Time Machine Showcase for Long-Standing Firm

Thumbnails | SFVBJ User Guide | Front Page | Table of Contents $3.00 VOL. 16 NO. 6 March 14 - 27, 2011 www.sfvbj.com

Up Vitesse Returns Front to NASDAQ TECH: Move eases disruption at Camarillo firm.

By MARK R. MADLER Staff Reporter

Vitesse Semiconductor Corp. has returned to the Studio is as busy NASDAQ after a five-year absence and being rele- as New York. gated to trading on the Pink Sheets. PAGE 3 The move by the Camarillo-based company makes its stock more attractive to investors as the tradability improves. 20 in Vitesse started trading on the NASDAQ Global Market on March 2. In the first week the company’s Their 20’s shares dropped by $0.20. Spokesperson Ronda Grech refused to make a company representative available but in a prepared statement CEO Chris Gardner said the listing was a new beginning for the company. “With the passage of this important milestone,

Please see VITESSE page 37

Some of the big achievers in the PHOTO BY DAVID SPRAGUE SolarWorld Gets greater Valley. Past: “Nostalgia will never be over,” said United Online CEO Mark Goldston. PAGE 9 Biggest Project People ENERGY: Deal with LADWP is Time Machine showcase for long-standing firm. United Online Adapts Again With Nostalgia Website By JO-ANN CAROL CUBELLO By MARK R. MADLER Staff Reporter In the end the Woodland Hills-based online serv- Contributing Reporter ices and products company was able to get Memory In SolarWorld’s largest single project ever, the howing again its ability to adapt to the ever- Lane, just part of its investment in transforming and firm has partnered with the Los Angeles Depart- changing Internet market, United Online has expanding the Classmates.com brand from one ment of Water & Power to use the company’s solar Staken a Web site that was essentially made based on the personal past of its users ages 35 years panels at a DWP facility in the high desert. obsolete by Facebook and transformed it into some- old and up to one based on a collective past. SolarWorld won the contract, which was Antelope Valley thing very different and hopefully marketable. United Online would pay out $8 million to $10 announced on March 3, in an intensive bidding auto dealer’s ride But the creation of Memory Lane hasn’t been million to collect the 100 million pieces of content – process, according to Ben Santarris, public affairs easy. photos, videos, music, digitized magazines from manager of SolarWorld Industries America. is smoother now. Both the trademark and domain name of Memo- 1940 to 1999 – found at Memory Lane, the new “As we aggressively ramp up our domestic man- PAGE 6 ry Lane was taken and United Online chief executive name for the Classmates.com business unit. ufacturing production toward our capacity of 500 Mark Goldston and others thought it would be The past may be prologue, as Shakespeare once megawatt of annual production, we are pleased to impossible to get. wrote, and it is also big business. build out the various segments of our business,” Other names were suggested. “Take a Trip” was Santarris said. Please see MEMORY page 29 one of the rejected names. So was “This is Your Life.” Please see SOLAR page 35 Retail Mix Develops for Mall of the regulatory process with the release of its SHOPPING: Westfield readies environmental impact report. The 1 million- portfolio for Village project. square-foot development is set to include nearly 100 specialty restaurants and stores, including a By JESSICA VERNABE Staff Reporter Costco as its retail anchor; a 275-room boutique hotel; and a multi-story “first class” office com- With Westfield’s Warner Center mall expan- plex. The project will be located between West- sion project making its way through the city’s field’s Topanga and Promenade malls, which are review and approval process, the mall operator is occupied about 92 percent and 90 percent, respec- focusing on developing the right portfolio of busi- tively, according to mall officials. nesses for the site. While the retail company has been having dis- The mixed-use project, called The Village at cussions with potential tenants over the past cou- Westfield Topanga, has just reached a new stage WESTFIELD OF RENDERING COURTESY Please see WESTFIELD page 8 Rendering: The Village at Warner Center.

Nomination Deadline: Wednesday, May 11 4TH ANNUAL Wednesday, March 30 11:30 AM - 1:30 PM For more information, contact us at 818.676.1750, or visit Warner Center Marriott CFO AWARDS us online at www.sfvbj.com, and click the “events” tab. Woodland Hills Thumbnails | SFVBJ User Guide | Front Page | Table of Contents 2 March 14, 2011 SAN FERNANDO VALLEY BUSINESS JOURNAL

MARCH 14 - 27, 2011 VOLUME 16, NUMBER 6

Page 9: 20 in Their 20s special report features young local business leaders. ON THE COVER COMMENTARY TECH: United Online taps into the appeal of HUFFMAN COLUMN: ...... 39 nostalgia with new website, Memory Lane. EDITOR’S COLUMN: ...... 39 MANUFACTURING: Vitesse Semicon- ductor returned to the NASDAQ after a five- LEADERSHIP: 20 in Their 20s year absence. ENERGY: SolarWorld of Camarillo has PROFILES: Profiles of 16 of the 20 .10 signed a deal to develop a solar system for ENTREPRENEUR: David Wurth, L.A. Dept. of Water and Power. The owner and editor-in-chief of C-Suite advanced system involves bulk distribution Quarterly magazine...... 12 of energy. EXECUTIVE: Justin Kendrick, associ- RETAIL: Westfield starts lining up its retail mix at the proposed Village development that ate administrator of Palmdale Regional will link Topanga Plaza and the Promenade Medical Center...... 10 sba preferred lender | member fdic | equal housing lender in the next several years. The company in the LEADERS: The owners of Infinite Com- past few weeks has been giving more details munications, Parham Nabatian and Kay- about the project and sending out glossy van Mott, have managed to become a brochures to the neighborhood. fixture in the Valley business community by attaching themselves with THE LATEST NEWS older mentors who are powerful in the ENTERTAINMENT: Avenue Six Studios community...... 14 adds to filming opportunities with a New York streetscape to its facility in Van Nuys..3 TECH: Digital audio company DTS reports COLUMNS & FEATURES strong earnings as Blu-Ray DVDs, which contain the DTS audio format, become GIVING: ...... 16 mainstream...... 4 CROWLEY COLUMN: ...... 17 LAW: Law firm Michelman & Robinson MADLER COLUMN: ...... 18 forms advertising, marketing and media REAL ESTATE: ...... 31 department...... 5 VALLEY BIZ SEEN: Greater Valley THE LIST Business Events...... 32 LARGEST COLLEGES & INVESTMENTS: Valley Stockwatch.....33 UNIVERSITIES: ...... 21 AROUND THE VALLEYS: News and notes from around the greater San Fernando PEOPLE Valley area ...... 34 AUTOS: Interview with Lou Gonzales, CALENDAR: ...... 36 owner of Antelope Valley Chevrolet in Lan- caster. He’s a long-time area businessman who didn’t give up on the industry or the area In The Next Issue after his Saturn business folded in the demise THE LIST: 6 of the brand...... Largest Manufacturing Companies SPECIAL REPORT: ADVERTISING SUPPLEMENT Manufacturing: Valley’s Top Companies EDUCATION ...... 23 SUPPLEMENT: Real Estate

San Fernando Valley Business Journal (ISSN 1526-0712) is published biweekly with a special issue in December by San Fernando Valley Business Journal, 5700 Wilshire Blvd., Suite 170, Los Angeles, CA 90036. Editorial, sales and production offices located at 21600 Oxnard St., Suite 250, Woodland Hills, CA 91367. Periodical postage paid at Los Angeles, CA and at additional mailing offices. Subscription price: 26 issues, $44.95. For new and renewal subscriptions, call 1-818-676-1750. All other inquiries 818-676-1750. Single copies, $3.00. Back issues and mailed copies $4.50 plus tax and shipping. Address and subscription inquiries to: Circulation Department, San Fernando Valley Business Journal, 21600 Oxnard St., Suite 250, Woodland Hills, CA 91367. This newspaper is designed to inform decision-making executives, investors and managers on the trends, the growth and the ideas important to commerce and industry in the San Fernando Valley. Information in the San Fernando Valley Business Journal is gathered from sources considered to be reliable, but the accuracy of this information cannot be guaranteed. Neither that information nor any opinion which may be expressed here constitutes a solicitation for the purchase of sale of any securities. Opinions expressed in letters to the editor and commentaries are those of the authors and not necessarily those of San Fernando Valley Business Journal. POSTMASTER: Send address changes to San Fernando Valley Business Journal, Circulation Department, 21600 Oxnard St., Suite 250, Woodland Hills, CA 91367-6554. Thumbnails | SFVBJ User Guide | Front Page | Table of Contents SAN FERNANDO VALLEY BUSINESS JOURNAL UP FRONT March 14, 2011 3 Expansion at Van Nuys Studio Meets Filming Needs IMPROVE: Avenue Six adds 12 sound stages, studio support buildings, secured parking and class A office buildings. New York-style streetscape for a The main sound stage would have the capability to film water scenes. backdrop. This activity takes place as the issue of pro- By MARK R. MADLER Staff Reporter ductions leaving the state is still very much a worry for Hollywood. Avenue Six, however, With the entertainment industry’s demand finds its stages and filming areas in constant for more sound stages and production facilities use with reality series, cooking shows, talk continuing to grow locally, one Van Nuys shows, even a feature film. Last year, there facility has recently put itself ahead of the were more than 200 filming days. pack among the independent studios trying to The raised-floor, glass-walled conference fill this need. room on the south stage has been seen in com- The Avenue Six Studios facility in Van mercials for DirectTV and Bud Light.An Nuys has built a permanent New York City AT&T commercial filmed there was shown backdrop out in its parking lot. The row of during the Super Bowl. brick buildings mimics a neighborhood in the Oscar Bassinson, a vice president and cre- Big Apple. The backdrop is not just facades ative director at Inter/Media Advertising in but has working soundstages behind it and is Avenue Six Studios Encino, has come to Avenue Six to film com- decorated out front with foliage, exterior light- PHOTO SUPPLIED BY AVENUE SIX mercials for Neutrogena SkiniD and Car ing and parking meters. LOCATION: Van Nuys Backlot: The New York-style set was Cash Loans. Avenue Six is busy these days, so busy that PRESIDENT: Paul Reitzin built in the parking lot at Avenue 6 there is no space off limits to the production Studios and has working lights, foliage, Easy shoot companies filming there. STUDIO MANAGER: Samantha Cruz and space to film inside the homes. Shooting there is not a complicated affair. That includes the office of Paul Reitzin, FOUNDED: 2009 All Bassinson needs is a director of photogra- the founder and president. “I don’t think a lot of stages always do phy and a gaffer. There is no prohibition “Just as long as they don’t mess up my NUMBER OF SOUNDSTAGES: 3 that,” Wolf said. “They get satisfied with what against reconfiguring the existing sets to get stuff,” Reitzin said, seated at his desk behind a they have.” the look needed. collection of Lakers and other sports memora- “They have so many different looks we bilia. Demand for space avoid shooting on location,” Bassinson said. In a region filled with soundstages and dating as possible. No matter how many soundstages are Wolf started coming to Avenue Six last filming spaces, the operators of independent What had been parking was converted into spread around Los Angeles and neighboring summer and has done numerous projects there studios do all they can to stay in front of the a craft services areas, with tables and chairs cities, it never seems to be enough. since then. He plans to shoot a pilot at the production companies they can bring in as for crews and casts to have a bite to eat. A few A shortage of studio space is behind The facility this month. clients. Filming at the major Hollywood stu- months back, soundproof doors were put on of Walt Disney Co.’s proposal of a 56-acre The intimate surroundings are comfortable dios carries a certain cache but is pricey. The the stages to cut down the noise from the near- soundstage and production facility at its Gold- to work in and the facility is often the first one independents like Avenue Six offer an alterna- by 405 Freeway. en Oak Ranch property in the Santa Clarita he will call. tive at a more reasonable cost. That Reitzin is always making improve- Valley. “Other places offer the same (set ups) but The versatility of Avenue Six’s three ments hasn’t been lost by Dal Wolf, a free- A long-planned studio complex in Moor- there is a familiar energy they bring,” said soundstages is one benefit of filming there. lance director who has done multiple projects park is expected to break ground this year. The Wolf, whose work has appeared on the Funny Another is making all the space as accommo- at Avenue Six. project by Triliad Development Co. will have or Die comedy video website.

The Law Firm

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!(+,*),&!-* +#&))* ( $()&$")*($ & ) *+&,,+ ....&!.$++# %'(. )' Thumbnails | SFVBJ User Guide | Front Page | Table of Contents 4 March 14, 2011 UP FRONT SAN FERNANDO VALLEY BUSINESS JOURNAL Earnings Increase for DTS With Adoption of Blu-ray generated by the Unmanned Aircraft Systems million, or $0.45 per diluted share. In 2009, AUDIO: Technology developer division that makes drones used by the mili- the bank had net income of $745,000, or $0.15 DineEquity’s Q4 Shows Loss tary for reconnaissance and security purposes. per diluted share. targets networked-entertainment The aircraft are developed and manufactured Elements that contributed to the loss DineEquity Inc. had a wider net loss for as growth area in 2011. at facilities in Simi Valley. included merger related expenses, a Federal the fourth quarter and year of 2010 while In February, AeroVironment made public Home Loan Banks prepayment penalty, sales at its Applebee’s Neighborhood Grill Audio technology developer DTS Inc. an unmanned vehicle disguised to look like a increased salary and benefit costs and & Bar and IHOP restaurants increased. increased its net income by 27 percent in the hummingbird that it designed for the Nano Air increased occupancy costs. For the quarter that ended Dec. 31, the fourth quarter when compared to a year ago. Vehicle program of the Defense Advanced As of Dec. 31, 2010, California United Glendale-based company had a net loss of The Calabasas-based company reported net Research Projects Agency. Bank had $756.3 million in assets, compared $58.1 million, or $3.33 per diluted share, on income of $6.1 million, or $0.34 per diluted AeroVironment reported net income of to $456.7 million at the end of 2009 and revenues of $299.8 million. For the same share, on revenues of $26.9 million for the $11.5 million or $0.52 per diluted share, on $589.8 million at the end of the most recent quarter the previous year, the company had quarter ending Dec. 31. For the same period in revenues of $84.4 million for the quarter end- third quarter. The assets listed for Dec. 31, net loss of $48.2 million, or $2.84 per diluted 2009, DTS reported net income of $4.9 mil- ing January 29. For the same period a year 2010 represented an increase of 65.6 percent share, on revenues of $355.2 million. lion, or $0.27 per diluted share, on revenues of ago, the company had net income of $6.5 mil- year-over-year and an increase of 28.2 percent For the full year of 2010, the company had $21.2 million. lion, or $0.30 per diluted share, on revenues of from the third quarter. net loss of $30 million, or $1.74 per diluted For the 2010 fiscal year, the DTS had net $60.9 million. The bank had total deposits of $658 mil- share, on revenues of $1.3 billion. For the year income of $16 million, or $0.90 per diluted For the fourth quarter, the unmanned air- lion, up 90 percent from deposits of $346.3 of 2009, the company had net income of $9.2 share, on revenues of $87 million. For the craft division brought in $71.7 million in rev- million at then end of the previous year, and up million, or $0.55 per diluted share, on rev- 2009 fiscal year, the company reported net enue and the energy efficient systems, which 36 percent from deposits of $484.2 million at enues of $1.4 billion. income of $10.6 million, or $0.60 per diluted makes electric vehicle charging stations, the end of the previous quarter. Both restaurants experienced a higher share, on revenues of $77.7 million. brought in $12.7 million in revenues. The bank’s loans as of Dec. 31, 2010 were average guest check combined with declines The adoption of the Blu-ray format by con- Revenue and overall demand for small $421.3 million, an increase of 60 percent in guest traffic for the fourth quarter. Menu sumers increased during 2010 and that led to UAS, PosiCharge and EV test systems remain from $263.4 million at the end of the previ- pricing also increased by 2.1 percent at com- DTS HD Master Audio becoming the domi- strong,” said company Chairman and CEO ous year and an increase of 36 percent from pany-operated Applebee’s restaurants in the nant audio format, said company Chairman Tim Conver. “We also continued to execute loans of $309.1 million at the end of the pre- fourth quarter. and CEO Jon Kirchner. well on key development program milestones vious quarter. The net losses for the 2010 fourth quarter “With the growth in Blu-ray and rapidly that are important to our customers. I believe “Our 2010 results reflect strong core and the year were primarily due to the extin- expanding opportunity in connected devices, we remain well-positioned for long-term growth, including a 90 percent increase in guishment of debt and the redemption of we are excited about our prospects for 2011 growth.” deposits year over year, which was fueled by Series A perpetual preferred stock and related and beyond,” Kirchner said. “We will continue the 2010 tactical investments in additional staff premiums in connection with the company’s to make focused investments to extend our and infrastructure, as well as the year-end refinancing. These charges were partially off- penetration in networked-entertainment, which acquisition of California Oaks State Bank,” set by gains on the disposition of assets relat- is expected to drive higher growth over the CUB Posts Loss said David Rainer, president and CEO of Cal- ed to the sale of company-operated Apple- long-term.” California United Bank had net losses for ifornia United Bank. “In one year, we have bee’s restaurants in Minnesota and parts of 2010’s fourth quarter and full year but had taken advantage of unique opportunities to Virginia. year-over-year growth in assets, deposits and achieve a 66 percent growth in total assets and For the fourth quarter, domestic system- loans. an expanded geographic footprint, which is wide same-restaurant sales increased by 2.9 AeroVironment Does Well in Q4 For the fourth quarter of 2010, California supported by strong capital and solid credit percent for Applebee’s over the same period Net income grew by nearly 76 percent in United Bank had a net loss of $2.3 million, or quality.” in 2009 and by 1.1 percent for IHOP. For the the fourth quarter for manufacturer AeroVi- $0.44 per diluted share. For the same period in Accomplishments in 2010 include the year of 2010, domestic system-wide same- ronment Inc. when compared to the same 2009, the bank had net income of $43,000, or increase from three to six full service branches restaurant sales increased by 0.3 percent for period a year ago. $0.01 per diluted share. and the addition of two new loan production Applebee’s and remained flat for IHOP. Much of the revenue for the company is For 2010, the bank had a net loss of $2.3 offices.

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FOR MORE INFORMATION contact Jill Gorman: [email protected] • (800) 922-5272 Thumbnails | SFVBJ User Guide | Front Page | Table of Contents SAN FERNANDO VALLEY BUSINESS JOURNAL UP FRONT March 14, 2011 5 Changes in Media Lead to New Department at Law Firm EXPERTISE: required to embrace new technologies and lawyers) do not embrace the changes in media Existing clients trends like mobile advertising, iPads, social Michelman & Robinson LLP they will be left behind for sure. can now use firm for marketing media, etc,” said Ronald Camhi, chair of the “Digital and other media are moving at firm’s advertising, marketing and media divi- HEADQUARTERS: Encino rapid-fire speed, Camhi said. “We are expand- and advertising issues. sion. NUMBER OF ATTORNEYS: 70 ing to respond and address those issues.” This new department is designed to har- Although some law firms may follow their By JO-ANN CAROL CUBELLO ness the expertise of the firm’s intellectual KEY PRACTICE AREAS: Advertising, market- lead, he feels Michelman & Robinson will be Contributing Reporter property lawyers, litigators, employment and ing, media; commercial and business ahead of them because of the firm’s California regulatory attorneys who have an awareness litigation; corporate and securities; and East Coast presence. Encino-based law firm Michelman & of the advertising and media landscape. ﬁnancial services and bankruptcy; Michael E. Kassan, Chairman and CEO Robinson LLP has created a department to “In particular, this allows us to respond to regulatory and administrative; insurance of Media Link LLC, said Michelman attor- help clients navigate the fast-changing world the cutting-edge issues facing the industry coverage and bad faith; health care; neys are talented and energetic. of advertising, marketing and media. that includes on-line privacy concerns, con- “They have considerable expertise across intellectual property; trusts and estates “Advertising lawyers have been around for trolling advertisers brands in the age of social diverse media platforms, creating a one-stop decades, but often thought of as very New media and all of the user-generated content firm. We rely on them frequently to advise us York based. Our firm is uniquely situated we all see online every day,” he said. for media issues. on legal issues because they truly know our because we are already involved with what is Since clients use the firm for other busi- Participating in an adverting conference in industry and are at the forefront of the occurring now and in the future of the media ness issues, the new division will allow them Austin last week, Camhi said he believes that changes affecting the media and advertising industries. Namely, that advertisers are one-stop shopping to also use their services if advertisers and their agencies (and their space,” Kassan said. Method Fest Takes Break for 2011 Save The Date FUNDS: Corporate support dried up during the recession. The Valley Economic Alliance Upcoming Events By MARK R. MADLER Staff Reporter Facing difficulties in attracting corporate sponsors, the organizers of the Method Fest VITA Global Networking Breakfast film festival are taking a break this year to regroup and work on ways to grow the festival. “Global Trade Intelligence” When the festival returns in 2012, it is hoped there will be a better climate for busi- Wednesday, March 16, 2011, 7:30 to 9 a.m. nesses to spend again on sponsoring the week- long collection of screenings, parties, and other Our conﬁrmed speakers will be: events. Maurice Kogon, Director, El Camino College Center for International Trade Development Method Fest may also relocate from Cal- • Discover how your business can use the 1,000 deep links to international trade information in abasas, where it has been for the past six years. Executive Director Don Franken is in talks 12 categories and 56 subcategories with two other cities as host. Joe Davis, PIERS-Global Trade Intelligence Solutions It was not an easy decision for Franken to • Learn how your business can use PIERS global trade intelligence to identity new markets and make to decide not to have the festival, which sales opportunities traditionally takes place at the end of March. The festival has grown each year in the num- Non-Members $25 • VITA Members $20 (Includes Continental Breakfast) ber of films shown (108 in 2010) and attracts RSVP [email protected], 818.379.7000 x109 projects with top Hollywood names and those performers on the cusp of stardom. In 2008, for instance, Method Fest gave an award to Melissa Leo, winner of an Academy Award this year. Small Business Roundtable Once the economy began to tank in late with Assemblymember Mike Feuer 2008, Method Fest began to struggle. Sponsorships dried up in 2009 and then again in 2010. In the best years, the festival Friday, March 18, 2011, 7:30 to 9 a.m. brought in $150,000 in corporate monies. The An opportunity for small business owners to participate in a dialogue with Assemblymember Feuer most the City of Calabasas had given was $75,000. That amount shrunk to $35,000 in Free Admission (Includes Continental Breakfast) 2010 and Franken didn’t even approach the RSVP [email protected], 818.379.7000 x100 city for money for this year. At a Calabasas City Council meeting last March, there was a discussion about Method Fest organizers complying with conditions Valley Business Leaders Roundtable attached to receiving money from the city. There was no action taken by the council, with Austin Beutner according to minutes of the March 10 meeting. The city isn’t cutting support for the arts Friday, March 25, 2011, 9 to 11 a.m. and instead are putting the dollars elsewhere, said Michael Hafken, the city’s public infor- Come meet First Deputy Mayor and Chief Executive for Economic and Business Policy for the mation officer. City of Los Angeles as he discusses Stimulating Business, Economic Growth & Public/Private Partnerships As the film festival grew, so did the expectations for the number of films, the celebrities Free Admission • RSVP [email protected], 818.379.7000 x100 attending post-screening parties, the red carpet arrivals, and awards presentations. A music portion was also added to the festival. Space is limited - RSVP Today! “Everything becomes important in terms of presentation,” Franken said. “It takes hard cash to do a lot of that.” Method Fest is hardly alone in facing a lack of money. Film festivals in Jackson Hole, Wyo. and The Valley Economic Alliance Building Las Vegas have been canceled in recent years. BFG Board Room, 5121 Van Nuys Blvd, 2nd Floor, Sherman Oaks, CA 91403 GenArt, a festival in New York City, returns this summer after having been canceled in [email protected], 818.379.7000 Updates & Registration www.TheValley.net 2010. Thumbnails | SFVBJ User Guide | Front Page | Table of Contents

6 March 14, 2011 PROFILE SAN FERNANDO VALLEY BUSINESS JOURNAL

PHOTO BY DAVID SPRAGUE Cars: Lou Gonzales has seen momentum pick up for the Chevrolet brand as the carmaker brings out smaller models to compete with those from Honda and Toyota. Antelope Valley car dealer Lou Gonzales discusses the switch from the Saturn brand to Chevrolet, what buyers are looking for Valley Driven these days and the future of the Lancaster Auto Mall.

By MARK R. MADLER Staff Reporter getting the Saturn franchise in 2001. on us. Fortunately some of my colleagues, brand would be saved. It was kind of last Gonzales admits to being a salesman all of Jimmy Johnson down toward San Diego was minute that the deal fell apart and Roger was hat Lou Gonzales has been through his life, a skill he attributes to growing up as kind enough to sell 25 new Chevrolets and that unable to come to terms with the people who the past 18 months he would not an only child and having to convince other helped bolster the inventory a little bit. Then in were going to supply Saturn with cars. It was a Wwish on anyone. children to be his friend. the second week of December we started sad day. I had a great run with Saturn for 11 His Saturn dealership in Palmdale was The integrity and honesty that he learned in receiving our shipment from General Motors. years, tremendous success with the brand in closed when General Motors discontinued the the military Gonzales applies to his business, the top 5 percent in sales volume in the U.S. popular brand. which is why he has so many customers who Q: Are you sorry to have seen the Saturn We were proud of that. His being awarded a Chevrolet dealership have stayed with him over the years. brand go away? got caught up in arbitration and the court sys- “They know they don’t have to read the A: I was very passionate about the Saturn Q: During the downturn was there any- tem. When he did receive word he could open paperwork twice,” Gonzales said. “That is brand. When I was first notified there could be thing done differently, a change in sales phi- a new dealership it was a day before the Oct. what develops loyalty is that trust.” issues with the brand that gave me great con- losophy or strategy? 30 closure of his Saturn franchise. cern. I tried to champion that deal when Roger A: We saw significant change in the mar- To get through those challenges, Gonzales Question: It has been a tough couple of Penske made a run at acquiring the Saturn ket, in the buyers. Many of the buyers, as the relied on what he had learned from 20-plus years for the auto industry and individual brand from General Motors. I felt I had a lot of economy struggled and we went into the years in the retail side of the auto industry, and auto dealers, how are things looking now in close (intelligence); I was being updated regu- recession, many people rather than buy a new on his employees who stuck with him even in March 2011? larly by a team of colleagues working with car were starting to service their car more fre- the face of an uncertain future. Answer: We just finished basically 100 Roger on the East Coast. I thought the Saturn quently. We were seeing a little more traffic in In early November, Gonzales opened Ante- days in business. We opened on Nov. 10. I our service department. Where we really had lope Valley Chevrolet in the Lancaster Auto would say the first 30 days were a lot more to make the adjustment was in the used car Mall, taking over the former space of a Toyota difficult than I anticipated. The preceding 90 Lou Gonzales market. Many people were now looking for an dealership that moved next door into a larger days have gotten a lot better. Things are com- additional car that they could commute in. We building. He immediately set to move to get the ing together. I think a lot of that has to do with TITLE: President, Antelope Valley Chevrolet also saw there was a huge interest in lower dealers at the mall working together and in my team. Many of my employees have been BACKGROUND: Gonzales was born and priced cars; $6,995, $7,995. Anything under February the dealers, in conjunction with the with me for an extended period of time so the $10,000 we were selling almost as quickly as raised in Northern California. He served City of Lancaster, started a new program to transition was easy. were putting them out there. offer the best price on a new vehicle and to in the U.S. Army after high school. exchange a used car within 10 days of the pur- Q: What happened in that first 30 days NOT JUST CARS: While Gonzales has spent Q: What are you seeing from buyers chase if the buyer was not satisfied. that you didn’t anticipate? his career at car dealerships he has other these days? A native of a small town in Northern Cali- A: Just moving; the physical move. We had business interests as well. He is currently A: I am seeing momentum pick up for the fornia, Gonzales served in the U.S. Army fol- no new car inventory whatsoever. So we were Chevrolet brand. One of the things that planning to build an Ace Hardware fran- lowing high school. He worked for two dealer- strictly used cars. We didn’t have any new Chevrolet has done a real poor job of provid- ships owned by the Robertson family, first in Chevys. I had acquired a couple of used 2010 chise in Acton, ing is great got-to-have small cars. I will tell North Hollywood and then Palmdale. He then Chevys so that I could have something in the HOBBIES: Gonzales is an avid hunter. you that has come to an end. The Chevy Cruze went in on a Buick Pontiac dealership before showroom. Those first three weeks were tough Please see DEALER page 29 Thumbnails | SFVBJ User Guide | Front Page | Table of Contents SAN FERNANDO VALLEY BUSINESS JOURNAL March 14, 2011 7

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© 2011 JPMorgan Chase & Co. Thumbnails | SFVBJ User Guide | Front Page | Table of Contents 8 March 14, 2011 UP FRONT SAN FERNANDO VALLEY BUSINESS JOURNAL Westﬁeld Seeking Right Tenant Mix for Mall Expansion

Continued from page 1 ple of years, this activity is increasing now and will ramp up even more in the next 12 to 16 months, said Larry Green, senior vice president of U.S. development for Westfield. So far, the company has achieved about 25 percent of its business outreach goal. “We’ve started reaching out to have retail community and restaurateurs and grocery stores,” Green said. “We’re going to have a fitness component here, so we’re in that process. There will be a mix of the best local retailers with some of the best national and international retailers, but (they’re) going to have to be performing at a high level.” Green said that while The Village will offer a mixture of price points for shoppers, each retailer will be held to a certain quality stan- RENDERING COURTESY OF WESTFIELD dard. The company prides itself in having pop- Village: Westﬁeld plans to make improvements to the road networks around its mall expansion to mitigate trafﬁc congeston. ular retailers such as Neiman Marcus, Urban Outfitters, Anthropology and Target at its nity organizations. cerns are mitigated and the architectural design pick up, I’m excited to hear that companies Topanga and Promenade malls. There has been opposition by some in the adds to the beauty of Warner Center.” such as Westfield are adding new retail or community over potential blight and traffic Westfield projects that the expansion will developing again.” Boutique hotel issues surrounding a proposed Costco and a create 3,046 construction jobs and 4,454 per- Ruiz plans to meet with Westfield soon to Activity has also been brewing in the 20-pump gas station on the corner of Victory manent jobs after the project’s completion. It discuss the project in more detail. search for a hotelier. Boulevard and Owensmouth Avenue. Howev- also projects the expansion will lead to $636 The expansion is expected to be completed “We actually had some good discussions er, Green said Westfield is planning to spend million in total economic output and $9.4 mil- in two phases. The first phase, slated to be with a number of the top hotel chains in the millions of dollars to make improvements to lion in added revenue to the city of Los Ange- completed by 2013, includes the development country and are really pleased with the level of road networks around the property to mitigate les each year. of the anchor retailer and the majority of the activity there,” he said, adding that Westfield is traffic congestion. The company is also work- retail and restaurant space, which could planning to incorporate a boutique hotel since ing on a plan to include art installations, such Hub for visitors include pedestrian and community gathering there are already full-service hotels in the area. as murals, around the Costco building. Dawson added that the expansion could space. The second phase, which is slated to be Westfield has also been reaching out to res- Despite the Costco concerns, others think help the Warner Center area become more of a completed by 2016, includes the hotel and idents in a new way. The company recently the project as a whole will be an economic hub for visitors. Peter Ruiz, the San Fernando office community center. mailed about 60,000 brochures to residents boost to the area. Valley regional manager for the Los Angeles Public hearings start for the expansion plan residing near the project. It has received thou- “The Canoga Park/West Hills Chamber County Economic Development Corp., this summer, and Westfield officials are hoping sands of response cards back with comments of Commerce wants to support more business agreed. the project’s entitlements will be approved by and suggestions, which Westfield officials plan coming into our West Valley area, bringing “If there’s more options, there’s more rea- the city by the end of 2011 or the beginning of to use to help guide its retail and restaurant with it more jobs,” said Jack Dawson, presi- son for people to shop in the area,” Ruiz said. 2012. If so, construction would likely start dur- selections. The company is also continuing to dent of the chamber. “Therefore, we support “It keeps the dollars flowing within the coming the first half of 2012. hold meetings with local business and commu- the Westfield Village as long as traffic con- munity. … Now that the economy is starting to

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Work here. Or vice versa! Thumbnails | SFVBJ User Guide | Front Page | Table of Contents SAN FERNANDO VALLEY BUSINESS JOURNAL • March 14, 2011 SPECIAL REPORT: LEADERSHIP Twenty in Their

Young leaders draw notice Twenties across the greater Valley

PHOTO BY DAVID SPRAGUE Consulting: Kayvan Mott, left, and Parham Nabatian hese are the individuals that older gen- have made friends in high places. See page 14. erations seek out these days -- and not just for information on how to use their iPhone or how to set up a Facebook In this section: account. People in their 20s are being Justin Kendrick...... 10 Nathan Ryan ...... 13 sought after because of the way they Steven Derryberry ...... 10 Zachary Zigmond...... 13 easilyT adapt to the quickly changing world of busi- Lindsay Fontaine...... 10 Parham Nabatian & ness, a world that has never moved so fast. In this Josh Mann...... 11 Kayvan Mott...... 14 report, the Business Journal identifies 20 people in Tim Gaspar ...... 11 Jonathon Nostrant...... 14 their 20s who illustrate this and are rising quickly in Stephen Rischall...... 11 their fields because of it. Michelle Boyer ...... 14 Clark Hill...... 11 Jordan Landes-Brenman...... 15 Madison Schwartz ...... 11 Kelly LaRussa...... 15 David Wurth...... 12 Nicolas Ramirez...... 15 Antonio Diaz ...... 12 Troy Werner ...... 15 Thumbnails | SFVBJ User Guide | Front Page | Table of Contents 10 March 14, 2011 SAN FERNANDO VALLEY BUSINESS JOURNAL LEADERSHIP: 20 IN THEIR 20s Young Executive Has Earned Trust of Hospital Leaders HEALTH CARE: Kendrick, 29, is one of top people on staff. By JESSICA VERNABE Staff Reporter

Justin Kendrick has dreams of being a hospital CEO and he’s closer than most his age to reaching that goal. At age 29, the Palmdale Regional Medical Center associate administrator already works on a hospital executive team and has helped coordinate two hospital relocations. In his role at Palmdale Regional Medical Center – formerly Lancaster Community Hos- pital – Kendrick oversees several departments at the facility and reports directly to the hospital’s CEO, Bob Trautman. Other responsibili- ties include being involved in physician recruitment and leading a patient satisfaction committee. However, Kendrick’s largest role since he started in February 2009 has been to help plan and organize the hospital’s recent move to the much larger Palmdale facility. Kendrick worked closely with Karen Faulis, the hospital’s chief operating officer, to organize things such as training staff, planning the physical move of patients and equipment, Leader: Justin Kendrick, center, is associate administrator at Palmdale Regional Medical Center. and preparing for licensing visits at the new location. “I think he’ll get into a chief operating Earning leadership hospital CEO within the next five years. officer position very soon,” she said. “He’s Kendrick calls the move of the Palmdale “Justin relates very well to people,” Brown Officer-in-training done really well. He’s personable and outgo- facility the most gratifying professional experi- said. “He’s capable of managing many differ- Kendrick’s associate administrator position ing and well-respected… He’s very confident ence he’s ever had. He learned key lessons, ent personality types. … Secondly, his work is part of a training program put on by Palm- in his role and asks a lot of questions.” such as the importance of paying attention to product is very good. He is extremely consci- dale Regional’s parent health care system, This is not Kendrick’s first time working in the details, remaining flexible and keeping entious, detail-oriented and wants to do a good Universal Health Services. The goal of the a hospital leadership role. In 2006, he was your team on the same page. job. I think people are willing to trust him and program is to train its participants to work at hired as a project manager of administration at Kendrick acknowledges that he is younger give him autonomy.” an executive level and then eventually place Memorial Hermann Sugar Land Hospital near than most people doing jobs like his, but the Brown said that along with helping open them in chief operating officer positions at Houston and was promoted to director of key to success lies in leadership style. Memorial Hermann Sugar Land’s replacement hospitals within the health care system. operations within a year. That was where “I think leadership is difficult in the sense hospital, Kendrick also helped organize the Kendrick doesn’t know when he’ll move Kendrick oversaw his first replacement hospi- that it’s never given,” he said. “Everything has hospital’s neuroscience services. up to the next level, but believes it could be in tal project. He decided to leave the hospital in to be earned by trust and respect and that prob- Kendrick’s advice to other young profes- the very near future. Texas for the one in Lancaster because he saw ably takes a little bit longer for someone young sionals trying to make their way up, whether in “My immediate short-term career goal is the potential for growth within its health care to obtain from really an older generation. … In or out of the health care field, is to start build- to obtain a chief operating officer position system and also wanted to try working for a order to help people to excel, we’ve really got ing and managing their professional reputa- within one of our UHS facilities and learn for-profit hospital. to find out what motivates them to get up in tions early and to be mindful of whom they are everything I can from that experience,” he Kendrick has a master’s degree in health the morning and just finding out how to allow working for. said. “Hopefully that prepares me to take the care administration from Trinity University in people to excel at their jobs by utilizing their “I think it’s very important as to who we next step (to CEO) in a few years.” San Antonio, Texas, and a bachelor’s degree strengths.” align ourselves with and who we look to for Faulis said she also believes it won’t be in business administration from Southern Jim Brown, CEO of Memorial Hermann guidance,” Kendrick said. “I’ve chosen careful- long before Kendrick is called to a higher Nazarene University just west of Oklahoma Sugar Land Hospital, said it is that mindset ly who I worked for just because I want to get role. City. that leads him to believe Kendrick could be a all that I can possibly get out of an experience.” Steven Derryberry Lindsay Fontaine Attorney, Kestler/Derryberry LLP Media Buyer, InterMedia Advertising

AGE: 29 AGE: 26

CAREER: While waiting for bar results, he CAREER: Although Fontaine was worked in Kestler's office in Lancaster. Dur- unsure what to do when she started at the ing those couple of months he acquired a company, she quickly realized that media client base in the fields of business, real estate, was a great fit. After working in data entry and trust and probate law. "In 2007, I was and as an assistant in the media depart- offered a lucrative position at a larger firm in ment, becoming a media buyer was an Los Angeles. Mr. Kestler asked what it would easy transition. “As an assistant in the take for me to stay in Lancaster. I wanted to department I was already talking with the work for myself and handle my own clients. stations and doing as much buying as I At the end of 2007, I executed a partnership could. I have been a media buyer for 3 agreement, and now we represent private indi- years and I love it. It is exciting every day viduals, businesses and even a Fortune 500 and it is important to love what you do.” company." Derryberry's outside commitments include serving as Vice-President of the Lancaster GOALS: She wants to help InterMedia Performing Arts Center Foundation, Vice- expand and someday would love to run work with the community. Presently planning Chair for the Lancaster Neighborhood Vital- the company. his wedding. ization Commission, member of the Lancaster and Rosamond Chambers of Commerce (Past MENTORS: "My mother, Lorraine, who MENTORS: “My Grandfather, Syd Board Member), and the Antelope Valley raised my brother and me without any help." Yallen, was a great mentor and someone I Board of Trade. His high school history teacher, Mr. Ira really looked up to. He started the busi- Simonds and his business partner, Thomas P. ness from the ground up and was such a but always listened to all sides. I get my GOALS: To continue to grow his firm and Kestler. pioneer. He was firm in what he wanted, work ethic from him.” Thumbnails | SFVBJ User Guide | Front Page | Table of Contents SAN FERNANDO VALLEY BUSINESS JOURNAL March 14, 2011 11 LEADERSHIP: 20 IN THEIR 20s Josh Mann Manager of Business Retention and Marketing Santa Clarita Valley Economic Development Corp.

AGE: 29

CAREER: Once out of college, Mann worked as a director of development for Desert Christian Schools in Lancaster. His next job was as executive director for the Antelope Valley Board of Trade, where he headed the group’s administrative functions and marketing, organized events and helped lobby for local infrastructure projects. After leaving to work at a public affairs company for a few months, Mann started working at the SCVEDC in February where he helps attract and retain businesses.

GOALS: “At some point in time, I would love to be a full-time consultant in the advocacy capacity. … I’m a big advocate for economic development, and I look forward to continuing along that path for the rest of my career.”

MENTORS: Lew Stults, former district director for Congress- man Howard P. “Buck” McKeon; and Edward Mirzabegian, CEO of Antelope Valley Hospital.

Tim Gaspar Stephen Rischall Owner, Gaspar Insurance Services Financial Advisor, Waddell & Reed Inc.

AGE: 29 AGE: 24 Rischall is also state director of the San Fernando Valley Jaycees. CAREER: Gaspar started his first business in high school CAREER: Rischall started investing when he started renting out inflatable bouncers for parties. At in stocks on his own at age 13. GOALS: Rischall plans to obtain his age 21, he entered the insurance industry and worked as a pro- When he was 19, he started working Chartered Retirement Planning ducer for an insurance firm for five years. In 2007, at age 26, at Estate Management Group Counselor and Certified Financial he wanted more independence and opened his own insurance Inc., a small Valencia-based finan- Planner designations. His wants to agency, Gaspar Insurance Services, in Encino. Gaspar has cial planning firm. There he worked continue growing his practice with expanded initial one-person operation to include a staff. His with top franchise business owners retirement planning clients, small revenue level is now four times as high than when he started. and became head of the case design business owners looking to grow or department, which produces finan- transition their business and large GOALS: “My goal is to grow the business at 30 percent per cial plans for clients. After graduat- businesses looking to provide finan- year. … That’s definitely the goal for the next five to 10 ing from CSUN and becoming a cial education to their employees. years.” fully licensed financial advisor, Rischall started his own independent MENTOR: Andy Horowitz, presi- MENTORS: My parents, including my step-father who was financial advisory practice with dent and CEO of Estate Manage- in the insurance business for 35 years Waddell & Reed in January 2010. ment Group. Clark Hill Madison Schwartz Broker and REO Department Manager, Century 21 Owner, Fresh Lifestyle AGE: 29 AGE: 23

CAREER: Hill started in real estate in CAREER: Schwartz became an assistant buyer for a 2004 by working as the assistant of private fashion boutique in Santa Clarita as a teenager. Ron Prechtl, Century 21 franchise She graduated high school early and started attending owner in Granada Hills. Hill then the Fashion Institute of Design & Merchandising. moved into selling houses. In 2007, he However, she left school at age 18 to work as a whole- asked if could manage the foreclosure sale representative for women’s contemporary name- department and was promoted. Hill brand clothing in Los Angeles’ fashion district. Around has been a top-10 agent in his office that time, she also opened her clothing store Fresh every year and won the “Centurion” Lifestyle in Newhall while still working downtown. award over the past three years. Hill is Now she is primarily focused on her store, though she also the founding chairman of his local also works for clients as a buyer and stylist. Schwartz Young Real Estate Professionals chap- uses her store to help non-profit groups raise money. ter, which he started in 2008. GOALS: “I plan on launching my new online shopping GOALS: “Continued expansion of my cart and I hope that goes international. And, I plan on business and my business develop- franchising and branding out Fresh Lifestyle. By the ment. And I would like to purchase a time I’m 25, I’d also like to have my own clothing line.” property here in the San Fernando Val- MENTOR: Ron Prechtl, Century 21 ley every year going forward.” franchise owner in Granada Hills. MENTOR: My mother, who owns her own business Thumbnails | SFVBJ User Guide | Front Page | Table of Contents 12 March 14, 2011 SAN FERNANDO VALLEY BUSINESS JOURNAL LEADERSHIP: 20 IN THEIR 20s CEO of Magazine Made A Turn in His Career Path PUBLISHING: Wurth chronicles how top-level executives made it big.

