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Essential Journalism and Media Writing Казанский (Приволжский) федеральный университет Институт языка Кафедра английского языка Essential Journalism and Media Writing Учебное пособие для студентов, обучающихся по специальности «Журналистика» - 031300.62; 031300.68 Казанский (Приволжский) федеральный университет 2012 1 Печатается по решению Редакционно-издательского совета ФГАОУВПО «Казанский (Приволжский) федеральный университет» Заседания Учёного совета Института Языка КФУ Протокол № от 24 октября 2012 г. заседания кафедры английского языка Протокол № от 17 октября 2012 г. Составители: А.А. Благовещенская, А.А. Гильманова, С.Е. Никитина, Г.И. Сосновская Научный редактор Рецензенты: Essential English and Media Writing: Учебное пособие для студентов, обучающихся по специальности «Журналистика»/ А.А. Благовещенская, А.А. Гильманова, С.Е. Никитина, Г.И. Сосновская – Казань: Казанский (Приволжский) федеральный университет, 2012. – 24. Данное пособие предназначено для студентов, обучающихся по специальности «Журналистика», и содержит материалы по специальности, дополняющие основной курс английского языка. Пособие также адресовано всем тем, кто интересуется проблемами современной журналистики. © Казанский (Приволжский) федеральный университет, 2012 2 Предисловие В современных условиях английский язык стал официальным международным языком науки и бизнеса и является частью объективной реальности, поэтому одной из важнейших характеристик современного учѐного, специалиста и практика- профессионала является умение работать с оригинальными источниками на английском языке, читать и переводить оригинальные тексты, а также владеть лексикой в рамках своей специальности и применять полученные теоретические знания в практических ситуациях, например, когда необходимо взять интервью или написать статью, отзыв или рецензию. Учебное пособие «Essential Journalism and Media Writing» предназначено для обучения будущих журналистов работе со специальными оригинальными текстами, расширения их лексического запаса и применения изученных медийных техник и освоенного вокабулярия в практических ситуациях. В пособии представлены тексты для развития различных навыков коммуникативного чтения и перевода со словарѐм, сопровождаемые до- и послетекстовыми заданиями. Лексические упражнения позволяют проработать необходимую лексику и расширить словарный запас обучаемых. Поставленные перед составителями пособия задачи достигаются за счѐт структуры пособия. Пособие состоит из 11 уроков, каждый из которых, в свою очередь, делится на три раздела: раздел 1 – General reading (общее чтение), в котором отрабатываются навыки изучающего чтения и который помимо текста включает в себя упражнения на отработку произношения, словообразование, лексику, развитие навыков языковой догадки, реферирования в зависимости от специфики текста. Второй раздел – «Vocabulary practice» (отработка профессиональной лексики), в котором на базе аутентичного материала и образцов реального речеупотребления проводится поэтапная отработка ключевой лексики, включающая в себя объяснение значений слов, формирование и закрепление навыков эффективного овладения языком средств массовой информации в виде выполнения специальных упражнений. Воспроизведение полученных в процессе освоения разделов 1 и 2 навыков осуществляется в разделе 3 - «News writing and reporting practice» (Практика написания новостей и репортажей), где на базе аутентичного материала и теоретических аспектов выполняются практические задания по написанию сюжетов, статей, репортажей с проведением контроля и анализа выполненных заданий. Материал, послуживший основой составления данного пособия, взят из письменных источников, например из книги Кэрол Рич «Writing and reporting news: a coaching method», Билла Мэскалла «Key words in the media», работы Джозефа Доминика ―The dynamics of mass communication» и других изданий, а также из электронных ресурсов для журналистов. В конце пособия представлен словарь ключевых слов, которыми должны владеть студенты специальности «журналистика» после освоения материала данного пособия, а также ключи (ответы) к упражнениям разделов пособия. Пособие предназначено для студентов продвинутого этапа обучения, однако может представлять интерес для всех тех, кто интересуется средствами массовой 3 информации. Данное пособие может использоваться как на практических занятиях, так и в самостоятельном обучении. 