DOCSLIB.ORG

Overview of the Wine and Spirits Sector in Canada Canada

Total Page：16

File Type：pdf, Size：1020Kb

Download full-text PDF Read full-text
Overview of the Wine and Spirits Sector in Canada Canada THIS REPORT CONTAINS ASSESSMENTS OF COMMODITY AND TRADE ISSUES MADE BY USDA STAFF AND NOT NECESSARILY STATEMENTS OF OFFICIAL U.S. GOVERNMENT POLICY Voluntary - Public Date: 7/26/2013 GAIN Report Number: CA13042 Canada Post: Ottawa Overview of the Wine and Spirits Sector in Canada Report Categories: Beverages Wine Approved By: Robin Gray Prepared By: Brent Evans Report Highlights: In recent years, U.S. wine exports to Canada showed explosive growth. Growth is expected to continue; however, serious market impediments remain and are outline in this report. Canada's wine sales are growing at a rate triple that of average global growth and Canada is expected to be the 5th fastest growing wine market worldwide. Beer is still the beverage of choice in Canada while spirits have also been putting in a strong showing. Wine and Spirits July 2013 All uses of the term “alcohol” in this report refer to alcohol for beverage use. I. Wine Market Overview A. Canadian Imports In recent years, Canadian imports of wine from the United States have experienced explosive growth in terms of value, as the United States became Canada’s third largest supplier of wine. While the import market share in terms of volume from the United States increased only slightly over the last 5 years, the share in terms of value showed immense growth. On a value basis, from 2008 to 2012, the wine imports from the United States increased from $219 million, a 14 percent share, to $375 million, a 19 percent share, while the share from many other countries, such as France and Australia, fell significantly (see Table 1, below). This dramatic increase in export value can be attributed to the fact that import value per liter of wine from the United States increased drastically. Based on data from the Global Trade Atlas, the value per liter grew from 4.3 $/L in 2008 to 6.7 $/L in 2012 — a near 56 percent increase in 5 years (see Table 2, below). In value terms, over the past few years, Canada has been the United States’ biggest market by far at 30 percent of exports. California remains the most popular American origin for Canadian imports of wine, accounting for over 95% of American exports to Canada in 2012. Washington, Oregon, and New York follow in second, third, and fourth respectively. With the exception of Oregon, each of these states showed significant growth in exports to Canada from 2011 to 2012, including a growth of 142 percent in New York exports. Table 1 Canadian Import Market Share of Wine (Volume Basis) 2008 2009 2010 2011 2012 Italy 17.2% 18.1% 18.3% 19.2% 19.1% France 18.2% 17.4% 16.7% 16.6% 16.3% United 15.9% 13.6% 14.2% 14.8% 14.8% States In liters 50,739,625 44,393,346 49,828,185 53,340,439 56,079,214 Australia 14.1% 14.2% 15.7% 14.1% 13.1% Spain 5.0% 5.7% 6.9% 10.6% 10.2% Argentina 7.8% 9.1% 7.7% 6.7% 7.3% Chile 10.0% 11.1% 9.0% 7.3% 6.4% Total, in 319,858,333 328,215,397 350,060,178 358,395,119 376,801,271 Liters 2 | P a g e Wine and Spirits July 2013 Canadian Import Market Share of Wine (Value Basis) 2008 2009 2010 2011 2012 France 26.0% 24.1% 22.0% 22.9% 22.2% Italy 19.0% 19.6% 20.0% 20.0% 22.2% United 14.0% 14.0% 15.8% 17.2% 19.0% States In USD 218,731,253 206,567,489 269,047,506 328,569,611 374,920,824 Australia 17.2% 15.1% 14.7% 13.2% 12.0% Argentina 3.7% 5.8% 5.9% 5.2% 5.4% Spain 4.2% 4.5% 4.6% 5.2% 5.2% Chile 5.3% 5.7% 5.7% 5.3% 5.0% Total, in 1,561,859,941 1,476,088,393 1,701,036,498 1,910,922,741 1,975,700,062 USD Source: Global Trade Atlas, HS 2204 Table 2 Canadian Import Value/Liter from the United States (U.S. Dollar/Liter) 2008 2009 2010 2011 2012 Average Value 4.311 4.653 5.340 6.160 6.686 Source: Global Trade Atlas, HS 2204. Calculation - annual import values divided by annual import quantities (see Table 1, above) In Canada, the authority to import and distribute alcohol rests with the provincial governments. Four provinces — Quebec, Ontario, Alberta, and British Columbia — make up 94 percent of the wine market. Though its wine imports decreased from 2011 to 2012, Quebec remains the largest importer of wine, at approximately 37 percent of Canada’s overall wine imports. However, in terms of imports from the United States, Ontario is the largest market, at approximately 37 percent of Canadian wine imports from the United States. See Table 3, below, for more detailed information. 