ShopperScape® Codebook
For use with the ShopperScape™ Online Database Table of Contents
. Overview of ShopperScape Questionnaire……………………………………..………..… 3 . Shopping Frequency Questions…………………………………………………..……..….. 4 – Detail of p6mos_mass, p4wk_mass, mo_mass………………………………....…… 5 – Detail of p6mos_soft, p4wk_soft, and mo_soft………………………………...….…. 6 – DtilfDetail of p6 mos_h ome, p4 wk kh_home, and mo_h ome…………………….……..…… 7 – Detail of p6mos_groc, p4wk_groc, and mo_groc………………………..……..….… 8 . Merchandise Categories Questions……………………………………………...…………. 9 – Detail of purch_appar, plan_appar……………………………………….………..….. 10 – Detail of purch _home , plan _ home……………………………………….………….... 11 – Detail of purch_leis, plan_leis………………………………………………………..... 12 – Detail of purch_hbc, plan_hbc……………………………………………………….... 13 – Detail of purch_groc ………………………………………………………………….... 14 – Detail of purch _ other, plan_ other ………………………………………………..…… 15 – Variables in “Where Spent Most_appar” folder ……………………….………..…… 16 – Variables in “Where Spent Most_home” folder …………………….…………..…… 18 – Variables in “Where Spent Most_leis” folder ……………………………………..…. 20 – Variables in “Where Spent Most_hbc” folder ……………………………………..…. 21 – Variables in “Where Spent Most_other” folder …………………………………….... 22 – Variables in “Why Spent Most_appar” folder ……………………………………..…. 23 – Variables in “Why Spent Most_home” folder ……………………………………..…. 24 – Variables in “Why Spent Most_leis” folder ………………………………………..…. 26 – Vibli“WhSVariables in “Why Spen tMthb”fldt Most _hbc” folder ……………………………………..…… 28 – Variables in “Why Spent Most_other” folder ……………………………………..….. 29 . Demographic and Calendar Variables ……………………………………………….....…. 31 2 Table of Contents
. Monthly Questions – RFIS Sector Questions • RFIS_Home………………………………….……………………………………..….. 28 • RFIS_FDM……………………………………………………………………………… 57 • RFISSftRFIS_Soft………………………………………………………………………………. 98 • RFIS_Econ Misc………………………………………………………………………. 132
– Other Monthly Questions • Valentine' ssDay Day…………………………………………………………………………146 • Easter……………………………………………………………………………………148 • Back-to-School………………………………………………………………………… 150 • December Holidays…………………………………………………………………… 153 • Economic Tracking Questions……………………………………………………….. 177 • Trip-Based Questions …………………………………………………………………178
3 Overview of ShopperScape™ Questionnaire
. Every month, ShopperScape™ is fielded to 4,000 households across the U.S. Respondents are screened for status as the household’s primary household shopper. The sample is representative of the U.S. population on key census demographics.
. The majority of the questionnaire provides “tracking” data available in the ShopperScape™ Online Database, which can be used for custom data analyses.
– The Online Database ppgrovides the following data:
• Retailers shopped in the past 4 weeks (“p4wk” variables) • Retailers shopped on a regular monthly basis (“mo” variables) • Retailer format shopped in the past 4 weeks (“store”, “online” and “catalog” variables) • Categories purchased in the past 4 weeks (“purch” variables) • Where respondents spent the most on categories in the past 4 weeks (“where_spending” variables) • Amount spent on a merchandise group in a specified time period (“amount spent” variables) • Where respondents spent the most on a merchandise group in a specified time period (“where spent most in past X XXXX” variables) • Why respondents spent the most on merchandise groups at specific retailers in the past X XXXX ((why“why” variables) • Demographic variables • RFIS variables 4 Shopping Frequency Questions
. Retailers Shopped in Past 4 Weeks: – In “Ret. Shopped Past 4 Weeks” Folder – Which of these retailers’ stores, Web sites or catalogs have you shopped in the past 4 weeks, whether or not you made any purchases at the retailer? (Select all that apply) • P4wk_home • P4wk_soft • P4wk_ mass • P4wk_other • P4wk_groc
. Retailers Shopped Monthly: – In “Ret. Shop Monthly” Folder – Then, please indicate which of these retailers you usually shop at least once a month. (Select all that apply) • Mo_home • Mo_ soft • Mo_mass • Mo_other • Mo_groc
5 Shopping Format Questions
. Retailer Format Shopped in the Past 4 Weeks ─ In “Format Shopped in Past 4 Weeks” Folder ─Please indicate whether you shopped at these retailers’ stores, Web sites or catalogs in the past 4 weeks, whether or not you made any purchases at the retailer . (Select all that apply for each retailer listed below) • Store_mass • Store_soft • Store_ home • Store_other • Store_groc • Online_mass • Online_soft • Online_home • Online_other • Online_groc • Catalog_soft • Catalog_ home • Catalog_other
6 Detail of p4wk_mass, and mo_mass
. Output of all shopping frequency variables ending with “_mass” have the following format:
NET - DISCOUNT/SUPERCENTERS NET - SMALL-FORMAT VALUE RETAILERS SUBNET - DISCOUNT DEPT STORES SUBNET - CLOSEOUT RETAILERS Kmart/Big Kmart Big Lots Shopko Other close-out retailers (e.g., Tuesday Morning) Target/Target Greatland SUBNET - DOLLAR STORES Wal-Mart Dollar General Pamida Family Dollar SUBNET - SUPERCENTERS Other small-size dollar/()/value retailers (e.g., Fred's) Meijer One-price general merchandise retailers (e.g., Dollar Tree, 99 Fred Meyer cent Only Stores) SuperTarget NET - WAREHOUSE CLUBS Wal-Mart Supercenter BJ's Wholesale Club Other discount store/supercenter Costco SUBNET - TARGET SAM'S Club Target/Target Greatland NET - DRUG STORES/PHARMACIES SuperTarget CVS/pharmacy SUBNET - WAL-MART Rite Aid Wal-Mart Walgreens Wal-Mart Supercenter Other drug store retailer
7 Detail of p4wk_soft, and mo_soft
. Output of all shopping frequency variables ending with “_soft” have the following format: NET - DEPARTMENT STORES Goody's Family Clothing SUBNET - TRADITIONAL DEPARTMENT STORES J. Crew Belk L.L. Bean B'Bergner's Ld'EdLands' End Bon-Ton Lane Bryant Boston Store Limited Stores Carson Pirie Scott Marshall's Dillard's New York & Co./Metrostyle Elder-Beerman Old Navy Herberger' s Ross Dress for Less Macy's Spiegel Younkers Stein Mart Other Department Store Retailer Talbots (not Talbots Mens or Talbots Kids) SUBNET - UPSCALE DEPARTMENT STORES TJMaxx Bloomingdale's Victoria's Secret Neiman Marcus Other adult/family clothing retailers NdtNordstrom Children 's Spec ia lty Appare l Re ta iler (e.g., Gym boree, Saks Fifth Avenue Babies \R\" Us, GapKids or babyGap, Limited Too, The SUBNET - VALUE DEPARTMENT STORES Children's Place)" JCPenney NET - SHOE RETAILERS Kohl's DSW Sears Famous Footwear Mervyn' s Foot Locker or Lady Foot Locker NET - APPAREL SPECIALTY STORES Payless ShoeSource SUBNET - ADULT APPAREL SPECIALTY Other shoe retailer Ann Taylor NET - ACCESSORIES RETAILERS Ann Taylor Loft Claire's Banana Republic Coach Burlington Coat Factory Other accessories retailer Chico 's Fine J ewe lry Re tail er Christopher & Banks Personal Care/Beauty Retailers (e.g., Bath & Body Works, Dress Barn Sephora, The Body Shop, party plans such as Avon, Mary Eddie Bauer Kay) Fashion Bug/Fashion Bug Plus Factory Outlet Retailer 8 Gap (not GapKids or babyGap) Detail of p4wk_home, and mo_home
. Output of all shopping frequency variables ending with “_home” have the following format:
NET - CONSUMER ELECTRONICS AND COMPUTER SUBNET - SPECIALTY HOME IMPROVEMENT RETAILERS RETAILERS SUBNET - CONSUMER ELECTRONICS RETAILERS Carpet/flooring retailer Best Buy Lawn and garden retailer Circuit City Lumberyard Radio Shack Paint/wallpaper retailer Other consumer electronics/appliance retailer Other specialty home improvement retailer (e.g., tile, SUBNET - COMPUTER SUPPLIES RETAILERS kitchen and bath) Apple NET - HOME TEXTILES/HOME FURNISHINGS CompUSA RETAILERS Dell Bed Bath & Beyond Other computer retailer Bombay NET - HOME IMPROVEMENT/HARDWARE RETAILERS Crate & Barrel SUBNET - HOME IMPROVEMENT CENTER IKEA Lowe's Linens 'n Things Menard's Pier 1 Imports The Home Depot Pottery Barn Other home improvement center Williams-Sonoma SUBNET - HARDWARE STORES Other home textiles/home furnishings retailer Ace Hardware Furniture Retailer Sears Hardware NET - OFFICE SUPPLY RETAILERSl True Value Office Depot Other hardware store retailer Office Max Staples Other office supply retailer
9 Detail of p4wk_groc, and mo_groc
. Output of all shopping frequency variables ending with “_groc” have the following format:
NET - SUPERMARKETS Wal-Mart Neighborhood Market SUBNET - CONVENTIONAL SUPERMARKETS Winn-Dixie/Winn-Dixie Marketplace A&P Other traditional supermarket/grocery store retailer not listed Acme here (e.g., Basha's, Wegman's) Albertsons SUBNET - HEALTH/NATURAL SUPERMARKET Dillons Whole Foods Market Dominick's Other health/natural foods supermarket not listed here Food Lion SUBNET - EXTREME VALUE GROCERY RETAILERS Fry's/Fry's Marketplace Limited assortment grocer (e.g., ALDI or Save-A-Lot) Giant Eagle Cut-price or warehouse supermarket (e.g., Cub Foods, Food Giant Foods 4 Less, SaveRite) Hannaford NET - CONVENIENCE STORES H-E-B/H-E-B Plus/Central Market Non-gasoline purchases at a convenience store/gas station Jewel/ Jewel-Osco with food mart Kash n' Karry Gasoline purchases at a convenience store/gas station with King Soopers food mart Kroger/Kroger Marketplace Have not shopped at any of the above retailers in the past 4 Publix week QFC Ralph's Randall's Safeway Shaw's Supermarkets or Star Market Smith's Food and Drug/Smith's Marketplace Stop & Shop StbSweetbay Tom Thumb Tops Vons 10 Detail of p4wk_other, and mo_other
. Output of all shopping frequency variables ending with “___other” have the following format:”
NET - BOOK/MUSIC SPECIALTY RETAILERS NET - VIDEO/DVD/TV GAME RENTAL RETAILER Barnes & Noble Blockbuster Borders Books and Music Netflix Other book or music specialty retailer Other video/DVD/TV game rental retailer NET - CARD/GIFT/NOVELTY RETAILERS NET - PET SUPPLY RETAILERS Hallmark PetSmart Other card specialty retailer PETCO Gift/novelty retailer (e . g., Brookstone, Discovery Channel Store, Other pet supply retailer Disney Store, Sharper Image) NET - AUTO SUPPLY RETAILERS NET - SPORTING GOODS RETAILERS Advance Auto Parts Dick's Auto Zone Sports Authority/Sportmart/Gart/Oshman's Pep Boys Other sporting goods retailer Other auto supply retailer NET - TOY RETAILERS NET - OTHER RETAILERS KB Toys Amazon.com Toys \R\" Us" eBay.com Other toy retailer QVC TV or QVC.com NET - CRAFT/HOBBY RETAILERS Army/Navy Exchange Jo-Ann Michaels Other craft/hobby retailer
11 Merchandise Group Questions
. Amount Spent on Merchandise Group in specified time period – In “Merchandise Groups” Folder – What amount has your household spent on
– At which one of the following retailers did you spend the most money in the
12 Merchandise Group Questions Con’t.
– What are the three main reasons you spent the most money at
13 Merchandise Categories Questions
. Categories Purchased in Past 4 Weeks: – In “Categories Purchased Past 4 Weeks” Folder – Which of these products did you or someone in your household purchase in the past 4 weeks? (Select all that apply) • Purch_ appar •Purch_leis • Purch_home •Purch_hbc • Purch_leisure •Purch_other • Purch_HBC • Purch_other • PhPurch_groc
Where Most Spent on Category in Past 4 Weeks: – In “Where Spent Most in Past 4 Weeks ” Folders and Subfolders –At which one of the following retailers did you spend the most money in the past 4 weeks on (insert selected product from list of products purchased)? (Select one) • All variables with “where” prefix, categorized by folder
14 Detail of purch_appar
. Output of all category variables ending with “_appar” have the following format:
NET-TOTAL APPAREL/SHOES/ACCESSORIES NET-APPAREL Infant's and toddler's clothing Infant's and toddler's clothing Boy's clothing Boy's clothing Girl's clothing Girl's clothing Children' s shoes Teen boy's clothing Children's shoes Teen girl's clothing Teen boy's clothing Women's casual clothing (knit shirts, sweaters, casual blouses, jeans, other casual Teen girl's clothing pants, etc.) Women's casual clothing (knit shirts, sweaters, casual blouses, jeans, other Women's dress clothing (suits, dress pants/skirts, blazers, dresses, etc.) casual pants, etc.) Women's lingerie (bras, underpants, slips, etc.) Women's dress clothing (suits, dress pants/skirts, blazers, dresses, etc.) Women's accessories and costume jewelry Women's lingerie (bras, underpants, slips, etc.) Women's shoes Men' s casual clothing (casual shirts , sweaters, jeans, other casual pants, Men's casual clothing (casual shirts, sweaters, jeans, other casual pants, etc.) etc.) Men's dress clothing (suits, dress pants, sport coats, dress shirts, etc.) Men's dress clothing (suits, dress pants, sport coats, dress shirts, etc.) Men's underwear, undershirts, socks Men's underwear, undershirts, socks Men's shoes SUBNET-KID'S AND TEENS APPAREL SUBNET-WOMEN'S APPAREL EXCLUDING LINGERIE Infant's and toddler's clothing Women's casual clothing (knit shirts, sweaters, casual blouses, jeans, other Boy's clothing casual pants, etc.) Girl's clothing Women's dress clothing (suits, dress pants/pants/skirts,skirts, blazers, dresses, etc.) Children's shoes SUBNET-WOMEN'S APPAREL INCLUDING LINGERIE Teen boy's clothing Women's casual clothing (knit shirts, sweaters, casual blouses, jeans, other Teen girl's clothing casual pants, etc.) SUBNET-KIDS APPAREL/SHOES Women's dress clothing (suits, dress pants/skirts, blazers, dresses, etc.) Infant's and toddler's clothing Women's lingerie (bras, underpants, slips, etc.) Boy's clothing Girl's clothing SUBNET-MEN'S APPAREL EXCLUDING UNDERWEAR Children' s shoes Men's casual clothingg( (casual shirts, sweaters, jeans, other casual pants, SUBNET-TEENSÆ CLOTHING etc.) Teen boy's clothing Men's dress clothing (suits, dress pants, sport coats, dress shirts, etc.) Teen girl's clothing SUBNET-MEN'S APPAREL INCLUDING UNDERWEAR SUBNET-WOMEN'S APPAREL/SHOES/ACCESSORIES Men's casual clothing (casual shirts, sweaters, jeans, other casual pants, Women's casual clothing (knit shirts, sweaters, casual blouses, jeans, other etc.) casual pants, etc.) Men's dress clothing (suits, dress pants, sport coats, dress shirts, etc.) Women's dress clothing (suits, dress pants/skirts, blazers, dresses, etc.) Men's underwear, undershirts, socks Women's lingerie (bras , underpants , slips , etc .) SUBNET-MEN'S AND WOMEN'S UNDERWEAR Women's accessories and costume jewelry Women's shoes Women's lingerie (bras, underpants, slips, etc.) SUBNET-MEN'S APPAREL/SHOES Men's underwear, undershirts, socks Men's casual clothing (casual shirts, sweaters, jeans, other casual pants, etc.) Men's dress clothing (suits, dress pants, sport coats, dress shirts, etc.) 15 Men's underwear, undershirts, socks Men's shoes Detail of purch_home
. Output of all category variables ending with “_home” have the following format:
NET-HOME FASHIONS SUBNET-HOME TEXTILES/DECOR Home textiles (bath textiles, bedroom textiles, kitchen textiles, etc.) Home furnishings/dTcor (window coverings, home accent pieces, lamps, rugs, etc.) SUBNET-FURNITURE Assembled furniture (sofa, table, bed, etc.) Ready-to-assemble/Assemble-it-yourself furniture Cookware/everyday tableware (pots, pans, bowls, glasses, flatware, plates, bowls, etc.) SUBNET-HOME ACCENT/SMALL HOUSEWARES/STORAGE-ORGANIZATION Small housewares (wastebaskets, food storage containers, kitchen gadgets, dish drainers, etc.) Storaggge/organization (storag e bins, closet organizers, media storage, clothes racks/hampers, filin gyg systems, etc. ) Baby furnishings (strollers, cribs, high chairs, play pens, etc.) NET-CE/APPLIANCE SUBNET-SMALL APPLIANCES Small kitchen appliances (toaster, portable microwave, coffeemaker, etc.) Small personal appliances (electric shaver, blow dryer, etc.) SUBNET-CONSUMER ELECTRONICS Cellular/mobile phone Digital camera or camcorder Digital television (EDTV, HDTV, etc.) Standard television (not digital) DVD player Game system (television game system, portable game system) Personal computer (laptops and desktops) NET-HOME IMPROVEMENT/HARDWARE/LAWN AND GARDEN SUBNET-BUILDING PRODUCTS Paint/wallpaper Building materials (lumber, concrete, etc.) Plumbing supplies (faucet, toilet, etc.) SUBNET-TOOLS AND HARDWARE Hand tool (wrench, pliers, etc.) Hardware (screws, hinges, nails, etc. ) Power tools (power drills, power saws, etc.) SUBNET-LAWN AND GARDEN Lawn and garden tools (leaf blower, mower, snow blower, rake, shovel, hose, etc.) Plants, flowers, trees, mulch, fertilizer, grass seed and other lawn and garden material 16 Detail of purch_leis
. Output of all category variables ending with “_leis” have the following format:
NET-LEISURE PRODUCTS Books Craft/hobby supplies Pre-recorded DVDs or video tapes Sporting goods Toys/dolls/games (not electronic video games)
17 Detail of purch_hbc
. Output of all category variables ending with “_hbc” have the following format:
NET-HBC PRODUCTS Color cosmetics (foundation, blush, eye shadow, mascara, etc.) Personal care products (hair care, skin care and other personal care products) Non-prescription drugs
18 Detail of purch_groc
. Output of all category variables ending with “_groc” have the following format:
NET-GROCERY NON-FOOD Household cleaning products HhldifhHousehold air fresheners Household paper goods Storage bags & wraps Pet food Pet supplies NET-GROCERY FOOD Candy/gum Dry or canned groceries Salty snacks Sweet snacks Carbonated beverages Non-carbonated beverage (water, juice, sport drinks) NET-PERISHABLES Produce Meat/seafood Delicatessen Dairy Bread/bakery Frozen foods Gasoline Cigarettes and tobacco Beer/wine Baby food and supplies
19 Detail of purch_other
. Output of all category variables ending with “_other” have the following format:
NET-OTHER SUBNET-CARDS AND OFFICE SUPPLIES Greeting cards Office/school supplies (paper, pens, folders, etc.) Auto supplies (oil, filters, car mats, etc.)
