Programme TH 6 EFDN Conference
22 & 23 March 2016, Philips Stadium, Eindhoven, the Netherlands
www.efdn.org 5th EFDN Conference Volkswagen Arena Wolfsburg OCTOBER 2015
2 Dear EFDN Conference attendees,
It is my sincere pleasure to welcome you all to our 6th EFDN Conference in the Philips Stadium of PSV Eindhoven! On behalf of the whole EFDN board, I would like to thank you for joining us at this EFDN Conference. We are looking forward to an inspiring and energetic conference that will cover a wide scope of Corporate Social Responsibility (CSR) in European Club Football.
We are thankful and delighted that we can welcome representatives from FC Barcelona Foundation, FC Levadia Tallinn, CAFE, FARE, the Football club Social Alliance, Streetfootballworld as well as - of course - our own EFDN members, who will highlight their different and common perspectives on the current status of Community and Social Responsibility in professional European club football. All participants will share their best practice experiences and expertise.
We have planned an inspirational programme that is designed to discuss lessons learned from the past and to spark ideas on trends in Community and Social Responsibility in European professional football.
Finally, we hope that you will use the conference to meet CSR colleagues from clubs and organisations from all over Europe sharing your valued knowledge, experiences and opinions. We truly hope you will go home with good memories of your visit and new reflective and inspiring thoughts concerning your local CSR activities and projects.
All this because we all know: Together, we can change lives through football! Ton Strooband Chair EFDN Foundation
3 WHERE TO GO
A Reception main entrance (Entrance 8) Frederiklaan 10a 5616 NH Eindhoven
I www.psv.nl
4 HOST
Richard Connelly Host 6th EFDN Conference
Richard has been broadcasting on sport - and major sporting events - for the last 15 years. With the BBC he commentated on the World Cup final in South Africa in 2010 - and twice covered the Africa Cup of Nations. Since turning freelance in 2011, he worked on the Olympic and Paralympic Games in London and Sochi, commentated on the men’s singles final at Wimbledon and has become one of the most prominent voices on the English Premier League’s international programming for both TV and radio. He is also a regular English television commentator on the Dutch Eredivisie.
“My experience of covering football has been varied - from inhaling tear gas at a derby match in Kenya, to visiting an orphanage in Angola with John Barnes (photos attached), to presenting global coverage of the FA Cup Final from Wembley. I believe passionately that sport - and football, in particular - has great power to bring people together and that the world is a healthier place when we find things in common. Football can unify people from vastly different backgrounds and cultures - and that’s as true in two boroughs in the same city as in two nations on opposite sides of the planet. It’s vital that football recognises its role in bringing communities together and hugely heartening that an organisation like the European Football for Development Network is growing so strongly.”
5 22 PROGRAMME MARCH DAY 1 Philips Stadium
09.00 am Doors open 09.30 am Opening EFDN Conference 09.45 am PSV Eindhoven 10.15 am Breakout sessions 1 1. Changing lives through Football?? (English Football League Trust) 2. Using Walking Football as an inclusive tool (Tottenham Hotspur) 3. The football stadium as a tool for social return (KAA Gent) 11.15 am Networking Break 11.30 am Breakout sessions 2 1. CSR in Eastern and Southern Europe (Ferencváros / Panathinaikos / Apollon Limassol) 2. How to host / organise a youth Exchange (Feyenoord / Mifalot) 3. The CSR policy of Bayer Leverkusen 12.15 pm FC Barcelona Foundation 12.45 pm Lunch 01.30 pm Stadium accessibility (CAFE) 02.00 pm Monitoring and Evaluation of CSR (Substance) 02.30 pm Study visits PSV Eindhoven Study visit 1. PSV Community Hub & Playing for Success Eindhoven Study visit 2. PSV United Study visit 3. Sports activities for asylum seekers 04.30 pm Wrap up Day 1 05.00 pm Closing Day 1
6 Breakout sessions 1
1
Changing lives through Football??
Angus Martin English Football League Trust
The breakout session will give an overview of the Erasmus+ project, which essentially looks at what sport is doing across Europe to tackle social inclusion issues. The project is partly about sharing best practice and testing what we think are the best models. We will also introduce an impact measurement tool that will be of practical use and give you a financial as well as social value for the work that clubs deliver. Partners on the project include the EFDN, the Spanish League, German League, Irish FA, SPFL Trust in Scotland and a partner club from Lithuania.
