<<

//// Commentary BY nicolás smirnoff, director

Following our kids & teens

Content business is evolving fast due to digital & mobile revolution. But Kids & teens content side is evolving faster. I usually search my 8 years old daughter. is watching contents at all times at her tablet, she looks for older teen series and when she gets in- volved in one, she watches all the episodes. She loves tween love & twist comedies, better with dance, or just comedies for any target. girlfriend; he watches short bloopers, gags, The youngest kids also ‘develop’ new genres. funny stories; or he plays simple videogames, as A friend told me that his 1 year old Candy Crush. baby, loves watching unusual short contents in First of all, of course, the two boys consume her tablet too: physical toys being opened from strongly games at the Playstation set and the PC their envelope and being built, or toys acting computer. They deal each other to share time in a simple story, moved by hands. The curious around both and if they are permitted, they spend Published by thing is that she doesn’t want to buy the toys, just all day there, 6-7 hours non-stop. FIFA (football) Editorial Prensario SRL watch the stories. the elder, shoot’em up the younger. But more and Lavalle 1569, Of. 405 My 11 years old boy shares his watching time more often recently, they stop playing the boxes C1048 AA K between TV and smartphone. On TV, he likes live to be focused on their cell phones. , Phone: (+54-11) 4924-7908 action movies and tween series. On his phone, With my wife we urge them to switch off Fax: (+54-11) 4925-2507 he loves very much videos of youtubers playing everything during dinner, to go shopping or to new videogames while making funny comments. watch TV altogether. They are hard to discon- In the U.S.: My elder son, 14 years old and already deeply nect, but when they are free, they love watch- 12307 SW 133 Court - teen, spends the day with his cell phone. If you ing movies or premium series, as Walking Dead, Suite #1432 Miami, Florida 33186-USA take it from him, he starts shouting. He changes Game of Thrones… nothing soft. Where is kids Phone: (305) 890-1813 whatsapp messages with his friends and early & teen content industry going? Email: [email protected] Website: www.prensario.net

Editor: Nicolás Smirnoff Editorial Director: Alejo Smirnoff International Business Director: Fabricio Ferrara International Business Manager: Rodrigo Cantisano

Mailed by subscription - One year, air mail: MIP JUNIOR 2016 - SCHEDULE Americas: USD 150 Event (*) Date & Time Rest of the world: 150 Conference: What kids love: a superfast binge session (Eurodata TV) Oct. 15, 10am Producers Toolbox: Licensing Hits, from Brands to TV Series Oct. 15, 11.30am Trends: It’s All About Imagination! (Canadian Media Fund & Telefilm) Oct. 15, 12pm MIPJunior International Pitch (Majid Entertainment – Abu Dhabi Media Co.) Oct. 15, 2.30pm Trends: How devices can help (re)connect parents & kids Oct. 15, 4pm Prensario Keynote: Deirdre Brennan (VP of Content, Corus Kids) Oct. 15, 4.45pm International MIPJunior Premier Screening: Splash & Bubbles (The ) Oct. 15, 5.45pm Hot Norwegian TV for Kids Oct. 16, 8.45am ©2013 Editorial Prensario SRL Trends: Meet Gen Z: The future of children’s media Oct. 16, 9.30am Payments to the order of Trends: From Virtuality to Immersive Reality: narrative meets experience Oct. 16, 10.15am Editorial Prensario SRL Trends: On the rise: high-profile teen drama Oct. 16, 11.15am or by credit card. Registro Nacional de Derecho Producers Toolbox: Creating contagious content for streaming platforms Oct. 16, 11.45am de Autor Nº 10878 Producers Toolbox: Japan: Producing in the land of The Rising Sun Oct. 16, 2.15pm Keynote: Catherine Balsam-Schwaber (CCO, Mattel) Oct. 16, 4.30pm

2 PRENSARIO INTERNATIONAL PRENSARIO INTERNATIONAL 4 //// SPECIAL REPORT / Trends

By Rodrigo Cantisano Kids and TV consumption: the young audiences as behavior setters

More than ever, kids have a huge impact on every aspect of life in the household, from what to eat to what weekend activities to choose, and entertainment consumption is no exception. Since last years, and with the expansion of online platforms led by YouTube, consumption patterns have been chang- Dis- year olds, to 50%. the core business for major studios like Pay TV vs. SVOD in the home. ing markedly, and service providers and content creators have been found themselves in a time of At same time, traditional players are ney, Turner, Fox or , still lies with huge challenges in terms of attracting child audiences. also slightly more likely to have a the linear channel. In some other countries, linear subscription pay TV ser- like UK, homes with younger kids watch vice. Homes with both young and the main broadcast networks (BBC, ITV, According to Ampere Analysis’s Kids’ known according to Ampere as Device landscape in homes with young kids. older kids, both with 70%, are also Channel 4) a little less than average and TV and the Future of Entertainment research, ‘baby-sitting electronics’ –those much more likely to have premium homes with older kids watch them more. brought by MIPCOM/MIPTB, ‘homes with devices that allow either a one-on- linear channels than average (65%). Homes with young kids rate the major na- young kids show the most dramatic shifts in one video/content consumption What is necessary to analyze is that, tional broadcasters poorly, however, sug- content behavior of any demographic segment, experience like tablets, games homes with young kids are, with a couple of gesting these channels are not servicing embracing non-linear viewing, SVOD and consoles, smart phones- or the exceptions, far more likely to change pay TV the children’s market as well as they could. multi-device TV consumption’. ‘plonk and play’ devices, where service provider, looking for a landscape with Disney, Sony and Sky channels emerge as The first group, are significantly more child in front, press play options more suitable for the entire group. the most highly rated for young kids while likely to watch TV on a tablet than all (Blu-ray players, OTT This effect is particularly noticeable the older kids rate Fox channels and the ma- Source: Ampere Analysis other types of household, even more so boxes, Smart TVs). USA, where near the 40% of homes jor national broadcasters much better than 18-24 year olds. Homes with young According to the report, with young child changed its pay TV than average. and frequency of kids’ content on YouTube is kids watch considerably less linear TV homes with young kids are provider, according to Ampere. But Source: Ampere Analysis growing. So while short-form still rules, there (40%) than other types of household but significantly more likely to “change” don’t mean “desert”. In SVOD is a growing volume of compilation and longer- homes with older children watch slightly more watch TV on a tablet on a regu- many European markets, like , While pay TV-operator driven services form video that can engage kids for linear TV than average (55%). By the late teens, lar basis than all other types of household, even , and the , homes that have have the most kids’ content driven by access to traditional-TV programme lengths ment, there is a similar behavior arc: homes with however, there is a sharp swing away from lin- more so than 18-24 year olds. ‘In some Euro- changed pay TV provider and have young kids their suite of channel partners’ programming, or longer. That said, the average young children are relying on o video apps ear with the 18-24 age group watching even less pean markets 90% of young kids have access are less likely to have deserted pay TV than the kids programming makes up a good proportion length of content on the top 50 from the main international service pro- linear TV (30%) than homes with young kids. to a tablet in the home compared to 68% average changer. In , all homes with kids of content in pure-play SVOD services like Net- YouTube channels for young kids viders and YouTube. While those with This shows that traditional pay TV still re- of homes in which there are no young that changed provider went back to pay TV. flix and Amazon too. is eight and a half minutes. older children are either trending back mains highly relevant in homes with young kids children, while in US, the number of Only in and there is a marked ef- A good example of success of kids’ content On average, the number of pieces to average behavior or even using video and only in a small number of markets there’s kids with access to a tablet is estimated fect of pay TV desertion in homes with young at VOD platforms is YouTube and the re- of content produced per channel each month apps less than average. evidence that SVOD may be taking in 85%. And overall, 30% of homes with kids, having Spain between 40 and 42% of de- cently launched YouTube Kids’ app. The among the top 50 YouTube kids’ channels By the late teens, a whole new set of video homes away from pay TV because young kids watch TV on a tablet daily or sertion and Italy over 30%. top fifty kids’ YouTube channels alone is more than 20, up over 25% since 2015 apps has emerged to become important. When of kids. weekly, compared to the typical home without While many broadcasters and independent have nearly 28,000 programmes repre- and four times the rate of just two years placing content for young kids in an app environ- In terms of devices and the way kids where 20% view with this regularity’, it producers are exploring new business like app senting near 4,000 hours worth of chil- ago, making YouTube content, more ment, services like , Amazon or Google in which content is consumed, explains. development and embracing YouTube MCNs, dren’s content between them. Duration similar to TV. kids, and younger in particular, For content owners this means, by one hand, are potentially strong outlets. By contrast, when have a huge impact, either what is that they must consider tablets and other one-to- targeting older children, story is different. Teens one devices as a key part of find in local broadcasters and Pay TV a place to the development process. search for content that represents the same ‘tran- Young Children: access to tablet in home, per country. And, by the other, that op- sition’ from childhood to adulthood that they are tion for short-form content going through. For older teens social media be- is growing in both apps comes the axis of entertainment media. and tablet environment, and The impact of kids on the in-home device interactivity and personal- and content consumption landscape generates at ization are possible, which same time that homes with young kids are far opens a wide range of pos- more likely to have an SVOD service than av- sibilities. erage. According to Ampere’s studio, 30% average homes has access to Video app a SVOD service, while in homes consumption with young kids this numbers Source: Ampere Analysis In the video app environ- grows up to 45% and with 18-24