By JESSICA VERNABE Staff Reporter

When David Wurth was a wealth manager for Merrill Lynch, he couldn’t keep his mind from racing with business ideas. Learning about companies only spurred the young professional’s entrepreneurial mindset and curiosity. He wondered how these top-level executives reached success. What was their strategy? What advice would they give younger, up-and-coming professionals? In mid-2007, after three years of working for the firm, the wealth manager started working on a concept for a magazine that would help answer these questions. He originally had the idea in 2003 after graduating with a finance degree from the University of Arizona. Wurth left Merrill Lynch in January 2008 and by February, he and a business partner had put out the first issue of their executive leadership and lifestyle magazine C-Suite Quarterly, or CSQ, using business contacts to secure ads. “It was totally grassroots. I put every dollar I had into this,” the 29-year-old magazine CEO and editor-in-chief said, recall- ing how he, his business partner and friends originally worked on the magazine out of his Sherman Oaks apartment. Later, they worked out of a garage in Calabasas. “The model is we tell stories about how people became successful and we also couple a very high-end lifestyle association with those interviews,” Wurth continued. “I thought, ‘Why don’t we bring those two things together and bring it down to a community level where the people we are reading about are in our community?’” The magazine broke even in its first issue and made a profit starting with its second. However, the recession and the depar- ture of Wurth’s business partner left the publication struggling to stay afloat. Last year, Wurth ended up promoting his art director to also serve as managing editor and hiring a full-time executive assistant. July 2010, the new team moved into an office space in Westlake Village and later hired a part-time sales support administrator. The magazine also contracts out work, using dozens of freelance writers and photographers, distributors, advertising representatives and others.

Magazine growing PHOTO BY DAVID SPRAGUE CSQ magazine, which is published by Wurth’s Energie Idea guy: Former wealth manager David Wurth is editor in chief of C-Suite Quarterly in Westlake Village. Media Group, has seen considerable growth. It started with a quarterly circulation of about 7,500, which has grown to about 20,000. Wurth, who serves as CSQ’s CEO and editor-in-chief, Growth tactics gressively gets better.” expects the publication to reach a quarterly circulation of about What has helped grow the magazine is that it offers inspira- Reinke said Wurth’s drive also speaks volumes. 30,000 to 35,000 magazines by the end of the year. tional stories about reaching success, Wurth said. “What I get impressed with David is he basically started a The Westlake Village-based magazine’s coverage area has One of the things that led Wurth to starting CSQ magazine magazine in a period of time in our economy that was probably also expanded, now including from Beverly Hills to the Ventura was that he wanted to provide something inspirational amidst the most severe downturn in most of our lifetime,” he said. coast. Wurth said revenues have already grown, and he expects all the negative economic news in the media. “Through all of that, he’s been able to persevere and build the to see additional growth of 300 to 500 percent year-over-year Brent Reinke, founder and chairman of Gold Coast Busi- magazine and its reputation and constantly put out good articles growth by 2012. ness Forum based in Westlake Village, said he is impressed and good content. I just find that pretty impressive for a young Part of the projected revenue growth is due to the fact that with several components of the magazine. His organization is a guy like him.” Wurth plans on adding various vertical businesses to the maga- networking group for mid- to high-level executives. Wurth said other things that have helped his magazine suc- zine. Within the next couple of weeks, he plans on launching a “He obviously has an opportunity to interview some really ceed have been his ability to make and grow connections in the high-end buying Web site, which would provide exclusive influential, well-known executives,” Reinke said, noting the local business communities, along with companies and friends offers to executives. CSQ will renovate its Web site by the end magazine’s recent interview with General Electric’s chairman who have believed in the publication enough to continue pur- of the year and will launch an educational platform in 2012. and CEO, Jeffrey Immelt. “I think the layout of it, it just pro- chasing advertisements. Antonio Diaz Founder and Creative Director, Artifice Studios AGE: 24 GOALS: When he noticed how creative free- lancers would work from office to coffee CAREER: "I worked fulltime at a corporate shops to home and back to coffee houses, office doing graphic design for two years, and Nathan Ryan of Proxart and Diaz solved then became a freelancer, but I worked on my the problem with Kreative, a cooperative portfolio for Artifice Studios. This went on workspace for creative people and plan to for about a year until I just had to take the risk open in April 2011. with Artifice Studios and in May 2008 I went fulltime on Artifice Studios." Clients range MENTOR: "Although I had no mentor only from educational institutions like College of people who inspired, Gary Vaynerchuk of the Canyons and Fullerton College, web start- Wine Library and VaynerMedia is a big ups, local small businesses, music production influence to the people that follow him." companies on the East Coast, non-profits and B-to-B businesses. Thumbnails | SFVBJ User Guide | Front Page | Table of Contents SAN FERNANDO VALLEY BUSINESS JOURNAL March 14, 2011 13 LEADERSHIP: 20 IN THEIR 20s Zachary Zigmond Financial Representative, Northwestern Mutual Financial Network

AGE: 22

CAREER: Zigmond currently specializes in risk management and is licensed to sell life, disability, long-term care and health insurance products. Zig- mond, who works with individuals and business, is in the process of obtaining his investments license. He decided to apply to work at Northwestern Nathan Ryan Mutual after the company sponsored a Co-Founder and President, Proxart marketing competition at his university. AGE: 23 GOALS: Ryan plans to continue with the design business Zigmond obtained the and to move forward with his friend Antonio Diaz on licensing he has now while working at the company in Woodland CAREER: Proxart, an arts and media organization, was Kreative, which will open this April. Kreative is a cooper- Hills, where he has been since June 2010. started as a side project while Ryan worked at Disney. ative workspace for creative people. They hope it will Zigmond also serves as the state director for the San Fernando A few friends complained about the lack of art-related become a cultural hub, not only Santa Clarita and the Valley Jaycees. opportunities in Santa Clarita and decided to put on an art suburbs, but for Los Angeles as well. show. “When 75 people came, we decided to continue to GOALS: “I’d like to continue to growth within (the company). publish suburban artists and started Proxart Magazine, MENTORS: “I’d say that my dad, Jim, more than anyone There’s a lot of opportunity here.” and Proxart Radio.” Their readership is worldwide and else in my life, he has mentored and influenced me the with more than 12,000 views a month. Each issue of the most.” Bradley Grose, creative director at Disney taught MENTOR: Edgar Vega, financial representative at the same magazine has been downloaded or purchased more than him a lot about being efficient, meeting deadlines, and company 3,500 times. working hard.

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For more information on space reservation and rates, please contact your account manager at 21600 Oxnard Street, Suite 250 Woodland Hills, California 91367 tel 818.676.1750 fax 818.676.1747 818.676.1750 www.sfvbj.com Thumbnails | SFVBJ User Guide | Front Page | Table of Contents 14 March 14, 2011 SAN FERNANDO VALLEY BUSINESS JOURNAL LEADERSHIP: 20 IN THEIR 20s Networking Masters Found High-Level Connections MARKETING: Duo finds Within the past month, the company was also hired by the Alliance to work on the design of friends first, business second. its newsletter, the design of its Web site header By JESSICA VERNABE Staff Reporter and on an online master business calendar that combines its events with its partner business Parham Nabatian and Kayvan Mott have organizations. entrenched themselves in the San Fernando Harvey Berg, vice chair of the Alliance, Valley business community. said what sets Nabatian and Mott apart are Their marketing company, Infinite Com- both their willingness to reach out and help, as munications, has been retained to do work for well as their level of skill. the Valley Economic Alliance and the Valley “They understand marketing, and they saw Economic Development Center, and Nabat- us as having a marketing initiative and put one ian and Mott are known for having volun- together,” Berg said. “I think we’ve just been teered their time and ideas to the organiza- lucky in the context of their fortuitously mov- tions. Mott also serves as a co-chair of coming in here and having the skill set that they munications for the United Chambers of have so that we’ve been able to mutually use it Commerce of the San Fernando Valley. to everybody’s advantage.” Their connection makes sense considering Infinite Communications has clients in a that the company co-owners specialize in variety of industries and has been particularly reaching out and obtaining visibility, and also active in the medical industry, working with considering that they are housed in the same physicians to help them build their online pres- building as the Valley’s powerhouse economic ence. It has also produced marketing products development and advocacy groups. However, for Grammy award-winning singer James Nabatian and Mott – two of three owners in of Ingram and Emmy award-winner filmmaker the company – have used more than just what Martin Kent. they learned in college to get where they are One of Nabatian and Mott’s goals is for now. They have utilized the advice of various the company to reach about 300 percent rev- mentors along the way. enue growth this year over 2010 revenues. The Marty Cooper, president of Cooper Com- company already saw similar growth between munications Inc. and vice chairman of the 2009 and 2010. Boys & Girls Club of the West Valley, was one of those mentors. While he knew Nabatian and Networking tactics Mott through a family member of Mott’s, it Nabatian and Mott have collected advice wasn’t until the pair attended one of Cooper’s PHOTO BY DAVID SPRAGUE from various mentors – professors, other pro- UCLA Extension marketing classes that he got Conference: Kayvan Mott, left, and Parham Nabatian at the Economic Alliance. fessionals and even authors – and have learned to know them. to put it to use. “They’re like a couple of little sponges and on the technicalities of running a business. realm of opportunities for Nabatian and Mott. Mott said some of the things he’s learned is those are the people you want to help,” Cooper When it came time to move into his own “It was really cool that we got to see Bruce to always compliment those you admire, said. “They’re enthusiastic about learning and office, Nabatian took Cooper’s advice and pur- (Ackerman), someone that people had to work which has the potential of starting dialogue putting into practice that which they’ve sued space in the Sherman Oaks building their calendar to meet with him,” Nabatian said and relationships. He also learned that you learned.” where the Alliance, the VEDC, the Valley of the Alliance’s former president and CEO. often need to give in order to receive. From there, he brought Nabatian into the Industry and Commerce Association and the “We got to just see him grabbing coffee and “We’ll give them something so they’ll be Boys and Girls Club of the West Valley as an United Chambers of Commerce of the San grab him for 10 minutes and talk to him. I ran open,” Mott said, adding that he and Nabatian intern to work on the organization’s newsletter. Fernando Valley are located. business ideas by him and he’d give me his often share their marketing ideas with people. Through the position, Nabatian was able to In January 2009, Nabatian and his other quick feedback.” “You’re adding currency to the relationship.” participate in the group’s marketing committee business partner, Ali Soufi, rented a small The two young entrepreneurs and their Nabatian said he’s learned to be active in meetings, brainstorming with Valley business space in the building. Mott, who had helped third partner made marketing presentations for the community and to take action. leaders. Nabatian start Infinite Communications, had the groups and became active in their events. “Be an initiator,” he aid. “You’ve got to go In June 2008, Nabatian decided to start his left for awhile to explore other career options After that, the job offers started coming. to people. You’ve got to get involved in what own marketing business and used some space but returned a month after the move. Infinite Communications was eventually you want, what you feel you have a personal in the Los Angeles office of a family friend, hired by the VEDC to visit its downtown Los passion for, and be yourself. … Don’t be Emanuel Separzadeh who owned Trimax New opportunities Angeles office to consult retail businesses in afraid to ask people to go to lunch with you Capital Group. Separzadeh guided Nabatian Being located at the site opened a new using social media and Internet marketing. because you think they’re too busy.” Jonathon Nostrant Michelle Boyer Founder and CEO, Interactive Voice Inc. Director of Marketing, Momentous Insurance Brokerage AGE: 23 AGE: 28

CAREER: When Nostrant was a junior at CAREER: After graduating from college, USC’s entrepreneurial studies program and Boyer worked as an underwriter with Net- studying abroad in China, he encountered worked Insurance Agents. She then relocated voice recognition technology that led to the to Los Angeles, and joined the associate pro- creation of his business. Using the technology, gram at Arthur J. Gallagher in 2004. After he and his father launched Moshi Lifestyle in three years with Gallagher, Boyer hoped to 2008 with its signature voice-activated alarm move on and pursue a more creative career. clock that responds to commands. The com- In January 2007, she acquired a marketing pany has sold to retailers including Bed, Bath position with Russ Reid, a marketing and & Beyond and Brookstone. In January, Nos- communications firm that serves non-profit trant took the alarm clock and other products organizations. In October, she began working under a new company he is heading called with the non-profit organization Create Now Interactive Voice Inc. as well. In 2008, Boyer was able to combine her experience in insurance and marketing GOALS: Nostrant said he would like to when she was hired as Marketing Director at make his products do more things, such as Momentous Insurance Brokerage. telling the weather in any city upon com- mand or telling a company’s stock quote. GOALS: “I would like to do some public Best Buy “We’d (also) like to get into , and speaking or article writing. I would also like MENTORS: Debbie Russell and Sue we’re hoping to break what we’ve done in MENTOR: Dag Kittlaus, CEO and founder to further develop as a leader within Ruvolo at Arthur J. Gallagher; David Toth, the past with Moshi and break $2 million in of virtual personal assistant phone applica- Momentous, because I have a lot of plans Diane Brinson, and Sherrie Zenter at sales this year.” tion company Siri. and goals for the company.” Momentous. Thumbnails | SFVBJ User Guide | Front Page | Table of Contents SAN FERNANDO VALLEY BUSINESS JOURNAL March 14, 2011 15 LEADERSHIP: 20 IN THEIR 20s Jordan Landes-Brenman Co-owner, Haute House PR & Marketing LLC

AGE: 27 more than doubled. “We’ve seen a huge jump in getting CAREER: Landes-Brenman entered the celebrities wearing our brands on the red industry through a Chanel internship in San carpet and also around town in paparazzi Francisco. After other internships, she shots.” joined Red Light PR in Hollywood where she was the director of product placement GOALS: Landes-Brenman’s goals include and publicity and headed the women’s divi- doing more events for luxury brands, mov- sion. In June 2008, Landes-Brenman and a ing the company’s office to Hollywood and co-worker started their own fashion, eventually opening an office in New York. lifestyle and beauty marketing company, Haute House PR & Marketing LLC. MENTOR: Nicole Fife, my former boss at Since the Sherman Oaks-based company my Chanel internship started, its client base and revenues have Kelly LaRussa Nicolas Ramirez Co-owner, Haute House PR & Marketing LLC Co-owner, “The Whiskey Girls” AGE: 27 and themed events. Ramirez interviewed over 150 applicants during their initial CAREER: In 2009, Ramirez became the start-up, and hired over 20 full-time staff co-owner of “The Whiskey Girls,” members. Since officially opening six which is a private event boutique months ago, their first few private events bartending agency that specializes in have been a success. Ramirez said that cocktail services, DJs, private security, enthusiasm and persistence were what helped him achieve his goals. “You also have to be flexible, and be able to roll with the punches.” Ramirez also currently serves as the executive vice president of the San Fer- nando Valley Jaycees, and is an executive board member/secretary for the Police Activity League Supporters-West Valley Chapter.

GOALS: “Aside from AGE: 28 2008. The company started with a clientele increasing sales, I’d like to host focus on women’s fashion brands but now also a special event for The includes men’s fashion and accessories, skin Whiskey Girls family as a way CAREER: LaRussa got her start as an intern care and beauty and fashion Web sites. of thanking them for their handling luxury product placement for Primary support. Also, serving as best Action in Los Angeles. She next worked for GOAL: “Just to continue bringing on high-end as possible for the Jaycees in Red Light PR for three years where she was a 2011.” senior account executive. There, she helped fashion and accessory lines and to expand into a larger office and hire full-time employees.” head and expand the men’s apparel and acces- MENTORS: His fellow sories division. LaRussa and co-worker Jordan Gamma Sigma Alpha fraternity Landes-Brenman then ventured off to form MENTOR: My cousin, Paul Schiada, who is members. Haute House PR & Marketing LLC in June a small-business attorney. Troy Werner Associate Attorney Law Offices of L. Rob Werner

AGE: 25

CAREER: Werner started working at his father’s firm as a law clerk in March 2009 while he waited for the results of his bar exam. He began working there as an attorney in December 2009 and now manages the daily affairs of the firm’s Santa Clarita branch office. He acts as a lead attorney on numerous civil, personal injury and criminal cases. He also meets and retains new clients and provides consultations on a daily basis. Werner is also treasurer of the Santa Clarita Valley Jaycees.

GOALS: Werner is set to take over the firm as his father prepares to retire. “I do want to expand the firm. I want to continue the success.…Iwanttoexpand to different areas of law. One area is employment law.”

MENTOR: His father, L. Rob Werner. Thumbnails | SFVBJ User Guide | Front Page | Table of Contents 16 March 14, 2011 SAN FERNANDO VALLEY BUSINESS JOURNAL Car Legend, Galpin Put Pedal Down for CHP Charity DRAWING: Ford dealership model to aid small businesses in implementing eco-friendly practices. gets car at a discount. The grant will also be used toward scholar- This is a regular feature on philanthropic ships for underserved students pursing busi- activities by Valley-area businesspeople and ness and social science degrees and for pro- companies. grams of the “Hank” Lacayo Institute for Workforce & Community Studies. The pro- alpin Motors’s Beau Boeckmann grams will allow students to provide consult- and racing legend Carroll Shelby ing services to small businesses throughout the Gworked with non-profit group CHP region. 11-99 to make a 2011 GT Shelby GT350 “Verizon’s intent is to challenge students to Mustang available as a fundraiser prize. find new ways to foster economic growth and The dealership and the racing celebrity instill a sense of environmental stewardship helped the group obtain the 525-horsepower throughout the region,” said Tim McCallion, Mustang for a tremendous discount for a president of the West Region for Verizon. statewide drawing that benefitted families of CSUCI President Richard R. Rush said fallen California Highway Patrol officers. the grant will be a major benefit to the local On Feb. 24, Shelby showed up at Galpin business community and students. Motors’ Ford dealership in North Hills to help Galpin Motors Vice President Beau Boeck- PHOTO SUPPLIED BY GALPIN mann present the keys of the car to the organi- Mustang: Beau Boeckmann, of Galpin Ford, with Carroll Shelby, car designer. Studio Gives Prizes zation, which will Warner Bros. Pictures and its online store present the prize of equipment to Nigeria in August. The equip- Dr. Ephraim Okechukwu Iroha, coordi- WBshop.com partnered with the American to the winner in ment was given to 29 communities in the coun- nator of Forum for Total Medical Care in Abia Red Cross to host blood drive centers in 11 GIVING Northern Califor- try that have difficulty accessing health care. State, Nigeria, wrote to the hospital: “The U.S. cities in order to kick off “Red Cross nia. The drawing, “When we opened our new emergency equipment and other medical materials donat- Month.” which was held in October, brought in about room and (intensive care unit), we equipped it ed by your hospital would go a long way in The Burbank-based studios also helped $230,000, said Mike Elder, Northern Califor- with all new equipment, so we had a lot of setting up a standard hospital and thereby alle- host the blood drive to mark the March 11 the- nia coordinator for CHP 11-99. equipment that was still very usable – moni- viate the frustrations being experienced by our atrical release of “Red Riding Hood.” Shelby’s arrival was a surprise for Galpin tors, gurneys, beds and all sorts of equipment,” people in their quest for medical care.” Participating markets included Los Ange- Motors officials, who were not expecting him said Beverly Gilmore, president and CEO of les, Dallas, Oakland, San Diego, Salt Lake to make a personal appearance. West Hills Hospital & Medical Center. “I think City, Tucson, Nashville, and Memphis. it’s great to let people know that sort of thing Every person stopping by the event was exists, that we can actually give those things to Verzion Donates to University given a “Red Riding Hood” movie poster, and a country that really is in dire need of medical Verizon awarded California State Universi- everyone who donated blood was entered into Hospital Donates Equipment equipment.” ty, Channel Islands a $100,000 grant to estab- a raffle for a $50 WBshop prize package, tick- West Hills Hospital & Medical Center The donation was made by working with lish a telecommunications and conservation ets to a local preview screening “Red Riding recently received notification that medical the organizations Forum for Total Medical lab and to benefit the university in additional Hood,” movie T-shirts and movie-themed equipment they donated to health care profes- Care and Sacred Heart Catholic Parish. areas. items. sionals in Nigeria arrived safely. West Hills Hospital received letters of appreci- The Verizon Telecommunications & Con- – Compiled by Jessica Vernabe The hospital donated and shipped 342 pieces ation from doctors and pastors in Nigeria. servation Lab will serve as a green operations

cover art in full color! Subscribe Online like a hot August day in the Valley! $44.95 Print Subscription includes: CHARACTERS who leap off the page and into your heart! 26 bi-weekly issues RIPPED from the pages of the San Fernando Valley Business Journal! Annual “Book of Lists” (a $35.00 value) Unlimited access to www.sfvbj.com including STARRING The People of the San Fernando Valley eight years of editorial archives The popular “Lists” in each issue, special industry SCREENPLAY BY Martin M.Cooper reports, executive profiles and much more Hardcover: $25 – Softcover: $15 Start your subscription today by visiting www.sfvbj.com All profits donated to the Boys & Girls Club of the West Valley and New Horizons. Contact [email protected] or 818-789-5454. Thumbnails | SFVBJ User Guide | Front Page | Table of Contents SAN FERNANDO VALLEY BUSINESS JOURNAL March 14, 2011 17 Planning a Strategy Leads to Where the Investors Are every two minutes. weeks after an event, ken with all of the stragglers hanging around MONEY: Keep conversations If at all possible, it’s good to know who is you might want to afterward, your next mission is to follow up short, work the room and plan going to be in attendance. You will want to reconsider even with the people you met. Keep your invitation look at the speakers list and the board of going to the event emails short. Now is not the time to send follow up meetings. directors and officers lists for the host organi- since you won’t be your fifty page business plan or a three-page zation. After looking at the list, identify your able to follow up. email telling them why they should invest; the few years ago, I used Meetup.com to “must meet” people and seek them out. Sometimes the key is to get the meeting. start an entrepreneur group for my key venture capitalist Follow these simple rules and you will Atown. I met some unusual folks, but Arrive early, leave late you want to meet is have a giant rolodex of people who can help one of my favorites was a PhD in biotechnol- Schedule your time so that you arrive early in a group of three you in a matter of months. ogy. The gentleman had created a cost-effec- and leave late. Your goal is to meet as many ADVENTURES IN that shows no sign of tive way to provide research data for the giant people as possible, so you need to arrive early START-UPS breaking up. What pharmaceutical companies. He had cus- and maximize your time, rather than rushing Matt Crowley to do? Look around Matt Crowley is a veteran venture lawyer tomers, but was a one-man band, struggling to on to your next appointment. the room for some- who has participated in over $6 billion in raise money or spread his product base. I Remember to keep some room available one with a board of deals. He was also on the frontlines during asked him what he did, which seemed like a on your schedule for the week or two after the director or officer name tag. Usually this per- the first dot.com era as a start-up general pretty simple question. It wasn’t. He told me event. If you have booked up your calendar son will help you meet your VIP. counsel. He can be reached at matt@crow- that it would take too long to explain and I so heavily that you have nothing open for two When the event is over and you have spo- leystrategy.com. probably wouldn’t understand it. That was his opening line. Imagine being a potential investor and being told that. Practicing your thirty second opener is critical. Your next mission will be to find the 2011 Special Event watering holes where investors and their advi- ANNIVERSARY 1996-2011 sors gather. For what you are doing, going to a chamber of commerce meeting and running into real estate agents won’t work. The first thing I recommend doing is a MANUFACTURING LEADERSHIP AWARDS quick web search for venture capital forums or associations in your area. I would recommend checking out the free newsletter from Socaltech.com. Its founder, Ben Kuo, is fre- PLATINUM SPONSORS Join us on March 16th as we recognize the Valley’s top manufacturing quently quoted by the San Fernando Valley companies. During the awards reception, we’ll recognize Business Journal. When attending an event, the most impor- 20 manufacturing companies for their achievements and we’ll also tant thing to remember is: we aren’t interested announce the recipients of the following – global manufacturing in the speakers. If Michael Eisner is speak- leadership award, innovation award, social responsibility award, ing at a group geared toward established, middle-market companies, you aren’t going to environmentally conscious leadership award and an award to meet a soul that can help you find money. GOLD SPONSORS an individual as the manufacturing leader in the region Keep your eye on the audience for an event, not the speakers. Breakfast panel events tend to draw the 2011 NOMINEES most people. These events are good for catch- ing busy VCs and well-connected service providers who want to network before they Active Inner Actions National Coatings Corporation start their heavy work schedule. In LA, the Aero Engineering Neutraderm Inc. Los Angeles Venture Association, or LAVA, is a trade group for startups that hosts monthly AML Communications Inc. Northrop Grumman Aerospace breakfasts. Systems Div. Andrews Powder Coating, Inc. A strategy Northrop Grumman Navigational Anthony International Systems Div. Once you have picked a few events to attend, let’s focus on our networking strategy. BRONZE SPONSORS Blue Microphones Photo Research, Inc. The best networkers I have seen work the Bessolo Haworth & Vogel Capstone Turbine entire room. Why? You never know when the Pipedream Products, Inc. boring accountant in the corner could be the California Manufacturing Centerpoint Manufacturing Technology Consulting Power-One Inc. person who does the audit work for all of a C-P Mfg. Corp. major investor’s portfolio companies. Use the Kirsch Kohn & Bridge Quallion LLC six degrees of separation philosophy and you Crane Aerospace Qualstar Corporation will find money much faster than if you only Northrop Grumman approach investors directly. SGB Insurance Flamemaster Corporation, The S&H Machine, Inc. You will want to have short conversations Forrest Machining Semtech Corp. that lead to a reason to meet again one on one. The Boeing Company We should be focused on volume, not selling Union Bank Frazier Aviation Sexy Hair Concepts an investor on buying your shares while he HydroLectric Power LLC eats his chicken wing. Wells Fargo SolarWorld Industries America Inc. Do not worry about where you will sit so Industrial Electronic Engineers, Inc. Source Photonics you can see the speakers. Dive right in. Wednesday, March 16, 2011 International Laser Group Remember, if you feel nervous, that’s a good Spectrolab, Inc. 5:30 PM - 7:30 PM thing. The only time you won’t feel nervous IRIS International Star Nail International is when you are talking with someone you already know – and that’s a poor use of time Warner Center Marriott Hotel Ixia Sundial Powder Coating because you aren’t really networking at that 21850 Oxnard Street Kenwalt Die Casting Company Superior Industries International Inc. point. You will want to network on your own. If Woodland Hills, CA 91367 L.A. ProPoint, Inc. Superior Thread Rolling Company you bring your business partner, make her Malabar International work one half of the room while you work the $60 per ticket/reservations Talon International Inc. other. This will keep you from spending your required by March 14th Matthews Studio Equipment Inc. Trio-Tech International time talking to each other. Using this same Micro Solutions Enterprises logic, you should avoid sitting with your busi- Reserved tables of 10 are Troll Systems ness partner. Miles Chemical Company, Inc. Ventura Aerospace, Inc. After watching a few networking ninjas in available through the purchase action, I now make it my first priority to of an advertising package Moore Industries Vitesse Semiconductor locate the bar or coffee table first. Then I walk to the far end of the room away from the bar. Having the bar in front of me as I work SAN FERNANDO VALLEY BUSINESS JOURNAL my way across the room allows me to politely 21600 Oxnard St. Ste 250 • Woodland Hills, CA 91367 • 818.676.1750 • www.sfvbj.com bounce from conversation to conversation Thumbnails | SFVBJ User Guide | Front Page | Table of Contents 18 March 14, 2011 SAN FERNANDO VALLEY BUSINESS JOURNAL Competition For Sales Leads to Creative Campaigns Getting creative balloons, which were made out of biodegrad- PUBLICITY: THQ using food with marketing can able material and posed no danger to the envi- also have a downside ronment. Or so the company said in a release. trucks, rallies and red balloons to as the Agoura Hills- As for actually talking with someone promote “Homefront” game. based game publish- involved with the marketing campaign behind er found on March 4. “Homefront,” well, that wasn’t going to hap- o promote its new first person shooter To coincide with pen after the balloon incident. Suddenly there game “Homefront,” video game pub- the last day of the was no interest in wanting to talk to the media Tlisher THQ Inc. created one of its most Game Developer and Julie MacMedan in the corporate com- interesting marketing campaigns. Conference in San munication office admitted having a hard time In San Francisco and Los Angeles, food ADVERTISING, Francisco, THQ getting someone to participate. trucks called the Pyongyang Express spent a MARKETING & PR released red balloons Not that they really needed to. month on the streets selling tacos, burritos and with postcards for “Homefront” is on track to be one of the rice bowls alongside Xbox 360 consoles on Mark R. Madler “Homefront” biggest titles released by THQ when it comes which to play the game whose storyline cen- attached to them. out on March 15. Investment banking firm ters on an invasion of the U.S. by Korean sol- Unfortunately for the company, many of the Cowen & Co. forecasts sales up to 3 million diers. Earlier this month, a “Homefront”-con- balloons ended up in the Bay and that caused units and that the game could become an nected rally took place in San Francisco fea- quite a stir among some city residents, accord- anchor franchise. turing live music and speakers denouncing ing to media reports of the incidents. While the campaign may have been the human rights abuses in North Korea. THQ did send out a clean-up crew to get the most interesting conceived by marketers at

War: U.S. vs. Korea in new THQ game.

THQ it was not unusual for the video game industry. VICAMeans The competition for players to pick up a game, particularly an untried new title, can be so fierce that a publisher will do whatever nec- essary to stand out. Video games consumers are among the most enthusiastic consumer groups and will spend a year or more tracking the development V ISIBILITY of new titles, said Brad Carraway, who heads up brand strategy at the Mile 9 Agency in Calabasas. Authority among the region’s business leaders “It’s all about getting on their radar early and often,” Carraway said. “So when the games get released they have a pent up demand and they are ready to pull the trigger and make the purchase.” INFLUENCE The marketing muscle put behind a title can reveal if a publisher believes in the game, said David Riley, executive director of market Over public policy that impacts business research firm NPD Group. Yet there have also been examples of a lot of money going in the development and leaving very little left to promote with. CONTACTS “It amazes me,” Riley said. “I will pick up a title that is discounted and it is fantastic and I had never even heard of it. So you got to get Relationships with top opinion leaders out there.” “Homefront” was developed by Kaos Stu- dios in New York, a division of THQ. Its general manager has already said that a sequel is already planned. ADVOCACY The same probably isn’t true for advertising with balloons. On behalf of the greater business community Scientific Advisor Corporate communications consulting firm FoleyFreisleben LLC has added Bart Sokolow as an advisor to the firm on scientific and environmental matters. Joining FolFry, based in Sherman Oaks, is a continuation of work he has done throughout his career of making non-scientists understand complex science information, Sokolow said. VICAMeans Sokolow is also president of Environmen- tal Advisors Inc., a firm that translates and communicates technical scientific data for use by both scientists and lay people. “With his expansive knowledge of environ- BUSINESS mental and green-energy matters, Dr. Sokolow brings invaluable scientific perspective to Valley Industry & Commerce Association shape communications strategy on corporate issues-management, including remediation, as well as marketing and corporate PR for clean- tech and sustainability enterprises,” said Ger- ald Freisleben, president of FoleyFreisleben. Sokolow has also been a professor of envi- Get VICA on your business team! ronmental science and engineering at UCLA and directed major research studies for the Call us today at 818.817.0545 or U.S. Department of Energy.

visit www.vica.com to learn more KSL Hire KSL Media, with local offices in Encino, has hired Mike Oddi to fill the newly-created Please see MADLER page 29 Thumbnails | SFVBJ User Guide | Front Page | Table of Contents

SAN FERNANDO VALLEY BUSINESS JOURNAL • MARCH 14, 2011 19

LARGEST COLLEGES & UNIVERSITIES Greater Valley-based institutions ranked by THE LIST full-time equivalent students in 2010-2011 school year Thumbnails | SFVBJ User Guide | Front Page | Table of Contents 20 March 14, 2011 SAN FERNANDO VALLEY BUSINESS JOURNAL Thumbnails | SFVBJ User Guide | Front Page | Table of Contents SAN FERNANDO VALLEY BUSINESS JOURNAL March 14, 2011 21

LARGEST COLLEGES & UNIVERSITIES THE LIST Greater Valley-based institutions ranked by full-time equivalent students in 2010-2011 school year

EXECUTIVE SUMMARY THE PACESETTER he Largest Colleges and Universities and year (Y). Enrollment figures stayed he List is once again topped by California was at $319 million for the 2008-2009 school List is comprised of both public and fairly constant. The smallest schools, State University, Northridge with a total of year. The University is a public college that Tprivate institutions in the greater San National University and Phillips Graduate T27,436 full-time students. CSUN saw offers Bachelor’s Degrees in 61 fields and Fernando Valley area. It is ranked by the Institute, showed the biggest drops of increases in its cost this year, jumping from Master’s Degrees in 42 fields. It became an inde- full-time equivalent students enrolled at the enrollment. Compared to last year’s num- $2,013 to $2,220 for tuition and from $380 to pendent college in 1958 and assumed its current school for 2010-2011. Tuition fees vary bers, National University declined by 98 $482 for in-state/out-of-state fees. The Universi- name in 1972. CSUN is headed by Jolene from school to school so they are broken students and Phillips Graduate by 48. ty’s budget also increased significantly from Koester, who has served as president since 2000. down on the List by semester (S), unit (U) – By Josh Dausch $303 million to $336 million, closer to where it – By Josh Dausch

Rank Institution 2010-2011 Average Enrollment Staffing University Budget Tuition Profile Top Local Executive name full-time students full-time faculty 20102009 - 20101 In-state Tuition year established name address undergraduates/graduates part-time faculty 20092008-2009 - 2010 Out-of-State Tuition ownership title website total students total employees Fees: in-state/out-of-state phone 1 California State University, Northridge 27,436 754 $336,998,830 $2,220 - S 1958 Jolene Koester 18111 Nordhoff St. 29,880/5,392 966 $303,461,280 $2,220 - S1 public President Northridge, 91330-8242 35,272 3,503 $482/$482 (818) 677-2121 csun.edu College of the Canyons 23,000 191 $186,756,499 $606 - S 1969 Dianne G. Van Hook 2 26455 Rockwell Canyon Rd. 23,000/1,300 431 $192,956,683 $4,946 - S Public Chancellor Santa Clarita, 91355 24,300 923 $26/$26 (661) 362-3434 canyons.edu/offices/foundation Glendale Community College 15,750 226 WND $26 - U 1927 Dawn Lindsay 3 1500 N. Verdugo Rd. na/na 411 $86,900,000 $181 - U public Superintendent/President Glendale, 91208 41,818 1,024 $29/N/A (818) 240-1000 glendale.edu Pierce College 14,776 227 $61,788,675 $26 - U 1947 Dr. Joy McCaslin 4 6201 Winnetka Ave. 21,230/0 629 $64,800,000 $193 - U public College President Woodland Hills, 91371 21,230 1,175 na/na (818) 347-0551 piercecollege.edu Los Angeles Valley College 13,228 217 WND $26 - U 1949 Dr. A. Susan Carleo 5 5800 Fulton Ave. 27,347/na 330 $50,628,000 $214 - U public President Valley Glen, 91401 27,347 1,366 $19/$19 (818) 947-2321 lavc.edu Los Angeles Mission College 12,315 84 $27,085,244 $26 - U 1975 Judith Valles 6 13356 Eldridge Ave. 14,473/N/A 301 $25,718,121 $186 - U Public President Sylmar, 91342 14,473 683 $26/$186 (818) 364-7600 lamission.edu Antelope Valley College 11,447 183 $66,892,485 $26 - U 1929 Dr. Jackie Fisher 7 3041 West Ave. K 18,654/0 450 $80,000,000 $190 - U public President Lancaster, 93536 18,654 888 $26/$26 (661) 722-6300 avc.edu California Lutheran University 4,000 155 $75,000,000 $30,750 - Y 1959 Chris Kimball, Ph.D. 8 60 W. Olsen Rd. 2,600/1,400 200 $73,000,000 $30,750 - Y private President Thousand Oaks, 91360 4,000 500 $250/$250 (805) 493-3704 callutheran.edu California State University Channel Islands 3,828 91 $56,000,000 $5,284 - Y 2002 Dr. Richard R. Rush 9 One University Dr. 3,593/235 189 $54,500,000 $14,212 - Y public President Camarillo, 93012 3,828 778 na/na (805) 437-8400 csuci.edu Woodbury University 1,468 67 $34,000,00042 $24,858 - Y 1884 Kenneth Nielsen 10 7500 Glenoaks Blvd. 1,252/346 221 $40,000,000 $24,858 - Y Private President Burbank, 91510 1,598 414 $390/$390 (818) 767-0888 woodbury.edu California Institute of the Arts (CalArts) 1,467 210 $49,000,000 $36,166 - Y 1961 Steven D. Lavine 11 24700 McBean Parkway 895/599 104 N/A $36,166 - Y Inc. President Valencia, 91355 1,494 510 na/na 661-255-1050 www.calarts.edu 12 University of Redlands, School of 1,467 23 WND $17,544 - Y2 19075 Renee Avitia-Rodriguez 697/770 102 WND 3 Campus Director Business Burbank $17,544 - Y private 333 N Glenoaks Blvd. #630 1,467 N/A 4 (818) 840-1180 Burbank, 91502 $300 /$300 redlands.edu DeVry University 802 9 WND $14,860 - Y 1931 Scott Sand 13 15301 Ventura Blvd. Bldg. D, #100 981/310 55 WND $14,860 - Y private Campus President Sherman Oaks, 91403 1,291 120 $80/$80 (818) 932-3036 devry.edu National University 339 1 $161,766,000 $308 - U 1971 Maggie Yadegarpour 14 14724 Ventura Blvd. #801 48/388 33 WND $308 - U Private AVP - Regional Operations Sherman Oaks, 91403 436 34 $60/$60 (818) 817-2460 nu.edu Phillips Graduate Institute 197 9 WND $20,424 - Y 1971 Yolanda Nunn Gorman 15 5445 Balboa Blvd. 0/249 51 WND $20,424 - Y private nonprofit President Encino, 91316 249 106 $750/$750 (818) 386-5660 pgi.edu University of La Verne-San Fernando WND 194 WND $29,800 - Y 1891 Stephen C. Morgan NR Valley Campus na/naWND N/A $118,000,000 $29,800 - Y Private, Not-for- President 4001 West Alameda Ave. #300 WND 229 $30/$30 Profit (818) 846-4008 Burbank, 91505 laverne.edu WND:WND: would would not not disclose. disclose na: na: not not applicable. applicable. N/A: Full-time not available. equivalent Full-time student equivalent data is calculated student data by To the best of our knowledge, this information is accurate as of press time. While every effort is isadding calculated the number by adding of full-timethe number students of full-time to half students the number to the of number part-time of part-timestudents. students.Information for made to ensure the accuracy and thoroughness of the list, omissions and typographical errors Informationthis list was for provided this list bywas the provided colleges by themselves. the colleges themselves. Moorpark College and sometimes occur. Please send corrections or additions on company letterhead to the Research The Master’s College did not respond to the survey. Department, San Fernando Valley Business Journal, 21600 Oxnard St., Suite 250, Woodland 1 1 anan additional additional $372 $372 per per unit unit is is charged charged for for out out of of state state students students Hills 91367. ©2011 San Fernando Valley Business Journal. This list may not be reprinted in 2 for 2.5 year Undergraduate program whole or in part without prior written permission from the editor. Reprints are available from 3 Wright's Reprints, (877) 652-5295 ext. 104 or e-mail [email protected]. for 2 year MBA Graduate program 4 for 18-month MAM Graduate program Researched by Josh Dausch 5 School of Business founded in 1976 Thumbnails | SFVBJ User Guide | Front Page | Table of Contents 22 March 14, 2011 SAN FERNANDO VALLEY BUSINESS JOURNAL Thumbnails | SFVBJ User Guide | Front Page | Table of Contents

AN ADVERTISING SUPPLEMENT TO THE SAN FERNANDO VALLEY BUSINESS JOURNAL March 14, 2011 23 EDUCATION First Quarter

What’s Needed: Opportunity, Excellence and Happiness By Paul F. Rosenbaum The extreme cultural stereotype, that of parents who fear that their children will not have succeeded in life if they s any parent will tell you, there are an infinite haven’t made it to Carnegie Hall in their early 20s, is number of things that children want. But few probably a manifestation of America’s fear of the rise of Page 23 What’s Needed: Aparents will dispute that what children actually the Far East as an economic power. The tales of the “vic- Opportunity, Excellence and need is to be loved and to learn. tims,” though, tell of an extreme emphasis on achieve- When Jane Goodall, the renowned primatologist, ment over personal happiness, over balance and accept- Happiness came to speak at Viewpoint School last year, she noted ance. Something seems to be wrong. that primate babies have an incredibly long period of In my 25 years at Viewpoint School, we have attachment to their mothers. Human babies, likewise, expanded the curriculum to reflect the passions and Page 24 Understanding How are defenseless and need a long period of care, nurtur- energy of our teachers and students. Our goal is to pro- ing, and instruction before they are able to make their vide the maximum amount of opportunity for every Adults Learn way in the world. Dr. Goodall noted that, in a way, the child, and to accept the choices that students make in school provides a universal function: providing knowl- their varying paths to excellence. We provide course- edge for life. work that ranges from two choices of foreign languages Page 26 What Schools Cut Some students want to learn specific things to such a in the Primary School to mathematics instruction in the degree that they will excel, overcoming obstacles. Jimi Upper School, which extends past the Advanced Place- During Tough Fiscal Times Hendrix played the broom ferociously, we are told, until ment Calculus BC course for two more years of study. his musician father took the opportunity to put a ukulele We have an award-winning fine and performing arts into his little hands. Mozart sat at the feet of his sister program in which every Primary Schooler appears on Page 28 2011 National Financial during years of her piano lessons before the day on stage, and a number of our Upper Schoolers each year Capability Challenge which he famously clambered up the stool to play fluid- win recognition at the state and national levels. More ly himself for his father, the piano teacher. Those are than 100 interscholastic athletic teams are available for instances, though, in which the opportunity clearly lay our Fifth through Twelfth Graders. In recent years, so before the artist and the parent recognized it. many of our athletes have proven successful that in The path for most parents is not so clearly prompted. 2006 Viewpoint’s boys program was awarded the Cali- Currently, the New YorkTimes Web site features a run- fornia Interscholastic Federation (CIF) Southern Section’s ning debate between the proponents of “Chinese tiger- Commissioners Cup for the best record in CIF playoffs. mother parenting” and those who feel themselves to Whether a student chooses to excel in academics, ath- have been “victims of the Asian Parenting Experience.” Please see page 28 Thumbnails | SFVBJ User Guide | Front Page | Table of Contents 24 March 14, 2011 AN ADVERTISING SUPPLEMENT TO THE SAN FERNANDO VALLEY BUSINESS JOURNAL EDUCATION Understanding How Adults Learn

