Programme TH 6 EFDN Conference 22 & 23 March 2016, Philips Stadium, Eindhoven, the Netherlands www.efdn.org 5th EFDN Conference Volkswagen Arena Wolfsburg OCTOBER 2015 2 Dear EFDN Conference attendees, It is my sincere pleasure to welcome you all to our 6th EFDN Conference in the Philips Stadium of PSV Eindhoven! On behalf of the whole EFDN board, I would like to thank you for joining us at this EFDN Conference. We are looking forward to an inspiring and energetic conference that will cover a wide scope of Corporate Social Responsibility (CSR) in European Club Football. We are thankful and delighted that we can welcome representatives from FC Barcelona Foundation, FC Levadia Tallinn, CAFE, FARE, the Football club Social Alliance, Streetfootballworld as well as - of course - our own EFDN members, who will highlight their different and common perspectives on the current status of Community and Social Responsibility in professional European club football. All participants will share their best practice experiences and expertise. We have planned an inspirational programme that is designed to discuss lessons learned from the past and to spark ideas on trends in Community and Social Responsibility in European professional football. Finally, we hope that you will use the conference to meet CSR colleagues from clubs and organisations from all over Europe sharing your valued knowledge, experiences and opinions. We truly hope you will go home with good memories of your visit and new reflective and inspiring thoughts concerning your local CSR activities and projects. All this because we all know: Together, we can change lives through football! Ton Strooband Chair EFDN Foundation 3 WHERE TO GO A Reception main entrance (Entrance 8) Frederiklaan 10a 5616 NH Eindhoven I www.psv.nl 4 HOST Richard Connelly Host 6th EFDN Conference Richard has been broadcasting on sport - and major sporting events - for the last 15 years. With the BBC he commentated on the World Cup final in South Africa in 2010 - and twice covered the Africa Cup of Nations. Since turning freelance in 2011, he worked on the Olympic and Paralympic Games in London and Sochi, commentated on the men’s singles final at Wimbledon and has become one of the most prominent voices on the English Premier League’s international programming for both TV and radio. He is also a regular English television commentator on the Dutch Eredivisie. “My experience of covering football has been varied - from inhaling tear gas at a derby match in Kenya, to visiting an orphanage in Angola with John Barnes (photos attached), to presenting global coverage of the FA Cup Final from Wembley. I believe passionately that sport - and football, in particular - has great power to bring people together and that the world is a healthier place when we find things in common. Football can unify people from vastly different backgrounds and cultures - and that’s as true in two boroughs in the same city as in two nations on opposite sides of the planet. It’s vital that football recognises its role in bringing communities together and hugely heartening that an organisation like the European Football for Development Network is growing so strongly.” 5 22 PROGRAMME MARCH DAY 1 Philips Stadium 09.00 am Doors open 09.30 am Opening EFDN Conference 09.45 am PSV Eindhoven 10.15 am Breakout sessions 1 1. Changing lives through Football?? (English Football League Trust) 2. Using Walking Football as an inclusive tool (Tottenham Hotspur) 3. The football stadium as a tool for social return (KAA Gent) 11.15 am Networking Break 11.30 am Breakout sessions 2 1. CSR in Eastern and Southern Europe (Ferencváros / Panathinaikos / Apollon Limassol) 2. How to host / organise a youth Exchange (Feyenoord / Mifalot) 3. The CSR policy of Bayer Leverkusen 12.15 pm FC Barcelona Foundation 12.45 pm Lunch 01.30 pm Stadium accessibility (CAFE) 02.00 pm Monitoring and Evaluation of CSR (Substance) 02.30 pm Study visits PSV Eindhoven Study visit 1. PSV Community Hub & Playing for Success Eindhoven Study visit 2. PSV United Study visit 3. Sports activities for asylum seekers 04.30 pm Wrap up Day 1 05.00 pm Closing Day 1 6 Breakout sessions 1 1 Changing lives through Football?? Angus Martin English Football League Trust The breakout session will give an overview of the Erasmus+ project, which essentially looks at what sport is doing across Europe to tackle social inclusion issues. The project is partly about sharing best practice and testing what we think are the best models. We will also introduce an impact measurement tool that will be of practical use and give you a financial as well as social value for the work that clubs deliver. Partners on the project include the EFDN, the Spanish League, German League, Irish FA, SPFL Trust in Scotland and a partner club from Lithuania. Angus Martin Angus manages an Erasmus+ project on behalf of The Football League Trust. Next to this he runs his own company, The Name of The Game, which helps sports community organisations find funding and develop partnerships to make them more sustainable. Doing this, he works with a number of clubs and sports including Derby County, Reading, Blackpool, Hull, Bradford City, Sheffield United, Livingston, Clyde, Fulham, Barnsley, The Yorkshire Cricket Foundation, Sporting Memories Network and the Bath Rugby Union Foundation. Additionally he has recently taken on the role of CEO of the Asian Sports Foundation. 