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Tourism Snapshot Year Ending March 2020

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Tourism Snapshot Year Ending March 2020 Tourism Snapshot Year ending March 2020 1.31 M ► -1% Visitors ► 0% M ► -1% Interstate* Visitors 1,126,8 00 10.54 Visitor Nights Nights 8.16 m ► 0% Spend $2.08 b ▲ 3% B ► 1% % Share $2.52 Visitor Spend Origin Purpose Visitors to Tourism Regions International^ Visitors 254,400 ▼ -15% Spend m ▲ 7% North $523 698,700 % Share ► -2% East Coast 365,100 ▲ 4% Origin West by North West Image: Luke Tscharke 505,300 Tessellated Pavement, Eaglehawk Neck ▼ -3% South Percentage change refers to the same period in the previous year. 1,0 36,1 00 -1% *Source: Tasmanian Visitor Survey (TVS) ► ^Source: International Visitor Survey (IVS) Increase ▲ More detailed Tasmanian tourism statistics are available Steady (-2% to +2% change) ► at Tourism Tasmania’s corporate website at ▼ Decrease http://www.tourismtasmania.com.au/research. 1 Important update on data sources due to COVID-19 travel restrictions This Tourism Snapshot contains data for the year ending March 2020. These results have three key sources: the Tasmanian Visitor Survey (TVS), the International Visitor Survey (IVS) and the National Visitor Survey (NVS). Please note that these results include the impacts on travel behaviour from the recent Australian bushfire crisis and more recently the COVID-19 (novel coronavirus) pandemic. Data collection for the TVS and IVS involves face-to-face interviews with people leaving the state or country, which have now been ceased for safety reasons. The year ending March 2020 report will be the final TVS and IVS visitor data released until movement restrictions are lifted. The NVS data is collected from 100% mobile phone interviews, so will continue to be collected and reported. However, please exercise caution when interpreting data from the NVS at all times as the data is highly variable due to sample size. 2 Percentage change refers to the same period in the previous year. Total visitation to Tasmania Tasmanian Visitor Survey results YE March 2020 Although COVID-19 and the Australian Bushfire Crisis impacted Total visitors 1.309 million ► -1% total visitors to Tasmania in the March 2020 quarter, overall visitation for the year remained steady. Total nights 10.54 million ► -1% In the year ending March 2020, Tasmania welcomed 1.309 million Visitor expenditure $2.52 billion ► 1% visitors, remaining steady from March 2019. Total nights showed no significant change on last year. Interstate visitors 1.127 million ► 0% Day visitors 38,000 ▼ -11% These figures indicate a continuance of a slowing in visitor growth to the state since the year to December 2018. Total visitor spending in Tasmania reached $2.52 billion, remaining steady, up 1 per cent on the previous year. Purpose of travel Aligned with the overall results, there was no significant Holiday visitors 630,800 ► 0% change in holiday visitation to Tasmania over this period. Holiday nights and spend also remained steady. Visitors to Holiday nights 5.58 million ► -1% friends and relatives (VFR) remained steady, whilst VFR Holiday expenditure $1.69 billion ► 1% spending showed strong growth, up 10 per cent on the previous year to $368 million. VFR visitors 340,700 ► -1% Business visitors 245,100 ▲ 6% The growth in business visitors, up 6 per cent, indicates that business may have influenced holiday visitation levels Conference visitors 29,600 ▼ -23% throughTasmanian its impacts Visitor on seat Survey availability results and unless otherwise stat accommodation. Mode of departure from Tasmania Scheduled air 89% ► -2% Visitor departures via the Spirit of Tasmania increased, up 3 per cent, compared to the year ending March 2019. Visitor Spirit of Tasmania 11% ▲ 3% departures via scheduled air services remained steady with no significant change. Regional visitation Visitation to the South and North regions remained steady compared to 698,700 ► -2% North the previous year. 365,100 4% East Coast ▲ East Coast visitation increased for the 505,300 ▼ -3% WxNW year ending March 2020, up 4 per cent. The region also experienced growth for 1,036,100 ► -1% South the January-March 2020 quarter, up 5 per cent compared to 2019. Visitation to the West by North West region showed a slight decrease of 3 per cent. 3 Percentage change refers to the same period in the previous year. Interstate visitation to Tasmania Tasmanian Visitor Survey results YE March 2020 Interstate visitation and nights showed no significant Visitors 1.127 million ► 0% change for the year to March 2020, compared with the previous year. Interstate spend increased by 3 per cent. Nights 8.16 million 0% ► Expenditure $2.08 billion ▲ 3% Day visitors decreased 11 per cent to 37,100; the majority (80 per cent) of whom are business visitors. Interstate purpose of visit Visitors Interstate holiday visitation increased by 3 per cent in the Holiday 