3 | P a g e Wine and Spirits July 2013 Table 3 Canadian Imports of Wine — Provincial Breakdown Value in U.S. Dollars 2010 2011 2012 % Growth 2011/2012 Quebec 642,081,110 756,671,223 732,924,983 -3.1% From U.S. 72,349,357 85,678,621 75,573,664 -11.8% Ontario 549,538,436 591,835,463 631,512,054 6.7% From U.S. 88,597,899 109,613,905 138,825,622 26.7% Alberta 235,809,198 268,687,865 293,225,278 9.1% From U.S. 54,651,167 73,497,259 91,611,236 24.7% British Columbia 173,466,367 181,388,198 197,874,781 9.1% From U.S. 35,885,920 38,417,752 43,199,834 12.5% Nova Scotia 29,139,359 33,741,686 32,890,916 -2.5% From U.S. 5,186,042 5,974,413 5,497,982 -8.0% Manitoba 25,720,942 30,683,174 32,017,415 4.4% From U.S. 3,992,537 5,478,50 7,587,144 38.5% Newfoundland and 14,757,249 16,407,452 19,374,174 18.1% Labrador From U.S. 2,233,857 2,883,072 3,417,239 18.5% New Brunswick 15,188,417 14,378,348 17,221,507 19.8% From U.S. 2,252,966 2,392,161 3,264,015 36.5% Saskatchewan 12,461,565 13,489,590 15,283,707 13.3% From U.S. 3,278,621 3,879,033 5,144,745 32.6% 4 | P a g e Wine and Spirits July 2013 Prince Edward Island 2,873,857 3,639,741 3,375,246 -7.3% From U.S. 619,137 754,891 799,343 5.9% Total 1,701,036,498 1,910,922,741 1,975,700,062 3.4% From U.S. 269,047,506 328,569,611 374,920,824 14.1% Source: Global Trade Atlas, HS 2204 B. Canadian Exports Limited production and high levels of Canadian demand suggest that Canada will not soon become a major wine exporter, as Canada exported a mere 45 million U.S. dollars and 27 million liters of wine, compared to its imports of nearly 2 billion dollars of wine, in 2012. However, the recent growth shows an increase in exports, with export quantities increasing by 51 percent from 2010 to 2011 and 17 percent from 2011 to 2012. Table 4 Canadian Wine Exports (in U.S. dollars) 2010 2011 2012 Volume (Liters) 15,138,875 22,908,889 26,790,780 Value (U.S. Dollars) 28,320,736 44,346,506 44,965,197 Source: Global Trade Atlas, HS 2204 C. Canadian Production While no data is readily available regarding Canadian wine production, calculations were made based on other data from Statistics Canada. Post estimated that Canada produced $2 billion worth of wine in 2012 up from $1.7 billion in 2008. This indicates growth is occurring at a steady rate as annual production growth averaged 4.6 percent over the past 5 years (see Table 5, below). According to the Wine, Beer, and Spirits Practice at the Canadian Department of Foreign Affairs and Trade Development (DFATD), Canadian annual domestic production averages around 130 million liters, of which 30 million liters is 100 percent Canadian content. The largest areas of production are Ontario and British Columbia, with increasing production in Quebec and Nova Scotia, and Ontario exports the majority of wine at approximately 52 percent of Canadian exports in 2011. Table 5 Domestic Wine Production (finished wine only) 5 | P a g e Wine and Spirits July 2013 2008 2009 2010 2011 2012 Value 1,666,313,776 1,800,040,845 1,846,545,143 1,917,236,334 1,995,066,292 (Canadian dollars) Calculations were made based on data from Statistics Canada CANSIM Tables 183-0006 and 304-0014. Based on discussion with the Bank of Montreal, annual production was calculated as winery inventory change plus sales. II. Alcohol Consumption Beer and liquor stores and agencies sold $20.9 billion worth of alcohol beverages during 2012, up 3 percent from 2011 and up 11 percent from 2008. Beer remained the alcohol drink of choice for Canadians, but preferences are steadily changing. While sales growth has existed in all three market segments, the growth of wine sales, in terms of value, has outpaced the growth in both beer and spirits. The annual value of wine sales has increased by 20 percent in the past 5 years, while beer and spirits sales only increased by 6 percent and 11 percent, respectively (see Table 6, below).
