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Time Machine Showcase for Long-Standing Firm Thumbnails | SFVBJ User Guide | Front Page | Table of Contents $3.00 VOL. 16 NO. 6 March 14 - 27, 2011 www.sfvbj.com Up Vitesse Returns Front to NASDAQ TECH: Move eases disruption at Camarillo firm. By MARK R. MADLER Staff Reporter Vitesse Semiconductor Corp. has returned to the Studio is as busy NASDAQ after a five-year absence and being rele- as New York. gated to trading on the Pink Sheets. PAGE 3 The move by the Camarillo-based company makes its stock more attractive to investors as the tradability improves. 20 in Vitesse started trading on the NASDAQ Global Market on March 2. In the first week the company’s Their 20’s shares dropped by $0.20. Spokesperson Ronda Grech refused to make a company representative available but in a prepared statement CEO Chris Gardner said the listing was a new beginning for the company. “With the passage of this important milestone, Please see VITESSE page 37 Some of the big achievers in the PHOTO BY DAVID SPRAGUE SolarWorld Gets greater Valley. Past: “Nostalgia will never be over,” said United Online CEO Mark Goldston. PAGE 9 Biggest Project People ENERGY: Deal with LADWP is Time Machine showcase for long-standing firm. United Online Adapts Again With Nostalgia Website By JO-ANN CAROL CUBELLO By MARK R. MADLER Staff Reporter In the end the Woodland Hills-based online serv- Contributing Reporter ices and products company was able to get Memory In SolarWorld’s largest single project ever, the howing again its ability to adapt to the ever- Lane, just part of its investment in transforming and firm has partnered with the Los Angeles Depart- changing Internet market, United Online has expanding the Classmates.com brand from one ment of Water & Power to use the company’s solar Staken a Web site that was essentially made based on the personal past of its users ages 35 years panels at a DWP facility in the high desert. obsolete by Facebook and transformed it into some- old and up to one based on a collective past. SolarWorld won the contract, which was Antelope Valley thing very different and hopefully marketable. United Online would pay out $8 million to $10 announced on March 3, in an intensive bidding auto dealer’s ride But the creation of Memory Lane hasn’t been million to collect the 100 million pieces of content – process, according to Ben Santarris, public affairs easy. photos, videos, music, digitized magazines from manager of SolarWorld Industries America. is smoother now. Both the trademark and domain name of Memo- 1940 to 1999 – found at Memory Lane, the new “As we aggressively ramp up our domestic man- PAGE 6 ry Lane was taken and United Online chief executive name for the Classmates.com business unit. ufacturing production toward our capacity of 500 Mark Goldston and others thought it would be The past may be prologue, as Shakespeare once megawatt of annual production, we are pleased to impossible to get. wrote, and it is also big business. build out the various segments of our business,” Other names were suggested. “Take a Trip” was Santarris said. Please see MEMORY page 29 one of the rejected names. So was “This is Your Life.” Please see SOLAR page 35 Retail Mix Develops for Mall of the regulatory process with the release of its SHOPPING: Westfield readies environmental impact report. The 1 million- portfolio for Village project. square-foot development is set to include nearly 100 specialty restaurants and stores, including a By JESSICA VERNABE Staff Reporter Costco as its retail anchor; a 275-room boutique hotel; and a multi-story “first class” office com- With Westfield’s Warner Center mall expan- plex. The project will be located between West- sion project making its way through the city’s field’s Topanga and Promenade malls, which are review and approval process, the mall operator is occupied about 92 percent and 90 percent, respec- focusing on developing the right portfolio of busi- tively, according to mall officials. nesses for the site. While the retail company has been having dis- The mixed-use project, called The Village at cussions with potential tenants over the past cou- Westfield Topanga, has just reached a new stage WESTFIELD OF RENDERING COURTESY Please see WESTFIELD page 8 Rendering: The Village at Warner Center. Nomination Deadline: Wednesday, May 11 4TH ANNUAL Wednesday, March 30 11:30 AM - 1:30 PM For more information, contact us at 818.676.1750, or visit Warner Center Marriott CFO AWARDS us online at www.sfvbj.com, and click the “events” tab. Woodland Hills Thumbnails | SFVBJ User Guide | Front Page | Table of Contents 2 March 14, 2011 SAN FERNANDO VALLEY BUSINESS JOURNAL MARCH 14 - 27, 2011 VOLUME 16, NUMBER 6 Page 9: 20 in Their 20s special report features young local business leaders. ON THE COVER COMMENTARY TECH: United