By Marty Mannone or skill being sought. Learning is a means concert or in conflict with the learner. able; long lectures, periods of interminable to an end, not an end in itself. Some instruction must be designed to effect sitting and the absence of practice opportu- variety of sources provides us with 6. Increasing or maintaining one's sense a change in belief and value systems. nities rate high on the irritation scale. a body of fairly reliable knowledge of self-esteem and pleasure are strong sec- 9. Programs need to be designed to 2. Adults have something real to lose in Aabout adult learning. This knowl- ondary motivators for engaging in learning accept viewpoints from people in different a classroom situation. Self-esteem and ego edge might be divided into three basic experiences. life stages and with different value "sets." are on the line when they are asked to risk divisions: things we know about adult 10. A concept needs to be "anchored" or trying a new behavior in front of peers and learners and their motivation, things we Curriculum Design explained from more than one value set cohorts. Bad experiences in traditional edu- know about designing curriculum for 1. Adult learners tend to be less interest- and appeal to more than one developmen- cation, feelings about authority and the adults, and things we know about worked in, and enthralled by, survey courses. tal life stage. preoccupation with events outside the ing with adults in the classroom. They tend to prefer single concept, single- 11. Adults prefer self-directed and self- classroom affect in-class experience. theory courses that focus heavily on the designed learning projects over group- 3. Adults have expectations, and it is Motivation to Learn application of the concept to relevant prob- learning experiences led by a professional, critical to take time early on to clarify and 1. Adults seek out learning experiences lems. This tendency increases with age. they select more than one medium for articulate all expectations before getting in order to cope with specific life-changing 2. Adults need to be able to integrate learning, and they desire to control pace into content. The instructor can assume events--e.g., marriage, divorce, a new job, new ideas with what they already know if and start/stop time. responsibility only for his or her own a promotion, being fired, retiring, losing a they are going to keep - and use - the new 12. Nonhuman media such as books, expectations, not for those of students. loved one, moving to a new city. information. programmed instruction and television 4. Adults bring a great deal of life expe- 2. The more life change events an adult 3. Information that conflicts sharply with have become popular with adults in recent rience into the classroom, an invaluable encounters, the more likely he or she is to what is already held to be true, and thus years. asset to be acknowledged, tapped and seek out learning opportunities. Just as forces a re-evaluation of the old material, is 13. Regardless of media, straightforward used. Adults can learn well -and much - stress increases as life-change events accu- integrated more slowly. how-to is the preferred content orientation. from dialogue with respected peers. mulate, the motivation to cope with change 4. Information that has little "conceptual Adults cite a need for application and how- 5. Instructors who have a tendency to through engagement in a learning experi- overlap" with what is already known is to information as the primary motivation for hold forth rather than facilitate can hold ence increases. acquired slowly. beginning a learning project. that tendency in check--or compensate for 3. The learning experiences adults seek 5. Fast-paced, complex or unusual 14. Self-direction does not mean isola- it--by concentrating on the use of open- out on their own are directly related - at learning tasks interfere with the learning of tion. Studies of self-directed learning indi- ended questions to draw out relevant stu- least in their perception - to the life-change the concepts or data they are intended to cate that self-directed projects involve an dent knowledge and experience. events that triggered the seeking. teach or illustrate. average of 10 other people as resources, 6. New knowledge has to be integrated 4. Adults are generally willing to engage 6. Adults tend to compensate for being guides, encouragers and the like. But even with previous knowledge; students must in learning experiences before, after, or slower in some psychomotor learning tasks for the self-professed, self-directed learner, actively participate in the learning experi- even during the actual life change event. by being more accurate and making fewer lectures and short seminars get positive rat- ence. The learner is dependent on the Once convinced that the change is a cer- trial-and-error ventures. ings, especially when these events give the instructor for confirming feedback on skill tainty, adults will engage in any learning 7. Adults tend to take errors personally learner face-to-face, one-to-one access to practice; the instructor is dependent on the that promises to help them cope with the and are more likely to let them affect self- an expert. learner for feedback about curriculum and transition. esteem. Therefore, they tend to apply tried- in-class performance. 5. Adults who are motivated to seek out and-true solutions and take fewer risks. In the Classroom 7. The key to the instructor role is con- a learning experience do so primarily 8. The curriculum designer must know 1. The learning environment must be trol. The instructor must balance the pres- because they have a use for the knowledge whether the concepts or ideas will be in physically and psychologically comfort- Please see page 26

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0XOKROODQG +LJKZD\ &DODEDVDV &DOLIRUQLD 7 ) ZZZYLHZSRLQWRUJ Thumbnails | SFVBJ User Guide | Front Page | Table of Contents AN ADVERTISING SUPPLEMENT TO THE SAN FERNANDO VALLEY BUSINESS JOURNAL March 14, 2011 25

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18111 Nordhoff Street, Northridge, CA 91330-8434 | P: 866.873.6439 | tsengcollege.csun.edu ©2010 California State University, Northridge Thumbnails | SFVBJ User Guide | Front Page | Table of Contents 28 March 14, 2011 AN ADVERTISING SUPPLEMENT TO THE SAN FERNANDO VALLEY BUSINESS JOURNAL EDUCATION 2011 National Financial Capability Challenge arlier this month, high school-aged dents understand basic finance. It will help rooms as early as kindergarten." Later this spring, a group of the highest students across the country began tak- them understand what it means to save for The voluntary online exam will be avail- scoring students will be recognized through Eing a voluntary online exam as part of retirement. And it will help them under- able to students through April 8. Last a national awards ceremony in Washing- the 2011 National Financial Capability stand the risks and benefits associated with month, the Department of the Treasury ton, D.C. The educators and students who Challenge. The Challenge is designed to debt from things like car loans and credit posted an Educator Toolkit on place in the top 20 percent nationwide will enhance the financial capability of high cards. Empowering students with this Challenge.Treas.gov to help teachers pre- receive official award certificates. school-aged youth across the United knowledge is important for the long-term pare students for the exam. From saving for Some examples of the types of questions States by strengthening their knowledge of strength of our economy." college and retirement to managing students will answer during the exam are as the basics of saving, budgeting, and "Our goal is for every student in the expenses like cell phones, the exam tests a follows: investing. nation to get a world class, well-rounded wide array of topics that together constitute "All of us—parents, educators, policy- education," said Education Secretary Arne a basic understanding of personal finance. Carolina has $5,000 saved from working makers and students—share the responsi- Duncan, "and that includes preparing them All high school teachers and other edu- at different jobs. She puts her money in a bility to ensure that young people in our to make critical financial decisions. I hope cators working with U.S. high-school aged savings account that pays 4 percent per country learn a set of practical skills that the Challenge not only helps high school students (ages 13-19) are encouraged to year in interest. How much money will be will help them navigate important personal students get smart about money, but register for the Challenge, download the in her account at the end of the first year financial decisions," said Treasury Secretary encourages more states and schools to Educator Toolkit, prepare their students, and at the end of the second year? Tim Geithner. "This Challenge will help stu- make financial education a priority in class- and administer the online exam. A - End of first year: $5,100; end of second year: $5,400. B - End of first year: $5,200; end of second year: $5,400. C - End of first year: $5,200; end of CALIFORNIA LUTHERAN UNIVERSITY second year: $5,408. D - I don't know. SCHOOLOF (Answer: C) Marco went to the grocery store to buy BUSINESS a box of cereal. The type of cereal he liked came in three different brands and three GRADUATE different size boxes. To select the brand and the box with the lowest unit cost, he should PROGRAMS look at the: A - largest cereal box on the shelf. B - most popular brand of cereal. C - price per ounce of cereal in each box. D - I don't know. (Answer: C)

More than 76,000 students and 2,500 educators from more than 1,500 schools in all 50 states participated in the 2010 Chal- lenge. To learn more about the Challenge or to register for this year, educators should visit Challenge.Treas.gov. WE KNOW BUSINESS What’s THE CALIFORNIA LUTHERAN UNIVERSITY GRADUATE BUSINESS PROGRAMS Needed Continued from page 23

letics, or the arts, the mission of Viewpoint /PX 0ÿFSJOH 0OMJOF $PNQSFTTFE8FFLFOE School, and the obligation of any school, is to develop a love of learning that will last a BOE *OUFSOBUJPOBM 4UVEZ5SBWFM $PVSTFT GRADUATE PROGRAMS: lifetime. r .#" The research of K. Anders Ericsson, Pro- You will receive fessor at Florida State University, is often exceptional and practical business preparation r .#" m 0OFZFBS cited when discussing mastery and superior through a variety of delivery formats - on campus, online, r 0OMJOF .#" performance in the arts, athletics, and other compressed weekends and international study travel. highly skilled pursuits. It indicates that r .#" JO 'JOBODJBM 1MBOOJOH 10,000 hours of deliberate practice are 0O DBNQVT BOE POMJOF needed to become an expert practitioner at anything. It is true that one can force a Taught by a top faculty, you’ll make valuable professional r .4 JO $PNQVUFS 4DJFODF connections while developing marketable and applicable child to practice for 10,000 hours. That is r .4 JO &DPOPNJDT apparently, what “tiger mothers” do. But it business expertise. r .4 JO *OGPSNBUJPO 4ZTUFNT seems more humane to provide the opportunities to a child, to provide a child with BOE5FDIOPMPHZ CLU has consistently been named a “Top 20 Western love and nurturing, and then watch to see if r 1PTU.#" $FSUJêDBUF happiness for that child grows in the desire Regional University” by 64 /FXT 8PSME 3FQPSU. for excellence. As individuals, it is easy to believe that we need to make our children stand out, like Hendrix or Mozart, among the more FINANCIAL AID AVAILABLE than six-and-one-half billion individuals on the planet. But when one thinks that all the mothers and fathers of all the six-and-one- half billion likely have the same desire, it | www.callutheran.edu/sb seems to make a bit more sense to seek to 1.888.CLU-GRAD have happy children. Love and learning are THREE CONVENIENT LOCATIONS: THOUSAND OAKS, OXNARD AND WOODLAND HILLS the best gifts we have to give them.

Paul F. Rosenbaum is Associate Head- master at Viewpoint School. Thumbnails | SFVBJ User Guide | Front Page | Table of Contents SAN FERNANDO VALLEY BUSINESS JOURNAL March 14, 2011 29 Memory: New Site Has E-Commerce Capabilities Continued from page 1 United Online Inc. Chart (NASDAQ: UNTD) ing to predict the success of a site is challenging.” ■ Location: Woodland Hills The new site allows the change to make Nostalgia-based films and television shows $7.25 $7.04 corrections for what didn’t work with Class- have proven to be hugely successful, whether ■ CEO: Mark Goldston $7.00 mates.com, namely the subscription plans. $7.12 it is “Back to the Future” or “Mad Men.” ■ Recognizing that some visitors may not want The appeal of youthful days and simpler Market Cap: $543 million $6.75 to commit to a long-term plan, Memory Lane times is what Memory Lane taps into and the ■ PE (ttm): 10 $6.50 offers access for a one-time visit, a 24-hour collection at the site will only grow. In May, period and a month in addition to three, 12 and for instance, the site will make available 300 ■ EPS (ttm): 0.58 $6.25 24 month subscriptions heldover from Class- episodes of “The Tonight Show” when John- ■ $6.00 mates. Closing Price: $6.15 $6.18 ny Carson was the host. $5.90 There is the e-commerce function by sell- “It’s not like nostalgia will be over,” Gold- (as of March 10) $5.96 $5.75 ing copies of the yearbooks, single pages or ston said. entire issues of the old magazines, and, Source: Yahoo! Finance 2/7 2/14 2/22 2/28 3/7 through Amazon, DVDs of movies. The site is Re-energizing site supported by advertising as well. Memory Lane uses the past to put new life tion of those are paid subscribers. While suc- with a target date of Feb. 23, 2011 when it In searching for a new president for the into a site that was in decline. If visitors take to cessful in pairing up old high school friends, would go live. The process included collecting division, Goldston wanted someone familiar the video and music clips, movie trailers, digi- the site fell short with any other content that the thousand of pieces of content. Some of the with running a website combining advertising, tized yearbooks and other content it puts Unit- would keep visitors for an extended period or magazines displayed at the site – Look, Satur- e-commerce and subscriptions. While it was ed Online further on the path of moving away that could be monetized. day Evening Post, and Sport – had not been not easy, he found those skills in Howard from its roots as an Internet service provider. Even Goldston admitted that one of the fre- digitized. Zeitz, who started a week before Memory Technology has advanced since the compa- quent criticisms of the site was there was not In weekly meetings, Goldston in the Valley Lane launched. ny was founded out of the ashes of Web 1.0 much to look at or do at the site. and the Classmates team in Seattle reviewed Zeitz served as a senior vice president at with the merger of dial-up providers Net Zero “I think we would all agree that is probably color-coded status sheets on the material: International Game Technology, Chief and Juno. While those two brands are still the not the right model for social media sites,” said green for signed agreements; yellow for pend- Operating Officer of the Games Division of core of United Online it is the FTD division George Sutton, a senior research analyst for ing agreements; and white for the items they RealNetworks, and Chief Operating Officer with its floral products and services that brings Craig-Hallum Capital Group. still wanted. and Chief Marketing Officer at online broker- in the most revenue. By incorporating Classmates.com into the “They are starting well,” Sutton said. “Try- age ShareBuilder Corporation. That acquisition in 2008 could be seen as larger site there is now more for visitors to do the first step in how United Online has rede- and a big part of that is in the 70,000 year- fined itself in a changing market. Now with books that United Online has purchased and the new website there is another adaptation to digitized for visitors to flip through. Additional Madler: Benefits of Social Media how the online world has changed when it yearbooks will bring that number to 100,000 comes to social media sites. and there will be a service to make copies of Continued from page 18 30-year veteran in public relations. “The way you want to look at United the yearbooks and other printed materials. Businesses can use social media to monitor Online is they have great marketing expertise Making the yearbooks and other content position of chief marketing officer. what people are saying about their product or and they are applying that to different areas on available has all but addressed the relevancy Oddi will lead KSL’s marketing, new busi- service, to distribute press releases, build the Internet and see what the value is,” said factor in a Facebook world as far as Goldston ness development, and public relations and search engine visibility, and to engage with Yun Kim, an analyst with Gleacher & Co. in is concerned. oversee the agency’s presence at industry customers. New York. “We don’t have that issue anymore with a events and develop strategies for promotional Standing in the way of many businesses is unique, compelling business proposition that is efforts in all media. a reluctance to use social media by top man- The F word the only website of its kind,” he said. Prior to joining KSL, Oddi was an execu- agement because they do not use it them- Any discussion about the direction of Considering the size of the extensive col- tive vice president of strategic marketing serv- selves, Scott wrote. Classmates.com cannot take place without lection available at Memory Lane what is all ices at Integrated Media Solutions. “They tend to believe that their customers mention of Facebook. the more remarkable was that the new site Oddi will work out of the Encino office. and markets aren’t using it either,” Scott wrote. There has been much discussion by Gold- came together in less than a year while. “To convince them, conduct a social media ston and other executives about how to keep Social Media audit to see where your customers and com- Classmates relevant in a Facebook world. This Creating the memory Scott Public Relations in Canoga Park petitors are present and interacting.” despite that Classmates.com was one of the A year ago, Classmates was taking it on the released a white paper on how and why com- Management can also be convinced to start first social media sites, started in 1995 when chin by losing its president, competition from panies should take advantage of social media. using social media if they see their competitors Facebook founder Mark Zuckerberg was all of other sites and difficulties in getting the paid “AreYou a Wallflower at the B2B Social are already doing so, Scott advised. 11 years old. United Online acquired the site subscribers in the numbers the company’s Media Party?” details the advantages of busi- in 2004. leaders wanted. ness-to-business companies using social media Staff Reporter Mark Madler can be Classmates would eventually attract 55 So in April, the Classmates.com team, outlets such as Twitter, LinkedIn and Face- reached at (818) 316-3126 or by e-mail at million registered users although only a frac- based in Seattle, began designing the new site book. The report was authored by Joy Scott, a [email protected]. Dealer: Working Together at Lancaster Auto Mall was my first opportunity to take the helm of would not be undersold. dealers uniting like this. So much so that they Continued from page 6 the ship as general manager and vice presi- came in and agreed to participate in the cost of dent. And it was there that I really gained the Q: Did you meet with the other dealers the program. There are five dealers. Instead of and the Chevy Malibu are just awesome. We confidence that I was and could be a success- individually or in a group? splitting an approximately $40,000 a month are selling Chevy Cruzes on a 10-day invento- ful businessman. A lot of people want to be A: It was as a group. We all got in a room budget among the five of us, it is between six ry turn. I think the Cruze is going to give Civic business people, want to be business owners within two weeks of me being here, and said of us. The city has been a great ally and sup- and Corolla a serious run for their money, as but they don’t have the courage to step up and guys I have a great idea here’s what I’d like to porter of all the dealers in the auto mall. Malibu has done already with Accord and do it. It took everything It took every nickel I do. I said we ought to make sure we will give Camry sales. Both of those cars are rated over had saved in my personal saving, everything in them price protection guarantee on a new vehi- Q: Between the auto malls in Lancaster 30 miles per gallon. I always thought that if my 401(k). I invested everything in that Buick cle and I’d love to do a 10-day trial exchange and Palmdale, all the major U.S. and for- they made a sharp, good looking small car Oldsmobile dealership to have the opportunity for the entire mall. They asked me a few eign brands are being sold? there should be no reason we couldn’t sell to call myself a dealer. It was a gamble that things, and said that is what I have been doing A: One of the things we don’t have in our them. They’ve hit a home run with the Cruze. paid off. for 10 years. I said, why don’t we do this as a community that we used to have is we don’t complete unit. If we all sing out of the same have any high-line vehicles. The Antelope Val- Q: From your sales jobs at other dealer- Q: How did the price protection guaran- book it will have an effect on all of our busi- ley used to have a Mercedes-Benz dealership ships, what did you take away from those tee and used cars exchange program come nesses. They all bought in right away. and a BMW dealership. Neither one of those experiences that have helped in running about at the auto mall? brands has been represented out here in many, your own business? A: It came about from me bringing togeth- Q: There were no holdouts then? many years. I believe it is only a matter of time A: Robertson was focused on training. er the dealers, convincing them that we needed A: No. Nobody hemmed and hawed. We that someone like an Acura or perhaps Infiniti They spared no expense to send up for outside to be one unit one team; extending an offer to hired an advertising agency and had him do or maybe even a Lexus may want to have rep- training from a third party, they brought third our community of the Antelope Valley to put the marketing and do commercials. We did tes- resentation in this market. We have 12 acres party trainers into the facility. They spared no their shopping concerns at ease. We want them timonials. That’s what our cable campaign is that is city owned that could be used for one expense when it came to training and trying to to know that no one can sell less than we can. all about – real customers talking about the mega-store or it could be partialed off into two provide all the sales team members and man- A lot of the reason I think that people believe dealers at the Lancaster Auto Mall. 6 acre pieces. There is land across on the west agers with the proper education and tools that you can get a better deal down below is side of the 14 Freeway that is privately owned were required to be one of the top dealerships because of the megadealers. What I got the Q: What was the city’s role in this? that the developer has discussed possible auto in North America. Holiday Buick Oldsmobile other dealers to do is make a commitment we A: The city was very excited about the mall expansion. Thumbnails | SFVBJ User Guide | Front Page | Table of Contents 30 March 14, 2011 SAN FERNANDO VALLEY BUSINESS JOURNAL

2011 Special Event ANNIVERSARY 1996-2011 4TH ANNUAL CFO AWARDS

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This luncheon event recognizes the important work of the CFO as financial stewards in the public and private sectors. CFOs will be recognized in multiple industries including technology, manufacturing, retail, real estate, health care, professional services, hospitality, education GOLD SPONSORS and many others. CFOs of any size company or organization are eligible to participate in the awards application process.

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$100 per ticket/reservations required by May 4th Reserved tables of 10 are available through the purchase of an advertising package

SILVER SPONSOR Awards Application Deadline: 12:00 Noon, Wednesday, March 30 First Private Bank & Trust Awards application form available at www.sfbvj.com or by calling 818.676.1750 BRONZE SPONSORS Community Bank For sponsorship and registration information, Kirsch Kohn & Bridge visit www.sfvbj.com and click the “events” tab, Wells Fargo or contact us at 818.676.1750

SAN FERNANDO VALLEY BUSINESS JOURNAL 21600 Oxnard St. Ste 250 • Woodland Hills, CA 91367 • 818.676.1750 • www.sfvbj.com Thumbnails | SFVBJ User Guide | Front Page | Table of Contents

SAN FERNANDO VALLEY BUSINESS JOURNAL REAL ESTATE March 14, 2011 31 Institutional Investor Partners to Buy Wilbur Medical Plaza OFFICE: Property has surgery The medical plaza was marketed for about fornia or Arizona.” Hemelians represented both the property three months to a select group of about 30 Grabel said the new ownership has owner and the tenant in the transaction. center and houses physicians medical office REITs, pension funds, private already started making improvements. Grubb & Ellis Company recently bro- equity and institutional medical office “We’re replacing all the interior elevators kered a subleasing deal for 25,331 square feet from Providence Tarzana. investors. The seller received about a dozen and bringing them up to current standards, of office space in Burbank. offers, said Lyon. and we’re going to have an interior designer AMFM Operating Inc. subleased the By JESSICA VERNABE Staff Reporter Lyon said it is likely Ethan Christopher help do some interior work and upgrade the space, located at 3400 W. Olive Ave., to R-T LLC was chosen because of its local market common areas,” he said. Specialty LLC, an independent wholesale n Encino-based real estate firm knowledge, strength as a buyer and expertise The company is also evaluating whether insurance brokerage firm. Ethan Christopher LLC and an in the product type. The company owns med- there is a need for exterior upgrades. Clayton Hovivian and Chon Kantikovit Aunnamed investor has purchased ical office buildings throughout Southern Wilbur Medical Plaza, built in 1986, is – both members of the company’s Tenant Wilbur Medical Plaza in Tarzana, repre- California, as well as in Arizona and Texas. located on a 30,218-square-foot corner parcel Advisory Group – represented AMFM senting the firm’s second medical office “We’d expect the property to continue of land at 5620 Wilbur Ave. The location fea- Operating Inc. in the deal. Dan Maslauski building in the San Fernando Valley. running as kind of the premiere off-campus tures four levels of subterranean parking. and Tom McDonald of Jones Lang LaSalle Ethan Christopher LLC bought the medical office represented R-T Specialty LLC, which 53,125-square-foot building for $14.1 mil- building in that Burbank Deals signed a five-year lease. lion, or $266 per square foot, in a joint REAL market,” Lyon Encino-based illi Commercial Real venture with what is being referred to as a said, adding that Estate facilitated a five-year lease with ASA Industrial Property Sale well-known institutional medical office ESTATE tenants have gen- Wireless for about 975 square feet of retail Equipment provider New Aspect Design building investor. Ethan Christopher LLC erally been drawn space in Burbank on March 1. expanded its headquarters in North Holly- already owned West Valley Medical Center in to the site because ASA Wireless is a multi-store Metro PCS- wood by purchasing nearly 5,000 square feet Encino. it is a nicer facility and offers a slightly dis- authorized dealer. of industrial space. The building is located less than a mile counted rent in comparison to on-campus The total lease consideration for the space The company bought the industrial from the Providence Tarzana Medical facilities. located in Cornell Plaza was in excess of warehouse located at 7419 Bellaire Avenue Center and its tenants include physicians The site, which is 86 percent occupied $100,000. for about $700,000, or at about $140 per who have practice privileges at the hospital. with 26 tenants, is also attractive because of Illi Commercial took over representation square foot. The purchased site is next door The facility is home to a surgery center, an its location right next to the 101 freeway and for the vacancy about three and a half weeks to the location it already occupied. imaging center, a pharmacy and other med- because of its connection with the Provi- ago. The space had been vacant for about The company plans to occupy about half ical-related businesses. dence Health & Services system, Lyon said. eight months, said Todd Nathanson, presi- of the site and lease the other half to a tenant, The transaction closed Jan. 25 but was not Ethan Christopher noted the building’s dent of illi Commercial. said Roger Abuata, the SoCal Realty & announced until recently. Ethan Christopher location as reason for the purchase. “We had instant interest from several (par- Mortgage real estate broker who represented LLC, which represented itself in the deal, “We think it’s a well-positioned medical ties),” Nathanson said. “This was a retailer New Aspect Design. bought the building from West Hollywood- office building,” said Gary Grabel, manag- that was expanding throughout Southern Cal- The seller, Torrance-based Farmer Bros. based Atlantic Pearl Investments Inc. The ing director of the real estate firm. “It adds to ifornia, which was the most intriguing out of Co., was represented by Illinois-based real seller was represented by Evan Kovac and our presence in the San Fernando Valley. … all the interests.” estate brokerage firm Alter 360. Excalibur Nic Lyon from Marcus & Millichap Real We’re looking for other medical office and ASA Wireless joined six other tenants in Commercial Advisors served as the finan- Estate Investment Services’ San Diego retail acquisitions – particularly in the Valley the mid-block strip mall. cial facilitators for New Aspect Design. office. but we’ll consider anything in Southern Cali- Nathanson, Greg Offsay and Sevada

500 North Brand is pleased to announce leasing transactions totaling 57,800 square feet

CBRE would like to thank the following brokers for their professional representation of these tenants:

Zecco Trading Consul General of the Dominican Republic Steve Eyler and Luke Raimondo, Travers Realty Craig Miller, Stone-Miller

Royal Credit Industries Employers Compensation Insurance Company Weston Munselle, MAK Property Services, Inc. Melissa Holland and Art Leichner, Jackson Cooksey

500 North Brand is a 404,100 square foot, 22-story Gold LEED-certifi ed offi ce tower with an adjacent two-story pavilion building containing an additional 15,700 square feet of office and retail space. Located in the heart of Glendale’s Central Business District, 500 North Brand is the first Class A high rise office building in Glendale to achieve the prestigious Gold LEED® certifi cation by the U.S. Green Building Council.

500 North Brand: The Future of Business Leasing information: Douglas P. Marlow (818) 502-6707, Lic. 00950434, and Scott Crawshaw (818) 907-4787, Lic. 01113880 www.500NorthBrand.com Thumbnails | SFVBJ User Guide | Front Page | Table of Contents 32 March 14, 2011 SAN FERNANDO VALLEY BUSINESS JOURNAL

VALLEY BIZ SEEN Greater Valley business events

On February 23rd, the Woodland Hills-Tarzana Chamber of Commerce participated in the ribbon cutting ceremony for The Studio, a boutique fitness and dance center, in Woodland Hills. On March 4th, Superior Grocers opened their newest store in Palmdale, CA. Members of The Palmdale High school Band (above) were some of the first to enter the store.

During the grand opening of the new Panera Bread in Palmdale on February 1st, Mayor Jim Ledford celebrated the event by symbolically breaking a loaf of bread. Panera Bread District Manager, Jacob Bustos (left) and the VICA Board Member Steve Nissen met with Assembly member new location’s General Manager Raquel Hernandez (right) were also present Julia Brownley during VICA’s State Officeholders Dinner on Friday, during the event. February 25th. The event was held on the Universal Studios Lot.

Valley Biz Seen publishes photographs of business-related events in the valleys, including parties, awards dinners, beneﬁts and other celebrations. Photos must be clearly and completely labeled including formal name of event and exact date it took place. Please e-mail photos to [email protected] and don’t forget The new Palmdale Regional Medical Center was officially opened on February 25th. The Mayor of Palmdale to include James Ledford (back row, center right) was joined by Robert Trautman, the CEO of the Palmdale Regional Medical Cen- contact information. ter (center with scissors), for the ribbon cutting ceremony. Thumbnails | SFVBJ User Guide | Front Page | Table of Contents

SAN FERNANDO VALLEY BUSINESS JOURNAL STOCKWATCH March 14, 2011 33 Market Watch Summary BNY Mellon Valley 50 Presented by All closing prices as of March 9, 2011 Company March 9 52-Week 52-Week 2-week 52-Week YTD PE Mkt. Cap Name Ticker Price High Low % Chg. % Chg. Change Ratio ($millions)

American Reprographics ARC 9.24 11.31 6.00 14.8% 17.3% 21.7% N/M 417.9 Amgen AMGN 52.48 61.26 50.26 2.8% -9.2% -4.4% 10.96 49,646.1 AeroVironment AVAV 32.48 29.93 20.70 14.7% 40.8% 21.1% 37.77 717.7 Bank of Santa Clarita BSCA 8.00 9.00 6.00 -3.0% 10.3% 15.1% 24.24 17.2 California United Bank CUNB 12.81 13.30 10.15 -3.3% 20.8% 3.7% N/M 67.0 Stocks finished up across the board for the two-week period ended March Capstone Turbine CPST 1.71 1.82 0.62 26.7% 39.0% 78.2% N/M 420.3 9, 2011. The Dow finished up 0.9%, while the NASDAQ and S&P 500 fin- Cherokee CHKE 16.90 21.50 15.72 -1.6% -4.8% -10.2% 13.85 150.7 ished up 1.1% and 1.0%, respectively. The Valley 50 Index had the best DineEquity DIN 54.64 60.11 24.92 -0.6% 59.8% 10.7% N/M 953.7 two-week period finishing up 2.9%. The best local performer over the past two-week period was Capstone Turbine up 26.7%, while Interlink Electronics Diodes DIOD 29.45 31.97 14.50 5.8% 36.6% 9.1% 17.53 1,350.8 came in second up 19.4%. The worst local performers over the past two- Dreamworks Animation SKG DWA 26.14 44.77 26.45 -6.7% -37.7% -11.3% 13.27 2,248.7 week period were Hemacare and Talon International down 28.0% and 13.3%, respectively. DTS DTSI 48.30 50.57 31.03 7.5% 38.2% -1.5% 58.90 852.7 Electro Rent ELRC 15.87 17.19 11.09 4.5% 22.5% -1.8% 25.60 381.6 Data provided by Telemet Orion, a source considered to be reliable, and compiled Health Net HNT 31.22 31.90 12.90 4.9% 28.2% 14.4% 14.66 3,024.7 by BNY Mellon Wealth Management. However, the information in this feature may Hemacare HEMA 0.29 0.85 0.27 -28.0% -54.1% -47.6% N/M 2.9 not be complete and cannot be guaranteed. The information provided in this feature does not constitute the provision of investment advice. Image Entertainment DISK 0.19 0.30 0.11 0.0% -24.0% 35.7% N/M 5.0 Interlink Electronics LINK 0.37 0.42 0.25 19.4% 12.1% 32.1% N/M 5.1 For more information please contact: James Hillman, Managing Director IPC The Hospitalist IPCM 45.97 46.50 21.17 19.1% 40.3% 17.8% 31.27 765.7 (818) 963-0464 IRIS International IRIS 9.06 11.93 7.26 -4.5% -12.0% -11.4% 36.24 163.5 Ixia XXIA 16.87 19.10 7.95 -0.3% 107.2% 0.5% 112.47 1,187.5 Index Watch K-Swiss KSWS 9.97 14.53 8.80 7.8% -6.3% -20.0% N/M 351.9 LTC Properties LTC 28.74 29.48 22.85 3.3% 7.6% 2.4% 24.99 716.9 Dow Jones S&P Valley MannKind MNKD 3.81 10.63 3.40 4.1% -63.4% -52.7% N/M 437.9 Indexes Industrial NASDAQ 500 50 Mission Valley Bancorp MVLY 4.45 5.15 3.27 1.1% -2.2% 18.7% N/M 0.0 Feb 23 Close 12105.8 2723.0 1307.4 985.1 Move MOVE 2.18 2.89 1.75 -1.8% 11.8% -15.2% N/M 355.9 March 9 Close 12213.1 2751.7 1320.0 1013.4 MRV Communications MRVC 1.70 1.90 1.00 0.0% 66.7% -5.0% N/M 267.6 Point Chg. 107.3 28.7 12.6 28.4 National Technical Systems NTSC 7.33 9.01 4.90 -1.5% 34.9% -9.2% 11.45 77.6 2-Wk % Chg. 0.9% 1.1% 1.0% 2.9% Northrop Grumman NOC 67.30 72.50 53.50 0.6% 5.2% 3.9% 9.88 19,981.4 YTD % Chg. 5.5% 3.7% 5.0% 3.9% On Assignment ASGN 9.97 10.87 4.17 -0.2% 41.2% 22.3% N/M 363.1 52-Wk Chg. 15.6% 16.7% 15.7% 16.1% Power-One PWER 7.90 13.04 3.46 -11.6% 94.1% -22.5% 8.23 1,120.3 PS Business Parks PSB 61.37 63.16 50.69 4.0% 17.4% 10.1% 38.84 1,518.4 Two Week Best Performers... Public Storage PSA 112.31 113.06 85.04 3.0% 28.1% 10.7% 47.79 19,111.3 Percent Change From February 23 - March 9, 2011 Qualstar QBAK 1.80 2.02 1.40 0.0% -5.8% 6.5% N/M 22.1 ReachLocal RLOC 17.67 21.14 11.80 -8.5% 0.0% -11.3% N/M 494.7 Ryland Group RYL 17.22 26.03 14.16 -0.1% -30.8% 1.1% N/M 760.3 Salem Communications Cl A SALM 3.99 5.63 2.10 -0.6% -21.8% 25.9% N/M 97.2 Semtech SMTC 22.50 25.05 15.95 -0.5% 30.9% -0.6% 22.50 1,452.5 Simulations Plus SLP 3.15 3.74 1.65 1.9% 79.0% 17.1% 24.23 52.1 Sport Chalet Cl B SPCHB 2.21 4.10 1.70 -0.9% -21.6% -40.9% N/M 31.4 Superior Industries Int'l SUP 20.12 21.96 12.55 4.6% 30.6% -5.2% 21.18 537.5 Talon International TALN 0.13 0.30 0.07 -13.3% 44.4% 23.8% N/M 2.6 Teledyne Technologies TDY 52.15 53.35 35.34 3.3% 27.8% 18.6% 15.95 1,924.3 Tutor Perini TPC 24.61 25.48 15.56 4.4% 21.7% 14.9% 10.30 1,178.7 Cheesecake Factory CAKE 29.83 34.00 21.56 7.1% 16.3% -2.7% 21.93 1,806.6 THQ THQI 5.50 8.29 3.33 -1.0% -14.8% -9.3% N/M 373.5 Trio-Tech International TRT 4.70 6.88 3.36 -3.1% 16.0% 12.7% 21.93 16.4 Unico American UNAM 9.44 9.97 8.57 -0.6% -1.4% 3.3% 23.60 50.5 ...Two Week Worst Performers United Online UNTD 6.18 8.72 4.75 -8.6% -15.5% -6.4% 10.47 538.1 Percent Change From February 23 - March 9, 2011 ValueClick VCLK 14.83 17.23 8.88 -2.4% 45.1% -7.5% 13.48 1,213.6 Vitesse Semiconductor VTSS 5.28 9.27 2.85 5.6% 6.5% 26.0% N/M 106.6 Walt Disney Company DIS 43.12 44.34 30.72 2.3% 29.5% 15.0% 19.08 83,092.2 Top 10 Most Active Stocks 7-Day Average Daily Volume COMPANY NAME VOLUME COMPANY NAME VOLUME DIS ...... 8,777,687 NOC...... 1,509,068 CPST...... 5,755,875 RYL...... 1,379,389 AMGN ...... 5,740,322 MNKD ...... 1,235,199 PWER ...... 4,975,481 DWA ...... 1,203,450 MOVE ...... 1,690,134 CAKE...... 1,195,354 Thumbnails | SFVBJ User Guide | Front Page | Table of Contents 34 March 14, 2011 SAN FERNANDO VALLEY BUSINESS JOURNAL

News and notes from around the greater AROUND THE VALLEYS San Fernando Valley area SAN FERNANDO VALLEY Entreprenuer Tries Hand at Film, Television BURBANK aving found suc- and getting into the Tech: Testronic Labs announced the cess in his native mind of this sinister achievement of two important milestones this HAustralia with a cop,” Gabrielle said. month: the testing of its 5,500th Blu-ray disc health supplement com- A visitor to the Los SKU and the testing of its 75th 3D SKU. Both pany and real estate Angeles area since accomplishments represent an industry record investing, Bass Gabrielle 2001, Gabrielle moved for the company. is now trying his luck in to the city in July. His “We are very proud of the accomplishments Hollywood. educational back- that these milestones represent,” said Seth While Gabrielle did ground is in interna- Hallen, CEO of Testronic Labs. “From the first not come to the U.S. tional business and title Testronic tested, through the ones being intent on being an actor, marketing. After the tested today, we have been extremely focused he thought appearing in health supplements on pushing the caliber of our technology and television and films company and real our work forward. We have a proven track would be the best way to investments, Gabrielle record of pioneering advanced technologies to introduce himself to branched out into the further our clients’ needs, mastering them, and American audiences. exercise market with then driving them throughout the industry.” “The Bottom Line” is the “Superman Work- a reality program to air on out” program Sets: Warner Bros. Studios will begin a cable channel this fall The film and televi- offering its VIP Tour on Saturdays beginning that showcases sion work is yet anoth- March 26. Gabrielle’s entrepreneur- Films: Bass Gabrielle (far right, in bloody shirt) and cast of “Live No More.” er way for Gabrielle to The tour takes guests on a nearly 2 ½ hour ial skills as well as getting diversify his business journey around the studio complex, including into film acting. lyptic thriller in which Gabrielle’s character, career. He keeps a hands-on role with the the tallest sound stage in North America, back- “It is an inspirational story,” said Terence, battles demons bent on killing off entertainment ventures through Bass Produc- lot sets, Picture Car Museum, and the Warner Gabrielle. the human race. “4 Bullet Cop Out” takes tions. Bros. Museum. In the San Fernando Valley, Gabrielle place in a single room as Gabrielle portrays “I want to control my own business “We are very excited to be expanding our made two short films that he expects to get an over-the-top detective willing to frame an affairs,” Gabrielle said. “I am a businessman operating hours to the weekend,” said Danny shown at this year’s Cannes Film Festival. innocent man. before I am anything else.” Kahn, Executive Director of the Warner Bros. “Live No More” is described as an apoca- “I really enjoyed getting into character – Mark R. Madler VIP Studio Tour Department. “Over the past several years, the tour has become a very popular attraction in Southern California, and our weekend hours will allow us to broaden avail- and inclusion,” Evers-Manly said. competition. ANTELOPE VALLEY ability to accommodate our guests’ schedules.” DiversityInc. makes its selection based on The awards presentation takes place at The The Saturday tours will go through questionnaires filled out by companies with Odyssey. Aug. 27. 1,000 employees or more. Some of the areas LANCASTER looked at include CEO commitment, human Eco: “The Burbank Green Alliance will host capital, internal and external communications CALABASAS the premier of “The Economics of Happiness” and supplier diversity Poppy: The City of Lancaster is currently on March 31 at Woodbury University. Train: ValleyCrest Landscape Companies accepting applications for vendors for the 20th The documentary is about the worldwide was recognized by a national trade publication Annual California Poppy Festival. movement for economic localization and drives NORTH HOLLYWOOD for its workforce training and development Businesses looking to meet potential new home the idea of supporting local businesses program. customers through the commercial vendor area and communities to preserve the economy. Limo: Limousine Connection was recently at the festival will have a great venue to market A discussion will follow the screening on awarded the Best Website ribbon at the 2011 their business while being exposed to thou- topics such as responsible investing, sustain- Limousine & Chartered Transportation Interna- sands of prospective customers. able communities, and complementary curren- tional Show in For only $600, business owners will receive cies. Las Vegas. a 10x10 booth in a prime location at the event. A $10 donation is suggested. “This is a The Poppy Festival takes place April 16 and Woodbury University is located at 7500 N. very important 17 at Lancaster City Park. Glenoakd Blvd. Award in the new e-com- War: In commemoration of the 150th anniver- merce world, Improve: The City of Lancaster will receive sary of The American Civil War, on July 21 the which proves nearly $1.3 million in federal funding for three Journey Through Hallowed Ground Partner- we are on the roadway projects. ship together with Warner Bros. Home right track with The money comes from the Highway Safe- Entertainment Group host four days of spe- our advertising ty Improvement Program. cial events at the Manassas National Battlefield and marketing,” The city will use the money, plus its contri- Park in Virginia. said Chris bution of $144,600, to upgrade signage, strip- The events are expected to attract digni- Hundley, ing and pavement markings at various rural taries, celebrities, historians, and an estimated owner of Lim- intersections; install solar-powered LED stop 30,000 spectators. Web: Best site for limos ousine Connec- signs near Lancaster schools; and convert the The weekend will also include a screening tion.” existing traffic signal at Avenue L & Chal- of “Gods and Generals: Extended Directors Limousine Connection recently celebrated lenger Way into a roundabout. Cut” being released by Warner Bros. Film its 33rd anniversary in the chauffeured trans- director Ronald Maxwell will introduce the portation business. film and lead a panel discussion that includes the film’s stars and historical advisers Train: ValleyCrest officials with award. SANTA CLARITA VALLEY GRANADA HILLS ValleyCrest was ranked No. 118 in Training WOODLAND HILLS Honor: The North Los Angeles chapter of the magazine’s list of top programs. This was the VALENCIA American Advertising Federation will host first year that ValleyCrest participated in the Inclusion: Northrop Grumman Corp. was their 6th annual ADDY Awards competition on list. Grapes: The Meet the Winemakers series named to DiversityInc’s annual list of the Top March 20. “Our employees have always appreciated hosted by Vino 100 will present a visit from 50 Companies for Diversity. The awards recognize advertising cam- our commitment to training and it’s nice to Toolbox Wine Co. in Napa Valley on March Northrop was ranked No. 37 on the list and paigns in print, electronic and online media by know others outside our company are recogniz- 25. was honored at a dinner March 2 in Washing- companies from the Santa Clarita and San Fer- ing that commitment as well,” said Mark Toolbox co-founder Katie Hamilton Shaf- ton, D.C. nando valleys. Lenahan, Director of Training & Develop- fer will be on hand for the in-story wine tasting Making the list is a considerable accom- In 2010, there were 16 companies receiving ment. and will make available new releases. plishment, said Sandra Evers-Manly, vice pres- awards. The magazine ranks the programs on total Toolbox began releasing its wines in July ident of Corporate Responsibility. The Best of Show winner and Gold ADDY training budget; percentage of payroll; number 2010 and donates a portion of proceeds to “However, all of us at Northrop Grumman Award winners move on to compete in the of training hours per employee program; goals, Habitat for Humanity. recognize that being a top-performing compa- regional competition against entries from evaluation, measurement, and workplace sur- Vino 100 is located at 28112 Newhall ny means a continuing commitment to improv- throughout Southern California and Las Vegas. veys; hours of training per employee annually; Ranch Road, Valencia, in the HighRidge ing and strengthening our culture of diversity Winners at that level advance to the national and detailed formal programs. Crossing Center at Copper Hill Drive. Thumbnails | SFVBJ User Guide | Front Page | Table of Contents SAN FERNANDO VALLEY BUSINESS JOURNAL March 14, 2011 35 Solar: Firm Has Track Record energy and technical qualifications and all Continued from page 1 companies had the opportunity to competi- tively bid on specific solar sites to be built.” The company is undertaking various pub- Preliminary and design work started in lic projects recently completing one for the February at the Adelanto Converter Station City of Bakersfield. with installation of the solar arrays to begin SolarWorld has operated a facility in in mid July. This site was strongly preferred Camarillo since the late 1970s and the loca- and feasible on account of the plentiful solar tion is the hub of their sales and marketing resources there, the available 43 acres of land arm in America. This site employs around south of the converter station, access to 250 where they also assemble modules for LADWP existing station facilities and the the solar panels. electrical transmission system. This makes In its Hillsboro, Ore., facility, the firm the solar energy more easily delivered to the operates the largest crystalline silicon photo- City of Los Angeles electrical distribution voltaic manufacturing plant with 1,000 grid, he said. employees. At this location they produce sili- Benyamin said this project is the only one con crystal, wafers, photovoltaic cells and SolarWorld is currently working on for the modules in two buildings totaling 690,000 LADWP. square feet of manufacturing space on about Plant: A SolarWorld worker takes part in manufacturing process. 100 acres. “More utilities companies have embraced the value of mid-sized utility-scale solar projects,” Santarris said. SolarWorld manu- factures a high-performance product that draws on decades of engineering project- scale solar and we certainly expect to continue to succeed in this field that we helped to pioneer,” he said.

