NEW in 2017! Schedule of Events

Join us in Syracuse this March! 210 EXHIBITORS+

CONTENTS Hotels + Convention Center. . . . 3 NEW in 2017! Schedule of Events...... 4-5 License to Steal Wine Featured Events...... 6-7 Marketing Conference Conference...... 8-15 Registration...... 16-17 March 23-24 Sponsoring Assoc...... 16 List of Exhibitors...... 18-19

SPONSORED BY: CONFERENCE SPONSOR: EasternWineryExposition.com www.easternwineryexposition.com

We Pair Well We provide in-store windows based or cloud connected tablet based POS systems with integrated applications that provide access to all of your important data either in ofﬁ ce, on the road or in the comfort of your home. With our POS solutions, closing a sale has never been so easy!

Get these great bene ts: FULLY INTEGRATED TO BLOYAL CLUB AND LOYALTY*

Integrated Email Marketing System X X X Inventory Management X X X Reduced Internal Theft X X X Customer Tracking X X X Standard Reporting X X X Hospitality Functionality X X X Loyalty Program X X X Employee Management X X X Detailed Business Reporting X X X Easy Layaway Function X X X Kits and Item Grouping X X X Rental Tracking X X Bar Code Labeling X X Define a stocking unit and up to five alternate units X Check prices and quantities across locations X Assign different prices to each of your stores X Record item details with up to 20 user-defined fields X

*bLoyal is a high performing loyalty program with built in wine club management and integrated to ship compliance for national sales.

Contact us at 800-POS-1290 (800-767-1290) www.RuPracticalPOS.com i3-PBS, LLC, d/b/a Practical Business Solutions is a registered ISO/MSP of Fifth Third Bank, Cincinnati, OH. RUPractical, We are certified resellers of PC America, NCR RUPracticalPOS, & RUCharitable are service marks of Practical Business Solutions. Copyright 2015, i3-PBS, LLC. All Rights Reserved Silver, Counterpoint, RPower

2 Register before February 28 to take advantage of Advance Rates! MARCH 22-24, 2017

2017 EASTERN WINERY EXPOSITION

The Eastern Winery Exposition is the largest wine and grape event We Pair Well east of the Pacific states, and remains committed to serving the Eastern U.S. and Canadian industries. We provide in-store windows based or cloud connected tablet based POS systems with integrated applications that provide access to all of your 2017 EWE Highlights: important data either in ofﬁ ce, on the road or in the • 210+ Exhibiting Companies in one exhibit hall • Plentiful Networking Opportunities and comfort of your home. With our POS solutions, Social Events closing a sale has never been so easy! • 20 Conference Sessions focused exclusively on Enology, Viticulture and Money, Marketing • Two Auctions, one live and one silent & Management. • Blogging Station, to get the word out about • Two Full Day Workshops featuring Fruit Wine, your wine Cider & Mead; and New Containers, Closures • Registration flexibility and numerous options and Bottling Issues. • Co-location of the License to Steal Wine • 48 Presenters: industry professionals, Marketing Conference & the Vesta Wine academics, researchers, consultants and Sensory Analysis Workshop commercial grape growers

Get these great bene ts: FULLY INTEGRATED TO BLOYAL CLUB AND LOYALTY*

Integrated Email Marketing System X X X Inventory Management X X X Reduced Internal Theft X X X THE ONCENTER & HOTELS Customer Tracking X X X Conveniently located in Central New York and a gateway to the Finger Lakes Region, Standard Reporting X X X Syracuse is quickly becoming one of New York State’s most sought after destinations, Hospitality Functionality X X X celebrating a unique blend of entertainment, history, adventure and culture with Loyalty Program X X X an artistic flare. A vibrant downtown scene convenient to the Oncenter features Employee Management X X X restaurants, brewpubs, cafes and bars. For more information about EWE hotels and Detailed Business Reporting X X X room rates, visit EasternWineryExposition.com. Easy Layaway Function X X X Kits and Item Grouping X X X Rental Tracking X X Bar Code Labeling X X Define a stocking unit and up to five alternate units X Check prices and quantities across locations X

Assign different prices to each of your stores X Scan the QR Record item details with up to 20 user-defined fields X Code for hotel rates and more . *bLoyal is a high performing loyalty program with built in wine club management and integrated to ship compliance for national sales.