20 Variables in “Where Shoppers Spent the Most in the Past 4 Weeks” (Apparel) Folder
VARIABLE NAME VARIABLE DESCRIPTION where_infant Where Spent Most on Infant's and Toddler's Clothing where_boyclothing Where Spent Most on Boy's Clothing where_girlclothing Where Spent Most on Girl's Clothing where_ childrenshoe Where Spent Most on Children's Shoes where_teenboycloth Where Spent Most on Teen Boy's Clothing where_teengirlcloth Where Spent Most on Teen Girl's Clothing where_womencasual Where Spent Most on Women's Casual Clothing where_womendress Where Spent Most on Women's Dress Clothing where_womenlingerie Where Spent Most on Women's Lingerie where_womenaccess Where Spent Most on Women' s Accessories and Costume Jewelry where_womenshoe Where Spent Most on Women's Shoes where_mencasual Where Spent Most on Men's Casual Clothing where_mendress Where Spent Most on Men's Dress Clothing where_menunderwear Where Spent Most on Men's Underwear, Undershirts, Socks where_menshoe Where Spent Most on Men's Shoes where_net _totappar Where Spent Most on NET-TOTAL APPAREL/SHOES/ACCESSORIES where_net_kidteen Where Spent Most on SUBNET-KID'S AND TEENS APPAREL where_net_kidshoes Where Spent Most on SUBNET-KIDS APPAREL/SHOES where_net_teenclothing Where Spent Most on SUBNET-TEENS CLOTHING where_net_wmsappar Where Spent Most on SUBNET-WOMEN'S APPAREL/SHOES/ACCESSORIES where_net_mnsappar Where Spent Most on SUBNET-MEN'S APPAREL/SHOES where_ net_ apparel Where Spent Most on NET-APPAREL where_net_wmsappar_ex_ling Where Spent Most on SUBNET-WOMEN'S APPAREL EXCLUDING LINGERIE where_net_wmsappar_inc_ling Where Spent Most on SUBNET-WOMEN'S APPAREL INCLUDING LINGERIE where_net_mnsappar_ex_und Where Spent Most on SUBNET-MEN'S APPAREL EXCLUDING UNDERWEAR where_net_mnsappar_inc_und Where Spent Most on SUBNET-MEN'S APPAREL INCLUDING UNDERWEAR where_net_mns_wmns_und Where Spent Most on SUBNET-MEN'S AND WOMEN'S UNDERWEAR
21 Variables in “Where Shoppers Spent the Most in the Past 4 Weeks” (Home) Folder
VARIABLE NAME VARIABLE DESCRIPTION where_hometextile Where Spent Most on Home Textiles where_homefurnishing Where Spent Most on Home Furnishings/Décor where_assembledfurn Where Spent Most on Assembled Furniture where_readytoassemble Where Spent Most on Ready-to-Assemble/Assemble it Yourself Furniture where_cookware Where Spent Most on Cookware/Everyday Tableware where_ smallhouseware Where Spent Most on Small Housewares where_storage Where Spent Most on Storage/Organization where_babyfurnishing Where Spent Most on Baby Furnishings where_smallkitchappl Where Spent Most on Small Kitchen Appliances where_smallperappl Where Spent Most on Small Personal Appliances where_cellphone Where Spent Most on Cellular/Mobile Phone where_digitalcam Where Spent Most on Digital Camera or Camcorder whdiitlthere_digitaltv Where Spen t Mos t on Di g ital T e lev is ion where_standardtv Where Spent Most on Standard Television where_dvdplayer Where Spent Most on DVD Player where_game Where Spent Most on Game System where_computer Where Spent Most on Personal Computer where_paint Where Spent Most on Paint/Wallpaper where__gbuilding Where Sppgent Most on Building Materials where_plumbing Where Spent Most on Plumbing Supplies where_handtool Where Spent Most on Hand Tools where_hardware Where Spent Most on Hardware where_powertool Where Spent Most on Power Tools where_lawn Where Spent Most on Lawn and Garden Tools Where Spent Most on Plants, Flowers, Trees, Mulch, Fertilizer, Grass Seed and Other where_ plants Lawn and Garden Material where_net_home_fashions Where Spent Most on NET-HOME FASHIONS where_net_home_textiles Where Spent Most on SUBNET-HOME TEXTILES/DÉCOR where_net_furniture Where Spent Most on SUBNET-FURNITURE Where Spent Most on SUBNET-HOME ACCENT/SMALL HOUSEWARES/STORAGE- where_net_home_acccent ORGANIZATION where_net_ce_appliance Where Spent Most on NET-CE/APPLIANCE where_ net_small _ appliance Where Spent Most on SUBNET-SMALL APPLIANCES where_net_ce Where Spent Most on SUBNET-CONSUMER ELECTRONICS where_net_hm_improvement Where Spent Most on NET-HOME IMPROVEMENT/HARDWARE/LAWN AND GARDEN where_net_bulidingprod Where Spent Most on SUBNET-BUILDING PRODUCTS where_net_tools Where Spent Most on SUBNET-TOOLS AND HARDWARE 22 where_net_lawn Where Spent Most on SUBNET-LAWN AND GARDEN Variables in “Where Shoppers Spent the Most in the Past 4 Weeks” (Leisure) Folder
VARIABLE NAME VARIABLE DESCRIPTION where_books Where Spent Most on Books where_craft Where Spent Most on Craft/Hobby Supplies where_dvd Where Spent Most on Pre-recorded DVDs or Video Tapes where_sports Where Spent Most on Sporting Goods where_toys Where Spent Most on Toys/Dolls/Games where_net_leisure Where Spent Most on NET-LEISURE PRODUCTS
23 Variables in “Where Shoppers Spent the Most in the Past 4 Weeks” (HBC) Folder
VARIABLE NAME VARIABLE DESCRIPTION where_nonprescrdrug Where Spent Most on Non-prescription Drugs where_colorcosmetic Where Spent Most on Color Cosmetics where_personalcare Where Spent Most on Personal Care Products whthbhere_net_hbc Where Spen t Mos t on NET-HBC PRODCUTS
24 Variables in “Where Shoppers Spent the Most in the Past 4 Weeks” (Grocery) Folder
VARIABLE NAME VARIABLE DESCRIPTION where_greetcard Where Spent Most on Greeting Cards where_office Where Spent Most on Office/School Supplies where_auto Where Spent Most on Auto Supplies where_net _other Where Spent Most on NET-OTHER Where Spent Most on SUBNET-CARDS AND OFFICE where_net_office SUPPLIES
25 Variables in “Where Shoppers Spent the Most in the Past 4 Weeks” (Other) Folder
VARIABLE NAME VARIABLE DESCRIPTION where_hhldclean Where Spent Most on Household Cleaning Products where_hhldair Where Spent Most on Household Air Fresheners where_hhldpaper Where Spent Most on Household Paper Goods where_storagebag Where Spent Most on Storage Bags and Wraps where_candy Where Spent Most on Candy/Gum where_cigarette Where Spent Most on Cigarettes and Tobacco where_drycan Where Spent Most on Dry or Canned Groceries where_saltysnack Where Spent Most on Salty Snacks where_sweetsnack Where Spent Most on Sweet Snacks where_beer Where Spent Most on Beer where_carbonate Where Spent Most on Carbonated Beverages where_noncarbonate Where Spent Most on Non-Carbonated Beverages where_produce Where Spent Most on Produce where_meat Where Spent Most on Meat/Seafood where_frozfood Where Spent Most on Frozen Foods whbbfdhere_babyfood Where Spen t Mos t on Ba by Foo d an d Supp lies where_petfood Where Spent Most on Pet Food where_petsupply Where Spent Most on Pet Supplies where_deli Where Spent Most on Delicatessen where_dairy Where Spent Most on Dairy where_bread Where Spent Most on Bread where_gas Where Spent Most on Gas where_net_grocerynonfood Where Spent Most on NET-GROCERY NON-FOOD where_net_groceryfood Where Spent Most on NET-GROCERY FOOD where_net_perishables Where Spent Most on NET-PERISHABLES
26 Demographic and Calendar Variables
Calendar Variables: year Year month Month of study quarter Quarter
Demographic Variables: age AfAge of respon dtdent bana bana credit Credit Card dma DMA feduc Female Education femp Female Employment findx Female Industry geo Census Region hdesign Household Designation hhinc Household Income hhsize Household Size hooeme HooeOespme Ownership income HH Income Income_market Income Market meduc Male Education memp Male Employment mind Male Industry mkt Market Size mstatus Marital Status race Race
27 RFIS Home
Ask everyone y11_m01_q301 301. Which of the following products/services did you or someone else in your household receive as a gift during the holidays? (Select all that apply)
PN: Randomize but always keep Computer – notebook or laptop (not a Netbook) AFTER Computer – Netbook (a small laptop designed for accessing the Internet and light computing) and always keep Mobile phone (not a smart phone) AFTER Smart phone (phone with computer-like features that…..browsing)
Blu-Ray disc player Computer – desktop Computer – Netbook (a small laptop designed for accessing the Internet and light computing) Computer – notebook or laptop (not a Netbook) Apple iPad Digital camcorder Digital camera Music CDs (not blank CDs) DVD or Blu-ray movies DVD player GPS (global positioning system) High definition television (or High-definition Ready TV) 3-D TV Home local area network (e.g., wireless home network) Smart phone (phone with computer-like features that requires a data package to enable e- mailing, messaging, and Internet browsing) Mobobepoe(oasaile phone (not a smart poe)phone) MP3 player (e.g., iPod, Zune) Speakers, audio docking station or other audio/video accessory for an MP3 player (e.g., iPod) Personal video recorder (e.g., ReplayTV, TIVO) Printer – black and white, color and/or all-in-one printer (printer, copier, scanner) Video game system – console (e.g., PlayStation 3, Xbox360, Wii) Video game system – portable (e.g., Nintendo DS, PSP) Video games/video game system accessories e-Reader (Kindle, Nook, Sony Reader, other) None of these
Ask everyone y11_m01_q302 302. What percentage of your 2010 holiday budget did you spend on consumer electronics products/services? (Enter a percentage from 0% to 100%)
______%
Don’t know
28 RFIS Home
AkAsk everyone y11_m01_q303_01 303. Does anyone in your household currently own or plan to purchase any of the following products/services (exclude products/services supplied through anyone’s job)? y11_m01_q303_02 y11_m01_q303_03 Note - If you "Currently Own," also select one other option from “Plan to buy in the next 6 months,” “Plan to buy after the next 6 months” or “No plans to buy.” If you do not "Currently Own", select one option from “Plan to buy in the next 6 months,” “Plan to buy after the next 6 months” or “No plans to buy.” (Select one or two answers for each product/service) y11_m01_q303_04 y11_ m01_ q303_ 05 PN: Allow respondents respondents to choose Currently own and only ONE other response . IIff respondents select select Currently own , they should be forced to also select one more option among the future purchase options. If currently own is not selected, only 1 option should be allowed. y11_m01_q303_06 PN: Repeat banner as necessary so it can be seen for all products in list. y11_m01_q303_07 PN: Randomize but always keep Computer – notebook or laptop (not a Netbook) AFTER Computer – Netbook (a small laptop designed for accessing the Internet and light computing) and always keep Mobile phone (not a smart phone) AFTER Smart phone (phone with computer-like features that…..browsing) y11_m01_q303_08 y11_m01_q303_09 Banner y11_m01_q303_10 Currently own y11_m01_q303_11 Plan to buy in the next 6 months y11_m01_q303_12 Plan to buy after the next 6 months y11_m01_q303_13 No plans to buy y11_m01_q303_14 y11_m01_q303_15 Stubs y11_m01_q303_16 Blu-Ray disc player y11_ m01_ q303_ 17 Computer – desktop y11_m01_q303_18 Computer – Netbook (a small laptop designed for accessing the Internet and light computing) y11_m01_q303_19 Computer – notebook or laptop (not a Netbook) y11_m01_q303_20 Apple iPad y11_m01_q303_21 Digital camcorder y11_m01_q303_22 Digital camera Music CDs (not blank CDs) DVD or Blu-ray movies DVD player GPS (global positioning system) High definition television (or High-definition Ready TV) 3-D TV Home local area network (e.g., wireless home network) Smart phone (phone with computer-like features that requires a data package to enable e- mailing, messaging, and Internet browsing) Mobile phone (not a smart phone) MP3 player (e.g., iPod, Zune) Speakers, audio docking station or other audio/video accessory for an MP3 player (e. g., iPod) Personal video recorder (e.g., ReplayTV, TIVO) Printer – black and white, color and/or all-in-one printer (printer, copier, scanner) Video game system – console (e.g., PlayStation 2 or 3, Xbox360, Wii) Video game system – portable (e.g., Nintendo DS, PSP) Video games/video game system accessories 29 e-Reader (Kindle, Nook, Sony Reader, other) RFIS Home
AkifQ303PltbAsk if Q303=Plan to buy in nex t6t 6 mon thORPltbths OR Plan to buy a fter nex t6t 6 mon thfths for any prodt/iduct/service y11_m01_q304_01 304. Where are you likely to shop for your next consumer electronics product, whether or not you purchase it there? (Select all that apply) y11_m01_q304_02 y11_m01_q304_03 PN: Must select at least one response under each column y11_m01_q304_04 y11_m01_q304_05 Banner y11_m01_q304_06 Store
Ask if Q303=Plan to buy in next 6 months OR Plan to buy after next 6 months for any product/service PN: Do not ask if Q304 is None of these to both store and website or if DK to both store and website (or a combo of None and DK) y11_m01_q305 305. Where are you most likely to purchase your next consumer electronics product? (Select one)
PN: Pipe in responses from Q304 except Don’t know and None of these. Include whether store or Web site was selected, e.g.: Best Buy store Best Buy Web site
PN: Randomize order between store and Web site for each retailer when both are selected, keeping the same retailer names together.
PN: Amazon.com, Dell.com, and/or Newegg.com are piped in as is since there is no Web site option.
Don’t know
y11_m01_q306_01 Ask if Q303=Plan to buy in next 6 months OR Plan you buy after next 6 months for any product/service, AND Q305 <> DK or None of these y11_m01_q306_02 306. Why are you most likely to make your next consumer electronics purchase at
y11_m01_q306_05 PN: Randomize y11_m01_q306_06 After-the-sale technical support y11_m01_q306_07 Better price(s) for the item(s) I need y11_m01_q306_08 Return policy y11_m01_q306_09 Selection of products y11_m01_q306_10 Convenient delivery/installation services yy_11_m01 _q__q306_11 Convenient location y11_m01_q306_12 Selection of brands Frequent shopper/rewards/loyalty program Fun shopping experience Have gift card/gift certificate redeemable at this retailer Helpful/knowledgeable associates In-store product information Store image and reputation Able to one-stop shop for many categories Item on sale/better sale prices Have store coupon, rebate or other promotional offer Specific item/brand I want or need is available Other (please specify)
Ask everyone y11_m01_q307_01 307. Please indicate if you or another member of your household shopped at Best Buy or Walmart for consumer electronics (whether or not you made a purchase) in the past 12 months. (Select all that apply for each) y11_m01_q307_02 Banner: Myself Another member of the household
Stub: Shopped for consumer electronics at Best Buy in the past 12 months Shopped for consumer electronics at Walmart in the past 12 months Shopped for consumer electronics at neither Best Buy or Walmart in the past 12 months [mutually exclusive] Don’t know/Not sure [mutually exclusive]
PN: Add Not Applicable as the anchor response (mutuall y exclusive ) in the “Another member of the household” column
31 RFIS Home
Ask if Q307 (myself)=Best Buy and Walmart y11_m01_q308 308. Which retailer did you shop most recently?
Best Buy Walmart
Ask if Q307 (myself) = Best Buy or Walmart 309. Now t hin king a bout your liilast visit to
Ask if Q307 (myself) = Best Buy or Walmart y11_m01_q310_01 310. What was the main reason for your last visit to
Ask if Q307 (myself) = Best Buy or Walmart 311. Still thinking about your last visit to
32 RFIS Home yy_11_m01 _q__q311_0Shopped de partment on last visit Purchased from department on last visit PN: If Purchased from department on last visit is selected, Shopped department on last visit must also be selected. PN: Randomize Geek Squad
AkAsk everyone y11_m04_q301 301. In the past 12 months, did you or a contractor initiate a home improvement project that involved improving, repairing or maintaining your home or property? (Select one)
Yes No
Ask everyone y11_m04_q302 302. For your most recent home improvement project, which one of the following approaches did your household use? (Select one)
I (or someone in my household) bought the materials and the work was done by non-professionals (e.g., myself, friends) I (or someone in my household) bought the materials and the store arranged installation I (or someone in my household) bought the materials and hired a contractor to do the work A contractor bought the materials and did the work Other Don’ t Know/Not Sure
ASK IF Q301=YES y11_m04_q303 303. What types of home improvement projects has your household started in the past 12 months, whether or not they have been completed? (Select all that apply)
Randomize Room addition Built a deck or patio Finished a basement Replaced roof, siding, or windows Painted exterior of residence Installed an exterior fence Installed new carpet, flooring, or tile Installed organization/storage system (e.g. in closet, bedroom , kitchen , bathroom, garage, etc. ) Made energy efficiency upgrades (e.g. installed programmable thermostats, replaced/added insulation, caulk, seal ducts, installed tankless water heater, etc.) Painted or faux finished an interior room Replaced a door Minor electrical (e.g., install a ceiling fan or light fixture) Minor plumbing (e.g., replace a faucet) Planted a tree or shrub Plant ed fl owers or bu lbs Installed new window treatments (e.g., blinds, curtains, drapes) Renovated a kitchen Renovated a bathroom Other (specify)
Ask everyone y11_m04_q304_01 304. Please indicate how strongly you “Agree” or “Disagree” with each of the following statements. (Select one for each) y11_m04_q304_02 y11_m04_q304_03 Banner y11_m04_q304_04 Strongly Disagree y11_m04_q304_05 Disagree y11_m04_q304_06 NithANeither Agree nor Disagree y11_m04_q304_07 Agree y11_m04_q304_08 Strongly Agree Don’t Know
Randomize I like bargain-hunting for the best price when shopping for home improvement products ItttidtfthhifhiI want to get in and out fast when shopping for home improvement tdt products I like browsing and taking my time when shopping for home improvement products Home Depot’s customer service levels are better than they were a year ago Lowe’s customer service levels are better than they were a year ago I spend more time browsing Home Depot’s Web site before visiting a Home Depot store than I did a year ago I spend more time browsing Lowe’s Web site before visiting a Lowe’s store than I did a year ago I would consider buying home improvement products from Amazon.com for my next home improvement project
35 RFIS Home
AkAsk everyone y11_m04_q305 305. How likely is it that you will initiate a home improvement project in the next 6 months? (Select one)
Very likely Somewhat likely Somewhat unlikely Very unlikely Don’t know/not sure
Ask if Q305=Very likely or Somewhat likely y11_m04_q306 306. About how much do you anticipate spending on your next home improvement project? (Select one)
Less than $200 $200-$499 $500-$999 $1,000-$1,999 $2, 000-$4,999 $5,000 or more Don’t know
Ask if Q305=1 or 2 Very likely or Somewhat likely y11_m04_q307 307. For your next home improvement project, which one of the following approaches will your household likely use? (Select one)
I (or someone in my household) will buy the materials and the work will be done by non-professionals (e.g., myself, friends) I (or someone in my household) will buy the materials and the store will arrange installation I (or someone in my household) will buy the materials and hire a contractor to do the work A contractor will buy the materials and do the work Other
ASK IF Q307<>A contractor will buy the materials and do the work, Other, or Don’t Know/Not Sure y11_ m04_ q308 308. For your next home improvement project , where will your household likely purchase the majority of the materials? (Select one)
Randomize The Home Depot Lowe’s Menards Sears Tractor Supply Company Hardware store like Ace, Sears Hardware or True Value Lumberyard/Building Center like 84 Lumber or Stock Building Supply Lawn & Garden store Paint/Wallpaper store like Sherwin-Williams Flooring/Carpeting store like Carpet One Walmart/Walmart Supercenter Amazon.com 36 Other
ASK IF Q.1.3 (main survey) = The Home Depot OR Lowe’ s OR Menards OR Ace Hardware OR True Value OR Sears Hardware OR Other hardware store y11_m04_q309 309. Earlier, you indicated that you shopped the following retailers during the past 4 weeks. Please select the one retailer you shopped most recently, whether or not you made a purchase. (Select one)
Randomize
ASK IF respondent was asked Q309 y11_m04_q310_01 310. Thinking about your most recent shopping trip to
ASK IF respondent was asked Q309 311. Thinking about your most recent shopping trip to
Ask everybody y11_m04_q312 312. Recently, The Home Depot started offering 10% off selected everyday purchases—light bulbs, garbage bags, batteries, and furnace filters—made when using its store-branded credit card. Were you aware of this new program before reading about it here? (Select one)
Yes No
Ask everybody y11_m04_q313 313. Do you currently have a Home Depot-branded credit card? (Select one)
Yes No
AssQ3esk if Q312 = Yes y11_m04_q314 314. Have you applied for a Home Depot credit card because of the 10% rewards program? (Select one)
Ask if Q313 = No y11_m04_q315 315. Does Home Depot’s 10% rewards program make you more likely to apply for a Home Depot credit card? (Select one)
Ask if Q313=Yes or Q314=Yes y11_m04_q316 316. Has the 10% savings offer when using the Home Depot credit card caused you to shop at The Home Depot more often, less often, or has it not changed how often you shop there? (Select one)
Caused me to shop at The Home Depot more often Caused me to shop at The Home Depot less often Has not caused me to change how often I shop at The Home Depot
Ask if Q313=Yes or Q314=Yes y11_m04_q317 317. Would you say that you are buying more, fewer, or about the same number of items on your trips to The Home Depot as a result of the 10% savings offer when using the Home Depot credit card? (Select one)
Buying more items per trip at The Home Depot Buying fewer items per trip at The Home Depot Have not changgyed the number of items I buy per trippp at The Home Depot
38 RFIS Home
Ask everyone y11_m07_q300_01 300. Please indicate if you or another member of your household shopped at The Home Depot or Lowe’s during the past 12 months. (Select all that apply) y11_m07_q300_02 Banner: Myself Another member of the household
Stubs: Shopped The Home Depot in the past 12 months Shopped Lowe’s in the past 12 months Shopped neither The Home Depot nor Lowe’s in the past 12 months
Ask if Q300 (myself) = Shopped the Home Depot AND Shopped Lowe’s y11_m07_q301 301. Based on your shopping experiences at The Home Depot and Lowe’s during the past 12 months, which retailer do you prefer to shop overall? (Select one)
The Home Depot Lowe’s Don’t Know/Not Sure