Eight proposals SolarWorld was selected for the LADWP Adelanto Solar Project through a request for proposals (RFP) first issued on June 18, 2009 to help LADWP achieve its goal of gaining 35 percent of all its energy from renewable energy sources by 2020, LADWP evaluated eight proposals for the Adelanto site from pre-qualified contractors, said Aram Benyamin, the utility’s senior assistant general manager – power system. “The proposal from SolarWorld was favored on the basis of best levelized cost of Pact for Cleanup AVIATION: Bob Hope Airport in deal with Lockheed. The Burbank-Glendale-Pasadena Airport Authority will pay $2 million to Lockheed Martin in connection with a lawsuit over responsibility for contaminated groundwater in the area of Bob Hope Airport. In exchange, the aerospace company will defend the authority against having to contribute to a $108 million fund to clean the contaminated aquifer. The U.S. Environment Protection Agency in July added the authority and other property owners, including Home Depot Inc. and Pub- lic Storage, to a list of those who should help pay clean chemicals in the groundwater. The authority has been in extended litigation with Lockheed Martin, from which it purchased the property for the airport in 1978. The authority has long contended that in selling off the land, Lockheed had agreed to defend and indemnify the authority against any claims stemming from the years that Lockheed operated there, The settlement was a pure business decision, said Airport Authority President Frank Quintero. “When we considered legal costs of resist- ing the EPA action, potential actual costs of participating in the EPA cleanup program, and the burden of continuing the dispute with Lockheed, it was clear this settlement was the most advantageous option for the authority and for airport travelers, who ultimately have to pay the tab,” Quintero said. For more than 20 years the EPA has operated extraction wells to draw out water from the aquifer contaminated by aircraft manufacturing by Lockheed Martin. Thumbnails | SFVBJ User Guide | Front Page | Table of Contents

36 March 14, 2011 CALENDAR SAN FERNANDO VALLEY BUSINESS JOURNAL

5121 Van Nuys Blvd., Sherman Oaks How to Create, Start and Manage Monday, March 14 $10 Your New Business Tuesday, March 29 Job Skills Workshop for Professionals Contact & RSVP: 818-907-9922 9 a.m. – 12 p.m. Financial Statements 8:30 a.m. – 1 p.m.; through March 18 SCORE Los Angeles Chapter 4 p.m. – 6 p.m. OPEN, a chapter of Experience Unlimited 17 Principles of Success Master Mind Ikea VEDC Job and Career Center 7 p.m. – 9 p.m. 600 N. San Fernando Rd., Burbank 5121 Van Nuys Blvd., Sherman Oaks 980 Enchanted Way Suite, Simi Valley VEDC $35; $45 at the door $10 Free; must register by March 11 5121 Van Nuys Blvd. 3rd Floor, Sherman Oaks Contact & RSVP: (818) 552-3206 Contact: 818-907-9922 Contact & RSVP: www.eu-open.org Free Contact & RSVP: 818-907-9922 Board of Trade Luncheon w/Bill Taylor of Granite Construction Wednesday, March 30 Paying More for Workers Compensation in 2011? Tuesday, March 15 11:30 a.m. Network Connection Breakfast 11:30 a.m. to 1:30 p.m. Start-up Do’s & Don’ts Antelope Valley Board of Trade 7:15 a.m. – 9 a.m. East Ventura County Employer Advisory Council 4 p.m. – 6 p.m. J.P. Eliopulos Hellenic Center Greater San Fernando Valley Chamber of Commerce The Palm Garden Hotel VEDC 43404 30th St. West, Lancaster Braemar Country Club 495 Ventu Park Road, Thousand Oaks 5121 Van Nuys Blvd., Sherman Oaks $20/in advance; $25 at the door 4001 Reseda Blvd., Tarzana $40 $10 Contact: (661) 942-9581 $20/members; $25/non-members; add $10 after Contact & RSVP: www.eastventuraeac.org. Contact: 818-907-9922 March 27 Contact & RSVP: (818)989-0300 Wednesday, March 23 Essential Steps for Writing a Business Plan Thursday, March 17 Part I and Part II Business Networking Mixer All About Business Loans 9 a.m. – 1 p.m. All About Business Loans 5:30 p.m. – 7:30 p.m. 4 p.m. – 5 p.m. SBDC Offices 4 p.m. – 5 p.m. Woodland Hills-Tarzana Chamber of Commerce VEDC 26455 Rockwell Canyon Road, Santa Clarita SCORE – Los Angeles Chapter Maggiano's Little Italy 5121 Van Nuys Blvd., Sherman Oaks $35; $2 parking fee 330 N. Brand Blvd., Glendale 6100 Topanga Canyon Blvd., Woodland Hills Free Contact & Registration: (661) 362-5900 Free Members free; $10/one-time trial guest Contact: 818-907-9922 Contact & RSVP: (818) 552-3206 Contact & RSVP: (818) 347-4737 How To Write A Useful Business Plan 9 a.m. – 12 p.m. St. Patrick’s Day Business Mixer Business Killers – Wednesday, April 6 5:30 p.m. – 7 p.m. Build WorkSource Center The Six Mistakes That Can Kill Your Business Business Networking Breakfast Calabasas Chamber of Commerce 9207 Eton Ave., Chatsworth 10 a.m. – 12 p.m. 7 a.m. to 9 a.m. Wolf Creek Restaurant & Brewing Company $35 SBDC Offices Woodland Hills Country Club 26787 Agoura Road, Calabasas Contact & Registration: SBDC (661) 362-5900 26455 Rockwell Canyon Road, Santa Clarita 21150 Dumetz Rd., Woodland Hills Free for members; $10/non-members Free; $2 parking $20/members and one-time guests; $25/walk-ins Contact & RSVP: (818) 222-5680 Corporate Leaders Breakfast Contact & Registration: (661) 362-5900 Contact & RSVP: 818) 347-4737 The Sustainability Revolution CEO Roundtable for Business Leaders 7:30 a.m. – 9 a.m. The Power of Business Credit Management 54th Annual Genii Awards 8 a.m. – 12 p.m. California Lutheran University 10:30 a.m. – 11:30 p.m. 5:30 p.m. The Triumvirate Warner Center Marriott Hotel SCORE Los Angeles Chapter Alliance for Women in Media – Southern California Call for location 21800 Oxnard St., Woodland Hills 330 N. Brand Blvd., Glendale Chapter First session is free Contact & RSVP: (805) 493-3150 $35; $45 at the door Skirball Center Contact: (805) 435-2727 Contact & RSVP: (818) 552-3206 2701 North Sepulveda Blvd., Los Angeles $150/members; $200/non-members Wednesday, March 16 Contact: www.awmsocal.org Friday, March 18 Manufacturing Leadership Awards Thursday, March 24 5:30 – 7:30 p.m. QuickBooks Part I Book Discussion w/ Marty Cooper San Fernando Valley Business Journal 2 p.m. – 5 p.m. 7 p.m. Thursday, April 14 SBDC Offices Warner Center Marriott Hotel Andres Pico Adobe All About Business Loans 26455 Rockwell Canyon Road, Santa Clarita 21800 Oxnard St., Woodland Hills 10940 Sepulveda Blvd., Mission Hills, 4 p.m. – 5 p.m. $65; $2 parking fee $60; reservations required by March 9 Free SCORE Los Angeles Chapter Contact & Registration: SBDC (661) 362-5900 Contact & RSVP: (818) 676-1750 Contact: (818) 789-5454 330 N. Brand Blvd., Glendale Free Business Networking Luncheon Chamber Luncheon Contact & RSVP: (818) 552-3206 11:30 AM -1:15 PM Saturday, March 19 11:30 a.m. – 1:30 p.m. Woodland Hills-Tarzana Chamber of Commerce Business Survival in a Bad Economy Calabasas Chamber of Commerce Warner Center Marriott 9 a.m. – 4 p.m. Calabasas Country Club Tuesday, April 19 21850 Oxnard St., Woodland Hills VEDC 4515 Park Entrada, Calabasas After 5 – Networking@Night $25/members and one-time trial guests; 5121 Van Nuys Blvd., Sherman Oaks $30/members; $35/non-members 5:30 p.m. – 7:30 p.m. $30/walk-ins Free if you qualify Contact & RSVP: (818) 222-5680 Greater San Fernando Valley Chamber of Commerce Contact & RSVP: (818) 347-4737 Contact & RSVP: 818-907-9922 Sell More with Effective Marketing The Beverly Garland 4222 Vineland Ave., North Hollywood Global Trade Intelligence Protect Your Business – 10 a.m. – 1 p.m. 7:30 a.m. - 9 a.m. $10/members; $15/non-members The Legalities that Impact Your People Premier America Credit Union Valley International Trade Association Contact & RSVP: (818)989-0300 9 a.m. – 12 p.m. 19867 Prairie St., Chatsworth 5121 Van Nuys Blvd., Sherman Oaks SCORE Los Angeles Chapter $35 $20/members; $25/non-members 330 N. Brand Blvd., Glendale Contact & Registration: SBDC (661) 362-5900 Contact & RSVP: (818) 379-7000 x 109 April 21 $35; $45 at the door Contact & RSVP: (818) 552-3206 Z Awards Luncheon All About Business Loans Saturday, March 26 11:30 a.m. – 1:30 p.m. 4 p.m. – 5 p.m. Los Angeles City Councilman Dennis Zine VEDC The ABCs of Financial Statements Tuesday, March 22 10 a.m. – 12 p.m. Warner Center Marriott 5121 Van Nuys Blvd. 3rd Floor, Sherman Oaks 21850 Oxnard St., Woodland Hills Free Federal State Payroll Tax Seminar SCORE Los Angeles Chapter 330 N. Brand Blvd., Glendale $40 Contact & RSVP: 818-907-9922 9 a.m. – 3 p.m. Contact & RSVP: (818) 756-8848 or (818) 347-4737 VEDC $35; $45 at the door Contact & RSVP: (818) 552-3206 QuickBooks 5121 Van Nuys Blvd., Sherman Oaks Send items for the calendar section of the Business 9 a.m. – 11:30 a.m. Free Journal to Staff Reporter Mark Madler at VEDC Contact & RSVP: 818-907-9922 [email protected] or via fax at (818) 676-1747.

Debts:N/A 91361 BANKRUPTCIES Doc#SV11-11565-GM Chapter:7 Bankruptcy information is supplied by Timely Info of Chapter 13: a bankruptcy plan available to individuals File-Date:02/07/11 Assets:125,717 Los Angeles, Jack Vaughn (323) 664-4423. whose “income is sufficiently stable and regular to enable such individual to make payments under a Sara's Investments LLC Pro-per. Debts:79,798 Chapter 7: a “straight” liquidation bankruptcy involv- plan.” The debtor makes payments to a trustee who 15720 Ventura Blvd #415 Investment. Doc#SV11-11799-GM ing an appointed trustee to sell all assets by auction or Encino disburses the funds to creditors. File-Date:02/11/11 other means to pay creditors and trustee fees. 91436 Viewfield Hacienda, Inc Michael J Ireland Involuntary bankruptcy: the debtor is forced into bank- Chapter:7 18375 Ventura Blvd, Ste 423 805-402-6957 Chapter 11: a process which allows a business to gain ruptcy by secured creditors whose claims total at least Assets:N/A Tarzana Bus type N/A. temporary relief from paying debt in order to attempt a Debts:N/A 91356 successful reorganization. The debtor remains in con- $220,000. Involuntary bankruptcy may be filed under Doc#SV11-11563-VK Chapter:7 FMWL LLC trol of the business during the bankruptcy and the Chapter 7 or 11. File-Date:02/07/11 Assets:N/A 4607 Lakeview Canyon Road P business continues to function. Pro-per. Debts:N/A MB 521 Bus type N/A. Doc#SV11-11654-VK Westlake Village aka: also known as fdba: formerly doing business as FAW: formerly associated with File-Date:02/08/11 91361 dba: doing business as fka: formerly known as Creative Pictures Productions, Pro-per. Chapter:7 Inc Investment. Assets:62,701 18304 Lake Encino Dr Debts:2,279,144 Bus type N/A. 91406 File-Date:02/11/11 Encino Cinamour Entertainment LLC Doc#SV11-11800-GM Chapter:7 Ron Behling 91316 4607 Lakeview Canyon Road File-Date:02/11/11 Pacific Sun Entertainment Inc Assets:15,926 909-622-4431 Chapter:7 PMB 521 Michael J Ireland 15801 Stagg St Debts:2,303,385 Bus type N/A. Assets:N/A Westlake Village 805-402-6957 Van Nuys Doc#SV11-11813-MT Thumbnails | SFVBJ User Guide | Front Page | Table of Contents SAN FERNANDO VALLEY BUSINESS JOURNAL March 14, 2011 37

oping and getting to market new switches, Vitesse Semiconductor Corp. amplifiers and other components used in busi- Chart Vitesse: Back on NASDAQ ness and consumer applications for connecting (NASDAQ: VISS) to the Internet. CEO: Christopher Gardner Continued from page 1 required quarterly earnings statements. At the The other was dealing with the fallout of Employees: time, Vitesse was among a number of compa- the SEC investigation – updating financial 467 $5.50 Vitesse is now positioned to fully capitalize on nies being investigated by the U.S. Securities statements, settling shareholder lawsuits, and Market Cap: $5.40 our growth opportunities and to expand our and Exchange Commission for backdating of settling legal action against its former auditing $124.60M $5.35 Wall Street sponsorship,” Gardner said in the stock options. firm that resulted in a $22.5 million payment $5.30 PE (ttm): 19 $5.26 statement. Former CEO Louis R. Tomasetta, former to Vitesse. $5.28 Quinn Bolton, an analyst with Needham Chief Financial Officer Yatin Mody, and EPS (ttm): 0.27 $5.20 & Co., agreed that returning to the NASDAQ Eugene F. Hovanec, a former executive vice Moving forward Closing price: $5.10 was a big deal as the ability for institutional president were fired from the company in the For more than a two and a half year period $5.09 (as of March 9)$5.00 $5.04 investors to buy and sell on the Pink Sheets spring of 2006. Gardner became chief execu- the company did not report quarterly financials 5.28 can be poor. The NASDAQ, he added, is a tive in May of that year. and earnings and instead did “state of the com- 2/7 2/14 2/22 2/28 3/7 much more liquid market. Last December, the SEC filed civil fraud pany” conferences. Not until the end of 2008 Source: Yahoo! Finance Investors on the buy side and the brokers charges against Tomasetta, Mody, Hovanec did Vitesse resume issuing earnings statements and dealers on the sell side are more likely to and former manager and Director of Finance every quarter and for the fiscal year. ucts out simultaneously for the enterprise mar- pay more attention to Vitesse. During the peri- Nicole Kaplan. Vitesse settled the fraud case During a conference call with analysts for ket and carrier market but Gardner believed od the company was on the Pink Sheets, a firm with the SEC by paying a $3 million civil the first quarter earnings update in February, that Vitesse will be differentiate itself more in like Needham did not give much thought to penalty. Gardner was upbeat about the direction the the carrier (cell phone) market. making trades on Vitesse shares, Bolton said. Tomasetta and Hovanec were also separate- company was going. “You will continue to see new products on “Just the tradability and liquidity of the ly charged by the U.S. Attorney’s office in Vitesse released 30 new products in 2010 that side,” Gardner said during the call. shares is a big improvement for the company,” New York with criminal charges. and expected to gain traction with those parts For the first quarter, Vitesse revenues were Bolton said. During the period of delisting Vitesse fol- in 2011. There will be 20 new products at $37.7 million, falling in the low range of the The delisting from NASDAQ took place in lowed two parallel paths. released this year. guidance of $37.5 million to $41 million. June 2006 after the company failed to file One was running the business itself; devel- The company has a pattern of getting prod-

Hirings, promotions and special accomplishments PEOPLE ON THE MOVE in local business People on the Move LAW LAW Levinson Arshonsky & Kurtz, LLP Levinson Arshonsky & Kurtz, LLP is the place to recognize is excited to announce that is proud to announce that Scott H. Gabriel K. Coy has recently joined Siegel has recently joined the ﬁrm as deserving business professionals. the ﬁrm as an associate. Of Counsel.

It features photos and Mr. Coy focuses his practice on Mr. Siegel focuses his practice on general and complex business general business, corporate, personal brief bios on litigation, employment law, and real estate property sales, and new professional promotions, commercial disputes, unfair secured finance transactions and Coy competition, trade secret, trademark Siegel creditors’ rights including out of court new hires, awards and copyright disputes. workouts, commercial law and bankruptcy litigation. His clients include factors, asset-based lenders, banks, and recognition. Mr. Coy has extensive litigation experience and has first equipment and aircraft leasing companies, debtors-in- and second chaired federal and state court trials, including possession, bankruptcy trustees, public and privately held trials involving fraud and copyright infringement. entities, and entrepreneurs. He also functions as outside Contact Victoria Brown general counsel for a commercial finance lender to reserve your space Mr. Coy received his Bachelor of Arts degree magna specializing in media financing. cum laude and phi beta kappa from the University of California, Berkeley in 1994 and his Juris Doctorate from Mr. Siegel is a frequent speaker for lender oriented trade 818-676-1750 Northwestern University School of Law in 1998. groups and regularly addresses various bar associations or [email protected] on bankruptcy, commercial and UCC law matters. BUSINESS MARKETPLACE BUSINESS & PROFESSIONAL SERVICES DIRECTORY

INSURANCE CONSTRUCTION It’s Time to Shop Your Medicare Supplement Plans! Rates have dropped Whether you’re turning 65 or well past it, Paul Davis can help you CA License figure out your options. 0669770 818-888-0880 • www.pdinsure.com • [email protected] Get Noticed! Showcase your ad in the BUSINESS MARKETPLACE For more information call 818.676.1750 Thumbnails | SFVBJ User Guide | Front Page | Table of Contents 38 March 14, 2011 INDEX SAN FERNANDO VALLEY BUSINESS JOURNAL

‘It was totally ‘We want them ‘Be an initiator. grassroots. I put to know that no You’ve got to go every dollar I had one can sell for to people.’ into this.’ less than we Parham Nabatian David Wurth can.’ Infinite C-Suite Quarterly, Communications, Lou Gonzales, PAGE 14 PAGE 12 Antelope Valley Chevrolet, PAGE 6

Iroha, Dr. Ephraim McKeon, Howard P...... 11 Separzadeh, Emanuel ...... 14 PEOPLE IN THE NEWS Okechukwu ...... 16 Mirzabegian, Edward ...... 11 Shaffer, Katie Hamilton...... 34 A Fiorina, Carly ...... 39 J Mott, Kayvan ...... 14 Shelby, Carroll ...... 16 Abuata, Roger ...... 31 Fontaine, Lindsay ...... 10 Johnson, Jimmy ...... 8 N Simonds, Ira ...... 10 B Franken, Don...... 5 K Nabatian, Parham ...... 14 Smith, Greig ...... 39 Bassinson, Oscar ...... 3 Freisleben, Gerald ...... 18 Kahn, Danny...... 34 Nathanson, Todd...... 31 Sokolow, Bart...... 18 Benyamin, Aram...... 35 G Kantikovit, Chon...... 31 Nissen, Steve ...... 32 Soufi, Ali ...... 14 Berk, Harvey...... 14 Gabrielle, Bass ...... 34 Kaplan, Nicole ...... 37 Nostrant, Jonathon ...... 14 Sutton, George...... 29 Boeckmann, Beau...... 16 Gallagher, Arthur J...... 14 Kassan, Michael E...... 5 O T Bolton, Quinn ...... 37 Gardner, Chris ...... 1,37 Kendrick, Justin...... 10 Oddi, Mike...... 18 Tomasetta, Louis R...... 37 Boyer, Michelle...... 14 Gaspar, Tim ...... 11 Kent, Martin...... 14 Offsay, Greg ...... 31 Toth, David ...... 14 Brinson, Diane...... 14 Gilmore, Beverly...... 16 Kestler, Thomas P...... 10 P Trautman, Bob...... 10 Brown, Jim ...... 10 Goldston, Mark...... 1 Kim, Yun ...... 29 Parks, Bernard ...... 39 Troutman, Robert ...... 32 Brownley, Julia ...... 32 Gonzales, Lou ...... 8 Kirchner, Jon ...... 6 Penske, Roger...... 8 V Bustos, Jacob ...... 32 Grabel, Gary ...... 31 Kittlaus, Dag...... 14 Prechtl, Ron...... 11 Vega, Edgar...... 13 C Grech, Ronda ...... 1 Kovac, Evan ...... 31 R W Camhi, Ronald...... 5 Green, Larry...... 4 Kuo, Ben...... 17 Rainer, David ...... 6 Werner, L. Rob...... 15 Carraway, Brad...... 18 Grose, Bradley ...... 13 L Ramirez, Nicolas ...... 15 Werner, Troy...... 15 Carson, Johnny ...... 29 H Landes-Brenman, Jordan...15 Reid, Russ ...... 14 Whitman, Meg ...... 39 Conver, Tim ...... 6 Hafken, Michael ...... 5 LaRussa, Kelly...... 15 Reinke, Brent...... 12 Wolf, Dal ...... 3 Cooper, Marty...... 14 Hallen, Seth...... 34 Ledford, James ...... 32 Reitzin, Paul ...... 3 Wurth, David...... 12 D Hemelians, Sevada ...... 31 Lenahan, Mark ...... 34 Rischall, Stephen ...... 11 Y Dawson, Jack...... 4,35 Hernandez, Raquel...... 32 Leo, Melissa ...... 5 Ruiz, Peter...... 35 Yallen, Syd...... 10 Derryberry, Steven...... 10 Hill, Clark ...... 11 Lyon, Nic ...... 31 Rush, Richard, R...... 16 Z M Russell, Debbie ...... 14 Diaz, Antonio ...... 12,13 Horowitz, Andy...... 11 Zeitz, Howard ...... 29 Ruvolo, Sue...... 14 E Hovanec, Eugene F...... 37 MacMedan, Julie...... 18 Zenter, Sherrie...... 14 Ryan, Nathan...... 12, 13 Englander, Mitch ...... 39 Hovivian, Clayton ...... 31 Mann, Josh...... 11 Zigmond, Zachary ...... 13 S Evers-Manly, Sandra ...... 34 I Maslauski, Dan...... 31 Zuckerberg, Mark...... 29 Faulis, Karen...... 10 Immelt, Jeffrey...... 12 McCallion, Tim ...... 16 Santarris, Ben...... 1 F Ingram, James...... 14 McDonald, Tom...... 31 Schiada, Paul ...... 15 Fife, Nicole ...... 15 Schwartz, Madison...... 11

COMPANIES IN THE NEWS Marketing LLC...... 15 Moshi Lifestyle ...... 14 Studio, The...... 32 I N Superior Grocers...... 32 A Group ...... 29 IHOP...... 6 Needham & Co...... 37 T AeroVironment Inc...... 6 C-Suite Quarterly ...... 12 Illi Commercial Real Neiman Marcus ...... 4 Target...... 4 Alter 360. Excalibur D Estate ...... 31 Net Zero ...... 29 Testronic Labs ...... 34 Commercial Advisors ...... 31 DineEquity Inc...... 6 Infinite Communications ....14 Neutrogena...... 3 THQ Inc...... 18 American Advertising DirectTV...... 3 Interactive Voice Inc...... 14 New Aspect Design...... 31 Toolbox Wine Co ...... 34 Federation ...... 34 Disney...... 13 InterMedia Advertising ....3,10 Northrop Grumman Corp. ..34 Toyota...... 8 AMFM Operating Inc...... 31 DiversityInc...... 34 International Game Northwestern Mutual Triliad Development Co...... 3 Antelope Valley Chevrolet ....8 DTS Inc...... 6 Technology...... 29 Financial Network...... 13 Trimax Capital Group ...... 14 Antelope Valley Hospital.....11 E J O U Anthropology...... 4 Energie Media Group ...... 12 J.H. Snyder Co...... 3 Odyssey, The...... 34 United Chambers of Applebee’s Neighborhood Environmental Advisors Jones Lang LaSalle ...... 31 P Commerce of the San Grill & Bar ...... 6 Inc...... 18 Juno ...... 29 Palmdale Regional City Fernando Valley...... 14 Artifice Studios...... 12 Estate Management K Hospital ...... 32 United Online...... 1,29 ASA Wireless...... 31 Group Inc...... 11 Kestler/Derryberry LLP...... 10 Palmdale Regional Universal Health AT&T...... 3 Ethan Christopher LLC...... 31 Kreative ...... 13 Medical Center...... 10 Services...... 10 Atlantic Pearl Investments F KSL Media...... 18, 29 Panera Bread ...... 32 Urban Outfitters...... 4 Inc...... 31 Facebook ...... 29 L Primary Action...... 15 V Avenue Six Studios ...... 3 Farmer Bros. Co...... 31 Law Offices of L. Rob Providence Health & Valley Economic Alliance....14 B Fashion Institute of Design Werner...... 15 Services...... 31 Valley Economic Bass Productions ...... 34 & Merchandising ...... 11 Limousine Connection ...... 34 Providence Tarzana Development Center ...... 14 Bed, Bath & Beyond...... 14 FoleyFreisleben LLC...... 18 Los Angeles County Medical Center...... 31 ValleyCrest Landscape Best Buy...... 14 Forum for Total Medical Economic Development Proxart...... 12, 13 Companies ...... 34 Brookstone...... 14 Care...... 16 Corp...... 35 R Verizon...... 16 Bud Light...... 3 Fresh Lifestyle ...... 11 Los Angeles Department RealNetworks...... 29 Vino 100 ...... 34 C G of Water & Power ...... 1 Red Light PR ...... 15 Vitesse Semiconductor California Oaks State Bank ..6 Galpin Motors...... 16 M S Corp...... 1,37 California United Bank ...... 6 Gaspar Insurance Services 11 Marcus & Millichap Real Sacred Heart Catholic W Canoga Park/West Hills General Electric...... 12 Estate Investment Parish ...... 16 Waddell & Reed Inc...... 11 Chamber of Commerce...... 4 General Motors ...... 8 Services...... 31 Santa Clarita Valley Walt Disney Company...... 3 Car Cash Loans...... 3 Gleacher & Co...... 29 Media Link LLC ...... 5 Economic Development Warner Bros...... 16,34 Century 21...... 11 Gold Coast Business Meetup.com ...... 17 Corp...... 11 West Hills Hospital & Classmates.com...... 29 Forum ...... 12 Memory Lane ...... 1,29 Scott Public Relations...... 29 Medical Center...... 16 Cooper Communications Grubb & Ellis...... 31 Merrill Lynch...... 12 ShareBuilder Corporation...29 Westfield...... 4 Inc...... 14 Method Fest ...... 5 Siri ...... 14 Whiskey Girls, The...... 15 Costco...... 4 H Michelman & Robinson LLP.5 SoCal Realty & Mortgage...31 Wilbur Medical Plaza...... 31 Cowen & Co...... 18 Habitat for Humanity .34 Momentous Insurance Socaltech.com ...... 17 Craig-Hallum Capital Haute House PR & Brokerage...... 14 SolarWorld Industries ...... 1,35

These Indexes list the people, associations, organizations, schools, etc., that are mentioned in this week’s issue. The numbers refer to the page(s) on which the name is found. Thumbnails | SFVBJ User Guide | Front Page | Table of Contents

SAN FERNANDO VALLEY BUSINESS JOURNAL COMMENTARY March 14, 2011 39 Government Services Ain’t What They Used to Be he pessimist in me often thinks that we should most of us be protect workers and hold employers account- 21600 Oxnard St., Suite 250, are going down the path of self-destruc- satisfied with going to able for keeping unsafe work sites. Today’s Woodland Hills, CA 91367 tion as many of our most cherished gov- the declining number challenge is separating legitimate work injuries Main Phone: 818-676-1750 • FAX: 818-676-1747 T www.sfvbj.com ernment services become unsustainable. Here of health care clinics from injuries sustained on employees’ personal are some examples of worthy programs that around the county? time off. Surely, most workers’ comp claims used to work well but have emerged as Catch- Should hundreds of are legitimate, but the added scrutiny and PUBLISHER & PRESIDENT 22 situations for policy makers and stakehold- thousands of dollars lengthy amount of time to determine the cause Pegi Matsuda ers like us: be spent to help of injury is a direct cause of those who try (and [email protected] / 818.676.1750 Pensions: As the spouse of a city employ- chronically ill seniors often succeed) at gaming the system. Nearly ee, I am paying particularly close attention to live another day? every business owner I know has at least one EDITOR the growing challenges of unfunded pension CAPITOL What if doctors don’t experience of an employee who took advantage Jason Schaff [email protected] / 818. 316.3125 liabilities and whether the city will go broke OFFENSES all agree on the prog- of California’s workers’ comp rules, thereby before my wife retires. In California, the state’s nosis, let alone the adding to the cost of doing business and hurt- STAFF REPORTERS three pension plans will have obligations that Brendan Huffman cure? If health care is ing those employees who need workers’ comp Mark Madler amount to more than five times the state's rev- guaranteed for all, the most. enue by 2014, according to a report from the what is the incentive to take care of oneself? Perhaps unwittingly, term limits in Califor- [email protected] / 818. 316.3126 advertising, aviation and aerospace, law, Milken Institute, thereby tripling what every And, by the way, who are those doctors who nia and many cities and counties have eroded manufacturing, marketing and public relations, Californian will be paying out of pocket. Last keep approving disabled driver placards to officeholders’ abilities to govern and fiscally media and entertainment, transportation, year, it was $3,000; by 2014, it will be those who clearly can climb in and out of large manage. Time and time again, too many of our Cities of Burbank, Antelope Valley and Simi Valley $10,000. Here in Los Angeles, rising pension SUVs? officeholders have declined to tackle tough costs will consume an estimated third of the Education: Of course, education should be issues because term limits inspires them to Jessica Vernabe city’s entire budget by 2014, money that ordi- provided for all. But what if not everyone delay perceived hardship to the next batch of [email protected] / 818. 316.3123 narily would be used to maintain parks, roads wants to be educated? Based on my experience officeholders. education, family business, government and politics, and other services. In short, taxpayers will be in public schools and from what I’ve observed While California went against the national health care, hospitality and tourism, asked to pay more for less. insurance,restaurants, retail, in my children’s school, not all students show grain by electing a slate of Democrats to Cities of Glendale and Santa Clarita Social Security: It was implemented 75 up to learn. Therefore, many of these students statewide offices, our electorate is not that dif- years ago and is based on today’s working cause disruptions that prevent other students ferent from what occurred throughout the RESEARCHER people paying a portion of their salaries into a from learning all they can. An increasing num- country. The GOP’s nominees in California did Josh Dausch retirement fund that retirees can live on after ber of parents who can afford to, enroll their not fit the mold of the anti-establishment candi- [email protected] / 818. 316.3130 they have reached 65. A flaw in Social Security kids in private schools where rules can be more dates swept into office elsewhere. Except for is that it depends on a growing population of easily enforced and behavioral issues can be being women, Meg Whitman and Carly Fior- CONTRIBUTING COLUMNISTS younger workers to contribute their earnings to addressed more readily. As a result, public ina largely portrayed the elitist side of Republi- Martin M. Cooper Our Changing Valley retired people who are growing longer than education is all too often resembling child care cans who are more at home in country clubs Scott Harris Marketing ever. As someone who thinks that the earth centers instead of educational centers – all than with middle class families facing foreclo- Brendan Huffman Capital Offenses (and 405 freeway) is populated by more people because too many parents rely on teachers to sures and higher costs of living. As Californi- Richard Rosenberg Employment Law than we can comfortably accommodate, it’s do the parenting in addition to the teaching. ans rejected every Republican candidate run- difficult to have a meaningful conversation Energy/Water: It seems like the more we ning for statewide office, voters also rejected PHOTOGRAPHER about population issues when Social Security use less water and power, the more our rates go most of the ballot initiatives endorsed by the David Sprague demands a higher birth date than what America up. In fact, they do go up the more we conserve Democratic Party, especially those on issues of is providing. Regardless, 51 million Americans because reduced consumption means less rev- taxation. ADVERTISING SALES MANAGER received approximately $650 billion in social enues for utilities. So, every time we heed the Nonetheless, whatever one’s party affilia- Jamie Chien security benefits last year, but a lot of folks my calls from DWP to conserve water and electric- tion, the fiscal health of all levels of govern- [email protected] / 818.676.1750 x 19 age wonder if there will be enough left in ity, we are costing L.A.’s municipally owned ment should be the top priority of every public economic development, education, health care, social security for when we retire, that is if we utility revenues it would have received had we official. law, municipalities can afford to retire. used more. ADVERTISING ACCOUNT MANAGERS Health Care: Like most people, I love the Workers’ Compensation: One of the great Brendan Huffman is the owner of Huffman Rita Bishop Public Affairs, a Valley-based consulting firm, idea of providing affordable health care for accomplishments from the Progressive Era was [email protected] / 818.676.1750 x 26 everybody. The next question becomes to what a system so that injured workers could avoid and is the co-host of “Off The Presses,” a automotive, aviation, banking and finance, extent do we provide health care to everybody the poorhouse if their injuries were severe public affairs radio show streamed live every and mortgage and for how long? Should we all have access to enough that employment was impossible. Since Wednesday, between 10-11 a.m., on highly educated doctors in Beverly Hills, or then, thousands of laws have been enacted to www.LATalkRadio.com. Victoria Brown [email protected] / 818.676.1750 x 26 classifieds, construction, entertainment, hotels and hospitality, not-for-profit, property More It Changes The More It Stays The Same management, public relations and technology ADVERTISING COORDINATOR s I write this column there are a few election. Incredibly that. news items that really illustrate what’s pathetic as far as I’m Rikki Valle Agoing on these days – opposing forces concerned. This More of the same? [email protected] / 818.676.1750 x 18 are at work and ultimately who wins will affects the economy Parks, you might think is more of the same, PRODUCTION MANAGER affect the economy in some way. What are the because at least local- but labor actually outweighs him in being more Marcia Lindahl opposing forces? The status quo and change, ly there were busi- of the same and it lost. Their loss shows some [email protected] / 818.676.1750 x 27 of course. ness-related items on change in the thinking of L.A. and the elec- First of all, gasoline prices are the highest the ballot. torate. Unions have been strong for a long CIRCULATION DIRECTOR since the economic crash in 2008. What’s to What outcome of time. Michael Levine blame? Who the heck knows. The high and ballot items reflects What else may signify change in the think- [email protected] / low cycle of energy prices seems to be a con- FROM THE more of the same? ing of people? 323.549.5225 x 247 stant in our overall economic cycles in the past The L.A. city The measure to cut city pensions and rais- several years. But it’s unfortunate that prices NEWSROOM council election ing the health-care contributions of some new CONTROLLER are so high just as things truly start to look bet- Jason Schaff results show this but city hires also won. This shows a refreshing Nancy Schwartz ter – consumers are spending more as are busi- not necessarily. And change. The people who actually voted told [email protected] / nesses. This will surely put a damper on things that may not be so bad. city bureaucrats who absolutely fight change 323.549.5225 x 202 at a very crucial time. The council’s 12th district results reflected all the time that they need to take a little of the The local economy as well as the national more of the same. Mitch Englander, current medicine that the private sector has been taking ASSISTANT TO THE PUBLISHER economy will never be completely stable with 12th district councilmember Greig Smith’s the past few years. Michael Stirk vastly fluctuating energy prices. We have to chief of staff, won that race outright without a The vote to approve a ratepayer advocate [email protected] / 818.676.1750 x 13 equalize this or our economy can’t grow to its runoff. Englander is a good guy who I think for the Department of Water and Power seems full potential. cares about the city and is a friend to business, like a change, but I don’t think it really is. It Material published in the San Fernando Valley Business Journal is copyrighted The high gas prices are just more of the but there were several challengers in his race. approves just another bureaucrat. by CBJ, LP or its licensors, including any original wire services. Such material is protected by U.S. and international copyright laws and treaties. All rights same. They came up short but their existence showed So we come down to the most important reserved. Certain trademarks, services marks and trade names appearing in this What else is more of the same? that everybody in that district doesn’t like the vote as far as I’m concerned: the vote to publication are owned by CBJ, LP. All other trademarks, service marks and trade names appearing in this publication are the property of their respective owners. Low voter turnout. People still claim to be Smith regime. approve the increase of libraries’ share of city Readers of The San Fernando Valley Business Journal may not reproduce, disengaged although they complain more than Councilmember Bernard Parks, who has revenue. That’s the best because I’m all for republish or redistribute this publication or any material found in it without the express written consent of the copyright holder. ever. There are more and more people who are really shown over the years that he is a friend people reading and being smarter. To obtain permission to reuse or republish material copyrighted by CBJ, LP, too ignorant to understand that they can change to business and really cares about the city’s please contact our Copyright Clearance Center Inc. at 222 Rosewood Dr., Danvers, MA 01923. Phone: 978-646-2600 Fax: 978-646-8600 e-mail: things that they complain about by voting. Or budget crisis, was winning re-election despite Business Journal Editor Jason Schaff can [email protected]. www.copyright.com they are just too lazy. Fewer than 1 in 8 eligible being opposed by labor. Parks has tried to limit be reached at (818) 316-3125 or at Reprints are available from Wright’s Reprints, (877) 652-5295 ext. 104 or e-mail voters cast ballots in the March 8 L.A. city pension costs in the city and they don’t like [email protected]. [email protected]. Thumbnails | SFVBJ User Guide | Front Page | Table of Contents 40 March 14, 2011 SAN FERNANDO VALLEY BUSINESS JOURNAL GALPIN GETS IT.

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The Digital Edition of the San Fernando Valley Business Journal provides a convenient and in- DIGITAL teractive way of reading the Journal. While maintaining the exact shape and content of the M printed newspaper, we have also added features which make the Digital Edition fast, intuitive, EDITION and versatile. USER To make the best use of the Digital SFVBJ, please take a few minutes to learn about the tools GUIDE we have provided to make the experience efficient and informative.

CONVENIENT NAVIGATION TOOLS Page 9: 20 in Their 20s special report features young local business leaders. ON THE COVER COMMENTARY TECH: United Online taps into the appeal of HUFFMAN COLUMN: ...... 39 The Digital Edition makes moving through the Journal easier than nostalgia with new website, Memory Lane. EDITOR’SCOLUMN: ...... 39 MANUFACTURING: Vitesse Semicon- ever. Links allow you to instantly follow story jumps, go directly from ductor returned to the NASDAQ after a five- LEADERSHIP: 20 in Their 20s year absence. ENERGY: SolarWorld of Camarillo has PROFILES: Profiles of 16 of the 20 .10 the Table of Contents to the stories you want to read, and smoothly signed a deal to develop a solar system for ENTREPRENEUR: David Wurth, L.A. Dept. of Water and Power. The owner and editor-in-chief of C-Suite advanced system involves bulk distribution Quarterly magazine...... 12 flip through the pages of the paper. of energy. EXECUTIVE: Justin Kendrick, associ- RETAIL: Westfield starts lining up its retail mix at the proposed Village development that ate administrator of Palmdale Regional will link Topanga Plaza and the Promenade MedicalCenter...... 10 in the next several years. The company in the LEADERS: The owners of Infinite Com- past few weeks has been giving more details munications, Parham Nabatian and Kay- ACTIVE TABLE OF CONTENTS about the project and sending out glossy van Mott, have managed to become a ► brochures to the neighborhood. fixture in the Valley business community by attaching themselves with Move easily from the Table of Contents to any THE LATEST NEWS older mentors who are powerful in the ENTERTAINMENT: Avenue Six Studios community...... 14 story in the paper by simply clicking on the adds to filming opportunities with a New York streetscape to its facility in Van Nuys..3 name or description. TECH: Digital audio company DTS reports COLUMNS & FEATURES strong earnings as Blu-Ray DVDs, which contain the DTS audio format, become GIVING: ...... 16 mainstream...... 4 CROWLEY COLUMN: ...... 17 LAW: Law firm Michelman & Robinson MADLER COLUMN: ...... 18 forms advertising, marketing and media Every listing in the TOC takes you directly where REAL ESTATE: ...... 31 department...... 5 you need to go. VALLEY BIZ SEEN: Greater Valley THE LIST Business Events...... 32 LARGEST COLLEGES & INVESTMENTS: Valley Stockwatch.....33 UNIVERSITIES: ...... 21 AROUND THE VALLEYS: News and notes from around the greater San Fernando PEOPLE Valley area ...... 34 AT-A-GLANCE HEADER AUTOS: Interview with Lou Gonzales, CALENDAR: ...... 36 owner of Antelope Valley Chevrolet in Lan- ► caster. He’s a long-time area businessman Major functions are available at the top of every who didn’t give up on the industry or the area In The Next Issue after his Saturn business folded in the demise THE LIST: 6 of the brand...... Largest Manufacturing Companies page. Quickly access the Front Page and Table of SPECIAL REPORT: ADVERTISING SUPPLEMENT Manufacturing: Contents from any page in the digital edition. Valley’s Top Companies EDUCATION ...... 23 SUPPLEMENT: R l Estate

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0AGE2-Page Spread3PREAD 0AGE1-Page 6IEWView Thumbnails | SFVBJ User Guide | Front Page | Table of Contents :OOMZoom In)N :OOMZoom /UTOut .EXTNext 0AGEPage Y BUSINESS JOURNAL UP FRONT March 14, 2011 3 sion at Van Nuys Studio Meets Filming Needs venue Six adds 12 sound stages, studio support buildings, secured parking and class A office buildings. N treetscape for a T b Thumbnails | SFVBJ User Guide | Fronts Page | Table of Contents

EFFICIENCY TOOLS Vitesse Returns The Digital Edition helps you move quickly through the Jour- to NASDAQ nal, while connecting you to online content. Story jumps now TECH: Move eases disruption at Camarillo firm. function immediately with a click of your mouse, and it’s eas- By MARK R. MADLER Staff Reporter ier than ever to visit our advertisers and forward articles to Vitesse Semiconductor Corp. has returned to the S NASDAQ after a five-year absence and being rele- your colleagues. gated to trading on the Pink Sheets. The move by the Camarillo-based company makes its stock more attractive to investors as the tradability improves. Vitesse started trading on the NASDAQ Global Market on March 2. In the first week the company’s ACCESS ONLINE TOOLS shares dropped by $0.20. Spokesperson Ronda Grech refused to make a ► company representative available but in a prepared statement CEO Chris Gardner said the listing was a Click on article headlines to see the online ver- new beginning for the company. “With the passage of this important milestone, sion of the story. Perfect for when you want to Please see VITESSE page 37 share stories with your colleagues.