Load more

Recommended publications
  • AUTUMN COMFORT Braised, Stewed, Au Gratin… All the Tastiest Delights of the Season! 28
    AUTUMN COMFORT WARMING FOODS AND PAIRINGS 2014 - FREE RETRO-CHIC COCKTAILS AUTUMN QUEBEC WINES AND CHEESES Please Drink Responsibly. TCHIN TCHIN, VOL. 10, No. 4 I AUTUMN 2014 DIRECTOR, MARKETING COMMUNICATIONS – SAQ Sandrine Bourlet MANAGER - MARKETING OPERATIONS - SAQ Ariane De Warren PUBLISHER – SAQ COMFORT Nancy Fortin CONTRIBUTORS – SAQ Marie-Lyne Alarie, Anne Bélanger, Simon Gaudreault-Rouleau, Fanny Goubaud, Martine Provost MODE ASSOCIATE PUBLISHER – VICE PRESIDENT, Our favourite thing about autumn is preparing and sharing com- CONSUMER SOLUTIONS fort fare with friends and family. This feel-good issue is Lise Paul-Hus EDITORIAL DIRECTOR chockablock with great recipes featuring seasonal ingredients Catherine Elie like choux-pastry cheese puffs, squash crepes and chicken ART DIRECTOR Renée Grégoire meatballs, plus suggested wine pairings ranging from sparklers DEPUTY EDITORIAL DIRECTOR to French whites to Spanish reds. Pascale Navarro MULTI-CONTENT PLATFORM MANAGER Fall events such as Thanksgiving, Halloween and the apple Myriam Huzel Cover Photography: Dana Dorobantu CONTRIBUTORS harvest inspired our retro-chic cocktails. Check out the Black Académie culinaire, Johanne Depelteau Cover recipe at SAQ.COM Widow Cosmo, the Harvest Gin Fizz and more in Cocktail Hour. COCKTAILS BY Erik Ayala Drinks with colleagues, dinner with friends… Invitations abound PHOTOGRAPHY at this time of year. Our TCHIN TCHIN Suggestions, New Dana Dorobantu, Pierre-Luc Bouchard, William Cole (assistants) Products and Value Picks sections provide wine recommenda- FOOD STYLIST tions for every occasion. Blake MacKay TCHIN TCHIN is designed and produced by TC Media (www.tc.tc) in association with the ACCESSORIES STYLIST following SAQ departments: Marketing; If you’re staying in, turn to Dynamic Duo for advice on what Caroline Simon Communications; Purchasing and will go best with your family recipe for beef stew.
