Customer Profile Report for SEVEN STARS, STALMINE (Punch Outlet Number: 203300) HALLGATE LANE, POULTON-LE-FYLDE, FY6 0LA (FY 6 0LA)

Age Data Table Count: Index: 0 - 0.5 0 - 1.5 0 - 3.0 0 - 5.0 15 Min 0 - 0.5 0 - 1.5 0 - 3.0 0 - 5.0 15 Min Miles Miles Miles Miles Drivetime Miles Miles Miles Miles Drivetime 0-15 169 393 5,280 17,783 8,869 75 74 86 84 78 16-17 28 55 686 2,676 1,230 101 83 90 102 88 18-24 99 220 2,332 7,848 3,818 91 86 78 77 70 25-34 79 187 3,707 11,253 5,517 48 48 82 73 67 35-44 125 301 3,429 11,235 6,020 82 84 82 79 79 45-54 210 496 4,810 16,407 9,093 124 123 103 103 106 55-64 162 447 4,295 14,556 8,316 120 139 115 114 122 65+ 324 742 8,346 30,670 17,558 150 145 141 151 161 Population estimate 2015 1,196 2,841 32,885 112,428 60,421 100 100 100 100 100

Ethnicity - Census 2011 Count: %: 0 - 0.5 0 - 1.5 0 - 3.0 0 - 5.0 15 Min 0 - 0.5 0 - 1.5 0 - 3.0 0 - 5.0 15 Min Miles Miles Miles Miles Drivetime Miles Miles Miles Miles Drivetime White 1,162 2,660 31,111 109,317 59,271 99% 98% 98% 98% 98% Mixed / Multiple Ethnic Groups 2 6 191 713 407 0% 0% 1% 1% 1% Asian / Asian British 3 17 272 1,030 398 0% 1% 1% 1% 1% Black / African / Caribbean / Black British 0 0 30 145 96 0% 0% 0% 0% 0% Other Ethnic Group 1 24 75 201 122 0% 1% 0% 0% 0% All People (Ethnic Group) 1,168 2,707 31,679 111,406 60,294 100 100 100 100 100

Mosaic UK Data Table (Residential) Count: Index: 0 - 0.5 0 - 1.5 0 - 3.0 0 - 5.0 15 Min 0 - 0 - 0 - 0 - 15 Min Miles Miles Miles Miles Drivetime 0.5 1.5 3.0 5.0 Drivetime A City Prosperity (18+) 0 0 0 0 0 0 0 0 0 0 B Prestige Positions (18+) 11 15 602 4,434 3,424 15 9 31 66 93 C Country Living (18+) 216 770 2,447 4,045 4,746 312 463 131 63 136 D Rural Reality (18+) 523 1,041 2,386 3,353 3,497 757 628 128 53 100 E Senior Security (18+) 147 383 5,695 23,793 14,207 181 197 260 319 347 F Suburban Stability (18+) 0 38 3,050 11,273 6,801 0 26 185 201 221 G Domestic Success (18+) 37 38 1,272 4,338 2,950 44 19 56 56 70 H Aspiring Homemakers (18+) 63 107 3,234 12,418 6,039 69 49 132 149 132 I Family Basics (18+) 0 0 1,121 4,500 556 0 0 58 68 15 J Transient Renters (18+) 0 0 2,581 5,269 1,392 0 0 166 99 48 K Municipal Challenge (18+) 0 0 162 2,067 357 0 0 10 38 12 L Vintage Value (18+) 0 0 2,225 7,133 2,670 0 0 131 123 84 M Modest Traditions (18+) 0 0 1,955 8,188 3,033 0 0 153 188 127 N Urban Cohesion (18+) 0 0 0 53 53 0 0 0 1 2 O Rental Hubs (18+) 0 0 189 914 575 0 0 9 13 15 Adults 18+ estimate 2015 997 2,392 26,919 91,778 50,300 100 100 100 100 100 Copyright © 2016 Experian Limited. Mapping: Copyright © 2015 Navteq. Mosaic UK Map and Data: SEVEN STARS, STALMINE (203300)

