual quality of theBudj Bim experience arekey environmental and quality parts character Landscape ■ ■ ■ ■ ■ ■ proposals, Responsible Authorities and land owners. owners. land and Authorities Responsible proposals, applicant to assist Process aPre-application of Implementation outcomes. Master long Plan term proposed to the matched controls Schedule Zone appropriate (SUZ), with Use Special areas to the Rezoning activity future selected of approach. Rezoning areas to some create of amore consistent zoning Guiding Principles Guiding with: recognised asaplace universally be will It Australia’s of (future) great and landscapes. National World Heritage recognised asone be will Landscape Heritage National Bim Budj The A vision for thefuture The Master Concept Plan ■ ■ ■ ■ ■ ■ ■ ■ ■ ■ ■ ■ ■ ■ ■ ■ ■ ■ ■ ■ ■ ■ ■ ■ ■ ■ commercial projects which directly benefit Gunditjmara people people Gunditjmara directly benefit which commercial projects development management and the approved of toor facilitate cultural natural heritage, and in order manage its to and protect reserve or park asanational co-managed to be entities private or to Government may land people lease their Gunditjmara The nature culture. harm or not does level and atapace and which values own aspirations and their is consistent which at apace and with owners traditional the of wishes in accordance undertaken the be will tourism of with development and progress The Landscape. Bim Budj the within Tourism dominant element the not Bim, Budj of apart should be decisions. tourism all underpin will traditions and law for customary Respect andpractices appropriate interpretation. protected and promoted through well-managed tourism be will it is based which on land culture the and Aboriginal . sites. recognised cultural heritage internationally and systems ecological Bim’s Budj of landscapes, diverse to protection enhance seek recognise will and the parties All level and determine.at apace they benefit, gain social will economic and they which from tourism development of in the influence, participate manage and will people. They Gunditjmara to the is home Bim Budj culture. Gunditjmara the and Victoria of south-west linked to the are inextricably that experiences memorable and enriching of arange visitors areas offering in Australia, cultural natural World and Heritage significant most the of one recognised as be will Landscape Heritage National Bim Budj The institutions. related and sites tourism cultural international and national regional, with Partnerships tourism. sustainable and for country in caring practice world’s providing best industry, tourism the and governments owners, traditional between partnerships successful and Strong people. Gunditjmara to and the are place unique that to this experiences - guests and for visitors memorableexperiences and Enriching alllink cultures people. and values -values which recognised cultural heritage Internationally systems. landscape and ecological sustainable with naturalUnique landscapes people. Gunditjmara to culture the home and Aboriginal A living

Executive Summary Budj Bim Master Plan v Executive Summary Budj Bim Master Plan vi story. story. the of elements express best that places in the or happened events where places –in the network landscape the different within places told must be in that story alarger of are part elements These artefacts. sites and individual on focussed be not will story The future. must the of speak narrative Place culture –the contemporary asaliving re-emergence and rights land people, invasion, war, indigenous life, mission other dispossession, relationships with landscape, the change, managing harvesting and there, lived seasonal who people by the landscape the of adaptation landscape, Bim Budj the of including creation told in many parts, be will story The land. to the unique relationship –their there lived who people the of journey the and Landscape Bim Budj the of story around the based be will make site place. narrative upThat this that elements various the explains and together ties that narrative by a shaped be will setting isolated in this experience Visitor compellingThe narrative place ■ ■ ■ ■ ■ ■ ■ ■ systems, and to represent the full Gunditjmara story. Gunditjmara full to and represent the systems, landscape and environmental integrated and sustainable developed in be order will to achieve network landscape The sites. adjoining on practices management land complimentary and acquisition land further through network Landscape Bim to look complete will Budj people the Gunditjmara The to present. past from story Gunditjmara the expressing of are capable that landscapes and larger, places of more complex regional integrated network and around long a term in the ‘concept’ Bim based Budj be will The sites. and stories sacred ceremony their hold toprivate and and protect and fishing for hunting, land their to use privacy, their to retain community Gunditjmara for the need the respect will parties All site. values the of landscape and ecological the to maintaining and culturecontext country and acommitment to of respecting the within experiences, visitor memorable and authentic provide to opportunity the and investment opportunities profitable tenure, of have will security industry tourism travel and The corresponds to the number and type of users. users. of number type and to the corresponds model) service of (level facilities of allow. level capacity The and asfunds developed incrementally be can and experiences tourism Bim Budj of for point arange alow provide will cost starting They for are all key suggested to day facilities sites. use Improvements Day Facilities Use facilities. and site develops integrated uses of arange Master Plan The Future Opportunities Use people. people. Gunditjmara culture the of the and story Bim Budj the understanding settings) are to integral that cultural heritage and (nature-based destinations Off-site tourism has ahub). precinct (not aPrecinct every within use visitor support commercial and that uses services essential provide locations These Condah. Lake and Surprise Lake have identified, been locations Hub Two sites. within points) (focal –are nodes developed tourism Hubs experience. Bim Budj their of are likely sites aspart of to to Visitors go aseries experiences. visitor and infrastructure features, specific with – are visitordestinations Sites setting. geographical a difference of within points unique with asuite provide will visitorexperiences of precinct Each attractions. Precincts interpretation. level site of afirst provide and to engage visitors opportunity an are and Landscape Bim Budj the of impression first their with visitors provide will systems trail and road Main network. landscape corridors Road following elements. the on based is framework site planning The marketing orientation. visitor and site development,that supports tourism product development, ‘structure’ requires aplanning network The visitordestinations. and points access of arange with network landscape is alarge Bim Budj SiteThe Planning Framework –are areas have that sites and anumber interrelated of – are main roads passing through the Budj Bim Bim Budj the through –are main passing roads – these are regional destinations are regional destinations –these products. products. arevenue provide and is tour independent of based that stream Landscape Bim Budj the across products tourism and services site other support can offerings sales retail and beverage Food, Uses Support Fairy Festival. Folk Port the or Festival Roses and Wood, Wine Heywood asthe such events seasonal existing or calendar seasonal Aboriginal the to may coincide with designed be events special These landscape. to related the events special or to develop festivals is opportunity an There history. Gunditjmara and land the of stories evoke that settings of arange provides Landscape Bim Budj The Event &Festival Uses cultural training. and research along with levels, education to tertiary school primary from opportunities education formal of acentre to site, be for potential arange has Bim the Budj heritage (and World cultural Heritage) possible important anationally As ResearchEducation, &Training Uses visitorexperience. the of basis the form will these and cultural values stories and by its is defined Landscape Bim Budj The Cultural Uses asaservice. asmuch activity an and attraction are an experience.trails visitor and Roads the of quality toand the value adds to which site interpretation landscape the seeing of way aspecific provide also They for visitors. activities tourism of arange and access functional provide will systems trail and Road Access Facilities owners. design development land approval and by the to further subject are sites only and are candidate These appropriately managed. be can accommodation of requirements access and impacts physical where the and activities tourism of range awide support are likely that in are settings shown to proposals Accommodation stay. visitor of length the to increase and activities tourism other support is important an Accommodation users. of arange of needs to the meet types accommodation of for arange opportunities strong presents Landscape Bim Budj The Accommodation Uses Budj Bim National Heritage Landscape: Heritage National Bim Budj development the successful of fora number considerations the of has in Australia identified product tourism Indigenous of Analysis Strategy Implementation Moving Forward ■ ■ ■ ■ ■ ■ ■ ■ ■ ■ ■ ■ ■ ■ ■ ■ ■ ■ ■ ■ product. grow and demand for destination build awareness the of also will Amarketing strategy product. tourism of viability the year, the throughout reliable provide will visitation improving This Targeted segments. key to marketing visitor the niche place. this of landscapes and people unique to be the and engage people must personally story The important. told is is story Bim Budj the way inwhich The agenda, tourism cultural and environmental, changes) access and acquisition in order to abroader land meet (through over further time site and facilities network landscape to build is aneed the There you need. network the Build process. this should facilitate model business The marketmeet standards. experience and training capacity, asbusiness overchange time are likely community Gunditjmara to roles the of ownership Take management The future. the of view and along business segments. visitor niche market development marketing product and through for key visitor build the to first is aneed There development. project commercial significant sustaining of are incapable that levels low are atvery currently management capacity business and facilities numbers, visitor Existing approach. ‘slow build’ The development of Bim. Budj and planning future with assist will This is undertaken. markets visitor and number visitors of the of monitoring the that is essential It audit. and controls assessment Performance cultural experiences. and based to preferences, visitor nature- including demand for authentic markets. target of preferences understanding and inresearch Investment needs. market to future meet adaptation and for growth a capacity with market of arange of segments needs must the meet Plan market needs. to meet change for capacity and range Develop product product. tourism the of aspart regional destinations other provides aregion that within iconic as an destination function siteRegional networks. ventures. tourism in its for growth is essential Landscape Heritage Bim Branding. Development of a clear and effective brand for Budj for Budj brand Development aclear of effective and The product mix represented by the Master represented mix by product the The This will align Indigenous tourism products products tourism align Indigenous will This The Budj Bim Landscape should Landscape Bim Budj The availability or market demand. market demand. or availability to funding may in response change projects individual of timing the basis, by stage astage on are described actions Masterplan While the timeframes. fixed development forthan each levels stage, rather visitation target by is guided achieving strategy implementation development tourism of the over along period, uncertainty and complexity the Given chain’ value markets. tourism of the developing on ‘up based process astaged proposes Masterplan Bim Budj the visitorsegments, broader these orderIn to target destination. asakey Bim Budj of icon tourism and establishment the jeopardise may facilities support and products tourism suitable of availability the without markets these of however immediate targeting Seekers Experience International and Visitors Aware Domestic Socially the of markets visitors broader ideally the suited to target is landscape Bim Budj the potential, product long-term its Given development staged The strategy short term short the In overallThe on thefollowing: approach based is 56,000 visitors annually. visitors 56,000 is approximately 0to of 5years over aperiod visitation target The facilities. use day- and management guided-tours of the through tour providers established with Tours)Bim arrangements partnership through and (Budj community Gunditjmara the within experience tourism and business expand will This region. Great Oceanmarket Road the of tour visitors), bus/coach and tour self-drive into while the expanding awareness business/cultural interest, special (education, markets ■ ■ ■ ■ visitor expectations for service. expectations visitor meet Bim atBudj staff that is critical It orientated. service staff. experienced and Professional experience. visitor the of quality to unique to alevel not but is detrimental that interpretation, multi-lingual clear, applications, phone smart multi-lingual are websites includes that considered this be Bim, for Budj to needs media strategy Adigital media. digital Embracing , Budj Bim will continue to target its existing visitor visitor existing its to target continue will Bim , Budj Budj Bim needs to be to be needs Bim Budj , tourism investment outcomes. investment tourism high to quality secure need is three. consistent and the This with two in stage Surprise atLake landscape Bim Budj the within identified accommodation investment for to EOIan secure quality process lead in facilitating take the can management agencies, land the through Government, Parks. National investment in Victorian sector now allow private of for range toRecent awider legislation changes framework. Masterplan overall the within priorities project may identify potentially projects based partnership These joint-venture and marketing agreements. through visitation of levels stable support generatewill and networks business These businesses. tourism complimentary other and marketing networks centres, visitor organisations, tourism regional tour operators, with relationships business establish will Traditional Corporation Mirring Aboriginal Gunditj Owners initiatives. funded community government and of community, arange through or Gunditjmara the sector, private by delivered managed the and be will with working Masterplan in the proposed activities and services new Many the of networks business and partnerships Building more than 150,000more than annually. visitors level of for visitation is potential along there development, term accommodation and acquisition land to further Subject icon. tourism national asa Bim Budj of establishment full the and Seekers Experience International and Aware Socially visitors numbera larger Domestic support will status This products. tourism amature of and range networks tourism and business established site with World Heritage long term long the In annually. visitors 86,000 5to of 15 over aperiod visitation target The is approximately years initiatives. branding enhance will Site marketing development, and a World Heritage as Landscape Heritage National Bim Budj the of establishment The developmentthrough facilities. overnight of accommodation experience tourism and business increased support will initiatives development These of various accommodation products. through tour seeker market) experience broader and markets bus/coach and self-drive and business/cultural awareness tours interest, special (education, visitormarkets niche in the expand term medium the In , the Budj Bim Landscape will be identified asa identified be will Landscape Bim Budj , the , the Budj Bim Landscape will continue to continue will Landscape Bim Budj , the

Executive Summary Budj Bim Master Plan vii Executive Summary Budj Bim Master Plan viii needs change. visitor and asvisitornumbers over time complexity and in scale are small likely expand and facilities to start These interpretations. and boardwalks asvehicle such access, services and infrastructure key by establishing Landscape Bim Budj the within conservation environmental and activity visitor enable will support that and for available things resources is to invest in those priority The Costs Project Feasibility Business Masterplan. current the on are reflected not changes possible These including high level options. accommodation options, facility and tour products visitorexperiences, of range more diverse a and improvements environmental allow will further network site more integrated and Alarger changes. access and acquisition land further through network landscape to buildpotential the is there time Over infrastructure. and access limited sites with isolated of aseries is currently network Landscape Bim Budj The overBuild network abetter time landscape opportunities for the Gunditjmara. the for opportunities employment expanding and Landscape Heritage the of sustainability financial the maintaining whilst risk, limit exposure to financial will this arrangement; lease-hold or a joint venture partnership developed through be 3will Stage 2and in Stage developments accommodation is envisioned It that externalon funding. grant primarily depend will and investments, infrastructure public of represent anumber developments 2tourism Stage 1and Stage Tourism Funding Development 2. Stage end of atthe 3is undertaken Stage of analysis financial that is proposed It assessments. financial near term of scope the development beyond items, strategic and infrastructure of extensive prerequisites completion the of and activities acquisition land market trends, by long-term determined be 3will Stage for development. proceed requirements infrastructure 2 Stage 1and Stage it is recommended that assuch, developments; 2infrastructure Stage 1and Stage of expenditure costs capital the exceed regions, surrounding and Landscape Heritage National Bim to Budj economic benefits the that indicates analysis The timeframe. over that the indicates analysis costValue benefit The analysis. 8% an employs discount for rate a30 year Present data Net The atYear NPV apositive achieve will 16.developments 2 Stage 1and Stage that over indicates a30 year period Benefits 2($3.68M) Economic Net of Stage Value Present Net the and (NPV) 1($1.64M) visitorexpenditure for Stage additional of impact and economic total and costs construction estimated the of Analysis 2 Stage Analysis 1& Stage – -Benefits Costs heritage interpretation and other services. other and interpretation heritage to cultural conduct staff contract providing Ltd specialist Pty Tours Bim Budj with tour companies, private licensed and selected are of initially by provided arange where general tour services asystem on recommended tour management is based model The TourProposed Model Management role. ad-hoc or secondary role, aspecialist to time be experience. is seen This apart not visitor therefore and tour product the the componentintegral of an and Tour Community Gunditjmara face the of the be will Guides Tour Guides Tour and Community the of needs the meet Operators. that policies site and access experiences visitor develop tour products, detailed tour operator/s to with toLtd work community Gunditjmara the and could Manager who employed Tours be Bim by Budj Business Pty recommended management Tours requiresBim model The aBudj Tours Bim Manager Budj Business self-sustaining. is financially business tour the (several where external point years) of funding to the initial period require will an costs establishment business and positions staff All GMTOACor organisations. WMAC developed within be will staff allocated aManager and with unit business aseparate is that Masterplan the of recommendation The west region is akey Masterplan. south outcome the of the and community Gunditjmara the within development Business Business Model SystemsManagement suggest: Key findings benefits. economic flow-on and expenditure visitor increases forecasted the of analysis employment an has undertaken impact Enterprise Urban Impact Employment ■ ■ ■ ■ ■ ■ Budj Bim landscape and surrounding regions. regions. surrounding and landscape Bim Budj the annualon jobs equivalent (FTE) more full-time significantly development long of term scope are likelythe to support to subject stage, but atthis 3, are calculated not Stage expenditure visitor from increase of economic benefits The regions. surrounding and landscape Bim Budj the on annual jobs (FTE) over 2, 15 to support is estimated Stage equivalent fulltime expenditure visitor from increase of economic benefits The regions. surrounding and landscape Bim Budj the annual on jobs equivalent (FTE) 1, overStage 5full-time to support is estimated expenditure visitor from increase of economic benefits The 12 14 13 4 3 2 11 IPA. preventvisitor or seasonal flooding of Tyrendarra numbers use alternative an tour is venue when This tree. smoking eel the as access with features to story, such special Bim general Budj the Kurtonitj aplace will represents establish as that works These Kurtonitj 10 events. couldthat support short duration tour special and products aplace is This history. Gunditjmara contemporary represents aplace as that mission the will establish works These Mission 9 water opportunity. tourism aunique provides based This Creek. Darlot of allow area east the and effective of site management will allow site atour the works destination to as These function Lake Condah 1 events. special and tour aplace products duration could is short that This support relating stories. to creation geology themes and special with concept Bim Budj the of overview aplace an provides and that T Surprise Lake Stage 1Key Projects &Priorities hese works will establish the location as a tour ‘starting point’ point’ atour ‘starting location as the will establish works hese

Interpretations ($150,000) pathways boardwalks. and ($40,000) ruins. Mission feature the and of lighting events site the to within locations facilitate staging special the of water power and to willsupplied be strategicMains ($80,000) close atoilet toDevelop vehicle facility the arrival point. ($20,000) Limited site site arrival point. interpretations to Mission the Creek ($300,000) over bridge Darlot A new key visitor destinations. ($50,000)key visitor destinations. site the interpretations at within system multi-level New ($100,000) point. start trail /finish the as functions which cantilevered craterA new the on lookout walkway rim and ($40,000)edge. interpretations multi-layered New system around crater Improved toilet ($100,000) facilities ($100,000) limited artefact and presentations displays. video Landscape, Bim will include Budj ascale the of model structure), Displays allowing experience. awalk through A refurbished visitor interpretations building (existing 17 16 15 8 7 quality and capacity of the infrastructure. the of capacity and quality later in added be may stages to improve costs the Additional only. Stage 1works are for priority projectNote costs that (not total1 works stage $1,380,000. would around 1works) be total stage the for priority project costs, indicative the on Based 18 history. social and conflict wider the and settlement military represents aplace location as the that will establish works These Convincing Ground 5 location. market provide nd avisual for Landscape the Bim a tour Budj of for astarting point township as the will establish works These Tyrendarra Township 6 duration tour special events. and products aplace could is short settlement that This and support stories. relating to themes special ecology,with gathering food concept Bim Budj the of overview aplace an provides and that point’ atour ‘starting location as the will establish works These IPA Tyrendarra

($50,000) (north tennis courts). visitor arrival the point the of at layout to accommodate arrangements car /coach parking amodified with but access road, reserve existing the Retain ($30,000) displays. arrival facility the within interpretationsinformation basic and will provided be related Bim orientation Budj Provide and tourism regional ($40,000)tourist drive. Loop’ Bim ‘Budj tourist access the of routemajor part and a Ettrick-Condah the as Road will identify signage Highway Site interpretations. ($50,000) drinking water / interpretations ($150,000) features. structure) including shelter /pergola structure /toilet / (raised unit Creek containing deck based on amodular Darlot of sides visitor arrival space both main on New ($150,000) wetland including the edge interpretationsand points, elevated to system access deck key curvilinear New viewing point. ($30,000)point. arrival the at Provide parking interpretations and signage ($200,000)provided. toilets additional or (to by visitors used confirmed) be be toilets facility mayinterpretations sports Existing features. water /drinking / facility &picnic structure /BBQ (raisedunit structure) deck on including shelter /pergola visitor arrival spaceNew containing based amodular Budj Bim Master Plan Master Bim Budj

Executive Summary Budj Bim Master Plan ix x Contents

1.0 Budj Bim Master Plan 12 6.0 Vision & Guiding Principles 49 1.1 The Purpose Of The Master Plan 12 6.1 A Vision For The Future 49

Budj Plan Bim Master 2.0 Background 14 6.2 Guiding Principles 49 2.1 The Budj Bim National Heritage Landscape 14 7.0 The Master Plan Concept 50 2.2 Significance 15 7.1 The Strategic Approach 50

Contents 2.3 Community & Stakeholder Consultation 16 7.2 The Compelling Place Narrative 50 2.4 The Indigenous Tourism Opportunity 16 7.3 General Master Planning Principles 50 3.0 Context & Analysis 18 8.0 Site Planning & Design Systems 52 3.1 Gunditjmara Country 18 8.1 Site Planning Framework 52 3.2 Land Ownership & Management 18 8.2 Design 55 3.3 Government Policy & Programs 20 8.3 Branding & Identity 56 3.4 Existing Site Planning & Management Studies 20 8.4 Interpretations 56 3.5 Town Planning Framework 21 8.5 The Role of Visitor Information Centres 56 3.6 Landscape Analysis - The Overall Budj Bim Landscape 24 9.0 Key Site Development Opportunities 58 3.7 Landscape Analysis - Key Sites 26 9.1 Future use opportunities 58 4.0 Tourism Analysis & Opportunities 35 10.0 Implementation Strategy 60 4.1 Tourism Strategy & Policy Context 35 10.1 Implementation Principles 60 4.2 Policy Direction 35 10.2 Visitor Markets & Development Timeframes 61 4.3 Indigenous Tourism In Australia 36 10.3 Project Costs 61 4.4 Indigenous Tourism Case Studies 37 10.4 Stage Based Priorities & Key Projects 61 4.5 Visitation Trends 40 11.0 Business Feasibility 64 4.6 Regional Tourism Context 42 11.1 Costs-Benefit Analysis - Stage 1 & Stage 2 64 4.7 Potential Visitor Markets 42 11.2 Tourism Development Funding 64 4.8 Tourism Product & Infrastructure Gaps & Opportunities 47 11.3 Employment Impact 64 5.0 Sustainable Tourism Opportunities 48 12.0 Management Systems 65 5.1 The Tourism Target Market 48 12.1 Business Model 65 5.2 Product Development Themes At Budj Bim 48 12.2 Proposed Tour Management Model 65 5.3 Long Term Product Development Opportunities 48 12.3 Site Management & Monitoring Programs 66 13.0 Appendices 68 xi

Figures

Figure 01. National Heritage Landscape Location 13 Figure 28. Budj Bim Landscape – Proposed Key Tourism Precincts & Figure 02. Budj Bim National Heritage Landscape 14 Development Opportunities 53 Figure 29. Budj Bim Landscape – Proposed Road Access 54

Figure 03. Culturally Significant Features 14 Budj Plan Bim Master Figure 04. Budj Bim Landscape 17 Figure 30. Budj Bim Landscape – Proposed Trail Access 54 Figure 05. Regional Tourism Network 17 Figure 31. Budj Bim Landscape – Master Plan 55 Figure 32. Net Present Value Of Stage 1 & 2 Tourism Development

Figure 06. Budj Bim landscape & broader Gunditjmara country 18 Contents & Net Economic Benefits 64 Figure 07. Gunditjmara Cultural Boundaries 19 Figure 33. Management Framework 66 Figure 08. Regional Land Ownership & Management 19 Figure 34. Potential ‘Tree House’ Accommodation 69 Figure 09. Zoning Plan 22 Figure 35. Lake Surprise Visitor Hub 69 Figure 10. Overlay Plan 22 Figure 36. Budj Bim Landscape – Lake Surprise 70 Figure 11. Proposed Project Pre-Application Process 23 Figure 37. Budj Bim Landscape – Mt. Eccles National Park 71 Figure 12. Budj Bim Landscape – Existing Sites 24 Figure 38. Budj Bim Landscape – Lake Gorrie 73 Figure 14. Existing Conditions – Convincing Ground 32 Figure 39. Budj Bim Landscape – Allambie 75 Figure 13. Proposed Master Plan - Convincing Ground (Source: Initial Landscape Plan Draft December 2012, DPCD) 32 Figure 40. Budj Bim Landscape – Lake Condah / Muldoons / 77 Figure 15. Existing Conditions – Lake Surprise / Mt Eccles National Park 33 Figure 41. Budj Bim Landscape – Kurtonitj 79 Figure 16. Existing Conditions – Lake Gorrie 33 Figure 42. Budj Bim Landscape – Tyrendarra IPA / Tyrendarra Township 81 Figure 17. Existing Conditions – Allambie 33 Figure 43. Proposed Concept - Convincing Ground (Source: Initial Landscape Plan Draft December 2012, DPCD) 82 Figure 18. Existing Conditions – Lake Condah & Muldoons 34 Figure 19. Existing Conditions – Kurtonitj 34 Figure 20. Existing Conditions – Tyrendarra IPA 34 Figure 21. Victorian Visitation Trends, 2002 – 2012 40 Figure 22. Visitation To Australia And The Great Ocean Road Region 40 Figure 23. Surrounding Tourism Routes 42 Figure 24. Projected Visitation Great Ocean Road 2010 – 2030 42 Appendices Figure 25. Projected Visitation Great Ocean Road 2010 – 2030 44 Figure 26. Projected Visitation Great Ocean Road, 2010 – 2030 - Visitor Type 45

Figure 27. Budj Bim Landscape – Proposed Regional Cultural Heritage & Appendix A - Budj Bim Ladscape - Key Development Opportunities Nature Based Tourism Network 53 Appendix B - Requirements For Export and Market Ready Indigenous Tourism Appendix C - Infrastructure & Facilities - Accommodation Appendix D - Indicative Costs Of Budj Bim Landscape Tourism Development 1.0 Budj Bim Master Plan

A Vision For The Future 1.1 The Purpose Of The Master Plan The Budj Bim landscape is a unique place with universal heritage The Master Plan has been prepared for the Gunditj Mirring based values that demonstrate how Gunditjmara people worked Traditional Owners Aboriginal Corporation. It presents a vision with the natural resources and environment of the Victorian south for the conservation and sustainable use of the landscape for west region to establish a permanent place of human society over cultural, tourism and community purposes, along with a range of the past 30,000 years and beyond. potential infrastructure works that will enhance business potential and investment attraction of the setting, and provide a nationally The story of the Gunditjmara people and the Budj Bim landscape significant visitor experience in the region. The Budj Bim Master Plan is not limited to the existing Heritage Listed landscape sites. also provides an opportunity to increase the capacity of the local Gunditjmara law men could stand on the top of Budj Bim and see Gunditjmara community to manage nature-based tourism assets and the path of the creator beings from the Serra Range and Mt Abrupt provide management and employment opportunities. (Grampians), to Mt Napier and south to the Cape Bridgewater coast and Deen (Lady Julia Percy Island), the final resting place of As a planning document, the Master Plan is a distillation of existing the spirits of Gunditjmara people. Every aspect of the landscape had management plans and new ideas. It is not intended to provide cultural meaning, a sense of purpose and a role in the lives of the detailed site design or to define every site use, tour product or Gunditjmara people. commercial opportunity that the Gunditjmara community or tourism industry may ultimately realise. The scale and schematic nature of This Master Plan project is not just concerned with the management the concepts provided reflects this approach. of sites and artefacts, the commemoration of history or the development of nature based tourism activities. It is also concerned The Budj Bim landscape over recent years has been the focus of a with understanding and interpreting a unique system of values, a range of technical studies that considered conservation, archaeology, way of thinking about people and place, and it is about seeing the tourism planning, business development and Gunditjmara land as a part of a contemporary living culture. community use. This Master Plan draws together these findings and presents a strategic vision for the Budj Bim landscape based on The painter Lucien Freud wrote that ‘for a painting to move us, it the conservation and sustainable use of the landscape for cultural, must do more than merely remind us of life, it must acquire a life all tourism and community purposes. This vision will inform subsequent its own. It must have vitality and intimacy and let us see something detailed business development, site planning, site management and about the inner lives of the people concerned’. decision making.

