MEMBERS WASHOE COUNTS 2010 Michael Moreno, Chair Karen Hruby COMPLETE COUNT COMMITTEE Rosanna Coombes, Vice Chair Kevin Knutson Tray Abney Stephanie Kruse Lucille Adin Elisa Maser Elena Brady Chris Matthews Jack Eastwick Adam Mayberry Jaime Edrosa Steve Mulvenon PLEASE NOTE Daphne Emm Dee Schafer LOCATION OF Jeff Hardcastle Mike Wurm MEETING Bob Harmon Rajan Zed

AGENDA Complete Count Committee (CCC) April 1, 2010 2:00 pm Reno-Sparks Chamber of Commerce, 16th Floor Board Room One East First Street #1600, Reno, NV 89501

NOTES: 1. The announcement of this meeting is posted at the Truckee Meadows Regional Planning Agency, Reno City Hall, the Washoe County Main Library, the Washoe County Courthouse, Sparks City Hall, Regional Transportation Commission Planning Office, the Washoe County Administrative Building and at www.tmrpa.org. 2. In accordance with NRS 241.020, this agenda closes three working days prior to the meeting. We are pleased to make reasonable accommodations for persons who are disabled and wish to attend meetings. If you require special arrangements for the meeting, please call 321-8385 before the meeting date. 3. The following items may not be addressed in this order. Arrive at the meeting at the posted start time to hear item(s) of interest. 4. Asterisks (*) denote non-action items. 5. Public comment is limited to three minutes. The public is encouraged to provide information on issues not on the posted agenda during the Public Comment period. The public may sign-up to speak during the public comment period or on a specific agenda item by completing a “Request to Speak” card and handing it to the clerk.

1. Roll call

2. Approval of the Agenda

3. Approval of the Minutes A. March 2, 2010 (pg. 1-4)

4. Public comment* (See note #5)

5. Business of the day (pg. 5-16) A. Discussion and action regarding the work program of the CCC, including but not limited to, the status of and further direction on the committee’s action plan, strategies, timelines, and funding B. Status report from, and possible direction to, the CCC Public Relations Subcommittee regarding the action plan to implement the identified Public Relations Subcommittee strategies, including but not limited to: 1. consistent Northern Nevada educational and marketing messaging, draft drop-in articles, and talking points 2. electronic and web based opportunities 3. media kit and outreach activities 4. family vignette

c/o Truckee Meadows Regional Planning Agency (TMRPA) One East First Street, Suite 1100, Reno, NV 89501-1625 775/321-8385; Fax 775/321-8386 www.tmrpa.org Complete Count Committee April 1, 2010 – Regular Meeting page 2 of 2

5. “March to the Mailbox” update, and 6. non-response follow-up

6. Reports (pg. 17-23) A. Update on Questionnaire Assistance Centers (QACs) B. Update on resources available to the CCC including 2009 Partnership Support Program and State of Nevada funding to support the 2010 Census activities C. Written reports regarding updates on 2010 Census activities, including but not limited to: 1. 2010 Census Process – David Byerman, Chief Government Liaison, Nevada 2. State of Nevada – Complete Count Committee – Elisa Maser, CCC member 3. Other regional and community organizations within Washoe County

7. Requests for future agenda items A. Next meeting date

8. Written correspondence*

9. Adjournment Members Michael Moreno, Chair Karen Hruby

WASHOE COUNTS 2010 Rosanna Coombes, Vice Chair Kevin Knutson COMPLETE COUNT COMMITTEE Tray Abney Stephanie Kruse Lucille Adin Elisa Maser Elena Brady Chris Matthews Jack Eastwick Adam Mayberry Jaime Edrosa Steve Mulvenon Daphne Emm Dee Schafer Jeff Hardcastle Mike Wurm Bob Harmon Rajan Zed MINUTES Complete Count Committee Tuesday, March 2, 2010, 2:00 p.m.