Mosaic UK Data Table (Residential) Count: Index: 0 - 0.5 0 - 0.5 Miles Miles A City Prosperity (18+) 0 0 B Prestige Positions (18+) 11 15 C Country Living (18+) 216 312 D Rural Reality (18+) 523 757 E Senior Security (18+) 147 181 F Suburban Stability (18+) 0 0 G Domestic Success (18+) 37 44 H Aspiring Homemakers (18+) 63 69 I Family Basics (18+) 0 0 J Transient Renters (18+) 0 0 K Municipal Challenge (18+) 0 0 L Vintage Value (18+) 0 0 M Modest Traditions (18+) 0 0 N Urban Cohesion (18+) 0 0 O Rental Hubs (18+) 0 0 Adults 18+ estimate 2015 997 100 Copyright © 2016 Experian Limited. Mapping: Copyright © 2015 Navteq. Occasions Map and Data: SEVEN STARS, STALMINE (203300)

Occasions Data Table Count: Index: 0 - 0.5 0 - 1.5 0 - 3.0 0 - 5.0 15 Min 0 - 0 - 0 - 0 - 15 Min Miles Miles Miles Miles Drivetime 0.5 1.5 3.0 5.0 Drivetime 01 Mine's a Pint 53 142 2,028 7,081 3,278 93 107 104 106 96 02 Early Doors 54 137 2,189 7,920 4,050 113 123 134 141 141 03 Everyday is Friday 45 87 1,388 4,784 2,392 111 92 100 100 98 04 Weekend Millionaires 44 88 2,198 7,211 2,944 75 64 109 105 84 05 Out On The Town 38 78 1,840 6,114 2,773 67 59 95 92 82 06 Business and Pleasure 21 54 585 1,840 1,031 72 79 59 54 59 07 Sporting Pints 26 49 1,359 4,371 1,758 42 34 64 60 47 08 Student Social 47 116 764 2,405 1,588 178 188 84 77 100 09 Leisurely Lunch 62 154 1,950 6,853 3,793 112 119 103 105 114 10 Wining and Dining 86 192 2,381 8,304 4,866 136 130 110 112 128 11 Household Outing 38 76 1,714 6,344 2,937 76 65 100 108 98 12 Midweek Meal Deal 33 93 1,084 3,477 1,542 117 142 113 105 91 13 Date Night 67 167 1,787 6,216 3,944 149 160 116 118 147 14 Birthday Treat 54 119 1,483 5,063 2,819 120 114 97 96 105 15 Pre Show Meal 13 36 558 2,038 1,140 84 100 106 112 123 Number of Occasions 681 1,588 23,308 80,021 40,855 100 100 100 100 100

Competition Type Summary Table 0 - 0.5 0 - 1.5 0 - 3.0 0 - 5.0 Reporting Category Miles Miles Miles Miles Café / Wine Bar 0 0 1 7 Circuit Bar 0 0 2 9 Community Local 1 3 14 24 Dry Led 0 0 0 4 Branded Food Pub 0 0 4 10 Rural 0 0 0 0 Other 1 2 42 135 Total 2 5 63 189

Competition Type Summary Table 0 - 0.5 Reporting Category Miles Café / Wine Bar 0 Circuit Bar 0 Community Local 1 Dry Led 0 Branded Food Pub 0 Rural 0 Other 1 Total 2

List of Pubs (sorted by distance from Punch outlet) - Top 30 by Distance

Distance Rank Pub name Address Owner Postcode Category (Miles)