The Oncenter Marriott Syracuse Sheraton Syracuse Crowne Plaza Contact us at 800-POS-1290 (800-767-1290) www.RuPracticalPOS.com Downtown University Hotel & Syracuse i3-PBS, LLC, d/b/a Practical Business Solutions is a registered ISO/MSP of Fifth Third Bank, Cincinnati, OH. RUPractical, We are certified resellers of PC America, NCR Conference Center RUPracticalPOS, & RUCharitable are service marks of Practical Business Solutions. Copyright 2015, i3-PBS, LLC. All Rights Reserved Silver, Counterpoint, RPower

2017 Eastern Winery Exposition 3 SCHEDULE www.easternwineryexposition.com

EXHIBIT HALL HOURS Thursday, March 23: 11:00 am - 5:45 pm | Friday, March 24: 9:15 am - 2:30 pm The following provides a comprehensive schedule of events taking place at the Eastern Winery Exposition. For Conference sessions listed by track, including descriptions and speakers, please turn to pages 8-15.

WEDNESDAY, MARCH 22, 2017

W01 | Workshop 1: New Containers, W02 | Workshop 2: Fruit Wine, Cider & Mead 10:30AM-5:00PM Closures and Bottling Issues Sponsored by Drink Outside The Grape

10:00AM-10:25AM Coffee Break W01a: New Containers #1: Astrapouch, 10:30AM-11:30AM W02a: Fruit Wine Enology Issues Cans & PET W01b: New Containers #2: Keg Wine 11:40AM-12:40PM W02b: Fruit Winemaker Roundtable Production & Marketing Issues

12:40PM-1:35PM Workshop Lunch

1:40PM-2:40PM W01c: Updates on Old and New Closures W02c: Meadmaker Roundtable

2:50PM-3:50PM W01d: Pre-Bottling QC Protocols W02d: Cidermaker Roundtable

W02e: Raising the Bar: Positioning Fruit Wine, W01e: Overcoming Technical Challenges in 4:00PM-5:00PM Cider & Mead as High Quality, Worthwhile Bottling Products

6:00PM-7:30PM Welcome Wine Reception

W01 & W02 E01-E07 EV01-EV05 V01-V05 M01-M03 Workshops Enology Enology/Viticulture Viticulture Money/Management/Marketing

4 Register before February 28 to take advantage of Advance Rates! www.easternwineryexposition.com MARCH 22-24, 2017

THURSDAY, MARCH 23, 2017

8:15AM-9:15AM E01: Dry Reserve Riesling: East & West M01: Why You Like the Wines You Like

9:25AM-10:25AM E02: Lab Focus for Small Wineries M02: Uncorking Your Brand Story

10:25AM-10:35AM Coffee Break V01: Fruit Zone Leaf Removal in Cabernet 10:40AM-11:55AM E03: Oak Focus: Barrel Alternatives Franc: Impacts on Yield and Fruit Composition

11:00AM-5:45PM Exhibit Hall Open

12:00PM-1:00PM Buffet Lunch Social EV01: Crafting Fine Red Blends in Cool 2:15PM-3:30PM V02: Red Blotch Virus Update Climates E04: What the YAN is Going on in My 3:40PM-4:50PM V03: Send in the (Riesling) Clones Fermentation?

6:45PM-8:15PM 6th Annual Industry Celebration Dinner

8:15PM ASEV-ES Live Auction

FRIDAY, MARCH 24, 2017

E05: Lemberger & Blaufrankisch M03: The Road to Speedier Label Approvals 8:20AM-9:20AM Winemaker Roundtable from TTB

9:15AM-2:30PM Exhibit Hall Open V04: Effects of Crop Load and Hang Time EV02: Old but Worthwhile Cold-Hardy 9:30AM-10:30AM on Wine Aroma Compounds & Sensory Red Hybrids Properties

10:30AM-10:40AM Coffee Break E06: New Technology in Winery EV03: Enhancing Varietal and Aromatic 10:45AM-11.:45PM Sanitation Compounds from Vine to Wine

12:00PM-1:15PM Lunch Buffet in the Exhibit Hall E07: Improvements to Existing Lab EV04: Aromella and Arandell: the Newest 2:00PM-3:00PM Analyses Cornell Hybrids EV05: Five-Year SCRI Grant Results V05: Nitrogen Management in Cover- 3:10PM-4:10PM* (*ends @ 4:30) Cropped Vineyards

*Schedule accurate at time of printing; subject to change due to unforeseen circumstances

2017 Eastern Winery Exposition 5 www.easternwineryexposition.com

FEATURED EVENTS WELCOME WINE RECEPTION WEDNESDAY, MARCH 22, 6:00 – 7:30 PM It’s a laid back atmosphere in a casual setting. It’s where the EWE alumni, newbies, speakers, exhibitors and wine donors all gather to kick off the first evening of EWE. Plentiful samplings of wines from around the Eastern region will be provided. Light bites will also be included. Sponsored by the Ohio Wine Producers Association

BUFFET LUNCH SOCIAL THURSDAY, MARCH 23, 12:00 – 1:00 PM Lunch is important but the social is key. This is your oppor- tunity to continue the conversations already begun with your fellow attendees, speakers and exhibitors. Each table provides you the chance to chat with other wine and grape professionals and to keep the learning going. And of course, to enjoy lunch too.