The Complete Count Committee (CCC) met in the Reno City Hall, 7th floor Caucus Room, One East First Street, Reno, Nevada, and conducted the following business: The meeting was called to order by Chair Moreno at 2:11 p.m. 1. ROLL CALL CCC Members in attendance: Michael Moreno, Rosanna Coombes, Jack Eastwick, Jaime Edrosa, Kevin Knutson, Stephanie Kruse, Elisa Maser, Chris Matthews, Adam Mayberry, Steve Mulvenon, and Rajan Zed. CCC Members absent: Tray Abney, Lucille Adin, Elena Brady, Daphne Emm, Jeff Hardcastle, Bob Harmon, Karen Hruby, Dee Schafer, and Mike Wurm. Truckee Meadows Regional Planning Agency (TMRPA) staff present: Gretchen Eykelbosh and Patricia Rogers. 2. APPROVAL OF AGENDA MEMBER KRUSE MADE A MOTION TO APPROVE THE AGENDA, SECONDED BY MEMBER COOMBES. THE MOTION CARRIED UNANIMOUSLY WITH ELEVEN (11) MEMBERS PRESENT. 3. APPROVAL OF THE MINUTES A. February 9, 2010 MEMBER MAYBERRY MADE A MOTION TO APPROVE THE MINUTES, SECONDED BY MEMBER COOMBES. THE MOTION CARRIED UNANIMOUSLY WITH ELEVEN (11) MEMBERS PRESENT. 4. PUBLIC COMMENT Aldo Aguirre, Regional Director of 2010 Census – Nevada, introduced himself and stated that he is here to support the outreach effort to the Hispanic hard to count community.

One East First Street, Suite 1100, Reno, NV 89501-1625 775-321-8385; Fax 775-321-8386 http://www.tmrpa.org 001 COMPLETE COUNT COMMITTEE MARCH 2, 2010 PAGE 2

5. BUSINESS OF THE DAY A. Discussion and action regarding the work program of the CCC, including but not limited to, the status of and further direction on the committee’s action plan, strategies, timelines, and funding. Chair Moreno reported on the status of efforts with the Regional Transportation Commission (RTC) regarding advertising on buses. Member Knutson stated that inserts will be sent out with the TMWA bills this month promoting the messages of Washoe Counts 2010. In the same bill, there will also be a mention in the TMWA newsletter. Member Mulvenon reported on the presentation given to all of the school principals and senior administrators promoting census in the schools. Census in the schools will start after the CRT testing is complete and Member Mulvenon is working on scheduling a media event launch. Member Eastwick provided an update on the business initiative. Member Zed reported on the status of inter faith activities. B. Status report from, and possible direction to, the CCC Public Relations Subcommittee regarding the action plan to implement the identified Public Relations Subcommittee strategies, including but not limited to: 1) consistent Northern Nevada educational and marketing messaging, draft drop-in articles, and talking points 2) electronic and web based opportunities 3) media kit and outreach activities 4) video creation and distribution 5) spokespersons list 6) family vignettes 7) a process of designating, training and scheduling of spokespersons 8) electronic document to be distributed to faith based organizations, and 9) “March to the Mailbox” strategy Member Kruse reported on the status of the PR Subcommittee strategic plan. Member Matthews reviewed the www.washoecounts.us site. Member Matthews will send CCC members login information for the administration of the site. Dave Byerman will give information to Member Matthews regarding the goggle calendar. Chair Moreno and Member Kruse will follow-up on finding a family to use for the second family vignette. Mr. Byerman reported on the “March to the Mailbox” strategy. Chair Moreno stated that he would get another CCC member to join Member Edrosa at the Hispanic CCC planning meeting this Saturday. Member Kruse reported on the idea of having Waste Management employees wear the “March to the Mailbox” t-shirts.

002 COMPLETE COUNT COMMITTEE MARCH 2, 2010 PAGE 3

There was discussion regarding distribution of fliers and it was suggested that the census clerks be used for that. Distribution of the fliers should also be discussed further at Saturday’s planning meeting. [Member Knutson left at 2:59 p.m.] 6. REPORTS A. Update on Questionnaire Assistance Centers (QACs) B. Update on resources available to the CCC including 2009 Partnership Support Program and State of Nevada funding to support the 2010 Census activities. None C. Written reports regarding updates on 2010 Census activities, including but not limited to: 1) 2010 Census Process – David Byerman, Chief Government Liaison, Nevada 2) State of Nevada – CCC – Elisa Maser, CCC member 3) Other regional and community organizations within Washoe County Chair Moreno asked Mr. Byerman to talk about the meeting with the Secretary of Commerce with regard to the foreclosure crisis in Nevada and its impact on the census. 7. REQUESTS FOR FUTURE AGENDA ITEMS The next CCC meeting is scheduled for April 1, 2010. 8. WRITTEN CORRESPONDENCE None 9. ADJOURNMENT The meeting was adjourned at 3:16 p.m.

Respectfully submitted by Christine Birmingham.

Reviewed by: Approved by:

______Rosanna Coombes, Director Michael Moreno, Chair Truckee Meadows Regional Planning Agency Complete Count Committee

APPROVED BY THE COMPLETE COUNT COMMITTEE IN SESSION ON ______, 2010.