Ask if Q301 <> Don’t know/not sure y11_m07_q302_01 302. How much more do you prefer to shop Ask if Q300 (myse lf) = Sh oppe d the Home Depo t AND Shoppe d Lowe ’s y11_m07_q303_01 303. For each factor listed below, indicate which retailer you think is better: The Home Depot or Lowe’s. (Select one for each) y11_m07_q303_02 PN: Allow only one column to be selected for each stub 39 RFIS Home y11_m07_q303_03 Banner The Home Depot Lowe’s Don’t know/not sure Stub s 40 RFIS Home Ask if Q300 (myself) = Shopped the Home Depot AND Shopped Lowe’s y11_m07_q304_01 304. For each product category listed below, indicate which retailer you think is better to shop: The Home Depot or Lowe’s. (Select one for each) y11_m07_q304_02 PN: Allow only one column to be selected for each product category y11_m07_q304_03 Banner The Home Depot Lowe’s Don’t know/not sure Ask everyone y11_m07_q305_01 305. Think about when you are shopping for products for home upgrades or renovations (not home maintenance or repair products). Please indicate how strongly you “Agree” or “Disagree” with each of the following statements. (Select one for each) y11_m07_q305_02 y11_m07_q305_03 Banner y11_m07_q305_04 Strongly Agree y11__ m07 q305_ 05 Agree y11_m07_q305_06 Neither Agree nor Disagree y11_m07_q305_07 Disagree y11_m07_q305_08 Strongly Disagree 41 RFIS Home y11_m07_q305_09 Don’t Know Stubs (randomize) I prefer to buy brands that I’ve used before and that I trust I consider myself to be up-to-date on what new products are available I rely on retailers to inform me about what new products are available (through displays, in-store signage, etc.) I am very likely to try a new product if it is made by a brand I trust I am willi ng to try new prod uct s I wish stores did a better job of informing me about new products that are available with which to improve or renovate my home It is important to me that the retailer I shop offers incentives or rewards (e.g., frequent shopper/loyalty programs) I seek out the most environmentally-friendly products in order to make my home upgrades more energy efficient I prefer to shop at retailers that can provide me with expert advice on my upgrades and renovations Ask everyone 306. Think about when you are shopping for products to maintain or repair your home (not products for home improvements or renovations). Please indicate how y11_m07_q306_01 strongly you “Agree” or “Disagree” with each of the following statements. (Select one for each) y11_m07_q306_02 y11_m07_q306_03 Banner y11_m07_q306_04 Strongly Agree y11_m07_q306_05 Agree y11_m07_q306_06 Neither Agree nor Disagree y11_ m07_ q306_ 07 Disagree y11_m07_q306_08 Strongly Disagree y11_m07_q306_09 Don’t Know Stubs (randomize) I prefer to buy brands that I’ve used before and that I trust I consider myself to be up-to-date on what new products are available I rely on retailers to inform me about what new products are available (through displays, in-store signage, etc.) I am very likely to try a new product if it is made by a brand I trust I am willing to try new products I wish stores did a better job of informing me about new products that are available with which to maintain or repair my home It is important to me that the retailer I shop offer incentives or rewards (e.g., frequent shopper/loyalty programs) I seek out the most environmentally-friendly products in order to make my home repairs more energy efficient I prefer to shop at retailers that can provide me with expert advice on my home repair and maintenance projects 42 RFIS Home Ask everybody y11_m07_q307 307. Recently, Lowe’s started offering 5% off all product purchases made when using its store-branded credit card. Were you aware of this new program before reading about it here? (Select one) Yes No Ask everybody y11_m07_q308 308. Do you currently have a Lowe’s-branded credit card? (Select one) Yes No Ask if Q307 = Yes y11_m07_q309 309. Have you applied for a Lowe’s credit card because of the 5% rewards program? (Select one) Yes No Ask if (Q307=No AND Q308=No) OR (Q308=No AND Q309=No) y11_m07_q310 310. Does Lowe’s 5% rewards program make you more likely to apply for a Lowe’s credit card? (Select one) Yes No Ask if Q308=Yes or Q309=Yes y11_m07_q311 311. Has the 5% savings offer when using the Lowe’s credit card caused you to shop at Lowe’s more often, less often, or has it not changed how often you shop there? (Select one) Caused me to shop at Lowe’s more often Caused me to shop at Lowe’s less often Has not caused me to change how often I shop at Lowe’s Ask if Q311= Caused me to shop at Lowe’s more often y11_m07_q312 312. You indicated that you are shopping more often at Lowe’s because of the 5% savings offer. At which of the following retailers, if any, are you now shopping less because you are shopping more often at Lowe’s? (Select all that apply) Shopping less at The Home Depot Shopping less at hardware stores (e. g., Ace, True Value, Do It Best, other hardware store) Shopping less at other home improvement retailers such as paint stores or lawn and garden stores Shopping less at Walmart for my home improvement and home maintenance needs Shopping less at other retailers for my home improvement and home maintenance needs My shopping frequency at other retailers hasn’t changed Ask if Q308=Yes or Q309=Yes 313. Would you say that you are buying more, fewer, or about the same number of items on your trips to Lowe’s as a result of the 5% savings offer when y11_m07_q313 using the Lowe’s credit card? (Select one) Buying more items per trip at Lowe’s Buying fewer items per trip at Lowe’s Have not changed the number of items I buy per trip at Lowe’s PN: PN: Repeat Q314 and Q315 for each retailer selected in Q300. Underline and bold piped in retailers. Ask if Q300 (myself) = Shopped The Home Depot/Shopped Lowe’s PN: VALIDATION – IF PURCHASED CATEGORY, MUST HAVE SHOPPED FOR CATEGORY; IF NONE TO SHOPPED FOR, THEN PURCHASED MUST BE NONE y11_m07_q314_01 314. Now thinking about your last visit to Stubs (randomize) Batteries Light bulbs Furnace or A/C filters Garbage bags Drain openers/chemicals Indoor household cleaning chemicals (i.e., glass cleaner, floor cleaner, carpet cleaner, etc.) Outdoor cleaning chemicals (i.e., house/siding wash, deck/fence cleaner, mildew remover, etc.) Household cleaning tools (i.e., mops/brooms, buckets/pails, dust pans, spray bottles, etc.) Laundry supplies (i.e., detergent, fabric softener, etc.) Household paper products (i.e., paper towels, etc.) None of these Ask if Q314 (shopped) <> None of these y11_m07_q315_01 315. Which of the following product categories, if any, was the main reason for your last trip to 44 RFIS Home Ask everyone 305. Which of these retailers’ stores, publications, or Web sites have you shopped in the past 6 months, whether or not you made any purchases at the y11_m10_q305 retailer? (Select all that apply) Ask if Q305=The Home Depot PN: Do not allow respondent to check that they’ve shopped a product below if they haven’t checked that they’ve seen the product below AND do not allow the respondent to check that they’ve purchased a product below if they haven’t checked that they have seen and shopped the product— 306. The Home Depot sells various exclusive products—products available only at one retailer The Home Depot—under the Martha Stewart brand. Which of the following Martha Stewart branded products have you seen, shopped, or purchased at The Home Depot in the past six months? (Select all that apply for y11_m10_q306_01 each) y11_m10_q306_02 y11_m10_q306_03 Banner: y11_m10_q306_04 Have seen the Martha Stewart brand Shopped the Martha Stewart brand Purchased the Martha Stewart brand None of these Stub 45 RFIS Home Ask if Q305=Lowe’s PN: Do not allow respondent to check that they’ve shopped a product below if they haven’t checked that they’ve seen the product below AND do not allow the respondent to check that they’ve purchased a product below if they haven’t checked that they have seen and shopped the product— y11_m10_q307_01 307. Lowe’s sells various exclusive products—products available only at one retailer Lowe’s—under the Allen+Roth brand. Which of the following Allen+Roth branded products have you seen, shopped, or purchased at Lowe’s in the past six months? (Select all that apply for each) y11_m10_q307_02 y11_m10_q307_03 Banner: y11_m10_q307_04 Have seen the Allen+Roth brand Shopped the Allen+Roth brand Purchased the Allen+Roth brand None of these Stub 46 RFIS Home Ask everyone 309. Home furnishings retailer IKEA recently launched a loyalty program called IKEA Family, which features in-store discounts and other perks (e.g., free coffee and tea while shopping, entry into drawings for gift cards, personalized web portal with shopping lists, etc.) for members. Were you aware of y11_m10_q309 this program before reading about it here? (Select one) Yes No Ask everyone y11_m10_q310 310. To what extent does the IKEA Family program make you more likely to shop at IKEA? (Select one) Makes me much more likely to shop at IKEA Makes me somewhat more likely to shop at IKEA Makes me no more likely to shop at IKEA Don’t know/not sure Ask everyone 311. IKEA also recently launched a new online site called Share Space, where users can share photos of rooms they’ve designed using IKEA products, comment on others’ designs, create shopping lists, and share rooms they like via Facebook. Were you aware of IKEA’s Share Space before y11_m10_q311 reading about it here? (Select one) Yes No Ask everyone y11_m10_q312 312. How likely are you to visit IKEA’s Share Space web site before shopping at IKEA? (Select one) Very likely Somewhat likely Somewhat unlikely Very unlikely Don’t know/not sure Do not shop at IKEA 47 RFIS Home Ask everyone y12_m01_q301 301. Which of the following products/services did you or someone else in your household receive as a gift during the holidays? (Select all that apply) PN: Randomize but always keep Computer – notebook or laptop (not a Netbook) AFTER Computer – Netbook (a small laptop designed for accessing the Internet and light computing) and always keep Mobile phone (not a smart phone) AFTER Smart phone (phone with computer-like features that…..browsing) Blu-RdilRay disc player Computer – desktop Computer – Netbook (a small laptop designed for accessing the Internet and light computing) Computer – notebook or laptop (not a Netbook) Apple iPad Other tablet computer (Nook Color, Kindle Fire, Motorola Xoom, etc.) Digital camcorder Digital camera Music CDs (not blank CDs) DVD or Blu-ray movies DVD player GPS (global positioning system) High definition television (or High-definition Ready TV) 3-D TV Home local area network (e.g., wireless home network) Smart phone (phone with computer-like features that requires a data package to enable e- mailing, messaging, and Internet browsing) Mobile phone (not a smart phone) MP3 player (e.g., iPod other digital music players) Speakers, audio docking station or other audio/video accessory for an MP3 player (e.g., iPod) Personal video recorder (e.g., ReplayTV, TIVO) Printer – black and white, color and/or all-in-one printer (printer, copier, scanner) Video game system – console (e.g., PlayStation 3, Xbox360, Wii) Video game system – portabl e (e.g., Ni nt end o DS, PSP) Video games/video game system accessories e-Reader (Black and white Kindle or Nook, Sony Reader, other) None of these Ask everyone y12_m01_q302 302. What percentage of your 2011 holiday budget did you spend on consumer electronics products/services? (Enter a percentage from 0% to 100%) ______% Don’t know Ask everyone y12_m01_q303_01 303. Does anyone in your household currently own or plan to purchase any of the following products/services (exclude products/services supplied through one’s job)? y12_m01_q303_02 Note - If you "Currently Own," also select one other option from “Plan to buy in the next 6 months,” “Plan to buy after the next 6 months” or “No plans to buy.” If you do not "Currently Own", select one option from “Plan to buy in the next 6 months,” “Plan to buy after the next 6 months” or “No plans to buy.” (Select one or two answers for each product/service) y12_m01_q303_03 PN: Allow respondents to choose Currently own and only ONE other response. If respondents select Currently own, they should be forced to also select one more option among the future purchase options. If currently own is not selected, only 1 option should be allowed. y12_m01_q303_04 PN: Repeat banner as necessary so it can be seen for all products in list. y12_m01_q303_05 PN: Randomize but always keep Computer – notebook or laptop (not a Netbook) AFTER Computer – Netbook (a small laptop designed for accessing the Internet and light computing) and always keep Mobile phone (not a smart phone) AFTER Smart phone (phone with computer-like features that…..browsing) y12_m01_q303_06 y12_ m01_ q303_ 07 Banner y12_m01_q303_08 Currently own y12_m01_q303_09 Plan to buy in the next 6 months y12_m01_q303_10 Plan to buy after the next 6 months y12_m01_q303_11 No plans to buy y12_m01_q303_12 y12_m01_q303_13 Stubs y12_m01_q303_14 Blu-Ray disc player y12_m 01_q 303_ 15 CtComputer – dktdesktop y12_m01_q303_16 Computer – Netbook (a small laptop designed for accessing the Internet and light computing) y12_m01_q303_17 Computer – notebook or laptop (not a Netbook) y12_m01_q303_18 Apple iPad y12_m01_q303_19 Other tablet computer (Nook Color, Kindle Fire, Motorola Xoom, etc.) y12_m01_q303_20 Digital camcorder y12_m01_q303_21 Digital camera yy_12_m01 _q__q303_22 Music CDs (()not blank CDs) y12_m01_q303_23 DVD or Blu-ray movies y12_m01_q303_24 DVD player 49 RFIS Home y12_m01_q303_25 GPS (global positioning system) High definition television (or High-definition Ready TV) 3-D TV Home local area network (e.g., wireless home network) Smart phone (phone with computer-like features that requires a data package to enable e- mailing, messaging, and Internet browsing) Mobile phone (not a smart phone) MP3 player (e.g., iPod, other digital music players) Speakers, audio docking station or other audio/video accessory for an MP3 player (e.g., iPod) Personal video recorder (e.g., ReplayTV, TIVO) Printer – black and white, color and/or all-in-one printer (printer, copier, scanner) Video game system – console (e.g., PlayStation 3, Xbox360, Wii) Video game system – portable (e.g., Nintendo DS, PSP) Video games/video game system accessories e-Reader (Black and white Kindle or Nook, Sony Reader, other) Ask if Q303=Plan to buy in next 6 months OR Plan to buy after next 6 months for any product/service y12_m01_q304 304. Are you more likely to make your next consumer electronics purchase in a store or online? (Select one) Definitely will purchase online Probably will purchase online Probably will purchase in a store Definitely will purchase in a store Don’t know Ask if Q304=definitely/probably will purchase online y12_m01_q305 305. Why are you more likely to make your next consumer electronics purchase online rather than at a store? (Select all that apply) Randomize There is a broader selection of consumer electronics from which to choose online I can order the product online and pick it up at a store I prefer to shop for consumer electronics online The prices for the product(s) I want are better online I can get free shipping for the product(s) I want The product information online is better than in stores Sales associates in stores aren’t particularly helpful It’s easier to compare products online It’s more likely that the product(s) I want are in stock and available online Other (specify) 50 RFIS Home Ask if Q304=definitely/prQ304=definitely/probablyobably will purcpurchasehase in store y12_m01_q306 306. Why are you more likely to make your next consumer electronics purchase at a store rather than online? (Select all that apply) Stub Ask everyone y12_m01_q307 307. Please indicate if you or another member of your household shopped at Amazon.com for consumer electronics (whether or not you made a purchase) in the past 12 months. (Select all that apply for each) Myself Another member of the household Don’t know/Not sure [mutually exclusive] Ask if Q307=myself y12_m01_q308_01 308. Which of the following types of consumer electronics products did you shop for and/or purchase at Amazon.com in the past 12 months? (Select all that apply for each) y12_m01_q308_02 PN: Randomize but always keep Computer – notebook or laptop (not a Netbook) AFTER Computer – Netbook (a small laptop designed for accessing the Internet and light computing) and always keep Mobile phone (not a smart phone) AFTER Smart phone (phone with computer-like features that…..browsing) Banner Shopped Amazon . com for this product Purchased this product on Amazon.com PN: if purchased, must also have shopped Stubs Blu-Ray disc player Computer – desktop Computer – Netbook (a small laptop designed for accessing the Internet and light computing) Computer – notebook or laptop (not a Netbook) Apple iPad Digital camcorder Digital camera DVD player GPS (global positioning system) High definition television (or High-definition Ready TV) 3-D TV Smart phone (phone with computer-like features that requires a data package to enable e- mailing, messaging, and Internet browsing) Mobile phone (not a smart phone) MP3 player (e.g., iPod, other digital music players) Speak ers, au dio docki ng s ta tion or o ther audi o /v ideo accessory for an MP3 p layer (e.g., iPo d) Personal video recorder (e.g., ReplayTV, TIVO) Printer – black and white, color and/or all-in-one printer (printer, copier, scanner) Video game system – console (e.g., PlayStation 3, Xbox360, Wii) Video game system – portable (e.g., Nintendo DS, PSP) Video games/video game system accessories Kindle 51 None of these As k if Q308 ( purch ased) <> N one of th ese y12_m01_q309 309. You indicated that you had purchased the following consumer electronics products on Amazon.com during the past 12 months. Which did you purchase most recently? (Select one) PN: Pipe in responses selected in Q309 (purchased); if only one response selected for “purchased” in Q309, autopunch that response through Ask if Q308 (purchased) <> None of these y12_m01_q310_01 310. Thinking about your most recent consumer electronics purchase on Amazon.com, what other retailers did you shop before purchasing that product at Amazon.com? (Select all that apply ) y12_m01_q310_02 y12_m01_q310_03 Banner y12_m01_q310_04 Store Ask if Q310 = Best Buy store y12_m01_q311 311. You indicated that you also shopped at a Best Buy store before your most recent consumer electronics purchase at Amazon.com. Why did you purchase that product at Amazon.com instead of at Best Buy? (Select all that apply) Randomize Amazon had a better price The item was not in-stock at Best Buy Amazon had a better selection from which to choose Amazon had a better selection of brands I am a member of Amazon Prime Amazon gave me free shipping Amazon was a more convenient option Had gift card/gift certificate redeemable at Amazon Its online product reviews helped convince me to buy at Amazon Amazon’s product information was more helpful 52 Other (please specify) As k if Q310 = W al mart st ore 312. You indicated that you also shopped at a Walmart store before your most recent consumer electronics purchase at Amazon.com. Why did you y12_m01_q312 purchase that product at Amazon.com instead of at Walmart? (Select all that apply) Randomize Amazon had a better price The item was not in-stock at Walmart Amazon had a better selection from which to choose Amazon had a better selection of brands I am a member of Amazon Prime Amazon gave me free shipping Amazon was a more convenient option Had gift card/gift certificate redeemable at Amazon Its online product reviews helped convince me to buy at Amazon Amazon’s product information was more helpful Other (please specify) Ask everyone y12_m01_q313 313. The last time I shopped for a new consumer electronics product, I started my search at… (Select one) Stubs Ask everyone y12_m01_q312_01 314. Please indicate how strongly you “Agree” or “Disagree” with each of the following statements. (Select one for each) y12_m01_q312_02 y12_m01_q312_03 Banner y12_m01_q312_04 Strongly Agree Agree Neither Agree nor Disagree Disagree Strongly Disagree Don’t know Stubs AkAsk everyone 315. Please indicate if you or another member of your household purchased a mobile phone (including upgrading a phone) in the past 12 months. (Select all y12_m01_q315 that apply for each) Myself Another member of the household Don’t know/Not sure [mutually exclusive] Ask if Q315=myself 316. Was the phone you purchased in the past 12 months a smartphone (a mobile phone with computer-like features that requires a data package to enable y12_m01_q316 e-mailing, messaging, and Internet browsing)? (Select one) Yes No Don’t know/Not sure [mutually exclusive] Ask if Q315=myself 317. Thinkinggy about your most recent mobile ppphone purchase,,gy which of the following activities did you engage in pgprior to making that purchase? (Select all y12_m01_q317 that apply) Stubs None of these Ask if Q315=myself y12_m01_q318 318. Where did you make your most recent mobile phone purchase? (Select one) PN: Must select at least one response under each column Banner Store Stubs Ask if Q315=myself y12_m01_q319_01 319. Please rank the top 3 reasons you made your most recent mobile phone purchase at y12_m01_q319_02 y12_m01_q319_03 PN: Randomize y12_m01_q319_04 Bundled service offer Phone was free Special online deal on phone or services Short-term contract Free phone accessories Faster wireless network Cheappper or free data plan After-the-sale technical support Better price(s) for the item(s) I need Return policy Selection of products Convenient location Selection of brands Fun shopping experience Helpful/knowledgeable associates In-store product information Store image and reputation Other (please specify) 55 RFIS Home Ask everyone y12_m03_q320 320. Please select the statement that best describes your plans for gardening and landscaping around your home this spring. (Select one) Plan to spend a lot more on gardening and landscaping compared to last year Plan to spend a little more on gardening and landscaping compared to last year Plan to spend about the same amount on gardening and landscaping compared to last year Plan to spend a little less on gardening and landscaping compared to last year Plan to spend a lot less on gardening and landscaping compared to last year Ask everyone y12_ m03_ q321 321. Please select the statement that best describes your plans for home improvement projects this spring. (Select one) Plan to spend a lot more on home improvement compared to last year Plan to spend a little more on home improvement compared to last year Plan to spend about the same amount on home improvement compared to last year Plan to spend a little less on home improvement compared to last year Plan to spend a lot less on home improvement compared to last year 56 RFIS Food, Drug, Mass Ask if Q400 <> Some other retailer not listed here y11_m02_q301 301. Still thinking about your most recent grocery shopping trip to this same retailer, which of these things, if any, did you do to prepare for your trip before you went shopping? (Select all that apply) Randomize Made a handwritten shopping list Made a shopping list on the retailer’s Web site Looked at printed store circular/ad for this retailer Looked at printed store circulars/ad for other retailer(s) Looked at online circular/weekly ad for this retailer Looked at online circulars/weekly ads for other retailer(s) Loaded electronic coupons onto my frequent shopper card for this retailer Looked at a record of my shopping history at this retailer online Looked at retailer’s Facebook page Looked at retailer’s Twitter feed Selected pppaper/ printed cou pons to take with me on shoppgpping tri p Searched for coupons online Other (specify) Ask everyone y11_m02_q302_01 302. Now thinking about grocery shopping in general, please indicate how frequently you do each of these things in preparation for a grocery shopping trip? (Select one for each) y11_ m02_ q302_ 02 y11_m02_q302_03 Banner y11_m02_q302_04 All of the time y11_m02_q302_05 Most of the time y11_m02_q302_06 Some of the time y11_m02_q302_07 Rarely or never y11_m02_q302_08 y11_m02_q302_09 Stubs Ask everyone y11_m02_q303 303. What percent of your household’s groceries are purchased at Walmart or Walmart Supercenter? If none, enter 0. (Type in a whole number) ____% Ask everyone y11_m02_q304_01 304. What one retailer do you consider to be your primary store for: y11_ m02_ q304_ 02 · Perishable/fresh groceries (fresh fruit and vegetables, vegetables, meat, chicken, fresh bakery and deli items, etc.)? · Dry/canned/boxed groceries (canned soup, cereal, baking supplies, jarred sauces, salad dressings, condiments, etc.)? (Select one for each) Banner Primary store for perishable/fresh groceries Primary store for dry/canned/boxed groceries Stub Same list as Q6 (main questionnaire) questionnaire) for food/groceries Ask if Q304 response for primary retailer for perishable/fresh groceries <> response for primary retailer for dry/canned/boxed groceries y11_m02_q305 305. What are the reasons that your primary store for perishable/fresh groceries is not the same as your primary store for dry/canned/boxed groceries? (Please be as specific as possible) Open ended question Ask everyone y11_ m02_ q306 306. In a typical month, how many different stores do you shop for groceries , other household essentials , and health and beauty care products? (Select one) One Two Three Four Five or more Ask if 306 <> One y11_m02_q307 307. Select the reasons why you don’t do all your shopping for groceries, other household essentials, and health and beauty care products at one the same store? (Select all that apply.) Randomize Have a store I shop to get the lowest prices on canned/dry and other non-perishable groceries Have a store I shop to get the highest quality/freshest produce, meat, and other perishable groceries To get unique items not available anywhere else To get brands not available anywhere else Shop whatever store(s) has best advertised deals/prices Do most of my shopping for household cleaning and paper products at a different store than where I shop for food groceries Do most of my shopping for health care products at a different store than where I shop for food groceries Do most of my shopping for beauty and personal care products at a different store than where I shop for food groceries Shop more than one store to maximize savings/benefits of frequent shopper/loyalty programs Shop different stores depending on the main purpose for the trip—e.g., stocking up vs. filling in Shop different stores for perishable and non-perishable groceries 58 Other (specify) Ask everyone y11_m02_q308 308. In the past month, what kinds of food shopping have you done? (Select all that apply) “Stock-up” trips where you bought the majority of your groceries for at least the next several days and bought from several grocery categories (for example: meat, produce, dairy, canned and dry groceries, snack foods, household cleaning and paper products, etc.) “Fill-in” trips where you bought one or a few grocery items to use in the next day or two. “Immediate consumption” trippygs where you bought food or a snack item to eat immediately. None of these Ask if Q308 <> none of these y11_m02_q309_01 309. Now thinking about just the past week, how many food shopping trips did you make where the primary purpose was “stock-up,” “fill-in,” and “immediate consumption”? (Type in a whole number for each type of trip) y11_m02_q309_02 y11_m02_q309_03 Number of “Stock-up" trips where you bought the majority of your groceries for at least the next several days and bought from several grocery categories (for example: meat, produce, daidairy,ry, canned and dry groceries, snack foods, household cleaning and paper products, etc.) _____ Ask everyone y11_ m02_ q310_ 01 310. Please indicate how strongly you “Agree” or “Disagree” with each of the following statements. (Select one for each) y11_m02_q310_02 Banner y11_m02_q310_03 Strongly Agree y11_m02_q310_04 Agree y11_m02_q310_05 Neither Agree nor Disagree y11_m02_q310_06 Disagree y11_m02_q310_07 Strongly Disagree y11_m02_q310_08 y11_m02_q310_09 Stub Randomize I like bargain-hunting for the best price when food shopping I want to get in and out fast when food shopping I like browsing and taking my time when food shopping I will go out of my way to shop at a food retailer that has a large selection of take-home/prepared meals It is important to me that the food retailer I shop at offer other services (e.g., banking, walk-in health clinic) It is important to me that the food retailer I shop carries all or almost all the grocery categories I buy It is important to me that I also can buy personal care (shampoo, toothpaste, etc.) at the food retailer I shop When it comes to shopping for groceries, other household essentials, and health and beauty care products, I have set routines It is important to me that the food retailer I shop offer incentives or rewards (e.g., frequent shopper/loyalty programs, special savings) 59 RFIS Food, Drug, Mass Ask if Q1.5 = Supermarket past 4 week shoppers y11_m02_q311 311. Which one of these best describes how you shop a supermarket on a typical trip? (Select one.) · Shop perimeter departments (i.e., e.g., produce/bakery/deli/fresh meat/dairy) exclusively/almost exclusively · Primarily shop perimeter departments, but also shop some of the center store aisles (i.e., e.g., where canned/dry groceries, household products, chips, soft drinks, etc. are sold) · Shop center store aisles exclusively/almost exclusively · Primarilyyp shop center store aisles, but also shop some p erimeter de partments · Shop perimeter departments and center store aisles equally · Other Ask if Q1.5 = Supermarket past 4 week shoppers y11_m02_q312 312. Which one of these best describes how you shop the center store aisles of a supermarket (where canned/dry groceries, household products, chips, soft drinks, etc. are sold) on a typical trip? (Select one.) ·Go uppyy and down every/almost every center store aisle · Only go in select center store aisles to get specific things you I need · Rarely/never