Angus Martin Angus manages an Erasmus+ project on behalf of The Football League Trust. Next to this he runs his own company, The Name of The Game, which helps sports community organisations find funding and develop partnerships to make them more sustainable. Doing this, he works with a number of clubs and sports including Derby County, Reading, Blackpool, Hull, Bradford City, Sheffield United, Livingston, Clyde, Fulham, Barnsley, The Yorkshire Cricket Foundation, Sporting Memories Network and the Bath Rugby Union Foundation. Additionally he has recently taken on the role of CEO of the Asian Sports Foundation.
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2 Using Walking Football as an inclusive tool
Gareth Jones / Dan Slaughter TOTTENHAM HOTSPUR
Gareth Jones
Using Walking Football as an inclusive tool will give an insight into current and previous Tottenham Hotspur Foundation walking football delivery, identifying suitable local partners and venues. Providing an overview of best practice examples, looking at the use of walking football as a tool for psychological and social development.
Gareth Jones and Dan Slaughter Gareth and Dan, both have over 10 years’ experience working at Tottenham Hotspur Foundation within coaching and sports development roles. Both have used walking football to tackle in activity and engage with men over the age 35 who have dropped out of football. Together a framework of good practice has been developed in working within SEN inclusion projects as a method of making Dan Slaughter football/sports more inclusive.
8 3 The football stadium as a tool for social return
Wim Beelaert KAA GENT
Belgian champions KAA Gent is very much aware of its social responsibility and acts accordingly. In July 2013 the club opened a brand new football stadium. The club works closely together with local authorities and provides a Social Return on Public investment by using the stadium not only for its home games, but also for daily community projects. The stadium is also the venue for study support, employment, care for psychiatric patients, social stadium tours and more. KAA Gent also provides space for the supporters and social projects: the KAA Gent Community Centre. Another example is the excellent accessibility of the stadium for people with a disability.
Wim Beelaert Wim Beelaert is the coordinator of ‘Voetbal in de stad’, the KAA Gent ‘football in the community’ organization, founded in 2009. Since 2011 Voetbal in de stad has been a unique public-private collaboration between Gents Pro League Football Club (KAA Gent), local authorities (Stad Gent, OCMW Gent and Gent Stad in Werking) and the KAA Gent Supporters Federation. The organization develops and supports a large number of projects benefitting society, youth football and solidarity between the club, local residents and supporters.
9 EFDN Breaking Barriers Through Football Youth Exchange Cyprus
30 Participants Hosted by: Anorthosis Famagusta FC 21-27 november 2015
Participating clubs: Feyenoord / Vitesse Vålerenga Fotball / Hapoel Tel Aviv
10 EFDN Breaking Barriers Through Football Youth Exchange Tel Aviv
24 Participants Hosted by: Hapoel Tel Aviv / Mifalot 14-19 FEBRuary 2016
Participating clubs: Feyenoord / Vitesse / Manchester United
11 Breakout sessions 2
1 CSR in Eastern and Western Europe FerencvAros / Panathinaikos / Apollon Limassol
Community and Social Responsibility is more and more becoming an essential part of the daily activities of European clubs. However, the level of development of CSR is not the same in all European countries and depends on many different factors like the history of the club, the economic development of the city and the location and possibilities of the stadium. But also the size and the CSR policy of the national Football Association or professional league are of big influence on the CSR policies of the clubs. Almost everyone is aware of the community activities of the English clubs but not many know the current situation in the Eastern and Southern European countries. This workshop presents some of the pioneers in CSR from Hungary, Greece and Cyprus.
BAlint MAtE FerencvAros FC
Ferencváros FC is one of the most active clubs in CSR in Hungary. The club will present the social background and role of Ferencváros in Hungarian Sports & Society, the power of our brand that goes way beyond football alone and the CSR history of the club with our latest projects and achievements.
Bálint Máté Bálint has been working in different segments of sports for the last 10 years. Since 2013 he supports the Senior Management of the most popular sports club (Feren- cváros) in Hungary. He is the main contact person of Ferencváros during the team’s presence in UEFA Club Competitions (UCL, UEL) and responsible for the International Relationships of the Club. Furthermore, he is the local coordinator on behalf of Feren- cváros of an Erasmus+ Funded project “Sport & Support” that runs for two years in 2015 and 2016.
12 Breakout sessions 2
Koulla Stavrinidou Apollon Limassol
Apollon Limassol was founded in 1954 in order to promote the ideals of freedom. Further to the sports presence of the team, Apollon Limassol emphasizes in the promotion of messages with social content. Taking into consideration the character of sports and especially of football as a social phenomenon that attracts all social groups, the promotion and concentration on problems that the society faces nowadays. For about ten years now Apollon Limassol is a leading team in Cyprus in the social work campaign, and especially on anti-racism campaign.