4 PRENSARIO INTERNATIONAL PRENSARIO INTERNATIONAL 5 //// PREMIUM INTERVIEW / Broadcasters By Maria Chiara Duranti - FormatBiz

Rai Ragazzi, Italy: the kids’ trendsetters

Rai Yoyo and are part of Italian McStuffins, The Barbapapas, Bob the builder, public broadcaster Radiotelevisione Italiana Ben and Holly’s little kingdom, Disney Mickey (Rai), led by Massimo Liofredi, director of Mouse Clubhouse. ‘Beside there are many . The first channel has 1.50% of International coproduction, as Calimero, the share during the 24 hours and 6.57% in the Japanese animation series Mofy, The jungle target group 4-14, while the second has 0.65% Bunch, Tip the mouse, Maya the bee’. In Au- share in the 24 hours and 4.77% in the target tumn the channel acquired the series Regal group 4-14. Academy, Postman Pat and new episodes Launched in 2006, Rai YoYo is of the popular series . Original productions: Le stori di Gipo, on Rai a channel dedicated to preschool A year after Rai YoYo was YoYo, and Next TV 3.0, on Rai Gulp children with a target group fo- launched appeared Rai Gulp, cused on the 4-7 years old. ‘Edu- which is specialized in teen com- cation & entertainment is the key edies, teen soaps, films, games Italy: market share on Rai kids channels, by target (September 2016) that better define the editorial and cartoons, offering children channel’, explains Liofredi. It that and teenagers shows with a target 8 All Day was awarded as the best European group focused between 8 to 14 years 7 6.57% Targt 4-14 channel by Eutelsat Awards in old. It offers a wide range of well- 6 2014 and by the Italian Associa- defined areas, such as entertain- 5 4.77% tion of parents for the quality of ment, sports, music, entertain- 4 its programs. ment, video games, etc. always 3 The channel currently offers a through interactivity and direct wide of the best national and inter- participation. 2 1.50% national animation series: Peppa Pig, ‘It is a cross-media platform (48% of 1 0.65% Masha and the bear, Shaun the sheep, Doc production dedicated channel), with an inter- 0 Rai YoYo Rai Gulp nal factory to produce in house format for the young generation of web natives. The main series broadcast are: big hit Violetta, co-pro- duced by Disney Channels & Disney Channels EMEA, with production services by Pol-ka (Argentina); teen series Alex & Co., Big time Rush, Un Nuevo Dia. The two big magazine in day time are Gulp Girl and Gulp Music very well integrated with Next TV 3.0 and Extra focused on juvenile themes such as science. Furthermore, there are in house production such as Gulp Cinema and Theater about entertainment and movies. Many animations series are acquired abroad: Kung fu Panda, Marvel’s Avengers Assemble, Star Wars Rebel, Heidi, and The house of Anubis. Liofredi concludes: ‘Rai Gulp is characterized as a source of ‘smart’ entertainment, which portrays values and positive in a fun and Mini Cuccioli, by Grupo Alcuni co-produced with , educating way. DQ Entertainment (), Alphanim (France) and Agogo Media (USA), on Rai Gulp; and Calimero, a Japanese-Italian animation by Organizzazione Pagot co-producted with Gau- mont Animation (France), Calidra, Studio Campedelli (Italy), Massimo Liofredi, director, Rai Ragazzi TV TOKYO and Kodansha (Japan), on Rai YoYo

6 PRENSARIO INTERNATIONAL //// PREMIUM INTERVIEW / pay tv

Disney: el verdadero suceso 360° y global

The Walt Disney Company Latin America se generaron más de 308.000 publicaciones; seguirá durante 2017 apostando a los desarrol- los videos de los canales de en Violetta y , dos producciones originales desarrolladas por Disney Channels Latin America los y producciones originales en la región, que YouTube llevan más de 160 millones de repro- y Disney Channels EMEA y producidas por Pol-ka tanto éxito le han dado en los últimos tiempos. ducciones, incluyendo más de 59.6 millones de que fueron un éxito global y 360° Al suceso global de Violetta (3 temporadas, 49 vistas del video musical Alas, su primer corte millones de espectadores en Latinoamérica, musical, que también fue #1 en descargas en discos, shows en vivo, productos de consumo) iTunes de Argentina, y . Su dis- se sumó Soy Luna, estrenada en marzo con un co tiene más de 13 millones de reproducciones cast internacional (México, Chile, Italia y Es- en Spotify y fue disco de Platino en Argentina paña) y emisión en casi 150 países. (YouTube Analytics. Facebook Insights. Insta- Cuenta con los mismos socios creativos: Dis- gram. MAP. 15/6/2015 - 19/8/2016). Cuenta ney Channel Latin America en colaboración además con más de 100 productos de consumo con Disney Channel EMEA, y servicios de desde junio de 2016. producción de Pol-ka (Argentina). Música, hu- Javier Castany, director de Producción para Once, nueva producción mor y romance son elementos centrales, e in- Disney Channel y Disney XD Latin Ameri- original para Disney XD corpora el patinaje, que ha inspirando el hábito ca, señala a Prensario las ventajas de Latinoa- saludable de la práctica regular de la actividad mérica para desarrollar este tipo de proyectos: original, debe tener la fidelidad y los valores de física: solo en Argentina se vendieron más de ‘La región cuenta con excelentes talentos, fr- nuestra marca. Nuestras producciones reflejan 12.000 patines en menos de un mes, por ejem- ente como detrás de cámara, y productoras que optimismo y valores inclusivos y están dirigi- plo. pueden asegurar el patrón de calidad de Disney das a toda la familia; conectan con audiencias Ha liderado alcanzando a más de 19.3 mil- a nivel internacional. Hay también una ventaja globales a través de historias universales con lones de televidentes únicos en Latinoamérica presupuestaria que se aprovecha considerando relevancia local, incluyendo personajes atracti- (IBOPE MW Panregional, 18/3-8/4, 4+). Su que no interfiere ni compromete en absoluto la vos, canciones y coreografías originales, y el- fanpage global tiene más de 1.9 millones de calidad con la que se produce’. ementos innovadores’, describe Castany. seguidores, y más de 1 millón en Instagram; ‘Latinoamérica se encuentra en una posición El ejecutivo dice que en todo Latinoamérica estratégica, y otras regiones ven como una ‘se ha dado un proceso de crecimiento y de me- oportunidad, bus- jora en las capacidades de producción de TV’, cando coproduccio- tanto en cuanto a tecnología como en talento nes con nosotros. actoral y producción. Y añade: ‘Hay muchos El público conecta programas que han trascendido las fronteras y mucho con las pro- son comparables, en cuanto a su calidad, a con- ducciones region- tenidos de países tradicionalmente líderes y con ales por la empatía presupuestos mucho mayores’. que genera el verse reflejado en historias con En relación al mundo digital, comenta: características típicas de su lugar de origen’, ‘Buscamos estar presentes donde sea que esté completó. nuestro público para acercarle las más diversas Su nuevo proyecto es Once, desarrollado formas de entretenimiento en la plataforma que entre Disney Channels Latin America y Disney prefiera. Disney cuenta historias y después ve EMEA para Disney XD. Es dirigida por Se- qué propuestas puede ofrecer para cada plata- bastián Pivotto, y su producción está a cargo forma’. de Pegsa, con colaboración de Pol-ka y Non Y concluye: ‘Desde Junior Express y Morko Stop. Sigue la historia de un adolescente de un y Mali, de Disney Junior, hasta Soy Luna y Pi- pueblo remoto que ama el fútbol y que recibe jama Party, de Disney Channel, nuestros pro- una beca para estudiar en un colegio que tiene gramas conectan en distintas plataformas bus- un prestigioso equipo. El estreno está previsto cando oportunidades de engagement. Websites para comienzos de 2017 en Latinoamérica. y redes sociales son componentes centrales que ‘Para que Disney se involucre en un proyecto apoyan medios más tradicionales, como radio, cine y televisión. A ellos se suman shows en Javier Castany, director de Producción para Disney vivo, CDs y DVDs, y productos de consumo’. Channel y Disney XD Latin America,