003

004 MEMBERS WASHOE COUNTS 2010 Michael Moreno, Chair Karen Hruby COMPLETE COUNT COMMITTEE Rosanna Coombes, Vice Chair Kevin Knutson Tray Abney Stephanie Kruse Lucille Adin Elisa Maser Elena Brady Chris Matthews Jack Eastwick Adam Mayberry Jaime Edrosa Steve Mulvenon Daphne Emm Dee Schafer Jeff Hardcastle Mike Wurm Bob Harmon Rajan Zed STAFF REPORT WC2010 Meeting – March 2, 2010

March 29, 2010

TO: Washoe Counts 2010 - Complete Count Committee (WC2010)

FROM: Patricia Rogers, Government Relations-Community Outreach Representative

SUBJECT: Discussion and action regarding the work program of the CCC; and status report from, and possible direction to, the CCC Public Relations Subcommittee (AGENDA ITEM 5.A and 5.B) This agenda item provides information and seeks direction on the work program of the Washoe Counts 2010 - Complete Count Committee (WC2010), including the further refinement of the action plan, timeline, and funding. This staff report also includes a report from, and possible direction to, the WC2010 Public Relations Subcommittee regarding proposed work program activities.

WC2010 WORK PROGRAM At the January 12 meeting the WC2010 discussed a summary of the prioritized approaches to marketing, public relations and events and discussed who would be responsible for leading each of the efforts discussed (see Attachment #1). The WC2010 began to consider the actions, accountability, and completion dates for each strategy. At the February 9 meeting the WC2010 received status reports from each of the members responsible for a specific strategy. The Regional Planning Governing Board (RPGB) will receive a status report on the work of the WC2010 at their next regular meeting, scheduled for April 8, 2010 (see Attachment #2). The Regional Planning Commission will receive a similar report at their April 14, 2010, meeting.

Recommendations Staff recommends that: 1. each person responsible for a specific strategy present to the Committee a status report on the assigned strategy, and 2. the committee determine if any additional work needs to be undertaken

c/o Truckee Meadows Regional Planning Agency (TMRPA) One East First Street, Suite 1100, Reno, NV 89501-1625 775/321-8385; Fax 775/321-8386 www.tmrpa.org 005 CCC Meeting – April 1, 2010 Agenda Item 5.A and .B page 2 WC2010 Public Relations Subcommittee Report The PR subcommittee has scheduled ten meetings and met eight times since its formation by the WC2010 on January 12.

The PR Subcommittee has been working on specific tasks based on the summary of the prioritized approaches to marketing, public relations, and events assigned specifically to the PR Subcommittee (see Attachment #3) and has assigned those tasks to the PR Subcommittee members, staff, and Nicole Willis-Grimes, Ferraro Group.

The PR Subcommittee will provide a status report to the WC2010 at the March 2 meeting, on the following: 1. consistent Northern Nevada educational and marketing messaging, draft drop-in articles, and talking points – Kevin Knutson; 2. electronic and web based opportunities – Chris Matthews; 3. media kit and outreach activities – Nicole Willis-Grimes; 4. video distribution – Adam Mayberry and Kevin Knutson; 5. spokespersons list – Nicole Willis-Grimes (Ferraro Group); 6. family vignettes – Nicole Willis-Grimes (Ferraro Group); 7. March to the Mailbox; 8. information for distribution to faith based groups; and, 9. non response follow-up (NRFU)

Recommendations The WC2010 may also choose to provide further direction to the PR Subcommittee based on the information contained in this report.

Please do not hesitate to contact Patricia Rogers at 775/321-8385 if you have any questions or comments on this agenda item. Attachments: #1- WC2010 strategies #2 - Draft April 8, 2010, RPGB staff report #3 - WC2010 PR Subcommittee priorities

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006 page 1 Adopted Summary Work Program resulting from November CCC workshop and December CCC meeting

FOCUS AREA STRATEGY ACTION ACCOUNTABILITY COMP DATES PUBLIC RELATIONS AND Partner with RTC identifying Evaluate the location of Assistance Michael Moreno MARKETING – PUBLIC potential opportunities to market Centers at Transit Centers, and AND PRIVATE the Census information potentially place ads on or in buses‐ PARTNERSHIPS identifying a potential sponsor to cover costs Monitor the process for information Census packets to be distributed to Steve Mulvenon distribution on the Census through the principals and teachers through Washoe County School District the Census Bureau – CCC committee needs an update in January and February Information on the Census should be Steve Mulvenon published in the Washoe County School District parent newsletter throughout the 1st quarter of 2010 Partner with Faith‐Based Obtain the appropriate print Patty Rogers organizations and entities to materials to distribute to Faith‐Based distribute information on the Census organizations from the Census Bureau