Koulla Stavrinidou Koulla Stavrinidou is working at Apollon Limassol FC for five years (since 2011) and is responsible for marketing materials and Apollon Limassol’s FC SCR program. In this role she is responsible for developing and organizing projects to promote messages with social content through football and sports. She studied Communication/Media and Culture in Greece (Panteion University of Athens)
Mariangela Blouna Panathinaikos FC
The history of Panathinaikos is inextricably linked to the leadership of the Greek football and the contribution to the community. Since 1908 the club forms an integral part of the Athenian society, supporting our fellow citizens in need. It is an historical responsibility for our team and our fans to have the social aims present in all the clubs actions, placing human beings and their dignity above everything else. These are exactly the ideals and principles that Panathinaikos use to train the best athletes and fans. ‘Fair play’, according to us, goes beyond the four lines of the pitch!
Mariangela Blouna Mariangela is part of the recently formed CSR team of Panathinaikos FC and is working at the clubs since 2012. She works at the Press of the club and is responsible for all communication of Panathinaikos FC social activities communication.
13 2 How to organise a youth or staff Exchange Mifalot (Hapoel Tel AVIV) / FEYENOORD / EFDN
In cooperation with the hosting clubs Feyenoord Rotterdam, Manchester United Foundation, Anorthosis Famagusta, Hapoel Tel Aviv and Vålerenga Fotball, EFDN has organised 6 staff and youth exchanges in the last 18 months on social inclusion, life skills training through football coaching, employability projects and disability sports. Two of the hosting clubs, Hapoel Tel Aviv / Mifalot and Feyenoord Rotterdam will share their experiences and identify the key factors that make an exchange successful. The session ends with an interactive session to discuss the new exchange activities and projects for the next 12 months.
Nobody Offside Staff Exchange Keren Lavi Mifalot
Mifalot was honoured to host the EFDN network in the past few months in Israel. EFDN supported Mifalot in applying for EUROMED youth and staff exchange grants, both proposals were approved! From January 17-21 Mifalot hosted 7 football clubs from the network in the “Nobody Offside- Staff Exchange”, and between February 14-19 we hosted 3 clubs in “Breaking Barriers through football - Youth Exchange”. Over 40 youth and staff participated in the programs which evaluations show it was a great opportunity to exchange knowledge on social issues, learn new methodologies, meet “the different” and make friends for life.
Keren Lavi Keren Lavi is the International Development Manager at “Mifalot”- The largest sport for development and peace organization in the Middle East. Keren is in charge of exporting the “Mifalot” educational programs abroad. Mifalot programs use sport and football in particular as an educational tool in order to create social change.
14 Keren brought two delegations to the Philippines after the typhoon and organised a peace building program in a refugee camp in Cameroon working with close to 3000 girls and boys and teaching coaches. Keren also prepares and organises youth delegations to seminars abroad. This year Keren organised 2 EUROMED exchanges in Israel hosting over 40 staff and youth from the Network.
Breaking Barriers Through Football Youth Exchange Frank Nolles FEYENOORD
We hosted the first youth exchange in the EFDN and will present the process of orga- nising a staff and a youth exchange. We talk about why and how we did it and all the requirements we met in terms of structure and the participating groups. This short presentation will give you a closer look into organising an exchange and will help you on hosting an exchange at your club.
15 3 CSR at Bayer Leverkusen
Meinolf Sprink Bayer Leverkusen
Bayer 04 Leverkusen Ltd. is an affiliate of the worldwide operating Bayer AG, a life science company with sales of more than 46 billion Euros. At Bayer 04 we have a strong believe in the value and need of CSR activities at various levels, which is also expected by our parent company. Our policy is focused on clearly defined projects at local, regional, national and international level. Bayer 04 is focusing on education at various levels. The inclusion of people with disabilities into sport (Name of the project: “Einfach Fußball / Simply Football” is just one of different topics Bayer 04 Leverkusen deals with.
Meinolf Sprink Meinolf Sprink (57) joined Bayer 04 Leverkusen in 2007. He has served in various positions within the club, such as Director Communications, Marketing, and now Supporters/CSR. He is a member of the Board of Management. He joined Bayer 04´s parent company Bayer AG in 1988 and has served in various communications job in Germany and the U.S. In 2000 he was appointed Head of Sports worldwide at Bayer AG serving also as a member of the Board of Directors at Bayer 04.