SIXTH ANNUAL EWE INDUSTRY CELEBRATION DINNER THURSDAY, MARCH 23, 6:45 – 8:15 PM Relax and celebrate with your friends and colleagues after a full day at EWE. We’ll feature Eastern wines prior to dinner, more Eastern wines and lively conversation with dinner, and the presentation of a special lifetime achievement award to one of our own. Raise a glass and celebrate! Then grab a paddle and jump right into the action of the ASEV-ES live auction immediately following dinner.

Sponsored by Label Gallery. A Division of MPI

Our Reputation of Excellence Continues BUFFET LUNCH IN THE EXHIBIT HALL FRIDAY, MARCH 24, 12:00 – 1:15 PM Shop the exhibit hall, meet with the company reps you’d like to see, learn about products and services, and enjoy a walk-around lunch, compliments of the 2017 EWE Exhibiting Companies. Open to all EWE attendees. Sponsored by the Exhibiting Companies.

All of the Featured Events noted above are included with purchase of a Workshop+Conference or Two-Day Conference pass. They may also be purchased a la carte in conjunction with other registration passes. { See registration on pages 16 & 17 for details. }

6 Register before February 28 to take advantage of Advance Rates! MARCH 22-24, 2017

EWE PARTNER EVENTS ASEV-ES LIVE AUCTION THURSDAY, MARCH 23, 8:15 PM It’s time to raise your auction paddle for the benefit of the next generation of grape growers and winemakers! ASEV-ES and EWE are combining forces for the fourth consecutive year to raise those much-needed scholarship funds. This animated event begins as the Celebration Dinner concludes and is open to all EWE participants at no charge.

ASEV-ES SILENT AUCTION THURSDAY & FRIDAY, MARCH 23 – 24 The silent auction takes place during show hours and features a range of useful and valuable items for every budget. Place your bid early to secure a possible bargain, but return often to ensure you’ve not been outdone by a rival bidder. All proceeds benefit the ASEV-ES scholarship fund.

CO-LOCATED EVENTS WINE SENSORY ANALYSIS WORKSHOP MONDAY & TUESDAY MARCH 20 – 21 A sensory workshop that will benefit winemakers, cellar workers, winery staff, and wine enthusiasts who seek a deeper understanding of wine sensory evaluation and its impact on a winery’s success. Workshop attendees will be guided through sensory test methods to access perceived differences and preferences in wine. Visit Vesta-usa.org for more details and information on how to register. Separate registration is required.

LICENSE TO STEAL WINE NEW MARKETING CONFERENCE in 2017! THURSDAY & FRIDAY MARCH 23 – 24 This is the venue where wineries, growers and ancillary entities willingly contribute and collaborate on marketing ideas, relationship building and revenue generation. It includes the very popular ‘steal sessions’ where the best and newest marketing ideas are shared with attendees. LTS attendees will have complete access to the EWE Exhibit Hall and all the EWE networking and social events. Register for your LTS pass through EWE’s registration.

2017 Eastern Winery Exposition 7 WORKSHOPS+CONFERENCE

The 2017 program features 48 Speakers, 20 conference RICHARD LEAHY sessions and 2 full day workshops focused on Enology, Conference Viticulture, Money, Management & Marketing, New Contain- Manager ers, Closures & Bottling Issues, and Fruit Wine, Cider and

WORKSHOPS Two in-depth workshops will be offered Wednesday, March 22. You may elect to take the full workshops (W01, W02) or choose among the individual sessions (W01a-W02e).

W01 | Workshop 1: New Containers, Closures & Bottling Issues By 2000, we learned to look outside the cork closure. Now, it’s time to look outside the glass bottle; new eco- friendly containers are now in use, including kegged wine on tap. Panels of winemakers will discuss the pros and cons of new containers, and production and marketing issues with kegging wine and cider. New information will be presented on both old and new closures, and two consecutive panels will address QC protocols and managing technical challenges on the bottling line.

W01a | New Containers #1: Astrapouch, Cans & PET Tim Benedict & Steve DiFrancesco Tim will outline his experience using cans and PET instead of glass for packaging wine, while Steve discusses his experience using the Astrapouch for specific wines.