PHOTO BY DAVID SPRAGUE SolarWorld Gets rk Goldston B

SAN FERNANDO VALLEY BUSINESS JOURNAL M

o FOLLOW STORY JUMPS INSTANTLY B Vitesse: BackI on NASDAQ ► Continued from page 1 required quarterly earnings statements. At the Don’t get lost while reading a story. By simply time, Vitesse was among a number of compa- Vitesse is now positioned to fully capitalize on nies being investigated by the U.S. Securities our growth opportunities and to expand our and Exchange Commission for backdating of clicking on the story jumps, you will be trans- Wall Street sponsorship,” Gardner said in the stock options. statement. Former CEO Louis R. Tomasetta, former Quinn Bolton, an analyst with Needham Chief Financial Officer Yatin Mody, and ported to the rest of the story. Need to go back & Co., agreed that returning to the NASDAQ Eugene F. Hovanec, a former executive vice was a big deal as the ability for institutional president were fired from the company in the to the beginning? Click on the “continued from” investors to buy and sell on the Pink Sheets spring of 2006. Gardner became chief execu- can be poor. The NASDAQ, he added, is a tive in May of that year. muchP more liquid market. Last December, the SEC filed civil fraud text to start over. Investors on the buy side and the brokers charges against Tomasetta, Mody, Hovanec and dealers on the sell side are more likely to and former manager and Director of Finance pay more attention to Vitesse. During the peri- Nicole Kaplan. Vitesse settled the fraud case od the company was on the Pink Sheets, a firm with the SEC by paying a $3 million civil like Needham did not give much thought to penalty. making trades on Vitesse shares, Bolton said. Tomasetta and Hovanec were also separate- “Just the tradability and liquidity of the ly charged by the U.S. Attorney’s office in shares is a big improvement for the company,” New York with criminal charges. Bolton said. During the period of delisting Vitesse fol- The delisting from NASDAQ took place in lowed two parallel paths. June 2006 after the company failed to file One was running the business itself; devel-

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$3.00 VOL. 16 NO. 6 March 14 - 27, 2011 www.sfvbj.com 2 March 14, 2011 SAN FERNANDO VALLEY BUSINESS JOURNAL SAN FERNANDO VALLEY BUSINESS JOURNAL UP FRONT March 14, 2011 3 4 March 14, 2011 UP FRONT SAN FERNANDO VALLEY BUSINESS JOURNAL SAN FERNANDO VALLEY BUSINESS JOURNAL UP FRONT March 14, 2011 5 SAN FERNANDO VALLEY BUSINESS JOURNAL March 14, 2011 7 6 March 14, 2011 PROFILE SAN FERNANDO VALLEY BUSINESS JOURNAL Expansion at Van Nuys Studio Meets Filming Needs Earnings Increase for DTS With Adoption of Blu-ray AUDIO: generated by the Unmanned Aircraft Systems million, or $0.45 per diluted share. In 2009, DineEquity’s Q4 Shows Loss Changes in Media Leads to New Department at Law Firm IMPROVE: Avenue Six adds 12 sound stages, studio support buildings, Technology developer division that makes drones used by the mili- the bank had net income of $745,000, or $0.15 MARCH 14 - 27, 2011 VOLUME 16, NUMBER 6 secured parking and class A office buildings. tary for reconnaissance and security purposes. per diluted share. EXPERTISE: Existing clients required to embrace new technologies and Michelman & Robinson LLP lawyers) do not embrace the changes in media New York-style streetscape for a The main sound stage would have the capabili- targets networked-entertainment The aircraft are developed and manufactured Elements that contributed to the loss DineEquity Inc. had a wider net loss for trends like mobile advertising, iPads, social they will be left behind for sure. can now use firm for marketing media, etc,” said Ronald Camhi, chair of the “Digital and other media are moving at ty to film water scenes. as growth area in 2011. at facilities in Simi Valley. included merger related expenses, a Federal the fourth quarter and year of 2010 while HEADQUARTERS: Encino Up backdrop. This activity takes place as the issue of pro- In February, AeroVironment made public Home Loan Banks prepayment penalty, sales at its Applebee’s Neighborhood Grill firm’s advertising, marketing and media divi- rapid-fire speed, Camhi said. “We are expand- Vitesse Returns By MARK R. MADLER ductions leaving the state is still very much a Audio technology developer DTS Inc. an unmanned vehicle disguised to look like a increased salary and benefit costs and & Bar and IHOP restaurants increased. and advertising issues. sion. NUMBER OF ATTORNEYS: 70 ing to respond and address those issues.” Staff Reporter Front worry for Hollywood. Avenue Six, however, increased its net income by 27 percent in the hummingbird that it designed for the Nano Air increased occupancy costs. For the quarter that ended Dec. 31, the This new department is designed to har- KEY PRACTICE AREAS: Although some law firms may follow their By JO-ANN CAROL CUBELLO ness the expertise of the firm’s intellectual Advertising, market- lead, he feels Michelman & Robinson will be With the entertainment industry’s demand finds its stages and filming areas in constant fourth quarter when compared to a year ago. Vehicle program of the Defense Advanced As of Dec. 31, 2010, California United Glendale-based company had a net loss of ing, media; commercial and business to NASDAQ for more sound stages and production facilities use with reality series, cooking shows, talk The Calabasas-based company reported net Research Projects Agency. Bank had $756.3 million in assets, compared $58.1 million, or $3.33 per diluted share, on Contributing Reporter property lawyers, litigators, employment and ahead of them because of the firm’s California continuing to grow locally, one Van Nuys shows, even a feature film. Last year, there income of $6.1 million, or $0.34 per diluted AeroVironment reported net income of to $456.7 million at the end of 2009 and revenues of $299.8 million. For the same regulatory attorneys who have an awareness litigation; corporate and securities; and East Coast presence. Encino-based law firm Michelman & of the advertising and media landscape. financial services and bankruptcy; Michael E. Kassan, Chairman and CEO TECH: Move eases facility has recently put itself ahead of the were more than 200 filming days. share, on revenues of $26.9 million for the $11.5 million or $0.52 per diluted share, on $589.8 million at the end of the most recent quarter the previous year, the company had Robinson LLP Media Link LLC pack among the independent studios trying to The raised-floor, glass-walled conference quarter ending Dec. 31. For the same period in revenues of $84.4 million for the quarter end- third quarter. The assets listed for Dec. 31, net loss of $48.2 million, or $2.84 per diluted has created a department to “In particular, this allows us to respond to regulatory and administrative; insurance of , said Michelman attor- disruption at Camarillo firm. fill this need. room on the south stage has been seen in com- 2009, DTS reported net income of $4.9 mil- ing January 29. For the same period a year 2010 represented an increase of 65.6 percent share, on revenues of $355.2 million. help clients navigate the fast-changing world the cutting-edge issues facing the industry coverage and bad faith; health care; neys are talented and energetic. of advertising, marketing and media. that includes on-line privacy concerns, con- “They have considerable expertise across The Avenue Six Studios facility in Van mercials for DirectTV and Bud Light.An lion, or $0.27 per diluted share, on revenues of ago, the company had net income of $6.5 mil- year-over-year and an increase of 28.2 percent For the full year of 2010, the company had intellectual property; trusts and estates By MARK R. MADLER Staff Reporter Nuys has built a permanent New York City AT&T commercial filmed there was shown $21.2 million. lion, or $0.30 per diluted share, on revenues of from the third quarter. net loss of $30 million, or $1.74 per diluted “Advertising lawyers have been around for trolling advertisers brands in the age of social diverse media platforms, creating a one-stop backdrop out in its parking lot. The row of during the Super Bowl. For the 2010 fiscal year, the DTS had net $60.9 million. The bank had total deposits of $658 mil- share, on revenues of $1.3 billion. For the year decades, but often thought of as very New media and all of the user-generated content firm. We rely on them frequently to advise us Vitesse Semiconductor Corp. has returned to the brick buildings mimics a neighborhood in the Oscar Bassinson, a vice president and cre- income of $16 million, or $0.90 per diluted For the fourth quarter, the unmanned air- lion, up 90 percent from deposits of $346.3 of 2009, the company had net income of $9.2 York based. Our firm is uniquely situated we all see online every day,” he said. for media issues. on legal issues because they truly know our Studio is as busy NASDAQ after a five-year absence and being rele- Big Apple. The backdrop is not just facades ative director at Inter/Media Advertising in share, on revenues of $87 million. For the craft division brought in $71.7 million in rev- million at then end of the previous year, and up million, or $0.55 per diluted share, on rev- because we are already involved with what is Since clients use the firm for other busi- Participating in an adverting conference in industry and are at the forefront of the as New York. gated to trading on the Pink Sheets. but has working soundstages behind it and is Avenue Six Studios Encino, has come to Avenue Six to film com- 2009 fiscal year, the company reported net enue and the energy efficient systems, which 36 percent from deposits of $484.2 million at enues of $1.4 billion. occurring now and in the future of the media ness issues, the new division will allow them Austin last week, Camhi said he believes that changes affecting the media and advertising PAGE 3 The move by the Camarillo-based company decorated out front with foliage, exterior light- PHOTO SUPPLIED BY AVENUE SIX mercials for Neutrogena SkiniD and Car income of $10.6 million, or $0.60 per diluted makes electric vehicle charging stations, the end of the previous quarter. Both restaurants experienced a higher industries. Namely, that advertisers are one-stop shopping to also use their services if advertisers and their agencies (and their space,” Kassan said. makes its stock more attractive to investors as the ing and parking meters. LOCATION: Van Nuys Backlot: The New York-style set was Cash Loans. share, on revenues of $77.7 million. brought in $12.7 million in revenues. The bank’s loans as of Dec. 31, 2010 were average guest check combined with declines Avenue Six is busy these days, so busy that tradability improves. PRESIDENT: Paul Reitzin built in the parking lot at Avenue 6 The adoption of the Blu-ray format by con- Revenue and overall demand for small $421.3 million, an increase of 60 percent in guest traffic for the fourth quarter. Menu 20 in Vitesse started trading on the NASDAQ Global there is no space off limits to the production Easy shoot sumers increased during 2010 and that led to UAS, PosiCharge and EV test systems remain from $263.4 million at the end of the previ- pricing also increased by 2.1 percent at com- Page 9: 20 in Their 20s special report features young local business leaders. Studios and has working lights, foliage, Method Fest Takes Their 20’s Market on March 2. In the first week the company’s companies filming there. STUDIO MANAGER: Samantha Cruz and space to film inside the homes. Shooting there is not a complicated affair. DTS HD Master Audio becoming the domi- strong,” said company Chairman and CEO ous year and an increase of 36 percent from pany-operated Applebee’s restaurants in the shares dropped by $0.20. ON THE COVER COMMENTARY That includes the office of Paul Reitzin, FOUNDED: 2009 All Bassinson needs is a director of photogra- nant audio format, said company Chairman Tim Conver. “We also continued to execute loans of $309.1 million at the end of the pre- fourth quarter. Spokesperson Ronda Grech refused to make a the founder and president. “I don’t think a lot of stages always do phy and a gaffer. There is no prohibition and CEO Jon Kirchner. well on key development program milestones vious quarter. The net losses for the 2010 fourth quarter NUMBER OF SOUNDSTAGES: Break for 2011 company representative available but in a prepared TECH: United Online taps into the appeal of HUFFMAN COLUMN: ...... 39 “Just as long as they don’t mess up my 3 that,” Wolf said. “They get satisfied with what against reconfiguring the existing sets to get “With the growth in Blu-ray and rapidly that are important to our customers. I believe “Our 2010 results reflect strong core and the year were primarily due to the extin- statement CEO Chris Gardner said the listing was a nostalgia with new website, Memory Lane. EDITOR’S COLUMN: ...... 39 stuff,” Reitzin said, seated at his desk behind a they have.” the look needed. expanding opportunity in connected devices, we remain well-positioned for long-term growth, including a 90 percent increase in guishment of debt and the redemption of FUNDS: Save The Date new beginning for the company. MANUFACTURING: Vitesse Semicon- collection of Lakers and other sports memora- “They have so many different looks we we are excited about our prospects for 2011 growth.” deposits year over year, which was fueled by Series A perpetual preferred stock and related Corporate support “With the passage of this important milestone, bilia. Demand for space avoid shooting on location,” Bassinson said. and beyond,” Kirchner said. “We will continue the 2010 tactical investments in additional staff premiums in connection with the company’s ductor returned to the NASDAQ after a five- LEADERSHIP: 20 in Their 20s In a region filled with soundstages and dating as possible. No matter how many soundstages are Wolf started coming to Avenue Six last to make focused investments to extend our and infrastructure, as well as the year-end refinancing. These charges were partially off- dried up during the recession. The Valley Economic Alliance Upcoming Events year absence. By MARK R. MADLER Please see VITESSE page 37 ENERGY: PROFILES: 10 filming spaces, the operators of independent What had been parking was converted into spread around Los Angeles and neighboring summer and has done numerous projects there penetration in networked-entertainment, which CUB Posts Loss acquisition of California Oaks State Bank,” set by gains on the disposition of assets relat- Staff Reporter SolarWorld of Camarillo has Profiles of 16 of the 20 . studios do all they can to stay in front of the a craft services areas, with tables and chairs cities, it never seems to be enough. since then. He plans to shoot a pilot at the is expected to drive higher growth over the said David Rainer, president and CEO of Cal- ed to the sale of company-operated Apple- signed a deal to develop a solar system for ENTREPRENEUR: David Wurth, Facing difficulties in attracting corporate production companies they can bring in as for crews and casts to have a bite to eat. A few A shortage of studio space is behind The facility this month. long-term.” California United Bank had net losses for ifornia United Bank. “In one year, we have bee’s restaurants in Minnesota and parts of Method Fest L.A. Dept. of Water and Power. The sponsors, the organizers of the VITA Global Networking Breakfast TM Some of the big owner and editor-in-chief of C-Suite clients. Filming at the major Hollywood stu- months back, soundproof doors were put on of Walt Disney Co.’s proposal of a 56-acre The intimate surroundings are comfortable 2010’s fourth quarter and full year but had taken advantage of unique opportunities to Virginia. advanced system involves bulk distribution 12 dios carries a certain cache but is pricey. The the stages to cut down the noise from the near- soundstage and production facility at its Gold- to work in and the facility is often the first one year-over-year growth in assets, deposits and achieve a 66 percent growth in total assets and For the fourth quarter, domestic system- film festival are taking a break this year to achievers in the PHOTO BY DAVID SPRAGUE Quarterly magazine...... “Global Trade Intelligence” SolarWorld Gets of energy. independents like Avenue Six offer an alterna- by 405 Freeway. en Oak Ranch property in the Santa Clarita he will call. loans. an expanded geographic footprint, which is wide same-restaurant sales increased by 2.9 regroup and work on ways to grow the festival. Past: “Nostalgia will never be over,” said United Online CEO Mark Goldston. EXECUTIVE: Justin Kendrick, associ- AeroVironment Does Well in Q4 When the festival returns in 2012, it is greater Valley. RETAIL: Westfield starts lining up its retail tive at a more reasonable cost. That Reitzin is always making improve- Valley. “Other places offer the same (set ups) but For the fourth quarter of 2010, California supported by strong capital and solid credit percent for Applebee’s over the same period PAGE 9 hoped there will be a better climate for busi- Wednesday, March 16, 2011, 7:30 to 9 a.m. mix at the proposed Village development that ate administrator of Palmdale Regional The versatility of Avenue Six’s three ments hasn’t been lost by Dal Wolf, a free- A long-planned studio complex in Moor- there is a familiar energy they bring,” said Net income grew by nearly 76 percent in United Bank had a net loss of $2.3 million, or quality.” in 2009 and by 1.1 percent for IHOP. For the 10 nesses to spend again on sponsoring the week- Biggest Project will link Topanga Plaza and the Promenade Medical Center...... soundstages is one benefit of filming there. lance director who has done multiple projects park is expected to break ground this year. The Wolf, whose work has appeared on the Funny the fourth quarter for manufacturer AeroVi- $0.44 per diluted share. For the same period in Accomplishments in 2010 include the year of 2010, domestic system-wide same- Our confirmed speakers will be: sba preferred lender | member fdic | equal housing lender LEADERS: Another is making all the space as accommo- at Avenue Six. project by Triliad Development Co. will have or Die comedy video website. ronment Inc. when compared to the same 2009, the bank had net income of $43,000, or restaurant sales increased by 0.3 percent for long collection of screenings, parties, and other in the next several years. The company in the The owners of Infinite Com- increase from three to six full service branches Maurice Kogon, Director, El Camino College Center for International Trade Development People Time Machine ENERGY: period a year ago. $0.01 per diluted share. and the addition of two new loan production Applebee’s and remained flat for IHOP. events. Deal with LADWP is past few weeks has been giving more details munications, Parham Nabatian and Kay- Much of the revenue for the company is For 2010, the bank had a net loss of $2.3 offices. Method Fest may also relocate from Cal- • Discover how your business can use the 1,000 deep links to international trade information in Introducing Instant Storefront, an all-new e-commerce solution for small business owners that gives about the project and sending out glossy van Mott, have managed to become a abasas, where it has been for the past six years. showcase for long-standing firm. Don Franken 12 categories and 56 subcategories United Online Adapts Again With Nostalgia Website brochures to the neighborhood. fixture in the Valley business Executive Director is in talks you everything you need to sell products¹. So online. you can Best reach of all, more customer customers payments and keep are deposited yourchase.com/StoreFront cash into flow, your By JO-ANN CAROL CUBELLO with two other cities as host. Joe Davis, PIERS-Global Trade Intelligence Solutions PHOTO BY DAVID SPRAGUE ². Visit community by attaching themselves with By MARK R. MADLER Contributing Reporter It was not an easy decision for Franken to • Learn how your business can use PIERS global trade intelligence to identity new markets and Cars: Lou Gonzales has seen momentum pick up for the Chevrolet brand as the carmaker brings out smaller models to compete with those from Honda and Toyota. checking account the very next day Staff Reporter In the end the Woodland Hills-based online serv- THE LATEST NEWS older mentors who are powerful in the CALIFORNIA FINANCIAL LITERACY ices and products company was able to get Memory In SolarWorld’s largest single project ever, the make to decide not to have the festival, which flowing. Act now and pay no set-up costs plus get a $100 cash bonus ENTERTAINMENT: 14 The Law Firm sales opportunities howing again its ability to adapt to the ever- Lane, just part of its investment in transforming and firm has partnered with the Los Angeles Depart- Avenue Six Studios community...... CONFERENCE for EDUCATORS traditionally takes place at the end of March. changing Internet market, United Online has expanding the Classmates.com brand from one ment of Water & Power to use the company’s solar adds to filming opportunities with a New The festival has grown each year in the num- Non-Members $25 • VITA Members $20 (Includes Continental Breakfast) Antelope Valley car dealer Lou Gonzales discusses the switch to get started. ber of films shown (108 in 2010) and attracts taken a Web site that was essentially made based on the personal past of its users ages 35 years panels at a DWP facility in the high desert. York streetscape to its facility in Van Nuys..3 RSVP [email protected], 818.379.7000 x109 S projects with top Hollywood names and those from the Saturn brand to Chevrolet, what buyers are looking for obsolete by Facebook and transformed it into some- old and up to one based on a collective past. SolarWorld won the contract, which was TECH: Digital audio company DTS reports COLUMNS & FEATURES BRINGING Valley Driven performers on the cusp of stardom. Antelope Valley thing very different and hopefully marketable. United Online would pay out $8 million to $10 announced on March 3, in an intensive bidding strong earnings as Blu-Ray DVDs, which "! " !! ! FINANCE these days and the future of the Lancaster Auto Mall. But the creation of Memory Lane hasn’t been million to collect the 100 million pieces of content – process, according to Ben Santarris, public affairs GIVING: ...... 16 personal education In 2008, for instance, Method Fest gave an Just point and click to add products, auto dealer’s ride contain the DTS audio format, become Melissa Leo CROWLEY COLUMN: 17 award to , winner of an Academy is smoother now. easy. photos, videos, music, digitized magazines from manager of SolarWorld Industries America. mainstream...... 4 ...... INTO CSSROOMS • APRIL 2, 2011 Small Business Roundtable By MARK R. MADLER update pricing and start selling. Both the trademark and domain name of Memo- 1940 to 1999 – found at Memory Lane, the new “As we aggressively ramp up our domestic man- '" Award this year. Staff Reporter getting the Saturn franchise in 2001. on us. Fortunately some of my colleagues, brand would be saved. It was kind of last PAGE 6 LAW: Law firm Michelman & Robinson MADLER COLUMN: ...... 18 LOS ANGELES CONVENTION CENTER Once the economy began to tank in late Gonzales admits to being a salesman all of Jimmy Johnson down toward San Diego was minute that the deal fell apart and Roger was ry Lane was taken and United Online chief executive name for the Classmates.com business unit. ufacturing production toward our capacity of 500 with Assemblymember Mike Feuer Then get paid faster. forms advertising, marketing and media $ " Lou Gonzales Mark Goldston and others thought it would be The past may be prologue, as Shakespeare once megawatt of annual production, we are pleased to REAL ESTATE: ...... 31 www.calcpa.org/FLConference 2008, Method Fest began to struggle. hat has been through his life, a skill he attributes to growing up as kind enough to sell 25 new Chevrolets and that unable to come to terms with the people who department...... 5 #"! Sponsorships dried up in 2009 and then the past 18 months he would not an only child and having to convince other helped bolster the inventory a little bit. Then in were going to supply Saturn with cars. It was a impossible to get. wrote, and it is also big business. build out the various segments of our business,” VALLEY BIZ SEEN: Friday, March 18, 2011, 7:30 to 9 a.m. Greater Valley ! again in 2010. In the best years, the festival wish on anyone. children to be his friend. the second week of December we started sad day. I had a great run with Saturn for 11 Other names were suggested. “Take a Trip” was 29 Santarris said. W Please see MEMORY page WHAT YOU GET brought in $150,000 in corporate monies. The His Saturn dealership in Palmdale was receiving our shipment from General Motors. years, tremendous success with the brand in one of the rejected names. So was “This is Your Life.” THE LIST Business Events...... 32 " An opportunity for small business owners to participate in a dialogue with Assemblymember Feuer The integrity and honesty that he learned in Please see SOLAR page 35 most the City of Calabasas had given was closed when General Motors discontinued the the military Gonzales applies to his business, the top 5 percent in sales volume in the U.S. INVESTMENTS: 33 LARGEST COLLEGES & Valley Stockwatch..... ""# "' ! FREEEDUCATIONALRESOURCES BESTPRACTICEdetails of successful $75,000. That amount shrunk to $35,000 in Free Admission (Includes Continental Breakfast) popular brand. which is why he has so many customers who Q: Are you sorry to have seen the Saturn We were proud of that. ' curriculum guides, workbooks and personal finance education programs UNIVERSITIES: ...... 21 AROUND THE VALLEYS: News and 2010 and Franken didn’t even approach the RSVP [email protected], 818.379.7000 x100 His being awarded a Chevrolet dealership have stayed with him over the years. brand go away? ! $" toolkits. and how to integrate them. city for money for this year. got caught up in arbitration and the court sys- “They know they don’t have to read the A: I was very passionate about the Saturn Q: During the downturn was there any- notes from around the greater San Fernando PEOPLE ! " #!"! VOLUNTEERSUPPORT connections TECHNIQUES&STRATEGIES to reach At a Calabasas City Council meeting last tem. When he did receive word he could open paperwork twice,” Gonzales said. “That is brand. When I was first notified there could be thing done differently, a change in sales phi- Retail Mix Develops for Mall Valley area ...... 34 March, there was a discussion about Method a new dealership it was a day before the Oct. what develops loyalty is that trust.” issues with the brand that gave me great con- losophy or strategy? with educators, financial experts and diverse student audiences. AUTOS: !"" ! of the regulatory process with the release of its Interview with Lou Gonzales, CALENDAR: ...... 36 ! " #!"! community groups. Fest organizers complying with conditions Valley Business Leaders Roundtable 30 closure of his Saturn franchise. cern. I tried to champion that deal when Roger A: We saw significant change in the mar- SHOPPING: Westfield readies owner of Antelope Valley Chevrolet in Lan- attached to receiving money from the city. To get through those challenges, Gonzales Question: It has been a tough couple of Penske made a run at acquiring the Saturn ket, in the buyers. Many of the buyers, as the environmental impact report. The 1 million- & with Austin Beutner portfolio for Village project. square-foot development is set to include nearly caster. He’s a long-time area businessman There was no action taken by the council, relied on what he had learned from 20-plus years for the auto industry and individual brand from General Motors. I felt I had a lot of economy struggled and we went into the 100 specialty restaurants and stores, including a who didn’t give up on the industry or the area In The Next Issue JUST ANNOUNCED—The Conference is approved by the USD/UT Joint Salary according to minutes of the March 10 meeting. years in the retail side of the auto industry, and auto dealers, how are things looking now in close (intelligence); I was being updated regu- recession, many people rather than buy a new Costco as its retail anchor; a 275-room boutique after his Saturn business folded in the demise Point Committee for 8 Professional Development Hours. Register today to earn your hours! The city isn’t cutting support for the arts Friday, March 25, 2011, 9 to 11 a.m. on his employees who stuck with him even in March 2011? larly by a team of colleagues working with car were starting to service their car more fre- By JESSICA VERNABE Staff Reporter THE LIST: and instead are putting the dollars elsewhere, the face of an uncertain future. Answer: We just finished basically 100 Roger on the East Coast. I thought the Saturn quently. We were seeing a little more traffic in hotel; and a multi-story “first class” office com- of the brand...... 6 '% Largest Manufacturing Companies said Michael Hafken, the city’s public infor- Come meet First Deputy Mayor and Chief Executive for Economic and Business Policy for the In early November, Gonzales opened Ante- days in business. We opened on Nov. 10. I our service department. Where we really had With Westfield’s Warner Center mall expan- plex. The project will be located between West- SPECIAL REPORT: !# ' #"!"' lope Valley Chevrolet sion project making its way through the city’s field’s Topanga and Promenade malls, which are Special Offer—Be one of the first 300 teachers to register mation officer. City of Los Angeles as he discusses Stimulating Business, Economic Growth & Public/Private Partnerships in the Lancaster Auto would say the first 30 days were a lot more to make the adjustment was in the used car """ "!"! As the film festival grew, so did the expec- Mall, taking over the former space of a Toyota difficult than I anticipated. The preceding 90 Lou Gonzales market. Many people were now looking for an review and approval process, the mall operator is occupied about 92 percent and 90 percent, respec- ADVERTISING SUPPLEMENT Manufacturing: and receive a $125 stipend!* Free Admission • RSVP [email protected], 818.379.7000 x100 focusing on developing the right portfolio of busi- tively, according to mall officials. Valley’s Top Companies &!"" tations for the number of films, the celebrities dealership that moved next door into a larger days have gotten a lot better. Things are com- additional car that they could commute in. We EDUCATION ...... 23 *Teachers must register, pay the $25 registration fee and aend the full event. Upon verification of attending post-screening parties, the red carpet building. He immediately set to move to get the ing together. I think a lot of that has to do with TITLE: President, Antelope Valley Chevrolet also saw there was a huge interest in lower nesses for the site. While the retail company has been having dis- SUPPLEMENT: aendance and completion, a check will be mailed. arrivals, and awards presentations. A music dealers at the mall working together and in my team. Many of my employees have been priced cars; $6,995, $7,995. Anything under The mixed-use project, called The Village at cussions with potential tenants over the past cou- Real Estate BACKGROUND: Gonzales was born and RENDERING COURTESY OF WESTFIELD portion was also added to the festival. Space is limited - RSVP Today! February the dealers, in conjunction with the with me for an extended period of time so the $10,000 we were selling almost as quickly as Westfield Topanga, has just reached a new stage 8 Please see WESTFIELD page Rendering: The Village at Warner Center. CO-HOSTS “Everything becomes important in terms of City of Lancaster, started a new program to transition was easy. raised in Northern California. He served were putting them out there. San Fernando Valley Business Journal (ISSN 1526-0712) is published biweekly with a special issue in December by San Fernando Valley Business CalCPA | CalCPA Institute | California Jump$tart in the U.S. Army after high school. presentation,” Franken said. “It takes hard cash ® ® ® Journal, 5700 Wilshire Blvd., Suite 170, Los Angeles, CA 90036. Editorial, sales and production offices located at 21600 Oxnard St., Suite 250, offer the best price on a new vehicle and to 1. Next-day funding is available to new Chase Paymentech customers for Visa , MasterCard and Discover card transactions only. Next-day funding is subject to merchant credit approval and all funds are subject to fraud monitoring. Qualifying funds are Woodland Hills, CA 91367. Periodical postage paid at Los Angeles, CA and at additional mailing offices. Subscription price: 26 issues, $44.95. For to do a lot of that.” exchange a used car within 10 days of the pur- Q: What happened in that first 30 days NOT JUST CARS: While Gonzales has spent Q: What are you seeing from buyers deposited on the next business day, excluding weekends and bank holidays. new and renewal subscriptions, call 1-818-676-1750. All other inquiries 818-676-1750. Single copies, $3.00. Back issues and mailed SPONSORS 2. $100 cash bonus will be deposited into a qualifying Chase Business Checking account within 60 business days after the initial merchant transaction has posted to the business checking account. Bonus contingent upon merchant’s credit approval and the execution of a Merchant Application and Agreement with Chase Paymentech. Cash bonus is considered income and may be reportable on IRS Form 1099-Misc. Existing Chase Paymentech customers are not eligible for this offer. Wednesday, May 11 copies $4.50 plus tax and shipping. Address and subscription inquiries to: Circulation Department, San Fernando Valley Business Journal, 21600 !(+,*),&!-* +#&))* Deloie | Ernst & Young | Grant Thornton | KPMG | PricewaterhouseCoopers Method Fest is hardly alone in facing a lack chase if the buyer was not satisfied. that you didn’t anticipate? his career at car dealerships he has other these days? Nomination Deadline: Oxnard St., Suite 250, Woodland Hills, CA 91367. This newspaper is designed to inform decision-making executives, investors and managers on of money. A native of a small town in Northern Cali- A: Just moving; the physical move. We had I am seeing momentum pick up for the Offer expires June 30, 2011 4TH ANNUAL the trends, the growth and the ideas important to commerce and industry in the San Fernando ( $()&$")*($ & AICPA | California Teachers Association | Charles Schwab Foundation business interests as well. He is currently A: Merchant services provided by Paymentech, LLC (“Chase Paymentech”), a subsidiary of JPMorgan Chase Bank, N.A. Deposit products provided by JPMorgan Chase Bank, N.A. Member FDIC. Equal Opportunity Lender. Instant Storefront is a trademark 11:30 AM - 1:30 PM Valley. Information in the San Fernando Valley Business Journal is gathered from sources con- San Fernando Valley Business Journal Film festivals in Jackson Hole, Wyo. and The Valley Economic Alliance Building fornia, Gonzales served in the U.S. Army fol- no new car inventory whatsoever. So we were Chevrolet brand. One of the things that of Chase Paymentech. Wednesday, March 30 sidered to be reliable, but the accuracy of this information cannot be guaranteed. Neither that ) *+&,,+ planning to build an Ace Hardware fran- Warner Center Marriott information nor any opinion which may be expressed here constitutes a solicitation for the pur- Las Vegas have been canceled in recent years. BFG Board Room, 5121 Van Nuys Blvd, 2nd Floor, Sherman Oaks, CA 91403 lowing high school. He worked for two dealer- strictly used cars. We didn’t have any new Chevrolet has done a real poor job of provid- © 2011 JPMorgan Chase & Co. For more information, contact us at , or visit chase of sale of any securities. Opinions expressed in letters to the editor and commentaries ....&!.$++# %'(. )' chise in Acton, CFO AWARDS 818.676.1750 are those of the authors and not necessarily those of San Fernando Valley Business Journal. FOR MORE INFORMATION GenArt, a festival in New York City, returns ships owned by the Robertson family, first in Chevys. I had acquired a couple of used 2010 ing is great got-to-have small cars. I will tell us online at , and click the “events” tab. Woodland Hills POSTMASTER: Send address changes to San Fernando Valley Business Journal, Circulation www.sfvbj.com Department, 21600 Oxnard St., Suite 250, Woodland Hills, CA 91367-6554. contact Jill Gorman: [email protected] • (800) 922-5272 this summer after having been canceled in [email protected], 818.379.7000 Updates & Registration www.TheValley.net North Hollywood and then Palmdale. He then Chevys so that I could have something in the HOBBIES: Gonzales is an avid hunter. you that has come to an end. The Chevy Cruze 2010. went in on a Buick Pontiac dealership before showroom. Those first three weeks were tough Please see DEALER page 29 8910 11 12 13 14