The focus of the Master Plan is on the development of sustainable This Master Plan will be subject to review and updating as required tourism opportunities within the Budj Bim Landscape in a manner by the Gunditj Mirring Traditional Owners Aboriginal Corporation that is consistent with Gunditjmara values and economic objectives. (GMTOAC) and the Budj Bim Council (Co-Management Authority). For tourism to be sustainable in this setting it must encompass a wider vision that considers environmental sustainability and land Future research and site monitoring will also contribute to the rehabilitation, it must engage visitors and provide a way of seeing review of the Master Plan, together with ongoing consultation with the landscape through Gunditjmara eyes and understanding and the Gunditjmara community and the tourism industry. engaging with their story – their journey through time. The visitor experience must be unique, intimate and emotional – this will be its point of difference.

Budj Bim will become a significant tourism destination. It will be seen as an ‘iconic’ Aboriginal place with the same status as Uluru, Kakadu and other landscapes of national indigenous cultural heritage importance, but it will provide different experiences to those places and a unique story. National Heritage Landscape Location 01.Figure Landscape Heritage National

Budj Bim Master Plan Budj Bim Master Plan 13 2.0 Background

2.1 The Budj Bim National Heritage The listed cultural heritage landscape covers around 100 square kilometres. The Budj Bim National Heritage Landscape also contains Landscape rare geological features, including lava tubes and is home to many The Budj Bim National Heritage Landscape is located in south-west threatened species of flora and fauna such as the Tiger Quoll. Victoria and refers to the landscape created by the eruption of Budj The Budj Bim landscape is a unique place with universal heritage Bim (Mt Eccles) around 30,000 years ago. The lava flow from Mt based values that demonstrate how Gunditjmara people worked Eccles to the sea blocked the path of creeks and created large with the natural resources and environment to establish a and wetlands which were central to the lives of the Gunditjmara permanent place of human society over the past 30,000 years. people. The traditional aquaculture systems were recently proclaimed as a For many thousands of years, the Gunditjmara people developed national engineering landmark by Engineers Australia in October an extensive aquaculture system along the lava flow through the 2011. A world heritage nomination for the Budj Bim National use of engineered fish and eel traps, channels and weirs, along with Heritage Landscape is currently being developed through a villages made up of clusters of circular stone huts. These permanent community-based partnership for consideration by the Victorian and settlements represent the highest level of settlement development Australian governments. and engineering skill within Aboriginal archaeological sites in Gunditjmara culture continues to develop and find expression Australia and dispel the myth that Australia’s Indigenous people through their relationship with the land and by community were all nomadic. Recent archaeological evidence suggests the activities. The Budj Bim Landscape is a living part of the Gunditjmara aquaculture system is one of the oldest in the world. community. With European settlement in the 1830s came conflict. Gunditjmara people fought for their land during the Eumerella wars, which lasted more than 20 years. As this conflict drew to an end in the 1860s, many Aboriginal people were displaced and the Victorian government began to develop reserves to house them. Many Aboriginal people refused to move from their ancestral land and eventually the government agreed to build a mission at Lake Condah, close to some of the eel traps and within sight of Budj Bim (Mt Eccles). The mission was destroyed by the government in the 1950s in an effort to force the integration of Gunditjmara people with the general community but the Gunditjmara people continued to live in the area and protect their heritage. The mission lands were returned to the Gunditjmara in 1987.

In 2004, the Australian Government officially declared and listed the Mt Eccles National Park, Lake Condah and several other Aboriginal community owned properties as the Budj Bim National Heritage Figure 03. Culturally Significant Features Landscape, with the support of the Victorian Government. There are Source: The People of Budj Bim (Gunditjmara people with Gib Wettenhall, 2010) currently nominations to add two additional Aboriginal community owned properties to the national heritage listing. Several properties have been declared Indigenous Protected Areas (IPA) since 2003 including Tyrendarra, Kurtonitj and Lake Condah.

Figure 02. Budj Bim National Heritage Landscape Source: The People of Budj Bim (Gunditjmara people with Gib Wettenhall, 2010) frontier conflicts. conflicts. frontier raidsduring reprisal escaping ameans of and European settlers on environment for attacks defence, for launching asabase both their used people way Aboriginal clear example that the of Tyrendarra the of aparticularly provides landscape flow lava The Country Defending importance. are world of systems technical These system. this of functioning the demonstrate that elements all the contains Landscape Bim Budj the places, other Unlike office. succession to this hereditary of aform with by chiefs ruled society for astratified economic base the provided and villages clustered into remains represented by huts stone of the densities, resulted in high population landscape the of adaptation This water fresh fish. of husbandry practiced that to asociety aforager society from a transition demonstrates and Australia of parts recorded in other traps fish is markedly different freshwater from husbandry fish of system This fish. other and eels for growingconditions harvesting and ideal provided which weirs and traps fish channels, of system ingenious an of construction the through landscape developed this people Gunditjmara ago, the years of thousands Beginning wetlands. large area, creating the in drainage pattern Eccles Mount from the changed flow lava The Systems Aquaculture Sophisticated culture apeople. of the of part intrinsic an become and landscape beings reveal in the ancestral themselves which through process the of value asademonstration heritage is outstanding of story Bim Budj development the of the and the of eruption the between link The landscape. in the himself revealed creation-being ago, ancestral an when years around 30,000 Eccles Mount of from eruption volcanic intimately to related the is West Victoria South of people Gunditjmara the of story The Indigenous tradition followingrepresented by themes. the is landscape Bim Budj the of significance The NHL. the on included to be place Indigenous first was and the nation to the importance cultural heritage outstanding its of because July 2004 20th on (NHL) List Heritage National was the on included Landscape Bim Budj The Cultural Significance Heritage 2.2 Significance Geomorphology levelnational values. environmental of for arange and atstate is classified Landscape Heritage National Bim Budj The Significance Environmental there. live still who people the of stories the and landscape told the through cultural history of years atleast 6,000 with –aplace Landscape Bim Budj to the links continuous with community are aliving people Gunditjmara The Culture Living community. Aboriginal for aspecific to benefits provide powers constitutional Commonwealth using its the and legal through process to land rights their pursuing community is arareIt example anAboriginal of community. to it the was returned under which legal process the of value because heritage is outstanding of Condah Lake Mission The Native Title ■ ■ ■ ■ ■ ■ to Gunditjmara creation stories and cultural tradition. and stories creation to Gunditjmara is central which Island) Julia Percy (Lady Island toMaar and Deen Napier to Mt is connected spiritually landscape the Landscape, Heritage National Bim Budj the of aspart listed not Although Ancestor). Creation Tradition Indigenous of reference (in the of revelation to the as part I–Importance under Criterion List Heritage National the is on listed and geomorphology volcanic for its significance Tyrendarra The is considered conservation flow national of Ancestor. Creation important an of revelation Eccles it the to be knew and explosion of the witnessed people Gunditjmara Swamp outfall. Condah Creek and Darlot the of flow the impounding flow asaresult ago the of years 8,000 about formed probably environment was the today. characterise Condah Lake itself that ‘stony and alluvial wetlands rises’ the of formation in the resulting altered landscape the substantially eruption ago. The Eccles Mt of approximatelyerruption 27,000 years –30,000 Tyrendarra asthe known Flow, asaresult the formed of which ‘Eccles’ Volcanic geologically the of landform, is part Bim Budj application and approval processes. approval and processes. application related and Act EPBC to the subject development be will changes and infrastructure any values, proposed significance conservation national of arange with Site, alandscape and World Heritage potential and Landscape Heritage National alisted As Landscape. Heritage area National Bim for now referred Budj the to asthe listing heritage world intend to people pursue Gunditjmara The World Listing Heritage UNESCO Flora &Fauna ■ ■ ■ ■ ■ ■ ■ ■ ■ ■ ■ ■ vulnerable Curly Sedge. nationally the of presence to due the significance conservation “Allambie” property the on communities Wetland are national of Significance. Condah State Lake are potential of margins and of bed the with associated communities Herbfield bird threatened of species. to anumber habitat provides and Quoll Tiger the of strongholds last the of one to area be is thought The in Victoria. threatened as listed species some and ahigh diversity levelwith species of Criteria Estate against National Significance considered State of Condah’s Lake arecommunities well documented. fauna is fauna and flora whose Bim Budj of only part CondahLake is the including short-finned the eel. species, to fish anumber Indigenous Creek is of home Darlot Tyrendarrafound the on flow. Twenty are rare, of species plants endangered vulnerable or dominated by Manna Gums). (heavily diversity species of lack notable and intactness to due its significance is considered conservation which national of Woodland to be Manna Gum Stony Rises is the community dominant dryland The

Background Budj Bim Master Plan 15 Background Budj Bim Master Plan 16 country should encompass the following principles: the should encompass country felt for tourism their sustainable that community Aboriginal The community. Gunditjmara the of needs and rights the and place nature special the of recognise the that principles of aset on based must be landscape development the of use and that but Landscape, Bim Budj the within tourism sustainable concept developing for of the support is strong there that suggest key and stakeholders community Gunditjmara the with Consultation 2.3 ■ ■ ■ ■ ■ ■ ■ ■ ■ ■ ■ ■ ■ ■ ■ ■ ■ ■ ■ ■ ■ ■ Tourism should result employment in will sustainable that generations. future with continuing practice help toand their promote Tourism culture cultural practices and sustain and respect will grow and time. of oversustained along period Tourism ventures tourism be and will sustainable be will landscape. the respects that in away managed be will impacts tourism and Environmental experience. their from learn will Guests different target markets. that for guests experiences and develop will different of arange business products tourism The stories. Gunditjmara of representation ageneric than rather activities to tourism stories personal own their bring will members Community engagingand experience. apersonal should be It tourists. or visitors than rather guests welcomed be will as treated and comingPeople to country country. Bim Budj of experience an with Tourism guests provide and country about should be culture. Gunditjmara sustaining and land the of restoration and healing greater the includes That Bim for vision Budj end goal. the not is considered tourism Sustainable astep toward agreater vision, families. their and individuals culture, wellbeing their protect and of the to and maintain sustain to community Tourism Gunditjmara the assist should Consultation Community & Stakeholder within the Budj Bim landscape: Bim Budj the within development tourism for sustainable of the aspirations Community ■ ■ ■ ■ ■ ■ ■ ■ ■ ■ ■ ■ ■ ■ ■ ■ ■ ■ community has the capacity to deliver. capacity has the community the developed that be will Business to deliver: Capacity development community. astrong of the to contributing and benefit community significant providing as recognised in Heywood be will Corporation Aboriginal Owners Traditional Mirring Gunditj the and Corporation Aboriginal Mara Winda project, tourism the Through in Heywood: Recognition communities. Indigenous by and other industry tourism by the asroleviewed models be can that established be will businesses tourism Strong we industry: are that astrong must demonstrate Projects results. is keen quick some community to see response:A quick The work. to wishes community the is in which consistent ways that with Tourism terms: ourown On developed to in be away need will lead will to success. confident be can community the which and community by managed the or undertaken be realistically can desire for outcomes that project is astrong There of: confident be and do we can Something families. of needs the in awaymanaged meets that be will and families and communities respect will Business activities. Training and businesses tourism of part integral an be will individuals. and wellbeing families of the through maintained be will Community tourism. through sustained be will individuals and Community resource. resource. site damaging the to make create and wealth without aliving employment enough money and produce community ongoing protection and connection to country. develop economic independence, land, cultural the rehabilitate jobs, and maintain to community Gunditjmara the for opportunity market tourism national important an and and Victorian the within sector. difference tourism of point unique a Indigenous provides It anemerging of is part Landscape Heritage National Bim Budj The cultural environments. and to and highlight natural Australia’sconservation outstanding most and to tourism approach developed strategic to along provide term considered landscape’. a‘nationally significant was program This ten of regions one in Australia region, tourism Ocean Road Great the within falls Landscape Heritage National Bim Budj The increasingly market. crowded tourism in an experiences visitor specific place and to authentic provide and state to the economic contribution its to increase tourism for Aboriginal agreat provides low opportunity relatively base 9.3% to be is estimated This visitors tourism overall of visitors. Victoria’s state. in the market Aboriginal share international of while experience Aboriginal in alocal participated to Victoria visitors 2012, June year ending 30th the In 69,800 estimated an international experiences. tourist compelling with visitors provide that services and product tourism sustainable deliver quality investment is required market; continued tourism to Global in the in order for that to Australia remain competitive identifies Strategy Term Long Government’s Australian National 2009 The Tourism marketing activities. Australia’s seven key underpin which the of one experiences global TourismAustralia. as tourism Indigenous has Australia identified at $7.2 12% representing billion, expenditure visitor in total of 2009,In was valued visitors related by spending tourism Indigenous market emerging an and sector. growth tourism is Australian akey tourism Indigenous the of segment 2.4 Opportunity The Indigenous Tourism Budj Bim Budj Landscape 04. Figure Regional Tourism Regional 05. Figure Network

Background Budj Bim Master Plan 17 3.0 Context & Analysis

3.1 Gunditjmara Country 3.2 Land Ownership & Management The story of the Gunditjmara people and the Budj Bim landscape The Budj Bim Landscape is represented by a series of sites owned is not limited to the Heritage Listed landscape sites. Gunditjmara by the state and by the Traditional Owners. The Gunditjmara law men could stand on the top of Budj Bim (Mt Eccles) and see the community manage the indigenous heritage values of the Budj Bim path of the creator beings from the Serra Range and Mt Abrupt National Heritage Landscape and related Indigenous Protected (Grampians), to Mt Napier and south to the Cape Bridgewater coast Area (IPA) sites through the Winda Mara Aboriginal Corporation and and Deen Maar (Lady Julia Percy Island), the final resting place of Gunditj Mirring Traditional Owners Aboriginal Corporation (RNTBC). the spirits of Gunditjmara people. Every aspect of the landscape had cultural meaning and a role in the lives of the Gunditjmara people. A large part of the current Budj Bim National Heritage Landscape area is the Mount Eccles National Park (Budj Bim National Gunditjmara culture, language, trading activities and stories Park) which is owned by the State and managed through a extended over a wide geographical range but focussed within the Co-Management Model between Parks Victoria and the Gunditjmara land bounded by the Glenelg, Wannon and Hopkins Rivers and community. extended to the coastal area beyond the shoreline. The land that is represented within the Budj Bim National Heritage Landscape is The boundary of the proposed World Heritage area is still to be part of a larger cultural region. Gunditjmara stories and the visitor determined. experience must therefore connect to other regional sites including the Convincing Ground (Allestree coast), , and the Tyrendarra coastline.

Figure 06. Budj Bim landscape & broader Gunditjmara country 19 Budj Plan Bim Master Background

Figure 07. Gunditjmara Cultural Boundaries Figure 08. Regional Land Ownership & Management Background Budj Bim Master Plan 20 services. and facilities investment in tourism new sector enhance private enable that or management and strategies planning use land new provide and development Land Crown on support policies These (2013) Parks National Tourism& The Investment Opportunities Significance Of In Competition Commission’s &Efficiency Final (2012) Report Government Victorian The Response To Victorian The opportunities in investment for tourism partnerships –private encourages public It to communities. economic benefits bring also and experiences memorable with visitors provide will which experiences nature based sustainable, of arange high quality aims to establish strategy The Victoria’s Nature Tourism Based –2012 2008 Strategy elements. are key business the of marketing monitoring and Organisation, management and issues. capacity business outcomes to address Master Bim Plan Budj for the need Manual highlight the the within Master Plan). defined this through criteria (which are addressed The characteristics ‘export ready’ the not but characteristics, ready’ ‘market the of Tours some Bim Budj current The meets business Tourism Indigenous National Ed 3rd Manual Product Masterlikely Plan. in the outcomes suggested to the promote is Plan Development the and destination iconic tourism potentially asa Development Plan the within is acknowledged Bim Budj Tourism 2013-2013Victoria’s Aboriginal Plan Development investors. potential and programs support of range a from should help to leverage which support criteria, listed the area meets project and that regional network model, organisational an and Project’ ideal an provide examplewill a‘Landmark of framework Master Bim Plan Budj The atall levels. community Gunditjmara the directly benefit will that development initiatives social and business economic, support will EconomicThe Strategy 2013-2020 Strategy Economic Aboriginal Victorian level. national and site atastate for tourism Indigenous flagship important as an programs planning tourism government strategic commonwealth and in state is identified Landscape Bim Budj The Tourism Planning & Policy 3.3 Government &Programs Policy be clearly established. clearly be can people Gunditjmara to the relationship its and land value the of cultural heritage where the Landscape Bim Budj for the purchases land additional ILC of avenue funding isThe apossible for the Corporation Indigenous Land support. development planning, and relate to outcomes and business Plan Master Bim Budj to the are programs directly applicable These Indigenous Business Australia development.infrastructure area of in the particularly works, Landscape Bim eligible Budj future could that programs support has anumber funding of RGF The Fund Growth Regional Funding and support programs district. Condah Towns Lake and Country Heywood Advancing for Program the the through Government Victorian by the experiences tourism cultural Aboriginal development and high of quality promotion has recently earmarkedfor been the Landscape Bim Budj The Other programs ■ ■ going to market. going to prior lease duration and site, rental the conditions, specify will and process acompetitive via dealt be will with proposals initiated Government land. public on investment opportunities tourism of to apply range abroader and guidelines the of implementation the support will land public on rights of for allocation framework A proposals. government initiated than government rather to proposals scale large for significant, approaches initiated 2013 guidelines Parks to to developer respond are structured in National TourismThe Significance of Opportunities Investment ■ ■ Great South Coast Regional Strategic Plan 6. Plan Coast Strategic Regional Great South the through Victoria of south-west in the governments Local (Commonwealth Government). conservation for and Program tourism Landscapes National The been completed.been have projects Anumber these of internal resources. and programs funding based grant through community Gunditjmara by the could that achieved be development tourism projects self-contained was project on the of focus The Landscape. Bim Budj to the change were asthey in 2007places consider did not and long term potential Eccles, Condah Tyrendarra Lake and Mount the on focussed Plan The Budj Bim Sustainable Tourism (Context Plan 2007) is ongoing. process nomination listing The practices. management tourism with along requirements, management monitoring and likely land to generate more specific is site, the of if it and occurs, when Listing process. nomination listing World ongoing Heritage the with is concerned project The government. state and by WMAC is facilitated project This (WMAC) Partnership Development Sustainable / Development Project Condah Sustainable Lake The through: management future to direct plan the use will DEPI Council and Bim Budj The Owners, Traditional Gunditjmara the Victoria, Parks areas. special these Traditional Gunditjmara the role and in managing Owners reserves and parks the of purpose the recognises both that approach apractical are to intended outline strategies and goals vision, The 2013. in March draft asaconsultation was issued Plan of Environment Industries (DEPI). and Management Primary The Department the and Victoria Parks (WMAC), Corporation Aboriginal (GMTOAC),Traditional Corporation Aboriginal Mara Winda Owners Mirring Gunditj between is apartnership project The Victoria. south-west of Areas Protected Indigenous and reserves parks, the for guide managing protecting and is astrategic Management Plan West South Mara Ngootyoong Gunditj Ngootyoong Draft The 2013) Draft (DEPI Management Plan West Gunditj South Mara Ngootyoong Ngootyoong Master Plan. the inform and Landscape Bim Budj to the management relating decisions have recent influenced development following and documents The 3.4 ■ ■ ■ ■ ■ ■ Action Plans. Plans. Action and Implementation the both influence and Management Plan West South the sit will beside Master Bim Plan Budj The year. financial current for the allocations funding and works list planned parks), which (individual Plans Action timeframe. year 5 a over outcomes Plan Management required to implement targets and actions strategies, detailed areas), (sub-regional establish which Plans Implementation Management Studies Site & Planning Existing owned properties within the Budj Bim Landscape. Bim Budj the within properties owned community- Aboriginal to the tour products deliver appropriate to licensing of external tour operators feasibility to the determine 2010Plan –2015 and models business to consider tourism other Tours Bim Budj previous the reviews project CompanyThis Business 2013)Communications Associates and Street Ryan Tours (Insight Feasibility Study of theBudj Bim Landscape Tours Bim business. Budj for model the business asustainable provides Plan Business The 2013)Communications Associates and Street Ryan Budj Bim Tours 2010 Business Plan –2015 (Insight area. Condah Lake the development within aquaculture an of business for the feasibility business and investigates options study This 2011 2011) –2016 (VISC Budj Bim TraditionalThe Aquaculture Facility Business Plan Surprise. Lake site west of owned privately same the on options accommodation tourist various of feasibility the assesses also report This (Insight 2013) Communications Associates &Street Ryan Accommodation FeasibilityBudj Study Bim Landscape Eccles Mt Park. by National the is surrounded that Surprise Lake west of land owned area an on privately of options accommodation tourist various of feasibility the assesses report This Accommodation Hotels) 2010 LaSalle Lang (Jones, Project Feasibility and Market Demand for NBT Study phase. construction design and the entering is currently Project Place Mirring Gunditj The events. seasonal and site are likely Mission tourism guided the of to support parts other although visits, public or to tourism generally will cater not place this contact, related business site. than Condah Lake Mission Other the at based Community Gunditjmara centre Keeping for and the Place cultural and concept administrative an developed of project the This Project Gunditj Place The Mirring (GMTOAC) *PCRZ: Public Conservation Resource Zone; FZ: Farming Zone; SUZ: Special Use Zone Use Special SUZ: Zone; Farming FZ: Zone; Resource Conservation Public *PCRZ: Table 1 following table. in the summarised controls use land to the are subject each which nine properties area comprises study The Glenelg Shireof Councils. Moyne and Areas Government Local two the area is study between split The 3.5 9 8 7 6 5 4 3 2 1 ID Vaughans Muldoons Peters Gorrie Lake Tyrendarra Kuronitj Allambie Condah Lake Park National Eccles Mt Property – Town Framework Planning Site Ownership &ControlSite Ownership State State Mirring Gunditj Mirring Gunditj Mara Winda Mirring Gunditj State Mirring Gunditj State Ownership Glenelg Glenelg Glenelg Moyne Glenelg Glenelg Moyne Moyne Glenelg Moyne Glenelg LGA PCRZ FZ FZ FZ FZ FZ FZ SUZ FZ PCRZ SUZ* FZ* PCRZ* Zones Yes Yes Nominated - No No Yes Nominated - No Yes Yes Yes Heritage National Yes Yes No Yes Yes Yes Yes Yes Yes Heritage State Yes Yes Consultation Under Yes Yes Yes Yes No IPA grounding (a activity). agricultural direct to link the ascommercial longer no tourism require will uses agricultural rural for greater opportunities facilitate will changes the that intended is It land). (meaning the of is use required permit no forright’ the ‘as uses retail of complementary and uses more agricultural making development and for use by zones is to greater provide flexibility rural to the changes proposed the of purpose The zones. rural Farming anumber other of the along with Zone hasmodified been Zone are Recreation unchanged; however, Conservation Public and Zone Use Special area, the study current to the respect With zones. new of introduction zones the existing and amendment some of involve removal changes the or The zones forplanning Victoria. 2013In asuite reformed introduced of Government Victorian the policy. and controls to relevant subject be will government statutory local works and use Environment 1987 Act Future Provisions. Planning Victorian the and & Planning is controlled by the Landscape Bim Budj for the Planning Controls & Policies Government. Australian the with agreement under aconservation owners agreement) by or private (through abilateral legislation under state may protected be places value of the tenure. land of cases, other In irrespective them power to protect has the Government Australian the List, Heritage National values in the heritage Indigenous with places of case the In powers. constitutional Governments Australian extent the full of are to the protected values the land, private or territory is state, on self-governed place 1999 Act Heritage Act). Conservation aNational (EPBC If Biodiversity significance protected by Environment the Protection and environmental national of are matters places Heritage National Commonwealth government. is by listed the Landscape Heritage National Bim Budj The Controls Heritage

Background Budj Bim Master Plan 21 Background Budj Bim Master Plan 22 Figure 09.Figure Zoning Plan Overlay Plan 10.Figure Overlay Plan recommendation is recommendation that: Plan Master the controls, planning varying with land owned publicly and privately area both containing study the with associated complexities consuming. the more potentially complex Given time and land the of development and use approval for planning the seeking of process the making to anumbersubject zone of provisions, overlay and sites are related and Landscape Heritage National Bim Budj The Facilitation Development & Future Planning ■ ■ ■ ■ ■ ■ Gunditjmara community. community. Gunditjmara the and landscape the of requirements special the meet and are complete to applications ensure planning that all parties by used be can that asimple provide will checklist process This owners. land and Authorities Responsible proposals, developed applicant to be assist will Process A Pre-application changes. Master Plan asrequired to future meet could modified be controls Schedule development. and use land future control of appropriate to maintain owners land while allowing the investors, future to and current would alevel provide approach This certainty of outcomes. Master long Plan term proposed to the matched controls Schedule Zone Use appropriate (SUZ),Special with are development, considered NBT future for rezoning to the GMTOAC to by contain the owned are proposed that WMAC and sites other and Eccles Mt Park, National the within Precincts Park. asaNational status its reflect to rezoned should be changes Farming from to PCRZ Zone (FZ) to SUZ subject not and ResourceZone (PCRZ) Conservation zoned already Eccles not Mt Public Park National the of Areas Figure 11.Figure Process Proposed Project Pre-Application project contact project Board provides key Consultaiton with traditional owners thoughout process PRE-APPLICATION PROCESS GMTOAC Assesment by cance in nationalguidelines? park investment ofsignifi- opportunities theproposal meetstateDoes tourism management provisions? environmental andcultural heritage Is theproposal consistent with and implementation plan? Mara southwest management plan Ngootyoong Gunditj Ngootyoong Is theproposal consistent with masterplan principles? Is theproposal consistent withtourism councilBim of management andpotentially Budj GMTOAC for notification to early board Proponent sendproposal outlineto act? Is to theproposal EPBC trigger likely Planning application process planning application process Proponent approved to proceed to Yes proposal GMTOAC CEOandBoard consider ments Yes withamend- Council Bim Budj Assesment by required if ment stakeholder Governexternal - Board notifies required change Or further NO ment proposal assess- impact Submit detailed NO under EPBCact Formal referral YES