8 PRENSARIO INTERNATIONAL //// PREMIUM INTERVIEWS / Pay TV By M. Chiara Duranti (www.formatbiz.it)

Turner APAC seals strategic alliances Play launched Turner Asia Pacific is moving fast on the original content production in within in the region, after rubricating two strategic deals in China and Ko- rea. First, with Tencent Pictures Culture Media it has agreed to develop a film starringTuzki , the famous rabbit emoticon used every day by millions. Cast, Singtel’s OTT portal has given Production of the feature-length movie, which will fuse CGI and live- the Singapore debut for the Nickelodeon action content, is expect- Play app for smartphones and tablets. ed to begin in 2017, with Created for kids aged six and above and a likely China release in their parents and caregiv- 2018. It will be the first ers, this OTT is de- full-length movie project signed to be a new for Turner-owned Tuzki, way for Singtel Mo- who is currently celebrat- bile subscribers to th enjoy entertainment Syahrizan Mansor, VP, ing his 10 anniversary. Nickelodeon brand, Asia, Created by Momo Wang on the go, offering Viacom International Media Networks in 2006, is best known on thousands of hours of Clément Schwebig, Turner’s SVP of Business Development, Licensing & China, and Ron Lee, General Manager of social media platforms programs. Turner Korea and instant communica- Nickelodeon Play is said to be a safe destination ‘jam-packed’ tion apps, but has appeared in short animated projects before. with the best and funniest Nickelodeon content including access Tencent Pictures is responsible for leading the film’s production and to hundreds of show episodes. New content will be added to the distribution, while Turner will be supporting through its 360° licensing app on a weekly basis. efforts with consumer products, live experiences and family entertainment The on-demand app is designed to promote discovery while centres. Clément Schwebig, Turner’s SVP of Business Development, Li- allowing young users to connect to the content they already love. censing & China, said: ‘It is a huge milestone as we look to grow the Tuzki Kids can access first and exclusive content, selected full-length franchise and reinforces our commitment to its growing episodes, in-app-only content, content that premieres first on business in China’. the app, short-form videos, games, and surprise elements from From the Chines company it was highlighted: the network’s popular live action and animated series. These in- ‘Through WeChat, we are very familiar with this clude SpongeBob SquarePants, Teenage Mutant Ninja Turtles, character, which has already made a strong emo- The Fairly OddParents, Game Shakers, Henry Danger and AL- tional connection with a generation of young Chi- VINNN!!! and The Chipmunks. nese. ‘We’re delighted to introduce Nickelodeon Play In Korea, Turner APAC launched the to fans in Singapore and are particularly new app Adventure Time Run: The Ooo thrilled to have Singtel to be the first Expedition, created by game developer in Asia to launch it’, said Syah- Tangent. It is the first time a Cartoon rizan Mansor, VP, Nickelode- Network IP has been used as the com- on brand, Asia, Viacom Inter- plete landscape for a Korean-produced national Media Networks. ‘The game. The release took place in Korea immersive and interactive app is a great last September; it will have a regional new way to experience Nickelodeon’s The Tuzki, animated movie co-produced rollout across Asia later in 2016, and fi- unique brand of funny at your fingertips’, she between Turner Asia Pacific andT encent adds. Pictures (China) to be released in 2018. nally in selected international markets in SpongeBob SquarePants and 2017. The app is now available for free Teenage Mutant Ninja Turtles available on Nickelodeon Play in Singapore Ron Lee, GM, Turner Korea: ‘Korea’s download as Nickelodeon gaming industry is hungry for new IP that Play from the Apple can provide a global competitive edge, App Store, Google and ours like The Powerpuff Girls, Ben 10 Play, and can and We Bare Bears already have a track be accessed record of popularity internationally. We via the Kids look to secure further business with lo- Pack section of the Cast Adventure Time Run: The Ooo Expedition, cal talented pool of game developers and new app created by game developer partners’. app. Tangent along with Turner APAC

10 PRENSARIO INTERNATIONAL //// special INTERVIEWS / Coproductions

Televisa + Pol-ka + ZDF, CBBC and Federation Kids & Netflix co-produce Family: Love, Divina The Worst Witch

Televisa (México), Pol-ka Producciones (Argen- The adven- tina) y Federation Kids & Family (Francia) han co- tures of Mil- menzado a rodar una nueva juvenil, Love, dred Hubble, Divina (60x’45) con la protagonista de Patito Feo, a.k.a. The Laura Esquivel, que se estrenará durante el primer Worst Witch, trimestre de 2017 en eltrece (Argentina) based on the y blim (México y Latinoamérica), para hugely popular children’s fic- seguir con TV abierta en México. Los tional works by Jill Murphy, derechos europeos son gestionados have been freshly adapted for Federation Kids & Family y Televisa, the screen. The series is being y los del resto del mundo, por Televisa. produced by CBBC Produc- Norbert Himmler, Head of Maca Rotter, directora general, tions in collaboration with ZDF, Programming, ZDF (©ZDF und Televisa Consumer Products: ‘El ZDF Enterprises and Netflix as Carmen Sauerbrei) público adolescente se ha vuelto muy an extravagant fusion of real life exigente: responde a historias de la and CGI. This latest adaption of the British chil- vida real y no son televidentes fáciles dren’s classic consists of 11 x30’ episodes plus de conquistar’. David Michel, director an hour long first episode. general, Federation Kids & Family: Norbert Himmler, Head of Programming, ‘Nos asociamos a expertos del campo ZDF: ‘The series is a successful example of internacional de series para preado- our strategy to join forces in an appropriate lescentes. Con Love, Divina estamos manner. The Worst Witch will delight children Love, Divina, nueva coproducción de Televisa, Pol-ka y Federation Kids & Family tomando vuelo como el jugador más internationally’. Alexander Coridass, presi- nuevo en la producción y distribución dent and CEO at ZDF Enterprises: ‘With de contenido infantil premium’, señaló. our expertise in the international marketing Manuel Marti, gerente de Desarrollo y Negocios Internacionales, Pol- of high-calibre programmes for children and ka: ‘El desafío fue pensar este programa como un proyecto multiplata- teenagers, we are confident we will succeed in forma. Establecimos y coordinamos varias unidades de producción para making the series another hit with viewers all contenido lineal, digital, redes sociales y segundas pantallas. El resultado es around the world’. una narrativa uniforme para varias plataformas al mismo tiempo, lo que of- The series will be broadcast by ZDF in rece diferentes niveles de interacción y crea contenido que forja una nueva and by CBBC in the UK and will clase de relación con la audiencia’. premiere exclusively on Netflix outside of Ger- Love, Divina cuenta la historia de una adolescente que creció sin una many and the UK. ZDF Enterprises will eventually familia, pero que toma a un grupo de chicos sin hogar bajo su cuidado. distribute the show internationally, as well. Una misteriosa persona, que resulta ser la abuela que perdió hace mucho The central character in The Worst Witch is ten-year-old Mil- tiempo, ansía reparar sus errores del pasado y lleva a todos ellos a vivir a dred, an ordinary girl who discovers she has the abilities of a su mansión. witch. Despite her best intentions, she blunders from one di- saster to the next because of her defining feature – clumsiness. Mildred is by far the worst student at Miss Cackle’s Academy for Witches, but still she never gives up. Thanks to her friends and to her cat, Tabby, she never loses her sense of humour and usually manages to resolve even the most hopeless of situa- Maca Rotter, tions. The tumultuous exploits of the budding witch humor- directora general, Televisa Consumer ously exemplify the principle that “if at first you don’t succeed, Products; Manuel try, try and try again”. Martin, gerente de Desarrollo y Negocios Filming for the latest adaptation will take place largely in the Internacionales de UK, although key exterior scenes of Miss Cackle’s Witches’ Pol-ka Producciones, y David Michel, Academy have already been shot this June at Hohenzollern director general de Castle in Germany. Federation Kids & Family