Online taps into the appeal of HUFFMAN COLUMN: .........................39 nostalgia with new website, Memory Lane. EDITOR’S COLUMN: ..........................39 MANUFACTURING: Vitesse Semicon- ductor returned to the NASDAQ after a five- LEADERSHIP: 20 in Their 20s year absence. ENERGY: SolarWorld of Camarillo has PROFILES: Profiles of 16 of the 20 .10 signed a deal to develop a solar system for ENTREPRENEUR: David Wurth, L.A. Dept. of Water and Power. The owner and editor-in-chief of C-Suite advanced system involves bulk distribution Quarterly magazine. ..............12 of energy. EXECUTIVE: Justin Kendrick, associ- RETAIL: Westfield starts lining up its retail mix at the proposed Village development that ate administrator of Palmdale Regional will link Topanga Plaza and the Promenade Medical Center. ..................10 sba preferred lender | member fdic | equal housing lender in the next several years. The company in the LEADERS: The owners of Infinite Com- past few weeks has been giving more details munications, Parham Nabatian and Kay- about the project and sending out glossy van Mott, have managed to become a brochures to the neighborhood. fixture in the Valley business community by attaching themselves with THE LATEST NEWS older mentors who are powerful in the ENTERTAINMENT: Avenue Six Studios community. ....................14 adds to filming opportunities with a New York streetscape to its facility in Van Nuys..3 TECH: Digital audio company DTS reports COLUMNS & FEATURES strong earnings as Blu-Ray DVDs, which contain the DTS audio format, become GIVING: .....................................................16 mainstream. ...................................................4 CROWLEY COLUMN: .........................17 LAW: Law firm Michelman & Robinson MADLER COLUMN: ............................18 forms advertising, marketing and media REAL ESTATE: ......................................31 department.....................................................5 VALLEY BIZ SEEN: Greater Valley THE LIST Business Events..........................................32 LARGEST COLLEGES & INVESTMENTS: Valley Stockwatch.....33 UNIVERSITIES: .................................21 AROUND THE VALLEYS: News and notes from around the greater San Fernando PEOPLE Valley area ..................................................34 AUTOS: Interview with Lou Gonzales, CALENDAR: ............................................36 owner of Antelope Valley Chevrolet in Lan- caster. He’s a long-time area businessman who didn’t give up on the industry or the area In The Next Issue after his Saturn business folded in the demise THE LIST: 6 of the brand.................................................... Largest Manufacturing Companies SPECIAL REPORT: ADVERTISING SUPPLEMENT Manufacturing: Valley’s Top Companies EDUCATION ............................................23 SUPPLEMENT: Real Estate San Fernando Valley Business Journal (ISSN 1526-0712) is published biweekly with a special issue in December by San Fernando Valley Business Journal, 5700 Wilshire Blvd., Suite 170, Los Angeles, CA 90036. Editorial, sales and production offices located at 21600 Oxnard St., Suite 250, Woodland Hills, CA 91367. Periodical postage paid at Los Angeles, CA and at additional mailing offices. Subscription price: 26 issues, $44.95. For new and renewal subscriptions, call 1-818-676-1750. All other inquiries 818-676-1750. Single copies, $3.00. Back issues and mailed copies $4.50 plus tax and shipping. Address and subscription inquiries to: Circulation Department, San Fernando Valley Business Journal, 21600 Oxnard St., Suite 250, Woodland Hills, CA 91367. This newspaper is designed to inform decision-making executives, investors and managers on the trends, the growth and the ideas important to commerce and industry in the San Fernando Valley. Information in the San Fernando Valley Business Journal is gathered from sources con- sidered to be reliable, but the accuracy of this information cannot be guaranteed. Neither that information nor any opinion which may be expressed here constitutes a solicitation for the pur- chase of sale of any securities. Opinions expressed in letters to the editor and commentaries are those of the authors and not necessarily those of San Fernando Valley Business Journal. POSTMASTER: Send address changes to San Fernando Valley Business Journal, Circulation Department, 21600 Oxnard St., Suite 250, Woodland Hills, CA 91367-6554. Thumbnails | SFVBJ User Guide | Front Page | Table of Contents SAN FERNANDO VALLEY BUSINESS JOURNAL UP FRONT March 14, 2011 3 Expansion at Van Nuys Studio Meets Filming Needs IMPROVE: Avenue Six adds 12 sound stages, studio support buildings, secured parking and class A office buildings. New York-style streetscape for a The main sound stage would have the
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