Primarily Faith‐Based organizations Rajan Zed (lead) fall into three areas; Catholic, LDS and other – connections will be made Elaine Brady in the following ways: Lucille Adin • Selection of materials that Lonnie Feemster Consuelo Garcia‐Vargas are audience appropriate Agenda Item5.A&5.B RPGB CCCMeeting-04-01-10 ATTACHMENT 1 • Mailing to list of all churches from the CCC committee – RZ • Meetings with AA faith Based Groups – Lucille • Make effort to visit minority churches in community – CCC members work with PSPs PSPs • Identify additional churches

007 that have not been contacted page 2 Summary resulting from November CCC workshop and December CCC meeting on work program

PUBLIC RELATIONS AND Put into place a Public Relations (PR) Appoint members of the CCC to the Stephanie Kruse MARKETING ‐ sub‐committee for the CCC Public Relations (PR) sub‐committee Kevin Knutson MESSAGING Chris Matthews Michael Moreno Adam Mayberry Dee Schafer PR committee is accountable for PR committee ensuring that the messaging for public relations and marketing is consistent Obtain fact sheets, brochures and Patty Rogers other messaging materials from the Census Bureau – (materials should be both in English and Spanish) PR committee to review and provide PR committee appropriate “drop‐in” messaging for materials received from the Census Bureau, including article series PR committee is accountable for the PR committee development of additional education and marketing messaging as necessary‐ including fact sheets, talking points, etc. Partner with the Editorial boards for Michael to attend editorial Board Michael Moreno RGJ, Reno News and Review and meetings for the RGJ during the 1st Business Weekly quarter of 2010 CCC needs to work with the media: PR committee Print Radio Broadcast Spanish CCC committee members to include CCC committee Census information on business web‐ sites 008 PR committee to evaluate other web‐ Tray Abney based options and partnerships to Jack Eastwick page 3 Summary resulting from November CCC workshop and December CCC meeting on work program

distribute CCC information – business organizations, public and private partners, city and county. PR committee to develop a census PR committee messaging “thumb drive” that can be used by CCC members PR committee to evaluate PR committee opportunities with facebook, twitter and widgets (explore what the Census Bureau is already doing) Obtain information and marketing Obtain additional promotional Patty Rogers materials from the Census Bureau materials as appropriate – lunch boxes, hats, posters, etc. DISTRIBUTION AND The CCC will develop a broad Hard to reach populations to include DELIVERY – TARGET mainstream campaign for all – Hispanic, Young Adults (non POPULATIONS populations including hard to reach mainstream), Faith‐Based, Homeless, populations‐ complimenting what is Asian, etc. being done by PSPs and other campaigns. Organize a recognized group of PR committee to organize a group PR committee people to talk about the Census that would include cultural and civic leaders, governmental officials that can assist with the messaging on the Census Recruit volunteers to assist in the Evaluate the opportunity to utilize distribution of Census brochures and community service organizations as fact sheets potential partners to distribute census information – including but not limited to, the Food Bank, Neil Road Center, Sun Valley Community Center, Catholic Community Services, etc. EVENTS The CCC should ensure that there is a Martin Luther King Day – L.F., presence at the following events to Chinese New Years’ Festival – E.B. 009 distribute Census information and 1O weeks to census day‐ January 21 support PSPs in event promotion as National Census Bus Tour‐ January 28 appropriate

010 ATTACHMENT 2 RPGBMEMBERS CCC Meeting - 04-01-10 REGIONAL PLANNING John Breternitz,Agenda Chair Item 5.A Dwight& 5.B Dortch Ron Schmitt, Vice-Chair Pierre Hascheff GOVERNING BOARD Dave Aiazzi Robert Larkin Mike Carrigan Geno Martini Robert A. Cashell Bonnie Weber Rosanna Coombes, Director LIAISON - Dan Carne, WCSD Board of Trustees STAFF REPORT RPGB Meeting – April 8, 2010

March 26, 2010

TO: Regional Planning Governing Board

FROM: Patricia Rogers, Government Relations-Community Outreach Representative

SUBJECT: Status report on the activities of the Washoe Counts - 2010 Complete Count Committee (WC2010) (AGENDA ITEM 8.C) This staff report provides information on the activities of the Washoe Counts - 2010 Complete Count Committee (WC2010). No action is necessary.