Background Budj Bim Master Plan 23 Background Budj Bim Master Plan 24 National Heritage Landscape, including: Landscape, Heritage National Bim Budj the of basis the major sites now form manyand these of settlements for permanent larger location the sources were typically food water large permanent and with Places events. to historical and landscape the of linked to harvesting locations cultural places, –settlements, people have Gunditjmara that meaning for the places of relate to arange Landscape Bim Budj to related the stories The incomplete is Budj Bim landscape The alone. artefacts stone sites and archaeological through not landscapes, and by story driven must be interpretation site of method The inin different different and ways. places explained must be that is alandscape This stories. relate to the that landscapes the and places the must see they concept, Bim Budj the of elements spiritual and physical For avisitorto the appreciate referring to scattered the red scoria’. (p7) head” tung “teeth to belonging and att “high it”, means means bim budj language, wurrung Dhauwurd the In teeth. forming his earth the through burst head the lava as the out with spat being, such one of Bim’s forehead Budj the people, hill represents domed Gunditjmara To landscape. the into of transformed part behind themselves the of aspects left beings ancestral the journeys, dreaming their of end previously land to barren the was At what –whobrought life. beast part human, –part ‘At beings ancestral the was it time, of dawn the Bim. Budj 2010) Publishing WettenhallGib (em of creation PRESS the describes The People of publication Budj Bim The is far richer. term cultural meaning the of the but Eccles east Mt from extends (refer south 2.1), Section to 2and Figure Tyrendarra arc (15km flow lava 50km –the flow lava offshore) that asthe generally refers to is what known landscape Bim Budj The places different Bim’Understanding the‘Budj concept -different stories in experience. visitor the of nature quality and the and management initiatives land are likely following factors siteThe opportunities, to affect 3.6 ■ ■ ■ ■ ■ ■ ■ ■ Tyrendarra River) Swamp Creek /Fitzroy /Darlot (Homerton Creek) Darlot of east west channels and area (the between Kurtonitj (CondahAllambie Swamp) /Eumeralla (Eumeralla Swamp) River Gorrie Lake Budj Bim Landscape Bim Budj Analysis -The OverallLandscape , the Gunditjmara people with with people Gunditjmara , the Budj Bim Landscape – Existing Sites –Existing Landscape 12. Bim Figure Budj these effects are likely to include: effects these that and long term in the by change climate affected significantly may be Landscape Bim Budj future. The in the forclimate Victoria awarmer, suggest modelling change climate more extreme and drier current impacts, change climate of timing and scale precise the over uncertainty some While always be will there environment. Bim Budj on is likely change climate to have impacts of arange Government, State Victorian by provided the information on Based interpretation. through aswell as network Landscape Bim Budj integrated and expanded an represented sites should within be where possible,term, these long the Over Landscape. Bim Budj the of sites are apart These defined by a series of natural systems: natural systems: of by aseries defined is that aregional of landscape is apart Landscape Bim Budj The sssential is sustainability Environmental including: network, reserve current the within represented not are story Gunditjmara the of part are intrinsic an that places Other ■ ■ ■ ■ ■ ■ ■ ■ ■ ■ ■ ■ ■ ■ ■ ■ ■ ■ ■ ■ weed competition. competition. weed asaresult systems) aquatic temperature, of and rainfall changes fauna and (flora, ecosystems to terrestrial changes Possible purposes. for are managed conservation not that catchments farming on depend systems aquatic Bim Many Budj current species. fish and including eels systems, those on depend that ecosystems aquatic the on effects leading to adverse streams, lakes and within water to and water quality Changes levels type. landscape stony Bim Budj rise the with associated Uncommon types EVC species. plant regionally significant seven and species plant threatened four Lizard, Legless Striped Bat, Phascogale, Bentwing Common Brush-tailed Quoll, tailed Spot including the fauna species eight are threatened which of animals, significant of species atleast sixteen –supporting habitats faunal of diversity High Victoria’son plains. western recent of activity volcanic features are characteristic other that and stony rises wetlands, –plains, landscape Volcanic plains in Australia. caves extensive most accessible and lava are recognised asthe Caves Byaduk The significance. national features and international of are which stony and rises points eruption caves, lava channels, lava barriers, craters, tumuli, cones, –caves, Volcanic features environment marine offshore the and Maar Deen Tyrendarra Tyrendarra the of area region (the south coastal IPA) Swamp Whittlebury Allambie of Condah Swamp north – including the Manna Gum EVC type type EVC Manna Gum –including the long term and sustainable environmental systems that: systems environmental sustainable and long term it must have destination, atourism and people Gunditjmara for the asacultural resource sustainable to be Landscape Bim Budj For the long over term. environmentallymust sustainable be the system That regional landscape. the of qualities essential the area represents that an and landscape asaliving must function Landscape Bim Budj The complexity of Aboriginal culture ataregional level. Aboriginal of complexity the pictureunderstand larger and way the life, of must see visitors culture their their To and and people Gunditjmara the understand told to way. be in ameaningful stories allow those to places these between cultural tourism to Aboriginal approach acoordinated should be There cultural patterns. Aboriginal wider culture and Gunditjmara explains that regional alarger of story part (Grampians Park),Gariwerd Tower National Napier and Mt are Hill culture. as such context regional awider of Places the Aboriginal in seen be it but should also for point cultural interpretation, focal a and iconic an to be potential destination visitor has Bim the Budj Landscape. Bim Budj the than larger significantly was that south-west anarea occupied the of people Gunditjmara the comprised groups that clan The inter-married. they and activities 3.1). cultural and trade shared language, stories, They creation (refer Victoria section groups south-west occupied language Three awiderThere is gunditjmara cultural context ■ ■ ■ ■ ■ ■ ■ ■ ■ ■ ■ ■ ■ ■ Allow for the effects of climate change climate of effects Allow for the durability and robustness to ensure buffer areasHave asize /capacity sufficient and systems environmental integrated as Function events. to weather more extreme and climate due landscape the of users other and visitors on effects Health system. River Fitzroy lower the of the reaches within inundation coastal of Areas landscape. could that damage to result the in physical variability climate and patterns extreme weather events, in storm increase An overall site Bim network. Budj the of Tyrendarra and Kurtonitj fragmentation the and IPA, small naturea result as size sites such of the of isolated and in as magnitude is increased that to change A vulnerability landscapes or single ‘must see’ destinations. single ‘must or see’ destinations. landscapes ‘spectacular’ through than rather settings, of arange across experiences interpretive unique and crafted carefully of combination is more Bim likely Budj a through standard. to engage visitors that should match visitorexperience the of quality the importance, is world of significance cultural heritage the and story the If quality. and complexity of in limited terms is typically experience visitor existing The interpretation. and site infrastructure low in a2WD level vehicleindependent visitors have of and avery sites can’t Most by accessed infrastructure. be currently rural simple areas with conservation environmental and landscape rural of acombination is essentially Landscape Bim Budj The base low a infrastructure from atourist as budj destinationThe bim starting landscape is experience. visitor immersive truly and adistinctive provides that destination is away and developing asatourism of Bim Budj perspective cultural aGunditjmara from initiative is important an landscape of function environmental and appearance the of restoration The features. way asarchaeological same in the as‘artefacts’ seen be must character, quality environmental and Landscape visual quality stories. the understand and past imagine the to visitors allows that experience –an experience visitor immersive an of basis the form that are qualities These . the as such events and landscape to that adapted people Gunditjmara in which ways the Landscape, Bim Budj unique nature the of the help to explain quality environmental and character Landscape site experience. ‘immersive’ devalueand the visitors distract potentially that site features views off farming and has remnant also land place. The the of unique culture history and the and settlements of location the landscape, the of character the cover cover rock surface and established vegetation that patterns, flood seasonal features asswamps, such physical original many its of has and lost for forestry or agriculture was used system reserve is in included the have that acquired been overland time. The sites that of has aseries developed from Landscape Bim Budj The of thebudj bim experience arekey environmental and quality parts character Landscape

Background Budj Bim Master Plan 25 Background Budj Bim Master Plan 26 seasons. seasons. different during experiences and different activities landscape, the seeing of ways for alternative is aneed there that suggests This Tyrendarra flooding. year with each for months several is closed landscape. the of character the and patterns access changes which asflooding such changes to is seasonal subject Bim Budj landscape changeable a is This requires: that avalue on system based must be system Landscape Bim Budj Management development and the of interests. conflicting sometimes and competing be will There iconic destination. tourism people, resource Gunditjmara potentially, arecreation and the an for acultural homeland reserve, is anenvironmental Bim Budj anumber has budjThe bim of roles landscape to play tourism development plan. any component of is important an Landscape Bim Budj for the system access site specific and integrated more Developing a story. Bim Budj the and landscape the of understanding to their important sites is individual and landscape the see way visitors in which The experience. alowerwith quality visitors provides often sites and on visitors of impact the increases This interest. of havethey asite to travel to through get to points where in locations visitors place often locations gate access These use. land past of alegacy are also points site access Individual Creek. Darlot to key relationship features asthe such its or landscape extent the of and shape the of have who understanding no for visitors experience in aconfusing results This atkey locations. Landscape Bim Budj the areas before arm through roads re-entering public on Landscape the major sites must travel away the from travelling between those and Landscape Bim Budj travel ‘through’ the cannot Visitors visitors. Bim Budj of needs specific by the than rather stony of rises, location the and patterns flood uses, farming patterns, ownership land by past has shaped been network Bim Budj around in and the access Road akey is of thevisitor ‘legibility’ part experienceVisual ■ ■ ■ ■ ■ ■ traditional owners and tourism providers or day users. day or users. providers tourism and owners traditional by the use of certainty provide that arrangements use Site excludedand uses. whereA hierarchy have sites will secondary uses of dominant, priorities. and for use sites to haveIndividual different capacities Future directions could include:Future directions stories. creation landscape and volcanic the –particularly story Bim Budj the of represent anumber elements of can that is aplace This system. reserve integrated an of aspart to or function system, landscape heritage cultural important /internationally anationally key within setting a aregional to journey.site be designed tourism is not within The astopping point or destination visitor isolated as an functions (BBQ/picnic). generally It day facilities visitor welland maintained (22 low cost camping with /basic sites)day visitordestination 4WD). and biking mountain site alow to is be designed volume The (camping, recreation for and nature walking, based landscape Eccles Mt Bim for /Budj the simple interpretation conservation, (crater walks), and location lake environmental views the of scenic qualities site is the on Surprise Lake the of focus current The Road. Macarthur site the from the access mostly Visitors Landscape. Bim Budj the within location visited frequently most the Eccles and Mt Park within National location service and destination day and major visitor area visitor camping is the Surprise Lake The Eccles &Mt NationalLake Surprise Park include: are likely that issues analysis development to future shape initiatives Key site has unique characteristics. Each access. trail distance Tours. long to or tour access sites are generally restricted Other Bim Budj to escorted subject are and also to access general public Eccles Tyrendarra and /Mt Park National Surprise Lake are open key of sites. aseries on is based Landscape Heritage Bim Budj The 3.7 ■ ■ ■ ■ ■ ■ landscape rehabilitation. landscape or buffering environmental services, improved park access, would acquisition allow land simpler morethe direct and road sites where owned privately of acquisition long term the Pursue linked landscape. to that cultural story the and landscape nature the of the explains that experience sites –asequential in anumber takes key of that ‘journey’ interpretive an of start asthe and akey asboth destination visitor Surprise Lake See Landscape. Bim Budj the represents hub that service and facility multipurpose to ahigher Eccles order Mt on Park, National focussed facility site a day from use Surprise Lake the of focus the Change

Landscape Analysis -KeyLandscape Sites Lake Surprise lookout Surprise Lake lookout Surprise Lake Surprise Lake Lookout picnic shelter Typical trail signage Surprise Lake Existing Existing Ranger StationExisting & information point carpark Surprise Lake area picnic Surprise Lake Future directions include:Future directions walkers. and bike users mountain trail along with use tour Facilities to support atoilet are minimal shelter with and facility Tours Bim Budj day occasional and use. visitor cultural activities, site is supporting on the of focus current The cultural practices. and settlement features Gunditjmara has representing archaeological It north. the from is accessed site which the centre of the within title land aseparate on quarry astone contains still and site recently asagrazing has property until has used been Condah Swamp. original areas the of linked The wetland edge to the and landforms ‘stony of acombination of rises’ consists property The Allambie include:Future directions walkers. and users trail Tours, Bim Budj bike to support mountain a toilet shelter and facility Tours. Bim Budj use, occasional along Facilities with are minimal with day visitor occasional and activities cultural Gunditjmara supporting site is on the of focus current recent The European settlement. more and Aboriginal features both representing has archaeological It asagrazing site property. recently has hasused Until been the Landscape. Bim Budj the of parts other from disconnected it appears and east south or site the from the access generally Eumeralla or Swamp. Visitors Gorrie the of part forms site the of Eumeralla War). portion eastern the during north The features tube lava (used collapsed asdefensive some positions with landform ‘stony of mainly rises’ consists property Gorrie Lake The Lake Gorrie ■ ■ ■ ■ ■ ■ ■ ■ ■ ■ ■ ■ buffering and landscape rehabilitation. rehabilitation. landscape and buffering would acquisition allow visualwhere the and environmental sites owned privately of acquisition long term the Pursuing roads. using external public without network Bim Budj wider to the Allambie connects that system access road Developing aspecific settlement. Gunditjmara Condah related Swamp and to wetlands the relating point interpretations asaspecialist location Developing the rehabilitation. landscape would acquisition and allowwhere the buffering environmental sites owned privately of acquisition long term the Pursuing roads. public using external without network Bim Budj wider to the Gorrie Lake connects that system access road Developing aspecific themes. settlement Eumeralla and War Gunditjmara to wetlands, relating point interpretations specialist a as location Developing the

Background Budj Bim Master Plan 27 Background Budj Bim Master Plan 28 Future directions include:Future directions and the Gunditjmara story. In terms of existing land use: land existing of terms In story. Gunditjmara the and landscape overall an picture the of with visitors provides features, weir, the settlement and formations, lava traps with and, fish cultural landscape the within place known best is the It Landscape. Heritage National Bim element Budj CondahLake is adefining in the grazing property. a of part forms and ownership lake in private is still the of section northern The landform. adjoining lake stony and bed rise the of part to form used that east south-east and original), to the grazing land lake Condah Lake (reduced site the includes The in size the from CondahLake ■ ■ ■ ■ ■ ■ ■ ■ ■ ■ ■ ■ ■ ■ road and trail access options and landscape rehabilitation. rehabilitation. landscape and options access trail and road new visual buffering, and environmental surrounds, lake its and would acquisition allowwhere the the of complete ownership sites owned privately of acquisition long term the Pursuing destination). (a stop single people tourist possible Gunditjmara the of cultural history the and Landscape Bim Budj the of story awider tells hub that service and facility order multipurpose asahigher to function potential site has This the settlement. Gunditjmara and Condah Lake ecosystem to the relating point interpretations specialist a as location Developing the lake edge. the and settlements original between relationship the lake has changed extent original which the of the match lake extent current top (lower water the of not level)The does pathways. access along with structures and lake paths edge lake zone. littoral the of of is likely This location to the influence extent the and water body the of shape the changes rainfall and depending on and water seasonally level lakeThe varies the of site. the within located business aquaculture Gunditjmara a by processing for opportunity an and eels and fish of commercial quantities (subject provide will to conditions), environmental that a fishery as to mediumterm to short develop is in expected Lake the The management activities. fishing and general lake tours, for point lake based asastarting used be will which facility ramp boat and jetty anew site contains The remaining fences. some and farm vehicle tracks exception the area of is undeveloped land with The based). asavenue Tours and Bim for Budj community land and (lake Gunditjmara asacultural site is by now used the The View south-east over the Condah Swamp (in flood) to lake Condah lake to flood) (in Swamp Condah the over south-east View 2010 Beaton Stewart Photo: flood) (in Swamp Condah to the beyond and Condah to lake north-west View 2010 Beaton Stewart Photo: Future directions include:Future directions tour. Landscape Bim Budj awider of aspart ruins Tours Bim Mission Budj to the landscape. visitors bring Bim Budj the within places significant site other and Mission the (for visual link or clear is visitors) no There between physical site. this to access public open want not do community Gunditjmara result the a As histories. family to alink and struggle political of centre,administrative asymbol place, an meeting –asacommunity community Gunditjmara meaning to special the with is aplace CondahLake Mission venue for major events. asa and community Gunditjmara site by the asamultipurpose used (at is yet date). finalised to this be infrastructure site is now The associated and structure this of siting design and detailed The precinct. building existing the within Keeping and Place Centre Administrative anew is building acurrent There to project establish south. to the anarea and grazing land of structures accommodation term building, short /community cemetery, administrative an the building), timber areconstructed and ruins settlement (bluestone original the of location site the includes Condah Lake Mission The CondahLake Mission include:Future directions site and facilities. tracks access of lack /fauna by is but largely the protected fire, flora from pest threats ecological site of to is arange subject The habitat. high quality with landscape undeveloped an stony site is rise Muldoons essentially The Muldoons ■ ■ ■ ■ ■ ■ ■ ■ ■ ■ adjoining roads and farms. and roads adjoining to buffering environmental visual and rehabilitation, landscape and environmental would allow significant acquisition the sites where owned privately of acquisition long term the Pursue recognition. community and land for struggle political the and European torelated post settlement history linked to stories site is particularly Condah Lake Mission The (escorted tour only) in anumber takes key of that sites. ‘journey’ interpretive an of may apart form which place community aGunditjmara asprimarily Condah Lake Mission the Seeing properties private adjoining would acquisition to allow where the buffering environmental sites owned privately of acquisition long term the Pursuing site. Condah Lake Mission maintenanceImproving the from access access. or activity tourist no cultural siteand with reference area asaconservation function its retaining Muldoons Lake Condah re-creation Mission Ruins Mission Condah Lake Future directions include:Future directions reserve. the on leads vehicle to which and road impacts north and south the site use. is from to Access the land to related that infrastructure fences it other retains and and asagrazing property has used been Tours. Bim for Budj site recently has until asadestination The and community Gunditjmara asacultural site is by now used the The (and may interpretation) over change time. sites archaeological of pattern current rediscoveredto be the so and cultural sites are likely additional atKurtonitj, are undertaken tasks more management As trees. eel sites smoking and house stone people, channels, stone and Gunditjmara including eel stone traps to holds many cultural sites important property Kurtonitj The Kurtonitj ■ ■ ■ ■ ■ ■ ■ ■ ■ ■ to adjoining roads and farms. and roads to adjoining visual buffering and rehabilitation landscape and environmental would acquisition significant allowwhere the for access, new sites owned privately of acquisition long term the Pursue site. the through vehicle Limit movement site west. from centre the of the enters that develop site entry long term, alternative an the In experience. visitor enablewill ‘immersive’ an that –qualities character landscape and patterns flood qualities, environmental has original which setting Developing alandscape possible. where use based tourism from use community Gunditjmara Separating people. Gunditjmara by the used techniques modification environmental and cultivation food hunting, toCreek and the Darlot linked to related the to stories siteKurtonitj is particularly The linked landscape. to that cultural story the and landscape nature the of the explain will that experience – asequential in anumber takes key of that sites ‘journey’ interpretive an of apart forms which asakey Kurtonitj Seeing visitordestination Kurtonitj pathway Kurtonitj house Kurtonitj sculpture

Background Budj Bim Master Plan 29 Background Budj Bim Master Plan 30 Kurtonitj eel smoking tree (source: Tom Day) Kurtonitj shelter Kurtonitj wetland Kurtonitj archaeological site Kurtonitj landscape Future directions include:Future directions landscape. the of visual character the has changed this cover have tree Recent removed and the bushfires of much tourism. Bim independent Budj and organised available for both experiences interpretations sites and alternative should be there that suggests which flooding, of site accessible is July to not AugustThe because Landscape. Heritage National Bim Budj the of represent only experience their therefore and visit Tyrendarra they that only location the be will Tours Bim for Budj For many visitors, independent travellers. and area, asadestination cultural conservation and environmental community, asan Gunditjmara by site the is now used The tour. a taking site without the access can signage. visitors Independent low and level pathways interpretive boardwalks, of range limited has site also The functions. secondary or information interpretation asavisitorcentre. has external no It function not does and use Place).(Gilger Visitor in not building Gunditj when is closed The groups corporate and for education are to cater designed that Tours site Bim has is amajor Budj facilities This The destination. sites. house and channels people, to Gunditjmara including eel stone traps, important many site was contains amajor settlement cultural sites and The landscapes. Stony and Rise features floodplain Creek and wetland, Darlot and River Fitzroy confluence the of atthe sits property The Tyrendarra Peters / ■ ■ ■ ■ ■ ■ ■ ■ ■ ■ buffering to adjoining roads and farms and roads to adjoining buffering visual and rehabilitation landscape and environmental significant would acquisition vehicle allowthe movement, for access, new sites where owned privately of acquisition long term the Pursue siteall in year flood. round, even the of is just if this aview experience interpretations of form site should provide some The exotic dumps and Remove trees. remnant rubbish features, farm experience. visitor enablewill ‘immersive’ an that –qualities character landscape and patterns flood qualities, environmental has original which setting Develop alandscape story. site a specific tells that aswell asaplace story Bim Budj whole the tells that place –a asasingle destination visitor function people. site can This Gunditjmara by the used techniques modification environmental and cultivation food hunting, to Creek and the Darlot to the Tyrendarra linked The related tosites. stories site is particularly in anumber takes key of that ‘journey’ interpretive an of part TyrendarraSee IPA a forms which asakey destination visitor Tyrendarra IPA Gilger Gunditj Visitor Place Tyrendarra IPA archaeological site Tyrendarra IPA site entry Tyrendarra IPA Gilger Gunditj Visitor Place toilet existing IPA Tyrendarra Darlot Creek Tyrendarra IPA interpretive signage Tyrendarra IPA house re-creation Tyrendarra IPA wetland

Background Budj Bim Master Plan 31 Background Budj Bim Master Plan 32 Tyrendarra IPA bridge Tyrendarra IPA pathway Tyrendarra IPA wetland Existing Conditions – Convincing Ground – Convincing Conditions 14.Figure Existing include:Future directions were by clan killed whalers. Gunditj Kilcarer the of where members asanexampleand violent of conflict country of aspart people Gunditjmara to the significant and State to the significance social and historical site is archaeological, of The Development. Community and Planning December 2012, Draft, Plan Landscape Initial Ground of Department –Convincing Master Plan aseparate through site has addressed been in Allestree. This land is area an Ground Convincing coastal of The Ground Convincing ■ ■ ■ ■ ■ ■ ■ ■ people indigenous with /conflict sealing and settlement /whaling first telling settlement / –original story allow that thematic Places site connections. off and pathways New management. stormwater and erosion protection stabilisation, Site landscape. historic represent the that elements wetland and planting landform, environmentA reformed with 11 CONVINCING GROUND: INITIAL LANDSCAPE PLANDRAFT Proposed Master Plan - Convincing Ground Ground -Convincing Plan Master 13.Figure Proposed Convincing GroundInitialLandscapePlan CHURCH CAMPROADCHURCH ACCESSSERVICE TO UNITING SITEFROM OUTFALLBEACH TO EPHEMERAL WETLAND/SWAMP. DRAIN TO EXISTING EXISTINGEXCAVATEDREGRADE AREA TO ESTABLISH (Source: Initial Landscape Plan Draft December 2012, December Draft Plan DPCD) Landscape Initial (Source: CHURCH CAMPROADCHURCH ACCESSSERVICE TO UNITING SITEFROM OUTFALLBEACH TO EPHEMERAL WETLAND/SWAMP. DRAIN TO EXISTING EXISTINGEXCAVATEDREGRADE AREA TO ESTABLISH Refer followingpageforfull-scale Existing Conditions – Lake Gorrie –Lake Conditions 16.Figure Existing Park National Eccles /Mt Surprise –Lake Conditions 15.Figure Existing Figure 17.Figure – Allambie Conditions Existing

Background Budj Bim Master Plan 33 Background Budj Bim Master Plan 34 Existing Conditions – 19.Figure Kurtonitj Conditions Existing Conditions 18.Figure Existing – Lake Condah & Muldoons Existing Conditions –Tyrendarra IPA Conditions Existing 20. Figure 4.0 Tourism Analysis & Opportunities

This section provides an overview of tourism issues and broaden the nature based and cultural experiences of the Great 4.2 Policy Direction opportunities. Additional information is provided in the report Budj Ocean Road region through the provision of authentic Indigenous Bim Master Plan – Tourism Opportunities and Business Case Report, cultural and heritage experiences linked to outdoor activities. The The Australian Government supports tourism through the Urban Enterprise September 2013. 2009 Jackson Report, which informed the National Long Term Department of Resources, Energy and Tourism and Tourism Australia. Tourism Strategy, identified Indigenous culture as an important 4.1 Tourism Strategy & Policy Context national ‘competitive advantage’ and a ‘key point of differentiation Great Ocean Road Region for Australia’. A number of strategic plans have been prepared by State, Local and The Great Ocean Road is one of 10 regions included in the Australia’s Australian Governments which reference Indigenous Tourism and At a state level, policy identifies the need to build upon Victoria’s National Landscapes program. This program was developed to Great Ocean Road Region. unique Indigenous heritage to strengthen local Indigenous provide a long term strategic approach to tourism and conservation community and business sectors. Accordingly, the Draft Victorian to highlight Australia’s most outstanding natural and cultural The Australian Government’s 2009 National Long Term Tourism Aboriginal Tourism Development Plan (2013) identifies gaps in environments. The program aims to achieve partnerships between Strategy states that in order for Australia to remain competitive Indigenous tourism product, particularly in meeting domestic tourism and conservation to: in the Global tourism market; continued investment is required to Victorian demand for experiencing Indigenous product within their ■■ Promote Australia’s world class, high quality visitor experiences; deliver quality sustainable tourism product and services that provide own state and the potential for growth in international experiences. ■ Enhance the value of tourism to regional economies; visitors with compelling tourist experiences. The plan identifies the Budj Bim Landscape as one of the key ■ Enhance the role of protected areas in those economies; and The Budj Bim National Heritage Landscape falls within the Great opportunities in the State to deliver an iconic aboriginal experience. ■■ Build support for protecting our natural and cultural assets. Ocean Road tourism region. The Great Ocean Road is one of 10 The Great Ocean Road Tourism Destination Management Plan ■■ regions in Australia considered a nationally significant landscape. identifies the development of Lake Condah / Budj Bim National The Great Ocean Region is promoted internationally by Tourism Australia’s National Landscapes program was developed to provide Heritage Landscape as a priority project for the Region. Budj Bim Australia through the National Landscapes initiative. Five experiences a long term strategic approach to tourism and conservation and has the potential to deliver a number of tourism experiences that are are targeted to international visitors through this initiative, including: to highlight Australia’s most outstanding natural and cultural identified as key opportunities for the Great Ocean Road, including: environments. The program aims to achieve partnerships between ■■ Waves, bays and beaches; Taste the Great South Ocean tourism and conservation to: ■■ ■■ Rainforests, mountains and National Parks; ■ Attend a Great Australian Music Event ■ Promote Australia’s world class, high quality visitor experiences ■ ■ ■■ Wildlife, big and small; ■ Learn about Southern Australian Aboriginal Culture and ■ Enhance the value of tourism to regional economies ■ Great Ocean Hugging journeys; ■ Settlement. ■■ ■ Enhance the role of protected areas in those economies ■ ■■ Rich Indigenous History. Build support for protecting our natural and cultural assets ■■ Recognizing the national significance of the region, the The Budj Bim National Heritage Landscape has the potential to Commonwealth Government commissioned the Great Ocean Road Destination Management Plan to identify tourism product and experience gaps in the region. The Plan outlines potential tourism priority infrastructure projects to meet long term visitor demand and needs in the region.

