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• Hasty Celebration of • UNC a Bargain even 2000 Math Scores with Big Tuition Hike New and Improved Walden C A R O L I N A Local Sports Subsidies Volume 10, Number 10 A Monthly Journal of News, August 2001 Analysis, and Opinion from JOURNAL the John Locke Foundation www.CarolinaJournal.com www.JohnLocke.org North Carolina Talk Radio Makes Itself Heard Conservative hosts are The Tar Heel Tea Party attracting listeners with against a tax increase topical issues, interaction attracted 1,000 taxpayers By ANDREW CLINE By ANDREW CLINE Managing Editor Managing Editor RALEIGH RALEIGH hen Barbara Howe, the Libertar- bout 1,000 North Carolina taxpay- ian Party’s candidate for N.C. ers rallied behind the state Legisla- W governor in 1996 and 2000, A tive Building in July for a Tar Heel drives anywhere between 3 p.m. and 6 p.m. Tea Party in hopes of halting a nearly $600 on a weekday, she listens to Jerry Agar, af- million tax increase proposed by legislative ternoon talk show host on Raleigh’s long- Democrats. That proposal came on top of a time news/talk station WPTF-AM. $260 million increase in the state and local “I listen to talk radio not so much to tax burden already approved this year. The get ideas that I agree with but to hear what prospect of more spurred many North Caro- people are thinking,” Howe said. “I think lina citizens to come to Raleigh to tell legis- that’s valuable. You don’t get as good a lators that they’d had enough. cross-section of what everybody is think- The protest was the brainchild of Jerry ing, but you do get some interesting feed- Agar, afternoon talk show host on Raleigh’s back on the issues.” WPTF-AM radio station. Agar had read In the past few years, more and more about an anti-tax protest in Tennessee ear- North Carolinians have taken Howe’s atti- State radio hosts were instrumental in promoting a July 31 rally in Raleigh against tax hikes. lier this summer and thought North Caro- tude toward talk radio. Tar Heels search- lina could use one itself. ing for an interactive, rather than a passive, conservative talk show. But now there are still improving after a decade on the air. Agar got together with John Hood, listening experience are increasingly turn- local conservative hosts in Asheville, Boone, Radio is a business, after all, and Rush’s president of the John Locke Foundation, ing to the rejuvenated format. Winston-Salem, New Bern, Jacksonville, numbers have the attention of station man- and the two of them rounded up others “Their minds are being stimulated,“ Wilmington, and even Charlotte (though agers and owners. who helped plan the event, which was said Al Bunch, general manager of WPTF- that show is co-hosted by a liberal). Limbaugh’s ability to pull in gobs of staged just five days after Agar decided to AM. “They’re getting foreground, it’s not “Every big town now has at least a con- advertising revenue has led managers to promote it. background as some of the other stations servative talk radio station,” Agar said. “Ev- seek local conservative hosts in an effort to Agar and Hood lined up other talk are. Talk radio is very captivating; the hosts ery town now has at least one media outlet extend that revenue stream beyond Rush’s radio hosts, including Mike Fenley of WSJS- make you think. It’s very engaging.” who says, ‘Maybe this is right.’” allotted three hours. AM in Winston-Salem and Richard Spires Naturally, the level of engagement de- Even a number of North Carolina’s “If Larry King were on daytime radio of WBT-AM in Charlotte, as well as pends on the content of the show, though non-talk stations are adopting partial talk- and were No. 1, you’d have more Larry grassroots organizations such as Citizens all talk radio shows are designed to engage formats with more or less conservative lean- King-type shows,” Ball said. for a Sound Economy, the N.C. Libertarian the audience in active listening. ings. The syndicated John Boy and Billy But King isn’t No. 1 — Limbaugh is. So Party, and the N.C. Republican Party. Whether the content is gardening or Show, based in Charlotte, and Jerry Wayne’s some managers try to recreate Rush-style The result was the news event of the sports or politics, the goal is the same, said show on WNCT-FM in Greenville are ex- shows, Ball said. It’s not the case that AM summer. It made the front page of every Ben Ball, station manager at WTKF in New amples of morning rock ‘n’ roll shows that station managers are conservative, it’s that major N.C. paper and was the lead story on Bern, North Carolina’s first FM talk station. also dedicate a portion of their