BACKGROUND The WC2010 is a volunteer committee established by the Regional Planning Governing Board (RPGB) on June 11, 2009. The 20 member WC2010 is comprised of a cross section of governmental and agency representatives, community leaders, and stakeholders from specifi c target groups throughout our region.

State of Nevada offi cials have estimated for every Nevadan missed in this year’s census Nevada loses $917 per person, per year during the next ten years. This amounts to nearly $10,000 over the next ten years for every man, woman and child not counted. According to Mr. David Byerman, Chief Government Liaison for Nevada, U.S. Census Bureau, the 2000 Census response rate for Washoe County was 68%.

The WC2010 committee has been tasked with reaching the traditionally undercounted populations, and publicizing the importanceDRAFT of the 2010 Census. ACTIVITIES OF THE WASHOE COUNTS - 2010 COMPLETE COUNT COMMITTEE The WC2010 adopted a work program and established a Public Relations Subcommittee (PR Subcommittee) in January, 2010 (see Attachment #1). The WC2010 and the PR Subcommittee have been diligently working to achieve the goals established in the adopted work program.

The approved work program consists of the following elements. 1. public relations, including public and private partnerships and messaging; 2. distribution and delivery, including target populations; and, 3. event planning, development, and support One East First Street, Suite 1100, Reno, NV 89501-1625 775/321-8385; Fax 775/321-8386 www.tmrpa.org 011 RPGB Meeting – April 8, 2010 Agenda Item 8.C page 2

Since the RPGB’s last update on census activities, the WC2010 has worked on the following: • continued participation on the State of Nevada Complete Count Committee; • continued coordination with the Secretary of State’s Offi ce and the statewide campaign. The campaign focuses on three core communications elements: advertising, public relations and outreach to minority and traditionally undercounted populations defi ned demographically and/ or geographically; • researched, wrote, produced and distributed two family vignettes to contribute to the statewide 10 questions, 10 families, 10 minutes program established by statewide campaign; • supported faith based and other segmented CCC groups in their specifi c events and promotions; • produced local census fact sheet and a public relations tool kit; • organized a press event held at the Boys & Girls Club of Truckee Meadows. The program included Nevada Secretary of State Ross Miller, Regional Planning Governing Board Chairman/Washoe County Commissioner John Breternitz, Sparks Mayor Geno Martini, Reno Councilwoman Sharon Zadra and David Byerman, Chief Liaison for NV from the U.S. Census Bureau. The event was covered by all major television stations, the RGJ, the Daily Sparks- Tribune, El Sol de Nevada and La Voz Hispana; • established a dedicated local hotline and email address for local census inquiries; • established the www.washoecounts.us website to provide local information, resources, events information and RSS feeds for twitter and facebook; • participated in the 2010 Census Bureau Road Tour at the Legends at Sparks Marina on Jan. 28. The tour is part of the largest civic outreach and awareness campaign in U.S. history - stopping and exhibiting at more than 800 events nationwide, including the Super Bowl and NCAA Final Four. Geno Martini, Mayor, City of Sparks and Daphne Emm, Director of Nevada Urban Indians, Inc. and WC2010 member were among the guest speakers; • provided informational presentations at many local meetings, such as: Directions 2010, Western Industrial Nevada (WIN), Reno City Council, Sparks City Council, Hispanic Chamber of Commerce, JC Pennys, Nevada’s Center for Entrepreneurship and Technology (NCET), Public Relations Society of America (PRSA) Sierra NV Chapter, Nevada’s 3rd Parent Summit, Soroptomist International, several local March to the Mailbox events; • distributed information through the Ferraro group newsletter, chamber of commerce newsletter, EDAWN, NV energy bill insert, TMWA bill insert and newsletter, and several human services organizations, including: Disability Resources, Inc., Lend A Hand, Boys and Girls Club, and Big Sisters Big Brothers;DRAFT • provided numerous media interviews, including: Face the State Channel 2, It’s Not Just Politics Channel 8, In Depth radio program KUUB, FM 94.5, Sun Valley; KHIT, AM 1450, Reno;. KDOT, FM 104.5, Reno; KOZZ, FM 105.7, Reno; and, KPLY, AM 630, Reno. • participated in the Census in the Schools media event

As of March 30, 2010, the 2010 U.S. Census participation rates are as follows: • National response rate 46% • Nevada average response rate 44% • Washoe County average response rate 43% 012 RPGB Meeting – April 8, 2010 Agenda Item 8.C page 3

UPCOMING ACTIVITIES April 1, is National Census Day. Information provided on the 2010 Census questionnaire should represent the respective household as it exists on this day.

