Gold Coast Regional Snapshot Gold Coast Regional Snapshot

Year Ending March 2014 Visitors Holiday VFR Business Expenditure ($m)

Domestic Overnight 3,543,000 2,174,000 1,008,000 313,000 $3,195.3m

Annual % change1 ▼ -3.0% ▼ -3.4% ▲ 1.6% ▼ -9.0% ▲ 1.5%

Trend % change2 ▲ 0.8% ▲ 1.6% ▲ 2.5% ▼ -0.8% ▲ 5.0% International Overnight 804,000 635,000 123,000 30,000 $955.2m Annual % change ▲ 7.0% ▲ 10.4% ▼ -7.0% ▼ -3.9% ▲ 12.3% Trend % change ▲ 1.4% ▲ 2.3% ● 0.0% ▼ -6.1% ▲ 3.2% TOTAL 4,347,000 2,809,000 1,131,000 343,000 $4,150.4m Annual change ▼ -1.3% ▼ -0.6% ▲ 0.6% ▼ -8.6% ▲ 3.8%

Domestic Visitors International Visitors Average Length of Stay (ALoS) Domestic Visitors International Visitors AverageIntrastate Length of Stay (ALoS)Interstate Gold Coast Queensland Gold Coast Queensland Intrastate Interstate International 4,000 20 900 2.5 7.0 12.0

6,0003,800 GoldBrisbane Coast QueenslandQueensland 24 Brisbane Queensland Nights International 18 Qld visitors(million) 1,200 2,500 5 International 25.0

3,500 800 6.0

International NightsNights InternationalInternational Qld visitors (000) visitors Qld

Qld visitors (000) visitors Qld 10.0

Qld Qld Qld visitors (million) Qld visitors 3,700 16 (million) Qld visitors 2.0 5,0003,000 1,000700 2,000 5.04 20.0 3,600 1814 visitors 600 8.0 4,0002,500 3,500 12 800 1.5 4.0 500 1,500 3 15.0

2,000 10 (million) 6.0 3,0003,400 12 600

400 Nights Domestic 3.0

1,500 8 1,0001.0 Visitors (000) Visitors

Visitors (000) Visitors 2 10.0 Visitors Visitors (000) Visitors Visitors (000) 3,300 Gold Coast Visitors (000) Coast Visitors Gold 4.0

Gold Coast Coast Gold(000) Visitors 300 Domestic Domestic Nights 2,000 6 400 2.0 Domestic Nights 3,2001,000 6 4 200 0.5500 1,000 200 1.01 5.02.0 3,100500 2 100 0 0 3,0000 00 0 0.0 0.00 0.00.0 05 06 07 08 09 10 11 12 13 14 0506 0607 0708 0809 09 10 10 11 11 1212 13 1414 06 07 08 09 10 11 12 13 14 0506 0607 0708 0809 09 10 10 11 11 1212 1313 1414 YearYear Ending Ending March March Year Ending March Year Ending March