go in center store aisles; primarily stick to perimeter departments · Other Ask if Q1.1 = Walmart Supercenter past 4 week shoppers y11_m02_q313 313. Which one of these best describes how you shop the grocery department of a Walmart Supercenter on a typical trip? (Select one.) · Shop perimeter departments (i.e., e.g., produce/bakery/deli/fresh meat/dairy) exclusively/almost exclusively · Primarily shop perimeter departments, but also shop some of the center store aisles (e.g., i.e., where canned/dry groceries, household products, chips, soft drinks, etc. are sold) · Shop center store aisles exclusively/almost exclusively · Primarily shop center store aisles, but also shop some perimeter departments · Shop perimeter departments and center store aisles equally · Other · Don’t shoppg the grocer ypy department of a su percenter Ask if Q313 <> Don’t shop the grocery department of a supercenter y11_m02_q314 314. Which one of these best describes how you shop the center store aisles of a Walmart Supercenter (where canned/dry groceries, household products, chips, soft drinks, etc. are sold) on a typical trip? (Select one) · Go up and down every/almost every center store aisle · Only go in select center store aisles to get specific things you I need · Rarelyyg/never go in center store aisles;py; primarily stick to perimeter de partments · Other 60 RFIS Food, Drug, Mass Ask everyone y11_m02_q315 315. Compared to this time last year how do you feel about the country’s overall economic outlook? (Select one) I am much more optimistic about the country’s economic outlook I am somewhat more optimistic about the country’s economic outlook I am just as optimistic about the country’s economic outlook I am somewhat less optimistic about the country’s economic outlook I am much less oppytimistic about the country’s economic outlook Ask everyone y11_m02_q316 316. To what extent have your grocery/food shopping and spending behaviors changed during the past year? (Select one) Significantly Somewhat A little bit Not at all Ask if Q316 <>Not at all y11_m02_q317 317. In the past year, in what ways have the types of grocery and household products that you buy changed? (Select all that apply) PN: Respondents can pick one or the other of the following statements but NOT both: Buyyging less ex pensive versions of products on my sho ppgpping list than those I normally bu y Buying more expensive versions of products on my shopping list than those I normally buy Buying fewer gourmet and specialty products Buying more gourmet and specialty products Randomize Buyyging more private brand or store brand products Buying more national brand products Buying less expensive versions of products on my shopping list than those I normally buy Buying more expensive versions of products on my shopping list than those I normally buy Buying fewer gourmet and specialty products Buying more gourmet and specialty products Buying fewer prepared foods at the grocery store Buying products to cook more from scratch Buyyging more canned and frozen fruits and vegetables instead of fresh produce Buying less expensive meats (e.g., ground beef, chicken thighs) instead of more expensive cuts (e.g., sirloin, chicken breasts) Buying more natural or organic products Buying more healthy food options I am not changing the types of grocery and household products that I buy in any of these ways Ask if Q316 <>Not at all y11_m02_q318 318. In the past year, in what ways has your spending on food and household items changed? (Select all that apply) PN: Respondents can pick one or the other of the following statements but NOT both: Eating out at restaurants less frequently or eating out at less expensive restaurants Eating out at restaurants more frequently or eating out at more expensive restaurants Spending less overall on food and other household essentials Spending more overall on food and other household essentials Buying fewer items on impulse Buying more items on impulse Cutting back on everyday indulgences such as specialty coffee drinks Sppgending more on ever yygyday indulgence such as s pypecialty coffee drinks Randomize Eating out at restaurants less frequently or eating out at less expensive restaurants Eating out at restaurants more frequently or eating out at more expensive restaurants Spending less overall on food and other household essentials Spending more overall on food and other household essentials Not stocking up but just replenishing needed items from week-to-week Stickingggyg to a firm grocery budget Sticking more to buying only items on my grocery list Buying fewer items on impulse Buying more items on impulse Cutting back on everyday indulgences such as specialty coffee drinks Spending more on everyday indulgences such as specialty coffee drinks I am not changing my spending on food and household items in any of these ways Ask if Q316 <>Not at all y11_m02_q319 319. In the past year, in what ways have you changed where you shop for groceries and household items? (Select all that apply) Randomize Shopping at different store formats/retailers for groceries and other household essentials Shopping around to “cherry pick” the best deals from different stores Consolidating my spending at stores that I think offer the best value overall Shopping at stores again that I had stopped shopping when I was trying to spend less Shopping at stores specifically to earn fuel discounts (points, incentives, etc.) Shopping more at stores that offer shopper loyalty discounts or other incentives Shopping online more for groceries and household items I am not changing where I shop for groceries and household items in any of these ways Ask everyone y11_m05_q300 300. What percent of your household’s groceries are purchased at Walmart or Walmart Supercenter? If none, enter 0. (Type in a whole number.) Ask everyone y11_m05_q301_01 301. Compared to this time a year ago, are you shopping these store formats and retailers more often, about the same, or less often? (Select one for each.) y11_m 05_q 301_ 02 y11_m05_q301_03 Banner y11_m05_q301_04 Shopping more often compared to a year ago y11_m05_q301_05 Shopping about the same compared to a year ago y11_m05_q301_06 Shopping less often compared to a year ago y11_m05_q301_07 Do not shop this retailer/type of store y11_m05_q301_08 y11_ m05_ q301_ 09 Stubs (randomize groups AND retailers within groups, but keep specified groups together) y11_m05_q301_10 Group 1 y11_m05_q301_11 Walmart or Walmart Supercenter y11_m05_q301_12 Target or SuperTarget y11_m05_q301_13 BJ’s Wholesale Club y11_m05_q301_14 Costco y11_m05_q301_15 Sam’s Club y11_m05_q301_16 Amazon.com y11_m05_q301_17 Group 2 y11_m05_q301_18 CVS/pharmacy y11_m05_q301_19 Walgreens y11_m05_q301_20 Group 3 Dollar General Family Dollar Other dollar store (e.g., 99¢ Only, Dollar Tree, etc.) Ask if Q301=less often for Walmart or Walmart Supercenter y11_m05_q302 302. You indicated that you are shopping at Walmart or Walmart Supercenter less often than you were a year ago. At which retailers, if any, are you now shopping more because you are shopping less at Walmart/Walmart Supercenter? (Select all that apply) Stubs (randomize groups AND retailers within groups, but keep specified groups together) Group 1 Target or SuperTarget BJ’s Wholesale Club Costco Sam’s Club Amazon.com Group 2 CVS/pharmacy Walgreens Group 3 Dollar General Family Dollar Other dollar store (e.g., 99¢ Only, Dollar Tree, etc.) Ask if Q1.1 (main survey) = any Target response y11_m05_q303 303. Do you currently have a Target REDcard? (Select one) Yes No Ask if Q1.1 (main survey) = any Target response y11_m05_q304 304. Have you applied for a Target REDcard because of the 5% rewards program (where Target offers 5% off all purchases made when using its REDcard)? (Select one) Yes No 64 RFIS Food, Drug, Mass Ask if Q303=Yes or Q304=Yes y11_m05_q305 305. Has Target’s new 5% savings offer when using the REDcard caused you to shop at Target/SuperTarget more often, less often, or has it not changed how often you shop there? (Select one) Caused me to shop at Target/SuperTarget more often Caused me to shop at Target/SuperTarget less often Has not caused me to change how often I shop at Target/SuperTarget Ask if Q303=Yes or Q304=Yes y11_m05_q306 306. Would you say that you are buying more, fewer, or about the same number of items on your trips to Target/SuperTarget as a result of the 5% savings offer when using the REDcard? (Select one) Buying more items per trip at Target/SuperTarget Buying fewer items per trip at Target/SuperTarget Have not changed the number of items I buy per trip at Target/SuperTarget Ask if Q306=Buying more items per trip at Target/SuperTarget y11_m05_q307 307. You indicated that you are buying more items per trip at Target/SuperTarget because of the 5% savings offer. In general, what types of items are you adding to your basket or buying more of now because of the 5% savings offer? (Select all that apply) Randomize Basic grocery items such as bread, milk, canned goods, snacks, carbonated beverages, etc. Special grocery items such as specialty cookies, gourmet items, etc. Household essentials such as paper products and cleaning products Color cosmetics Personal care products such as soap, shampoo, etc. Over-the-counter medications Consumer electronics products such as digital cameras, mp3 players, etc. Toys/dolls/games (not video games) Apparel Shoes Jewelry or accessories such as handbags, scarves, etc. Home textiles such as sheets, towels, curtains, etc. Home décor items Small kitchen or personal appliances CDs/DVDs/books Other (specify) 65 RFIS Food, Drug, Mass Ask everyone y11_m05_q038 308. Which of the following stores have you visited in the past 3 months—whether or not you bought anything? (Select all that apply) DO NOT RANDOMIZE Walmart Supercenter Walmart discount store (NOT a Supercenter with the full grocery offer) SuperTarget Target general merchandise store (NOT a SuperTarget with the full grocery offer) None/don’t know PN: For Q309-Q313, roll up retailers in Q308 to Walmart/Walmart Supercenter and Target/SuperTarget. Repeat Q309-Q313 for each roll-up selected in Q308. Underline and bold piped in retailers. Ask if Q308 <> N one/d on’t k now y11_m05_q309_01 309. How many times have you shopped at Don’t know Ask if Q308 <> None/don’ t know y11_m05_q310_01 310. What was the main reason for your last visit to Ask if Q308 <> None/don’t know PN: VALIDATION – IF PUCHASED FROM DEPARTMENT, MUST HAVE SHOPPED DEPARTMENT; IF NONE TO SHOPPED, THEN PURCHASED MUST BE NONE 311. Now thinking about your last visit to 66 RFIS Food, Drug, Mass y11_ m05_ q311_ 04 FORMAT AS GRID Shopped department on last visit Purchased from department on last visit [Randomize] Housewares (cookware, tableware, small housewares, storage containers, etc.) Small appliances (small kitchen appliances, small personal appliances, vacuums, etc.) Home furnishings (home accent pieces, lamps, rugs, furniture, etc.) Fabric and crafts Home textiles (bath towels, bedroom sheets/pillows, dishtowels, placemats, etc.) Baby food and supplies (disposable diapers, baby wipes, baby lotion, etc.) Infants and toddlers clothing Men’s clothing Boys clothing Girls clothing Women’s wear/plus-size clothing Ladies wear/misses-size clothing Teen girls/juniors-size clothing Teen boys/young men’s clothing Shoes Costume jewelry/accessories (belts, handbags, wallets, scarves, hats, etc.) Sporting goods Electronics (cell phones, cameras, televisions, DVD players, MP3 players, etc.) DVDs Computer/video games Office supplies Toys Seasonal (holiday items, etc.) Automotive supplies Hardware/paint (tools, hardware, plumbing supplies, paint, etc.) Lawn & garden (tools, supplies, fertilizer, seeds and plants, etc.) Skin care, hair care and personal care (deodorant, razors, bath soap, toothpaste, etc.) Prescription drugs Over-the-counter medication and vitamins and nutritional supplements Cosmetics/fragrances Pet food and supplies Household cleaning products Household paper products Candy/gum Cigarettes/tobacco and tobacco supplies Dry/canned non-perishable food Fresh foods (produce, meat, deli, dairy, bakery) Frozen foods Alcoholic beverages (beer, wine, liquor) Other Ask if Q308 <> None/don’t know 312. How much did you spend during your last trip to < pipe in store response from Q308>? (Enter a number rounded to the nearest dollar. If you did y11_m05_q312_01 not make a purchase, please enter "0".) Don’t know Ask if q312 > 0 313. How much did you spend on groceries (food and other household essentials, e.g., cleaning supplies, paper products, pet food) during your last trip to < pipe in store response from Q308>? (Enter a number rounded to the nearest dollar. If you did not make a purchase of groceries or other household y11_m05_q313_01 essentials, please enter "0".) Don’t know Ask if: Q1.1= selected more than one of the following retailers: Dollar General, Family Dollar, Fred’s, Other small-size value dollar stores, Dollar Tree, 99¢ Only, or Big Lots past 4 week shoppers y11_m05_q314 314. Which retailer did you visit on your most recent trip to a dollar store? (Select one) PN: insert small-format value retailers select in Q1.1 (main survey); if only selected one retailer in Q1.1, auto-punch response Ask if: Q1.1= Dollar General, Family Dollar, Fred’s, Other small-size value dollar stores, Dollar Tree, 99¢ Only, or Big Lots past 4 week shoppers y11_m05_q315 315. Now thinking about your last trip to a dollar store or other small-format value store (e.g., Dollar General, Family Dollar, Dollar Tree, Big Lots, etc.), what were the primary reasons for that trip? (Select all that apply) DO NOT RANDOMIZE Planned shopping trip to stock up on food and other household essentials Planned “fill-in” trip, where I bought one or a few food or basic household items to use in the next day or two Planned shopping trip for general merchandise or other products, NOT food or household essentials Planned shopping trip to primarily treasure hunt and look for bargains Shopped on impulse with no particular purchase in mind Some other reason Ask if: Q1.1= Dollar General, Family Dollar, Fred’s, Other small-size value dollar stores, Dollar Tree, 99¢ Only, or Big Lots past 4 week shoppers 316. For each of the types of products listed below, do you consider dollar stores to be your primary store (i.e., where you usually buy that product) or your y11_m05_q316_01 secondary store (i.e., a place you occasionally buy that product between trips to other stores)? (Select one for each) y11_ m05_ q316_ 02 68 RFIS Food, Drug, Mass y11_m05_q316_03 Banner Dollar stores primary store for this product Dollar stores secondary store for this product Never buy this product at dollar stores Stubs (randomize) Infants and toddlers clothing Kids clothing Adult casual apparel (e.g., shirts, jeans, casual pants, etc.) Adult basic apparel (e.g., underwear, socks, undershirts, etc.) Home textiles (towels, table cloths, oven mitts, etc.) Boxed or canned food items Snack foods Candy/gum Soft drinks or other non-alcoholic beverages Beer and wine 69 RFIS Food, Drug, Mass Ask if: Q1.1= Dollar General, Family Dollar, Fred’s, Other small-size value dollar stores, Dollar Tree, 99¢ Only, or Big Lots past 4 week shoppers 317. There are many different reasons people shop at dollar stores. How important are each of the following factors in causing you to shop at dollar stores? y11_m05_q317_01 (Select one for each) y11_m05_q317_02 y11_m05_q317_03 Banner y11_m05_q317_04 Very important y11_m05_q317_05 Somewhat important y11_m 05_q 317_ 06 NtNot a t a llill impor tan t y11_m05_q317_07 y11_m05_q317_08 Stubs (randomize) y11_m05_q317_09 There are individual items that I can get for less money at the dollar store than at other stores y11_m05_q317_10 For the overall basket of things I buy, the dollar store is less expensive than other stores The dollar store is conveniently located near my home, work, or other stores I shop I am able to get in and out quickly when I shop at the dollar store The limited assortment of merchandise available at the dollar store makes me less temppygyted to buy things I don’t really need The dollar store has a friendly neighborhood atmosphere The dollar store is easier to shop I like the “thrill of the hunt” of shopping at the dollar store The dollar store offers a wide variety of national brands The dollar store provides the best shopping option for me given my personal economic situation Ask everyone y11_ m05_ q318_ 01 318. Which of the following brands have you seen or purchased at the following retailers? (Select all that apply for each) y11_m05_q318_02 70 RFIS Food, Drug, Mass y11_m05_q318_03 Banner Have seen brand Have purchased brand Have not seen or purchased brand Stubs (randomize) Walmart/Walmart Supercenter Great Value Equate Sam’s Choice Marketside World Table Ol’ Roy Tt/STtTarget/SuperTarget up & up Market Pantry Archer Farms Sutton & Dodge Boots & Barkley Choxie DllGDollar General Clover Valley DG Everyday DG Guarantee DG Value EverPet Family Dollar Family Dollar brand Family Gourmet 71 RFIS Food, Drug, Mass Ask if Q5 (main survey) <> $0 y11_m05_q319 319. Earlier you indicated that you spent the most on groceries at Very Often Often Somewhat Often Not Very Often Never Ask if Q319 <> Never y11_m05_q320 320. In the next few months, how likely are you to do any of these things related to buying private/store brands? (Select one response for each) Banner: Very likely Somewhat likely Not at all likely Stub 72 RFIS Food, Drug, Mass PN: Select one response selected in Q300 to insert into Q301; select response with lowest incidence rate to insert Ask if Q1.1 (main survey) = Walmart or Walmart Supercenter y11_m06_q302 302. Earlier you indicated that you shopped at Walmart or Walmart Supercenter during the past 4 weeks. Have you noticed an increase in the number of products available at Walmart or Walmart Supercenter during recent months? (Select one) Yes No Ask if Q302=Yes y11_m06_q303 303. Is the increase in products available at Walmart or Walmart Supercenter for the better or for the worse in your opinion? (Select one) For the better For the worse Ask if Q302=Yes y11_m 06_q 304 304. Has the increase in the num ber o f pro duc ts ava ila ble a t Wa lmar t/Wa lmar t S upercent er caused you t o sh op there more o ften, less often, or h as it not ch ange d how often you shop at Walmart/Walmart Supercenter? (Select one) Caused me to shop at Walmart/Walmart Supercenter more often Caused me to shop at Walmart/Walmart Supercenter less often Has not caused me to change how often I shop at Walmart/Walmart Supercenter Ask if Q302=Yes y11_m06_q305 305. Has the increase in the number of products available at Walmart/Walmart Supercenter caused you to buy more items, fewer items, or has it not changed the number of items you buy on your shopping trips to Walmart/Walmart Supercenter? (Select one) Buying more items per trip at Walmart/Walmart Supercenter Buying fewer items per trip at Walmart/Walmart Supercenter Have not changed the number of items I buy per trip at Walmart/Walmart Supercenter Ask if Q1.1 (main survey) = Walmart or Walmart Supercenter y11_m06_q306 306. Would you say the value (price for the quality) offered at Walmart is better, worse, or the same as it was a year ago? (Select one) Value at Walmart better than it was a year ago Value at Walmart the same as it was a year ago Value at Walmart worse than it was a year ago Researched products I later bought at a Target store Other ((pspecif y) 73 RFIS Food, Drug, Mass Ask everyone y11_m06_q307 307. Have you visited Target.com during the past 3 months? (Select one) Yes No Ask if 307=yes y11_ m06_ q308 308. How have you used Target.com during the past 3 months? (Select all that apply) Randomize Made a purchase Searched for gift ideas Created/managed a baby registry Created/managed a wedding registry Purchased a gift from a baby registry Purchased a gift from a w edding registrregistry Read reviews of products Checked in-store availability of item Uploaded photos to have prints made in-store Looked at the weekly ad Accessed Target.com on my mobile device Made a purchase on Target.com from my mobile device Requested a prescription refill Viewe d/pr inte d coupons from T arget.com Reviewed a product Browsed products with no specific purchase in mind Researched products I was considering buying at a Target store Researched products I later bought at a Target store Other (specify) 74 RFIS Food, Drug, Mass y11_m08_q304_11 The regular prices of grocery items at drug stores are higher than other places the products are available The specials/sales prices of grocery items at drug stores usually represent a good value Grocery items at drug stores are not as good quality as other places the products are available I would buy more grocery items at drug stores if there was more variety available I use the drug store to purchase fill-in grocery items between trips to the grocery store If I buy grocery items at the drug store, it is usually an impulse purchase I only buy grocery items at the drug store when they are on sale or I have a coupon When shopping for grocery items, the drug store is a good alternative to a supermarket I only buy the most basic grocery items (e.g., milk) at the drug store I would buy more grocery items at the drug store if there were more fresh or healthy options available I pay close attention to price when deciding whether or not to purchase a grocery item at the drug store Ask if Q302 = selected more than one retailer 305. Earlier you indicated that you had shopped at more than one drug store retailer during the past six months. For what reasons do you shop at more than one drug y11_m08_q305 store? (Select all that apply) Stubs (randomize) Shop whatever drug store is convenient at the time Shop different drug stores depending on what items each has on sale Shop different drug stores for different products/purposes (i.e., e.g., one store for prescriptions and another for fill-in grocery items) I have prescriptions filled at multiple drug stores I have moved all my prescriptions from one drug store to another in the past six months Shop different drug stores to take advantage of multiple frequent shopper or rewards programs Drug stores are all basically the same; shopping one is just like shopping another Shop different drug stores depending on their hours of operation I like the private label products available at multiple drug stores Other; specify Ask if Q302 = ONLY one response and <> Have not shopped any of these retailers in the past 6 months 306. Earlier you indicated that you had shopped at only one drug store retailer during the past six months. For what reasons do you shop only that retailer? (Select all y11_m08_q306 that apply) Stubs (randomize) This is the only drug store that is conveniently located to me Frequent shopper/rewards program Pharmacist/staff familiar with my health care needs Pleasant shopping experience I have all my prescriptions filled at one drug store, so only shop there This store offers the best overall value compared to other drug stores Better able to one-stop shop at this drug store as opposed to others Wider selection of products and brands that I like I like the private label products available at this store This store offers additional services (drive-through, in-store clinic, etc.) that I like Other; specify 76 RFIS Food, Drug, Mass Ask if Q316 = Yes y11_m08_q317 317. For what reason(s) did you decide to discontinue your club membership? (Select all that apply) Stubs (randomize) Savings did not offset price of membership No longer had a need to shop at club/buy in bulk Dissatisfied with quality of products offered at club Shopping club was not convenient Too many items in the store to tempt me to buy things I didn’t need Dissatisfied with the quantity of products offered at club I was able to purchase the items I had been purchasing at the club at another retailer Other (specify) Ask if Q316 = No y11_m08_q318 318. What would prompt you to join a warehouse club? (Select all that apply) Stubs (randomize) Free trial membership offer Reduced rate for membership Club store opened in a location that was convenient for me to shop Coupons and special offers for new members Availability of club services in conjunction with membership (e.g., gas rewards, home/health insurance programs, club credit cards) Ability to easily share my membership with other members of my family Other (specify) 77 RFIS Food, Drug, Mass Ask e v ery one y11_m10_q316_01 316. How often do you shop at each of the following store types, whether or not you buy anything? (Select one for each store type) y11_m10_q316_02 y11_m10_q316_03 Banner y11_m10_q316_04 Daily y11_m10_q316_05 More than once a week, but not daily y11_m10_q316_06 Weekly y11_m10_q316_07 One to three times a month y11_m10_q316_08 Less than once a month y11_m10_q316_09 Never y11_m10_q316_10 y11_m10_q316_11 DO NOT RANDOMIZE y11_m10_q316_12 Walmart Supercenter (contains a full supermarket) y11_m10_q316_13 Walmart discount store (not a Walmart Supercenter) y11_m 10_q 316_ 14 Super Targe t(t (cont tiains a f fllull supermar kt)ket) y11_m10_q316_15 Target general merchandise store (not a SuperTarget) y11_m10_q316_16 Kmart, Big Kmart, or Super Kmart Center y11_m10_q316_17 Membership warehouse clubs (e.g., Costco, Sam’s Club, BJ’s) y11_m10_q316_18 Drug store (e.g., Walgreens, CVS, Rite Aid, etc.) y11_m10_q316_19 Dollar store (e.g., Dollar General, Family Dollar, Dollar Tree, 99¢ Only, Big Lots, etc.) y11_m10_q316_20 Convenience store – gasoline purchase y11_ m10_ q316_ 21 Convenience store – in-store merchandise purchase Specialty food store/neighborhood market (e.g., Trader Joe’s, The Fresh Market, Fresh & Easy, etc.) Health/natural foods supermarket (e.g., Whole Foods) Cut-price/warehouse supermarket (e.g., Save-A-Lot, ALDI, Cub Food, Food 4 Less, SaveRite) Other conventional supermarket (e.g., Kroger, Albertsons, Safeway, etc.) 78 RFIS Food, Drug, Mass Ask everyone 300. Which of the following best describes the number of different retailers you shop for groceries, household essentials, and health and beauty care products, y11_m11_q300 compared with this time a year ago? (Select one) I shop at more retailers for these products compared to a year ago I shop at fewer retailers for these products compared to a year ago I shop at about the same number of retailers for these products compared to a year ago Ask if Q300=Shopping at fewer retailers compared with a year ago 301. You indicated that you are shopping at fewer retailers for groceries, household essentials, and health and beauty care products than you were a year ago. y11_m11_q301 Which retailers have you stopped shopping, and why? (Type in your response) Ask everyone 302. What percent of your household’s groceries are purchased at Walmart or Walmart Supercenter? If none, enter 0. (Type in a whole number) ____% y11_m11_q303 Ask everyone 303. Did you purchase gasoline in the past 4 weeks? (Select one) Yes No Ask if Q303=yes y11_m11_q304 304. At which type of store did you buy gasoline most often in the past 4 weeks? (Select one) [Randomize] Gas pumps at gas stations with NO food mart or convenience store Gas pumps at gas stations or convenience stores with a food mart Gas pumps at supermarkets or stores associated with a supermarket (like Kroger Fuel Center, Safeway Fuel Station, etc.) Gas pumps at supercenters or stores associated with a supercenter (like Walmart’s Murphy USA, Fred Meyer Fuel Center, Meijer fuel center, etc.) Gas pumps at Costco, BJ’s or Sam’s Club None of these 79 RFIS Food, Drug, Mass Ask everyone y11_m11_q305 305. What was the primary reason for your most recent trip to a convenience store or gas station with a food mart? (Select one) Randomize To buy gasoline To buy cigarettes/tobacco To buy beer/wine/alcohol Ask if Q305 <> I never shop at convenience stores or gas stations with food marts y11_m11_q306 306. Which of the following types of products did you purchase on your most recent trip to a convenience store or gas station with a food mart? (Select all that apply) Randomize Gasoline Cigarettes/tobacco Beer/wine/alcohol 80 RFIS Food, Drug, Mass Ask if Q305 <> I never sh op at conven ience s tores or gas sta tions with foo d mar ts 307. How much did you spend just on gasoline on your last trip to a convenience store or gas station with a food mart? (Type in an amount; if you did not y11_m11_q307 purchase gasoline on your last trip, enter 0) $______ Ask if Q305 <> I never shop at convenience stores or gas stations with food marts PN: The amount entered in Q307 must be less than or equal to the amount entered in Q308. 