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Satellite Broadcasting Services Back to Contents 2 TABLE of CONTENTS Vol Satellite Broadcasting Services Back to Contents 2 TABLE OF CONTENTS Vol. 2 No. 7, November 2004 Click on the title to go directly to the story COVER STORY FEATURES VIEWPOINT 18 / What is a VSAT? 23 / VSATs 27 /Doomsday 30 / Satellites Help Installation “Liquidation” Forecast Major By Bruce Elbert Tools for for Voom? Earthquakes Cost-Effective By Chris Forrester By Tom Bleir Deployment in a VSATs can better address vertical markets in such Consumer Market QuakeFinder develops a areas as rural communica- The satellite industry needs By Juan M. Martinez . satellite and ground-based tions to developing regions, more HD, not less, and detection method that, disaster recovery, temporary Voom seems to be sound Integrasys’ Satmotion when completed and services and others. There value for money. Pocket simplies and tested, would allow for are bottlenecks that impede dramatically reduces cost warning of an earthquake greater reliance on VSATs, of consumer VSAT but there are also solutions. one week in advance. installation and commissioning. EXECUTIVE REGIONAL REGULAR DEPARTMENTS UPDATE SPOTLIGHT 3 / Note from the Editor 33 /Middle East 33 /Interview with Satellite Turmoil Gilat Chairman 4 / Calendar of Events and CEO Shlomo By Chris Forrester Rodav 5-8 / Featured Event: ISCe 2005 9-11 / Industry News ArabSat, Nilesat and VSAT market leader Gilat NoorSat compete for CEo Shlomo Rodav 12-14 / Executives Moves viewer loyalty in the speaks to SatMagazine Kingdom of Saudi Arabia. on a wide range of 15-17 / New Products But there is also opti- issues. mism for co-operation 38 / Market Intelligence: Three A’s for amongst the various pay- TV platforms. VSAT-presented by the Global VSAT Forumpresented 40 / Stock Monitor / Advertiser’s Index November 2004 SATMAGAZINE.COM Back to Contents 3 NOTE FROM THE EDITOR Published monthly by Satnews Publishers VSATs Maybe the New Killer App 800 Siesta Way, Sonoma, CA 95476 USA Phone (707) 939-9306 Fax (707) 939-9235 t the recently-concluded SATCON Conference E-mail: [email protected] A and exhibition in New York last month, The Website: www.satmagazine.com Global VSAT Forum’s peripatetic and hard-working EDITORIAL Executive Director, David Hartshorn was very Silvano Payne ebullient over the VSAT market. He said that despite Publisher the “apocalyptic” decline in the satellite industry in the past three years, the VSAT market has actually Virgil Labrador grown by a average annual compounded rate of 27 Managing Editor percent during the same period. and Editor, North America Chris Forrester It does appear that the VSAT market may be set for take off. VSATs Editor, Europe, Middle East have been around almost since the beginning of the commercial and Africa satellite industry. The VSAT industry has grown since NASA’s ATS satellite and India’s SITE program experimented with VSAT Bernardo Schneiderman applications for distance education in the early 70s. Now, with the Editor, Latin America falling cost of VSAT equipment--VSAT applications cut across the board for any enterprise or organization requiring broadband access. Peter Galace There are even hybrid solutions which integrate VSATs with Wi-Fi Editor, Asia-Pacific networks. John Puetz, Bruce Elbert This special VSAT issue of SatMagazine provides a comprehensive Dan Freyer, Howard Greenfield view of this growing market. Our resident expert, Bruce Elbert gives Contributing Writers, n- an overview of the technology ad and its potential. We also have a The Americas interview with the new Chairman and CEO of one of the leading VSAT companies, Gilat. There is also an article on innovation in the David Hartshorn, Martin Jarrold in the satellite industry on page 7. Contributing Writers, Europe On another note--a major milestone was reached last month with the Baden Woodford successful flight of the Burt Rutan designed SpaceShipOne, claiming Contributing Writer, Africa the $10 million Ansari Prize for the first privately funded space flight. Already, Billionaire mogul Richard Branson announced that Virgin Jill Durfee Atlantic will be licensing Rutan’s design to launch the first ([email protected]) commercial space flights by 2007. Advertising Sales The opening up of space to commercial tourism will certainly have a Joyce Schneider spillover effect on the satellite industry. It will open up yet another ([email protected]) market for expertise, technologies and equipment engendered by the Advertising Sales industry. Satnews Publishers is the leading provider of information on the We do really live in interesting times. worldwide satellite industry. Fore more information, go to www.satnews.com Cover Design by: Simon Payne Copyright © 2004 Satnews Publishers All rights reserved. November 2004 SATMAGAZINE.COM Back to Contents 4 CALENDAR OF EVENTS November 3-4, Moscow, Russia December 2-5, World