8 March 14, 2011 UP FRONT SAN FERNANDO VALLEY BUSINESS JOURNAL 10 March 14, 2011 SAN FERNANDO VALLEY BUSINESS JOURNAL SAN FERNANDO VALLEY BUSINESS JOURNAL March 14, 2011 11 SAN FERNANDO VALLEY BUSINESS JOURNAL • March 14, 2011 12 March 14, 2011 SAN FERNANDO VALLEY BUSINESS JOURNAL SAN FERNANDO VALLEY BUSINESS JOURNAL March 14, 2011 13 LEADERSHIP: 20 IN THEIR 20s LEADERSHIP: 20 IN THEIR 20s 14 March 14, 2011 SAN FERNANDO VALLEY BUSINESS JOURNAL SPECIAL REPORT: LEADERSHIP LEADERSHIP: 20 IN THEIR 20s LEADERSHIP: 20 IN THEIR 20s LEADERSHIP: 20 IN THEIR 20s Westfield Seeking Right Tenant Mix for Mall Expansion Young Executive Has Earned Trust of Hospital Leaders Josh Mann CEO of Magazine Made A Turn in His Career Path Zachary Zigmond Continued from page 1 HEALTH CARE: Kendrick, Manager of Business Retention and Marketing Networking Masters Found High-Level Connections PUBLISHING: Wurth chronicles how Financial Representative, ple of years, this activity is increasing now and 29, is one of top people on staff. Santa Clarita Valley Economic Development Corp. Northwestern Mutual Financial Network MARKETING: Duo finds Within the past month, the company was also will ramp up even more in the next 12 to 16 top-level executives made it big. hired by the Alliance to work on the design of months, said Larry Green, senior vice presi- Twenty in Their By JESSICA VERNABE Staff Reporter AGE: friends first, business second. its newsletter, the design of its Web site header 29 and on an online master business calendar that dent of U.S. development for Westfield. So far, Staff Reporter AGE: 22 By JESSICA VERNABE Staff Reporter the company has achieved about 25 percent of Justin Kendrick has dreams of being a By JESSICA VERNABE combines its events with its partner business CAREER: its business outreach goal. hospital CEO and he’s closer than most his age Once out of college, Mann worked as a director of Parham Nabatian and Kayvan Mott have organizations. “We’ve started reaching out to have retail to reaching that goal. At age 29, the Palmdale development for Desert Christian Schools in Lancaster. His next When David Wurth was a wealth manager for Merrill CAREER: Zigmond entrenched themselves in the San Fernando Harvey Berg, vice chair of the Alliance, community and restaurateurs and grocery Regional Medical Center associate adminis- job was as executive director for the Antelope Valley Board of Lynch, he couldn’t keep his mind from racing with business currently specializes in Valley business community. said what sets Nabatian and Mott apart are stores,” Green said. “We’re going to have a fit- trator already works on a hospital executive Trade, where he headed the group’s administrative functions and ideas. risk management and is Their marketing company, Infinite Com- both their willingness to reach out and help, as Young leaders draw notice Learning about companies only spurred the young profes- ness component here, so we’re in that process. team and has helped coordinate two hospital marketing, organized events and helped lobby for local infrastruc- munications, has been retained to do work for well as their level of skill. sional’s entrepreneurial mindset and curiosity. He wondered licensed to sell life, There will be a mix of the best local retailers Twenties relocations. ture projects. After leaving to work at a public affairs company for disability, long-term the Valley Economic Alliance and the Valley “They understand marketing, and they saw how these top-level executives reached success. What was their Economic Development Center, and Nabat- us as having a marketing initiative and put one with some of the best national and internation- across the greater Valley In his role at Palmdale Regional Medical a few months, Mann started working at the SCVEDC in February care and health insur- strategy? What advice would they give younger, up-and-com- ian and Mott are known for having volun- together,” Berg said. “I think we’ve just been al retailers, but (they’re) going to have to be Center – formerly Lancaster Community Hos- where he helps attract and retain businesses. ance products. Zig- performing at a high level.” pital – Kendrick oversees several departments ing professionals? teered their time and ideas to the organiza- lucky in the context of their fortuitously mov- Green said that while The Village will offer at the facility and reports directly to the hospi- In mid-2007, after three years of working for the firm, the mond, who works with tions. Mott also serves as a co-chair of coming in here and having the skill set that they a mixture of price points for shoppers, each tal’s CEO, Bob Trautman. Other responsibili- GOALS: “At some point in time, I would love to be a full-time wealth manager started working on a concept for a magazine individuals and busi- munications for the United Chambers of have so that we’ve been able to mutually use it that would help answer these questions. He originally had the ness, is in the process of Commerce of the San Fernando Valley. to everybody’s advantage.” retailer will be held to a certain quality stan- RENDERING COURTESY OF WESTFIELD ties include being involved in physician consultant in the advocacy capacity. … I’m a big advocate for eco- dard. The company prides itself in having pop- recruitment and leading a patient satisfaction idea in 2003 after graduating with a finance degree from the obtaining his invest- Their connection makes sense considering Infinite Communications has clients in a Village: Westfield plans to make improvements to the road networks around its mall expansion to mitigate traffic congeston. nomic development, and I look forward to continuing along that University of Arizona. ular retailers such as Neiman Marcus, Urban committee. path for the rest of my career.” ments license. He that the company co-owners specialize in variety of industries and has been particularly Outfitters, Anthropology and Target at its nity organizations. cerns are mitigated and the architectural design pick up, I’m excited to hear that companies However, Kendrick’s largest role since he Wurth left Merrill Lynch in January 2008 and by February, decided to apply to reaching out and obtaining visibility, and also active in the medical industry, working with he and a business partner had put out the first issue of their Topanga and Promenade malls. There has been opposition by some in the adds to the beauty of Warner Center.” such as Westfield are adding new retail or started in February 2009 has been to help plan work at Northwestern considering that they are housed in the same physicians to help them build their online pres- MENTORS: Lew Stults, former district director for Congress- executive leadership and lifestyle magazine C-Suite community over potential blight and traffic Westfield projects that the expansion will developing again.” and organize the hospital’s recent move to the Mutual after the building as the Valley’s powerhouse economic ence. It has also produced marketing products Boutique hotel issues surrounding a proposed Costco and a create 3,046 construction jobs and 4,454 per- Ruiz plans to meet with Westfield soon to much larger Palmdale facility. man Howard P. “Buck” McKeon; and Edward Mirzabegian, Quarterly, or CSQ, using business contacts to secure ads. Nathan Ryan development and advocacy groups. However, for Grammy award-winning singer James company sponsored a CEO of Antelope Valley Hospital. “It was totally grassroots. I put every dollar I had into this,” Nabatian and Mott – two of three owners in of Ingram and Emmy award-winner filmmaker Activity has also been brewing in the 20-pump gas station on the corner of Victory manent jobs after the project’s completion. It discuss the project in more detail. Kendrick worked closely with Karen marketing competition search for a hotelier. Boulevard and Owensmouth Avenue. Howev- also projects the expansion will lead to $636 The expansion is expected to be completed Faulis, the hospital’s chief operating officer, to the 29-year-old magazine CEO and editor-in-chief said, recall- Co-Founder and President, Proxart the company – have used more than just what Martin Kent. ing how he, his business partner and friends originally worked at his university. “We actually had some good discussions er, Green said Westfield is planning to spend million in total economic output and $9.4 mil- in two phases. The first phase, slated to be organize things such as training staff, planning AGE: GOALS: they learned in college to get where they are One of Nabatian and Mott’s goals is for on the magazine out of his Sherman Oaks apartment. Later, 23 Ryan plans to continue with the design business Zigmond obtained the now. They have utilized the advice of various the company to reach about 300 percent rev- with a number of the top hotel chains in the millions of dollars to make improvements to lion in added revenue to the city of Los Ange- completed by 2013, includes the development the physical move of patients and equipment, Leader: Justin Kendrick, center, is associate administrator at Palmdale Regional Medical Center. country and are really pleased with the level of road networks around the property to mitigate les each year. of the anchor retailer and the majority of the and preparing for licensing visits at the new they worked out of a garage in Calabasas. and to move forward with his friend Antonio Diaz on licensing he has now while working at the company in Woodland mentors along the way. enue growth this year over 2010 revenues. The activity there,” he said, adding that Westfield is traffic congestion. The company is also work- retail and restaurant space, which could location. “I think he’ll get into a chief operating Earning leadership hospital CEO within the next five years. “The model is we tell stories about how people became suc- CAREER: Proxart, an arts and media organization, was Kreative, which will open this April. Kreative is a cooper- Hills, where he has been since June 2010. Marty Cooper, president of Cooper Com- company already saw similar growth between cessful and we also couple a very high-end lifestyle association planning to incorporate a boutique hotel since ing on a plan to include art installations, such Hub for visitors include pedestrian and community gathering officer position very soon,” she said. “He’s Kendrick calls the move of the Palmdale “Justin relates very well to people,” Brown started as a side project while Ryan worked at Disney. ative workspace for creative people. They hope it will Zigmond also serves as the state director for the San Fernando munications Inc. and vice chairman of the 2009 and 2010. Stephen Rischall with those interviews,” Wurth continued. “I thought, ‘Why there are already full-service hotels in the area. as murals, around the Costco building. Dawson added that the expansion could space. The second phase, which is slated to be Officer-in-training done really well. He’s personable and outgo- facility the most gratifying professional experi- said. “He’s capable of managing many differ- Tim Gaspar A few friends complained about the lack of art-related become a cultural hub, not only Santa Clarita and the Valley Jaycees. Boys & Girls Club of the West Valley, was one Westfield has also been reaching out to res- Despite the Costco concerns, others think help the Warner Center area become more of a completed by 2016, includes the hotel and Kendrick’s associate administrator position ing and well-respected… He’s very confident ence he’s ever had. He learned key lessons, ent personality types. … Secondly, his work don’t we bring those two things together and bring it down to a suburbs, but for Los Angeles as well. of those mentors. While he knew Nabatian and Networking tactics Financial Advisor, Waddell & Reed Inc. community level where the people we are reading about are in opportunities in Santa Clarita and decided to put on an art idents in a new way. The company recently the project as a whole will be an economic hub for visitors. Peter Ruiz, the San Fernando office community center. is part of a training program put on by Palm- in his role and asks a lot of questions.” such as the importance of paying attention to product is very good. He is extremely consci- Owner, Gaspar Insurance Services GOALS: Mott through a family member of Mott’s, it Nabatian and Mott have collected advice show. “When 75 people came, we decided to continue to “I’d like to continue to growth within (the company). PHOTO BY DAVID SPRAGUE mailed about 60,000 brochures to residents boost to the area. Valley regional manager for the Los Angeles Public hearings start for the expansion plan dale Regional’s parent health care system, This is not Kendrick’s first time working in the details, remaining flexible and keeping entious, detail-oriented and wants to do a good our community?’” wasn’t until the pair attended one of Cooper’s from various mentors – professors, other pro- AGE: The magazine broke even in its first issue and made a profit publish suburban artists and started Proxart Magazine, MENTORS: “I’d say that my dad, Jim, more than anyone There’s a lot of opportunity here.” Conference: Kayvan Mott, left, and Parham Nabatian at the Economic Alliance. residing near the project. It has received thou- “The Canoga Park/West Hills Chamber County Economic Development Corp., this summer, and Westfield officials are hoping Universal Health Services. The goal of the a hospital leadership role. In 2006, he was your team on the same page. job. I think people are willing to trust him and AGE: 29 24 Rischall is also state director of UCLA Extension marketing classes that he got fessionals and even authors – and have learned sands of response cards back with comments of Commerce wants to support more business agreed. the project’s entitlements will be approved by program is to train its participants to work at hired as a project manager of administration at Kendrick acknowledges that he is younger give him autonomy.” the San Fernando Valley Jaycees. starting with its second. However, the recession and the depar- and Proxart Radio.” Their readership is worldwide and else in my life, he has mentored and influenced me the to know them. to put it to use. ture of Wurth’s business partner left the publication struggling with more than 12,000 views a month. Each issue of the most.” Bradley Grose, creative director at Disney taught “They’re like a couple of little sponges and on the technicalities of running a business. realm of opportunities for Nabatian and Mott. Mott said some of the things he’s learned is and suggestions, which Westfield officials plan coming into our West Valley area, bringing “If there’s more options, there’s more rea- the city by the end of 2011 or the beginning of an executive level and then eventually place Memorial Hermann Sugar Land Hospital near than most people doing jobs like his, but the Brown said that along with helping open CAREER: Gaspar started his first business in high school CAREER: Rischall started investing MENTOR: Edgar Vega, financial representative at the same to use to help guide its retail and restaurant with it more jobs,” said Jack Dawson, presi- son for people to shop in the area,” Ruiz said. 2012. If so, construction would likely start dur- them in chief operating officer positions at Houston and was promoted to director of key to success lies in leadership style. Memorial Hermann Sugar Land’s replacement to stay afloat. magazine has been downloaded or purchased more than him a lot about being efficient, meeting deadlines, and those are the people you want to help,” Cooper When it came time to move into his own “It was really cool that we got to see Bruce to always compliment those you admire, when he started renting out inflatable bouncers for parties. At in stocks on his own at age 13. GOALS: Rischall plans to obtain his company selections. The company is also continuing to dent of the chamber. “Therefore, we support “It keeps the dollars flowing within the coming the first half of 2012. hospitals within the health care system. operations within a year. That was where “I think leadership is difficult in the sense hospital, Kendrick also helped organize the Last year, Wurth ended up promoting his art director to also 3,500 times. working hard. said. “They’re enthusiastic about learning and office, Nabatian took Cooper’s advice and pur- (Ackerman), someone that people had to work which has the potential of starting dialogue hold meetings with local business and commu- the Westfield Village as long as traffic con- munity. … Now that the economy is starting to Kendrick doesn’t know when he’ll move Kendrick oversaw his first replacement hospi- that it’s never given,” he said. “Everything has hospital’s neuroscience services. age 21, he entered the insurance industry and worked as a pro- When he was 19, he started working Chartered Retirement Planning serve as managing editor and hiring a full-time executive assis- putting into practice that which they’ve sued space in the Sherman Oaks building their calendar to meet with him,” Nabatian said and relationships. He also learned that you up to the next level, but believes it could be in tal project. He decided to leave the hospital in to be earned by trust and respect and that prob- Kendrick’s advice to other young profes- ducer for an insurance firm for five years. In 2007, at age 26, at Estate Management Group Counselor and Certified Financial tant. July 2010, the new team moved into an office space in learned.” where the Alliance, the VEDC, the Valley of the Alliance’s former president and CEO. often need to give in order to receive. the very near future. Texas for the one in Lancaster because he saw ably takes a little bit longer for someone young sionals trying to make their way up, whether in he wanted more independence and opened his own insurance Inc., a small Valencia-based finan- Planner designations. His wants to Westlake Village and later hired a part-time sales support From there, he brought Nabatian into the Industry and Commerce Association and the “We got to just see him grabbing coffee and “We’ll give them something so they’ll be “My immediate short-term career goal is the potential for growth within its health care to obtain from really an older generation. … In or out of the health care field, is to start build- agency, Gaspar Insurance Services, in Encino. Gaspar has cial planning firm. There he worked continue growing his practice with administrator. The magazine also contracts out work, using Boys and Girls Club of the West Valley as an United Chambers of Commerce of the San grab him for 10 minutes and talk to him. I ran open,” Mott said, adding that he and Nabatian to obtain a chief operating officer position system and also wanted to try working for a order to help people to excel, we’ve really got ing and managing their professional reputa- expanded initial one-person operation to include a staff. His with top franchise business owners retirement planning clients, small dozens of freelance writers and photographers, distributors, intern to work on the organization’s newsletter. Fernando Valley are located. business ideas by him and he’d give me his often share their marketing ideas with people. advertising representatives and others. within one of our UHS facilities and learn for-profit hospital. to find out what motivates them to get up in tions early and to be mindful of whom they are revenue level is now four times as high than when he started. and became head of the case design business owners looking to grow or Through the position, Nabatian was able to In January 2009, Nabatian and his other quick feedback.” “You’re adding currency to the relationship.” everything I can from that experience,” he Kendrick has a master’s degree in health the morning and just finding out how to allow working for. participate in the group’s marketing committee business partner, Ali Soufi, rented a small The two young entrepreneurs and their Nabatian said he’s learned to be active in department, which produces finan- transition their business and large Magazine growing said. “Hopefully that prepares me to take the care administration from Trinity University in people to excel at their jobs by utilizing their “I think it’s very important as to who we GOALS: “My goal is to grow the business at 30 percent per cial plans for clients. After graduat- businesses looking to provide finan- PHOTO BY DAVID SPRAGUE meetings, brainstorming with Valley business space in the building. Mott, who had helped third partner made marketing presentations for the community and to take action. Offering everything businesses need CSQ magazine, which is published by Wurth’s Energie leaders. Nabatian start Infinite Communications, had the groups and became active in their events. “Be an initiator,” he aid. “You’ve got to go next step (to CEO) in a few years.” San Antonio, Texas, and a bachelor’s degree strengths.” align ourselves with and who we look to for year. … That’s definitely the goal for the next five to 10 ing from CSUN and becoming a cial education to their employees. Idea guy: Former wealth manager David Wurth is editor in chief of C-Suite Quarterly in Westlake Village. Faulis said she also believes it won’t be in business administration from Southern Media Group, has seen considerable growth. It started with a In June 2008, Nabatian decided to start his left for awhile to explore other career options After that, the job offers started coming. to people. You’ve got to get involved in what Jim Brown, CEO of Memorial Hermann guidance,” Kendrick said. “I’ve chosen careful- years.” fully licensed financial advisor, long before Kendrick is called to a higher Nazarene University just west of Oklahoma Sugar Land Hospital, said it is that mindset ly who I worked for just because I want to get quarterly circulation of about 7,500, which has grown to about own marketing business and used some space but returned a month after the move. Infinite Communications was eventually you want, what you feel you have a personal Rischall started his own independent MENTOR: Andy Horowitz, presi- 20,000. Wurth, who serves as CSQ’s CEO and editor-in-chief, Growth tactics gressively gets better.” in the Los Angeles office of a family friend, hired by the VEDC to visit its downtown Los passion for, and be yourself. … Don’t be role. City. that leads him to believe Kendrick could be a all that I can possibly get out of an experience.” MENTORS: and everything employees want. My parents, including my step-father who was financial advisory practice with dent and CEO of Estate Manage- expects the publication to reach a quarterly circulation of about What has helped grow the magazine is that it offers inspira- Reinke said Wurth’s drive also speaks volumes. 2011 Advertising Emanuel Separzadeh who owned Trimax New opportunities Angeles office to consult retail businesses in afraid to ask people to go to lunch with you in the insurance business for 35 years Waddell & Reed in January 2010. ment Group. 30,000 to 35,000 magazines by the end of the year. tional stories about reaching success, Wurth said. “What I get impressed with David is he basically started a Capital Group. Separzadeh guided Nabatian Being located at the site opened a new using social media and Internet marketing. because you think they’re too busy.” The Westlake Village-based magazine’s coverage area has One of the things that led Wurth to starting CSQ magazine magazine in a period of time in our economy that was probably also expanded, now including from Beverly Hills to the Ventura was that he wanted to provide something inspirational amidst the most severe downturn in most of our lifetime,” he said. Real Estate Opportunities Steven Derryberry Lindsay Fontaine coast. Wurth said revenues have already grown, and he expects all the negative economic news in the media. “Through all of that, he’s been able to persevere and build the The new perk: Quality of Life. to see additional growth of 300 to 500 percent year-over-year Brent Reinke, founder and chairman of Gold Coast Busi- magazine and its reputation and constantly put out good articles Don’t miss the opportunity to place your advertisements Attorney, Kestler/Derryberry LLP Media Buyer, InterMedia Advertising growth by 2012. ness Forum based in Westlake Village, said he is impressed and good content. I just find that pretty impressive for a young Jonathon Nostrant Michelle Boyer Part of the projected revenue growth is due to the fact that with several components of the magazine. His organization is a guy like him.” with the region’s top real estate property management companies. PHOTO BY DAVID SPRAGUE Clark Hill Madison Schwartz AGE: AGE: 26 Wurth plans on adding various vertical businesses to the maga- networking group for mid- to high-level executives. Wurth said other things that have helped his magazine suc- Founder and CEO, Interactive Voice Inc. Director of Marketing, Momentous Insurance Brokerage Consulting: Kayvan Mott, left, and Parham Nabatian 29 Use these special real estate related issues to is at the top of their mind. There are also special venturacountygrowsbusiness.com hese are the individuals that older gen- have made friends in high places. See page 14. Broker and REO Department Manager, Century 21 Owner, Fresh Lifestyle zine. Within the next couple of weeks, he plans on launching a “He obviously has an opportunity to interview some really ceed have been his ability to make and grow connections in the CAREER: high-end buying Web site, which would provide exclusive influential, well-known executives,” Reinke said, noting the local business communities, along with companies and friends position yourself as an expert in the industry by opportunities to submit articles where you can AGE: 23 AGE: 28 While waiting for bar results, he CAREER: Although Fontaine was erations seek out these days -- and not AGE: offers to executives. CSQ will renovate its Web site by the end magazine’s recent interview with General Electric’s chairman who have believed in the publication enough to continue pur- worked in Kestler's office in Lancaster. Dur- unsure what to do when she started at the 29 AGE: 23 promoting your completed transactions or available share your expertise on specific topics that can of the year and will launch an educational platform in 2012. and CEO, Jeffrey Immelt. “I think the layout of it, it just pro- chasing advertisements. CAREER: CAREER: just for information on how to use their ing those couple of months he acquired a company, she quickly realized that media listings to our affluent readership while real estate assist our readers with their real estate needs. When Nostrant was a junior at After graduating from college, client base in the fields of business, real estate, USC’s entrepreneurial studies program and Boyer worked as an underwriter with Net- iPhone or how to set up a Facebook In this section: was a great fit. After working in data entry CAREER: Hill started in real estate in CAREER: Schwartz became an assistant buyer for a and trust and probate law. "In 2007, I was studying abroad in China, he encountered worked Insurance Agents. She then relocated and as an assistant in the media depart- 2004 by working as the assistant of private fashion boutique in Santa Clarita as a teenager. Mar 28 - Real Estate Jul18- Largest Residential Real Estate Firms List account. People in their 20s are being Justin Kendrick...... 10 offered a lucrative position at a larger firm in voice recognition technology that led to the to Los Angeles, and joined the associate pro- Nathan Ryan ...... 13 ment, becoming a media buyer was an Ron Prechtl, Century 21 franchise She graduated high school early and started attending T Los Angeles. Mr. Kestler asked what it would Advertising Supplement* Largest Title Companies List creation of his business. Using the technology, gram at Arthur J. Gallagher in 2004. After sought after because of the way they Steven Derryberry ...... 10 easy transition. “As an assistant in the owner in Granada Hills. Hill then the Fashion Institute of Design & Merchandising. Antonio Diaz Zachary Zigmond...... 13 take for me to stay in Lancaster. I wanted to he and his father launched in three years with Gallagher, Boyer hoped to department I was already talking with the moved into selling houses. In 2007, he However, she left school at age 18 to work as a whole- Apr11- Largest Commercial Real Estate Firms List Residential Real Estate Special Report Moshi Lifestyle easily adapt to the quickly changing world of busi- ...... work for myself and handle my own clients. Artifice Studios 2008 with its signature voice-activated alarm move on and pursue a more creative career. Lindsay Fontaine 10 Parham Nabatian & stations and doing as much buying as I asked if could manage the foreclosure sale representative for women’s contemporary name- Founder and Creative Director, Commercial Real Estate Special Report Sep12- Real Estate Advertising Supplement* At the end of 2007, I executed a partnership clock that responds to commands. The com- In January 2007, she acquired a marketing ness, a world that has never moved so fast. In this ...... could. I have been a media buyer for 3 department and was promoted. Hill brand clothing in Los Angeles’ fashion district. Around AGE: 24 GOALS: When he noticed how creative free- Josh Mann 11 Kayvan Mott...... 14 agreement, and now we represent private indi- May23- Largest Property Management Firms List Nov21- Real Estate Advertising Supplement* pany has sold to retailers including Bed, Bath position with Russ Reid, a marketing and years and I love it. It is exciting every day has been a top-10 agent in his office that time, she also opened her clothing store Fresh lancers would work from office to coffee report, the Business Journal identifies 20 people in ...... viduals, businesses and even a Fortune 500 & Beyond and Brookstone. In January, Nos- communications firm that serves non-profit Live here. Tim Gaspar 11 Jonathon Nostrant...... 14 and it is important to love what you do.” every year and won the “Centurion” Lifestyle in Newhall while still working downtown. CAREER: shops to home and back to coffee houses, Largest Leased Office Space List Dec26- Book of Lists - Real Estate Chapter company." "I worked fulltime at a corporate trant took the alarm clock and other products organizations. In October, she began working their 20s who illustrate this and are rising quickly in ...... award over the past three years. Hill is Now she is primarily focused on her store, though she Nathan Ryan of Proxart and Diaz solved Stephen Rischall 11 ...... Derryberry's outside commitments include office doing graphic design for two years, and *Advertisers have an opportunity to submit an article for consideration. under a new company he is heading called with the non-profit organization Create Now Michelle Boyer 14 GOALS: also the founding chairman of his local also works for clients as a buyer and stylist. Schwartz the problem with Kreative, a cooperative their fields because of it. serving as Vice-President of the Lancaster She wants to help InterMedia then became a freelancer, but I worked on my . as well. In 2008, Boyer was able to combine Clark Hill...... 11 ...... Young Real Estate Professionals chap- uses her store to help non-profit groups raise money. workspace for creative people and plan to Interactive Voice Inc Jordan Landes-Brenman 15 Performing Arts Center Foundation, Vice- expand and someday would love to run portfolio for Artifice Studios. This went on her experience in insurance and marketing Work here. Madison Schwartz ...... 11 work with the community. Presently planning the company. ter, which he started in 2008. for about a year until I just had to take the risk open in April 2011. Kelly LaRussa...... 15 Chair for the Lancaster Neighborhood Vital- For more information on space reservation and rates, GOALS: Nostrant said he would like to when she was hired as Marketing Director at his wedding. GOALS: “I plan on launching my new online shopping with Artifice Studios and in May 2008 I went ...... ization Commission, member of the Lancaster 21600 Oxnard Street, Suite 250 make his products do more things, such as Momentous Insurance Brokerage. Or vice versa! David Wurth 12 Nicolas Ramirez...... 15 MENTORS: MENTORS: GOALS: “Continued expansion of my cart and I hope that goes international. And, I plan on fulltime on Artifice Studios." Clients range MENTOR: "Although I had no mentor only please contact your account manager at and Rosamond Chambers of Commerce (Past "My mother, Lorraine, who “My Grandfather, Syd Woodland Hills, California 91367 telling the weather in any city upon com- ...... business and my business develop- franchising and branding out Fresh Lifestyle. By the from educational institutions like College of people who inspired, Gary Vaynerchuk of Antonio Diaz 12 Troy Werner ...... 15 Board Member), and the Antelope Valley raised my brother and me without any help." Yallen, was a great mentor and someone I tel 818.676.1750 fax 818.676.1747 mand or telling a company’s stock quote. GOALS: “I would like to do some public ment. And I would like to purchase a time I’m 25, I’d also like to have my own clothing line.” the Canyons and Fullerton College, web start- Wine Library and VaynerMedia is a big Board of Trade. His high school history teacher, Mr. Ira really looked up to. He started the busi- www.sfvbj.com “We’d (also) like to get into Best Buy, and speaking or article writing. I would also like property here in the San Fernando Val- MENTOR: Ron Prechtl, Century 21 ups, local small businesses, music production influence to the people that follow him." 818.676.1750 MENTORS: Debbie Russell and Sue Simonds and his business partner, Thomas P. ness from the ground up and was such a but always listened to all sides. I get my we’re hoping to break what we’ve done in MENTOR: to further develop as a leader within GOALS: To continue to grow his firm and ley every year going forward.” franchise owner in Granada Hills. companies on the East Coast, non-profits and Dag Kittlaus, CEO and founder Ruvolo at Arthur J. Gallagher; David Toth, Kestler. pioneer. He was firm in what he wanted, work ethic from him.” MENTOR: My mother, who owns her own business the past with Moshi and break $2 million in Momentous, because I have a lot of plans B-to-B businesses. of virtual personal assistant phone applica- Diane Brinson, and Sherrie Zenter at sales this year.” tion company Siri. and goals for the company.” Momentous. 15 16 17 18 19 20 21

SAN FERNANDO VALLEY BUSINESS JOURNAL March 14, 2011 15 March 14, 2011 SAN FERNANDO VALLEY BUSINESS JOURNAL SAN FERNANDO VALLEY BUSINESS JOURNAL March 14, 2011 17 18 March 14, 2011 SAN FERNANDO VALLEY BUSINESS JOURNAL 20 March 14, 2011 SAN FERNANDO VALLEY BUSINESS JOURNAL LEADERSHIP: 20 IN THEIR 20s SAN FERNANDO VALLEY BUSINESS JOURNAL • MARCH 14, 2011 19 SAN FERNANDO VALLEY BUSINESS JOURNAL March 14, 2011 21 Car Legend, Galpin Put Pedal Down for CHP Charity Planning a Strategy Leads to Where the Investors Are Competition For Sales Leads to Creative Campaigns LARGEST COLLEGES & UNIVERSITIES LARGEST COLLEGES & UNIVERSITIES Jordan Landes-Brenman PUBLICITY: THQ using food Getting creative balloons, which were made out of biodegrad- THE LIST Ford dealership model to aid small businesses in implementing MONEY: Keep conversations every two minutes. weeks after an event, ken with all of the stragglers hanging around with marketing can able material and posed no danger to the envi- Greater Valley-based institutions ranked by Greater Valley-based institutions ranked by full-time equivalent students in 2010-2011 school year Co-owner, Haute House PR & Marketing LLC gets car at a discount. eco-friendly practices. If at all possible, it’s good to know who is you might want to afterward, your next mission is to follow up trucks, rallies and red balloons to also have a downside ronment. Or so the company said in a release. THE LIST The grant will also be used toward scholar- short, work the room and plan going to be in attendance. You will want to reconsider even with the people you met. Keep your invitation as the Agoura Hills- As for actually talking with someone full-time equivalent students in 2010-2011 school year This is a regular feature on philanthropic ships for underserved students pursing busi- look at the speakers list and the board of going to the event emails short. Now is not the time to send based game publish- involved with the marketing campaign behind AGE: more than doubled. promote “Homefront” game. EXECUTIVE SUMMARY THE PACESETTER 27 activities by Valley-area businesspeople and ness and social science degrees and for pro- directors and officers lists for the host organi- since you won’t be your fifty page business plan or a three-page er found on March 4. “Homefront,” well, that wasn’t going to hap- “We’ve seen a huge jump in getting follow up meetings. companies. grams of the “Hank” Lacayo Institute for zation. After looking at the list, identify your able to follow up. email telling them why they should invest; the o promote its new first person shooter To coincide with pen after the balloon incident. Suddenly there he Largest Colleges and Universities and year (Y). Enrollment figures stayed he List is once again topped by California was at $319 million for the 2008-2009 school CAREER: celebrities wearing our brands on the red Meetup.com Landes-Brenman entered the Workforce & Community Studies. The pro- few years ago, I used to “must meet” people and seek them out. Sometimes the key is to get the meeting. game “Homefront,” video game pub- the last day of the was no interest in wanting to talk to the media List is comprised of both public and fairly constant. The smallest schools, State University, Northridge with a total of year. The University is a public college that carpet and also around town in paparazzi alpin Motors’s Beau Boeckmann grams will allow students to provide consult- start an entrepreneur group for my key venture capitalist Follow these simple rules and you will lisher THQ Inc. created one of its most Game Developer and Julie MacMedan in the corporate com- T T industry through a Chanel internship in San T private institutions in the greater San National University and Phillips Graduate 27,436 full-time students. CSUN saw offers Bachelor’s Degrees in 61 fields and shots.” and racing legend Carroll Shelby ing services to small businesses throughout the town. I met some unusual folks, but Arrive early, leave late you want to meet is have a giant rolodex of people who can help interesting marketing campaigns. Conference in San munication office admitted having a hard time Francisco. After other internships, she G A ADVERTISING, Fernando Valley area. It is ranked by the Institute, showed the biggest drops of increases in its cost this year, jumping from Master’s Degrees in 42 fields. It became an inde- joined Red Light PR in Hollywood where worked with non-profit group CHP region. one of my favorites was a PhD in biotechnol- Schedule your time so that you arrive early in a group of three you in a matter of months. In San Francisco and Los Angeles, food Francisco, THQ getting someone to participate. 11-99 to make a 2011 GT Shelby GT350 “Verizon’s intent is to challenge students to ogy. The gentleman had created a cost-effec- and leave late. Your goal is to meet as many ADVENTURES IN that shows no sign of trucks called the Pyongyang Express spent a MARKETING & PR released red balloons Not that they really needed to. full-time equivalent students enrolled at the enrollment. Compared to last year’s num- $2,013 to $2,220 for tuition and from $380 to pendent college in 1958 and assumed its current she was the director of product placement GOALS: Landes-Brenman’s goals include Mustang available as a fundraiser prize. find new ways to foster economic growth and tive way to provide research data for the giant people as possible, so you need to arrive early START-UPS breaking up. What month on the streets selling tacos, burritos and with postcards for “Homefront” is on track to be one of the school for 2010-2011. Tuition fees vary bers, National University declined by 98 $482 for in-state/out-of-state fees. The Universi- name in 1972. CSUN is headed by Jolene and publicity and headed the women’s divi- doing more events for luxury brands, mov- Mark R. Madler The dealership and the racing celebrity instill a sense of environmental stewardship pharmaceutical companies. He had cus- and maximize your time, rather than rushing Matt Crowley to do? Look around Matt Crowley is a veteran venture lawyer rice bowls alongside Xbox 360 consoles on “Homefront” biggest titles released by THQ when it comes from school to school so they are broken students and Phillips Graduate by 48. ty’s budget also increased significantly from Koester, who has served as president since 2000. sion. In June 2008, Landes-Brenman and a ing the company’s office to Hollywood and helped the group obtain the 525-horsepower throughout the region,” said Tim McCallion, tomers, but was a one-man band, struggling to on to your next appointment. the room for some- who has participated in over $6 billion in which to play the game whose storyline cen- attached to them. out on March 15. Investment banking firm down on the List by semester (S), unit (U) – By Josh Dausch $303 million to $336 million, closer to where it – By Josh Dausch co-worker started their own fashion, eventually opening an office in New York. Mustang for a tremendous discount for a president of the West Region for Verizon. raise money or spread his product base. I Remember to keep some room available one with a board of deals. He was also on the frontlines during ters on an invasion of the U.S. by Korean sol- Unfortunately for the company, many of the Cowen & Co. forecasts sales up to 3 million lifestyle and beauty marketing company, statewide drawing that benefitted families of CSUCI President Richard R. Rush said asked him what he did, which seemed like a on your schedule for the week or two after the director or officer name tag. Usually this per- the first dot.com era as a start-up general diers. Earlier this month, a “Homefront”-con- balloons ended up in the Bay and that caused units and that the game could become an Haute House PR & Marketing LLC. fallen California Highway Patrol officers. the grant will be a major benefit to the local pretty simple question. It wasn’t. He told me event. If you have booked up your calendar son will help you meet your VIP. counsel. He can be reached at matt@crow- nected rally took place in San Francisco fea- quite a stir among some city residents, accord- anchor franchise. Rank Institution 2010-2011 Average Enrollment Staffing University Budget Tuition Profile Top Local Executive MENTOR: Nicole Fife, my former boss at name full-time students full-time faculty 20102009 - 20101 In-state Tuition year established name Since the Sherman Oaks-based company my Chanel internship On Feb. 24, Shelby showed up at Galpin business community and students. that it would take too long to explain and I so heavily that you have nothing open for two When the event is over and you have spo- leystrategy.com. turing live music and speakers denouncing ing to media reports of the incidents. While the campaign may have been the Motors’ Ford dealership in North Hills to help probably wouldn’t understand it. That was his human rights abuses in North Korea. THQ did send out a clean-up crew to get the most interesting conceived by marketers at address undergraduates/graduates part-time faculty 20092008-2009 - 2010 Out-of-State Tuition ownership title started, its client base and revenues have website total students total employees Fees: in-state/out-of-state phone Galpin Motors Vice President Beau Boeck- Studio Gives Prizes opening line. Imagine being a potential mann present the keys of the car to the organi- Mustang: Beau Boeckmann, of Galpin Ford, with Carroll Shelby, car designer. investor and being told that. Practicing your California State University, Northridge 27,436 754 $336,998,830 $2,220 - S 1958 Jolene Koester Warner Bros. Pictures 1 18111 Nordhoff St. 29,880/5,392 966 $303,461,280 1 public President zation, which will and its online store thirty second opener is critical. War: U.S. vs. Korea in new THQ game. $2,220 - S present the prize of equipment to Nigeria in August. The equip- Dr. Ephraim Okechukwu Iroha, coordi- WBshop.com partnered with the American Your next mission will be to find the 2011 Special Event Northridge, 91330-8242 35,272 3,503 $482/$482 (818) 677-2121 to the winner in ment was given to 29 communities in the coun- nator of Forum for Total Medical Care in Abia Red Cross to host blood drive centers in 11 watering holes where investors and their advi- ANNIVERSARY 1996-2011 csun.edu Kelly LaRussa Nicolas Ramirez Northern Califor- try that have difficulty accessing health care. State, Nigeria, wrote to the hospital: “The U.S. cities in order to kick off “Red Cross sors gather. For what you are doing, going to THQ it was not unusual for the video game 2 College of the Canyons 23,000 191 $186,756,499 $606 - S 1969 Dianne G. Van Hook nia. The drawing, “When we opened our new emergency equipment and other medical materials donat- Month.” a chamber of commerce meeting and running industry. 26455 Rockwell Canyon Rd. 23,000/1,300 431 $192,956,683 $4,946 - S Public Chancellor Santa Clarita, 91355 24,300 923 $26/$26 (661) 362-3434 Co-owner, Haute House PR & Marketing LLC Co-owner, “The Whiskey Girls” which was held in October, brought in about room and (intensive care unit), we equipped it ed by your hospital would go a long way in The Burbank-based studios also helped into real estate agents won’t work. VICAMeans The competition for players to pick up a canyons.edu/offices/foundation $230,000, said Mike Elder, Northern Califor- with all new equipment, so we had a lot of setting up a standard hospital and thereby alle- host the blood drive to mark the March 11 the- The first thing I recommend doing is a MANUFACTURING LEADERSHIP AWARDS game, particularly an untried new title, can be AGE: Glendale Community College 15,750 226 WND $26 - U 1927 Dawn Lindsay 27 and themed events. Ramirez interviewed nia coordinator for CHP 11-99. equipment that was still very usable – moni- viate the frustrations being experienced by our atrical release of “Red Riding Hood.” quick web search for venture capital forums so fierce that a publisher will do whatever nec- 3 1500 N. Verdugo Rd. na/na 411 $86,900,000 $181 - U public Superintendent/President over 150 applicants during their initial Shelby’s arrival was a surprise for Galpin tors, gurneys, beds and all sorts of equipment,” people in their quest for medical care.” Participating markets included Los Ange- or associations in your area. I would recom- essary to stand out. Glendale, 91208 41,818 1,024 $29/N/A (818) 240-1000 CAREER: In 2009, Ramirez became the start-up, and hired over 20 full-time staff Motors officials, who were not expecting him said Beverly Gilmore, president and CEO of les, Dallas, Oakland, San Diego, Salt Lake mend checking out the free newsletter from Video games consumers are among the glendale.edu Socaltech.com. Ben Kuo PLATINUM SPONSORS Join us on March 16th as we recognize the Valley’s top manufacturing co-owner of “The Whiskey Girls,” members. Since officially opening six to make a personal appearance. West Hills Hospital & Medical Center. “I think City, Tucson, Nashville, and Memphis. Its founder, , is fre- most enthusiastic consumer groups and will Pierce College 14,776 227 $61,788,675 $26 - U 1947 Dr. Joy McCaslin San Fernando Valley 4 which is a private event boutique months ago, their first few private events it’s great to let people know that sort of thing Verzion Donates to University Every person stopping by the event was quently quoted by the companies. During the awards reception, we’ll recognize spend a year or more tracking the development 6201 Winnetka Ave. 21,230/0 629 $64,800,000 $193 - U public College President exists, that we can actually give those things to given a “Red Riding Hood” movie poster, and Business Journal. V ISIBILITY of new titles, said Brad Carraway, who heads Woodland Hills, 91371 21,230 1,175 na/na (818) 347-0551 bartending agency that specializes in have been a success. Ramirez said that 20 manufacturing companies for their achievements and we’ll also Hospital Donates Equipment a country that really is in dire need of medical Verizon awarded California State Universi- everyone who donated blood was entered into When attending an event, the most impor- up brand strategy at the Mile 9 Agency in piercecollege.edu cocktail services, DJs, private security, enthusiasm and persistence were what equipment.” ty, Channel Islands a $100,000 grant to estab- a raffle for a $50 WBshop prize package, tick- tant thing to remember is: we aren’t interested announce the recipients of the following – global manufacturing Calabasas. Los Angeles Valley College 13,228 217 WND $26 - U 1949 Dr. A. Susan Carleo helped him achieve his goals. 5 West Hills Hospital & Medical Center The donation was made by working with lish a telecommunications and conservation ets to a local preview screening “Red Riding in the speakers. If Michael Eisner is speak- leadership award, innovation award, social responsibility award, Authority among the region’s business leaders “It’s all about getting on their radar early 5800 Fulton Ave. 27,347/na 330 $50,628,000 $214 - U public President “You also have to be flexible, recently received notification that medical the organizations Forum for Total Medical lab and to benefit the university in additional Hood,” movie T-shirts and movie-themed ing at a group geared toward established, mid- and often,” Carraway said. “So when the Valley Glen, 91401 27,347 1,366 $19/$19 (818) 947-2321 and be able to roll with the equipment they donated to health care profes- Care and Sacred Heart Catholic Parish. areas. items. dle-market companies, you aren’t going to environmentally conscious leadership award and an award to games get released they have a pent up lavc.edu Los Angeles Mission College 12,315 84 $27,085,244 $26 - U 1975 Judith Valles punches.” Ramirez also cur- sionals in Nigeria arrived safely. West Hills Hospital received letters of appreci- The Verizon Telecommunications & Con- – Compiled by Jessica Vernabe meet a soul that can help you find money. GOLD SPONSORS an individual as the manufacturing leader in the region demand and they are ready to pull the trigger 6 The hospital donated and shipped 342 pieces ation from doctors and pastors in Nigeria. servation Lab will serve as a green operations Keep your eye on the audience for an event, and make the purchase.” 13356 Eldridge Ave. 14,473/N/A 301 $25,718,121 $186 - U Public President rently serves as the executive Sylmar, 91342 14,473 683 $26/$186 (818) 364-7600 not the speakers. INFLUENCE The marketing muscle put behind a title vice president of the San Fer- lamission.edu nando Valley Jaycees, and is an Breakfast panel events tend to draw the 2011 NOMINEES can reveal if a publisher believes in the game, David Riley Antelope Valley College 11,447 183 $66,892,485 $26 - U 1929 Dr. Jackie Fisher most people. These events are good for catch- said , executive director of market 7 18,654/0 450 $80,000,000 $190 - U public President executive board member/secre- Over public policy that impacts business NPD Group 3041 West Ave. K tary for the Police Activity ing busy VCs and well-connected service research firm . Lancaster, 93536 18,654 888 $26/$26 (661) 722-6300 providers who want to network before they Active Inner Actions National Coatings Corporation Yet there have also been examples of a lot avc.edu League Supporters-West start their heavy work schedule. In LA, the of money going in the development and leav- Valley Chapter. Aero Engineering Neutraderm Inc. California Lutheran University 4,000 155 $75,000,000 $30,750 - Y 1959 Chris Kimball, Ph.D. Los Angeles Venture Association, or LAVA, is ing very little left to promote with. 8 60 W. Olsen Rd. 2,600/1,400 200 $73,000,000 $30,750 - Y private President a trade group for startups that hosts monthly AML Communications Inc. Northrop Grumman Aerospace “It amazes me,” Riley said. “I will pick up Thousand Oaks, 91360 4,000 500 $250/$250 (805) 493-3704 CONTACTS callutheran.edu GOALS: “Aside from breakfasts. Systems Div. a title that is discounted and it is fantastic and I Andrews Powder Coating, Inc. California State University Channel Islands 3,828 91 $56,000,000 $5,284 - Y 2002 Dr. Richard R. Rush AGE: 28 2008. The company started with a clientele increasing sales, I’d like to host had never even heard of it. So you got to get 9 A strategy Northrop Grumman Navigational One University Dr. 3,593/235 189 $54,500,000 $14,212 - Y public President focus on women’s fashion brands but now also a special event for The Anthony International Systems Div. Relationships with top opinion leaders out there.” Once you have picked a few events to “Homefront” was developed by Kaos Stu- Camarillo, 93012 3,828 778 na/na (805) 437-8400 includes men’s fashion and accessories, skin Whiskey Girls family as a way BRONZE SPONSORS csuci.edu CAREER: LaRussa got her start as an intern attend, let’s focus on our networking strategy. Blue Microphones Photo Research, Inc. dios in New York, a division of THQ. Its gen- care and beauty and fashion Web sites. of thanking them for their The best networkers I have seen work the Bessolo Haworth & Vogel eral manager has already said that a sequel is 10 Woodbury University 1,468 67 $34,000,00042 $24,858 - Y 1884 Kenneth Nielsen handling luxury product placement for Primary support. Also, serving as best Capstone Turbine Pipedream Products, Inc. 7500 Glenoaks Blvd. 1,252/346 221 $40,000,000 $24,858 - Y Private President Action in Los Angeles. She next worked for entire room. Why? You never know when the already planned. Burbank, 91510 1,598 414 $390/$390 (818) 767-0888 GOAL: as possible for the Jaycees in boring accountant in the corner could be the California Manufacturing Centerpoint Manufacturing The same probably isn’t true for advertis- Red Light PR for three years where she was a “Just to continue bringing on high-end Technology Consulting Power-One Inc. ADVOCACY woodbury.edu 2011.” person who does the audit work for all of a ing with balloons. senior account executive. There, she helped fashion and accessory lines and to expand into C-P Mfg. Corp. California Institute of the Arts (CalArts) 1,467 210 $49,000,000 $36,166 - Y 1961 Steven D. Lavine major investor’s portfolio companies. Use the Quallion LLC 11 head and expand the men’s apparel and acces- a larger office and hire full-time employees.” Kirsch Kohn & Bridge 24700 McBean Parkway 895/599 104 N/A $36,166 - Y Inc. President MENTORS: His fellow six degrees of separation philosophy and you Crane Aerospace Scientific Advisor 1,494 510 na/na 661-255-1050 Northrop Grumman Qualstar Corporation On behalf of the greater business community Valencia, 91355 sories division. LaRussa and co-worker Jordan Gamma Sigma Alpha fraternity will find money much faster than if you only Corporate communications consulting firm www.calarts.edu Landes-Brenman then ventured off to form MENTOR: Flamemaster Corporation, The S&H Machine, Inc. FoleyFreisleben LLC Bart 2 5 My cousin, Paul Schiada, who is members. approach investors directly. SGB Insurance has added 12 University of Redlands, School of 1,467 23 WND $17,544 - Y 1907 Renee Avitia-Rodriguez Haute House PR & Marketing LLC in June You will want to have short conversations Sokolow as an advisor to the firm on scientific 697/770 102 WND 3 Campus Director a small-business attorney. The Boeing Company Forrest Machining Semtech Corp. Business Burbank $17,544 - Y private that lead to a reason to meet again one on one. and environmental matters. 333 N Glenoaks Blvd. #630 1,467 N/A 4 (818) 840-1180 $300 /$300 We should be focused on volume, not selling Union Bank Frazier Aviation Sexy Hair Concepts Joining FolFry, based in Sherman Oaks, is Burbank, 91502 cover art redlands.edu an investor on buying your shares while he Wells Fargo HydroLectric Power LLC a continuation of work he has done throughout in full color! eats his chicken wing. SolarWorld Industries America Inc. his career of making non-scientists understand 13 DeVry University 802 9 WND $14,860 - Y 1931 Scott Sand Troy Werner Do not worry about where you will sit so Industrial Electronic Engineers, Inc. Source Photonics complex science information, Sokolow said. 15301 Ventura Blvd. Bldg. D, #100 981/310 55 WND $14,860 - Y private Campus President 1,291 120 $80/$80 (818) 932-3036 you can see the speakers. Dive right in. Sokolow is also president of Environmen- Sherman Oaks, 91403 Wednesday, March 16, 2011 International Laser Group VICA devry.edu Spectrolab, Inc. Means tal Advisors Inc. Associate Attorney Remember, if you feel nervous, that’s a good , a firm that translates and like a hot August thing. The only time you won’t feel nervous 5:30 PM - 7:30 PM communicates technical scientific data for use National University 339 1 $161,766,000 $308 - U 1971 Maggie Yadegarpour IRIS International Star Nail International 14 14724 Ventura Blvd. #801 48/388 33 WND $308 - U Private AVP - Regional Operations Law Offices of L. Rob Werner day in the Valley! is when you are talking with someone you by both scientists and lay people. Ixia Sherman Oaks, 91403 436 34 $60/$60 (818) 817-2460 already know – and that’s a poor use of time Warner Center Marriott Hotel Sundial Powder Coating “With his expansive knowledge of environ- nu.edu AGE: 25 because you aren’t really networking at that BUSINESS mental and green-energy matters, Dr. Sokolow 21850 Oxnard Street Kenwalt Die Casting Company Superior Industries International Inc. Phillips Graduate Institute 197 9 WND $20,424 - Y 1971 Yolanda Nunn Gorman point. brings invaluable scientific perspective to 15 0/249 51 WND $20,424 - Y private nonprofit President Woodland Hills, CA 91367 L.A. ProPoint, Inc. 5445 Balboa Blvd. CAREER: Werner started working at his father’s firm as a law clerk in March 2009 while CHARACTERS who leap off the page and into your heart! You will want to network on your own. If Superior Thread Rolling Company Valley Industry & Commerce Association shape communications strategy on corporate Encino, 91316 249 106 $750/$750 (818) 386-5660 you bring your business partner, make her issues-management, including remediation, as pgi.edu he waited for the results of his bar exam. He began working there as an attorney in Malabar International Talon International Inc. RIPPED from the pages of the San Fernando Valley Business Journal! work one half of the room while you work the $60 per ticket/reservations well as marketing and corporate PR for clean- NR University of La Verne-San Fernando WND 194 WND $29,800 - Y 1891 Stephen C. Morgan December 2009 and now manages the daily affairs of the firm’s Santa Clarita branch i other. This will keep you from spending your required by March 14th Matthews Studio Equipment Inc. Trio-Tech International tech and sustainability enterprises,” said Ger- Valley Campus na/naWND N/A $118,000,000 $29,800 - Y Private, Not-for- President office. He acts as a lead attorney on numerous civil, personal injury and criminal cases. ald Freisleben 4001 West Alameda Ave. #300 WND 229 $30/$30 Profit (818) 846-4008 time talking to each other. Using this same Micro Solutions Enterprises , president of FoleyFreisleben. He also meets and retains new clients and provides consultations on a daily basis. Werner STARRING The People of the San Fernando Valley logic, you should avoid sitting with your busi- Troll Systems Sokolow has also been a professor of envi- Burbank, 91505 Reserved tables of 10 are laverne.edu is also treasurer of the Santa Clarita Valley Jaycees. ness partner. Miles Chemical Company, Inc. Ventura Aerospace, Inc. Get VICA on your business team! ronmental science and engineering at UCLA SCREENPLAY BY Martin M.Cooper After watching a few networking ninjas in available through the purchase and directed major research studies for the WND: would would not not disclose. disclose na: na: not not applicable. applicable. N/A: Full-time not available. equivalent Full-time student equivalent data is calculated student data by To the best of our knowledge, this information is accurate as of press time. While every effort is action, I now make it my first priority to of an advertising package Moore Industries Vitesse Semiconductor Call us today at 818.817.0545 or U.S. Department of Energy. isadding calculated the number by adding of full-timethe number students of full-time to half students the number to the of number part-time of part-timestudents. students.Information for made to ensure the accuracy and thoroughness of the list, omissions and typographical errors GOALS: Werner is set to take over the firm as his father prepares to retire. “I do want to Informationthis list was for provided this list bywas the provided colleges by themselves. the colleges themselves. Moorpark College and sometimes occur. Please send corrections or additions on company letterhead to the Research Hardcover: $25 – Softcover: $15 locate the bar or coffee table first. Then I The Master’s College did not respond to the survey. expand the firm. I want to continue the success.…Iwanttoexpand to different areas of walk to the far end of the room away from the visit www.vica.com to learn more KSL Hire Department, San Fernando Valley Business Journal, 21600 Oxnard St., Suite 250, Woodland 11 Hills 91367. ©2011 San Fernando Valley Business Journal. This list may not be reprinted in law. One area is employment law.” All profits donated to the Boys & Girls Club of the West Valley and New Horizons. bar. Having the bar in front of me as I work SAN FERNANDO VALLEY BUSINESS JOURNAL KSL Media, with local offices in Encino, anan additional additional $372 $372 per per unit unit is is charged charged for for out out of of state state students students 2 whole or in part without prior written permission from the editor. Reprints are available from my way across the room allows me to politely 21600 Oxnard St. Ste 250 • Woodland Hills, CA 91367 • 818.676.1750 • www.sfvbj.com has hired Mike Oddi to fill the newly-created for 2.5 year Undergraduate program Contact [email protected] or 818-789-5454. 3 Wright's Reprints, (877) 652-5295 ext. 104 or e-mail [email protected]. MENTOR: His father, L. Rob Werner. bounce from conversation to conversation 29 for 2 year MBA Graduate program Please see MADLER page 4 for 18-month MAM Graduate program Researched by Josh Dausch 5 School of Business founded in 1976 22 23 24 25 26 27 28