    [Show full text]
  • Canada Wine Landscapes 2020 February 2020
    WINE INTELLIGENCE CANADA WINE LANDSCAPES 2020 FEBRUARY 2020 1 Copyright © Wine Intelligence 2020 • All rights reserved. No part of this publication may be reproduced in any form (including photocopying or storing it in any medium by electronic means) without the permission of the copyright owners. Application for permission should be addressed to Wine Intelligence. • The source of all information in this publication is Wine Intelligence unless otherwise stated. • Wine Intelligence shall not be liable for any damages (including without limitation, damages for loss of business or loss of profits) arising in contract, tort or otherwise from this publication or any information contained in it, or from any action or decision taken as a result of reading this publication. • Please refer to the Wine Intelligence Terms and Conditions for Syndicated Research Reports for details about the licensing of this report, and the use to which it can be put by licensees. • Wine Intelligence Ltd: 109 Maltings Place, 169 Tower Bridge Road, London SE1 3LJ Tel: 020 73781277. E-mail: [email protected]. Registered in England as a limited company number: 4375306 2 CONTENTS ▪ Introduction p.4 ▪ Management Summary p.6 ▪ Overview of Canadian wine market p.20 ▪ Overview of Canadian wine consumers p.26 ▪ Wine Intelligence Global Brand Power Index: Canada p.33 ▪ English-speaking Canada vs. Québec p.45 ▪ Hot topic: Québécois rosé drinkers p.55 ▪ English-speaking Canada with tracking p.62 ▪ Québec with tracking p.97 ▪ Canada Portraits segmentation p.132 ▪ Research Methodology p.134 3 INTRODUCTION According to Wine Intelligence’s Market Attractiveness Model, Canada is the second most attractive wine market worldwide after the US, and it is classified as a growing market.
    [Show full text]
  • Consumer Trends Wine, Beer and Spirits in Canada
    MARKET INDICATOR REPORT | SEPTEMBER 2013 Consumer Trends Wine, Beer and Spirits in Canada Source: Planet Retail, 2012. Consumer Trends Wine, Beer and Spirits in Canada EXECUTIVE SUMMARY INSIDE THIS ISSUE Canada’s population, estimated at nearly 34.9 million in 2012, Executive Summary 2 has been gradually increasing and is expected to continue doing so in the near-term. Statistics Canada’s medium-growth estimate for Canada’s population in 2016 is nearly 36.5 million, Market Trends 3 with a medium-growth estimate for 2031 of almost 42.1 million. The number of households is also forecast to grow, while the Wine 4 unemployment rate will decrease. These factors are expected to boost the Canadian economy and benefit the C$36.8 billion alcoholic drink market. From 2011 to 2016, Canada’s economy Beer 8 is expected to continue growing with a compound annual growth rate (CAGR) between 2% and 3% (Euromonitor, 2012). Spirits 11 Canada’s provinces and territories vary significantly in geographic size and population, with Ontario being the largest 15 alcoholic beverages market in Canada. Provincial governments Distribution Channels determine the legal drinking age, which varies from 18 to 19 years of age, depending on the province or territory. Alcoholic New Product Launch 16 beverages must be distributed and sold through provincial liquor Analysis control boards, with some exceptions, such as in British Columbia (B.C.), Alberta and Quebec (AAFC, 2012). New Product Examples 17 Nationally, value sales of alcoholic drinks did well in 2011, with by Trend 4% growth, due to price increases and premium products such as wine, craft beer and certain types of spirits.