308. How much did you spend in total (on gasoline plus in-store purchases) on your last trip to a convenience store or gas station with a food mart? (Type in an y11_m 11_q 308 amount) $______ Ask if Q305 <> I never shop at convenience stores or gas stations with food marts y11_m11_q309 309. Still thinking about your last trip to a convenience store or gas station with a food mart, what caused you to visit that particular store? (Select all that apply) Randomize Store was convenientlyyyy located “on my way” Store is conveniently located near my home Had the best price on gasoline I know this particular store is clean and pleasant to shop This store was offering a good price on a specific item I wanted to buy This store has a particular product that I like (e.g., iced tea, coffee, fountain drinks, hot prepared foods, etc.) Other (specify) Ask everyone 310. For each of the types of products listed below, do you cconsideronsider convenience stores to be your primary store (iei.e. e.g ., where you usually buy that product) or y11_m11_q310_01 your secondary store (i.e. e.g., a place you occasionally buy that product between trips to other stores)? (Select one for each) y11_m11_q310_02 y11_m11_q310_03 Banner Convenience stores primary store for this product Convenience stores secondary store for this product Never buy this product at convenience stores Stubs (randomize) Over-the-countdititer medications Personal care products (e.g., shampoo, body wash, deodorant, etc.) Baby supplies (e.g., diapers, wipes, formula, etc.) Dry/canned groceries (e.g., cereal, pasta sauce, canned fruits/vegetables, soups, spices, etc.) Frozen foods (e.g., ice cream, frozen dinners, etc.) Milk Salty or sweet snacks Candy/gum Beer/wine AkAsk everyone y11_m11_q311 311. Have you noticed an increase in food prices in recent months? (Select one) Food prices have increased a lot in recent months Food prices have increased somewhat in recent months Food prices have increased a little bit in recent months I have not noticed an increase in food prices Ask everyone y11_m039_312 312. What measures, if any, are you and other household members taking to offset rising food prices? (Select all that apply) Saving in other ways (specify) Ask everyone y11_ m11_ q313 313. What measures, if any, are you and other househhouseholdold members taking to manage your spending on health and personal care products?(? (Select all that apply) Saving in other ways (specify) AkAsk everyone y11_m11_q314 314. What measures, if any, are you and other household members taking to manage your spending on household cleaning and paper products? (Select all that apply) Saving in other ways (specify) Ask everyone y11_m11_q315 315. Have you used a retailer’s “price-match guarantee” (where some retailers promise to match the lower price of an identical product found at another retailer or store) in order to get a lower price for an item? (Select one) Yes No Ask if Q315=Yes y11_m11_q316 316. At which of the following retailers have you used a “price-match guarantee” to get a lower price for an item? (Select all that apply) Randomize Walmart/Walmart Supercenter Target/SuperTarget Best Buy Home Depot Lowe’s Sears Office supply retailer (e.g., Office Depot, Office Max, Staples) Supermarket (e.g., Kroger, Publix, Safeway, etc.) Other ( specif y) 83 RFIS Food, Drug, Mass Ask everyone y11_m11_q317_01 317. Please indicate the extent to which you agree or disagree with the following statements. (Select one for each) y11_m11_q317_02 y11_m11_q317_03 Banner y11_m11_q317_04 Agree strongly Agree Neither agree nor disagree Disagree Disagree strongly Stubs (randomize) It’s too much of a hassle to take advantage of retailers’ price-match guarantees If a retailer has a price match guarantee, I assume that their prices are good I usually shop around to make sure I’m getting the lowest price available on items I buy on a regular basis I don’t believe that a retailer will really fulfill its price-match guarantee, so I don’t bother Ask everyone y11_m11_q318_01 318. Which of the following retailers do you view as the “price leader” (e.g., the retailer that consistently offers the lowest prices) for the following types of items? (Select one) y11_m11_q318_02 y11_m11_q318_03 Banner 84 RFIS Food, Drug, Mass y11_ m11_ q318_ 04 Non-perishable food grocery items Fresh food (produce, meat, dairy, etc.) Household cleaning/paper products Health and beauty care products Randomize Walmart/Walmart Supercenter Target/SuperTarget S’ClbSam’s Club Costco CVS Walgreens Dollar General Family Dollar Amazon.com Acme (hide if geo region in (1, 3-4, 6-9) Albertsons (hide if geo region in (1-4, 6) Dillons/Dillons Marketplace (hide if geo region in (1-3, 5, 7, 6, 8, 9) Dominick’s (hide if geo region in (1,2,4, 5-9) Food Lion (hide if geo region in (1,3-4,7-9) Fry’s/Fry’s Marketplace (hide if geo region in (1-7, 9) Giant Eagle (hide if geo region in (1,4,6-9) Giant Foods hide if in geo region (1, 3-4, 6-9) H-E-B/H-E-B Plus/Central Market ((gg(hide if geo region in (1-6,8-9) Jewel/Jewel-Osco (hide if geo region in (1-2,5-9) King Soopers (hide if geo region in (1-7,9) Kroger/Kroger Marketplace/Kroger Fresh Fare (hide if geo region in (1-2,8-9) Publix (hide if geo region in (1-4,7-9) QFC (hide if geo region in (1-8) Ralphs (hide if geo region in (1-8) Randalls (hide if geo region in (1-6,8-9) Safeway hide if geo region in (1, 3, 6, 7) Shaw’s/Star Market (hide if geo region in (2-9) ShopRite (hide if geo region 3,4, 6-9) Smith’s Food and Drug/Smith’s Marketplace (hide if geo region in (1-7,9) Stop & Shop (hide if geo region in (3-9) Tom Thumb (hide if geo region in (1-6, 8-9) Vons (hide if geo region in (1-7) Winn-Dixie/Winn-Dixie Marketplace (hide if geo region in (1-4,8-9) Some other retailer 85 RFIS Food, Drug, Mass Ask everyone y12_m02_q300 300. What percent of your household’s groceries are purchased at Walmart or Walmart Supercenter? If none, enter 0. (Type in a whole number) ____% Ask if Q1.5 = Shopped ANY supermarket past 4 weeks y12_m02_q301 301. Which one of these best describes how you shop a supermarket on a typical trip? (Select one.) Shop peri met tder depart ment t(s (e.g., prod uce/b /bk/dli/fhakery/deli/fresh meat/d t/di)airy) excl lil/lusively/almost exc lillusively Primarily shop perimeter departments, but also shop some of the center store aisles (e.g., where canned/dry groceries, household products, chips, soft drinks, etc. are sold) Shop center store aisles exclusively/almost exclusively Primarily shop center store aisles, but also shop some perimeter departments Shop perimeter departments and center store aisles equally Other Ask if Q1 .5 = Shopped ANY Supermarket past 4 weeks y12_m02_q302 302. Which one of these best describes how you shop the center store aisles of a supermarket (where canned/dry groceries, household products, chips, soft drinks, etc. are sold) on a typical trip? (Select one.) Go up and down every/almost every center store aisle Only go in select center store aisles to get specific things I need Rarely/never go in center store aisles; primarily stick to perimeter departments Other AkAsk everyone y12_m02_q303_01 303. Thinking about grocery shopping in general, please indicate how frequently you do each of these things in preparation for a grocery shopping trip. (Select one for each) y12_m02_q303_02 y12_m02_q303_03 Banner y12_m02_q303_04 All of the time y12_m02_q303_05 Most of the time y12_m02_q303_06 Some of the time y12_ m02_q303_ 07 Rarely or never y12_m02_q303_08 y12_m02_q303_09 Stubs AkAsk everyone y12_m02_q307 307. Which one of the following retailers do you consider to be your primary grocery store (i.e., the store where you usually buy most of your groceries)? (Select one) PN: For grocery retailers, use same programming as in Q1.5 (pipe in based on geo region) Walmart/Walmart Supercenter Target/SuperTarget Dollar store (such as Dollar General or Family Dollar) Costco Sam’ ssClub Club A&P Acme Albertsons Dillons/Dillons Marketplace Dominick’s Food Lion Fry’s/Fry’s Marketplace Giant Eagle Giant Foods Hannaford Harris Teeter H-E-B/H-E-B Plus Hy-Vee Jewel/Jewel-Osco King Soopers Kroger/Kroger Marketplace/Kroger Fresh Fare Pathmark Publix QFC Ralphs Randalls Safeway Shaw’s/Star Market ShopRite Smith’s Food and Drug/Smith’s Marketplace Stater Brothers Stop & Shop Sweetbay Tom Thumb Vons Wegmans WinCo Foods Winn-Dixie/Winn-Dixie Marketplace Whole Foods Market Trader Joe’s ALDI Other (specify) 87 RFIS Food, Drug, Mass Ask everyone y12_m02_q308 308. How often do you shop at Daily 5-6 times per week 2-4 times per week Once a week 2-3 times a month Once a month Less often than once a month Ask everyone y12_m02_q09_01 309. Please indicate the extent to which you agree or disagree with the following statements about your primary grocery store. (Select one for each) y12_m02_q09_02 y12__ m02 q09_ 03 Banner y12_m02_q09_04 Strongly agree Agree Neither agree nor disagree Disagree Strongly disagree Stubs Ask everyone y12_m02_q310 310. Do you or anyone in your household adhere to any of the special diets listed below? (Select all that apply) Randomize Gluten-free Vegetarian Vegan Kosher Halal Low cholesterol/low fat Diet to manage diabetes Nut-free due to nut allergy Low sodium None of these 88 RFIS Food, Drug, Mass Ask if Q310 <> None of these y12_m02_q311_01 311. Does your primary grocery store offer a wide enough range of products that meet your special dietary needs? (Select one for each) y12_m02_q311_02 y12_m02_q311_03 Banner y12_m02_q311_04 Pipe in responses selected in Q310 y12_m02_q311_05 y12_m02_q311_06 Stubs y12_ m02_ q311_ 07 Yes: I am able to find a wide variety of products at my primary grocery store that meet my special dietary needs y12_m02_q311_08 Somewhat: I can find some products at my primary grocery store that meet my dietary needs, but I have to shop for those products at other stores, too y12_m02_q311_09 No: I have to go to a store other than my primary grocery store to buy products that meet my special dietary needs Ask if Q310 <> None of these y12_m02_q312 312. Have you changed where you do your grocery shopping because of your household’s special dietary needs? (Select one) Yes, I’ve shifted all or most of myyg grocer y sho ppin g to a store that better helps me meet my household’s dietary needs Yes, I’ve shifted some of my grocery shopping to a store that better helps me meet my household’s special dietary needs No, my household’s special dietary needs have not caused me to change where I shop for groceries Ask everyone y12_m02_q313 313. Earlier you indicated that Yes No Not sure Ask if Q313 <> Yes y12_m02_q314 314. For what reason(s) is Randomize Offers prices that are “low enough” on the items that matter most to me Store is pleasant to shop Store offers good customer service Store is conveniently located Higher-quality fresh produce and meat Store carries specific items that I can’t find elsewhere Store carries brands that I cannot find elsewhere Able to do all or most of my shopping at this one store Store is easy to shop (e.g., quick checkout, easy to get in and out quickly) Store has a good frequent shopper/loyalty card program Other (specify) Ask everyone y12_m02_q315 315. Which of the following types of programs or initiatives that promote a healthy lifestyle have you noticed at your primary grocery store? (Select all that apply) Randomize Wide selection of local food products Nutritional scoring system such as NuVal™ or Guiding Stars (where products are assigned a rating according to how nutritious they are) Nutritional labeling system such as Safeway’s Simple Nutrition or SuperValu’s Nutrition IQ (where products that fall into a certain category—e.g., Organic, low sodium, gluten-free, etc.—are clearly labeled) Healthy cooking demonstrations Sampling of healthy food products Special in-store events that showcase healthy options across the entire store Store makes healthy recipes available to shoppers Wide selection of organic products Prescription savings program In-store clinic for basic medical needs Vaccinations/flu shots available from the pharmacy Nutrition expert/dietician available in-store to answer questions Other (specify) Ask if Q315 <> None of these y12_m02_q316 316. Which of the following activities have you engaged in at your primary grocery store? (Select all that apply) Randomize Bought an item that was promoted as “local” Used a nutritional scoring system such as NuVal™ or Guiding Stars to decide which products to buy Used retailer’s nutritional labeling system to decide which products to buy Was prompted by a healthy cooking demonstration to buy a particular product Bought a product that was promoted as “healthy” after sampling it in the store Attended a special in-store event that promoted healthy options across the entire store Made a healthy recipe that I got from my primary grocery store Bought an organic food item that the store was promoting Participated in store’s prescriptions savings program Used an in-store medical clinic Received a vaccination/flu shot from the store’s pharmacy Consulted with a nutritional expert/dietician in the store Other 90 RFIS Food, Drug, Mass Ask everyone y12_m02_q317 317. To what extent does your primary grocery store help you make healthy choices for you and your family? (Select one) A lot A little Not very much Not at all Ask everyone y12_m02_q320 320. Which of the retailers listed below, if any, would you consider to be your primary drug store? (Select one) Randomize CVS Rite Aid Walgreens Ll/iddtdtLocal/independent drug store None of these/do not shop at drug stores Ask if Q320 <> None of these/do not shop at drug stores y12_m02_q321 321. Which of the following types of programs or initiatives that promote a healthy lifestyle have you noticed at your primary drug store? (Select all that apply) Randomize Special in-store events that showcase healthy options across the entire store Nu tr itiona l la be ling sys tem tha t c lear ly in dica tes pro duc ts tha t fa ll in to a par ticu lar ca tegory (e.g., g lu ten-filfree, organic, low sodium, e tc. ) Prescription savings program In-store clinic for basic medical needs Vaccinations/flu shots available in store Programs that reward exercise/physical activity (e.g., earn store rewards/coupons for walking more) In-store signage that encourages you to interact with the pharmacist In-store signage that educates shoppers about health and wellness topics More fresh foods available in the drug store Mtl/ifdilblithdtMore natural/organic foods available in the drug store More gluten-free foods available in the drug store Programs/information that help shoppers manage chronic/ongoing conditions (e.g., diabetes, high blood pressure, etc.) Pharmacists available for counseling/advice Other (specify) Ask if Q320<> None of these/do not shop at drug stores y12_m 02_q 322 322. To wh a t ex tent d oes your primary d rug st ore h e lp you ma ke health y c ho ices for you an d your fam ily ? (Sel ect one ) A lot A little Not very much Not at all 91 RFIS Food, Drug, Mass Ask everyone y12_m02_q323_01 323. Considering all the ways a retailer could help shoppers manage their health and wellness (e.g., providing a lot of healthy food options, having a helpful, knowledgeable pharmacist on staff, or offering advice to help shoppers make healthy decisions), on a scale from 1 to 5, where “1” means “This retailer does not help me manage my health and wellness at all” and “5” means “I consider this retailer a trusted partner in managing my overall health and wellness,” to what extent do you view the following retailers as a partner when it comes to helping you manage your overall health and wellness? (Select one for each) y12_m02_q323_02 y12__ m02 q323_ 03 Banner y12_m02_q323_04 1 – This retailer does not help me manage my health and wellness at all y12_m02_q323_05 2 y12_m02_q323_06 3 y12_m02_q323_07 4 y12_m02_q323_08 5 – I consider this retailer a trusted partner in managing my overall health and wellness y12_m02_q323_09 y12_m02_q323_10 Stubs (randomize) PN: Pipe in ONLY retailers shopped during past 4 weeks from Q1.1 and Q1.5 but limited to the retailers below. y12_ m02_ q323_ 11 y12_m02_q323_12 Walmart/Walmart Supercenter y12_m02_q323_13 Target/SuperTarget y12_m02_q323_14 Dollar General y12_m02_q323_15 Family Dollar y12_m02_q323_16 Costco y12_m02_q323_17 Sam’s Club y12_m02_q323_18 CVS/pharmacy y12_ m02_ q323_ 19 RiteAid y12_m02_q323_20 Walgreens y12_m02_q323_21 A&P y12_m02_q323_22 Acme y12_m02_q323_23 Albertsons y12_m02_q323_24 Dillons/Dillons Marketplace y12_m02_q323_25 Dominick’s y12_m02_q323_26 Food Lion y12_m 02_q 323_ 27 F’/F’MktlFry’s/Fry’s Marketplace y12_m02_q323_28 Giant Eagle y12_m02_q323_29 Giant Foods y12_m02_q323_30 Hannaford y12_m02_q323_31 Harris Teeter y12_m02_q323_32 H-E-B/H-E-B Plus y12_m02_q323_33 Hy-Vee y12_m02_q323_34 Jewel/Jewel-Osco y12_m02_q323_35 King Soopers y12_m02_q323_36 Kroger/Kroger Marketplace/Kroger Fresh Fare y12_m02_q323_37 Pathmark y12_m02_q323_38 Publix y12_m02_q323_39 QFC 92 RFIS Food, Drug, Mass y12_m02_q323_40 Ralphs y12_m02_q323_41 Randalls y12_m02_q323_42 Safeway y12_m02_q323_43 Shaw’s/Star Market y12_m02_q323_44 ShopRite y12_m02_q323_45 Smith’s Food and Drug/Smith’s Marketplace y12_m02_q323_46 Stater Brothers y12_ m02_ q323_ 47 Stop & Shop y12_m02_q323_48 Sweetbay y12_m02_q323_49 Tom Thumb y12_m02_q323_50 Vons y12_m02_q323_51 Wegmans y12_m02_q323_52 WinCo Foods y12_m02_q323_53 Winn-Dixie/Winn-Dixie Marketplace y12_m02_q323_54 Whole Foods Market y12_ m02_ q323_ 55 Central Market Trader Joe’s ALDI 93 RFIS Food, Drug, Mass Ask if selected “5” for any retailer in Q323 y12_m02_q324 324. You indicated that you consider Open-ended question; e-mail [email protected] for responses. Ask everyone y12_m02_q325 325. On Jan. 1, 2012, Walgreens and Express Scripts ended a partnership, and Walgreens shoppers whose prescription insurance was managed through Express Scripts were no longer able to have those prescriptions filled at Walgreens. Were you aware of this change before reading about it here? (Select one) Yes No Ask everyone y12_m02_q326 326. Have you had a prescription filled at Walgreens during the past six months? (Select one) Yes No Ask if Q326=yes y12_ m02_ q327 327. Are your prescriptions managed through Express Scripts? (Select one) Yes No Ask if Q326=yes AND Q327=yes y12_m02_q328 328. You indicated that you have prescriptions filled at Walgreens and are an Express Scripts customer. What did you do with those prescriptions when the partnership between Walgreens and Express Scripts ended? (Select one) Randomize Moved my prescriptions to another pharmacy Paid “full price” for my prescriptions and kept them at Walgreens Joined Walgreens’ Prescription Savings Club Changed to a spouse’s prescription benefit to keep prescriptions at Walgreens Other (specify) 94 RFIS Food, Drug, Mass Ask if selected “5” for any retailer in Q323 y12_m02_q324 324. You indicated that you consider Open-ended question; e-mail [email protected] for responses. Ask everyone y12_m02_q325 325. On Jan. 1, 2012, Walgreens and Express Scripts ended a partnership, and Walgreens shoppers whose prescription insurance was managed through Express Scripts were no longer able to have those prescriptions filled at Walgreens. Were you aware of this change before reading about it here? (Select one) Yes No Ask everyone y12_m02_q326 326. Have you had a prescription filled at Walgreens during the past six months? (Select one) Yes No Ask if Q326=yes y12_ m02_ q327 327. Are your prescriptions managed through Express Scripts? (Select one) Yes No Ask if Q326=yes AND Q327=yes y12_m02_q328 328. You indicated that you have prescriptions filled at Walgreens and are an Express Scripts customer. What did you do with those prescriptions when the partnership between Walgreens and Express Scripts ended? (Select one) Randomize Moved my prescriptions to another pharmacy Paid “full price” for my prescriptions and kept them at Walgreens Joined Walgreens’ Prescription Savings Club Changed to a spouse’s prescription benefit to keep prescriptions at Walgreens Other (specify) 95 RFIS Food, Drug, Mass Ask everyone y12_m02_q329 329. Are you aware of Walgreens’ Prescription Savings Program? (Select one) Yes, I was aware of this program before Walgreens and Express Scripts ended their partnership Yes, I became aware of the program when Walgreens and Express Scripts ended their partnership No Ask if Q328=Moved my prescriptions to another pharmacy y12_m02_q330 330. Where are you now having your prescriptions filled instead of Walgreens? (Select all that apply) Randomize Walmart/Walmart Supercenter Target/SuperTarget Rite Aid CVS Local/independent drug store Supermarket Online pharmacy Mail-order pharmacy Other (specify) 96 RFIS Food, Drug, Mass Ask everyone y12_m03_q328 328. Which one of the following retailers do you consider to be your primary grocery store (i.e., the store where you usually buy most of your groceries)? (Select one) PN: For grocery retailers, use same programming as in Q1.5 (pipe in based on geo region. Walmart/Walmart Supercenter Target/SuperTarget Dollar store (such as Dollar General or Family Dollar) Costco Sam’s Club A&P Acme Albertsons Dillons/Dillons Marketplace Dominick’s Food Lion Fry’s/Fry’s Marketplace Giant Eagle Giant Foods Hannaford Harris Teeter H-E-B/H-E-B Plus/ Central Market Hy-Vee Jewel/Jewel-Osco King S oopers Kroger/Kroger Marketplace/Kroger Fresh Fare Pathmark Publix QFC Ralphs Randalls Safeway Shaw’s/Star Market ShopRite Smith’s Food and Drug/Smith’s Marketplace Stater Brothers Stop & Shop Sweetbay Tom Thumb Vons Wegmans WinCo Foods Winn-Dixie/Winn-Dixie Marketplace Whole Foods Market Trader Joe’s ALDI Other (specify) 97 RFIS Soft Ask everyone y11_m03_q300 300. Which of the following types of shopping trips for clothing for yourself do you plan to make between now and the end of May? (Select all that apply) RANDOMIZE Replace items that are worn out Purchase items because I now wear a different size Purchase items to update or add to work wardrobe Purchase items to update or add to everyyyday wardrobe Purchase items for a special occasion/event Purchase items to reward myself Search out items that are on sale/have been marked down None of the above PN: IF ONLY 1 RESPONSE GIVEN IN q300, AUTOPUNCH RESPONSE INTO Q301 Ask if respondent selected selected more than one response in Q300 y11_m03_q301 301. Of all the different types of apparel shopping trips you plan to make for yourself in the next few months, which best describes your primary objective in clothing shopping? (Select one response) PN: Pipe in responses selected in Q300 Ask everyone PN: Single mention grid y11_m03_q302_01 302. How often do you shop for clothing, shoes or accessories for you or anyone in your household, whether or not you purchase anything, at each of the following retailers? (Select one for each) y11_m03_q302_02 y11_m03_q302_03 Banner: y11_m03_q302_04 At least once a week y11_m03_q302_05 Two to three times a month y11_m03_q302_06 Once a month y11_m03_q302_07 O2Once every 2–3th3 months y11_m03_q302_08 Once every 4–6 months y11_m03_q302_09 Once a year y11_m03_q302_10 Less often than once a year y11_m03_q302_11 Never y11_m03_q302_12 y11_m03_q302_13 Stub y11_m04_q302_20 Bloomingdale’s/Neiman Marcus/Nordstrom/Saks Fifth Avenue stores y11_m04_q302_21 Bloomingdale’s/Neiman Marcus/Nordstrom/Saks Fifth Avenue websites y11_m04_q302_22 Walmart/Walmart Supercenter stores y11_m04_q302_23 Walmart.com website y11_m04_q302_24 Target.com website y11_m04_q302_25 Target/SuperTarget stores y11_m04_q302_26 Old Navy stores y11_ m04_ q302_ 27 Old Navy website y11_m04_q302_28 Gap stores y11_m04_q302_29 Gap website TJMaxx Marshalls Costco Sam’s Club BJ’s Dollar General Family Dollar Amazon.com Zappos.com eBay “Flash sale”/sample sale websites such as Gilt, RueLaLa, Ideeli, Zulily, etc. Other apparel specialty stores 99 RFIS Soft Ask everyone y11_m03_q303 303. Which of the following retailers have you or anyone in your household shopped in the past year, whether or not you made a purchase? (Select all that apply) Ask if any retailer checked in Q303 Pipe-in all