16 Nobody Offside Staff exchange Tel Aviv
20 Participants Hosted by: Hapoel Tel Aviv / Mifalot 17-22 January 2016
Participating clubs: Tottenham Hotspur FC Fulham FC / Manchester United / Everton FC Werder Bremen / Feyenoord / NEC Nijmegen
17 SPEAKERS
FC Barcelona and its global impact
Xavier Perez Farguell FC Barcelona Foundation
Xavier Pérez Farguell Xavier Pérez Farguell is one of the members of the Board of Trustees of the FC Barcelona Foundation. Mr. Farguell studied at the University of Barcelona and is a graduate in Law. He then also graduated in MBA, which he studied at the Esade Business School. At Stanford he followed the Executive Program.
After his studies Mr. Farguell has held senior Banking positions in BNP, National Westminster Bank and Caja Madrid. He was the General Manager of Futbol Club Barcelona from 2001 to 2003. After that he became Partner and founder of Clearwater International. Next to this, Xavier is also a Board Member of Catalana Occidente (Insurance), the Esade Business School and Oxfam.
FC Barcelona is one of the biggest clubs in the world and the activities of the FC Barcelona Foundation make a huge impact worldwide. One of the great strengths of the FC Barcelona Foundation are the different cooperation’s with major organisations like UNICEF. Mr. Farguell will present all the activities of the FCB Foundation; its strategic orientation, the funding of the FCB Foundation and the main programmes: Barça Kids and Futbol.net .
18 SPEAKERS
Centre for Access to Football in Europe
Michael Rice CAFE : Centre for Access to Football in Europe
Michael Rice Michael Rice is the Media & Communications Manager for the Centre for Access to Football in Europe (CAFE). CAFE is a CSR-associate partner of UEFA, working to improve access and inclusion across the game using the special influence of football. Michael joined CAFE in 2011 as the Projects Officer and was promoted to Projects & Fan Liaison Manager in 2013 before moving in to his current role. Michael is responsible for the day-to-day communications in sharing the values and works of CAFE and in delivering specialist communications projects such as audio-descriptive commentary. Most recently, Michael presented UEFA’s new Disability Access Officer role to the Football Federation of Croatia and its clubs. Michael is committed to CAFE’s aims to improve access and inclusion for disabled people within football and the wider society.
Disabled people are the largest minority group at >15% and rising (World Health Organization) and it can be fairly assumed that many of the one billion disabled people living today will be football fans. Many can still only aspire to watch live football with many stadiums around the world not yet accessible and inclusive. CAFE works with national associations, leagues, clubs, disabled fans, fans groups, NGOs and key stakeholders to ensure a more accessible and inclusive matchday experience for disabled fans across Europe. Further, by raising awareness and sharing best practice solutions, CAFE aims to improve access and inclusion across the game so that disabled people can take their rightful places as spectators, players, volunteers, coaches, administrators, and as leaders and decision makers. This presentation will look at some of the ways that clubs and stadiums can ensure disabled people enjoy an equal and accessible match day experience - Access for All.
19 Monitoring & Evaluation Tim Crabbe Substance
Drawing on twenty years experience of evaluating community sports projects Tim will plot the journey that some of the sector’s most effective organisations have taken in using evidence and data to capture their impact and refine their delivery to ensure better outcomes for participants. As well as sharing reflections on a range of the best techniques Tim will draw parallels with the best developments in elite and commercial sports provision that have been characterised by the movement from ‘good’ to ‘great’. Delegates will be left with a clearer appreciation of the critical path benefits of putting data, evidence and impact at the heart of the organisation and practical guidance on how to make the shift.
Tim Crabbe Tim is a founder and Chief Executive of Substance and was formerly Professor of the Sociology of Sport and Popular Culture at Sheffield Hallam University. He has twenty years’ experience of leading multi-disciplinary research teams investigating the impact of sport-based social policy interventions. Tim has led research and evaluation projects focused on the Home Office Positive Futures programme; chaired the consortium leading the DfE positive activity Information and Signposting Project; was a member of the DfE Quality Standards for Positive Activities Expert Support Group; led the NESTA and Cabinet Office backed Views project; led the research and development of Sportworks; and is a board member of the Inspiring Impact programme. With a succession of publications to his name, Tim is widely regarded as one of the leading authorities in relation to the research, development and analysis of sport and activity based policy initiatives.