At a state policy level, the Great Ocean Road Region is a key feature in Tourism Victoria’s strategic planning directions. The Nature Based Tourism Strategy highlights the importance of the Great Ocean Road in delivering authentic, memorable experiences to the visitor and identifies a number of tourism infrastructure and product initiatives to achieve this. Other strategies prepared by Tourism Victoria, such as the Regional Action Plan, highlight Tourism Victoria’s commitment to the Great Ocean Road with $2.1 million in joint funding for promotion of Victoria’s nature based tourism. Indigenous Economic Development The Development Plan identifies significant gaps in Indigenous 36 4.3 Indigenous Tourism In Australia tourism product, particularly in meeting domestic Victorian At a state level, the Victorian Aboriginal Economic Strategy 2013- demand for experiencing Indigenous product within their own Indigenous tourism is a key segment of the Australian tourism 2020 identifies a number of key strategic initiatives to support state. Consequently, the Plan reiterates the need for continued market. Much of the existing Indigenous tourism product in employment and enterprise growth, and overall economic product development to meet intrastate tourism demand, as well Australia is located in the Northern Territory and in Queensland. sustainability amongst Indigenous Victorians. These include, but are as interstate and international tourism markets. The following are In 2009, spending by Indigenous tourism visitors was valued at $7.2 not limited to: a strategies included in the plan designed to strengthen product billion, representing 12% of total visitor expenditure in Australia. ■■ Supporting young people to transition from education to development in Victoria: training and employment, through partnerships with the Indigenous tourism is a key attractor for inbound tourism markets, ■ Providing resources to a Victorian Aboriginal tourism industry Commonwealth and community based organisations; ■ but it has declined in recent years. Furthermore, domestic overnight and market body; Indigenous tourism represents only a small segment of total ■ Leveraging off Native Land Titles to establish profitable ■ ■ Encouraging mentoring and training of potential Aboriginal domestic tourism. businesses, generate employment opportunities within their ■

Budj Plan Bim Master tourism industry and business leaders; community and build partnership with other enterprises and Tourism Australia has identified Indigenous tourism as one of the Facilitating greater coordination of the management and capital sources; and ■■ seven key experiences which underpin Australia’s global marketing provision of government assistance to Victoria’s Aboriginal Targeting and supporting industries with growth opportunities activities. Key indicators of Indigenous tourism in Australia identified ■■ businesses; for Indigenous employment and enterprise development. by Tourism Research Australia (1) are as follows: Encouraging the development of a greater diversity of culturally ■■ The international Indigenous tourism market represented 13% In particular the Economic Strategy recognises the tourism sector appropriate Aboriginal tourism experiences; and ■■ as an identified growth industry for Indigenous economic growth, of total international visitors, 20% of total international visitor ■ Extending support for Aboriginal tourism product development nights and 19% of total international tourism expenditure. through leveraging off current attractions and developing new ■ programs. Indigenous tourism experiences. ■■ International Indigenous tourism visitors were less likely than Victoria’s Aboriginal Tourism Development Plan 2013-2023 was other international visitors to spend nights in the capital cities Indigenous tourism undertaken by Tourism Victoria. The execution of the Development and the Gold Coast (69% compared to 81%), and more likely Plan is identified as a Priority Action in the Victorian Aboriginal to spend nights in regional areas than other visitors (31% The 2009 Jackson Report, which informed the National Long Term compared to 19%). Economic Strategy 2013-2020, to grow the number and scale Tourism Analysis & OpportunitiesTourism Tourism Strategy, identified Indigenous culture as an important national ‘competitive advantage’ and ‘key point of differentiation of Aboriginal businesses. The following is a summary of key ■■ There were 306,000 domestic overnight Indigenous tourism for Australia in a highly competitive international tourism market’. development priorities from review of the policy document: trips, which generated 2.5 million visitor nights and $490 million in expenditure. The Report identifies a number of initiatives to ensure support and ■■ The draft Development Plan identified Lake Condah as a key continued strength of Indigenous culture including, but not limited Strength of Indigenous Tourism in Victoria, recognizing Budj ■■ Almost two and a half times as many domestic overnight to: Bim’s status as the “world’s oldest village”. Indigenous tourism nights were spent in a caravan or commercial camping ground compared to other domestic Increasing the engagement of Indigenous people in the ■ The Development Plan outlines the need for developing ■■ ■ overnight visitors (29% compared to 12%). tourism industry and labour force, particularly through industry “regional experiences with particular consideration of the partnerships; South West based around Lake Condah as part of mainstream ■■ On average, international and domestic overnight Indigenous promotion of the Great Ocean Road Tourism experience”. tourism visitors stayed longer and spent more per trip than Increasing the quality and variety of Indigenous experiences ■■ other visitors. and services available to the domestic and international tourism ■■ Furthermore, a key opportunity identified is the achievement of markets; and World Heritage listing for Budj Bim. ■■ While international tourism to Australia increased by 5.1% in 2010, the number of international Indigenous tourism visitors Integrating Indigenous tourism product into the tourism master ■■ declined 2.9% (compared to 2009). planning process for nationally significant landscapes, as identified in Australia’s National Landscape program. ■■ Amongst international visitors from Asian nations Indigenous tourism increased by 7% in 2010 compared with 2009. At a state level, policy recognizes the pre-eminence of the Northern International visitors from Asian nations comprised 30% of the Territory Indigenous tourism market and identifies the need to Indigenous tourism market in 2010. International tourism trends build upon Victoria’s unique Indigenous heritage to strengthen indicate that this proportion is likely to grow in the coming local Indigenous community and business sectors. Accordingly, years. Victoria’s Aboriginal Tourism Development Plan (2006-2009) was commissioned by Tourism Victoria to provide a clear path to business success for Indigenous cultural tourism attractions. 4. 3. 2. 1. demand for Indigenous experiences in Victoria. Condah’s Lake and may local latent meet history Indigenous rich Bim Budj of Tourism interpretation the development leveraging off state.(4) have apreference own their within product Indigenous to experience Australian’s of majority the found that have studies also position, cultural expenditure.(3) Territory’s the of strength the Despite state’s Aboriginal the supporting and predominance in delivering signifying in Australia, ‘marketof products’ ready tourism export and to athird is home NT The activities. cultural immersion and product Indigenous to experience premierregarded destination asthe Territory is frequently Northern the that indicated has also Research market. visitor domestic the within askeyexperiences’ barriers towards ‘Aboriginal awareness understanding of and cultural a lack has research identified such, As market. international to the focused has predominantly been promotion and research tourism Indigenous visitors, domestic from support and presence strong the Despite are more interested asthey in learning. appealing experiences older children with families were more likely Indigenous to find children (with athome),Older Australians longer no living and visitors. international than visitors domestic of higher numbers receive in Australia significantly destinations in in 2009.(2) Australia visitors most that identified research The market represented 71% domestic the tourism all Indigenous of by Tourism undertaken Research found Australia that Research market Domestic Bid. Victoria Victoria’s Aboriginal Tourism Development Plan 2006-2009, Tourism Tourism Research Australia, 2010 Selling Indigenous Tourism Experiences to the Domestic Market. Research Australia Snapshots 2011, Indigenous Tourism Visitors in Australia, Tourism following criteria: prerequisites include, These Australia. are but to, limited not the Indigenous tourism businesses across level development of experience the maturity, of and indicates manual The in Australia. products ‘market tourism Indigenous ready’ Manual (2009),Product and anumber ‘export of ready’ showcases Tourism Tourism Indigenous ‘National document in the Australia, Indigenous Ready Market Tourism &Export Product ■ ■ ■ ■ ■ ■ ■ ■ ■ ■ ■ ■ ■ ■ ■ ■ ■ ■ ■ ■ systems. 24 and systems booking responsive prices, times, products, available on information current with Website maintained market. international i.e. commissionable tocommission structures suit the and pricing and system distribution the Understands year major market and information. per visitornumbers to know in place mechanism collection data environment with service customer of understanding Strong delivery. program or hours opening to stated to in relation commits it programs bookkeeping) the on consistently and delivers and (for procedures in place bookings Have administrative plan. marketing including plan, business Documented wholesalers. to in amanner atcost and for suitable sale fit be Must markets. international and domestic the of needs environment the and customer service of understanding Strong (LTA).Association TourismRegional (RTO) Organisation Tourism Local and Tourism State the (STO), with cooperatively Organisation works and industry tourism local/regional the in Participating ahigh levelwith community, of motivation. family individual and focus, business has but strong model based Community/family to the development of Indigenous tourism products and services: and development products tourism Indigenous to of the applied should be that principles of arange suggest studies case The appealing. are also activity an undertake watching others are primarily people where experiences Passive learning elements. of avariety offer and are interactive, personal hands on, which experiences Indigenous enjoy market tourists that it hasshown domestic been the In engaging. as safe, are seen which easily experiences accessibleIndigenous and holiday,domestic to engage are willing therefore in and most they a on relaxation and fun are generally seeking tourists Domestic retail. and crafts, and asdining, such arts elements supporting of a range Therefore with it makes experience Indigenous to an collocate sense experience. visitor amulti-layered of where it is part experience are more travellers likely Indigenous an Domestic to undertake TargetUnderstanding Market Preferences Coorong Lodge: Wilderness for the asimportant were following identified markets The markets. target potential of is aclear there understanding that is important It TargetRecognising Markets including: sites, tourism Indigenous of range a assessed review study case The product. tourism Indigenous of development for the factors insight into success providing Australia, in located studies case tourism Indigenous examines section This 4.4 ■ ■ ■ ■ ■ ■ ■ ■ ■ ■ ■ ■ ■ ■ ■ ■ ■ ■ ■ ■ ■ ■ similar visitor markets to those identified above. identified those to markets visitor similar to draw potential on has Bim the Budj groups. reconciliation and environmental groups asuniversity, such Specialist travel route. Great Ocean market Road the on Drive-by experiences. Aboriginal in interested high visitors yield to upmarket, providing access tour operators, specialist and Inbound tours. Coach . and Adelaide between tours bus on Backpackers Traps Fish Aboriginal Brewarrina (Ngunnhu), NSW Brewarrina, Centre, Tower Visitor Gunditj VIC Hill, Centre, Worn Wollongong, Discovery NSW Aboriginal Jumbulla Cultural Centre, NT Tjuta Uluru, Uluru-Kata NSW region, Lakes Willandra Park, National Mungo CulturalBrambuk Gap, Centre, VIC Halls Lodge, SA Coorong Wilderness Indigenous Tourism Studies Case

Tourism Analysis & Opportunities Budj Bim Master Plan 37 Tourism Analysis & Opportunities Budj Bim Master Plan 38 visitation through marketing and joint-venture and marketing through agreements. visitation of levels stable supported networks business These businesses. tourism complimentary other visitorcentres and organizations, regional tourism tour operators, with networks business strengthening of importance highlight the also studies case The grant application. securing and management, planning business administration, for training, advice independent providing through businesses these role in supporting animportant served Mentoring models. business and experiences to create successful in order understanding and consultation planning, dedicated of requires that ahigh level is acomplex tourism Indigenous industry Planning Business Strategic schools. interest and groups for history particularly markets, visitor attract able and to ‘market meet standards ready’ are Trap tours Fish Brewarrina traps The fish that indicates product to create abuilding significance. architectural incorporated of be can natural materials and elements examplesprovide how Indigenous of cultural centres Tjuta Uluru-Kata and Worn Gundidj Brambuk, The location. the of unique wildlife, scenic and views natural settings the exhibiting of importance highlight the also studies case The &DesignNature Location -Based tucker bush tours. and sales, craft and shop, asagift such art revenue elements on add from generating on focus the low with cost free or very should be either elements interpretive Viewing product. tourism Indigenous an of success to the revenue viable additional isCreating streams vital Revenue Streams Stable Securing pathways. provision training of employment Indigenous the and local for opportunities provide centres Cultural visitors. for experience authentic an of delivery the element particularly for success, critical is a communities Indigenous Engagement local of markets. visitor to time-constrained meet facilities, interpretive and tours guided by self- supported should be sites also Aboriginal land. to the ties personal and knowledge extensive local with persons Indigenous by local apreference hosted indicate studies for tours, guided Case akey Creek should be Darlot feature any of development. potential connectionthe Indigenous of the experience to Lake Condah and Bim, Budj of case as water, the In appeal. hold broad fire and earth such natural elements incorporate which experiences Indigenous the two Indigenous two the tourism centres: features of the of Centre. following is Visitor a summary The Gundidj Cultural Brambuk Centre Tower and The Western Victoria; Hill/Worn in products major Indigenous two has analysis identified The Competitor Analysis outcomes. environmental cultural and social, aswell asmeeting viability business in ensuring crucial be will managing and goals prioritising however, other; each with in conflict are necessarily not objectives These employment. and training education, through determination self- community achieving and culture traditions, and preserving protection, environmental aims of wider including the profitability, and above commercial viability objectives face additional businesses and Indigenous such, Indigenous community groups. As tourism organizations non-profit of framework organisational the within are positioned establishments tourism number Indigenous of A large Objectives Organisational Managing ■ ■ ■ ■ ■ ■ ■ ■ ■ ■ ■ ■ Indigenous experiences. heritage authentic of delivery has hindered this is the and limited featured of artefacts sites and accessibility and availability the themes, feature historical products tourism both Although region. Grampians to the is specific which information than rather information, and cultural history Aboriginal of range awide CulturalBrambuk Centre presents Award Dreamingincluding Theatre. the Gariwerd winning displays, interpretive by modern complimented importantly, Cultural Brambuk of Centre cultural experience is, The workshops). didgeridoo and throwing boomerang (painting, cultural experiences in delivering strength landscape), volcanic Hill Cultural its Brambuk Centre places wildlife, of (tours experience Tower tucker bush based the and nature- the on Centre focuses Visitor Worn Gunditj Whilst facilities. is akey experience for both strength and Visitor focus facilities. both of natural harmony and significance architectural enhancing the Centres, both design of into the wildlife and have incorporated been landscapes Surrounding experience. tourism enhance to parks national/state and stories creation local drawing on themes, natural-based on importance centres place Both products major identified has two analysis The 4.4. • centres two of the is asummary following The Centre. Gundidj Hill/Worn andTower Visitor Centre • • • • harmony of both of both facilities. harmony andnatural significance architectural enhancing the Centres, both of design into the incorporated S parks national/state s theme Dreaming Theatre. winning Gariwerd Award including the displays, interpretive modern by complimented importantly is T workshops). throwingboomerang anddidgeridoo (painting, experiences inivering cultural del strength ) landscape tucker bush , wildlife on focuses Worn Gunditj Whilst Centre Visitor facilities. both Visitor centre Both themes Al sites limited provision for for provision limited authentic hindered has andartefacts sites he cultural experience of Brambuk Cultural Centre Cultural Centre Brambuk of he cultural experience urrounding landscapes and wildlife have been andwildlife been landscapes have urrounding

: though both tourism products feature historical historical feature products tourism both though

COMPETITOR

in and historical tourism experiences. and historical tourism

andstrength focus is akey experience , drawinglocal , on , Western Western the availability and accessibility of of andaccessibility availability the Indigenous , Brambuk Cultural Centre places its its Cultural places Centre Brambuk ,

s the the

place - nature Victoria: The Brambuk Cultural Cultural Brambuk The Victoria:

to enhance enhance . tourism experience to accessible accessible

importance importance . heritage and Towerthe Hill based

ANALYSIS

creation stories and and stories creation

experience ( T Indigenous Indigenous here is found to be be to is found here on the delivery of of delivery the natural

Indigenous

featured featured volcanic heritage tours of of tours tourism tourism - based based

for for

TABLE 2 TABLE Table 2 Nature artefacts and site Historical/heritage themes Cultural t Key f and Design Visitation Annual A t t r i b s experience our u – t - e Indigenous Indigenous Tourism Key Attributes Of Products –Summary based themes based s

acilities INDIGENOUS

undertaking a wilderness tour, significantly enhances enhances significantly tour, wilderness a undertaking promotion wildlife viewing experiences. Furthermore, Furthermore, experiences. viewing wildlife promotion Boyd, Robin architect by designed centre, visitor The arts and crafts, including merchandise for sale. Worn Worn sale. for merchandise including crafts, and arts Aboriginal and displays cultural provides Centre The

Hill landscape. The centre features cultural displays displays cultural features centre The landscape. Hill landscape and the Tower Hill State Game Reserve. Reserve. Game State Hill Tower the and landscape there is limited display of the heritage and historical historical and heritage the of display limited is there

W Gunditj also hosts a number of cultural cultural of number a hosts also Gunditj Guided Guided the nature inspired by the volcanic mountain top of the Tower Tower the of top mountain volcanic the by inspired f the game reserve, including a including reserve, game the of tours guided Self the telling of the landscapes creation story, whilst whilst story, creation landscapes the of telling the games). traditional and spear boomerang, music, TOURISM PRODUCTS – PRODUCTS TOURISM people found in layers of volcanic ash. However, However, ash. volcanic of in layers found people viewing cultural activities (painting, dancing and and dancing (painting, activities cultural viewing o The landscape features artefacts of Aboriginal of artefacts features landscape The The centre is significantly tied to the volcanic volcanic the to tied significantly is centre The r strength of the tourism product is the the is product tourism the of strength key A n

Barbeque with native foods and spices. and foods native with Barbeque G significance of the site and artefacts. and site the of significance u Indigenous n road that circuits the landscape. the circuits that road - d based tourism experience of Tower Hill. Tower of experience tourism based listed in the tour experience. tour the in listed i t j

V i and and s i t o

r tour programs including wildlife wildlife including programs tour Aboriginal

Unknown. C R e e n s t e

r e r v / T e o

craft.

w e r

H

i l l

S KEY ATTRIBUTES KEY OF SUMMARY activities as as activities

t a

t e

G

a m

e

URBAN ENTERPRISE PTYURBAN ENTERPRISE

strength Centre’s Cultural Brambuk The cultural itineraries have supported visitation, particularly from from particularly visitation, supported have itineraries cultural experiences ( experiences aspect remains relatively detached from the Cultural Centre. Cultural the from detached relatively remains aspect strategic location in view of the ranges. Interpretive displays displays Interpretive ranges. the of view in location strategic these these of location the to due However, Grampians. the along sites in the mountainous ranges, the historical and heritage heritage and historical the ranges, mountainous the in sites nterpretive displays displays interpretive modern features centre The d to kangaroos grazing in in grazing kangaroos to d limite is viewing wildlife However, Tour of local Dreamtime creation story and Aboriginal and story creation Dreamtime local of Tour is that design building unique features Centre Cultural The Didgeridoo workshops. Boomerang painting and throwing. and painting Boomerang workshops. Didgeridoo (Cockatoo). (Cockatoo). Brambuk the of wings sweeping by influences The centre promotes the unique Aboriginal unique the promotes centre The - nature the in ties also such, well developed developed well such, As etc.). workshops, didgeridoo aspects of the , including its its including Park, National Grampians the of aspects Ce The the Gariwerd Dreaming Theatre), f Theatre), Dreaming Gariwerd the B including the delivery of award winning winning award of delivery the including Bush r a m b ntre significantly relies upon the nature the upon relies significantly ntre u d Bush Food Café. Food Bush d an Walk Discovery food conferences, Bush foods café foods Bush conferences, k painting, boomerang throwing, throwing, theatreboomerang viewing, painting,

school groups and backpackers. and groups school C u l JUNE 2013 t u the Centre’s grounds. grounds. Centre’s the r a Backpacker hostel. Backpacker l

C e

based themes of the landscape. landscape. the of themes based n art sites. art 200,000 LTD t r e /

G

r a

m

p i a unction unction n

is s

N in cultural themes, themes, cultural in and a a interpretive

t rock art sites sites art rock i o

centre for for centre n a

- ( l

based based g includin P a r

k rock rock

2 9

Tourism Analysis & Opportunities Budj Bim Master Plan 39 Tourism Analysis & Opportunities Budj Bim Master Plan 40 Victorian Visitation Trends, 2002 –2012 Visitation 21.Figure Victorian Trends market visitor tourism include: Victorian in the market tourism Victorian Overall 4.5 ■ ■ ■ ■ ■ ■ ■ ■ ■ ■ over the past decade past over the TourismIndigenous has remained constant relatively visitors in 2012. to 334,000 visitors declines share of the this, Despite market The has since significant in 2006. seen 436,000of visitors Tourism visitation peak Indigenous market achieved The visitor expenditure. and visitors of in terms market international number one for Victoria the 2011, In in Asia. markets Zealand to become New China overtook by emerging has driven been visitors in international Growth (9%). Wales (15%) South New of keyand competitors Queensland and average national (29% period) the same over the outperformed 2002 2012. and between visitation in international Growth market, visitor growing in by international 50% increases significant seen has also industry tourism Victorian The Victorians. from tourism resurgence in intrastate by level, driven in visitation recovery has seen industry the years, rate, However, cost income and air household travel. of in recent in exchange by changes driven travel by residents, Australian to overseas ashift spendinghas largely attributed and been 2012,and visitation in domestic in 4. Figure asdepicted Decline by over 10% 2002 in visitation, declines experienced between visitormarket has domestic the decade, past the Over visitors. international 9% to and visitors remainingthe to 28% interstate attributed consisted 63% of state, with Victoria to the overnight of visitors 2012, In residents. Australian spending of from visitors domestic by domestic driven is primarily Victoria’s industry tourism Visitation TrendsVisitation making them particularly important segments. important particularly them making likely visiting, more when spend and unique out experiences to seek Aware Achievement Socially are and more Visible The region. the to visitors around 77% domestic contribute of segments These Visitation To Australia And The Great Ocean Road Region Road Ocean Great The To And Australia Visitation 22. Figure are:markets domestic region the Great Ocean Road to the visitors domestic 6.8M the Of region. for the market segments psychographic 4 primary 2012 Management Plan Destination Great Ocean Road The identified visitors. international and domestic 10 past over 3toof 4% including the visitation Australian of years, aconsistent region hasGreat Ocean market Road maintained share 8million year. per 7and between visitation The has maintained region the year 2000 the Since Sydney Olympics. the with coinciding peaked Region Great Ocean Road in 2000, to the Visitation Markets Visitor Road Ocean Great ■ ■ ■ ■ ■ ■ ■ ■ Young (6%) Optimism Traditional Family (20%) Life (24%) Aware Socially (27%) Achievement Visible Daytrip Visitors Daytrip 2010). Enterprise, hassourced to been Glenelgprofile Shire Tourism (Urban Research Visitor markets. visitor international and domestic existing the of aprofile provides following section The Australia. South from visitors region to enables draw day the trip border also State to the Shire’s The adult region. couples proximity in toclose the location and young families attract activities outdoor and attractions Natural visitors. daytrip 260,000 and visitors overnight annually, visitors over 566,000 306,000 consisting of to attract is estimated asdefined, Coast Region, Discovery Broader The Coast RegionBroader Discovery Markets Visitor ■ ■ ■ ■ ■ ■ ■ ■ ■ ■ ■ ■ ■ ■ Heywood (10%).Heywood Bridgewater. Cape visited (35%) is followed This by Nelson and visitors day of trip 40% anotable region, to visit the the During harbour”. “Portland and coast” “the Glenelg the Shire with associated visitors 38% day of trip (22%). atrestaurant/cafes “eating out” (43%),“sightseeing” followed “beach” (31%) by to going the and was visitors by daytrip undertaken activity popular most The persons. family groups (33%), anaverage travel group with size 3.7 of was adult couples (38%) common travel party most The and Shire. the visiting 18 below, and young families of presence astrong indicating was aged visitors group common age day most of trip The region. the through activities “touring” undertaking region”. the through 36% were they that Another indicated /leisure”,was for “holiday over “travelling 44% with visitors of visit of main purpose their that state 78% visitors daytrip of market. the of segment important an Zealand were New and Germany also USA, the from Glenelg to the Shire. visitors Visitors daytrip of proportion asignificant comprised also Australia, South predominantly from visitors, Glenelg to the Shire. visitors Interstate for daytrip market primary remain asthe residents Victoria Regional Overnight Visitors Overnight ■ ■ ■ ■ ■ ■ ■ ■ ■ ■ ■ ■ ■ ■ ■ ■ Heywood 14%.Heywood (31% is followedThis by Nelson overnight of visitors) and township location. the of Bridgewater, popularity the indicating to avisit Cape had indicated overnight of visitors 60% Nearly cafes. and “going beach” to restaurants the atlocal “eating and out” went “sightseeing”.overnight visitors was followed This by Shire, the Nelson). over60% and of Within Bridgewater Cape nearby visiting travel (while of also destination primary astheir Portland indicated respondents of two-thirds Over nights. was 3.5 average stay of length while the days, three and one Shire between in the had stayed overnight of visitors 60% Over 15%). (each houses at friends/relatives and hotels/motels by standard (at used accommodation of 32%);type was followed this closely popular most remained the Parks in Caravan Accommodation persons. adult couples (37%), average an travel group with size 4.2 of was family groups (41%) common travel party most The and Shire. the visiting 18 below, and young families of presence astrong indicating were aged visitors group common age day most of trip The Shire. to the visit agents friends/travel by recommendations family/ by word mouth of motivated were 39% visitors overnight of destination. holiday/leisure to Glenelg were Shire asa attracted visitors of majority The visitors. overnight international of greatest proportion the provided UK the and Germany Australia. overnight visitors) were South predominantly from (57%), overnightof visitors (35% visitors while interstate of proportion significant most the comprised Victoria from Visitors Table 3 Life visitor segments. visitor Life Aware, Socially the Youngwithin Traditional and Optimists Family (55- visitors 65), older and domestic (agedvisitors 25-65) represented international of consists holidayleisure and The market typically Great Ocean Road. along the products tourism 2009. other high with level may to due the This be competition of in visitors 9% of with Bim, to Budj visitation of smallest proportion leisure holiday and consisted Coast Region, the of visitors Discovery Broader market the prominencebike the within of the Despite clubs. mountain and bird groups, photography watching clubs, volunteers, conservation groups, history of market2009. consists visitor This groups represented over 25% in Interests Bim to Budj visitors of . and in Melbourne universities from trips field undertaking students university and West Victoria region of South the groups within school of consists marketvisitor typically 27% of in 2009. market consists visitation education of The The fortours professional development purposes. cultural awareness and programs seeking region, in the companies private larger and bodies regulatory include government agencies, in 2009. groups visitors providing 39% Bim, 648 These Budj the of to visitors of proportion market largest represented the visitors business The Landscape. Heritage National Bim Budj to the visitation and markets visitor existing the outlines following table The ToVisitation Budj Bim National The Landscape Heritage Holiday and Leisure Visitors Corporate Visitors Interest Groups School Groups Visitor Types – Total Visitation To BudjBim Tours -2009 Visitors 648 250 164 178 56 100% 39% 25% 27% 9% % opportunities to take tours. take to opportunities features the and area, its marketing awareness the and of increase is likely to landscape the on commercialAdditional activities tourism Eccles to Mount Park. National visitation exception daytrip the of with Landscape, Bim Budj the on lowis afairly level activity of there Overall, April. and March January, during visitation stronger much quiet with are May very of to September months The that camping for March 2012‐February March for2013 camping that includes: suggests numbers camper on data Victoria Parks park. sites atthe are required camp to ground book visitors and has acamp park The park. in the commercial services (eg. are tours) for programs ranger guided There visitors no or geology. volcanic explore and the Surprise Lake and caves the visit wildlife (especially the view bushwalk, koalas kangaroos), and picnic, to visit People daytrips. on mostly park, year per the visit people around 30,000 monitored, however, that estimates Victoria Parks is not asawhole park to the number visitors of is The collected. data visitation for which Landscape Bim Budj the within activity tourism only other Eccles is atMount the Park National Camping Other Tourism Budj Bim Landscape The On Activity ■ ■ ■ ■ ■ ■ Current information suggests that: suggests Current information ■ ■ ■ ■ ■ ■ Special interest groups /recreational Special (mostly 30 people) –17% Family groups (3-10 /friends –43% campers) 38% – Couples 2% – Singles sizes were: common travel party most The wasAverage 1.62 stay of length nights. 1, of A total 393 2261 staying campers days. camper groups. well asafew school as groups cultural awareness on programs, corporate groups, bird and watching naturalists Field interest eg. special groups, couples are mostly travelling independently,Visitors afew (excluding$55 person per any catering). including GST Tours are generally 2-3 cost and in length average an of hours (excluding groups) 2009. in school (excluding groups). school 470 from is adecline This people Approximately 115 were in 2012 people taken tours on