Non Response Follow Up (NRFU) begins May 1st. NRFU covers three separate scenarios: 1) a missing form; 2) an incomplete or inconsistent form which requires some follow-up; and, 3) households which are re-interviewed as part of the Census Bureau’s quality assurance process.

It is anticipated that the work of the WC2010 will be completed in June. The work of the WC2010 will evolve during April, starting the month emphasizing the importance of Census response and mailing in the form, but after April 20, or so, the message will change to begin focusing on non response follow up and the importance of working with Census employees when they knock on doors and how to recognize a legitimate Census employee.

Please do not hesitate to contact Patricia Rogers at 775/321-8385 if you have any questions or comments on this agenda item.

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Attachment #1- WC2010 Work Program

DRAFT

013

014 page 1 PR Sub‐Committee Activities

FOCUS AREA STRATEGY ACTION ACCOUNTABILITY COMP DATES PUBLIC RELATIONS AND Appoint members of the CCC to the Public Stephanie Kruse‐Chair MARKETING ‐ Relations (PR) sub‐committee Kevin Knutson MESSAGING Chris Matthews Form PR sub‐committee Adam Mayberry Michael Moreno Dee Schafer PR committee is accountable for ensuring

that the messaging for public relations and Kevin Knutson Consistent Messaging marketing is consistent PR committee to review and provide appropriate “drop‐in” messaging for Kevin Knutson “Drop‐in” messaging materials received from the Census Bureau, including article series PR committee is accountable for the Kevin Knutson development of additional education and Additional messaging Nicole Willis‐Grimes marketing messaging as necessary‐ as necessary (Ferraro Group) including fact sheets, talking points, etc. Adam Mayberry Video distribution CCC needs to work with PR committee to evaluate other web‐ the media: based options and partnerships to Print Evaluate web‐based options and distribute CCC information – business Chris Matthews Radio partnerships organizations, public and private partners, Broadcast city and county. Spanish PR committee to develop a census Develop census messaging Nicole Willis‐Grimes

messaging press kit thumb drive or CD Agenda Item5.A&5.B RPGB CCCMeeting-04-01-10 ATTACHMENT 3 “thumb drive” (Ferraro Group) that can be used by CCC members PR committee to evaluate opportunities Evaluate facebook, twitter with facebook, twitter and widgets Chris Matthews and widgets (explore what the Census Bureau is already doing) DISTRIBUTION AND PR committee to organize a group that DELIVERY – TARGET Organize recognized would include cultural and civic leaders, Nicole Willis‐Grimes POPULATIONS “spokesperson” group governmental officials that can assist with (Ferraro Group)

015 the messaging on the Census

016 MEMBERS WASHOE COUNTS 2010 Michael Moreno, Chair Karen Hruby COMPLETE COUNT COMMITTEE Rosanna Coombes, Vice Chair Kevin Knutson Tray Abney Stephanie Kruse Lucille Adin Elisa Maser Elena Brady Chris Matthews Jack Eastwick Adam Mayberry Jaime Edrosa Steve Mulvenon Daphne Emm Dee Schafer Jeff Hardcastle Mike Wurm Bob Harmon Rajan Zed STAFF REPORT CCC Meeting – March 2, 2010 February 24, 2010

TO: Complete Count Committee

FROM: Patricia Rogers, Government Relations-Community Outreach Representative

SUBJECT: Update on Questionnaire Assistance Centers (QACs); resources available to the CCC; and, written reports regarding updates on 2010 Census activities (AGENDA ITEM 6.A, 6.B and 6.C)

This agenda item provides an update on Questionnaire Assistance Centers (QACs) and resources available to the Washoe Counts 2010 - Complete Count Committee (WC2010) including the 2009 Partnership Support Program (PSP) and State of Nevada funding as well as written reports regarding census activities of Federal, State, regional and community organizations within Washoe County. Questionnaire Assistance Centers A listing of the Questionnaire Assistance Centers (QACs) can be found on the WC2010 website. This listing provides addresses as well as the days and times the QACs are open (see Attachment #1). The public should be directed to a QAC if they have questions about their 2010 Census Questionnaire. If a member of the public has not received their 2010 Census Questionnaire, and they are trying to obtain one, they should be directed to a QAC after April 3, 2010.

Status report on funding The State of Nevada resources: WC2010 and the Public Relations Subcommittee has been and will continue working with Weber Shandwick, Ferraro Group, and the Secretary of State’s Office in order to coordinate and maximize efforts in Washoe County.