W01b | New Containers #2: Keg Wine Production & Marketing Issues Tim Benedict, Tamara Bredeson & Curt Harris Kegging is increasingly popular for both wine and cider. Tim and Curt will discuss keg wine while Tami discusses keg cider and cost considerations for that decision.

W01c | Updates on Old and New Closures Kellyeanne Dove, Marc Kauffman & Peter Weber Even the oldest closure, cork, has new testing protocols for TCA taint at the source, which Peter will explain. Kellyanne will discuss one of the newest closures, the glass closure Vinoseal, and Marc will discuss an eco-friendly alternative to traditional metal screw cap closures.

W01d | Pre-Bottling QC Protocols Tom Payette & Chris Stamp For a complex process like bottling, it’s good to have quality control protocols to guide you. Tom and Chris will share their tips for maximizing trouble-free bottling, and all the factors that need to be evaluated before you press the start button.

W01e | Overcoming Technical Challenges in Bottling Jonathan Bellerose, Aki Maris & Matteo Meglioli Jonathan will cover common bottle, capping and potential closure defects and how to spot them, as well as increasing line efficiency with common set-up standards thus proving beneficial to users. Aki and Matteo will summarize common bottling line challenges wineries experience, and how to prevent or manage them. These include industry best practices on wine preparation for a bottling run, with special focus on methods of avoiding oxygen intake during wine filtration and bottling.

Vinny Aliperti Peter Becraft Peter Bell Jonathan Bellerose Tim Benedict Tamara Bredeson Howard Bursen

8 Register before February 28 to take advantage of Advance Rates! MARCH 22-24, 2017

Mead. Workshops and Conference sessions are listed on the following pages by track. More complete session descriptions and speaker biographies are available online at EasternWineryExposition.com/conference.

WORKSHOPS Two in-depth workshops will be offered Wednesday, March 22. You may elect to take the full workshops (W01, W02) or choose among the individual sessions (W01a-W02e).

W02 | Workshop 2: Fruit Wine, Cider and Mead The popularity of these three sister beverages to wine continues to grow by leaps and bounds, but they have a number of technical challenges that winemakers need to understand for optimal quality. A panel on fruit wine enology issues will be followed by dedicated winemaker roundtable panels on fruit wine, mead and cider, featuring silver and gold medal winners from the Drink Outside the Grape competition. The final panel focuses on raising the bar for quality and market perception for each of these categories.

W02a | Fruit Wine Enology Issues Dr. Richard Carey, Dr. Joseph Fiola & Dominic Rivard Joe and Dominic will summarize the major winemaking challenges facing fruit winemakers and how to address them. Richard will speak on stabilizing wines that have residual sugar with Velcorin as an alternative to potassium sorbate.

W02b | Fruit Winemaker Roundtable Shane Christ & Mike Williams Shane and Mike, top medal winners for fruit wines in the Drink Outside the Grape competition, will pour and discuss their winning wines: apple, spiced apple and a lemon-strawberry wine blend.

W02c | Mead Winemaker Roundtable Ken Hardcastle & Dominic Rivard Ken and Dominic will pour and discuss three of the top medal-winning meads from the Drink Outside the Grape competition, a dry maple mead and two melomels from Saskatchewan, Haskap Haven and Strawberry Splash from Prairie Bee meadery.

W02d | Cider Winemaker Roundtable Tamara Bredeson, Ken Hardcastle, Scott Katsma & Dominic Rivard Top ciders in various styles from across North America in the Drink Outside the Grape competition will be presented and discussed by Dominic (Nova Scotia), Scott (WA), Tami Bredeson (MN) and Ken (NH).

W02e | Raising the Bar: Positioning Fruit Wine, Cider and Mead as High Quality, Worthwhile Products Dr. Joseph Fiola, Bob Manley & Dominic Rivard Having earlier examined common winemaking challenges for fruit wines, a panel with Joe, Bob and Dominic will fast-forward the conversation to the actual marketing of the finished products. They will explore and discuss marketing and promotion strategies for positioning fruit wine, cider and mead as high quality, worthwhile products, overcoming wine snobbery without losing customers.

Dr. Richard Carey Stephen Casscles Shane Christ Steve DiFrancesco Kelleyanne Dove Dr. Joseph A. Fiola Marc Fuchs

2017 Eastern Winery Exposition 9 www.easternwineryexposition.com

ENOLOGY E01 | Dry Reserve Riesling: East and West Peter Bell & David Rosenthal Peter will present details on his dry rieslings from the Finger Lakes, while David does the same for Eroica, a Washington dry reserve riesling and joint venture with Germany’s Ernst Loosen.