Tourism Analysis & Opportunities Budj Bim Master Plan 41 Tourism Analysis & Opportunities Budj Bim Master Plan 42 Melbourne Route along the Western Highway. Route along the Melbourne Adelaide- direct the and Australia, South in Region Wine Coonawarra Touring Great Southern Ocean Road, Route, Coast and Limestone Great including the routes, touring surrounding of overview an following provides figure The destinations. tourism these service routes that tourism the from visitors to attract located strategically is Landscape Heritage National Bim Budj The / promotion. signage marketing tourist and infrastructure, road routes, tourist by well-established are supported market, which tourist self-drive by the driven is primarily destinations tourism to these Visitation Victoria. West South cluster within tourism Indigenous an development of the may support Landscape Heritage Indigenous Bim Budj the with together towards future. growth Promotion the business and tourism for opportunities significant with underdeveloped, largely sites are art rock these to support development infrastructure and Tourism sites in Victoria. art rock of concentration largest the to home is also Ranges, Black the with together Grampians, The Cultural Centre. award Aboriginal Brambuk the winning through particularly destinations, Victoria’s tourism premier Indigenous are of one Grampians The West Victoria. drawcard to South tourism amajor nature-based Park, National Grampians to the situated close is also Landscape Heritage National Bim Budj The state. the in region any expenditure than tourist other more domestic and Victoria to overnight visitors international the half of more than attracts which Region, Great Ocean Road to the leverage off opportunity is significant There region. in the visitation existing from Bim to Budj to draw visitation opportunity the provides This Coast Region. South Great the and Region Great Ocean Road the within nodes tourism major amongst is located Landscape Heritage National Bim Budj Victoria. to western visitation to draw Bim allowing existing on Budj Tourism Tourism Grampians the of south and Region Region, Great Ocean Road the within nodes to major tourism proximity in located is strategically Landscape Heritage National Bim Budj 4.6 Regional Tourism Context of potential target markets for Budj Bim. These markets are: markets These Bim. for Budj markets target potential of by Tourism undertaken anumber segmentation highlights Australia of areview and destinations Indigenous existing of Analysis intofurther a Indigenous defined product. if it were Bim would Budj visit developed to Victoria 8% visitors of that identified research this markets, visitor intoresearch Victorian Tourism Sustainable Bim Budj The (2007) Plan primary undertook visitation: of following patterns the suggests data tourism existing of Analysis 4.7 Tourism Surrounding 23. Figure Routes ■ ■ ■ ■ ■ ■ ■ ■ markets (UK, Germany), Zealand. New and USA (UK, markets European of comprising typically Coast Region, Discovery Broader to the 26,000 constitute visitors markets International Australia. South from were visitors) overnight predominantly (57%), overnightof visitors (35% visitors while interstate of proportion significant most the comprised Victoria from Visitors visitors. daytrip 260,000 and overnight 306,000 including visitors 566,000 attracting Great Ocean Road, to the visitation total of around 7% Shire captures Moyne of part western the Shire and Glenelg includes which Coast Region Discovery Broader The annum. per over 8million visitors region attracts Great Ocean Road The

Potential Visitor Markets Potential Visitor Broad Visitor Segments Visitor Broad ■ ■ Projected Visitation Great Ocean Road 2010 Road Ocean Great –2030 Visitation 24.Figure Projected ■ ■ seekers annuallyseekers around 260,000 experience international attracts currently region Great Ocean Road The experiences. tourism based yielding have and preferences nature cultural and for authentic counties) (from are various high who visitors international of by Tourism segment a identified constitutes Australia, visitors, group international This of seekers. experience International Aware”. around 1.6 are “Socially who annually million visitors attracts Region Great Ocean Road The Bim. offered atBudj experiences and offer product potential the aligns well segment with The experiences. heritage and educational naturecultural, based, are seeking who are higher which yield visitors, population the of aproportion by constitutes Roy Morgan Research identified segment psychographic This visitors. Aware domestic Socially markets. element development these of in the essential an be will plan development amarketing of The recommendations. Master Plan the of basis the form products and experiences following table. These are in the provided markets preferences target The these of Niche Visitor Segments Visitor Niche ■ ■ ■ ■ ■ ■ ■ ■ ■ ■ ■ ■ essential element in order to target the segments identified. element segments the in orderessential to target an be development will amarketing of plan The Landscape. considered should be Heritage that Bim for Budj products and experiences the following identifies table. This in the provided are markets preferences target The clubs these etc. of Lions groups, sports may include bird they varied; and watchers, Groups. Interest Special to commenceship market is 2014. in expected March which 2007. cruise based) Tour (Portland include the may also visitors in plan tourism sustainable the of aspart undertaken was also region year. per to the visitors coach sector into this Research stopover. Bim Budj are there around 90,000 that is estimated It a to incorporate tour operators coach and wholesalers with Coast Touring Limestone to work Route. is opportunity There Touring Great Southern Great Ocean Road, the Route and to proximity is in Bim close Tour Budj and Coach Visitors. Australian history, indigenous culture, geology and geography. sector, secondary and including for primary syllabus of a range is suited Bim to Budj international. and would wide Australia be catchment groups the while for tertiary schools, of catchment draw aregional on can Bim Budj groups, secondary and primary For Tertiary and curriculums. Secondary Primary, within Bim however to is include potential Budj there visitors; education attracts currently Bim Budj Bim. for Budj opportunity as an market. Education aspect. Indigenous unique a with events into business expand to is opportunity there awareness secondly and programs for Bim Cultural are Budj visit there groups which group: firstly to this aspects are There two group visitor Bim. tolargest Budj the group constitutes This already visitors. Corporate/business annually.Coast Region Discovery Broader the through traverse visitors retired self-drive around 93,000 that is estimated It boomers. baby touring of generation now anew also and Nomads include Grey These markets. visitor self-drive retired attract to opportunity it provides through traverse routes that number touring of region having a The visitors. self-drive retired Domestic The education market has been identified market hasidentified been education The Special interest groups are wide interest are groups wide Special 4 TABLE Table 4 38 Other Other Corporate/ Experience Seeker Experience Domestic Socially Socially Domestic Retired Self Drive Drive Self Retired Education Market Education Coach and Tour Tour and Coach Tourism Market Tourism

Aware Visitor Aware International International Special Interest Interest Special Markets Groups Visitors Visitors TOURISM TOURISM BUDJ BIM MASTERPLAN – Business Business OVERVIEW OF TOURISM TOURISM OF OVERVIEW Overview Of Of Overview Tourism Product Visitor Preferences

OPPORTUNITIES

Secondary School Secondary Short Tour Market Tour Short Long Tour Market Tour Long and Postgraduate Primary School Primary Researchers - Sub Tertiary, Tertiary,

markets

AND BUSINESS CASE BUSINESS AND RE

89,872 visitors (Great (Great visitors 89,872 hour catchment area) catchment hour area) catchment hour - Melbourne Region, (Great Ocean Road Road Ocean (Great Road Ocean (Great PRODUCT VISITOR PREF VISITOR PRODUCT ( 1.6 Broader Discovery Discovery Broader 2,135 2,135 (1.5 visitors 2,130 720 students and and students 720 Ocean Road and and Road Ocean Limestone Coast Coast Limestone above (Victoria) above visitors 260,000 Visitor numbers numbers Visitor 77,000 visitors visitors 77,000 93,600 Coast Region Coast unidentifiable Adelaide tour tour Adelaide Market Size Market

million visitors visitors million (Victoria) markets) region) region) visitors (1.5 (1.5 visitors visitors visitors PORT

)

- (2 Overnight Overnight (5 nights above) for for above) nights (5 Overnight - (1 Overnight - (1 Overnight - (1 Overnight - (2 Overnight extended research. extended Daytrip (1 Daytrip (5 Daytrip (5 Daytrip (1 Daytrip (1 Daytrip (1 Daytrip Overnight (1 night) (1 Overnight night) (1 Overnight night) (1 Overnight Length of Stay of Length ERENCES 3 nights) for camping camping for 3 nights) event.

------6 hours) 2 hours) 6 hours) 3 hours) 3 hours) 3 hours) 2 nights) 2 nights) 2 nights) 3 nights)

Broad Markets Broad Niche Markets Niche

accommodation (3 Star and above) and Star (3 accommodation Self contained cabin/eco contained Self cabin/eco contained Self cabin/eco contained Self cabin/eco contained Self Dormitory style accommodation style Dormitory accommodation style Dormitory accommodation style Dormitory accommodation style Dormitory Self Bed and Breakfasts (3 and Breakfasts Bed Accommodation Preferences Accommodation - Caravan and camping caravan and Camping contained contained Self contained cabin cabin contained Self Star and above) and Star above) and Star above) and Star above) and Star Backpackers Backpackers Camping Camping Camping accommodation - -

- - - - -

4 Star) lodge ( lodge (4 lodge (4 lodge (4 lodge

4

adventure activities (kayaking/canoeing), festival and events, events, and festival (kayaking/canoeing), activities adventure Fishing, wildlife viewing, bushwalking, art, music and cultural cultural and music art, bushwalking, viewing, wildlife Fishing, cultural and music art, bushwalking, viewing, wildlife Fishing, Guided tours, tours, Guided - multi fishing), eel Bush tucker, tucker, Bush Guided tours, tours, Guided Authentic Authentic activities, activities, Short self Short festival and events, art, musical and cultural experiences. cultural and musical art, events, and festival Museum, art and cultural viewing, short bushwalking with with bushwalking short viewing, cultural and art Museum, guided tours, adventure activities (kayaking/canoeing), (kayaking/canoeing), activities adventure tours, guided experience, festivals and events, authentic authentic events, and festivals experience, authentic events, and festivals experience, Bushwalking, sightseeing, wildlife viewing, adventure adventure viewing, wildlife sightseeing, Bushwalking, , eel fishing). eel , storytelling tucker, (bush experience fishing). eel , storytelling tucker, (bush experience activities (kayaking, canoeing, mountain biking). mountain canoeing, (kayaking, activities cultural experience (bush tucker, eel eel fishing) tucker, (bush experience cultural Indigenous - Indigenous art, musical and cultural experiences. cultural and musical art, guided tours with interpretation, wildlife interpretation, with tours guided , multi , storytelling , educational programs, Indigenous programs, educational , storytelling , educational programs, adventure adventure programs, educational , storytelling interpretati Guided tours (own programs). (own tours Guided and bush tucker experience. tucker bush and day Activity Preferences Activity

walking, wildlife viewing, guided tours, tours, guided viewing, wildlife walking,

experience (bush tucker, storytelling tucker, (bush experience cultural experience (bush tucker, eel eel tucker, (bush experience cultural on, self guided tours guided self on, fishing) - day walking, wildlife viewing, viewing, wildlife walking, day

Indigenous genous Indi

viewing viewing

,

Tourism Analysis & Opportunities Budj Bim Master Plan 43 Tourism Analysis & Opportunities Budj Bim Master Plan 44 avoid when providing Indigenous experiences: Indigenous providing avoid when areas Tourism to items, identifies to these addition In also Australia tourists are looking for experiences: are in Indigenous looking tourists (2010) Market’ Domestic the domestic what alist of has identified Tourism Indigenous Tourism to ‘Selling document the in Australia Indigenous Of TourismOverview Preferences Visitor ■ ■ ■ ■ ■ ■ ■ ■ ■ ■ ■ ■ ■ ■ ■ ■ ■ ■ to focus on activities that are unique. and new that to activities on focus tourists marketing to when domestic corroboree. is important It a watched or have aboomerang thrown tourists domestic Most allowedbe to it themselves. do then and want ‘shown how’ to be they activity, inengaged the being and interacting people want to see tourists Domestic watching. are where primarily people activities text) passive or images (through to portray not it is important assuch experiences, their generally feel want taste to and touch, tourists Domestic aswater,such rainforest and appeal. hold broad fire earth, natural elements are unique incorporate that and Experiences background. in the Australia’swith scenery beautiful experience the portraying as does appeal, learning increases and bush tucker,Fun (fishing/hunting, stories), activities of variety easilyan accessible location. it is in that and product their professionalism of and consistency should wherever communicate comfort, safety, possible, the text and Images dangerous. sometimes and uncomfortable be are remote, can activities feel Indigenous that Many tourists their experience. of elements hands on and informative should highlight both operators so likePeople ‘get to and learn hands dirty’ their to tourists. domestic attractive more be will experience to appealing already an addition an cultural element Indigenous an as portray which Experiences effort. and time substantial rewardintensive, providing after often Indigenous experiences are generally perceived to be more should keep operators in mind that holiday choices, in their relaxation and for fun looking are primarily tourists Australian experience: consideredshould be marketing proving and for when Indigenous an differences that Tourism in market segments identifies also Australia MarketProfile Aware preferences and Socially profile visitormarket: the of the following outlines The Landscape. Heritage National Bim Budj to the visitation for domestic segment psychographic appropriate most Aware asthe Socially market visitor hasidentified been Visitors Aware Domestic Socially TargetVisitor Markets ■ ■ ■ ■ ■ ■ ■ ■ ■ ■ ■ ■ ■ ■ ■ ■ ■ ■ $2,191 trip. per of average an ahigh person per spend present yield, with they travellers, regular only are they Not segments. psychographic any of highest other percentage of annual of the trip, kind some 81.3% Aware with Socially holiday are makers, regular The taking 28 years. 40 and mostly status, aged between people of higher socio-economic of Aware is predominantly comprised Socially segment The general population. the than are better communicators astute, up to date, and technologically like setters, trend to be are They minded. community and active, socially educated, Aware are Socially generally segment well- in the People 2030. by visitors (2012) market the to grow to 2,034,000 projects domestic 2010. Management Plan Destination Great Ocean Road The 1,629,360 estimated an region, Great Ocean Road in visitors 24% Aware Socially represents The to the visitors domestic of learning environment. and in acomfortable interaction social –show travellers other for meeting as opportunities environment, aswell comfortable require and Retirees asafe young hands enough are to on. be feel still they can where they in activities, participation in anatural environment active -show motivated by opportunities to connect Indigenous with people are athome kids no with but working are still that Older adults environment learning. and for fun children prefer learning element additional an asafe –show older with those whilst activities, of avariety with experiences outdoor, children seek Families younger interactive with adventure. of spirit and for couples, timeout smaller groups, allow –show and direct engagement setting in adynamic are more intimate that favour kids experiences without Adults interacting. and groups -show having bonding fun and fun for needs segments this involvement, satisfying and interaction for group Young to opportunities best respond adults Projected Visitation Great Ocean Road 2010 Road Ocean Great –2030 Visitation Projected 25. Figure Preferences ■ ■ ■ ■ ■ ■ on holiday, and for bright lights and big cities when they travel. they when big and cities holiday,on lights for and bright adislike expressed for aspossible aslittle doing They segment. market to appeal this will Bim Budj that view the substantiates for and weekend away. cultures, local trips experience This to for opportunities apreferenceindicated for eco-tourism, Aware Socially the that shows research previous and Surveys wildlife. and countryside and surfing, and swimming Parks, National Aware experiences, Socially wine are and food by the undertaken holiday frequent activities top 4most The for 2008. destinations trip actual top 10 their on higher. appears also Great Ocean Road The were ranked Blue Mountains Sydneyonly Melbourne, the and top 10 its for destinations; Australian preferred destinations in Great Ocean Road Aware the includes Socially segment The MarketProfile Landscape. Heritage National Bim Budj to the for visitation segment visitor international appropriate most asthe have seekers identified been Experience International Seekers Experience International ■ ■ ■ ■ ■ ■ ■ ■ ■ ■ ■ ■ ■ ■ ■ ■ ($207). lowest key of seekerthe experience international markets ($529visitors China spend from night). per Visitors person per other region than Great Ocean Road more in the significantly spend segments seeker experience German night. per person $155.56 of experience average an have seekers per Experience nights). (8.5 segments international key other longer than stay Kingdom, United the from seekers particular, In region. Great Ocean Road experience in the have seekers 7.6 of average an stay of length Experience nights 20 years. 34 and years between aged seekers experience of ahigher proportion to attract region tended Great Ocean Road the Australia, compared with When 28% 35 years. 54 and wereA further between years aged in 2010. 20 years 34 and years between aged region were adults Great Ocean Road to seekers the experience the half of Over Singapore (6%). Zealand (3%), New from seekers (4%), Japan (3%) Indonesia and experience of small proportion avery captures Region Road Conversely. Great Ocean visitors. largest to yield the expected (17%). is markets marketing to these that suggests data The followed Europe by (18%) Other market Chinese the and 2010 to seekers Australia); (23% experience German total of market to German in Australia the from seekers experience of proportion largest the region captured Great Ocean Road The Great Ocean Road. seeker experience largest market third to asthe the Germany displace will China visitors in the growth period same over the askey however, seeker position experience visitor markets; its maintain will seekers Europe experience UK and Continental 2020 By Great Ocean Road. to the growth source visitation of market visitor akey be the will that indicate Projections (43,097)followed Kingdom United by the (25,593). Germany and Europe in Other 2010 from seekers experience (58,414 visitors), highest number region of received Great Ocean Road the The region. in 2010; 10% these, of Great Ocean Road 260,000 or the visited wereThere 2.7 Australia visited who seekers million experience market region. Great Ocean Road for the Tourism target asthe seekers experience has Australia identified Accommodation Preferences Preferences Preferred Secondary Preferences Preferred Primary Projected Visitation Great Ocean Road, 2010 Road, Ocean Great Type –2030 -Visitor Visitation 26. Projected Figure ■ ■ ■ ■ ■ ■ ■ ■ ■ ■ ■ ■ accommodation and Tourist and accommodation Parks self-contained and houses/B&Bs guest 4/5 hotels, star hotels, budget include Preferences demand. market seeker experience to the meet options accommodation of to avariety provide need the by market highlights and significantly varies seekers preferences accommodation The experience for international markets. by other matched had apreference experience, for awalking however was not this seekers experience American and German experience. Walking events. had apreferenceseekers and for attending festivals experience American and British German, events. and Festivals visit. their during experience related shopping apreference Zealand expressed New and for a States United the except markets seeker key experience All experience. Shopping a key except preference Japan. identified for all markets is and preference markets all origin from seekers for experience common most second experience. is the This Nature based by all key markets. origin preferred activity asa preferenceone is identified and seekers for experience number is the this experience. wine Overwhelmingly, and Food The following outlines existing providers within Victoria: within providers existing following outlines The Awareness Training providers. (ICAT) Cultural Indigenous existing with partnership of formation market this the through within to is expand potential There organizations awareness is programs towards concentrated sized larger employing demand for cultural corporate the that indicates research Previous programs for and tours professional development purposes. cultural awareness seeking region, in the companies private and natural resource management bodies government agencies, groups commonly represent corporate that havestudies indicated marketthe size unidentifiable. is However, currently previous data, of in 2009. 250 visitors unavailability attracting to the Due Landscape, Heritage National Bim marketvisitor Budj to the largest the form visitors business and corporate the At present, Corporate/Business Visitors markets: following target visitor draw niche the on to opportunities has review identified the routes, along major tourist region and Great Ocean Road the within unique location its Given region. Bim income for streams Budj year, the throughout stable visitation of reliable supporting flows for yet smaller targeted and opportunities provides segments visitor niche of understanding an that A has review indicated Target Visitor Niche Markets ■ ■ ■ ■ ■ ■ ■ ■ ■ ■ ■ ■ ■ ■ ■ ■ ■ ■ ■ ■ ■ ■ ■ ■ ■ ■ Wandajee Consulting YetticaThe Group Storyteller The University Swinburne University Victoria Balluk, Moondani Ltd Pty Moloka Ltd Foundation (CHS), Solutions Boonwurrung Cultural Heritage Institute Kangan interest groups. Special visitors domestic self-drive Retired visitors tour and Coaches market Education visitors Corporate/business

Tourism Analysis & Opportunities Budj Bim Master Plan 45 Tourism Analysis & Opportunities Budj Bim Master Plan 46 Heritage Landscape. These areas include: These Landscape. Heritage National Bim Budj for the key identified relate to the themes 2013 would that learning disciplines are there prescribed several in to commence operation curriculum national new the of part As 11-12 travel ahalf time. hour and aone within students) high school 4,265of 2,130 (including students 2,135 and students Year 5-6 Year area is situated in acatchment Landscape Bim Budj the that indicates 2011 ABS market student the potential; school 4.2% the of Census capturing is currently Bim Budj visitors). that indicates Research 27% in (or 2009 sustaining 178 visitation Landscape, of student Heritage National Bim Budj to the visitation existing of proportion significant a represent groups school present, At experience. wildlife and history Indigenous Australian of experience educational arich with students provide tours and landscape Bim Budj The Groups Schools &Secondary Primary groups. educational groups tertiary and school secondary visitors, school primary including have identified been visitormarkets education Major heritage, Indigenous cultural awareness and Australian history. in programs Indigenous educational seeking visitorsegments niche to draw potential has Bim the Budj natural landscape, and heritage Indigenous rich preservations, unique archaeological the Given Market Education in 2011. research and training undertaking visitors over hosted 77,000 Victoria that indicates data Australia business Tourism landscape. the of setting Research heritage Indigenous and nature-based the within retreats, business existing tofocus hosts market differentiated and aniche the through to service opportunity an exists There landscape. tourism Bim Budj the within retreats and training to hosts organisers events corporate existing with partnerships form may GMTOAC also The corporations WMAC and metropolitan centres of Geelong and Melbourne. aswell asthe Hamilton in Warrnambool, nearby and corporations larger may programs target Such governments. local and bodies agencies/regulatory governmental state institutions, educational organisations, peak organisations, business to large targeted Cultural Indigenous managed a locally Awareness Training course, directly establish Bim’sBudj may also organisations Indigenous local ■ ■ ■ ■ ■ ■ ■ ■ Science (humanities) History (humanities) Geography Arts The fishing demonstrations, etc.) demonstrations, fishing eel traps, Bim’s Budj (stone on focus hut settlements, unique assets displays) adifferentiated and interpretive cultural and programs and historical Indigenous programs, natural conservation camping, (e.g. investmentoffer in market, tourism through into the day multi compete expand to and is successfully potential there Nevertheless, product. tourism significant marketed and asaState well established Cultural Brambuk Centre, to the is which dominated by visitation is currently market for heritage Indigenous education The course; these may include (but not limited to): limited not may include (but these course; investment would required, asasimilar be Bim to feature Budj the and efforts Significant dreaming trail. Lurujarri the a walk through Australia) undertake (Western and Broome of people Goolarbooloo the with to 9days spend opportunity have the students program, this In Design. and Architecture of School RMIT’s within course Dreaming Trail” Lururjarri “The optional asan is provided At present, institution. educational atertiary within course asastand-alone Bim Budj of history the establish to may and promote potential There be academics. and researchers graduate students, post from visitation additional mayBim support Budj of landscape archaeological rich within programs research and semester. per 720of students Furthermore, improved partnerships to offer atotal educational to its provide potential has the landscape Bim Budj course, per the anaverage 20 of students Assuming Bim. Budj within programs may undertake potentially courses university Anumber of (RMIT). Use Environment Land Indigenous and the and including Peoples Indigenous anumber courses of of activities is syllabus afeatured within landscape Bim Budj the At present, conservation. environmental and history Australian cultural heritage, Indigenous on programs ‘out and educational class’ trips of field supporting through to draw potential has visitation Bim strong Budj Groups Tertiary Education ■ ■ ■ ■ ■ ■ ■ ■ ■ ■ research programs, course field trips and partnership projects. partnership and trips field course programs, research through universities to improve with linkages efforts Continued Deen Maar of place resting spiritual to the Bim Budj of story creation the from landscape, Gunditjmara whole the throughout education and visit holistic to support Development infrastructure of generations. future for settlements) (e.g. title native recent of history landmark the Preservation audit). story tourism Indigenous an undertaking (including history oral of Preservation (e.g. eel traps). huts, stone artefacts historical of preservation and Accurate reconstruction Short TourShort Market tourGreat Ocean itineraries: Road existing of review key of from findings following is asummary The Table 5 89,872 market a of within visitors. tour coach is situated Landscape Heritage Bim Budj the that indicates data TRA total, In tours. to Adelaide Melbourne multi-day supporting through region, Great Ocean Road market to the linkages has of high levels 21,000 attracting the tour annual visitors; coach opportunities, tourism anumber coach of hosts also Coast Region Limestone overnight (multi The marketover day) half the undertaking tours. over 68,871 with region attracts Road tour annual visitors, coach Tourism Great Ocean the that indicates data Australia Research feature tours. of asa Bim Budj to negotiate opportunities routes supports touring Great Ocean Road along the location strategic The region. Bim Budj income to and the visitation to draw sustain and opportunity significant most represent the tour and visitormarkets Coach Coaches &Tours ■ ■ ■ ■ International day tour market. tour day 1 item for the asafeatured listed to be itinerary opportunity is found there limited to be Bim, to Budj travel distance the available and time limited the Given returning to Melbourne. Gorge, generally Ard conclude1 day before atLoch tours Tower art). rock Indigenous Grampians and Hill Cultural (Brambuk Centre, products tourism Indigenous other against placement wouldBim directly compete for itinerary Furthermore, Budj Park. National Grampians the and Ranges 12 including the Otway products tourism renowned Apostles, consist highly internationally marketed of and predominantly tour itineraries 1-2day tour markets; the item within ahigh asafeatured level itinerary competition of exists There Overnight Daytrip Region Total 2009–2011 – Average CoachVisitor NumbersUndertaking Tours, Road Region Great Ocean 648 250 164 178 Coast Region Limestone 100% 39% 25% 27% Combined Markets 89,872 38,833 44,670 6,368 caravan camping).caravan and bushwalking, parks, (visiting national activities nature-based shopping) and relatives, and (visiting friend social particularly trips, during in activities several participated tourists self-drive Retired attributes: following key the with tourism, Indigenous of as amajor segment market visitor the recognises annually. Research segment visitor over 93,600 attracted Coast Region average on the of Discovery 2010, and 2009 between that indicates data Broader the TRA region. Bim Budj to the visitation to draw disperse and opportunities suggesting Coast Region, Discovery Broader and Ocean Road Great to the visitors of proportion asignificant marketThe represents market visitor tourism. Indigenous of asamajor segment domestic Tourism retired self-drive the has Australia identified Research Retired Domestic Visitors Self-Drive TourLong Market ■ ■ ■ ■ ■ ■ ■ ■ ■ ■ ■ ■ ■ ■ ■ ■ ■ ■ Travelling as adult couples Travelling adult as Travelling car by private belowaccommodation 4stars), camping or caravan (mostly in hotel hotel accommodation standard Staying Travelling for holiday purposes retired and non-working Older 55 are aged more or years Visitors Coonawarra Island. Region Kangaroo and Wine Grampians, available in Warrnambool, accommodation luxury and wine market Toursluxury dining, food are found to quality promote (4 tours above) and days premiumExtended the generally target market. preference lower the costs for the reflecting backpackers, and tour organisers for both costs/fees require minimal participation that experiences and generally consist products tourism of items Itinerary Melbourne. and Adelaide between days 3-4 are within found undertaken to be tours backpacker Extended market. tour this within items and visits tourism to include additional is capacity there that suggests data 2day The tour to market. the itineraries of 3 day variations similar tour of market generally consists despite the prominence of the retired-self-drive market. retired-self-drive prominence the of the despite underof the development of Indigenous tourism product in Victoria, is reflective Territory) data averages; national the and Northern and Australia Wales, South South (New compared States to competing 0.21%, only captures Victoria that lowest market depicts the capture at9.74%. activities tourism Indigenous undertaking tourist data The retired of self-drive Territory highest proportion recorded the by Unsurprisingly, state. visitors Northern domestic self-drive average market retired of the capture depicts following table The Indigenous while tourism activities travelling, namely following: the 1.5 on only participated has visitors research found that findings, (12 length longer todue average their trip nights). these Despite constraints time had less visitors visitormarkets, toCompared other landscape. These organisations may include: organisations These landscape. Bim Budj the within offer unique historical natural and for the demand that organisations niche within to is expand potential There Other Interest Special Groups Table 6 ■ ■ ■ ■ ■ ■ ■ ■ ■ ■ ■ ■ ■ ■ ■ ■ ■ ■ ■ ■ Old age social groups social age Old bike clubs Mountain Photography groups clubs watching Bird Indigenous cultural organizations and reconciliation groups groups conservation and Environmental clubs heritage and societies Historical an IndigenousSee site or Indigenous community. and gallery; Indigenous an Visit cultural display; or craft any art, Indigenous See Northern Territory Broader Discovery New South Wales Total - Australia State/Region Coast Region – Victoria Average Retired Self-Drive Market (ByState), 2009–2011 Undertook Indigenous Tourism Activities Data n/a Data 50,000 14,667 8,667 3,333 7,667 Retired Self-Drive Market Total Visitors 14,842,000 3,729,000 5,656,333 1,175,667 93,600 89,000 consider: should Master Plan the analysis, tourism the of basis the On General Considerations 4.8 ■ ■ ■ ■ ■ ■ ■ ■ ■ ■ ■ ■ Master Plan. Master Plan. overarching the values help to will define These cultural values. their of independence, preservation and self-determination economic allow asit will the community Gunditjmara the to is great viable of product economically importance into and development Bim asustainable Budj of The unique cultural heritage. build and its on experiences niche own develop but its products, these replicate should not Bim Budj including Tower Victoria in western products Brambuk. and Hill Indigenous to anumber existing of is in Bim proximity Budj approach. holiday/ leisure using market astaged undertaken to be needs Development commercial of solely for accommodation the developed to meet market segment needs and preferences. are experiences and where product demand drivers, to existing linked and staged to be needs development Bim Budj of The tourism. nature outdoor based and experience, cultural education Indigenous in animmersive lies experience and product Its Promontory. Wilsons or Campbell Port Park, National Grampians like Bim’sBudj landscape, the its on core based is not appeal Eccles Mt sea. from to the Landscape, Heritage Bim entire Budj must recognise the approach Master Plan concept Bim The greater is Budj much four sites. than The for product development. basis the should form cultural heritage rich the of Interpretation anumber unique of stories. offers Landscape Bim Budj Gaps &Opportunities Tourism Product &Infrastructure

