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Campbelltown Economic Development Strategy

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Campbelltown Economic Development Strategy - CAMPBELLTOWN ECONOMIC DEVELOPMENT STRATEGY 20201 WHERE OPPOR TUNITY COMES LIFE TO CAMPBELLTOWN ECONOMIC DEVELOPMENT STRATEGY Dharawal people walked in harmony with this land, treading lightly and paying respect to the Elders who went before them. They welcomed people from many nations to gather and enjoy the land between two rivers. “ We acknowledge the Dharawal people, the traditional custodians of this land. Campbelltown ALWAYS has always been a gathering place. Its fertile land provided first inhabitants with abundant food sources, bushland and wildlife. This, along with the welcoming nature of the Dharawal people, made the area a perfect meeting place for all mobs to unite, to yarn, trade, discuss lore and resolve any WAS, grievances that may have occurred between them. Today Campbelltown’s Aboriginal community continues to embody this welcoming nature. Made up of different mobs from far and wide, they are one of the largest Aboriginal and Torres Strait ALWAYS populations of all LGAs in NSW. Despite coming from different mobs, having different stories, and different connections to Country, they have joined together as one community and made Dharawal land their home. We acknowledge the strength and welcoming WILL BE, spirit of the Campbelltown Aboriginal community. Together they are creating a new shared culture of contemporary Campbelltown - one that honours the past and its people while looking towards the future. They create strength through their connections to each other. DHARAWAL In agreeance with the Dharawal people, they welcome all new people to Campbelltown. We ACKNOWLEDGEMENT Image: 2018 Campbelltown NAIDOC event NAIDOC Campbelltown Image: 2018 acknowledge the future Aboriginal community of Campbelltown. LAND Always was, always will be, Dharawal land. OF COUNTRY 2 ” ACKNOWLEDGEMENT OF COUNTRY 3 MAYOR’S MESSAGE Campbelltown is transforming into a strong and distinctive city. We are embracing new technology, and capitalising on our strengths and strategic location. We are evolving into the economic, cultural and lifestyle capital of the region. Led by a progressive Council, we are delivering the best possible outcomes for our city. Strong business, government and community Mayor partnerships are at the heart of many of the major city shaping projects underway across our city. We Councillor George Brtcevic are strengthening existing relationships and forging new ones. We are focused on developing great places and a dynamic economy where businesses, families and neighbourhoods thrive. We are here to make sure that people throughout Australia and beyond, are aware of the opportunity that is our city. Our outlook has never been so strong. Come and be a part of our vibrant future. Image: Getty 4 MAYOR’S MESSAGE MAYOR’S WE ARE A CITY WHERE OPPOR- TUNITY COMES TO5 LIFE CAMPBELLTOWN ECONOMIC DEVELOPMENT STRATEGY CONTENTS 6 Our Story 1 Reimagining Campbelltown 2 Where do we want to be? 4 How do we get there? 5 Regional context 6 We are Campbelltown 10 Mega trends and demand drivers 14 Key economic centres 16 Campbelltown City Centre 18 Ingleburn 20 Minto 22 Jobs targets 25 Opportunity target sectors 26 The role of Council 30 Our path forward 32 7 WE ARE CAMPBELL- TOWN OUR STORY We are a city at the heart of things. A place that’s naturally welcoming, where paths and people of the world come together to write their own stories. This Dharawal land has always been a place united by strong ties of kinship and compassion, caring for one another and for the landscape we’re deeply connected to. Our people, culture, nature and the way we do business inspires all those who engage with us - and surprises those who discover us afresh. We are already a place for opportunity. Supported by our natural landscape, connected location, inventive spirit and vibrant community we will strengthen that role. We are a wide open, straight up and onto it community that looks to new possibilities with positive determination. We are about actions over words and real progress over promises. We’re doing what it takes to make the most of opportunities that lie ahead and we’re doing it now. Image: Jingga Pool 1 REIMAGINING CAMPBELLTOWN CITY CENTRE Campbelltown is driving change and innovation. The Reimagining Campbelltown City Centre Masterplan - focussed on the key centres of Campbelltown, Macarthur and Leumeah - is Council’s commitment to a game-changing approach to planning for the city’s future growth and prosperity. The masterplan was developed in conjunction with the Campbelltown Economic Development Strategy. Six growth pillars provide guidance for the Image: Earth Hour - Caring for Country 2019 Image: Earth for Hour - Caring place and delivery framework that make up the masterplan. They capture the values of our city and our community, and provide direction for growth, investment and a more prosperous future. 