    [Show full text]
  • Diamond Estates – the Winery Niagara-On-The-Lake, Ontario, Canada About Diamond Estates Wines & Spirits
    Diamond Estates – The Winery Niagara-on-the-Lake, Ontario, Canada About Diamond Estates Wines & Spirits Established in 2001, Diamond Estates Wines & Spirits quickly grew to become a national wine and spirits production, marketing and distribution company. The Diamond Estates sales agency markets Canadian and international wines and spirits to liquor boards and licensed establishments throughout Canada. Diamond Estates’ award-winning family of Canadian wines includes 20 Bees, Dan Aykroyd, De Sousa, Dois Amigos, EastDell Estates, FRESH, Lakeview Cellars, Seasons, NHL Alumni Hat Trick Wines and Sundance Wines. At this state-of-the-art winemaking facility in Niagara-on-the-Lake, Diamond Estates crafts wines sourced from specifically chosen and carefully managed vineyards throughout Ontario. Diamond Estates’ portfolio also includes such compelling international brands as Fat Bastard Wines and Rodet from France, Lungarotti and Vinissimo from Italy, Mad Dogs & Englishmen from Spain, Long Flat, and Angus The Bull Australian wines and numerous others from around the world. Diamond Estates also represents such successful spirits brands as Hpnotiq, Pama Liqueur, Wild Africa Liqueur, Fireball Shooter, Fat Bastard Wines, Dr. McGillicuddy’s Schnapps, and Tito’s Handmade Vodka. Diamond Estates’ winery, marketing, distribution and sales agency business has developed into one of the fastest-growing wine and spirits organizations in Canada. Diamond Estates – The Winery Niagara-on-the-Lake, Ontario, Canada About Diamond Estates The Winery 43,000 square foot state-of-the-art winemaking facility on 30 acres of land and with new production equipment 4.5 million liters of cooperage Production has grown from 7,000 cases in 2000 to 300,000 cases in 2013 Diamond Estates processes 3,000 tonnes of grapes annually representing the 3rd largest wine grape purchaser in Ontario Expansion capability for another 1.5 million litres of production Located on the “Golden Mile” of Niagara-on-the-Lake, Ontario, Canada.
    [Show full text]
  • An Exploratory Research of the Potential Strategic Benefits of Specialising in Riesling Grape: a Case Study from the Niagara Wine Region
    Advances in Economics and Business 4(10): 515-524, 2016 http://www.hrpub.org DOI: 10.13189/aeb.2016.041001 An Exploratory Research of the Potential Strategic Benefits of Specialising in Riesling Grape: A Case Study from the Niagara Wine Region Federico Topolansky Barbe1,*, Magdalena Gonzalez Triay2, Andrea Fujarczuc1 1School of Business and Entrepreneurship, Royal Agricultural University, UK 2Marketing Department, University of Gloucestershire, UK Copyright©2016 by authors, all rights reserved. Authors agree that this article remains permanently open access under the terms of the Creative Commons Attribution License 4.0 International License Abstract The main purpose of this paper is to evaluate there is no research that has looked at the potential benefits the current business strategy of the Niagara wine region and of specialising in any grape varietal including Riesling. This to explore the potential of the Niagara wine region to research will partially address this gap in knowledge by specialise in Riesling grape variety. Questionnaires were gaining a deeper understanding of the potential benefits from administered to a range of different types of experts with a adopting specialisation in Riesling. This study is relevant specialty in wine. Quantitative data from the Liquor Control because it may help to determine whether the Niagara Board of Ontario supplemented the core interviews. The industry is producing wine with the greatest possible results of this study indicate that differentiation through efficiency. specialisation is the best strategy to develop the Niagara The specific objectives of this study are the following. wine region. However, the structure of the wine industry First, to evaluate the potential of the Niagara wine region to encourages wineries to produce a vast array of grape specialise in Riesling grape.
    [Show full text]
  • Canadian Blended Wine Industry and Labelling Overview January 2017 There Are Two Types of Wines Primarily Produced in Canada
    Canadian Blended Wine Industry and Labelling Overview January 2017 There are two types of wines primarily produced in Canada: 100% Canadian (includes VQA and BC VQA) and International Canadian Blends. Together, they contribute an annual economic impact of $6.8 billion ($3.7B for 100% Canadian and $3.1B for blended wines). Blended wines are an important part of the Canadian wine industry, supporting over 10,000 jobs (direct and indirect) and purchasing more than 15,000 tonnes of Canadian grapes annually. International Canadian Blended (ICB) wines use the label “Cellared in Canada by (naming the company), (address) from imported and/or domestic wines” label designation must include domestic content to meet federal labelling requirements to ensure the label is not false, misleading or deceptive. Ontario regulations require that blended wines produced and sold in the province, contain a minimum 25% Ontario grape content. ICB wines are sold domestically to compete against imported wines in the value price category. For example, the LCBO reports that the average price of an ICB wine is $7.54, compared $13.25 for a VQA wine and $31.56 for a VQA wine in its specialty section, VINTAGES. Canada has a long history of blending domestic and imported wines. We are not unique, as blended wines are produced around the world, including major wine producing countries like Europe and the United States. Labelling of Wine in Canada Canada’s Food and Drug Act Regulations require wine labels to include “a clear indication of the country of origin,” while beer, spirits and all other food products can voluntarily indicate country of origin on the label.