. DomesticFor the yearovernightendedvisitationJune 2013to, the GoldnumberCoastof . TheThenumberGoldof CoastinternationalrecordedvisitorsQueensland’sto Brisbane . The average lengthlength ofof staystay forof domestic domesticdeclined 3visitors% in theto yearBrisbaneto Marchincreased2014,2%with. Thisa grewhighestmarkedlyincreaseoverofthetotalyearinternationalended June 2013travel. in visitorsovernighttovisitorsBrisbaneto theremainedGold Coastunchangedremained wasdecreasethe resultin ofthegrowthnumberin intrastateof holidaymakersvisitation, as the year to March 2014 (up 7%), boosted by a 10% overstabletheat year4 nights. Bothinintrastatethe year toandMarchinterstate2014. theoffsettingnumberanofincreaseinterstateinvisitorsthose declinedwho were. visiting .increaseOverallingrowthholidaymakersreached. 10%, including a near lengthThis wasof staymuchremainedhigher stable,amongsthoweverinterstatethe friends and relatives (VFR). universal increase in visitors from every key numbertravellersof visitor(5.1 nights)nights grew,comparedparticularlyto . The intrastate increase was driven by strong .sourceChinesemarketvisitation. Thisincreasedgeneral increase12.9% overwasthe pastalso holidayQueenslandand VFRresidents. (2.9 nights). .growthThe Goldin holidayCoastvisitorsenjoyedfroma strongwithin thestartBrisbaneto the evidentyear, whilein everystrongtypegrowthof waspurpose,also recordedincludingfromthe calendarregion as wellyearashowever,the resourcewithregionsholidayoftravelSQC andby numberthe Unitedof holidayKingdomvisitors(16%),whichthe increasedUnited States14%. . The average lengthlength ofofstaystayforof international AustraliansCentral Queenslandincreasing. There12% inwerethe alsoJanuarygainsto dueMarchto The(11.9%proportion) and smallerofAsianinternationalcountriesholiday. visitors visitors toto Brisbanethe GoldgrewCoastslightlyincreasedto 21 nights,by 0.6 quarterintrastatecomparedbusinesswith thetravelsamefromtime theCentralyear increased to 50% of all international visitors to includingnights to holiday10.6 nights,visitorswhichwhichsuggestsincreasedthatto priorQueensland. and the Sunshine Coast. .BrisbaneSingapore. continued its recent strong growth 12those.4 nightsthat. are travelling are opting for with a 12.5% increase thanks to the continuing marginally longer trips. . FromInterstatean intrastateholiday andperspective,VFR travelQueenslandersto Brisbane impact. Chinaofcontinueddirect Scootto haveflightsthe. Inhighestadditiongrowthto this,of . Though the number of international increasedincreased,holidayhowevertravelthereto thewasGolda largeCoastdecline9% to in1.1 doubleall Brisbanedigit sourcevisitationmarkets,increasesincreasingwere recordedby 19% .businessTotal visitorsovernightgrew visitor2%, the expenditurenumber of millioninterstateandbusinessthe numbertravel,of nightsparticularlythey spentfromonNSWthe fromover India,the yearHong. DirectKong flightsand Malaysiafrom .the USA to internationalincreased 3.####8%businessto $4.2 nightsbillion ingrewthe 26year% (orto Goldand CoastVictoria,increasedwhichbyresulted23% to 5.2inmillionthe. overall Brisbane continued to improve annual visitation moreMarchthan2014,200which000representsnights) overan additionalthe year. interstate decline. .withTravela 20from% increaseNew Zealandin visitorsto theandGoldaCoast68% This$151 millionlifted thespentaveragein the lengthregion. ofThisstayresultof . Whilst holiday travel from Brisbane (up 1.3%), increasedincrease in1.1visitor% in thenightsyear. toVisitorsMarchfrom2014the, whichUK businesswas driventravellersby a 12.3%toincrease7.7 nightsin international. Singapore Melbourne. The decline(upin interstate11.3%) andbusinessthose withintravel theis partGoldof wasincreasedin contrast9% andtovisitordeclinesnightsseenimprovedacross36most%, as hadexpenditure,the oppositewhicheffecttotalledwith$955an increasemillion. inIn Coastthe normalisingregion (up of47%interstate) increasedbusinessin the yeartravelto Queenslandtheir domesticregionseconomy. This continuedgrowth wasa drivententativeby visitorsadditionofto20this,%, howeverdomesticonlyovernighta 1% increasevisitorin Marchfollowing2014the, itspikeswas acreateddeclineoverin thethenumberlast threeof bothrecoverythe holidayfrom theandGFCbusiness. Brisbanesectors,alsowhilehadthea visitorexpenditurenights. increased 1.5% to $3.2 billion, which shows that whilst less domestic visitors holidaymakersyears by naturalfromdisasterSydneyrecoverythat impactedprogramsoveralland numberwelcomeofincreasekiwis visitingin Japanesefriendsvisitation,and relativeswhich holidayresourcetravelrelatedresultsconstructionfor the GoldprojectsCoast. . This was decreasedlifted 35%. marginally. The number of Japanese .cameTheto overallthe GoldincreaseCoast, thosein visitorthat didnightsspent further compounded by a decline in domestic visitors to the Gold Coast softened, though the contributedmore. to international expenditure business travel, likely the result of a softer number of nights spent increased. growth of 6%. resources sector in Queensland.