20 Study Visits Eindhoven
PSV Community Hub 1 and Playing for Success
The PSV Community Hub is in many ways a special place. Not only because of its special location in the Philips Stadium, but also because of the diversity of visitors. The community hub offers a meeting place for clients of our partner Lunet Healthcare and for residents of surrounding neighbourhoods and estates. They can participate in weekly activities that aim to get participants out of isolation or to prevent that they get into isolation. All people who want to have a meaningful day activity or just want to socialise with other residents from their neighbourhood are more than welcome. Therefore, ‘participation’ and ‘meeting people’ are keywords for the PSV Community Hub.
Playing for Success Eindhoven Learning literacy, numeracy and ICT while enjoying yourself inside a football stadium. The concept is as simple as it is effective. Playing for Success is an after-school program for children of the age from 9 till 14 years old that are not reaching their full potential. They can achieve a lot more than they think, but are coping with a low self-esteem and/or self-image. With football as the basis for the total curricula of the programme and the Philips Stadium and all its facilities as the classroom, Playing for Success offers its participants an inspirational 10 week programme that boosts their confidence and school performance.
21 2 PSV UNITED
PSV United is a motivating football based educational programme which aims to develop the different talents of young people from three neighbourhoods in Eindhoven and one in nearby Geldrop. PSV United is for selected boys and girls in the age of 9 to 18 years old and focuses on talent development of the participants. In all football and community activities that are provided by PSV trainers and youth workers from Lumens, training in values such as being responsible for your own actions and being respectful for others form one of the key pillars for the success of the programme. Youth crime is reduced drastically since the programme started and there is more respect between the youngsters and the other residents of the neighbourhood. The programme offers two football sessions per week and also addresses important topics such as a healthy diet, frequent exercise and showing respect to others. In addition to the training sessions, the PSV United teams are also playing matches against each other and participate in other organised community activities.
3 Football Activities in the asylum seekers’ residence centre Eindhoven
In collaboration with the asylum seekers residence centre, PSV provides a weekly football training for adult refugees. Most asylum seekers have fled in the face of persecution or even torture and may suffer great trauma as a result. They have usually experienced long, hard dangerous journeys in terrible conditions. Some even arrive with no family and are totally alone. Clearly, many of these people suffer from both physical and mental health concerns. The football activities that are provided by PSV keeps them physically active and offers a possibility to forget their troubles for a while and enjoy the fun of the game.
22 PSV UNITED European Legends
Football Activities in the asylum seekers’ residence centre Eindhoven
This year we will start with our first European cooperation projects within the European Football for Development Network. In November 2015, the European Union’s sport unit of the Erasmus+ programme approved our European Legends project for a two year funding.
European Legends is a Walking Football project for people that are 50 years and older. Within Walking Football it is not allowed to run or to tackle and therefore it’s easy to do for people that want to stay physically active. Walking Football is already very popular in the United Kingdom and the Netherlands, but not very known in other parts of Europe.
23 Together with 13 EFDN member clubs (Feyenoord, Fulham FC, Tottenham Hotspur, NEC Nijmegen, Vitesse Betrokken, KAA Gent, Club Brugge, Vålerenga Fotball, VfL Wolfsburg, PSV, Werder Bremen, Anorthosis Famagusta and Benfica Foundation), the EFDN Foundation has developed this two year project to promote the Walking Football methodology in 7 European countries. All the participating clubs will set up their own Walking Football teams - with all 50+ players - which will be training once a week. A European Legends team consists of up to 30 participants per professional football club. The team trains 20 weeks at the club and at the end of the season, the teams will play a national European Legends Championship. This Championship is the closing tournament of the season for the participants. These national championships are serious business, because… they are preparing for a true European Championship! In September 2017 the projects ends with a true European Walking Football Championship in the Netherlands. Every participating country will send one team to this European Championship and the team that wins, will be the official European Legends Champion.