    [Show full text]
  • 1000 Best Wine Secrets Contains All the Information Novice and Experienced Wine Drinkers Need to Feel at Home Best in Any Restaurant, Home Or Vineyard
    1000bestwine_fullcover 9/5/06 3:11 PM Page 1 1000 THE ESSENTIAL 1000 GUIDE FOR WINE LOVERS 10001000 Are you unsure about the appropriate way to taste wine at a restaurant? Or confused about which wine to order with best catfish? 1000 Best Wine Secrets contains all the information novice and experienced wine drinkers need to feel at home best in any restaurant, home or vineyard. wine An essential addition to any wine lover’s shelf! wine SECRETS INCLUDE: * Buying the perfect bottle of wine * Serving wine like a pro secrets * Wine tips from around the globe Become a Wine Connoisseur * Choosing the right bottle of wine for any occasion * Secrets to buying great wine secrets * Detecting faulty wine and sending it back * Insider secrets about * Understanding wine labels wines from around the world If you are tired of not know- * Serve and taste wine is a wine writer Carolyn Hammond ing the proper wine etiquette, like a pro and founder of the Wine Tribune. 1000 Best Wine Secrets is the She holds a diploma in Wine and * Pairing food and wine Spirits from the internationally rec- only book you will need to ognized Wine and Spirit Education become a wine connoisseur. Trust. As well as her expertise as a wine professional, Ms. Hammond is a seasoned journalist who has written for a number of major daily Cookbooks/ newspapers. She has contributed Bartending $12.95 U.S. UPC to Decanter, Decanter.com and $16.95 CAN Wine & Spirit International. hammond ISBN-13: 978-1-4022-0808-9 ISBN-10: 1-4022-0808-1 Carolyn EAN www.sourcebooks.com Hammond 1000WineFINAL_INT 8/24/06 2:21 PM Page i 1000 Best Wine Secrets 1000WineFINAL_INT 8/24/06 2:21 PM Page ii 1000WineFINAL_INT 8/24/06 2:21 PM Page iii 1000 Best Wine Secrets CAROLYN HAMMOND 1000WineFINAL_INT 8/24/06 2:21 PM Page iv Copyright © 2006 by Carolyn Hammond Cover and internal design © 2006 by Sourcebooks, Inc.
    [Show full text]
  • 2020 Canada Province-Level Wine Landscapes
    WINE INTELLIGENCE CANADA PROVINCE-LEVEL WINE LANDSCAPES 2020 FEBRUARY 2020 1 Copyright © Wine Intelligence 2020 • All rights reserved. No part of this publication may be reproduced in any form (including photocopying or storing it in any medium by electronic means) without the permission of the copyright owners. Application for permission should be addressed to Wine Intelligence. • The source of all information in this publication is Wine Intelligence unless otherwise stated. • Wine Intelligence shall not be liable for any damages (including without limitation, damages for loss of business or loss of profits) arising in contract, tort or otherwise from this publication or any information contained in it, or from any action or decision taken as a result of reading this publication. • Please refer to the Wine Intelligence Terms and Conditions for Syndicated Research Reports for details about the licensing of this report, and the use to which it can be put by licencees. • Wine Intelligence Ltd: 109 Maltings Place, 169 Tower Bridge Road, London SE1 3LJ Tel: 020 73781277. E-mail: [email protected]. Registered in England as a limited company number: 4375306 2 CONTENTS ▪ How to read this report p. 5 ▪ Management summary p. 7 ▪ Wine market provinces: key differences p. 21 ▪ Ontario p. 32 ▪ Alberta p. 42 ▪ British Colombia p. 52 ▪ Québec p. 62 ▪ Manitoba p. 72 ▪ Nova Scotia p. 82 ▪ Appendix p. 92 ▪ Methodology p. 100 3 CONTENTS ▪ How to read this report p. 5 ▪ Management summary p. 7 ▪ Wine market provinces: key differences p. 21 ▪ Ontario p. 32 ▪ Alberta p. 42 ▪ British Colombia p. 52 ▪ Québec p.