N/A SEVEN STARS, STALMINE HALLGATE LANE, POULTON-LE-FYLDE, FY6 0LA Punch Taverns FY 6 0LA Punch Taverns 0.00 1 Wyre Villa Fc Hallgate Lane, Stalmine, Poulton-le-fylde Independent Free FY 6 0LA Other 0.00 2 Seven Stars Hallgate Lane, Stalmine, Poulton-le-fylde Punch Pub Company FY 6 0LA Community Local 0.00 3 Sunset Park Sower Carr Lane, Hambleton, Poulton-le-fylde Independent Free FY 6 9EQ Other 1.07 4 Saracens Head Hotel 200 Park Lane, Preesall, Poulton-le-fylde Thwaites FY 6 0NW Community Local 1.24 5 Black Bull Hotel 192 Park Lane, Preesall, Poulton-le-fylde Independent Free FY 6 0NW Community Local 1.24 6 Tolleys 1 Sandy Lane, Hambleton, Poulton-le-fylde Independent Free FY 6 9AA Other 1.86 7 Hambleton Village Sports & Social Club 29 Church Lane, Hambleton, Poulton-le-fylde Independent Free FY 6 9BZ Other 1.89 8 Shovels Green Meadow Lane, Hambleton, Poulton-le-fylde Punch Pub Company FY 6 9AL Community Local 1.97 9 Springfield House 18 Wheel Lane, Pilling, Preston Independent Free PR 3 6HL Other 2.23 10 Knott End Squash Club & Leisure 93 Lancaster Road, Knott End-On-Sea, Poulton-le-fylde Independent Free FY 6 0AU Other 2.25 11 Village Steakhouse 12 Wyre View, Knott End-On-Sea, Poulton-le-fylde Independent Free FY 6 0AE Other 2.33 12 Knott End Working Mens Club & Institute 27 Salisbury Avenue, Knott End-On-Sea, Poulton-le-fylde Independent Free FY 6 0BP Other 2.34 13 Knott End Golf Club Wyre Side, Knott End-On-Sea, Poulton-le-fylde Independent Free FY 6 0AA Other 2.37 14 Burn Naze 1 Gamble Road, Thornton-cleveleys Trust Inns FY 5 4JF Community Local 2.37 15 Siam Oriental Restaurant 3 Esplanade, Knott End-On-Sea, Poulton-le-fylde Independent Free FY 6 0AD Other 2.40 16 Bourne Arms 16 Bourne May Road, Knott End-On-Sea, Poulton-le-fylde Hawthorn Leisure FY 6 0AB Community Local 2.52 17 Thornton Catholic Social Club Holly Road, Thornton-cleveleys Independent Free FY 5 4HH Other 2.53 18 Thornton Cleveleys Sports Club Bourne Road, Cleveleys, Thornton-cleveleys Independent Free FY 5 4QA Other 2.55 19 Iron Horse Fleetwood Road North, Thornton-cleveleys Greene King FY 5 4LH Branded Food 2.63 20 Shard Riverside Inn Old Bridge Lane, Hambleton, Poulton-le-fylde Independent Free FY 6 9BT Other 2.65 21 Sandyforth Arms Trunnah Road, Thornton-cleveleys Amber Taverns FY 5 4HF Community Local 2.66 22 Sequins 124-126 Dock Street, Fleetwood Independent Free FY 7 6JL Other 2.67 23 Bourne Poacher 325 Fleetwood Road North, Thornton-cleveleys Enterprise Inns FY 5 4LF Community Local 2.68 24 Three Lights Herring Arm Road, Fleetwood Marston's FY 7 6NB Branded Food 2.68 25 Kings Own Old Comrade Association 40 Adelaide Street, Fleetwood Independent Free FY 7 6AB Other 2.69 26 Fleetwood Harbour Yacht Club Dock Road, Fleetwood Independent Free FY 7 6PP Other 2.69 27 Steamer Hotel 1-2 Queens Terrace, Fleetwood Star Pubs & Bars FY 7 6BT Community Local 2.70 28 Fleetwood Working Mens Club 6-8 Kemp Street, Fleetwood Independent Free FY 7 6JX Other 2.72 29 Harlequins 26 Kemp Street, Fleetwood Independent Free FY 7 6JX Community Local 2.72 30 Raf Club London Street, Fleetwood Independent Free FY 7 6JE Other 2.73