E02 | Lab Focus for Small Wineries Tom Payette Small winery or larger, we all have to make decisions regarding which tests we run in our winery laboratory. Consider how to evaluate the time required to run tests, the knowledge you need to run tests, interpreting results, assessing the accuracy of results, and understanding how to act on test results. Simplified easy-to-understand chemistry presented in this session will help you decide what you can do in your own lab, when to do it, and how.

E03 | Oak Focus: Barrel Alternatives Peter Bell, Tim Benedict & J.L. Groux Peter, Tim and J.L. will pour and discuss a control vs. the same wine aged with an oak barrel alternative.

E04 | What the YAN is Going on in My Fermentation? Denise Gardner Many winemakers have found an improvement in wine quality when they determine YAN and alter winemaking production decisions based on its value. Denise will focus on breaking down outdated nitrogen supplementation routines, review the importance of treating fermentations specific to the fruit’s YAN content, and provide suggestions for supplementation when dealing with low or high YAN fermentations.

Denise M. Gardner J. L. Groux Barry H. Gump PhD Nichola Hall Tim Hanni, MW Ken Hardcastle Curt Harris

10 Register before February 28 to take advantage of Advance Rates! MARCH 22-24, 2017

E05 | Lemberger & Blaufränkisch Winemaker Roundtable Jenna LaVita, Chris Stamp & Chuck Zaleski Lemberger, aka Blaufränkisch, shows impressive potential and popularity in cool climate regions. Jenna, Chuck and Chris, all award-winning lemberger/blaufränkisch winemakers, will pour their own wines and provide insight to their success with this varietal.

E06 | New Technology in Winery Sanitation Nichola Hall & John McClain The wine industry is unique due to the range of soils it has to contend with. By implementing appropriate cleaning protocols, and using suitable cleaning agents, offending material can be removed, leaving the surface ready for sanitation. Nichola will discuss. John will explain the new applications for ozone cleaning in wineries that have emerged since his last presentation in 2012.

E07 | Improvements to Existing Lab Analyses: Volatile Acidity by Cash Still & the Ripper Method for Measuring Free SO2 Barry Gump, PhD In the analysis for acetic acid using a Cash still, there are a variety of published methods suggesting the collection of various amounts of distillate for titration. The analytical procedures for both VA and SO2 analyses will be described, along with an explanation of the calculations required for obtaining results.

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Cain Hickey, PhD Alexis Jewell Scott katsma Marc Kauffman Margaret Kelly Jenna LaVita Bob Manley

2017 Eastern Winery Exposition 11 www.easternwineryexposition.com

ENOLOGY / VITICULTURE EV01 | Crafting Fine Red Blends in Cool Climates Peter Becraft, JL Groux, Vinny Aliperti & Luke Steele This in-depth session features four speakers from cool climate sites. The first two speakers will pour and discuss a meritage blend; Peter will do the same with a cabernet franc/lemberger blend; and Aliperti will pour a “big blend” with 43% syrah, 3 red Bordeaux grapes, and lemberger/bläufrankisch. All speakers will include viticultural practices and site circumstances, along with winemaking stylistic goals, processes and managing both from one vintage to the next.

EV02 | Old but Worthwhile Cold-Hardy Red Hybrids Howard Bursen, Steve Casscles & Peter Oldak There are many established, cold-hardy red hybrids that despite being less well-known than others, produce fine wines. The speakers will discuss and pour two French hybrids (Landot Noir and Burdin) and a Swenson hybrid (St. Croix).

EV03 | Enhancing Varietal and Aromatic Compounds from Vine to Wine Russell Moss Russell will explore some of the most important varietal aromas and how viticulturists can use specific practices to manipulate their concentrations. A vine-to-wine management strategy for thiols, tropical fruit aromas, will also be discussed.

EV04 | Aromella and Arandell: the Newest Cornell Hybrids Anna Katharine Mansfield, PhD Aromella and Arandell are the latest introductions from a grape breeding program stretching back to 1906. This session will cover cultural and production practices for both cultivars, and should be of interest to growers in cool to cold climates, or those looking for lower-input viticulture.

EV05 | Five-Year SCRI Grant Results: Improved Grape & Wine Quality in a Challenging Environment Anna Katharine Mansfield, PhD & Tony Wolf, PhD Anna Katherine and Tony will discuss some of the outputs and outcomes of this comprehensive project which involved enologists, viticulturists and stakeholders in seven states. An Executive Summary will be provided to attendees. Additionally, St. Croix will be poured in control vs. tannin addition treatment to illustrate the effective tannin additions for red hybrid fermentations.