2 1 CONFIDENT AND SELF DRIVEN We don’t wait for others to act for us – we own our future. 2 CONNECTED PLACES We make it easier to move around our city centres, so we are both the heart of the Macarthur region and the Southern Gateway to Sydney. 3 CENTRE OF OPPORTUNITY We play to our economic strengths and opportunities, to attract investment and create a range of jobs for our community. 4 NO GREY TO BE SEEN We enhance our waterways and green spaces and plan for a sustainable future. 5 CITY AND BUSH We respect and celebrate our cultural heritage and unique city bushland lifestyle. 6 THE GOOD LIFE We are an inclusive, diverse and friendly community. People choose the Campbelltown lifestyle. 3 WHERE CAMPBELLTOWN DO WE CURRENT STATE - INSUFFICIENT LOCAL JOB OPPORTUNITIES WANT - UNDERDEVELOPED AGGLOMERATIONS - TRANSITIONING MANUFACTURING CAMPBELLTOWN TO BE? INDUSTRY FUTURE STATE - DIVERSE LOCAL JOB OPPORTUNITIES - HIGHER VALUE INDUSTRY Campbelltown is changing. With significant population growth - KNOWLEDGE AND HIGH and large-scale development underway both across the local SKILL JOBS government area and western Sydney more broadly, the - RESKILLED AND Reimagining Campbelltown Master Plan presents exciting economic opportunities to utilise our existing strengths and UPSKILLED WORKFORCE assets to evolve into a socio-economic dynamo. This evolution is the ultimate goal of the Campbelltown Economic Development Strategy. It is key to ensuring that Campbelltown’s economy reaches its full potential and the city is transformed into a productive, attractive and highly liveable place, bursting with opportunity. 4 HOW Better cluster and connect businesses to achieve economic benefits DO WE GET DRIVE Intensify land Build on our use to promote a THERE? educational, health GREATER more efficient and and industry ECONOMIC productive economy strengths to upskill that optimises the local resident GROWTH infrastructure workforce investment Increase local job opportunities by attracting and creating more knowledge and high-skilled jobs 5 WESTERN CITY DISTRICT Blue Mountains Camden REGIONAL Campbelltown Fairfield Hawkesbury Liverpool Penrith CONTEXT Wollondilly Campbelltown sits within a large and complex regional context which has significant NSW Government NORTH implications on our growth and development. “ WESTERN DISTRICT CITY identified DISTRICT CENTRAL Greater Sydney Region and Western CITY DISTRICT City District Plan Campbelltown as one of four major Adopted by the NSW Government in 2018, the EASTERN Greater Sydney Region Plan and the Western Metropolitan CITY City District Plan provide a high-level blueprint DISTRICT to guide the coordinated development within Centres. Sydney over the next 20-40 years. “ Within the Western City District, the NSW Government identified Campbelltown as CAMPBELLTOWN SOUTH one of four major Metropolitan Centres, DISTRICT recognising the important role our city plays in servicing the rapidly increasing population of the Macarthur region and, more broadly, the Western Parkland City. 6 The Western City District Plan strategic directions for CAMPBELLTOWN Campbelltown LGA LGA The plans provide a number of key directions for Campbelltown, including: GLENFIELD Bardia • Continue developing into a health and medical hub Macquarie Denham Court Links • Plan vibrant strategic centres and attract health and education MACQUARIE FIELDS facilities, cultural, entertainment, arts and leisure activities INGLEBURN Varroville • Support commercial development, aerospace and defence industries Long Point and the innovation economy Bow Bowing Raby Kearns St Andrews • Support internationally competitive freight and logistics sectors MINTO Eschol Park Minto Heights • Improve transport connections to the centres from across the District Eagle Vale Gregory Hills Woodbine • Provide concentrations of higher order jobs Claymore Blairmount LEUMEAH • Support a variety of housing opportunities Kentlyn Blair Athol CAMPBELLTOWN • Mature the health and education precinct by: Ruse - Providing new research facilities and commercial premises MACARTHUR Mount Annan Englorie Park Glen Airds Ambarvale Bradbury - Creating the conditions for the continued co-location of Alpine facilities and services St Helens MENANGLE Rosemeadow PARK Park - Attracting associated businesses, industries and Holsworthy commercialisation of research - Enhancing interdependencies between health and education to grow innovation, start-up and creative industries Wedderburn • Consider office development in industrial zones Gilead Military Reserve Woronora • Facilitate the contemporary adaptation of industrial and warehouse Dam buildings through increased floor to ceiling heights DHARAWAL
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