12 PRENSARIO INTERNATIONAL PRENSARIO INTERNATIONAL 17 //// Reportaje Especial / Broadcasters

Clan TV: ‘Marcamos Gulli: linear feeds, nuestras propias non-linear and vice tendencias’ versa

Desde la creación de Lagardère Ac- Clan en 2006, la llega- tive’s TV hub is the #1 da de nuevos canales ha kids group in France sido exponencial en Es- with the leader Gul- paña, especialmente de li, Canal J & TiJi, competidores. También which escort kids ha evolucionado la demografía, que afecta from 3 years old to teenagers. Gulli is also sensiblemente a los targets infantiles. Pero hay the most trusted by the parents. This sum- Manuel Farelo Nin, director, algo que no ha cambiado: Clan ha sido siem- Clan TVE mer it reached around 18,4% (4-10) on day- Caroline Cochaux, pre líder absoluto. En los dos últimos años al- time, and it has recorded peaks up to 48% Managing Director of Lagardere Active’s TV and canzó 17.5% de share, duplicando las cifras de sus competidores. since the start of the school year. CEO of Gulli Manuel Farelo Nin, director: ‘Estamos muy satisfechos con los pro- Caroline Cochaux, MD, Lagardere gramas de producción propia y coproducción: Desafío Sendokai, Pocoyo, Active’s TV and CEO, Gulli: ‘2015/2016 was Cuatro Amigos, Megaminimals, , Clay Kids, Bad Pat, Pumking marked by the Colombian telenovela Chica Reports, Yoko. Por otro lado, nuestro acuerdo con Viacom (Paw Patrol, Vampiro, which has been a real landslide: plati- Bob Esponja, Henry Danger), o series como Peppa Pig y Ben & Holly’. num disc, 7 books in the “20 Best Sellers for Clan cuenta ‘grandes Youth”, a sold-out tour and another one coming España: evolución de share en tres principales canales infantiles (2010-2016) especialistas’ en sus fi- this fall’.

25 las: Mila Mayi, Alessia The new cartoon Yo-Kaï Watch gathered 1.6 mil-

Clan Di Giacomo, Fernan- lion views on its first 2 weeks. Zig & Sharko (S2) was 20 do Hernández y Yago up to 50% for the 4-10 years old and 42% for Objectif Blake. ‘Our

15 Boing Fandiño. ‘Nuestro fin, success is based on strong licenses, Pokemon or My Little Pony, but nuestra tendencia en con- also originals as The Day my Butt Went Psycho, Looped’, she adds. 10 Disney Channel tenidos está focalizada en ‘Digital is at the center of our strategy. Linear feeds, non-linear

5 los objetivos de TV pú- and vice versa. The most popular series on linear meet success on blica. De alguna manera, no-linear. Since Chica Vampiro arrived it yielded about 34 million 2010 2011 2012 2013 2014 2015 2016 marcamos nuestras pro- views on Gulli Replay, which kept a record of 244 million total Fuente: Kantar Media pias tendencias. Somos views (all platforms & programs, Sept. 2015-Jul. 2016). rigurosos en promover The Group operates the free app igualdad de género o no establecer roles preconcebidos. Buscamos que la Gulli (4M downloads) and the paid programación sea divertida, pero sin estridencias y que contenga valores GulliMax (+ 500,000 downloads), que hagan de Clan un lugar seguro para nuestro público objetivo, sus pa- which gives access to 26 games and dres o educadores’, dice Farelo Nin. more than 3,000 videos; the SVOD ‘Desde hace muchos años nuestros proyectos son trabajados desde el Pass on Bouygues Telecom, Nu- inicio por sus cualidades transmedia. Fuimos y somos pioneros mericable and Wuaki; and its avail- en 360º, pero seguiremos esforzándonos para sostener ese able on Pay TV & OTT. ‘We have liderazgo digital. Continuaremos trabajando en parámetros to be on every platform. Last July, cualitativos, ya que no estamos obsesionados con los re- YouTube Yo-Kaï Watch, launched we launched on our first in August, gathered 1.6 sultados cuantitativos’, comenta. original webserie, Les Tactiques million views only two ‘Estamos incorporando más producción d’Emma’. weeks after its start europea y la haremos llegar más allá de los Cochaux concludes: ‘The international is an integral porcentajes de obligaciones de ley. Quere- part of our strategy. We launched Gulli AFRICA mos seguir siendo un motor impulsor de la last year and we are working on a new one to industria española mejorando las sinergias be launched soon. In Africa, the program- y los objetivos en común. Buscamos ser ming is in complete harmony with the local una palanca de promoción del conoci- pace of life. We are collaborating with local miento, lectura, amistad y valores en la producers to create originals for the African Bad Pat, junto a Imira Entertainment, y infancia. Ese es nuestro plan de futuro’, viewers’. Pumking Reports, junto a Motion Pictures, completa Farelo Nin. son dos de las series coproducidas por Les Tactiques d’Emma, first Gulli Clan más exitosas del canal webseries on YouTube

14 PRENSARIO INTERNATIONAL //// special INTERVIEWS / Pay TV & Digital

Discovery Kids Toon Goggles coproduce Lilybuds expands in all ways con Zodiak Kids Since its launch in 2012, the chil- Discovery Kids Latin America y Zodiak Kids dren’s digital con- Studios anunciaron a mitad de este año un acuer- tent platform Toon do para la coproducción de la nueva propiedad Goggles (USA) Lilybuds (52x’11), una serie con fuerte presencia has been working digital que sigue las aventuras de una colorida co- aggressively to establish a presence on Stephen L. Hodge, CEO munidad de pequeños jardineros mágicos conoci- as many consumer-electronics devices dos como. as possible. With content available in Muestra a un gru- 4K, it also delivers games, animated and live-action po gracioso amigos, series and music, while it has deals with Verizon’s cada uno con una mobile service go90, Smart TV manufacturers gran personalidad, VIZIO and Hisense and tablet makers such as Ku- se unirán con el rio, among others. propósito de cuidar It is not only expanding technologically, but tanto el jardín que geographically, too: it has now established habitan como las itself in more than 196 countries. ‘This ex- Jean-Philippe Randisi, CEO Zodiak Kids, y Carolina Lightcap, EVP criaturas que viven tensive reach has been key to the platform’s y CCO de Discovery Networks Latin America & US Hispanic cerca. Ha sido desa- growth’, says CEO, Stephen L. Hodge, who rrollada por Eryk Casemiro, quien será el productor ejecutivo para notes: ‘We are the only children’s service on , con el apoyo editorial de Discovery Kids Latin VIZIO, and one of two children’s services on America. Panasonic. On a lot of those devices we are Kate Boutilier (Rugrats, Poppy Cat, The Mr. Men Show) encabeza preloaded and on others we have buttons la escritura y también oficiará como co-productora ejecutiva. La anima- on the remotes (Seiki), and we are on the ción en CGI estará a cargo de un estudio francés. A comienzos de 2016, packaging’. France Télévisions confirmó que se sumaría al proyecto, mientras que ‘We have focused on being where chil- Lagardère adquirió los derechos para Pay TV para el canal Tiji. dren are consuming content; others just exist Eddie Is A Yeti, original Jean-Philippe Randisi, CEO Zodiak Kids: ‘Esta alianza de copro- in the App Store. That has helped us with a lot of animated series ducción nos da una gran oportunidad de crear una serie muy especial our consumer recognition. We haven’t been spend- co-produced with Mondo TV para los más chicos que encaja perfectamente con nuestro ing capital on user acquisitions’, he adds. ya importante catálogo de contenido preescolar. Esta- To propel the company forward to its next stage, mos encantados de tener como socios a Discovery Hodge is now focusing on more original IP development and ramping Kids, así como también a FTV y Lagardère, para up its licensing and merchandising activities. ‘We want to separate enfocar nuestras energías creativas y alcanzar a ourselves from others in this space. We’d like to build our service into una mayor cantidad de chicos con el mundo de a destination where more engagement can happen. The easiest way is Lilybuds’. to be in control of the IP, so that we can quickly make a decision to Carolina Lightcap, EVP y CCO de Discovery Net- turn an IP into a show, game, interactive book, etc., and then licensing works Latin America & US Hispanic: ‘Esta copro- and merchandising comes into play’. ducción nos permite continuar ofreciendo la pro- One of TG most recent ventures is the development of their own gramación de calidad que se espera de Discovery original programming Eddie Is A Yeti, targeted to children ages 4 to 7. Kids, destacando un mesaje This animated, short-form children’s series is being co-produced with positivo como el amor y el international giant Mondo TV (Italy), which is handling overseas dis- cuidado a la naturaleza. tribution and merchandising. Zodiak Kids tendrá los ‘Eddie’s non-dialogue, action ­based format easily allows for world- derechos de distribución y wide accessibility and vast audience reach. The show was recently licencia de la serie a nivel featured on the White House front lawn during their annual Easter global, mientras que en Egg Roll event, and was selected out of over 1,000 properties nation- América Latina, la licencia wide to be one of the lucky 40 characters chosen to participate. It has y merchandising será re- just received approval for a second season-(26 extra episodes being presentada por Discovery developed); five episodes can now be viewed onToonGoggles.com ’, Lilybuds Consumer Products. concludes Hodge.

