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Music Trade Review -- © mbsi.org, arcade-museum.com -- digitized with support from namm.org

34 THE MUSIC TRADE REVIEW JANUARY 10, 1925

"Musical instruments ofYcr so much and cost so little tliat your choice should be easy. "Place a drum, , saxophone or one of the other popular instruments in a real boy's possession and watch him change his habits! Watch him concentrate and stay closer to home. Same way with a girl. Put a violin, 'cello, or in her hands and note the difference in her demeanor. "Long after Christmas is past these gifts will SrMUSlCAL INSTRUMENT increase in importance in the minds of your loved ones. Your gift may mean the start of a successful musical career. Make your selec- tion from Edfred's large stock. Come in and Manufacturers of Kd & Fred will help you choose the right in- cases of quality. Veneer, Duck, Leather, strument." Fibre. Conn Chicago Go. Increases Its Space Chicago Firm Triples Its Space—Firm Also CO.,40Cross5tNewark,NJ. Issues New Circular Describing Its Entire Line all the star musicians of Akron, designated by Akron Dealer's Holiday name. Below were listed the names of about CHICAGO, III., January 3.—The Conn Chicago Advertising Made Sales twenty-five prominent local musicians who play Co. is taking over larger space in the building Conn instruments, Edfred's being the local where it is now located at 339 South Wabash Edfred Co., of That City, in Elaborate Cam- agency for C. G. Conn, Ltd., Elkhart, Ind. avenue, moving the offices and stockroom from paign, Increases Its Holiday Sales to Con- Conn saxophones were featured at $80 and the fourth floor to the second floor, which will siderable Degree up and a great many were sold as Christmas give the company three times as much space. gifts. Also featured were Paramount The new quarters are being redecorated and, in AKRON, O-, January 5.—A great deal of small and Lcedy drums. The other lines mentioned addition to a very large stockroom, there will goods business came the way of the Edfred were Vega, Weymann, Washburn, , Lud- be an attractive display room and several offices. Co., local music dealer, during the holiday wig and Slingerland banjos, Martin and Gib- The move was made in order that the com- period, as a result of some excellent advertising son stringed instruments, Barry drums, Bet- pany could increase service to the trade and in the local newspapers. This concern, headed toney clarinets, Washburn and , to take care of the growing demand for the by A. L. Simmons, is known as one of the Conn Schmidt, Roth and Todt violins. Conn Chicago Co.'s line of musical merchandise. most enterprising retailers in the city and the The advertising copy was interesting, reading The company has also issued a new folder extra business secured justified its advertising in part as follows: "Did you ever stop to con- catalog fully describing and illustrating the en- efforts. sider the class of gifts the average man, woman, tire line. The front page shows the "C. C. C." Several days before Christmas Edfred placed boy or girl receives at Christmas? How long line of cornets, trumpets and trombones, which a full page advertisement in two local news- do they or their memory last? Very short- is followed by a showing of thr Jerome Thibou- papers featuring small instruments as gifts. It lived, most of them, and the balance are un- ville-Lamy clarinets, guitars, , uku- v as headed: "Musical Instruments—More Than appreciated except for the spirit. leles, saxophones and accessories. a Gift," with the sub-heading: "Make This a "The spirit—that's the thing, we quite agree. Musical Christinas." But so long as you spend real money why Featured among the many illustrations were not make the gift one that will prove a lasting 1924 Proves to Be two cartoons, one of Santa Clans, and the other influence in the recipient's life, especially if labeled, "Edfred's Conn Rand Wagon," bearing you are giving to young boys and girls' Best Holton Year Firm Reports Factory Having Run at Full Capacity During Past Twelve Months With Inc. Much Overtime AND FI.KHOKX. Wis.. January 5.—The past year was the best in the history of Frank Holton & Co., KOCH manufacturers of Holton band instruments, ac- Representing ANDS KOCH, A. G. TROSS1NGEN, Manufacturers of cording to If. 1. Charlton, general manager of this company. Accordions, Harmonicas, Violins, Bows "The factory has been running at full capacity during the entire year," stated Mr. Charlton to and Full Line of Accessories a representative of The Review, "and at many times we were working overtime. We are now for Vatatoii and trices Office and Show Room Shipping and Stock Room utilizing all of our 50,000 square feet of factory 1133 BROADWAY. NEW YORK NEW DORP, S. I.. NEW YORK floor space. The outlook for next year is even brighter." Joins Conn Chicago Go.

HENRY 5TADLM AIR CHICACO, II.I.., January 3.—Richard (Uick) Stross, one of the best-known solo cornetists iSBg^S$ MUSICAL INSTRUMENTS} in the country, has just returned from a tour of n the Western States and has joined the retail * °/!NDACC£SSOM£S~ II5II7EAST23RD5T.NEWY0RJO store of the Conn Chicago Co. and will teach in the Conn National School of Music.

WE HONESTLY BELIEVE Write for OSCAR SCHMIDT, Inc. Price* THAT BOSTON MUSICAL 87-101 FERRY ST., JERSEY CITY, N. J. INSTRUMENT CASES ARE LA Scala m*M ._r«,«m« Oldest and Largest Plant of Its Kind In America THE FINEST CASES MADE [BANJOS GUITARS VIOL Many Music Dealers AND < BANJO-MANDOLINS IKVLKLKS ACCORIHONS 81PI Share This Opinion SOVEREIGN [TENOR BANJO MAND. HAWAIIAN «1!1TAR8 HARMONICAS CASI The STELLA and SOVEREIGN Brandt have become National Nece$»itie$ FOB YEARS, THE PRINCIPAL SOURCE OF SMALL STRING INSTRUMENTS IN AMERICA Boston Violin Case Co. THE BEST FOR THE MONEY ALWAYS KKEP OIR PRICK LIST BEFORE YOU 100 Haverhill St. Boston