retailers shopped in Q303 y11_m03_q304_01 304. For each retailer shopped in the past year, please indicate for whom you (or someone in your household) were shopping. (Select all that apply for each) y11_m03_q304_02 Boy less than 13 y11_m03_q304_03 Girl less than 13 y11_m03_q304_04 Boy 13–15 y11__ m03 q304_ 05 Girl 13–15 y11_m03_q304_06 Boy 16–18 y11_m03_q304_07 Girl 16–18 y11_m03_q304_08 Male 19–24 y11_m03_q304_09 Female 19–24 y11_m03_q304_10 Male 25 or older y11_m03_q304_11 Female 25 or older y11_m03_q304_12 y11_ m03_ q304_ 13 y11_m03_q304_14 y11_m03_q304_15 y11_m03_q304_16 y11_m03_q304_17 y11_m03_q304_18 100 RFIS Soft y11_ m03_ q307_ 12 Retailers’ Facebook pages Clothing brands’ Facebook pages Brands featured on daily deal sites such as gilt.com, RueLaLa, ideeli, etc. Retailers’ Twitter stream Reviews from shoppers Results from search engines such as Google, Bing, Yahoo/Yahoo Shopping Fashion magazines News from Fashion Week runway shows TdTrend-spotting web sit e such as P o lyvore Fashion worn by friends Fashion in movies/on television shows Ask if: Q306 = online y11_m03_q308 308. Please indicate where you prefer to purchase or order clothing, shoes and accessories that you shop for online. (Select one) ItIn stores Online Catalog call center I have no preference Ask if: Q306<>Have not shopped for clothing, shoes or accessories for myself in past 6 months y11_m03_q309 309. Which of the following shopping-related activities have you participated in when shopping for clothing, shoes or accessories during the past six months? (Select all tha t app ly ) Accessed a retailer Web site on a mobile device (smartphone or iPad) Researched a brand or item online from my mobile phone “Liked” a retailer or apparel brand on Facebook Received e-mails from a retailer or apparel brand Received text messages from a retailer or apparel brand None of these AkIfQS2(Ask If: QS2 (mai n survey) = f emal e y11_m03_q310 310. What size do you typically wear? (Select one) Do not randomize Juniors size 1-15 Misses petite size 2-14 Misses petite size 16-20 Misses tall size 2-14 Misses ta ll s ize 16-20 Misses regular size 2-14 Misses regular size 16-20 Women’s/plus regular size 12W-24W+ or 1X-3X Women’s/plus petite size 12W-24W+ or 1X-3X Prefer not to answer 102 RFIS Soft AkAsk everyone y11_m06_q301 301. What one retailer do you most associate with Ask everyone PN: Single mention grid y11_m06_q309_01 309. How often do you shop, whether or not you purchase anything, at each of the following types of shopping locations? (Select one for each) y11_m06_q309_02 y11_m06_q309_03 Banner: y11_m06_q309_04 At least once a week y11_m06_q309_05 Two to three times a month y11_m06_q309_06 Once a month y11_m06_q309_07 Once every 2–3 months y11_m06_q309_08 Once every 4–6 months Once a year Less often than once a year Never Stub Ask everyone PN: Single mention grid y11_m06_q310_01 310. C ompared wi th l ast year at this ti me, would you say you are shopp ing eac h one o f t hese s hopp ing locat ions more often, a bout thlf?he same or less often? (Select one for each) y11_m06_q310_02 y11_m06_q310_03 PN: For each stub, if the respondent answered “Never” to the same attribute in Q309, then they should only be allowed to answer “Do not shop this shopping location” for the same attribute in Q310. y11_m06_q310_04 y11_m06_q310_05 Banner: y11__ m06 q310_ 06 More often comppygared with a year ago y11_m06_q310_07 About the same compared with a year ago 103 RFIS Soft y11_m06_q310_08 Less often compared with a year ago Do not shop this shopping location Stub AkAsk everyone PN: Single mention grid 311. How often do you shop for clothing, shoes or accessories, whether or not you purchase anything, at each of the following types of shopping locations? y11_m06_q311_01 (Select one for each) y11_m06_q311_02 PN: For each stub, if the respondent answered “Never” to the same attribute in Q309, then they should only be allowed to answer “Never” for the same attribute in y11_m06_q311_03 Q311. y11_m06_q311_04 y11_m06_q311_05 Banner: y11_m06_q311_06 At least once a week y11_m06_q311_07 Two to three times a month y11_m06_q311_08 Once a month Once every 2–3 months Once every 4–6 months Once a year Less often than once a year Never Stub Ask everyone y11_m06_q312 312. Thinking specifically about clothing, shoes, and accessories retailers and brands, which of the following activities, if any, have you engaged in the past six months? (Select all that apply) Randomize Received e-mails from a retailer or brand Received text messages from a retailer or brand FllFollowed a ret tilailer or b rand on T witt er “Liked” a retailer or brand on Facebook Read a retailer’s or brand’s blog Made a post on a retailer’s or brand’s blog Used a retailer’s or brand’s mobile device app Searched for coupons or promotional codes online Sent photos of items considering purchasing to friends for feedback Linked photos of items considering purpurchasingchasing to Facebook page or Twitter feed Researched a brand or item online from a mobile device None of the these Ask everyone y11_m06_q313 313. In which of the following ways do you use online sites when shopping for clothing, shoes, and accessories? (Select all that apply) Randomize Read product reviews before I buy Always shop with a purpose; i.e., searching for something specific Check out coupon sites to get discounts for online purchases Check out coupon sites to get discounts for store purchase Browse products with no intention of buying Buy only when there’s a discount Buy only when there’ s free shipping Buy premium brand name/designer products from exclusive, “flash sale” sites Often start the checkout process but don’t end up purchasing None of the these 105 RFIS Soft AkifQ11(Ask if Q1.1 (ma in survey ) = s hoppe dWld Walmar t or WlWalmar tSt Supercen ter in pas t4t 4 wee ks y11_m06_q314_02 314. Earlier you indicated that you shopped at Walmart or Walmart Supercenter during the past four weeks. On your most recent visit to Walmart/Walmart Supercenter, did you shop for or purchase any of the following types of clothing, shoes or accessories? (Select all that apply for each) y11_m06_q314_02 PN Validation: If purchased, must also have shopped, except for “none of these” Banner Shopped Purchased Randomize within groups and rotate order of groups Group 1 Infants and toddlers clothing Children’s clothing Children’s shoes Teen boys clothing Teen girls clothing Group 2 Women’s casual clothing Women’s dress clothing Women’s lingerie/underwear Women’s shoes Women’s accessories Group 3 Men’ s casual clothing Men’s dress clothing Men’s underwear, undershirts, socks Men’s shoes None of these Ask if Q314 (shopped) <> None of these y11_m06_q315 315. Thinking about your most recent visit to Walmart/Walmart Supercenter, what role did shopping for clothing, shoes, or accessories play in your decision to go shopping at Walmart? (Select one) The main reason for my most recent visit One of the reasons for my most recent visit Not a reason for my most recent visit; decided to shop clothing, shoes, or accessories when I was at the store Don’t remember/not sure 106 RFIS Soft AkifQ11(Ask if Q1.1 (ma in survey ) = any Targe t response y11_m06_q316_01 316. Earlier you indicated that you shopped at Target or SuperTarget during the past four weeks. On your most recent visit to Target/SuperTarget, did you shop for or purchase any of the following types of clothing, shoes or accessories? (Select all that apply for each) y11_m06_q316_02 PN Validation: If purchased, must also have shopped, except for “none of these” Banner Shopped Purchased Randomize within groups and rotate order of groups Group 1 Infants and toddlers clothing Children’s clothing Children’s shoes Teen boys clothing Teen girls clothing Group 2 Women’s casual clothing Women’s dress clothing Women’s lingerie/underwear Women’s shoes Women’s accessories Group 3 Men’s casual clothing Men’ s dress clothing Men’s underwear, undershirts, socks Men’s shoes None of these Ask if Q316 (shopped) <> None of these 317. Thinking about your most recent visit to Target/SuperTarget, what role did shopping for clothing, shoes, or accessories play in your decision to go y11_ m06_ q317 shopping at Target? (Select one) The main reason for my most recent visit One of the reasons for my most recent visit Not a reason for my most recent visit; decided to shop clothing, shoes, or accessories when I was at the store Don’t remember/not sure Ask everyone y11_m06_q318 318. When was the last time you went shopping for clothing, shoes or accessories for yourself, whether or not you purchased anything? (Select one) Within the past week 1 to 3 weeks ago 4 weeks/one month ago 2-3 months ago 4-6 months ago 107 More than 6 months ago RFIS Soft Ask if Q318 <> “More th an si x month s ago ” y11_m06_q319 319. Think about how much you have spent on clothing for yourself in 2011 so far. Compared with this same time period in 2010, would you say that you are … (Select one) Spending more on clothing for yourself Spending about the same amount on clothing for yourself Spending less on clothing for yourself Don’t know/can’t remember Ask if Q318 <> “More than six months ago” y11_m06_q320 320. Thinking about the last time you shopped for clothing for yourself, whether or not you made a purchase, at what retailer’s store, Web site, or catalog did you do the most shopping? (Select one) Other (specify) Ask if Q320 <> “Don’t know/don’t remember” y11_m06_q321 321. You indicated you did most of your shopping at Store Online site Catalog Don’t know/don’t remember 108 RFIS Soft Ask if Q320 <> “D on’t k now/d on’t remem ber ” y11_m06_q322 322. What is the one most important reason you were shopping at Ask everyone y11_m09_q300 300. Which one of the following best describes the style of clothing that you wear most often? (Select one) Ask everyone y11_m09_q301 301. Which one of the following best describes how you usually dress for a typical workday or weekday? (Select one) 109 RFIS Soft Ask everyone y11_m09_q302 302. Which of these retailers’ stores, catalogs or Web sites have you shopped in the past 6 months, whether or not you made any purchases at the retailer? (Select all that apply) Have not shopped any of these retailers in the past 6 months Ask if Q302=JCPenney PN: Do not allow respondent to check that they’ve shopped a brand below if they haven’t checked that they’ve seen the brand below AND do not allow the respondent to check that they’ve purchased a brand below if they haven’t checked that they have seen and shopped the brand— y11_m09_q303_01 303. Which of the following clothing brands have you seen, shopped or purchased at JCPenney in the past six months? (Select all that apply for each) y11_m09_q303_02 y11_m09_q303_03 Banner: y11_m09_q303_04 Have seen brand Shopped brand Purchased brand None of these Stub Ask if Q302=Kohl’s PN: Do not allow respondent to check that they’ve shopped a brand below if they haven’t checked that they’ve seen the brand below AND do not allow the respondent to check that they’ve purchased a brand below if they haven’t checked that they have seen and shopped the brand— y11_m09_q304_01 304. Which of the following clothing brands have you seen, shopped or purchased at Kohl’s in the past six months? (Select all that apply for each) y11_m09_q304_02 y11_m09_q304_03 Banner: y11_m09_q304_04 Have seen brand Shopped bran d Purchased brand None of these Stub 111 RFIS Soft Ask if Q302=Macy’s PN: Do not allow respondent to check that they’ve shopped a brand below if they haven’t checked that they’ve seen the brand below AND do not allow the respondent to check that they’ve purchased a brand below if they haven’t checked that they have seen and shopped the brand— y11_m09_q305_01 305. Which of the following clothing brands have you seen, shopped or purchased at Macy’s in the past six months? (Select all that apply for each) y11_m09_q305_02 y11_m09_q305_03 Banner: y11_m09_q305_04 Have seen brand Shopped bran d Purchased brand None of these Stub 112 RFIS Soft Ask if Q302=Sears PN: Do not allow respondent to check that they’ve shopped a brand below if they haven’t checked that they’ve seen the brand below AND do not allow the respondent to check that they’ve purchased a brand below if they haven’t checked that they have seen and shopped the brand— m57_q306_01 306. Which of the following clothing brands have you seen, shopped or purchased at Sears in the past six months? (Select all that apply for each) m57_q306_02 m57_q306_03 Banner: m57_q306_04 Have seen brand Shopped brand Purchased brand None of these Stub 113 RFIS Soft Ask if Q302= Target/SuperTarget PN: Do not allow respondent to check that they’ve shopped a brand below if they haven’t checked that they’ve seen the brand below AND do not allow the respondent to check that they’ve purchased a brand below if they haven’t checked that they have seen and shopped the brand— 307. Which of the following clothing brands have you seen, shopped or purchased at Target/SuperTarget in the past six months? (Select all that apply for y11_m09_q307_01 each) y11_m09_q307_02 y11_m09_q307_03 Banner: y11_ m09_ q307_ 04 Have seen brand Shopped brand Purchased brand None of these Stub 114 RFIS Soft As k if Q302=W al mart/W al mart S upercenter PN: Do not allow respondent to check that they’ve shopped a brand below if they haven’t checked that they’ve seen the brand below AND do not allow the respondent to check that they’ve purchased a brand below if they haven’t checked that they have seen and shopped the brand— y11_m09_q308_01 308. Which of the following clothing brands have you seen, shopped or purchased at Walmart or Walmart Supercenter? (Select all that apply for each) y11_m09_q308_02 y11_m09_q308_03 Banner: y11_m09_q308_04 Have seen brand Shopped brand Purchased brand None of these Stub Ask everyone y11_m09_q309_01 309. On a scale of 1 to 5, where 1 means “not at all important” and 5 means “very important,” how important are the following factors when you are buying clothing for yourself? (Select one for each) y11_m09_q309_02 Banner y11_m09_q309_03 1 – Not at all important y11_m09_q309_04 2 y11_m09_q309_05 3 y11__ m09 q309_ 06 4 y11_m09_q309_07 5 – Very important y11_m09_q309_08 y11_m09_q309_09 Stubs Ask everyone 310. On a scale of 1 to 5, where 1 means “not at all willing” and 5 means “extremely willing,” how willing are you to spend more than you normally would on y11_m09_q310_01 the following types of clothing? y11_m09_q310_02 y11_m09_q310_03 Banner y11_m09_q310_04 1 – Not at all willing y11_m09_q310_05 2 y11_m09_q310_06 3 y11_m09_q310_07 4 y11_m09_q310_08 5 – Extremely willing y11_m09_q310_09 y11_m09_q310_10 Stubs 116 RFIS Soft Ask everyone y11_m09_q311_01 311. Think about when you purchase the following types of clothing, shoes, and accessories. Do you view the purchase as more of an investment (e.g., tend to invest in a high-quality product that will last a long time), do you not focus on price as long as the item meets your needs, or do you tend to try to get the best possible value for the lowest price (e.g., looking for a great deal)? (Select one for each) y11_m09_q311_02 y11_m09_q311_03 Banner y11_m09_q311_04 Invest in this type of product y11_m 09_q 311_ 05 DtfDo not focus on pri ce as l ong as item meetdts my needs y11_m09_q311_06 Purchase item at the lowest price I can find y11_m09_q311_07 Do not purchase this item y11_m09_q311_08 y11_m09_q311_09 Stubs 117 RFIS Soft Ask everyone y11_m09_q312 312. Compared to a year ago, at which of these retailers, if any, are you spending more of your total clothing budget? (Select all that apply) 118 RFIS Soft Ask everyone 313. Think about when you shop the following retailers for clothing, shoes, and accessories. At which retailers, if any, have you noticed the following changes y11_m09_q313_01 over the past few months? (Select all that apply for each) y11_m09_q313_02 y11_m09_q313_03 PN: set up as a multiple-mention grid and only pipe in retailers selected in Q302 y11_m09_q313_04 Banner Stubs 119 RFIS Soft Ask everyone y11_m09_q314 314. What one clothing, shoes, or accessories retailer offers the best value in terms of clothing quality relative to the price paid? (Type in a response) ______ Ask If: QS2 (main survey) = female y11_m09_q315 315. What size do you typically wear? (Select one) Juniors size 1-15 Misses petite size 2-14 Misses petite size 16-20 Misses tall si2ize 2-14 Misses tall size 16-20 Misses regular size 2-14 Misses regular size 16-20 Women’s/plus regular size 12W-24W+ or 1X-3X Women’s/plus petite size 12W-24W+ or 1X-3X Prefer not to answer 120 RFIS Soft Ask if Q300=yes y11_m12_q325 325. Did you notice higher prices for apparel items this year when you were shopping for holiday gifts? (Select one) Yes No Ask if Q325=yes y11_ m12_ q326 326. Which of the following, if any, did you do to help offset higher prices for apparel items this holiday season? (Select all that apply) Did more apparel shopping at off-price retailers (e.g., Marshalls, Ross, TJMaxx, etc.) Did more apparel shopping at discount department stores or supercenters (e.g., Walmart, Target, etc.) Did more apparel shopping at value department stores (e.g., JCPenney, Kohl’s, Sears) Shopped for apparel on Black Friday to get good deals Shopped for apparel on Cyber Monday to get good deals Purchased fewer apparel items as gifts than I usually do Purchased other types of gifts (e. g., consumer elelectronicsectronics, gift cards, etc. ) instead of apparel None of these Ask everyone y11_m12_q327 327. Please select the statement that best describes your plans for updating your personal wardrobe (clothing, shoes and accessories) in 2012 compared with the past year. (Select one) Plan to spend a lot more on my wardrobe compared with the past year Plan to spend a little more on my wardrobe compared with the past year Plan to spend about the same amount on my wardrobe compared with the past year Plan to spend a little less on my wardrobe compared with the past year Plan to spend a lot less on my wardrobe compared with the past year Ask If: QS2 (main survey) = female y11_m12_q328 328. What size do you typically wear? (Select one) DtdiDo not randomize Juniors size 1-15 Misses petite size 2-14 Misses petite size 16-20 Misses tall size 2-14 Misses tall size 16-20 Misses regular size 2-14 Misses regular size 16-20 Women’s/plus regular size 12W-24W+ or 1X-3X Women’s/plus petite size 12W-24W+ or 1X-3X Prefer not to answer 121 RFIS Soft Ask everyone y11_m12_q329 329. Which of the following statements describes the types of items you plan to buy for your personal wardrobe (clothing, shoes and accessories) in 2012? (Select all that apply) Randomize Exclusive store brands Less expensive brands Name brands High-end designer clothing, accessories, and shoes Basic items rather than the latest fashions Trendy items to update my wardrobe Accessories to update my wardrobe rather than buying clothing Shoes to update my wardrobe rather than buying clothing Items to replace things that are worn out None of these Ask everyone y11_m12_q330 330. Which of the following statements describes how and where you plan to shop for your personal wardrobe (clothing, shoes and accessories) in 2012? (Select all that apply) Randomize Shopping less frequently for clothing, accessories and shoes Shopping more frequently for clothing, accessories and shoes Not buying clothing , accessories and shoes that seem “just too expensive ” Spending on clothing, accessories and shoes only when I need to replace an item Sticking to a firm clothing budget Buying fewer items on impulse Planning to treat myself when I find items that I really love Buying only those items I can afford to purchase with cash Shopping off-price stores (e.g., T.J. Maxx, Marshall’s) Shopping manufacturer or retailer outlet stores Shopp ing secon dhan d s tores (i.e., cons ignmen t, v in tage or thr ift s tores ) Shopping online auction sites Comparing prices using Internet shopping tools and e-commerce sites Regularly monitoring e-commerce sites of favorite retailers for new sale/clearance merchandise Regularly monitoring the clearance/sale racks of favorite retailers to track newly marked down merchandise Using advertised specials and sales to determine where I shop Consolidating my spending at stores that I think offer the best value overall Shopping more at stores where I am a member of a frequent shopper or loyalty program None of these 122 RFIS Soft Ask everyone y12_m03_q300 300. Which of the following do you own? (Select all that apply) Smartphone Tablet computer Neither of these Ask if Q300 <> Neither of these y12_m03_q301_01 301. If a retailer offered the following services for mobile devices (e.g., smartphones or tablet computers), how likely are you to use them? (Select one for each) y12_m03_q301_02 y12_m03_q301_03 Banner y12_m03_q301_04 Very likely y12_m03_q301_05 Somewhat likely y12_m03_q301_06 Somewhat unlikely y12_m03_q301_07 Very unlikely y12_m03_q301_08 Not sure y12_m03_q301_09 y12_m03_q301_10 Stubs 123 RFIS Soft Ask if Q300 <> Neither of these y12_m03_q302_01 302. In what ways have you used your smartphone or tablet computer during the past six months? (Select all that apply for each) y12_m03_q302_02 Banner: pipe in responses selected in Q300 Stubs Ask everyone 303. How often do you shop for clothing, shoes or accessories for you or anyone in your household, whether or not you purchase anything, at each of the following y12_m03_q303_01 retailers? (Select one for each) y12_m03_q303_02 y12_m03_q303_03 Banner: y12_m03_q303_04 At least once a week y12_m03_q303_05 Two to three times a month y12_m03_q303_06 Once a month y12_ m03_ q303_ 07 Once every 2 –3 months y12_m03_q303_08 Once every 4–6 months y12_m03_q303_09 Once a year y12_m03_q303_10 Less often than once a year y12_m03_q303_11 Never y12_m03_q303_12 y12_m03_q303_13 Stubs y12_m03_q303_14 JCPenney stores y12_m03_q303_15 JCPenney.com website y12_ m03_ q303_ 16 Kohl’ ssstores stores y12_m03_q303_17 Kohls.com website y12_m03_q303_18 Macy’s stores y12_m03_q303_19 Macys.com website y12_m03_q303_20 Bloomingdale’s/Neiman Marcus/Nordstrom/Saks Fifth Avenue stores y12_m03_q303_21 Bloomingdale’s/Neiman Marcus/Nordstrom/Saks Fifth Avenue websites y12_m03_q303_22 Old Navy stores y12_m03_q303_23 Old Navy website y12_m03_q303_24 Gap stores y12_ m03_ q303_ 25 Gap website TJMaxx Marshalls Other apparel specialty stores Ask everyone 304. Still thinking just about shopping for CLOTHING, SHOES, OR ACCESSORIES FOR YOURSELF OR ANYONE IN YOUR HOUSEHOLD, how often do you y12_m03_q304_01 shop each of the following retailers? (Select one for each) y12_m03_q304_02 y12_m03_q304_03 Banner: y12_m03_q304_04 At least once a week y12_m03_q304_05 Two to three times a month y12_m03_q304_06 Once a month y12_m03_q304_07 Once every 2–3 months y12_m03_q304_08 Once every 4–6 months y12_m03_q304_09 Once a year y12_m03_q304_10 Less often than once a year y12_m03_q304_11 Never y12_m03_q304_12 yy_12_m03 _q__q304_13 Stub 125 RFIS Soft y12_m03_q305 305. Which of the following retailers have you or anyone in your household shopped in the past year, whether or not you made a purchase? (Select all that apply) 126 RFIS Soft Ask if any retailer checked in Q305 y12_m03_q306_01 306. For each retailer shopped in the past year, please indicate for whom you (or someone in your household) were shopping. (Select all that apply for each) y12_m03_q306_02 y12_m03_q306_03 Banner: pipe in all retailers shopped in Q305 y12_m03_q306_04 Pre-teen boy younger than 13 y12_m03_q306_05 Pre-teen girl younger than 13 y12_m03_q306_06 Teen boy 13–15 y12_m03_q306_07 Teen girl 13–15 y12_m03_q306_08 Teen boy 16–18 y12_m03_q306_09 Teen girl 16–18 y12_m03_q306_10 Young adult male 19–24 y12_m03_q306_11 Young adult female 19–24 y12_m03_q306_12 Adult male 25 or older y12_m03_q306_13 Adult female 25 or older y12_ m03_ q306_ 14 y12_m03_q306_15 Stubs: Pipe in all retailers shopped in Q305 y12_m03_q306_16 y12_m03_q306_17 y12_m03_q306_18 y12_m03_q306_19 y12_m03_q306_20 y12_m03_q306_21 y12_ m03_ q306_ 22 y12_m03_q306_23 y12_m03_q306_24 y12_m03_q306_25 y12_m03_q306_26 y12_m03_q306_27 y12_m03_q306_28 y12_m03_q306_29 y12_m03_q306_30 y12_m03_q306_31 y12_m03_q306_32 y12_m03_q306_33 y12_m03_q306_34 y12_m03_q306_35 y12_m03_q306_36 y12_ m03_ q306_ 37 127 RFIS Soft Ask everyone y12_m03_q307_01 307. There are a number of different ways that people think about “value” when shopping for clothing, shoes, or accessories. How important are the following factors to you in terms of making you feel like you are getting a good value when shopping for clothing, shoes, and accessories? (Select one for each) y12_m03_q307_02 y12_m03_q307_03 Banner y12_m03_q307_04 Extremely important y12_m03_q307_05 Somewhat important y12_m03_q307_06 Not very important y12_m03_q307_07 Not at all important y12_m03_q307_08 Don’t know y12_m03_q307_09 y12_m03_q307_10 Stubs Ask everyone y12_m03_q308 308. Some apparel retailers offer consistent, regular prices most of the time with occasional sale events or promotions. Other retailers offer discounts and promotional pricing most of the time. Considering these two different approaches to pricing, which do you prefer? (Select one) I’d rather just know the everyday price is a good one and not worry about planning my shopping and purchasing around sales and promotional events No preference I’d rather hunt for the best deals and try to buy an item at the deepest discount I can Ask everyone y12_m03_q309 309. JCPenney recently announced its new “fair and square” approach to pricing. Were you aware of this change before reading about it here? (Select one) Yes No 128 RFIS Soft Ask everyone y12_m03_q310_01 310. The key components of JCPenney’s “fair and square” approach to pricing are Everyday Prices, Month-Long Values, and Best Prices, with a new return policy. Please rate how appealing each of the components of JCPenney’s new policy are. (Select one for each) y12_m03_q310_02 y12_m03_q310_03 Banner y12_m03_q310_04 Very appealing Somewhat appealing NtNot very appea ling Not at all appealing Don’t know Stubs Ask everyone y12_m03_q311 311. How do you think JCPenney’s new approach to pricing will affect how often you shop at JCPenney? (Select one) Will shop JCPenney much more often Will shop JCPenney somewhat more often Will not change shopping frequency at JCPenney Will shop JCPenney somewhat less often Will shop JCPenney much less often Ask everyone