16 PRENSARIO INTERNATIONAL //// SPECIAL REPORT / Trends

By Khady So - Research Executive ([email protected]) Eurodata TV: new kids shows, several recipes for success Another familiar story was brought back on TV in a modern-day adap- tation was the live action series Jamillah and Aladdin (Toonz/Imira), Kids discovered a new version of The Powerpuff Girls on Boing Spain, launched on CBBC and CBeebies (UK) and becoming the 15th most which was watched by an average of 108,200 children 4-12 While children TV consumption was down by two minutes compared to 2015, it reached 1:57 in the watched program by British preschoolers period January-June 2016, across France, Germany, Italy, Spain and the UK. Animation remains their favorite genre overall. What was especially hot this semester were new musical series, shows restyl- represented 19% of the 4-12 audience for In the UK, another familiar story was Soy Luna in Spain, they made 25% of Alex & brought back on TV in a modern-day adapta- ing well-known characters or popular tales. Technology has also modernized children’s series. Co’s audience in Spain on the same channel. tion. Inspired by the famous Arabian Nights’ The same in Italy where their share of Alex & tales, the live-action Jamillah and Aladdin

Since the beginning of 2016, animated biggest successes of the leading broadcaster All five countries: weight of genres Co’s viewership is 10 points above Violetta’s. follows the young Londoner Jamillah who series remained children’s favorite genre in Clan —see special interview in this edi- (January-June, 2016). Based on Top 20 meets a genie living in a magic lamp. He these main 5 European countries. 72% of tion— were exclusive series in the country, in the All Children target Iconic heroes back on screen takes her to ancient Baghdad, where she the best performing programs in children such as Blaze and the Monster Machines, Live Action While new characters were successfully in- lives extraordinary adventures with her new belonged to the genre, most of them being Four and a Half Friends and The Furchester troduced to the public, some well-known fac- friend Aladdin. The series was launched successfully broadcast in France, Spain and Hotel. In France, the 2015 animation Miracu- 13% es also made a comeback on screen in reboots on the BBC children channels CBBC and Italy. In the UK and in Germany, live-action, lous Ladybug is still at the top. Others and spin-offs. This semester was marked by CBeebies, and was the 15th most watched Be Cool, Scooby-Doo! gathered an average of 15% 168,000 children 4-14 between January and games and educational programs continued Long-running series keep on attracting the presence of new versions of older popular program by British preschoolers. Along June 2016 on to thrive. Among all these genres were older children. In Germany, Unser Sandmännchen stories and heroes. with these renewed tales, some popular, 72% popular programs as well as new launches. and Die Sendung mit der Maus still gathered In Italy, in the Russian series Mashiny Ska- more recent TV heroes were also restyled While children’s tastes in genres did not an impressive average number of viewers. zi, Masha from Masha I Medved told the tales into brand-new series. tors to make fun of their enemies and play change much, they have shown interest In Italy, the American animated sitcoms Fu- Animation of Little Red Riding Hood, and Ali Kids have watched a redesigned version games on their tablets. in new shows. 22% of the shows featured turama and The Simpsons ranked 1st and 2nd Baba in her own entertaining way. This spin- the 47 year-old character Scooby Doo in among the best performing series in both in children. has not only been a success on Rai Gulp this off was well introduced to viewers: launched Be Cool, Scooby-Doo! The new series gath- Tech-savvy heroes for children and preschoolers were launched this semester (#1 on the channel), it also appears as a national exclusive on Rai Yoyo in May ered an average of 168,000 children 4-14 tech-savvy kids year. In Spain, channels Musical series: a thriving among the children’s top 20 shows in Spain. 2016, it was the 4th most watched series by between January and June 2016. Be Cool, Technology —through the use of smart- were particularly suc- live-action genre Among Italian live-action series, a brand Italian preschoolers and gathered 78,100 Scooby-Doo! was launched in October 2015 phones, tablets and other screens— are more cessful in the renew- Talented kids were once again in the spot- Maggie & Bianca Fashion Friends launched children 4-7. This success is to be correlated on France 3, a channel on which French kids and more important in kids’ lives. High ing in the program- light as the stars of live-action series to which in late August 2016 in the country. Revolving with the popularity of Masha I Medved in this have been following the dogs’ adventures in tech was indeed another widely appreciated ming. Among them, viewers may identify with. Among the best around teenagers’ creativity, music and fash- country. Indeed, the original series has been various productions for years. theme. In Get Ace, the main character gets some of the performing programs in children were two ion in Milan, the show shares with Alex & Co one of Rai Yoyo’s most broadcasted show, In Spain, kids also discovered a new ver- special braces that introduce him to the spies notable Disney productions: Soy Luna and the focus on talented youngsters. one of the leaders on the preschooler market, sion of The Powerpuff Girls. The series was of high technology and to his teammate, a Alex & Co. Both series feature music fan Young boys may identify better with male and has regularly ranked among the most per- well welcomed, as it was watched by an aver- computer hologram. Children have recog- teenagers as their main characters. characters on screen. Indeed, musical series forming shows in Italy. A year after Disney’s age of 108,200 children 4-12 on Boing, rank- nized themselves in other new series featur- Soy Luna is a Latin American musical are particularly appreciated by girls. The TV movie Descendants featuring the family ing 14th among the top 20 shows. 18 years ing the extensive use of electronic devices. In telenovela, an emblematic genre that, after proportion of boys was however slightly of its iconic characters, children met Cinder- after their first appearance on TV, the three Noddy Toyland Detective, Noddy —another the popular series Violetta or Chica Vampiro, more important for shows where males were ella’s granddaughter and other fairy tales’ heroines now completely fit into children’s franchise hero back on TV in a new show!— once again showed how powerful it was in among the main protagonists. While they characters’ relatives in . This contemporary environment. In this 2016 re- solves mysteries using many tools, including . In Soy Luna, the main protagonist Italian animated series produced by Rain- boot, they receive alerts on their smartphones a tablet. moves from to Buenos Aires (Argen- bow Studios and Rai ranked 14th in its home whenever their town needs to be saved from Sources: EurodataTV Worldwide / BARB-Kantar Media / Médiamé- tina), where she discovers her talent for sing- country in preschoolers. evil monsters. They even use meme genera- trie / Auditel – Nielsen Television Audience Measurement / AGF in ing and roller skating. The series was an im- Zusammenarbeit mit GfK / Kantar Media. mediate success in Spain: aired on the Disney Audience profile of musical live-action series (January-June, 2016) Channel since April 2016, 145,700 children Don’t miss us on October 15th, as Eu- DISNEY CHANNEL SPAIN RAI GULP ITALY rodata TV will be presenting the Top 4-12 followed Luna’s adventures. Children 4-14 Children 4-12 TV Trends in children’s programming is not the only region where during our conference “What Kids The first episode of this Alex & Co 27% 73% 25% 75% popular live-action series come from. In the love: A superfast binge session” at Italian animated series pro- MIP Junior”. For more information duced by Rainbow Studios Italian show Alex & Co, the protagonists Soy Luna 17% 83% 19% 81% about this conference or our kids and Rai, Regal Academy, th play music behind their parents and their TV report do not hesitate to contact: ranked 14 in preschoolers 20 40 60 80 100 20 40 60 80 100 reaching on Rai YoYo 55,400 high school’s staff backs. Launched in Italy In Germany, Die Sendung mit der Maus still gathered an Francois Lhomme – LatAm Sales Di- children on 4-7 (9.4%) impressive average number of viewers on ARD Girls Boys rector ([email protected]). in 2015, the series travelled successfully. It