program- conservative talk shows are the most popu- television and radio stations from the moun- Engagement extends beyond the conserva- ming to talk segments that often cover poli- lar and attract the most advertising dollars. tains to the coast. The event also attracted tive talk shows that get the most attention. tics from a conservative point of view. “I don’t think it’s nearly as much a re- national attention, from The Wall Street Jour- “We also have more moderate shows flection of the management than as the busi- nal and Fox News Channel, among others. and non-political shows,” Ball said. “Talk All Rush’s Children ness climate,” Ball said of the proliferation The protest, designed to knock the wind radio has long been strong and varied in its of conservative radio talk shows. “They’re out of the sails of the tax hike plan, came opinions.” How is it that conservative talk radio the most successful. There are fewer suc- hours after a hastily assembled press con- But lately talk radio in North Carolina has become so popular in North Carolina cessful liberal shows than there are conser- ference called by Gov. Mike Easley for the has been trending toward conservative talk that even FM stations are adopting parts of vative ones.” purpose of pre-empting the taxpayer rally. shows, or more correctly, toward shows the format? Conservative radio shows are success- Easley used his budget officer, the state hosted by conservatives or libertarians who First, there’s the astonishing success of ful not only in money, but in influence as controller, and the current and past treasur- talk about politics. Rush Limbaugh, the nationally syndicated well. Last month Agar, along with fellow ers to argue that tax increases were the only In the late 1990s, local right-leaning talk host who is on virtually every major AM shows have sprung up all across the state. news/talk station in the state. No one gets Raleigh’s WPTF-AM has long had a local better ratings than Rush, and his ratings are Continued as “Talk Radio,” Page 3 Continued as “Tea Party,” Page 3 Offer Vouchers in Low-Scoring Schools? The John Locke Foundation NONPROFIT ORG. Contents 200 W. Morgan St., # 200 U.S. POSTAGE Favor 51% Raleigh, NC 27601 PAID Oppose 30% RALEIGH NC Not Sure 19% Calendar 2 PERMIT NO. 1766 State Government 3 Education 6 Higher Education 10 Local Government 14 Books & the Arts 18 Opinion 20 % of N.C. Respondents in Oct. 2000 JLF Poll Parting Shot 24 C A R O L I N A Contents ON THE COVER JOURNAL • An interview with Rhonda Bridgers, prin- • The Heritage Foundation releases a study • Why does conservative talk radio con- cipal of Raleigh’s PreEminent Charter on the successes of competitive contracting tinue to thrive, especially in North Caro- School. Page 9 for governments. Page 16 lina? The answer is part Rush inspiration; Richard Wagner and part public participation. One example HIGHER EDUCATION • An interview with Wake County Com- Editor of conservative chat’s influence resulted in missioner Kenn Gardner. Page 16 the recent Taxpayer Tea Party at the legis- • Will higher education, offered on the Andrew Cline lature, which was led by WPTF’s Jerry Agar. Internet, be eventually attainable for free? •Tax dollars for beach renourishment and Managing Editor Page 1 Page 10 public-funded international mayoral trips top the local government news. Page 17 NORTH CAROLINA • A study found that UNC tuition, despite Thomas Paul De Witt increases, was still a bargain compared to THE LEARNING CURVE Opinion Editor • Almost anywhere you go in North Caro- other state universities. Page 11 lina, you are likely to find a local conserva- • Reviews of Making Patriots by Walter tive radio talk show on the air. Page 4 •George Leef says that by looking at how Berns and The Revolutionary Writings of John Paul Chesser other states cut their university budgets, Adams by C. Bradley Thompson. Page 18 Associate Editor • The state auditor’s review of the Aviation North Carolina might learn something. Division of the Department of Transporta- Page 11 • Reviews of Coming Out of the Woods by Sherri Joyner, Erik Root, Jon Sanders tion revealed several irregularities in a Wallace Kaufman and Antitrust after Assistant Editors grant for airport improvements. Page 5 • UNC-Chapel Hill offered a summer in- Microsoft by David Kopel. Page 19 doctrination course on “diversity.” Page 12 • The Department of Public Instruction OPINION Roy Cordato, Charles Davenport, raved about the state’s performance on na- •Some colleges are requiring students to Ian Drake, Tom Fetzer, tional math tests, but close analysis should have personal digital assistants.