y12_m03_q312 312. How do you think JCPenney’s new approach to pricing will affect how much you spend at JCPenney? (Select one) Will spend much more at JCPenney Will spend somewhat more at JCPenney Will not change how much I spend at JCPenney Will spend somewhat less at JCPenney Will spend much less at JCPenney 129 RFIS Soft Ask everyone y12_m03_q313 313. Please indicate where you have shopped for clothing, shoes or accessories for yourself, whether or not you made a purchase, in the past six months. (Select all that apply) In stores Online From catalogs Have not shopped for clothing , shoes , or accessories for myself in past six months Ask if: Q313 = online y12_m03_q314 314. Please indicate where you prefer to purchase or order clothing, shoes and accessories that you shop for online. (Select one) In stores Online Catalog call center I have no preference Ask if Q313<> Have not shopped for clothing, shoes, or accessories y12_m03_q315 315. When shopping for clothing, shoes and accessories, which of the following activities, if any, have you participated in during the past six months? (Select all that apply) Randomize Signed up to receive e-mails from a retailer or brand Signed up to receive text messages from a retailer or brand Followed a retailer or brand on Twitter “Liked” a retailer or brand on Facebook Read retailer- or brand-maintained blog Made a post on a retailer- or brand-maintained blog Read a shopping/fashion blog (e.g., Racked, Refinery29, The Budget Fashionista) Made a post on a third-party shopping/fashion blog Shoppe d for cl othi ng, sh oes, or accessories onli ne v ia a personal compu ter Shopped for clothing, shoes, or accessories online via a smartphone Shopped for clothing, shoes, or accessories online via a tablet computer (e.g., iPad) Used a retailer or brand app to shop on my tablet computer Used a retailer or brand app to shop on my smartphone Used my smartphone to scan a QR code while shopping for clothing, shoes, or accessories Ordered merchandise online and picked up in a store Checked online to see availability of specific merchandise in stores Ordered something online after shopping in a store because the item I wanted was not available at the store “Pinned” an item on Pinterest or other website where you can create/curate a collection of things you like None of the above 130 RFIS Soft Ask everyone y12_m03_q316_01 316. Please indicate the extent to which you agree or disagree with the following statements about shopping for clothing and shoes. (Select one for each) y12_m03_q316_02 y12_m03_q316_03 Banner y12_m03_q316_04 Strongly agree y12_m03_q316_05 Agree y12_m03_q316_06 Neither agree nor disagree Disagree Strongly disagree Stubs Ask everyone 317. Please select the statement that best describes your plans for updating your personal wardrobe for the spring this year compared to last year. (Select y12_m03_q317 one) Plan to spend a lot more on clothing for myself compared to last year Plan to spend a little more on clothing for myself compared to last year Plan to spend about the same amount on clothing for myself compared to last year Plan to spend a little less on clothing for myself compared to last year Plan to spend a lot less on clothing for myself compared to last year Ask everyone y12_ m03_ q318 318. Do yo u ha ve children u nder the age of 18 in y ou r hou sehold? (Select one) Yes No Ask if Q318=yes y12_m03_q319 319. Please select the statement that best describes your plans for updating your kids’ wardrobe for the spring this year compared to last year. (Select one) Plan to spend a lot more on clothing for my kids compared to last year Plan to spend a little more on clothing for my kids compared to last year Plan to spend about the same amount on clothing for my kids compared to last year Plan to spend a little less on clothing for my kids compared to last year Plan to spend a lot less on clothing for my kids compared to last year 131 RFIS Econ Misc. Ask everyone y11_m01_q316 316. Which of the following activities, if any, have you engaged in the past 6 months? (Select all that apply) PN: Randomize Downloaded a retailer or shopping “app” to my mobile device Downloaded a game or entertainment “app” to my mobile device Downloaded a utility “app” (e.g., grocery list, bank account, etc.) to my mobile device Downloaded a social networking “app” (e.g., Facebook, twitter) to my mobile device Downloaded coupons to my mobile device Researched a product from my mobile device while shopping in a store Researched a product online before making a purchase at a store Signed up to receive emails from a retailer Purchased a product online Downloaded and used online coupons for an in-store purchase Downloaded and used online coupons for an online purchase Spent time on a social networking site (e. g., Facebook, Twitter, blogs, etc. ) Engaged in social networking conversations online (e.g., posting and responding to comments, chatting, etc.) Accessed a social networking site (e.g., Facebook, Twitter) on my mobile device Accessed a retailer Web site on my mobile device Purchased products online from my mobile device None of these Ask everyone y11_m 01_q 317_ 01 317. Pl ease i ndi cat e h ow st rongl y you “A gree” or “Di sagree” with th e f oll ow ing s ta temen ts. (Se lec t one for eac h) y11_m01_q317_02 y11_m01_q317_03 Banner y11_m01_q317_04 Strongly Agree y11_m01_q317_05 Agree y11_m01_q317_06 Neither Agree nor Disagree y11_m01_q317_07 Disagree Strongly Disagree Don’t know/not sure PN: Randomize Social networking sites such as Facebook and Twitter help me keep in touch with my family and friends Social networking sites such as Facebook and Twitter help me stay up to date on the products and promotions available at my favorite retailers I enjoy spending time on social networking sites such as Facebook and Twitter I enjoy spending time shopping online I think “apps” are extremely helpful shopping tools Ask everyone 324. The tax bill enacted in December 2010 reduces the amount of money workers are required to pay into Social Security in 2011, which means more take- home pay for many workers. If your take-home pay has increased, how are you using the money? (Select all that apply) y11_m02_q324 Randomize Paying credit card or other bills Paying down mortgage debt Using it for everyday expenses—e. g. groceries, gasoline , etc. Setting it aside to save for a special purchase—e.g., vacation, jewelry, or big-ticket consumer electronics items such as a computer or HDTV, etc. Putting it into savings Making charitable donations Other (specify) Have not experienced or have not noticed a change in take-home pay 133 RFIS Econ Misc. Ask everyone y11_m03_q320 320. How do you anticipate the increase in gas prices will affect your overall spending on other things? (Select one) I will spend much less due to the increase in gas prices I will spend somewhat less due to the increase in gas prices My spending will not change due to the increase in gas prices Ask if Q320 <> My spending will not change due to the increase in gas prices y11_m03_q321_01 321. On what types of things will you spend less? (Select all that apply) y11_m03_q321_02 RANDOMIZE LIST (but always keep “Other services” after “Household services” and “Personal care services”) Groceries Health and beauty aids Dining out Paid entertainment (e.g., movies, concerts) Household services (e.g., contractors, housekeeping, home maintenance, lawn care) Personal care services (e.g., hair/nail salons, massages) Other services (e.g., babysitting, pet sitting, dry cleaning) Memberships (e.g., athletic clubs, country clubs, organizations) AlhApparel, shoes, or accessor ies Consumer electronics products Home improvement products Home goods (e.g., furniture, appliances, décor) Leisure activities such as hobbies and sports Vacations Gifts for others Charitable contributions Other 134 RFIS Econ Misc. Ask everyone y11_m04_q319 319. Which of the following things describe something you are actively trying to accomplish over the next two to three years? (Select all that apply) Ask everyone y11_m04_q320 320. In which categories, if any, do you purchase “green” products—i.e., products labeled as fair trade, free range, organic and/or energy efficient/environmentally friendly? (Select all that apply) AkAsk everyone; s ing le-mention grid 321. How important to you is a retailer’s or a brand’s commitment to the following social responsibility and environmental practices in making decisions about where to shop and which products to buy? For each, please indicate the importance on a scale of 1 to 5, where “1” is “not at all important to me” y11_m04_q321_01 and “5” is “very important to me.” (Select one for each) y11_m04_q321_02 y11_m04_q321_03 Banner y11_m04_q321_04 1 – Not at all Important to Me y11_m04_q321_05 2 y11_m04_q321_06 3 y11_m04_q321_07 4 y11_m04_q321_08 5 – Very Important to Me y11_m04_q321_09 y11_m04_q321_10 Stubs Ask everyone y11_m04_q322 322. What measures, if any, are you and other household members taking to offset rising gasoline prices? (Select all that apply) Offsetting rising gasoline prices in other ways (specify) Ask everyone y11_m04_q323 323. Have you noticed an increase in food prices recently? (Select one) Yes No Ask everyone y11_m04_q324 324. What measures, if any, are you and other household members taking to offset rising food prices? (Select all that apply) Saving in other ways (specify) 137 RFIS Econ Misc. Ask everyone y11_m04_325 325. Where have you shopped for toys during the past 6 months, whether or not you made a purchase? (Select all that apply) Stubs Have not shopped for toys in the past 6 months 138 RFIS Econ Misc. Ask everyone y11_m06_q300 300. There are a number of different ways people shop depending on where they are shopping and the type of shopping trip they are making. Please select which of the following ways that you ever shop at different types of retailers. (Select all that apply) Shopping at a retailer because it reflects how I express myself and my lifestyle Shopping at a retailer to discover new things Hunting for unique bargains Ask if Q9 (main survey) = Spend somewhat less at retail stores than you did last year OR Spend much less at retail stores than you did last year y11_m06_q332 332. Earlier you indicated you plan to spend somewhat or much less at retail stores in the coming month than you did at the same time last year. What are the reasons you plan to spend less? (Select all that apply) Household income is lower this year vs. last year Concerns about housing values and/or foreclosure Spending more on non-retail things (e.g., healthcare, insurance, education, vacations) SiSaving for a bi g purc hase Saving more in general Trying to simplify my life by buying fewer things Other (specify) 139 RFIS Econ Misc. y11_m09_q324_12 Spiritual clarity Strong sense of self/identity Physical strength Taking part in fulfilling hobbies/activities Exercising regularly Eating nutrient-rich food and beverages Eating low-calorie/low-fat or “diet” food and beverages Emotional/mental well-being Maintaining a manageable level of stress Being part of a strong social network or support system Ask everyone y11_m09_q326 326. How will prices for food away from home have changed for the 12 months ending in November 2011 compared to the 12 months ending in November 2010? (Select one) -4.00% -3.00% -2.00% -1.00% 0.00% 1.00% 2.00% 3.00% 4.00% 5.00% Ask everyone y11_m09_q327 327. Compared with this time last year, how would you describe the frequency with which you now splurge on items for yourself? (Select one) Much more frequently Somewhat more frequently With about the same frequency Somewhat less frequently Much less frequently 140 RFIS Econ Misc. Ask everyone y11_m09_q328 328. On which of the following items or experiences have you splurged for yourself in the past six months? (Select all that apply) Randomize Concert/theater/sporting event Vacation getaway Special dinner at a restaurant Personal care/salon service (e.g., manicure, massage, facial) Items related to a home improvement project A mobile phone/smart phone A digital music player Video game system Video game or computer software Laptop, netbook, or personal computer iPad/tablet computer A home electronics item (e.g., LCD/digital television, audio system) A home furnishings item (e.g., towels, sheets, decor) Furniture Clothing, shoes, or accessories Fine jewelry Personal care item (e.g., cosmetics, skin care product, hair products) Gourmet food item(s) Fitness products/services (e.g., gym membership, personal trainer, exercise equipment) Organic food item(s) Other (specify) 141 RFIS Econ Misc. Ask everyone y11_m10_q328 328. Thinking ahead to 2012, do you expect the overall U.S. economy to be: (Select one) Significantly better than it is today Somewhat better than it is today About the same as it is today Somewhat worse than it is today Significantly worse than it is today Not sure Ask everyone y11_m10_q329 329. Thinking ahead to 2012, do you expect your household financial/economic situation to be: (Select one) Significantly better than it is today Somewhat better than it is today About the same as it is today Somewhat worse than it is today Significantly worse than it is today Not sure Ask everyone y11_m10_q330 330. Which of the following describe how you will approach shopping in 2012? (Select all that apply) Randomize Shopping more at discount and value retailers Buying fewer things Postponing more purchases Trading down to less-expensive brands Buying more store brands instead of national or high-end brands Ask everyone y11_m12_q334 334. Which of the following Amazon.com programs are you a member of? (Select all that apply) Randomize Amazon Mom Amazon Prime Amazon Subscribe & Save None of these Ask everyone y12_m01_q320 320. Which of the following activities, if any, have you engaged in the past 6 months? (Select all that apply) PN: Randomize Used a retailer or shopping “app” on my mobile device Used a game or entertainment “app” on my mobile device Used a utility “app” (e.g., grocery list, bank account, etc.) on my mobile device Used a social networking “app” (e.g., Facebook, twitter) my mobile device Downloaded coupons to my mobile device Researched a product from my mobile device while shopping in a store Researched a product online before making a purchase at a store Signed up to receive emails from a retailer Purchased a product online Downloaded and used online coupons for an in-store purchase Downloaded and used online coupons for an online purchase Spent time on a social networking site (e.g., Facebook, Twitter, blogs, etc.) Engaged in social networking conversations onlinonlinee (e .g ., posting and responding to comments, chatting, etc. ) Accessed a social networking site (e.g., Facebook, Twitter) on my mobile device Accessed a retailer Web site on my mobile device Purchased products online from my mobile device None of these Ask everyone 321. Among the factors listed below, which are the most important to you when you are shopping in general? Please rank your top 4 y12__ m01 q321_ 01 factors,,p where “1” indicates the most important factor. ((ypType in the numbers 1 through 4 next to four items) y12_m01_q321_02 y12_m01_q321_03 Ask everyone y12_m02_q304 304. Are you currently making a conscious effort to live a healthier, more active lifestyle? (Select one) Yes No No, because I already live a very healthy, active lifestyle Ask if Q304 = yes y12_m02_q305 305. Which of the following activities are parts of your plans to be healthier and/or more active? (Select all that apply) Randomize Counting calories/consuming fewer calories Eating foods that are lower in fat Eating more fruits and vegetables Eating more “superfoods” (low-calorie, nutrient-rich foods that are high in antioxidants, such as blueberries, spinach, etc.) Eating foods that are lower in sodium Eating foods that are lower in sugar Eating out less often/cooking at home more Exercising more Making a meal plan for the week Eating fewer processed foods Drinking alcoholic beverages less often Quitting smoking Participating in a weight loss program (e. g., Jenny Craig, NuNutrisystem)trisystem) that requires me to purchase specific meals Eating more whole grains Other (specify) Ask if Q304 = yes y12_m02_q306 306. How likely are you to stick with your plan to live a healthier, more active lifestyle over the next several months? (Select one) Extremely likely Somew ha t like lly Somewhat unlikely Extremely unlikely 144 RFIS Econ Misc. Ask everyone y12_m02_q318 318. Do you have children age 18 or younger living at home with you? (Select one) Yes No Ask if Q318=yes y12_m02_q319 319. Which of the following things, if any, do you do to try to promote a healthy lifestyle for your children? (Select all that apply) Randomize Buy healthy snacks for them Limit the number of meals they eat out Cook healthy, well-balanced meals for the whole family Set an example for them by eating healthy foods myself Encourage them to be physically active Limit the amount of time they spend with “screens”—i.e., watching television, playing video games, or surfing the Internet Other (specify) Ask everyone y12_m03_q322 322. Do you expect to receive (or have you already received) a tax refund this year? (Select one) Yes No Ask if Q322=Yes y12_m03_q323 323. How do you plan to spend your tax refund this year? (Select all that apply) AkAsk everyone y12_m03_q324 324. How has the increase in gas prices affected your overall spending on other things? (Select one) I am spending much less on other things due to the increase in gas prices I am spending somewhat less on other things due to the increase in gas prices My spending on other things has not changed due to the increase in gas prices 145 I have not noticed an increase in gas prices Valentine’s Day Ask everyone 314. Compared with last year, do you plan to spend more, the same or less this year on gifts for Valentine’s Day? (Do NOT include spending on experiences y11_m01_q314 like dining out, movies, etc.) (Select one) Much more Somewhat more About the same Somewhat less Much less Do not purchase gifts for Valentine’s Day Ask if Q314 <> Do not purchase gifts for Valentine’s Day 315. How much do you plan to spend on the following types of gifts for Valentine’s Day this year? (Enter a dollar amount for each; if not planning to spend y11_m01_q315_01 on a particular category, enter 0. ) (Type in a whole number) 146 Valentine’s Day Ask everyone y12_m01_q322 322. Compared with last year, do you plan to spend more, the same or less this year on gifts for Valentine’s Day? (Do NOT include spending on experiences like dining out, movies, etc.) (Select one) Much more Somewhat more About the same Somewhat less Much less Do not purchase gifts for Valentine’s Day 147 Easter Ask everyone Grid y11_m03_q311_01 311. Please check the option that best describes your household’s planned Easter holiday spending on each of the following categories compared to last year’s Easter holiday spending. (Select one for each) y11_m03_q311_02 y11_m03_q311_03 Banner y11_m03_q311_04 More than last year y11_m 03_q 311_ 05 SltSame as last year y11_m03_q311_06 Less than last year y11_m03_q311_07 Do not spend on this category y11_m03_q311_08 y11_m03_q311_09 Stub Vacation travel Adult apparel Children’s apparel Toys for Easter gifts Easter greeting cards Easter candy Easter flowers Easter meal at home Easter meal at a restaurant I do not celebrate Easter Ask if Q311 <> I do not celebrate Easter y11_m03_q312_01 312. How much, if anything, are you planning to spend on…? (Type in a dollar amount for each; if not planning to spend on a particular category, enter 0. Type in a whole number) 148 Easter Ask everyone y12_m02_q331 331. Do you plan to “give up” something for Lent this year? (Select one) Yes No Ask if Q331=yes y12_m02_q332 332. What do you plan to “give up” for Lent this year? (Select all that apply) Randomize Candy or gum Chocolate Caffeine Carbonated beverages Meat products (giving up entirely, not just on Friday) Eggs Dairy products Cigarettes/tobacco Sweet snacks Salty snacks Alcohol Fast food Television Text messaging Cell phone Video games iPod/mp3 player SiltSocial networki kiWbit(ng Web sites (suc h as Face bkbook an dTitt)d Twitter) Driving (walking, biking, or using public transportation when possible) Making impulse purchases Using a credit card Other (specify) 149 Back-to-School Ask everyone y11_m06_q323 323. Will you be doing any back-to-school shopping this year? (Select one) Yes No Ask if Q323=yes y11_m06_q324 324. Compared with last year, how much will you spend on back-to-school purchases? (Select one) Much more Somewhat more About the same Somewhat less Much less Don’t know This is the first year I will be making back-to-school purchases Ask if Q323=yes 325. At which of the following retailers do you plan to shop for school supplies, clothing and/or computers for back-to-school this year? (Select all that apply for y11_m06_q325_01 each) y11_m06_q325_02 Banner: Plan to shop for school supplies Plan to shop for clothing Stubs Other Ask if Q323 = yes y11_m07_q326 326. Which of these items will you be purchasing during back-to-school shopping this year? (Select all that apply) Randomize Backpacks/school bags Shoes Clothing Books School supplies Dormitory furnishings/bedding/bath Desktop/laptop computer Netbook computer Tablet computer (e.g., iPad, Galaxy Tab, PlayBook) Computer software Calculator Mobile phone for student E-reader (e.g., Kindle, Nook) Other (specify) ______ Ask if Q323 = yes y11_m07_q327 327. What influences where your family members shop for back-to-school items? (Select all that apply) 151 Back-to-School y11_m08_q323_03 Banner: Have shopped/plan to shop for school supplies Have shopped/plan to shop for clothing Have shopped/plan to shop for computers/electronics Stubs Other Ask if Q321=yes y11__ m08 q324 324. Comppy,ypared to last year, how much will you spend on back-to-school purchases? (()Select one) Much more Somewhat more About the same Somewhat less Much less This is the first year I will be making back to school purchases As k if Q321=yes y11_m08_q325 325. What amount does your family plan to spend in total on back-to-school for clothing, shoes, books, school supplies, dormitory furnishings, school backpacks, computers, computer software, personal electronics, etc., including purchases you’ve already made? (Enter a whole number) $______.00 152 Don’t know yet Ask everyone y11_m08_q326 326. Now thinking ahead to the December holidays, compared to last year, do you plan to spend more, the same, or less this year on holiday gifts including gift cards? (Select one) Much more Somewhat more About the same amount Somewhat less MchlessMuch less Do not spend on holiday gifts Ask if Q326 <> Do not spend on holiday gifts y11_m08_q327 327. Have you made any gift purchases for the holidays yet this year? (Select one) Yes No Ask if Q327=Yes y11_m08_q328 328. At what types of retailers have you made holiday purchases this year? (Select all that apply) Randomize but keep the first three responses together with “Other discount…” as the anchor Walmart or Walmart Supercenter Target or SuperTarget Other discount store or supercenter (such as Fred Meyer, Kmart, Meijer, Shopko, etc.) Traditional depp(artment stores (such as Dillards ,y, Macy’s,,,) Belk, etc.) Value department stores (such as Sears, JCPenney, Kohl’s, etc.) Upscale department stores (such as Nordstrom, Bloomingdale’s, Saks 5th Avenue, etc.) Specialty apparel stores (such as Gap, Chico’s, Ann Taylor, etc.) Shoe stores Sporting good stores Toy stores Gadget/gift/theme stores Home furnishings/domestics stores Book and media stores Consumer electronics/appliance/computer stores Home improvement/hardware stores Jewelry stores Office supply stores Crafts or fabrics store Drug stores Grocery stores/supermarkets WhWarehouse c lblubs Small-format value stores (such as dollar stores) Factory outlet stores Amazon.com Other online-only retailer (e.g., zappos.com, overstock.com, etc.) Ask everyone y11_m09_q316 316. Now thinking ahead to the December holidays, compared with last year, do you plan to spend more, the same, or less this year on holiday gifts including gift cards? (Select one) Much more Somewhat more About the same Somewhat less Much less Do not spend on holiday gifts Ask if Q316 <> Do not spend on holiday gifts y11_m09_q317_01 317. Compared to last year, do you plan to spend more, the same, or less on the following types of holiday gifts? (Select one for each) y11_m09_q317_02 y11_ m09_ q317_ 03 Baaenner y11_m09_q317_04 Much more y11_m09_q317_05 Somewhat more y11_m09_q317_06 About the same y11_m09_q317_07 Somewhat less y11_m09_q317_08 Much less y11_m09_q317_09 Don’t know/not applicable y11_m09_q317_10 y11_m09_q317_11 Sb(Stubs (ran dom ize ) y11_m09_q317_12 Clothing, accessories or shoes y11_m09_q317_13 Toys/dolls/games (not video games) y11_m09_q317_14 Books (in hard copy) y11_m09_q317_15 Books (electronic) y11_m09_q317_16 e-reader (e.g., Kindle, Nook) y11_m09_q317_17 DVD/Blu-ray movies y11_ m09_ q317_ 18 Video games, video gaming systems or related accessories y11_m09_q317_19 Consumer electronics for the home (e.g., sound system, DVD player, etc). y11_m09_q317_20 Desktop/laptop computer Netbook computer Tablet computer (e.g., iPad, Galaxy Tab, Playbook) Mobile phone Sporting goods or leisure items Home decor or home furnishings Fine jewelry Gift cards or gift certificates Personal care or beauty items Food or food baskets Plants/wreaths/flowers Tools 154 December Holidays Ask if Q316 <> Do not spend on holiday gifts y11_m09_q318 318. At what types of retailers have you shopped or do you plan to shop for holiday gifts this year? (Select all that apply) Randomize (but keep first three responses together with “Other discount…” as the anchor) Walmart/Walmart Supercenter Target/SuperTarget Other discount stores/supercenters (such as Fred Meyer, Kmart, Meijer, Shopko). Ask if Q316 <> Do not spend on holiday gifts y11_m09_q319 319. As part of your holiday shopping, how often will you go online to comparison shop, research what’s available, or plan your shopping trips before visiting retail stores? (Select one) Before every trip to stores Before most trips to stores Before some trips to stores Before a few trips to stores Will not go online prior to holiday shopping Will not go to stores to shop/will only shop