24 23 PROGRAMME MARCH DAY 2 Philips Stadium
09.00 am Doors open 09.30 am Opening EFDN Conference Day 2 09.35 am EFDN CSR Fair and networking 10.15 am “Building better lives through sport” during challenging times. (Fulham FC Foundation) 10.45 am Breakout sessions 3 1. Together we move! (FC Levadia Tallinn) 2. Community Champions League (Feyenoord / Vitesse) 3. The Hub in the Community (Manchester United Foundation) 11.30 am Networking Break 11.45 am Breakout sessions 4 1. International refugees projects (Football Club Social Alliance+ & Streetfootballworld) 2. The stadium as a classroom (NAC Breda / Tottenham Hotspur) 3. Football Fans in Training (Aberdeen FC Community Trust) 12.30 pm Tackling discrimination in Europe (FARE) 01.00 pm Lunch EFDN Conference 01.45 pm EFDN network session 02.00 pm Panel discussion; How to embed Community and Social Responsibility in the DNA of European Football (Feyenoord / Manchester United / Greenock Morton FC) 02.30 pm More than Football; Community and Social Responsibility in European Football 03.00 pm End
25 SPEAKERS
"Building better lives through sport" during challenging times
Steven Day Fulham Football Club Foundation
Steven Day Steven has been Chief Executive of Fulham Football Club Foundation since 2008 and is responsible for leading all of Fulham Football Club’s charitable and community activities. He is also a member of Fulham Football Club’s Senior Management Team. The Foundation plays a crucial role within Fulham FC and has grown in size significantly over the last seven years. It now employs 43 permanent and approx. 100 sessional staff, engaging nearly 6,000 people per month. Steven is also a Chair of Active Surrey and a current Board member of London United. Previous roles include Director of Community Development for the Harris Federation of Schools, as well as working for Sport England, A London-based school sport partnership and Central Government.
26 SPEAKERS
ONE GOAL FOR EDUCATION
The Scoring for Education project aims to use the motivation of football to empower and engage young people in Europe from 8 to 12 and 12 to 15-year-old, that have a low self-esteem and/or self-confidence and that are struggling within formal education. Together with 10 EFDN member clubs – Manchester United, Fulham FC, Tottenham Hotspur, Hapoel Tel Aviv, Rangers FC, Montrose FC, Greenock Morton FC, Feyenoord, NEC Nijmegen and KAA Gent, the EFDN Foundation will deliver this 18 month project with funding from the UEFA Foundation for Children.
Almost all partners have or are developing a study support centre at their stadium. The centres use the environment and medium of football to help motivate specific
27 groups of young people and support them fully to engage. The targeted groups are a mix of young people involved, in relation to gender, ethnicity, language competency, etc. to avoid the risk of further isolation or disengagement.
Football is a powerful force to engage with young people across Europe. Almost all the project partners have a long record of providing learning opportunities to young people in their cities and region. By linking up with other European football clubs, the project creates a platform to engage with and influence football clubs on a European level. This will impact the lives of the 1000 participants in 5 European Countries and will provide an example of how football clubs across Europe can engage young learners in a meaningful way. It is anticipated that this project will provide a blueprint for all football clubs in Europe to engage with other local, national and international partners. In particular, strong partnerships between football clubs and local schools and education authorities will be exemplified by the project.
28 Breakout sessions 3
1 Together we move
Indrek Petersoo FC Levadia Tallinn
Together We Move is the CSR & stadium accessibility campaign launched by FC Levadia Tallinn and Estonian Assistance Dogs Centre in spring 2015. The goal of the campaign is to encourage people with assistance dogs to come to football matches by providing them an easy access to the stadium and other public areas. In Estonia, according to the law, the people with assistance dogs should always have access to all events. Similar laws are applicable in most European countries. At the same time, an easy access with the assistance dog to public places remains a serious problem as the event organisers are simply not aware about this law and as the pets are normally not allowed to events. In September 2015, the Together We Move campaign was awarded with the Best Achievement Award of the European Club Association (ECA).
Indrek Petersoo Indrek Petersoo has worked for FC Levadia Tallinn as the media and development manager since 2002. FC Levadia is one of the leading and most successful football clubs in Estonia. a nine-time champion and eight-time cup winner of the tiny northern country located on the Baltic coast.
Graduated from Tallinn University as the TV producer, Indrek is also keen on media work on the other side of the screen as he is one of the commentators of the local Viasat Sport Baltic channel covering UEFA Champions League and Premier League matches.
Indrek also has a ten years’ experience from mobile industry as he has been working as a contractor previously for Ericsson and currently for Netsize, a Gemalto company, mainly focused on mobile payments and innovative messaging solutions. Indrek is married and a proud father of Jürgen (9) and Helena (7). His son got his name after the father´s favourite football player – Jürgen Klinsmann.
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2 European Community Champions League FEYENOORD / VITESSE ARNHEM
This Community Champions League is a new EFDN project that is currently being developed. It is based on the Dutch Streel League programmes that are already successfully delivered since 2008. Two of the Dutch EFDN members will present their current Street League programmes and afterwards we will discuss the possibilities to develop a European funded project that will be delivered by the local partners.