7 2 Using Walking Football as an inclusive tool Gareth Jones / Dan Slaughter TOTTENHAM HOTSPUR Gareth Jones Using Walking Football as an inclusive tool will give an insight into current and previous Tottenham Hotspur Foundation walking football delivery, identifying suitable local partners and venues. Providing an overview of best practice examples, looking at the use of walking football as a tool for psychological and social development. Gareth Jones and Dan Slaughter Gareth and Dan, both have over 10 years’ experience working at Tottenham Hotspur Foundation within coaching and sports development roles. Both have used walking football to tackle in activity and engage with men over the age 35 who have dropped out of football. Together a framework of good practice has been developed in working within SEN inclusion projects as a method of making Dan Slaughter football/sports more inclusive. 8 3 The football stadium as a tool for social return Wim Beelaert KAA GENT Belgian champions KAA Gent is very much aware of its social responsibility and acts accordingly. In July 2013 the club opened a brand new football stadium. The club works closely together with local authorities and provides a Social Return on Public investment by using the stadium not only for its home games, but also for daily community projects. The stadium is also the venue for study support, employment, care for psychiatric patients, social stadium tours and more. KAA Gent also provides space for the supporters and social projects: the KAA Gent Community Centre. Another example is the excellent accessibility of the stadium for people with a disability. Wim Beelaert Wim Beelaert is the coordinator of ‘Voetbal in de stad’, the KAA Gent ‘football in the community’ organization, founded in 2009. Since 2011 Voetbal in de stad has been a unique public-private collaboration between Gents Pro League Football Club (KAA Gent), local authorities (Stad Gent, OCMW Gent and Gent Stad in Werking) and the KAA Gent Supporters Federation. The organization develops and supports a large number of projects benefitting society, youth football and solidarity between the club, local residents and supporters. 9 EFDN Breaking Barriers Through Football Youth Exchange Cyprus 30 Participants Hosted by: Anorthosis Famagusta FC 21-27 november 2015 Participating clubs: Feyenoord / Vitesse Vålerenga Fotball / Hapoel Tel Aviv 10 EFDN Breaking Barriers Through Football Youth Exchange Tel Aviv 24 Participants Hosted by: Hapoel Tel Aviv / Mifalot 14-19 FEBRuary 2016 Participating clubs: Feyenoord / Vitesse / Manchester United 11 Breakout sessions 2 1 CSR in Eastern and Western Europe FerencvAros / Panathinaikos / Apollon Limassol Community and Social Responsibility is more and more becoming an essential part of the daily activities of European clubs. However, the level of development of CSR is not the same in all European countries and depends on many different factors like the history of the club, the economic development of the city and the location and possibilities of the stadium. But also the size and the CSR policy of the national Football Association or professional league are of big influence on the CSR policies of the clubs. Almost everyone is aware of the community activities of the English clubs but not many know the current situation in the Eastern and Southern European countries. This workshop presents some of the pioneers in CSR from Hungary, Greece and Cyprus. BAlint MAtE FerencvAros FC Ferencváros FC is one of the most active clubs in CSR in Hungary. The club will present the social background and role of Ferencváros in Hungarian Sports & Society, the power of our brand that goes way beyond football alone and the CSR history of the club with our latest projects and achievements. Bálint Máté Bálint has been working in different segments of sports for the last 10 years. Since 2013 he supports the Senior Management of the most popular sports club (Feren- cváros) in Hungary. He is the main contact person of Ferencváros during the team’s presence in UEFA Club Competitions (UCL, UEL) and responsible for the International Relationships of the Club. Furthermore, he is the local coordinator on behalf of Feren- cváros of an Erasmus+ Funded project “Sport & Support” that runs for two years in 2015 and 2016. 12 Breakout sessions 2 Koulla Stavrinidou Apollon Limassol Apollon Limassol was founded in 1954 in order to promote the ideals of freedom.