The neo-fascist discourse and its normalisation through mediation LSE Research Online URL for this paper: http://eprints.lse.ac.uk/103791/ Version: Accepted Version Article: Cammaerts, Bart (2020) The neo-fascist discourse and its normalisation through mediation. Journal of Multicultural Discourses. ISSN 1744-7143 https://doi.org/10.1080/17447143.2020.1743296 Reuse Items deposited in LSE Research Online are protected by copyright, with all rights reserved unless indicated otherwise. They may be downloaded and/or printed for private study, or other acts as permitted by national copyright laws. The publisher or other rights holders may allow further reproduction and re-use of the full text version. This is indicated by the licence information on the LSE Research Online record for the item.
[email protected] https://eprints.lse.ac.uk/ Journal of Multi-Cultural Discourses The Neo-Fascist Discourse and its Normalisation Through Mediation Bart Cammaerts London School of Economics and Political Science Abstract In this article, I set out to deconstruct the main nodal points of the neo-fascist discourse, using a multi- cultural political discourse analysis of Trump and Modi. Subsequently, mechanisms of the normalisation of the neo- fascist discourse will be discussed. I will argue that mediation plays a pivotal role in this process, which implicates both traditional as well as social media. Central to the normalisation of neo-fascism is a politics of provocation and a deep-rooted cultivation of victimhood. Whereas media and neo fascist politics often operate in an antagonistic relationship, neo-fascists create drama, emotion and consternation, which works well in the context of the current business model of media.