What is Your Organization ‘Like’? A Study of Liking Activity in the Enterprise Ido Guy*, Inbal Ronen**, Naama Zwerdling**, Ira Zuyev-Grabovitch*, Michal Jacovi** *Yahoo Labs, Haifa, Israel {
[email protected],
[email protected]}1 **IBM Research-Haifa, Israel {inbal, naamaz, jacovi}@il.ibm.com ABSTRACT On all of these websites, the liking action may appear on The ‘like’ button, introduced by Facebook several years the feed of the people who are connected to or follow the ago, has become one of the most prominent icons of social likers, and therefore takes part in the content dissemination media. Similarly to other popular social media features on process. In addition, the authors of liked posts get notified the web, enterprises have also recently adopted it. In this of the liking action, and the likes are visible to all people paper, we present a first comprehensive study of liking who have access to the content item. activity in the enterprise. We studied the logs of an enterprise social media platform within a large global Aside from liking, there are other forms of feedback that organization along a period of seven months, in which are popular on social media, but none of them share the 393,720 ‘likes’ were performed. In addition, we conducted simplicity of like. Commenting and tagging, as opposed to a survey of 571 users of the platform’s ‘like’ button. Our liking, involve the contribution of some content, thus evaluation combines quantitative and qualitative analysis to requiring more user engagement. Other related concepts are inspect what employees like, why they use the ‘like’ button, sharing [17], reposting [45], rating, and voting [3,33].