Tourism Analysis & Opportunities Budj Bim Master Plan 47 5.0 Sustainable Tourism Opportunities

Sustainable tourism will play an important part in the future of the 5.2 Product Development Themes At Special tour products to suit specialist groups (eg Cruise ship Budj Bim Landscape. Improving the quality and diversity of the market) visitor experience will lead to a greater level of understanding of the Budj Bim ■ Unique tour products and visitor packages including food / environmental and cultural values of the landscape and increase the ■ Interpretation beverage / souvenirs and unique visitor experiences, potentially amount of time spent on site, the number of return visits and the including one-off activities such as flights, diving, Aboriginal Expansion of guided walking tours economic and social investment in this nationally significant place. ■■ cultural activities and wildlife viewing that may not be a regular Multi-sport guided tour part of a tourism experience. The tourism analysis is summarised in Section 4. A key finding of ■■ the tourism assessment is that Budj Bim has significant potential to ■■ Self-guided interpretation attract more visitors and a wider range of visitor markets than it is 5.3 Long Term Product Development currently attracting and that there is a long term potential to attract Nature–Based Activities Opportunities an even greater range of visitors as the range of facilities, tourism Multi-sport guided tours – canoeing, hiking, mountain biking ■■ As the tourism market (and potentially the Budj Bim site network) products and destinations increases over time. ■■ Events – multi-sport, food and Indigenous music events develops over time there will be opportunities for new products and Art – programs and sales capacity upgrades to existing products and services including: 5.1 The Tourism Target Market ■■ ■ Cultural education programs ■■ Higher standard accommodation options in new locations The audit of tourism product in Shipwreck and Discovery Coast ■ Off-site regional activities including scuba diving, water based ■ Additional safari camping options region (Glenelg Shire, Moyne Shire, Corangamite Shire and ■■ ■ cruises and wildlife tours Warrnambool City) suggests that its tourism strengths are in nature- ■■ Higher standard food / beverage / specialist souvenir sales in key locations based experiences (bushwalking, trails, and wildlife), sea and water Infrastructure & Facilities based tourism (fishing, beach, seaside holiday home establishments, ■■ Additional trail and interpretations activities whale and seal watching) and Indigenous tourism (Tower Hill and ■■ Accommodation: Self-contained accommodation [cabins], bunk Budj Bim National Heritage Landscape). house accommodation, safari camping and caravan & camping sites The audit has found that there is strong potential for the Budj ■■ Interpretive / orientation centre that can provide information Bim National Heritage Landscape to be developed as a tourism and structure visitor activities destination which can draw and sustain visitation from a range of Multi – purpose room to support education, training and domestic and international target markets. ■■ conference uses Target Markets Food & Beverage Holiday / leisure markets ■■ Portable food vendor at key visitor sites at specific times ■ Domestic socially aware visitors ■ ■■ Commercial kitchen facility to support key accommodation and event uses ■■ International experience seeker visitors ■ Bush foods, particularly featuring eel and aquatic food products ■■ Retired self-drive visitors ■

■■ Coach and tour visitors Special Events

Niche Markets ■■ Seasonal cultural events and festivals. Events could be programmed to take advantage of off-peak tourism times, Corporate/business visitors ■■ existing events such as the Heywood Wood, Wine and Roses Festival or the Folk Festival or timed to coincide with ■■ School groups environmental seasons. ■■ Tertiary groups

■■ Postgraduate and research groups

■■ Special interest groups 6.0 Vision & Guiding Principles

The Budj Bim ‘concept’ will be based in the long term around a A Vision For The Future Guiding Principles ■■ 6.1 6.2 larger, more complex and integrated regional network of places The Budj Bim National Heritage Landscape should be managed ■■ The Budj Bim National Heritage Landscape will be recognised as and landscapes that are capable of expressing the Gunditjmara in accordance with the IUCN (World Conservation Union) reserve one of the most significant natural and cultural World Heritage story from past to present. areas in Australia, offering visitors a range of enriching and management principles. These include preservation of the land in its The Gunditjmara people will look to complete the Budj Bim memorable experiences that are inextricably linked to the ■■ natural condition and recognition of traditional owners in terms of south-west of Victoria and the Gunditjmara culture. Landscape network through further land acquisition and their aspirations for the land, continuing land management practices, complimentary land management practices on adjoining sites. protection and maintenance of cultural heritage and benefit from ■■ Budj Bim is home to the Gunditjmara people. They will The landscape network will be developed in order to achieve enterprises established in the park. influence, manage and participate in the development of sustainable and integrated environmental and landscape tourism from which they will gain economic and social benefit, systems, and to represent the full Gunditjmara story. The Budj Bim National Heritage Landscape should be recognised at a pace and level they determine. as one of Australia’s great National landscapes and (future) World ■■ All parties recognise and will seek to enhance the protection Heritage landscapes, and recognised universally as a place with: of Budj Bim’s diverse landscapes, ecological systems and internationally recognised cultural heritage sites. . ■■ A living Aboriginal culture and home to the Gunditjmara people. ■ Aboriginal culture and the land on which it is based will be ■■ Unique natural landscapes with sustainable ecological and ■ landscape systems. protected and promoted through well-managed tourism practices and appropriate interpretation. ■■ Internationally recognised cultural heritage values - values which link all cultures and people. ■■ Respect for customary law and traditions will underpin all tourism decisions. ■■ Enriching and memorable experiences for visitors and guests - experiences that are unique to this place and to the Gunditjmara ■■ Tourism should be a part of Budj Bim, not the dominant element people. within the Budj Bim Landscape. The progress and development of tourism will be undertaken in accordance with the wishes of ■■ Strong and successful partnerships between traditional owners, the traditional owners and at a pace which is consistent with governments and the tourism industry, providing world’s best their own values and aspirations and at a pace and level which practice in caring for country and sustainable tourism. does not harm nature or culture.

■■ Partnerships with regional, national and international cultural ■■ The Gunditjmara people may lease their land to Government or tourism sites and related institutions. private entities to be co-managed as a national park or reserve in order to protect and manage its natural and cultural heritage, or to facilitate the development and management of approved commercial projects which directly benefit Gunditjmara people

■■ The travel and tourism industry will have security of tenure, profitable investment opportunities and the opportunity to provide authentic and memorable visitor experiences, within the context of a commitment to respecting culture and country and to maintaining the ecological and landscape values of the site.

■■ All parties will respect the need for the Gunditjmara community to retain their privacy, to use their land for hunting, fishing and ceremony and to protect and hold private their sacred stories and sites. 7.0 The Master Plan Concept

7.1 The Strategic Approach 7.2 The Compelling Place Narrative 7.3 General Master Planning The Budj Bim Landscape is a mixture of national park and Aboriginal Visitor experience in this isolated setting will be shaped by a Principles owned land that is largely undeveloped as an integrated site narrative that ties together and explains the various elements that Develop A Unique Budj Bim ‘Concept’ network and tourism destination. As a result, the Master Plan takes make up this place. That site narrative will be based around the a comprehensive approach to the planning and management of story of the Budj Bim Landscape and the journey of the people who Budj Bim is a special place; a combination of environmental, visual, the network and to the ways in which visitors will experience the lived there – their unique relationship to the land. The story will be archaeological, cultural and spiritual elements across a broad place and the various layers and values which create the Budj Bim told in many parts, including creation of the Budj Bim landscape, landscape. Budj Bim will be seen as a multi – layered concept that concept. The Master Plan cannot just be about tourism facilities and adaptation of the landscape by the people who lived there, seasonal extends beyond individual sites and archaeological site features. infrastructure. change, managing and harvesting the landscape, relationships with The way in which visitors experience the landscape and the culture other indigenous people, invasion, war, dispossession, mission life, will be equally diverse and this will be a point of difference and the land rights and re-emergence as a living contemporary culture – the essence of the ‘immersive’ visitor experience. Place narrative must speak of the future. Develop sustainable environmental systems and authentic Story is the most important artefact of Gunditjmara history, it landscapes connects the past with the present and connects visitors to the people and the landscape. That story is linked to place at a site The Budj Bim Landscape will be a fully functional and sustainable and regional level. Visitors will see and feel the landscape and environment that is robust and capable of protecting the cultural understand the Gunditjmara stories within the context of the natural heritage, flora, fauna, geomorphological, landscape and aesthetic systems which define this landscape – the relationship between values which are unique to this place. the volcanic cones and the path of the lava flow (a ‘source to sea’ or The landscape will be seen as authentic and capable of expressing ‘crater to coast’ concept), the pattern of wetlands and waterways the environmental qualities which originally shaped the Gunditjmara which made this a productive landscape, and the Darlot Creek lifestyle and engineering achievements. The Budj Bim landscape will system which links sites to the ocean, and beyond to Deen Maar, the be seen as a living environment that sustains a living culture, not as a final resting place of the spirits of Gunditjmara people when they ‘museum’ that houses remnant archaeological artefacts. die.

The story is not focussed on individual sites and artefacts. These Develop an integrated landscape network elements are part of a larger story that must be told in different The Budj Bim Landscape will function as the heart of the places within the landscape network – in the places where events Gunditjmara community and represent their cultural stories and happened or in the places that best express elements of the story. relationship to the land. The current site network is physically The way in which the Budj Bim story is presented to visitors is an disconnected in places and does not include coastal land at the important expression of who the Gunditjmara people are. This is mouth of the . While the Master Plan recommendations not a generic Aboriginal cultural story. This is something different, are based on the existing site network, there is a major opportunity something that can’t be experienced in other places. This will be to build on the site network over time, through further land the essence of the visitor experience and the thing that makes that acquisition, leases or other agreements, in order to improve access, experience unique, memorable and meaningful. the quality and sustainability of environmental systems and the range of potential visitor experiences. visitor experience. experience. visitor the of apart and asaplace Bim Budj of importance the express will experience visitor the of quality the is and managed land the which way in the facilities, design of and quality people. The Gunditjmara values the of the represents that asaplace seen be will Bim Budj status of the place designUse and management to systems express thespecial stories. cultural Gunditjmara the and place the to understand aswell senses imaginations astheir their to use visitors allows region and the of experiences tourism everyday the from visitors separates that dominated experience nature and immersive an be will experience visitor Bim Budj The Value remoteness don’t tell’. –‘show, occurred actually activities and where events places the where possible, and told people be in Gunditjmara the of lives the in visitors must immerse must have ahuman face. story The story value. are they what and people The Gunditjmara the who about something says It is told is important. story way the in which The story. that of represent part one that journey, their and people just not artefacts Gunditjmara the about be will story The history. Aboriginal of artefacts are also knowledge and Memory traps. fish asstone such artefacts sites and remnant through archaeological are expressed all cultural stories Not for visitor thebasis as experience ‘story’ Use Uluru. and asKakadu such destinations cultural Aboriginal iconic important alongside nationally and other representsits region will iconic an that brand regional national and west south the and Bim Budj cultural stereotypes. on based linked to ‘Aboriginality’ aplace, of represented view not by ageneric individuals of ascommunity culture seen be will Gunditjmara The Budj Bim withinSee abroader cultural context centrepiece network. that of iconic asthe Bim Budj region with cultural heritage a key Aboriginal west as south the help to will identify places Aboriginal of network Tyrendarra Range, the Napier and Mt regional Black This Park, coast. National including Gariwerd Landscape, Bim Budj the of boundaries existing the beyond include places will visitorexperience the so cultural story Gunditjmara the of region surrounding is apart The places of aregional Budj part Bim of as aboriginalSee network investment from a range of private and public sources. public and private of arange investment from and support financial require ongoing will process The acquisition. land further potentially and tourism multi-layered development, infrastructure rehabilitation, include environmental will that alonger of journey beginning is atthe Landscape Bim Budj The maintenance Achieve financial for the support long developmentterm and initiative. tourism or business any Bim of Budj part integral asan seen be will opportunities training and participation business development of determine. The level and atapace they benefit, gain social will economic and they development which from tourism of in the participate manage and influence, will people. They Gunditjmara to the is home Bim Budj community Gunditjmara the within capacity Develop asexpected. occur developmentmay may that or sequence not aspecific on depend avoid development where and allgrows future asituation actions market visitor asthe point entry own commercial its market to find allow will the in differentdevelopment locations options siting and facility of arange Adopting products. tourism and partnerships business amixture investment through of models, and over time is likely to develop destination asatourism Landscape Bim Budj The investment and timing models Allow for aflexible range of development outcomes, destination. asatourism to Bim build Budj businesses tourism other of capacities and skills to leverage the industry tourism regional the engage will with people Gunditjmara The destination. asatourism or asabusiness in isolation function not will Bim Budj existingUtilise tourism and business networks site. on is established astourism numbers develop will visitor to expanding meet facilities and products tourism development initial tourism phase.in the complex, high More yield to all meet market looking than needs rather available resources, with and progressively over partnerships time, business through facilities site and numbers visitor markets, tourism build to need a is There development. product and infrastructure related tourism has alow level of exists, asit currently Landscape, Bim Budj The a‘slowUse build’ approach to tourism development week destination. /yearinterest generate abroad and in the the throughout visitation disperse buildwill overall visitornumbers, This markets. those of for each experiences and visitorproducts of arange and around anumber different of markets based target be will development experience, experiences Bim and product of the Budj for orderIn model the to sustainable build economically an Develop amarketfocus specific

The Masterplan Concept Budj Bim Master Plan 51 8.0 Site Planning & Design Systems

This section describes the design systems that form the basis of Water Access Key regional sites that explain Aboriginal cultural heritage and the Budj Bim Master Plan. Precinct objectives and individual site landscape creation stories include: ■ Creeks, wetlands and coastal waterways form an important part development projects are described in Section 9. ■ of the Budj Bim landscape and the Gunditjmara story. Water ■■ Gariwerd National Park – rock art / creation stories / Aboriginal based access should be a part of the visitor experience. communities 8.1 Site Planning Framework Precincts – are areas that have a number of interrelated sites and ■■ Black Range State Park – rock art / creation stories / Aboriginal Budj Bim is a large landscape network with a range of access points attractions. Each precinct will provide a suite of visitor experiences communities and visitor destinations. The network requires a planning ‘structure’ with unique points of difference within a geographical setting. By ■■ Langhi Ghiran State Park – rock art / creation stories / Aboriginal that supports site development, tourism product development, promoting individual precinct based experiences along with the communities marketing and visitor orientation. The site planning framework is overall Budj Bim concept, visitors will be encouraged to plan longer ■■ Mt Napier State Park – creation stories / geology based on the following elements. park stays with multiple destinations or return visits. Four Precincts Tyrendarra coast – Budj Bim stories / Gunditjmara culture have been defined (refer Figure 28). Key development actions for ■■ Road Corridors – are main roads passing through the Budj Bim precincts are described in Appendix A. ■ Portland Bay – Diving based activities / geology / environment landscape network. Main road and trail systems will provide visitors ■ Deen Maar – Gunditjmara culture / geology / environment with their first impression of the Budj Bim Landscape and are Sites – are visitor destinations with specific features, infrastructure ■■ an opportunity to engage visitors and provide a first level of site and visitor experiences. Visitors are likely to go to a series of sites as ■■ Convincing Ground – Cultural history & conflict interpretation. part of their Budj Bim experience. Key development actions for sites ■ Tower Hill – Gunditjmara culture / trading / landscape & are described in Section 9 ■ Road Access environment Hubs – are developed tourism nodes (focal points) within sites. Two Nature based tourism sites that are likely to generally support ■■ The Budj Bim site network will be linked by a central road access ‘spine’ which will function as a Budj Bim Tourist Road Hub locations have been identified – Lake Surprise and Lake Condah regional tourism include: and as a scenic drive between the townships of Macarthur and – these locations provide essential services and commercial uses that ■ Annya State Forest – nature based tourism & leisure activities Tyrendarra. This road will provide the main point of access to support visitor use within a Precinct (not every precinct has a hub). ■ each of the sites that make up the Budj Bim Landscape. The ■ Lower Glenelg National Park – nature based tourism & leisure Off-Site Tourism Destinations – these are regional destinations ■ road will also help to visually orientate visitors. activities (nature-based and cultural heritage settings) that are integral to ■ Cobboboonee National Park – nature based tourism & leisure ■■ The new main tourist road landscape also has the potential to understanding the Budj Bim story and the culture of the Gunditjmara ■ activities function as a form of ‘avenue of honour’ that commemorates people. These will provide a range of activities that provide a richer the value of the landscape to the Gunditjmara people. Elements visitor experience and extend the time that visitors spend in the ■ Cape Bridgewater & Discovery Bay Coastal Park – seal watching / of the original site landscape such as indigenous planting, ■ south west region. The regional network of Aboriginal places will environment wetlands and creek crossing landscapes should be reinstated help to brand the south west as a key Aboriginal cultural heritage where possible in significant locations to provide a visual representation of the original Budj Bim landscape. region with Budj Bim as the iconic centrepiece of that network.

Trail Access

■■ Visitors will explore sites by foot where possible to gain a sense of the Aboriginal lifestyle and way of seeing the landscape. Landscape and environment should dominate the visitor experience, not infrastructure.

■■ There will be linked access between the various sites. Budj Bim must be seen as a landscape ‘system’ rather than as separate sites. Visitors should move through the landscape in a way that explains that relationship. Budj Bim Landscape – Proposed Regional Cultural Heritage & Nature Based Tourism Network Based &Nature Heritage Cultural Regional –Proposed 27.Figure Landscape Bim Budj Budj Bim Landscape – Proposed Key Tourism Precincts & Development Opportunities & Development Key Tourism Precincts –Proposed Landscape Bim Budj 28. Figure

Site Planning & Design Systems Budj Bim Master Plan 53 Site Planning & Design Systems Budj Bim Master Plan 54 Budj Bim Landscape – Proposed Road Access Road –Proposed 29.Figure Landscape Bim Budj Budj Bim Landscape – Proposed Trail –Proposed Access Landscape Bim Budj 30. Figure Budj Bim Landscape – Master Plan –Master 31.Figure Landscape Bim Budj following principles: the on based be will Generally, structures design of needs. the changing sites and to individual shaped be can that design approach amodular on based be will Bim for Budj approach architectural The Structures dominant element. the must always be landscape The removal drainage changes. and vegetation and rock minimum absolute an site of grading, with lightly’ earth the ‘touch and landscape the of shape the should fit points interpretations and asboardwalks such to build. Structures durable easy and robust, is functional, design that simple, shouldDesigns be contemporary Works Site construction. and fabrication design, the of in all phases Traditionalthe engaged where should possible, be and they Owners with developed must Design in be conjunction identity. and brand experience, user site the of considered must be part quality Design site. the environment and of landscape to the relationship culture their and relate to Gunditjmara that qualities should express It site specific. unique should and be Landscape Bim Budj the design within Physical Quality Design Brand. Bim Budj the of part important an become and parks state and national typical and system Landscape Bim Budj the difference of apoint provide between can style and people. quality Design Gunditjmara values the of the and status that of is expression an infrastructure design of The status. Heritage (future) and Heritage World is National of Landscape Bim Budj The 8.2 ■ ■ ■ ■ ■ ■ equal importance to the built elements. to the equal importance are and of have a purpose structures areas between where the spaces functional of asacommunity seen be will Structures structures. shade and walls example movable screens, wind For to site changing respond conditions. can that elements ephemeral /changeable through building change seasonal environment nature the and of the should acknowledge areas). (no enclosed setting glass the and Structures elements the from people separate should not Structures landscape. to open the and low should Design be culture scale values. the that qualities the express and specific place be will Structures business. Gunditjmara based aHeywood to for become is potential this There materials. durable common, and off-site skills using local in sections pre-fabricated be can and requires aminimum number trades of that asimple, on technology based be back will Design pared Design