FEYENOORD STREET LEAGUE Brian Pinas FEYENOORD
The Feyenoord Street League is a street football competition between different neighbourhoods in Rotterdam in which the community goals are more important than the football goals in the games. All the participants (9-12 years old) play their matches on a special pitch in their own neighbourhood and also play away games in other neighbourhoods. But besides scoring points by winning their matches, they can score even more points with Fair Play and being positively involved in their own community.
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Vitesse HATTRICK MARTIJN DE WILD VITESSE ARNHEM
Vitesse Hattrick is a programme that focusses on five relatively poor neighbourhoods in Arnhem. In all of these neighbourhoods Vitesse Betrokken organises three projects; the Hattrick School ( 6 - 12 years old), Hattrick League (13 - 16 years old) and Hattrick Academy (17 - 21 years old). Vitesse Hattrick is characterised by a phased and structured project structure. The Vitesse Hattrick program is based on the Dutch Street League concept. In contrast to the Street League Vitesse Hattrick reaches a larger target group and responds to needs of the specific age groups. Vitesse Hattrick has 420 structural participants on an annual basis. In our presentation we will show you how the program was conceived, launched, funded and executed.
Martijn de Wild Martijn de Wild is working for the Vitesse Foundation since 2012. Before Martijn joint the foundation he worked as trainer/coach at the Vitesse Youth Academy. As coordinator of the Vitesse foundation he is responsible for managing partnerships, the preparation and funding of new projects, policy documents and communication about the foundations activities. FEYENOORD STREET LEAGUE Brian Pinas FEYENOORD
31 The Hub in the Community David Chapman Manchester United Foundation 3 Working within identified areas of high social deprivation across Greater Manchester, the Hub of the Community project aims to create a central focal point of positive structured activity for each of the communities we work in. The projects are fully inclusive engaging with schools and families to provide opportunities for educational and sports specific skill development. Central to the Hub of the Community programme is the desire and dedication to building long lasting relationships with each participant and stakeholder we engage with. The Hubs are constantly evolving, developing new and innovative programmes designed to engage and inspire individuals and communities. Working with our partner organisations, The Hub of the Community has the support network and expertise to create bespoke delivery programmes with the sole purpose of meeting the needs and tackle the various issues affecting each of the communities in which we work.
David Chapman During his 7 years working for Manchester United Foundation David has fullfilled a variety of player and coach development roles. He has worked with elite players within the club’s academy and girl’s centre of excellence and had the privilege of working with the Foundation’s disability programme. He now has the responsibility of managing the Foundation’s Hub of the community projects.
32 Breakout sessions 4
The Hub 1 in the Community International David Chapman Manchester United Foundation refugee projects Niklas Soendgen Streetfootballworld
In light of the ongoing global refugee crisis that has shaken the world over the last decade, the Football Club Social Alliance and Streetfootballworld see the need for innovative solutions to tackle today’s global challenges. The interactive workshop will look at the potential of football to promote intercultural dialogue and youth leadership as a key aspect to social cohesion. After a brief introduction to the field, the workshop will engage its audience in a group discussion on how football clubs and civil society can team up and join forces to tackle the biggest challenge of our time.
Niklas Soendgen Niklas Soendgen leads the Public Partnerships Section at Streetfootballworld, the world’s largest network of football for development organisations and NGOs. Before he joined Streetfootballworld, Niklas worked at the European Parliament and the German Corporation for International Cooperation (GIZ) and has a background in Law and international relations.
Marc-AndrE Buchwalder Scort Foundation
Marc-André Buchwalder Marc-André Buchwalder is co-founder and CEO of the Scort Foundation. In 2007, Scort has introduced and since then manages the Football Club Social Alliance, a network in which football clubs help educating and empowering young women and man in post conflict regions. Marc has before been working with the United Nations Mission in Kosovo and with the Research Team Olympia of the Johannes Gutenberg-University of Mainz.
33 2 The stadium as a classroom Tottenham Hotspur & NAC Breda
The stadium is more and more used as a hub in the community. They do not only open for the games of the 1st team, but numerous clubs open the gates of the stadium every day for a wide variety of community projects. NAC Breda from the Netherlands and EFDN member Tottenham Hotspur Foundation will present their educational projects in which they use the stadium as a classroom.
John Hyatt Tottenham Hotspur Foundation
Tottenham Hotspur Foundation looks to raise the social development of young people through its mentoring and classroom enrichment programmes. We will summarise the range of projects we deliver to children aged 8-15 within school and will discuss the way that we set objectives and targets for individual children. The audience will be asked to discuss what methods or strategies they would use to solve specific individual’s targets.
