Teens Are Still Buying Fashion & Games
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www.spotsndots.com PDF/TXT newsletter Subscription: $325 per year Call toll free: 888-884-2630 This publication cannot be distributed beyond the office of its named subscriber. Send sales-related job listing The Daily News of TV Sales Wednesday, October 19, to: [email protected] Copyright 2016. TEENS ARE STILL BUYING FASHION & GAMES BUT OVERALL TEEN SPENDING IS DOWN ADVERTISER NEWS Piper Jaffray Companies, an investment bank and Houston-based home builder, LGI Homes, is finding asset management firm, has found some new trends— success by focusing almost exclusively on low-price entry- and reaffirmed some old ones—in its 32nd semi-annual level homes. The Wall Street Journal reports that LGI Taking Stock With Teens research survey, which highlights Homes is forecasting a 24% growth rate this year, which spending trends and brand preferences amongst 10,000 if the fastest rate in the publicly traded U.S. home-building teens across 46 U.S. states. Since the project began in industry. LGI has a very aggressive marketing operation, 2001, Piper Jaffray has surveyed more than 140,000 teens including sending out 400,000 targeted fliers each week and collected over 37 million data points on teen spending to apartment complexes and other rental units within a 25- in fashion, beauty and personal care, digital mile radius of its new home developments. media, food, gaming and entertainment. LGI has expanded beyond its core market “While total spending among the teen of Texas to other areas such as Charlotte, demographic appears to be down slightly NC, Nashville, TN, Denver, CO and Seattle, versus last year, we are encouraged that WA……In a related story, homebuilders the upper-income teenagers in our survey are still positive about the market, but not are indicating more optimism and positive as much as they were in September. The spending trends. This increase in spending National Association of Home Builders/ among upper-income teens seems to be Wells Fargo Housing Market Index fell by largely broad-based across fashion and two points in October to 63. Anything above beauty,” said Neely Tamminga, Piper 50 is considered a positive sentiment…… Jaffray senior research analyst. Despite a 26.9 percent drop in its stock While overall teen spending is down price, Shake Shack remains positive about compared to fall 2015, spending trends in fashion and its future. VP of marketing and communications Edwin beauty are encouraging among upper-income teens Bragg told Adweek he thinks the company’s marketing where total spending is indicated up 2.5% year-over-year. efforts will reverse the stock price slump. Bragg said “Yes, Historically, Piper Jaffray says results from the upper- we’ll do it by continuing to innovate and bring Shake Shack income survey set tend to lead overall spending. to more places. We recently opened in Dallas and we’re Denim brands saw an uptick to 19% aggregated testing our salt-and-pepper honey chicken at the Brooklyn mindshare and showed up as a top trend among upper- Shacks.” Currently, Shake Shack has 100 locations around income females for the second consecutive survey in a the world……The battery supplier for the new Chevrolet row. Among upper-income teens, fashion athletic apparel Bolt EV is predicting that 30,000 of the vehicles will be is still on the rise with a new high of 35% share achieved sold next year. The Bolt will start at $37,495, but federal with Nike, adidas and Under Armour gaining share. tax credits could bring that down to $29,995……Bose, The beauty category’s wallet share among upper- Bacardi and Gatorade are three brands already partnered income females reached 11%―the highest value seen in with Spotify’s Branded Moments service. The service the survey’s history. features a commercial that runs at the beginning of the Restaurants represented 23% of overall spending for user’s playlist, and if the ad is watched to completion, the upper-income teens; teens are choosing limited-service listener gets 30 minutes of commercial-free streaming. concepts at nearly a 50% greater rate than full-service Spotify’s reps were in New York recently pitching agencies concepts. With that, teens consider the overall value and brands……The New York Post is reporting that Banana equation versus price-alone when choosing preferred Republic plans to convert some full-line stores in the NYC dining destinations, with the average check $5 to $17. area to outlet stores, targeting locations in urban shopping Amazon Prime adoption has grown across all income districts. Banana Republic’s same store sales were down brackets in each of the past six surveys, most recently by 9% in the most recent quarter……The Giant Eagle indicating Amazon Prime exists in 58% of