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Psyched! ® “Delivering a Highly Targeted Audience for Mental-Health-Related Products and Services”

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Psyched! ® “Delivering a Highly Targeted Audience for Mental-Health-Related Products and Services” OutInFrontPublicity • 877-877-1726 • [email protected] Psyched! ® “Delivering a highly targeted audience for mental-health-related products and services” What Are We? “Psyched!” is a talk radio program hosted by one of the world’s leading experts on human behavior, Dr. Robert Epstein, a Harvard-trained professor and researcher, the former editor-in-chief of Psychology Today magazine, and a contributing editor for Scientific American Mind. It is the only talk radio program where listeners can get authoritative, reliable, accessible information about mental health and behavior on a regular basis. Want to be entertained? Want to hear celebrities talk about their lives and the causes that are meaningful to them? We do that too. When Did We Start? We began broadcasting in November 2005 on Sirius Satellite Radio Network on LIME (Channel 114), created by Steve Case, billionaire co-founder of AOL.com. The one-hour taped show reaches Sirius subscribers all over the U.S. and Canada. Archived versions will also be available soon at LIME.com. Having done short-form radio since 1990, Dr. Epstein began his talk-show career in 1998 with Psychology Today Radio, a weekly one-hour show on WALE talk radio in Providence, Rhode Island, and then on KCEO in San Diego. The show then expanded to a national audience on the Cable Radio Network and then the Catholic Family Radio Network. Dr. Epstein also hosted a Monday-through-Friday, 2-hour-a-day live program on eYada.com, where nearly 200 distinguished guests joined him over a one-year period. Why Did We Start? We started in order to help people improve their lives by packaging authoritative information about mental health and behavior in terms the public can understand and enjoy. Valuable information that is often difficult to understand or wrongly interpreted by non-experts is properly interpreted and explained by our Harvard-trained host, with the help of the top authorities he interviews, as well as celebrity guests and listener participation. On “Psyched!” listeners hear authoritative, practical information and learn techniques to help them in their everyday lives: coping with stress, balancing work and family, keys to a happy romantic and sex life, dealing with fear, better parenting, and tips on ways to enjoy life. We educate, we entertain, and we have fun! v. OIF1.7, rev. 5-1-07 OutInFrontPublicity • 877-877-1726 • [email protected] What You’ll Hear The World’s Leading Authorities The world’s foremost experts in psychology, medicine, science, fitness, creativity, spirituality, love, sex, parenting, careers, technology, criminology, etc., share their expertise, their research, their insights, and their experiences. Celebrity Interviews Celebrities talk about their personal lives, their successes, their challenges, their joys, their heartaches, and the causes that are important to them. Commentaries Dr. Epstein—prolific author, researcher, and professor—offers commentaries on various aspects of living. He shares his professional knowledge, personal experiences, and reflections in warm and entertaining ways. His commentaries cause listeners to think, to question, and to laugh. Psychology in the News The hottest research on mental health and behavior is reported by Dr. Epstein and interpreted in an accurate, easy to understand, and entertaining way. Dr. Email Dr. Epstein answers listener’s emails and phone calls and offers his insights and expert guidance. He also directs listeners to appropriate resources tailored to meet their specific needs. Hotline Listeners call our toll-free, 24-hour, 7-day-a-week hotline with their questions, life experiences, commentaries, creative ideas, and more. Dr. Epstein responds to these calls on the air. Hotline: 1-877-PSYCH-RADIO (1-877-779-2472) Professionally Produced The show is beautifully produced end-to-end—with music liners that fit the topic, endorsements and “promos” from top people (Carrie Fisher, Steve Allen, Mr. Rogers, Mariel Hemingway, Buzz Aldrin, Deepak Chopra, Ike Turner, and many more), custom music “bridges” & “beds,” and more. OutInFrontPublicity • 877-877-1726 • [email protected] Guests ¾ Jamie Lee Curtis - Accomplished actress, suffers from bipolar disorder ¾ Jimmy Carter - 39th President of the United States ¾ Dr. David Satcher - 16th Surgeon General of the United States ¾ Tipper Gore - Former first lady of the United States ¾ Mike Love - Lead singer of The Beach Boys ¾ Laura Bush - First lady of the United States ¾ Rania al Abdullah - Queen of Jordan ¾ Susan Sarandon - Actress and activist ¾ The Duchess of York, Sarah Ferguson - Weight loss enthusiast ¾ Maria Shriver - Journalist, author, niece of John F. Kennedy ¾ Diane Sollee- The nation’s leading pro-marriage advocate ¾ Jane Seymour - TV and film actress ¾ Suzanne Somers - Actress & author, child abuse survivor ¾ Dr. Bella DePaulo - Researcher, author of the book “Singled Out” ¾ Dr. Daniel Gilbert - Harvard researcher, expert on happiness ¾ Rosalynn