    [Show full text]
  • The Spirit Industry in Canada
    The Spirit Industry In Canada Secondary Research Assignment Emily, Lauren & Yohan Due: October 15, 2013 THE SPIRIT INDUSTRY IN CANADA 2 This report will investigate the current spirits industry in Canada, including alcohol trends, consumer buying behaviour, competition, marketing tactics and environmental factors. This report will also analyze the current position spirits hold in the alcohol industry, while identifying key opportunities in the market. Industry Overview For the purpose of this report, the alcohol industry in Canada is divided by beverage types: Wine, Beer, and Spirits. The spirit industry includes hard liquor, such as Vodka, Whiskey, Rum, Gin and Tequila, aperitifs and liqueurs, and pre-mixed cocktails. The Canadian spirits market is concentrated, with three companies holding 68.2% of the total market: Pernod Ricard, Diageo and Bacardi Limited. Ø Pernod Ricard, which owns Absolute Vodka, Malibu and Beefeater, accounts for the largest portion of the market with 29.2% Ø Diageo Plc, owner of Smirnoff, Captain Morgan, Crown Royal and Tanqueray, has a market share of 29.1% Ø Bacardi Limited has a market share of 9.9%, owning Bacardi, Grey Goose and Bombay Sapphire Ø Another major player is Beam Inc, which owns Jim Bean, Maker’s Mark and Canadian club, as well as 4.1% of the market. 1 Size of Market: Ø According to Stats Canada, there are approximately 34,880,000 Canadians living in Canada, as of July 1, 20122 Ø The highest percentage of Canadians are between 45 to 49 and 50 to 54, each with 7.7% of the total population3 Ø Of the total population, roughly 14,185,000 of those individuals consumed spirits within the past 6 months4 Ø Of the 14,185,000 Canadians who consumed spirits, 18-35 year olds and 55-64 year olds are 10-11% more likely to consume spirits than other age groups of Canadians5 Ø Canadians making over $100,000 were 12% more likely to consume spirits6 The market data indicate a few things.
    [Show full text]
  • GGO Newsletter
    Newsletter - Volume 1 - January/February 2011 ...Dedicated to the Success of Ontario’s Grape Growers 2011 Grapes for Processing Pricing Agreement The Grape Growers of Ontario (GGO), Wine Council of Ontario (WCO) and Winery & Grower Alliance of Ontario (WGAO) have agreed to extend the 2010 pricing arrangement into 2011, which includes the Plateau Pricing model for four grape varieties - Chardonnay, Riesling, Cabernet Sauvignon and Cabernet Franc. The changes for the 2011 Pricing Plan are outlined as follows: 2011 Pricing Plan The parties have agreed to a 1% increase over 2010V prices for all white varieties (Vinifera and Hybrid). The red varieties (Vinifera and Hybrid) remain stable at the current 2010V pricing. Pilot Plateau Pricing Model for 4 Varieties for 2011 It was agreed by all parties to continue the Plateau Pricing model on four varieties for 2011: Chardonnay, Ries- ling, Cabernet Sauvignon and Cabernet Franc. It is important to note that any grapes purchased for Plateau Pricing in 2011 are not subject to tonnage restrictions and all processors participating in the program will need to work with their growers to ensure this parameter is applied. 2011 Grape Growers of Ontario Inside this issue: 2011 Pricing Agreement 1 Annual General Meeting Focus on the Grower 2 Wednesday April 6, 2011 at 7:00 pm Annual General Meeting 3 Savvy Farmer 4 Club Roma—125 Vansickle Road, St. Catharines CleanFARMS™ 5 IMPORTANT: Voter Registration from 6:00—6:45 pm In Memoriam 6 See page 3 for additional information Upcoming Events 7 Industry News/Classified 8 GGO Services Grape Pricing & Promotion Government Lobbying Nutrient Management Grape Research Government Policies & Regulations Crop Insurance Requirements Grape Inspection Farm Labour Legislation & Program Business Risk Management (CAIS & SDRM) Government & Industry Relations Chemical Registration Weather INnovations Incorporated (WIN) P.O.
