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[email protected] Copyright 2016. TEENS ARE STILL BUYING FASHION & GAMES BUT OVERALL TEEN SPENDING IS DOWN ADVERTISER NEWS Piper Jaffray Companies, an investment bank and Houston-based home builder, LGI Homes, is finding asset management firm, has found some new trends— success by focusing almost exclusively on low-price entry- and reaffirmed some old ones—in its 32nd semi-annual level homes. The Wall Street Journal reports that LGI Taking Stock With Teens research survey, which highlights Homes is forecasting a 24% growth rate this year, which spending trends and brand preferences amongst 10,000 if the fastest rate in the publicly traded U.S. home-building teens across 46 U.S. states. Since the project began in industry. LGI has a very aggressive marketing operation, 2001, Piper Jaffray has surveyed more than 140,000 teens including sending out 400,000 targeted fliers each week and collected over 37 million data points on teen spending to apartment complexes and other rental units within a 25- in fashion, beauty and personal care, digital mile radius of its new home developments. media, food, gaming and entertainment. LGI has expanded beyond its core market “While total spending among the teen of Texas to other areas such as Charlotte, demographic appears to be down slightly NC, Nashville, TN, Denver, CO and Seattle, versus last year, we are encouraged that WA……In a related story, homebuilders the upper-income teenagers in our survey are still positive about the market, but not are indicating more optimism and positive as much as they were in September.