Carter - Former first lady and mental health activist ¾ Dr. Robert Leahy - Researcher, expert on worry ¾ Mariel Hemingway – Actress & author; upcoming film: “My Suicide” ¾ Dr. Warren Farrell- Best-selling author, expert on gender ¾ Carrie Fisher - Star Wars actress, suffers from bipolar disorder ¾ Joey Travolta - Big brother of John, autism awareness enthusiast ¾ Dr. Helen Fisher - Distinguished anthropologist, expert on love ¾ Dr. Patch Adams - Physician & best selling author ¾ Ike Turner - Music legend, drug addiction survivor ¾ Fred Rogers – Late star TV’s “Mr. Rogers’ Neighborhood” ¾ Dr. Kerby Alvy - Founder, Center for the Improvement of Child Caring ¾ Buzz Aldrin - Member of Apollo 11 crew, the first to land on the moon ¾ Katrina Victims- Returning residents of New Orleans’ devastated 9th Ward And Many More! OutInFrontPublicity • 877-877-1726 • [email protected] OutInFrontPublicity • 877-877-1726 • [email protected] A changing medium for a changing audience A ch Advertising with Sirius gives you 24/7 access to a national audience, including Canada—over 8 million subscribers and 16 million listeners—growing at the rate of over 15,000 subscribers per day. Sirius listeners have access to 67 channels of commercial free music, over 40 NHL, NBA, and NFL games a week, and over 125 talk and comedy channels featuring their favorite media personalities such as Howard Stern, Martha Stewart, Barbara Walters, Eminem, Jim Breuer, and many more! Sirius continues to attract the top radio talent, and celebrity personalities in the country. As technology improves, satellite radio will only become cheaper and more accessible to the masses. Sirius listeners are early adopters, tech savvy, and are usually aggressive consumers belonging to the upper or middle class. Sirius continues to overshadow its only competitor in the satellite radio market, XM. This past quarter Sirius continues to grow at a faster rate, adding 640,460 subscribers this quarter vs. XM’s 398,000. A planned merger of the two companies will greatly increase the current Sirius listening audience. OutInFrontPublicity • 877-877-1726 • [email protected] Psyched! airs on Saturdays at 9 pm East, 6 pm West (replayed on Sundays at 5 pm East, 2 pm West and Saturdays at 2 pm East, 11 am West) on multiple platforms: Sirius Channel 114, LIME.com, & iTunes! The massive consumer interest in healthy living is an evolving social phenomenon. LIME provides programming for people interested in this lifestyle. Who Listens to “PSYCHED!”? • People interested in mental health, personal growth, weight loss, eating disorders, depression, stress, psychotherapy, and other psychology related topics—a highly targeted audience for mental- health-related products and services • Affluent, college-educated adults, skewing female, 25-54 Most likely to be employed and have families • • Early high tech adopters: satellite radio, VOD, PPV and PVR’s • Upwardly mobile with careers on the rise • Enjoy luxury items including foreign automobiles, state of the art communications and entertainment • Intelligent shoppers and investors who maintain accounts at major brokerage firms Source: The Simmons National Consumer Study of Adults Age 18+ was used to quantify Lime TV Audiences. Spring 2005 wave; distributed September 2005; Based on a random sample of 24,000+ U.S. Adults 18+ OutInFrontPublicity • 877-877-1726 • [email protected] Crossover Audience: ¾ PSYCHED! is broadcastBaby Boomers every Saturday on SIRIUS 114, with two40+ yrsreplays old each week! 30% of population ¾ Archived shows available soon on LIME.com! ¾ Podcasts available free-of-charge on iTunes and LIME.com! ¾ Sirius now available in 116 car models from 23 different car manufacturers! "Mainstream rock is losing listeners; talk radio is growing" WIRED July 2006 TALK MUSIC Source: Arbitron; WIRED, July 2006 OutInFrontPublicity • 877-877-1726 • [email protected] SELECTED ON-AIR PROMOS FOR PSYCHED! BUZZ ALDRIN - “Hi, this is Apollo 11 astronaut Buzz Aldrin and you are listening to Dr. Robert Epstein. His advice just might bring you down to Earth.” STEVE ALLEN - “Hi folks, this is Calista Flockhart, and I whoops I think I have my name wrong, hang on let me check my underwear, I’m sorry it’s Steve Allen, anyway the main reason I’m talking to you is I just got in from Maine where they love to listen to Robert ‘Ep-steen,’ and also Robert ‘Ep-stine,’ cause these two guys get together from time to time and they wild it up.” DEEPAK CHOPRA – “I’m Deepak Chopra. You’re listening to Dr. Robert Epstein on Sirius radio. He’ll open your world up to the field of infinite possibilities.” DR. ALBERT ELLIS - “This is Dr. Albert Ellis of the Albert Ellis Institute in New York, and when I get irrational then I talk to Dr. Robert Epstein, and I stop my irrationality and start thinking straight again.” CARRIE FISHER - “Hi this is Carrie Fisher, and you are listening to Dr. Robert Epstein, and if you want sanity, you’ve come to the right place.” MARIEL HEMINGWAY - “Hi this is Mariel Hemingway, you are listening to Dr. Robert Epstein on Psyched! If you’re stressed you gotta listen to this show, cause we’ll make you better.” RICHARD LEWIS - “Hi this is Richard Lewis and I love listening to Dr.
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