Anna Katherine Mansfield, PhD Aki Maris John McClain Matteo Meglioli Frederick T. Merwarth Russell Moss Bruce Murray

12 MARCH 22-24, 2017

VITICULTURE V01 | Fruit Zone Leaf Removal in Cabernet Franc: Impacts on Yield and Fruit Composition Cain Hickey Fruit-zone leaf thinning has been researched extensively because it can directly change the fruit- zone microclimate and, thus, fruit composition. Cain will discuss the impacts of leaf thinning at an earlier stage and at a greater magnitude and how this would alter cabernet franc crop yield and/or fruit composition.

V02 | Red Blotch Virus Update Marc Fuchs, Margaret Kelly & Dennis Rak Marc will present the latest research results and diagnostics available for growers. Dennis will explain what clean plant controls he and others in the nursery business are employing, and Margaret will explain how her office, the NY Department of Agriculture, is working with Cornell and the nursery industry.

V03 | Send in the (Riesling) Clones Fred Merwath & Bruce Murray Bruce and Fred, both on Seneca Lake, NY will discuss some of the specific riesling clones they use, with a focus on viticultural characteristics. Sample wines will be poured and wine character will also be discussed.

V04 | Effects of Crop Load and Hang Time on Wine Aroma Compounds and Sensory Properties Dr. Andrew Reynolds One of the many myths of viticulture is the assumption that any reduction in crop level in any variety will result in a significant increase in wine quality. Andrew will include data over a 30-year period from many winegrowing regions in North America, but particularly Ontario, British Columbia, and California. The focus will be the effects of crop level on several grape varieties, with abundant evidence to show that in many cases, reducing crop does not improve fruit composition and wine quality.

V05 | Nitrogen Management in Cover-Cropped Vineyards Russell Moss Cover cropping is a nearly ubiquitous practice in the Eastern U.S. Cover crops often compete with the vine for nitrogen. Soil applications of nitrogenous fertilizer are often not very effective at increasing must nitrogen status. Therefore, many wineries have to ameliorate the low nitrogen concentrations of musts with the addition of nutrients. Russell will explore the dynamics of nitrogen in the vineyard and practical management strategies when it comes to this incredibly important nutrient.

Peter Oldak Tom Payette Dennis Rak Andrew Reynolds, PhD David Rivard David Rosenthal Chris Stamp

2017 Eastern Winery Exposition 13 www.easternwineryexposition.com GENTLE AROUND THE VINE

MANAGE VIGOROUS VINEYARDS & REDUCE HERBICIDE USE. The GL series has sensor controlled hydraulic swing arms that retract when the sensor touches the vine, making it ideal for safely mowing under-vine cover crops.

SEE A FISCHER IN OUR BOOTH # 518 Eastern Winery Exposition, 3/23-24, 2017 Oncenter Convention Center Syracuse NY

Scan this QR code to Call OESCO for an estimate or a catalog visit OESCO’s website 800-634-5557 www.oescoinc.com P.O. Box 540, 8 Ashﬁ eld Road, Rt. 116, Conway, MA 01341 14 Register before February 28 to take advantage of Advance Rates! MARCH 22-24, 2017

MONEY, MANAGEMENT & MARKETING M01 | Why You Like the Wines You Like: Exploring the World of Consumer Preferences Tim Hanni, MW The wine industry is rife with misunderstandings about consumer preferences, attitudes and behaviors. While no one argues the idea that people have different “palates” there is little information quantifying these differences to enable more personalized marketing and consumer outreach. Tim explores how the combination of genetic variables, determining the range and intensity of sensations that can be perceived, and neurological/psychological conditioning, forming the meaning and opinions connected with sensations, in a way that can be used for more effective and personalized connection with your customers.

M02 | Uncorking Your Brand Story Dan Whitmyer Understanding what consumers actually thought about Ohio wine (as opposed to relying on assumed perceptions) helped the Ohio Grape Industries Committee build an integrated marketing plan and develop a compelling brand story to reach more wine lovers and sell more wine. Dan will explain how they did it.

M03 | The Road to Speedier Label Approvals from TTB Alexis Jewell Alexis, a wine labeling specialist for TTB, will cover the steps the Bureau has taken to speed up the label approval process, and will also provide helpful tips on what you can do to improve your chances of getting labels approved the first time.