Site Planning & Design Systems Budj Bim Master Plan 55 Site Planning & Design Systems Budj Bim Master Plan 56 The approach to design and construction should avoid: to construction design and approach The Cultural &Authenticity Identity Status Site considered: should be following elements The Landscape. Bim Budj completed must be marketing and study for branding the A separate 8.3 ■ ■ ■ ■ ■ ■ ■ ■ ■ ■ ■ ■ ■ ■ ■ ■ ■ ■ ■ ■ to be the defining elements. defining the to be have not do culture they but Aboriginal of elements legitimate are These foods. bush and throwing example boomerang for stories, generic and themes repetitive with thing generic asa culture seen be should not Aboriginal stories. individual cultures with specific place linked concept distinct, to of the culture is that to Aboriginal aregional must be There identity sites. heritage world of are typical that networks support educational and programs research systems, interpretations systems, management monitoring and guidelines) for facilities, listing World Heritage (UNESCO standards performance recognised internationally demonstrate will systems Site cultures. relevance to all universal with asaplace and destination tourism class’ asa‘world to present visitors will It elsewhere. seen be cannot that unique qualities with destination cultural heritage context in that elite –asan seen be and Uluru or Kakadu rival must to have icon national status Landscape Bim Budj The ‘alone’ to be appear landscape. in the must Visitors location. in another infrastructure or visitors toward look over or location in one where viewers Situations ‘reveals’ itself.constantly that asubtle should landscape be This etc. trails or roads public from structures or toilets of views long distance to see being able for example visitors visual impacts, distance Long Parks. National of typical are that or specific, are place not designs that structure Generic landscape. dominate the that structures scale Large vegetation. and drainage patterns distribution, rock surface levels, to ground change surface create significant that works Site snakes leeches. and levels, elevatedbe above flood element to allow and visitors unifying the be will –decking walls movable or asheltering element partial with with system deck a on atkey modules based be sites will tourist Interpretations flood. and fire after overbuilding replacement time, structures settings of for or the reshaping of for and the allowwill in for capacity increase an to building approach Amodular toover suit needs. new time adaptation and for change should have acapacity Structures Branding &Identity and a culture. a and aplace of remnants physical over raking the past aculturenot the of – culture asbeing alive, seen must growing, be resilient, optimistic current The must story. evolve into amodern story historical The senses. visitorusing all the to the represented must interpreted and be relationship That dreams. and change seasonal ritual, relationships, movement time, and personal natural systems, place, embodies landscape, people for Aboriginal culture. concept the ‘home’ of The toldmust be in away fits that culture must have the and ahuman face. stories The landscape The artefacts. and events only through not experience– personal their and people the of eyes way the –through told in apersonal should be story The story. wider the of are part only one artefacts Stone artefacts. environment archaeological the and between common link the and story are the journey their and people The Gunditjmara people are thestory represented. best be can or happened where things places different –the places told be and in times and must places of relate to arange story interpretive The settings. landscape other of arange and events people, change, to seasonal other relationship movement pathways, events, Landscape), Bim historical Budj the of apart currently are not that (places site places off includes story place. This to related the stories by the is defined Landscape Bim Budj The story natureThe and of location interpretation will beshaped by experience. visitor the of aunique part memorable must and be It element. defining potentially and is important an site of interpretations style The 8.4 Promotion Regional ■ ■ ■ ■ Australia. Australia. east south within destination cultural heritage Aboriginal premier west region asthe south the to define used should be attractions, tier second of arange and destinations, These different in ways. tell different a should story Each west. south in the cultural places dominant Aboriginal two asthe promoted should be Park National Grampians and Landscape Bim Budj The places. and facilities international and national state, regional, to Melbourne links with network tourism larger a of asapart should function It markets. international and relevant all domestic within relationships marketing and identity must have abrand itself Bim West Budj region and South The Interpretations centres is important. centres role these of the and Centres Information number regional of Visitor are site likely a from the visitors result, about to source information a As site anumber different of from the directions. approach will community, Gundijmara visitors to the direct relationship most the with place the town and closest is the whilecentres and Heywood major population between is located Landscape Bim Budj The 8.5 story. Gunditjmara wider site the and the promote that publications other and books television of documentaries, aseries of focus the to be potential has Bim the Budj products. art and publications of arange and findings research published aids, teaching material, may include This curriculum interest visitors. ongoing past of the have site interest aswell who never people the of asfor visited the generates that presence on-line should have Bim Budj asignificant Telling off site thestory visit. site the of asouvenir become and electronic form or books of into aseries could packaged be stories aplace. of These story the represents collectively which –abook represent in abook different chapters might Different places characters. boy and young girl about stories of medium the through images graphic potentially and history could concept given oral be where younger visitors book’ a ‘story could may that suit be younger visitors interpretation of style one example, an As to suit all techniques types. visitor interpretations of arange to support potential has the Landscape Bim Budj The Telling on site –‘show, thestory don’t tell’ possible, Tour even Bim where Budj are guides involved. where systems information self-guided and information include Wi-Fi Facilities should abilities. physical and languages preferences, ages, visitor suit must individual Interpretations standard. international practice best a represent must systems interpretations On-site of interpretations quality The facilities important is etc. throwing asboomerang such cultural themes Aboriginal experience, generic of in terms not specific place as avery is seen Bim Budj that is important It acultural stereotype. on based a unique culture, ‘Aboriginality’ of view ageneric of in terms not with community specific culture asaplace seen mustGunditjmara be specific mustAboriginal beplace identity Centres The Role of Visitor Information Grampians tourism regions. regions. tourism Grampians and Bim Budj the could between alink provide facility This Dunkeld activities. tourism nature based other and activities for point water based is likely starting the to be Portland story. Bim Budj the of elements /offshore coastal the and stories European the conflict on focus potentially settlementand history, region tourism coastal main could to link the the provide facility This Portland sales. product and information specialist along with exhibitions, temporary and photography Bim Budj art, Gunditjmara of exhibition could permanent a provide that building for centre visitor is potential asmallThere extension existing to the town. the within attractions arts to complement existing focus, the crafts and market tourism have potentially Warrnambool and arts an main could to and link Great Ocean Road the provide facility This Fairy Port ‘attraction’. the be not landscape, Bim Budj the to introduction an provide it will facility, style aBrambuk be not will culture. Gunditjmara and Bim This Budj about source information of off-site primary site (currently the be study) will to aseparate subject The tourism. for nature asaregional base based act and Australia coming South from main could to link visitors the provide facility This Heywood Key Information Visitor Centres guides. trainee venues for Gunditjmara training as function may Centres also Information Visitor Landscape. Bim Budj to related the systems booking and information computerised along with items, sales and displays crafts and arts information, story, Bim Budj the on focusses which design element section or ideally will Centres have aseparate Information Visitor status. (future) and national with is aplace heritage Bim world Budj where it happened. places in the Landscape, Bim Budj the within people toldmust be by Gunditjmara ‘attraction’ story Gunditjmara –the astand-alone not represents, it what and Landscape Bim Budj to the anintroduction provide will Centres Information Visitor to visitors. story Bim Budj the of centres may role aspecialist take on key in representing elements some functions, facilitation booking and generalprovide information concept will Centres while all Master is regional that Plan Visitor The

Key Site Development Opportunities Budj Bim Master Plan 57 9.0 Key Site Development Opportunities

The Key Development Opportunities shown in Appendix A provide 9.1 Future use opportunities In the short term there are immediate opportunities for: a description of each Master Plan Precinct and the key development ■■ Camping and caravanning at Lake Surprise and in various Mt opportunities, target markets and priorities linked to the key sites Day Use Facilities Eccles National Park locations within each Precinct. Further details relating to proposed facility Safari camping at Allambie and Kurtonitj standards are provided in Appendix C. Day use facilities include toilets, picnic and BBQ facilities, shelters, ■■ event spaces and similar elements that support tourism and ■■ Low cost cabin accommodation for visitors including families, The opportunities described in the table will assist in creating recreational use. These facilities support the self-drive tourism education groups, corporate groups and others involved in an important cultural, environmental and leisure destination for market, extend the length of visitor stays, encourage movement recreation, education and cultural training activities at . A key outcome of this Master Plan will be to enhance the between sites and provide low cost support for education based Surprise and Lake Condah. diversity of uses and high yield visitor experiences throughout the groups and other community groups. These facilities also provide a Over the medium to long term there are opportunities for: year within the Budj Bim Landscape. basis for many tour group activities. ■■ Higher quality eco-cabin accommodation at Lake Surprise and The visitor experience will not rely on one tourism focal point. The Improvements to day use facilities are suggested for all key sites. Lake Condah. Budj Bim destination will be seen as a large scale, diverse landscape They will provide a low cost starting point for a range of Budj Bim Possible long term development of high quality, star rated with a range of places, stories and experiences to suit a range of tourism experiences and can be developed incrementally as funds ■■ interests. accommodation for tourism, business, boutique health and allow. The level and capacity of facilities (level of service model) other high end guest services in a Tyrendarra coastal location(s) corresponds to the number and type of users. These standards are Master Plan proposals are designed to be integrated with the linked to the Budj Bim Landscape. This development would defined in Appendix C. existing uses and environment of each site and delivered through a depend on future land acquisition and the development of a suitable business model. combination of community, public and private sector funding sources Accommodation Uses and business models. Access Facilities Possible accommodation uses have been classified within a ten level system, from remote camping to high level hotel accommodation. Road and trail systems provide functional access and a range of These standards are defined in Appendix C) tourism activities for visitors. They also provide a specific way of seeing the landscape which adds value to site interpretation and The Budj Bim Landscape presents strong opportunities for a range to the quality of the visitor experience. Roads and trails are an of accommodation types to meet the needs of a range of users. attraction and an activity as much as a service. Accommodation is an important support other tourism activities and to increase the length of visitor stay. In the short term there are immediate opportunities for:

Accommodation proposals are shown in settings that are likely to ■■ Development of pedestrian trail and boardwalk systems within support a wide range of tourism activities and where the physical each of the major Budj Bim sites. impacts and access requirements of accommodation can be ■■ Commencement of the Budj Bim Tourist Road that provides a appropriately managed. These are candidate sites only and are central access spine that links the main Budj Bim sites. subject to further design development and approval by the land owners. The actual number of accommodation developments, and In the medium to long term there are opportunities for:

the location and style of those facilities will be subject to market ■■ Completion of the Budj Bim Tourist Road. demand and will change over time as the tourism market develops. ■■ Development of a main Budj Bim Trail system that follows the Darlot Creek alignment and links to the Mount Eccles Trail system in the north, the Portland Bay coastal trail system to the south and the Major Mitchell Trail system to the west. include: will Bim Budj within uses training and research educational, Potential Landscape. Bim Budj the within facilities centredindoor or on may based entirely be field activities These cultural training. and research along with levels, education to tertiary school primary from opportunities education formal of acentre to site, be for potential arange has Bim the Budj heritage (and World cultural Heritage) possible important anationally As ResearchEducation, &Training Uses of: combination a on based system, integrated an through realised be will experiences based Interpretation visitorexperience. the of basis the form will these and cultural values stories and by its is defined Landscape Bim Budj The Cultural Uses ■ ■ ■ ■ ■ ■ ■ ■ ■ ■ ■ ■ ■ ■ ■ ■ ■ ■ ■ ■ ■ ■ ■ ■ Surprise, Lake Condah, Tyrendarra / Gilger Gunditj Visitor Place). Tyrendarra Visitor Condah, Lake Gunditj Gilger / Surprise, (Lake facilities orientation and education interpretations, on-site by accommodation, supported programs school Extended areas). reference ecological including environment settlement history, (all ecology heritage, and sites, cultural day to related programs Gunditjmara school specific Site culture. Gunditjmara the and Landscape Bim Budj to related the sales craft and food exhibitions, displays, involved art in businesses Regional 8.6).Section (refer Landscape Bim to related Budj exhibitions and displays special incorporating Centres Information Visitor Regional services. multi-lingual including services, information On-line Mission). Condah /Lake Surprise (Lake events special and theatre Live (all signage displays and sites).On-site / Tyrendarra IPA) /Kurtonitj /Allambie Gorrie (Lake points interpretations On-site Place) Visitor (Tyrendarra /Gilger Gunditj facility training and education An Condah). /Lake Surprise (Lake facilities orientation and education interpretations, On-site tours Self-guided guides. Gunditjmara with contact personal on based tours On-site adventure sport and leisure and including: component sport adventure include an also that activities based training and educational to provide potential has the sites, tourism regional nature based of network surrounding the along with Landscape, Bim Budj The Events couldEvents include: Fairy Festival. Folk Port the or Festival Roses and Wood, Wine Heywood asthe such events seasonal existing or calendar seasonal Aboriginal the to may coincide with designed be events special These landscape. to related the events special or to develop festivals is opportunity an There history. Gunditjmara and land the of stories evoke that settings of arange provides Landscape Bim Budj The Event &Festival Uses ■ ■ ■ ■ ■ ■ ■ ■ ■ ■ ■ ■ ■ ■ ■ ■ ■ ■ ■ ■ ■ ■ ■ ■ ■ ■ ■ ■ ■ ■ ■ ■ ■ ■ ■ ■ regional galleries and Visitor Information Centres. Centres. Information regional Visitor and galleries sites) Bim Budj at within or (sculptures works art of Exhibitions sites) Mission Condah Lake and Surprise (Lake community Gunditjmara the on based A cultural festival (Coastal sites) exploration coastal based Boat Bay). (Portland diving on based trails Underwater (regional sites). trails riding Horse (Mt Eccles regional and parks). bike Park National Mountain trails Bay) & Portland River Fitzroy Creek, Condah, Darlot (Lake kayak and trails Canoe small and conferences Surprise). (Lake workshops Meetings, Place).Tyrendarra Visitor Gunditj Gilger / Surprise, (Lake to related cultural heritage training Corporate (all research change Climate sites). River, Condah Swamp Gorrie) Lake and Freshwater Fitzroy Creek, Condah,Darlot (Lake research ecology River, Bay) (Fitzroy training Dive Portland Bay, Maar). Deen (Portland research Marine sites). (all research ecological and Cultural archaeological heritage, Condah) (Lake Aquaculture training Eccles /Mt Park). National Surprise (Lake mammals small bird on watching, Koalas, focussed Wildlife watching tours (all tours walking sites based Ecology geology and (as programs programs)Tertiary school per education Retail uses are likely uses Retail of: to include sales based products. products. based arevenue provide and is tour independent of that stream Landscape Bim Budj the across products tourism and site services other support could offerings sales following retail and beverage food, The Uses Support ■ ■ ■ ■ ■ ■ ■ ■ ■ ■ ■ ■ ■ ■ ■ ■ ■ ■ ■ ■ ■ ■ ■ ■ ■ ■ with a limited on-site presence at Lake Surprise). atLake presence on-site alimited with possibly but in Heywood (based cameras bikes, or watercraft mountain equipment, GPS clothing, aswaterproof such uses, to tour connected goods hire or other equipment or of Sale Souvenirs. products. and information On-line material. based print other and findings research modules, educational guides, technical Books, material. DVD and photography paintings, woven including products, works Art products. eel and assmoked such fish products indigenous food Locally locations. way-finding and points interpretations key in hubs, visitor WiFi including water telecommunications, and aselectricity, such utilities Site Condah) (Lake point landing water and craft asjetty such infrastructure Aquatic infrastructure. Transport and parking coach including parking, facilities car signage. way-finding and Interpretations Mission). Condah Lake and Programmable event Surprise (Lake spaces events. special and festivals during or Temporary atkey sales /beverage food venues Surprise), (Lake tour products. selected and accommodation linked to on-site products beverage and food Specialist

Key Site Development Opportunities Budj Bim Master Plan 59 10.0 Implementation Strategy

The Budj Bim National Heritage Landscape is currently used as a In order to provide visitors with a truly ‘immersive experience’ that is ■■ Long term implementation (Stage 3) will focus on meeting destination for tour groups (Budj Bim Tours), corporate training rich in detail, but intimate in scale, the Budj Bim story should be told increasing demand, diversification of visitor markets (Domestic related to cultural heritage, by education and research groups across a range of settings and through different visitor experiences Socially Aware and International Experience Seekers), whilst (co-ordinated by Winda Mara Aboriginal Corporation) and by where possible. Tour groups should be kept at a small scale where expanding its overnight visitation market and higher yield independent visitors accessing the Lake Surprise, Mt Eccles and possible. tourism visitors. Tyrendarra IPA sites. These uses operate within a limited range of While a staged based implementation has been outlined, the sites and with minimal support infrastructure, which limits the long The Master Plan also recognises that Budj Bim must provide some timing of individual projects is flexible and can change to suit term sustainability and tourism potential of the Budj Bim Landscape. settings that are suited to short duration tour products and self- guided tourism. Lake Surprise and Tyrendarra IPA, as the most market demands and funding or partnership opportunities. Implementation of the Master Plan will occur progressively over developed sites at this time, are suggested as venues that have the an extended period of time based on available resources, the capacity to meet these needs in the short term. Building partnerships and business networks development of partnerships with private and public groups and the Many of the new services and activities proposed in the Master Plan A staged development strategy delivery of key infrastructure development programs. will be delivered and managed by the private sector, working with Further detailed work will be required to establish the form and At present, there is a low level of market awareness of Budj Bim the Gunditjmara community, or through a range of government and detail of various development and investment opportunities. as a destination which is likely to affect the nature of new tourism community funded initiatives. products in the Budj Bim landscape. It is envisioned that a long-term This work will include further detailed design, consultation and Gunditj Mirring Traditional Owners Aboriginal Corporation will staged implementation approach can support significant visitation negotiation with stakeholders and detailed financial analysis. establish business relationships with tour operators, regional growth over time, along with an expanded market awareness and tourism organisations, visitor centres, marketing networks and other increased tourism development opportunities. This implementation 10.1 Implementation Principles complimentary tourism businesses. These business networks will strategy is based on the following approach: generate and support stable levels of visitation through marketing The approach to Master Plan implementation is guided by the ■ Short term implementation (Stage 1) will focus on raising and joint-venture agreements. These partnership based projects following principles. ■ the identity and branding of the Budj Bim National Heritage may potentially identify project priorities within the overall Master Landscape and expanding into the daytrip and bus/coach tour The ‘slow build’ approach. Plan framework. market. These early stage works will focus on investing in site Existing Budj Bim visitor numbers and site facilities are currently at infrastructure that supports a range of tour products as well Build a better landscape network over time low levels. Building the visitor market in the short term will allow as building business capacity and experience through new tour services and partnerships and positioning the Budj Bim The Budj Bim Landscape network is currently a series of isolated more complex tourism products to develop over time to meet the Landscape for expansion into new markets and products. sites with limited access and infrastructure. Over time there is needs of expanding visitor markets and increased visitor numbers. potential to build the landscape network through further land ■■ Medium term implementation (Stage 2) will focus on expansion Branding into the overnight visitation market through capturing latent acquisition and access changes. A larger and more integrated site demand in the visitor markets. Establishment of the Budj network will allow further environmental improvements and a Early Master Plan works will assist in shaping the Budj Bim brand to Bim National Heritage Landscape as a World Heritage Site will more diverse range of visitor experiences, tour products and facility support growth in its tourism ventures. It is desirable for the Budj also help to develop the visitor market and generate more options, including high level accommodation options. These possible Bim brand to have a clear cultural and tourism identity at a regional, complex tourism products and support infrastructure. Recent changes are not reflected on the current Master Plan. state and national level. changes to legislation now allow for a wider range of private sector investment in Victorian National Parks. Government is The way in which the Budj Bim story is told is important. best places to take the lead in facilitationg an EOI process to secure investment for quality accommodation identified at Lake The Budj Bim Landscape is a large scale environment with a range of Surprise. different physical features, landscape settings and seasonal changes. No single site encapsulates the whole Budj Bim landscape or its stories. more than 150,000more than annually. visitors level of for visitation is potential along there development, term accommodation and acquisition land to further Subject icon. tourism national asa Bim Budj of establishment full the and Seekers Experience International and Aware Socially visitors numbera larger Domestic support will status This products. tourism amature of and range networks tourism and business established site with World Heritage asa identified be will Landscape Bim Budj the long term, the In annually. visitors approximately 86,000 5to of 15 over aperiod is years visitation target The enhance initiatives. marketing branding development, and will Site asaWorld Heritage Landscape Heritage National Bim Budj the of establishment The facilities. overnightof accommodation development through experience tourism and business increased support will initiatives These products. accommodation various development through seeker of experience broader and markets bus/coach and tour self-drive market) and cultural awareness tours business/ interest, special (education, markets visitor niche the in to expand continue will Landscape Bim Budj the term, medium the In annually. visitors 56,000 approximately is 0 to of 5years over aperiod visitation target The facilities. day-use and management guided-tours of the through providers tour established with Tours) arrangements partnership through and Bim (Budj community Gunditjmara the within experience tourism and business expand will This region. Great Oceanmarket Road the of tour visitors), bus/coach and tour self-drive into while the expanding awareness business/cultural interest, special (education, markets visitor existing its to target continue will Bim Budj term, short the In following: the on is overall based market or approach The demand. availability funding to may in response change projects individual of timing the basis, by stage astage on are described actions Master Plan While the timeframes. fixed development forthan each levels stage, rather visitation target by is guided achieving strategy implementation development tourism of the over along period, uncertainty and complexity the Given ‘up value chain’ the markets. tourism of developing on based process astaged proposes Master Plan Bim Budj the visitorsegments, broader these orderIn to target destination. asakey Bim Budj of icon tourism and establishment the jeopardise may facilities support and products tourism suitable of availability the without markets these of however immediate targeting Seekers, Experience International and Visitors Aware Domestic Socially the of markets visitors broader ideally the suited to target is landscape Bim Budj the potential, product long-term its Given 10.2

Timeframes Visitor Markets &Development by market need, rather than a time based program. based atime than by market rather need, are guided –they atany occur time can but development, of stage initial the of focus are the not uses community. These Gunditjmara the with arrangements involve investmentpartnership and private are likely uses to These arise. opportunities and is established evolve will asmarket major uses other demand and Accommodation costing. design and detailed ‘order or aguide provide only. require will project cost’ of Each to are intended They setting. this in requirement for facility a size is likely that minimum facility to or the meet work of scope indicative an on Dare based in Appendix shown costs project The needs change. visitor and asvisitornumbers over time complexity and in scale are small likely expand and facilities to start These interpretations. and boardwalks asvehicle such access, services and infrastructure key by establishing Landscape Bim Budj the within conservation environmental and activity visitor enable will support that and for available things resources is to invest in those priority The investment over time. for further could opportunities evolve the and Landscape Bim Budj how the in describing assists that framework a with sector private community, the governmentGunditjmara and atproviding is the aimed Master Plan development the of The exceeds Master Plan available resources. the public of all aspects investment to deliver total The Key Development Opportunities. D, likely of Appendix cost indication project in the is shown An 10.3

Project Costs Project through guided tour experiences. guided through visitation tourism and experience to capacity, grow business partners business their and community Gunditjmara enable will the markets These market. target primary remain will the visitorsegments Niche Target Market 1include: Stage of Key objectives 1 Stage 10.4 ■ ■ ■ ■ ■ ■ ■ ■ ■ ■ ■ ■ ■ ■ ■ ■ ■ ■ ■ ■ engaging the wider community, marketing the Budj Bim brand. brand. Bim community, Budj wider engaging marketing the the asaway of established be will events special and Festivals Seekers. Experience International and Visitors Aware market Socially Domestic target be will secondary The visitors. tour and coach groups, interest special visitors, business corporate/ visitors, market education target be will primary The infrastructure. and developments 2tourism Stage into expansion the to support levels visitation target Achieving Seekers). Experience International and visitors domestic Aware Socially (including higher and broader yielding markets visitor into developing and abase types visitormarkets Diversifying region. Coast Discovery asakey Greater Bim Budj in the product tourism define will tour market coach bus/ and daytrip into the Route. Expanding Touring Great Southern and Great Ocean Road to the linking to small and product of groupPackaging tour providers tour programs. Bim Budj and products tourism interest groups) existing special corporate, through (e.g. business/ visitormarkets niche existing Growing education, providers. and services tour existing market with visitors niche expanding through experience and capacity business Building Landscape. Heritage National Bim Budj marketing the and of Branding products. based tour of arange support can that several key sites to aquality at interpretations and Developing site basic infrastructure

Projects PrioritiesStage Based &Key

Implementation Strategy Budj Bim Master Plan 61 Implementation Strategy Budj Bim Master Plan 62 Table 7 CAPTURE AND VISITOR VISITOR AND CAPTURE 14 TABLE by visitor segments. visitation, abreak provides followingThe table 2 Stage for calculations anddetailed assumptions D outlined Appendix the facilities). and accommodation education quality into 3(development interpretive, of commencing Stage before visitation annual 86,000 visitor of visitation willrequire atarget and facilities infrastructure proposed the that indicates Analysis T VISITATION 2 STAGE CAPTURE AND VISITOR VISITOR AND CAPTURE 13 TABLE segments abreak followingThe table provides visitation. 1target Stage for anddetailed calculations assumptions D outlinedAppendix the facilities). mid -tier of accommodation into2 (development Stage commencing before visitation of with atarget and be may proposed facilities viably infrastructure the supported that indicates Analysis TARGET 86 84 T Seeker Great Ocean Road Visitor Great Ocean Road Domestic SociallyAware Broad Visitor Segments Interest Groups Corporate/Business Visitors andSpecial Coach andTour Visitors Education Market D Self Niche Visitor Segments T Ocean RoadGreat International Experience Seeker Great Ocean Road Domestic SociallyAware Visitor Broad Visitor Segments Corporate/Business Vis Coach andTour Visitors Education Market Self Niche Visitor Segments

o o t t a a D l l

V V rive Tourism Market rive Tourism Market

i i s s i i t t a a TOURISM TOURISM BUDJ BIM MASTERPLAN TOURISM TOURISM BUDJ BIM MASTERPLAN Segment -Stage 1&2 t t . i i

– o o VISITATION n n

Target Visitation ByIndicative Market Capture & Visitor

TARGET VISITATION BY VISITATION TARGET

TARGET VISITATION BY VISITATION TARGET International Experience

i

OPPORTUNITIES

OPPORTUNITIES

tors andSpecial Interest Groups

target visitation. target over over

ARGET

56,000 annual visitors. 56,000 annual visitors.