    [Show full text]
  • G/STR/N/18/CAN 6 July 2020 (20-4652
    G/STR/N/18/CAN 6 July 2020 (20-4652) Page: 1/26 Working Party on State Trading Enterprises Original: English/French STATE TRADING NEW AND FULL NOTIFICATION PURSUANT TO ARTICLE XVII:4(A) OF THE GATT 1994 AND PARAGRAPH 1 OF THE UNDERSTANDING ON THE INTERPRETATION OF ARTICLE XVII CANADA The following communication, dated 1 July 2020, is being circulated at the request of the delegation of Canada. _______________ Pursuant to the provisions of Article XVII:4(a) of the GATT 1994 and paragraph 1 of the Understanding on the Interpretation of Article XVII, Canada submits herewith its notification concerning state trading enterprises. This notification covers the Canadian Dairy Commission, the Freshwater Fish Marketing Corporation and the Provincial and Territorial Liquor Control Authorities for the period covering 2017/2018 to 2018/2019. G/STR/N/18/CAN - 2 - I. ENUMERATION OF STATE TRADING ENTERPRISES A. Identification of state trading enterprises Canadian Dairy Commission (CDC). B. Description of products affected (including tariff item number(s) encompassed in product description) 04.05 Butter and other fats and oils derived from milk; dairy spreads. II. REASON AND PURPOSE A. Reason or purpose for establishing and/or maintaining state trading enterprise The statutory objectives of the CDC are to provide efficient Canadian producers of milk and cream with the opportunity of obtaining a fair return for their labour and investment, and to provide consumers of dairy products with a continuous and adequate supply of dairy products of high quality. B. Summary of legal basis for granting the relevant exclusive or special rights or privileges, including legal provisions and summary of statutory or constitutional powers Imports of butter are subject to control as items listed on the Import Control List under the authority of the Export and Import Permits Act.
    [Show full text]
  • The Economic Impact of the Wine and Grape Industry in Canada 2011
    THE ECONOMIC IMPACT OF THE WINE AND GRAPE INDUSTRY IN CANADA 2011 Canada’s Wine Economy – Ripe, Robust, Remarkable A Frank, Rimerman + Co. LLP Report with special assistance from Rob Eyler, Professor of Economics from Sonoma State University March 2013 This study was commissioned by the Canadian Vintners Association Winery and Grower Alliance of Ontario British Columbia Wine Institute Winery Association of Nova Scotia Frank, Rimerman + Co. LLP The Wine Business Center, 899 Adams St., Suite E, St. Helena, California 94574. (707) 963-9222 www.frankrimerman.com/businesses/business_management/wine_research.asp THE ECONOMIC IMPACT OF THE WINE AND GRAPE INDUSTRY IN CANADA 2011 TABLE OF CONTENTS NATIONAL ECONOMIC IMPACT OVERVIEW .................................................... 2 PROVINCIAL OVERVIEW .................................................................................... 3 EXECUTIVE SUMMARY ...................................................................................... 4 CANADA .................................................................................................... 7 ONTARIO ................................................................................................. 12 BRITISH COLUMBIA ............................................................................... 17 NOVA SCOTIA ........................................................................................ 22 QUÉBEC .................................................................................................. 26 METHODOLOGY ..............................................................................................
    [Show full text]