18 PRENSARIO INTERNATIONAL PRENSARIO INTERNATIONAL 19 //// exhibitors

Booth #P-1.C1 Booth: # R7.D32

Smilehood Media, Hasbro, world-class strong 360° products brands

Smilehood Media (Argentina), distribu- Hasbro Studios (USA), the produc- tion and production company led by Silvana tion division of Hasbro Inc., introduces D’Angelo, director, promotes at MIPCOM a slate at MIPCOM its catalogue of animation se- of fiction and entertainment programs, but is also ries for kids based on some of the Hasbro’s putting special emphasis on its kids programming world-class brand, highlighting Trans- Gustavo Gómez, sales director, Latin America, Hasbro Studios offer, which includes the show Panam and Cir- formers Robots in Disguise (71x22’), an Silvana D’Angelo, director cus (26x’30) and the educational and entertain- animation series targeted to 6 to 10 years ing pre-school series Plim Plim, a Hero of the old boys that follows the story of Trans- Heart (60x’7, 13x’3 & 20x’22). formers years after the defenders of the Panam and Circus is one of the most popu- Earth leave the planets and Bumblebee lar Argentinean kids show, which over 15 years must assemble a rogue team of young since its debut. Hosted by popular star Laura Autobots. Franco, the episodes are plenty of music, vid- Also based on Transformers’ brand, My Little Pony Equestria Girls eo clips, dance and circuses performers. Transformers Rescue Bots (104x22’) Plim Plim, a Hero of the Heart On the fiction side, Hosts (13x’48) is cen- narrates the adventures of four young Transformers and their human tered in a devoted event host, owner of a small counterparts, tasked to study the ways of humanity and protect man- entertainment company, who when his new bigger competitor comes kind on the island of Griffin Rock. While Blazing Team (52x22’) is a into the market and begins to take most of his clients is forced to keep his new boys comedy action series where a group of heroic teens is as- and his staff’s work by all means. sembled to harness the awesome mystical power of Yo Kwon Do. From Loli Miraglia’s SDO Entertainment is Alchemy for Ana Targeted to girls between 6 and 11 years, Hasbro launches Lit- (30x’26), the story of a woman who lives in harmony but, her best friend tlest Pet Shop (104x22’), an animated comedy-adventure that centers dies, so she has to take care of her two children. Ultimatum (13x’26) is around the life of a fun-loving tween girl, Blyth and the fantasy adven- a dramedy format where a couple with a 15-year-old withered marriage tures of the pets that she cares for. decide to let their children ten days at their grandparents’ while they left Lastly, the company keeps pushing My Little Pony, one of its most alone to find again their lost love or to go their separate ways for good. famous girls franchise, with two new series: Equestria Girls (4x72’), Regarding formats Smilehood highlights the game show Cooking at oriented to 6 to 12 years girls, narrates the persecution of Twilight the Supermarket, which offers the singularity of being settled within a Sparkle to the thief of the crown of the Crystal Empire that ends into an supermarket as a distinctive feature, and Dilemma (Sinapsis Produc- alternate world turning she into a human teenage girl, and Friendship cion) in which players will win money by showing how much they know is Magic (169x22’), that follows Twilight Sparkle who through funny, about the famous guest interviewed. Lastly, the sitcom According to Roxi offbeat experiences and exciting, enchanting adventures, learns about (27x’24 & 8x’10). the most powerful magic of all, the magic of friendship.

GFX: edutainment & 360° Booth #P-1.D80 GFX () board game, played in different theaters in Ko- and financed by has been creating and rea. The series received awards from the Prime educaster EBS. producing TV programs Minister, KOFAC, KOCCA, etc.’, explains It was already for children based on edu- Tony Hong, CEO & creative director. sold to Cartoon cational purposes. With The series is a mixture between illusionism Network, TV Mind Blowing Breakthroughs is a good example of 360° development: an edutainment research and scientific demonstration, where everything Chosun (Ko- TV broadcast on EBS, board game, Tony Hong, CEO & lab where it develops is possible. ‘Since 2014, it was distributed to rea) and VTV7 interactive media exhibitions (thea- ter and science and music shows) Creative Director new media contents, it over 20 channels such as Amazon, Curiosity (Vietnam). ‘We is expanding to other business areas to produce Stream, Hoopla, TVBrazil, Novasur, Teleca- also have Let’s Play With Boomchiki related products, such as board games, books, ribe, ACERP, Da Vinci Media, among others. Boom, a 3D animation sold to KBS, Kids1TV, musicals and interactive media exhibitions. It was quite beneficial to find potential market SK Btv, KT, Asiana Airline, Chil- With Astro Lab Motion (Argentina), the for both. New season will come to audience in dren’s Channel, Broadcast Thai, Celestial company has co-produced two seasons of Mind Spring 2017. 1 & 2 is a perfect educational series Movie Channel’, say Hong, and he concludes: Blowing Breakthroughs for EBS. ‘Based on the for 7 to 12 year old kids’, adds Hong. ‘With all our properties we are targeting Europe series, we also have produced a family musi- GFX is also producing silhouette anima- and China for next year and wish to establish our cal and a science experience performance with tion FrienZoo (78x’11), supported by SBA content as an educational brand’.

20 PRENSARIO INTERNATIONAL //// exhibitors

Booth #R8. A4 Booth: # R7.N7

Star Media’s VIMN, for all Mad Animals audiences

Founded ten years ago by Vlad Ryash- VIMN (USA) is powering into MIP- in, Star Media Group () produces COM 2016 with a unique portfolio of School of Rock, remake of Jack and distributes theatrical movies, TV-se- high quality, captivating titles spanning Black’s movie ries and docudramas of the high quality. the entire Viacom brand pack (MTV, Since 2013 the company produces TV Nickelodeon, , Spike, content and feature films for the major Channel 5) and appealing to audiences Bill Peck and Vlad Ryashin, Star Media Russian and Ukrainian broadcasters, but of all ages. today Star Media produces content not From Nickelodeon’s kids and fam- only for it’s local market but also projects for ily portfolio, the company launches its worldwide distribution in English language. brand new animation series The Loud Heading the slate for this season is the new House, centered in the misadventures animated movie Hood’s Mad Animals (75’), set of a only brother in the house with five Roast of Rob Lowe in a Kingdom lying amid dried up rivers and older sisters and five younger sisters, torrid forests, where birds do not sing, goats and the live action series School of Rock, based on the hit movie Hood’s Mad Animals, new give no milk and people live in constant fear starred by Jack Black. animated film and misery. For fans of comedy, the company introduces three brand new series Other new titles are the 12 episode historical drama Mata Hari, cen- including the popular show Roast of... this time, starred by Rob Lowe tered in a penniless woman out on the streets after her husband leaves her (The Outsiders, Oxford Blues); The Goddamn Comedy Jam, hosted by and gains custody of her only daughter; the melodrama Oriental Sweets, Josh Meyers, and where in each episode, comedian tell a story about where, after ten years of marriage, a woman’s family life has fallen far a song that’s important to them, then get to live out their rock star fan- short of the expectations that she had on her wedding day. tasy by performing that song with the help of a live band and a few Maestro is an adventure drama set in the year 1986, Ancestral Land special guests. Also from the Comedy Central’s slate is South Park, (16 eps.), an epic family saga set in the Russian Urals before, during and in its 20th anniversary, more lacking in manners, obscene and ironic after the WWII, and Under Correction (12 eps.), an adventure drama that than ever. unfolds in 1946, the first year after WWII. Lastly, Viacom highlights at MIPCOM two new TV formats. The Lastly are the drama / sci-fi series Detective Anna, where a nineteen- first one is MTV’s Stranded with a Million Bucks, where ten cast year-old girl, living at the end of the nineteenth century in the town of Za- members are stranded on an island with nothing but the clothes on their tonsk, unexpectedly discovers that she possesses supernatural powers; Life back and a million dollars in cash. While the other hot title is That Awk- After Life (16 eps.), which follows two lifelong childhood friends who own ward Game Show, Spike’s very first game show where parents and a successful business together, and Sorge (12 eps.), about a Soviet secret their adult children compete to win a large cash prize while learning agent in Japan which works in Tokyo disguised as a German journalist. some of the most ridiculously shocking truths about their next of kin.