Pete Weber Dan Whitmyer Mike Williams Tony Wolf, PhD Dr. Charles Zeleski

2017 Eastern Winery Exposition 15 REGISTER NOW Time is money and EWE wants to help you maximize both with a variety of registration options. HOW TO REGISTER SUBSCRIBER BENEFIT Review the available registration options as outlined in the page to the right. Once you have chosen the right option(s) for you, go to EasternWineryExposition.com/ Wines & Vines Eastern subscribers receive a FREE Exhibits registration and click the Register Now button. Only pass including admission to the Exhibit Hall March 23- 24 and a free lunch sponsored by the exhibitors on March 24. DISCOUNTS Enter code WVEXH when registering. Take advantage of numerous discount opportunities. Students, groups of four or more, early registrants and Sponsoring Association members all qualify. REGISTRATION Visit EasternWineryExposition.com/registration for more details. SPONSORING ASSOCIATIONS

• Adirondack Coast Wine Trail • Maryland Wineries Association • American Wine Society • Massachusetts Farm Wineries & Growers Association • Cayuga Lake Wine Trail • Michigan Grape & Wine Industry Council • CT Vineyard and Winery Association • New Hampshire Winery Association • Drink Outside the Grape • New York Farm Bureau • Garden State Wine Growers Association • Ohio Wine Producers Association • High Country Winegrowers Association • Outer Coastal Plain Vineyard Association • Hudson Valley Wine Country • Pennsylvania Winery Association • Keuka Lake Wine Trail • Seneca Lake Wine Trail • Leelanau Peninsula Vintner’s Association • Virginia Vineyards Association • Long Island Sustainable Winegrowers • Wine America • Maryland Grape Growers Association • Wine Council of Ontario

License to Steal Wine Marketing Conference THURSDAY & FRIDAY | MARCH 23 – 24 Donniella Winchell Executive Director New in 2017! By attending LTS you have “license to steal” the best and most effective wine marketing ideas while also benefiting from all the EWE social & networking functions and the full trade show.

16 Register before February 28 to take advantage of Advance Rates! MARCH 22-24, 2017

Weds March 22 Thurs March 23 Fri March 24

REGISTRATION

OPTIONS Workshop Lunch Welcome Wine Exhibit Hall Conference Sessions Lunch Buffet Social Celebration Dinner to License Sessions Steal Exhibit Hall Conference Sessions Buffet Lunch in Exhibit Hall to License Sessions Steal

Workshop+Conference with Celebration Dinner

Workshop+Conference without Celebration Dinner

Two-Day Conference with Celebration Dinner

Two-Day Conference without Celebration Dinner

License to Steal Conference with Celebration Dinner License to Steal Conference without Celebration Dinner

Wednesday Pass

ThursdayPass

Friday Pass

Exhibits Only

Exhibits Only+Session Pass*

*Choose one Workshop Module or Conference Session. REGISTRATION RATES Advance: Pre-Show: 2017 Registration Passes Onsite 12/22-2/28 3/1-3/21 Workshop+Conference with Celebration Dinner $445.00 $495.00 $515.00

Workshop+Conference without Celebration Dinner $435.00 $485.00 $505.00

Two-Day Conference with Celebration Dinner $360.00 $405.00 $425.00

Two-Day Conference without Celebration Dinner $350.00 $395.00 $415.00

License to Steal Conference with Celebration Dinner $280.00 $300.00 $320.00

License to Steal Conference without Celebration Dinner $270.00 $290.00 $310.00

Wednesday Pass $185.00 $215.00 $235.00

Thursday Pass $195.00 $225.00 $245.00

Friday Pass $195.00 $225.00 $245.00

Exhibits Only $10.00 $10.00 $15.00

Exhibits Only+Session Pass $90.00 $100.00 $110.00 A La Carte Options Welcome Wine Reception, March 22 $15.00 $20.00 $20.00

Buffet Lunch Social, March 23 $30.00 $35.00 $35.00 *50% when purchased with Wed or Thurs Day Passes

6th Annual EWE Industry Celebration Dinner, March 23 $65.00 $70.00 $75.00

2017 Eastern Winery Exposition 17 www.easternwineryexposition.com

LIST OF EXHIBITORS (as of 12/15/16) Save time and money by meeting with more than 210+ industry suppliers in one place. For complete exhibitor E-booth profiles, view the 2017 Floor Plan and Scan the QR Code Exhibitor List at EasternWineryExposition.com. to view our floorplan