4 Contents Предисловие………………………………………………………………………………..3 Lesson1. Part1. General reading……………………………………………………………8 Text A. Forms of communication. …………………………………………………..8 Text B. Nature of the mass communicator. …………………………………………..13 Lesson 1. Part 2. Vocabulary practice. ………………………………………………………15 The Media. Types of media. ………………………………………………………………..15 Lesson 1. Part 3. News writing and reporting practice. Changing concepts of news. .........18 Lesson 2. Part 1.General reading…………………………………………………………..21 Text A. Functions of mass communication for society………………………………..21 Text B. How people use the mass media. …………………………………………….28 Lesson 2. Part 2. Vocabulary practice. Programmes and people. ……………………………32 Lesson 2. Part 3. News writing and reporting practice. The basic news story. ………………35 Lesson 3. Part 1.General reading. …………………………………………………………...41 Text A. History of print media. ……………………………………………………….41 Text B. Newspapers become big business. …………………………………………….47 Lesson 3. Part 2. Vocabulary practice. News programmes. ………………………………….50 Lesson 3. Part 3. News writing and reporting practice. Quotes and attribution. …………….52 Lesson 4. Part 1.General reading. …………………………………………………………..58 Text A. Newspaper industry. ……………………………………………………………58 Text B. Economics in the newspaper industry. …………………………………………65 Lesson 4. Part 2. Vocabulary practice. The Press. …………………………………………….67 Lesson 4. Part 3. News writing and reporting practice. Sources of information. …………….69 Lesson 5. Part 1.General reading. …………………………………………………………..76 Text A. Magazine industry. ……………………………………………………………76 Text B. Function categories in the Magazine Industry. …………………………………81 Lesson 5. Part 2. Vocabulary practice. Ladies and gentlemen of the press. …………………..83 Lesson 5. Part 3. News writing and reporting practice. Interviewing techniques. ……………86 5 Lesson 6. Part 1.General reading. …………………………………………………………..91 Text A. Book Industry. …………………………………………………………………91 Text B. Organization of the book industry. ……………………………………………..97 Lesson 6. Part 2. Vocabulary practice. Business: shares and the stock market. ………………99 Lesson 6. Part 3. News writing and reporting practice. The writing process. ……………….102 Lesson 7. Part 1.General reading. ………………………………………………………….108 Text A. Organization of the traditional television industry. ………………………….108 Text B. A short history of public broadcasting. ……………………………………….112 Lesson 7. Part 2. Vocabulary practice. Bull markets and bear markets. ……………………..115 Lesson 7. Part 3. News writing and reporting practice. Body building. ……………………..118 Lesson 8. Part 1.General reading. ………………………………………………………….123 Text A. Deciding what is news. ……………………………………………………….123 Text B. Soft news. …………………………………………………………………….127 Text C. Investigative reports. …………………………………………………………128 Lesson 8. Part 2. Vocabulary practice. Boom, recession and depression. ………………….130 Lesson 8. Part 3. News writing and reporting practice. Story structures. ……………………135 Lesson 9. Part 1.General reading. ………………………………………………………….142 Text A. Defining public relations. …………………………………………………………...142 Text B. Short history of public relations. …………………………………………………….146 Lesson 9. Part 2. Vocabulary practice. Ways of working. …………………………………..149 Lesson 9. Part 3. News writing and reporting practice. Broadcast writing. …………………155 Lesson 10. Part 1.General reading. ………………………………………………………...159 Text A. Defining advertising. …………………………………………………………159 Text B. Capsule history of advertising. ……………………………………………….164 Lesson 10. Part 2. Vocabulary practice. Entertainment. …………………………………….167 Lesson 10. Part 3. News writing and reporting practice. Media ethics. …………………….177 Lesson 11. Part 1.General reading. ………………………………………………………..184 Text A. Mass media audience: stages of audience evolution. ………………………..184 Text B. The radio and sound-recording audiences. ……………………………………188 6 Lesson 11. Part 2. Vocabulary practice. Megastars and starlets. ……………………………190 Lesson 11. Part 3. News writing and reporting practice. Computer-assisted journalism. …202 Key words in the media...……………………………………………………………………206 Answer key.………………………………………………………………………………….210 Bibliography………………………………………………………………………………….228 Web sites……………………………………………………………………………………..229 7 Lesson 1 Part 1. General Reading. Text A Forms of Communication Answer the following questions: What form of communications do you know? Can you give examples of international communication? What is mass communication like? Guess the meaning of the following words c c ə c ə c æ c ə Study the following words and expressions: key elements ключевые факторы указывать выделять отмечать ŋ время и место действия c ə разговаривать беседовать c постоянство сообщения y æ сообщать подробности æ передавать ə обеспечивать гарантировать c æ воздействие последствия y ə система информации сообщений ə ə ə разнородный неоднородный 8 scattered ['skætəd] разбросанный, находящийся на большом расстоянии составлять отбирать ə передовица y располагать компоновать y персонал доставки ə непохожий отличный c ə умственный способности c c θ æ национальное происхождение ŋ отличать различать c y ə следовательно сфера пределы дальность передач Read and translate the text using a dictionary if necessary Having looked at the key elements in the communication
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