22 March 14, 2011 SAN FERNANDO VALLEY BUSINESS JOURNAL AN ADVERTISING SUPPLEMENT TO THE SAN FERNANDO VALLEY BUSINESS JOURNAL March 14, 2011 23 24 March 14, 2011 AN ADVERTISING SUPPLEMENT TO THE SAN FERNANDO VALLEY BUSINESS JOURNAL AN ADVERTISING SUPPLEMENT TO THE SAN FERNANDO VALLEY BUSINESS JOURNAL March 14, 2011 25 26 March 14, 2011 AN ADVERTISING SUPPLEMENT TO THE SAN FERNANDO VALLEY BUSINESS JOURNAL AN ADVERTISING SUPPLEMENT TO THE SAN FERNANDO VALLEY BUSINESS JOURNAL March 14, 2011 27 28 March 14, 2011 AN ADVERTISING SUPPLEMENT TO THE SAN FERNANDO VALLEY BUSINESS JOURNAL EDUCATION EDUCATION EDUCATION Understanding How Adults Learn What Schools Cut During Tough Fiscal Times Graduate, International, and Midcareer Education By Marty Mannone or skill being sought. Learning is a means concert or in conflict with the learner. able; long lectures, periods of interminable tate Superintendent of Public Instruc- Administrators were asked questions on High School Class Size Reduction .18% Compensatory Education ...... 5% 2011 National Financial Capability Challenge to an end, not an end in itself. Some instruction must be designed to effect sitting and the absence of practice opportu- tion Jack O'Connell last year released what type of educational organization they Beginning Teacher Support and Assess- Special Education ...... 5% variety of sources provides us with 6. Increasing or maintaining one's sense a change in belief and value systems. nities rate high on the irritation scale. Sthe results of a survey of educational are; which programs were cut or eliminat- ment...... 18% Advanced Placement, International arlier this month, high school-aged dents understand basic finance. It will help rooms as early as kindergarten." Later this spring, a group of the highest a body of fairly reliable knowledge of self-esteem and pleasure are strong sec- 9. Programs need to be designed to 2. Adults have something real to lose in agencies to find out how California state ed in the last two school years, 2008-09 Reduced School Year ...... 16% Baccalaureate Programs ...... 4% students across the country began tak- them understand what it means to save for The voluntary online exam will be avail- scoring students will be recognized through about adult learning. This knowl- ondary motivators for engaging in learning accept viewpoints from people in different a classroom situation. Self-esteem and ego budget cuts to public education are and 2009-10; enrollment data as of Octo- Food, Nutrition Services ...... 14% Driver Education ...... 4% Eing a voluntary online exam as part of retirement. And it will help them under- able to students through April 8. Last a national awards ceremony in Washing- A affecting them. ber 2009; and what other actions were Technology Services ...... 12% Safe Schools, Security, edge might be divided into three basic experiences. life stages and with different value "sets." are on the line when they are asked to risk Put our experienced banking team to work for your business the 2011 National Financial Capability stand the risks and benefits associated with month, the Department of the Treasury ton, D.C. The educators and students who EDUCATIONFirst Quarter "The survey results make clear that taken in the last two school years such as Transportation ...... 12% School Police ...... 4% divisions: things we know about adult 10. A concept needs to be "anchored" or trying a new behavior in front of peers and Challenge. The Challenge is designed to debt from things like car loans and credit posted an Educator Toolkit on place in the top 20 percent nationwide will learners and their motivation, things we Curriculum Design explained from more than one value set cohorts. Bad experiences in traditional edu- school administrators are making staff reductions, school closures, or Physical Education ...... 12% Multilingual Services, enhance the financial capability of high cards. Empowering students with this Challenge.Treas.gov to help teachers pre- receive official award certificates. Wells Fargo Commercial Banking focuses on building long-term relationships with mid-sized companies of all kinds. We take the time to get heartrending decisions to balance their reduced school year as result of funding Career Technical Education ...... 11% Services for English Learners . . . . .3% know about designing curriculum for 1. Adult learners tend to be less interest- and appeal to more than one developmen- cation, feelings about authority and the to know you, your business priorities, and what’s happening in your industry. Our goal is to earn your trust and offer relevant recommenda- school-aged youth across the United knowledge is important for the long-term pare students for the exam. From saving for Some examples of the types of questions adults, and things we know about worked in, and enthralled by, survey courses. tal life stage. preoccupation with events outside the dwindling budgets while trying valiantly to cuts. These are the results of K-12 budget School Closure ...... 10% Regional Occupational Centers States by strengthening their knowledge of strength of our economy." college and retirement to managing students will answer during the exam are as ing with adults in the classroom. They tend to prefer single concept, single- 11. Adults prefer self-directed and self- classroom affect in-class experience. tions as your business grows and changes over time. keep students' best interests in mind," said cuts survey by category and the percentage Child Development, and Programs ...... 1% the basics of saving, budgeting, and "Our goal is for every student in the expenses like cell phones, the exam tests a follows: theory courses that focus heavily on the designed learning projects over group- 3. Adults have expectations, and it is O'Connell. "Sixty-five percent of districts of respondents that made cuts in those cat- Early Childhood Programs ...... 8% Homeless Education ...... 0% investing. nation to get a world class, well-rounded wide array of topics that together constitute Motivation to Learn application of the concept to relevant prob- learning experiences led by a professional, critical to take time early on to clarify and Dedicated local teams that responded to this survey made cuts to egories. "All of us—parents, educators, policy- education," said Education Secretary Arne a basic understanding of personal finance. Carolina has $5,000 saved from working 1. Adults seek out learning experiences lems. This tendency increases with age. they select more than one medium for articulate all expectations before getting Your dedicated relationship team is local and active in the same community as you are. The team understands local business dynamics, and building and school grounds maintenance, makers and students—share the responsi- Duncan, "and that includes preparing them All high school teachers and other edu- at different jobs. She puts her money in a in order to cope with specific life-changing 2. Adults need to be able to integrate learning, and they desire to control pace into content. The instructor can assume 58 percent cut funding for instructional Results of K-12 Budget Cuts Survey by What The Louvre bility to ensure that young people in our to make critical financial decisions. I hope cators working with U.S. high-school aged savings account that pays 4 percent per events--e.g., marriage, divorce, a new job, new ideas with what they already know if and start/stop time. responsibility only for his or her own is able to provide you with the kind of service and insights that come from deep experience and familiarity with your region. materials, and 58 percent reduced funding CategoryPercentage of Respondents country learn a set of practical skills that the Challenge not only helps high school students (ages 13-19) are encouraged to year in interest. How much money will be a promotion, being fired, retiring, losing a they are going to keep - and use - the new 12. Nonhuman media such as books, expectations, not for those of students. for district administration. Forty percent of Adult Learning will help them navigate important personal students get smart about money, but register for the Challenge, download the in her account at the end of the first year loved one, moving to a new city. information. programmed instruction and television 4. Adults bring a great deal of life expe- Access to comprehensive suite of products and services respondents have reduced the number of Building, Grounds/Maintenance . . .65% financial decisions," said Treasury Secretary encourages more states and schools to Educator Toolkit, prepare their students, and at the end of the second year? 2. The more life change events an adult 3. Information that conflicts sharply with have become popular with adults in recent rience into the classroom, an invaluable teachers; reduced or eliminated summer District Administration ...... 58% 24 skill requires transition time and focused Tim Geithner. "This Challenge will help stu- make financial education a priority in class- and administer the online exam. A - End of first year: $5,100; end of Through your local team, you have access to the full spectrum of industry-leading products and services at Wells Fargo. Our diverse set of school; increased class sizes; and cut art Instructional Materials ...... 58% Continued from page effort on application. encounters, the more likely he or she is to what is already held to be true, and thus years. asset to be acknowledged, tapped and capabilities gives us the ﬂexibility to address your needs in various market environments and business cycles. second year: $5,400. seek out learning opportunities. Just as forces a re-evaluation of the old material, is 13. Regardless of media, straightforward used. Adults can learn well -and much - and music classes, closed libraries, elimi- Counselors, Nurses, Psychologists .48% 10. Learning and teaching theories B - End of first year: $5,200; end of stress increases as life-change events accu- integrated more slowly. how-to is the preferred content orientation. from dialogue with respected peers. nated school nurse positions, and canceled Art, Music, & Drama ...... 48% entation of new material, debate and dis- function better as resources than as a second year: $5,400. mulate, the motivation to cope with change 4. Information that has little "conceptual Adults cite a need for application and how- 5. Instructors who have a tendency to sports programs. Classified Staff Compensation cussion, sharing of relevant student expe- Rosetta stone. A skill-training task can C - End of first year: $5,200; end of through engagement in a learning experi- overlap" with what is already known is to information as the primary motivation for hold forth rather than facilitate can hold "Our public education system is in cri- Reductions ...... 47% riences, and the clock. Ironically, it draw much from the behavioral Is To Art, We CALIFORNIA LUTHERAN UNIVERSITY second year: $5,408. ence increases. acquired slowly. beginning a learning project. that tendency in check--or compensate for sis. These cuts hurt students and hurt Cali- Certificated Staff Compensation seems that instructors are best able to approach, for example, while personal D - I don't know. 3. The learning experiences adults seek 5. Fast-paced, complex or unusual 14. Self-direction does not mean isola- it--by concentrating on the use of open- fornia's future economic viability. I call on Reductions ...... 45% establish control when they risk giving it growth-centered subjects seem to draw SCHOOLOF (Answer: C) out on their own are directly related - at learning tasks interfere with the learning of tion. Studies of self-directed learning indi- ended questions to draw out relevant stu- the Governor and the Legislature to show K-3 Class Size Reduction ...... 35% up. When they shelve egos and stifle the gainfully from humanistic concepts. An least in their perception - to the life-change the concepts or data they are intended to cate that self-directed projects involve an dent knowledge and experience. the courage and leadership needed to find Electives ...... 34% tendency to be threatened by challenge eclectic, rather than a single theory- Marco went to the grocery store to buy events that triggered the seeking. teach or illustrate. average of 10 other people as resources, 6. New knowledge has to be integrated a budget solution that puts students first Library ...... 34% to plans and methods, they gain the kind based approach to developing strategies BUSINESS a box of cereal. The type of cereal he liked 4. Adults are generally willing to engage 6. Adults tend to compensate for being guides, encouragers and the like. But even with previous knowledge; students must and protects our schools from further cuts." Facilities ...... 33% of facilitative control needed to effect and procedures, is recommended for came in three different brands and three in learning experiences before, after, or slower in some psychomotor learning tasks for the self-professed, self-directed learner, actively participate in the learning experi- The California Department of Education Teachers ...... 32% adult learning. matching instruction to learning tasks. GRADUATE different size boxes. To select the brand and even during the actual life change event. by being more accurate and making fewer lectures and short seminars get positive rat- ence. The learner is dependent on the launched the survey to ask administrators Professional Development 8. The instructor has to protect minori- The next five years will eclipse the last the box with the lowest unit cost, he should Once convinced that the change is a cer- trial-and-error ventures. ings, especially when these events give the instructor for confirming feedback on skill in county offices of education, school dis- Programs ...... 30% ty opinion, keep disagreements civil and fifty in terms of hard data production on Are To Graduate PROGRAMS look at the: tainty, adults will engage in any learning 7. Adults tend to take errors personally learner face-to-face, one-to-one access to practice; the instructor is dependent on the tricts, and charter schools how they have Paraeducators, Instructional unheated, make connections between adult learning. For the present, we must that promises to help them cope with the and are more likely to let them affect self- an expert. learner for feedback about curriculum and balanced their budgets in light of state Assistants ...... 29% various opinions and ideas, and keep recognize that adults want their learning A - largest cereal box on the shelf. transition. esteem. Therefore, they tend to apply tried- in-class performance. budget cuts to public education. At the Gifted and Talented Education . . . .28% reminding the group of the variety of to be problem-oriented, personalized B - most popular brand of cereal. 5. Adults who are motivated to seek out and-true solutions and take fewer risks. In the Classroom 7. The key to the instructor role is con- close of the survey last year, 387 educa- Athletics ...... 27% potential solutions to the problem. The and accepting of their need for self-direc- C - price per ounce of cereal in a learning experience do so primarily 8. The curriculum designer must know 1. The learning environment must be trol. The instructor must balance the pres- tional agencies had responded. They repre- Supplemental Instruction, instructor is less advocate than orchestra- tion and personal responsibility. each box. sent 1.7 million students, or 26 percent of Summer School ...... 26% tor. because they have a use for the knowledge whether the concepts or ideas will be in physically and psychologically comfort- 26 D - I don't know. Please see page the statewide enrollment. Adult Education ...... 20% 9. Integration of new knowledge and Marty Mannone is a freelance writer. (Answer: C) Education. More than 76,000 students and 2,500 educators from more than 1,500 schools in all 50 states participated in the 2010 Chal- SUMMER 2011 lenge. To learn more about the Challenge or to register for this year, educators should at chaminade college preparatory visit Challenge.Treas.gov.

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SAN FERNANDO VALLEY BUSINESS JOURNAL March 14, 2011 29 30 March 14, 2011 SAN FERNANDO VALLEY BUSINESS JOURNAL 32 March 14, 2011 SAN FERNANDO VALLEY BUSINESS JOURNAL 34 March 14, 2011 SAN FERNANDO VALLEY BUSINESS JOURNAL SAN FERNANDO VALLEY BUSINESS JOURNAL March 14, 2011 31 STOCKWATCH SAN FERNANDO VALLEY BUSINESS JOURNAL March 14, 2011 35 REAL ESTATE SAN FERNANDO VALLEY BUSINESS JOURNAL March 14, 2011 33 News and notes from around the greater Memory: New Site Has E-Commerce Capabilities 2011 Special Event AROUND THE VALLEYS San Fernando Valley area ANNIVERSARY 1996-2011 VALLEY BIZ SEEN Greater Valley business events Continued from page 1 United Online Inc. Chart (NASDAQ: UNTD) ing to predict the success of a site is challeng- Institutional Investor Partners to Buy Wilbur Medical Plaza Market Watch Summary BNY Mellon Valley 50 SAN FERNANDO VALLEY Solar: Firm Has Track Record ing.” 4TH ANNUAL Presented by The new site allows the change to make OFFICE: The medical plaza was marketed for about fornia or Arizona.” Hemelians represented both the property All closing prices as of March 9, 2011 energy and technical qualifications and all I Location: Woodland Hills $7.25 Property has surgery Entreprenuer Tries Hand at Film, Television Continued from page 1 Nostalgia-based films and television shows $7.04 corrections for what didn’t work with Class- three months to a select group of about 30 Grabel said the new ownership has owner and the tenant in the transaction. Company March 9 52-Week 52-Week 2-week 52-Week YTD PE Mkt. Cap companies had the opportunity to competi- BURBANK have proven to be hugely successful, whether I CEO: Mark Goldston $7.00 mates.com, namely the subscription plans. center and houses physicians medical office REITs, pension funds, private already started making improvements. Grubb & Ellis Company recently bro- Name Ticker Price High Low % Chg. % Chg. Change Ratio ($millions) tively bid on specific solar sites to be built.” $7.12 aving found suc- and getting into the The company is undertaking various pub- Preliminary and design work started in it is “Back to the Future” or “Mad Men.” Recognizing that some visitors may not want equity and institutional medical office “We’re replacing all the interior elevators kered a subleasing deal for 25,331 square feet Tech: I Market Cap: $543 million $6.75 CFO AWARDS from Providence Tarzana. American Reprographics ARC 9.24 11.31 6.00 14.8% 17.3% 21.7% N/M 417.9 Testronic Labs announced the cess in his native mind of this sinister lic projects recently completing one for the February at the Adelanto Converter Station The appeal of youthful days and simpler to commit to a long-term plan, Memory Lane investors. The seller received about a dozen and bringing them up to current standards, of office space in Burbank. achievement of two important milestones this Australia with a cop,” Gabrielle said. times is what Memory Lane taps into and the I PE (ttm): 10 $6.50 offers access for a one-time visit, a 24-hour offers, said Lyon. and we’re going to have an interior designer AMFM Operating Inc. subleased the Amgen AMGN 52.48 61.26 50.26 2.8% -9.2% -4.4% 10.96 49,646.1 H City of Bakersfield. with installation of the solar arrays to begin collection at the site will only grow. In May, period and a month in addition to three, 12 and By JESSICA VERNABE Staff Reporter Lyon said it is likely Ethan Christopher help do some interior work and upgrade the space, located at 3400 W. Olive Ave., to R-T month: the testing of its 5,500th Blu-ray disc health supplement com- A visitor to the Los SolarWorld has operated a facility in in mid July. This site was strongly preferred AeroVironment AVAV 32.48 29.93 20.70 14.7% 40.8% 21.1% 37.77 717.7 for instance, the site will make available 300 I EPS (ttm): 0.58 $6.25 24 month subscriptions heldover from Class- LLC was chosen because of its local market common areas,” he said. Specialty LLC, an independent wholesale SKU and the testing of its 75th 3D SKU. Both pany and real estate Angeles area since Camarillo since the late 1970s and the loca- and feasible on account of the plentiful solar accomplishments represent an industry record investing, Bass Gabrielle 2001, Gabrielle moved episodes of “The Tonight Show” when John- I $6.00 mates. PLATINUM SPONSORS n Encino-based real estate firm knowledge, strength as a buyer and expertise The company is also evaluating whether insurance brokerage firm. Bank of Santa Clarita BSCA 8.00 9.00 6.00 -3.0% 10.3% 15.1% 24.24 17.2 tion is the hub of their sales and marketing resources there, the available 43 acres of land Closing Price: $6.15 $6.18 for the company. is now trying his luck in to the city in July. His arm in America. This site employs around ny Carson was the host. $5.90 There is the e-commerce function by sell- Ethan Christopher LLC and an in the product type. The company owns med- there is a need for exterior upgrades. Clayton Hovivian and Chon Kantikovit California United Bank CUNB 12.81 13.30 10.15 -3.3% 20.8% 3.7% N/M 67.0 south of the converter station, access to “It’s not like nostalgia will be over,” Gold- (as of March 10) $5.96 $5.75 ing copies of the yearbooks, single pages or unnamed investor has purchased ical office buildings throughout Southern Wilbur Medical Plaza, built in 1986, is – both members of the company’s Tenant “We are very proud of the accomplishments Hollywood. educational back- 250 where they also assemble modules for LADWP existing station facilities and the A Capstone Turbine CPST 1.71 1.82 0.62 26.7% 39.0% 78.2% N/M 420.3 that these milestones represent,” said Seth While Gabrielle did ground is in interna- ston said. entire issues of the old magazines, and, Wilbur Medical Plaza in Tarzana, repre- California, as well as in Arizona and Texas. located on a 30,218-square-foot corner parcel Advisory Group – represented AMFM Stocks finished up across the board for the two-week period ended March the solar panels. electrical transmission system. This makes Source: Yahoo! Finance 2/7 2/14 2/22 2/28 3/7 Hallen, CEO of Testronic Labs. “From the first not come to the U.S. tional business and through Amazon, DVDs of movies. The site is This luncheon event recognizes the important work of senting the firm’s second medical office “We’d expect the property to continue of land at 5620 Wilbur Ave. The location fea- Operating Inc. in the deal. Dan Maslauski 9, 2011. The Dow finished up 0.9%, while the NASDAQ and S&P 500 fin- Cherokee CHKE 16.90 21.50 15.72 -1.6% -4.8% -10.2% 13.85 150.7 In its Hillsboro, Ore., facility, the firm the solar energy more easily delivered to the Re-energizing site supported by advertising as well. building in the San Fernando Valley. running as kind of the premiere off-campus tures four levels of subterranean parking. and Tom McDonald of Jones Lang LaSalle ished up 1.1% and 1.0%, respectively. The Valley 50 Index had the best title Testronic tested, through the ones being intent on being an actor, marketing. After the operates the largest crystalline silicon photo- City of Los Angeles electrical distribution DineEquity DIN 54.64 60.11 24.92 -0.6% 59.8% 10.7% N/M 953.7 Memory Lane uses the past to put new life tion of those are paid subscribers. While suc- with a target date of Feb. 23, 2011 when it In searching for a new president for the Ethan Christopher LLC bought the medical office represented R-T Specialty LLC, which two-week period finishing up 2.9%. The best local performer over the past tested today, we have been extremely focused he thought appearing in health supplements voltaic manufacturing plant with 1,000 grid, he said. into a site that was in decline. If visitors take to cessful in pairing up old high school friends, would go live. The process included collecting division, Goldston wanted someone familiar the CFO as financial stewards in the public and private 53,125-square-foot building for $14.1 mil- building in that Burbank Deals signed a five-year lease. two-week period was Capstone Turbine up 26.7%, while Interlink Electronics Diodes DIOD 29.45 31.97 14.50 5.8% 36.6% 9.1% 17.53 1,350.8 on pushing the caliber of our technology and television and films company and real employees. At this location they produce sili- Benyamin said this project is the only one our work forward. We have a proven track would be the best way to investments, Gabrielle the video and music clips, movie trailers, digi- the site fell short with any other content that the thousand of pieces of content. Some of the with running a website combining advertising, lion, or $266 per square foot, in a joint REAL market,” Lyon Encino-based illi Commercial Real came in second up 19.4%. The worst local performers over the past two- Dreamworks Animation SKG DWA 26.14 44.77 26.45 -6.7% -37.7% -11.3% 13.27 2,248.7 con crystal, wafers, photovoltaic cells and SolarWorld is currently working on for the Industrial Property Sale record of pioneering advanced technologies to introduce himself to branched out into the modules in two buildings totaling 690,000 LADWP. tized yearbooks and other content it puts Unit- would keep visitors for an extended period or magazines displayed at the site – Look, Satur- e-commerce and subscriptions. While it was sectors. CFOs will be recognized in multiple industries venture with what is being referred to as a said, adding that Estate facilitated a five-year lease with ASA week period were Hemacare and Talon International down 28.0% and Plant: A SolarWorld worker takes part in manufacturing process. ed Online further on the path of moving away that could be monetized. day Evening Post, and Sport – had not been not easy, he found those skills in Howard well-known institutional medical office ESTATE tenants have gen- Wireless for about 975 square feet of retail Equipment provider New Aspect Design 13.3%, respectively. DTS DTSI 48.30 50.57 31.03 7.5% 38.2% -1.5% 58.90 852.7 further our clients’ needs, mastering them, and American audiences. exercise market with square feet of manufacturing space on about then driving them throughout the industry.” “The Bottom Line” is the “Superman Work- from its roots as an Internet service provider. Even Goldston admitted that one of the fre- digitized. Zeitz, who started a week before Memory including technology, manufacturing, retail, real estate, building investor. Ethan Christopher LLC erally been drawn space in Burbank on March 1. expanded its headquarters in North Holly- Electro Rent ELRC 15.87 17.19 11.09 4.5% 22.5% -1.8% 25.60 381.6 100 acres. Technology has advanced since the compa- quent criticisms of the site was there was not In weekly meetings, Goldston in the Valley Lane launched. already owned West Valley Medical Center in to the site because ASA Wireless is a multi-store Metro PCS- wood by purchasing nearly 5,000 square feet a reality program to air on out” program “More utilities companies have embraced Health Net HNT 31.22 31.90 12.90 4.9% 28.2% 14.4% 14.66 3,024.7 Sets: ny was founded out of the ashes of Web 1.0 much to look at or do at the site. and the Classmates team in Seattle reviewed Zeitz served as a senior vice president at Encino. it is a nicer facility and offers a slightly dis- authorized dealer. of industrial space. Data provided by Telemet Orion, a source considered to be reliable, and compiled Warner Bros. Studios will begin a cable channel this fall The film and televi- the value of mid-sized utility-scale solar with the merger of dial-up providers Net Zero “I think we would all agree that is probably color-coded status sheets on the material: International Game Technology, Chief health care, professional services, hospitality, education The building is located less than a mile counted rent in comparison to on-campus The total lease consideration for the space The company bought the industrial by BNY Mellon Wealth Management. However, the information in this feature may Hemacare HEMA 0.29 0.85 0.27 -28.0% -54.1% -47.6% N/M 2.9 offering its VIP Tour on Saturdays beginning that showcases sion work is yet anoth- projects,” Santarris said. SolarWorld manu- and Juno. While those two brands are still the not the right model for social media sites,” said green for signed agreements; yellow for pend- Operating Officer of the Games Division of from the Providence Tarzana Medical facilities. located in Cornell Plaza was in excess of warehouse located at 7419 Bellaire Avenue not be complete and cannot be guaranteed. The information provided in this feature March 26. Gabrielle’s entrepreneur- Films: Bass Gabrielle (far right, in bloody shirt) and cast of “Live No More.” er way for Gabrielle to factures a high-performance product that GOLD SPONSORS does not constitute the provision of investment advice. Image Entertainment DISK 0.19 0.30 0.11 0.0% -24.0% 35.7% N/M 5.0 core of United Online it is the FTD division George Sutton, a senior research analyst for ing agreements; and white for the items they RealNetworks, and Chief Operating Officer and many others. CFOs of any size company or Center and its tenants include physicians The site, which is 86 percent occupied $100,000. for about $700,000, or at about $140 per The tour takes guests on a nearly2½hour ial skills as well as getting diversify his business draws on decades of engineering project- with its floral products and services that brings Craig-Hallum Capital Group. still wanted. and Chief Marketing Officer at online broker- who have practice privileges at the hospital. with 26 tenants, is also attractive because of Illi Commercial took over representation square foot. The purchased site is next door Interlink Electronics LINK 0.37 0.42 0.25 19.4% 12.1% 32.1% N/M 5.1 journey around the studio complex, including into film acting. lyptic thriller in which Gabrielle’s character, career. He keeps a hands-on role with the scale solar and we certainly expect to contin- For more information please contact: the tallest sound stage in North America, back- “It is an inspirational story,” said Terence, battles demons bent on killing off entertainment ventures through Bass Produc- ue to succeed in this field that we helped to in the most revenue. By incorporating Classmates.com into the “They are starting well,” Sutton said. “Try- age ShareBuilder Corporation. The facility is home to a surgery center, an its location right next to the 101 freeway and for the vacancy about three and a half weeks to the location it already occupied. James Hillman, Managing Director IPC The Hospitalist IPCM 45.97 46.50 21.17 19.1% 40.3% 17.8% 31.27 765.7 That acquisition in 2008 could be seen as larger site there is now more for visitors to do organization are eligible to participate in the awards imaging center, a pharmacy and other med- because of its connection with the Provi- ago. The space had been vacant for about lot sets, Picture Car Museum, and the Warner Gabrielle. the human race. “4 Bullet Cop Out” takes tions. pioneer,” he said. The company plans to occupy about half (818) 963-0464 IRIS International IRIS 9.06 11.93 7.26 -4.5% -12.0% -11.4% 36.24 163.5 the first step in how United Online has rede- and a big part of that is in the 70,000 year- ical-related businesses. dence Health & Services system, Lyon said. eight months, said Todd Nathanson, presi- of the site and lease the other half to a tenant, On February 23rd, the Woodland Hills-Tarzana Chamber of Commerce participated in the ribbon Bros. Museum. In the San Fernando Valley, Gabrielle place in a single room as Gabrielle portrays “I want to control my own business fined itself in a changing market. Now with books that United Online has purchased and application process. The transaction closed Jan. 25 but was not Ethan Christopher noted the building’s dent of illi Commercial. said Roger Abuata, the SoCal Realty & cutting ceremony for The Studio, a boutique fitness and dance center, in Woodland Hills. Ixia XXIA 16.87 19.10 7.95 -0.3% 107.2% 0.5% 112.47 1,187.5 “We are very excited to be expanding our made two short films that he expects to get an over-the-top detective willing to frame an affairs,” Gabrielle said. “I am a businessman Eight proposals operating hours to the weekend,” said Danny shown at this year’s Cannes Film Festival. innocent man. before I am anything else.” SolarWorld was selected for the LADWP the new website there is another adaptation to digitized for visitors to flip through. Additional Madler: Benefits of Social Media announced until recently. Ethan Christopher location as reason for the purchase. “We had instant interest from several (par- Mortgage real estate broker who represented K-Swiss KSWS 9.97 14.53 8.80 7.8% -6.3% -20.0% N/M 351.9 – Mark R. Madler how the online world has changed when it yearbooks will bring that number to 100,000 LLC, which represented itself in the deal, “We think it’s a well-positioned medical ties),” Nathanson said. “This was a retailer New Aspect Design. On March 4th, Superior Grocers opened their Index Watch Kahn, Executive Director of the Warner Bros. “Live No More” is described as an apoca- “I really enjoyed getting into character Adelanto Solar Project through a request for comes to social media sites. and there will be a service to make copies of Continued from page 18 30-year veteran in public relations. bought the building from West Hollywood- office building,” said Gary Grabel, manag- that was expanding throughout Southern Cal- The seller, Torrance-based Farmer Bros. newest store in Palmdale, CA. Members of The LTC Properties LTC 28.74 29.48 22.85 3.3% 7.6% 2.4% 24.99 716.9 VIP Studio Tour Department. “Over the past proposals (RFP) first issued on June 18, 2009 several years, the tour has become a very popu- “The way you want to look at United the yearbooks and other printed materials. Businesses can use social media to monitor based Atlantic Pearl Investments Inc. The ing director of the real estate firm. “It adds to ifornia, which was the most intriguing out of Co., was represented by Illinois-based real Palmdale High school Band (above) were some Dow Jones S&P Valley MannKind MNKD 3.81 10.63 3.40 4.1% -63.4% -52.7% N/M 437.9 to help LADWP achieve its goal of gaining Online is they have great marketing expertise Making the yearbooks and other content position of chief marketing officer. what people are saying about their product or seller was represented by Evan Kovac and our presence in the San Fernando Valley. … all the interests.” lar attraction in Southern California, and our 35 percent of all its energy from renewable estate brokerage firm Alter 360. Excalibur of the first to enter the store. Indexes Industrial NASDAQ 500 50 Mission Valley Bancorp MVLY 4.45 5.15 3.27 1.1% -2.2% 18.7% N/M 0.0 ANTELOPE VALLEY and they are applying that to different areas on available has all but addressed the relevancy Oddi will lead KSL’s marketing, new busi- service, to distribute press releases, build Wednesday, May 11, 2011 Nic Lyon from Marcus & Millichap Real We’re looking for other medical office and ASA Wireless joined six other tenants in Commercial Advisors served as the finan- weekend hours will allow us to broaden avail- and inclusion,” Evers-Manly said. competition. energy sources by 2020, LADWP evaluated the Internet and see what the value is,” said factor in a Facebook world as far as Goldston ness development, and public relations and search engine visibility, and to engage with Estate Investment Services’ San Diego retail acquisitions – particularly in the Valley the mid-block strip mall. cial facilitators for New Aspect Design. Feb 23 Close 12105.8 2723.0 1307.4 985.1 Move MOVE 2.18 2.89 1.75 -1.8% 11.8% -15.2% N/M 355.9 ability to accommodate our guests’ schedules.” DiversityInc. makes its selection based on The awards presentation takes place at The eight proposals for the Adelanto site from The Saturday tours will go through questionnaires filled out by companies with Odyssey. pre-qualified contractors, said Aram Yun Kim, an analyst with Gleacher & Co. in is concerned. oversee the agency’s presence at industry customers. 11:30 AM - 1:30 PM office. but we’ll consider anything in Southern Cali- Nathanson, Greg Offsay and Sevada March 9 Close 12213.1 2751.7 1320.0 1013.4 MRV Communications MRVC 1.70 1.90 1.00 0.0% 66.7% -5.0% N/M 267.6 New York. “We don’t have that issue anymore with a events and develop strategies for promotional Standing in the way of many businesses is Aug. 27. 1,000 employees or more. Some of the areas LANCASTER Benyamin, the utility’s senior assistant gen- Point Chg. 107.3 28.7 12.6 28.4 National Technical Systems NTSC 7.33 9.01 4.90 -1.5% 34.9% -9.2% 11.45 77.6 looked at include CEO commitment, human eral manager – power system. unique, compelling business proposition that is efforts in all media. a reluctance to use social media by top man- Eco: 2-Wk % Chg. 0.9% 1.1% 1.0% 2.9% “The Burbank Green Alliance will host capital, internal and external communications CALABASAS “The proposal from SolarWorld was The F word the only website of its kind,” he said. Prior to joining KSL, Oddi was an execu- agement because they do not use it them- Northrop Grumman NOC 67.30 72.50 53.50 0.6% 5.2% 3.9% 9.88 19,981.4 Poppy: Any discussion about the direction of Considering the size of the extensive col- tive vice president of strategic marketing serv- selves, Scott wrote. the premier of “The Economics of Happiness” and supplier diversity The City of Lancaster is currently favored on the basis of best levelized cost of Warner Center Marriott Hotel YTD % Chg. 5.5% 3.7% 5.0% 3.9% On Assignment ASGN 9.97 10.87 4.17 -0.2% 41.2% 22.3% N/M 363.1 Train: Classmates.com cannot take place without lection available at Memory Lane what is all ices at Integrated Media Solutions. “They tend to believe that their customers on March 31 at Woodbury University. ValleyCrest Landscape Companies accepting applications for vendors for the 20th mention of Facebook. the more remarkable was that the new site Oddi will work out of the Encino office. and markets aren’t using it either,” Scott wrote. 52-Wk Chg. 15.6% 16.7% 15.7% 16.1% Power-One PWER 7.90 13.04 3.46 -11.6% 94.1% -22.5% 8.23 1,120.3 The documentary is about the worldwide was recognized by a national trade publication Annual California Poppy Festival. There has been much discussion by Gold- came together in less than a year while. “To convince them, conduct a social media 21850 Oxnard Street movement for economic localization and drives NORTH HOLLYWOOD for its workforce training and development Businesses looking to meet potential new PS Business Parks PSB 61.37 63.16 50.69 4.0% 17.4% 10.1% 38.84 1,518.4 home the idea of supporting local businesses program. customers through the commercial vendor area ston and other executives about how to keep Social Media audit to see where your customers and com- 500 North Brand is pleased to announce Limo: Classmates relevant in a Facebook world. This Creating the memory Scott Public Relations in Canoga Park petitors are present and interacting.” Public Storage PSA 112.31 113.06 85.04 3.0% 28.1% 10.7% 47.79 19,111.3 and communities to preserve the economy. Limousine Connection was recently at the festival will have a great venue to market Pact for Cleanup Woodland Hills, CA 91367 Two Week Best Performers... A discussion will follow the screening on awarded the Best Website ribbon at the 2011 their business while being exposed to thou- despite that Classmates.com was one of the A year ago, Classmates was taking it on the released a white paper on how and why com- Management can also be convinced to start Percent Change From February 23 - March 9, 2011 Qualstar QBAK 1.80 2.02 1.40 0.0% -5.8% 6.5% N/M 22.1 first social media sites, started in 1995 when chin by losing its president, competition from panies should take advantage of social media. using social media if they see their competitors topics such as responsible investing, sustain- Limousine & Chartered Transportation Interna- sands of prospective customers. ReachLocal RLOC 17.67 21.14 11.80 -8.5% 0.0% -11.3% N/M 494.7 AVIATION: Facebook founder Mark Zuckerberg was all of other sites and difficulties in getting the paid “AreYou a Wallflower at the B2B Social are already doing so, Scott advised. leasing transactions totaling 57,800 square feet able communities, and complementary curren- tional Show in For only $600, business owners will receive Bob Hope 11 years old. United Online acquired the site subscribers in the numbers the company’s Media Party?” details the advantages of busi- Ryland Group RYL 17.22 26.03 14.16 -0.1% -30.8% 1.1% N/M 760.3 cies. Las Vegas. a 10x10 booth in a prime location at the event. A $10 donation is suggested. “This is a The Poppy Festival takes place April 16 and Airport in deal with Lockheed. in 2004. leaders wanted. ness-to-business companies using social media Staff Reporter Mark Madler can be Salem Communications Cl A SALM 3.99 5.63 2.10 -0.6% -21.8% 25.9% N/M 97.2 Classmates would eventually attract 55 So in April, the Classmates.com team, outlets such as Twitter, LinkedIn and Face- reached at (818) 316-3126 or by e-mail at Woodbury University is located at 7500 N. very important 17 at Lancaster City Park. The Burbank-Glendale-Pasadena Airport million registered users although only a frac- based in Seattle, began designing the new site book. The report was authored by Joy Scott, a [email protected]. Semtech SMTC 22.50 25.05 15.95 -0.5% 30.9% -0.6% 22.50 1,452.5 Glenoakd Blvd. Awardinthe Authority will pay $2 million to Lockheed During the grand opening of the new Panera Bread in Palmdale on new e-com- $100 per ticket/reservations required by May 4th Simulations Plus SLP 3.15 3.74 1.65 1.9% 79.0% 17.1% 24.23 52.1 Martin in connection with a lawsuit over February 1st, Mayor Jim Ledford celebrated the event by symbolically breaking War: In commemoration of the 150th anniver- merce world, Improve: The City of Lancaster will receive responsibility for contaminated groundwater Reserved tables of 10 are available through the a loaf of bread. Panera Bread District Manager, Jacob Bustos (left) and the VICA Board Member Steve Nissen met with Assembly member Sport Chalet Cl B SPCHB 2.21 4.10 1.70 -0.9% -21.6% -40.9% N/M 31.4 sary of The American Civil War, on July 21 the which proves nearly $1.3 million in federal funding for three in the area of Bob Hope Airport. new location’s General Manager Raquel Hernandez (right) were also present Julia Brownley during VICA’s State Officeholders Dinner on Friday, Superior Industries Int'l SUP 20.12 21.96 12.55 4.6% 30.6% -5.2% 21.18 537.5 Journey Through Hallowed Ground Partner- we are on the roadway projects. In exchange, the aerospace company will ship together with Warner Bros. Home right track with The money comes from the Highway Safe- purchase of an advertising package February 25th. The event was held on the Universal Studios Lot. defend the authority against having to con- Dealer: Working Together at Lancaster Auto Mall during the event. Talon International TALN 0.13 0.30 0.07 -13.3% 44.4% 23.8% N/M 2.6 Entertainment Group host four days of spe- our advertising ty Improvement Program. tribute to a $108 million fund to clean the con- was my first opportunity to take the helm of would not be undersold. dealers uniting like this. So much so that they Teledyne Technologies TDY 52.15 53.35 35.34 3.3% 27.8% 18.6% 15.95 1,924.3 cial events at the Manassas National Battlefield and marketing,” The city will use the money, plus its contri- taminated aquifer. 6 Park in Virginia. said Chris bution of $144,600, to upgrade signage, strip- Continued from page the ship as general manager and vice presi- came in and agreed to participate in the cost of CBRE would like to thank the following brokers for their Tutor Perini TPC 24.61 25.48 15.56 4.4% 21.7% 14.9% 10.30 1,178.7 The U.S. Environment Protection Agency dent. And it was there that I really gained the Q: Did you meet with the other dealers the program. There are five dealers. Instead of The events are expected to attract digni- Hundley, ing and pavement markings at various rural in July added the authority and other property Valley Biz Seen Cheesecake Factory CAKE 29.83 34.00 21.56 7.1% 16.3% -2.7% 21.93 1,806.6 taries, celebrities, historians, and an estimated owner of Lim- intersections; install solar-powered LED stop and the Chevy Malibu are just awesome. We confidence that I was and could be a success- individually or in a group? splitting an approximately $40,000 a month professional representation of these tenants: Web: Best site for limos owners, including Home Depot Inc. and Pub- are selling Chevy Cruzes on a 10-day invento- ful businessman. A lot of people want to be A: It was as a group. We all got in a room budget among the five of us, it is between six THQ THQI 5.50 8.29 3.33 -1.0% -14.8% -9.3% N/M 373.5 30,000 spectators. ousine Connec- signs near Lancaster schools; and convert the lic Storage, to a list of those who should help SILVER SPONSOR Awards Application Deadline: 12:00 Noon, Wednesday, March 30 publishes photographs The weekend will also include a screening tion.” existing traffic signal at Avenue L & Chal- ry turn. I think the Cruze is going to give Civic business people, want to be business owners within two weeks of me being here, and said of us. The city has been a great ally and sup- Trio-Tech International TRT 4.70 6.88 3.36 -3.1% 16.0% 12.7% 21.93 16.4 pay clean chemicals in the groundwater. and Corolla a serious run for their money, as but they don’t have the courage to step up and guys I have a great idea here’s what I’d like to porter of all the dealers in the auto mall. Awards application form available at of business-related of “Gods and Generals: Extended Directors Limousine Connection recently celebrated lenger Way into a roundabout. The authority has been in extended litiga- Malibu has done already with Accord and do it. It took everything It took every nickel I do. I said we ought to make sure we will give First Private Bank & Trust Zecco Trading Consul General of the Dominican Republic events in the valleys, Unico American UNAM 9.44 9.97 8.57 -0.6% -1.4% 3.3% 23.60 50.5 Cut” being released by Warner Bros. Film its 33rd anniversary in the chauffeured trans- tion with Lockheed Martin, from which it pur- director Ronald Maxwell will introduce the Camry sales. Both of those cars are rated over had saved in my personal saving, everything in them price protection guarantee on a new vehi- Q: Between the auto malls in Lancaster www.sfbvj.com or by calling 818.676.1750 Steve Eyler and Luke Raimondo, Travers Realty Craig Miller, Stone-Miller including parties, United Online UNTD 6.18 8.72 4.75 -8.6% -15.5% -6.4% 10.47 538.1 portation business. chased the property for the airport in 1978. 30 miles per gallon. I always thought that if my 401(k). I invested everything in that Buick cle and I’d love to do a 10-day trial exchange and Palmdale, all the major U.S. and for- awards dinners, benefits ...Two Week Worst Performers film and lead a panel discussion that includes The authority has long contended that in sell- ValueClick VCLK 14.83 17.23 8.88 -2.4% 45.1% -7.5% 13.48 1,213.6 the film’s stars and historical advisers they made a sharp, good looking small car Oldsmobile dealership to have the opportunity for the entire mall. They asked me a few eign brands are being sold? BRONZE SPONSORS and other celebrations. Percent Change From February 23 - March 9, 2011 Train: ValleyCrest officials with award. SANTA CLARITA VALLEY ing off the land, Lockheed had agreed to there should be no reason we couldn’t sell to call myself a dealer. It was a gamble that things, and said that is what I have been doing A: One of the things we don’t have in our Royal Credit Industries Employers Compensation Insurance Company Vitesse Semiconductor VTSS 5.28 9.27 2.85 5.6% 6.5% 26.0% N/M 106.6 GRANADA HILLS defend and indemnify the authority against Weston Munselle, MAK Property Services, Inc. Melissa Holland and Art Leichner, Jackson Cooksey Photos must be clearly ValleyCrest was ranked No. 118 in Training any claims stemming from the years that them. They’ve hit a home run with the Cruze. paid off. for 10 years. I said, why don’t we do this as a community that we used to have is we don’t Walt Disney Company DIS 43.12 44.34 30.72 2.3% 29.5% 15.0% 19.08 83,092.2 Honor: complete unit. If we all sing out of the same have any high-line vehicles. The Antelope Val- Community Bank and completely labeled WOODLAND HILLS The North Los Angeles chapter of the magazine’s list of top programs. This was the VALENCIA Lockheed operated there, For sponsorship and registration information, American Advertising Federation will host first year that ValleyCrest participated in the The settlement was a pure business deci- Q: From your sales jobs at other dealer- Q: How did the price protection guaran- book it will have an effect on all of our busi- ley used to have a Mercedes-Benz dealership including formal name Inclusion: Grapes: ships, what did you take away from those tee and used cars exchange program come nesses. They all bought in right away. and a BMW dealership. Neither one of those 500 North Brand is a 404,100 square foot, 22-story Gold LEED-certifi ed offi ce tower with an adjacent two-story pavilion building containing Northrop Grumman Corp. was their 6th annual ADDY Awards competition on list. The Meet the Winemakers series sion, said Airport Authority President Frank Kirsch Kohn & Bridge of event and exact date hosted by will present a visit from experiences that have helped in running about at the auto mall? brands has been represented out here in many, visit www.sfvbj.com and click the “events” tab, an additional 15,700 square feet of office and retail space. Located in the heart of Glendale’s Central Business District, 500 North Brand is Top 10 Most Active Stocks named to DiversityInc’s annual list of the Top March 20. “Our employees have always appreciated Vino 100 Quintero. it took place. 50 Companies for Diversity. The awards recognize advertising cam- our commitment to training and it’s nice to Toolbox Wine Co. in Napa Valley on March your own business? A: It came about from me bringing togeth- Q: There were no holdouts then? many years. I believe it is only a matter of time the first Class A high rise office building in Glendale to achieve the prestigious Gold LEED® certifi cation by the U.S. Green Building Council. 7-Day Average Daily Volume “When we considered legal costs of resist- Wells Fargo or contact us at 818.676.1750 Northrop was ranked No. 37 on the list and paigns in print, electronic and online media by know others outside our company are recogniz- 25. ing the EPA action, potential actual costs of A: Robertson was focused on training. er the dealers, convincing them that we needed A: No. Nobody hemmed and hawed. We that someone like an Acura or perhaps Infiniti Please e-mail OMPANY AME OLUME OMPANY AME OLUME C N V C N V was honored at a dinner March 2 in Washing- companies from the Santa Clarita and San Fer- ing that commitment as well,” said Mark Toolbox co-founder Katie Hamilton Shaf- They spared no expense to send up for outside to be one unit one team; extending an offer to hired an advertising agency and had him do or maybe even a Lexus may want to have rep- photos to participating in the EPA cleanup program, and training from a third party, they brought third our community of the Antelope Valley to put the marketing and do commercials. We did tes- resentation in this market. We have 12 acres DIS ...... 8,777,687 NOC...... 1,509,068 ton, D.C. nando valleys. Lenahan, Director of Training & Develop- fer will be on hand for the in-story wine tasting the burden of continuing the dispute with 500 North Brand: The Future of Business [email protected] Making the list is a considerable accom- In 2010, there were 16 companies receiving ment. and will make available new releases. party trainers into the facility. They spared no their shopping concerns at ease. We want them timonials. That’s what our cable campaign is that is city owned that could be used for one CPST...... 5,755,875 RYL...... 1,379,389 Lockheed, it was clear this settlement was the expense when it came to training and trying to to know that no one can sell less than we can. all about – real customers talking about the mega-store or it could be partialed off into two Leasing information: Douglas P. Marlow (818) 502-6707, Lic. 00950434, and Scott Crawshaw (818) 907-4787, Lic. 01113880 and don’t forget plishment, said Sandra Evers-Manly, vice pres- awards. The magazine ranks the programs on total Toolbox began releasing its wines in July most advantageous option for the authority provide all the sales team members and man- A lot of the reason I think that people believe dealers at the Lancaster Auto Mall. 6 acre pieces. There is land across on the west SAN FERNANDO VALLEY BUSINESS JOURNAL The new Palmdale Regional Medical Center was officially opened on February 25th. The Mayor of Palmdale to include AMGN ...... 5,740,322 MNKD ...... 1,235,199 ident of Corporate Responsibility. The Best of Show winner and Gold ADDY training budget; percentage of payroll; number 2010 and donates a portion of proceeds to and for airport travelers, who ultimately have agers with the proper education and tools that you can get a better deal down below is side of the 14 Freeway that is privately owned www.500NorthBrand.com James Ledford (back row, center right) was joined by Robert Trautman, the CEO of the Palmdale Regional Medical Cen- contact information. “However, all of us at Northrop Grumman Award winners move on to compete in the of training hours per employee program; goals, Habitat for Humanity. to pay the tab,” Quintero said. 21600 Oxnard St. Ste 250 • Woodland Hills, CA 91367 • 818.676.1750 • www.sfvbj.com PWER ...... 4,975,481 DWA ...... 1,203,450 recognize that being a top-performing compa- regional competition against entries from evaluation, measurement, and workplace sur- Vino 100 is located at 28112 Newhall were required to be one of the top dealerships because of the megadealers. What I got the Q: What was the city’s role in this? that the developer has discussed possible auto ter (center with scissors), for the ribbon cutting ceremony. For more than 20 years the EPA has oper- in North America. Holiday Buick Oldsmobile other dealers to do is make a commitment we A: The city was very excited about the mall expansion. MOVE ...... 1,690,134 CAKE...... 1,195,354 ny means a continuing commitment to improv- throughout Southern California and Las Vegas. veys; hours of training per employee annually; Ranch Road, Valencia, in the HighRidge ated extraction wells to draw out water from ing and strengthening our culture of diversity Winners at that level advance to the national and detailed formal programs. Crossing Center at Copper Hill Drive. the aquifer contaminated by aircraft manufacturing by Lockheed Martin. 36 37 38 39 40