AaquaTools Inc . Central Fabricating & Welding Felco ACIC Cork and Closures CFP Winemakers Filter Process & Supply AEB Biochemical USA Cheers 2 You FILTROX/Carlson Filtration AFTEK, Inc . Chris’s Stuff Finger Lakes Trellis Supply All American Containers Inc . Classic Impressions Finger lakes Wine Laboratory Amcor Flexibles Coe & Dru, Inc . Fortune Web Marketing American Wine Society Cold Shot Chillers Fusion Software Amorim Cork America Collinwood Grape & Grape G&D Chillers ARS/SWASH Sanitizing Equipment Juice Co . G .A . Printing Arton Products ColloPack Solutions G W. . Kent, Inc . ASEV-ES Silent Auction Cork Quality Council GG-Technik Inc ASL Print FX LTD CorkTec Gino Pinto Inc Astrapouch Criveller Company GLAUBER EQUIPMENT ATAGO USA Inc Curtis 1000 CORPORATION Autrusa Inc . Custom Metalcraft Inc . Glopak Wine & Spirits BDi Machinery Sales INC . . Della Toffola USA GMI Inc Bedford Technology d’marie Grafted Grapevine Nursery Borra Vineyards Double A Vineyards Graver Technologies Bottleneck Wine Cards, llc Drew & Rogers Green Hoe Co . Inc ., The BoxMo .com Dubois Agrinovation Gusmer Enterprises, Inc Brick Packaging Corp Durand-Wayland, Inc . H & W Equipment Bruni Glass Packaginng Inc . Dynalab Corp . Hanna Instruments BSG Wine East Coast Crush & Co-Pack Hauser Packaging, Inc . Burch Bottle and Packaging East Coast Tanks Company Hermann J . Wiemer Nursery C&C Sales and Marketing – Edge Architecture, PLLC Herrick Grapevines Glass Tech Enartis USA Hoover Container Solutions Canton Cooperage /XTRACHÊNE Enotools IDL Process Solutions Inc . Carolina Wine Supply Euro-Machines, Inc . Inland Desert Nursery, Inc . CASE BY CASE WINE AND F . Colavita & Son International Olive Oil, Inc GRAPE BROKERS Farm Credit East, ACA It’s A Dusey CDA USA Inc Fehr Bros . Industries K . Sidrane Inc .

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Kendall Farms ProCasa TLF Graphics Keystone Fermentation Supply Prospero Equipment Corp . Truebite, Inc Knights Grapevine Nursery Rack & Maintenance Source Trust Cooperage Kult Kress LLC Ramondin USA Valley Pipe & Supply Inc . La Garde RESOURCE LABEL Group Vance Metal Fabricators, Inc Label Gallery S&L Vineyards VGR Eastern Laffort USA Saturn Stainless Industries Viatran Printing Inc . Lakeview Vineyard Equipment Inc . Scott Laboratories Vineyard Concepts Lakewood Cork Slot Drain Systems Viniserve L’uva Bella Winery Southern Connecticut Wine Vinquip McClain Ozone Company Vintage Nurseries McFinn Technologies, llc Spec Trellising Vintner’s Vault Mennekes Electrical Products Spectrum Technologies Vintrace Metrokane Distribution Spraying Systems Co .® Vintrinsic Microworks Technologies, Inc Stanpac ink Vogelsang Usa Mid-Atlantic Solutions, Inc . Steamericas, Inc . Walker’s Wine Juice Missouri State University/VESTA SteelBerry Waterloo Container Morton Buildings Inc . Superior Wind-Distributor of Wilburs of Maine Chocolate Musto Wine Grape Company LLC Orchard Rite Wind Machines Confections & Lanza Vineyards Susquehanna Glass Company Wine & Craft Beverage News NADALIE USA Tamanend Wine Consulting Wine Packaging By Naylor Napa Fermentation Supplies Tanks for Wine Inc Wine Stix® and BeerStix™ National Telephone Supply The Wine Company/Francesca Wineryclicks Company (Nicopress Products) Wine Pumps Wines & Vines National Winery Insurance The Winemaker’s Database Wine-Tapa Program The Wyne Girl WP Bottle Supply Nexternal Thermo Fisher Scientific Wright Labels Niagara Label Titan Barrel Works WS Packaging Group Niagara Scientific Products Titan IBC Zenan USA Nomacorc LLC Northcoast WineGrape Brokers Novavine Oak Chips, Inc . (OCI) Oak Infusion Spiral by The Barrel Mill Oasis Design Group Oesco, Inc . O-I Packaging Solutions PA Trellising Systems PERA AMERICA Inc . Petainer U .S .A . Pine River Group Portocork America Practical Business Solutions Premier Wine Cask Presque Isle Wine Cellars Prestige Glassware Pro Chiller Systems 2017 Eastern Winery Exposition 19 Go ahead… judge a book by its cover. Create a classic with our new 8 color UV custom glass printing technology. With the best bottle and closure brands on the market, our printed glass experts will work with you to launch your next best seller. Contact Waterloo Container today.

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