online/through catalogs 155 December Holidays Ask everyone y11_m09_q320 320. Do you own a smart phone (e.g., a phone with computer-like features that requires a data package to enable emailing, messaging, and Internet browsing, e.g., iPhone, Droid)? (Select one) Yes No Ask if Q316 <> Do not spend on holiday gifts 321. In what ways do you anticipate you will use online resources and apps on your computer and/or smart phone as part of your holiday shopping this year? y11_m09_q321_01 (Select all that apply for each) y11_m09_q321_02 Banner Will use a computer to do this Will use a smart phone to do this Randomize Purchase holiday gifts Read product reviews Compare prices at different retailers Build a holiday gift list Check availability of items at retailers Visit retailer’s or brand’s Facebook page Search for deals Visit a retailer’ s or brand ’ s official Web site/download retailer’ s or brand’ s app None of these 156 December Holidays Ask everyone y11_m10_q317 317. Which of the following categories best describes how much you think you will spend on holiday decorations and home furnishings this year (for holidays including Thanksgiving, Christmas, Chanukah/Hanukkah, or Kwanza) compared to last year? (Select one) A lot more Somewhat more About the same amount Somewhat less A lot less I don’t buy holiday decorations Ask everyone y11_m10_q318 318. Which of the following categories best describes how much you think you will spend on holiday gifts this year (for holidays including Christmas, Chanukah/Hanukkah, or Kwanza) compared to last year? (Select one) A lot more Somewhat more About the same amount Somewhat less A lot less I don’t buy holiday gifts Ask if Q318 <> I don’t buy holiday gifts y11_m10_q319 319. Please select the statements below that describe your plans for when you plan to will do your holiday shopping this year. (Select all that apply) Randomize PN: Do not allow respondents to select multiple responses within the first 3 responses I have already started my holiday shopping I haven’t started my holiday shopping yet, but will do so before Thanksgiving I plan to start my holiday shopping in early December or later I plan to shop for holiday gifts the day after Thanksgiving (“Black Friday”) I plan to shop for holiday gifts online the Monday after Thanksgiving (“Cyber Monday”) I plan to shop for holiday gifts on Free Shipping Day (Friday, Dec. 16, 2011) I haven’t really thought about my holiday shopping plans yet 157 December Holidays Ask if Q319=I plan to shop for holiday gifts the day after Thanksgiving (“Black Friday”) 320. Please indicate how much you agree or disagree with the following statements about your plans to shop on “Black Friday”—the day following Thanksgiving. y11_m10_q320_01 (Select one for each) y11_m10_q320_02 y11_m10_q320_03 Banner y11_m10_q320_04 Strongly agree y11__ m10 q320_ 05 Agree y11_m10_q320_06 Neither agree nor disagree y11_m10_q320_07 Disagree y11_m10_q320_08 Strongly disagree y11_m10_q320_09 Don’t know Stubs 158 December Holidays Ask if Q319=I plan to shop for holiday gifts the day after Thanksgiving (“Black Friday”) OR I plan to shop for holiday gifts online the Monday after Thanksgiving (“Cyber Monday”) y11_m10_q321_01 321. At which of the following retailers or types of retailers do you plan to shop on Black Friday and/or Cyber Monday this year? (Select all that apply) y11_m10_q321_02 Banner Plan to shop retailer on Black Friday Stubs 159 December Holidays Ask if Q318 <> I don’t buy holiday gifts y11_m10_q322 322. How much do you plan to spend on holiday gifts this year? (Enter a number rounded to the nearest dollar) $______.00 I don’t know yet Ask if Q318 <> I don’t buy holiday gifts y11_m10_q323 323. What percent, if any, of your household’s planned holiday gift spending have you actually spent so far? (Enter a number from 0 to 100) _____% Don’t know Ask if Q318 <> I don ’ t buy holiday gifts y11_m10_q324 324. What types of gifts do you plan to give this holiday season? (Select all that apply) Randomize Clothing, clothing accessories or shoes Toys/Dolls/Games (not video games) Books (hardback/paperback) Books (electronic) e-Reader (e .g ., Kindle , Nook) DVD/Blu-ray movies Video games, video gaming systems or related accessories Consumer electronics for the home (e.g., sound system, DVD player, etc.) Desktop/laptop computer Netbook computer Tablet computer (e.g., iPad, Galaxy Tab, Kindle Fire) Mobile phone StiSporting good s or l liiteisure items Home decor or home-related furnishings Fine Jewelry Gift cards / gift certificates Personal care or beauty items Food/food baskets Plants/wreaths/flowers Tools Cash/checks Tickets (such as airline, theatre or event tickets) Handmade/homemade gifts Other (specify) Ask if Q318 <> I don’t buy holiday gifts y11_m10_q325 325. Will you shop for and/or purchase holiday gifts online this holiday season? (Select all that apply) I plan to shop for holiday gifts online I plan to purchase holiday gifts online I don’t plan to shop for or purchase holiday gifts online this year Ask if Q318 <> I don’t buy holiday gifts y11_m10_q326 326. Considering your total holiday shopping budget this year do you plan to spend…? (Select one response) More of your total holiday budget online this year than last year The same part of your total holiday budget online this year than last year Less of your total holiday budget online this year than last year Do not shop online I don’t know Ask if Q318 <> I don’t buy holiday gifts 327. Think about when you are shopping for holiday gifts. Compared with when you are doing “regular” shopping throughout the year, are you more or less likely y11_m10_q327_01 to do the following things when shopping for holiday gifts? (Select one for each) y11_m10_q327_02 y11_ m10_ q327_ 03 Banner y11_m10_q327_04 More likely to do this when holiday shopping y11_m10_q327_05 No more or less likely to do this when holiday shopping y11_m10_q327_06 Less likely to do this when holiday shopping y11_m10_q327_07 Don’t know/not sure y11_m10_q327_08 Stubs 161 December Holidays Ask everyone y11_m11_q322 322. Which of the following categories best describes how much you think you will spend on holiday gifts this year (for holidays including Christmas, Chanukah/Hanukkah, or Kwanza) compared to last year? (Select one) A lot more Somewhat more About the same amount Somewhat less A lot less I don’t buy holiday gifts Ask if: Q322<> I don’t buy holiday gifts y11_m11_q323 323. How much do you plan to spend on holiday gifts this year? (Enter a number rounded to the nearest dollar) $______.00 Don’t know __ Ask if: Q333<> I don’t buy holiday gifts y11_m11_q324 324. What percent, if any, of your household’s planned holiday gift spending have you actually spent so far? (Enter a number from 0 to 100) _____% Don’ t know __ Ask if: Q322<> I don’t buy holiday gifts y11_m11_q325 325. Will you purchase at least one gift card this holiday season as a gift? (Select one) Yes No I don’t know Ask if: Q322<> I don’t buy holiday gifts y11_m11_q326 326. Do you plan to shop online—whether or not you plan to make a purchase online—this year for holiday gifts? (Select one) Yes No Don’t know 162 December Holidays Ask if: Q326 = Yes y11_m11_q327 327. At what types of retailers do you plan on shopping online for holiday gifts this season? (Select all that apply) {Randomize} Walmart/Walmart Supercenter Target/SuperTarget Macy’s JCPenney Kohl’s Sears Upscale department stores (e.g., Bloomingdale’s, Nordstrom, Saks 5th Avenue, etc.) Specialty apparel stores (e.g., Ann Taylor, Chico’s, Gap, etc.) Shoe retailers Sporting goods retailers Home furnishings retailers Book and media retailers Best Buy Apple Home improvement/hardware retailers Jewelry retailers Office supply retailers Craft/fabric retailers Drug store retailers Groceryyp stores/supermarkets Costco Sam’s Club Small-format value retailers (e.g., Dollar General, Big Lots, etc.) Personal care and beauty retailers Toys “R” Us Other toy retailers Other (specify) Ask if: Q326 = Yes y11_m11_q328 328. Do you plan to purchase holiday gifts or gift cards online this year? (Select one) Yes No Don’t know 163 December Holidays Ask if: Q328 = Yes y11_m11_q329 329. How much do you plan to spend online for holiday gifts or gifts cards this year? (Enter a number rounded to the nearest dollar) $______.00 Don’t know __ Ask if Q322<> I don’t buyyyg holiday gifts y11_m11_q330 330. Are you using, or do you plan to use, layaway to purchase holiday gifts this year? (Select one) Yes Maybe No Ask if Q330 <> No y11__ m11 q331 331. To what extent does the offer of layyyaway affect where y ou will shop for holida ygy gifts? (()Select one) I will try to do most of my holiday shopping at retailers that offer layaway so I can use the service I will purchase one or two “big ticket” gifts at a retailer that offers layaway so I can use the service I might purchase some holiday gifts on layaway, but it won’t determine where I shop Ask everyone y11_m11_q332 332. For which of the following holidays will you go grocery shopping specifically for a special holiday meal or holiday entertaining? (Select all that apply) Randomize Thanksgiving Christmas Chanukah/Hanukkah Kwanza New Year’s Eve Other (specify) None of these 164 December Holidays Ask if Q332 <> None of these y11_m11_q333 333. Where will you most likely do your grocery shopping for special holiday meals or holiday entertaining? (Select one) I will do all of my holiday grocery shopping at the store where I normally buy most of my groceries I will do most of my holiday grocery shopping at the store where I normally buy most of my groceries, but will go to other stores for a few “special” items I will do most of my holiday grocery shopping at a store other than the one where I normally buy most of my groceries I will do all of my holiday grocery shopping at a store other than the one where I normally buy most of my groceries Ask if Q333=2, 3 or 4 y11_m11_q334 334. You indicated that you would do at least some of your grocery shopping for special holiday meals or holiday entertaining at a store other than the one where you normally buy most of your groceries. To which type(s) of retailer(s) will you make special grocery shopping trips for meals or holiday entertaining this holiday season? (Select all that apply) Supercenter (such as Walmart Supercenter or SuperTarget) Conventional supermarket (such as Kroger, Safeway, Publix, etc.) Limited assortment gg(rocer (such as ALDI or Save-A-Lot) Warehouse clubs (such as Costco, Sam’s Club, or BJ’s) Specialty grocery store or neighborhood market (such as Trader Joe’s or Fresh & Easy) Gourmet/upscale grocery store (such as Whole Foods or Central Market) Ethnic food market Other (specify) Ask if QQ,333=2, 3 or 4 y11_m11_q335 335. Why will you do at least some of your grocery shopping for holiday meals or holiday entertaining at a store other than the one where you normally buy most of your groceries? (Select all that apply) Randomize Good sales and promotions on specific items I need High-quality products Availability of natural/organic products Pleasan t sh oppin g ex peri en ce Availability of holiday-themed items Ability to special order products Availability of brands not carried by my regular grocery store Availability of products not carried by my regular grocery store Availability of fully prepared, ready-to-serve full meals Availability of fully prepared, ready-to-serve side items or desserts Like to support locally owned retailers during the holidays Can shop for things other than groceries on the same trip Ability to buy products in bulk or “party-sized” items Some other reason 165 December Holidays Ask everyone y11_m12_q300 300. Did you purchase any gifts for the 2011 holiday season? (Select one) Yes No Ask if q300=yes y11_m12_q301 301. How much did you spend on holiday gifts overall? Enter dollar amount: $_____.00 Don’t know PN: Set up as a grid Ask if q300=yes y11_m12_q302_01 302. Where did you shop for holiday gifts, whether or not you made a purchase, and where did you purchase holiday gifts including gift cards? (Select all that apply for each) 166 December Holidays y11_m12_q302_02 Banner: Shopped for holiday gifts Purchased holiday gifts Stubs Discount retailers Walmart/Walmart Supercenter Target/SuperTarget Meijer Kmart/Big Kmart Other supercenter/discount department stores (e.g., Fred Meyer, Shopko) Warehouse Clubs Costco Sam’s Club Small-Format Value Retailers Dollar General Family Dollar Dollar Tree Toy retailers Toys "R” Us Other toy stores Value department store retailers JCPenney Kohl’s Sears 167 December Holidays Traditional department store retailers Macy’s Other traditional department stores (e.g. Dillards, Belk, etc.) Consumer electronics/appliance/computer retailers Best Buy Other consumer electronics/appliance/computer retailers (e.g., Apple, Radio Shack) Home improvement/hardware store retailers The Home Depot Lowe’s Other home improvement/hardware retailers Online-only retailers Amazon.com Other online-only retailers (e.g. eBay.com, Overstock.com, etc.) Book and media retailers Apparel specialty retailers (e.g. Gap, Chico’s, Ann Taylor, Old Navy, etc.) Personal care and beauty retailers (e.g. Bath & Body Works, Ulta, Aveda, Sephora) Factory outlet stores Grocery stores/supermarkets Sporting goods retailers Crafts or fabrics retailers Gadget/gift/theme retailers Drug store retailers Nordstrom, Saks 5th Avenue, Bloomingdale’s or Neiman Marcus Shoe retailers Bed Bath & Beyond Other home furnishings/domestics store retailers Other 168 December Holidays Ask if Q302 = Walmart/Walmart Supercenter for purchased holiday gifts y11_m12_q303 303. What types of holiday gifts did you purchase at Walmart/Walmart Supercenter? (Select all that apply) Ask if Q302 = Walmart/Walmart Supercenter for purchased holiday gifts y11_m12_q304 304. How much did you spend on holiday gifts at Walmart/Walmart Supercenter? Enter dollar amount: $_____ .00 Don’t know Ask if Q302 = Target/SuperTarget for purchased holiday gifts y11_m12_q305 305. What types of holiday gifts did you purchase at Target/SuperTarget? (Select all that apply) Ask ifQf Q302 = Target/SuperTarget f or purchased holiday gifts y11_m12_q306 306. How much did you spend on holiday gifts at Target/SuperTarget? Enter dollar amount: $_____.00 Don’t know Ask if Q302 = The Home Depot for purchased holiday gifts y11_m 12_q 307 307. Wha t types o f ho liday g ift(s) did you purch ase a t The H ome D epot? (Sel ect all that appl y ) Ask if Q302 = Lowe’s for purchased holiday gifts y11_m12_q308 308. What types of holiday gift(s) did you purchase at Lowe's? (Select all that apply) Ask if Q302 (purchased)=Amazon.com y11_m12_q309 309. What types of holiday gifts did you purchase at Amazon.com? (Select all that apply) Ask if Q302 (purchased) = Amazon.com y11_m12_q310 310. How much did you spend on holiday gifts at Amazon.com? Enter dollar amount: $_____.00 Don’t know Ask if q300 = yes y11_m12_q311 311. For the 2011 holiday season, did you do any gift shopping (e.g., browsing, looking for products, “window shopping,” checking prices or similar activiti es ) an d/or purc has ing online?(? (SlSelec t a llthtll that app ly) PN: If purchased, must also have shopped Shopped for holiday gifts online Purchased holiday gifts online Neither of these 171 December Holidays Ask if q311 = Purchased holiday gifts online y11_m12_q312 312. How much did you spend overall for holiday gifts online? (Type in a whole number) Enter dollar amount $ ______.00 Don’t know Ask if Q311 <> Neither of these 313. At which of these retailer Web sites, if any, did you shop for holiday gifts, whether or not you made a purchase, and at which of these, if any, did you purchase holiday gifts? Stubs Amazon.com Walmart Target Kmart Best Buy Sears JCPenney Macy’s Kohl’s Toys “R” Us Lowe’s The Home Depot OtkOverstock.com eBay Apple QVC Sam’s Club Costco Zappos Other (specify) 172 December Holidays Ask if Q313 (shopped) = Walmart 314. Thinking specifically about Walmart’s Web site, walmart.com, how did you use walmart.com as part of your 2011 holiday y11_m12_q314 shopping? (Select all that apply) 173 December Holidays Ask if Q313 (shopped) = Target y11_m12_q315 315. Thinking specifically about Target’s Web site, target.com, how did you use target.com as part of your 2011 holiday shopping? (Select all that apply) Ask if Q313 (shopped) = Amazon.com y11_m12_q316 316. Thinking specifically about Amazon.com, how did you use the Web site as part of your 2011 holiday shopping? (Select all that apply) Ask everyone y11_m12_q317 317. Which of the following devices do you currently own? (Select all that apply) Smartphone (e.g., a mobile phone with computer-like features that requires a data package to enable emailing, messaging and Internet browsing, such as an iPhone or BlackBerry) Tablet computer (e.g., a mobile computer that allows Internet browsing, media consumption, and light computing capabilities, such as an iPad, Motorola Xoom, or Samsung Galaxy Tab) Neither of these Ask if Q317 <> Neither of these y11_m12_q318 318. Did you shop for or purchase holiday gifts from your smartphone or tablet as part of your 2011 holiday shopping? (Select all that apply) Shopped for holiday gifts from my smartphone Ask if Q300 = yes y11_m12_q319 319. Which of the following activities, if any, did you engage in as part of your 2011 holiday shopping? (Select all that apply) Randomize Followed a retailer or brand on Twitter “Liked” a retailer or brand on Facebook Read product reviews online Received coupons or promotional offers via text message Downloaded a retailer or shopping “app” or widget to my laptop or desktop computer Searched for coupons or promotional codes online Downloaded a retailer or shopping “app” to my mobile device Used a retailer “app” to shop from my mobile device Downloaded coupons to my mobile device Used coupons I had downloaded to my mobile device Researched a product from my mobile device while shopping in a store Researched a product online before making a purchase at a store Purchased a product online Accessed a retailer Web site on my mobile device Purchased products online from my mobile device Scanned a QR code (either in -store or in an ad) with my mobile device to learn more about a product or promotion None of these 175 December Holidays Ask if Q300=yes y11_m12_q320 320. Did you shop on either Black Friday or Cyber Monday for holiday gifts this year? (Select all that apply) Shopped on Black Friday Shopped online on Cyber Monday Neither of these Ask if Q320=Sh opped on Bl ack Fr iday Not in PulsarWeb; email [email protected] for verbatim responses 321. Which one retailer do you think offered the best deals on Black Friday? (Type in your response) Ask if Q320=Shopped online on Cyber Monday Not in PulsarWeb; email [email protected] for verbatim responses 322. Which one retailer do you think offered the best deals on Cyber Monday? (Type in your response) Ask if Q300=yes Not in PulsarWeb; email [email protected] for verbatim responses 323. Which one retailer do you think offered the best overall value for holiday shopping this year? (Type in your response) Ask if Q300=yes y11_m12_q324_01 324. Please indicate the extent to which you agree or disagree with the following statements. (Select one for each) y11_m12_q324_02 y11_m12_q324_03 Banner y11_m12_q324_04 Agree strongly y11_m12_q324_05 Agree y11_m12_q324_06 Neither agree nor disagree Stubs (randomize) I think it was in poor taste for some retailers to open on Thanksgiving night to get a jump on Black Friday I spent more of my holiday budget on Black Friday and Cyber Monday this year than in previous years I was more deal-focused in my holiday shopping this year than in previous years Retailers really offered some great deals this holiday season The Thanksgiving night hours offered by several retailers for Black Friday made it much more convenient for me to shop on Black Friday The deals offered on Black Fridayyy seemed better than last year’s deals 176 Economic Tracking Questions Ask everyone q9 9. Compared to this time last year, in the next month do you plan to…? (Select one response) Spend much more at retail stores than you did last year Spend somewhat more at retail stores than you did last year Spend about the same at retail stores as you did last year SdSpend somew htlttiltthdidlthat less at retail stores than you did last year Spend much less at retail stores than you did last year Ask everyone q10_01 10. Compared to this time last year, how much better off or how much worse off is your household in terms of the following factors? (Select one for each statement) q10_02 q10_ 03 Banner q10_04 Much better off q10_05 Somewhat better off q10_06 No change from last year Somewhat worse off Much worse off Randomize Job security of employed household members Household income level Credit card debt level Monthly mortgage and car payments Worth of household members’ investments Value of my home 177 Trip-Based Questions Ask if Q1.1 or Q1.5=shopped any of the retailers below in the past 4 weeks q400 400. Earlier you indicated that you shopped at the following retailers during the past 4 weeks. Please select the one retailer where you made your most recent purchase of groceries, other household essentials or health and beauty care products. PN: Pipe in retailers shopped in the past 4 weeks (Q1.1 and Q1.5 from main survey) from the following list and randomize Discount/Supercenter Fred Meyer Kmart/Bi g K mart Meijer SuperTarget Target Walmart Walmart Supercenter Small-Size Value Retailers Dollar General Dollar Tree Family Dollar Big Lots Fred’s 99¢ Only Warehouse Club Retailers BJ’s Wholesale Club Costco Sam’s Club Drug Store Retailers CVS/pharmacy Rite Aid Walgreens 178 Trip-Based Questions Grocery Retailers/Channels A&P Acme Albertsons Cub Foods Dillons/Dillons Marketplace Dominick’s Food Lion F’/F’MktlFry’s/Fry’s Marketplace Giant Eagle Giant Foods Hannaford Harris Teeter H-E-B/H-E-B Plus/Central Market Hy-Vee Jewel/Jewel-Osco King Soopers Kroger/Kroger Marketplace/Kroger Fresh Fare Pathmark Publix Ralphs QFC Randalls Safeway Shaw’s/Star Market ShopRite Smith’s Food and Drug/Smith’s Marketplace Stater Brothers Stop & Shop Sweetbay Tom Thumb Vons Walmart Neighborhood Market (Walmart’s small-sized grocery store only, not its Supercenter) Wegmans WinCo Foods Winn-Dixie/Winn-Dixie Marketplace Health/Natural Foods Supermarket Whole Foods Market Specialty Food Store/Neighborhood Market Fresh & Easy Trader Joe’s Limited Assortment Grocer 179 ALDI Save-A-Lot Trip-Based Questions Convenience Store/Gas Station 7-Eleven BP/ARCO/Amoco am/pm Chevron/Texaco Extra Mile/Star Mart Circle K Exxon/Mobil/On the Run/Tiger Market Hess/Hess Express Shell Speedway Valero/Diamond Shamrock Wawa QuikTrip Did not purchase groceries, household essentials or health and beauty care products at any of these retailers. Ask if Q400 <> Did not purchase groceries, household essentials or health and beauty care products at any of these retailers q400a 400a. What was the primary reason you went to the store on this occasion? (Select one) Randomize To make a “big” shopping trip to stock up on many items To make fill-in purchases of a few items running low on/out of in between “big” shopping trips To buy items for immediate use the same day To buy items for a special occasion or out-of-the ordinary purpose To browse the store to look at items of interest/new items To buy specific items advertised on sale To buy specific items for which I had coupons Ask if Q400 <> Did not purchase groceries, household essentials or health and beauty care products at any of these retailers q401a 401a. Which of the following did you do during the trip? (Select all that apply) RANDOMIZE Made a “big” shopping trip to stock up on many items Made a few fill -in purchases of items running low on/out of in between “big” shopping trips Bought items for immediate use the same day Bought items for a special occasion or out-of-the ordinary purpose Browsed the store to look at items of interest/new items Searched out items advertised on sale Searched out items for which I had coupons Ask if Q400 <> Did not purchase groceries, household essentials essentials or health and beauty care products at any of these retailers q402a 402a. What types of products did you purchase on this trip? (Select all that apply) Randomize Food items (e.g., produce, meat, dry/canned groceries, etc.) Non-food household essentials (e.g., paper products, cleaning products, trash bags, etc.) 180 Health and beauty care products (e.g., shampoo, lotion, soap, cosmetics, medication, etc.) General merchandise items (e.g., clothing, shoes, towels, sheets, small appliances, housewares, toys, consumer electronics, etc.) Trip-Based Questions Ask if Q400 <> Did not purchase groceries, household essentials or health and beauty care products at any of these retailers q403a 403a. About how many items did you purchase during the trip? Please count multiple-item packages (e.g., a 24-pack of bottled water) as one item. (Select one) 1 item 2 – 9 items 10 – 19 items 20 – 29 items 30 – 49 items 50 or more items Ask if Q400 <> Did not purchase groceries, household essentials or health and beauty care products at any of these retailers q404a 404a. In total, how much did you spend on this trip? Please round to the nearest dollar. (Type in a whole number) PN $______.00 Ask if Q400 <> Did not purchase groceries, household essentials or health and beauty care products at any of these retailers 405a. How much did you spend on just food and grocery-related items, including household cleaning and health and beauty care products? Please round to the q405a nearest dollar. (Type in a whole number) PN $______.00 Ask if Q400 <> Did not purchase groceries, household essentials essentials or health and beauty care products at any of these retailers q406a 406a. How long were you in the store during this trip? (Select one) Less than 15 minutes 15 – 30 minutes 31 – 45 minutes 46 – 60 minutes 61 – 90 minutes More than 90 minutes Ask if Q400 <> Did not purchase groceries, household essentials or health and beauty care products at any of these retailers q407a 407a. How often do you visit this store to buy groceries, other household essentials or health and beauty care products? (Select one) Daily 4-6 times a week 2-3 times a week Once a week Once every 2-3 weeks Once a month Once every 2-3 months 181