John Hyatt John worked in Education for 11 years from the primary sector through to Higher Education. He has been employed by the foundation for 3 years as a Senior Lecturer and has research in coaching psychology, teaching and coaching pedagogies and effective work base learning. UEFA A Licence Coach and currently undergoing a PhD in Coaching Science. Current role at the Tottenham Hotspur Foundation has taking over and developing the quality assurance and curriculum delivery across domestic and global programmes.
34 Gareth Dace Tottenham Hotspur Foundation
Gareth Dace Gareth Dace has worked for Tottenham Hotspur Foundation since March 2007; he originally joined the organisation as a sports coach but debveloped an education projects specifcally within schools. He has developed the Foundation’s Premier League Enterprise programme and now oversees several mentoring and enrichment projects which are worth around £70k per year. Gareth worked on secondment with the Premier League Charitable Fund in January 2016 to provide guidance on the national Premier League Schools programme.
35 Danny Evertse NAC BREDA
Danny Evertse Danny Evertse is 61 years young and has more than 38 years of experience as a teacher and project manager in secondary education. He was one the founders of the community department of NAC Breda in 2005 and is involved in multiple football based education and employability projects such as:No one outside the game, lunchroom de BEA, NOAD in the class(stay in the game), Playing for Success and working with interns in the stadium.
NAC Breda Playing for Success Breda is a programme for underperforming students that are 16-23 years old. They are normal students who perform less than they probably can because they are not motivated or have a low self-esteem. Playing for Success is delivered in the NACADEMY; one of the most challenging and inspiring study support centres in Europe. The centre has 4 different ‘classrooms’, a sound and video editing studio and an game room situated in over 660m2. The programme is intended to inspire and motivate students. Every week 5 groups with a total of 50 students attend the 8-week programme. Foto: Maurice van Steen
36 3 Football fans in Training Ally Prockter ABERDEEN FC
This 13 week programme was developed by the Scottish Professional Football League Trust in partnership with a Scottish University, and was supported by an Academic study monitoring its results. FFIT is a generic health & wellbeing programme designed to encourage healthy eating choices, whilst increasing physical activity levels. FFIT is delivered at football grounds across Scotland, and has been proven to result in significant weight loss & positive behavioural changes during the programme, and beyond. As well as providing an overview of FFIT in relation to men and women, this presentation will focus on the AFCCT experience and the many additional benefits of this excellent community programme.
Ally Prockter Ally Prockter has 30 years experience as a Police Officer in a wide variety of roles, including specialist management positions relating to drugs & alcohol misuse, multi-agency working and training. Having joined Aberdeen FC 3 years ago,
37 Ally has overseen the creation of the award winning AFC Community Trust (AFCCT) as a standalone charity, and is now the Trust’s CEO. Ally is committed to using AFCCT, and the international attraction of football, as the mechanism “...to change lives for the better”.
Steven Sweeney Aberdeen FC
Steven Sweeney Steven Sweeney is a former Physical Education Teacher, and previously was the Community Coach & Head of Junior Academy at St Mirren FC. Having arrived at Aberdeen FC 3 years ago Steven has had a pivotal role in developing & delivering the operational initiatives now undertaken by AFCCT. Steven’s experience & expertise have significantly influenced every aspect of the evolution of AFCCT. In addition to his extensive day job , Steven is also a Youth Academy coach within the Aberdeen FC Youth Academy, and has developed strong links in that area between AFCCT +
38 SPEAKER
Tackling Discrimination in Europe Claudia Krobitzsch Fare network
Claudia Krobitzsch Claudia Krobitzsch is Programmes Co-ordinator at the Fare network, an international umbrella organisation tackling discrimination and promoting social inclusion in and through football. She works closely with the members of the network in over 40 countries; she oversees and coordinates Fare’s annual programme and manages the Football People action weeks, which with over 2000 events in Europe the largest intervention for social change in football. Claudia has been an anti-racist campaigner and football player with Roter Stern Leipzig, a grassroots club in Germany, for more than 10 years.
The Fare Network is an international umbrella organisation of NGO’s, activists, minority groups and football supporters groups and football federations who are committed to combat discrimination in football and use the sport to promote social inclusion through football. Fare combats all forms of discrimination, including racism, far-right nationalism, sexism, trans- and homophobia and discrimination against disabled people. Fare works across all levels of the game to engage grassroots organisations, professional clubs, leagues and governing bodies in the anti- discrimination movement. By sharing best practice and through the development of social inclusion programmes we offer our expertise to football organisations who have an interest in stepping up their social commitment.
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