WRITTEN reports to the WASHOE COUNTS 2010 On September 22, the WC2010 Chair at a meeting with staff and David Byerman asked that entities undertaking census activities in Washoe County provide written reports to the WC2010,

c/o Truckee Meadows Regional Planning Agency (TMRPA) One East First Street, Suite 1100, Reno, NV 89501-1625 775/321-8385; Fax 775/321-8386 www.tmrpa.org 017 CCC Meeting – April 1, 2010 Agenda Item 6.A, B and C page 2

in order to maximize efforts and enhance communication.

In preparation for the March meeting staff invited the following census representatives to provide written updates on their activities to the WC2010: 1. David Byerman, Chief Government Liaison, Nevada – U.S. Census Bureau, 2010 Census Process 2. Elisa Maser, Member – State of Nevada, Complete Count Committee 3. Jennie Bear, Partnership Assistant, U.S. Census Bureau – other regional and community efforts within Washoe County 4. Other Partnership Specialists

The reports received to date are included as Attachment #2.

Please do not hesitate to contact Patricia Rogers at 775/321-8385 if you have any questions or comments on this agenda item.

Attachments: #1- QAC sites #2- Written reports /pr

018 Local Questionnaire Assistance Center Staffed Sites* and Be Counted Locations**

RENO ADDRESS Hours

Washoe County Downtown Reno Library 302 S. Center Street M-Th 2P-5P; Su 11A-2P

NV Hispanic Services 3905 Neil Road, Suite 2 M-Tu 10A-1P, W-F 1P-4P

Entravision (Spanish Media) 300 S. Wells Avenue, #2 M-Tu 10A-1P; W-F 1P-4P

Lazer Broadcasting (Spanish Media) 1465 Terminal Way, #3 M-Tu 10A-1P; W-F 1P-4P

Reno/Sparks Hispanic 7th Day Adventist Church 1555 Wedekind Road M-W 5P-9P; Th 5P-8P

Jean's Barbershop 730 E. 7th Street Tu-Sa 10A-5P

Exitos 1550 AM Studio (Spanish Media) 619 Margrave Drive M-Sa 5P-9P

Mariscos El Pescador Restaurant 499 E. Plumb Lane M-F 11A-10P; Sa-Su 10A-10P

Washoe County Northwest Reno Library 2325 Robb Drive Tu 11A-7P; W-Th 11A-5P; F-Sa 11A-4P

Washoe County Senior Services 1155 9th Street M-F 9:30A-12:30P

RTC CITICENTER Transit Center 40 E. 4th Street M-Tu 7A-10A; W-F 2P-5P

La Michoacana Restaurant 4950 S. Virginia Street M-F 8A-4P

Washoe County North Valleys Library 1075 N. Hills Boulevard, #340 Tu-W 11A-7P; Th-F 10A-6P; Sa 10A-5P

SPARKS

El Rosal Tortilleria (tortilla factory) 850 Steneri Way M-F 11A-2P

Sparks Senior Center 97 Richards Way M-Tu 9A-12P; W-F 1P-4P

RTC CENTENNIAL PLAZA Transit Center 1421 Victorian Avenue M-Tu 7A-10A; W-F 2P-5P Agenda Item6.A,6.B&6.C RPGB CCCMeeting-04-01-10 ATTACHMENT 1

Immaculate Conception Church 2900 N. McCarran Boulevard M-F 8A-4P

SUN VALLEY

Sun Valley Senior Center 115 W. 6th Avenue M-F 10A-1P

INCLINE VILLAGE

Incline Village General Improvement District 893 Southwood Boulevard M-Tu 9A-12P; W-F 1P-4P

*Questionnaire Assistance Center Sites have staff available to help with your 2010 Census questions.

019 **Be Counted locations do not have staff available, but will have 2010 Census forms available in 6 different languages. Questionnaire Assistance Centers Staffed Sites* and Be Counted Locations** Outside of Washoe County

LOCATION ADDRESS HOURS

Lyon County Human Services, Silver Springs Senior Center 2945 Fort Churchill, Silver Springs M 9:30a-12:30p Tu-F 1p-4p / M-F 8a-4p

Mineral County Library 110 1st Street, Hawthorne M-F 10a-1p / M-Th 11a-7p F 10a-6p Sa 12p-4p

WIC Clinic, Mountain View Bldg., Suite 220 1528 Hwy 395 North, Gardnerville M Th F 1p-4p Tu-W 9a-12p / M-F 8a-5p