InternationalInternational Annual % Change in Total Visitation 18.5%16.1% 20.0%15% GoldBrisbane Coast QueenslandQueensland Intrastate 15.0% 10% 41.6% Intrastate 10.0% 50.6% 5% Research Updates ToTo receive receive an an email email alert alert whenever whenever new new tourism touism 5.0% figures are released click here 0% 0.0% Interstate Interstate -5% 39.9% -5.0% 33.3%

-10% -10.0% There were 64,,096347,,000000internationalinternational and domestic overnight visitors to Brisbanethe Gold inCoastthe yearin theendedyear -15.0%-15% 0607 0708 0809 09 10 10 11 11 12 12 1313 1414 Juneended2013March, this2014was, thisa increasewas anofdecrease3% on theof year1.3% Year Ending March endedon the Juneyear ended2012. March 2013. Year Ending March

Gold Coast Regional Snapshot, Year Ending March 2014 www.teq.queensland.comwww.tq.com.au/researc Gold Coast Regional Snapshot Gold Coast Regional Snapshot

Domestic visitation Year Ending March 2014

Domestic Visitors to Gold Coast Key domestic source markets to Gold Coast

Year Year Length Year Year Year Visitors Nights All Visitors Visitors Nights % Chg % Chg of Stay # Chg % Chg % Chg Holiday 2,174,000 -3.4% 9,813,000 -3.6% 4.5 0.0 Brisbane 1,080,000 6.7% 2,953,000 26.5% VFR 1,008,000 1.6% 3,154,000 -5.5% 3.1 -0.3 Regional Qld 727,000 8.2% 2,295,000 19.7% Business 313,000 -9.0% 981,000 8.8% 3.1 0.5 Sydney 533,000 -17.7% 2,475,000 -24.6% Domestic3 3,543,000 -3.0% 14,184,000 -3.5% 4.0 0.0 Regional NSW 450,000 -6.6% 1,905,000 7.1% Intrastate Melbourne 434,000 11.3% 2,526,000 1.5% Holiday 1,136,000 8.6% 3,792,000 36.4% 3.3 0.6 Regional Vic n/p ▼ n/p ▼ VFR 548,000 16.6% 1,160,000 18.1% 2.1 0.0 Business 102,000 -30.6% 258,000 -30.8% 2.5 0.0 State Comparison - Domestic

Intrastate 1,807,000 7.4% 5,248,000 23.4% 2.9 0.4 InternationalNights InternationalNights Year Year Interstate All Visitors Visitors Nights % Chg % Chg Holiday 1,037,000 -13.9% 6,021,000 -18.6% 5.8 -0.3 Queensland 17,725,000 -1.8% 73,753,000 -2.5% VFR 460,000 -11.9% 1,995,000 -15.3% 4.3 -0.2 NSW 26,278,000 5.7% 85,425,000 1.4% Business 211,000 7.1% 724,000 36.9% 3.4 0.7 Victoria 19,069,000 6.9% 57,741,000 3.5% Interstate 1,736,000 -11.7% 8,936,000 -14.5% 5.1 -0.2 Australia 77,573,000 4.0% 287,180,000 1.2% Year Year Holiday Visitors Visitors Nights Domestic day trip visitors % Chg % Chg domestic Year Expenditure ($) Year Total Visitors Day trip visitors Queensland 7,547,000 -4.7% 34,464,000 -8.3% unchangedremained % Chg million % Chg interstate2014. Gold Coast 6,813,000 -10.0% $778.9m 9.8% NSW 10,816,000 3.8% 39,149,000 -0.7% interstatethe particularlyto Queensland 36,390,000 -6.9% $4,339.9m 1.0% Victoria 8,727,000 7.1% 28,968,000 7.0%

Australia 164,399,000 -3.6% $18,177.4m 0.4% Australia 32,993,000 2.2% 131,617,000 -1.3% international nights,6 The popularity of daytripping has softened on both a State and national level in the The number of domestic holiday nights spent in Australia thatto year to March 2014. Over the same period, domestic overnight visitation in Australia declined on average in the year to March 2014, with both for has increased, suggesting that Australians are regaining confidence in terms of Queensland and New South Wales recording fewer holiday booking overnight travel. This has impacted upon daytrip expenditure, which has nights. In contrast to this, holiday nights in Victoria increased. international expenditureof declined nationally. (orto additionalyear. resultof internationalSingapore inIn visitorin billion, visitors nightsspent expenditure

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Gold Coast Regional Snapshot, Year Ending March 2014 www.teq.queensland.comwww.tq.com.au/research Gold Coast Regional Snapshot Regional Comparison