households of the supermarket chain is offering buyouts to 340 corporate teens surveyed. For the first time in the survey, YouTube employees, or one percent of its 34,000-employee outpaced cable TV when teens respond to how they spend workforce. The company, based near Pittsburgh, says it’s their time. cutting cost because of falling grocery prices. Analysts say The only two categories that exceed male teen spending the chain faces competitive pressure from discount grocers on video games (12%) are food (20%) and clothing (16%). like Aldi. The company operates 420 supermarkets and Video game spending among males remains above survey GetGo! convenience stores in Pennsylvania, Ohio, West history averages. Virginia and Maryland. PAGE 1 www.SpotsnDots.com NETWORK NEWS AVAILS NBC severed ties with Billy Bush on Monday night Media General’s KRON4, the San Francisco Bay Area’s following Bush’s suspension from his Today Show duties. Local News Station, seeks a Research Director. This The suspension followed the release of a damaging audio person must have the ability to create and deliver quality tape with Bush and Republican Presidential nominee presentations and research materials utilizing Power Point, Donald Trump from 2005. Matt Lauer, Today’s host-in- Excel, Photoshop, Abode, Emerging tools, etc. Must have chief, noted that Bush was a “valued colleague and longtime the ability to differentiate our brand in the marketplace by member of the broader NBC family”......CBS has picked up working with a team of salespeople to develop custom Candy Crush, a new one-hour, live action game show from advertiser solutions/marketing pieces and packages utilizing Wipeout creator Matt Kunitz. Candy Crush Saga and its the latest research data. CLICK HERE for more information sister title, Candy Crush Soda Saga, are two of the top 10 or to apply now - look for ID RON-000089. E.O.E. M/F/V/D. grossing mobile games in the U.S…… KHON2, the FOX & CW affiliate The Voice has been renewed by NBC in Honolulu, is seeking a talented, for two more seasons, and the producers A new business here in dynamic, driven leader to inspire and have announced that Gwen Stefani will Washington, D.C., opened coach a top performing sales team. The return to a judge’s chair next season. recently allowing customers Local Sales Manager must be on the Stefani will join current judges Adam to pay $15 to take a 20-minute streets with AEs and participate in the Levine, Blake Shelton, Alicia Keys nap. They’re calling the new development of non-traditional revenue and emcee Carson Daly, when season service C-SPAN. and digital revenue opportunities. 12 debuts in February 2017. New judge 2+ years of successful sales Miley Cyrus will sit out next season, Seth Meyers management experience, a positive but will return for season 13……CBS attitude, admirable work ethic and a has cancelled two of its three summer proven ability to work in a fast paced scripted original series. Both Braindead and American environment required. CLICK HERE to apply, requisition # Gothic will not return, but it previously renewed Zoo…… 16-01213. No phone calls please. EOE. The eighth episode of this season’s Empire on FOX will Are you a successful AE who is ready to take that next feature actress Gina Gershon in guest starring role. step? WSAV, the NBC, CW Gershon will play Helene Von Wyeth, the founder of her and MyTV affiliates in beautiful own fashion label, who partners with Empire for her annual Savannah, GA is looking for a fashion show. The airdate for the episode will depend on Local Sales Manager who is the World Series……FOX is developing a new procedural highly motivated, competitive drama with former Law & Order: SVU showrunner Neal and ready to be a part of a high Baer and Supernatural writer Cathryn Humphris. The performing sales team. If you yet-to-be named series centers around a group of law have a successful background enforcement specialist who form a new unit of the FBI to in selling multimedia campaigns investigate hate crimes……Univision was the #2 rated that include broadcast network among A18-34 this past Saturday night as the television and desire to be in sales management, then RiseUp As One concert delivered 262,000 viewers in the you need to talk to us. Get more details or apply online at demo. The lead out program, Liga MX match, America vs. www.mediageneral.com, job SAV-000394. EOE/M/F/D/V Tijuana delivered 369,000 in the demo……New data from KTXL Fox 40 in Sacramento seeks a sales Samba TV shows that 32% of the households that watched professional to manage a transactional list and develop new The Simpsons 600th episode last Sunday did not watch revenues across all platforms. Sacramento is the series live at all last season. a growing capitol city, offering an exceptional quality of life.