West Wendover Library 590 Campber Street, West Wendover M-F 1p-4p / M & W 12p-6p Tu 1p-5p Th-F 12p-5p

Churchill County Administrative Complex 485 West B Street, Fallon M 9a-12p Tu-F 1p-4p / M-F 8a-5p

Battle Mountain Family Resource Center, Smith Plaza 4101 Carson Road, Suite 4, Battle Mtn. M W Th 10a-12p & 1p-4p / M & W 9a-4:30p

Lovelock Senior Citizen Center 630 Western Avenue, Lovelock M-Tu 9a-12p W-F 1p-4p / M-F 8a-4p

Lyon County Library System 20 Nevin Way, Yerington M 11a-2p Th&F 1p-4p Tu&Sa 9a-12p / M W F 9a-6p Tu&Th 9a-7p Sa 9a-4p

Elko Senior Service Center 1795 Ruby View Drive, Elko M-Tu 10a-1p W-Th 12p-3p F10a-1p / M-F 8a-4p

Carson City Library 900 N. Roop Street, Carson City M Tu Th 11a-3p F 1p-4p / M-Th 11a-3p F 1p-4p

Nevada Job Connect 475 Haskell Street, Winnemucca M-Tu 9a-12p W-F 1p-4p / M-F 8a-5p

Greater Pershing Partnership 350 Main Street, Lovelock M-F 8a-5p

Lander County Convention & Tourism Authority 625 S. Broad Street, Battle Mountain M-F 9a-4p

L&L Hawaiian Barbecue 1300 S. Stewart Street, Carson City M-Sa 11a-7p Su11a-6p

Communidad Unida 1711 N. Roop Street, Carson City Tu-Th 9a-5p

Fernley Senior Center 1170 W. Newlands, Fernley M-F 8a-4p

Storey County Senior Center 100 E. Mill Street, Virginia City M-F 9a-2p

*Questionnaire Assistance Center sites have staff available to help with your 2010 Census questions; hours of operation listed in blue. **Be Counted locations do not have staff available, but will have 2010 Census forms available in 6 different languages; hours of operation listed in black. 020 ATTACHMENT 2 RPGB CCC Meeting - 04-01-10 Agenda Item 6.A, 6.B & 6.C

Complete Count Committee (CCC) April 1, 2010 Agenda Item 6

Written reports received as of March 29, 2010: 1. Update on the activities of other regional and community organizations within Washoe County: a. Jennie Bear, Partnership Assistant for Government, U.S. Census Bureau

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Rogers, Patricia

From: Jennie Bear [[email protected]] Sent: Friday, March 26, 2010 4:23 PM To: Rogers, Patricia Subject: Activity since March meeting Since the March meeting of Washoe Counts 2010, I have done the following in and for Washoe County:

1. attended the Inter-faith Night at UNR with Census materials at Rajan Zed's invitation 2. attended March to the Mailbox planning meeting at El Pescador Restaurant 3. spoke at the Center for Adaptive Riding's fundraiser in Washoe Valley and distributed swag 4. spoke to the PRSSA (student group) from UNR at the Little Waldorf Saloon and distributed swag 5. staffed the Census table all day for the NCET Expo at The Atlantis 6. continued dropping off promotional materials to local partners including Cold Springs YMCA, 7. dropped off promotional materials to Our Lady of Wisdom Catholic Church, Our Lady of the Snows Catholic Church and school and to St. Albert the Great Catholic Church, school, and child development center; spoke at St. Joseph the Worker Catholic Church in Empire 8. met with Suk Choi and Yiwen Zhang to discuss partnership needs 9. connected Michael Moreno with the JC Penney Distribution Center for a brown bag talk on Wednesday, March 17; researched Stead data from the 2000 Census for this presentation 10. distributed swag in Gerlach at Bruno's Country Club Restaurant and The Miner's Club bar 11. worked with LCO staff on promotional efforts by tract 12. distributed posters and materials at Grifols Biomat, Bavarian World, HAWC clinics; distributed knit caps to St. Vincent Emergency Services in Reno 13. attended the PR committee meeting at KPS3 14. worked with Recruiting Assistants at the LCO to promote additional recruiting 15. worked with Washoe Counts 2010 to prepare for and staff the March to the Mailbox sites on Saturday, 3/27 16. shared promotional materials with Lonnie Feemster and the March to the Mailbox site at UNR on Friday, 3/26 17. dropped off promtional materials at the Washoe County Health Department for distribution to its clientele

- Jennie Bear, Partnership Assistant for Government, U.S. Census Bureau

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3/29/2010