Trade Center, Istanbul, Turkey Broadband Russia and CIS Summit 2004 Broadcast, Cable & Satellite eurasia 2004 – A CeBIT Event Elena Peredel’skaia - Fair and Conference Tel: + 44 (0)20 7596 5205/ 5000Fax: + 44 (0)20 7596 5208 Hannover-Messe International IstanbulUfuk Altintop Email: [email protected] Tel: +90.212.334 69 12 (direct) +90.212.334 69 00 Website: www.broadband-conference.com Fax: +90.212.334 69 34 E-mail: [email protected] Web: www.cebit-bcs.com November 3-5, World Trade Centre, Mumbai, India Satellite & Cable TV India Tradeshow 2004, December 7-8, Shangri-La, Pudong, Shanghai, China Contact: Dinyar Contractor Emergency Communications Asia 2004 Tel. +91-22-5660 4029, Mobile: +91-22-33-346927 Wendy Tay Fax: +91-22- 2496 3465, Tel: +65 6322 2708 E-Mail: [email protected] Email: [email protected] Website: www.scatindia.com Website: www.terrapinn.com/2004/eca_CN November 9-13, Hanoi, Vietnam Vietnam Telecomp 2004 2005 Web: www.adsale.com.hk Tel: (852) 2811 8897 January 16-19, Honolulu, Hawaii, U.S.A. Fax: (852) 2516 5024Email: [email protected] PTC ‘05 Debbie Kamealoha November 17-18, London, UK Tel: +1.808.941.3789 ext. 129 6th Annual Global MILSATCOM Conference Fax: +1.808.944.4874Email: [email protected] Jamison Nesbitt Website: www.ptc.org Tel +44 (0) 20 7827 6746 E-mail: [email protected] February 2-3, Le Meridien Etoile, Paris, France SatCom Europe 2005 November 19, London, UK Stefan Nilsson VSATs: Satellite Solutions and the Bottom Line Tel: +44 (0)20 7827 5997Fax: +44 (0)20 7242 1508 Jamison Nesbitt E-mail: [email protected] Tel +44 (0) 20 7827 6746 Website: www.terrapinn.com/2005/satcom E-mail: [email protected] February 14-18, Johannesburg, South Africa November 29-30, Singapore SatCom Africa 2005 VSAT Satellite Communications Richelle Sher Amy Tan E-mail: [email protected] Tel: (65) 6536 8676 / Fax: (65) 6536 4350 Tel: +27 11 516 4052 / Fax: +27 11 707 9965 Email: [email protected] Website: www.satcomafrica.com Website: www.abf-asia.com April 11-14, Istanbul, Turkey November 30-December 3, Strasbourg, France Caspian Telecoms 2005 9th Annual ISU International Symposium on “Civil, Elena Peredel’skaia Commercial and Security Space” Tel: + 44 (0)20 7596 5205/ 5000Fax: + 44 (0)20 7596 5208 E-mail: [email protected] Email: [email protected] November 2004 SATMAGAZINE.COM Back to Contents 5 FEATURED EVENT ISCe 2005: Higlighting Innovation and the Direct Broadcasting Industry Long Beach, California May 31-June 2, 2005 ISCe will be introducing two new features in 2005-- The Carmel Group’s higly succesful 10th Annual Forum on Satellite Entertainment/DBS: The 5 Burning Questions, will be be held in combination with the ISCe event for the first time. In addition, ISCe will be debuting its Gallery of Innovation feauring innovative and groundbreaking product demonstrations for homeland security, wireless communication systems, broadband, military and government solutions, fixed and mobile platforms, space systems, and consumer applications. To prodive more insight and background on these two new features of the ISCe event, we present two articles on the U.S. DBS market and innovation in the satellite industry: Top-Tier TV and Radio: U.S. DBS: What’s Ahead? old Voom, with a strong High Definition TV (HDTV) programming line-up, has now U.S. Consumer Satellite garnered an estimated 46,000 subscribers, Three players make up U.S. DBS today, equaling 0.2% of the U.S. DBS market. Services and two of the three hold almost 100% of the subscriber market share. News Corp.- The Carmel Group projects that as of controlled DirecTV holds an estimated By Jimmy Schaeffler year-end 2008, these three players will 56.2% as of end-of-third-quarter 2004, The Carmel Group have built up a subscriber war chest of while the Number Two in the U.S. DBS nearly 32.5 mil. subscribers. Presently, industry, EchoStar, controls 43.6%. Year- he U.S. Direct Broadcast Satellite cable holds approximately 65 mil. of T(DBS) and satellite radio taxonomy is one of the most fascinating and provocative within today’s telecom businesses. Both sets of providers continue to garner hundreds of thousands of new subscribers nationwide every calendar quarter. They also gather consistent consumer interest in the form of strong headlines and special programming packages and personalities, both sets of which cannot be heard or seen by or from their terrestrial competitors – which include AM and FM radio (in the case of competitor satellite radio), and cable broadcast and telephony (in the case of DBS). Howard Stern is the most noteworthy on the satellite radio side, while huge 2004 subscriber growth from DirecTV is the big-ticket headline on this year’s DBS side. November 2004 SATMAGAZINE.COM Back to Contents 6 FEATURED EVENT today’s 107 mil. U.S. TV Households signed a five-year deal for $500 mil. with Although many pundits suggest the (TVHHs), while today’s overall U.S.
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