International visitation Yearstat Ending March 2014

International Visitors to Gold Coast Top 10 international source markets

Year Year Length of Year Year Year All Visitors Visitors Nights Total Visitors Nights % Chg % Chg Stay # Chg % Chg % Chg

Holiday 635,000 10.4% 4,035,000 9.7% 6.4 0.0 1 China 191,000 12.9% 1,021,000 32.3%

VFR 123,000 -7.0% 1,884,000 5.9% 15.4 1.9 2 NZ 179,000 1.1% 1,709,000 -6.2%

Business 30,000 -3.9% 226,000 16.0% 7.6 1.3 3 UK 62,000 16.0% 748,000 17.7%

3 4 Japan 55,000 -4.2% 654,000 0.7% Total 804,000 7% 8,502,000 14% 10.6 0.6 5 Singapore 41,000 12.5% 225,000 10.5% 6 Malaysia 31,000 35.7% 175,000 -3.9%

7 USA 27,000 11.6% 299,000 24.3% Korea 22,000 -22.5% 315,000 -27.2% State Comparison - International 8 9 Hong Kong 19,000 14.1% 243,000 178.1% Year Year All Visitors Visitors Nights India 19,000 41.2% 237,000 81.0% % Chg % Chg 10 Queensland 2,048,000 0.6% 45,953,000 -0.9% NSW 6.3% 73,810,000 6.4% These are the Top 10 source markets for this period, ranked using total 3,061,000 visitor numbers. Some markets may have been added to create natural Victoria 1,997,000 10.0% 46,287,000 -0.8% groups such as 'Asia' and 'Europe' to provide a more complete picture. For technical reasons, some data may not be published, however the Australia 5,934,000 6.1% 213,646,000 0.5% markets will still appear in order. Year Annual % Holiday Visitors Visitors Nights % Chg Change Year Year 1,403,000 19,675,000 Queensland 3.2% -1.8% Holiday Visitors % Chg Nights % Chg

NSW 1,706,000 6.9% 24,160,000 12.2% 1 China 182,000 17.6% 475,000 35.7%

Victoria 1,008,000 13.5% 11,473,000 1.5% 2 NZ 109,000 3.8% 954,000 -6.1% UK 47,000 27.2% 300,000 19.1% Total 3,142,000 7.5% 70,941,000 3.7% 3 4 Japan 43,000 -5.5% 402,000 -4.1% 5 Singapore 37,000 11.2% 180,000 11.8% 3,142,359 6 Malaysia 27,000 38.7% 136,000 34.7%

7 USA 19,000 28.8% 91,000 -5.9%

8 Korea 19,000 -26.8% 196,000 -31.8%

9 India 17,000 51.5% 58,000 55.2% 10 Hong Kong 17,000 26.8% 136,000 138.8%

The Top 10 Holiday Visitor markets are similar to the Total Visitor markets above, however they are ranked using holiday visitor numbers. The same grouping and limitation of data applies.

The average length of stay of international holidaymakers in Queensland was 14.0 nights in the year to March 2014. This was comparable to South Wales (14.2 nights) and more than Victoria (11.4 nights). Whilst this was a strong result for Queensland, it represents a decline of 0.7 nights on the year prior.

Regional Snapshots for all Queensland regions are available on the TEQ Research website, www.teq.queensland.com

Overview snapshots are also available for both Domestic and International visitors.

Any questions or comments, please email [email protected]

The Gold Coast tourism region aligns with the ABS region.

Disclaimer: By using this information you acknowledge that this information is provided by Tourism and Events Queensland (TEQ) to you without any responsibility on behalf of TEQ. You agree to release and indemnify TEQ for any loss or damage that you may suffer as a result of your reliance on this information. TEQ does not represent or warrant that this information is correct,1. Annual complete change refers or to suitablethe percentage for change the between purpose the year forended which June 2010 you wish to use it. The information is provided to you on the basis that you will use your own skill and judgement and make your own enquiries to independently evaluate, assess and verify the information’s correctness, completeness and usefulness to you before you rely on the information.

