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Overview Marketing Information Target Audience

OVERVIEW Batman is the only Super Hero who started with a purpose, then trained and developed unique abilities and skills to TARGET AUDIENCE fulfill that purpose. Boys aspire to have his unequaled • Primary: Boys 3-8 fighting skills, unique gadgets and vehicles.He has nearly • Secondary: Young Men and Collectors 100% worldwide awareness and has surpassed $9 billion in consumer products retail sales worldwide. MARKETING INFORMATION Theatrical Home Video • Batman returns for a third installment, The Dark Knight Rises, with • Batman: The Brave and the Bold Season One – Part Two hits the Christian Bale reprising his role as Bruce Wayne / Batman and shelves on 3/15/11. This 2-disc collection features 13 animated Christopher Nolan directing. The film will be released July 20, 2012. adventures from the smash hit series. • Anne Hathaway has been cast as Selina Kyle, and Tom Hardy will play the powerful villain Bane. Interactive • DC Universe Online is a Massively Multi-player Online Game Television developed by Sony Online Entertainment and available exclusively on • The hit new series from Warner Bros. Animation, BATMAN: THE the PlayStation 3 and PC. The game was released January 11, 2011. BRAVE AND THE BOLD delivers non-stop action and adventure in • Batman Arkham City, the highly anticipated sequel to the critcally an exciting new environments showcasing a lighter and more acclaimed Batman Arkham Asylum will be available for the Xbox 360, humorous side of Batman. Playstation 3 and PC Fall 2011. - 52 action packed episodes for seasons 1 & 2 and 13 additional new episodes airing in 2011! Theme Parks - Currently airing on Cartoon Network. • DC Comics is showcased in 13 Six Flags theme - BATMAN: THE BRAVE AND THE BOLD consistently ranks as a top three parks, Warner Bros. Movie World Australia, and program in its time period with Boys 6-11* Parque Warner in Spain! Publishing Batman Live • Batman is featured in 15 monthly comic books from DC Comics • BATMAN LIVE is a unique action-packed reaching millions of readers each month. live arena show featuring impressive stunts, pyrotechnics, illusions and video screen Online sequences! BATMAN LIVE is targeted for • DCBeyond.com is a thrilling destination for all DC Super Hero fans all ages and launches in Europe July 2011 with games, videos, exclusive downloads and more! and North America Summer 2012. - The Batman: Proto Bat-Bot Builder is an all-new original online game currently on DCBeyond.com. *Source: NHI Galaxy as dated, Live + Same Day Coverage rating..

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