SEGMENT SEGMENT SEGMENT

AND BUSINESS CASE BUSINESS AND RE AND BUSINESS CASE BUSINESS AND RE s to be viably supported. to be s supported. viably -

rket capture of target of target capture down ofrket the ma indicative

-

down of the indicative market capture of t of targe capture market indicative the down of M 2 1,600,000 260,000 a , 77,000 89,872 93,600 1 4,985 r

k 2 e 5

t ,

4 S

5

i

–

z – Total 7

INDICATIVE MARKET MARKET INDICATIVE INDICATIVE MARKET MARKET INDICATIVE e

STAGE 1 STAGE STAGE 1 STAGE 2 1,600,000 260,000 , 77,000 89,872 93,600 1 Market Size Market 4,985 2 5 This is considered at isThis considered

, 4

5

7

PORT M PORT

a r k

e 20% 16% 35%

4 3% 2% 2%

t

% C This is target This considered a

p t u Capture Market r e 15% 30% 3 1% 1% 1% 8%

S % t a

g e

Stage

2

T arget visitation visitation arget o t a

1 8 25,200 17,974 32,760

l 7,800 1,374

5 800 V Visitation , 5 12,355 13,481 28,080 9 Target Target i 1,400 s 6 0 513 400 i t

, 9 a 2

t 2 i visitor visitor o

9

n

capacity and support the objectives of Stage 1, Stage of including: objectives the support and capacity humanand business to resource increase development initiatives Tours Bim Budj anumber key of undertake will organisational Development Resource Human & Organisational for developing 1: revenue in streams Stage Opportunities helicoptertours, tours) contracted to operators. private (e.g. boat services specialist with tour business, Gunditjmara-run and to awholly-owned may transitioned be tours guided the of operations capacity, and experience in business growth with term, long the Over near term. value tourism and in the visitation of is likely greater option generation This to facilitate awareness tours. higher private, cultural yield groups seeking targeting operators, tour to private services cultural interpretation specialist provide Tours) Bim (Budj guides Gunditjmara model to would contract this In tour operators. private with partnerships through services development tour for guided of the areThere opportunities commemorating Gunditjmara and heritage culture. events special and festivals of establishment the through generated be may also expenditure Visitor yield. and numbers visitor higher development of the stage, along for with focus this aprimary be will tour services guided and capacity Development business of Development Business ■ ■ ■ ■ ■ ■ ■ ■ ■ ■ ■ ■ ■ ■ • follows: as areFindings outlined near term. achievablethe within is visitation target the that indicates andresearch analysis study Case timeframe. • • It is envisioned that tourism development in development Stage is envisioned tourism It that and eel smoking). eel fishing to include demonstrated extending tour activities younger staff, and Elders with intergenerational partnerships for support continued tour of guides, training and accreditation (e.g. cultural interpretation and investment in professional tours development Bim and Budj expansion of Continued establishments. educational and organisations training business corporate/ centres, visitor regional organisations, tourism operators, tourism Indigenous other with networks informal and formal of Establishment (RTOs).regional organisations tourism and tour operators with networks development critical of the aresponsible to be manager also will business The region. the and Landscape Bim Budj in the products tourism and developmentthe and expansion of business opportunities manager to oversee business atourism of Establishment sales. merchandise On-line events. special and festivals of establishment from sales merchandise and Ticketing programs. education and tours guided run Gunditjmara- and services interpretation cultural Revenue from tour operators. private with arrangements licensing and Commission partnership from fees timeframe. • • • near term. near term. achievablethe within is visitation target the that indicates andresearch analysis study Case • It is envisioned that tourism development in Stage in development Stage tourism is envisioned that It , 4y , in visitors 1989 80,000 at occurred andaccommodation facilities) educational interpretation, (quality development tourism in1984; visitors 55,000 at occurred development tourism accommodation Cradle of Mount study Case 1984. expectations expectations developments. regular t is This despite visitors). (739,000 Mildura market Greater Visitation the of 3.8% 28,000 visitors) (or over captures trends tourism line with is visitation target The Road). Ocean Great capture market conservative a Ocean Road region represents significantly This Great million). (2.1 3 of a capture visitation represents target The capture of 4% to the Budj Bim landscape represents a conservative estimate. representsa ofconservative 4%Budj to landscape Bim the capture hours hours GameR State its closer location to key vi location key to closer its achievable in the near term. inthe achievable ideally located to attract an up to 28,000 additional anupto 28,000 attract to located ideally over a over term tourism products in the Northern Territory (9.7% of total state visitation). of state (9.7% total inTerritory Northern the products tourism Coast Region Discovery Broader 10% of a market thecapture of visitation totalto target represents The visitation 2accommodation intodevelopments Stage commencing before 1, Stage for ideallysuited is visitation target the that suggests This 1984. ( development tourism The Park the to visitation products, tourism basic of development CaseBudj Bim. ofstudy Lake Nationalthat, following indicates Mungo Park the Th 1. within Stage Volume 1 BBNH 1 Volume e target visitation represents a growth of nearly 200% from existing visitation in visitation existing from nearly 200% of agrowth visitation represents e target visitation target this , suggesting C

Key f Key

in ase study of Cradle Mountain shows that the commencement of commencement the that Cradle of shows Mountain ase study

5 drive vehicles, and vehicles, drive

visitation target the that suggests This travel distance from Mildura). Given, the relative accessibility of Budj relative Given, Bim and the accessibility from Mildura). distance travel

r period. This indicates that the target visitation level and growth may be may growth level and the visitation that target indicates r period. This yea indings are outlined as indings are outlined eserve ( eserve is

to compared

L Sustainable Tourism Plan 2007 Plan Tourism Sustainable L reasonable reasonable

the Reserve captures captures Reserve the mid sitor markets sitor its its -

quality accomm quality nearby Indigenous nearby distant location from its its locationdistant key from market visitor for Stage 2, before commen before 2, Stage for ain shows that the commencement of mid- of the that commencement ain shows

follows: (566,000), in line(566,000), of market capture Indigenous with

he inaccessibility of Mungo National Park for for Mungo National of he inaccessibility Park ,000 visitors 26,000 anadditional of

growth 50% nearly achieving after ears , the market market the Road region, Ocean in Great the

7.5% of of 7.5% odation) 2 2

% of target visitor markets within the within the markets visitor target of % will within beachieved a attractions at at attractions

will within a beachieved of the Mungo National Park, which Park, National Mungo of the of 86,000 and visitation growth and growth 86,000 visitation of

target visitor visitor target indicates

occur visitors in short the visitors .

red at visitors red at 55,000 Worn

that the Landscape is that Landscape the grew by nearly 300% nearly 300% grew by cing into Stage 3 3 cing into Stage segments Gunditj/Tower Hill Hill Gunditj/Tower

s is achievable is achievable

5 (over

- 0 next stage stage next to to next stage stage next

to within the within the

to 5year to - 1 medium quality quality 5 year 3 to 3 to from from

Key objectives of Stage 2include: Stage of Key objectives region. Great Ocean Road in the product asakey tourism landscape Bim Budj the establish 1and in stage developed projects of capacity the increase works 2project Stage 2 Stage General priorities: 1 Stage stages. require funding multiple will and extensive more are works the that suggests which timeframe implementation stage have amulti- projects Some Landscape. Bim Budj the site within likely and order cost of for triggers each change facilities, concept, site planning the of descriptions detailed Aprovides Appendix Projects Priority ■ ■ ■ ■ ■ ■ ■ ■ in in 4 ■ ■ ■ ■ ■ ■ ■ ■ aware visitors). socially domestic and seekers experience (international markets visitor broader to offer support accommodation Expand infrastructure development accommodation basic of through markets intotarget niche expansion Support market). visitor Indigenous international and domestic the of preference (a needs required the critical for meeting landscape the of tours non-guided and guided cultural Indigenous and nature-based authentic support will This artefacts. sites and historical /renovation of reconstruction the and bodies; water- wildlife historical and vegetation, native of Restoration stages. in later products and into markets new for Bim expansion Budj position will This plan. implementation in the early aware socially segments domestic and segments seeker experience international is suited tothat sophisticated is developed product to tourism alevel base that is critical It markets. visitor touring and groups interests special groups, education from tours guided extended targeting specifically region, the to nights visitor of expansion facilitate will This Surprise. to include powered sites atLake facilities camping Upgrade near term. yield in the visitor and development tour of visitation the and operators tour private run non-Gunditjmara support will facilities These required for near development term. in the products tourism Tyrendarra are critical setting IPA Surprise Lake and at points interpretation and facilities Day use Landscape. Bim Budj the across space events and points) interpretation garden foods bush and barbeques, signage, boardwalks, (e.g. development and day of facilities Upgrade use toilets, 2. in Stage accommodation investment in tourism support Rezoning Zone’ key of Use development to sites to ‘Special Landscape. Heritage Bim for Budj marketing and strategy brand clear effective and inInvestment market visitor development and research a of and costand model). planning business Master current Plan considered the not but within are described 3works (stage works long term suggested along with A in Appendix are described projects supporting other of A range Landscape. Heritage National Bim to Budj base visitor the have preference thereby diversifying accommodation, for fixed that into higher initial expansion yielding markets visitor support also will facility the of establishment The seekers. experience tourism nature market visitor based boutique and corporate/business and education the servicing Surprise, atLake cabins self-contained Star 2-3 of establishment the on be will 2projects Stage of focus The developments infrastructure and tourism Priority including: objectives, 2 Stage the development to organisational support and business Tours Bim in Budj initiatives anumber strategic of undertake will Development Resource Human & Organisational seekers. experience international and visitors aware socially broader domestic market target of secondary and visitors target niche existing on Target focus 1, remain Stage from a unchanged primary markets with Target Market ■ ■ ■ ■ ■ ■ ■ ■ ■ ■ ■ ■ ■ ■ ■ ■ economic development organisations. and business Indigenous high-level and organisations tourism national tour operators, national with networks formal Establish facilities. visitor overnight and investment in day through visitor strengthened visitors, touring for asakey destination Great Ocean Road established Become Kakadu. and asUluru such destinations tourism Indigenous other from differentiate Bim that Budj experiences visitor specific place with right, own in its destination tourism Indigenous asan Victoria of strengthening to the Contribute Tower Hill. / Worn Gunditj and Grampians Gariwerd, includes This Victoria. west in south opportunities and products tourism Indigenous other with regional and promotion linkages of Strengthening services. tourism of delivery awards and in recognition industry with Australia, in Product Tourism Indigenous asabenchmark established Become status. listing World Heritage Achieving Great Ocean Road. the and in Victoria destination tourism asakey Landscape Heritage National Bim Budj the Establish Bim. Budj in overnight to accommodation undertake market seeks that bus/coach and tour day existing trip of asegment Capture 4 3 2 12 14 13 11 IPA. preventvisitor or seasonal flooding of Tyrendarra numbers use alternative an tour is venue when This tree. smoking eel the as access with features to story, such special Bim general Budj the Kurtonitj aplace will represents establish as that works These Kurtonitj 10 events. couldthat support short duration tour special and products aplace is This history. Gunditjmara contemporary represents aplace as that mission the will establish works These Lake Condah Mission 9 water opportunity. tourism aunique provides based This Creek. Darlot of allow area east the and effective of site management will allow site atour the works destination to as These function Lake Condah 1 events. special and tour aplace products duration could is short that This support relating stories. to creation geology themes and special with concept Bim Budj the of overview aplace an provides and that T Surprise Lake Stage Key 1 Projects: hese works will establish the location as a tour ‘starting point’ point’ atour ‘starting location as the will establish works hese

which functions as the trail start / finish point. ($100,000) point. start trail /finish the as functions which cantilevered craterA new the on lookout walkway rim and ($40,000)edge. interpretations multi-layered New system around crater Improved toilet ($100,000) facilities ($100,000) limited artefact and presentations displays. video Landscape, Bim will include Budj ascale the of model structure), Displays allowing experience. awalk through A refurbished visitor interpretations building (existing key visitor destinations. ($50,000)key visitor destinations. site the interpretations at within system multi-level New Interpretations ($150,000) pathways boardwalks. and ($40,000) ruins. Mission feature the and of lighting events site the to within locations facilitate staging special the of water power and to willsupplied be strategicMains ($80,000) close atoilet toDevelop vehicle facility the arrival point. ($20,000) Limited site site arrival point. interpretations to Mission the Creek ($300,000) over bridge Darlot A new quality and capacity of the infrastructure. the of capacity and quality later in added be may stages to improve costs the Additional only. Stage 1works are for priority projectNote costs that (not total1 works stage $1,380,000. would around 1works) be total stage the for priority project costs, indicative the on Based 17 16 15 8 7 18 history. social and conflict wider the and settlement military represents aplace location as the that will establish works These Convincing Ground 5 location. market provide nd avisual for Landscape the Bim a tour Budj of for astarting point township as the will establish works These Tyrendarra Township 6 duration tour special events. and products aplace could is short settlement that This and support stories. relating to wetland themes special ecology,with gathering food concept Bim Budj the of overview aplace an provides and that point’ atour ‘starting location as the will establish works These IPA Tyrendarra

point. ($30,000)point. arrival the at Provide parking interpretations and signage ($200,000)provided. toilets additional or (to by visitors used confirmed) be be toilets facility mayinterpretations sports Existing features. water /drinking / facility &picnic structure /BBQ (raisedunit structure) deck on including shelter /pergola visitor arrival spaceNew containing based amodular ($50,000) (north tennis courts). visitor arrival the point the of at layout to accommodate arrangements car /coach parking amodified with but access road, reserve existing the Retain ($30,000) displays. arrival facility the within interpretationsinformation basic and will provided be related Bim orientation Budj Provide and tourism regional ($40,000)tourist drive. Loop’ Bim ‘Budj tourist access the of routemajor part and a Ettrick-Condah the as Road will identify signage Highway Site interpretations. ($50,000) drinking water / interpretations ($150,000) features. structure) including shelter /pergola structure /toilet / (raised unit Creek containing deck based on amodular Darlot of sides visitor arrival space both main on New ($150,000) wetland including the edge interpretationsand points, elevated to system access deck key curvilinear New viewing

Implementation Strategy Budj Bim Master Plan 63 11.0 Business Feasibility

11.1 Costs-Benefit Analysis - Stage 1 11.2 Tourism Development Funding 11.3 Employment Impact & Stage 2 Indicative construction costs are summarised in Appendix D. Stage Urban Enterprise has undertaken an employment impact analysis of Figure 32 provides a depiction of the estimated total economic 1 tourism developments are estimated to cost $1.64 million and the forecasted visitor expenditure increases and flow-on economic impact of additional visitor expenditure, Stage 1 and Stage 2 Stage 2 at $3.68 million in capital works. Stage 1 and Stage 2 benefits. Key findings suggest: tourism developments represent a number of public infrastructure infrastructure costs estimates and the Net Present Value (NPV) of ■■ The economic benefits of increase visitor expenditure from Net Economic Benefits over a 30 year period. investments, and will depend primarily on external grant funding. Stage 1, is estimated to support over 5 full-time equivalent (FTE) annual jobs on the Budj Bim landscape and surrounding regions. Stage 3 will be determined by long-term market trends, land Recent changes to legislation now allow for a wider range of private The economic benefits of increase visitor expenditure from acquisition activities and completion of the extensive prerequisites sector investment in Victorian National Parks, subject to conditions. ■■ Stage 2, is estimated to support over 15 fulltime equivalent of infrastructure and strategic development items, beyond the scope It is expected that the Budj Bim Landscape will be suited to a range (FTE) annual jobs on the Budj Bim landscape and surrounding of near term financial assessments. It is proposed that financial of project types and investment models. regions. analysis of Stage 3 is undertaken at the end of Stage 2. For example, it is envisioned that accommodation developments ■■ The economic benefits of increase visitor expenditure from The data employs an 8% discount rate for a 30 year Net Present in Stage 2 and Stage 3 will be developed through a joint venture Stage 3, are not calculated at this stage, but subject to partnership or lease-hold arrangements between private investors, 11.2.4. STAGE 1 AND STAGE 2 - COSTS-BENEFIT ANALYSIS FIGUREValue analysis.20 NET ThePRESENT cost benefit VALUE analysis OF STAGE indicates 1 AND that STAGEover the 2 the scope of long term development are likely to support the Gunditjmara community and government. This will limit exposure Figure 19 provides a graphical depiction of the estimated total economic of additional visitor timeframe,TOURISM Stage 1 and DEVELOPMENT Stage 2 developments AND NET will ECONOMIC achieve a significantly more full-time equivalent (FTE) annual jobs on the to financial risk for stakeholders, while maintaining the financial expenditure, Stage 1 and Stage 2 infrastructure costs estimates and the Net Present Value positive NPVBENEFITS at Year 16. The analysis indicates that the economic Budj Bim landscape and surrounding regions. (NPV) of Net Economic Benefits over a 30 year period. benefits to Budj Bim National Heritage Landscape and surrounding sustainability of the Heritage Landscape and expanding employment regions, exceed theTotal capital Economic expenditure Impact of Additional costs of Visitor Stage Expenditure 1 and Stage 2 opportunities for the Gunditjmara community. For11.2.4. the purposesSTAGE of the 1analysis, AND itSTAGE is assumed 2 -that COSTS Stage 3- isBENEFIT successfully ANALYSIS implemented in FIGUREinfrastructure 20 NET developments; PRESENT VALUE as such, OF it STAGEis recommended 1 AND STAGE that Stage 2 the long-term. However, development of Stage 3 will be determined by long-term market Expanded tourism infrastructure (tours, the aquaculture and eel Figure 19 provides a graphical depiction of the estimated total economic of additional visitor TOURISMStage 1DEVELOPMENT Infrastructure Costs AND NET ECONOMIC trends, land acquisition activities and completion of the extensive pre-requisites of 1 and Stage 2 infrastructure requirements proceed for development. processing facility) may be financed through a combination of expenditure, Stage 1 and Stage 2 infrastructure costs estimates and the Net Present Value BENEFITS Stage 2 Infrastructure Costs infrastructure(NPV) of Net and Economic strategic Benefits development over a 3items,0 year beyondperiod. the scope of near term financial external grants and ongoing profits from the Budj Bim Tours and assessments. It is proposed that financial analysis of these opportunities be revisited at the Total Economic Impact of Additional Visitor Expenditure accommodation facilities. For the purposes of the analysis, it is assumed that Stage 3 is successfully implemented in NPV of Net Economic Benefits end of Stage 2. $4,000,000 the long-term. However, development of Stage 3 will be determined by long-term market Stage 1 Infrastructure Costs Government needs to take a lead in the EOI process to facilitate Thetrends, data employsland acquisition an 8% discount activities rate forand a 3completion0 year Net Presentof the Valueextensive analysis. pre- requisites of investment and long term development of budj Bim as an iconic $3,000,000 Stage 2 Infrastructure Costs Theinfrastructure cost benefit and analysis strategic indicates development that items,over the beyond timeframe, the scope Stage of near1 and term Stage financial 2 tourism destination. assessments. It is proposed that financial analysis of these opportunities be revisited at the developments will achieve a positive NPV at Year 16. The analysis indicates that the $2,000,000 NPV of Net Economic Benefits economicend of Stage benefits 2. to Budj Bim National Heritage Landscape and surrounding regions, $4,000,000 exceedThe data the employscapital expenditure an 8% discount costs rate of Stagefor a 3 10 yearand StageNet Present 2 infrastructure Value analysis. developments; $1,000,000 as such, it is recommended that Stage 1 and Stage 2 infrastructure requirements proceed $3,000,000 The cost benefit analysis indicates that over the timeframe, Stage 1 and Stage 2 for development. $0 developments will achieve a positive NPV at Year 16. The analysis indicates that the $2,000,000 0 5 10 15 20 25 30 economic benefits to Budj Bim National Heritage Landscape and surrounding regions, -$1,000,000 exceed the capital expenditure costs of Stage 1 and Stage 2 infrastructure developments; $1,000,000 as such, it is recommended that Stage 1 and Stage 2 infrastructure requirements proceed -$2,000,000 for development. $0 -$3,000,000 0 5 10 15 20 25 30 -$1,000,000 -$4,000,000 -$2,000,000 -$5,000,000 -$3,000,000

Figure-$4,000,000 32. Net Present Value Of Stage 1 & 2 Tourism Development & Net Economic Benefits -$5,000,000

BUDJ BIM MASTERPLAN 98 TOURISM OPPORTUNITIES AND BUSINESS CASE REPORT

BUDJ BIM MASTERPLAN 98 TOURISM OPPORTUNITIES AND BUSINESS CASE REPORT

12.0 Management Systems

12.1 Business Model 12.2 Proposed Tour Management Over the long term, and subject to the wishes of Gunditjmara Community and the capacity of the Budj Bim Tours Pty Ltd business, Business development within the Gunditjmara community and Model the proportion of internal versus external tour activities could the south west region is a key outcome of the Master Plan. The The recommended tour management model is based on a system change with more responsibilities, employment, marketing and recommendation of the Master Plan is that a separate business unit where general tour services are initially provided by a range of business management responsibilities shifting to Budj Bim Tours Pty with a Manager and allocated staff will be developed within WMAC selected and licensed private tour companies, with Budj Bim Tours Ltd. or GMTOAC organisations. Pty Ltd providing specialist contract staff to conduct cultural The advantages of this business model are: All staff positions and business establishment costs will require an heritage interpretation and other services. ■■ The business model is likely to facilitate a greater number initial period of external funding (several years) to the point where The general system would be based on the following elements: of tours of the Budj Bim Landscape over a shorter the tour business is financially self-sustaining. development timeframe, generate a higher level of income A Gunditjmara guide will be contracted to provide cultural ■■ for the Gunditjmara community and provide steady work for interpretation when this is required for specific site tours. Budj Bim Tours Business Manager Gunditjmara Guides and others employed within the Budj Bim ■■ External tour operators may conduct other forms of site Tours business. The recommended management model requires a Budj Bim Tours interpretation, subject to their contract agreement. Business Manager who could be employed by Budj Bim Tours Pty ■■ The business model leverages private sector knowledge and Ltd to work with tour operator/s and the Gunditjmara community to ■■ Tour operators will market the tours of the Budj Bim Landscape, resources to build skills, capacity and resources within the develop detailed tour products, visitor experiences and site access provide all booking services, transport, specialist equipment (ie Gunditjmara Community so it can ultimately own and operate a bikes), catering and ancillary services. policies that meet the needs of the Community and Tour Operators. successful tourism business. ■ Tour operators will form a contract with Budj Bim Tours Pty ■ ■■ The business model will provide access to a wide range of Tour Guides Ltd through compliance to a set of approved criteria, such as markets through establishing arrangements with a number agreement to locations which can / cannot be accessed, scope of tour operators. This will provide employment, training and Tour Guides will be the face of the Gunditjmara Community and an of services and payment arrangements, etc. experience for Gunditjmara guides and would potentially have integral component of the tour product and therefore the visitor Gunditjmara guides are contracted by Budj Bim Tours Pty Ltd flow-on benefits to other tourism ventures on the Budj Bim experience. This is seen to be a specialist role, not a part time ■■ to provide guide services when requested by tour operators. Landscape when established. secondary or ad-hoc role. Guides must comply with a set of criteria, including formal ■■ Marketing, sales and business development would largely be accreditation / training, adherence to dress code, etc. conducted by the tour operators using established market Gunditjmara guides may be employed by Budj Bim Tours Pty networks. Ltd or contracted directly by the tour companies who have The system would leverage the profile and market penetration established a formal relationship with Budj Bim Tours Pty Ltd. ■■ of existing tour businesses. A full time Budj Bim Tours Tourism Manager position would ■■ The model will build skills and business capacity within the be established to liaise between the Gunditjmara community, ■■ Gunditjmara community through access to the skills and GMTOAC, WMAC, the tour guides and tour operators, to build secondment opportunities of partner tour operators. relationships with the travel trade and tour operators, to secure

Budj Bim Landscape tours within tour programs and to perform ■■ The arrangement can also work successfully if individual a range of other tasks related to business development, members of the Gunditjmara community start a tour operator marketing, tour product development, site development etc. business, provided that they are treated as a normal commercial operator. This model would not preclude Budj Bim Tours Pty Ltd responding to special tourism opportunities such as cruise ship visits, seasonal events, education and corporate markets that are not covered by the general tour market. These special tourism markets could be developed by Budj Bim Tours (acting as a separate tour provider) or in association with established business partners and tour providers. Management Systems Budj Bim Master Plan 66 Landscape Bim overall and Budj acquisition site development the land within asareference to function guide will document Master Plan This Budj (updated Bim Master Plan 10 every years) on: focusses program This 2013. Plan Management West Gunditj South Mara Ngootyoong Ngootyoong following documents: include the will that management framework a through managed be will network Landscape Bim Budj The conditions. to future meet requirements additional and management plans existing to incorporate needs management system the basis, that On acquisition. land further through where over possible time network the of expansion and site Bim network Budj development the of long term the on concept Master is based Plan proposed The activities. and facilities visitor for requirements management (and changing) specific managementenvironmental the and to approach based ‘systems’ management recognises the that to site approach require integrated an will network Landscape Bim Budj The values. heritage world and national asiteof with needs the meeting of is capable that strategy monitoring and asite on management concept Master is based Plan proposed The 12.3 ■ ■ ■ ■ ■ ■ ■ ■ address sites owned by the Traditional by the sites owned address Owners Land not does only and land public with deals management plan The Tourism in the raised by Council and issued Bim Master Plan. Budj by the influenced be will works these of priority and scope The Eccles Mt on Park. National focussed Plan 1 year Action landscape Stones the on focussed Plan 5 year Implementation region west south the within managementOverall for reserves guidelines public

Programs Site &Monitoring Management Figure 33.Figure Management Framework required be will programs to and address: managementNew plans years). Management (updated Plan Budj Bim Landscape five every approach. Master Plan overall the of part form will plans These sites. torelated specific management design and actions detailed provide will plans These Indigenous Protected (updated Plans Area required) as ■ ■ ■ ■ ■ ■ ■ ■ ■ ■ ■ ■ ■ ■ Mara South West Management Plan Ngootyoong Gunditj NgootyoongNgootyoong Gunditj National and World and Heritage National are required that to meet systems Management monitoring and uses site event and based to related temporary Management issues torelated tour products requirements management and impacts tourism specific Site document) (this Tourism the from arising Plan Master requirements specific Site covered not matters management by plans existing specific Site Plan West Management South the through addressed not matters other or management environmental actions specific Site impacts) external from (protection requirements buffering site and changes networking site acquisition, land asaresult arising future of management requirements Changed 5 Year Implementation Plan 1 Year Plan Action Budj BimCouncil Management &Monitoring Land AquisitionLand Program Budj BimSite Specific Budj BimMasterplan GMTOAC & (Tourism) IPA Plans Budj Bim WMAC the venture. the of marketing and administration, management, day to day the out carry to Travel North appointed and business Under the arrangement, the Nitmiluk Gorge joint venture undertook the partners executive management of the a25:25:50 basis. on Park the within cruises boat the operate to business, tour sector private non-Indigenous a Travel North, with venture ajoint into entered Australia) Business Indigenous now and (CDC, Corporation In July 1993, and the then Aboriginal the Association and Torres Strait Islander Commercial Development other business activities. operate and Park, the in provider tour exclusive the are They Park. the in activities raising revenue on monopoly’ ‘a as to cultural referred interviewee, one what have they Ltd, Tours Pty Nitmiluk company, its Through operations. commercial its in role adirective and of ownership full virtually having to Park the in interests commercial no having from transition the made have Corporation Aboriginal 1989, Association Since Jawoyn key activities. as services membership and activities, economic management, land education, draft business communication plan lists and liaison, support of Jawoyn identity, families and young people, current Its bucks’. ‘quick for look to temptation the avoid to and term; long the for plan to terms; capital and human both in future the in investing by tourism in future asustainable and independence economic of measure a achieve to culture; and lands traditional protect and control to Park: National Nitmiluk of Owners Traditional the Nation, Jawoyn the of integrity cultural the maintain to aims Corporation Aboriginal Association Jawoyn Territory. Northern the in developed being currently are which Parks new in control and involvement Indigenous for mark’ a‘high-water set has and support political bipartisan has also Park The regard. high in held generally is Park the of management joint and community Katherine the of respect the won have Owners Traditional Jawoyn Its economy. Katherine’s to $50m estimated an contributes and region the to visitors attracting in role afundamental plays Park The year. per visitors international and national local, 240,000 around attracts and ha 292,008 around of area an occupies It Australia. of Territory Northern the in Darwin of south 350km approximately Katherine of town the of north-east the to located is Park National Nitmiluk 2007 Smyth, and Dermot Toni by Bauman studies’ case Three Australia: in Management Area Protected in Partnerships Indigenous Source:’ Original 2013. & Associates Ryan +Street Communications Insight by Landscape Bim Budj the of 'Tours report the from taken been has Study Case This Nitmiluk Study: Business Model Tours Case Ltd Pty Aboriginal names and we feel part of it’. of part feel we and names Aboriginal have they and boats the on paintings Aboriginal are there great, it’s Now us. and them be to used ‘It Tour Guide: Aboriginal an of comments the in noted are level ground the at effects Their accountability. and ownership Jawoyn of asense also but Park, the in success commercial only not ensuring towards works immediacy This of’. out paid get I what revenue] [park that’s because successful be to have ‘I noted, and company, of success the in interest direct a has Tours also Nitmiluk of Manager General The training. and employment around issues including imperatives commercial confront to members Tours executive Nitmiluk and Association the forced Tours has Nitmiluk The of immediacy the Association’s commercial interest and the ‘strictly commercial business’ approach of advisers. financial its with together members Jawoyn of amajority comprises Board This Directors. of Board its Tours via Nitmiluk by undertaken is business the of management executive Overall Aurora. to reports Manager Tours General Nitmiluk The Travel North. with occurred previously as services marketing and administration management, day to day overall provides Aurora arrangement, this NT. Under the within activities tourism other operates which group, Attractions and Resorts Hotels, Aurora the with agreement management athree-year into entered also Association The transfer in the management of the operations. aseamless and continuity ensuring thus recruited, was Travel North with position asimilar in worked previously had who Manager aGeneral Tours business, Nitmiluk the of operations and ownership revised the of part As Centre. Visitor’s Nitmiluk the in arestaurant and kiosks campgrounds, tours, tucker bush and walking hire, canoe cruises, meal sunrise and sunset including tours launch 1997. involves in Tours business purchased Nitmiluk exception of helicopter tours), including over taking the Leliyn kiosk and campground which the Association the (with Nitmiluk at operations commercial all of purchase full the to Tours moved Nitmiluk 2006, January In retained earnings and bank loans. of acombination by financed was $1.5 which some of million investment an represented this venture, joint Gorge Nitmiluk the For park. the of operations commercial the of point focal the also is but visitors to information the development of the intensive use zone. This included the Nitmiluk Centre Visitors which provides not only for Plan Master Gurriluk the of part as infrastructure Park to made were 1997,In additions major of anumber Park. the in activities hire canoe the for responsibility assumed venture joint the and position equity a50% to moving venture, joint the of 25% share CDC the out bought loans, bank using 1995,In Association, the

Management Systems Budj Bim Master Plan 67