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DomesticYear Ending Regional March Comparison 2014

Domestic Regional Comparison % Proportion of Travel Purpose Length of Nights Holiday VFR Business % Share of Total Visitors Visitors Year Nights Year % Chg % Chg stay change % % % Total Visitors Brisbane 5,035,000 -1.2% 15,000,000 -4.6% 3.0 -0.1 28% 44% 22% 28% Gold Coast 3,543,000 -3.0% 14,184,000 -3.5% 4.0 0.0 61% 28% 9% 20% Sunshine Coast 2,685,000 -2.0% 10,052,000 -9.1% 3.7 -0.3 57% 34% 5% 15% Fraser Coast 562,000 -1.7% 2,090,000 0.1% 3.7 0.0 49% 35% 10% 3% Southern Qld Country8 1,751,000 -2.6% 6,025,000 8.4% 3.4 0.3 29% 35% 29% 10% Southern GBR 1,585,000 -13.6% 5,896,000 -18.8% 3.7 -0.3 32% 35% 28% 9% Mackay 649,000 -16.4% 2,688,000 14.1% 4.1 1.1 21% 31% 45% 4% Whitsundays 497,000 6.2% 2,132,000 4.4% 4.3 -0.1 61% 24% 10% 3% Townsville 933,000 2.4% 3,731,000 0.1% 4.0 -0.1 35% 38% 20% 5%

Outback 350,000 n/p 1,970,000 n/p 5.6 n/p 36% 19% 38% 2%

TNQ 1,644,000 5.8% 8,677,000 13.6% 5.3 0.4 58% 24% 15% 9% Total Domestic 17,725,000 -1.8% 73,753,000 -2.5% 4.2 0.0 43% 35% 19% -

International Regional Comparison % Proportion of Travel Purpose

Annual % Annual % Length of Nights Holiday VFR Business % Share of Total Visitors Visitors Nights change change stay change % % % Total Visitors

Brisbane 964,000 -1.6% 20,410,000 0.5% 21.2 0.5 50% 30% 11% 47% Gold Coast 804,000 7.0% 8,502,000 13.5% 10.6 0.6 79% 15% 4% 39% Sunshine Coast 225,000 -2.9% 2,584,000 8.3% 11.5 1.2 77% 19% 3% 11% Fraser Coast 118,000 0.8% 580,000 0.8% 4.9 0.0 94% 5% 1% 6% Southern Qld Country8 47,000 -5.4% 1,642,000 13.0% 35.3 5.8 37% 26% 11% 2% Southern GBR 117,000 -15.5% 2,248,000 -2.4% 19.2 2.6 76% 12% 4% 6% Mackay 41,000 -4.4% 751,000 9.5% 18.1 2.3 65% 24% 6% 2% Whitsundays 185,000 4.3% 1,227,000 -9.4% 6.6 -1.1 97% 2% 0% 9% Townsville 95,000 -17.3% 1,250,000 -28.3% 13.2 -2.0 81% 13% 3% 5% Outback 17,000 n/p 280,000 n/p 16.4 n/p 73% 8% 9% 1% TNQ 696,000 0.9% 6,166,000 -1.1% 8.9 -0.1 92% 4% 2% 34% Total International 2,048,000 0.6% 45,953,000 -0.9% 22.4 -0.4 68% 24% 8% - Notes/Sources: In 2012, the ABS changed the way it reports regional statistics. Essentially, the ABS moved from using political boundaries such as local government areas to a framework based on population densities, called the ASGS (Australian Statistical Geographic Standard). SA2’s (Statistical Area 2) which represent one level of the ASGS replace local government areas (LGA) previously used to define tourism region boundaries. SA2 boundaries closely resemble that of the former tourism region boundaries (defined by LGA boundaries) in Queensland with any differences not being material.

The data included in this report is sourced from the National and International Visitor surveys conducted by Tourism Research Australia. These are large and comprehensive surveys that provide valuable data on a national, state, and regional level. The variable nature of travel, combined with sampling variability (which all surveys are subject to) means that regional results need to be viewed as indicative only. It is likely that not all segments of the region will experience the changes noted on a regional level.

Regional Snapshots for all Queensland regions are available on the Two letter IATA Country Codes have been used to keep data entry concise. A list of those used appears below. CN - China; DE - Germany; JN - Japan; UK - United Kingdom; EU - Europe

'n/p' indicates the data has not been published.

Footnotes: 1. Annual change refers to the percentage change between the year to the date covered by this report compared to the same period one year prior. 2. Trend change refers to the percentage change between the average of the three years to the date covered by this report, compared to the average for the same period one year prior. 3. This figure includes “Other” visitors. to you without any responsibility on behalf of TEQ. n the basis that you will use your own skill and judgement

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