SAN FERNANDO VALLEY BUSINESS JOURNAL March 14, 2011 37 38 March 14, 2011 INDEX SAN FERNANDO VALLEY BUSINESS JOURNAL 40 March 14, 2011 SAN FERNANDO VALLEY BUSINESS JOURNAL CALENDAR SAN FERNANDO VALLEY BUSINESS JOURNAL March 14, 2011 39 36 March 14, 2011 SAN FERNANDO VALLEY BUSINESS JOURNAL COMMENTARY oping and getting to market new switches, Vitesse SemiconductorChart Corp. amplifiers and other components used in busi- (NASDAQ: VISS) ‘It was totally ‘We want them ‘Be an initiator. Vitesse: Back on NASDAQ ness and consumer applications for connecting 5121 Van Nuys Blvd., Sherman Oaks How to Create, Start and Manage Monday, March 14 Tuesday, March 29 to the Internet. Christopher Gardner grassroots. I put to know that no You’ve got to go $10 Your New Business CEO: Continued from page 1 required quarterly earnings statements. At the The other was dealing with the fallout of Government Services Ain’t What They Used to Be Job Skills Workshop for Professionals Contact & RSVP: 818-907-9922 9 a.m. – 12 p.m. Financial Statements Employees: 467 every dollar I had one can sell for to people.’ time, Vitesse was among a number of compa- the SEC investigation – updating financial $5.50 8:30 a.m. – 1 p.m.; through March 18 SCORE Los Angeles Chapter 4 p.m. – 6 p.m. into this.’ less than we he pessimist in me often thinks that we should most of us be protect workers and hold employers account- 21600 Oxnard St., Suite 250, OPEN, a chapter of Experience Unlimited 17 Principles of Success Master Mind Ikea VEDC Vitesse is now positioned to fully capitalize on nies being investigated by the U.S. Securities statements, settling shareholder lawsuits, and Market Cap: Parham Nabatian GALPIN GETS IT. are going down the path of self-destruc- satisfied with going to able for keeping unsafe work sites. Today’s Woodland Hills, CA 91367 $124.60M $5.40 Infinite Job and Career Center 7 p.m. – 9 p.m. 600 N. San Fernando Rd., Burbank 5121 Van Nuys Blvd., Sherman Oaks our growth opportunities and to expand our and Exchange Commission for backdating of settling legal action against its former auditing $5.35 David Wurth can.’ tion as many of our most cherished gov- the declining number challenge is separating legitimate work injuries Main Phone: 818-676-1750 • FAX: 818-676-1747 980 Enchanted Way Suite, Simi Valley VEDC $35; $45 at the door $10 Wall Street sponsorship,” Gardner said in the stock options. firm that resulted in a $22.5 million payment $5.30 Communications, T www.sfvbj.com Free; must register by March 11 5121 Van Nuys Blvd. 3rd Floor, Sherman Oaks Contact & RSVP: (818) 552-3206 Contact: 818-907-9922 PE (ttm): 19 $5.26 C-Suite Quarterly, Lou Gonzales, ernment services become unsustainable. Here of health care clinics from injuries sustained on employees’ personal statement. Former CEO Louis R. Tomasetta, former to Vitesse. $5.28 PAGE 14 Contact & RSVP: www.eu-open.org Free $5.20 PAGE 12 Antelope Valley are some examples of worthy programs that around the county? time off. Surely, most workers’ comp claims Quinn Bolton, an analyst with Needham Chief Financial Officer Yatin Mody, and EPS (ttm): 0.27 PUBLISHER & PRESIDENT Contact & RSVP: 818-907-9922 Board of Trade Luncheon Chevrolet, used to work well but have emerged as Catch- Should hundreds of are legitimate, but the added scrutiny and & Co., agreed that returning to the NASDAQ Eugene F. Hovanec, a former executive vice Moving forward $5.10 Pegi Matsuda w/Bill Taylor of Granite Construction Wednesday, March 30 Closing price: PAGE 6 22 situations for policy makers and stakehold- thousands of dollars lengthy amount of time to determine the cause Tuesday, March 15 Paying More for Workers Compensation in 2011? was a big deal as the ability for institutional president were fired from the company in the For more than a two and a half year period (as of March 9) $5.09 818.676.1750 11:30 a.m. Network Connection Breakfast $5.00 $5.04 erslikeus: be spent to help of injury is a direct cause of those who try (and [email protected] / 11:30 a.m. to 1:30 p.m. investors to buy and sell on the Pink Sheets spring of 2006. Gardner became chief execu- the company did not report quarterly financials 5.28 Start-up Do’s & Don’ts Antelope Valley Board of Trade 7:15 a.m. – 9 a.m. 2/7 2/14 2/22 2/28 3/7 Pensions: As the spouse of a city employ- chronically ill seniors often succeed) at gaming the system. Nearly East Ventura County Employer Advisory Council EDITOR 4 p.m. – 6 p.m. J.P. Eliopulos Hellenic Center Greater San Fernando Valley Chamber of Commerce can be poor. The NASDAQ, he added, is a tive in May of that year. and earnings and instead did “state of the com- The Palm Garden Hotel ee, I am paying particularly close attention to live another day? every business owner I know has at least one VEDC 43404 30th St. West, Lancaster Braemar Country Club much more liquid market. Last December, the SEC filed civil fraud pany” conferences. Not until the end of 2008 Source: Yahoo! Finance Iroha, Dr. Ephraim McKeon, Howard P...... 11 Separzadeh, Emanuel ...... 14 Jason Schaff 495 Ventu Park Road, Thousand Oaks the growing challenges of unfunded pension CAPITOL What if doctors don’t experience of an employee who took advantage 5121 Van Nuys Blvd., Sherman Oaks $20/in advance; $25 at the door 4001 Reseda Blvd., Tarzana Investors on the buy side and the brokers charges against Tomasetta, Mody, Hovanec did Vitesse resume issuing earnings statements PEOPLE IN THE NEWS 818. 316.3125 $40 Okechukwu ...... 16 Mirzabegian, Edward ...... 11 Shaffer, Katie Hamilton...... 34 liabilities and whether the city will go broke all agree on the prog- of California’s workers’ comp rules, thereby [email protected] / $10 Contact: (661) 942-9581 $20/members; $25/non-members; add $10 after OFFENSES Contact & RSVP: www.eastventuraeac.org. and dealers on the sell side are more likely to and former manager and Director of Finance every quarter and for the fiscal year. ucts out simultaneously for the enterprise mar- J Mott, Kayvan ...... 14 Shelby, Carroll ...... 16 Contact: 818-907-9922 March 27 A Fiorina, Carly ...... 39 before my wife retires. In California, the state’s nosis, let alone the adding to the cost of doing business and hurt- STAFF REPORTERS pay more attention to Vitesse. During the peri- Nicole Kaplan. Vitesse settled the fraud case During a conference call with analysts for ket and carrier market but Gardner believed Johnson, Jimmy ...... 8 N Simonds, Ira ...... 10 three pension plans will have obligations that Brendan Huffman cure? If health care is ing those employees who need workers’ comp Contact & RSVP: (818)989-0300 Abuata, Roger ...... 31 Fontaine, Lindsay ...... 10 Mark Madler Wednesday, March 23 od the company was on the Pink Sheets, a firm with the SEC by paying a $3 million civil the first quarter earnings update in February, that Vitesse will be differentiate itself more in B K Nabatian, Parham ...... 14 Smith, Greig ...... 39 amount to more than five times the state's rev- guaranteed for all, the most. Essential Steps for Writing a Business Plan Thursday, March 17 like Needham did not give much thought to penalty. Gardner was upbeat about the direction the the carrier (cell phone) market. Franken, Don...... 5 [email protected] / 818. 316.3126 All About Business Loans Kahn, Danny...... 34 Nathanson, Todd...... 31 Sokolow, Bart...... 18 enue by 2014, according to a report from the what is the incentive to take care of oneself? Perhaps unwittingly, term limits in Califor- PartIandPartII Business Networking Mixer Bassinson, Oscar ...... 3 Freisleben, Gerald ...... 18 advertising, aviation and aerospace, law, All About Business Loans 5:30 p.m. – 7:30 p.m. 4 p.m. – 5 p.m. making trades on Vitesse shares, Bolton said. Tomasetta and Hovanec were also separate- company was going. “You will continue to see new products on Nissen, Steve ...... 32 Soufi, Ali ...... 14 9a.m.–1p.m. Benyamin, Aram...... 35 G Kantikovit, Chon...... 31 Milken Institute, thereby tripling what every And, by the way, who are those doctors who nia and many cities and counties have eroded manufacturing, marketing and public relations, SBDC Offices 4 p.m. – 5 p.m. Woodland Hills-Tarzana Chamber of Commerce VEDC “Just the tradability and liquidity of the ly charged by the U.S. Attorney’s office in Vitesse released 30 new products in 2010 that side,” Gardner said during the call. THE POWER OF TRUST Berk, Harvey...... 14 Gabrielle, Bass ...... 34 Kaplan, Nicole ...... 37 Nostrant, Jonathon ...... 14 Sutton, George...... 29 Californian will be paying out of pocket. Last keep approving disabled driver placards to officeholders’ abilities to govern and fiscally media and entertainment, transportation, 26455 Rockwell Canyon Road, Santa Clarita SCORE – Los Angeles Chapter Maggiano's Little Italy 5121 Van Nuys Blvd., Sherman Oaks shares is a big improvement for the company,” New York with criminal charges. and expected to gain traction with those parts For the first quarter, Vitesse revenues were Kassan, Michael E...... 5 O T year, it was $3,000; by 2014, it will be those who clearly can climb in and out of large manage. Time and time again, too many of our 330 N. Brand Blvd., Glendale Boeckmann, Beau...... 16 Gallagher, Arthur J...... 14 Cities of Burbank, Antelope Valley and Simi Valley $35; $2 parking fee 6100 Topanga Canyon Blvd., Woodland Hills Free Bolton said. During the period of delisting Vitesse fol- in 2011. There will be 20 new products at $37.7 million, falling in the low range of the $10,000. Here in Los Angeles, rising pension SUVs? officeholders have declined to tackle tough Contact & Registration: (661) 362-5900 Free Members free; $10/one-time trial guest Contact: 818-907-9922 Bolton, Quinn ...... 37 Gardner, Chris ...... 1,37 Kendrick, Justin...... 10 Oddi, Mike...... 18 Tomasetta, Louis R...... 37 The delisting from NASDAQ took place in lowed two parallel paths. released this year. guidance of $37.5 million to $41 million. costs will consume an estimated third of the Jessica Vernabe Contact & RSVP: (818) 552-3206 Contact & RSVP: (818) 347-4737 Boyer, Michelle...... 14 Gaspar, Tim ...... 11 Kent, Martin...... 14 Offsay, Greg ...... 31 Toth, David ...... 14 Education: Of course, education should be issues because term limits inspires them to Trust can’t be bought...it must be earned. That’s what Galpin WHY GO GALPIN? June 2006 after the company failed to file One was running the business itself; devel- The company has a pattern of getting prod- P city’s entire budget by 2014, money that ordi- provided for all. But what if not everyone delay perceived hardship to the next batch of [email protected] / 818. 316.3123 How To Write A Useful Business Plan Brinson, Diane...... 14 Gilmore, Beverly...... 16 Kestler, Thomas P...... 10 Trautman, Bob...... 10 Motors has been doing since 1946 – earning the trust and 9 a.m. – 12 p.m. St. Patrick’s Day Business Mixer Business Killers – Wednesday, April 6 Kim, Yun ...... 29 Parks, Bernard ...... 39 Troutman, Robert ...... 32 narily would be used to maintain parks, roads wants to be educated? Based on my experience officeholders. education, family business, government and politics, 5:30 p.m. – 7 p.m. Brown, Jim ...... 10 Goldston, Mark...... 1 health care, hospitality and tourism, confidence of California residents with a total dedication to Build WorkSource Center The Six Mistakes That Can Kill Your Business Business Networking Breakfast Hirings, promotions Kirchner, Jon ...... 6 Penske, Roger...... 8 V and other services. In short, taxpayers will be in public schools and from what I’ve observed While California went against the national • Over 4000 Vehicles In Stock! Calabasas Chamber of Commerce Brownley, Julia ...... 32 Gonzales, Lou ...... 8 insurance,restaurants, retail, 9207 Eton Ave., Chatsworth 10 a.m. – 12 p.m. 7 a.m. to 9 a.m. asked to pay more for less. in my children’s school, not all students show grain by electing a slate of Democrats to each customer’s long-term satisfaction. Our commitment to Wolf Creek Restaurant & Brewing Company and special accomplishments Bustos, Jacob ...... 32 Grabel, Gary ...... 31 Kittlaus, Dag...... 14 Prechtl, Ron...... 11 Vega, Edgar...... 13 Cities of Glendale and Santa Clarita $35 SBDC Offices Woodland Hills Country Club Social Security: It was implemented 75 up to learn. Therefore, many of these students statewide offices, our electorate is not that dif- • Great Deals! - We wouldn’t be the 26787 Agoura Road, Calabasas C Kovac, Evan ...... 31 R W you has paid off! People trust Galpin for the right selection, the Contact & Registration: SBDC (661) 362-5900 26455 Rockwell Canyon Road, Santa Clarita 21150 Dumetz Rd., Woodland Hills PEOPLE ON THE MOVE in local business Grech, Ronda ...... 1 #1 Volume Ford Dealer In the World for Free for members; $10/non-members Kuo, Ben...... 17 Rainer, David ...... 6 years ago and is based on today’s working cause disruptions that prevent other students ferent from what occurred throughout the RESEARCHER Free; $2 parking $20/members and one-time guests; $25/walk-ins Camhi, Ronald...... 5 Green, Larry...... 4 Werner, L. Rob...... 15 right price and the right service. That’s how we sell more Fords Contact & RSVP: (818) 222-5680 L people paying a portion of their salaries into a from learning all they can. An increasing num- country. The GOP’s nominees in California did Josh Dausch 20 consecutive years, the #1 Volume Corporate Leaders Breakfast Contact & Registration: (661) 362-5900 Contact & RSVP: 818) 347-4737 Carraway, Brad...... 18 Grose, Bradley ...... 13 Ramirez, Nicolas ...... 15 Werner, Troy...... 15 The Sustainability Revolution LAW LAW Landes-Brenman, Jordan...15 Reid, Russ ...... 14 retirement fund that retirees can live on after ber of parents who can afford to, enroll their not fit the mold of the anti-establishment candi- [email protected] / 818. 316.3130 than any other dealer in the world, more Jaguars than any Jaguar Dealer in the USA, and the CEO Roundtable for Business Leaders People on the Move Carson, Johnny ...... 29 H Whitman, Meg ...... 39 they have reached 65. A flaw in Social Security 7:30 a.m. – 9 a.m. The Power of Business Credit Management 54th Annual Genii Awards kids in private schools where rules can be more dates swept into office elsewhere. Except for other dealer in America and the most Mazdas, Lincolns and 8 a.m. – 12 p.m. Levinson Arshonsky & Kurtz, LLP Levinson Arshonsky & Kurtz, LLP Conver, Tim ...... 6 Hafken, Michael ...... 5 LaRussa, Kelly...... 15 Reinke, Brent...... 12 Wolf, Dal ...... 3 CONTRIBUTING COLUMNISTS #1 Mazda and Lincoln/Mercury Dealer California Lutheran University 10:30 a.m. – 11:30 p.m. 5:30 p.m. is that it depends on a growing population of easily enforced and behavioral issues can be being women, Meg Whitman and Carly Fior- The Triumvirate is excited to announce that is proud to announce that Scott H. Ledford, James ...... 32 Reitzin, Paul ...... 3 Wurth, David...... 12 Mercurys in the Western USA! Warner Center Marriott Hotel SCORE Los Angeles Chapter Alliance for Women in Media – Southern California is the place to recognize Cooper, Marty...... 14 Hallen, Seth...... 34 younger workers to contribute their earnings to addressed more readily. As a result, public ina largely portrayed the elitist side of Republi- Martin M. Cooper Our Changing Valley in the Western USA, if the deals Call for location Gabriel K. Coy Siegel has recently joined the firm as Lenahan, Mark ...... 34 Rischall, Stephen ...... 11 21800 Oxnard St., Woodland Hills 330 N. Brand Blvd., Glendale Chapter has recently joined D Hemelians, Sevada ...... 31 Y weren’t great! First session is free retired people who are growing longer than education is all too often resembling child care cans who are more at home in country clubs Scott Harris Marketing Contact & RSVP: (805) 493-3150 $35; $45 at the door Skirball Center deserving business professionals. the firm as an associate. Of Counsel. Dawson, Jack...... 4,35 Hernandez, Raquel...... 32 Leo, Melissa ...... 5 Ruiz, Peter...... 35 Yallen, Syd...... 10 ever. As someone who thinks that the earth centers instead of educational centers – all We truly appreciate the trust of our customers and the Contact: (805) 435-2727 Contact & RSVP: (818) 552-3206 than with middle class families facing foreclo- Brendan Huffman Capital Offenses 2701 North Sepulveda Blvd., Los Angeles Derryberry, Steven...... 10 Hill, Clark ...... 11 Lyon, Nic ...... 31 Rush, Richard, R...... 16 Z (and 405 freeway) is populated by more people because too many parents rely on teachers to sures and higher costs of living. As Californi- community we have so proudly served for over 60 years. We • Family Owned for Over 60 Years It features photos and M Richard Rosenberg Employment Law $150/members; $200/non-members Mr. Coy focuses his practice on Mr. Siegel focuses his practice on Diaz, Antonio ...... 12,13 Horowitz, Andy...... 11 Russell, Debbie ...... 14 Wednesday, March 16 Contact: www.awmsocal.org Zeitz, Howard ...... 29 than we can comfortably accommodate, it’s do the parenting in addition to the teaching. ans rejected every Republican candidate run- are grateful that most of our patrons are repeat customers or • Friendly, Knowledgeable Sales Staff Friday, March 18 general and complex business general business, corporate, personal E Hovanec, Eugene F...... 37 MacMedan, Julie...... 18 Ruvolo, Sue...... 14 difficult to have a meaningful conversation Energy/Water: It seems like the more we ning for statewide office, voters also rejected PHOTOGRAPHER Manufacturing Leadership Awards Thursday, March 24 brief bios on Zenter, Sherrie...... 14 litigation, employment law, and real estate property sales, and Mann, Josh...... 11 Ryan, Nathan...... 12, 13 David Sprague personal referrals. This motivates us to constantly upgrade • Choose From 9 Different Franchises 5:30 – 7:30 p.m. QuickBooks Part I Book Discussion w/ Marty Cooper Englander, Mitch ...... 39 Hovivian, Clayton ...... 31 Zigmond, Zachary ...... 13 about population issues when Social Security use less water and power, the more our rates go most of the ballot initiatives endorsed by the commercial disputes, unfair secured finance transactions and I Maslauski, Dan...... 31 S our performance at Galpin…to keep your trust and build on it! San Fernando Valley Business Journal 2 p.m. – 5 p.m. 7 p.m. Thursday, April 14 new professional promotions, Coy Siegel Evers-Manly, Sandra ...... 34 Zuckerberg, Mark...... 29 demands a higher birth date than what America up. In fact, they do go up the more we conserve Democratic Party, especially those on issues of SBDC Offices competition, trade secret, trademark creditors’ rights including out of court McCallion, Tim ...... 16 Santarris, Ben...... 1 ADVERTISING SALES MANAGER • Over 100 Finance Sources Warner Center Marriott Hotel Andres Pico Adobe All About Business Loans Faulis, Karen...... 10 Immelt, Jeffrey...... 12 is providing. Regardless, 51 million Americans because reduced consumption means less rev- taxation. 26455 Rockwell Canyon Road, Santa Clarita and copyright disputes. workouts, commercial law and bankruptcy litigation. Jamie Chien 21800 Oxnard St., Woodland Hills 10940 Sepulveda Blvd., Mission Hills, 4 p.m. – 5 p.m. new hires, awards F Ingram, James...... 14 McDonald, Tom...... 31 Schiada, Paul ...... 15 received approximately $650 billion in social enues for utilities. So, every time we heed the Nonetheless, whatever one’s party affilia- Please contact me directly and I will personally connect you • Galpin Auto Sports (G.A.S.) World $65; $2 parking fee His clients include factors, asset-based lenders, banks, 818.676.1750 x 19 $60; reservations required by March 9 Free SCORE Los Angeles Chapter Schwartz, Madison...... 11 security benefits last year, but a lot of folks my calls from DWP to conserve water and electric- tion, the fiscal health of all levels of govern- [email protected] / Bert Boeckmann Contact & Registration: SBDC (661) 362-5900 equipment and aircraft leasing companies, debtors-in- Fife, Nicole ...... 15 with the appropriate manager to take care of your needs. Famous Customizing Shop for all Contact & RSVP: (818) 676-1750 Contact: (818) 789-5454 330 N. Brand Blvd., Glendale and recognition. Mr. Coy has extensive litigation experience and has first age wonder if there will be enough left in ity, we are costing L.A.’s municipally owned ment should be the top priority of every public economic development, education, health care, law, municipalities Owner/President, Galpin Motors makes and models! Free and second chaired federal and state court trials, including possession, bankruptcy trustees, public and privately held social security for when we retire, that is if we utility revenues it would have received had we official. 818.778.2110 Business Networking Luncheon Chamber Luncheon Contact & RSVP: (818) 552-3206 trials involving fraud and copyright infringement. entities, and entrepreneurs. He also functions as outside COMPANIES IN THE NEWS Marketing LLC...... 15 Moshi Lifestyle ...... 14 Studio, The...... 32 Saturday, March 19 Victoria Brown can afford to retire. used more. ADVERTISING ACCOUNT MANAGERS 11:30 AM -1:15 PM 11:30 a.m. – 1:30 p.m. Contact general counsel for a commercial finance lender I N Superior Grocers...... 32 Woodland Hills-Tarzana Chamber of Commerce Calabasas Chamber of Commerce Health Care: Like most people, I love the Workers’ Compensation: One of the great Brendan Huffman is the owner of Huffman Rita Bishop Business Survival in a Bad Economy Mr. Coy received his Bachelor of Arts degree magna specializing in media financing. A Group ...... 29 IHOP...... 6 Needham & Co...... 37 T Warner Center Marriott Calabasas Country Club to reserve your space idea of providing affordable health care for accomplishments from the Progressive Era was Public Affairs, a Valley-based consulting firm, 818.676.1750 x 26 9 a.m. – 4 p.m. Tuesday, April 19 cum laude and phi beta kappa from the University of [email protected] / 21850 Oxnard St., Woodland Hills VEDC 4515 Park Entrada, Calabasas AeroVironment Inc...... 6 C-Suite Quarterly ...... 12 Illi Commercial Real Neiman Marcus ...... 4 Target...... 4 everybody. The next question becomes to what a system so that injured workers could avoid and is the co-host of “Off The Presses,” a After 5 – Networking@Night Mr. Siegel is a frequent speaker for lender oriented trade automotive, aviation, banking and finance, $25/members and one-time trial guests; 5121 Van Nuys Blvd., Sherman Oaks $30/members; $35/non-members California, Berkeley in 1994 and his Juris Doctorate from Alter 360. Excalibur D Estate ...... 31 Net Zero ...... 29 Testronic Labs ...... 34 extent do we provide health care to everybody the poorhouse if their injuries were severe public affairs radio show streamed live every 5:30 p.m. – 7:30 p.m. 818-676-1750 and mortgage $30/walk-ins Free if you qualify Contact & RSVP: (818) 222-5680 Northwestern University School of Law in 1998. groups and regularly addresses various bar associations Commercial Advisors ...... 31 DineEquity Inc...... 6 Infinite Communications ....14 Neutrogena...... 3 THQ Inc...... 18 Contact & RSVP: (818) 347-4737 Greater San Fernando Valley Chamber of Commerce and for how long? Should we all have access to enough that employment was impossible. Since Wednesday, between 10-11 a.m., on #1 VOLUME FORD DEALER IN THE WORLD FOR 20 CONSECUTIVE YEARS! Contact & RSVP: 818-907-9922 or [email protected] on bankruptcy, commercial and UCC law matters. American Advertising Interactive Voice Inc...... 14 New Aspect Design...... 31 highly educated doctors in Beverly Hills, or then, thousands of laws have been enacted to www.LATalkRadio.com. Victoria Brown Sell More with Effective Marketing The Beverly Garland DirectTV...... 3 Toolbox Wine Co ...... 34 4222 Vineland Ave., North Hollywood Federation ...... 34 Disney...... 13 InterMedia Advertising ....3,10 Northrop Grumman Corp. ..34 Toyota...... 8 [email protected] / 818.676.1750 x 26 Global Trade Intelligence Protect Your Business – 10 a.m. – 1 p.m. 7:30 a.m. - 9 a.m. $10/members; $15/non-members classifieds, construction, entertainment, The Legalities that Impact Your People Premier America Credit Union AMFM Operating Inc...... 31 DiversityInc...... 34 International Game Northwestern Mutual Triliad Development Co...... 3 Valley International Trade Association Contact & RSVP: (818)989-0300 hotels and hospitality, not-for-profit, property 9 a.m. – 12 p.m. 19867 Prairie St., Chatsworth Antelope Valley Chevrolet ....8 DTS Inc...... 6 Technology...... 29 Financial Network...... 13 Trimax Capital Group ...... 14 5121 Van Nuys Blvd., Sherman Oaks management, public relations and technology SCORE Los Angeles Chapter $35 Antelope Valley Hospital.....11 E J O U More It Changes The More It Stays The Same $20/members; $25/non-members Contact & Registration: SBDC (661) 362-5900 330 N. Brand Blvd., Glendale MARKETPLACE Anthropology...... 4 Energie Media Group ...... 12 J.H. Snyder Co...... 3 Odyssey, The...... 34 ADVERTISING COORDINATOR Contact & RSVP: (818) 379-7000 x 109 April 21 BUSINESS United Chambers of s I write this column there are a few election. Incredibly that. $35; $45 at the door Applebee’s Neighborhood Environmental Advisors Jones Lang LaSalle ...... 31 P Rikki Valle Contact & RSVP: (818) 552-3206 Z Awards Luncheon Commerce of the San news items that really illustrate what’s pathetic as far as I’m 818.676.1750 x 18 All About Business Loans Saturday, March 26 11:30 a.m. – 1:30 p.m. BUSINESS & PROFESSIONAL SERVICES DIRECTORY Grill & Bar ...... 6 Inc...... 18 Juno ...... 29 Palmdale Regional City Fernando Valley...... 14 going on these days – opposing forces concerned. This More of the same? [email protected] / 4 p.m. – 5 p.m. Los Angeles City Councilman Dennis Zine Artifice Studios...... 12 Estate Management K Hospital ...... 32 United Online...... 1,29 A FAMILY OWNED FOR OVER 60 YEARS! MUSTANG SHOWROOM HORSELESS CARRIAGE RESTAURANT VEDC The ABCs of Financial Statements are at work and ultimately who wins will affects the economy Parks, you might think is more of the same, PRODUCTION MANAGER OVER 4000 CARS TO CHOOSE FROM! Tuesday, March 22 10 a.m. – 12 p.m. Warner Center Marriott ASA Wireless...... 31 Group Inc...... 11 Kestler/Derryberry LLP...... 10 Palmdale Regional Universal Health 5121 Van Nuys Blvd. 3rd Floor, Sherman Oaks 21850 Oxnard St., Woodland Hills affect the economy in some way. What are the because at least local- but labor actually outweighs him in being more Marcia Lindahl Free Federal State Payroll Tax Seminar SCORE Los Angeles Chapter INSURANCE AT&T...... 3 Ethan Christopher LLC...... 31 Kreative ...... 13 Medical Center...... 10 Services...... 10 opposing forces? The status quo and change, ly there were busi- of the same and it lost. Their loss shows some 330 N. Brand Blvd., Glendale $40 CONSTRUCTION [email protected] / 818.676.1750 x 27 Contact & RSVP: 818-907-9922 9 a.m. – 3 p.m. Contact & RSVP: (818) 756-8848 or (818) 347-4737 Atlantic Pearl Investments F KSL Media...... 18, 29 Panera Bread ...... 32 Urban Outfitters...... 4 of course. ness-related items on change in the thinking of L.A. and the elec- VEDC $35; $45 at the door Contact & RSVP: (818) 552-3206 Inc...... 31 Facebook ...... 29 L Primary Action...... 15 V First of all, gasoline prices are the highest the ballot. torate. Unions have been strong for a long CIRCULATION DIRECTOR QuickBooks 5121 Van Nuys Blvd., Sherman Oaks Send items for the calendar section of the Business It’s Time to Shop Avenue Six Studios ...... 3 Farmer Bros. Co...... 31 Law Offices of L. Rob Providence Health & Valley Economic Alliance....14 since the economic crash in 2008. What’s to What outcome of time. 9 a.m. – 11:30 a.m. Free Michael Levine Journal to Staff Reporter Mark Madler at B Fashion Institute of Design Werner...... 15 Services...... 31 Valley Economic blame? Who the heck knows. The high and ballot items reflects What else may signify change in the think- VEDC Contact & RSVP: 818-907-9922 [email protected] or via fax at (818) 676-1747. Your Medicare Supplement Plans! [email protected] / Bass Productions ...... 34 & Merchandising ...... 11 Limousine Connection ...... 34 Providence Tarzana Development Center ...... 14 low cycle of energy prices seems to be a con- FROM THE more of the same? ing of people? 323.549.5225 x 247 stant in our overall economic cycles in the past The L.A. city The measure to cut city pensions and rais- Bed, Bath & Beyond...... 14 FoleyFreisleben LLC...... 18 Los Angeles County Medical Center...... 31 ValleyCrest Landscape NEWSROOM THE PREMIER COLLECTION KID’S PLAYROOM CLUB ASTON LINCOLN & JAGUAR SHOWROOMS VOLVO SHOWROOM Rates have dropped Best Buy...... 14 Forum for Total Medical Economic Development Proxart...... 12, 13 Companies ...... 34 several years. But it’s unfortunate that prices council election ing the health-care contributions of some new CONTROLLER Debts:N/A 91361 Brookstone...... 14 Care...... 16 Corp...... 35 R Verizon...... 16 are so high just as things truly start to look bet- Jason Schaff results show this but city hires also won. This shows a refreshing Nancy Schwartz BANKRUPTCIES Chapter 13: Doc#SV11-11565-GM Chapter:7 Bankruptcy information is supplied by Timely Info of a bankruptcy plan available to individuals ter – consumers are spending more as are busi- not necessarily. And change. The people who actually voted told [email protected] / Los Angeles, Jack Vaughn (323) 664-4423. whose “income is sufficiently stable and regular to Whether you’re turning 65 or well Bud Light...... 3 Fresh Lifestyle ...... 11 Los Angeles Department RealNetworks...... 29 Vino 100 ...... 34 File-Date:02/07/11 Assets:125,717 nesses. This will surely put a damper on things that may not be so bad. city bureaucrats who absolutely fight change 323.549.5225 x 202 enable such individual to make payments under a C G of Water & Power ...... 1 Red Light PR ...... 15 Vitesse Semiconductor Sara's Investments LLC Pro-per. Debts:79,798 Chapter 7: a “straight” liquidation bankruptcy involv- past it, Paul Davis can help you at a very crucial time. The council’s 12th district results reflected all the time that they need to take a little of the 15720 Ventura Blvd #415 plan.” The debtor makes payments to a trustee who CA License California Oaks State Bank ..6 Galpin Motors...... 16 M S Corp...... 1,37 Investment. Doc#SV11-11799-GM ing an appointed trustee to sell all assets by auction or figure out your options. The local economy as well as the national more of the same. Mitch Englander, current medicine that the private sector has been taking ASSISTANT TO THE PUBLISHER Encino File-Date:02/11/11 disburses the funds to creditors. 0669770 California United Bank ...... 6 Gaspar Insurance Services 11 Marcus & Millichap Real Sacred Heart Catholic W other means to pay creditors and trustee fees. Michael Stirk 91436 Viewfield Hacienda, Inc Michael J Ireland economy will never be completely stable with 12th district councilmember Greig Smith’s the past few years. Involuntary bankruptcy: the debtor is forced into bank- 818-888-0880 • www.pdinsure.com • [email protected] Canoga Park/West Hills General Electric...... 12 Estate Investment Parish ...... 16 Waddell & Reed Inc...... 11 Chapter:7 18375 Ventura Blvd, Ste 423 805-402-6957 Chapter 11: a process which allows a business to gain vastly fluctuating energy prices. We have to chief of staff, won that race outright without a The vote to approve a ratepayer advocate [email protected] / 818.676.1750 x 13 ruptcy by secured creditors whose claims total at least Chamber of Commerce...... 4 General Motors ...... 8 Services...... 31 Santa Clarita Valley Walt Disney Company...... 3 Assets:N/A Tarzana Bus type N/A. temporary relief from paying debt in order to attempt a equalize this or our economy can’t grow to its runoff. Englander is a good guy who I think for the Department of Water and Power seems STARBUCKS GALPIN MAZDA GALPIN HONDA GALPIN AUTO SPORTS GALPIN SANTA CLARITA Debts:N/A 91356 successful reorganization. The debtor remains in con- $220,000. Involuntary bankruptcy may be filed under Car Cash Loans...... 3 Gleacher & Co...... 29 Media Link LLC ...... 5 Economic Development Warner Bros...... 16,34 Chapter 7 or 11. full potential. cares about the city and is a friend to business, like a change, but I don’t think it really is. It Material published in the San Fernando Valley Business Journal is copyrighted Doc#SV11-11563-VK Chapter:7 FMWL LLC trol of the business during the bankruptcy and the Century 21...... 11 Gold Coast Business Meetup.com ...... 17 Corp...... 11 West Hills Hospital & The high gas prices are just more of the but there were several challengers in his race. approves just another bureaucrat. by CBJ, LP or its licensors, including any original wire services. Such material is File-Date:02/07/11 Assets:N/A 4607 Lakeview Canyon Road P business continues to function. protected by U.S. and international copyright laws and treaties. All rights #1 VOLUME FORD DEALER IN THE WORLD • #1 VOLUME JAGUAR DEALER IN USA Classmates.com...... 29 Forum ...... 12 Memory Lane ...... 1,29 Scott Public Relations...... 29 Medical Center...... 16 same. They came up short but their existence showed So we come down to the most important reserved. Certain trademarks, services marks and trade names appearing in this Pro-per. Debts:N/A MB 521 aka: fdba: FAW: Get Noticed! Cooper Communications Grubb & Ellis...... 31 Merrill Lynch...... 12 ShareBuilder Corporation...29 Westfield...... 4 publication are owned by CBJ, LP. All other trademarks, service marks and trade Bus type N/A. Doc#SV11-11654-VK Westlake Village also known as formerly doing business as formerly associated with What else is more of the same? that everybody in that district doesn’t like the vote as far as I’m concerned: the vote to #1 LINCOLN/MERCURY DEALER IN THE WESTERN USA • #1 MAZDA DEALER IN THE WESTERN USA dba: doing business as fka: formerly known as names appearing in this publication are the property of their respective owners. File-Date:02/08/11 91361 Showcase your ad in the Inc...... 14 Method Fest ...... 5 Siri ...... 14 Whiskey Girls, The...... 15 Low voter turnout. People still claim to be Smith regime. approve the increase of libraries’ share of city Readers of The San Fernando Valley Business Journal may not reproduce, Creative Pictures Productions, Pro-per. Chapter:7 Costco...... 4 H Michelman & Robinson LLP.5 SoCal Realty & Mortgage...31 Wilbur Medical Plaza...... 31 disengaged although they complain more than Councilmember Bernard Parks, who has revenue. That’s the best because I’m all for republish or redistribute this publication or any material found in it without the Inc express written consent of the copyright holder. Investment. Assets:62,701 Cowen & Co...... 18 Habitat for Humanity .34 Momentous Insurance ever. There are more and more people who are really shown over the years that he is a friend people reading and being smarter. To obtain permission to reuse or republish material copyrighted by CBJ, LP, Bus type N/A. 91406 File-Date:02/11/11 Socaltech.com ...... 17 18304 Lake Encino Dr Debts:2,279,144 BUSINESS MARKETPLACE Craig-Hallum Capital Haute House PR & Brokerage...... 14 SolarWorld Industries ...... 1,35 too ignorant to understand that they can change to business and really cares about the city’s please contact our Copyright Clearance Center Inc. at 222 Rosewood Dr., 800.GO.GALPIN • www.GALPIN.com Encino Cinamour Entertainment LLC Doc#SV11-11800-GM Chapter:7 Ron Behling Danvers, MA 01923. Phone: 978-646-2600 Fax: 978-646-8600 e-mail: 91316 4607 Lakeview Canyon Road File-Date:02/11/11 Pacific Sun Entertainment Inc Assets:15,926 909-622-4431 things that they complain about by voting. Or budget crisis, was winning re-election despite Business Journal Editor Jason Schaff can [email protected]. www.copyright.com Chapter:7 PMB 521 Michael J Ireland 15801 Stagg St Debts:2,303,385 Bus type N/A. they are just too lazy. Fewer than 1 in 8 eligible being opposed by labor. Parks has tried to limit be reached at (818) 316-3125 or at Reprints are available from Wright’s Reprints, (877) 652-5295 ext. 104 or e-mail 15505 Roscoe Boulevard • North Hills • California • 91343 For more information call 818.676.1750 These Indexes list the people, associations, organizations, schools, etc., that are mentioned in this week’s issue. The numbers refer to the page(s) on which the name is found. [email protected]. Assets:N/A Westlake Village 805-402-6957 Van Nuys Doc#SV11-11813-MT voters cast ballots in the March 8 L.A. city pension costs in the city and they don’t like [email protected].