Booth #R7.J11 Animation from Spain renews expectations Animation from Spain promotes at 2016 Animation from Spain guide, the buyers elephant; and MIPJunior a series of visibility actions and can discover Spanish content and companies TV3 with Din- product promotion at the screening zone at at a glance. It offers a picture of the animation amiks (70x25’), the Hotel Martinez in order to reach interna- industry and highlights its values and its tal- a fast paced Piny, Institute of New York, tional buyers and push the Spanish producers’ ent, introducing companies of various sizes, program about Anima Kitchent catalogues. The objective is to maximize the reliable partners for the coproduction, studios science. key programs in every space, and strength- working with some of the biggest names in Other companies are Motion Pictures, ening the brand global broadcasting, producers and distribu- with (52x11’); Planeta Ju- “Animation tors. Under the Spanish umbrella, sponsored nior, with Mutant Bustes (52x11’); Baleuko, from Spain” as by España Exportacion e Inversiones with Farm Friends (26x11’), and Fuillerat a common place (ICEX), are Anima Kitchent highlighting Partners, with Glob! (52x7’). Lastly, Blue for all Spanish Piny, Institute of New York (52x11’), a trans- Dream Studios with Hero Dad (52x5’), companies of media series that mix fashion, life style and about a dad with his 2 year old daughters, the sector. animation; Arait Multimedia, which brings and Peekaboo Animation, with Elvis Ri- Dinamiks, science series produced by TV3 At Who is who Me and Snowy (52x13’), about a little white boldi (52x11’).

22 PRENSARIO INTERNATIONAL //// exhibitors

Booth # P1.M2 Booth # R7.K28

Mondo TV: worldwide Mondo TV Iberoamérica: and 360° expansion Heidi, Bienvenida a Casa

Mondo TV S.p.A. (Itaky) launches the second Con Heidi, Bienvenida a Casa, Mondo TV Ibe- season of Sissi the Young Empress (26x’30), which roamérica, subsidiaria de Mondo TV S.p.A lide- will be ready in Spring 2017. Season 1, inspired rada por María Bonaria Fois, gerente general, se by the adventures of the free-spirited empress who consolida como player estratégico: por un lado, le resists etiquette to follow her heart, was sold to 30 aporta al catálogo global de la compañía su prime- countries worldwide. ra serie de coproducción live action; y por otro, se Other highlights are its first co-produced live ac- convierte en una atractiva opción para desarrollar tion teen series Heidi, Bienvenida a Casa (60x’45), alianzas internacionales. María Bonaria Fois, gerente general Matteo Corradi, CEO and the 3D CGI animated series of 52x’11 Yoohoo La serie (60x’45) es una coproduc- & Friends, Bug Rangers, Cuby Zoo, ción con Alianzas Producciones, Nori, The Treasure Island (26x’26) a partir de una idea original de la and Invention Story (104x’11); the reconocida autora argentina Marce- 2D 52x’11 series Adventures in Duck- la Citterio (Yo Soy Franky, Chica Port, Partidei, Drakers and Secret Vampiro, Patito Feo). Inspirada en Wings (26x’11). la novela de 1880, es una adaptación ‘Based on an original idea from original y moderna de la famosa his- legendary Argentinian writer Marce- toria. Heidi Bienvenida a Casa se estrena en Sissi the Young Empress la Citterio (Patito Feo), it is co-pro- Se estrenará en enero 2017 en ca- Latinoamérica en enero 2017 duced by Mondo TV Iberoamerica ble panregional de América Latina, and Alianzas Producciones. It will launch in January 2017’, says Matteo y luego a escala mundial. ‘Es nuestro producto estrella para MIPJunior. Corradi, CEO. ‘We will be distributing exclusively a new property from Un proyecto muy especial para el cual estamos invirtiendo mucho. Tene- a South Korean group in Iberia, MENA and . Beside selling our pro- mos derechos para todo el mundo, excepto Argentina, Chile, y ductions, we aim to distribute third party contents and that’s why we are . Heidi tiene el potencial para ser una marca global: óptima narra- expanding globally’. ción y desenlace original, personajes interesantes y un mix de comedia, ‘We are structuring our CP division and we foresee a fast development música y aventura’, dice Bonaria Fois. on this front. We want to expand worldwide and in 360°. A big part of 8-16 La compañía trabaja además en la serie Candela, una chica real, escrita years old girls are today only searching for music, fashion and trendy live por Patricia Maldonado, y en la que La Usina de Migré y Cine Cinco, shows, so we will dedicate within the next three years big budgets to pro- de Arnaldo Limansky, son socios en la búsqueda de financiación. Y sigue duce this kind of shows’. distribuyendo series animadas como YooHoo & Friends, Cuby Zoo, Sissi He continues: ‘We have deals with almost every of the major OTT digital La Joven Emperatriz, Treasure Island, Adventures in Duckport, Eddie is players in the world. The evolution in this field is so important. We have a Yeti, Invention Story, etc. ‘Con la explosión de plataformas, hay mucho co-producted with Toon Goggles (USA) the series Eddie is a Yeti (52x’3), más contenido y la competencia es alta: hay que saberse mover en el nuevo which is a perfect non-dialogue comedy format ideal for a quick watching entorno y aportar ideas originales para diferenciarse’, completa. on your mobile device. It has a strong potential for web-episodes on any Finalmente, la compañía lanzó Mondo TV Producciones Canarias OTT’. que, desde Tenerife, producirá contenido animado. Tiene cuatro ilustra- ‘The next steps are to reinforce our presence in the existing territories dores y espera convertirse en el hub de pre-producción de la mayoría de and to position ourselves among the top quality producers of the world’, las series de Mondo TV S.p.A, además de crear un estudio 3D y producir concludes Corradi. series de ficción.

Booth # P-1.C1 Booth # P-1.A75 Panam y Circo Hari: Grizzy And The Lemmings Laura Panam Franco está celebrando 15 años de carrera, en Hari International (France) announces the MIPJunior World Pre- los que ha creado y desarrollado varias producciones infantiles en miere TV Screening of Grizzy and The lemmings to take place on October Argentina, incluyendo programas de TV, obras de teatro y CDs. 16 at 5.30pm at the Martinez Hotel. Produced by its mother company En mayo pasado anunció un acuedo de distribución con Smile- Studio Hari, it is scheduled to debut in fall 2016 worldwide on Boomer- hood Media por Panam y Circo, que busca conquistar mercados ang, and then on France Télévisions. Adeline Tormo, Head of Sales: internacionales. El acuerdo con la distribuidora, liderada por Sil- ‘Our aim is to bring together the largest number of national terrestrial vana D’Angelo, se concretó para los LA Screenings de este año y partners to establish the brand. It is essential to differentiate us from the continúa en MIPJunior/MIPCOM. competition in our first participation in a major tradeshow’.