497,900 ▲ 3% year ending March 2020. VFR visitors remained steady. VFR 311,900 ► 1% Overall, interstate leisure visitors remained steady, up 2 Business 231,000 ▲ 7% per cent, driven predominantly by the holiday market. Business visitation experienced growth of 7 per cent over Conference 26,200 ▼ -27% the same period. Nights Interstate holiday nights remained steady compared to Holiday 4,264,400 ► 0% the same period last year. VFR nights in Tasmania showed VFR 2,117,300 ► -1% no significant change in the year ending March 2020. Holiday nights accounted for 52 per cent of interstate Business 1,318,700 ▲ 13% nights, and VFR 26 per cent. Conference 109,000 ▼ -29% Business nights recorded growth, up 13 per cent. The share of business nights of total interstate nights remained steady at 16 per cent compared with the same period last year. Interstate origin of visitors Victoria 496,900 ▲ 5% Of Tasmania’s key domestic markets, Victoria and Queensland showed growth for the year ending March NSW 298,600 ► -1% 2020. Across these key markets, the increase was predominantly in holiday visitors. NSW visitation showed no Queensland 178,600 ▲ 3% significant change compared to the previous year. Western Australia 54,900 ▼ -14% The decline in Western Australian visitors was driven by a South Australia 53,300 ▼ -7% decline in both holiday and VFR visitors. A.C.T. 27,600 ▼ -15% The decline in South Australian visitors was led by the VFR N.T. 8,200 ▲ 27% market, with holiday visitation up 8 per cent. 4 Percentage change refers to the same period in the previous year. International visitation International Visitor Survey results YE March 2020 International visitors to Australia International visitors to Tasmania Visitors 8.05 million ▼ -6% Visitors 254,400 ▼ -15% Nights 256 million ▼ -5% Nights 4.05 million ▼ -9% Average length of stay 32 nights ► 0% Average length of stay 16 nights ▲ 7% Expenditure $28.5 billion ▼ -7% Expenditure $523 million ▲ 7% 8.05 million international visitors came to Australia in the year Tasmania’s international visitor numbers continued to decline which ending March 2020, a decrease of 6 per cent from March 2019. impacted the number of international nights in this period. However, The number of nights stayed by international visitors were down expenditure by international visitors in Tasmania showed growth for 5 per cent compared to the previous year. The average length of the year to March 2020, up 7 per cent. Average spend per visitor stay by international visitors to Australia remained steady. increased 25 per cent, and spend per night increased by 17 per cent. Total expenditure by international visitors in Australia decreased Declines continued in our key international markets, but primarily in by 7 per cent to $28.5 billion. COVID-19 and the Australian the China market. COVID-19 and the Australian bushfire crisis was bushfire crisis was already impacting visitation by international already impacting visitation by international markets in the March markets in the March quarter. quarter. International purpose of visit to Australia to Tasmania Holiday 3.64 million ▼ -7% Holiday 201,000 ▼ -16% VFR 2.49 million ► -2% VFR 43,4 00 ► 1% Holiday expenditure $9.5 billion ▼ -8% Holiday expenditure $ 277 million ▼ -6% Holiday visitation and spend by international visitors both International holiday visitation to Tasmania declined in the year to March 2020, down 16 per cent. VFR visitation decreased for the year ending March 2020. Visiting friends or relatives (VFR) remained steady; remained steady. Holiday expenditure decreased by 6 per cent. However average spend per holiday visitor increased by business travel decreased by 8 per cent from the same 11 cent compared with the same period last year. period last year. International origin of visitors to Australia to Tasmania New Zealand 1,241,500 ► -2% USA 39,100 ▼ -5 % China 33,200 -32% China 1,081,100 ▼ -19% ▼ USA 713,800 ▼ -5% UK 26,300 ▼ -5% UK 637,400 ▼ -5% Hong Kong 24,100 ▼ -6% Japan 425,300 ▼ -3% New Zealand 16,800 ▼ -22% Singapore 387,600 ► -1% Share of visitors to AUS 3.2% ▼ -0.3% New Zealand was Australia’s key international market for The USA returned to be Tasmania’s leading international the year to March 2020, following a significant decline in market for the year ending March 2020, as COVID-19 hit the visitors from China, down 19 per cent as COVID19 hit the Asian region earlier. A softening in China visitation is driven by a decline in holiday visitors, down 44 per cent compared with Asian region earlier. Declines in USA, UK and Japan markets were also observed. Visitation from Singapore remained the previous year. Declines were also experienced in UK, Hong steady. Kong & NZ markets. Tasmania’s share of all international visitors to Australia was down from 3.5 per cent to 3.2 per cent from the year ending March 2019. 5 Percentage change refers to the same period in the previous year.
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