24 PRENSARIO INTERNATIONAL //// exhibitors

Booth #R7.A11 Booth #R7.K16

DHX Media: 10 years of , animación continuous expansion inteligente

Thanks to recognized globally brands such Xilam Animation (Francia) es uno de los es- as Teletubbies, Caillou or Inspector Gadget, tudios más reconocidos en animacion de Euro- and with 10 years since its launch, DHX Media pa, creado por Marc du Pontavice. Se destaca (), has become a key player in the distri- por tener varias series cómicas para niños sin bution of entertainment content for families and diálogos, como cuatro temporadas de Oggy y las children. Cucarachas (270x’7 o 91 medias horas) de gran ‘We have evolved hugely in the past decade, éxito mundial. En total hay 18 series, con 1.500 partly through acquisition, but the company has episodios, y 3 largometrajes. Steven DeNure, president maintained its core focus throughout this time, Leyla Formoso ha sido nombrada VP de Leyla Formoso, al frente para and COO creating engaging, original content for kids and distribución para Iberia, el US Hispanic y América Latina families across the world. Our focus has led us América Latina. Tiene gran trayectoria en es- to a point where we now have a broad footprint tas regiones. Señala: ‘Pese a lo grande que es in family entertainment with a number of core Xilam en el mundo, en América Latina está business units - and the largest independently casi todo por hacer. Varios de los productos owned library of kids content in the world’, llegaban a la región a través de Imira (Es- explains Steven DeNure, president and COO. paña), pero ahora vamos directo y queremos ‘Our current divisions are the best repre- establecer un mercado, que se reconozcan el Oggy y las Cucarachas Teletubbies sentation of how we have grown and diversi- nombre y la identidad de la marca’. fied: DHX Studios and DHX Distribution represent the two founding Entre 2016 y 2017, hay seis series nuevas tenants of our business: original production and international sales and con 200 medias horas. Entre ellas están Paprika, pre school también sin acquisitions; DHX Brands was created to expand our licensing and mer- diálogo, y Zig Sharko, cuya primera temporada está en Disney Latin chandising business across key DHX properties; and the creation of DHX America. De Oggy, la primera series está en Discovery, y se ofrecen la TV (Family Channel, Family Jr., and Telemagino) sprung 2,3 y 4, aunque pronto llegan las 5, 6 y 7. from our acquisition of four major Canadian kids’ channels’. ‘With a di- ‘Oggy tiene 20 canales con 1 millón de abonados en YouTube, y 2,3 verse library, we are ideally positioned as a go-to supplier for established millones en Facebook. Se está por lanzar una aplicación móvil. Es un linear and emerging AVOD and SVOD channels. China represents a sig- éxito mayúsculo, totalmente actual. Zarko tiene 200.000 abonados en nificant opportunity, too, and there our brands have performed particularly YouTube. Queremos imponer ambas series en todas las plataformas, in- well; we currently have 3,000 half hours of Mandarin-dubbed program- cluyendo TV abierta y VOD’. ‘Lo bueno de Xilam es que es universal, ming. We’re looking at building on all these foundations with further or- aplica muy bien en todos los territorios. Series sin diálogos no las hace ganic growth as well as forging more strategic partnerships in the vein of cualquiera, hay que contar con ingenio. Brindamos productos frescos, our recent co-production and distribution deals with the likes of Mattel divertidos y formativos a la vez. Personalmente busco sumar atención and DreamWorks Animation’, completes DeNure. detallada y ponerme siempre del lado de los canales’.

Booth P0.A 2 Turner reboots Powerpuff Girls and Ben 10 With more than 45 years since it first took on the broadcasting industry, some of the new series that have succeeded in giving an Turner Broadcasting System arrives to Cannes with a portfolio of over ‘irreverent’ identity to children’s channel. Among those 100 recognizable brands and compelling content in more than 200 coun- titles are the six seasons of Adventure Time (202x11’), tries, including a blend of entertainment, news, animation, young adult one of the most successful series in terms of L&M since and sports media and multiplatform brand extensions. its launch in 2013; four seasons of The Amazing World From the slate of kids’ content, the company highlights two reboots of of Gumball (136x11’), centered in a twelve-year-old cat; some of its most successful series. The first one is Pow- We Bare Bears (25x11’), about three bear siblings, Clar- Angel Zambrano, erpuff Girls, the animated series centered in three girls ence (52x11’), a show that celebrates the best of child- SVP, Content born in a lab with superpowers, and the second one hood, and six seasons of (185x11’), a show that follows two is Ben 10, based on the franchise about grounds keepers. Other highlights are Uncle Grandpa (52x11’), Steven the alien-powered kid hero. Powerpuff Universe (80x11’) and Chowder (95x11’). Girls’ first season is already available Lastly, Turner presents some classic series such as Courage, The –with two more confirmed-, while Ben Cowardly Dog (104x11’), about an easily frightened dog who mast de- Powerpuff Girls, reboot of the classic series 10 is expected to be launched in 2017. fend an old retired couple from paranormal elements; Dexter’s laboratory produced by Nick Jennings and Bob Boyle In addition, the company keeps pushing (202x7’), Cow and Chicken (87x7’), and Johnny (178x7’). 26 PRENSARIO INTERNATIONAL //// exhibitors

Booth # R7.E45 Booth #R7.F25

The Jim Henson Imira: 300 new Company: ‘Success is half hours all about great content’ Imira Entertainment (Spain), a Toonz Media Company (India), (USA) is going is going through a very interesting through great times across its different areas: it moment. On one side, it signed has begun to produce four new series in 2016 several deals in Latin America, and, in terms of distribution, it experienced re- Europe, Nordic and , cord distribution sales in the first half of the year. and on the other it has recently DinoCore ‘Two of our series have been licensed to Net- added 10 new series, 300 half flix: Word Party, for young preschoolers pro- hours in total, which are being launched at duced with Henson Digital Puppetry Studio; MIPJunior/MIPCOM Richard Goldsmith, EVP, and Julie’s Greenroom, starring the award-win- It sold eight titles, including , Global Distribution ning actress Julie Andrews, which whose second season is in production, and features an all-new puppet cast of Jamillah & Aladdin, a modern version of 1001 kids experiencing the performing Nights, to blim/Televisa (Mexico). The for- arts’, explains Richard Goldsmith, mer live action series was sold to Clan TVE EVP, Global Distribution. (Spain), Al Jazeera Media Network, SVT Sergi Reitg, CEO was sold () and NRK (). It also rubricat- to PBS Kids (USA) and it uses a ed a distribution deal for Alisa Knows what to do! in UK and combination of humor, Motown- with Azoomee. themed music and great stories to Sergi Reitg, CEO: ‘We aim to incorporate only premium content Splash & Bubbles inspire 4- to 7-year-old viewers to and global or pan-regional rights. That is, maximum quality and po- explore marine-life and care for the ocean. The technology-themed tential for exploitation rights to supply the growing complexity of Dot., based on the book of the same name by digital lifestyle expert todays market, both in digital and linear’. and author Randi Zuckerberg, was sold to CBC (Canada) and NBCU- Among its new titles, which in most of the cases Imira represents niversal’s Sprout. globally, are the preschool series Hogie El Trotamundos (52x’11); ‘We increased the number of productions and we are looking to de- the 6-9 years old comedy DinoCore (39x’15), produced by Tuba velop content for older kids and tweens. A specific focus for our distri- (Larva); and Badanamu (52x’8 and 100x’2). Cantajuego (21x’13 & bution group is to have robust businesses in developing markets like 100x’3) mixes education & music; Vroomiz (52x’13) and MiniForce China and India’, emphasizes Goldsmith. (52x’13), from Samg (Korea), and some titles from Zodiak Kids Regarding to the kids market, he explains: ‘Both the competition for the Hispanic market: Zack & Quack, Tickety Tock, Mister Maker, and the opportunity in the kids TV market has never been greater. That Waybuloo and Little Princess. said, success is all about great content and we have demonstrated that ‘Today, distribution has to be more efficient taking advantage of we deliver stands out programming and solid production values, the each of the multiple windows, being very agile in identifying and engagement of our characters, and the hard work that has gone into meeting the needs of customers and anticipating market needs in maintaining our brand for over 60 years’. terms of formats and type of content’, completes Reitg.

Booth # P-1.A0 Media I.M.: adventure & Emilie Pasquet edutainment joins Bejuba!

Media I.M. (UK), led by Maria Ufland and Irina Nazaren- Bejuba! Entertainment (Canada) has tapped ko, launches at MIPJunior the non-dialogue series Sunny Bunnies industry veteran Emilie Pasquet as the new di- (52x3.30’), Charlotte and Frogson (26x7’) that follows an 8 year rector of sales for the kids’ distribution and ex- old detective and Rosa & Dara and Their Great Adventures (26’ & ecutive production company. Based in France, 26x11’), a fantasy series designed to entertain kids and, in a playful, her appointment marks Bejuba!’s expansion into to offer explanations about the world. Lastly are Flying Animals Europe. Pasquet comes from Spanish Emilie Pasquet, (26x6.30’), with a second season in production, and the sci-fi series BRB Internacional, and previously she worked director of sales Robodz (26x11’). Seven episodes have been already produced and for Mondo TV Iberoamerica with focus in Latin finalization date is estimated in mid 2018. America.

28 PRENSARIO INTERNATIONAL